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1</head><body class="base-theme"><div id="__next"><div class="min-h-screen flex flex-col justify-between"><main class="flex-1 flex flex-col"><div class="h-28 md:h-20 bg-accent-4 text-accent-1 text-center font-mono uppercase p-3 flex justify-center items-end ">Zocalo now works with commercetools! Read more about the integration that expands commercetools' capabilities and accelerates deployment on a leading commerce platform.<!-- -->Â <a class="text-white decoration-white underline" href="/news-and-insights/zocalo-integration-commercetools">Learn More</a></div><nav class="bg-light-1 border-gray-200 sticky top-0 z-30"><div class="container flex flex-wrap items-center justify-between mx-auto py-8 px-4 "><div class="flex"><button type="button" class="inline-flex items-center p-2 w-10 h-10 justify-center text-sm text-gray-500 rounded-lg lg:hidden hover:bg-gray-100 focus:outline-none focus:ring-2 focus:ring-gray-200 dark:text-gray-400 dark:hover:bg-gray-700 dark:focus:ring-gray-600"><span class="sr-only">Open main menu</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="w-5 h-5"><path fill-rule="evenodd" d="M3 6.75A.75.75 0 013.75 6h16.5a.75.75 0 010 1.5H3.75A.75.75 0 013 6.75zM3 12a.75.75 0 01.75-.75h16.5a.75.75 0 010 1.5H3.75A.75.75 0 013 12zm0 5.25a.75.75 0 01.75-.75h16.5a.75.75 0 010 1.5H3.75a.75.75 0 01-.75-.75z" clip-rule="evenodd"></path></svg></button><a class="flex items-center hover:cursor-pointer sitelogo" data-contentful-field-id="siteLogo" data-contentful-entry-id="4AGN17VVzpbbUgyXek67Zn"><img src="//images.ctfassets.net/99to3b42dvrf/3mGKvTFyw8B87aUNGuPOMA/3dbef5ddb1d93ab2eb87cbf8b43e9b03/image.png" alt="Avatria Logo | Go to Home page" class="h-8"/></a></div><div class="flex items-center lg:order-2"><div class="custom-ContentfulLink contact"><a class="styles_headerBtn__kqqHH" data-contentful-field-id="text" data-contentful-entry-id="14gAs7V5066kfkb1l1Vf6U" href="/contact">CONTACT</a></div></div><div id="mega-menu" class="items-center justify-between w-full lg:flex lg:w-auto lg:order-1 hidden"><ul class="flex flex-col font-medium lg:flex-row lg:space-x-8 lg:mt-0" data-contentful-field-id="headerNavigationLinkGroup" data-contentful-entry-id="4AGN17VVzpbbUgyXek67Zn"><li class="border-b border-gray-200 lg:border-0"><div class="relative" data-headlessui-state=""><a href="#" class="styles_parentMenuItem__ZY__8 flex items-center justify-between w-full py-4 lg:py-0 lg:w-auto" aria-expanded="false" data-headlessui-state="">Services</a></div><div hidden="" style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div></li><li class="border-b border-gray-200 lg:border-0"><div class="relative" data-headlessui-state=""><a href="#" class="styles_parentMenuItem__ZY__8 flex items-center justify-between w-full py-4 lg:py-0 lg:w-auto" aria-expanded="false" data-headlessui-state="">Solutions</a></div><div hidden="" style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div></li><li class="border-b border-gray-200 lg:border-0"><a class="styles_parentMenuItem__ZY__8 block py-4 lg:py-0" aria-current="page" href="/zocalo">Zocalo</a></li><li class="border-b border-gray-200 lg:border-0"><a class="styles_parentMenuItem__ZY__8 block py-4 lg:py-0" aria-current="page" href="/about">About</a></li><li class="border-b border-gray-200 lg:border-0"><a class="styles_parentMenuItem__ZY__8 block py-4 lg:py-0" aria-current="page" href="/case-studies">Case Studies</a></li><li class="border-b border-gray-200 lg:border-0"><a class="styles_parentMenuItem__ZY__8 block py-4 lg:py-0" aria-current="page" href="/news-and-insights">Insights</a></li></ul></div></div></nav><div class="container mx-auto px-5 flex flex-1 flex-col"><div class="flex flex-wrap flex-1 custom-ContentfulContentPage"><div class="styles_homeMainBanner__Jzsuu styles_hero1Banner__rMH2w custom-Hero1" style="background-color:#003B71" data-contentful-field-id="textColor" data-contentful-entry-id="8cpoDoQwBQL96K72CPSuE"><div class="styles_bannerContainer__QDQtc"><div class="styles_bannerBody__t7diK"><h1 class="styles_bannerHeader__32jEr font-thin" data-contentful-field-id="header" data-contentful-entry-id="8cpoDoQwBQL96K72CPSuE">The intersection of commerce and innovation</h1><h4 class="styles_bannerDescription__FlNja font-extralight" data-contentful-field-id="description" data-contentful-entry-id="8cpoDoQwBQL96K72CPSuE">We empower businesses through innovative solutions. Elevate your digital experience with Avatria. </h4><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submitYellow__i33cm" style="background-color:#3BBFB5;color:#000000;border-color:var(--border-dark-1)" data-contentful-field-id="text" data-contentful-entry-id="1P0sAya51gwQNuRTeizprG" href="/commerce-content">GET STARTED</a></div></div><div class="styles_homeMainBannerImage__YsbHb w-1/2" style="background-image:url(//images.ctfassets.net/99to3b42dvrf/1zrxDwnAeeQydgRlScfeda/3ced33080b25cc2a354fd2dac6c4476f/homepage-tp.png)" data-contentful-field-id="image" data-contentful-entry-id="8cpoDoQwBQL96K72CPSuE"></div></div></div><div class="grid grid-cols-1 sm:grid-cols-2 gap-6 mt-3 w-full flex-wrap custom-CardHalfContainer"><div class="flex styles_halfCardClass__ABfV_ custom-CardHalf" style="padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px"><div class="rounded-xl p-10 w-full bg-light-1 min-h-[200px] sm:block" style="background:none;background-repeat:no-repeat;background-attachment:scroll;background-position:center;background-size:cover;background-color:#FFFFFF;color:#000000" data-contentful-field-id="textColor" data-contentful-entry-id="11PJ4swIuwYNJiSKZ9hHpd"><div class="uppercase text-xl font-mono" data-contentful-field-id="eyebrow" data-contentful-entry-id="11PJ4swIuwYNJiSKZ9hHpd">WHAT WE DO</div><div class="text-4xl mt-10" data-contentful-field-id="header" data-contentful-entry-id="11PJ4swIuwYNJiSKZ9hHpd">Make informed decisions, optimize your tech, and grow the way you want to.<
1/div><div class="text-2xl sm:text-lg mt-10" data-contentful-field-id="description" data-contentful-entry-id="11PJ4swIuwYNJiSKZ9hHpd">Our team specializes in end-to-end digital commerce solutions, from seamless platform implementations to strategic business orchestration and intricate data analysis. Committed to excellence, we navigate modern commerce challenges, empowering businesses to achieve their objectives efficiently and effectively.</div><div class="styles_cardHalfButton__B8ahz" data-contentful-field-id="ctaLink" data-contentful-entry-id="11PJ4swIuwYNJiSKZ9hHpd"><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submitYellow__i33cm" data-contentful-field-id="text" data-contentful-entry-id="2V0VDiZqothKi3ZGRdvc3l" href="/about">LEARN MORE</a></div></div></div></div><div class="flex styles_linksCardHalf__OO7WU custom-LinksCardHalf"><div class="rounded-xl p-10 w-full" style="background:none;background-repeat:no-repeat;background-attachment:scroll;background-position:center;background-size:cover;background-color:#E0E8F5" data-contentful-field-id="backgroundColor" data-contentful-entry-id="5U3ylC4MoCvcY5wdIwi34M"><div class="uppercase text-xl font-mono mb-8 text-light-1" style="color:#222222" data-contentful-field-id="headerTextColor" data-contentful-entry-id="5U3ylC4MoCvcY5wdIwi34M">SERVICES</div><div data-contentful-field-id="ctaLinks" data-contentful-entry-id="5U3ylC4MoCvcY5wdIwi34M"><a class="styles_linksCardHalfLinkBox__G6Lmt " style="background-color:#003b71" href="/commerce-content"><div class="uppercase flex space-x-5"><img src="//images.ctfassets.net/99to3b42dvrf/1vb39E5ggdoFmNhn0DnN7C/c874906f2c1f2a5070f4d7bdba879df7/u_shopping-cart.png" alt="Commerce & Content" class="w-8 h-8 mr-2"/><div class="pt-1">Commerce & Content</div></div><div class="pt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="w-10 h-10"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></a><a class="styles_linksCardHalfLinkBox__G6Lmt " style="background-color:#003b71" href="/digital-strategy"><div class="uppercase flex space-x-5"><img src="//images.ctfassets.net/99to3b42dvrf/b1KHqIHksEsdliHglZ32T/0670507c9553eb79ea3e4963b67d8681/u_compass.png" alt="Digital Strategy" class="w-8 h-8 mr-2"/><div class="pt-1">Digital Strategy</div></div><div class="pt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="w-10 h-10"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></a><a class="styles_linksCardHalfLinkBox__G6Lmt " style="background-color:#003b71" href="/analytics-and-customer-data"><div class="uppercase flex space-x-5"><img src="//images.ctfassets.net/99to3b42dvrf/7IUb9Vo395cEBzzDCheLfa/31a61ccc8fa32e966ca98827ddd7216e/u_chart-line.png" alt="Data & Analytics" class="w-8 h-8 mr-2"/><div class="pt-1">Data & Analytics</div></div><div class="pt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="w-10 h-10"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></a><a class="styles_linksCardHalfLinkBox__G6Lmt " style="background-color:#003b71" href="/search-and-merchandising"><div class="uppercase flex space-x-5"><img src="//images.ctfassets.net/99to3b42dvrf/4MagTRugtKqPGnPwJJSdVs/5ea5be4436e98c713e8d9c3eaa8093ed/u_credit-card-search.png" alt="Search & Merchandising" class="w-8 h-8 mr-2"/><div class="pt-1">Search & Merchandising</div></div><div class="pt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="w-10 h-10"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></a><a class="styles_linksCardHalfLinkBox__G6Lmt " style="background-color:#003b71" href="/managed-services"><div class="uppercase flex space-x-5"><img src="//images.ctfassets.net/99to3b42dvrf/1g05cwYkdkwW7m1JdyVZS3/ad2a778833fe7aeb3a868e2fa8b4a990/u_desktop-cloud-alt.png" alt="Managed Services" class="w-8 h-8 mr-2"/><div class="pt-1">Managed Services</div></div><div class="pt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="w-10 h-10"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></a><a class="styles_linksCardHalfLinkBox__G6Lmt " style="background-color:#003b71" href="/globalization-and-compliance"><div class="uppercase flex space-x-5"><img src="//images.ctfassets.net/99to3b42dvrf/3ht9JjZRuehpdJdDDoUxJ/ef17bb3abe3a318ec990695bca1573aa/u_globe.png" alt="Globalization & Compliance" class="w-8 h-8 mr-2"/><div class="pt-1">Globalization & Compliance</div></div><div class="pt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="w-10 h-10"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></a></div></div></div></div>
1<div class="w-full styles_card1ContainerMain__Vt2Bb custom-Card1Container"><div class="styles_card1ContainerHead__uDoQb"><div class="styles_card1ContainerEyebrow__7VhAh custom-Eyebrow"><div class="styles_card1ContainerEyebrowText__3ZHjm" data-contentful-field-id="eyebrow" data-contentful-entry-id="6jba8r7eEMkE1DlF2W24AE">OUR PROCESS</div><div class="styles_card1ContainerEyebrowBorder__g8l0R custom-EyebrowBorder"></div></div></div><div class="home-main-process styles_card1ContainerList__tpx11" data-contentful-field-id="cards" data-contentful-entry-id="6jba8r7eEMkE1DlF2W24AE"><div class="styles_card1Main___EvNk custom-Card1" style="background-color:#FFFFFF;color:#000000" data-contentful-field-id="textColor" data-contentful-entry-id="pc1TecrIkzvvUvcXbFJ5g"><div class="header styles_card1Header__D86sV" style="background:#139DD8 url('//images.ctfassets.net/99to3b42dvrf/1ZQ8kz545f5yUznWWZo1Zw/b7f9abe59a7b9d8acdd87a7adde21992/home-main-process-1.png') no-repeat scroll center center/cover;color:#000000" data-contentful-field-id="headerTextColor" data-contentful-entry-id="pc1TecrIkzvvUvcXbFJ5g"><div class="badge styles_card1Badge__9uAHb" style="background-color:#EFEFEF;color:#000000;display:block" data-contentful-field-id="cardNumberTextColor" data-contentful-entry-id="pc1TecrIkzvvUvcXbFJ5g">0<!-- -->1</div><div class="title text-5xl" data-contentful-field-id="title" data-contentful-entry-id="pc1TecrIkzvvUvcXbFJ5g">Plan<br />& Strategize</div></div><div class="body styles_card1Body__DrS1b"><div class="text pb-6 styles_card1BodyText__42eH9" data-contentful-field-id="text" data-contentful-entry-id="pc1TecrIkzvvUvcXbFJ5g"><ul class='content-list pl-5'> 2 <li class='my-2'>Create data-driven strategies that align with your objectives</li> 3 <li class='my-2'>Develop roadmaps, from vendor selection to ongoing enhancements</li> 4 <li class='my-2'>Empower informed decisions, minimizing risks and maximizing opportunities</li> 5</ul></div><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submit__SfGeA" style="background-color:#FFFFFF;color:#000000;border-color:#000000" data-contentful-field-id="text" data-contentful-entry-id="4wZgUX5VA0Mvn6KSHuCpBq" href="/digital-strategy">LEARN MORE</a></div></div></div><div class="styles_card1Main___EvNk custom-Card1" style="background-color:#FFFFFF;color:#000000" data-contentful-field-id="textColor" data-contentful-entry-id="4HvXlr4upLZnKa2ofMFRtk"><div class="header styles_card1Header__D86sV" style="background:#FF6600 url('//images.ctfassets.net/99to3b42dvrf/2EtriDfnRlu4miolWjybbw/36aec824560c6e5fca08da37fd425d8b/Mask_group.png') no-repeat scroll center center/cover;color:#000000" data-contentful-field-id="headerTextColor" data-contentful-entry-id="4HvXlr4upLZnKa2ofMFRtk"><div class="badge styles_card1Badge__9uAHb" style="background-color:#EFEFEF;color:#000000;display:block" data-contentful-field-id="cardNumberTextColor" data-contentful-entry-id="4HvXlr4upLZnKa2ofMFRtk">0<!-- -->2</div><div class="title text-5xl" data-contentful-field-id="title" data-contentful-entry-id="4HvXlr4upLZnKa2ofMFRtk">Build<br />& Launch</div></div><div class="body styles_card1Body__DrS1b"><div class="text pb-6 styles_card1BodyText__42eH9" data-contentful-field-id="text" data-contentful-entry-id="4HvXlr4upLZnKa2ofMFRtk"><ul class='content-list pl-5'> 6 <li class='my-2'>Execute customized implementations seamlessly, translating strategies into action</li> 7 <li class='my-2'>Deliver innovative digital experiences for a successful launch</li> 8 <li class='my-2'>Refine every aspect of your commerce solution for optimal functionality and user satisfaction</li> 9</ul></div><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submit__SfGeA" style="background-color:#FFFFFF;color:#000000;border-color:#000000" data-contentful-field-id="text" data-contentful-entry-id="6eneuW30xJHwMXEBDmUPgY" href="/commerce-content">LEARN MORE</a></div></div></div><div class="styles_card1Main___EvNk custom-Card1" style="background-color:#FFFFFF;color:#000000" data-contentful-field-id="textColor" data-contentful-entry-id="4ZI0fGmn4wr1UzZDU42CBC"><div class="header styles_card1Header__D86sV" style="background:#7356C0 url('//images.ctfassets.net/99to3b42dvrf/4w0vkBqBL4cNEZY7XzI5SD/59f005438fcaae2568b62a182f448517/Mask_group__1_.png') no-repeat scroll center center/cover;color:#000000" data-contentful-field-id="headerTextColor" data-contentful-entry-id="4ZI0fGmn4wr1UzZDU42CBC"><div class="badge styles_card1Badge__9uAHb" style="background-color:#EFEFEF;color:#000000;display:block" data-contentful-field-id="cardNumberTextColor" data-contentful-entry-id="4ZI0fGmn4wr1UzZDU42CBC">0<!-- -->3</div><div class="title text-5xl" data-contentful-field-id="title" data-contentful-entry-id="4ZI0fGmn4wr1UzZDU42CBC">Measure<br />& Optimize</div></div><div class="body styles_card1Body__DrS1b"><div class="text pb-6 styles_card1BodyText__42eH9" data-contentful-field-id="text" data-contentful-entry-id="4ZI0fGmn4wr1UzZDU42CBC"><ul class='content-list pl-5'> 10 <li class='my-2'>Gain insights on user behavior, sales trends, and performance</li> 11 <li class='my-2'>Refine strategies and implement A/B testing to enhance user experience and drive results</li> 12 <li class='my-2'>Track initiative effectiveness, find refinement areas, and ensure goals are met</li> 13</ul></div><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submit__SfGeA" style="background-color:#FFFFFF;color:#000000;border-color:#000000" data-contentful-field-id="text" data-contentful-entry-id="q2Vwo8OTiUlqMQDfuBI8O" href="/analytics">LEARN MORE</a></div></div></div><div class="styles_card1Main___EvNk custom-Card1" style="background-color:#FFFFFF;color:#000000" data-contentful-field-id="textColor" data-contentful-entry-id="3pWSzvMRZ8SrdNRgMpj2ou"><div class="header styles_card1Header__D86sV" style="background:#3BBFB5 url('//images.ctfassets.net/99to3b42dvrf/5AT9bloxuY1tiKLPsO4kXT/634150e6ddd0e3b3a6b09dbb02a9412f/Mask_group__2_.png') no-repeat scroll center center/cover;color:#000000" data-contentful-field-id="headerTextColor" data-contentful-entry-id="3pWSzvMRZ8SrdNRgMpj2ou"><div class="badge styles_card1Badge__9uAHb" style="background-color:#EFEFEF;color:#000000;display:block" data-contentful-field-id="cardNumberTextColor" data-contentful-entry-id="3pWSzvMRZ8SrdNRgMpj2ou">0<!-- -->4</div><div class="title text-5xl" data-contentful-field-id="title" data-contentful-entry-id="3pWSzvMRZ8SrdNRgMpj2ou">Operate<br />& Evolve</div></div><div class="body styles_card1Body__DrS1b"><div class="text pb-6 styles_card1BodyText__42eH9" data-contentful-field-id="text" data-contentful-entry-id="3pWSzvMRZ8SrdNRgMpj2ou"><ul class='content-list pl-5'> 14 <li class='my-2'>Manage updates and troubleshoot issues</li> 15 <li class='my-2'>
15Effortlessly scale, expanding to new markets or introducing features that evolve with your needs</li> 16 <li class='my-2'>Stay ahead of digital trends with innovative strategies for a competitive presence</li> 17</ul></div><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submit__SfGeA" style="background-color:#FFFFFF;color:#000000;border-color:#000000" data-contentful-field-id="text" data-contentful-entry-id="1rtMsAitvcXSuVynu2i11X" href="/managed-services">LEARN MORE</a></div></div></div></div></div><div class="styles_carouselContainer__RZzEP custom-CarouselLinks"><div class="styles_carouselHeader__HBG7d custom-Eyebrow" data-contentful-field-id="eyebrow" data-contentful-entry-id="5ovnXi9tWD5pmL8cH81EOm">OUR SERVICES</div><div class="styles_carouselLinksBox__Mwm07 px-10 py-10 flex flex-col space-y-5 lg:space-y-0 lg:flex-row text-2xl justify-around rounded-xl" style="background-color:var(--accent-1);color:var(--text-dark-2)" data-contentful-field-id="links" data-contentful-entry-id="5ovnXi9tWD5pmL8cH81EOm"><div class="text-center lg:w-10/12"><div class="custom-ContentfulLink "><a data-contentful-field-id="text" data-contentful-entry-id="3AIjfQUgE3Fe73APgGDEPB" href="/commerce-content">Commerce & Content</a></div></div><div class="text-center lg:w-10/12"><div class="custom-ContentfulLink "><a data-contentful-field-id="text" data-contentful-entry-id="36h4AHbI5oSf4TwAax1nj8" href="/digital-strategy">Digital Strategy</a></div></div><div class="text-center lg:w-10/12"><div class="custom-ContentfulLink "><a data-contentful-field-id="text" data-contentful-entry-id="4Zy4SY76hMrRumIajxQoN2" href="/analytics-and-customer-data">Analytics & Customer Data</a></div></div><div class="text-center lg:w-10/12"><div class="custom-ContentfulLink "><a data-contentful-field-id="text" data-contentful-entry-id="6Kc58OwsnmkC7kmi7oc3Jp" href="/managed-services">Managed Services</a></div></div><div class="text-center lg:w-10/12"><div class="custom-ContentfulLink "><a data-contentful-field-id="text" data-contentful-entry-id="7ggDd59e0POIeThPLQ4wwR" href="/search-and-merchandising">Search & Merchandising</a></div></div></div></div><div class="w-full h-px"></div><div class="mt-10 home-main-featured w-full custom-CaseStudyContainer mb-10"><div class="text-xl mb-5 flex justify-between items-center custom-EyebrowBorder"><div class="uppercase leading-10 font-mono " data-contentful-field-id="headline" data-contentful-entry-id="4r5cwYjWIZmxaWq23gXhFi">Featured Case Studies</div><div class="h-[1px] flex-auto bg-dark-1 mx-5 custom-CaseStudyContainerBorder"></div><div class="hidden sm:flex"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="styles_arrowCircleIcon__4tg6W"><path stroke-linecap="round" stroke-linejoin="round" d="M11.25 9l-3 3m0 0l3 3m-3-3h7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="styles_arrowCircleIcon__4tg6W"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div><div class="flex sm:hidden"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="styles_arrowCircleIcon__4tg6W"><path stroke-linecap="round" stroke-linejoin="round" d="M11.25 9l-3 3m0 0l3 3m-3-3h7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="styles_arrowCircleIcon__4tg6W"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></div></div><div class="relative h-full w-full slider block sm:hidden" data-contentful-field-id="articles" data-contentful-entry-id="4r5cwYjWIZmxaWq23gXhFi"><div class="inline-flex w-full h-full snap-mandatory overflow-y-hidden !overflow-x-scroll scroll-smooth rounded-lg snap-x indiana-scroll-container indiana-scroll-container--hide-scrollbars"><div class="styles_caseStudyArticleContainerBody__2Uvoj rounded-xl custom-CaseStudyContainerArt
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17icle" style="height:500px;background:url(//images.ctfassets.net/99to3b42dvrf/6I9K7RCTQkqOLfCLHPAV0q/6cddea5f657cfe66877bfdb82b392287/academic-sports-cheerleading.webp) no-repeat scroll center center/cover;color:white" data-contentful-field-id="heroImage" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><div class="styles_caseStudyArticleSlide__XbvYr group !bg-[#01010180] hover:!bg-[#010101b3] sm:hover:cursor-pointer" style="background-color:none;z-index:1" data-contentful-field-id="heroForegroundColor" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><div class="styles_caseStudyArticleSlideTitle__n9Z42" data-contentful-field-id="teaserTitle" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS">eCommerce Platform Vendor Selection</div><div class="styles_caseStudyArticleSlideNext__9cwbg group-hover:bg-white group-hover:text-black"><div class="uppercase flex space-x-2 sm:space-x-5" data-contentful-field-id="tags" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><div>VENDOR SELECTION</div><div>COMMERCETOOLS</div><div>SAP COMMERCE</div></div><div data-contentful-field-id="articleLink" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><a href="/case-studies/ecommerce-platform-vendor-selection"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="rounded-full w-12 h-12 group-hover:text-black"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div></div></div></div></div><div class="relative h-full w-full slider hidden sm:block" data-contentful-field-id="articles" data-contentful-entry-id="4r5cwYjWIZmxaWq23gXhFi"><div class="inline-flex w-full h-full snap-mandatory overflow-y-hidden !overflow-x-scroll scroll-smooth rounded-lg snap-x indiana-scroll-container indiana-scroll-container--hide-scrollbars"><div class="w-full grid grid-cols-2 gap-4 flex-shrink-0 transform cursor-grab snap-center"><div class="rounded-xl custom-CaseStudyContainerArticle" style="height:500px;background:url(//images.ctfassets.net/99to3b42dvrf/132dEkUDDNwdLxa3Gihpx5/049637ef2b301641b7652c6051a79308/discount-tire.
17webp) no-repeat scroll center center/cover;color:white" data-contentful-field-id="heroImage" data-contentful-entry-id="1HsEaCGij8RNrUJWmAJC68"><div class="styles_caseStudyArticleSlide__XbvYr group !bg-[#01010180] hover:!bg-[#010101b3] sm:hover:cursor-pointer" style="background-color:none;z-index:1" data-contentful-field-id="heroForegroundColor" data-contentful-entry-id="1HsEaCGij8RNrUJWmAJC68"><div class="styles_caseStudyArticleSlideTitle__n9Z42" data-contentful-field-id="teaserTitle" data-contentful-entry-id="1HsEaCGij8RNrUJWmAJC68">Discount Tire - Partnership Overview</div><div class="styles_caseStudyArticleSlideNext__9cwbg group-hover:bg-white group-hover:text-black"><div class="uppercase flex space-x-2 sm:space-x-5" data-contentful-field-id="tags" data-contentful-entry-id="1HsEaCGij8RNrUJWmAJC68"><div>DIGITAL COMMERCE</div><div>STRATEGY</div><div>PLATFORM IMPLEMENTATION</div></div><div data-contentful-field-id="articleLink" data-contentful-entry-id="1HsEaCGij8RNrUJWmAJC68"><a href="/case-studies/discount-tire"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="rounded-full w-12 h-12 group-hover:text-black"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div></div></div><div class="rounded-xl custom-CaseStudyContainerArticle" style="height:500px;background:url(//images.ctfassets.net/99to3b42dvrf/7m87lTwtcm3lhtfPAnI3wK/6274214737666a45920c11c18905fab8/shutterstock_2487067987.jpg) no-repeat scroll center center/cover;color:white" data-contentful-field-id="heroImage" data-contentful-entry-id="gshgJCDv6qpqYyqKI3vlV"><div class="styles_caseStudyArticleSlide__XbvYr group !bg-[#01010180] hover:!bg-[#010101b3] sm:hover:cursor-pointer" style="background-color:none;z-index:1" data-contentful-field-id="heroForegroundColor" data-contentful-entry-id="gshgJCDv6qpqYyqKI3vlV"><div class="styles_caseStudyArticleSlideTitle__n9Z42" data-contentful-field-id="teaserTitle" data-contentful-entry-id="gshgJCDv6qpqYyqKI3vlV">NYSID Order Transformation Processing</div><div class="styles_caseStudyArticleSlideNext__9cwbg group-hover:bg-white group-hover:text-black"><div class="uppercase flex space-x-2 sm:space-x-5" data-contentful-field-id="tags" data-contentful-entry-id="gshgJCDv6qpqYyqKI3vlV"><div>STRATEGY</div><div>DIGITAL COMMERCE</div><div>Order Integration</div></div><div data-contentful-field-id="articleLink" data-contentful-entry-id="gshgJCDv6qpqYyqKI3vlV"><a href="/case-studies/nysid-order-transformation-processing"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="rounded-full w-12 h-12 group-hover:text-black"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div></div></div></div><div class="w-full grid grid-cols-2 gap-4 flex-shrink-0 transform cursor-grab snap-center"><div class="rounded-xl custom-CaseStudyContainerArticle" style="height:500px;background:url(//images.ctfassets.net/99to3b42dvrf/36JKj0GlT1bi1PAd0jP6QT/a6801120ffd1bf2fa00ed1e1f36a7731/acr-case-study-hero.png) no-repeat scroll center center/cover;color:white" data-contentful-field-id="heroImage" data-contentful-entry-id="5bcT8VeOKVqFlJHhyHA3zw"><div class="styles_caseStudyArticleSlide__XbvYr group !bg-[#01010180] hover:!bg-[#010101b3] sm:hover:cursor-pointer" style="background-color:none;z-index:1" data-contentful-field-id="heroForegroundColor" data-contentful-entry-id="5bcT8VeOKVqFlJHhyHA3zw"><div class="styles_caseStudyArticleSlideTitle__n9Z42" data-contentful-field-id="teaserTitle" data-contentful-entry-id="5bcT8VeOKVqFlJHhyHA3zw">AmerCareRoyal Emporix <br />Implementation</div><div class="styles_caseStudyArticleSlideNext__9cwbg group-hover:bg-white group-hover:text-black"><div class="uppercase flex space-x-2 sm:space-x-5" data-contentful-field-id="tags" data-contentful-entry-id="5bcT8VeOKVqFlJHhyHA3zw"><div>EMPORIX</div><div>COMPOSABLE COMMERCE</div><div>ZOCALO</div></div><div data-contentful-field-id="articleLink" data-contentful-entry-id="5bcT8VeOKVqFlJHhyHA3zw"><a href="/case-studies/acr_emporix"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="rounded-full w-12 h-12 group-hover:text-black"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div></div></div>
17<div class="rounded-xl custom-CaseStudyContainerArticle" style="height:500px;background:url(//images.ctfassets.net/99to3b42dvrf/6I9K7RCTQkqOLfCLHPAV0q/6cddea5f657cfe66877bfdb82b392287/academic-sports-cheerleading.webp) no-repeat scroll center center/cover;color:white" data-contentful-field-id="heroImage" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><div class="styles_caseStudyArticleSlide__XbvYr group !bg-[#01010180] hover:!bg-[#010101b3] sm:hover:cursor-pointer" style="background-color:none;z-index:1" data-contentful-field-id="heroForegroundColor" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><div class="styles_caseStudyArticleSlideTitle__n9Z42" data-contentful-field-id="teaserTitle" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS">eCommerce Platform Vendor Selection</div><div class="styles_caseStudyArticleSlideNext__9cwbg group-hover:bg-white group-hover:text-black"><div class="uppercase flex space-x-2 sm:space-x-5" data-contentful-field-id="tags" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><div>VENDOR SELECTION</div><div>COMMERCETOOLS</div><div>SAP COMMERCE</div></div><div data-contentful-field-id="articleLink" data-contentful-entry-id="60oDcg0sMpJEhFpIb4z2DS"><a href="/case-studies/ecommerce-platform-vendor-selection"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="0.75" stroke="currentColor" aria-hidden="true" class="rounded-full w-12 h-12 group-hover:text-black"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div></div></div></div></div></div></div><div class="styles_carouselQuotes__ZuPUj w-full mt-6 mb-6 px-7 sm:px-24 pb-20 text-white items-center relative flex flex-col rounded-xl custom-CarouselQuotes" style="background:var(--bg-light-2)" data-contentful-field-id="textColor" data-contentful-entry-id="7KMGMVolhLe3DNFipOgMBa"><div class="relative h-full w-full testimonial-carousel pt-20" data-testid="carousel"><div class="flex h-full snap-mandatory overflow-y-hidden !overflow-x-scroll scroll-smooth rounded-lg snap-x indiana-scroll-container indiana-scroll-container--hide-scrollbars"><div class="w-full flex-shrink-0 transform cursor-grab snap-center" data-active="true" data-testid="carousel-item"><div class="flex flex-col justify-center w-full h-full custom-Quote"><div class="font-mono font-medium styles_quoteLabel__apBl5 styles_colorYelow__MogEk"><span class="text-6xl leading-none mx-auto block text-center" style="color:#139dd8">â</span></div><div class="text-center text-xl sm:text-4xl" data-contentful-field-id="quote" data-contentful-entry-id="tWLgqIhukZf3bl0DW0z4f">Avatria provided not only the experienced resources in the eCommerce and omni-channel space, but a level of thought leadership and cultural acceptance that was unprecedented. The relationship that Discount Tire and Avatria has built is one of the best I've seen in my 15 years with the company.</div><div class="mt-10 pb-24 text-sm uppercase text-center" data-contentful-field-id="attribution" data-contentful-entry-id="tWLgqIhukZf3bl0DW0z4f">Chris Chapman | VP, Discount Tire</div></div></div><div class="w-full flex-shrink-0 transform cursor-grab snap-center" data-active="false" data-testid="carousel-item"><div class="flex flex-col justify-center w-full h-full custom-Quote"><div class="font-mono font-medium styles_quoteLabel__apBl5 styles_colorYelow__MogEk"><span class="text-6xl leading-none mx-auto block text-center" style="color:#139dd8">â</span></div><div class="text-center text-xl sm:text-4xl" data-contentful-field-id="quote" data-contentful-entry-id="7fqjoDCtpLT8AzgrUCjXvW">Working with Avatria was exactly what a perfect vendor relationship should look like -- responsive, quality workmanship, and on-time. I have nothing but good things to say about working with Avatria and their ability to deliver.</div><div class="mt-10 pb-24 text-sm uppercase text-center" data-contentful-field-id="attribution" data-contentful-entry-id="7fqjoDCtpLT8AzgrUCjXvW">Adam DeFlorian | CEO, AZDS</div></div></div></div><div class="absolute bottom-5 left-1/2 flex -translate-x-1/2 space-x-3"><button class="h-3 w-3 rounded-full bg-white dark:bg-gray-800" data-testid="carousel-indicator" aria-label="Slide 1"></button><button class="h-3 w-3 rounded-full bg-white/50 hover:bg-white dark:bg-gray-800/50 dark:hover:bg-gray-800" data-testid="carousel-indicator" aria-label="Slide 2"></button></div><div class="absolute top-0 left-0 flex h-full items-center justify-center px-4 focus:outline-none"><button class="group" data-testid="carousel-left-control" type="button" aria-label="Previous slide"><span class="inline-flex h-8 w-8 items-center justify-center rounded-full bg-white/30 group-hover:bg-white/50 group-focus:outline-none group-focus:ring-4 group-focus:ring-white dark:bg-gray-800/30 dark:group-hover:bg-gray-800/60 dark:group-focus:ring-gray-800/70 sm:h-10 sm:w-10"><svg stroke="currentColor" fill="none" stroke-width="2" viewBox="0 0 24 24" aria-hidden="true" class="h-5 w-5 text-white dark:text-gray-800 sm:h-6 sm:w-6" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path stroke-linecap="round" stroke-linejoin="round" d="M15 19l-7-7 7-7"></path></svg></span></button></div><div class="absolute top-0 right-0 flex h-full items-center justify-center px-4 focus:outline-none"><button class="group" data-testid="carousel-right-control" type="button" aria-label="Next slide"><span class="inline-flex h-8 w-8 items-center justify-center rounded-full bg-white/30 group-hover:bg-white/50 group-focus:outline-none group-focus:ring-4 group-focus:ring-white dark:bg-gray-800/30 dark:group-hover:bg-gray-800/60 dark:group-focus:ring-gray-800/70 sm:h-10 sm:w-10"><svg stroke="currentColor" fill="none" stroke-width="2" viewBox="0 0 24 24" aria-hidden="true" class="h-5 w-5 text-white dark:text-gray-800 sm:h-6 sm:w-6" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></span></button></div></div></div>
17<div class="styles_carouselContainer__RZzEP custom-CarouselLogos"><div class="styles_carouselHeader__HBG7d custom-Eyebrow" data-contentful-field-id="eyebrow" data-contentful-entry-id="6k1J2MrR2aawjZ3hVIw2vX">FEATURED PARTNERS</div><div class="styles_carouselLogosBox__qTybc p-10 text-2xl rounded-xl justify-around justify-items-center items-center grid grid-cols-2 gap-8 sm:flex sm:flex-wrap sm:gap-0" data-contentful-field-id="logoImages" data-contentful-entry-id="6k1J2MrR2aawjZ3hVIw2vX"><div class=""><a href="/commercetools" class="custom-ContentfulImage" style="cursor:pointer"><img src="//images.ctfassets.net/99to3b42dvrf/kFsqzjlTne5oTM6q9ueDh/23444b10c7ebe77c3933726a589d0ab4/commercetools_3x-2.png" alt="commercetools logo" class="max-w-[10rem] max-h-[5rem] z-10 block" data-contentful-field-id="image" data-contentful-entry-id="1Aatm8qhq6fX0FRq93mBDj"/></a></div><div class=""><img src="//images.ctfassets.net/99to3b42dvrf/50AhDwoVg5KyqMV8wy5znN/0f75cf1732b83df218ee414aefe4dabb/emporix-4.png" class="max-w-[10rem] max-h-[5rem] z-10 block" alt="Emporix logo" data-contentful-field-id="image" data-contentful-entry-id="58h2AsWkImnqjFreMmAJXT"/></div><div class=""><img src="//images.ctfassets.net/99to3b42dvrf/6nwx4dihha0FuaEXSZ6Rpr/492752eee61ca9a6f20b9300c9452d79/contentstack_1719827351124.png" class="max-w-[10rem] max-h-[5rem] z-10 block" alt="Contentstack logo" data-contentful-field-id="image" data-contentful-entry-id="4COK3NvFPZlb8X8nJX0VnY"/></div><div class=""><img src="//images.ctfassets.net/99to3b42dvrf/5cltVlyn53DYxgD5rvigiL/54b4c698cb90ff371e73d9b1fc815e8f/Contentful_Logo.png" class="max-w-[10rem] max-h-[5rem] z-10 block" alt="Contentful Logo" data-contentful-field-id="image" data-contentful-entry-id="4bTfpeFXnlS5Mk05EPBCgt"/></div></div></div><div class="w-full styles_card1ContainerMain__Vt2Bb custom-InsightsContainer"><div class="styles_card1ContainerHead__uDoQb"><div class="styles_card1ContainerEyebrow__7VhAh custom-Eyebrow"><div class="styles_card1ContainerEyebrowText__3ZHjm" data-contentful-field-id="title" data-contentful-entry-id="5M17l2oEhzY7Vmjs5GaKnc">NEWS & INSIGHTS</div><div class="styles_card1ContainerEyebrowBorder__g8l0R custom-EyebrowBorder"></div></div></div><div class="styles_insightContainer__eqpoG" data-contentful-field-id="rows" data-contentful-entry-id="5M17l2oEhzY7Vmjs5GaKnc"><div class="styles_insightsContainerArticle__nVaq5 custom-InsightsContainerArticle"><div><div class="styles_insightContainerImage__MAjDT" style="background-image:url(//images.ctfassets.net/99to3b42dvrf/1NRaccKKDmgFBXUvS3GMl4/17611a889fda679d78b63de9a47258f2/mach_monolith_small.jpg)"><div class="styles_insightTags__qR8iL">INSIGHT</div></div><div class="styles_insightsContainerArticleTitle__MBlfh" data-contentful-field-id="title" data-contentful-entry-id="JQWje6jBiK01BJR1SPoRT">Is MACH/headless eCommerce right for you?</div><div class="styles_insightsContainerArticleTeaser__RdmVa" data-contentful-field-id="teaserText" data-contentful-entry-id="JQWje6jBiK01BJR1SPoRT">To celebrate the launch of Avatriaâs new composable commerce accelerator, Zocalo, we wanted to share a few blog posts about some of the thinking that guided our development of the tool.</div></div><div class="flex justify-between text-sm items-center"><div class="styles_insightsContainerArticleAuthor__FJ5w5" data-contentful-field-id="authorName" data-contentful-entry-id="JQWje6jBiK01BJR1SPoRT">Anando Naqui</div><a class="flex items-center uppercase" href="/news-and-insights/is-mach-headless-ecommerce-right-for-you">READ MORE<!-- -->Â Â <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" class="w-5 h-5"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div><div class="styles_insightsContainerArticle__nVaq5 custom-InsightsContainerArticle"><div><div class="styles_insightContainerImage__MAjDT" style="background-image:url(//images.ctfassets.net/99to3b42dvrf/4jHmWpuE44LMQg3n80cAbo/db9608f439d3e7ce952ffba2f85348c2/data_errors_small.jpg)"><div class="styles_insightTags__qR8iL">INSIGHT</div></div>
17<div class="styles_insightsContainerArticleTitle__MBlfh" data-contentful-field-id="title" data-contentful-entry-id="265SmqbzoUlsROVZMVT9pw">The Analytics Missteps Too Many Companies Make</div><div class="styles_insightsContainerArticleTeaser__RdmVa" data-contentful-field-id="teaserText" data-contentful-entry-id="265SmqbzoUlsROVZMVT9pw">One of the fun (albeit challenging) aspects of analytics consulting is that you get to work with a lot of clients in a number of roles. Because of the nature of the work, youâre typically juggling a few different clients at any given time, and because of the way many clients treat analytics work...</div></div><div class="flex justify-between text-sm items-center"><div class="styles_insightsContainerArticleAuthor__FJ5w5" data-contentful-field-id="authorName" data-contentful-entry-id="265SmqbzoUlsROVZMVT9pw">John McDonough</div><a class="flex items-center uppercase" href="/data-analytics/the-analytics-missteps-too-many-companies-make">READ MORE<!-- -->Â Â <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" class="w-5 h-5"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div><div class="styles_insightsContainerArticle__nVaq5 custom-InsightsContainerArticle"><div><div class="styles_insightContainerImage__MAjDT" style="background-image:url(//images.ctfassets.net/99to3b42dvrf/28Jrcn323nPujDWLavCiLY/093d4504f6fe02409cbad9a77012a7b4/front_business_logic.jpg)"><div class="styles_insightTags__qR8iL">INSIGHT</div></div><div class="styles_insightsContainerArticleTitle__MBlfh" data-contentful-field-id="title" data-contentful-entry-id="5IxonboRfdJwZyzSOrHdZt">Why you shouldnât build business logic into your frontend</div><div class="styles_insightsContainerArticleTeaser__RdmVa" data-contentful-field-id="teaserText" data-contentful-entry-id="5IxonboRfdJwZyzSOrHdZt">When we started building Zocalo, our MACH-based eCommerce enablement tool, we brought our decades of experience as digital commerce consultants to the design process. We looked at where eCommerce platforms were 5, 10, and 15 years ago, thought back to all of the poorly built system architectures weâd been brought in to shore up...</div></div><div class="flex justify-between text-sm items-center"><div class="styles_insightsContainerArticleAuthor__FJ5w5" data-contentful-field-id="authorName" data-contentful-entry-id="5IxonboRfdJwZyzSOrHdZt">Zach McMahon & Anando Naqui</div><a class="flex items-center uppercase" href="/news-and-insights/why-you-shouldnt-build-business-logic-into-your-frontend">READ MORE<!-- -->Â Â <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" class="w-5 h-5"><path stroke-linecap="round" stroke-linejoin="round" d="M12.75 15l3-3m0 0l-3-3m3 3h-7.5M21 12a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></a></div></div></div></div><div class="styles_pageCTAContainer__VY3dz custom-PageCTA"><div class="flex flex-col items-center rounded-xl"><div class="styles_pageCTAHeadline__M1VsM" data-contentful-field-id="headline" data-contentful-entry-id="5V0lqD8aCK86G8JnOsPNX3">Have questions or want to chat?</div><div class="custom-ContentfulLink "><a class="styles_btn__G8nqw styles_submitYellow__i33cm" style="background-color:#3BBFB5;border-color:#3BBFB5" data-contentful-field-id="text" data-contentful-entry-id="35AvdksJZGkHRgoLrNEoQM" href="/contact">SEND US A NOTE</a></div></div></div></div></div></main><div class="w-full footer"><div class="flex flex-col sm:flex-row pl-16 sm:px-20 mb-12 pt-20"><div class="w-full sm:w-1/2"><div class="flex" data-contentful-field-id="footerSocialLinkGroup" data-contentful-entry-id="4AGN17VVzpbbUgyXek67Zn"><a target="_blank" href="https://www.linkedin.com/company/4795435/"><img src="//images.ctfassets.net/99to3b42dvrf/3KJuKgxdgDkXh3Bo7xOHl3/7eb4157d5027633d971da14e6ed85ffa/linkedin-icon.png" alt="LinkedIn" class="w-8 h-8 mr-4"/></a><a target="_blank" href="https://x.com/avatria"><img src="//images.ctfassets.net/99to3b42dvrf/QcO9HDk6zEhbGDqYLo7t6
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17single platform to handle all core functionalities of the website, including the frontend user interface. Monolith platforms can take several formsâfrom legacy, enterprise-focused platforms such as SAP Commerce, to upstart platforms targeted at small and mid-sized businesses like Shopify, to industry-specific platforms focused on specialized use cases, such as reservation-management systems","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In contrast, headless eCommerce separates the frontend and backend components, allowing for more flexibility in choosing the tools and vendors to use. MACH (Microservices, API-first, Cloud-native SaaS, Headless) architecture is a specific approach to web development that relies of a combination of technologies to construct a website. Whereas monolith architecture relies on the central platform for content management, merchandising, and other core features, in a MACH architecture, each of these functionalities would be handled by a distinct platform.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Before selecting an eCommerce platform, a business first needs to determine the type of architecture that best suits its needs. With the increasing popularity of headless platforms, we field a lot of questions from clients about MACH architecture. With that in mind, weâve assembled a brief overview of the advantages and disadvantages of each approach, along with some key considerations to help guide the discussion when your tech team is debating the relative merits.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Pros \u0026 Cons of Traditional Commerce","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Monolith eCommerce platforms have been around for decades, and have long been the architecture of choice for the majority of online businesses. As a result, many traditional commerce platforms often have a more mature product offering, which means they offer more configuration options for businesses that donât require custom-built solutions. However, keep in mind that is very much platform dependent; newer tools such as Shopify have managed to carve out a niche by offering pared-down functionality.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because everything is integrated into a single platform, the architecture is often simpler to understand, and there are fewer distinct tools to manage. This also creates a streamlined billing process that can be beneficial for businesses that donât have the resources to manage multiple vendors. This doesnât necessarily mean a monolith solution is cheaper, though. The cost of unused functionality will often be baked into the pricing of an enterprise platform, and stripped-down platforms frequently require subscriptions to third-party apps or extensions to cover functionality that the platform doesnât support out of the box.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Pros \u0026 Cons of Headless Commerce","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The core advantage headless commerce offers is a greater flexibility in almost every area. Take vendor selection, for exampleâbecause the frontend and backend are decoupled, businesses can choose the best tool for each job. This can result in budgetary advantages as well, as a businesses can pay for only the functionality required for their site, or select cheaper options for non-core functions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Flexibility is a major advantage in the development process as well. With MACH architecture, it is significantly easier to take a crawl, walk, run approach to executing your roadmap. Because functionality is compartmentalized, it is easier and safer to add in new functionality, reducing development timelines and testing loads. The ","nodeType":"text"},{"data":{"uri":"/case-studies/amercareroyal-emporix-implementation"},"content":[{"data":{},"marks":[],"value":"work we did for AmerCareRoyal","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is a perfect example of this benefit in action.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Headless commerce platforms are also cloud-native, which means theyâre designed to run in a cloud environment. In addition to increasing operational efficiency, cloud hosting improves site security, scalability, reliability, and performance. Furthermore, headless commerce platforms allow businesses to choose the programming language they prefer, which can make development easier for businesses that have a preference for specific programming languages.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Which is right for you?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As weâve shown above, there are upsides and drawbacks to both type of eCommerce architecture. When deciding which is best for you, itâs crucial to start with who you are. Here are some key questions to guide your thinking:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"How important is UX to your website?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Because the frontend is disconnected from the backend, MACH architecture often enables faster development of new experiences. This can be an advantage for businesses that value speed and flexibility.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What tools does your team need?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"If your team is looking for greater choice when it comes to selecting a CMS, CDP, Search engine, or PIM, a MACH approach may be right for you. These functions are typically built into a monolith platform, and attempting to introduce a third-party may result in extensive development effort and additional costs.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Similarly, if your business sells configurable products, it may be easier to connect to a customization engine with MACH.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What does your organization structure look like?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"If you have a big on-premises team, traditional commerce may be a better fit. However, if your team is cloud-based, headless commerce may be more practical because it doesnât require as much investment in a dedicated on-premises team.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Furthermore, if your team has a preference for a specific programming language, MACH wonât force a switch to a new language.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"We get a lot of questions related to business type, with some clients under the impression that MACH isnât well suited to B2B businesses, or certain industries. Donât be fooledâin our experience, this is a gross oversimplification on the real issues at play. Some B2B businesses may benefit greatly from opting for a MACH approach, much as some others may struggle to find value from it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Conclusion","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, the perceived newness and complexity of headless commerce and MACH architecture can make it challenging to convince stakeholders to adopt it, even if the overall benef
17its are favorable. This is why we built ","nodeType":"text"},{"data":{"uri":"/zocalo"},"content":[{"data":{},"marks":[],"value":"Zocalo","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Zocalo was designed to bridge the gap between traditional and headless commerce, offering pre-built business logic and API endpoints for core commerce functionality. This results in a simplified architecture and faster development.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While we hope this post has been helpful, we know itâs far from the whole story on monolith versus headless eCommerce. If youâre unsure which option is right for your business, Avatria offers short-engagement vendor selection and solution architecture projects to help guide you through the decision-making process. Our contact information is belowâdonât hesitate to reach out!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"265SmqbzoUlsROVZMVT9pw","type":"Entry","createdAt":"2023-10-16T21:21:43.280Z","updatedAt":"2024-01-08T16:39:55.934Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":97,"revision":19,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"insightArticle"}},"locale":"en-US"},"fields":{"title":"The Analytics Missteps Too Many Companies Make","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"14rjlh6cFAQcapVdPGYCCC","type":"Entry","createdAt":"2023-10-16T21:19:01.081Z","updatedAt":"2023-10-16T21:19:01.081Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"4jHmWpuE44LMQg3n80cAbo","type":"Asset","createdAt":"2023-10-16T21:18:49.262Z","updatedAt":"2023-10-16T21:18:49.262Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en-US"},"fields":{"title":"data errors small","description":"","file":{"url":"//images.ctfassets.net/99to3b42dvrf/4jHmWpuE44LMQg3n80cAbo/db9608f439d3e7ce952ffba2f85348c2/data_errors_small.jpg","details":{"size":104623,"image":{"width":917,"height":480}},"fileName":"data_errors_small.jpg","contentType":"image/jpeg"}}},"internalName":"The Analytics Missteps Too Many Companies Make","altText":"The Analytics Missteps Too Many Companies Make","useAnchorMap":false}},"date":"2023-03-20","teaserText":"One of the fun (albeit challenging) aspects of analytics consulting is that you get to work with a lot of clients in a number of roles. Because of the nature of the work, youâre typically juggling a few different clients at any given time, and because of the way many clients treat analytics work...","authorName":"John McDonough","authorImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"3nOOwSvYyhPlivlk622V4t","type":"Asset","createdAt":"2023-11-03T14:49:34.156Z","updatedAt":"2023-11-03T14:49:34.156Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en-US"},"fields":{"title":"mcdonough","description":"","file":{"url":"//images.ctfassets.net/99to3b42dvrf/3nOOwSvYyhPlivlk622V4t/b60a6a85c05a9dfb8c345660ceb52697/mcdonough.png","details":{"size":242026,"image":{"width":400,"height":401}},"fileName":"mcdonough.png","contentType":"image/png"}}},"articleType":"INSIGHT","tags":["ANALYTICS","CONVERSION"],"featuredArticle":false,"articleLink":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"3Z9ANey8oDg1RithRQzBoW","type":"Entry","createdAt":"2023-12-14T18:03:11.888Z","updatedAt":"2023-12-14T21:37:28.758Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"link"}},"locale":"en-US"},"fields":{"internalName":"The Analytics Missteps Too Many Companies Make","text":"READ MORE","url":"data-analytics/the-analytics-missteps-too-many-companies-make","targetEnabled":false,"target":"_blank","relEnabled":false}},"richContent":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}
17],"value":"One of the fun (albeit challenging) aspects of analytics consulting is that you get to work with a lot of clients in a number of roles. Because of the nature of the work, youâre typically juggling a few different clients at any given time, and because of the way many clients treat analytics work (weâll come to this later), youâre often cycling onto new ones pretty regularly as well.","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"While this can certainly introduce some challenges, it has its advantages, too. For one, itâs a fabulous way to learn. When youâre not facing new, unique problems, youâre fine-tuning the solution you developed to the last one. And the learning isnât restricted to the work. When you work with twenty or more clients over the course of the year, you pick up a lot about the business. You find out what practices different organizations do and donât follow, what tools are in fashion, and the problems the industry is facing as a whole.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As you can tell from the title of this piece, we want to share some of what weâve seen over the years. Because yes, there are a number of mistakes we constantly see businesses making when it comes to data collection. And Iâm not just talking about nitty gritty configuration errors, Iâm talking about the entire way companies approach analytics.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By avoiding these errors, you can run your analytics practice more effectively, more efficiently, and with a greater benefit to your business writ large.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So letâs jump into it.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Right Sizing the Solution","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"To steal a metaphor from a fairy tale, data collection is a bit like porridge, and unfortunately, most companies never taste the bowl thatâs just right.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"On the one hand, you have your companies who arenât heating their porridge up enough. Theyâre collecting data, but doing the bare minimum. Theyâre collecting pageviews, and ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"maybe","nodeType":"text"},{"data":{},"marks":[],"value":" they have a couple of destination goals set up in Google Analytics. No events, no eCommerce data. Another common version of this character type is the business thatâs trying to collect the metrics they need, but relying on a one-size-fits-all tool to manage data collection for themâa plugin, perhaps, or trusting the built-in feature of their web platform.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The problem, of course, is that if you want useful, valuable insights, you need good data. And unfortunately, high-quality data is rarely so easy to acquire, especially when it comes to eCommerce. Of the dozens of clients weâve worked with who trusted an out-of-the-box tool to implement web tracking for them, I can count on a single hand the number who didnât face significant data issues. Common errors we see include:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Under and over-counting of key metrics due to site customizations or features","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Lack of support for key eCommerce actions, such as product impressions or clicks","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Incomplete product or transaction data","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Lack of support for key non-eCommerce site actions, such as form fills, video plays, and more","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Lack of support for GA4","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"With marketing and custom acquisition success now so reliant on the performance of algorithmic MarTech tools such as Google Ads and Meta Ads, the importance of complete, correct data canât be overstated. Thatâs why we recommend a customized data layer-based analytics implementation for all clients. The slight increase in upfront development costs is paid back in spades.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"On the other hand, you have your companies with porridge thatâs too hot to eat. These businesses understand the value of data, but let their ambition get the best of them. They know theyâre not collecting what they should be, and their proposed solution is to collect data on everything they possibly can, using the latest, most cutting-edge tech, ideally implemented tomorrow.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It can seem counter-intuitive to discourage a client from collecting as much data as they can, but the problem here isnât the desire, itâs the process. You need to learn to walk before you try to run, and that applies here. Cutting-edge analytics solutions are time-consuming and expensive to implement, and may be designed to support use cases and features you donât have a need for. How much value does your data have if no one in your organization knows how to access or use it?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We prefer a more methodical approach. Get the basics in place, optimize your practices with what you have, and learn where you can improve. Make enhancements, rinse and repeat. Youâll get better value for your investment, and have a solution that actually fits your needs, rather than what you think they might be three years from now.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"6tSJQvUSUOBwP63Z5LXwRQ","type":"Asset","createdAt":"2023-11-03T15:09:13.147Z","updatedAt":"2023-11-03T15:09:13.147Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en-US"},"fields":{"title":"analytics-missteps-inline","file":{"url":"//images.ctfassets.net/99to3b42dvrf/6tSJQvUSUOBwP63Z5LXwRQ/1f40f0ab78ae7787bb3db5dc6869d260/analytics-missteps-inline.png","details":{"size":5506944,"image":{"width":1780,"height":1102}},"fileName":"analytics-missteps-inline.png","contentType":"image/png"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Analytics Implementation as a Process","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As you can tell from the introduction to this post, I make a lot of temporary friends. The way it tends to work is this: a business realizes they have a hole in their analytics setup, they come to us for help fixing it, we do so, then they lose our number. Itâs no hard feelings; I get it! I think we all wish that finding a solution to a problem meant the problem was gone forever.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But this is the web, and being an analytics consultant is more like being a car mechanic than a TV installer. When you finish building your website, you donât let your development team go, because you know itâs going to require bug fixes, enhancements, and general maintenance to keep operating at the highest level.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Analytics is the same way. Those enhancements youâre making to your site? You probably didnât plan for them when you implemented your tracking plan. If a problem with data collection arises, you want to catch it before itâs too late. New opportunities for marketing optimization will continue to arise, and your analytics practice will need to be able to supp
17ort them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For our clients, we strongly recommend treating the relationship like a long-term partnership, rather than a short-term consultancy. That doesnât mean you have an ongoing analytics implementation project operating in perpetuity, but it does mean that with a small bank of hours and regular status meetings (once or twice a month), your analytics program wonât just remain reliable, but will continue to grow as your website does. Take ad spend, for example: research has shown that implementing server side data collection can have a ","nodeType":"text"},{"data":{"uri":"https://www.facebook.com/business/marketing-partners/experts-to-help-businesses-grow/conversions-api-signals"},"content":[{"data":{},"marks":[],"value":"significant","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{"uri":"https://blog.google/products/marketingplatform/360/bring-performance-and-privacy-together-server-side-tagging/"},"content":[{"data":{},"marks":[],"value":"impact","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on ROAS. This work pays for itself via valuable insights and the reliable, high-quality decision making our work enables.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Conclusion","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Weâre closing in on 1,000 words, and we havenât even touched on the way that clients actually ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"use","nodeType":"text"},{"data":{},"marks":[],"value":" their data. Needless to say, we see some problems there as well. Weâll be talking more about these issues, and how you can get the most out of the data you are collecting, in an upcoming post.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But remember, thereâs no point in talking about how to use data if you canât trust the data you have. Building a quality web analytics practice starts with a foundation of good processes and the right mindset.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If youâd like to talk more about how Avatria can help you build the analytics team youâve been dreaming of, give us a shout at the link below.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"5IxonboRfdJwZyzSOrHdZt","type":"Entry","createdAt":"2023-10-16T21:09:14.159Z","updatedAt":"2024-01-08T16:46:12.723Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":107,"revision":14,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"insightArticle"}},"locale":"en-US"},"fields":{"title":"Why you shouldnât build business logic into your frontend","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"1nTBAZsHaUxrjLDDcr8WtI","type":"Entry","createdAt":"2023-10-16T21:07:34.228Z","updatedAt":"2023-10-16T21:07:34.228Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"28Jrcn323nPujDWLavCiLY","type":"Asset","createdAt":"2023-10-16T21:07:10.378Z","updatedAt":"2023-10-16T21:07:10.378Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en-US"},"fields":{"title":"front business logic","description":"","file":{"url":"//images.ctfassets.net/99to3b42dvrf/28Jrcn323nPujDWLavCiLY/093d4504f6fe02409cbad9a77012a7b4/front_business_logic.jpg","details":{"size":133538,"image":{"width":639,"height":479}}
17,"fileName":"front_business_logic.jpg","contentType":"image/jpeg"}}},"internalName":"Why you shouldnât build business logic into your frontend","altText":"Why you shouldnât build business logic into your frontend","useAnchorMap":false}},"date":"2023-08-28","teaserText":"When we started building Zocalo, our MACH-based eCommerce enablement tool, we brought our decades of experience as digital commerce consultants to the design process. We looked at where eCommerce platforms were 5, 10, and 15 years ago, thought back to all of the poorly built system architectures weâd been brought in to shore up...","authorName":"Zach McMahon \u0026 Anando Naqui","articleType":"INSIGHT","tags":["ARCHITECTURE","MACH"],"featuredArticle":false,"articleLink":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"6F7AJEXzkmip11rCMfGysy","type":"Entry","createdAt":"2023-12-14T18:03:18.254Z","updatedAt":"2023-12-14T21:37:15.648Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"link"}},"locale":"en-US"},"fields":{"internalName":"Why you shouldn't build business logic into your frontend","text":"READ MORE","url":"news-and-insights/why-you-shouldnt-build-business-logic-into-your-frontend","targetEnabled":false,"target":"_blank","relEnabled":false}},"richContent":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"When we started building ","nodeType":"text"},{"data":{"uri":"/zocalo"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Zocalo, our MACH-based eCommerce enablement tool","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":", we brought our decades of experience as digital commerce consultants to the design process. We looked at where eCommerce platforms were 5, 10, and 15 years ago, thought back to all of the poorly built system architectures weâd been brought in to shore up or overhaul, and asked âhow could those problems have been avoided?â","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are a lot of answers to that question. We knew that ","nodeType":"text"},{"data":{"uri":"/news-and-insights/is-mach-headless-ecommerce-right-for-you"},"content":[{"data":{},"marks":[],"value":"MACH architectures were already solving many of them","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", so we decided to focus on some of the inefficiencies we were seeing in the burgeoning headless space. One key culprit stood out, and became a foundational goal for what we set out to build. ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"No more business logic in the front end.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We wanted to write a quick blog post explaining the reasons behind this motivation, both to help you understand how Zocalo is able to provide more flexibility and better scalability than other similar tools, and as a warning to future architects and developers of past mistakes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What is business logic, and why do companies build it into the front end?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Hereâs a quick summary, for those on the business side. If you can already answer the question above, feel free to skip ahead.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Business logic refers to the set of rules, procedures, and calculations that govern how a website operates. It is the backbone of any commercial application, and includes core functionality such as processing credit cards, search and browse, and field validation. In a traditional eCommerce build, this code is all in the platform backend","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But in a MACH architecture, many core business functions are not built into the platform, and for those that are, any required customizations must occur outside the platform. As a result, many headless front-end accelerators build this functionality directly into their front-end codebase
17s, making it easier to integrate the front end with the service. The idea is that this turns a two-step process (build service, integrate service with front end) into a single-step process (build front end with service). While building business logic into the front end can be a quick and easy solution for many companies, it also comes with its own set of significant downsides.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The problem with front-end business logic","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While front-end business logic may seem fast and easy up front, it is not sound architecturally, which leads to inefficiencies and additional effort down the line.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Take a business with an omni-channel experience, for example. Itâs almost certain that a large percentage of functionality will be common across applicationsâpayment, merchandising, cart, etc. When you have a common function, multiple applications, and front-end business logic, you have to build the same functionality in every application. If you are processing credit cards on your website, mobile app, and in-store kiosk, you will need to build the service in all three places.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This leads to a few easily predictable problems:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Additional effort to fix bugs or make enhancements. ","nodeType":"text"},{"data":{},"marks":[],"value":"If an issue occurs in one place, you will have to repeat your fix in each of your applications.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Resource limitations.","nodeType":"text"},{"data":{},"marks":[],"value":" he more fixes you have to implement, the more teams and developers you have to get involved.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because the front end is inherently insecure, for any services that require submission (such as payment, forms, and more), building business logic into the front end requires additional server-side validation to ensure that the data accepted is valid and safe. This introduces a potentially redundant development effort, as validation is likely occurring on the client-side prior to submission as well.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, and less significantly, building business logic into the front end restricts your coding language choices. Though we love JavaScript, itâs not the most common language to build certain functionalities in, which may create issues depending on the makeup and experience of your development team.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"An alternative approach: middle layer business logic","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A better approach, and the one that forms the foundation of Zocalo, is to build business logic into your systemâs middle layer (aka API experience layer). This allows all systems to call a central service for functionality, and provides the following benefits:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"One-time Build.","nodeType":"text"},{"data":{},"marks":[],"value":" You only need to build the service or functionality once, and all systems can make use of it.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Easier to Maintain.","nodeType":"text"},{"data":{},"marks":[],"value":" A central service allows fixes and enhancements to be rolled out to all systems simultaneously, reducing development effort and avoiding inconsistencies.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"More Flexibility.","nodeType":"text"},{"data":{},"marks":[],"value":" Your front-end can integrate with whatever tools are preferred, adding flexibility and ensuring that each system can focus on what it does best.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Infinite Scalability.","nodeType":"text"},{"data":{},"marks":[],"value":" The central service can handle any number of requests, enabling easy addition of future applications or use cases.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"From a technical perspective, building business logic into the middle layer also provides several benefits, such as better performance, security, and reliability. The middle layer can cache frequently accessed data, reducing the number of requests to the backend system. It can also perform security checks and enforce data validation rules. In addition, the middle layer can provide fault tolerance and high availability, ensuring that the system remains operational even if one or more components fail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As we hope this post has made clear, an abundance of thought and care has gone into the development of Zocalo. We built Zocalo upon these principles because we qual
17ity and intelligent design is our first concern. The fastest and easiest way to launch an eCommerce site is to kick the can down the road, and pay no heed to the long-term stability and efficiency of your technical architecture. Zocalo doesnât just make it faster and easier to build an eCommerce experience, it makes it faster and easier to build an eCommerce experience ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"right","nodeType":"text"},{"data":{},"marks":[],"value":". Contact us for a demo, or to learn more about how our platform can help you build scalable and flexible eCommerce solutions.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}}]}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"5V0lqD8aCK86G8JnOsPNX3","type":"Entry","createdAt":"2023-08-10T14:30:13.937Z","updatedAt":"2026-03-13T14:30:13.419Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":36,"revision":17,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"pageCta"}},"locale":"en-US"},"fields":{"headline":"Have questions or want to chat?","ctaLink":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"99to3b42dvrf"}},"id":"35AvdksJZGkHRgoLrNEoQM","type":"Entry","createdAt":"2023-10-06T19:51:43.271Z","updatedAt":"2023-10-18T19:48:21.889Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"link"}},"locale":"en-US"},"fields":{"internalName":"Contact Us - SEND US A NOTE","text":"SEND US A NOTE","url":"/contact","targetEnabled":false,"target":"_blank","relEnabled":false}},"ctaBackgroundColor":"#3BBFB5","ctaBorderColor":"#3BBFB5"}}]}},"referer":null},"__N_SSP":true},"page":"/","query":{},"buildId":"SocxcVEivJhAZnwTJnKjh","isFallback":false,"gssp":true,"scriptLoader":[]}</script>
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