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It is an area to collectively access insight, resources and best practice, and have your say on the challenges you face in your role, profession and industry.</p>"},{ptag:"<p>Covering areas such as content management systems, automation tools, analytic platforms and s
1ocial management tools we have put together vendor lists, crowdsourced from forum meetings and our knowledge here at Innovate Finance, to provide extensive options, access to further information and tips along the way.</p>"},{ptag:"<p>We have also added a âChallenges and Solutionsâ section, designed to identify common difficulties faced by marketers across our membership and the solutions developed to overcome them.</p>"},{ptag:"<p>Last but not least is our simple jobs board. Submit your available positions and see if members in the community have any recommendations or thoughts on the best person for your opening.</p>"},{ptag:"<p>If you think we are missing anything, please also get in touch and submit a suggestion. Remember, this is your space and you should be able to make the most of it!</p>"}]},list:[{item:"Click on each of the access buttons below to find out more about each section. Once clicked you should see a pop-up with a list of vendors, tools and platforms. Each vendor will have an associated price tag (\xa3, \xa3\xa3, \xa3\xa3\xa3) to denote the general level of investment needed and a Best and Worst feature. Research on each vendor has been conducted through a search of online and offline reviews."},{item:"Submit vendors you have used if we have missed them off! If you have used a vendor before and highly rated the experience please let us know. If you do not rate a vendor please get in touch with us as to why and we can begin to collate this information."},{item:"Please also submit your biggest challenges or the difficulties you have faced in selecting vendors, hiring for roles or even in performing day-to-day tasks. We want to crowd-source practical and useful solutions to these challenges from across the community. All additions to this section are done so anonymously."},{item:"If you would like to submit a job role, you can submit a PDF document to accompany your post. If you have a contact email address, or a URL to transfer a candidate too, please also include."}]}],F=[{textAlign:"left",title:"<p>Solutions</p>",card:{arrayofp:[{ptag:"<p>Challenges</p>"}]}}],I=[{textAlign:"left",card:{details:[{ptag:"<p><strong>CONTENT, CONTENT, CONTENT</strong></p>",list:"Finding and keeping good content writers. FinTech can be complex, so having a writer who can communicate your companyâs message and tone of voice is key. Securing a content leader who can write from both a technical and business perspective is often invaluable. But finding and retaining the talent is the challenge!"},{ptag:"<p><strong>DESIGN AND BRANDING</strong></p>",list:"Design work. Freelancers can be expensive and it can often seem like the list of assets to be designed is never ending."},{ptag:"<p><strong>BOMBARDING CUSTOMERS AND PROSPECTS WITH EMAILS</strong></p>",list:"What is the right communications schedule? Should I be sending newsletters out weekly, monthly or not at all? How do I inform my customers without bombarding them?"}]},list:[{item:"You need strong incentives to attract the right talent. Are you and your company doing interesting things, changing the status quo, improving things for the better? Have things for a content writer to write about as well as expecting them to come in with their own ideas. Encourage them to meet your clients or partners, send them to events and meet-ups and allow them the access, should they wish, to tools to measure their impact."},{item:"Commit to an in-house designer where you can. For small pieces of work a freelancer can work just fine, but for larger projects you are far better placed having a creative to work with you in the office. Assess your needs and hire as the work demands."},{item:"You need to test and report. Test and report. Try different schedules and measure your open and click through rates. What improved them? Test your subject lines and from headers â include more varied content. Send out and test. Ensure your lists are segmented correctly and you are diligent with your subscribers."}]}],W=[{title:"<h3>GET INVOLVED</h3>",content:[{title:"Submit a vendor!",description:"<p>Noticed that we havenât included a vendor you have worked with before and thought highly of? Send us their name, website, pricing (\xa3, \xa3\xa3, \xa3\xa3), best and worst feature (if it has one!) and we will add it to the appropriate section.</p>",buttonLink:"/cmo-forum/",buttonTitle:"Submit"},{title:"Submit a Challenge and Solution!",description:"<p>What is the most difficult issue you have had to overcome as a marketer in your industry? Submit a key challenge and your solution and see the common themes from peers. All submissions are posted anonymously.</p>",buttonLink:"/cmo-forum/",buttonTitle:"Submit"},{title:"Have we missed something?",description:"<p>Let us know if you think there needs to be any additional features, options or insight. 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1ors available promising to streamline processes, what is the best option to select?",buttonTitle:"Access",popupContent:[{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/screen-shot-2017-09-16-at-17.38.07.png",imageWidth:"157",imageHeight:"73",name:"<strong>iContact</strong>",description:[{ptag:"<p><strong>Price:</strong> \xa3\xa3<br>\xa332 per month.<br>Based on list size of 2000 contacts</p>"},{ptag:"<p><strong>Best Feature</strong><br>A user-friendly what you see is what you get (WYSIWYG) editor and you can use an autoresponder to schedule a series of welcome emails to new subscribers.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Test emails are often not received when sent to Gmail accounts. About 35 percent of the programs tested had this issue. It is also quite expensive.</p>"},{ptag:'<p><a aria-label="icontact" rel="noreferrer" gtmlinkname="icontact" gtmlinkcontext="Two Col Theme Section" href="https://www.icontact.com">www.icontact.com</a></p>'},{ptag:"<hr/>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/screen-shot-2017-09-16-at-17.40.33-125x138.png",imageWidth:"97",imageHeight:"107",name:"<strong>MailChimp</strong>",description:[{ptag:"<p><strong>Price:</strong> \xa3<br>Free â $25 per month.<br>Based on List Size. Free only up to 2000 contacts</p>"},{ptag:"<p><strong>Best Feature</strong><br>Powerful API integrates with custom systems and CMS and provides subscriber profiles to gain insight into your subscribers. It can also be free if you have less have 2000 contacts</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Free plans donât have analytics tools or an auto-responder. You also cannot immediately set up a paid plan.</p>"},{ptag:'<p><a aria-label="mailchimp" rel="noreferrer" gtmlinkname="mailchimp" gtmlinkcontext="Two Col Theme Section" href="https://www.mailchimp.com">www.mailchimp.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/screen-shot-2017-09-16-at-17.46.09-192x200.png",imageWidth:"133",imageHeight:"138",name:"<strong>Constant Contact</strong>",description:[{ptag:"<p><strong>Price:</strong> \xa3\xa3<br>From \xa330 per month<br>Based on List Size. Price at 500 â 2500 contacts</p>"},{ptag:"<p><strong>Best Feature</strong><br>Easily imports contacts from Gmail and Outlook. It also has an Easy-to-use editor for customising campaigns.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>It was found to be glitchy in testing with limited auto-responder capabilities.<br>Quite expensive in comparison to other options on the market.</p>"},{ptag:'<p><a aria-label="constantcontact" rel="noreferrer" gtmlinkname="constantcontact" gtmlinkcontext="Two Col Theme Section" href="https://www.constantcontact.com">www.constantcontact.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/screen-shot-2017-09-16-at-17.48.36-300x136.png",imageWidth:"268",imageHeight:"121",name:"<strong>Campaigner</strong>",description:[{ptag:"<p><strong>Price:</strong> \xa3\xa3<br>From $19.95. $29.95 on list size 3,500 contacts</p>"},{ptag:"<p><strong>Best Feature</strong><br>No matter which plan you choose, whether you have 500 contacts or 5,000, you get the same features â advanced or otherwise.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>It has been shown to be quite a bit slower than other systems which can be a major disadvantage if you are running many campaigns frequently.</p>"},{ptag:'<p><a aria-label="campaigner" rel="noreferrer" gtmlinkname="campaigner" gtmlinkcontext="Two Col Theme Section" href="https://www.campaigner.com">www.campaigner.com</a></p>'}]}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/08/if-cmo-social-icon.svg",alt:"socialImage",imageWidth:"75",imageHeight:"73",title:"Social",description:"Social media can be a great place to amplify your message and engage with your audience. However, with multiple platforms to manage which is the best vendor to maximise your reach?",buttonTitle:"Access",popupContent:[{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/hoot-300x75.png",imageWidth:"229",imageHeight:"57",name:"<strong>Hootsuite</strong>",description:[{ptag:"<p><strong>Price</strong><br>Freemium & Subscription<br>Professional: $20/month<br>Business: starting at $599/month</p>"},{ptag:"<p><strong>Best Feature</strong><br>
1Comprehensive features, mature system with a complete set of social media tools. Consistent technical support.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Costs for needed extras add up very quickly so teaser price isnât realistic. You cannot conduct decent reporting without additional purchase.<br>Dashboard and streams can get very complex.</p>"},{ptag:'<p><a aria-label="hootsuite" rel="noreferrer" gtmlinkname="hootsuite" gtmlinkcontext="Two Col Theme Section" href="https://www.hootsuite.com">www.hootsuite.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/screen-shot-2017-09-17-at-12.28.46-250x81.png",imageWidth:"164",imageHeight:"64",name:"<strong>Tweetdeck</strong>",description:[{ptag:"<p><strong>Price</strong><br>Free Application</p>"},{ptag:"<p><strong>Best Feature</strong><br>Completely free! For small teams unable to invest in more expensive tools it is a great start.<br>Dashboards and streams user-friendly.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Twitter focussed â does not connect to other profiles.</p>"},{ptag:'<p><a aria-label="tweetdeck" rel="noreferrer" gtmlinkname="tweetdeck" gtmlinkcontext="Two Col Theme Section" href="https://www.tweetdeck.twitter.com">www.tweetdeck.twitter.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/sprout-social-logo-new-212x148.png",imageWidth:"178",imageHeight:"124",name:"<strong>Sproutsocial</strong>",description:[{ptag:"<p><strong>Price</strong><br>$59 per user/month<br>$500 per month, 3 users</p>"},{ptag:"<p>(includes 30 day free trial)</p>"},{ptag:"<p><strong>Best Feature</strong><br>Single-stream message Smart Inbox feature for all networks. All reports available. Covers most social media platforms.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Data from Twitter comparison reporting and Facebook profiles require a 24-hour gathering window. Slightly more expensive option.</p>"},{ptag:'<p><a aria-label="sproutsocial" rel="noreferrer" gtmlinkname="sproutsocial" gtmlinkcontext="Two Col Theme Section" href="https://www.sproutsocial.com">www.sproutsocial.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/buffer-888-300x57.png",imageWidth:"229",imageHeight:"43",name:"<strong>Buffer</strong>",description:[{ptag:"<p><strong>Price</strong><br>Free â Subscription<br>$10 â $99 per month</p>"},{ptag:"<p><strong>Best Feature</strong><br>Very simple and user friendly. No need for advanced training and can be used and set up easily.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Limited features when compared to other tools. You cannot view your Twitter feed or directly interact with your followers.</p>"},{ptag:"<p><strong>ADDTIONAL TOOL</strong><br>Hashtag, twitter account and keyword tracker.</p>"},{ptag:'<p><a aria-label="buffer" rel="noreferrer" gtmlinkname="buffer" gtmlinkcontext="Two Col Theme Section" href="https://www.buffer.com">www.buffer.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/keyhole-250x58.png",imageWidth:"206",imageHeight:"48",name:"<strong>Keyhole</strong>",description:[{ptag:"<p><strong>Price</strong><br>$149 â $539 per month (billed annually)</p>"},{ptag:"<p><strong>Best Feature</strong><br>You can use the keyhole tracker a number of times for free for example around a product launch or event â where it has been promoted on Twitter.<br><strong>Worst Feature</strong><br>It is twitter and instagram focused. Once you do go over the free allotted tracks you are no longer able to use the tool and must purchase a package.</p>"},{ptag:'<p><a aria-label="keyhole" rel="noreferrer" gtmlinkname="keyhole" gtmlinkcontext="Two Col Theme Section" href="https://www.keyhole.co">www.keyhole.co</a></p>'}]}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/08/if-cmo-cms-icon.svg",alt:"socialImage",imageWidth:"75",imageHeight:"73",title:"Content Management Systems (CMS)",description:"Management of digital content is an essential part of any marketing strategy. But developing effective processes can be daunting, what are the best systems to make your life easier and optimise your content?",buttonTitle:"Access",popupContent:[{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/wordpress-212x132.png",imageWidth:"159",imageHeight:"99",name:"<strong>WordPress</strong>",description:[{ptag:"<p><strong>Price</strong><br>Free</p>"},{ptag:"<p><strong>Best Feature</strong><br>It is the best choice for beginners because of its ease-of-use, it works especially well for small to medium-sized websites, blogs and smaller e-commerce firms. It has by far the most themes and plugins available.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>
1Because WordPress is an easy-to-use framework, it <em>locks down</em> the ability for most users to make significant visual edits (for their own good). So you canât make a TON of structural website changes without the help of a designer and/or developer.</p>"},{ptag:'<p><a aria-label="wordpress" rel="noreferrer" gtmlinkname="wordpress" gtmlinkcontext="Two Col Theme Section" href="https://wordpress.com">www.wordpress.com</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/drupal-8-logo-inline-cmyk-72-300x75.png",imageWidth:"241",imageHeight:"60",name:"<strong>Drupal</strong>",description:[{ptag:"<p><strong>Price</strong><br>Free</p>"},{ptag:"<p><strong>Best Feature</strong><br>Drupal is one of the most technically advanced content management systems. Good for technical people who like to get their hands dirty. Drupal pages also typically load more quickly, and have faster response times than those made with WordPress or Joomla. Part of the reason is because itâs less resource-intensive, requiring a less expensive server or hosting setup.</p>"},{ptag:'<p><strong>Worst Feature</strong><br>Because Drupal is more advanced, you should have at least a <a aria-label="basic knowledge of HTML" gtmlinkname="basic knowledge of HTML" gtmlinkcontext="Two Col Theme Section" href="https://websitesetup.org/html-beginners-guide/">basic knowledge of HTML</a>, PHP and other common web programming languages. You donât need to be an expert, but being able to troubleshoot error messages and identify code problems will be a huge benefit.</p>'},{ptag:'<p><a aria-label="drupal" rel="noreferrer" gtmlinkname="drupal" gtmlinkcontext="Two Col Theme Section" href="https://www.drupal.org">www.drupal.org</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/joomla-3d-vertical-logo-light-background-en-212x176.png",imageWidth:"157",imageHeight:"130",name:"<strong>Joomla</strong>",description:[{ptag:"<p><strong>Price</strong><br>Free</p>"},{ptag:"<p><strong>Best Feature</strong><br>Social networks can be a powerful asset for many sites, and with Joomla, you can have one up and running extremely quickly and easily. Joomla also makes setting up an online store quick and painless. You can setup eCommerce shops with both Drupal and WordPress, but it tends to require more effort and special customisations. Joomla has found the middle ground between the <em>ease</em> of managing a WordPress website and the <em>power</em> of a Drupal site.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Search Engine Optimization (SEO) is one area where Joomla tends to perform rather poorly as compared to other systems, especially WordPress.</p>"},{ptag:'<p><a aria-label="joomla" rel="noreferrer" gtmlinkname="joomla" gtmlinkcontext="Two Col Theme Section" href="https://www.joomla.org">www.joomla.org</a></p>'},{ptag:"<hr>"}]},{image:"https://ww2.innovatefinance.com/wp-content/uploads/2017/09/magento-300x87.png",imageWidth:"234",imageHeight:"68",name:"<strong>Magento</strong>",description:[{ptag:"<p><strong>Price</strong><br>Free â Enterprise $15,500 to $77,000 per year</p>"},{ptag:"<p><strong>Best Feature</strong><br>Magnetoâs specialisation is e-commerce and shopping carts. The Community Edition is free to download and use. It has eBay integration and a user can manage multiple stores from one administrator interface with no restrictions.</p>"},{ptag:"<p><strong>Worst Feature</strong><br>Customer support is available only with Enterprise Edition or third-party partners. It also requires manual coding and setup so you will need a developer or experience with coding languages. 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