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266s"> 267 <input type="checkbox" id="functional-cookies" /> 268 <span class="sv-custom-input__check">Allow</span> 269 </label> 270 </div> 271 </article> 272 273 <article class="sv-expandable-item sv-js-expandable-item"> 274 <header class="sv-expandable-item__header"> 275 <p 276 role="tab" 277 aria-controls="cookie-3" 278 class="sv-expandable-item__title" 279 tabindex="0" 280 >Targeting & tracking</p> 281 </header> 282 <div 283 role="tabpanel" 284 aria-expanded="false" 285 id="cookie-3" 286 class="sv-expandable-item__content sv-js-expandable-item__content" 287 > 288 <p>These cookies record your activity on the Savills website and our partners may use that information to show you adverts that they think you will be most interested in when you visit other websites. We may also use information recorded by these cookies to see how well these adverts are performing.</p> 289 <p>Find out more about targeting and tracking cookies <a href="/footer/privacy-policy.aspx" class="sv-cookie-management__modal-link">here</a>.</p> 290 <label class="sv-custom-input sv--checkbox" for="tracking-cookies"> 291 <input type="checkbox" id="tracking-cookies" /> 292 <span class="sv-custom-input__check">Allow</span> 293 </label> 294 </div> 295 </article> 296 </form> 297 </div> 298 299 <div class="sv-cookie-management__modal-cta"> 300 <a href="#save-and-close" class="sv-cookie-management__modal-link sv-save-close">Save and close</a> 301 <button type="button" class="sv-button">Allow all cookies</button> 302 </div> 303 </div> 304 </div> 305</div> 306 307<div class="sv-header__wrap"> 308 <div class="sv-header__inner"> 309 <a href="/" class="sv-header__home" title="Go to homepage"> 310 <img class="sv-header__logo" src="/_images/savills-square.svg" alt="Savills logo"> 311</a><ul class="sv-header__tool-set"> 312 <!-- country selector, search tool, and login trigger will go here --> 313 <li id="sv-country-selector" class="sv-header__tool-item sv--locale"> 314 <div class="sv-header__tool-action sv-js-modules" data-sv-modules="navPanel"> 315 <div class="sv-nav-panel"> 316 <div class="sv-nav-panel__header"> 317 <div class="sv-nav-panel__title">Location & Language Selection</div> 318 <button type="button" class="sv-nav-panel__close">Close</button> 319 </div> 320 <div class="sv-nav-panel__content"> 321 <div class="sv-language-selector"> 322 <div class="sv-language-selector__country" tabindex="-1"> 323 <div class="sv-language-selector__country-flag sv-flag sv--vn"> 324 <div class="sv-language-selector__country-name">Vietnam</div> 325 </div> 326 <div class="sv-language-selector__country-dropdown"> 327 <h2 class="sv-language-selector__dropdown-label">Location</h2> 328 <div class="sv-flag sv--vn sv--form-flag"> 329 <div class="sv-custom-input sv--dropdown sv-flex sv--flex-row sv--language-dropdown sv--calc-layout sv--has-icons sv--auto-width sv-js-modules" data-sv-modules="dropdown,languageSelector"> 330 331 <!-- 1. THẺ SELECT DÃNH CHO MOBILE / THIẾT Bá» DI Äá»NG --> 332 <div class="sv-select__container" data-sort-label="Sort by:"> 333 <select name="country" id="country_select_id" class="sv-dropdown__select"> 334 <option value="http://www.savills.com.au">Australia</option> 335 <option value="http://www.savills.com/around-the-world/austria.aspx">Austria</option> 336 <option value="http://www.savills.com/around-the-world/bahamas.aspx">The Bahamas</option> 337 <option value="https://www.savills.bh">Bahrain</option> 338 <option value="http://www.savills.com/around-the-world/barbados.aspx">Barbados</option> 339 <option value="http://www.savills.be">Belgium</option> 340 <option value="http://www.savills.com/around-the-world/botswana.aspx">Botswana</option> 341 <option value="https://savills.ca">Canada</option> 342 <option value="http://savills.ky">Cayman Islands</option> 343 <option value="https://en.savills.com.cn">China</option> 344 <option value="http://www.savills.com.co">Colombia</option> 345 <option value="http://www.savills.com/around-the-world/croatia.aspx">Croatia</option> 346 <option value="https://www.savills.cz">Czech Republic</option> 347 <option value="http://www.savills.com/around-the-world/denmark.aspx">Denmark</option> 348 <option value="https://www.savills.com.eg/">Egypt</option> 349 <option value="http://www.savills.com/around-the-world/finland.aspx">Finland</option> 350 <option value="https://www.savills.fr">France</option> 351 <option value="https://www.savills.de">Germany</option> 352 <option value="https://www.savills.gi">Gibraltar</option> 353 <option value="https://www.savills.gr">Greece</option> 354 <option value="https://www.savills.gg">Guernsey</option> 355 <option value="http://www.savills.com.hk">Hong Kong SAR</option> 356 <option value="http://www.savills.com/around-the-world/hungary.aspx">
356Hungary</option> 357 <option value="https://www.savills.in">India</option> 358 <option value="http://www.savills.co.id">Indonesia</option> 359 <option value="https://www.savills.ie">Ireland</option> 360 <option value="http://www.savills.com/around-the-world/israel.aspx">Israel</option> 361 <option value="https://www.savills.it">Italy</option> 362 <option value="http://www.savills.co.jp">Japan</option> 363 <option value="https://www.savills.je">Jersey</option> 364 <option value="http://www.savills.com/around-the-world/kenya.aspx">Kenya</option> 365 <option value="http://www.savills.co.kr">Korea</option> 366 <option value="https://www.savills.lu">Luxembourg</option> 367 <option value="http://www.savills.com.mo">Macao SAR</option> 368 <option value="http://www.savills.com.my">Malaysia</option> 369 <option value="http://www.savills.com/around-the-world/mauritius.aspx">Mauritius</option> 370 <option value="https://www.savills.com.mx">Mexico</option> 371 <option value="https://www.savills.mc">Monaco</option> 372 <option value="http://www.savills.com/around-the-world/montenegro.aspx">Montenegro</option> 373 <option value="http://www.savills.com/around-the-world/mozambique.aspx">Mozambique</option> 374 <option value="http://www.savills.com/around-the-world/namibia.aspx">Namibia</option> 375 <option value="http://www.savills.nl">The Netherlands</option> 376 <option value="http://www.savills.co.nz">New Zealand</option> 377 <option value="http://www.savills.com/around-the-world/norway.aspx">Norway</option> 378 <option value="https://www.savills.om">Oman</option> 379 <option value="https://273.v4.savills-vx.com/">The Philippines</option> 380 <option value="http://www.savills.pl">Poland</option> 381 <option value="https://www.savills.pt">Portugal</option> 382 <option value="https://www.savills.com/countries/puerto-rico.aspx/">Puerto Rico</option> 383 <option value="http://www.savills.qa">Qatar</option> 384 <option value="https://www.savills.sa">Saudi Arabia</option> 385 <option value="http://www.savills.com/around-the-world/serbia.aspx">Serbia</option> 386 <option value="http://www.savills.com/around-the-world/seychelles.aspx">The Seychelles</option> 387 <option value="https://www.savills.com.sg">Singapore</option> 388 <option value="https://www.savills.sk">Slovakia</option> 389 <option value="http://www.savills.com/around-the-world/south-africa.aspx">South Africa</option> 390 <option value="http://www.savills.es">Spain</option> 391 <option value="http://www.savills.com/around-the-world/st-kitts-and-nevis.aspx">St Kitts & Nevis</option> 392 <option value="https://www.savills.se">Sweden</option> 393 <option value="https://www.savills.ch/">Switzerland</option> 394 <option value="http://www.savills.com.tw">Taiwan</option> 395 <option value="http://www.savills.co.th">Thailand</option> 396 <option value="http://www.savills.tc">Turks & Caicos</option> 397 <option value="http://www.savills.com/around-the-world/uae.aspx">UAE</option> 398 <option value="https://www.savills.co.uk">United Kingdom</option> 399 <option value="https://www.savills.us.com">United States</option> 400 <option value="https://www.savills.com.vn" selected="selected">Vietnam</option> 401 <option value="http://www.savills.com/around-the-world/zambia.aspx">Zambia</option> 402 <option value="http://www.savills.com/around-the-world/zimbabwe.aspx">Zimbabwe</option> 403 </select> 404 <select class="sv-dropdown__calc"> 405 <option class="sv-dropdown__calc__option"></option> 406 </select> 407 </div> 408 409 <!-- 2. DANH SÃCH UL/LI DÃNH CHO GIAO DIá»N CUSTOM TRÃN DESKTOP --> 410 <div class="sv-select__container">
411 <span class="sv-select__value">Vietnam</span> 412 <ul id="country_ul_id" class="sv-select__options"> 413 <li class="sv-select__option sv-flag sv--list-flag sv--au" data-sv-value="http://www.savills.com.au">Australia</li> 414 <li class="sv-select__option sv-flag sv--list-flag sv--at" data-sv-value="http://www.savills.com/around-the-world/austria.aspx">Austria</li> 415 <li class="sv-select__option sv-flag sv--list-flag sv--bs" data-sv-value="http://www.savills.com/around-the-world/bahamas.aspx">The Bahamas</li> 416 <li class="sv-select__option sv-flag sv--list-flag sv--bh" data-sv-value="https://www.savills.bh">Bahrain</li> 417 <li class="sv-select__option sv-flag sv--list-flag sv--bb" data-sv-value="http://www.savills.com/around-the-world/barbados.aspx">Barbados</li> 418 <li class="sv-select__option sv-flag sv--list-flag sv--be" data-sv-value="http://www.savills.be">Belgium</li> 419 <li class="sv-select__option sv-flag sv--list-flag sv--bw" data-sv-value="http://www.savills.com/around-the-world/botswana.aspx">Botswana</li> 420 <li class="sv-select__option sv-flag sv--list-flag sv--ca" data-sv-value="https://savills.ca">Canada</li> 421 <li class="sv-select__option sv-flag sv--list-flag sv--ky" data-sv-value="http://savills.ky">Cayman Islands</li> 422 <li class="sv-select__option sv-flag sv--list-flag sv--cn" data-sv-value="https://en.savills.com.cn">China</li> 423 <li class="sv-select__option sv-flag sv--list-flag sv--co" data-sv-value="http://www.savills.com.co">Colombia</li> 424 <li class="sv-select__option sv-flag sv--list-flag sv--hr" data-sv-value="http://www.savills.com/around-the-world/croatia.aspx">Croatia</li> 425 <li class="sv-select__option sv-flag sv--list-flag sv--cz" data-sv-value="https://www.savills.cz">Czech Republic</li> 426 <li class="sv-select__option sv-flag sv--list-flag sv--dk" data-sv-value="http://www.savills.com/around-the-world/denmark.aspx">Denmark</li> 427 <li class="sv-select__option sv-flag sv--list-flag sv--eg" data-sv-value="https://www.savills.com.eg/">Egypt</li> 428 <li class="sv-select__option sv-flag sv--list-flag sv--fi" data-sv-value="http://www.savills.com/around-the-world/finland.aspx">Finland</li> 429 <li class="sv-select__option sv-flag sv--list-flag sv--fr" data-sv-value="https://www.savills.fr">France</li> 430 <li class="sv-select__option sv-flag sv--list-flag sv--de" data-sv-value="https://www.savills.de">Germany</li> 431 <li class="sv-select__option sv-flag sv--list-flag sv--gi" data-sv-value="https://www.savills.gi">Gibraltar</li> 432 <li class="sv-select__option sv-flag sv--list-flag sv--gr" data-sv-value="https://www.savills.gr">Greece</li> 433 <li class="sv-select__option sv-flag sv--list-flag sv--gg" data-sv-value="https://www.savills.gg">Guernsey</li> 434 <li class="sv-select__option sv-flag sv--list-flag sv--hk" data-sv-value="http://www.savills.com.hk">Hong Kong SAR</li> 435 <li class="sv-select__option sv-flag sv--list-flag sv--hu" data-sv-value="http://www.savills.com/around-the-world/hungary.aspx">Hungary</li> 436 <li class="sv-select__option sv-flag sv--list-flag sv--in" data-sv-value="https://www.savills.in">India</li> 437 <li class="sv-select__option sv-flag sv--list-flag sv--id" data-sv-value="http://www.savills.co.id">Indonesia</li> 438 <li class="sv-select__option sv-flag sv--list-flag sv--ie" data-sv-value="https://www.savills.ie">Ireland</li> 439 <li class="sv-select__option sv-flag sv--list-flag sv--il" data-sv-value="http://www.savills.com/around-the-world/israel.aspx">Israel</li> 440 <li class="sv-select__option sv-flag sv--list-flag sv--it" data-sv-value="https://www.savills.it">Italy</li> 441 <li class="sv-select__option sv-flag sv--list-flag sv--jp" data-sv-value="http://www.savills.co.jp">
441Japan</li> 442 <li class="sv-select__option sv-flag sv--list-flag sv--je" data-sv-value="https://www.savills.je">Jersey</li> 443 <li class="sv-select__option sv-flag sv--list-flag sv--ke" data-sv-value="http://www.savills.com/around-the-world/kenya.aspx">Kenya</li> 444 <li class="sv-select__option sv-flag sv--list-flag sv--kr" data-sv-value="http://www.savills.co.kr">Korea</li> 445 <li class="sv-select__option sv-flag sv--list-flag sv--lu" data-sv-value="https://www.savills.lu">Luxembourg</li> 446 <li class="sv-select__option sv-flag sv--list-flag sv--mo" data-sv-value="http://www.savills.com.mo">Macao SAR</li> 447 <li class="sv-select__option sv-flag sv--list-flag sv--my" data-sv-value="http://www.savills.com.my">Malaysia</li> 448 <li class="sv-select__option sv-flag sv--list-flag sv--mu" data-sv-value="http://www.savills.com/around-the-world/mauritius.aspx">Mauritius</li> 449 <li class="sv-select__option sv-flag sv--list-flag sv--mx" data-sv-value="https://www.savills.com.mx">Mexico</li> 450 <li class="sv-select__option sv-flag sv--list-flag sv--mc" data-sv-value="https://www.savills.mc">Monaco</li> 451 <li class="sv-select__option sv-flag sv--list-flag sv--me" data-sv-value="http://www.savills.com/around-the-world/montenegro.aspx">Montenegro</li> 452 <li class="sv-select__option sv-flag sv--list-flag sv--mz" data-sv-value="http://www.savills.com/around-the-world/mozambique.aspx">Mozambique</li> 453 <li class="sv-select__option sv-flag sv--list-flag sv--na" data-sv-value="http://www.savills.com/around-the-world/namibia.aspx">Namibia</li> 454 <li class="sv-select__option sv-flag sv--list-flag sv--nl" data-sv-value="http://www.savills.nl">The Netherlands</li> 455 <li class="sv-select__option sv-flag sv--list-flag sv--nz" data-sv-value="http://www.savills.co.nz">New Zealand</li> 456 <li class="sv-select__option sv-flag sv--list-flag sv--no" data-sv-value="http://www.savills.com/around-the-world/norway.aspx">Norway</li> 457 <li class="sv-select__option sv-flag sv--list-flag sv--om" data-sv-value="https://www.savills.om">Oman</li> 458 <li class="sv-select__option sv-flag sv--list-flag sv--ph" data-sv-value="https://273.v4.savills-vx.com/">The Philippines</li> 459 <li class="sv-select__option sv-flag sv--list-flag sv--pl" data-sv-value="http://www.savills.pl">Poland</li> 460 <li class="sv-select__option sv-flag sv--list-flag sv--pt" data-sv-value="https://www.savills.pt">Portugal</li> 461 <li class="sv-select__option sv-flag sv--list-flag sv--pr" data-sv-value="https://www.savills.com/countries/puerto-rico.aspx/">Puerto Rico</li> 462 <li class="sv-select__option sv-flag sv--list-flag sv--qa" data-sv-value="http://www.savills.qa">Qatar</li> 463 <li class="sv-select__option sv-flag sv--list-flag sv--sa" data-sv-value="https://www.savills.sa">Saudi Arabia</li> 464 <li class="sv-select__option sv-flag sv--list-flag sv--rs" data-sv-value="http://www.savills.com/around-the-world/serbia.aspx">Serbia</li> 465 <li class="sv-select__option sv-flag sv--list-flag sv--sc" data-sv-value="http://www.savills.com/around-the-world/seychelles.aspx">The Seychelles</li> 466 <li class="sv-select__option sv-flag sv--list-flag sv--sg" data-sv-value="https://www.savills.com.sg">Singapore</li> 467 <li class="sv-select__option sv-flag sv--list-flag sv--sk" data-sv-value="https://www.savills.sk">Slovakia</li> 468 <li class="sv-select__option sv-flag sv--list-flag sv--za" data-sv-value="http://www.savills.com/around-the-world/south-africa.aspx">South Africa</li> 469 <li class="sv-select__option sv-flag sv--list-flag sv--es" data-sv-value="http://www.savills.es">Spain</li> 470 <li class="sv-select__option sv-flag sv--list-flag sv--kn" data-sv-value="http://www.savills.com/around-the-world/st-kitts-and-nevis.aspx">St Kitts & Nevis</li> 471 <li class="sv-select__option sv-flag sv--list-flag sv--se" data-sv-value="https://www.savills.se">Sweden</li> 472 <li class="sv-select__option sv-flag sv--list-flag sv--ch" data-sv-value="https://www.savills.ch/">Switzerland</li> 473 <li class="sv-select__option" data-sv-value="http://www.savills.com.tw">Taiwan</li> 474 <li class="sv-select__option sv-flag sv--list-flag sv--th" data-sv-value="http://www.savills.co.th">Thailand</li> 475 <li class="sv-select__option sv-flag sv--list-flag sv--tc" data-sv-value="http://www.savills.tc">Turks & Caicos</li> 476 <li class="sv-select__option sv-flag sv--list-flag sv--ae" data-sv-value="http://www.savills.com/around-the-world/uae.aspx">UAE</li> 477 <li class="sv-select__option sv-flag sv--list-flag sv--gb" data-sv-value="https://www.savills.co.uk">United Kingdom</li> 478 <li class="sv-select__option sv-flag sv--list-flag sv--us" data-sv-value="https://www.savills.us.com">United States</li> 479 <li class="sv-select__option sv-flag sv--list-flag sv--vn sv--active" data-sv-value="https://www.savills.com.vn">Vietnam</li> 480 <li class="sv-select__option sv-flag sv--list-flag sv--zm" data-sv-value="http://www.savills.com/around-the-world/zambia.aspx">Zambia</li> 481 <li class="sv-select__option sv-flag sv--list-flag sv--zw" data-sv-value="http://www.savills.com/around-the-world/zimbabwe.aspx">Zimbabwe</li> 482 </ul> 483 </div> 484 485 </div> 486 </div> 487 </div> 488 </div> 489 490 <!-- 3. PHẦN CHá»N NGÃN NGá»® (LANGUAGE SELECTOR) ÄÆ¯á»¢C GIá»® NGUYÃN --> 491 <div class="sv-language-selector__language" tabindex="-1"> 492 <div class="sv-language-selector__language-dropdown"> 493 <h2 class="sv-language-selector__dropdown-label">Language</h2> 494 <div class="sv-custom-input sv--dropdown sv-flex sv--flex-row sv--language-dropdown sv--calc-layout sv--auto-width sv-js-modules" data-sv-modules="dropdown,languageSelector"> 495 <div class="sv-select__container" data-sort-label="Sort by:"> 496 <select name="language" id="language_select_id" class="sv-dropdown__select"> 497 <option value="" selected="selected">English</option> 498 <option value="/_inc/ctrlSiteLink.ashx?intSiteId=276&intSitePageId=226574&sitePageId=238731">Tiếng Viá»t</option> 499 </select> 500 <select class="sv-dropdown__calc"> 501 <option class="sv-dropdown__calc__option"></option> 502 </select> 503 </div> 504 <div class="sv-select__container">
505 <span id="selected_language_id" class="sv-select__value">English</span> 506 <ul id="language_ul_id" class="sv-select__options"> 507 <li class="sv-select__option sv--active" data-sv-value="">English</li> 508 <li class="sv-select__option" data-sv-value="/_inc/ctrlSiteLink.ashx?intSiteId=276&intSitePageId=226574&sitePageId=238731">Tiếng Viá»t</li> 509 </ul> 510 </div> 511 </div> 512 </div> 513 </div> 514 515 </div> 516 </div> 517 </div> 518</div> 519 </li> 520 <li class="sv-header__tool-item sv--appraisal"> 521 <a href="/forms/contact-an-expert.aspx" class="sv-header__tool-action"> 522 <span>Contact an expert</span> 523 </a> 524 </li> 525 <li id="sv-site-search" class="sv-header__tool-item sv--search sv-js-modules" data-sv-modules="navPanel, searchBox"> 526 <button class="sv-header__tool-action"> 527 <span>Search</span> 528</button> 529<div class="sv-nav-panel"> 530 <div class="sv-nav-panel__header"> 531 <div class="sv-nav-panel__title"></div> 532 <button type="button" class="sv-nav-panel__close">Close</button> 533 </div> 534 <div class="sv-nav-panel__content"> 535 <div class="sv-search-panel"> 536 <div class="sv-search-panel__content"> 537 <h2 class="sv-language-selector__dropdown-label">Site Search:</h2> 538 <form action="/search/site-search.aspx"> 539 <div class="sv-custom-input sv-js-modules sv--search " data-sv-modules="textInput"> 540 <input id="search_924" name="searchKey" placeholder="Type to search" type="search" /> 541 </div> 542 <button type="submit" name="button_1501839485753" class="sv-button sv--full"> 543 Search 544 </button> 545 </form> 546 </div> 547 </div> 548 </div> 549</div> 550<div class="sv-search-box"> 551 <div class="sv-search-box__content"> 552 <form action="/search/site-search.aspx"> 553 <div class="sv-custom-input sv-js-modules sv--search sv--alt" data-sv-modules="textInput"> 554 <input id="search_1331" name="searchKey" placeholder="Type to search" type="search" /> 555 <input type='hidden' id='page' name='page' value='1'> 556 <input type='hidden' id='filter' name='filter' value=''> 557 <button type="submit"></button> 558 </div> 559 </form> 560 </div> 561</div> 562 </li> 563 <!-- <li id="sv-my-account" class="sv-header__tool-item sv--login"> 564 <a href="https://search.savills.com/ch/en/account" class="sv-header__tool-action"> 565 <span>My Account</span> 566 </a> 567 </li> --> 568 <li class="sv-header__tool-item sv--menu sv-view-lt-lrg"> 569 <button class="sv-header__tool-action sv-js-nav-toggle"> 570 <span>Menu</span> 571 </button> 572 </li> 573</ul> 574<nav class="sv-nav sv-nav--outer sv-js-modules" id="sv-nav" data-sv-modules="toggle, navigation" data-sv-toggle-trigger=".sv-js-nav-toggle" data-sv-toggle-breakrangex="[0,3]" data-sv-toggle-ispagetakeover="true"> 575 <div class="sv-nav__inner sv-js-modules" id="sv-sub-nav" data-sv-modules="toggle" data-sv-toggle-trigger=".sv-js-sub-nav-toggle" data-sv-toggle-breakrangex="[0,3]" data-sv-toggle-scrolltotop="true" data-sv-toggle-ispagetakeover="true"> 576 <div class="sv-nav__lead sv-view-lt-lrg"> 577 <h2 class="sv-nav__heading"> 578 <span class="sv-js-sub-nav-toggle">Menu</span> 579 <span class="sv-nav__breadcrumb sv-breadcrumb--t1"> > Find a property</span> 580 <span class="sv-nav__breadcrumb sv-breadcrumb--t2"> > Market your property</span> 581 <span class="sv-nav__breadcrumb sv-breadcrumb--t3"> > Find a service</span> 582 <span class="sv-nav__breadcrumb sv-breadcrumb--t4"> > Why Savills</span> 583 <span class="sv-nav__breadcrumb sv-breadcrumb--t5"> > Insight & Opinion</span> 584 <span class="sv-nav__breadcrumb sv-breadcrumb--t6"> > Talk to us</span> 585 </h2> 586 <button class="sv-js-nav-toggle sv-nav__close"> 587 <span>Close</span> 588 </button> 589 </div> 590 <ul class="sv-nav__items"> 591 592 <li class="sv-nav__item"> 593 <a href="/residential/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t2">Residential Properties</a> 594 <!--find a property --> 595 <div class="sv-sub-nav"> 596 <div class="sv-block-grid sv--med-3"> 597 <div class="sv-col"> 598 <article class="sv-card sv--cta-block "> 599 <div class="sv-card__content"> 600 <div class="sv-card__content-inner"> 601 <header> 602 <p class="vx_text sv-card-title " id="txt_01"><a href="/residential/">Residential Sales</a></p> 603 </header> 604 <p class="vx_text sv-card-intro " id="txt_02">Whether buying an apartment or villas, leasing corporate office space or renting industrial land, our experts make it their business to understand your needs and help you find the right property.</p>
605 <span class="vx_text sv-cta-link" id="txt_03"><a title="Residential Website" href="/residential/" target="_self">Residential Website</a></span> 606 </div> 607 </div> 608 </article> 609 <article class="sv-card sv--cta-block "> 610 <div class="sv-card__content"> 611 <div class="sv-card__content-inner"> 612 <header> 613 <p class="vx_text sv-card-title " id="txt_04"> 614 <a href="/services/private-office.aspx">Private Office</a> 615 </p> 616 </header> 617 <p class="vx_text vx_include_find-a-property sv-card-intro " id="txt_2333">We are recognised for setting the standards in the sale, purchase and letting of high quality residential property in the UK and Australia.</p> 618 <span class="vx_text sv-cta-link" id="txt_05"> 619 <a title="International Residential Properties" href="/services/private-office.aspx">Take a look</a> 620 </span> 621 </div> 622 </div> 623 </article> 624 </div> 625 <div class="sv-col"> 626 <article class="sv-card sv--cta-block "> 627 <div class="sv-card__content"> 628 <div class="sv-card__content-inner"> 629 <header> 630 <p class="vx_text sv-card-title " id="txt_06">Vietnam Projects</p> 631 </header> 632<span class="vx_text sv-cta-link" id="txt_07"><a href="https://search.savills.com/vn/en/list/property-for-sale/vietnam" target="_blank">For Sale</a></span> 633<span class="vx_text sv-cta-link" id="txt_08"><a href="https://search.savills.com/vn/en/list/property-to-rent/vietnam" target="_blank">For Rent</a></span> 634</div> 635 </div> 636 </article> 637 <div class="vx_text sv-sub-nav__link-tree" id="txt_09"><p id="txt_10" class="vx_text sv-card-title"><a href="/residential/ho-chi-minh-city-projects.aspx">HCMC projects ð</a></p> 638<ul> 639<li><a href="/residential/ho-chi-minh-city-projects/district-9.aspx"><strong>District 9 & Thu Duc ð</strong><br></a><a href="/residential/ho-chi-minh-city-projects/lumiere-midtown---the-global-city.aspx">Lumiere Midtown</a></li> 640<li><strong><a href="/residential/ho-chi-minh-city-projects/district-1.aspx">District 1 ð</a></strong><br><a href="/residential/ho-chi-minh-city-projects/grand-marina-saigon.aspx">Grand Marina Saigon</a></li> 641<li><strong><a href="/residential/ho-chi-minh-city-projects/nha-be.aspx">Nha Be ð</a></strong><br><a href="/residential/ho-chi-minh-city-projects/essensia-broadway.aspx">Essensia Broadway</a></li> 642<li><strong><a href="/residential/ho-chi-minh-city-projects/district-2-thu-thiem.aspx">District 2 & Thu Thiem ð</a></strong><br><a href="/residential/ho-chi-minh-city-projects/eaton-park.aspx">Eaton Park</a></li> 643<li><strong><a href="/residential/ho-chi-minh-city-projects/binh-duong.aspx">Binh Duong ð</a></strong><br><a href="/residential/ho-chi-minh-city-projects/sycamore.aspx">Sycamore</a></li> 644<li><strong><a href="/residential/ho-chi-minh-city-projects/ho-tram.aspx">Ho Tram ð</a></strong><br><a href="/residential/ho-chi-minh-city-projects/maia-resort-ho-tram.aspx">Maia Resort</a></li> 645</ul></div> 646 <div class="vx_text sv-sub-nav__link-tree" id="txt_11"><p id="txt_12" class="vx_text sv-card-title"><a href="/residential/ha-noi-projects.aspx">Ha Noi projects ð</a></p> 647<ul> 648<li><strong>Tay Ho Tay</strong><br /><a href="/residential/ha-noi-projects/celestine-westlake.aspx">Celestine Westlake</a></li> 649<li><strong>Dong Anh</strong><br /><a href="/residential/ha-noi-projects/lumiere-essence-peak.aspx">Lumiere Essence Peak</a></li> 650</ul> 651<p id="txt_13" class="vx_text sv-card-title"><a href="/residential/other-cities-projects.aspx">Other cities ð</a></p> 652<ul> 653<li><a href="/residential/da-nang-projects.aspx">Da Nang ð</a><br /><a href="/residential/da-nang-projects/capital-square.aspx">Capital Square</a></li> 654<li><strong>Hai Phong</strong><br /><a href="/residential/other-cities-projects/an-maison.aspx">An Maison</a></li> 655</ul></div> 656 657 658 </div> 659 <div class="sv-col"> 660 <article class="sv-card sv--cta-block "> 661 <div class="sv-card__content"> 662 <div class="sv-card__content-inner"> 663 <header> 664 <p class="vx_text sv-card-title " id="txt_14"><a href="/residential/international-projects.aspx">International Projects</a></p> 665 </header> 666<span class="vx_text sv-cta-link" id="txt_15"><a href="/residential/international-projects.aspx">View All</a></span> 667</div> 668 </div> 669 </article> 670 <div class="vx_text sv-sub-nav__link-tree" id="txt_16"><p id="txt_17" class="vx_text sv-card-title">UK projects</p> 671<ul> 672<li><a href="/residential/international-projects/the-capston.aspx">The Capston</a></li> 673<li><a href="/residential/international-projects/the-owo-residences.aspx">OWO Residences</a></li> 674<li><a href="/residential/international-projects/white-city-living.aspx">White City Living</a></li> 675<li><a href="/residential/international-projects/seven-southbank-place.aspx">SEVEN - Southbank Place</a></li> 676<li><a href="/residential/international-projects/television-centre.aspx">Television Centre</a></li> 677</ul></div> 678 <div class="vx_text sv-sub-nav__link-tree" id="txt_18"><p id="txt_19" class="vx_text sv-card-title">Australia projects</p> 679<ul> 680<li><a href="/residential/international-projects/oasis-residences.aspx">Oasis Residences</a></li> 681<li><a href="/residential/international-projects/the-albertine.aspx">The Albertine</a></li> 682</ul> 683<p id="txt_20" class="vx_text sv-card-title">UAE projects</p> 684<ul> 685<li><a href="/residential/international-projects/miraggio.aspx">Miraggio</a></li> 686<li><a href="/residential/international-projects/vida-residences.aspx">Vida Residences</a></li> 687</ul> 688<p id="txt_21" class="vx_text sv-card-title">Dubai projects</p> 689<ul> 690<li><a href="/residential/international-projects/mr.-c-residences.aspx">Mr. C Residences</a></li> 691<li><a href="/residential/international-projects/difc-heights-tower.aspx">DIFC Heights Tower</a></li> 692</ul></div> 693 694 </div> 695 </div> 696
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705 706 </div> 707 </li> 708<li class="sv-nav__item"> 709 <a href="/services/leasing.aspx" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t1">Commercial Leasing</a> 710 711 <!--find a property --> 712 <div class="sv-sub-nav"> 713 <div class="sv-block-grid sv--med-3"> 714 <div class="sv-col"> 715 716 717 <article class="sv-card sv--cta-block "> 718 <div class="sv-card__content"> 719 <div class="sv-card__content-inner"> 720 <header> 721 <p class="vx_text sv-card-title " id="txt_01">Office Leasing</p> 722 </header> 723 <p class="vx_text sv-card-intro " id="txt_02">We provide comprehensive office leasing services for tenants and landlords, covering every stage from strategic advisory, market research, and lease negotiation to contract management.</p> 724 <span class="vx_text sv-cta-link" id="txt_03"><a href="/services/leasing/office.aspx">View all offices for lease</a></span> 725 </div> 726 </div> 727 </article> 728 729 730 <div class="vx_text sv-sub-nav__link-tree" id="txt_04"><ul> 731<li> 732<p id="txt_05" class="vx_text sv-card-title"><a href="/services/leasing/office/ho-chi-minh.aspx">Office for lease in HCMC ð</a></p> 733</li> 734<li><a href="/services/leasing/office/ho-chi-minh/district-1.aspx">Office for lease in District 1</a></li> 735<li><a href="/services/leasing/office/ho-chi-minh/district-2.aspx">Office for lease in District 2 & Thu Thiem</a></li> 736<li><a href="/services/leasing/office/ho-chi-minh/district-3.aspx">Office for lease in District 3</a></li> 737<li><a href="/services/leasing/office/ho-chi-minh/district-7.aspx">Office for lease in District 7</a></li> 738<li><a href="/services/leasing/office/ho-chi-minh/others.aspx">Office for lease in other districts</a></li> 739</ul></div> 740<div class="vx_text sv-sub-nav__link-tree" id="txt_06"><ul> 741<li> 742<p id="txt_07" class="vx_text sv-card-title"><a href="/services/leasing/office/ha-noi.aspx">Office for lease in Ha Noi ð</a></p> 743</li> 744<li><a href="/services/leasing/office/ha-noi/starlake-tay-ho-tay.aspx">Office for lease in Tay Ho Tay</a></li> 745<li><a href="/services/leasing/office/ha-noi/hoan-kiem.aspx">Office for lease in Hoan Kiem</a></li> 746<li><a href="/services/leasing/office/ha-noi/ba-dinh.aspx">Office for lease in Ba Dinh</a></li> 747<li><a href="/services/leasing/office/ha-noi/dong-da.aspx">Office for lease in Dong Da</a></li> 748<li><a href="/services/leasing/office/ha-noi/cau-giay.aspx">Office for lease in Cau Giay</a></li> 749</ul></div> 750 751 </div> 752 <div class="sv-col"> 753 754 <div class="sv-card sv--cta-block"> 755 <article> 756 <div class="sv-card__content"> 757 <div class="sv-card__content-inner"> 758 759 <header> 760 <p class="vx_text sv-card-title " id="txt_08"><a href="/services/leasing/retail.aspx">Retail Leasing</a></p> 761 </header> 762 <p class="vx_text sv-card-intro " id="txt_09">We provide comprehensive retail leasing solutions for tenants and landlords, covering retail space for rent, shopping malls, mixed-use developments, and commercial properties across Viet Nam.</p> 763 <span class="vx_text sv-cta-link" id="txt_10"><a href="/services/leasing/retail.aspx">View all retail spaces for lease</a></span> 764 765 </div> 766 </div> 767 </article> 768</div> 769 <div class="vx_text sv-sub-nav__link-tree" id="txt_11"><ul> 770<li> 771<p id="txt_12" class="vx_text sv-card-title"><a href="/services/leasing/retail/ho-chi-minh-city-spaces.aspx">Retail spaces for lease in HCMC ð</a></p> 772</li> 773</ul></div> 774<div class="vx_text sv-sub-nav__link-tree" id="txt_13"><ul> 775<li> 776<p id="txt_14" class="vx_text sv-card-title"><a href="http://275.v4.savills-vx.com/services/leasing/retail.aspx#ha-noi">Retail spaces for lease in Ha Noi ð</a></p> 777</li> 778</ul></div> 779 780 781 782 <!--<article class="sv-card sv--cta-block "> 783 <div class="sv-card__content"> 784 <div class="sv-card__content-inner"> 785 <header> 786 <p class="vx_text sv-card-title " id="txt_15">Speak to an expert</p> 787 </header> 788 <p class="vx_text vx_include_find-a-property sv-card-intro " id="txt_2333">Get expert advice for leasing services in Vietnam. 789</p>
790 <span class="vx_text sv-cta-link" id="txt_16"><a href="/services/leasing.aspx#form">Contact nowe</a></span> 791 792 793 794 </div> 795 </div> 796 </article>--> 797 798 </div> 799 800 801 802 803 804<div class="sv-col"> 805 806 807 <!-- file="/_vx/sv-menu-find.aspx"--> 808 809<article class="sv-sub-nav__promo"> 810 811<header class="sv-content-panel sv--dark sv-sub-nav__promo-header"> 812 <p class="vx_text sv-sub-nav__promo-title" id="txt_15">Ha Noi Retail 2H/2025</p> 813 </header> 814 <div class="sv-content-panel sv--dark sv-sub-nav__promo-content"> 815<span class="vx_text sv-tag sv--light" id="txt_16"><a href="/insight-and-opinion/research.aspx" target="_blank">Research</a></span> 816<time class="vx_text sv-sub-nav__promo-date" datetime="2025-05-26" id="txt_17">23 Dec 2025</time> 817<p id="txt_18" class="vx_text sv-sub-nav__promo-copy">Explore Savills’ Hanoi Retail Market Report for 2H 2025 with detailed insights into market performance, retail demand, pricing trends, and upcoming retail developments.</p> 818<span id="txt_19" class="vx_text sv-button sv--icon sv--full sv--link"><a href="https://www.savills.com.vn/research_articles/163944/225989-0" target="_blank">Read this report</a></span></div> 819 820 </article> 821 822 823 </div> 824</div> 825 </div> 826 827 828 829 830 831
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840 841 </li> 842 <li class="sv-nav__item"> 843 <a href="/find-a-service/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t3">Find a service</a> 844 <div class="sv-sub-nav"> 845 <div class="sv-block-grid sv--med-3"> 846 <div class="sv-col"> 847 <div class="sv-card sv--cta-block"> 848 <article> 849 <div class="sv-card__content"> 850 <div class="sv-card__content-inner"> 851 <header> 852 <p class="vx_text sv-card-title" id="txt_01"><a href="/find-a-service/">Find a service</a></p> 853 </header> 854 <p class="vx_text sv-card-intro" id="txt_02">Discover our wide range of specialist services, from real estate investment banking and investment advice to valuation, planning and property management.</p> 855 <span class="vx_text sv-cta-link" id="txt_03"><a title="" href="/find-a-service/">More 856 Information</a></span> 857 </div> 858 <div class="sv-card__content-footer"> 859 </div> 860 </div> 861 </article> 862 </div> 863 <div class="vx_text sv-sub-nav__link-tree" id="txt_04"><ul> 864<li><a href="/residential/">Residential</a></li> 865<li><a title="Advisory" href="/services/advisory.aspx" target="_self">Advisory</a></li> 866<li><a title="Investment" href="/services/investment.aspx" target="_self">Investment</a></li> 867<li><a title="Industrial" href="https://industrial.savills.com.vn/" target="_self">Industrial</a></li> 868<li><a title="Property management" href="/services/property-management.aspx" target="_self">Property Management</a></li> 869<li><a title="Hotel Advisory" href="/services/hotel.aspx">Hotel Advisory</a></li> 870<li><a title="International Residential" href="/residential/international-projects.aspx">International Residential</a></li> 871</ul></div> 872 <div class="vx_text sv-sub-nav__link-tree" id="txt_05"><ul> 873<li><a href="/services/leasing.aspx">Commerical Leasing</a></li> 874<li><a title="Research" href="/services/advisory/research.aspx" target="_self">Research</a></li> 875<li><a title="Valuation" href="/services/advisory/valuation-services.aspx" target="_self">Valuation</a></li> 876<li><a title="Banking & Corporate" href="/services/advisory/banking-corporate.aspx" target="_self">Banking & Corporate</a></li> 877<li><a title="Place" href="/services/private-office.aspx" target="_self">Private Office</a></li> 878<li><a title="Savills Place - Marketing Agency Department" href="/services/place.aspx" target="_self">Savills Place - Marketing Agency Department</a></li> 879</ul></div> 880 </div> 881 882 <div class="sv-col"> 883 <div class="sv-card sv--cta-block"> 884 <article> 885 <div class="sv-card__content"> 886 <div class="sv-card__content-inner"> 887 <header> 888 <p class="vx_text sv-card-title " id="txt_06"><a href="/talk-to-us/people.aspx">Speak to an 889 expert</a></p> 890 </header> 891 <p class="vx_text sv-card-intro " id="txt_07">Whatever your needs, we have someone who can help.</p> 892 <span class="vx_text sv-cta-link" id="txt_08"><a href="/talk-to-us/people.aspx">Find a local 893 expert</a></span> 894 </div> 895 <div class="sv-card__content-footer"> 896 </div> 897 </div> 898 </article> 899 </div> 900 <div class="sv-card sv--cta-block"> 901 <article> 902 <div class="sv-card__content"> 903 <div class="sv-card__content-inner"> 904 <header> 905 <p class="vx_text sv-card-title" id="txt_09"><a href="/talk-to-us/office.aspx">Find your nearest 906 office</a></p> 907 </header> 908 <p class="vx_text sv-card-intro" id="txt_10">With over 42,000 people working across 70 countries around the world, we'll always have an expert who is local to you.</p> 909 <span class="vx_text sv-cta-link" id="txt_11"><a href="/talk-to-us/office.aspx">Find a local 910 office</a></span> 911 </div> 912 <div class="sv-card__content-footer"> 913 </div> 914 </div> 915 </article> 916 </div> 917 </div> 918 919 <div class="sv-col">
920 <!-- file="/_vx/sv-menu-why.aspx"--> 921 922 <article class="sv-sub-nav__promo"> 923 <header class="sv-content-panel sv--dark sv-sub-nav__promo-header"> 924 925 <p class="vx_text sv-sub-nav__promo-title" id="txt_12">Savills Vietnam Capability Statement 2026</p> 926 </header> 927 <div class="sv-content-panel sv--dark sv-sub-nav__promo-content"> 928 929 <span class="vx_text sv-tag sv--light" id="txt_13"><a title="Capability statement" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Capability statement</a></span> 930 931 <time class="vx_text sv-sub-nav__promo-date" datetime="2026-03-11" id="txt_14">2026</time> 932 933 <p id="txt_15" class="vx_text sv-sub-nav__promo-copy">We are the real estate adviser of choice.</p> 934 <span id="txt_16" class="vx_text sv-button sv--icon sv--full sv--link"><a title="Read more" name="Read this article" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Discover now</a></span> 935 </div> 936 </article> 937 938 </div> 939 </div> 940 </div> 941
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950 951 </li> 952 <li class="sv-nav__item"> 953 <a href="/why-savills/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t4">Why Savills</a> 954 <div class="sv-sub-nav"> 955 <div class="sv-block-grid sv--med-3"> 956 957 <div class="sv-col"> 958 959 960 <div class="sv-card sv--cta-block"> 961 <article> 962 <div class="sv-card__content"> 963 <div class="sv-card__content-inner"> 964 <header> 965 <p class="vx_text sv-card-title " id="txt_01"><a href="/why-savills/">Why Savills</a></p> 966 </header> 967 <p class="sv-card-intro "> 968 Founded in the UK in 1855, Savills is one of the world's leading property agents. Our experience and expertise spans the globe, with 700 offices across the Americas, Europe, Asia Pacific, Africa and the Middle East. 969 970 </p> 971 <span class="vx_text sv-cta-link" id="txt_02"><a title="Why Savills" href="/why-savills/">More Information</a></span> 972 </div> 973 <div class="sv-card__content-footer"> 974 </div> 975 </div> 976 </article> 977 </div> 978 979 980 <div class="sv-card sv--cta-block"> 981 <article> 982 <div class="sv-card__content"> 983 <div class="sv-card__content-inner"> 984 <header> 985 <p class="vx_text sv-card-title " id="txt_03"><a href="/why-savills/our-history.aspx">Our history </a></p> 986 </header> 987 <p class="sv-card-intro "> 988We've grown a lot in 170 years. Through many monarchs and several economic cycles, we've become the international adviser of choice across every aspect of property. 989 </p> 990 <span class="vx_text sv-cta-link" id="txt_04"><a title="Why Savills" href="/why-savills/our-history.aspx">More Information</a></span> 991 </div> 992 <div class="sv-card__content-footer"> 993 </div> 994 </div> 995 </article> 996 </div> 997 998 999 1000 1001 <div class="sv-card sv--cta-block"> 1002 <article> 1003 <div class="sv-card__content"> 1004 <div class="sv-card__content-inner"> 1005 <header> 1006 <p class="vx_text sv-card-title " id="txt_05"><a href="/why-savills/how-we-work.aspx">How we work </a></p> 1007 </header> 1008 <p class="sv-card-intro "> 1009Our integrity, honesty and professionalism is what gives our clients, colleagues, investors and business partners the confidence to work with us. 1010 1011 </p> 1012 <span class="vx_text sv-cta-link" id="txt_06"><a title="Why Savills" href="/why-savills/how-we-work.aspx">More Information</a></span> 1013 </div> 1014 <div class="sv-card__content-footer"> 1015 </div> 1016 </div> 1017 </article> 1018 </div> 1019 1020 1021 </div> 1022 1023 1024 <div class="sv-col"> 1025 1026 <div class="sv-card sv--cta-block"> 1027 <article> 1028 <div class="sv-card__content"> 1029 <div class="sv-card__content-inner"> 1030 <header> 1031 <p class="vx_text sv-card-title " id="txt_07"><a href="/why-savills/sustainability.aspx">Sustainability</a></p> 1032 </header> 1033 <p class="sv-card-intro "> 1034 We believe in continuous improvement. Weâre committed to reducing our corporate impact on the environment and raising staff awareness of the issues. 1035 1036 </p>
1037 <span class="vx_text sv-cta-link" id="txt_08"><a title="Why Savills" href="/why-savills/sustainability.aspx">More Information</a></span> 1038 </div> 1039 <div class="sv-card__content-footer"> 1040 </div> 1041 </div> 1042 </article> 1043 </div> 1044 <div class="sv-card sv--cta-block"> 1045 <article> 1046 <div class="sv-card__content"> 1047 <div class="sv-card__content-inner"> 1048 <header> 1049 <p class="vx_text sv-card-title " id="txt_09"><a title="Corporate social responsibility" href="/why-savills/corporate-social-responsibility.aspx" target="_self">Corporate social responsibility </a></p> 1050 </header> 1051 <p class="sv-card-intro "> 1052We support a number of charities and other community-related activities both locally and internationally. 1053 </p> 1054 <span class="vx_text sv-cta-link" id="txt_10"><a title="Corporate social responsibility" href="/why-savills/corporate-social-responsibility.aspx" target="_self">More Information</a></span> 1055 </div> 1056 <div class="sv-card__content-footer"> 1057 </div> 1058 </div> 1059 </article> 1060 </div> 1061 1062 1063 </div> 1064 1065 <div class="sv-col"> 1066 <!-- file="/_vx/sv-menu-why.aspx"--> 1067 1068<article class="sv-sub-nav__promo"> 1069 <header class="sv-content-panel sv--dark sv-sub-nav__promo-header"> 1070 1071 <p class="vx_text sv-sub-nav__promo-title" id="txt_11">Savills Vietnam Capability Statement 2026</p> 1072 </header> 1073 <div class="sv-content-panel sv--dark sv-sub-nav__promo-content"> 1074 1075<span class="vx_text sv-tag sv--light" id="txt_12"><a title="Capability statement" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Capability statement</a></span> 1076 1077<time class="vx_text sv-sub-nav__promo-date" datetime="2026-03-13" id="txt_13">2026</time> 1078 1079<p id="txt_14" class="vx_text sv-sub-nav__promo-copy">We are the real estate adviser of choice.</p> 1080<span id="txt_15" class="vx_text sv-button sv--icon sv--full sv--link"><a title="Read more" name="Read this article" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Read more</a></span></div> 1081 </article> 1082 1083 </div> 1084 1085 1086 </div> 1087 </div> 1088 1089 1090 1091 1092
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1101 1102 </li> 1103 <li class="sv-nav__item"> 1104 <a href="/insight-and-opinion/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t5">Insight & Opinion</a> 1105 <div class="sv-sub-nav"> 1106 <div class="sv-block-grid sv--med-3"> 1107 1108 <div class="sv-col"> 1109 1110 1111 <div class="sv-card sv--cta-block"> 1112 <article> 1113 <div class="sv-card__content"> 1114 <div class="sv-card__content-inner"> 1115 <header> 1116 <p class="vx_text sv-card-title" id="txt_01"><a href="/insight-and-opinion/">Insight & Opinion</a></p> 1117 </header> 1118 <p class="vx_text sv-card-intro" id="txt_02">Insight & Opinion is our hub for residential, commercial and industrial articles and research from experts offering industry-leading advice and analysis.</p> 1119 1120 </div> 1121 <div class="sv-card__content-footer"> 1122 </div> 1123 </div> 1124 </article> 1125 </div> 1126<div class="sv-card sv--cta-block"> 1127 <article> 1128 <div class="sv-card__content"> 1129 <div class="sv-card__content-inner"> 1130 <header> 1131 <p class="vx_text sv-card-title" id="txt_03"><a href="/insight-and-opinion/research.aspx">Research</a></p> 1132 </header> 1133 <p class="vx_text sv-card-intro" id="txt_04">Be empowered to make better property decisions with our world-leading research. From market trends to regional nuances, future forecasts and in-depth analysis, our specialist teams will keep you in the know.</p> 1134 <span class="vx_text sv-cta-link" id="txt_05"><a title="Research" href="/insight-and-opinion/research.aspx" target="_self">Browse our market research</a></span> 1135<span class="vx_text sv-cta-link" id="txt_06"><a title="Research" href="https://subscription.savills.asia/en/Research">Subscribe to Savills Research</a></span> 1136 </div> 1137 <div class="sv-card__content-footer"> 1138 </div> 1139 </div> 1140 </article> 1141 </div> 1142<div class="vx_text sv-sub-nav__link-tree" id="txt_07"><p> </p></div> 1143 1144<div class="vx_text sv-sub-nav__link-tree" id="txt_08"><p> </p></div> 1145 1146 1147 </div> 1148<div class="sv-col"> 1149 <div class="sv-card sv--cta-block"> 1150 <article> 1151 <div class="sv-card__content"> 1152 <div class="sv-card__content-inner"> 1153 <header> 1154 <p class="vx_text sv-card-title" id="txt_09"><a href="/insight-and-opinion/the-savills-blog.aspx">The Savills Blog</a></p> 1155 </header> 1156 <p class="sv-card-intro vx_text" id="txt_10">The latest Vietnam and international property market news and opinions, plus helpful guides and top tips from our renowned industry experts.</p> 1157 <span class="vx_text sv-cta-link" id="txt_11"><a title="The Savills Blog" href="/insight-and-opinion/the-savills-blog.aspx">Read the Savills Blog</a></span> 1158 </div> 1159 <div class="sv-card__content-footer"> 1160 </div> 1161 </div> 1162 </article> 1163 </div> 1164 1165 1166<div class="sv-card sv--cta-block"> 1167 <article> 1168 <div class="sv-card__content"> 1169 <div class="sv-card__content-inner"> 1170 <header> 1171 <p class="vx_text sv-card-title" id="txt_12"><a href="/insight-and-opinion/savills-news.aspx">Savills News</a></p> 1172 </header> 1173 <p class="vx_text sv-card-intro" id="txt_13">Up-to-the-minute news from our press teams providing the latest developments within Savills, and across the property industry.</p>
1174 <span class="vx_text sv-cta-link" id="txt_14"><a title="Savills News" href="/insight-and-opinion/savills-news.aspx" target="_self">Read our press releases</a></span> 1175 </div> 1176 <div class="sv-card__content-footer"> 1177 </div> 1178 </div> 1179 </article> 1180 </div> 1181 1182 1183 </div> 1184<div class="sv-col"> 1185 <!-- file="/_vx/sv-menu-insights.aspx"--> 1186 1187<article class="sv-sub-nav__promo"> 1188 1189<header class="sv-content-panel sv--dark sv-sub-nav__promo-header"> 1190 <p class="vx_text sv-sub-nav__promo-title" id="txt_15">Viet Nam Real Estate Market Brief Q2/2026</p> 1191 </header> 1192 <div class="sv-content-panel sv--dark sv-sub-nav__promo-content"> 1193<span class="vx_text sv-tag sv--light" id="txt_16"><a href="/insight-and-opinion/research.aspx" target="_blank">Research</a></span> 1194<time class="vx_text sv-sub-nav__promo-date" datetime="2025-08-22" id="txt_17">12 Aug 2026</time> 1195<p id="txt_18" class="vx_text sv-sub-nav__promo-copy">HCMC's property market witnessed notable movements across the main sectors while Ha Noi's real estate market continued to benefit from transport infrastructure investment and the city's urban expansion strategy in Q2/2026.</p> 1196<span id="txt_19" class="vx_text sv-button sv--icon sv--full sv--link"><a href="https://www.savills.com.vn/research_articles/226576/238548-0" target="_blank">Read this report</a></span></div> 1197 1198 </article> 1199 1200 1201 </div> 1202 </div> 1203 </div> 1204 1205 1206 1207 1208
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1217 1218 </li> 1219 <li class="sv-nav__item"> 1220 <a href="/talk-to-us/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t6">Talk to us</a> 1221 1222 1223 1224 <div class="sv-sub-nav"> 1225 <div class="sv-block-grid sv--med-3"> 1226 1227 1228 <div class="sv-col"> 1229 1230 <div class="sv-card sv--cta-block"> 1231 <article> 1232 <div class="sv-card__content"> 1233 <div class="sv-card__content-inner"> 1234 <header> 1235 <p class="vx_text sv-card-title" id="txt_01"><a href="/talk-to-us/office.aspx">Find an office</a></p> 1236 </header> 1237 <p class="vx_text sv-card-intro" id="txt_02">With over 42,000 people working across 70 countries around the world, we'll always have an expert who is local to you.</p> 1238 <span class="vx_text sv-cta-link" id="txt_03"><a title="Talk to us" href="/talk-to-us/office.aspx">Find your local office</a></span> 1239 </div> 1240 <div class="sv-card__content-footer"> 1241 </div> 1242 </div> 1243 </article> 1244 </div> 1245 <header> 1246 <p class="vx_text sv-card-title" id="txt_04">Our offices by region</p> 1247 </header> 1248 <div class="vx_text sv-sub-nav__link-tree" id="txt_05"><ul> 1249<li><a title="Savills Hanoi" href="/offices/hanoi.aspx" target="_self">Hanoi</a></li> 1250</ul></div> 1251 1252<div class="vx_text sv-sub-nav__link-tree" id="txt_06"><ul> 1253<li><a title="HCMC" href="/offices/ho-chi-minh-city.aspx" target="_self">Ho Chi Minh City</a></li> 1254</ul></div> 1255 1256 </div> 1257 1258 <div class="sv-col"> 1259 1260 1261 <div class="sv-card sv--cta-block"> 1262 <article> 1263 <div class="sv-card__content"> 1264 <div class="sv-card__content-inner"> 1265 <header> 1266 <p class="vx_text sv-card-title" id="txt_07"><a href="/talk-to-us/people.aspx">Find a person</a></p> 1267 </header> 1268 <p class="vx_text sv-card-intro" id="txt_08">Whatever your needs, we have someone who can help.</p> 1269 <span class="vx_text sv-cta-link" id="txt_09"><a style="font-family: 'Gotham SSm A', 'Gotham SSm B', Helvetica, Arial, sans-serif;" title="Talk to us" href="/talk-to-us/people.aspx" target="_self">Find a local expert</a></span> 1270 </div> 1271 <div class="sv-card__content-footer"> 1272 </div> 1273 </div> 1274 </article> 1275 </div> 1276 1277 <div class="sv-card sv--cta-block"> 1278 <article> 1279 <div class="sv-card__content"> 1280 <div class="sv-card__content-inner"> 1281 <header> 1282 <p class="vx_text sv-card-title" id="txt_10"><a href="/talk-to-us/careers.aspx">Careers with Savills</a></p> 1283 </header> 1284 <p class="vx_text sv-card-intro" id="txt_11">At Savills, our most valuable resource is our people. We are known for our positive, entrepreneurial culture, and for attracting some of the most innovative, dedicated and knowledgeable people in the business.</p> 1285 <span class="vx_text sv-cta-link" id="txt_12"><a title="Careers with Savills" href="/talk-to-us/careers.aspx" target="_self">More Information</a></span> 1286 </div> 1287 <div class="sv-card__content-footer"> 1288 </div> 1289 </div> 1290 </article> 1291 </div> 1292 1293 1294 1295 </div> 1296 1297 1298 1299 <div class="sv-col"> 1300
1301 <!-- file="/_vx/sv-menu-talk.aspx"--> 1302 1303<article class="sv-sub-nav__promo"> 1304<header class="sv-content-panel sv--dark sv-sub-nav__promo-header"> 1305 <p class="vx_text sv-sub-nav__promo-title" id="txt_13">Branded Residence Report 2025-2026</p> 1306 </header> 1307 <div class="sv-content-panel sv--dark sv-sub-nav__promo-content"> 1308<span class="vx_text sv-tag sv--light" id="txt_14"><a href="https://www.savills.com.vn/insight-and-opinion/research.aspx?rc=Vietnam&p=&t=&f=date&q=&page=1" target="_blank">Research</a></span> 1309<time class="vx_text sv-sub-nav__promo-date" datetime="2025-12-03" id="txt_15">23 Dec 2025</time> 1310<p id="txt_16" class="vx_text sv-sub-nav__promo-copy">Branded Residence and Highlights of the Vietnamese Market.</p> 1311 1312<span id="txt_17" class="vx_text sv-button sv--icon sv--full sv--link"><a name="button_1500893643668" href="https://www.savills.com.vn/research_articles/163944/226909-0?utm_source=Website+Promo&utm_medium=Mega+Menu&utm_campaign=Prospects" target="_blank">Read Full Article</a></span></div> 1313</article> 1314 1315 </div> 1316 </div> 1317 </div> 1318 1319
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1375</a> 1376 </div> 1377 </div> 1378 </div> 1379 </header> 1380 <main> 1381 1382 1383<!--JSON_LD data to go here--> 1384<main> 1385 <div class="sv-js-modules sv-tabs" id="sv-article" data-sv-modules="tabs" data-sv-tabs-defaulttab="#article"> 1386 <div class="sv-content-header sv--plain "> 1387 <div class="sv-content-header__content-wrap"> 1388 <div class="sv-content-header__content"> 1389 1390 1391 <div class="vx-research-heading"> 1392 1393 <p class="sv-content-header__category">The Savills Blog</p> 1394 <h1 class="sv-content-header__title">What are product concept and selling concept in a real estate project? Learn how these two concepts</h1> 1395 <time class="sv-content-header__date" datetime="date">22 July 2026</time> 1396 1397 </div> 1398 1399 1400 </div> 1401 </div> 1402 </div> 1403 1404 <!-- TAB MENU ON MOBILE --> 1405 <div class="sv-view-lt-lrg"> 1406 <div class="sv-tabs-panel sv-contained sv-spacer sv--sml-space-med sv--med-space-lrg sv--content-nav"> 1407 <a class="sv-tab-card sv-js-tab sv--active" href="#article"> 1408 <div class="sv-tab-card__header"> 1409 <h3 class="sv-tab-card__title">Blog Article</h3> 1410 </div> 1411 </a> 1412 <a class="sv-tab-card sv-js-tab" href="#summary"> 1413 <div class="sv-tab-card__header"> 1414 <h3 class="sv-tab-card__title">Contacts & Related Articles 1415</h3> 1416 </div> 1417 </a> 1418 </div> 1419</div> 1420 1421 <div class="sv-row"> 1422 <article class="sv-col sv--lrg-offset-1 sv--lrg-7 sv-js-tab-content" data-sv-tab="article"> 1423 <div id="col_01" class="vx_drag vx_blocks_file_blocks_sv-4"><div class="vx_block sv-article__body" id="blk_01"> 1424 <div class="vx_text" id="txt_01"><p><span style="display: block; background-color: #f4f4f4; padding: 25px; border-left: 5px solid #002B49; margin-bottom: 30px;"> <span style="display: block; color: #002b49; font-weight: bold; font-size: 16px; text-transform: uppercase; letter-spacing: 1px; margin-bottom: 12px;"> Table of Contents</span> <span style="display: block; line-height: 2;"> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#what-are-product-and-selling-concepts-in-real-estate-marketing">1. What are Product and Selling Concepts in Real Estate Marketing?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#what-is-a-product-concept">1.1 What Is a Product Concept?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#what-is-a-selling-concept">1.2 What Is a Selling Concept?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#the-differences-between-product-and-selling-concept">2. The Differences Between Product and Selling Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#the-relationship-between-product-concept-and-selling-concept">2.1 The Relationship Between Product Concept and Selling Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#how-is-a-product-concept-applied-to-a-real-estate-project">3. How Is a Product Concept Applied to a Real Estate Project?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#research">3.1 Research</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#defining-core-values">3.2 Defining Core Values</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#translating-value-into-product-attributes">3.3 Translating Value into Product Attributes</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#establish-belief-and-validate-the-concept">3.4 Establish Belief and Validate the Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#how-does-a-selling-concept-bring-a-project-to-market">4. How Does a Selling Concept Bring a Project to Market?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#translate-product-value-into-clear-messaging">4.1 Translate Product Value into Clear Messaging</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#build-an-integrated-customer-journey">4.2 Build an Integrated Customer Journey</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#align-communications-sales-and-commercial-policies">4.3 Align Communications, Sales and Commercial Policies</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#combining-the-product-concept-and-selling-concept-for-market-success">5. Combining the Product Concept and Selling Concept for Market Success</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#conduct-market-research-and-identify-customer-insights">5.1 Conduct Market Research and Identify Customer Insights</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#develop-the-product-concept">5.2 Develop the Product Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#develop-the-selling-concept">5.3 Develop the Selling Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#frequently-asked-questions">6. Frequently Asked Questions</a></span></span></p></div> 1425 </div> 1426<div class="vx_block sv-article__body" id="blk_02"> 1427 <div class="vx_text" id="txt_02"><p>A successful real estate marketing strategy begins with a clear understanding of the target audience, the project's value proposition and the most effective way to communicate it. Marketing concepts such as the product, selling, and production offer different approaches to creating customer value and achieving commercial objectives. </p> 1428<p>This article will explore the differences between the product, selling and production concepts and how all three can be utilised in a successful real estate marketing strategy</p> 1429<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;"><a name="what-are-marketing-collaterals-in-real-estate"></a>1. What are Product and Selling Concepts in Real Estate Marketing?</h2> 1430<p>Product and selling concepts represent different approaches to development and commercialisation. In real estate, these concepts have clear practical applications. The product concept defines the fundamental characteristics and core value of a project, while the selling concept establishes the strategy for communicating that value to target customers. </p> 1431<h3><a name="what-is-a-product-concept"></a>1.1. What Is a Product Concept? </h3> 1432<p>A product concept places the product at the centre of competitive advantage. In real estate development, it defines the type of product a project will offer, the target customers it aims to
1432serve and the value it seeks to deliver. </p> 1433<p>This framework typically covers: </p> 1434<ul> 1435<li>Target customers and their needs; </li> 1436<li>Brand positioning and core values; </li> 1437<li>Product type, scale and unit mix; </li> 1438<li>Design, amenities and resident services; </li> 1439<li>Points of differentiation from competing developments. </li> 1440</ul> 1441<h3><a name="what-is-a-selling-concept"></a>1.2. What Is a Selling Concept? </h3> 1442<p>This selling concept is a marketing approach that prioritises sales and promotional activities to bring an existing product to market. Under this approach, a business develops the product first and then uses sales and communication techniques to persuade customers to purchase it. </p> 1443<p>In real estate development, the selling concept translates the project's strengths, established through the product concept, into a focused sales strategy. This strategy typically includes: </p> 1444<ul> 1445<li>Unique selling proposition (USP): Defining the project's most compelling point of differentiation. </li> 1446<li>Messaging and sales arguments: Developing a clear narrative and persuasive reasons to consider the project. </li> 1447<li>Reasons to believe: Supporting claims with evidence such as legal status, construction progress, operator credentials or the developer's track record </li> 1448<li>End-to-end customer journey: Planning touchpoints that guide buyers from initial awareness to purchase. </li> 1449<li>Sales toolkit: Preparing show units, scale models, project materials and supporting sales resources. </li> 1450<li>Launch strategy: Coordinating marketing campaigns, sales activities, and launch events. </li> 1451</ul></div> 1452 </div> 1453<div class="vx_block sv-article__body" id="blk_03"> 1454 <div class="vx_text" id="txt_03"><h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;"><a name="the-differences-between-product-and-selling-concept"></a>2. The Differences Between Product and Selling Concept </h2> 1455<p>While both focus on the target customer, they serve different functions. The product concept defines what should be developed and the value it offers, while the selling concept determines how that value is communicated, understood and converted into sales. </p> 1456<table style="width: 100%; border-collapse: collapse; margin: 25px 0; max-width: 996px; table-layout: fixed;" border="0" cellspacing="0" cellpadding="0"> 1457<thead> 1458<tr style="background-color: #001c3d; color: #ffffff;"><th style="padding: 9px 5px; border: 1px solid #edf2f7; text-align: left; font-size: 14px; line-height: 1.35; text-transform: uppercase; border-bottom: 4px solid #ffdf00; width: 24%; overflow-wrap: break-word; word-break: normal;">Criteria</th><th style="padding: 9px 5px; border: 1px solid #edf2f7; text-align: left; font-size: 14px; line-height: 1.35; text-transform: uppercase; border-bottom: 4px solid #ffdf00; width: 38%; overflow-wrap: break-word; word-break: normal;">Product Concept</th><th style="padding: 9px 5px; border: 1px solid #edf2f7; text-align: left; font-size: 14px; line-height: 1.35; text-transform: uppercase; border-bottom: 4px solid #ffdf00; width: 38%; overflow-wrap: break-word; word-break: normal;">Selling Concept</th></tr> 1459</thead> 1460<tbody style="font-size: 14px; line-height: 1.45; color: #333333;"> 1461<tr> 1462<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Objective</td> 1463<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Shape a product that responds to market demand and supports the project’s development direction.</td> 1464<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Translate product value into compelling communication and sales strategies.</td> 1465</tr> 1466<tr style="background-color: #f8f9fa;"> 1467<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Starting point</td> 1468<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Market research, location advantages, the competitive landscape and buyers’ actual needs.</td> 1469<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">The established Product Concept, combined with customer psychology, business objectives and the sales launch roadmap.</td> 1470</tr> 1471<tr> 1472<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Strategic focus</td> 1473<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Project positioning, product mix, architectural design, amenities and the overall living experience.</td> 1474<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Clear messaging, persuasive arguments, credible evidence, customer touchpoints and sales support tools.</td> 1475</tr> 1476<tr style="background-color: #f8f9fa;"> 1477<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Key outputs</td> 1478<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Target customer profiles, core value, product development direction and key differentiators.</td> 1479<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Core messaging, communication content, the customer journey across touchpoints and an integrated communication plan.</td> 1480</tr> 1481<tr> 1482<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Implementation stage</td> 1483<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Developed during the research, planning and project development stages.</td> 1484<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Implemented once the product direction is sufficiently clear to inform marketing and sales activities.</td> 1485</tr> 1486<tr style="background-color: #f8f9fa;"> 1487<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Teams involved</td> 1488<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Research, development consultancy, architecture and design, investment and sales teams.</td> 1489<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Marketing, brand communications, sales and distribution teams.</td> 1490</tr> 1491<tr> 1492<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Performance criteria</td> 1493<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">How closely the product aligns with the needs, expectations and affordability of target customers.</td> 1494<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">How effectively the market receives, understands and responds to the project’s messages and value proposition.</td> 1495</tr> 1496</tbody> 1497</table> 1498<p><em>Comparison of the roles of product concept and selling concept in the real estate development process.</em> </p> 1499<h3>2<a name="the-relationship-between-product-concept-and-selling-concept"></a>.1 The Relationship Between Product Concept and Selling Concept </h3> 1500<p>The two concepts neither operate independently nor replace one another. The Product Concept establishes the product foundation, while the Selling Concept translates that foundation into a communication narrative and market approach. </p> 1501<p>Their relationship is defined by three important principles: </p> 1502<ul> 1503<li>Continuity: The selling concept should be developed directly from the elements established by the product concept; </li> 1504<li>Consistency: Communication messages and sales policies must accurately reflect the project’s actual value; </li> 1505<li>Feedback: Market data and buyer behaviour help refine communications, commercial policies and product features. </li> 1506</ul></div> 1507 </div> 1508<div class="vx_block sv-article__body" id="blk_04"> 1509 <div class="vx_text" id="txt_04"><h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;"><a name="the-essential-marketing-collaterals-in-real-estate-projects"></a>3. How Is a Product Concept Applied to a Real Estate Project?</h2> 1510<h3><a style="font-size: 16px; font-family: Verdana, Arial, Helvetica, sans-serif;" name="layer-1-identity-assets-and-core-competencies"></a>3.1 Research</h3> 1511<p>The process begins by assessing the project's location, market supply, pricing, competing developments and consumer preferences. Customer research then identifies buyers' needs, budgets, decision-making criteria and lifestyle expectations. The findings help determine: </p> 1512<ul> 1513<li>Target customer segments; </li> 1514<li>Market gaps and opportunities; </li> 1515<li>Product type, scale and unit mix; </li> 1516<li>
1516Competitive strengths that can support the project's positioning. </li> 1517</ul></div> 1518 </div> 1519<div class="vx_block sv-article__body" id="blk_05"> 1520 <div class="vx_text" id="txt_05"><h3><a name="defining-core-values"></a>3.2 Defining Core Values</h3> 1521<p>Based on customer insights, the developer defines a value proposition that clearly articulates the project's purpose and appeal. This should answer three key questions: </p> 1522<ul> 1523<li>Which customer segment is the project designed for? </li> 1524<li>Which needs does it address? </li> 1525<li>How does it differ from the competition? </li> 1526</ul> 1527<p>An effective value proposition goes beyond a compelling idea. It must be grounded in market demand, supported by the project's strengths and capable of being delivered in practice. It also provides the foundation for project positioning and the development of product attributes in the next stage. </p></div> 1528 </div> 1529<div class="vx_block sv-article__body" id="blk_06"> 1530 <div class="vx_text" id="txt_06"><h3><a name="translating-value-into-product-attributes"></a>3.3 Translating Value into Product Attributes</h3> 1531<p>Core values only become meaningful when they are reflected in features that customers can experience directly. The product concept guides key development decisions, including: </p> 1532<ul> 1533<li>Product type and unit mix; </li> 1534<li>Spatial design and functionality; </li> 1535<li>Development density and landscape planning; </li> 1536<li>Amenities and resident services; </li> 1537<li>Handover and operational standards; </li> 1538<li>Pricing, ownership structure and customer experience. </li> 1539</ul> 1540<p>Each attribute should respond to a clearly identified customer need. For example, demand for flexible living arrangements may influence layouts and spatial planning, while expectations of privacy may shape development density, circulation patterns and the design of shared amenities.</p></div> 1541 </div> 1542<div class="vx_block sv-article__body" id="blk_07"> 1543 <div class="vx_text" id="txt_07"><h3><a name="layer-4-lead-generation-and-conversion-assets"></a>3.4 Establish Belief and Validate the Concept</h3> 1544<p>A product concept must be supported by clear reasons to believe, demonstrating that the project can deliver its proposed value. Evidence may come from the location, master plan, design, technical specifications, developer track record or the expertise of the appointed operator. </p> 1545<p>Before finalising the concept, developers should test it against market data and customer feedback to confirm its relevance, differentiation and commercial viability. This process helps assess whether the product aligns with target customer needs and budgets, whether its competitive advantages are meaningful and whether the proposed product mix is appropriate for market demand. It also helps identify assumptions that may need refinement before implementation. </p> 1546<p>The product concept development process is summarised below.</p></div> 1547 </div> 1548<div class="vx_block sv-row sv-spacer sv--lrg-space-lrg-mid sv-article__leading-image" id="blk_08"> 1549 <div class="vx_image vx_image_flexible sv-image-treatment " id="img_01" style="width:1044;height:776"> 1550 1551 <!-- In some cases only a single image is required and therefore a picture element is overkill --> 1552 <img src="https://208.v4.savills-vx.com/_images/product-and-selling-concepts.png?1790538519.15867" alt="product concept in real estate" style="width:1044;height:776" title="product concept in real estate"> 1553 </div> 1554 1555 <p class="vx_text sv-video__copy" id="txt_08">How the Product Concept is used in property development. </p> 1556 1557</div> 1558<div class="vx_block sv-article__body" id="blk_09"> 1559 <div class="vx_text" id="txt_09"><p><strong>Market research → Customer insight → Value proposition → Product attributes → Reasons to believe → Concept validation </strong></p> 1560<p>A strong product concept provides the foundation for a selling concept that communicates the project's value and supports its route to market. </p></div> 1561 </div> 1562<div class="vx_block sv-article__body" id="blk_10"> 1563 <div class="vx_text" id="txt_10"><p><a name="how-does-a-selling-concept-bring-a-project-to-marke"></a></p> 1564<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">4. How Does a Selling Concept Bring a Project to Market?</h2> 1565<p>The selling concept translates the positioning and value established through the product concept into market-facing activities. Its role is to build awareness, communicate benefits and give customers confidence in the project's value proposition<span style="font-size: 12px;">. </span></p> 1566<h3><a name="redrawing-the-customer-jourtranslate-product-value-into-clear-messagingney-map"></a>4.1 Translate Product Value into Clear Messaging </h3> 1567<p>
1567The first step is to identify the aspects of the project that matter most to target customers and convert them into clear, relevant messages. Effective messaging explains the benefits a project provides, the customer needs it addresses and the factors that differentiate it from competing developments. Importantly, it should be supported by credible evidence. </p> 1568<p>Rather than simply listing features such as location, design or amenities, developers should communicate the benefits those features create. For example, proximity to a major business district is a project attribute, while reduced commuting time is the benefit experienced by residents. </p> 1569<h3><a name="build-an-integrated-customer-journey"></a>4.2 Build an Integrated Customer Journey</h3> 1570<p>Once the messaging framework is established, the selling concept determines how project value is communicated across the customer journey. This may include the project website, advertising campaigns, social media, brochures, show units, launch events and sales consultations. While each touchpoint serves a different purpose, the project's positioning, key messages and supporting evidence should remain consistent throughout. </p> 1571<h3><a name="align-communications-sales-and-commercial-policies"></a>4.3 Align Communications, Sales and Commercial Policies</h3> 1572<p>A selling concept is most effective when communications, sales activities and commercial policies support the same market positioning: </p> 1573<ul> 1574<li><strong>Communications</strong>: Build awareness and reinforce project value; </li> 1575<li><strong>Sales team:</strong> Explain benefits relevant to different customer groups; </li> 1576<li><strong>Commercial policies:</strong> Assist in converting interest into transactions through pricing structures, payment plans and financing solutions. </li> 1577</ul> 1578<p>Alignment across these areas helps ensure a consistent customer experience and reduces the risk of conflicting messages. Feedback collected throughout the sales process can also provide valuable insights, enabling developers to refine communications and respond to changing market conditions. </p> 1579<p>Developing a selling concept follows a connected sequence: </p></div> 1580 </div> 1581<div class="vx_block sv-row sv-spacer sv--lrg-space-lrg-mid sv-article__leading-image" id="blk_11"> 1582 <div class="vx_image vx_image_flexible sv-image-treatment " id="img_02" style="width:1044;height:510"> 1583 1584 <!-- In some cases only a single image is required and therefore a picture element is overkill --> 1585 <img src="https://208.v4.savills-vx.com/_images/selling-concept-(2)(1).png?1790538519.1592" alt="selling concept infographic " style="width:1044;height:510" title="selling concept infographic "> 1586 </div> 1587 1588 <p class="vx_text sv-video__copy" id="txt_11">Implementation of Selling Concept in real estate. </p> 1589 1590</div> 1591<div class="vx_block sv-article__body" id="blk_12"> 1592 <div class="vx_text" id="txt_12"><p><strong>Define the unique selling proposition → Develop messaging → Establish reasons to believe → Activate customer touchpoints → Align communications, sales and commercial policies </strong></p></div> 1593 </div> 1594<div class="vx_block sv-article__body" id="blk_13"> 1595 <div class="vx_text" id="txt_13"><p><a name="combining-the-product-concept-and-selling-concept-for-market-success"></a></p> 1596<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">5. Combining the Product Concept and Selling Concept for Market Success </h2> 1597<p> </p></div> 1598 </div> 1599<div class="vx_block sv-row sv-spacer sv--lrg-space-lrg-mid sv-article__leading-image" id="blk_14"> 1600 <div class="vx_image vx_image_flexible sv-image-treatment " id="img_03" style="width:1044;height:528"> 1601 1602 <!-- In some cases only a single image is required and therefore a picture element is overkill --> 1603 <img src="https://208.v4.savills-vx.com/_images/product-concept.png?1790538519.1592" alt="Map 1" style="width:1044;height:528" title="Map 1"> 1604 </div> 1605 1606 <p class="vx_text sv-video__copy" id="txt_14">Connection between Product Concept and Selling Concept.</p> 1607 1608</div> 1609<div class="vx_block sv-article__body" id="blk_15"> 1610 <div class="vx_text" id="txt_15"><p><a name="combining-the-product-concept-and-selling-concept-for-market-success"></a></p> 1611<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">5. Combining the Product Concept and Selling Concept for Market Success </h2> 1612<p>Product Concept and Selling Concept should be developed from the same market research foundation. A coordinated process creates a strong connection between actual customer needs, product attributes, and the messages communicated to the market. <span style="font-size: 12px;"><br></span></p> 1613<h3>5<a name="conduct-market-research-and-identify-customer-insights"></a>.1 Conduct Market Research and Identify Customer Insights </h3> 1614<p>
1614Before developing either concept, developers should assess market conditions, competing supply, location potential and the needs of target customers. </p> 1615<p><span style="font-size: 12px;">This helps to identify: </span></p> 1616<ul> 1617<li>Market gaps and opportunities; </li> 1618<li>Target customer profiles; </li> 1619<li>Customer needs, affordability and purchase drivers; </li> 1620<li>The project’s competitive advantages; </li> 1621<li>Risks that may affect market absorption. </li> 1622</ul> 1623<p>By establishing a shared evidence base, both the product concept and selling concept can be aligned with actual market demand rather than assumptions. </p> 1624<h3>5<a name="develop-the-product-concept"></a>.2 Develop the Product Concept</h3> 1625<p>The product concept translates customer insights into a clear development strategy. It should define: </p> 1626<ul> 1627<li>Project positioning and core value; </li> 1628<li>Product types, scale and unit mix; </li> 1629<li>Design, amenities, and resident services; </li> 1630<li>Key differentiators; </li> 1631<li>Reasons to believe that support the proposed value. </li> 1632</ul> 1633<p>At this stage, every attribute should correspond to a specific customer need. For example, demand for greater privacy may influence development density, internal traffic planning and the design of shared amenities. </p> 1634<h3>5<a name="develop-the-selling-concept"></a>.3 Develop the Selling Concept</h3> 1635<p>Once the product direction has been established, the selling concept translates it into a clear market strategy. This includes: </p> 1636<ul> 1637<li>Defining the primary unique selling proposition (USP); </li> 1638<li>Translating product features into customer benefits; </li> 1639<li>Developing clear messages and sales arguments; </li> 1640<li>Establishing supporting evidence for key claims; </li> 1641<li>Maintaining consistency across marketing and sales channels. </li> 1642</ul> 1643<p>Market feedback and sales performance should then be used to evaluate message effectiveness and refine communications, commercial policies or product features where necessary. </p> 1644<p><strong>Note:</strong> The product concept and selling concept are closely interconnected. The product concept defines what value the project will deliver, while the selling concept determines how that value is communicated and brought to market. Together, they help align the product, messaging and customer experience with market demand. </p> 1645<table style="margin: 15px 0px; border-collapse: collapse; width: 100%; background-color: #001c3d !important; border: 1.5px solid #001c3d !important;" border="0" cellspacing="0" cellpadding="0"> 1646<tbody> 1647<tr> 1648<td style="padding: 16px 20px;"> 1649<table style="width: 100%; border-collapse: collapse;" border="0" cellspacing="0" cellpadding="0"> 1650<tbody> 1651<tr> 1652<td style="vertical-align: middle;" align="left"> 1653<p style="color: #ffffff !important; font-size: 15px !important; line-height: 1.45; margin: 0;">Contact <strong style="color: #ffdf00 !important;">Savills Place</strong> for expert guidance on <strong style="color: #ffdf00 !important;">product positioning</strong>, <strong style="color: #ffdf00 !important;">market strategy</strong> and <strong style="color: #ffdf00 !important;">project launch planning</strong>.</p> 1654</td> 1655<td style="vertical-align: middle; padding-left: 18px; width: 150px;" align="right"><a style="background-color: #ffdf00 !important; color: #001c3d !important; padding: 9px 18px; font-size: 12px !important; font-weight: bold; text-decoration: none; display: inline-block; text-transform: uppercase; white-space: nowrap; letter-spacing: 0.5px; border: 1px solid #ffdf00;" href="/services/place.aspx#form">CONTACT NOW</a></td> 1656</tr> 1657</tbody> 1658</table> 1659</td> 1660</tr> 1661</tbody> 1662</table></div> 1663 </div> 1664<div class="vx_block sv-article__body" id="blk_16"> 1665 <div class="vx_text" id="txt_16"><h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">6<a name="frequently-asked-questions"></a>. FAQs </h2> 1666<p> </p> 1667<p><em><strong>1. What Is a Product Concept in Real Estate Development? </strong></em></p> 1668<p>A product concept defines what a project will offer, whom it is designed for and how it will compete in the market. It shapes the project's positioning, product mix, design, amenities and services, ensuring they align with customer needs, market demand and the developer's delivery capabilities. </p> 1669<p><em><strong>2. What Is a Selling Concept in Real Estate Development? </strong></em></p> 1670<p>A selling concept focuses on bringing a project to market. It translates product value into clear messages, selling points and customer acquisition strategies, helping buyers understand the project's benefits and make informed purchasing decisions. </p> 1671<p><em><strong>3. Can Product Concept and Selling Concept Be Developed Independently?</strong></em> </p> 1672<p>No. The product concept provides the positioning, value proposition and product attributes that form the foundation of the selling concept. In turn, customer feedback, sales performance and market response can help developers refine both their communications strategy and the product itself to improve market fit. </p> 1673<p style="background-color: #fafafa; padding: 25px; margin: 20px 0;"><span style="display: block;"> <span style="display: block; margin-bottom: 20px; font-size: 15px; line-height: 24px; color: #333333;">We support clients towards business growth and transformation by creative real estate marketing thinking based on data systems and industry expertise. </span> <strong style="font-size: 20px; display: block; margin-bottom: 12px; color: #001c3d;">Savills Place</strong> <span style="display: flex; gap: 10px; flex-wrap: wrap;"> <a style="flex: 1; min-width: 180px; background-color: #001c3d; color: #ffffff; padding: 14px 10px; font-size: 14px; font-weight: bold; text-decoration: none; text-align: center; display: block;
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vendor: 2 bytes, line 2332
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.