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https://www.shopware.com/_nuxt/fPMgJ7t8.js

js shopware.com collected 2026-09-24 07:51:26 UTC 97,209 bytes, 1 lines download raw bytes

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1ht stehen. Wir haben stets ein Auge auf kommende Marktentwicklungen, um die Möglichkeiten der Content-Erstellung weiter auszubauen. Derzeit fügen wir rollenbasierte Veröffentlichungsprozesse hinzu, damit Teams effektiver zusammenarbeiten können. Außerdem werden wir unser CMS mit benutzerdefinierten Content-Arten erweitern, um unseren Händlern einen noch größeren Funktionsumfang zu bieten."}},author:{t:0,b:{t:2,i:[{t:3}],s:"Marie Reckendrees"}},position:{t:0,b:{t:2,i:[{t:3}],s:"Product Manager bei Shopware"}}},form:{title:{t:0,b:{t:2,i:[{t:3}],s:"Der ultimative Customer Experience Guide"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Was wollen deine Kunden wirklich? Wie hebst du dich vom Wettbewerb ab? Und welche Tools benötigst du, um dein Unternehmenswachstum zu beschleunigen? Dieser Guide verrät es dir. Mit wertvollen Informationen und aktuellen Forschungsergebnissen unterstützen wir deinen Erfolg im digitalen Handel."}}}},it:{intro:{subtitle:{t:0,b:{t:2,i:[{t:3}],s:"Le esperienze di acquisto"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Distinguiti con un'esperienza di marca indimenticabile"}},imgAlt:{paintingSupplies:{t:0,b:{static:"",t:2,i:[]}},missPompadourShop:{t:0,b:{t:2,i:[{t:3}],s:"Negozio online Miss Pompadour, vendita di vernici"}},koroShop:{t:0,b:{t:2,i:[{t:3}],s:"Negozio online Koro, vendita di alimenti"}},foodMood:{t:0,b:{static:"",t:2,i:[]}},drykornShop:{t:0,b:{t:2,i:[{t:3}],s:"Negozio online Drykorn, vendita di abbigliamento"}},coatingColors:{t:0,b:{static:"",t:2,i:[]}}}},contentCommerce:{title:{t:0,b:{t:2,i:[{t:3}],s:"L'integrazione perfetta tra contenuti e commercio"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Trasforma il tuo negozio online da un semplice canale di vendita digitale in un'avventura di marca coinvolgente. Lascia che i tuoi contenuti parlino e vendano i tuoi prodotti. Progetta un palcoscenico che esprima l'identità della tua azienda e si connetta con i clienti a un livello profondo e in ogni punto di contatto."}}},benefits:[{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-storefront-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Merchandising digitale di alto livello"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Modella il percorso del cliente sfruttando appieno i dati del tuo commercio. Aumenta il volume degli ordini e il valore degli ordini con il CMS integrato di Shopware."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Storefront icon"}}},{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-dashboard-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Pronto all'uso e facile da usare"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Nessuna programmazione, nessuna competenza di design. Trascina e rilascia il tuo layout con blocchi predefiniti completamente reattivi. Intuitivo, flessibile e altamente personalizzabile."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Dashboard icon"}}},{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-thumbs-up-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Coinvolgimento dei clienti e fidelizzazione del marchio"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Che si tratti di B2C o B2B, ottieni riconoscimento su tutti i canali di vendita e trasforma i clienti in fan fedeli della tua azienda."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Thumbs up icon"}}}],actionBoxes:{guide:{title:{t:0,b:{t:2,i:[{t:3}],s:"La guida definitiva all'esperienza del cliente"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Supportiamo il tuo successo nel commercio digitale con informazioni preziose e le ultime ricerche."}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Scarica la guida gratuita"}},href:{t:0,b:{t:2,i:[{t:3}],s:"#customer-experience-guide"}}}},contact:{title:{t:0,b:{t:2,i:[{t:3}],s:"Hai domande?"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Richiedi la tua consulenza personale o una demo di Shopware. Dicci di cosa hai bisogno e lo realizzeremo."}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Contattaci"}}}}},newStandards:{title:{t:0,b:{t:2,i:[{t:3}],s:"Il nuovo standard nel commercio digitale "}},desc:{paragraph1:{t:0,b:{t:2,i:[{t:3}],s:"Il commercio digitale ha visto una crescita esponenziale negli ultimi anni, non ultima accelerata dalla pandemia globale. Lo shopping online sta diventando sempre più forte e progressivo sotto ogni aspetto. Allo stesso tempo, la tua concorrenza sta diventando sempre più forte e agguerrita."}},paragraph2:{t:0,b:{t:2,i:[{t:3}],s:"Come ti distingui? Perché i clienti dovrebbero scegliere te e non la concorrenza? C
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Non vediamo l'ora di incontrarti!"}}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Contattaci"}}},imgAlt:{leonie:{t:0,b:{t:2,i:[{t:3}],s:"Donna che sorride e si trova in un'area ufficio."}},headset:{t:0,b:{t:2,i:[{t:3}],s:"Icona di cuffie"}}}},quote:{avatar:{t:0,b:{t:2,i:[{t:3}],s:"avatar-marie-reckendrees"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Shopping Experiences consente ai nostri commercianti di utilizzare appieno tutti i dati rilevanti, modellare i percorsi dei clienti e garantire che i consumatori possano trovare i prodotti che amano acquistare. Monitoriamo costantemente gli sviluppi del mercato per ampliare ulteriormente le possibilità di creazione dei contenuti. Attualmente stiamo aggiungendo processi di pubblicazione basati sui ruoli che supporteranno i membri del team a collaborare in modo più efficace. 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1,form:{title:{t:0,b:{t:2,i:[{t:3}],s:"La guida definitiva all'esperienza cliente"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Cosa vogliono davvero i tuoi clienti? Come ti distingui dai tuoi concorrenti? E quali strumenti ti servono per accelerare la crescita del tuo business? Questa guida lo rivela tutto. Con informazioni preziose supportate dalle ultime ricerche, supportiamo il tuo successo nel commercio digitale."}}}},nl:{intro:{subtitle:{t:0,b:{t:2,i:[{t:3}],s:"De winkelervaringen"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Opvallen met een onvergetelijke merkervaring"}},imgAlt:{paintingSupplies:{t:0,b:{static:"",t:2,i:[]}},missPompadourShop:{t:0,b:{t:2,i:[{t:3}],s:"De onlinewinkel van Miss Pompadour, waar verf wordt verkocht"}},koroShop:{t:0,b:{t:2,i:[{t:3}],s:"Koro-webwinkel, waar levensmiddelen worden verkocht"}},foodMood:{t:0,b:{static:"",t:2,i:[]}},drykornShop:{t:0,b:{t:2,i:[{t:3}],s:"Drykorn-webwinkel, waar kleding wordt verkocht"}},coatingColors:{t:0,b:{static:"",t:2,i:[]}}}},contentCommerce:{title:{t:0,b:{t:2,i:[{t:3}],s:"De onberispelijke integratie van content en commerce"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Transformeer je etalage van een eenvoudig digitaal verkoopkanaal naar een boeiend merkavontuur. Laat je content het werk doen en verkoop je producten. Ontwerp een podium dat je bedrijfsidentiteit uitdrukt en op een diepgaand niveau en bij elk contactpunt verbinding maakt met klanten."}}},benefits:[{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-storefront-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Uitmuntende digitale merchandising"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Vorm de klantreis door je handelsgegevens volledig te benutten. Verhoog het ordervolume en de orderwaarde met het geïntegreerde CMS van Shopware."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Storefront icon"}}},{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-dashboard-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Klaar voor gebruik en eenvoudig te gebruiken"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Geen codering, geen ontwerpvaardigheden. Sleep en plaats je lay-out met volledig responsieve, vooraf gedefinieerde blokken. Intuïtief, flexibel en zeer aanpasbaar."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Dashboard icon"}}},{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-thumbs-up-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Klantbetrokkenheid en merkloyaliteit"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Of het nu B2C of B2B is, krijg erkenning op alle verkoopkanalen en verander klanten in loyale fans van je bedrijf."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Thumbs up icon"}}}],actionBoxes:{guide:{title:{t:0,b:{t:2,i:[{t:3}],s:"De ultieme gids voor klantervaring"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"We ondersteunen je digitale commerce succes met waardevolle informatie en het nieuwste onderzoek."}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Download de gratis gids"}},href:{t:0,b:{t:2,i:[{t:3}],s:"#customer-experience-guide"}}}},contact:{title:{t:0,b:{t:2,i:[{t:3}],s:"Vragen?"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Vraag je persoonlijke consultatie of Shopware-demo aan. Vertel ons wat je nodig hebt, en wij zorgen ervoor."}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Neem contact op"}}}}},newStandards:{title:{t:0,b:{t:2,i:[{t:3}],s:"De nieuwe standaard in digitale commerce "}},desc:{paragraph1:{t:0,b:{t:2,i:[{t:3}],s:"Digitale commerce heeft de afgelopen jaren een exponentiële groei doorgemaakt, niet in de laatste plaats versneld door de wereldwijde pandemie. Online winkelen groeit sterker en progressiever in alle opzichten. Tegelijkertijd wordt je concurrentie sterker en feller."}},paragraph2:{t:0,b:{t:2,i:[{t:3}],s:"Hoe val je op? Waarom zouden klanten voor jou kiezen en niet voor je concurrentie? Wat maakt jouw producten en diensten uniek? Hoe communiceer je je USP?"}},paragraph3:{t:0,b:{t:2,i:[{t:3}],s:"In een digitaal tijdperk waarin mensen meer keuze hebben dan ooit, zoeken ze echt naar authenticiteit, verbinding en de mogelijkheid om deel te nemen aan een uitgebreide merkervaring."}}}},inspireConnect:{title:{t:0,b:{t:2,i:[{t:3}],s:"Inspireer. Verbind. Sta op!"}},desc:{paragraph1:{t:0,b:{t:2,i:[{t:3}],s:"Elke aankoopbeslissing is een emotionele beslissing. Dat geldt zowel voor B2B als voor B2C. Creëer boeiende content om waarde toe te voegen en de voordelen van je producten te benadrukken. Creëer sfeer en wek een emotionele reactie op. Door je merkpersoonlijkheid en waar je bedrijf voor staat te uiten met een doelgerichte contentstrategie, win je vertrouwen en geloofwaardigheid. Je bouwt een relatie op met klanten die veel verder gaat dan de korte momenten van een enkele aankoop."}},paragraph2:{t:0,b:{t:2,i:[{t:3}],s:"Door altijd de gebruikerservaring centraal te stellen bij de ontwikkeling van onze producten, is Shopware een pionier geweest in storytelling in digitale commerce. De Shopping Experiences is een kernfunctie van ons innovatieve CMS die content en commerce in één samenhangende strategie samenbrengt."}}},keyfacts:[{desc:{t:0,b:{t:2,i:[{t:3}],s:"Klantloyaliteit"}}},{desc:{t:0,b:{t:2,i:[{t:3}],s:"Verhoogde omzet"}}},{desc:{t:0,b:{t:2,i:[{t:3}],s:"Verminderde kosten"}}},{desc:{t:0,b:{t:2,i:[{t:3}],s:"Merkherkenning"}}}],imgAlt:{t:0,b:{t:2,i:[{t:3}],s:'Shopping Experience-functie wordt weergegeven in Shopware. In het midden zijn twee zomerse afbeeldingen met de tekst "Fresh ideas for hot summer days". Het instellingenhulpmiddel voor de functie bevindt zich aan de rechterkant.'}}},keyFunctionalities:{intro:{title:{t:0,b:{t:2,i:[{t:3}],s:"De winkelervaringen: Belangrijkste functies"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Shopping Experiences is een intrinsiek onderdeel van ons geïntegreerde CMS – klaar voor gebruik, of het nu cloud- of zelfgehost is. Ontwerp indrukwekkende content door je hele online winkel, van landingspagina's tot product- en overzichtspagina's. Moeiteloos en snel. Gepolijst en intuïtief. Elk apparaat, elk moment, overal ter wereld."}}},dragAndDrop:{title:{t:0,b:{t:2,i:[{t:3}],s:"Sleep en plaats"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Ontwerp je paginalay-out met drag and drop en volledig responsieve, vooraf gedefinieerde blokken – geen programmeer- of ontwerpvaardigheden vereist. Intuïtief, flexibel en zeer aanpasbaar."}}},quickView:{title:{t:0,b:{t:2,i:[{t:3}],s:"Snel bekijken"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Houd klanten bezig. Schakel quick view in om relevante productdetails weer te geven terwijl de klant betrokken blijft en op de pagina blijft."}}},rulebasedVisibility:{title:{t:0,b:{t:2,i:[{t:3}],s:"Regelgebaseerde zichtbaarheid"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Creëer individuele content en gerichte klantreizen. Bepaal welke content je aan specifieke doelgroepen toont op specifieke momenten."}}},benefits:[{title:{t:0,b:{t:2,i:[{t:3}],s:"Datamapping"}},tooltip:{t:0,b:{t:2,i:[{t:3}],s:"Met datamapping kunt u dynamisch inhoud toevoegen aan uw product- of categoriepagina's. Dit vermindert de kans op fouten, draagt bij aan de standaardisatie van uw gegevens en versnelt uw workflow."}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Versnel je workflows door één lay-out aan meerdere pagina's toe te wijzen en content automatisch te laden met datamapping."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Scroll navigatie"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Deel de lay-out van uw pagina in overzichtelijke secties in, zodat klanten de inhoud en producten die ze zoeken gemakkelijker kunnen vinden."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Form Builder"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Gebruik de Form Builder om individuele formulieren te maken in overeenstemming met uw merk-ID, zoals nieuwsbrief- en contactformulieren."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Blokzichtbaarheid"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Bepaal welke contentblokken zichtbaar zijn voor gerichte klanten met de"}},href:{t:0,b:{t:2,i:[{t:3}],s:"/nl/products/rule-builder/"}},external:!1,linkText:{t:0,b:{t:2,i:[{t:3}],s:"Rule Builder"}},section2:{t:0,b:{t:2,i:[{t:3}],s:", bijvoorbeeld promotiebanners voor nieuwe klanten."}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Eenvoudige app-integratie"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Pas uw content en UX-ontwerp verder aan met Shopware’s headless CMS en de eenvoudige integratie van apps uit de"}},href:{t:0,b:{t:2,i:[{t:3}],s:"https://store.shopware.com/en/"}},external:!0,linkText:{t:0,b:{t:2,i:[{t:3}],s:"Shopware Store"}},section2:{t:0,b:{t:2,i:[{t:3}],s:"."}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Uitbreidbaar"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Open source en ontwikkelaarsvriendelijk! Breid het CMS uit volgens uw behoeften en ontwerp individuele contentelementen voor een consistent bedrijfsontwerp."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Shopware Publisher"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Gebruik Shopware Publisher om samen te werken met je team – waar ter wereld je ook bent. Maximaliseer je contentproductie en bereik meer klanten."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Digital Sales Rooms"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Wees voorloper in digitale commerce-innovatie! Bied uitstekende klantervaringen met"}},href:{t:0,b:{t:2,i:[{t:3}],s:"/nl/products/digital-sales-rooms/"}},external:!1,linkText:{t:0,b:{t:2,i:[{t:3}],s:"Digital Sales Rooms"}},section2:{t:0,b:{t:2,i:[{t:3}],s:"."}}}]},hereForYou:{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-headset-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"We zijn er voor u"}},desc:{section1:{t:0,b:{t:2,i:[{t:3}],s:"Heeft u complexe eisen of ambitieuze plannen? Laten we praten! Ons gespecialiseerde"}},href:{t:0,b:{t:2,i:[{t:3}],s:"/nl/partner/bureau/"}},linkText:{t:0,b:{t:2,i:[{t:3}],s:"partnernetwerk"}},section2:{t:0,b:{t:2,i:[{t:3}],s:"staat aan uw zijde met deskundige kennis en ontwikkelaarsondersteuning. Vertel ons wat u nodig heeft, en wij zorgen ervoor dat het gebeurt. Vraag uw persoonlijke consultatie of Shopware-demo aan. We kijken ernaar uit u te ontmoeten!"}}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Neem contact op"}}},imgAlt:{leonie:{t:0,b:{t:2,i:[{t:3}],s:"Vrouw glimlacht en staat in een kantoorruimte."}},headset:{t:0,b:{t:2,i:[{t:3}],s:"Headset-pictogram"}}}},quote:{avatar:{t:0,b:{t:2,i:[{t:3}],s:"avatar-marie-reckendrees"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Shopping Experiences stelt onze handelaren in staat om alle relevante gegevens volledig te benutten, klantreizen vorm te geven en ervoor te zorgen dat consumenten de producten kunnen vinden die ze graag kopen. We houden altijd een scherp oog op aankomende marktontwikkelingen om de mogelijkheden voor contentcreatie verder uit te breiden. Momenteel voegen we rolgebaseerde publicatieprocessen toe die teamleden helpen effectiever samen te werken. We zullen ons CMS verder verbeteren met aangepaste inhoudstypen om onze handelaren nog meer functionele mogelijkheden te bieden."}},author:{t:0,b:{t:2,i:[{t:3}],s:"Marie Reckendrees"}},position:{t:0,b:{t:2,i:[{t:3}],s:"Product Manager bij Shopware"}}}
1,form:{title:{t:0,b:{t:2,i:[{t:3}],s:"De ultieme gids voor klantervaring"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Wat willen uw klanten echt? Hoe onderscheidt u zich van uw concurrenten? En welke tools heeft u nodig om uw bedrijfsgroei te versnellen? Deze gids onthult het allemaal. Met waardevolle informatie ondersteund door het nieuwste onderzoek, ondersteunen we uw digitale commerce-succes."}}}},fr:{intro:{subtitle:{t:0,b:{t:2,i:[{t:3}],s:"Les expériences d'achat"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Démarquez-vous avec une expérience de marque inoubliable"}},imgAlt:{paintingSupplies:{t:0,b:{static:"",t:2,i:[]}},missPompadourShop:{t:0,b:{t:2,i:[{t:3}],s:"Boutique en ligne Miss Pompadour, vendant de la peinture"}},koroShop:{t:0,b:{t:2,i:[{t:3}],s:"Boutique en ligne Koro, vendant de la nourriture"}},foodMood:{t:0,b:{static:"",t:2,i:[]}},drykornShop:{t:0,b:{t:2,i:[{t:3}],s:"Boutique en ligne Drykorn, vendant des vêtements"}},coatingColors:{t:0,b:{static:"",t:2,i:[]}}}},contentCommerce:{title:{t:0,b:{t:2,i:[{t:3}],s:"L'intégration impeccable du contenu et du commerce"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Transformez votre vitrine en ligne, qui n’est plus un simple canal de vente numérique, en une aventure captivante autour de votre marque. Laissez votre contenu parler de lui-même et vendre vos produits. Créez un espace qui reflète votre identité d’entreprise et qui établit un lien profond avec vos clients à chaque point de contact."}}},benefits:[{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-storefront-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Merchandising numérique supérieur"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Façonnez le parcours client en utilisant pleinement vos données commerciales. Augmentez le volume et la valeur des commandes grâce au CMS intégré de Shopware."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Icône de vitrine"}}},{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-dashboard-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Prêt à l'emploi et facile à utiliser"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Pas de codage, pas de compétences en design. Glissez et déposez votre mise en page avec des blocs prédéfinis entièrement réactifs. Intuitif, flexible et hautement personnalisable."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Icône de tableau de bord"}}},{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-thumbs-up-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Engagement client et fidélité à la marque"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Que ce soit B2C ou B2B, gagnez en reconnaissance sur tous les canaux de vente et transformez vos clients en fans fidèles de votre entreprise."}},imgAlt:{t:0,b:{t:2,i:[{t:3}],s:"Icône de pouce levé"}}}],actionBoxes:{guide:{title:{t:0,b:{t:2,i:[{t:3}],s:"Le guide ultime de l'expérience client"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Nous soutenons votre succès dans le commerce numérique avec des informations précieuses et les dernières recherches."}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Télécharger le guide gratuit"}},href:{t:0,b:{t:2,i:[{t:3}],s:"#customer-experience-guide"}}}},contact:{title:{t:0,b:{t:2,i:[{t:3}],s:"Des questions ?"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Demandez votre consultation personnelle ou une démo de Shopware. Dites-nous ce dont vous avez besoin, et nous le réaliserons."}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Contactez-nous"}}}}},newStandards:{title:{t:0,b:{t:2,i:[{t:3}],s:"Le nouveau standard du commerce numérique "}},desc:{paragraph1:{t:0,b:{t:2,i:[{t:3}],s:"Le commerce numérique a connu une croissance exponentielle ces dernières années, notamment accélérée par la pandémie mondiale. Le shopping en ligne devient de plus en plus fort et progressif à tous égards. Parallèlement, votre concurrence devient plus forte et plus féroce."}},paragraph2:{t:0,b:{t:2,i:[{t:3}],s:"Comment vous démarquez-vous ? Pourquoi les clients devraient-ils vous choisir vous et non votre concurrence ? Qu'est-ce qui rend vos produits et services uniques ? Comment communiquez-vous votre proposition de valeur ?"}},paragraph3:{t:0,b:{t:2,i:[{t:3}],s:"À l'ère numérique, où les choix sont plus nombreux que jamais, ce que les gens recherchent vraiment, c'est l'authenticité, la connexion et la possibilité de s'engager avec, et de faire partie d'une expérience de marque complète."}}}},inspireConnect:{title:{t:0,b:{t:2,i:[{t:3}],s:"Inspirer. Créer des liens. Se dépasser !"}},desc:{paragraph1:{t:0,b:{t:2,i:[{t:3}],s:"Toute décision d'achat est une décision émotionnelle. Cela vaut autant pour le B2B que pour le B2C. Créez du contenu captivant pour apporter une valeur ajoutée et mettre en avant les avantages de vos produits. Suscitez une ambiance et provoquez une réaction émotionnelle. En exprimant la personnalité de votre marque et les valeurs de votre entreprise à travers une stratég
1ie de contenu ciblée, vous gagnez en confiance et en crédibilité. Vous établissez ainsi avec vos clients une relation qui va bien au-delà des brefs instants d'un simple achat."}},paragraph2:{t:0,b:{t:2,i:[{t:3}],s:"Toujours en plaçant l'expérience utilisateur au centre du développement de nos produits, Shopware a été un pionnier du storytelling dans le commerce numérique. Les expériences d'achat sont une fonctionnalité clé de notre CMS innovant qui aligne contenu et commerce en une stratégie cohérente."}}},keyfacts:[{desc:{t:0,b:{t:2,i:[{t:3}],s:"Fidélité des clients"}}},{desc:{t:0,b:{t:2,i:[{t:3}],s:"Augmentation des revenus"}}},{desc:{t:0,b:{t:2,i:[{t:3}],s:"Réduction des coûts"}}},{desc:{t:0,b:{t:2,i:[{t:3}],s:"Reconnaissance de la marque"}}}],imgAlt:{t:0,b:{t:2,i:[{t:3}],s:`La fonctionnalité Shopping Experience est affichée dans Shopware. Au centre, deux images estivales avec le texte "Des idées fraîches pour des journées d'été chaudes". L'outil de configuration de la fonctionnalité se trouve sur le côté droit.`}}},keyFunctionalities:{intro:{title:{t:0,b:{t:2,i:[{t:3}],s:"Les expériences d'achat : Fonctionnalités clés"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Les expériences d'achat sont une fonctionnalité intrinsèque de notre CMS intégré – prêt à l'emploi, que ce soit dans le cloud ou en auto-hébergement. Créez un contenu époustouflant dans l'ensemble de votre boutique en ligne, des pages d'accueil aux pages produits et listes. Simple et rapide. Élégant et intuitif. Sur n'importe quel appareil, à tout moment, partout dans le monde."}}},dragAndDrop:{title:{t:0,b:{t:2,i:[{t:3}],s:"Glisser-déposer"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Concevez la mise en page de votre page avec le glisser-déposer et des blocs prédéfinis entièrement réactifs – aucune compétence en codage ou en design requise. Intuitif, flexible et hautement personnalisable."}}},quickView:{title:{t:0,b:{t:2,i:[{t:3}],s:"Vue rapide"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Keep customers browsing. Enable quick view to display relevant product details whilst letting the customer stay engaged and on the page."}}},rulebasedVisibility:{title:{t:0,b:{t:2,i:[{t:3}],s:"Visibilité basée sur des règles"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"Créez un contenu individuel et des parcours clients ciblés. Déterminez quel contenu vous montrez à des groupes cibles spécifiques à des moments précis."}}},benefits:[{title:{t:0,b:{t:2,i:[{t:3}],s:"Mappage des données"}},tooltip:{t:0,b:{t:2,i:[{t:3}],s:"Le mappage des données vous permet d'ajouter du contenu de manière dynamique à vos pages produits ou catégories. Cela réduit le risque d'erreurs, aide à standardiser vos données et accélère votre flux de travail."}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Accélérez vos flux de travail en attribuant une mise en page à plusieurs pages et en chargeant automatiquement le contenu avec le mappage des données."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Navigation par défilement"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Structurez la mise en page de votre page en sections organisées pour aider les clients à trouver le contenu et les produits qu'ils recherchent."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Form Builder"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Utilisez le Form Builder pour créer des formulaires individuels en accord avec votre identité de marque, tels que des formulaires de newsletter et de contact."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Visibilité des blocs"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Définissez quels blocs de contenu sont visibles pour les clients ciblés avec le"}},href:{t:0,b:{t:2,i:[{t:3}
1],s:"/fr/produits/rule-builder/"}},external:!1,linkText:{t:0,b:{t:2,i:[{t:3}],s:"Rule Builder"}},section2:{t:0,b:{t:2,i:[{t:3}],s:", par exemple des bannières promotionnelles pour les acheteurs pour la première fois."}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Intégration facile des applications"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Personnalisez davantage votre contenu et votre conception UX avec le CMS headless de Shopware et l'intégration facile des applications depuis le"}},href:{t:0,b:{t:2,i:[{t:3}],s:"https://store.shopware.com/en/"}},external:!0,linkText:{t:0,b:{t:2,i:[{t:3}],s:"Shopware Store"}},section2:{t:0,b:{t:2,i:[{t:3}],s:"."}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Extensible"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Open source et convivial pour les développeurs ! Étendez le CMS selon vos besoins et concevez des éléments de contenu individuels pour un design d'entreprise cohérent."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Shopware Publisher"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Utilisez Shopware Publisher pour travailler en collaboration avec votre équipe, où que vous soyez dans le monde. Optimisez la production de contenu et touchez davantage de clients."}},href:{t:0,b:{static:"",t:2,i:[]}},external:!1,linkText:{t:0,b:{static:"",t:2,i:[]}},section2:{t:0,b:{static:"",t:2,i:[]}}},{title:{t:0,b:{t:2,i:[{t:3}],s:"Digital Sales Rooms"}},tooltip:{t:0,b:{static:"",t:2,i:[]}},section1:{t:0,b:{t:2,i:[{t:3}],s:"Soyez à la pointe de l'innovation dans le commerce numérique ! Offrez des expériences client exceptionnelles avec"}},href:{t:0,b:{t:2,i:[{t:3}],s:"/fr/produits/digital-sales-rooms/"}},external:!1,linkText:{t:0,b:{t:2,i:[{t:3}],s:"Digital Sales Rooms"}},section2:{t:0,b:{t:2,i:[{t:3}],s:"."}}}]},hereForYou:{icon:{t:0,b:{t:2,i:[{t:3}],s:"icon-small-headset-black"}},title:{t:0,b:{t:2,i:[{t:3}],s:"Nous sommes là pour vous"}},desc:{section1:{t:0,b:{t:2,i:[{t:3}],s:"Vous avez des besoins complexes ou des projets particulièrement ambitieux ? Parlons-en !"}},href:{t:0,b:{t:2,i:[{t:3}],s:"/fr/partenaire/agences/"}},linkText:{t:0,b:{t:2,i:[{t:3}],s:"Notre réseau de partenaires spécialisés"}},section2:{t:0,b:{t:2,i:[{t:3}],s:"est à vos côtés pour vous apporter son expertise et son assistance technique. Dites-nous ce dont vous avez besoin, et nous nous chargerons de le réaliser. Demandez votre entretien personnalisé ou une démonstration de Shopware. Nous avons hâte de vous rencontrer !"}}},btn:{title:{t:0,b:{t:2,i:[{t:3}],s:"Contactez-nous"}}},imgAlt:{leonie:{t:0,b:{t:2,i:[{t:3}],s:"Femme souriante debout dans un espace de bureau."}},headset:{t:0,b:{t:2,i:[{t:3}],s:"Icône de casque"}}}},quote:{avatar:{t:0,b:{t:2,i:[{t:3}],s:"avatar-marie-reckendrees"}},desc:{t:0,b:{t:2,i:[{t:3}],s:"La solution « Shopping Experiences » permet à nos commerçants d’exploiter pleinement toutes les données pertinentes, de façonner le parcours client et de s’assurer que les consommateurs puissent trouver les produits qu’ils aiment acheter. Nous suivons de près les évolutions du marché afin d’élargir encore davantage les possibilités de création de contenu. Actuellement, nous mettons en place des processus de publication basés sur les rôles qui permettront aux membres des équipes de collaborer plus efficacement. Nous allons encore améliorer notre CMS en y intégrant des types de contenu personnalisés afin d’offrir à nos commerçants un éventail de fonctionnalités encore plus large."}},author:{t:0,b:{t:2,i:[{t:3}],s:"Marie Reckendrees"}},position:{t:0,b:{t:2,i:[{t:3}],s:"Product Manager at Shopware"}}}
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