PageSourceSearch

https://www.savills.com.vn/blog/article/238731/vietnam-eng/product-concept-and-selling-concept.aspx

html savills.com.vn collected 2026-09-27 20:55:46 UTC 158,619 bytes, 2,336 lines download raw bytes

1<!DOCTYPE html> 
2<html>
3  <head>
4    <meta charset="UTF-8" />
5    <!-- include file="/_inc/css.aspx"-->
6      <meta http-quiv="CONTENT-LANGUAGE" content="en-VN" />
7<meta name="language" content="English">
8
9<meta name="viewport" content="width=device-width, initial-scale=1.0">
10<meta http-equiv="X-UA-Compatible" content="ie=edge">
11<link rel="preconnect" href="https://assets.savills.com">
12<!-- <link rel="stylesheet" type="text/css" href="https://cloud.typography.com/7121376/6685412/css/fonts.css" /> -->
13<link rel="stylesheet" type="text/css" href="https://s3-eu-west-1.amazonaws.com/assets.savills.com/fonts/gotham/gotham.css" /> 
14<link rel="stylesheet" type="text/css" href="https://admin.euro.savills.co.uk/_css/savills.core.v1.5.css">
15<link rel="stylesheet" type="text/css" href="https://admin.euro.savills.co.uk/_css/default.v1.5.css">
16<link rel="stylesheet" type="text/css" href="https://admin.euro.savills.co.uk/_css/defaultViet.css">
17<style>.sv-button--inline > a { padding: 0 !important; }</style>
18<link rel="stylesheet" type="text/css" href="/_css/vietnam-extra.css">
19<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=2">
20<link rel="icon" type="image/png" href="/favicon-32x32.png?v=2" sizes="32x32">
21<link rel="icon" type="image/png" href="/favicon-16x16.png?v=2" sizes="16x16">
22
23<link rel="mask-icon" href="/safari-pinned-tab.svg?v=2" color="#c80c0f">
24<link rel="shortcut icon" href="/favicon.ico">
25<meta name="theme-color" content="#ffffff">
26
27<!-- Shiv for browsers not supporting the picture element -->
28<script>
29  document.createElement('picture');
30  window.SAVILLS = window.SAVILLS || {};
31  window.lazySizesConfig = window.lazySizesConfig || {};
32  window.lazySizesConfig.lazyClass = 'sv-lazy-load';
33  window.lazySizesConfig.preloadClass = 'sv-lazy-preload';
34  window.lazySizesConfig.loadingClass = 'sv-lazy-loading';
35  window.lazySizesConfig.loadedClass = 'sv-lazy-loaded';
36  window.lazySizesConfig.loadMode = 1;
37  window.lazySizesConfig.customMedia = {	
38      	'--small': '(max-width: 767px)',
39      	'--medium': '(max-width: 1023px)',
40      	'--large': '(max-width: 1135px)', 
41                   	}
42</script>
vendor: 2 bytes, line 42
42
43<script async src="https://admin.euro.savills.co.uk/_js/lazysizes.min.js"></script>
43
44
45<!-- Canonical start -->
46
47      
48       <link href="https://www.savills.com.vn/blog/article/238731/vietnam-eng/product-concept-and-selling-concept.aspx" rel="canonical" />
49      
50      
51
52<!-- Canonical end -->
53<!-- Google Tag Manager -->
54<script>
vendor: 331 bytes, lines 54-58
54(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
55new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
56j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
57'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
58})(window,document,'script','dataLayer','
58GTM-MJ3BZ7
vendor: 3 bytes, line 58
58');
58</script>
58
59<!-- End Google Tag Manager -->
60
61
62
63        <title>Savills Vietnam | What are product concept and selling concept in a real estate project? Learn how these two concepts</title>
64        <meta name="description" content="A successful real estate marketing strategy begins with a clear understanding of the target audience, the project's value proposition and the most effective way to communicate it" />
65        <meta property="og:title" content="What are product concept and selling concept in a real estate project? Learn how these two concepts" /> 
66        <meta property="og:type" content="article" />
67        <meta property="og:url" content="https://www.savills.com.vn/blog/article/238731/vietnam-eng/product-concept-and-selling-concept.aspx" />
68        <meta property="og:image" content="&amp;amp;amp;lt;%# Container[&amp;amp;amp;quot;Primary Image (764 x 474)&amp;amp;amp;quot;] %&amp;amp;amp;gt;" />
69        <meta property="og:image:width" content="764" /> 
70        <meta property="og:image:height" content="474" />
71        <meta name="twitter:card" content="summary" />
72        <meta name="twitter:site" content="@Savills" /> 
73        <meta name="twitter:title" content="What are product concept and selling concept in a real estate project? Learn how these two concepts" />
74        <meta name="twitter:description" content="A successful real estate marketing strategy begins with a clear understanding of the target audience, the project's value proposition and the most effective way to communicate it" />
75        <meta name="twitter:image:src" content="https://208.v4.savills-vx.com/_images/product-va-selling-concept-social-sharing(1).jpg" />
76        <meta name="twitter:image:src" content="https://208.v4.savills-vx.com/_images/product-va-selling-concept-social-sharing(1).jpg" />
77
78
79<input type="hidden" id="JsonLd.PageImage" value="https://208.v4.savills-vx.com/_images/product-va-selling-concept-social-sharing(1).jpg">
80<script src = "https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js"></script>
vendor: 2 bytes, line 80
80
81<script type="text/javascript"> 
82    $(document).ready(function(){
83      
84    var publicationDate = document.getElementsByClassName('sv-content-header__date')[0].innerText;
85    var headline = document.getElementsByClassName('sv-content-header__title')[0].innerText;
86    var language = document.querySelector("head > meta:nth-child(3)").content;
87    var url = window.location.href;
88    var image = document.getElementById("JsonLd.PageImage").value;
89    var name1Url = document.querySelectorAll("#txt_24 > a")[0].href;
90    var name1 = document.querySelectorAll("#txt_24")[0].textContent;
91    var authorData2 = '{"@type": "person", "name": "name2", "url": ""}';
92    var authorData3 = '';
93    var authorData4 = '';
94    var authorData5 = '';
95if(document.querySelectorAll("#txt_24 > a")[1] != null)
96{
97//    var name2Url = document.querySelectorAll("#txt_24 > a")[1].href;
98//    var name2 = document.querySelectorAll("#txt_24")[1].textContent;
99}
100
101    var data = {
102    "@context": "http://www.schema.org",
103    "@type": "BlogPosting",
104    "sourceOrganization": {
105                            "@type": "Organization",
106    "@id": "https://www.google.com/search?kgmid=/g/11b5yvnv2s",
107    "name": "Savills Vietnam",
108    "url": "https://www.savills.com.vn",
109    "logo": "https://www.savills.com.vn/_images/savills-square.svg",
110    "description": "Savills Vietnam is the largest and most experienced real estate practice in Vietnam with offices in Hanoi, Danang and Ho Chi Minh City.",
111    "address": {
112      "@type": "PostalAddress",
113      "streetAddress": "18th Floor, Doji Tower, 81-85 Ham Nghi Street",
114      "addressLocality": "Sai Gon",
115      "addressRegion": "Ho Chi Minh City",
116      "addressCountry": "VN",
117      "postalCode": "700000"
118    },
119    "parentOrganization": {
120      "@type": "Organization",
121      "name": "Savills plc",
122      "url": "https://www.savills.com",
123      "sameAs": "https://en.wikipedia.org/wiki/Savills"
124    },
125    "sameAs": [
126      "https://www.facebook.com/SavillsVietnam",
127      "https://www.youtube.com/user/savillsvietnam",
128      "https://www.instagram.com/savills/"
129    ]
130  },
131    "headline": headline,
132    "datePublished": publicationDate ,
133    "image": image,
134    "thumbnailUrl": image,
135    "contentLocation": "Europe",
136    "inLanguage": language,
137    "url": url,
138"author": [{"@type": "person", "name": name1, "url": name1Url}]
139          
140}
141        var script = document.createElement('script');
142        script.type = "application/ld+json";
143        script.innerHTML = JSON.stringify(data);
144        document.getElementsByTagName('head')[0].appendChild(script); 
145    })(document);
146</script>
vendor: 2 bytes, line 146
146
147<script type='application/ld+json'> 
148{
149  "@context": "http://www.schema.org",
150  "@type": "Blog",
151  "headline": "What are product concept and selling concept in a real estate project? Learn how these two concepts",
152  "datePublished": "22/07/2026",
153  "image": "https://208.v4.savills-vx.com/_images/product-va-selling-concept-social-sharing(1).jpg",
154  "description": "A successful real estate marketing strategy begins with a clear understanding of the target audience, the project's value proposition and the most effective way to communicate it",
155  "url": "https://www.savills.com.vn/blog/article/238731/vietnam-eng/product-concept-and-selling-concept.aspx"
156}
157 </script>
157
158      
159  
160<meta prefix="og: http://ogp.me/ns#" property="og:description" content="Savills Master - Single | Article" /><meta name="twitter:image" content="&amp;amp;amp;lt;%# Container[&amp;amp;amp;quot;Primary Image (764 x 474)&amp;amp;amp;quot;] %&amp;amp;amp;gt;" /></head>
161  <body class="sv-body">
162    <header class="sv-header sv--has-breadcrumbs" role="banner">
163      <!-- Global site tag (gtag.js) - Google Analytics -->
vendor: 65 bytes, lines 163-164
163
164<script async src="https://www.googletagmanager.com/gtag/js?id=
164UA-13088653-3
vendor: 13 bytes, line 164
164"></script>
165<script>
166  
vendor: 138 bytes, lines 166-170
166window.dataLayer = window.dataLayer || [];
167  function gtag(){dataLayer.push(arguments);}
168  gtag('js', new Date());
169
170  gtag('config', '
170UA-13088653-3
vendor: 5 bytes, line 170
170');
171</script>
171
172<!-- Google Tag Manager -->
173<script>
vendor: 331 bytes, lines 173-177
173(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
174new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
175j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
176'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
177})(window,document,'script','dataLayer','
177GTM-5NTL93S
vendor: 3 bytes, line 177
177');
177</script>
177
178<!-- End Google Tag Manager -->
179<!-- Google Tag Manager -->
180<script>
vendor: 331 bytes, lines 180-184
180(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
181new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
182j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
183'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
184})(window,document,'script','dataLayer','
184GTM-5WMF43V
vendor: 3 bytes, line 184
184');
184</script>
184
185<!-- End Google Tag Manager -->
186<script>
187function GetPageName() {
188  function _c(d) { if ('currentScript' in d) return d.currentScript;
189    var s = d.getElementsByTagName('script'); return s[s.length - 1];
190  }
191  var d = document, t = d.title.split('|')[1], e = d.createTextNode(t), c = _c(d);
192  c.parentNode.insertBefore(e, c);
193}
194</script>
vendor: 2 bytes, line 194
194
195<script type="text/javascript">
196    (function(e,a){
197        var t,r=e.getElementsByTagName("head")[0],c=e.location.protocol;
198        t=e.createElement("script");t.type="text/javascript";
199        t.charset="utf-8";t.async=!0;t.defer=!0;
200        t.src=c+"//front.optimonk.com/public/"+a+"/js/preload.js";r.appendChild(t);
201    })(document,"138825");
202</script>
202
203<div class="sv-cookie-management sv-js-modules" data-sv-modules="cookieManagement">
204  <div class="sv-cookie-management__banner">
205    <div class="sv-cookie-management__banner-content">
206      <span class="sv-cookie-management__warning">
207        Cookies are a small file saved on your computer that help store preferences and other information that’s used on the web pages you visit.  See below for further information about the categories of cookies used on our site and your current preference settings. Turning any of these cookies off may affect your experience of the site.
208        <a href="/footer/privacy-policy.aspx" class="sv-cookie-management__warning-link">Find out more</a>
209      </span>
210  
211      <div class="sv-cookie-management__banner-cta">
212        <a href="#show-cookie-management" class="sv-cookie-management__management-link sv-manage-cookies"><span>Manage cookies</span></a>
213        <button type="button" class="sv-button">Allow all cookies</button>
214      </div>
215    </div>
216  </div>
217  
218  <div class="sv-cookie-management__modal">
219    <div class="sv-cookie-management__modal-content">
220      <h3 class="sv-cookie-management__modal-title">Manage Cookies</h3>
221    <p>Cookies are a small file saved on your computer that help store preferences and other information that’s used on the web pages you visit.  See below for further information about the categories of cookies used on our site and your current preference settings. Turning any of these cookies off may affect your experience of the site.<p>
222    <p>For more information about how we and our partners use cookies on our site, see our <a href="/footer/privacy-policy.aspx" class="sv-cookie-management__modal-link">Cookie Policy</a></p>
223    <div class="sv-expandable-list sv-js-modules" data-sv-modules="expandableList">
224      <form class="sv-col">
225        <article class="sv-expandable-item sv-js-expandable-item">
226          <header class="sv-expandable-item__header">
227            <p
228              role="tab"
229              aria-controls="cookie-1"
230              class="sv-expandable-item__title"
231              tabindex="0"
232            >Strictly necessary</p>
233          </header>
234          <div
235            role="tabpanel"
236            aria-expanded="false"
237            id="cookie-1"
238            class="sv-expandable-item__content sv-js-expandable-item__content"
239          >
240            <p>These cookies are necessary for the Savills website to function. Examples of this include: setting your privacy preferences, logging in to your Savills account, or filling in forms. Though these cookies cannot be switched off, you can set your browser to block or alert you about these cookies, but please be aware that this will stop some parts of the Savills website from functioning as intended.</p>
241            <p>Find out more about strictly necessary cookies <a href="/footer/privacy-policy.aspx" class="sv-cookie-management__modal-link">here</a>.</p>
242            <label class="sv-custom-input sv--checkbox" for="strictly-cookies">
243              <input type="checkbox" id="strictly-cookies" disabled checked />
244              <span class="sv-custom-input__check">Always allowed</span>
245            </label>
246          </div>
247        </article>
248  
249        <article class="sv-expandable-item sv-js-expandable-item">
250          <header class="sv-expandable-item__header">
251            <p
252              role="tab"
253              aria-controls="cookie-2"
254              class="sv-expandable-item__title"
255              tabindex="0"
256            >Functional cookies</p>
257          </header>
258          <div
259            role="tabpanel"
260            aria-expanded="false"
261            id="cookie-2"
262            class="sv-expandable-item__content sv-js-expandable-item__content"
263          >
264            <p>These cookies are used to enhance the performance of the Savills website, as without them certain functions of the website may not be available. While they are not vital for the website to run, they allow us to remember important information and your preferences such as previous location searches.</p>
265            <p>Find out more about functional cookies <a href="/footer/privacy-policy.aspx" class="sv-cookie-management__modal-link">here</a>.</p>
266            <label class="sv-custom-input sv--checkbox" for="functional-cookie
266s">
267              <input type="checkbox" id="functional-cookies" />
268              <span class="sv-custom-input__check">Allow</span>
269            </label>
270          </div>
271        </article>
272  
273        <article class="sv-expandable-item sv-js-expandable-item">
274          <header class="sv-expandable-item__header">
275            <p
276              role="tab"
277              aria-controls="cookie-3"
278              class="sv-expandable-item__title"
279              tabindex="0"
280            >Targeting & tracking</p>
281          </header>
282          <div
283            role="tabpanel"
284            aria-expanded="false"
285            id="cookie-3"
286            class="sv-expandable-item__content sv-js-expandable-item__content"
287          >
288            <p>These cookies record your activity on the Savills website and our partners may use that information to show you adverts that they think you will be most interested in when you visit other websites. We may also use information recorded by these cookies to see how well these adverts are performing.</p>
289            <p>Find out more about targeting and tracking cookies <a href="/footer/privacy-policy.aspx" class="sv-cookie-management__modal-link">here</a>.</p>
290            <label class="sv-custom-input sv--checkbox" for="tracking-cookies">
291              <input type="checkbox" id="tracking-cookies" />
292              <span class="sv-custom-input__check">Allow</span>
293            </label>
294          </div>
295        </article>
296      </form>
297    </div>
298  
299    <div class="sv-cookie-management__modal-cta">
300      <a href="#save-and-close" class="sv-cookie-management__modal-link sv-save-close">Save and close</a>
301      <button type="button" class="sv-button">Allow all cookies</button>
302    </div>
303    </div>
304  </div>
305</div>
306
307<div class="sv-header__wrap">
308  <div class="sv-header__inner">
309    <a href="/" class="sv-header__home" title="Go to homepage">
310  <img class="sv-header__logo" src="/_images/savills-square.svg" alt="Savills logo">
311</a><ul class="sv-header__tool-set">
312  <!-- country selector, search tool, and login trigger will go here -->
313  <li id="sv-country-selector" class="sv-header__tool-item sv--locale">
314    <div class="sv-header__tool-action sv-js-modules" data-sv-modules="navPanel">
315  <div class="sv-nav-panel">
316    <div class="sv-nav-panel__header">
317      <div class="sv-nav-panel__title">Location & Language Selection</div>
318      <button type="button" class="sv-nav-panel__close">Close</button>
319    </div>
320    <div class="sv-nav-panel__content">
321      <div class="sv-language-selector">
322        <div class="sv-language-selector__country" tabindex="-1">
323          <div class="sv-language-selector__country-flag sv-flag sv--vn">
324            <div class="sv-language-selector__country-name">Vietnam</div>
325          </div>
326          <div class="sv-language-selector__country-dropdown">
327            <h2 class="sv-language-selector__dropdown-label">Location</h2>
328            <div class="sv-flag sv--vn sv--form-flag">
329              <div class="sv-custom-input sv--dropdown sv-flex sv--flex-row sv--language-dropdown sv--calc-layout sv--has-icons sv--auto-width sv-js-modules" data-sv-modules="dropdown,languageSelector">
330                
331                <!-- 1. THẺ SELECT DÀNH CHO MOBILE / THIẾT BỊ DI ĐỘNG -->
332                <div class="sv-select__container" data-sort-label="Sort by:">
333                  <select name="country" id="country_select_id" class="sv-dropdown__select">
334                    <option value="http://www.savills.com.au">Australia</option>
335                    <option value="http://www.savills.com/around-the-world/austria.aspx">Austria</option>
336                    <option value="http://www.savills.com/around-the-world/bahamas.aspx">The Bahamas</option>
337                    <option value="https://www.savills.bh">Bahrain</option>
338                    <option value="http://www.savills.com/around-the-world/barbados.aspx">Barbados</option>
339                    <option value="http://www.savills.be">Belgium</option>
340                    <option value="http://www.savills.com/around-the-world/botswana.aspx">Botswana</option>
341                    <option value="https://savills.ca">Canada</option>
342                    <option value="http://savills.ky">Cayman Islands</option>
343                    <option value="https://en.savills.com.cn">China</option>
344                    <option value="http://www.savills.com.co">Colombia</option>
345                    <option value="http://www.savills.com/around-the-world/croatia.aspx">Croatia</option>
346                    <option value="https://www.savills.cz">Czech Republic</option>
347                    <option value="http://www.savills.com/around-the-world/denmark.aspx">Denmark</option>
348                    <option value="https://www.savills.com.eg/">Egypt</option>
349                    <option value="http://www.savills.com/around-the-world/finland.aspx">Finland</option>
350                    <option value="https://www.savills.fr">France</option>
351                    <option value="https://www.savills.de">Germany</option>
352                    <option value="https://www.savills.gi">Gibraltar</option>
353                    <option value="https://www.savills.gr">Greece</option>
354                    <option value="https://www.savills.gg">Guernsey</option>
355                    <option value="http://www.savills.com.hk">Hong Kong SAR</option>
356                    <option value="http://www.savills.com/around-the-world/hungary.aspx">
356Hungary</option>
357                    <option value="https://www.savills.in">India</option>
358                    <option value="http://www.savills.co.id">Indonesia</option>
359                    <option value="https://www.savills.ie">Ireland</option>
360                    <option value="http://www.savills.com/around-the-world/israel.aspx">Israel</option>
361                    <option value="https://www.savills.it">Italy</option>
362                    <option value="http://www.savills.co.jp">Japan</option>
363                    <option value="https://www.savills.je">Jersey</option>
364                    <option value="http://www.savills.com/around-the-world/kenya.aspx">Kenya</option>
365                    <option value="http://www.savills.co.kr">Korea</option>
366                    <option value="https://www.savills.lu">Luxembourg</option>
367                    <option value="http://www.savills.com.mo">Macao SAR</option>
368                    <option value="http://www.savills.com.my">Malaysia</option>
369                    <option value="http://www.savills.com/around-the-world/mauritius.aspx">Mauritius</option>
370                    <option value="https://www.savills.com.mx">Mexico</option>
371                    <option value="https://www.savills.mc">Monaco</option>
372                    <option value="http://www.savills.com/around-the-world/montenegro.aspx">Montenegro</option>
373                    <option value="http://www.savills.com/around-the-world/mozambique.aspx">Mozambique</option>
374                    <option value="http://www.savills.com/around-the-world/namibia.aspx">Namibia</option>
375                    <option value="http://www.savills.nl">The Netherlands</option>
376                    <option value="http://www.savills.co.nz">New Zealand</option>
377                    <option value="http://www.savills.com/around-the-world/norway.aspx">Norway</option>
378                    <option value="https://www.savills.om">Oman</option>
379                    <option value="https://273.v4.savills-vx.com/">The Philippines</option>
380                    <option value="http://www.savills.pl">Poland</option>
381                    <option value="https://www.savills.pt">Portugal</option>
382                    <option value="https://www.savills.com/countries/puerto-rico.aspx/">Puerto Rico</option>
383                    <option value="http://www.savills.qa">Qatar</option>
384                    <option value="https://www.savills.sa">Saudi Arabia</option>
385                    <option value="http://www.savills.com/around-the-world/serbia.aspx">Serbia</option>
386                    <option value="http://www.savills.com/around-the-world/seychelles.aspx">The Seychelles</option>
387                    <option value="https://www.savills.com.sg">Singapore</option>
388                    <option value="https://www.savills.sk">Slovakia</option>
389                    <option value="http://www.savills.com/around-the-world/south-africa.aspx">South Africa</option>
390                    <option value="http://www.savills.es">Spain</option>
391                    <option value="http://www.savills.com/around-the-world/st-kitts-and-nevis.aspx">St Kitts & Nevis</option>
392                    <option value="https://www.savills.se">Sweden</option>
393                    <option value="https://www.savills.ch/">Switzerland</option>
394                    <option value="http://www.savills.com.tw">Taiwan</option>
395                    <option value="http://www.savills.co.th">Thailand</option>
396                    <option value="http://www.savills.tc">Turks & Caicos</option>
397                    <option value="http://www.savills.com/around-the-world/uae.aspx">UAE</option>
398                    <option value="https://www.savills.co.uk">United Kingdom</option>
399                    <option value="https://www.savills.us.com">United States</option>
400                    <option value="https://www.savills.com.vn" selected="selected">Vietnam</option>
401                    <option value="http://www.savills.com/around-the-world/zambia.aspx">Zambia</option>
402                    <option value="http://www.savills.com/around-the-world/zimbabwe.aspx">Zimbabwe</option>
403                  </select>
404                  <select class="sv-dropdown__calc">
405                    <option class="sv-dropdown__calc__option"></option>
406                  </select>
407                </div>
408
409                <!-- 2. DANH SÁCH UL/LI DÀNH CHO GIAO DIỆN CUSTOM TRÊN DESKTOP -->
410                <div class="sv-select__container">
411                  <span class="sv-select__value">Vietnam</span> 
412                  <ul id="country_ul_id" class="sv-select__options">
413                    <li class="sv-select__option sv-flag sv--list-flag sv--au" data-sv-value="http://www.savills.com.au">Australia</li>
414                    <li class="sv-select__option sv-flag sv--list-flag sv--at" data-sv-value="http://www.savills.com/around-the-world/austria.aspx">Austria</li>
415                    <li class="sv-select__option sv-flag sv--list-flag sv--bs" data-sv-value="http://www.savills.com/around-the-world/bahamas.aspx">The Bahamas</li>
416                    <li class="sv-select__option sv-flag sv--list-flag sv--bh" data-sv-value="https://www.savills.bh">Bahrain</li>
417                    <li class="sv-select__option sv-flag sv--list-flag sv--bb" data-sv-value="http://www.savills.com/around-the-world/barbados.aspx">Barbados</li>
418                    <li class="sv-select__option sv-flag sv--list-flag sv--be" data-sv-value="http://www.savills.be">Belgium</li>
419                    <li class="sv-select__option sv-flag sv--list-flag sv--bw" data-sv-value="http://www.savills.com/around-the-world/botswana.aspx">Botswana</li>
420                    <li class="sv-select__option sv-flag sv--list-flag sv--ca" data-sv-value="https://savills.ca">Canada</li>
421                    <li class="sv-select__option sv-flag sv--list-flag sv--ky" data-sv-value="http://savills.ky">Cayman Islands</li>
422                    <li class="sv-select__option sv-flag sv--list-flag sv--cn" data-sv-value="https://en.savills.com.cn">China</li>
423                    <li class="sv-select__option sv-flag sv--list-flag sv--co" data-sv-value="http://www.savills.com.co">Colombia</li>
424                    <li class="sv-select__option sv-flag sv--list-flag sv--hr" data-sv-value="http://www.savills.com/around-the-world/croatia.aspx">Croatia</li>
425                    <li class="sv-select__option sv-flag sv--list-flag sv--cz" data-sv-value="https://www.savills.cz">Czech Republic</li>
426                    <li class="sv-select__option sv-flag sv--list-flag sv--dk" data-sv-value="http://www.savills.com/around-the-world/denmark.aspx">Denmark</li>
427                    <li class="sv-select__option sv-flag sv--list-flag sv--eg" data-sv-value="https://www.savills.com.eg/">Egypt</li>
428                    <li class="sv-select__option sv-flag sv--list-flag sv--fi" data-sv-value="http://www.savills.com/around-the-world/finland.aspx">Finland</li>
429                    <li class="sv-select__option sv-flag sv--list-flag sv--fr" data-sv-value="https://www.savills.fr">France</li>
430                    <li class="sv-select__option sv-flag sv--list-flag sv--de" data-sv-value="https://www.savills.de">Germany</li>
431                    <li class="sv-select__option sv-flag sv--list-flag sv--gi" data-sv-value="https://www.savills.gi">Gibraltar</li>
432                    <li class="sv-select__option sv-flag sv--list-flag sv--gr" data-sv-value="https://www.savills.gr">Greece</li>
433                    <li class="sv-select__option sv-flag sv--list-flag sv--gg" data-sv-value="https://www.savills.gg">Guernsey</li>
434                    <li class="sv-select__option sv-flag sv--list-flag sv--hk" data-sv-value="http://www.savills.com.hk">Hong Kong SAR</li>
435                    <li class="sv-select__option sv-flag sv--list-flag sv--hu" data-sv-value="http://www.savills.com/around-the-world/hungary.aspx">Hungary</li>
436                    <li class="sv-select__option sv-flag sv--list-flag sv--in" data-sv-value="https://www.savills.in">India</li>
437                    <li class="sv-select__option sv-flag sv--list-flag sv--id" data-sv-value="http://www.savills.co.id">Indonesia</li>
438                    <li class="sv-select__option sv-flag sv--list-flag sv--ie" data-sv-value="https://www.savills.ie">Ireland</li>
439                    <li class="sv-select__option sv-flag sv--list-flag sv--il" data-sv-value="http://www.savills.com/around-the-world/israel.aspx">Israel</li>
440                    <li class="sv-select__option sv-flag sv--list-flag sv--it" data-sv-value="https://www.savills.it">Italy</li>
441                    <li class="sv-select__option sv-flag sv--list-flag sv--jp" data-sv-value="http://www.savills.co.jp">
441Japan</li>
442                    <li class="sv-select__option sv-flag sv--list-flag sv--je" data-sv-value="https://www.savills.je">Jersey</li>
443                    <li class="sv-select__option sv-flag sv--list-flag sv--ke" data-sv-value="http://www.savills.com/around-the-world/kenya.aspx">Kenya</li>
444                    <li class="sv-select__option sv-flag sv--list-flag sv--kr" data-sv-value="http://www.savills.co.kr">Korea</li>
445                    <li class="sv-select__option sv-flag sv--list-flag sv--lu" data-sv-value="https://www.savills.lu">Luxembourg</li>
446                    <li class="sv-select__option sv-flag sv--list-flag sv--mo" data-sv-value="http://www.savills.com.mo">Macao SAR</li>
447                    <li class="sv-select__option sv-flag sv--list-flag sv--my" data-sv-value="http://www.savills.com.my">Malaysia</li>
448                    <li class="sv-select__option sv-flag sv--list-flag sv--mu" data-sv-value="http://www.savills.com/around-the-world/mauritius.aspx">Mauritius</li>
449                    <li class="sv-select__option sv-flag sv--list-flag sv--mx" data-sv-value="https://www.savills.com.mx">Mexico</li>
450                    <li class="sv-select__option sv-flag sv--list-flag sv--mc" data-sv-value="https://www.savills.mc">Monaco</li>
451                    <li class="sv-select__option sv-flag sv--list-flag sv--me" data-sv-value="http://www.savills.com/around-the-world/montenegro.aspx">Montenegro</li>
452                    <li class="sv-select__option sv-flag sv--list-flag sv--mz" data-sv-value="http://www.savills.com/around-the-world/mozambique.aspx">Mozambique</li>
453                    <li class="sv-select__option sv-flag sv--list-flag sv--na" data-sv-value="http://www.savills.com/around-the-world/namibia.aspx">Namibia</li>
454                    <li class="sv-select__option sv-flag sv--list-flag sv--nl" data-sv-value="http://www.savills.nl">The Netherlands</li>
455                    <li class="sv-select__option sv-flag sv--list-flag sv--nz" data-sv-value="http://www.savills.co.nz">New Zealand</li>
456                    <li class="sv-select__option sv-flag sv--list-flag sv--no" data-sv-value="http://www.savills.com/around-the-world/norway.aspx">Norway</li>
457                    <li class="sv-select__option sv-flag sv--list-flag sv--om" data-sv-value="https://www.savills.om">Oman</li>
458                    <li class="sv-select__option sv-flag sv--list-flag sv--ph" data-sv-value="https://273.v4.savills-vx.com/">The Philippines</li>
459                    <li class="sv-select__option sv-flag sv--list-flag sv--pl" data-sv-value="http://www.savills.pl">Poland</li>
460                    <li class="sv-select__option sv-flag sv--list-flag sv--pt" data-sv-value="https://www.savills.pt">Portugal</li>
461                    <li class="sv-select__option sv-flag sv--list-flag sv--pr" data-sv-value="https://www.savills.com/countries/puerto-rico.aspx/">Puerto Rico</li>
462                    <li class="sv-select__option sv-flag sv--list-flag sv--qa" data-sv-value="http://www.savills.qa">Qatar</li>
463                    <li class="sv-select__option sv-flag sv--list-flag sv--sa" data-sv-value="https://www.savills.sa">Saudi Arabia</li>
464                    <li class="sv-select__option sv-flag sv--list-flag sv--rs" data-sv-value="http://www.savills.com/around-the-world/serbia.aspx">Serbia</li>
465                    <li class="sv-select__option sv-flag sv--list-flag sv--sc" data-sv-value="http://www.savills.com/around-the-world/seychelles.aspx">The Seychelles</li>
466                    <li class="sv-select__option sv-flag sv--list-flag sv--sg" data-sv-value="https://www.savills.com.sg">Singapore</li>
467                    <li class="sv-select__option sv-flag sv--list-flag sv--sk" data-sv-value="https://www.savills.sk">Slovakia</li>
468                    <li class="sv-select__option sv-flag sv--list-flag sv--za" data-sv-value="http://www.savills.com/around-the-world/south-africa.aspx">South Africa</li>
469                    <li class="sv-select__option sv-flag sv--list-flag sv--es" data-sv-value="http://www.savills.es">Spain</li>
470                    <li class="sv-select__option sv-flag sv--list-flag sv--kn" data-sv-value="http://www.savills.com/around-the-world/st-kitts-and-nevis.aspx">St Kitts & Nevis</li>
471                    <li class="sv-select__option sv-flag sv--list-flag sv--se" data-sv-value="https://www.savills.se">Sweden</li>
472                    <li class="sv-select__option sv-flag sv--list-flag sv--ch" data-sv-value="https://www.savills.ch/">Switzerland</li>
473                    <li class="sv-select__option" data-sv-value="http://www.savills.com.tw">Taiwan</li>
474                    <li class="sv-select__option sv-flag sv--list-flag sv--th" data-sv-value="http://www.savills.co.th">Thailand</li>
475                    <li class="sv-select__option sv-flag sv--list-flag sv--tc" data-sv-value="http://www.savills.tc">Turks & Caicos</li>
476                    <li class="sv-select__option sv-flag sv--list-flag sv--ae" data-sv-value="http://www.savills.com/around-the-world/uae.aspx">UAE</li>
477                    <li class="sv-select__option sv-flag sv--list-flag sv--gb" data-sv-value="https://www.savills.co.uk">United Kingdom</li>
478                    <li class="sv-select__option sv-flag sv--list-flag sv--us" data-sv-value="https://www.savills.us.com">United States</li>
479                    <li class="sv-select__option sv-flag sv--list-flag sv--vn sv--active" data-sv-value="https://www.savills.com.vn">Vietnam</li>
480                    <li class="sv-select__option sv-flag sv--list-flag sv--zm" data-sv-value="http://www.savills.com/around-the-world/zambia.aspx">Zambia</li>
481                    <li class="sv-select__option sv-flag sv--list-flag sv--zw" data-sv-value="http://www.savills.com/around-the-world/zimbabwe.aspx">Zimbabwe</li>
482                  </ul>
483                </div>
484
485              </div>
486            </div>
487          </div>
488        </div>
489        
490        <!-- 3. PHẦN CHỌN NGÔN NGỮ (LANGUAGE SELECTOR) ĐƯỢC GIỮ NGUYÊN -->
491        <div class="sv-language-selector__language" tabindex="-1">
492          <div class="sv-language-selector__language-dropdown">
493            <h2 class="sv-language-selector__dropdown-label">Language</h2>
494            <div class="sv-custom-input sv--dropdown sv-flex sv--flex-row sv--language-dropdown sv--calc-layout sv--auto-width sv-js-modules" data-sv-modules="dropdown,languageSelector">
495              <div class="sv-select__container" data-sort-label="Sort by:">
496                <select name="language" id="language_select_id" class="sv-dropdown__select">
497                  <option value="" selected="selected">English</option>
498                  <option value="/_inc/ctrlSiteLink.ashx?intSiteId=276&amp;intSitePageId=226574&sitePageId=238731">Tiếng Việt</option>
499                </select>
500                <select class="sv-dropdown__calc">
501                  <option class="sv-dropdown__calc__option"></option>
502                </select>
503              </div>
504              <div class="sv-select__container">
505                <span id="selected_language_id" class="sv-select__value">English</span>
506                <ul id="language_ul_id" class="sv-select__options">
507                  <li class="sv-select__option sv--active" data-sv-value="">English</li>
508                  <li class="sv-select__option" data-sv-value="/_inc/ctrlSiteLink.ashx?intSiteId=276&amp;intSitePageId=226574&sitePageId=238731">Tiếng Việt</li>
509                </ul>
510              </div>
511            </div>
512          </div>
513        </div>
514
515      </div>
516    </div>
517  </div>
518</div>
519  </li>
520  <li class="sv-header__tool-item sv--appraisal">
521    <a href="/forms/contact-an-expert.aspx" class="sv-header__tool-action">
522      <span>Contact an expert</span>
523    </a>
524  </li>
525  <li id="sv-site-search" class="sv-header__tool-item sv--search sv-js-modules" data-sv-modules="navPanel, searchBox">
526    <button class="sv-header__tool-action">
527  <span>Search</span> 
528</button>
529<div class="sv-nav-panel">
530  <div class="sv-nav-panel__header">
531    <div class="sv-nav-panel__title"></div>
532    <button type="button" class="sv-nav-panel__close">Close</button>
533  </div>
534  <div class="sv-nav-panel__content">
535    <div class="sv-search-panel">
536      <div class="sv-search-panel__content">
537        <h2 class="sv-language-selector__dropdown-label">Site Search:</h2>
538        <form action="/search/site-search.aspx">
539          <div class="sv-custom-input sv-js-modules sv--search " data-sv-modules="textInput">
540            <input id="search_924" name="searchKey" placeholder="Type to search" type="search" />
541          </div>
542          <button type="submit" name="button_1501839485753" class="sv-button sv--full">
543            Search
544          </button>
545        </form>
546      </div>
547    </div>
548  </div>
549</div>
550<div class="sv-search-box">
551  <div class="sv-search-box__content">
552    <form action="/search/site-search.aspx">
553      <div class="sv-custom-input sv-js-modules sv--search sv--alt" data-sv-modules="textInput">
554        <input id="search_1331" name="searchKey" placeholder="Type to search" type="search" />
555        <input type='hidden' id='page' name='page' value='1'>
556        <input type='hidden' id='filter' name='filter' value=''>
557        <button type="submit"></button>
558      </div>
559    </form>
560  </div>
561</div>
562  </li>
563  <!-- <li id="sv-my-account" class="sv-header__tool-item sv--login">
564    <a href="https://search.savills.com/ch/en/account" class="sv-header__tool-action">
565      <span>My Account</span>
566    </a>
567  </li> -->
568  <li class="sv-header__tool-item sv--menu sv-view-lt-lrg">
569    <button class="sv-header__tool-action sv-js-nav-toggle">
570      <span>Menu</span> 
571    </button>
572  </li>
573</ul>
574<nav class="sv-nav sv-nav--outer sv-js-modules" id="sv-nav" data-sv-modules="toggle, navigation" data-sv-toggle-trigger=".sv-js-nav-toggle" data-sv-toggle-breakrangex="[0,3]" data-sv-toggle-ispagetakeover="true">
575  <div class="sv-nav__inner sv-js-modules" id="sv-sub-nav" data-sv-modules="toggle" data-sv-toggle-trigger=".sv-js-sub-nav-toggle" data-sv-toggle-breakrangex="[0,3]" data-sv-toggle-scrolltotop="true" data-sv-toggle-ispagetakeover="true">
576    <div class="sv-nav__lead sv-view-lt-lrg">
577      <h2 class="sv-nav__heading">
578        <span class="sv-js-sub-nav-toggle">Menu</span> 
579        <span class="sv-nav__breadcrumb sv-breadcrumb--t1"> &gt; Find a property</span> 
580        <span class="sv-nav__breadcrumb sv-breadcrumb--t2"> &gt; Market your property</span> 
581        <span class="sv-nav__breadcrumb sv-breadcrumb--t3"> &gt; Find a service</span> 
582        <span class="sv-nav__breadcrumb sv-breadcrumb--t4"> &gt; Why Savills</span> 
583        <span class="sv-nav__breadcrumb sv-breadcrumb--t5"> &gt; Insight &amp; Opinion</span> 
584        <span class="sv-nav__breadcrumb sv-breadcrumb--t6"> &gt; Talk to us</span> 
585      </h2>
586      <button class="sv-js-nav-toggle sv-nav__close">
587        <span>Close</span> 
588      </button>
589    </div>
590    <ul class="sv-nav__items">
591      
592      <li class="sv-nav__item">
593        <a href="/residential/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t2">Residential Properties</a> 
594                    <!--find a property -->
595            <div class="sv-sub-nav">
596              <div class="sv-block-grid sv--med-3">
597                <div class="sv-col">
598                  <article class="sv-card sv--cta-block ">
599                    <div class="sv-card__content">
600                      <div class="sv-card__content-inner">
601                        <header>
602                          <p class="vx_text sv-card-title " id="txt_01"><a href="/residential/">Residential Sales</a></p>
603                        </header>
604                        <p class="vx_text sv-card-intro " id="txt_02">Whether buying an apartment or villas, leasing corporate office space or renting industrial land, our experts make it their business to understand your needs and help you find the right property.</p>
605                        <span class="vx_text sv-cta-link" id="txt_03"><a title="Residential Website" href="/residential/" target="_self">Residential Website</a></span>
606                      </div>
607                    </div>
608                  </article>
609                  <article class="sv-card sv--cta-block ">
610                    <div class="sv-card__content">
611                      <div class="sv-card__content-inner">
612                        <header>
613                          <p class="vx_text sv-card-title " id="txt_04">
614                            <a href="/services/private-office.aspx">Private Office</a>
615                          </p>
616                        </header>
617                        <p class="vx_text vx_include_find-a-property sv-card-intro " id="txt_2333">We are recognised for setting the standards in the sale, purchase and letting of high quality residential property in the UK and Australia.</p>
618                        <span class="vx_text sv-cta-link" id="txt_05">
619                          <a title="International Residential Properties" href="/services/private-office.aspx">Take a look</a>
620                        </span>
621                      </div>
622                    </div>
623                  </article>
624                </div>
625                <div class="sv-col">
626                  <article class="sv-card sv--cta-block ">
627                    <div class="sv-card__content">
628                      <div class="sv-card__content-inner">
629                        <header>
630                          <p class="vx_text sv-card-title " id="txt_06">Vietnam&nbsp;Projects</p>
631                        </header>
632<span class="vx_text sv-cta-link" id="txt_07"><a href="https://search.savills.com/vn/en/list/property-for-sale/vietnam" target="_blank">For Sale</a></span>
633<span class="vx_text sv-cta-link" id="txt_08"><a href="https://search.savills.com/vn/en/list/property-to-rent/vietnam" target="_blank">For Rent</a></span>
634</div>
635                    </div>
636                  </article>
637                        <div class="vx_text sv-sub-nav__link-tree" id="txt_09"><p id="txt_10" class="vx_text sv-card-title"><a href="/residential/ho-chi-minh-city-projects.aspx">HCMC projects 🞂</a></p>
638<ul>
639<li><a href="/residential/ho-chi-minh-city-projects/district-9.aspx"><strong>District 9 & Thu Duc 🞂</strong><br></a><a href="/residential/ho-chi-minh-city-projects/lumiere-midtown---the-global-city.aspx">Lumiere Midtown</a></li>
640<li><strong><a href="/residential/ho-chi-minh-city-projects/district-1.aspx">District 1 🞂</a></strong><br><a href="/residential/ho-chi-minh-city-projects/grand-marina-saigon.aspx">Grand Marina Saigon</a></li>
641<li><strong><a href="/residential/ho-chi-minh-city-projects/nha-be.aspx">Nha Be 🞂</a></strong><br><a href="/residential/ho-chi-minh-city-projects/essensia-broadway.aspx">Essensia Broadway</a></li>
642<li><strong><a href="/residential/ho-chi-minh-city-projects/district-2-thu-thiem.aspx">District 2 & Thu Thiem 🞂</a></strong><br><a href="/residential/ho-chi-minh-city-projects/eaton-park.aspx">Eaton Park</a></li>
643<li><strong><a href="/residential/ho-chi-minh-city-projects/binh-duong.aspx">Binh Duong 🞂</a></strong><br><a href="/residential/ho-chi-minh-city-projects/sycamore.aspx">Sycamore</a></li>
644<li><strong><a href="/residential/ho-chi-minh-city-projects/ho-tram.aspx">Ho Tram 🞂</a></strong><br><a href="/residential/ho-chi-minh-city-projects/maia-resort-ho-tram.aspx">Maia Resort</a></li>
645</ul></div>
646 <div class="vx_text sv-sub-nav__link-tree" id="txt_11"><p id="txt_12" class="vx_text sv-card-title"><a href="/residential/ha-noi-projects.aspx">Ha Noi projects&nbsp;🞂</a></p>
647<ul>
648<li><strong>Tay Ho Tay</strong><br /><a href="/residential/ha-noi-projects/celestine-westlake.aspx">Celestine Westlake</a></li>
649<li><strong>Dong Anh</strong><br /><a href="/residential/ha-noi-projects/lumiere-essence-peak.aspx">Lumiere Essence Peak</a></li>
650</ul>
651<p id="txt_13" class="vx_text sv-card-title"><a href="/residential/other-cities-projects.aspx">Other cities&nbsp;🞂</a></p>
652<ul>
653<li><a href="/residential/da-nang-projects.aspx">Da Nang&nbsp;🞂</a><br /><a href="/residential/da-nang-projects/capital-square.aspx">Capital Square</a></li>
654<li><strong>Hai Phong</strong><br /><a href="/residential/other-cities-projects/an-maison.aspx">An Maison</a></li>
655</ul></div>
656                        
657                     
658                </div>
659                                <div class="sv-col">
660                  <article class="sv-card sv--cta-block ">
661                    <div class="sv-card__content">
662                      <div class="sv-card__content-inner">
663                        <header>
664                          <p class="vx_text sv-card-title " id="txt_14"><a href="/residential/international-projects.aspx">International Projects</a></p>
665                        </header>
666<span class="vx_text sv-cta-link" id="txt_15"><a href="/residential/international-projects.aspx">View All</a></span>
667</div>
668                    </div>
669                  </article>
670                        <div class="vx_text sv-sub-nav__link-tree" id="txt_16"><p id="txt_17" class="vx_text sv-card-title">UK projects</p>
671<ul>
672<li><a href="/residential/international-projects/the-capston.aspx">The Capston</a></li>
673<li><a href="/residential/international-projects/the-owo-residences.aspx">OWO Residences</a></li>
674<li><a href="/residential/international-projects/white-city-living.aspx">White City Living</a></li>
675<li><a href="/residential/international-projects/seven-southbank-place.aspx">SEVEN - Southbank Place</a></li>
676<li><a href="/residential/international-projects/television-centre.aspx">Television Centre</a></li>
677</ul></div>
678                        <div class="vx_text sv-sub-nav__link-tree" id="txt_18"><p id="txt_19" class="vx_text sv-card-title">Australia projects</p>
679<ul>
680<li><a href="/residential/international-projects/oasis-residences.aspx">Oasis Residences</a></li>
681<li><a href="/residential/international-projects/the-albertine.aspx">The Albertine</a></li>
682</ul>
683<p id="txt_20" class="vx_text sv-card-title">UAE projects</p>
684<ul>
685<li><a href="/residential/international-projects/miraggio.aspx">Miraggio</a></li>
686<li><a href="/residential/international-projects/vida-residences.aspx">Vida Residences</a></li>
687</ul>
688<p id="txt_21" class="vx_text sv-card-title">Dubai projects</p>
689<ul>
690<li><a href="/residential/international-projects/mr.-c-residences.aspx">Mr. C Residences</a></li>
691<li><a href="/residential/international-projects/difc-heights-tower.aspx">DIFC Heights Tower</a></li>
692</ul></div>
693                     
694                </div>
695              </div>
696              
696<script>
697  if (typeof Vx !== 'undefined') {
698    // We need to style the menus individually
699    var a = document.createElement('link');
700    a.rel = "stylesheet";
701    a.href = "https://admin.euro.savills.co.uk/_css/default.css";
702    a.type = 'text/css';
703    document.getElementsByTagName('head')[0].appendChild(a);
704  }
705</script>
705
706            </div>
707      </li>
708<li class="sv-nav__item">
709        <a href="/services/leasing.aspx" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t1">Commercial Leasing</a> 
710                      
711                 <!--find a property --> 
712                  <div class="sv-sub-nav">
713                    <div class="sv-block-grid sv--med-3">
714                      <div class="sv-col">
715                  
716                       
717                        <article class="sv-card sv--cta-block ">
718                          <div class="sv-card__content">
719                            <div class="sv-card__content-inner">
720                              <header>
721                                <p class="vx_text sv-card-title " id="txt_01">Office Leasing</p>
722                              </header>
723                              <p class="vx_text sv-card-intro " id="txt_02">We provide comprehensive office leasing services for tenants and landlords, covering every stage from strategic advisory, market research, and lease negotiation to contract management.</p>
724                              <span class="vx_text sv-cta-link" id="txt_03"><a href="/services/leasing/office.aspx">View all offices for lease</a></span>
725                            </div>
726                          </div>
727                        </article>
728                   
729
730                        <div class="vx_text sv-sub-nav__link-tree" id="txt_04"><ul>
731<li>
732<p id="txt_05" class="vx_text sv-card-title"><a href="/services/leasing/office/ho-chi-minh.aspx">Office for lease in HCMC&nbsp;🞂</a></p>
733</li>
734<li><a href="/services/leasing/office/ho-chi-minh/district-1.aspx">Office for lease in District 1</a></li>
735<li><a href="/services/leasing/office/ho-chi-minh/district-2.aspx">Office for lease in District 2 & Thu Thiem</a></li>
736<li><a href="/services/leasing/office/ho-chi-minh/district-3.aspx">Office for lease in District 3</a></li>
737<li><a href="/services/leasing/office/ho-chi-minh/district-7.aspx">Office for lease in District 7</a></li>
738<li><a href="/services/leasing/office/ho-chi-minh/others.aspx">Office for lease in other districts</a></li>
739</ul></div>
740<div class="vx_text sv-sub-nav__link-tree" id="txt_06"><ul>
741<li>
742<p id="txt_07" class="vx_text sv-card-title"><a href="/services/leasing/office/ha-noi.aspx">Office for lease in Ha Noi&nbsp;🞂</a></p>
743</li>
744<li><a href="/services/leasing/office/ha-noi/starlake-tay-ho-tay.aspx">Office for lease in Tay Ho Tay</a></li>
745<li><a href="/services/leasing/office/ha-noi/hoan-kiem.aspx">Office for lease in Hoan Kiem</a></li>
746<li><a href="/services/leasing/office/ha-noi/ba-dinh.aspx">Office for lease in Ba Dinh</a></li>
747<li><a href="/services/leasing/office/ha-noi/dong-da.aspx">Office for lease in Dong Da</a></li>
748<li><a href="/services/leasing/office/ha-noi/cau-giay.aspx">Office for lease in Cau Giay</a></li>
749</ul></div>
750                        
751                      </div>
752               <div class="sv-col">
753                       
754                  <div class="sv-card sv--cta-block">
755                        <article>
756                          <div class="sv-card__content">
757                            <div class="sv-card__content-inner">
758                         
759                                  <header>
760                                <p class="vx_text sv-card-title " id="txt_08"><a href="/services/leasing/retail.aspx">Retail Leasing</a></p>
761                              </header>
762                              <p class="vx_text sv-card-intro " id="txt_09">We provide comprehensive retail leasing solutions for tenants and landlords, covering retail space for rent, shopping malls, mixed-use developments, and commercial properties across Viet Nam.</p>
763                              <span class="vx_text sv-cta-link" id="txt_10"><a href="/services/leasing/retail.aspx">View all retail spaces for lease</a></span>
764
765                            </div>
766                          </div>
767                        </article>
768</div>
769 <div class="vx_text sv-sub-nav__link-tree" id="txt_11"><ul>
770<li>
771<p id="txt_12" class="vx_text sv-card-title"><a href="/services/leasing/retail/ho-chi-minh-city-spaces.aspx">Retail spaces for lease in HCMC 🞂</a></p>
772</li>
773</ul></div>
774<div class="vx_text sv-sub-nav__link-tree" id="txt_13"><ul>
775<li>
776<p id="txt_14" class="vx_text sv-card-title"><a href="http://275.v4.savills-vx.com/services/leasing/retail.aspx#ha-noi">Retail spaces for lease in Ha Noi 🞂</a></p>
777</li>
778</ul></div>
779                                         
780
781                        
782 <!--<article class="sv-card sv--cta-block ">
783                          <div class="sv-card__content">
784                            <div class="sv-card__content-inner">
785                                  <header>
786                                <p class="vx_text sv-card-title " id="txt_15">Speak to an expert</p>
787                              </header>
788                              <p class="vx_text vx_include_find-a-property sv-card-intro " id="txt_2333">Get expert advice for leasing services in Vietnam.    
789</p>
790                             <span class="vx_text sv-cta-link" id="txt_16"><a href="/services/leasing.aspx#form">Contact nowe</a></span>
791
792                       
793                             
794                            </div>
795                          </div>
796                        </article>-->
797
798                      </div>
799                      
800                      
801                      
802                      
803                      
804<div class="sv-col">
805                       
806               
807   <!-- file="/_vx/sv-menu-find.aspx"-->
808
809<article class="sv-sub-nav__promo">
810
811<header class="sv-content-panel sv--dark sv-sub-nav__promo-header">                           
812                          <p class="vx_text sv-sub-nav__promo-title" id="txt_15">Ha Noi Retail 2H/2025</p>
813                       </header>
814                          <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
815<span class="vx_text sv-tag sv--light" id="txt_16"><a href="/insight-and-opinion/research.aspx" target="_blank">Research</a></span>
816<time class="vx_text sv-sub-nav__promo-date" datetime="2025-05-26" id="txt_17">23 Dec 2025</time>
817<p id="txt_18" class="vx_text sv-sub-nav__promo-copy">Explore Savills&rsquo; Hanoi Retail Market Report for 2H 2025 with detailed insights into market performance, retail demand, pricing trends, and upcoming retail developments.</p>
818<span id="txt_19" class="vx_text sv-button sv--icon sv--full sv--link"><a href="https://www.savills.com.vn/research_articles/163944/225989-0" target="_blank">Read this report</a></span></div>
819
820                        </article>
821
822
823                      </div>
824</div>
825                  </div>
826                                
827                
828       
829              
830
831      
831<script>
832  if (typeof Vx !== 'undefined') {
833    // We need to style the menus individually
834    var a = document.createElement('link');
835    a.rel = "stylesheet";
836    a.href = "https://admin.euro.savills.co.uk/_css/default.css";
837    a.type = 'text/css';
838    document.getElementsByTagName('head')[0].appendChild(a);
839  }
840</script>
840
841      </li>
842      <li class="sv-nav__item">
843        <a href="/find-a-service/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t3">Find a service</a>
844          <div class="sv-sub-nav">
845    <div class="sv-block-grid sv--med-3">
846      <div class="sv-col">
847        <div class="sv-card sv--cta-block">
848          <article>
849            <div class="sv-card__content">
850              <div class="sv-card__content-inner">
851                <header>
852                  <p class="vx_text sv-card-title" id="txt_01"><a href="/find-a-service/">Find a service</a></p>
853                </header>
854                <p class="vx_text sv-card-intro" id="txt_02">Discover our wide range of specialist services, from real estate investment banking and investment advice to valuation, planning and property management.</p>
855                <span class="vx_text sv-cta-link" id="txt_03"><a title="" href="/find-a-service/">More
856                    Information</a></span>
857              </div>
858              <div class="sv-card__content-footer">
859              </div>
860            </div>
861          </article>
862        </div>
863        <div class="vx_text sv-sub-nav__link-tree" id="txt_04"><ul>
864<li><a href="/residential/">Residential</a></li>
865<li><a title="Advisory" href="/services/advisory.aspx" target="_self">Advisory</a></li>
866<li><a title="Investment" href="/services/investment.aspx" target="_self">Investment</a></li>
867<li><a title="Industrial" href="https://industrial.savills.com.vn/" target="_self">Industrial</a></li>
868<li><a title="Property management" href="/services/property-management.aspx" target="_self">Property Management</a></li>
869<li><a title="Hotel Advisory" href="/services/hotel.aspx">Hotel Advisory</a></li>
870<li><a title="International Residential" href="/residential/international-projects.aspx">International Residential</a></li>
871</ul></div>
872        <div class="vx_text sv-sub-nav__link-tree" id="txt_05"><ul>
873<li><a href="/services/leasing.aspx">Commerical Leasing</a></li>
874<li><a title="Research" href="/services/advisory/research.aspx" target="_self">Research</a></li>
875<li><a title="Valuation" href="/services/advisory/valuation-services.aspx" target="_self">Valuation</a></li>
876<li><a title="Banking & Corporate" href="/services/advisory/banking-corporate.aspx" target="_self">Banking & Corporate</a></li>
877<li><a title="Place" href="/services/private-office.aspx" target="_self">Private Office</a></li>
878<li><a title="Savills Place - Marketing Agency Department" href="/services/place.aspx" target="_self">Savills Place - Marketing Agency Department</a></li>
879</ul></div>
880      </div>
881
882      <div class="sv-col">
883        <div class="sv-card sv--cta-block">
884          <article>
885            <div class="sv-card__content">
886              <div class="sv-card__content-inner">
887                <header>
888                  <p class="vx_text sv-card-title " id="txt_06"><a href="/talk-to-us/people.aspx">Speak to an
889                      expert</a></p>
890                </header>
891                <p class="vx_text sv-card-intro " id="txt_07">Whatever your needs, we have someone who can help.</p>
892                <span class="vx_text sv-cta-link" id="txt_08"><a href="/talk-to-us/people.aspx">Find a local
893                    expert</a></span>
894              </div>
895              <div class="sv-card__content-footer">
896              </div>
897            </div>
898          </article>
899        </div>
900        <div class="sv-card sv--cta-block">
901          <article>
902            <div class="sv-card__content">
903              <div class="sv-card__content-inner">
904                <header>
905                  <p class="vx_text sv-card-title" id="txt_09"><a href="/talk-to-us/office.aspx">Find your nearest
906                      office</a></p>
907                </header>
908                <p class="vx_text sv-card-intro" id="txt_10">With over 42,000 people working across 70 countries around the world, we'll always have an expert who is local to you.</p>
909                <span class="vx_text sv-cta-link" id="txt_11"><a href="/talk-to-us/office.aspx">Find a local
910                    office</a></span>
911              </div>
912              <div class="sv-card__content-footer">
913              </div>
914            </div>
915          </article>
916        </div>
917      </div>
918
919      <div class="sv-col">
920        <!-- file="/_vx/sv-menu-why.aspx"-->
921
922        <article class="sv-sub-nav__promo">
923          <header class="sv-content-panel sv--dark sv-sub-nav__promo-header">
924
925            <p class="vx_text sv-sub-nav__promo-title" id="txt_12">Savills Vietnam Capability Statement 2026</p>
926          </header>
927          <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
928
929            <span class="vx_text sv-tag sv--light" id="txt_13"><a title="Capability statement" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Capability statement</a></span>
930
931            <time class="vx_text sv-sub-nav__promo-date" datetime="2026-03-11" id="txt_14">2026</time>
932
933            <p id="txt_15" class="vx_text sv-sub-nav__promo-copy">We are the real estate adviser of choice.</p>
934            <span id="txt_16" class="vx_text sv-button sv--icon sv--full sv--link"><a title="Read more" name="Read this article" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Discover now</a></span>
935          </div>
936        </article>
937
938      </div>
939    </div>
940  </div>
941  
941<script>
942  if (typeof Vx !== 'undefined') {
943    // We need to style the menus individually
944    var a = document.createElement('link');
945    a.rel = "stylesheet";
946    a.href = "https://admin.euro.savills.co.uk/_css/default.css";
947    a.type = 'text/css';
948    document.getElementsByTagName('head')[0].appendChild(a);
949  }
950</script>
950
951      </li>
952      <li class="sv-nav__item">
953       <a href="/why-savills/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t4">Why Savills</a>
954           <div class="sv-sub-nav">
955                    <div class="sv-block-grid sv--med-3">
956                                                   
957                      <div class="sv-col">
958                       
959                     
960                         <div class="sv-card sv--cta-block">
961                         <article>
962                          <div class="sv-card__content">
963                            <div class="sv-card__content-inner">
964                              <header>
965                                <p class="vx_text sv-card-title " id="txt_01"><a href="/why-savills/">Why Savills</a></p>
966                              </header>
967                              <p class="sv-card-intro ">
968                                Founded in the UK in 1855, Savills is one of the world's leading property agents. Our experience and expertise spans the globe, with 700 offices across the Americas, Europe, Asia Pacific, Africa and the Middle East.    
969
970                              </p>
971                              <span class="vx_text sv-cta-link" id="txt_02"><a title="Why Savills" href="/why-savills/">More Information</a></span>
972                            </div>
973                            <div class="sv-card__content-footer">
974                            </div>
975                          </div>
976                        </article>
977                      </div>
978                                                
979                        
980                        <div class="sv-card sv--cta-block">
981                         <article>
982                          <div class="sv-card__content">
983                            <div class="sv-card__content-inner">
984                              <header>
985                                <p class="vx_text sv-card-title " id="txt_03"><a href="/why-savills/our-history.aspx">Our history </a></p>
986                              </header>
987                              <p class="sv-card-intro ">
988We've grown a lot in 170 years. Through many monarchs and several economic cycles, we've become the international adviser of choice across every aspect of property.    
989                              </p>
990                              <span class="vx_text sv-cta-link" id="txt_04"><a title="Why Savills" href="/why-savills/our-history.aspx">More Information</a></span>
991                            </div>
992                            <div class="sv-card__content-footer">
993                            </div>
994                          </div>
995                        </article>
996                      </div>
997
998
999
1000
1001  <div class="sv-card sv--cta-block">
1002                         <article>
1003                          <div class="sv-card__content">
1004                            <div class="sv-card__content-inner">
1005                              <header>
1006                                <p class="vx_text sv-card-title " id="txt_05"><a href="/why-savills/how-we-work.aspx">How we work </a></p>
1007                              </header>
1008                              <p class="sv-card-intro ">
1009Our integrity, honesty and professionalism is what gives our clients, colleagues, investors and business partners the confidence to work with us.    
1010
1011                              </p>
1012                              <span class="vx_text sv-cta-link" id="txt_06"><a title="Why Savills" href="/why-savills/how-we-work.aspx">More Information</a></span>
1013                            </div>
1014                            <div class="sv-card__content-footer">
1015                            </div>
1016                          </div>
1017                        </article>
1018                      </div>
1019
1020
1021                      </div>
1022                      
1023                      
1024                      <div class="sv-col">
1025                       
1026                          <div class="sv-card sv--cta-block">
1027                         <article>
1028                          <div class="sv-card__content">
1029                            <div class="sv-card__content-inner">
1030                              <header>
1031                                <p class="vx_text sv-card-title " id="txt_07"><a href="/why-savills/sustainability.aspx">Sustainability</a></p>
1032                              </header>
1033                              <p class="sv-card-intro ">
1034                                We believe in continuous improvement. We’re committed to reducing our corporate impact on the environment and raising staff awareness of the issues.
1035
1036                              </p>
1037                              <span class="vx_text sv-cta-link" id="txt_08"><a title="Why Savills" href="/why-savills/sustainability.aspx">More Information</a></span>
1038                            </div>
1039                            <div class="sv-card__content-footer">
1040                            </div>
1041                          </div>
1042                        </article>
1043                      </div>     
1044  <div class="sv-card sv--cta-block">
1045                         <article>
1046                          <div class="sv-card__content">
1047                            <div class="sv-card__content-inner">
1048                              <header>
1049                                <p class="vx_text sv-card-title " id="txt_09"><a title="Corporate social responsibility" href="/why-savills/corporate-social-responsibility.aspx" target="_self">Corporate social responsibility </a></p>
1050                              </header>
1051                              <p class="sv-card-intro ">
1052We support a number of charities and other community-related activities both locally and internationally.
1053                              </p>
1054                              <span class="vx_text sv-cta-link" id="txt_10"><a title="Corporate social responsibility" href="/why-savills/corporate-social-responsibility.aspx" target="_self">More Information</a></span>
1055                            </div>
1056                            <div class="sv-card__content-footer">
1057                            </div>
1058                          </div>
1059                        </article>
1060                      </div>  
1061
1062                           
1063                      </div>
1064                      
1065                      <div class="sv-col">
1066          <!-- file="/_vx/sv-menu-why.aspx"-->
1067
1068<article class="sv-sub-nav__promo">
1069                          <header class="sv-content-panel sv--dark sv-sub-nav__promo-header">
1070                    
1071                            <p class="vx_text sv-sub-nav__promo-title" id="txt_11">Savills Vietnam Capability Statement 2026</p>
1072                          </header>
1073                           <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
1074
1075<span class="vx_text sv-tag sv--light" id="txt_12"><a title="Capability statement" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Capability statement</a></span>
1076
1077<time class="vx_text sv-sub-nav__promo-date" datetime="2026-03-13" id="txt_13">2026</time>
1078
1079<p id="txt_14" class="vx_text sv-sub-nav__promo-copy">We are the real estate adviser of choice.</p>
1080<span id="txt_15" class="vx_text sv-button sv--icon sv--full sv--link"><a title="Read more" name="Read this article" href="/pdf-folder/eng-savills-capability-statement-2026.pdf" target="_blank">Read more</a></span></div>
1081                        </article>
1082                       
1083                      </div>
1084                      
1085                      
1086                    </div>
1087                  </div>
1088          
1089              
1090
1091            
1092 
1092<script>
1093  if (typeof Vx !== 'undefined') {
1094    // We need to style the menus individually
1095    var a = document.createElement('link');
1096    a.rel = "stylesheet";
1097    a.href = "https://admin.euro.savills.co.uk/_css/default.css";
1098    a.type = 'text/css';
1099    document.getElementsByTagName('head')[0].appendChild(a);
1100  }
1101</script>
1101
1102      </li>
1103      <li class="sv-nav__item">
1104        <a href="/insight-and-opinion/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t5">Insight & Opinion</a> 
1105                          <div class="sv-sub-nav">
1106                   <div class="sv-block-grid sv--med-3">
1107                         
1108                         <div class="sv-col">
1109                          
1110                          
1111                          <div class="sv-card sv--cta-block">
1112                           <article>
1113                          <div class="sv-card__content">
1114                            <div class="sv-card__content-inner">
1115                              <header>
1116                                <p class="vx_text sv-card-title" id="txt_01"><a href="/insight-and-opinion/">Insight & Opinion</a></p>
1117                              </header>
1118                              <p class="vx_text sv-card-intro" id="txt_02">Insight & Opinion is our hub for residential, commercial and industrial articles and research from experts offering industry-leading advice and analysis.</p>
1119                             
1120                            </div>
1121                            <div class="sv-card__content-footer">
1122                            </div>
1123                          </div>
1124                        </article>
1125                              </div>
1126<div class="sv-card sv--cta-block">
1127                           <article>
1128                          <div class="sv-card__content">
1129                            <div class="sv-card__content-inner">
1130                              <header>
1131                                <p class="vx_text sv-card-title" id="txt_03"><a href="/insight-and-opinion/research.aspx">Research</a></p>
1132                              </header>
1133                              <p class="vx_text sv-card-intro" id="txt_04">Be empowered to make better property decisions with our world-leading research. From market trends to regional nuances, future forecasts and in-depth analysis, our specialist teams will keep you in the know.</p>
1134                               <span class="vx_text sv-cta-link" id="txt_05"><a title="Research" href="/insight-and-opinion/research.aspx" target="_self">Browse our market research</a></span>
1135<span class="vx_text sv-cta-link" id="txt_06"><a title="Research" href="https://subscription.savills.asia/en/Research">Subscribe to Savills Research</a></span>
1136                            </div>
1137                            <div class="sv-card__content-footer">
1138                            </div>
1139                          </div>
1140                        </article>
1141                              </div>
1142<div class="vx_text sv-sub-nav__link-tree" id="txt_07"><p>&nbsp;</p></div>
1143
1144<div class="vx_text sv-sub-nav__link-tree" id="txt_08"><p>&nbsp;</p></div>
1145
1146
1147                      </div>
1148<div class="sv-col">
1149                <div class="sv-card sv--cta-block">
1150                         <article>
1151                          <div class="sv-card__content">
1152                            <div class="sv-card__content-inner">
1153                              <header>
1154                                <p class="vx_text sv-card-title" id="txt_09"><a href="/insight-and-opinion/the-savills-blog.aspx">The Savills Blog</a></p>
1155                              </header>
1156                              <p class="sv-card-intro vx_text" id="txt_10">The latest Vietnam and international property market news and opinions, plus helpful guides and top tips from our renowned industry experts.</p>
1157                               <span class="vx_text sv-cta-link" id="txt_11"><a title="The Savills Blog" href="/insight-and-opinion/the-savills-blog.aspx">Read the Savills Blog</a></span>
1158                            </div>
1159                            <div class="sv-card__content-footer">
1160                            </div>
1161                          </div>
1162                        </article>
1163                      </div>
1164                        
1165                        
1166<div class="sv-card sv--cta-block">
1167                         <article>
1168                          <div class="sv-card__content">
1169                            <div class="sv-card__content-inner">
1170                              <header>
1171                                <p class="vx_text sv-card-title" id="txt_12"><a href="/insight-and-opinion/savills-news.aspx">Savills News</a></p>
1172                              </header>
1173                              <p class="vx_text sv-card-intro" id="txt_13">Up-to-the-minute news from our press teams providing the latest developments within Savills, and across the property industry.</p>
1174                    <span class="vx_text sv-cta-link" id="txt_14"><a title="Savills News" href="/insight-and-opinion/savills-news.aspx" target="_self">Read our press releases</a></span>
1175                            </div>
1176                            <div class="sv-card__content-footer">
1177                            </div>
1178                          </div>
1179                        </article>
1180                      </div>
1181
1182                        
1183                      </div>
1184<div class="sv-col">
1185                         <!-- file="/_vx/sv-menu-insights.aspx"-->
1186
1187<article class="sv-sub-nav__promo">
1188
1189<header class="sv-content-panel sv--dark sv-sub-nav__promo-header">                           
1190                            <p class="vx_text sv-sub-nav__promo-title" id="txt_15">Viet Nam Real Estate Market Brief Q2/2026</p>
1191                       </header>
1192                          <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
1193<span class="vx_text sv-tag sv--light" id="txt_16"><a href="/insight-and-opinion/research.aspx" target="_blank">Research</a></span>
1194<time class="vx_text sv-sub-nav__promo-date" datetime="2025-08-22" id="txt_17">12 Aug 2026</time>
1195<p id="txt_18" class="vx_text sv-sub-nav__promo-copy">HCMC's property market witnessed notable movements across the main sectors while Ha Noi's real estate market continued to benefit from transport infrastructure investment and the city's urban expansion strategy in Q2/2026.</p>
1196<span id="txt_19" class="vx_text sv-button sv--icon sv--full sv--link"><a href="https://www.savills.com.vn/research_articles/226576/238548-0" target="_blank">Read this report</a></span></div>
1197
1198                        </article>
1199
1200
1201                      </div>
1202                    </div>
1203                  </div>
1204          
1205
1206              
1207
1208 
1208<script>
1209  if (typeof Vx !== 'undefined') {
1210    // We need to style the menus individually
1211    var a = document.createElement('link');
1212    a.rel = "stylesheet";
1213    a.href = "https://admin.euro.savills.co.uk/_css/default.css";
1214    a.type = 'text/css';
1215    document.getElementsByTagName('head')[0].appendChild(a);
1216  }
1217</script>
1217
1218      </li>
1219      <li class="sv-nav__item">
1220        <a href="/talk-to-us/" class="sv-nav__label sv-js-sub-nav-toggle sv-js-nav-item" data-sv-toggle="t6">Talk to us</a> 
1221            
1222                  
1223                   
1224                   <div class="sv-sub-nav">
1225                    <div class="sv-block-grid sv--med-3">
1226                     
1227                     
1228                      <div class="sv-col">
1229                    
1230                         <div class="sv-card sv--cta-block">
1231                         <article>
1232                          <div class="sv-card__content">
1233                            <div class="sv-card__content-inner">
1234                              <header>
1235                                <p class="vx_text sv-card-title" id="txt_01"><a href="/talk-to-us/office.aspx">Find an office</a></p>
1236                              </header>
1237                              <p class="vx_text sv-card-intro" id="txt_02">With over 42,000 people working across 70 countries around the world, we'll always have an expert who is local to you.</p>
1238                             <span class="vx_text sv-cta-link" id="txt_03"><a title="Talk to us" href="/talk-to-us/office.aspx">Find your local office</a></span>
1239                            </div>
1240                            <div class="sv-card__content-footer">
1241                            </div>
1242                          </div>
1243                        </article>
1244                          </div>
1245                        <header>
1246                                <p class="vx_text sv-card-title" id="txt_04">Our offices by region</p>
1247                              </header>
1248                       <div class="vx_text sv-sub-nav__link-tree" id="txt_05"><ul>
1249<li><a title="Savills Hanoi" href="/offices/hanoi.aspx" target="_self">Hanoi</a></li>
1250</ul></div> 
1251
1252<div class="vx_text sv-sub-nav__link-tree" id="txt_06"><ul>
1253<li><a title="HCMC" href="/offices/ho-chi-minh-city.aspx" target="_self">Ho Chi Minh City</a></li>
1254</ul></div>
1255                         
1256                      </div>
1257                      
1258                      <div class="sv-col">
1259                      
1260                       
1261                       <div class="sv-card sv--cta-block">
1262                        <article>
1263                          <div class="sv-card__content">
1264                            <div class="sv-card__content-inner">
1265                              <header>
1266                                <p class="vx_text sv-card-title" id="txt_07"><a href="/talk-to-us/people.aspx">Find a person</a></p>
1267                              </header>
1268                              <p class="vx_text sv-card-intro" id="txt_08">Whatever your needs, we have someone who can help.</p>
1269                          <span class="vx_text sv-cta-link" id="txt_09"><a style="font-family: 'Gotham SSm A', 'Gotham SSm B', Helvetica, Arial, sans-serif;" title="Talk to us" href="/talk-to-us/people.aspx" target="_self">Find a local expert</a></span> 
1270                            </div>
1271                            <div class="sv-card__content-footer">
1272                            </div>
1273                          </div>
1274                        </article>
1275                           </div>
1276                       
1277                       <div class="sv-card sv--cta-block">
1278                        <article>
1279                          <div class="sv-card__content">
1280                            <div class="sv-card__content-inner">
1281                              <header>
1282                                <p class="vx_text sv-card-title" id="txt_10"><a href="/talk-to-us/careers.aspx">Careers with Savills</a></p>
1283                              </header>
1284                              <p class="vx_text sv-card-intro" id="txt_11">At Savills, our most valuable resource is our people. We are known for our positive, entrepreneurial culture, and for attracting some of the most innovative, dedicated and knowledgeable people in the business.</p>
1285                               <span class="vx_text sv-cta-link" id="txt_12"><a title="Careers with Savills" href="/talk-to-us/careers.aspx" target="_self">More Information</a></span>
1286                            </div>
1287                            <div class="sv-card__content-footer">
1288                            </div>
1289                          </div>
1290                        </article>
1291                           </div>
1292                           
1293                             
1294                       
1295                      </div>
1296                      
1297                      
1298                      
1299                      <div class="sv-col">
1300
1301    <!-- file="/_vx/sv-menu-talk.aspx"-->
1302
1303<article class="sv-sub-nav__promo">
1304<header class="sv-content-panel sv--dark sv-sub-nav__promo-header">
1305                    <p class="vx_text sv-sub-nav__promo-title" id="txt_13">Branded Residence Report 2025-2026</p>
1306                       </header>
1307                          <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
1308<span class="vx_text sv-tag sv--light" id="txt_14"><a href="https://www.savills.com.vn/insight-and-opinion/research.aspx?rc=Vietnam&p=&t=&f=date&q=&page=1" target="_blank">Research</a></span>
1309<time class="vx_text sv-sub-nav__promo-date" datetime="2025-12-03" id="txt_15">23 Dec 2025</time>
1310<p id="txt_16" class="vx_text sv-sub-nav__promo-copy">Branded Residence and Highlights of the Vietnamese Market.</p>
1311
1312<span id="txt_17" class="vx_text sv-button sv--icon sv--full sv--link"><a name="button_1500893643668" href="https://www.savills.com.vn/research_articles/163944/226909-0?utm_source=Website+Promo&amp;utm_medium=Mega+Menu&amp;utm_campaign=Prospects" target="_blank">Read Full Article</a></span></div>
1313</article>
1314
1315                      </div>
1316                    </div>
1317                  </div>
1318          
1319 
1319<script>
1320  if (typeof Vx !== 'undefined') {
1321    // We need to style the menus individually
1322    var a = document.createElement('link');
1323    a.rel = "stylesheet";
1324    a.href = "https://admin.euro.savills.co.uk/_css/default.css";
1325    a.type = 'text/css';
1326    document.getElementsByTagName('head')[0].appendChild(a);
1327  }
1328</script>
1328
1329      </li>           
1330    </ul>
1331  </div>
1332</nav> 
1333<!-- file="/_inc/menu-style.aspx"--> 
1334  </div>
1335</div>
1336
1337<!--Start: O2O tracking Code--->
1338<script>o2oDataLayer = [{o2oData:{'companyId' : '5e0dc59584820f000f8eeb96','trackingId' : '5eb12442321e7f000fc0be2a','tid' : 'UA-13088653-3'}}];</script>
1338<script src="//gtmjs.com/scripts/tracking.js" async></script>
1338
1339<!--End: O2O tracking Code--->
1340
1341<!-- O2O Google Tag Manager -->
1342<script>window.o2oDigitalData = [{trackingId: 'xYuCa8c1vMkBnNuju4d8|UA-13088653-3',fbPixelId: '530215657663969' ,orgId: '5e0dc59584820f000f8eeb96'}];
vendor: 333 bytes, lines 1342-1343
1342
1343(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','o2oDigitalData','
1343GTM-N2N7HZ3
vendor: 3 bytes, line 1343
1343');
1343</script>
1343
1344<!-- End O2O Google Tag Manager -->
1345<!-- Google Tag Manager (noscript) -->
vendor: 69 bytes, lines 1345-1346
1345
1346<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
1346GTM-5WMF43V
vendor: 85 bytes, lines 1346-1347
1346"
1347height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
1348<!-- End Google Tag Manager (noscript) -->
1349<!-- Global site tag (gtag.js) - Google Analytics -->
vendor: 65 bytes, lines 1349-1350
1349
1350<script async src="https://www.googletagmanager.com/gtag/js?id=
1350G-6F25LG4K1D
vendor: 13 bytes, line 1350
1350"></script>
1351<script>
1352  
vendor: 138 bytes, lines 1352-1356
1352window.dataLayer = window.dataLayer || [];
1353  function gtag(){dataLayer.push(arguments);}
1354  gtag('js', new Date());
1355
1356  gtag('config', '
1356G-6F25LG4K1D
vendor: 5 bytes, line 1356
1356');
1357</script>
1357
1358<!-- Google Tag Manager -->
1359<script>
vendor: 331 bytes, lines 1359-1363
1359(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
1360new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
1361j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
1362'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
1363})(window,document,'script','dataLayer','
1363GTM-5JQ6PCQ
vendor: 3 bytes, line 1363
1363');
1363</script>
1363
1364<!-- End Google Tag Manager -->
1365<!-- Google Tag Manager (noscript) -->
vendor: 69 bytes, lines 1365-1366
1365
1366<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
1366GTM-MJ3BZ7
vendor: 85 bytes, lines 1366-1367
1366"
1367height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
1368<!-- End Google Tag Manager (noscript) -->
1369      <div class="sv-breadcrumbs sv-js-modules" data-sv-modules="breadcrumb">
1370        <div class="sv-breadcrumbs__scroller">
1371          <div class="sv-breadcrumbs__container">
1372            <a href="/" class="sv-breadcrumbs__home"></a> 
1373            <span class="sv-breadcrumbs__seperator">></span> 
1374   
1375            <a class="sv-breadcrumbs__link" href="/"><ul><li class="first"><a href="/">Home</a></li><li><a href="/insight-and-opinion/">Insight & Opinion</a></li><li><a href="/insight-and-opinion/the-savills-blog.aspx">The Savills Blog</a></li></ul>
1375<script type="text/javascript">GetPageName();</script>
1375</a>
1376          </div>
1377        </div>
1378      </div>
1379    </header>
1380    <main>
1381      
1382          
1383<!--JSON_LD data to go here-->
1384<main>
1385  <div class="sv-js-modules sv-tabs" id="sv-article" data-sv-modules="tabs" data-sv-tabs-defaulttab="#article">
1386    <div class="sv-content-header sv--plain ">
1387      <div class="sv-content-header__content-wrap">
1388        <div class="sv-content-header__content"> 
1389          
1390          
1391    <div class="vx-research-heading">
1392  
1393      <p class="sv-content-header__category">The Savills Blog</p>
1394      <h1 class="sv-content-header__title">What are product concept and selling concept in a real estate project? Learn how these two concepts</h1>
1395      <time class="sv-content-header__date" datetime="date">22 July 2026</time>
1396  
1397    </div>
1398   
1399          
1400        </div>
1401      </div>
1402    </div>
1403    
1404    <!-- TAB MENU ON MOBILE --> 
1405    <div class="sv-view-lt-lrg">
1406  <div class="sv-tabs-panel sv-contained sv-spacer sv--sml-space-med sv--med-space-lrg sv--content-nav">
1407    <a class="sv-tab-card sv-js-tab sv--active" href="#article">
1408      <div class="sv-tab-card__header">
1409        <h3 class="sv-tab-card__title">Blog Article</h3>
1410      </div>
1411    </a> 
1412    <a class="sv-tab-card sv-js-tab" href="#summary">
1413      <div class="sv-tab-card__header">
1414        <h3 class="sv-tab-card__title">Contacts & Related Articles
1415</h3>
1416      </div>
1417    </a> 
1418  </div>
1419</div> 
1420    
1421    <div class="sv-row">
1422      <article class="sv-col sv--lrg-offset-1 sv--lrg-7 sv-js-tab-content" data-sv-tab="article">
1423        <div id="col_01" class="vx_drag vx_blocks_file_blocks_sv-4"><div class="vx_block sv-article__body" id="blk_01">
1424            <div class="vx_text" id="txt_01"><p><span style="display: block; background-color: #f4f4f4; padding: 25px; border-left: 5px solid #002B49; margin-bottom: 30px;"> <span style="display: block; color: #002b49; font-weight: bold; font-size: 16px; text-transform: uppercase; letter-spacing: 1px; margin-bottom: 12px;"> Table of Contents</span> <span style="display: block; line-height: 2;"> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#what-are-product-and-selling-concepts-in-real-estate-marketing">1. What are Product and Selling Concepts in Real Estate Marketing?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#what-is-a-product-concept">1.1 What Is a Product Concept?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#what-is-a-selling-concept">1.2 What Is a Selling Concept?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#the-differences-between-product-and-selling-concept">2. The Differences Between Product and Selling Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#the-relationship-between-product-concept-and-selling-concept">2.1 The Relationship Between Product Concept and Selling Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#how-is-a-product-concept-applied-to-a-real-estate-project">3. How Is a Product Concept Applied to a Real Estate Project?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#research">3.1 Research</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#defining-core-values">3.2 Defining Core Values</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#translating-value-into-product-attributes">3.3 Translating Value into Product Attributes</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#establish-belief-and-validate-the-concept">3.4 Establish Belief and Validate the Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#how-does-a-selling-concept-bring-a-project-to-market">4. How Does a Selling Concept Bring a Project to Market?</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#translate-product-value-into-clear-messaging">4.1 Translate Product Value into Clear Messaging</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#build-an-integrated-customer-journey">4.2 Build an Integrated Customer Journey</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#align-communications-sales-and-commercial-policies">4.3 Align Communications, Sales and Commercial Policies</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#combining-the-product-concept-and-selling-concept-for-market-success">5. Combining the Product Concept and Selling Concept for Market Success</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#conduct-market-research-and-identify-customer-insights">5.1 Conduct Market Research and Identify Customer Insights</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#develop-the-product-concept">5.2 Develop the Product Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table; padding-left: 15px;" href="#develop-the-selling-concept">5.3 Develop the Selling Concept</a> <a style="color: #555555; text-decoration: none; font-size: 14px; display: table;" href="#frequently-asked-questions">6. Frequently Asked Questions</a></span></span></p></div>
1425          </div>
1426<div class="vx_block sv-article__body" id="blk_02">
1427            <div class="vx_text" id="txt_02"><p>A successful real estate marketing strategy begins with a clear understanding of the target audience, the project's value proposition and the most effective way to communicate it. Marketing concepts such as the product, selling, and production offer different approaches to creating customer value and achieving commercial objectives.&nbsp;</p>
1428<p>This article will explore the differences between the product, selling and production concepts and how all three can be utilised in a successful real estate marketing strategy</p>
1429<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;"><a name="what-are-marketing-collaterals-in-real-estate"></a>1. &nbsp;What are Product and Selling Concepts in Real Estate Marketing?</h2>
1430<p>Product and selling concepts represent different approaches to development and commercialisation. In real estate, these concepts have clear practical applications. The product concept defines the fundamental characteristics and core value of a project, while the selling concept establishes the strategy for communicating that value to target customers.&nbsp;</p>
1431<h3><a name="what-is-a-product-concept"></a>1.1. What Is a Product Concept?&nbsp;</h3>
1432<p>A product concept places the product at the centre of competitive advantage. In real estate development, it defines the type of product a project will offer, the target customers it aims to 
1432serve and the value it seeks to deliver.&nbsp;</p>
1433<p>This framework typically covers:&nbsp;</p>
1434<ul>
1435<li>Target customers and their needs;&nbsp;&nbsp;</li>
1436<li>Brand positioning and core values;&nbsp;&nbsp;</li>
1437<li>Product type, scale and unit mix;&nbsp;&nbsp;</li>
1438<li>Design, amenities and resident services;&nbsp;&nbsp;</li>
1439<li>Points of differentiation from competing developments.&nbsp;</li>
1440</ul>
1441<h3><a name="what-is-a-selling-concept"></a>1.2. What Is a Selling Concept?&nbsp;</h3>
1442<p>This selling concept is a marketing approach that prioritises sales and promotional activities to bring an existing product to market. Under this approach, a business develops the product first and then uses sales and communication techniques to persuade customers to purchase it.&nbsp;</p>
1443<p>In real estate development, the selling concept translates the project's strengths, established through the product concept, into a focused sales strategy. This strategy typically includes:&nbsp;&nbsp;</p>
1444<ul>
1445<li>Unique selling proposition (USP): Defining the project's most compelling point of differentiation.&nbsp;</li>
1446<li>Messaging and sales arguments: Developing a clear narrative and persuasive reasons to consider the project.&nbsp;</li>
1447<li>Reasons to believe: Supporting claims with evidence such as legal status, construction progress, operator credentials or the developer's track record&nbsp;</li>
1448<li>End-to-end customer journey: Planning touchpoints that guide buyers from initial awareness to purchase.&nbsp;</li>
1449<li>Sales toolkit: Preparing show units, scale models, project materials and supporting sales resources.&nbsp;</li>
1450<li>Launch strategy: Coordinating marketing campaigns, sales activities, and launch events.&nbsp;</li>
1451</ul></div>
1452          </div>
1453<div class="vx_block sv-article__body" id="blk_03">
1454            <div class="vx_text" id="txt_03"><h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;"><a name="the-differences-between-product-and-selling-concept"></a>2. The Differences Between Product and Selling Concept&nbsp;</h2>
1455<p>While both focus on the target customer, they serve different functions. The product concept defines what should be developed and the value it offers, while the selling concept determines how that value is communicated, understood and converted into sales.&nbsp;&nbsp;</p>
1456<table style="width: 100%; border-collapse: collapse; margin: 25px 0; max-width: 996px; table-layout: fixed;" border="0" cellspacing="0" cellpadding="0">
1457<thead>
1458<tr style="background-color: #001c3d; color: #ffffff;"><th style="padding: 9px 5px; border: 1px solid #edf2f7; text-align: left; font-size: 14px; line-height: 1.35; text-transform: uppercase; border-bottom: 4px solid #ffdf00; width: 24%; overflow-wrap: break-word; word-break: normal;">Criteria</th><th style="padding: 9px 5px; border: 1px solid #edf2f7; text-align: left; font-size: 14px; line-height: 1.35; text-transform: uppercase; border-bottom: 4px solid #ffdf00; width: 38%; overflow-wrap: break-word; word-break: normal;">Product Concept</th><th style="padding: 9px 5px; border: 1px solid #edf2f7; text-align: left; font-size: 14px; line-height: 1.35; text-transform: uppercase; border-bottom: 4px solid #ffdf00; width: 38%; overflow-wrap: break-word; word-break: normal;">Selling Concept</th></tr>
1459</thead>
1460<tbody style="font-size: 14px; line-height: 1.45; color: #333333;">
1461<tr>
1462<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Objective</td>
1463<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Shape a product that responds to market demand and supports the project&rsquo;s development direction.</td>
1464<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Translate product value into compelling communication and sales strategies.</td>
1465</tr>
1466<tr style="background-color: #f8f9fa;">
1467<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Starting point</td>
1468<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Market research, location advantages, the competitive landscape and buyers&rsquo; actual needs.</td>
1469<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">The established Product Concept, combined with customer psychology, business objectives and the sales launch roadmap.</td>
1470</tr>
1471<tr>
1472<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Strategic focus</td>
1473<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Project positioning, product mix, architectural design, amenities and the overall living experience.</td>
1474<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Clear messaging, persuasive arguments, credible evidence, customer touchpoints and sales support tools.</td>
1475</tr>
1476<tr style="background-color: #f8f9fa;">
1477<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Key outputs</td>
1478<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Target customer profiles, core value, product development direction and key differentiators.</td>
1479<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Core messaging, communication content, the customer journey across touchpoints and an integrated communication plan.</td>
1480</tr>
1481<tr>
1482<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Implementation stage</td>
1483<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Developed during the research, planning and project development stages.</td>
1484<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Implemented once the product direction is sufficiently clear to inform marketing and sales activities.</td>
1485</tr>
1486<tr style="background-color: #f8f9fa;">
1487<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Teams involved</td>
1488<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Research, development consultancy, architecture and design, investment and sales teams.</td>
1489<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">Marketing, brand communications, sales and distribution teams.</td>
1490</tr>
1491<tr>
1492<td style="padding: 9px 5px; border: 1px solid #edf2f7; font-weight: bold; color: #001c3d; vertical-align: top; overflow-wrap: break-word;">Performance criteria</td>
1493<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">How closely the product aligns with the needs, expectations and affordability of target customers.</td>
1494<td style="padding: 9px 5px; border: 1px solid #edf2f7; vertical-align: top; overflow-wrap: break-word;">How effectively the market receives, understands and responds to the project&rsquo;s messages and value proposition.</td>
1495</tr>
1496</tbody>
1497</table>
1498<p><em>Comparison of the roles of product concept and selling concept in the real estate development process.</em>&nbsp;</p>
1499<h3>2<a name="the-relationship-between-product-concept-and-selling-concept"></a>.1&nbsp;&nbsp;The Relationship Between Product Concept and Selling Concept&nbsp;</h3>
1500<p>The two concepts neither operate independently nor replace one another. The Product Concept establishes the product foundation, while the Selling Concept translates that foundation into a communication narrative and market approach.&nbsp;</p>
1501<p>Their relationship is defined by three important principles:&nbsp;</p>
1502<ul>
1503<li>Continuity: The selling concept should be developed directly from the elements established by the product concept;&nbsp;</li>
1504<li>Consistency: Communication messages and sales policies must accurately reflect the project&rsquo;s actual value;&nbsp;</li>
1505<li>Feedback: Market data and buyer behaviour help refine communications, commercial policies and product features.&nbsp; &nbsp;</li>
1506</ul></div>
1507          </div>
1508<div class="vx_block sv-article__body" id="blk_04">
1509            <div class="vx_text" id="txt_04"><h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;"><a name="the-essential-marketing-collaterals-in-real-estate-projects"></a>3. How Is a Product Concept Applied to a Real Estate Project?</h2>
1510<h3><a style="font-size: 16px; font-family: Verdana, Arial, Helvetica, sans-serif;" name="layer-1-identity-assets-and-core-competencies"></a>3.1 Research</h3>
1511<p>The process begins by assessing the project's location, market supply, pricing, competing developments and consumer preferences. Customer research then identifies buyers' needs, budgets, decision-making criteria and lifestyle expectations. The findings help determine:&nbsp;</p>
1512<ul>
1513<li>Target customer segments;&nbsp;</li>
1514<li>Market gaps and opportunities;&nbsp;</li>
1515<li>Product type, scale and unit mix;&nbsp;</li>
1516<li>
1516Competitive strengths that can support the project's positioning.&nbsp;</li>
1517</ul></div>
1518          </div>
1519<div class="vx_block sv-article__body" id="blk_05">
1520            <div class="vx_text" id="txt_05"><h3><a name="defining-core-values"></a>3.2 Defining Core Values</h3>
1521<p>Based on customer insights, the developer defines a value proposition that clearly articulates the project's purpose and appeal. This should answer three key questions:&nbsp;</p>
1522<ul>
1523<li>Which customer segment is the project designed for?&nbsp;</li>
1524<li>Which needs does it address?&nbsp;</li>
1525<li>How does it differ from the competition?&nbsp;</li>
1526</ul>
1527<p>An effective value proposition goes beyond a compelling idea. It must be grounded in market demand, supported by the project's strengths and capable of being delivered in practice. It also provides the foundation for project positioning and the development of product attributes in the next stage.&nbsp;</p></div>
1528          </div>
1529<div class="vx_block sv-article__body" id="blk_06">
1530            <div class="vx_text" id="txt_06"><h3><a name="translating-value-into-product-attributes"></a>3.3 Translating Value into Product Attributes</h3>
1531<p>Core values only become meaningful when they are reflected in features that customers can experience directly. The product concept guides key development decisions, including:&nbsp;&nbsp;</p>
1532<ul>
1533<li>Product type and unit mix;&nbsp;&nbsp;</li>
1534<li>Spatial design and functionality;&nbsp;&nbsp;</li>
1535<li>Development density and landscape planning;&nbsp;&nbsp;</li>
1536<li>Amenities and resident services;&nbsp;&nbsp;</li>
1537<li>Handover and operational standards;&nbsp;&nbsp;</li>
1538<li>Pricing, ownership structure and customer experience.&nbsp;&nbsp;</li>
1539</ul>
1540<p>Each attribute should respond to a clearly identified customer need. For example, demand for flexible living arrangements may influence layouts and spatial planning, while expectations of privacy may shape development density, circulation patterns and the design of shared amenities.</p></div>
1541          </div>
1542<div class="vx_block sv-article__body" id="blk_07">
1543            <div class="vx_text" id="txt_07"><h3><a name="layer-4-lead-generation-and-conversion-assets"></a>3.4 Establish Belief and Validate the Concept</h3>
1544<p>A product concept must be supported by clear reasons to believe, demonstrating that the project can deliver its proposed value. Evidence may come from the location, master plan, design, technical specifications, developer track record or the expertise of the appointed operator.&nbsp;</p>
1545<p>Before finalising the concept, developers should test it against market data and customer feedback to confirm its relevance, differentiation and commercial viability. This process helps assess whether the product aligns with target customer needs and budgets, whether its competitive advantages are meaningful and whether the proposed product mix is appropriate for market demand. It also helps identify assumptions that may need refinement before implementation.&nbsp;</p>
1546<p>The product concept development process is summarised below.</p></div>
1547          </div>
1548<div class="vx_block sv-row sv-spacer sv--lrg-space-lrg-mid sv-article__leading-image" id="blk_08">
1549    <div class="vx_image vx_image_flexible sv-image-treatment " id="img_01" style="width:1044;height:776">
1550
1551        <!-- In some cases only a single image is required and therefore a picture element is overkill -->
1552        <img src="https://208.v4.savills-vx.com/_images/product-and-selling-concepts.png?1790538519.15867" alt="product concept in real estate" style="width:1044;height:776" title="product concept in real estate">
1553    </div>
1554
1555    <p class="vx_text sv-video__copy" id="txt_08">How the Product Concept is used in property development.&nbsp;</p>
1556
1557</div>
1558<div class="vx_block sv-article__body" id="blk_09">
1559            <div class="vx_text" id="txt_09"><p><strong>Market research &rarr; Customer insight &rarr; Value proposition &rarr; Product attributes &rarr; Reasons to believe &rarr; Concept validation&nbsp;</strong></p>
1560<p>A strong product concept provides the foundation for a selling concept that communicates the project's value and supports its route to market.&nbsp;</p></div>
1561          </div>
1562<div class="vx_block sv-article__body" id="blk_10">
1563            <div class="vx_text" id="txt_10"><p><a name="how-does-a-selling-concept-bring-a-project-to-marke"></a></p>
1564<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">4. How Does a Selling Concept Bring a Project to Market?</h2>
1565<p>The selling concept translates the positioning and value established through the product concept into market-facing activities. Its role is to build awareness, communicate benefits and give customers confidence in the project's value proposition<span style="font-size: 12px;">.&nbsp;</span></p>
1566<h3><a name="redrawing-the-customer-jourtranslate-product-value-into-clear-messagingney-map"></a>4.1 &nbsp;Translate Product Value into Clear Messaging&nbsp;</h3>
1567<p>
1567The first step is to identify the aspects of the project that matter most to target customers and convert them into clear, relevant messages. Effective messaging explains the benefits a project provides, the customer needs it addresses and the factors that differentiate it from competing developments. Importantly, it should be supported by credible evidence.&nbsp;</p>
1568<p>Rather than simply listing features such as location, design or amenities, developers should communicate the benefits those features create. For example, proximity to a major business district is a project attribute, while reduced commuting time is the benefit experienced by residents.&nbsp;&nbsp;</p>
1569<h3><a name="build-an-integrated-customer-journey"></a>4.2 &nbsp;Build an Integrated Customer Journey</h3>
1570<p>Once the messaging framework is established, the selling concept determines how project value is communicated across the customer journey. This may include the project website, advertising campaigns, social media, brochures, show units, launch events and sales consultations. While each touchpoint serves a different purpose, the project's positioning, key messages and supporting evidence should remain consistent throughout.&nbsp;</p>
1571<h3><a name="align-communications-sales-and-commercial-policies"></a>4.3 &nbsp;Align Communications, Sales and Commercial Policies</h3>
1572<p>A selling concept is most effective when communications, sales activities and commercial policies support the same market positioning:&nbsp;</p>
1573<ul>
1574<li><strong>Communications</strong>: Build awareness and reinforce project value;&nbsp;</li>
1575<li><strong>Sales team:</strong> Explain benefits relevant to different customer groups;&nbsp;</li>
1576<li><strong>Commercial policies:</strong> Assist in converting interest into transactions through pricing structures, payment plans and financing solutions.&nbsp;</li>
1577</ul>
1578<p>Alignment across these areas helps ensure a consistent customer experience and reduces the risk of conflicting messages. Feedback collected throughout the sales process can also provide valuable insights, enabling developers to refine communications and respond to changing market conditions.&nbsp;</p>
1579<p>Developing a selling concept follows a connected sequence:&nbsp;</p></div>
1580          </div>
1581<div class="vx_block sv-row sv-spacer sv--lrg-space-lrg-mid sv-article__leading-image" id="blk_11">
1582    <div class="vx_image vx_image_flexible sv-image-treatment " id="img_02" style="width:1044;height:510">
1583
1584        <!-- In some cases only a single image is required and therefore a picture element is overkill -->
1585        <img src="https://208.v4.savills-vx.com/_images/selling-concept-(2)(1).png?1790538519.1592" alt="selling concept infographic " style="width:1044;height:510" title="selling concept infographic ">
1586    </div>
1587
1588    <p class="vx_text sv-video__copy" id="txt_11">Implementation of Selling Concept in real estate.&nbsp;</p>
1589
1590</div>
1591<div class="vx_block sv-article__body" id="blk_12">
1592            <div class="vx_text" id="txt_12"><p><strong>Define the unique selling proposition &rarr; Develop messaging &rarr; Establish reasons to believe &rarr; Activate customer touchpoints &rarr; Align communications, sales and commercial policies&nbsp;</strong></p></div>
1593          </div>
1594<div class="vx_block sv-article__body" id="blk_13">
1595            <div class="vx_text" id="txt_13"><p><a name="combining-the-product-concept-and-selling-concept-for-market-success"></a></p>
1596<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">5. Combining the Product Concept and Selling Concept for Market Success&nbsp;</h2>
1597<p>&nbsp;</p></div>
1598          </div>
1599<div class="vx_block sv-row sv-spacer sv--lrg-space-lrg-mid sv-article__leading-image" id="blk_14">
1600    <div class="vx_image vx_image_flexible sv-image-treatment " id="img_03" style="width:1044;height:528">
1601
1602        <!-- In some cases only a single image is required and therefore a picture element is overkill -->
1603        <img src="https://208.v4.savills-vx.com/_images/product-concept.png?1790538519.1592" alt="Map 1" style="width:1044;height:528" title="Map 1">
1604    </div>
1605
1606    <p class="vx_text sv-video__copy" id="txt_14">Connection between Product Concept and Selling Concept.</p>
1607
1608</div>
1609<div class="vx_block sv-article__body" id="blk_15">
1610            <div class="vx_text" id="txt_15"><p><a name="combining-the-product-concept-and-selling-concept-for-market-success"></a></p>
1611<h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">5. Combining the Product Concept and Selling Concept for Market Success&nbsp;</h2>
1612<p>Product Concept and Selling Concept should be developed from the same market research foundation. A coordinated process creates a strong connection between actual customer needs, product attributes, and the messages communicated to the market. <span style="font-size: 12px;"><br></span></p>
1613<h3>5<a name="conduct-market-research-and-identify-customer-insights"></a>.1 &nbsp;&nbsp;Conduct Market Research and Identify Customer Insights&nbsp;</h3>
1614<p>
1614Before developing either concept, developers should assess market conditions, competing supply, location potential and the needs of target customers.&nbsp;</p>
1615<p><span style="font-size: 12px;">This helps to identify:&nbsp;</span></p>
1616<ul>
1617<li>Market gaps and opportunities;&nbsp;</li>
1618<li>Target customer profiles;&nbsp;</li>
1619<li>Customer needs, affordability and purchase drivers;&nbsp;</li>
1620<li>The project&rsquo;s competitive advantages;&nbsp;</li>
1621<li>Risks that may affect market absorption.&nbsp;</li>
1622</ul>
1623<p>By establishing a shared evidence base, both the product concept and selling concept can be aligned with actual market demand rather than assumptions.&nbsp;&nbsp;</p>
1624<h3>5<a name="develop-the-product-concept"></a>.2 &nbsp;Develop the Product Concept</h3>
1625<p>The product concept translates customer insights into a clear development strategy. It should define:&nbsp;</p>
1626<ul>
1627<li>Project positioning and core value;&nbsp;</li>
1628<li>Product types, scale and unit mix;&nbsp;</li>
1629<li>Design, amenities, and resident services;&nbsp;</li>
1630<li>Key differentiators;&nbsp;</li>
1631<li>Reasons to believe that support the proposed value.&nbsp;</li>
1632</ul>
1633<p>At this stage, every attribute should correspond to a specific customer need. For example, demand for greater privacy may influence development density, internal traffic planning and the design of shared amenities.&nbsp;</p>
1634<h3>5<a name="develop-the-selling-concept"></a>.3 &nbsp;Develop the Selling Concept</h3>
1635<p>Once the product direction has been established, the selling concept translates it into a clear market strategy. This includes:&nbsp;</p>
1636<ul>
1637<li>Defining the primary unique selling proposition (USP);&nbsp;</li>
1638<li>Translating product features into customer benefits;&nbsp;</li>
1639<li>Developing clear messages and sales arguments;&nbsp;</li>
1640<li>Establishing supporting evidence for key claims;&nbsp;</li>
1641<li>Maintaining consistency across marketing and sales channels.&nbsp;</li>
1642</ul>
1643<p>Market feedback and sales performance should then be used to evaluate message effectiveness and refine communications, commercial policies or product features where necessary.&nbsp;</p>
1644<p><strong>Note:</strong> The product concept and selling concept are closely interconnected. The product concept defines what value the project will deliver, while the selling concept determines how that value is communicated and brought to market. Together, they help align the product, messaging and customer experience with market demand.&nbsp;</p>
1645<table style="margin: 15px 0px; border-collapse: collapse; width: 100%; background-color: #001c3d !important; border: 1.5px solid #001c3d !important;" border="0" cellspacing="0" cellpadding="0">
1646<tbody>
1647<tr>
1648<td style="padding: 16px 20px;">
1649<table style="width: 100%; border-collapse: collapse;" border="0" cellspacing="0" cellpadding="0">
1650<tbody>
1651<tr>
1652<td style="vertical-align: middle;" align="left">
1653<p style="color: #ffffff !important; font-size: 15px !important; line-height: 1.45; margin: 0;">Contact <strong style="color: #ffdf00 !important;">Savills Place</strong> for expert guidance on <strong style="color: #ffdf00 !important;">product positioning</strong>, <strong style="color: #ffdf00 !important;">market strategy</strong> and <strong style="color: #ffdf00 !important;">project launch planning</strong>.</p>
1654</td>
1655<td style="vertical-align: middle; padding-left: 18px; width: 150px;" align="right"><a style="background-color: #ffdf00 !important; color: #001c3d !important; padding: 9px 18px; font-size: 12px !important; font-weight: bold; text-decoration: none; display: inline-block; text-transform: uppercase; white-space: nowrap; letter-spacing: 0.5px; border: 1px solid #ffdf00;" href="/services/place.aspx#form">CONTACT NOW</a></td>
1656</tr>
1657</tbody>
1658</table>
1659</td>
1660</tr>
1661</tbody>
1662</table></div>
1663          </div>
1664<div class="vx_block sv-article__body" id="blk_16">
1665            <div class="vx_text" id="txt_16"><h2 style="font-size: 1.2rem; color: #001c3d; border-bottom: 2.5px solid #001c3d; padding-bottom: 5px; margin-top: 30px; text-transform: uppercase; font-weight: bold;">6<a name="frequently-asked-questions"></a>. FAQs&nbsp;</h2>
1666<p>&nbsp;</p>
1667<p><em><strong>1. What Is a Product Concept in Real Estate Development?&nbsp;</strong></em></p>
1668<p>A product concept defines what a project will offer, whom it is designed for and how it will compete in the market. It shapes the project's positioning, product mix, design, amenities and services, ensuring they align with customer needs, market demand and the developer's delivery capabilities.&nbsp;</p>
1669<p><em><strong>2. What Is a Selling Concept in Real Estate Development?&nbsp;</strong></em></p>
1670<p>A selling concept focuses on bringing a project to market. It translates product value into clear messages, selling points and customer acquisition strategies, helping buyers understand the project's benefits and make informed purchasing decisions.&nbsp;</p>
1671<p><em><strong>3. Can Product Concept and Selling Concept Be Developed Independently?</strong></em>&nbsp;</p>
1672<p>No. The product concept provides the positioning, value proposition and product attributes that form the foundation of the selling concept. In turn, customer feedback, sales performance and market response can help developers refine both their communications strategy and the product itself to improve market fit.&nbsp;</p>
1673<p style="background-color: #fafafa; padding: 25px; margin: 20px 0;"><span style="display: block;"> <span style="display: block; margin-bottom: 20px; font-size: 15px; line-height: 24px; color: #333333;">We support clients towards business growth and transformation by creative real estate marketing thinking based on data systems and industry expertise. </span> <strong style="font-size: 20px; display: block; margin-bottom: 12px; color: #001c3d;">Savills Place</strong> <span style="display: flex; gap: 10px; flex-wrap: wrap;"> <a style="flex: 1; min-width: 180px; background-color: #001c3d; color: #ffffff; padding: 14px 10px; font-size: 14px; font-weight: bold; text-decoration: none; text-align: center; display: block;
1673" href="https://www.savills.com.vn/advisory-services/advisory-services.aspx"> EXPLORE OUR SERVICE </a> <a style="flex: 1; min-width: 180px; background-color: #ffdf00; color: #000000; padding: 14px 10px; font-size: 14px; font-weight: bold; text-decoration: none; text-align: center; display: block;" href="/services/place.aspx#form"> CONNECT WITH SAVILLS PLACE</a></span></span></p></div>
1674          </div>
1675<div class="vx_block sv-article__body" id="blk_17">
1676            <div class="vx_text" id="txt_17"><p>&nbsp;</p></div>
1677          </div>
1678<div class="vx_block sv-article__body" id="blk_18"> 
1679            <!-- 
1680   -->
1681
1682<div class="sv-row sv-spacer sv--lrg-space-xxlrg" style="margin-top:3rem;">
1683  <a href="/insight-and-opinion/the-savills-blog.aspx" class="sv-button sv--secondary" target="_blank">&lt; View All Blog Articles</a>
1684</div> 
1685          </div>
1686</div></article>
1687      
1688      <aside class="sv-col sv--lrg-offset-1 sv--lrg-3 sv-js-tab-content" data-sv-tab="summary">
1689        <div class="vx_drag vx_blocks_file_blocks_sv-5 sv-row" id="col_02"><div class="vx_block sv-col sv--xsml-12 sv--sml-5 sv--lrg-12 sv-spacer sv--lrg-space-xlrg sv-article__author" id="blk_19">
1690            <div class="sv-content-panel-article sv-author-panel sv-spacer"> 
1691              
1692              
1693    <div class="vx-primary-cat">
1694      <div class="sv-divider sv--no-style">
1695  
1696        <span class="sv-tag">
1697          Place
1698        </span>
1699  
1700      </div>
1701    </div>
1702  
1703              <dl class="sv-divider sv--no-style">
1704                <dt class="vx_text sv-author-panel__term" id="txt_18">Author:</dt>
1705                <div class="vx-key-contact"> 
1706                  
1707                  
1708    <dd class="sv-author-panel__description">
1709      <div class="sv-card sv--micro sv--expert sv--author">
1710        
1711            <a href='/forms/contact-individual.aspx?id=224750-0' class='sv-card__image'>
1712              <div class='vx_image sv-image-treatment' id='img_13'>
1713                <img alt='Yen Trinh Thi' src='https://admin.savills.asia/_images/trinh-thi-yen.jpg?1790538519.1592'>
1714              </div>
1715            </a> 
1716        <div class="sv-card__content">
1717          <div>
1718            <header>
1719              <h3 class="vx_text sv-card-title " id="txt_24">
1720                
1721                    <a href='/forms/contact-individual.aspx?id=224750-0'>Yen Trinh Thi</a>
1722              </h3>
1723            </header>
1724            <p class="sv-card__misc">
1725              Head, Marketing & Corporate Communication
1726            </p>
1727            <p class="sv-card__license">
1728            <p class="sv-card-telephone ">
1729              <a class="sv-card-telephone__link" href="tel:"></a> 
1730            </p>
1731          </div>
1732          <div class="sv-card-link-container">
1733            <span class='sv-cta-link'><a href='/forms/contact-individual.aspx?id=224750-0' rel=''>Contact Now</a></span>   
1734          </div>
1735        </div>
1736      </div>
1737    </dd> 
1738   
1739                  
1740                </div>
1741                
1742    
1743  
1744              </dl>
1745              <div class="tag_snippet"> 
1746  <div id="page_tag_01" class="vx_page_tag">
1747    <div class="vx-tag-catagories">
1748      <!-- <img src="../_images/vx-tags.png" alt="tag"> -->
1749    </div>
1750    <div class="sv-card-tags-container sv--inline">
1751      
1752        
1753          <a title="Placemaking" href="/insight-and-opinion/tagged-articles/Placemaking" class="sv-tag sv--subtle">
1754            Placemaking
1755          </a>
1756        
1757        
1758    </div>
1759  </div>
1760</div>
1761
1762    <span class="sv-button sv--link sv--full sv--share-window"><a href="#share-this-article-238731">Share this article</a></span>
1763  
1764    <div id="share-this-article-238731" class="sv-modal-window sv-js-modules" data-sv-modules="modalWindow">
1765      <div class="sv-modal-window__container">
1766        <div class="sv-modal-window__content">
1767          <a class="sv-modal-window__close" href="#" title="close" aria-controls="share-this-article-238731"></a> 
1768          <div class="sv-share-this-article sv-js-modules" data-sv-modules="shareThisArticle" data-sv-sharethisarticle-modalwindow="#share-this-article-238731" data-sv-sharethisarticle-sharewindowtitle="Share this article">
1769            <h2 class="sv-share-this-article__title">Share this article</h2>
1770            <div class="sv-share-this-article__line"></div>
1771            <div class="sv-share-this-article__text">What are product concept and selling concept in a real estate project? Learn how these two concepts</div>
1772            <div class="sv-share-this-article__share">
1773              <a class="sv-share-this-article__share-item sv--email" href="#" data-share-url="mailto:?body=%0D%0Ahttps://savills.com.vn/blog/article/238731/vietnam-eng/product-concept-and-selling-concept.aspx&subject=What are product concept and selling concept in a real estate project? Learn how these two concepts" target="_blank"></a> 
1774              <a class="sv-share-this-article__share-item sv--facebook" href="#" data-share-url="https://www.facebook.com/sharer/sharer.php?u=https%3a%2f%2fsavills.com.vn%2fblog%2farticle%2f238731%2fvietnam-eng%2fproduct-concept-and-selling-concept.aspx"></a> 
1775              <a class="sv-share-this-article__share-item sv--twitter" href="#" data-share-url="https://twitter.com/intent/tweet?url=https%3a%2f%2fsavills.com.vn%2fblog%2farticle%2f238731%2fvietnam-eng%2fproduct-concept-and-selling-concept.aspx"></a> 
1776              <a class="sv-share-this-article__share-item sv--linkedin" href="#" data-share-url="https://www.linkedin.com/shareArticle?url=https%3a%2f%2fsavills.com.vn%2fblog%2farticle%2f238731%2fvietnam-eng%2fproduct-concept-and-selling-concept.aspx"></a> 
1777              <a style="display:none;" class="sv-share-this-article__share-item sv--google-plus" href="#" data-share-url="https://plus.google.com/share?url=https%3a%2f%2fsavills.com.vn%2fblog%2farticle%2f238731%2fvietnam-eng%2fproduct-concept-and-selling-concept.aspx"></a> 
1778              <a class="sv-share-this-article__share-item sv--pinterest" href="#" data-share-url="http://pinterest.com/pin/create/button/?url=https%3a%2f%2fsavills.com.vn%2fblog%2farticle%2f238731%2fvietnam-eng%2fproduct-concept-and-selling-concept.aspx"></a> 
1779              <a class="sv-share-this-article__share-item sv--weibo" href="#" data-share-url="http://service.weibo.com/share/share.php?url=https%3a%2f%2fsavills.com.vn%2fblog%2farticle%2f238731%2fvietnam-eng%2fproduct-concept-and-selling-concept.aspx&pic=http%3A%2F%2Fwww.savills.com.cn%2F_images%2Flogo_savills.gif&searchPic=true&style=simple"></a> 
1780            </div>
1781            <div class="sv-share-this-article__copy">
1782              <span class="sv-share-this-article__copy-url">https://savills.com.vn/blog/article/238731/vietnam-eng/product-concept-and-selling-concept.aspx</span> 
1783              <a class="sv-share-this-article__copy-button" href="#"><span>Copy</span></a> 
1784            </div>
1785          </div>
1786        </div>
1787      </div>
1788    </div>
1789   
1790              
1791            </div>
1792          </div>
1793<div class="vx_block sv-col sv--xsml-12 sv--sml-6 sv--lrg-12 sv-article__related" id="blk_20">
1794            
1795        
1796                  
1797    <div class="sv-spacer sv--sml-space-med">
1798      <div class="sv-micro-article-list">
1799        <h2 class="sv-micro-article-list__title">Related Articles</h2>
1800        <div class="sv-micro-article-list__content"> 
1801  
1802          <article class="sv-card sv--micro sv--inline vx-related-research">
1803            <a href="/blog/article/236619-0/vietnam-eng/scale-models-in-real-estate-projects.aspx" class="sv-card__image">
1804              <div class="sv-image-treatment">
1805                <img src="https://208.v4.savills-vx.com/_images/sa-ban-vat-ly(3).jpg?1790538519.15972" height="80" width="125" alt="">
1806              </div>
1807            </a>
1808            <div class="sv-card__content">
1809              <div>
1810                <header>
1811                  <p class="sv-card-meta ">
1812                    <span class="sv-card-meta__data">Place</span> 
1813                  </p>
1814                  <h3 class="sv-card-title" id="txt_29">
1815                    <a href="/blog/article/236619-0/vietnam-eng/scale-models-in-real-estate-projects.aspx">Why Scale Models Still Matter: Benefits for Modern Real Estate Developments</a> 
1816                  </h3>
1817                </header>
1818              </div>
1819            </div>
1820          </article>
1821  
1822          <article class="sv-card sv--micro sv--inline vx-related-research">
1823            <a href="/blog/article/236599-0/vietnam-eng/what-are-property-factsheets.aspx" class="sv-card__image">
1824              <div class="sv-image-treatment">
1825                <img src="https://208.v4.savills-vx.com/_images/savills-fact-sheet-theme(1).jpg?1790538519.15972" height="80" width="125" alt="">
1826              </div>
1827            </a>
1828            <div class="sv-card__content">
1829              <div>
1830                <header>
1831                  <p class="sv-card-meta ">
1832                    <span class="sv-card-meta__data">Place</span> 
1833                  </p>
1834                  <h3 class="sv-card-title" id="txt_29">
1835                    <a href="/blog/article/236599-0/vietnam-eng/what-are-property-factsheets.aspx">What Are Property Factsheets? A Guide to Creating Effective Real Estate Factsheets</a> 
1836                  </h3>
1837                </header>
1838              </div>
1839            </div>
1840          </article>
1841  
1842          <article class="sv-card sv--micro sv--inline vx-related-research">
1843            <a href="/blog/article/236350-0/vietnam-eng/marketing-collaterals-in-real-estate.aspx" class="sv-card__image">
1844              <div class="sv-image-treatment">
1845                <img src="https://208.v4.savills-vx.com/_images/place-work-grand-terra-6(1).jpg?1790538519.15972" height="80" width="125" alt="">
1846              </div>
1847            </a>
1848            <div class="sv-card__content">
1849              <div>
1850                <header>
1851                  <p class="sv-card-meta ">
1852                    <span class="sv-card-meta__data">Place</span> 
1853                  </p>
1854                  <h3 class="sv-card-title" id="txt_29">
1855                    <a href="/blog/article/236350-0/vietnam-eng/marketing-collaterals-in-real-estate.aspx">Marketing Collaterals In Real Estate: Building Strong Brands Through Effective Strategies</a> 
1856                  </h3>
1857                </header>
1858              </div>
1859            </div>
1860          </article>
1861  
1862        </div>
1863      </div>
1864    </div>
1865   
1866         
1867
1868          </div>
1869</div>
1870<article class="sv-sub-nav__promo">
1871    <header class="sv-content-panel sv--dark sv-sub-nav__promo-header" "="">
1872      <p style="font-size: 20px; font-weight: bold">Access Savills Real Estate Market Reports</p>
1873    </header>
1874  <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
1875
1876
1877
1878<span class="vx_text sv-tag sv--light" id="txt_07"><a title="Research" href="/insight-and-opinion/research.aspx" target="_blank">Research</a></span>
1879
1880
1881
1882<span id="txt_08" class="vx_text sv-button sv--icon sv--full sv--link"><a title="Download Now" name="button_1500893643668" href="https://www.savills.com.vn/insight-and-opinion/research.aspx" target="_blank">Access Now</a></span></div>
1883
1884  <div class="sv-content-panel sv--dark sv-sub-nav__promo-content">
1885<header class="sv-content-panel sv--dark sv-sub-nav__promo-header" style="padding: 0 0 20px 0;">
1886<p style="font-size: 20px; font-weight: bold">Download Q2/2026 Vietnam Real Estate Market Brief</p>
1887    </header>
1888
1889<span class="vx_text sv-tag sv--light" id="txt_07"><a title="Research" href="#" target="_blank">Research</a></span>
1890
1891<span id="txt_08" class="vx_text sv-button sv--icon sv--full sv--link"><a title="Read this article" name="button_1500893643668" href="https://www.savills.com.vn/research_articles/226576/238548-0?utm_source=direct&utm_medium=blog&utm_campaign=QMR_Q22026" target="_blank">Download Now</a></span></div>
1892  </article>
1893      </aside>
1894    </div>
1895  
1896  <section class="sv-section-bg sv--wrap sv--padded-top">
1897    <div class="sv-row sv-section-header">
1898      <div class="sv-col sv--sml-8">
1899        <h2 class="vx_text sv-section-header__title" id="txt_19">Recommended articles</h2>
1900      </div>
1901      <div class="sv-col sv--sml-4 sv-text-right sv-view-gt-sml"> 
1902        <!--<a href="#" class="sv-button  sv--tertiary">
1903              View all Articles
1904            </a>-->
1904 
1905      </div>
1906    </div>
1907    <div class="sv-spacer sv--sml-space-xlrg"> 
1908      
1909      
1910
1911
1912<div id="svCarousel_1500641402096" class="sv-js-modules sv-carousel sv-carousel--static-view" data-sv-modules="carousel" data-sv-carousel-viewportwidth="1248" data-sv-carousel-slidespacing="20" data-sv-carousel-navscrollby="1" data-sv-carousel-breakpoints="{&#34;mobileSml&#34;:&#34;(max-width: 579px)&#34;,&#34;mobileLrg&#34;:&#34;(min-width: 580px) and (max-width: 767px)&#34;,&#34;tablet&#34;:&#34;(min-width: 768px) and (max-width: 1024px)&#34;,&#34;desktop&#34;:&#34;(min-width: 1025px)&#34;}" data-sv-carousel-breakpointdimensions="{&#34;mobileSml&#34;:{&#34;slidesPerView&#34;:1,&#34;spacing&#34;:10},&#34;mobileLrg&#34;:{&#34;slidesPerView&#34;:2,&#34;spacing&#34;:10},&#34;tablet&#34;:{&#34;slidesPerView&#34;:3,&#34;spacing&#34;:10},&#34;desktop&#34;:{&#34;slidesPerView&#34;:4,&#34;spacing&#34;:16}}">
1913  <button class="sv-carousel__nav sv--prev">Previous</button>
1914  <div class="sv-carousel__track sv-contained vx-recommended-article">
1915    
1916      
1917        <div class="sv-carousel__slide">
1918          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
1919            <a href='/blog/article/236619-0/vietnam-eng/scale-models-in-real-estate-projects.aspx' class='sv-card__image'>
1920              <div class='vx_image sv-image-treatment'>
1921                <img height='155' width='155' src='https://208.v4.savills-vx.com/_images/sa-ban-vat-ly(3).jpg?1790538519.15972'>
1922              </div>
1923            </a>
1924            <div class="sv-card__content">
1925              <div class="sv-card__content-inner">
1926                <header>
1927                  <p class="sv-card-meta">
1928                      <span class="sv-card-meta__data">Place</span>
1929                      <time class="sv-card-meta__date" datetime="2026-06-17">
1930                            17 June 2026 
1931                      </time>
1932                    </p>
1933                  <h3 class="vx_text sv-card-title " id="txt_29">
1934                    <!--<a href='/research_articles//236619-0'></a> -->
1935            <a href='/blog/article/236619-0/vietnam-eng/scale-models-in-real-estate-projects.aspx'>Why Scale Models Still Matter: Benefits for Modern Real Estate Developments</a>
1936                  </h3>
1937                </header>
1938              </div>
1939              <div class="sv-card-tags-container sv--inline"><a title="Marketing" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Marketing" class="sv-tag sv--subtle">Marketing</a></div>
1940            </div>
1941          </article>
1942        </div>
1943      
1944        <div class="sv-carousel__slide">
1945          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
1946            <a href='/blog/article/236599-0/vietnam-eng/what-are-property-factsheets.aspx' class='sv-card__image'>
1947              <div class='vx_image sv-image-treatment'>
1948                <img height='155' width='155' src='https://208.v4.savills-vx.com/_images/savills-fact-sheet-theme(1).jpg?1790538519.15972'>
1949              </div>
1950            </a>
1951            <div class="sv-card__content">
1952              <div class="sv-card__content-inner">
1953                <header>
1954                  <p class="sv-card-meta">
1955                      <span class="sv-card-meta__data">Place</span>
1956                      <time class="sv-card-meta__date" datetime="2026-06-15">
1957                            15 June 2026 
1958                      </time>
1959                    </p>
1960                  <h3 class="vx_text sv-card-title " id="txt_29">
1961                    <!--<a href='/research_articles//236599-0'></a> -->
1962            <a href='/blog/article/236599-0/vietnam-eng/what-are-property-factsheets.aspx'>What Are Property Factsheets? A Guide to Creating Effective Real Estate Factsheets</a>
1963                  </h3>
1964                </header>
1965              </div>
1966              <div class="sv-card-tags-container sv--inline"><a title="Marketing" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Marketing" class="sv-tag sv--subtle">Marketing</a></div>
1967            </div>
1968          </article>
1969        </div>
1970      
1971        <div class="sv-carousel__slide">
1972          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
1973            <a href='/blog/article/236350-0/vietnam-eng/marketing-collaterals-in-real-estate.as
1973px' class='sv-card__image'>
1974              <div class='vx_image sv-image-treatment'>
1975                <img height='155' width='155' src='https://208.v4.savills-vx.com/_images/place-work-grand-terra-6(1).jpg?1790538519.15972'>
1976              </div>
1977            </a>
1978            <div class="sv-card__content">
1979              <div class="sv-card__content-inner">
1980                <header>
1981                  <p class="sv-card-meta">
1982                      <span class="sv-card-meta__data">Place</span>
1983                      <time class="sv-card-meta__date" datetime="2026-05-25">
1984                            25 May 2026 
1985                      </time>
1986                    </p>
1987                  <h3 class="vx_text sv-card-title " id="txt_29">
1988                    <!--<a href='/research_articles//236350-0'></a> -->
1989            <a href='/blog/article/236350-0/vietnam-eng/marketing-collaterals-in-real-estate.aspx'>Marketing Collaterals In Real Estate: Building Strong Brands Through Effective Strategies</a>
1990                  </h3>
1991                </header>
1992              </div>
1993              <div class="sv-card-tags-container sv--inline"><a title="Marketing" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Marketing" class="sv-tag sv--subtle">Marketing</a></div>
1994            </div>
1995          </article>
1996        </div>
1997      
1998        <div class="sv-carousel__slide">
1999          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
2000            <a href='/blog/article/235166-0/vietnam-eng/top-real-estate-marketing-agencies-in-viet-nam.aspx' class='sv-card__image'>
2001              <div class='vx_image sv-image-treatment'>
2002                <img height='155' width='155' src='https://208.v4.savills-vx.com/_images/savills-top-real-estate-marketing-agencies-vietnam.jpg?1790538519.15972'>
2003              </div>
2004            </a>
2005            <div class="sv-card__content">
2006              <div class="sv-card__content-inner">
2007                <header>
2008                  <p class="sv-card-meta">
2009                      <span class="sv-card-meta__data">Place</span>
2010                      <time class="sv-card-meta__date" datetime="2026-04-21">
2011                            21 April 2026 
2012                      </time>
2013                    </p>
2014                  <h3 class="vx_text sv-card-title " id="txt_29">
2015                    <!--<a href='/research_articles//235166-0'></a> -->
2016            <a href='/blog/article/235166-0/vietnam-eng/top-real-estate-marketing-agencies-in-viet-nam.aspx'>Top 8 Real Estate Marketing Agencies In Viet Nam</a>
2017                  </h3>
2018                </header>
2019              </div>
2020              <div class="sv-card-tags-container sv--inline"><a title="Vietnam Real Estate Agent" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Vietnam-Real-Estate-Agent" class="sv-tag sv--subtle">Vietnam Real Estate Agent</a></div>
2021            </div>
2022          </article>
2023        </div>
2024      
2025        <div class="sv-carousel__slide">
2026          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
2027            <a href='/blog/article/214378-0/vietnam-eng/the-concept-of-placemaking.aspx' class='sv-card__image'>
2028              <div class='vx_image sv-image-treatment'>
2029                <img height='155' width='155' src='https://208.v4.savills-vx.com/_images/2401-blog-16(1).jpg?1790538519.15972'>
2030              </div>
2031            </a>
2032            <div class="sv-card__content">
2033              <div class="sv-card__content-inner">
2034                <header>
2035                  <p class="sv-card-meta">
2036                      <span class="sv-card-meta__data">Place</span>
2037                      <time class="sv-card-meta__date" datetime="2024-01-15">
2038                            15 January 2024 
2039                      </time>
2040                    </p>
2041                  <h3 class="vx_text sv-card-title " id="txt_29">
2042                    <!--<a href='/research_articles//214378-0'></a> -->
2043            <a href='/blog/article/214378-0/vietnam-eng/the-concept-of-placemaking.as
2043px'>The concept of Placemaking</a>
2044                  </h3>
2045                </header>
2046              </div>
2047              <div class="sv-card-tags-container sv--inline"><a title="asia pacific" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/asia-pacific" class="sv-tag sv--subtle">asia pacific</a><a title="Bất Động Sản Hà Nội" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Bất-Động-Sản-Hà-Nội" class="sv-tag sv--subtle">Bất Động Sản Hà Nội</a></div>
2048            </div>
2049          </article>
2050        </div>
2051      
2052        <div class="sv-carousel__slide">
2053          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
2054            <a href='/blog/article/214311-0/vietnam-eng/how-to-establish-a-real-estate-brand--savills-place-client-testimonials.aspx' class='sv-card__image'>
2055              <div class='vx_image sv-image-treatment'>
2056                <img height='155' width='155' src='https://208.v4.savills-vx.com/_images/001(1).jpg?1790538519.15972'>
2057              </div>
2058            </a>
2059            <div class="sv-card__content">
2060              <div class="sv-card__content-inner">
2061                <header>
2062                  <p class="sv-card-meta">
2063                      <span class="sv-card-meta__data">Place</span>
2064                      <time class="sv-card-meta__date" datetime="2024-01-08">
2065                            08 January 2024 
2066                      </time>
2067                    </p>
2068                  <h3 class="vx_text sv-card-title " id="txt_29">
2069                    <!--<a href='/research_articles//214311-0'></a> -->
2070            <a href='/blog/article/214311-0/vietnam-eng/how-to-establish-a-real-estate-brand--savills-place-client-testimonials.aspx'>How To Establish A Real Estate Brand: Savills Place Client Testimonials</a>
2071                  </h3>
2072                </header>
2073              </div>
2074              <div class="sv-card-tags-container sv--inline"><a title="Brand strategy" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Brand-strategy" class="sv-tag sv--subtle">Brand strategy</a><a title="Branding" href="https://www.savills.com.vn/insight-and-opinion/tagged-articles/Branding" class="sv-tag sv--subtle">Branding</a></div>
2075            </div>
2076          </article>
2077        </div>
2078      
2079        <div class="sv-carousel__slide">
2080          <article class="sv-card sv--listing-block sv--fixed-height vx-blog-image">
2081            <a href='/insight-and-opinion/savills-news/214225/why-occupiers-should-consider-multi-generational-offices-' class='sv-card__image'>
2082              <div class='vx_image sv-image-treatment'>
2083                <img height='155' width='155' src='https://news.savills.asia/_images/toà-tháp-văn-phòng-technopark-tower.jpg?1790538519.15972'>
2084              </div>
2085            </a>
2086            <div class="sv-card__content">
2087              <div class="sv-card__content-inner">
2088                <header>
2089                  <p class="sv-card-meta">
2090                      <span class="sv-card-meta__data">Place</span>
2091                      <time class="sv-card-meta__date" datetime="2023-12-26">
2092                            26 December 2023 
2093                      </time>
2094                    </p>
2095                  <h3 class="vx_text sv-card-title " id="txt_29">
2096                    <!--<a href='/research_articles//214225-0'></a> -->
2097            <a href='/insight-and-opinion/savills-news/214225/why-occupiers-should-consider-multi-generational-offices-'>Why Occupiers Should Consider Multi-Generational Offices?</a>
2098                  </h3>
2099                </header>
2100              </div>
2101              
2102            </div>
2103          </article>
2104        </div>
2105      
2106      
2107  </div>
2108  <button class="sv-carousel__nav sv--next">Next</button>
2109</div> 
2110      
2111    </div>
2112    <!--   <div class="sv-view-lt-sml sv-contained sv-spacer sv--xsml-space-lrg">
2113          <a href="#" class="sv-button  sv--tertiary">
2114            View all Articles
2115          </a> 
2116        </div>--> 
2117  </section>
2118</div></main>
2119
2120<script>
2121/* Combo from v3 */
2122    var _scripts = ['https://admin.euro.savills.co.uk/_js/ejs.min.js', 'https://search.savills.com/js/endpoints.js', 'https://admin.euro.savills.co.uk/_js/savills.core.js?v=181220-1'];
2123    function createScriptTag() {
2124      var script = _scripts.shift();
2125      if (!script) return;
2126      var js = document.createElement('script');
2127      js.src = script;
2128      js.onload = function () {
2129        createScriptTag();
2130      };
2131      var s = document.getElementsByTagName('script')[0];
2132      s.parentNode.insertBefore(js, s);
2133    }
2134    createScriptTag();
2135    
2136    </script>
2136
2137    
2138    
2138<script src="https://www.google.com/jsapi"></script>
2138
2139    
2139<script src="https://admin.euro.savills.co.uk/_js/savills.vx-functions.js"></script>
2139
2140
2141        
2142    </main>
2143    <footer class="sv-footer">
2144      <div class="sv-contained">
2145  <div class="sv-footer__header">
2146    <div class="sv-footer__inner">
2147      <div class="sv-newsletter-signup sv-js-modules " data-sv-modules="newsletterSignup" style="display:none;">
2148        <div class="sv-newsletter-signup__container">
2149          <span class="sv-newsletter-signup__label">
2150            <p>Subscribe to receive exclusive news and listings</p>
2151          </span> 
2152          <div class="sv-newsletter-signup__form-container sv-js-modules" data-sv-modules="validation">
2153            <div class="sv-newsletter-signup__form-elements-container">
2154              <span class="sv-newsletter-signup__form-item sv-newsletter-signup__name">
2155                <div class="sv-custom-input sv-js-modules sv-input-optional" data-sv-modules="textInput">
2156                  <input id="vx_form_element_1711" name="VxForm_" placeholder="Name" type="text" />
2157                </div>
2158              </span> 
2159              <span class="sv-newsletter-signup__form-item sv-newsletter-signup__email">
2160                <div class="sv-custom-input sv-js-modules" data-sv-modules="textInput">
2161                  <input id="email_721" name="VxForm_" placeholder="Email Address*" type="email" data-sv-validation-rules="email" />
2162                </div>
2163              </span> 
2164            </div>
2165            <span class="sv-newsletter-signup__form-item sv-newsletter-signup__submit">
2166              <button type="submit" name="button_1500641402420" class="sv-button" data-sv-validation-trigger="true"> Send</button>
2167            </span> 
2168          </div>
2169        </div>
2170        <div class="sv-newsletter-signup__result">
2171          <div class="sv-newsletter-signup__success">
2172            <p>Success! You are now subscribed to the Savills mailing list.</p>
2173          </div>
2174          <div class="sv-newsletter-signup__failure">
2175            <p>Sorry, something went wrong.</p>
2176          </div>
2177        </div>
2178      </div>
2179    </div>
2180  </div>
2181
2182  <div class="sv-footer__body">
2183    <div class="sv-footer__inner">
2184
2185      <!-- CỘT 1: RESIDENTIAL PROPERTY -->
2186      <div class="sv-col sv--sml-12 sv--med-5 sv-footer__info">
2187        <p id="txt_1001" class="vx_text vx_include_footer sv-footer__heading">Residential Property</p>
2188        
2189        <!-- 1.1 For Sale -->
2190        <div class="sv-col sv--xsml-4">
2191          <p id="txt_1004" class="vx_text vx_include_footer sv-footer__subheading">FOR SALE</p>
2192          <ul class="sv-footer__list">
2193            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-for-sale/vietnam" title="Property for Sale in Vietnam">Property for Sale in Vietnam</a></li>
2194            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/houses-for-sale/vietnam" title="Houses for Sale in Vietnam">Houses for Sale in Vietnam</a></li>
2195            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-for-sale/vietnam/ha-noi" title="Property for sale in Hanoi">Property for sale in Hanoi</a></li>
2196            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-for-sale/vietnam/da-nang" title="Property for sale in Danang">Property for sale in Danang</a></li>
2197            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-for-sale/vietnam/ho-chi-minh" title="Property for sale in Ho Chi Minh City">Property for sale in Ho Chi Minh City</a></li>
2198            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/flats-for-sale/vietnam" title="Apartment for sale">Apartment for sale</a></li>
2199            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/penthouses-for-sale/vietnam" title="Penthouse for sale">Penthouse for sale</a></li>
2200            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/villas-for-sale/vietnam" title="Villa for sale">Villa for sale</a></li>
2201          </ul>
2202        </div>
2203
2204        <!-- 1.2 For Rent -->
2205        <div class="sv-col sv--xsml-4">
2206          <p id="txt_1004" class="vx_text vx_include_footer sv-footer__subheading">FOR RENT</p>
2207          <ul class="sv-footer__list">
2208            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-to-rent/vietnam/ha-noi" title="Property to rent in Hanoi">Property for rent in Hanoi</a></li>
2209            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-to-rent/vietnam/da-nang" title="Property to rent in Danang">Property for rent in Danang</a></li>
2210            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/property-to-rent/vietnam/ho-chi-minh" title="Property to rent in Ho Chi Minh City">Property for rent in Ho Chi Minh City</a></li>
2211            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/flats-to-rent/vietnam" title="Apartment for rent">Apartment for rent</a></li>
2212            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/penthouses-to-rent/vietnam" title="Penthouse for rent">Penthouse for rent</a></li>
2213            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/serviced-apartments-to-rent/vietnam" title="Serviced apartment for rent">Serviced apartment for rent</a></li>
2214            <li class="sv-footer__list-item"><a href="https://search.savills.com/vn/en/list/studios-to-rent/vietnam" title=">Studio for rent">Studio for rent</a></li>
2215          </ul>
2216        </div>
2217
2218        <!-- 1.3 International Property -->
2219        <div class="sv-col sv--xsml-4">
2220          <p id="txt_1010" class="vx_text vx_include_footer sv-footer__subheading">INTERNATIONAL</p>
2221          <ul class="sv-footer__list">
2222            <li class="sv-footer__list-item"><a href="/residential/international-projects.aspx" title="International Residential">International Residential</a></li>
2223            <li class="sv-footer__list-item"><a href="/residential/international-projects.aspx#uk" title="Property for sale in the UK">Property for sale in the UK</a></li>
2224            <li class="sv-footer__list-item"><a href="/residential/international-projects.aspx#australia" title="Property for sale in Australia">Property for sale in Australia</a></li>
2225          </ul>
2226        </div>
2227      </div>
2228
2229      <!-- CỘT 2: COMMERCIAL LEASING & OFFICES -->
2230      <div class="sv-col sv--sml-4 sv--med-2">
2231        <p id="txt_1002" class="vx_text vx_include_footer sv-footer__heading">Commercial Leasing</p>
2232        <ul class="sv-footer__list">
2233          <li class="sv-footer__list-item"><a href="/services/leasing/office.aspx" title="Office property for rent">Office for lease</a></li>
2234          <li class="sv-footer__list-item"><a href="/services/leasing/retail.aspx" title="Retail property for rent">Retail spaces for lease</a></li>
2235        </ul>
2236        
2237        <br />
2238        <p id="txt_1010" class="vx_text vx_include_footer sv-footer__heading">Offices</p>
2239        <ul class="sv-footer__list">
2240          <li class="sv-footer__list-item"><a href="/offices/hanoi.aspx" title="Hanoi office">Hanoi office</a></li>
2241          <li class="sv-footer__list-item"><a href="/offices/ho-chi-minh-city.aspx" title="HCMC office">HCMC office</a></li>
2242          <li class="sv-footer__list-item"><a href="/talk-to-us/office.aspx" title="Find an office worldwide">Find an office worldwide</a></li>
2243        </ul>
2244      </div>
2245
2246      <!-- CỘT 3: SERVICES -->
2247      <div class="sv-col sv--sml-4 sv--med-2">
2248        <p id="txt_1005" class="vx_text vx_include_footer sv-footer__heading">Services</p>
2249        <ul class="sv-footer__list">
2250          <li class="sv-footer__list-item"><a href="/services/advisory.aspx" title="Advisory">Advisory</a></li>
2251          <li class="sv-footer__list-item"><a href="/services/investment.aspx" title="Investment">Investment</a></li>
2252          <li class="sv-footer__list-item"><a href="/residential/" title="Residential">Residential</a></li>
2253          <li class="sv-footer__list-item"><a href="https://industrial.savills.com.vn/" title="Industrial">Industrial</a></li>
2254          <li class="sv-footer__list-item"><a href="/services/leasing.aspx" title="Leasing">Commercial Leasing</a></li>
2255          <li class="sv-footer__list-item"><a href="/services/property-management.aspx" title="Property Management">Property Management</a></li>
2256          <li class="sv-footer__list-item"><a href="/services/advisory/research.aspx" title="Research">Research</a></li>
2257          <li class="sv-footer__list-item"><a href="/services/advisory/valuation-services.aspx" title="Valuation">Valuation</a></li>
2258          <li class="sv-footer__list-item"><a href="/services/advisory/banking-corporate.aspx" title="Banking & Corporate">Banking & Corporate</a></li>
2259          <li class="sv-footer__list-item"><a href="/services/place.aspx" title="Place">Place</a></li>
2260          <li class="sv-footer__list-item"><a href="/services/hotel.aspx" title="Hotel">Hotel</a></li>
2261          <li class="sv-footer__list-item"><a href="/services/private-office.aspx" title="Private Office">Private Office</a></li>
2262          <li class="sv-footer__list-item"><a href="/services/global-occupier-services.aspx" title="Global Occupier Services">Global Occupier Services</a></li>
2263        </ul>
2264      </div>
2265
2266      <!-- CỘT 4: MORE INFORMATION & TALK TO US -->
2267      <div class="sv-col sv--sml-4 sv--med-3">
2268        <p id="txt_1010" class="vx_text vx_include_footer sv-footer__heading">More Information</p>
2269        <ul class="sv-footer__list">
2270          <li class="sv-footer__list-item"><a href="/insight-and-opinion/" title="Accessibility">Insight & Option</a></li>
2271          <li class="sv-footer__list-item"><a href="/insight-and-opinion/research.aspx" title="Accessibility">Research Articles</a></li>
2272          <li class="sv-footer__list-item"><a href="/footer/accessibility.aspx" title="Accessibility">Accessibility</a></li>
2273          <li class="sv-footer__list-item"><a href="/footer/privacy-policy.aspx" title="Privacy & Cookies">Privacy & Cookies</a></li>
2274          <li class="sv-footer__list-item"><a href="#" class="sv-cookie-management-link" title="Manage Cookies">Manage Cookies</a></li>
2275          <li class="sv-footer__list-item"><a href="/footer/site-map.aspx" title="Sitemap">Sitemap</a></li>
2276          <li class="sv-footer__list-item"><a href="/footer/terms-and-conditions.aspx" title="Terms & Conditions">Terms & Conditions</a></li>
2277          <li class="sv-footer__list-item">
2277<a href="/footer/personal-data-processing.aspx" title="Personal data processing">Personal Data Processing</a></li>
2278        </ul>
2279        
2280        <br/>
2281        <p id="txt_1010" class="vx_text vx_include_footer sv-footer__heading">Talk to Us</p>
2282        <ul class="sv-footer__list">
2283          <li class="sv-footer__list-item"><a href="/talk-to-us/careers.aspx" title="Careers with Savills">Careers with Savills</a></li> 
2284          <li class="sv-footer__list-item"><a href="/talk-to-us/office.aspx" title="Find a Savills Office">Find a Savills Office</a></li>
2285          <li class="sv-footer__list-item"><a href="/talk-to-us/people.aspx" title="Find a Savills Employee">Find a Savills Employee</a></li>
2286        </ul>
2287      </div>
2288
2289    </div>
2290  </div>
2291</div>
2292
2293<!-- COPYRIGHT DÒNG CUỐI -->
2294<div class="sv-footer__footer">
2295  <div class="sv-contained">
2296    <div class="sv-footer__inner">
2297      <div class="sv-col sv--sml-7 sv--med-8">
2298        <p id="txt_1012" class="vx_text vx_include_footer sv-smallprint">All content © copyright 
2298<script type="text/javascript">document.write(new Date().getFullYear());</script>
2298 Savills Vietnam. All rights reserved.</p>
2299      </div>
2300      <div class="sv-col sv--sml-5 sv--med-4">
2301        <div class="sv-social sv--inverse">
2302          <ul class="sv-social__group">
2303            <li class="sv-social__item"><a href="https://www.linkedin.com/company/savills-vietnam-company-limited" target="_blank" class="sv-social__action sv--linkedin"> LinkedIn</a></li>
2304            <li class="sv-social__item"><a href="https://www.instagram.com/savillsvn" target="_blank" class="sv-social__action sv--instagram">Instagram</a></li>
2305            <li class="sv-social__item"><a href="https://www.facebook.com/SavillsVietnam" target="_blank" class="sv-social__action sv--facebook">Facebook</a></li>
2306            <li class="sv-social__item"><a href="https://www.youtube.com/user/SAVILLSVIETNAM" target="_blank" class="sv-social__action sv--youtube">YouTube</a></li>
2307          </ul>
2308        </div>
2309      </div>
2310    </div>
2311  </div>
2312</div>
2313    </footer>
2314    
2314<script>
2315
2316var _scripts = ['https://admin.euro.savills.co.uk/_js/ejs.min.js', 'https://search.savills.com/js/endpoints.js', 'https://admin.euro.savills.co.uk/_js/savills.core.v1.5.js'];
2317function createScriptTag() {
2318  var script = _scripts.shift();
2319  if (!script) return;
2320  var js = document.createElement('script');
2321  js.src = script;
2322  js.onload = function () {
2323    createScriptTag();
2324  };
2325  var s = document.getElementsByTagName('script')[0];
2326  s.parentNode.insertBefore(js, s);
2327}
2328createScriptTag();
2329
2330</script>
2330
2331
2332<script src="https://www.google.com/jsapi"></script>
vendor: 2 bytes, line 2332
2332
2333<script src="https://admin.euro.savills.co.uk/_js/savills.vx-functions.js"></script>
2333
2334
2335  </body>
2336</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.