1<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><meta name="generator" content="Astro v7.2.2"><title>Effective Product Owner - Mountain Goat Software</title><meta name="description" content="Private product owner workshop for clearer priorities, stronger backlog decisions, stakeholder alignment, and focused Scrum teams."><link rel="canonical" href="https://www.mountaingoatsoftware.com/services/product-owner"><link rel="icon" type="image/svg+xml" href="/_astro/favicon-full.B_B6MOIo.svg"><link rel="icon" href="/favicon.ico" sizes="16x16 32x32 48x48"><link rel="apple-touch-icon" href="/apple-touch-icon.png" sizes="180x180"><link rel="sitemap" href="/sitemap.xml"><meta property="og:title" content="Effective Product Owner"><meta property="og:description" content="Private product owner workshop for clearer priorities, stronger backlog decisions, stakeholder alignment, and focused Scrum teams."><meta property="og:url" content="https://www.mountaingoatsoftware.com/services/product-owner"><meta property="og:type" content="website"><meta property="og:image" content="https://www.mountaingoatsoftware.com/images/services-og/product-owner-training.png"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Effective Product Owner"><meta name="twitter:description" content="Private product owner workshop for clearer priorities, stronger backlog decisions, stakeholder alignment, and focused Scrum teams."><meta name="twitter:image" content="https://www.mountaingoatsoftware.com/images/services-og/product-owner-training.png">
1<script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.mountaingoatsoftware.com/"},{"@type":"ListItem","position":2,"name":"Effective Product Owner","item":"https://www.mountaingoatsoftware.com/services/product-owner"}]}</script>
1<link rel="preconnect" href="https://cdn.sanity.io" crossorigin><style type="text/css">@font-face {font-family:'Kalam';font-style:normal;font-weight:300;src:url(/cf-fonts/s/kalam/5.2.8/devanagari/300/normal.woff2);unicode-range:U+0900-097F,U+1CD0-1CF9,U+200C-200D,U+20A8,U+20B9,U+20F0,U+25CC,U+A830-A839,U+A8E0-A8FF,U+11B00-11B09;font-display:swap;}@font-face {font-family:'Kalam';font-style:normal;font-weight:300;src:url(/cf-fonts/s/kalam/5.2.8/latin-ext/300/normal.woff2);unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap;}@font-face {font-family:'Kalam';font-style:normal;font-weight:300;src:url(/cf-fonts/s/kalam/5.2.8/latin/300/normal.woff2);unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:normal;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/latin/opsz/normal.woff2);unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:normal;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/cyrillic/opsz/normal.woff2);unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:normal;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/latin-ext/opsz/normal.woff2);unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:normal;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/vietnamese/opsz/normal.woff2);unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:normal;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/cyrillic-ext/opsz/normal.woff2);unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:italic;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/latin-ext/opsz/italic.woff2);unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:italic;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/latin/opsz/italic.woff2);unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:italic;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/cyrillic-ext/opsz/italic.woff2);unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:italic;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/vietnamese/opsz/italic.woff2);unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap;}@font-face {font-family:'Nunito Sans';font-style:italic;font-weight:200 1000;src:url(/cf-fonts/v/nunito-sans/5.2.7/cyrillic/opsz/italic.woff2);unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap;}</style>
1<script>(function(){const initialEvent = {"event":"view_item","items":[{"item_id":"product-owner","item_name":"Effective Product Owner","item_category":"workshop"}]}; 2 3 window.dataLayer = window.dataLayer || []; 4 window.mgsAnalytics = window.mgsAnalytics || { 5 track(eventName, properties = {}) { 6 window.dataLayer.push({ ...properties, event: eventName }); 7 } 8 }; 9 10 if (initialEvent) { 11 const { event, ...properties } = initialEvent; 12 window.mgsAnalytics.track(event, properties); 13 } 14 15 document.addEventListener("submit", (submitEvent) => { 16 const form = submitEvent.target; 17 18 if (!(form instanceof HTMLFormElement)) { 19 return; 20 } 21 22 const eventName = form.dataset.analyticsEvent; 23 24 if (!eventName) { 25 return; 26 } 27 28 let properties; 29 30 try { 31 properties = JSON.parse(form.dataset.analyticsProperties || "{}"); 32 } catch { 33 properties = {}; 34 } 35 36 window.mgsAnalytics.track(eventName, properties); 37 }, { capture: true }); 38})();</script>
38<script type="module" src="/_astro/WebMcpSearchBehavior.astro_astro_type_script_index_0_lang.Cp7obWEX.js"></script>
38<script> 39 (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 40 new Date().getTime(),event:'gtm.js'});const f=d.getElementsByTagName(s)[0], 41 j=d.createElement(s),dl=l!=='dataLayer'?`&l=${l}`:'';j.async=true;j.src= 42 `https://www.googletagmanager.com/gtm.js?id=${i}${dl}`;f.parentNode.insertBefore(j,f); 43 })(window,document,'script','dataLayer','GTM-53ZC6XP7'); 44 </script>
44<script> 45 (() => { 46 if (!("IntersectionObserver" in window)) { 47 return; 48 } 49 document.documentElement.classList.add("reveal-ready"); 50 const start = () => { 51 const observer = new IntersectionObserver((entries, obs) => { 52 for (const entry of entries) { 53 if (!entry.isIntersecting) { 54 continue; 55 } 56 entry.target.classList.add("is-inview"); 57 obs.unobserve(entry.target); 58 } 59 }, { threshold: 0, rootMargin: "0px 0px -25% 0px" }); 60 document.querySelectorAll("[data-animation-group]").forEach((el) => observer.observe(el)); 61 document.querySelectorAll(".is-animated").forEach((el) => { 62 if (el.closest("[data-animation-group]")) { 63 return; 64 } 65 observer.observe(el); 66 }); 67 }; 68 if (document.readyState === "loading") { 69 document.addEventListener("DOMContentLoaded", start); 70 } else { 71 start(); 72 } 73 })(); 74 </script>
74<script type="module">function e(){for(let e of document.querySelectorAll(`.a-vt-rise`))e.style.viewTransitionName=`none`,e.dataset.vtReleased=``}function t(){for(let e of document.querySelectorAll(`[data-vt-released]`))e.style.removeProperty(`view-transition-name`),delete e.dataset.vtReleased}window.addEventListener(`pageswap`,e),window.addEventListener(`pageshow`,t);</script>
74<style>@media (width<=899px){.l-sidebar[data-astro-cid-v2j6ks2p]>div[data-astro-cid-v2j6ks2p],.l-sidebar-lg[data-astro-cid-v2j6ks2p]>div[data-astro-cid-v2j6ks2p]{align-self:stretch}} 75.icon-list-image[data-astro-cid-ckwkla4p]{padding-inline-start:0;list-style:none}.icon-list-image-item[data-astro-cid-ll6vqjg6]{align-items:start;gap:1rem;display:flex}.icon-list-image-icon[data-astro-cid-ll6vqjg6]{flex-shrink:0;width:3rem;height:auto} 76</style><link rel="stylesheet" href="/_astro/VisuallyHidden.BK-7Fptr.css"><style>.credibility-bar-item[data-astro-cid-g4s7omam]{text-align:center;text-wrap:balance}.credibility-bar-item[data-astro-cid-g4s7omam]:has(strong){line-height:1.1} 77@layer mantine{.m_17884d0f{--carousel-height:auto;position:relative}.m_a2dae653{height:var(--carousel-height);overflow:hidden}.m_a2dae653[data-type=container]{container:carousel/inline-size}.m_fcd81474{height:var(--carousel-height);flex-direction:row;display:flex}:where([data-include-gap-in-size]) .m_fcd81474:where([data-orientation=vertical]){margin-bottom:calc(var(--carousel-slide-gap) * -1)}:where([data-include-gap-in-size]) .m_fcd81474:where([data-orientation=horizontal]){margin-inline-end:calc(var(--carousel-slide-gap) * -1)}.m_fcd81474:where([data-orientation=vertical]){flex-direction:column}.m_39bc3463{z-index:1;pointer-events:none;justify-content:space-between;align-items:center;display:flex;position:absolute}.m_39bc3463:where([data-orientation=vertical]){inset-inline-start:calc(50% - var(--carousel-control-size) / 2);padding:var(--carousel-controls-offset) 0;flex-direction:column;top:0;bottom:0}.m_39bc3463:where([data-orientation=horizontal]){inset-inline:0;top:calc(50% - var(--carousel-control-size) / 2);padding:0 var(--carousel-controls-offset);flex-direction:row}.m_64f58e10{min-width:var(--carousel-control-size);min-height:var(--carousel-control-size);border-radius:var(--carousel-control-size);pointer-events:all;background-color:var(--mantine-color-white);color:var(--mantine-color-black);box-shadow:var(--mantine-shadow-md);border:1px solid var(--mantine-color-gray-3);justify-content:center;align-items:center;transition:opacity .1s;display:flex}:where([data-mantine-color-scheme=light]) .m_64f58e10{opacity:.85}:where([data-mantine-color-scheme=dark]) .m_64f58e10{opacity:.65}@media (hover:hover){.m_64f58e10:hover{opacity:1}}@media (hover:none){.m_64f58e10:active{opacity:1}}.m_71ea3ab1{justify-content:center;gap:calc(.5rem * var(--mantine-scale));pointer-events:none;display:flex;position:absolute}.m_71ea3ab1:where([data-orientation=vertical]){top:0;bottom:0;flex-direction:column;inset-inline-end:var(--mantine-spacing-md)}.m_71ea3ab1:where([data-orientation=horizontal]){bottom:var(--mantine-spacing-md);flex-direction:row;inset-inline:0}.m_eae68602{pointer-events:all;border-radius:var(--mantine-radius-xl);box-shadow:var(--mantine-shadow-sm);opacity:.6;background-color:var(--mantine-color-white)}@media (hover:hover){.m_eae68602:hover{opacity:1}}@media (hover:none){.m_eae68602:active{opacity:1}}.m_eae68602:where([data-active]){opacity:1}.m_eae68602:where([data-orientation=vertical]){width:calc(.3125rem * var(--mantine-scale));height:calc(1.5625rem * var(--mantine-scale))}.m_eae68602:where([data-orientation=horizontal]){width:calc(1.5625rem * var(--mantine-scale));height:calc(.3125rem * var(--mantine-scale))}.m_d98df724{flex:0 0 var(--carousel-slide-size,100%);position:relative}.m_17884d0f:where([data-include-gap-in-size]) .m_d98df724:where([data-orientation=vertical]){padding-bottom:var(--carousel-slide-gap)}.m_17884d0f:where([data-include-gap-in-size]) .m_d98df724:where([data-orientation=horizontal]){padding-inline-end:var(--carousel-slide-gap)}.m_17884d0f:where(:not([data-include-gap-in-size])) .m_d98df724:where([data-orientation=vertical]){margin-bottom:var(--carousel-slide-gap)}.m_17884d0f:where(:not([data-include-gap-in-size])) .m_d98df724:where([data-orientation=horizontal]){margin-inline-end:var(--carousel-slide-gap)}} 78</style><link rel="stylesheet" href="/_astro/BaseLayout.BrdCBR_y.css"><style>.clients-carousel .mantine-Carousel-root{padding-inline:clamp(2.75rem,5vw,3.5rem)}.clients-carousel .client-logo-slide{justify-content:center;align-items:center;height:80px;padding:0 .5rem;display:flex}.clients-carousel .client-logo-slide img{object-fit:contain;width:auto;max-width:120px;height:auto;max-height:100%} 79</style></head><body>
vendor: 67 bytes, line 79
79<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
79GTM-53ZC6XP7
vendor: 82 bytes, line 79
79" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
79<a class="skip-link" href="#main-content">Skip to content</a><header class="site-header" role="banner"><div class="logo" id="logo"><a href="/"><img src="/_astro/logo-slim.BUd1aON7.svg" alt="Mountain Goat Software" width="200" height="41"></a></div><button type="button" class="mobile-nav-button" aria-expanded="false" aria-controls="nav" data-mobile-nav-toggle><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="bars" class="svg-inline--fa fa-bars" role="img" viewBox="0 0 448 512"><path fill="currentColor" d="M0 96C0 78.3 14.3 64 32 64l384 0c17.7 0 32 14.3 32 32s-14.3 32-32 32L32 128C14.3 128 0 113.7 0 96zM0 256c0-17.7 14.3-32 32-32l384 0c17.7 0 32 14.3 32 32s-14.3 32-32 32L32 288c-17.7 0-32-14.3-32-32zM448 416c0 17.7-14.3 32-32 32L32 448c-17.7 0-32-14.3-32-32s14.3-32 32-32l384 0c17.7 0 32 14.3 32 32z"></path></svg><span>Menu</span></button><nav aria-label="Primary" id="nav"><ul class="nav-primary"><li><button type="button" class="nav-menu-toggle" aria-expanded="false" aria-controls="nav-services-menu" data-nav-menu-toggle>Services</button><div class="mega-menu mm-services" id="nav-services-menu"><div class="mm-columns"><div class="mm-primary"><h3>Ways We Help</h3><ul><li><a href="/services/agile-coaching" class="media"><div class="media-item"><img src="/_astro/icon-scrum.Dr6stuWq.svg" alt=""></div><div class="media-body"><strong>Agile Coaching</strong><small>Get expert guidance tailored to your teams, leaders, and real-world challenges.</small></div></a></li><li><a href="/services/backlog-story-improvement" class="media"><div class="media-item"><img src="/_astro/icon-index-cards.OssubqMA.svg" alt=""></div><div class="media-body"><strong>Backlog Story Improvement</strong><small>Strengthen backlog items so teams can plan clearly and deliver valuable work.</small></div></a></li><li><a href="/services/estimating-planning" class="media"><div class="media-item"><img src="/_astro/icon-target-flag.Br3CMaOp.svg" alt=""></div><div class="media-body"><strong>Estimating & Planning</strong><small>Build realistic estimates and plans that support confident delivery decisions.</small></div></a></li><li><a href="/services/leadership-alignment" class="media"><div class="media-item"><img src="/_astro/icon-queen.l6k0HWfI.svg" alt=""></div><div class="media-body"><strong>Leadership Alignment</strong><small>Align leaders around priorities, expectations, and the conditions agile teams need.</small></div></a></li><li><a href="/services/team-improvement-sprints" class="media"><div class="media-item"><img src="/_astro/icon-signpost.C5C6ORgu.svg" alt=""></div><div class="media-body"><strong>Team Improvement Sprints</strong><small>Turn focused learning into lasting changes through guided practice over time.</small></div></a></li><li><a href="/services/scrum-team-improvement" class="media"><div class="media-item"><img src="/_astro/icon-queen.l6k0HWfI.svg" alt=""></div><div class="media-body"><strong>Scrum Team Improvement</strong><small>Help Scrum teams improve collaboration, execution, and results on real work.</small></div></a></li></ul></div><div class="mm-secondary"><div class="mm-intro"><h3>Who We Help</h3><p>Helping Scrum teams and product, engineering, and organizational leaders improve how they work.</p><a href="/who-we-help">Explore Who We Help <span aria-hidden="true">â</span></a></div><h3>Workshops</h3><ul class="mm-workshops"><li><a href="/services/workshops">View All Workshops</a></li><li><a href="/services/working-on-a-scrum-team">Working on a Scrum Team</a></li><li><a href="/services/backlog-refinement-workshop">Backlog Refinement Workshop</a></li><li><a href="/services/mastering-user-stories">Mastering User Stories</a></li><li><a href="/services/story-writing-workshop">Story-Writing Workshop</a></li><li><a href="/services/accurate-agile-planning">Accurate Agile Planning</a></li><li><a href="/services/scrum-master">Effective Scrum Master</a></li><li><a href="/services/agile-for-leaders">Agile for Leaders</a></li><li><a href="/services/product-owner">Effective Product Owner</a></li><li><a href="/services/team-reset">Team Reset</a></li><li><a href="/services/agile-coaching">Agile Coaching</a></li><li><a href="/services/introduction-to-agile">Introduction to Agile</a></li><li><a href="/services/certified-scrummaster">Certified ScrumMaster</a></li><li><a href="/services/certified-scrum-product-owner">Certified Scrum Product Owner</a></li></ul><h3>Explore Services</h3><ul><li><a href="/services">View All Services</a></li><li><a href="/services/compare-workshops">Compare Workshops</a></li><li><a href="/services/roi-calculator">ROI Calculator</a></li></ul></div></div></div></li><li class="nav-results"><button type="button" class="nav-menu-toggle" aria-expanded="false" aria-controls="nav-results-menu" data-nav-menu-toggle>Results</button><div class="mega-menu mm-results" id="nav-results-menu"><ul><li><a href="/results"><strong>Results Overview</strong><small>See how private, team-based agile support improves backlogs, planning, Scrum events, and leadership visibility.</small></a></li><li><a href="/results/what-changes-in-90-days"><strong>What Changes in 90 Days</strong><small>See the practical improvements teams and leaders can achieve after working with us.</small></a></li><li><a href="/results/client-stories"><strong>Client Stories</strong><small>Read how organizations have applied what they learned and improved how they work.</small></a></li><li><a href="/results/testimonials"><strong>Testimonials</strong><small>Hear directly from participants, leaders, and longtime clients.</small></a></li></ul></div></li><li class="nav-resources"><button type="button" class="nav-menu-toggle" aria-expanded="false" aria-controls="nav-resources-menu" data-nav-menu-toggle>Resources</button><div class="mega-menu mm-resources" id="nav-resources-menu"><div class="mm-columns"><div class="mm-primary"><h3>Agile Guides</h3><ul><li><a href="/agile/new-to-agile-or-scrum" class="media"><div class="media-item"><img src="/_astro/icon-signpost.C5C6ORgu.svg" alt=""></div><div class="media-body">New to Agile or Scrum</div></a></li><li><a href="/agile/scrum" class="media"><div class="media-item"><img src="/_astro/icon-scrum.Dr6stuWq.svg" alt=""></div><div class="media-body">Scrum</div></a></li><li><a href="/agile/user-stories" class="media"><div class="media-item"><img src="/_astro/icon-index-cards.OssubqMA.svg" alt=""></div><div class="media-body">User Stories</div></a></li><li><a href="/agile/product-backlog" class="media"><div class="media-item">
79<img src="/_astro/icon-story-map.Bk0Bgty-.svg" alt=""></div><div class="media-body">Product Backlog</div></a></li><li><a href="/agile/story-points" class="media"><div class="media-item"><img src="/_astro/icon-target-flag.Br3CMaOp.svg" alt=""></div><div class="media-body">Story Points</div></a></li><li><a href="/agile/agile-planning-and-forecasting" class="media"><div class="media-item"><img src="/_astro/icon-velocity-dial.Cso8cIW1.svg" alt=""></div><div class="media-body">Agile Planning and Forecasting</div></a></li><li><a href="/agile/product-ownership" class="media"><div class="media-item"><img src="/_astro/icon-profile-puzzle.FSROyYpW.svg" alt=""></div><div class="media-body">Product Ownership</div></a></li><li><a href="/agile/agile-teams-and-collaboration" class="media"><div class="media-item"><img src="/_astro/icon-team-join.D19nmu1z.svg" alt=""></div><div class="media-body">Agile Teams and Collaboration</div></a></li><li><a href="/agile/agile-leadership" class="media"><div class="media-item"><img src="/_astro/icon-queen.l6k0HWfI.svg" alt=""></div><div class="media-body">Agile Leadership</div></a></li><li><a href="/agile/leading-agile-initiatives" class="media"><div class="media-item"><img src="/_astro/icon-signpost.C5C6ORgu.svg" alt=""></div><div class="media-body">Leading Agile Initiatives</div></a></li></ul></div><div class="mm-secondary"><div><h3>More Resources</h3><ul><li><a href="/blog">The Mountain Goat Software Blog</a></li><li><a href="/videos">Videos</a></li><li><a href="/webinars">Webinars</a></li><li><a href="/tools">Free Tools</a></li><li><a href="/books">Books by Mike Cohn</a></li><li><a href="/presentations">Presentations</a></li></ul></div><div><h3>Stay Connected</h3><ul><li><a href="/weekly-tips">Weekly Tips from Mike Cohn</a></li><li><a href="https://www.youtube.com/@MountainGoatSoftware">Mountain Goat Software on YouTube</a></li><li><a href="https://www.linkedin.com/company/mountain-goat-software">Connect with Mike on LinkedIn</a></li></ul></div></div><div class="mm-featured"><div class="mm-featured-inner"><h3>Featured Resources</h3><ul><li><a href="/videos" class="mm-featured-card is-primary"><span class="mm-featured-icon"><svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" class="svg-inline--fa fa-youtube" role="img" viewBox="0 0 576 512"><path fill="currentColor" d="M549.7 124.1C543.5 100.4 524.9 81.8 501.4 75.5 458.9 64 288.1 64 288.1 64S117.3 64 74.7 75.5C51.2 81.8 32.7 100.4 26.4 124.1 15 167 15 256.4 15 256.4s0 89.4 11.4 132.3c6.3 23.6 24.8 41.5 48.3 47.8 42.6 11.5 213.4 11.5 213.4 11.5s170.8 0 213.4-11.5c23.5-6.3 42-24.2 48.3-47.8 11.4-42.9 11.4-132.3 11.4-132.3s0-89.4-11.4-132.3zM232.2 337.6l0-162.4 142.7 81.2-142.7 81.2z"></path></svg></span><span><strong>Agile Video Library</strong><small>Browse Video Playlists from Mike on Scrum, user stories, planning, and leadership.</small></span></a></li><li><a href="/promotions/scrum-reset-diagnostic" class="mm-featured-card"><span class="mm-featured-icon"><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="file-circle-question" class="svg-inline--fa fa-file-circle-question" role="img" viewBox="0 0 576 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M64 64c0-17.7 14.3-32 32-32l128 0 0 96c0 35.3 28.7 64 64 64l96 0 0 22c-82.8 21.3-144 96.5-144 186 0 28.6 6.2 55.6 17.4 80L96 480c-17.7 0-32-14.3-32-32L64 64z"></path><path class="fa-primary" fill="currentColor" d="M224 32L96 32C78.3 32 64 46.3 64 64l0 384c0 17.7 14.3 32 32 32l161.4 0c5.2 11.3 11.4 22 18.6 32L96 512c-35.3 0-64-28.7-64-64L32 64C32 28.7 60.7 0 96 0L229.5 0c17 0 33.3 6.7 45.3 18.7L397.3 141.3c12 12 18.7 28.3 18.7 45.3l0 22.1c-11 .9-21.6 2.7-32 5.4l0-22-96 0c-35.3 0-64-28.7-64-64l0-96zM370.7 160L256 45.3 256 128c0 17.7 14.3 32 32 32l82.7 0zM544 400a112 112 0 1 0 -224 0 112 112 0 1 0 224 0zm-256 0a144 144 0 1 1 288 0 144 144 0 1 1 -288 0zm144 44a20 20 0 1 1 0 40 20 20 0 1 1 0-40zm0-100c-11.6 0-21.3 8.2-23.5 19.2-1.8 8.7-10.2 14.3-18.9 12.5s-14.3-10.2-12.5-18.9c5.2-25.6 27.8-44.8 54.9-44.8 30.9 0 56 25.1 56 56 0 19.8-11.7 37.8-29.8 45.9l-10.4 4.6c-1.2 7.7-7.8 13.5-15.8 13.5-8.8 0-16-7.2-16-16 0-11.2 6.6-21.3 16.8-25.9l12.4-5.5c6.6-2.9 10.8-9.4 10.8-16.6 0-13.3-10.7-24-24-24z"></path></g></svg></span><span><strong>Scrum Reset Diagnostic</strong><small>Find the one problem to fix first and run a practical two-sprint reset.</small></span></a></li></ul></div></div></div></div></li><li class="nav-about"><button type="button" class="nav-menu-toggle" aria-expanded="false" aria-controls="nav-about-menu" data-nav-menu-toggle>About</button><div class="mega-menu mm-about" id="nav-about-menu"><div class="mm-columns"><div class="mm-secondary"><h3>About Mountain Goat Software</h3><ul><li><a href="/about"><strong>Our Company</strong><small>Learn who we are and how Mountain Goat Software helps teams and organizations.</small></a></li><li><a href="/about/mike-cohn"><strong>Mike Cohn</strong><small>Meet our founder, author, and longtime agile practitioner.</small></a></li></ul></div><div class="mm-secondary mm-contact"><h3>Get In Touch</h3><ul><li><a href="/bookacall" class="contact-book-call">
79Book a Call</a></li><li><a href="/contact">Send an Email</a></li></ul></div></div></div></li><li><a href="/search" aria-label="Search" aria-expanded="false" aria-controls="site-search-drawer" data-search-drawer-toggle><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="magnifying-glass" class="svg-inline--fa fa-magnifying-glass search fa-sm" role="img" viewBox="0 0 512 512"><path fill="currentColor" d="M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376C296.3 401.1 253.9 416 208 416 93.1 416 0 322.9 0 208S93.1 0 208 0 416 93.1 416 208zM208 352a144 144 0 1 0 0-288 144 144 0 1 0 0 288z"></path></svg><span class="mobile-nav-label">Search</span></a></li><li class="mobile-nav-book-call"><a href="/bookacall" class="button button-full">Book a Call</a></li></ul></nav><div class="nav-buttons l-cluster"><a href="/bookacall" class="button book-call-button">Book a Call</a></div></header><section class="site-search-drawer" id="site-search-drawer" aria-label="Site search" hidden><form class="site-search-form" action="/search" method="get" role="search"><label for="site-search-keywords">Search the site:</label><div class="site-search-field"><input id="site-search-keywords" name="keywords" type="search" placeholder="e.g. user stories" autocomplete="off"><button type="submit" aria-label="Search"><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="magnifying-glass" class="svg-inline--fa fa-magnifying-glass search" role="img" viewBox="0 0 512 512"><path fill="currentColor" d="M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376C296.3 401.1 253.9 416 208 416 93.1 416 0 322.9 0 208S93.1 0 208 0 416 93.1 416 208zM208 352a144 144 0 1 0 0-288 144 144 0 1 0 0 288z"></path></svg></button></div></form></section>
79<script> 80 (() => { 81 const drawer = document.querySelector("#site-search-drawer"); 82 const input = document.querySelector("#site-search-keywords"); 83 const toggles = document.querySelectorAll("[data-search-drawer-toggle]"); 84 const menuToggles = document.querySelectorAll("[data-nav-menu-toggle]"); 85 const navItems = document.querySelectorAll(".nav-primary > li"); 86 const header = document.querySelector(".site-header"); 87 const mobileNavToggle = document.querySelector("[data-mobile-nav-toggle]"); 88 const mobileNavMedia = window.matchMedia("(max-width: 1019px)"); 89 const currentPath = window.location.pathname.replace(/\/$/, ""); 90 const isSearchResultsPage = currentPath === "/search" || currentPath === "/search.html"; 91 92 if (!drawer || !input || toggles.length === 0) { 93 return; 94 } 95 96 const closeNavMenus = (except) => { 97 menuToggles.forEach((toggle) => { 98 if (toggle !== except) { 99 toggle.setAttribute("aria-expanded", "false"); 100 } 101 }); 102 }; 103 104 const setMobileNavOpen = (isOpen, returnFocus = false) => { 105 header?.classList.toggle("mobile-nav-open", isOpen); 106 mobileNavToggle?.setAttribute("aria-expanded", String(isOpen)); 107 108 if (!isOpen) { 109 closeNavMenus(); 110 } 111 112 if (returnFocus) { 113 mobileNavToggle?.focus(); 114 } 115 }; 116 117 const setOpen = (isOpen) => { 118 drawer.hidden = !isOpen; 119 toggles.forEach((toggle) => { 120 toggle.setAttribute("aria-expanded", String(isOpen)); 121 }); 122 123 if (isOpen) { 124 input.focus(); 125 } 126 }; 127 128 mobileNavToggle?.addEventListener("click", () => { 129 const isOpen = mobileNavToggle.getAttribute("aria-expanded") === "true"; 130 setMobileNavOpen(!isOpen); 131 }); 132 133 mobileNavMedia.addEventListener("change", () => { 134 setMobileNavOpen(false); 135 }); 136 137 menuToggles.forEach((toggle) => { 138 toggle.addEventListener("click", () => { 139 const isOpen = toggle.getAttribute("aria-expanded") === "true"; 140 141 closeNavMenus(toggle); 142 toggle.setAttribute("aria-expanded", String(!isOpen)); 143 }); 144 }); 145 146 navItems.forEach((item) => { 147 const toggle = item.querySelector("[data-nav-menu-toggle]"); 148 149 const closeOtherNavMenus = () => { 150 if (toggle?.getAttribute("aria-expanded") !== "true") { 151 closeNavMenus(); 152 } 153 }; 154 155 item.addEventListener("pointerenter", closeOtherNavMenus); 156 item.addEventListener("focusin", closeOtherNavMenus); 157 }); 158 159 toggles.forEach((toggle) => { 160 toggle.addEventListener("click", (event) => { 161 event.preventDefault(); 162 closeNavMenus(); 163 164 if (mobileNavMedia.matches) { 165 setMobileNavOpen(false); 166 } 167 168 if (isSearchResultsPage) { 169 const searchPageInput = document.querySelector("[data-search-input]"); 170 171 setOpen(false); 172 searchPageInput?.focus(); 173 searchPageInput?.select?.(); 174 return; 175 } 176 177 setOpen(drawer.hidden); 178 }); 179 }); 180 181 document.addEventListener("keydown", (event) => { 182 if (event.key === "Escape") { 183 closeNavMenus(); 184 } 185 186 if (event.key === "Escape" && !drawer.hidden) { 187 setOpen(false); 188 } 189 190 if (event.key === "Escape" && header?.classList.contains("mobile-nav-open")) { 191 setMobileNavOpen(false, true); 192 } 193 }); 194 195 document.addEventListener("click", (event) => { 196 const target = event.target; 197 198 if (!(target instanceof Element) || !target.closest(".nav-primary")) { 199 closeNavMenus(); 200 } 201 202 if ( 203 target instanceof Element && 204 header?.classList.contains("mobile-nav-open") && 205 !target.closest(".site-header") 206 ) { 207 setMobileNavOpen(false); 208 } 209 }); 210 })(); 211</script>
211<main id="main-content" tabindex="-1"> 212<div class="hero bg-grey-dark-gradient text-invert"><nav class="breadcrumbs" aria-label="Breadcrumb"><ol><li><a href="/">Home</a></li><li><a href="/services">Services</a></li><li><a href="/services/workshops">Workshops</a></li><li><span aria-current="page">Effective Product Owner</span></li></ol></nav><div class="l-stack l-stripe-sm"><div class="section"><div class="container"><div class="l-split"><div><div class="l-stack-sm is-animated a-reveal"><h2 class="text-left course-name">Effective Product Owner</h2><h1 class="text-left">Turn Product Direction Into Clear Priorities And Backlog Decisions</h1><div class="text-large"><p>Effective Product Owner is a two-day private workshop that helps product owners turn product goals into clearer priorities, stronger backlog decisions, and better conversations with stakeholders and Scrum teams.</p></div><div class="well l-cluster"><a href="/bookacall" class="button button-large button-primary has-shadow">Talk With Us About This Workshop</a></div></div></div><div><div class="hero-illustration is-animated a-reveal-from-right"><img src="/_astro/hero-effective-product-owner.Ds5JLz1o.svg" alt width="600" height="600" loading="lazy" decoding="async"></div></div></div></div></div></div></div> 213 214<div class="l-stripe-sm"><div class="l-stack"><div data-astro-cid-g4s7omam="true" class="section"><div class="container"><h3 class="text-center has-trailer" data-astro-cid-g4s7omam>Chosen by companies in SaaS, Healthcare, Government, Consulting, Financial Services, Retail, Energy, and more.</h3><div class="l-grid has-borders" style="--grid-item-padding: .5em" data-astro-cid-g4s7omam><div class="credibility-bar-item" data-astro-cid-g4s7omam><strong class="u-text-3xl" data-astro-cid-g4s7omam>55,000+</strong><div data-astro-cid-g4s7omam>professionals trained</div></div><div class="credibility-bar-item" data-astro-cid-g4s7omam><strong class="u-text-3xl" data-astro-cid-g4s7omam>25+</strong><div data-astro-cid-g4s7omam>years helping teams improve product decisions, backlogs, and planning</div></div><div class="credibility-bar-item" data-astro-cid-g4s7omam><div data-astro-cid-g4s7omam>Clearer priorities, stronger backlog decisions, and better tradeoffs</div></div></div></div></div><div class="clients-carousel container"><style>astro-island,astro-slot,astro-static-slot{display:contents}</style>
214<script>(()=>{var a=(s,i,o)=>{let r=async()=>{await(await s())()},t=typeof i.value=="object"?i.value:void 0,c={rootMargin:t==null?void 0:t.rootMargin},n=new IntersectionObserver(e=>{for(let l of e)if(l.isIntersecting){n.disconnect(),r();break}},c);for(let e of o.children)n.observe(e)};(self.Astro||(self.Astro={})).visible=a;window.dispatchEvent(new Event("astro:visible"));})();</script>
214<script>(()=>{var g=Object.defineProperty;var w=(a,s,c)=>s in a?g(a,s,{enumerable:!0,configurable:!0,writable:!0,value:c}):a[s]=c;var l=(a,s,c)=>w(a,typeof s!="symbol"?s+"":s,c);var E=new Set(["__proto__","constructor","prototype"]);{let a={0:t=>y(t),1:t=>c(t),2:t=>new RegExp(t),3:t=>new Date(t),4:t=>new Map(c(t)),5:t=>new Set(c(t)),6:t=>BigInt(t),7:t=>new URL(t),8:t=>new Uint8Array(t),9:t=>new Uint16Array(t),10:t=>new Uint32Array(t),11:t=>Number.POSITIVE_INFINITY*t},s=t=>{let[p,e]=t;return p in a?a[p](e):void 0},c=t=>t.map(s),y=t=>typeof t!="object"||t===null?t:Object.fromEntries(Object.entries(t).map(([p,e])=>[p,s(e)]));class f extends HTMLElement{constructor(){super(...arguments);l(this,"Component");l(this,"hydrator");l(this,"hydrate",async()=>{var b;if(!this.hydrator||!this.isConnected)return;let e=(b=this.parentElement)==null?void 0:b.closest("astro-island[ssr]");if(e){e.addEventListener("astro:hydrate",this.hydrate,{once:!0});return}let r=this.querySelectorAll("astro-slot"),n={},d=this.querySelectorAll("template[data-astro-template]");for(let o of d){let i=o.closest(this.tagName);i!=null&&i.isSameNode(this)&&(n[o.getAttribute("data-astro-template")||"default"]=o.innerHTML,o.remove())}for(let o of r){let i=o.closest(this.tagName);i!=null&&i.isSameNode(this)&&(n[o.getAttribute("name")||"default"]=o.innerHTML)}let u;try{u=this.hasAttribute("props")?y(JSON.parse(this.getAttribute("props"))):{}}catch(o){let i=this.getAttribute("component-url")||"<unknown>",v=this.getAttribute("component-export");throw v&&(i+=` (export ${v})`),console.error(`[hydrate] Error parsing props for component ${i}`,this.getAttribute("props"),o),o}let h;await this.hydrator(this)(this.Component,u,n,{client:this.getAttribute("client")}),this.removeAttribute("ssr"),this.dispatchEvent(new CustomEvent("astro:hydrate"))});l(this,"unmount",()=>{this.isConnected||this.dispatchEvent(new CustomEvent("astro:unmount"))})}disconnectedCallback(){document.removeEventListener("astro:after-swap",this.unmount),document.addEventListener("astro:after-swap",this.unmount,{once:!0})}connectedCallback(){if(!this.hasAttribute("await-children")||document.readyState==="interactive"||document.readyState==="complete")this.childrenConnectedCallback();else{let e=()=>{document.removeEventListener("DOMContentLoaded",e),r.disconnect(),this.childrenConnectedCallback()},r=new MutationObserver(()=>{var n;((n=this.lastChild)==null?void 0:n.nodeType)===Node.COMMENT_NODE&&this.lastChild.nodeValue==="astro:end"&&(this.lastChild.remove(),e())});r.observe(this,{childList:!0}),document.addEventListener("DOMContentLoaded",e)}}async childrenConnectedCallback(){let e=this.getAttribute("before-hydration-url");e&&await import(e),this.start()}getRetryImportUrl(e){let r=new URL(e,document.baseURI);return r.searchParams.set("astro-retry",Date.now().toString()),r.toString()}async importWithRetry(e){try{return await import(e)}catch(r){return await new Promise(n=>setTimeout(n,1e3)),import(this.getRetryImportUrl(e))}}handleHydrationError(e){let r=this.getAttribute("component-url"),n=new CustomEvent("astro:hydration-error",{cancelable:!0,bubbles:!0,composed:!0,detail:{error:e,componentUrl:r}});this.dispatchEvent(n)&&console.error(`[astro-island] Error hydrating ${r}`,e)}async start(){let e=JSON.parse(this.getAttribute("opts")),r=this.getAttribute("client");if(Astro[r]===void 0){window.addEventListener(`astro:${r}`,()=>this.start(),{once:!0});return}try{await Astro[r](async()=>{let n=this.getAttribute("renderer-url");try{let[d,{default:u}]=await Promise.all([this.importWithRetry(this.getAttribute("component-url")),n?this.importWithRetry(n):Promise.resolve({default:()=>()=>{}})]),h=this.getAttribute("component-export")||"default";if(h.includes(".")){this.Component=d;for(let m of h.split(".")){if(E.has(m)||!this.Component||typeof this.Component!="object"&&typeof this.Component!="function"||!Object.hasOwn(this.Component,m))throw new Error(`Invalid component export path: ${h}`);this.Component=this.Component[m]}}else{if(E.has(h))throw new Error(`Invalid component export path: ${h}`);this.Component=d[h]}return this.hydrator=u,this.hydrate}catch(d){return this.handleHydrationError(d),()=>{}}},e,this)}catch(n){this.handleHydrationError(n)}}attributeChangedCallback(){this.hydrate()}}l(f,"observedAttributes",["props"]),customElements.get("astro-island")||customElements.define("astro-island",f)}})();</script>
214<astro-island uid="Z1ohAz1" prefix="r1" component-url="/_astro/ClientLogoCarousel.B9g9GX3i.js" component-export="default" renderer-url="/_astro/client.Mbl-JC0g.js" props="{"logos":[1,[[0,{"src":[0,"/_astro/client-intuit.QLcKi8i3_Z1hVuXw.webp"],"alt":[0,"Intuit"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-google.sIchdr5i_Z1LEJ6G.webp"],"alt":[0,"Google"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-microsoft.wBMi5MeB_zs4UC.webp"],"alt":[0,"Microsoft"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-exxon.D3FkLrSY_ZFr70e.webp"],"alt":[0,"ExxonMobil"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-boaml.CWHKxAqK_2rmu0D.webp"],"alt":[0,"Bank of America Merrill Lynch"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-lockheed.ausxiFdH_1l2SkG.webp"],"alt":[0,"Lockheed Martin"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-sendgrid.BKT4Yxtk_WvMcN.webp"],"alt":[0,"SendGrid"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-timewarner.CfQ8ghLH_1XsaaY.webp"],"alt":[0,"TimeWarner"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-bioware.B_JAQII3_ZY7cRS.webp"],"alt":[0,"BioWare"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-qualcomm.BKWv8XFu_Z1Bg1YO.webp"],"alt":[0,"Qualcomm"],"width":[0,200],"height":[0,115]}],[0,{"src":[0,"/_astro/client-yahoo.CPcGX1CP_E67cT.webp"],"alt":[0,"Yahoo"],"width":[0,200],"height":[0,115]}]]]}" ssr client="visible" opts="{"name":"ClientLogoCarousel","value":true}" await-children><style data-mantine-styles="true">:root, :host{--mantine-font-family: inherit;--mantine-font-family-headings: inherit;} 215 216 217 218</style><style data-mantine-styles="classes">@media (max-width: 35.99375em) {.mantine-visible-from-xs {display: none !important;}}@media (min-width: 36em) {.mantine-hidden-from-xs {display: none !important;}}@media (max-width: 47.99375em) {.mantine-visible-from-sm {display: none !important;}}@media (min-width: 48em) {.mantine-hidden-from-sm {display: none !important;}}@media (max-width: 61.99375em) {.mantine-visible-from-md {display: none !important;}}@media (min-width: 62em) {.mantine-hidden-from-md {display: none !important;}}@media (max-width: 74.99375em) {.mantine-visible-from-lg {display: none !important;}}@media (min-width: 75em) {.mantine-hidden-from-lg {display: none !important;}}@media (max-width: 87.99375em) {.mantine-visible-from-xl {display: none !important;}}@media (min-width: 88em) {.mantine-hidden-from-xl {display: none !important;}}</style><style data-mantine-styles="inline">.__m__-_r1R_3H1_{--carousel-slide-gap:var(--mantine-spacing-md);--carousel-slide-size:50%;}@media(min-width: 36em){.__m__-_r1R_3H1_{--carousel-slide-size:33.333333%;}}@media(min-width: 48em){.__m__-_r1R_3H1_{--carousel-slide-size:25%;}}@media(min-width: 62em){.__m__-_r1R_3H1_{--carousel-slide-size:16.666667%;}}</style><div style="--carousel-control-size:calc(1.625rem * var(--mantine-scale));--carousel-controls-offset:var(--mantine-spacing-sm)" class="m_17884d0f mantine-Carousel-root __m__-_r1R_3H1_" data-orientation="horizontal" data-include-gap-in-size="true" role="region" aria-roledescription="carousel" aria-label="Clients who have worked with Mountain Goat Software" id="mantine-_r1R_3_"><span class="m_515a97f8 mantine-VisuallyHidden-root" role="status" aria-live="polite" aria-atomic="true"></span>
218<div class="m_39bc3463 mantine-Carousel-controls" data-orientation="horizontal"><button class="mantine-focus-auto m_64f58e10 mantine-Carousel-control m_87cf2631 mantine-UnstyledButton-root" type="button" aria-controls="mantine-_r1R_3_" aria-label="Previous slide" aria-disabled="true" data-inactive="true" data-type="previous" tabindex="-1"><svg viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" style="transform:rotate(90deg);width:calc(1rem * var(--mantine-scale));height:calc(1rem * var(--mantine-scale));display:block"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button><button class="mantine-focus-auto m_64f58e10 mantine-Carousel-control m_87cf2631 mantine-UnstyledButton-root" type="button" aria-controls="mantine-_r1R_3_" aria-label="Next slide" aria-disabled="true" data-inactive="true" data-type="next" tabindex="-1"><svg viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" style="transform:rotate(-90deg);width:calc(1rem * var(--mantine-scale));height:calc(1rem * var(--mantine-scale));display:block"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button></div><div class="m_a2dae653 mantine-Carousel-viewport" data-type="media"><div class="m_fcd81474 mantine-Carousel-container __m__-_r1R_3H1_" data-orientation="horizontal"><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-intuit.QLcKi8i3_Z1hVuXw.webp" alt="Intuit logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-google.sIchdr5i_Z1LEJ6G.webp" alt="Google logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-microsoft.wBMi5MeB_zs4UC.webp" alt="Microsoft logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-exxon.D3FkLrSY_ZFr70e.webp" alt="ExxonMobil logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-boaml.CWHKxAqK_2rmu0D.webp" alt="Bank of America Merrill Lynch logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-lockheed.ausxiFdH_1l2SkG.webp" alt="Lockheed Martin logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-sendgrid.BKT4Yxtk_WvMcN.webp" alt="SendGrid logo" loading="lazy" width="200" height="115"/></div></div>
218<div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-timewarner.CfQ8ghLH_1XsaaY.webp" alt="TimeWarner logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-bioware.B_JAQII3_ZY7cRS.webp" alt="BioWare logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-qualcomm.BKWv8XFu_Z1Bg1YO.webp" alt="Qualcomm logo" loading="lazy" width="200" height="115"/></div></div><div class="m_d98df724 mantine-Carousel-slide" data-orientation="horizontal" role="group" aria-roledescription="slide" aria-label="Carousel slide"><div class="client-logo-slide"><img src="/_astro/client-yahoo.CPcGX1CP_E67cT.webp" alt="Yahoo logo" loading="lazy" width="200" height="115"/></div></div></div></div></div><!--astro:end--></astro-island></div></div></div> 219 220<div class="section bad-vs-good"><div class="container"><div class="l-split"><div><div class="box has-border bad-box l-stack-lg is-animated a-reveal-from-left a-reveal-collide"><h3 id="product-ownership-that-reacts-to-every-request">Product Ownership That Reacts To Every Request</h3><ul class="fa-ul l-stack" style="--stack-gap: .5em; --fa-li-width: 3em; --fa-primary-color: var(--red-300); --fa-secondary-color: var(--red-300); --fa-secondary-opacity: 0.2" data-astro-cid-ckwkla4p><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="triangle-exclamation" class="svg-inline--fa fa-triangle-exclamation fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M33.5 436.2l209-387.1c9.1-3.3 19.2-3.1 28.2 .3L479.5 436.2c1.3 2.5 1.3 5.5-.2 7.9-1.4 2.4-4.1 3.9-6.9 3.9l-432 0c-2.8 0-5.4-1.5-6.9-3.9-1.4-2.4-1.5-5.4-.2-7.9zm199-60.2a24 24 0 1 0 48 0 24 24 0 1 0 -48 0zm.6-174.9l7.4 104c.6 8.4 7.6 14.9 16 14.9s15.4-6.5 16-14.9l7.4-104c1-13.6-9.8-25.1-23.4-25.1s-24.3 11.6-23.4 25.1z"></path><path class="fa-primary" fill="currentColor" d="M256.5 0c14.7 0 28.2 8.1 35.2 21l216 400c6.7 12.4 6.4 27.4-.8 39.5S486.6 480 472.5 480l-432 0c-14.1 0-27.1-7.4-34.3-19.5s-7.5-27.1-.8-39.5l216-400 2.9-4.6C231.7 6.2 243.7 0 256.5 0zm0 32c-2.4 0-4.7 1.1-6.2 2.9L249 37.1 33.5 436.2c-1.3 2.5-1.3 5.5 .2 7.9 1.4 2.4 4.1 3.9 6.9 3.9l432 0c2.8 0 5.4-1.5 6.9-3.9 1.4-2.4 1.5-5.4 .2-7.9l-216-400c-1.1-1.9-2.8-3.4-4.9-3.9l-2.1-.3zm0 368a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm0-224c13.6 0 24.3 11.6 23.4 25.1l-7.4 104c-.6 8.4-7.6 14.9-16 14.9s-15.4-6.5-16-14.9l-7.4-104c-1-13.6 9.8-25.1 23.4-25.1z"></path></g></svg></span>The backlog becomes a storage place for every idea and request</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="triangle-exclamation" class="svg-inline--fa fa-triangle-exclamation fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M33.5 436.2l209-387.1c9.1-3.3 19.2-3.1 28.2 .3L479.5 436.2c1.3 2.5 1.3 5.5-.2 7.9-1.4 2.4-4.1 3.9-6.9 3.9l-432 0c-2.8 0-5.4-1.5-6.9-3.9-1.4-2.4-1.5-5.4-.2-7.9zm199-60.2a24 24 0 1 0 48 0 24 24 0 1 0 -48 0zm.6-174.9l7.4 104c.6 8.4 7.6 14.9 16 14.9s15.4-6.5 16-14.9l7.4-104c1-13.6-9.8-25.1-23.4-25.1s-24.3 11.6-23.4 25.1z"></path><path class="fa-primary" fill="currentColor" d="M256.5 0c14.7 0 28.2 8.1 35.2 21l216 400c6.7 12.4 6.4 27.4-.8 39.5S486.6 480 472.5 480l-432 0c-14.1 0-27.1-7.4-34.3-19.5s-7.5-27.1-.8-39.5l216-400 2.9-4.6C231.7 6.2 243.7 0 256.5 0zm0 32c-2.4 0-4.7 1.1-6.2 2.9L249 37.1 33.5 436.2c-1.3 2.5-1.3 5.5 .2 7.9 1.4 2.4 4.1 3.9 6.9 3.9l432 0c2.8 0 5.4-1.5 6.9-3.9 1.4-2.4 1.5-5.4 .2-7.9l-216-400c-1.1-1.9-2.8-3.4-4.9-3.9l-2.1-.3zm0 368a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm0-224c13.6 0 24.3 11.6 23.4 25.1l-7.4 104c-.6 8.4-7.6 14.9-16 14.9s-15.4-6.5-16-14.9l-7.4-104c-1-13.6 9.8-25.1 23.4-25.1z"></path></g></svg></span>Stakeholders pull the product in competing directions</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="triangle-exclamation" class="svg-inline--fa fa-triangle-exclamation fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M33.5 436.2l209-387.1c9.1-3.3 19.2-3.1 28.2 .3L479.5 436.2c1.3 2.5 1.3 5.5-.2 7.9-1.4 2.4-4.1 3.9-6.9 3.9l-432 0c-2.8 0-5.4-1.5-6.9-3.9-1.4-2.4-1.5-5.4-.2-7.9zm199-60.2a24 24 0 1 0 48 0 24 24 0 1 0 -48 0zm.6-174.9l7.4 104c.6 8.4 7.6 14.9 16 14.9s15.4-6.5 16-14.9l7.4-104c1-13.6-9.8-25.1-23.4-25.1s-24.3 11.6-23.4 25.1z"></path><path class="fa-primary" fill="currentColor" d="M256.5 0c14.7 0 28.2 8.1 35.2 21l216 400c6.7 12.4 6.4 27.4-.8 39.5S486.6 480 472.5 480l-432 0c-14.1 0-27.1-7.4-34.3-19.5s-7.5-27.1-.8-39.5l216-400 2.9-4.6C231.7 6.2 243.7 0 256.5 0zm0 32c-2.4 0-4.7 1.1-6.2 2.9L249 37.1 33.5 436.2c-1.3 2.5-1.3 5.5 .2 7.9 1.4 2.4 4.1 3.9 6.9 3.9l432 0c2.8 0 5.4-1.5 6.9-3.9 1.4-2.4 1.5-5.4 .2-7.9l-216-400c-1.1-1.9-2.8-3.4-4.9-3.9l-2.1-.3zm0 368a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm0-224c13.6 0 24.3 11.6 23.4 25.1l-7.4 104c-.6 8.4-7.6 14.9-16 14.9s-15.4-6.5-16-14.9l-7.4-104c-1-13.6 9.8-25.1 23.4-25.1z"></path></g></svg></span>Product goals do not guide day-to-day decisions</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="triangle-exclamation" class="svg-inline--fa fa-triangle-exclamation fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M33.5 436.2l209-387.1c9.1-3.3 19.2-3.1 28.2 .3L479.5 436.2c1.3 2.5 1.3 5.5-.2 7.9-1.4 2.4-4.1 3.9-6.9 3.9l-432 0c-2.8 0-5.4-1.5-6.9-3.9-1.4-2.4-1.5-5.4-.2-7.9zm199-60.2a24 24 0 1 0 48 0 24 24 0 1 0 -48 0zm.6-174.9l7.4 104c.6 8.4 7.6 14.9 16 14.9s15.4-6.5 16-14.9l7.4-104c1-13.6-9.8-25.1-23.4-25.1s-24.3 11.6-23.4 25.1z"></path><path class="fa-primary" fill="currentColor" d="M256.5 0c14.7 0 28.2 8.1 35.2 21l216 400c6.7 12.4 6.4 27.4-.8 39.5S486.6 480 472.5 480l-432 0c-14.1 0-27.1-7.4-34.3-19.5s-7.5-27.1-.8-39.5l216-400 2.9-4.6C231.7 6.2 243.7 0 256.5 0zm0 32c-2.4 0-4.7 1.1-6.2 2.9L249 37.1 33.5 436.2c-1.3 2.5-1.3 5.5 .2 7.9 1.4 2.4 4.1 3.9 6.9 3.9l432 0c2.8 0 5.4-1.5 6.9-3.9 1.4-2.4 1.5-5.4 .2-7.9l-216-400c-1.1-1.9-2.8-3.4-4.9-3.9l-2.1-.3zm0 368a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm0-224c13.6 0 24.3 11.6 23.4 25.1l-7.4 104c-.6 8.4-7.6 14.9-16 14.9s-15.4-6.5-16-14.9l-7.4-104c-1-13.6 9.8-25.1 23.4-25.1z"></path></g></svg></span>The product owner spends most of the time reacting and escalating</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="triangle-exclamation" class="svg-inline--fa fa-triangle-exclamation fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M33.5 436.2l209-387.1c9.1-3.3 19.2-3.1 28.2 .3L479.5 436.2c1.3 2.5 1.3 5.5-.2 7.9-1.4 2.4-4.1 3.9-6.9 3.9l-432 0c-2.8 0-5.4-1.5-6.9-3.9-1.4-2.4-1.5-5.4-.2-7.9zm199-60.2a24 24 0 1 0 48 0 24 24 0 1 0 -48 0zm.6-174.9l7.4 104c.6 8.4 7.6 14.9 16 14.9s15.4-6.5 16-14.9l7.4-104c1-13.6-9.8-25.1-23.4-25.1s-24.3 11.6-23.4 25.1z"></path><path class="fa-primary" fill="currentColor" d="M256.5 0c14.7 0 28.2 8.1 35.2 21l216 400c6.7 12.4 6.4 27.4-.8 39.5S486.6 480 472.5 480l-432 0c-14.1 0-27.1-7.4-34.3-19.5s-7.5-27.1-.8-39.5l216-400 2.9-4.6C231.7 6.2 243.7 0 256.5 0zm0 32c-2.4 0-4.7 1.1-6.2 2.9L249 37.1 33.5 436.2c-1.3 2.5-1.3 5.5 .2 7.9 1.4 2.4 4.1 3.9 6.9 3.9l432 0c2.8 0 5.4-1.5 6.9-3.9 1.4-2.4 1.5-5.4 .2-7.9l-216-400c-1.1-1.9-2.8-3.4-4.9-3.9l-2.1-.3zm0 368a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm0-224c13.6 0 24.3 11.6 23.4 25.1l-7.4 104c-.6 8.4-7.6 14.9-16 14.9s-15.4-6.5-16-14.9l-7.4-104c-1-13.6 9.8-25.1 23.4-25.1z"></path></g></svg></span>Teams lack clarity about priorities and upcoming work</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="triangle-exclamation" class="svg-inline--fa fa-triangle-exclamation fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M33.5 436.2l209-387.1c9.1-3.3 19.2-3.1 28.2 .3L479.5 436.2c1.3 2.5 1.3 5.5-.2 7.9-1.4 2.4-4.1 3.9-6.9 3.9l-432 0c-2.8 0-5.4-1.5-6.9-3.9-1.4-2.4-1.5-5.4-.2-7.9zm199-60.2a24 24 0 1 0 48 0 24 24 0 1 0 -48 0zm.6-174.9l7.4 104c.6 8.4 7.6 14.9 16 14.9s15.4-6.5 16-14.9l7.4-104c1-13.6-9.8-25.1-23.4-25.1s-24.3 11.6-23.4 25.1z"></path><path class="fa-primary" fill="currentColor" d="M256.5 0c14.7 0 28.2 8.1 35.2 21l216 400c6.7 12.4 6.4 27.4-.8 39.5S486.6 480 472.5 480l-432 0c-14.1 0-27.1-7.4-34.3-19.5s-7.5-27.1-.8-39.5l216-400 2.9-4.6C231.7 6.2 243.7 0 256.5 0zm0 32c-2.4 0-4.7 1.1-6.2 2.9L249 37.1 33.5 436.2c-1.3 2.5-1.3 5.5 .2 7.9 1.4 2.4 4.1 3.9 6.9 3.9l432 0c2.8 0 5.4-1.5 6.9-3.9 1.4-2.4 1.5-5.4 .2-7.9l-216-400c-1.1-1.9-2.8-3.4-4.9-3.9l-2.1-.3zm0 368a24 24 0 1 1 0-48 24 24 0 1 1 0 48zm0-224c13.6 0 24.3 11.6 23.4 25.1l-7.4 104c-.6 8.4-7.6 14.9-16 14.9s-15.4-6.5-16-14.9l-7.4-104c-1-13.6 9.8-25.1 23.4-25.1z"></path></g></svg></span>Tradeoffs become difficult, political, or poorly explained</li></ul></div></div><div><div class="box has-border good-box l-stack is-animated a-reveal-from-right a-reveal-collide"><h3 id="product-ownership-that-creates-focus">Product Ownership That Creates Focus</h3><ul class="fa-ul l-stack" style="--stack-gap: .5em; --fa-li-width: 3em; --fa-primary-color: var(--teal-400); --fa-secondary-color: var(--teal-400); --fa-secondary-opacity: 0.2" data-astro-cid-ckwkla4p><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="circle-check" class="svg-inline--fa fa-circle-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 256a224 224 0 1 0 448 0 224 224 0 1 0 -448 0zm116.7 20.7c6.2-6.2 16.4-6.2 22.6 0l50.7 50.7 117-160.8c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6z"></path><path class="fa-primary" fill="currentColor" d="M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zm0-480a224 224 0 1 0 0 448 224 224 0 1 0 0-448zm83.1 134.6c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6s16.4-6.2 22.6 0l50.7 50.7 117-160.8z"></path></g></svg></span>Connect product direction and goals to backlog decisions</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="circle-check" class="svg-inline--fa fa-circle-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 256a224 224 0 1 0 448 0 224 224 0 1 0 -448 0zm116.7 20.7c6.2-6.2 16.4-6.2 22.6 0l50.7 50.7 117-160.8c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6z"></path><path class="fa-primary" fill="currentColor" d="M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zm0-480a224 224 0 1 0 0 448 224 224 0 1 0 0-448zm83.1 134.6c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6s16.4-6.2 22.6 0l50.7 50.7 117-160.8z"></path></g></svg></span>Understand the needs behind customer and stakeholder requests</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="circle-check" class="svg-inline--fa fa-circle-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 256a224 224 0 1 0 448 0 224 224 0 1 0 -448 0zm116.7 20.7c6.2-6.2 16.4-6.2 22.6 0l50.7 50.7 117-160.8c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6z"></path><path class="fa-primary" fill="currentColor" d="M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zm0-480a224 224 0 1 0 0 448 224 224 0 1 0 0-448zm83.1 134.6c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6s16.4-6.2 22.6 0l50.7 50.7 117-160.8z"></path></g></svg></span>Prioritize when opportunities and demands compete</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="circle-check" class="svg-inline--fa fa-circle-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 256a224 224 0 1 0 448 0 224 224 0 1 0 -448 0zm116.7 20.7c6.2-6.2 16.4-6.2 22.6 0l50.7 50.7 117-160.8c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6z"></path><path class="fa-primary" fill="currentColor" d="M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zm0-480a224 224 0 1 0 0 448 224 224 0 1 0 0-448zm83.1 134.6c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6s16.4-6.2 22.6 0l50.7 50.7 117-160.8z"></path></g></svg></span>Make and explain tradeoffs about value, risk, scope, and timing</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="circle-check" class="svg-inline--fa fa-circle-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 256a224 224 0 1 0 448 0 224 224 0 1 0 -448 0zm116.7 20.7c6.2-6.2 16.4-6.2 22.6 0l50.7 50.7 117-160.8c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6z"></path><path class="fa-primary" fill="currentColor" d="M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zm0-480a224 224 0 1 0 0 448 224 224 0 1 0 0-448zm83.1 134.6c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6s16.4-6.2 22.6 0l50.7 50.7 117-160.8z"></path></g></svg></span>Prepare work teams can understand, discuss, and act on</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="circle-check" class="svg-inline--fa fa-circle-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 256a224 224 0 1 0 448 0 224 224 0 1 0 -448 0zm116.7 20.7c6.2-6.2 16.4-6.2 22.6 0l50.7 50.7 117-160.8c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6z"></path><path class="fa-primary" fill="currentColor" d="M256 512a256 256 0 1 1 0-512 256 256 0 1 1 0 512zm0-480a224 224 0 1 0 0 448 224 224 0 1 0 0-448zm83.1 134.6c5.2-7.1 15.2-8.7 22.3-3.5s8.7 15.2 3.5 22.3l-128 176c-2.8 3.8-7 6.2-11.7 6.5s-9.3-1.3-12.6-4.6l-64-64c-6.2-6.2-6.2-16.4 0-22.6s16.4-6.2 22.6 0l50.7 50.7 117-160.8z"></path></g></svg></span>Adapt plans as new information emerges without losing direction</li></ul></div></div></div></div></div> 221 222<div class="section l-stripe-lg"><div class="container"><div class="has-padding-lg l-stack-xl"><div><div><div class="container"><div class="l-center"><h2 class="primary">Why This Workshop Is Different</h2></div></div></div><div class="section l-center-lg has-leader" data-astro-cid-v2j6ks2p><div class="container" data-astro-cid-v2j6ks2p><div class="l-sidebar-lg" data-astro-cid-v2j6ks2p><div data-astro-cid-v2j6ks2p><div><p>Product
222ownership is a decision-making role. Product owners must connect product direction to daily choices about value, priority, scope, risk, users, stakeholders, and timing.</p><p>Effective Product Owner develops that judgment through realistic decisions about competing requests, tradeoffs, refinement, and how to keep near-term delivery connected to longer-term goals.</p></div></div><div data-astro-cid-v2j6ks2p><div class="tile tile-blue"><div class="callout"><p>Strong product ownership creates focus through timely choices and clear explanations of the tradeoffs behind them.</p></div></div></div></div></div></div></div><div><div class="container"><div class="l-center-xl"><h2 class="text-center">What Product Owners Will Be Able To Do</h2><div class="l-grid l-grid-5 has-leader" data-animation-group="true"><div class="l-stack-sm is-animated a-reveal"><img src="/_astro/icon-target-flag.CPyslNe2.svg" alt="icon" width="48" height="48" loading="lazy" decoding="async" class="align-left"><p><strong>Connect Product Direction To Backlog Decisions</strong> â Translate product goals into priorities and day-to-day decisions about what the team should pursue next.</p></div><div class="l-stack-sm is-animated a-reveal"><img src="/_astro/icon-target-users.DFM2bNRo.svg" alt="icon" width="48" height="48" loading="lazy" decoding="async" class="align-left"><p><strong>Understand Users And Stakeholders</strong> â Identify the needs, problems, assumptions, and desired outcomes behind customer and stakeholder requests.</p></div><div class="l-stack-sm is-animated a-reveal"><img src="/_astro/icon-scales.BY7BJox8.svg" alt="icon" width="48" height="48" loading="lazy" decoding="async" class="align-left"><p><strong>Prioritize And Explain Tradeoffs</strong> â Decide what to do now, what to defer, and how to explain those choices when stakeholders want different things.</p></div><div class="l-stack-sm is-animated a-reveal"><img src="/_astro/icon-index-cards.eLL8XtA3.svg" alt="icon" width="52" height="48" loading="lazy" decoding="async" class="align-left"><p><strong>Prepare Work Teams Can Act On</strong> â Improve backlog refinement, story writing, acceptance criteria, and story splitting so teams understand the outcome they are being asked to achieve.</p></div><div class="l-stack-sm is-animated a-reveal"><img src="/_astro/icon-signpost.DN0duZAM.svg" alt="icon" width="48" height="48" loading="lazy" decoding="async" class="align-left"><p><strong>Adapt Plans Without Losing Direction</strong> â Use feedback, learning, and changing conditions to adjust priorities while keeping decisions connected to the productâs broader goals.</p></div></div></div></div></div></div></div></div> 223 224<div id="format" class="section l-stripe no-padding-leader"><div class="container"><div class="box has-padding-xl box-grey-dark is-animated a-reveal"><div class="l-stack-lg"><h2 class="text-center is-accent"><p>How The Workshop Works</p></h2><div class="section"><div class="container"><div class="l-split"><div><div><div class="box box-feature has-padding-lg"><p>Effective Product Owner is a practical two-day workshop built around the decisions product owners make. Participants learn through concise teaching, discussion, exercises, and realistic product scenarios.</p><p>The focus is on connecting strategy to action. Participants practice understanding needs, prioritizing under pressure, explaining tradeoffs, guiding the backlog, and adapting plans as new information emerges.</p></div></div></div><div><div class="u-text-invert"><ul class="fa-ul l-stack has-leader-sm" style="--stack-gap: .5em; --fa-li-width: 3em; --fa-primary-color: var(--yellow-300); --fa-secondary-color: var(--yellow-300); --fa-secondary-opacity: 0.2" data-astro-cid-ckwkla4p><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="people-group" class="svg-inline--fa fa-people-group fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M176 288l0 16c0 23.7 10.3 45 26.7 59.6 3.4 3 5.3 7.4 5.3 11.9l0 80.4c0 13.3 10.7 24 24 24l48 0c13.3 0 24-10.7 24-24l0-80.4c0-4.6 1.9-8.9 5.3-11.9 16.4-14.7 26.7-35.9 26.7-59.6l0-16c0-44.2-35.8-80-80-80s-80 35.8-80 80zM224 64a32 32 0 1 0 64 0 32 32 0 1 0 -64 0z"></path><path class="fa-primary" fill="currentColor" d="M288 64a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zm-96 0a64 64 0 1 1 128 0 64 64 0 1 1 -128 0zM96 112a24 24 0 1 0 0-48 24 24 0 1 0 0 48zm0-80a56 56 0 1 1 0 112 56 56 0 1 1 0-112zm320 80a24 24 0 1 0 0-48 24 24 0 1 0 0 48zm0-80a56 56 0 1 1 0 112 56 56 0 1 1 0-112zM127.2 193c-7.1 9.6-13.1 20-17.9 31-42.9 1.4-77.3 36.7-77.3 80 0 23.7 10.3 45 26.7 59.6 3.4 3 5.3 7.4 5.3 11.9L64 464c0 8.8-7.2 16-16 16s-16-7.2
224-16-16l0-81.6c-19.8-20.2-32-47.9-32-78.4 0-61.9 50.1-112 112-112 5.2 0 10.2 .3 15.2 1zm275.5 31c-4.8-11-10.9-21.4-17.9-31 5-.7 10.1-1 15.2-1 61.9 0 112 50.1 112 112 0 30.5-12.2 58.2-32 78.4l0 81.6c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-88.4c0-4.6 1.9-8.9 5.3-11.9 16.4-14.7 26.7-35.9 26.7-59.6 0-43.3-34.4-78.5-77.3-80zM256 208c-44.2 0-80 35.8-80 80l0 16c0 23.7 10.3 45 26.7 59.6 3.4 3 5.3 7.4 5.3 11.9l0 80.4c0 13.3 10.7 24 24 24l48 0c13.3 0 24-10.7 24-24l0-80.4c0-4.6 1.9-8.9 5.3-11.9 16.4-14.7 26.7-35.9 26.7-59.6l0-16c0-44.2-35.8-80-80-80zM144 288c0-61.9 50.1-112 112-112s112 50.1 112 112l0 16c0 30.5-12.2 58.2-32 78.4l0 73.6c0 30.9-25.1 56-56 56l-48 0c-30.9 0-56-25.1-56-56l0-73.6c-19.8-20.2-32-47.9-32-78.4l0-16z"></path></g></svg></span><strong>Two-day</strong> private workshop</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="laptop" class="svg-inline--fa fa-laptop fa-lg" role="img" viewBox="0 0 640 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32.5 400l575.1 0c-3.5 27.1-26.6 48-54.7 48L87.1 448c-28 0-51.2-20.9-54.7-48zM96 96c0-17.7 14.3-32 32-32l384 0c17.7 0 32 14.3 32 32l0 224-448 0 0-224z"></path><path class="fa-primary" fill="currentColor" d="M512 64L128 64c-17.7 0-32 14.3-32 32l0 224-32 0 0-224c0-35.3 28.7-64 64-64l384 0c35.3 0 64 28.7 64 64l0 224-32 0 0-224c0-17.7-14.3-32-32-32zM87.1 448l465.8 0c28 0 51.2-20.9 54.7-48L32.5 400c3.5 27.1 26.6 48 54.7 48zM0 392.9C0 379.1 11.1 368 24.9 368l590.2 0c13.7 0 24.9 11.1 24.9 24.9 0 48.1-39 87.1-87.1 87.1L87.1 480C39 480 0 441 0 392.9z"></path></g></svg></span>Delivered <strong>live online</strong> or <strong>in person</strong></li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="user" class="svg-inline--fa fa-user fa-lg" role="img" viewBox="0 0 448 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M16 512c8.8 0 16-7.2 16-16l0-16c0-79.5 64.5-144 144-144l96 0c79.5 0 144 64.5 144 144l0 16c0 8.8 7.2 16 16 16L16 512zM320 128a96 96 0 1 1 -192 0 96 96 0 1 1 192 0z"></path><path class="fa-primary" fill="currentColor" d="M128 128a96 96 0 1 1 192 0 96 96 0 1 1 -192 0zm224 0a128 128 0 1 0 -256 0 128 128 0 1 0 256 0zM32 480c0-79.5 64.5-144 144-144l96 0c79.5 0 144 64.5 144 144l0 16c0 8.8 7.2 16 16 16s16-7.2 16-16l0-16c0-97.2-78.8-176-176-176l-96 0C78.8 304 0 382.8 0 480l0 16c0 8.8 7.2 16 16 16s16-7.2 16-16l0-16z"></path></g></svg></span>For product owners, product managers, and closely related roles</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="calendar-days" class="svg-inline--fa fa-calendar-days fa-lg" role="img" viewBox="0 0 448 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 192l0 64 96 0 0-64-96 0zm0 96l0 64 96 0 0-64-96 0zm0 96l0 32c0 17.7 14.3 32 32 32l64 0 0-64-96 0zM160 192l0 64 128 0 0-64-128 0zm0 96l0 64 128 0 0-64-128 0zm0 96l0 64 128 0 0-64-128 0zM320 192l0 64 96 0 0-64-96 0zm0 96l0 64 96 0 0-64-96 0zm0 96l0 64 64 0c17.7 0 32-14.3 32-32l0-32-96 0z"></path><path class="fa-primary" fill="currentColor" d="M112 0c8.8 0 16 7.2 16 16l0 48 192 0 0-48c0-8.8 7.2-16 16-16s16 7.2 16 16l0 48 32 0c35.3 0 64 28.7 64 64l0 288c0 35.3-28.7 64-64 64L64 480c-35.3 0-64-28.7-64-64L0 128C0 92.7 28.7 64 64 64l32 0 0-48c0-8.8 7.2-16 16-16zM384 96L64 96c-17.7 0-32 14.3-32 32l0 32 384 0 0-32c0-17.7-14.3-32-32-32zm32 96l-96 0 0 64 96 0 0-64zm0 96l-96 0 0 64 96 0 0-64zm0 96l-96 0 0 64 64 0c17.7 0 32-14.3 32-32l0-32zM288 352l0-64-128 0 0 64 128 0zM160 384l0 64 128 0 0-64-128 0zm-32-32l0-64-96 0 0 64 96 0zM32 384l0 32c0 17.7 14.3 32 32 32l64 0 0-64-96 0zm0-128l96 0 0-64-96 0 0 64zm128 0l128 0 0-64-128 0 0 64z"></path></g></svg></span>Configured around your products, stakeholders, and current challenges</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="list-check" class="svg-inline--fa fa-list-check fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d=""></path><path class="fa-primary" fill="currentColor" d="M141.3 56.9c4.9-7.4 2.9-17.3-4.4-22.2s-17.3-2.9-22.2 4.4L61.5 118.9 27.3 84.7c-6.2-6.2-16.4-6.2-22.6 0s-6.2 16.4 0 22.6l48 48c3.4 3.4 8.1 5.1 12.9 4.6s9.1-3.1 11.7-7l64-96zM208 80c-8.8 0-16 7.2-16 16s7.2 16 16 16l288 0c8.8 0 16-7.2 16-16s-7.2-16-16-16L208 80zm0 160c-8.8 0-16 7.2-16 16s7.2 16 16 16l288 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-288 0zM176 400c-8.8 0-16 7.2-16 16s7.2 16 16 16l320 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-320 0zM56 392a24 24 0 1 0 0 48 24 24 0 1 0 0-48zm80.9-197.3c-7.4-4.9-17.3-2.9-22.2 4.4l-53.2 79.8-34.2-34.2c-6.2-6.2-16.4-6.2-22.6 0s-6.2 16.4 0 22.6l48 48c3.4 3.4 8.1 5.1 12.9 4.6s9.1-3.1 11.7-7l64-96c4.9-7.4 2.9-17.3-4.4-22.2z"></path></g></svg></span>
224Includes realistic scenarios and practical application</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="link" class="svg-inline--fa fa-link fa-lg" role="img" viewBox="0 0 576 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d=""></path><path class="fa-primary" fill="currentColor" d="M341.1 92.5c8.2 6.9 15.7 14.5 22.6 22.7 19.8-17.4 45.3-27.1 71.8-27.1 59.9 0 108.5 48.6 108.5 108.5 0 28.8-11.4 56.3-31.8 76.7l-79.1 79.1c-20.3 20.3-47.9 31.8-76.7 31.8-59.9 0-108.5-48.6-108.5-108.5 0-15.6 3.4-30.9 9.7-44.9 3.7-8 .1-17.5-7.9-21.2s-17.5-.1-21.2 7.9c-8.2 18.1-12.6 37.9-12.6 58.2 0 77.6 62.9 140.5 140.5 140.5 37.2 0 73-14.8 99.3-41.1l79.1-79.1c26.3-26.3 41.1-62.1 41.1-99.3 0-77.6-62.9-140.5-140.5-140.5-35 0-68.6 13.1-94.4 36.5zM219.5 128c59.9 0 108.5 48.6 108.5 108.5 0 15.6-3.4 30.9-9.7 44.9-3.7 8-.1 17.5 7.9 21.2s17.5 .1 21.2-7.9c8.2-18.1 12.6-37.9 12.6-58.2 0-77.6-62.9-140.5-140.5-140.5-37.2 0-73 14.8-99.3 41.1L41.1 216.2c-26.3 26.3-41.1 62.1-41.1 99.3 0 77.6 62.9 140.5 140.5 140.5 35 0 68.6-13.1 94.4-36.5-8.2-6.9-15.7-14.5-22.6-22.7-19.8 17.4-45.3 27.1-71.8 27.1-59.9 0-108.5-48.6-108.5-108.5 0-28.8 11.4-56.3 31.8-76.7l79.1-79.1c20.3-20.3 47.9-31.8 76.7-31.8z"></path></g></svg></span>Can use decisions from your own products and backlog</li></ul></div></div></div></div></div><div><div class="container"><div class="l-center"><div class="l-stack"><h2 class="text-center u-text-invert"><p>Workshop Outline</p></h2><ol class="circled text-invert l-columns l-columns-2 has-trailer"><li>Product owner role and decision boundaries</li><li>Product goals and product direction</li><li>Users, customers, and stakeholders</li><li>Prioritization and competing demands</li><li>Value, risk, scope, and timing tradeoffs</li><li>Backlog guidance and refinement</li><li>Planning and adaptation under uncertainty</li><li>Collaboration with Scrum Masters, developers, and leaders</li></ol></div></div></div></div><div class="u-text-invert"><hr/></div><p class="u-text-center"><a href="/bookacall" class="button button-large button-primary has-shadow">Talk With Us About This Workshop</a></p></div></div></div></div> 225 226<div class="l-stripe bg-grey l-stack-xl"><div class="section"><div class="container"><div class="l-split vertically-center"><div><div class="l-stack is-animated a-reveal-from-right"><h2 id="resources-participants-can-keep-using">Resources Participants Can Keep Using</h2><p>Participants receive tools and resources they can continue using after the workshop, including:</p><ul class="fa-ul l-stack" style="--stack-gap: .5em; --fa-li-width: 3em; --fa-primary-color: var(--blue-300); --fa-secondary-color: var(--blue-300); --fa-secondary-opacity: 0.2" data-astro-cid-ckwkla4p><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="microchip-ai" class="svg-inline--fa fa-microchip-ai fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M96 128l0 256c0 17.7 14.3 32 32 32l256 0c17.7 0 32-14.3 32-32l0-256c0-17.7-14.3-32-32-32L128 96c-17.7 0-32 14.3-32 32zm41.3 185.6l56-128c2.5-5.8 8.3-9.6 14.7-9.6s12.1 3.8 14.7 9.6l56 128c3.5 8.1-.2 17.5-8.2 21.1s-17.5-.2-21.1-8.2l-9.8-22.4-63.1 0-9.8 22.4c-3.5 8.1-13 11.8-21.1 8.2s-11.8-13-8.2-21.1zM190.5 272l35.1 0-17.5-40.1-17.5 40.1zM320 192c0-8.8 7.2-16 16-16s16 7.2 16 16l0 128c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-128z"></path><path class="fa-primary" fill="currentColor" d="M160 0c8.8 0 16 7.2 16 16l0 48 64 0 0-48c0-8.8 7.2-16 16-16s16 7.2 16 16l0 48 64 0 0-48c0-8.8 7.2-16 16-16s16 7.2 16 16l0 48 16 0c35.3 0 64 28.7 64 64l0 16 48 0c8.8 0 16 7.2 16 16s-7.2 16-16 16l-48 0 0 64 48 0c8.8 0 16 7.2 16 16s-7.2 16-16 16l-48 0 0 64 48 0c8.8 0 16 7.2 16 16s-7.2 16-16 16l-48 0 0 16c0 35.3-28.7 64-64 64l-16 0 0 48c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-48-64 0 0 48c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-48-64 0 0 48c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-48-16 0c-35.3 0-64-28.7-64-64l0-16-48 0c-8.8 0-16-7.2-16-16s7.2-16 16-16l48 0 0-64-48 0c-8.8 0-16-7.2-16-16s7.2-16 16-16l48 0 0-64-48 0c-8.8 0-16-7.2-16-16s7.2-16 16-16l48 0 0-16c0-35.3 28.7-64 64-64l16 0 0-48c0-8.8 7.2-16 16-16zM128 96c-17.7 0-32 14.3-32 32l0 256c0 17.7 14.3 32 32 32l256 0c17.7 0 32-14.3 32-32l0-256c0-17.7-14.3-32-32-32L128 96zm94.7 89.6l56 128c3.5 8.1-.2 17.5-8.2 21.1s-17.5-.2-21.1-8.2l-9.8-22.4-63.1 0-9.8 22.4c-3.5 8.1-13 11.8-21.1 8.2s-11.8-13-8.2-2
2261.1l56-128c2.5-5.8 8.3-9.6 14.7-9.6s12.1 3.8 14.7 9.6zM208 231.9l-17.5 40.1 35.1 0-17.5-40.1zM352 192l0 128c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-128c0-8.8 7.2-16 16-16s16 7.2 16 16z"></path></g></svg></span>MGS AI Toolkit for story writing, story splitting, backlog refinement, prioritization, and product planning</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="chart-mixed" class="svg-inline--fa fa-chart-mixed fa-lg" role="img" viewBox="0 0 512 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d=""></path><path class="fa-primary" fill="currentColor" d="M506.8 59.8c6.5-5.9 7-16.1 1.1-22.6s-16.1-7-22.6-1.1L320.5 185.9 203.3 68.7c-5.6-5.6-14.4-6.3-20.7-1.6l-176 128c-7.1 5.2-8.7 15.2-3.5 22.4s15.2 8.7 22.4 3.5L190.4 101 308.7 219.3c6 6 15.8 6.3 22.1 .5l176-160zM208 240c0-8.8-7.2-16-16-16s-16 7.2-16 16l0 224c0 8.8 7.2 16 16 16s16-7.2 16-16l0-224zm256 0c0-8.8-7.2-16-16-16s-16 7.2-16 16l0 224c0 8.8 7.2 16 16 16s16-7.2 16-16l0-224zM336 304c0-8.8-7.2-16-16-16s-16 7.2-16 16l0 160c0 8.8 7.2 16 16 16s16-7.2 16-16l0-160zM80 336c0-8.8-7.2-16-16-16s-16 7.2-16 16l0 128c0 8.8 7.2 16 16 16s16-7.2 16-16l0-128z"></path></g></svg></span>Theme Scoring tools for making and discussing prioritization decisions</li><li data-astro-cid-ll6vqjg6><span class="fa-li" data-astro-cid-ll6vqjg6><svg aria-hidden="true" focusable="false" data-prefix="fadl" data-icon="book-open-cover" class="svg-inline--fa fa-book-open-cover fa-lg" role="img" viewBox="0 0 576 512"><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M32 80l0 288c0 8.8 7.2 16 16 16l37.3 0c64.6 0 128.3 15 186 43.9l.6 .3 0-328-44.1-15.8c-38-13.6-78-20.5-118.4-20.5L48 64c-8.8 0-16 7.2-16 16zm272 20.3l0 328 .6-.3C362.4 399 426.1 384 490.6 384l37.4 0c8.8 0 16-7.2 16-16l0-288c0-8.8-7.2-16-16-16l-61.5 0c-40.3 0-80.4 6.9-118.4 20.5L304 100.3z"></path><path class="fa-primary" fill="currentColor" d="M304 100.3l44.1-15.8c38-13.6 78-20.5 118.4-20.5L528 64c8.8 0 16 7.2 16 16l0 288c0 8.8-7.2 16-16 16l-37.4 0c-64.6 0-128.3 15-186 43.9l-.6 .3 0-328zm-32 328l-.6-.3C213.6 399 149.9 384 85.3 384L48 384c-8.8 0-16-7.2-16-16L32 80c0-8.8 7.2-16 16-16l61.5 0c40.3 0 80.4 6.9 118.4 20.5l44.1 15.8 0 328zM288 72L238.6 54.4C197.2 39.6 153.5 32 109.5 32L48 32C21.5 32 0 53.5 0 80L0 368c0 26.5 21.5 48 48 48l37.3 0c59.6 0 118.4 13.9 171.7 40.5l16.6 8.3c9 4.5 19.6 4.5 28.6 0l16.6-8.3C372.2 429.9 431 416 490.6 416l37.4 0c26.5 0 48-21.5 48-48l0-288c0-26.5-21.5-48-48-48l-61.5 0c-44 0-87.7 7.6-129.2 22.4L288 72zM0 480c0 8.8 7.2 16 16 16l65.7 0c39.6 0 78.8 6.4 116.4 18.9l73.3 24.4c11.2 3.7 23.3 3.2 34.1-1.4l28.4-12.2c45.8-19.6 95.1-29.8 145-29.8l81.2 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-81.2 0c-54.2 0-107.8 11-157.6 32.3l-28.4 12.2c-3.6 1.5-7.6 1.7-11.4 .5l-73.3-24.4C167.4 470.9 124.7 464 81.7 464L16 464c-8.8 0-16 7.2-16 16z"></path></g></svg></span>Practical worksheets and reference guides for product goals, tradeoffs, refinement, and planning</li></ul></div></div><div><div class="is-animated a-reveal-from-left"><img src="/_astro/lumberjack.BPqSGLmK_1WLuma.webp" alt="Lumberjack AI" loading="lazy" decoding="async" width="1600" height="1211" class="rounded-lg has-outline"></div></div></div></div></div><div class="testimonials"><div class="testimonials-carousel-embed">
226<script src="https://widget.senja.io/widget/ec095d9b-dac2-4594-b818-3959f25968a0/platform.js" type="text/javascript" async></script>
226<div class="senja-embed" data-id="ec095d9b-dac2-4594-b818-3959f25968a0" data-mode="shadow" data-lazyload="false" style="display: block; width: 100%;"></div></div></div></div> 227 228<div class="l-stripe"><div class="container"><h2 class="primary">Learn From Practitioners Who Understand Product Decisions And Scrum</h2></div><div class="section l-stripe-xs l-center-lg"><div class="container"><div class="l-split"><div><div class="prose is-animated a-reveal-from-right"><p>Effective Product Owner is grounded in Mountain Goat Softwareâs experience helping product owners, product managers, Scrum teams, and leaders make better product decisions in real organizations.</p><p>Mike Cohn is the author of <em>User Stories Applied</em> and <em>Agile Estimating and Planning</em>. His work has focused for decades on the decisions that connect product goals, backlog items, estimation, planning, and delivery.</p><p>Participants learn from practitioners who understand product ownership as a decision-making role encompassing prioritization, stakeholder tradeoffs, user needs, refinement, planning, and team focus.</p></div></div><div><div class="is-animated a-reveal-from-left"><img src="/_astro/mike-books-h.BWK2PTye_BbTl5.webp" alt="Mike Cohn with his books on user stories and agile planning" loading="lazy" decoding="async" width="1000" height="741"></div></div></div></div></div></div> 229<div class="section"><div class="container"><hr class="thick"/></div></div> 230 231 232<div class="l-stripe"><div class="container"><div class="l-center-sm"><section aria-labelledby="frequently-asked-questions"><h2 id="frequently-asked-questions" class="primary has-trailer">Frequently Asked Questions</h2><div class="l-stack-sm has-borders"><section aria-labelledby="who-should-attend"><h3 id="who-should-attend">Who should attend?</h3><p>This workshop is designed primarily for product owners and product managers. Product leaders, Scrum Masters, analysts, and others who work closely with product owners may also benefit when they are involved in prioritization, refinement, stakeholder conversations, or delivery planning.</p> 233</section><section aria-labelledby="is-this-only-for-new-product-owners"><h3 id="is-this-only-for-new-product-owners">Is this only for new product owners?</h3><p>No. Newer product owners build a practical approach to the role. Experienced product owners strengthen how they prioritize, explain tradeoffs, work with stakeholders, guide the backlog, and connect delivery decisions to product direction.</p> 234</section><section aria-labelledby="will-we-work-with-our-own-products-or-backlog"><h3 id="will-we-work-with-our-own-products-or-backlog">Will we work with our own products or backlog?</h3><p>Yes, where appropriate. The workshop includes realistic product ownership scenarios and can also use decisions drawn from your products, stakeholders, plans, and backlog challenges. We determine the best mix during the workshop alignment call.</p> 235</section><section aria-labelledby="how-is-this-different-from-mastering-user-stories"><h3 id="how-is-this-different-from-mastering-user-stories">How is this different from Mastering User Stories?</h3><p><strong>Effective Product Owner</strong> focuses on the broader product-owner decision role: product direction, users and stakeholders, prioritization, tradeoffs, planning, and guiding the backlog.</p> 236<p><strong>Mastering User Stories</strong> focuses more deeply on how teams write, clarify, split, and refine backlog items.</p> 237</section><section aria-labelledby="can-this-be-customized-for-our-organization"><h3 id="can-this-be-customized-for-our-organization">Can this be customized for our organization?</h3><p>Yes. The workshop can be configured around your product context, participant experience, stakeholder environment, and the product ownership challenges you are seeing.</p> 238</section></div></section>
238<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Who should attend?","acceptedAnswer":{"@type":"Answer","text":"\u003cp>This workshop is designed primarily for product owners and product managers. Product leaders, Scrum Masters, analysts, and others who work closely with product owners may also benefit when they are involved in prioritization, refinement, stakeholder conversations, or delivery planning.\u003c/p>\n"}},{"@type":"Question","name":"Is this only for new product owners?","acceptedAnswer":{"@type":"Answer","text":"\u003cp>No. Newer product owners build a practical approach to the role. Experienced product owners strengthen how they prioritize, explain tradeoffs, work with stakeholders, guide the backlog, and connect delivery decisions to product direction.\u003c/p>\n"}},{"@type":"Question","name":"Will we work with our own products or backlog?","acceptedAnswer":{"@type":"Answer","text":"\u003cp>Yes, where appropriate. The workshop includes realistic product ownership scenarios and can also use decisions drawn from your products, stakeholders, plans, and backlog challenges. We determine the best mix during the workshop alignment call.\u003c/p>\n"}},{"@type":"Question","name":"How is this different from Mastering User Stories?","acceptedA
238nswer":{"@type":"Answer","text":"\u003cp>\u003cstrong>Effective Product Owner\u003c/strong> focuses on the broader product-owner decision role: product direction, users and stakeholders, prioritization, tradeoffs, planning, and guiding the backlog.\u003c/p>\n\u003cp>\u003cstrong>Mastering User Stories\u003c/strong> focuses more deeply on how teams write, clarify, split, and refine backlog items.\u003c/p>\n"}},{"@type":"Question","name":"Can this be customized for our organization?","acceptedAnswer":{"@type":"Answer","text":"\u003cp>Yes. The workshop can be configured around your product context, participant experience, stakeholder environment, and the product ownership challenges you are seeing.\u003c/p>\n"}}]}</script>
238</div></div></div> 239<div class="section l-stripe-sm no-padding-leader is-animated a-reveal"><div class="container"><div class="box has-padding-xl box-grey-dark"><div><div class="container"><div class="l-center"><div class="l-stack u-text-center u-text-invert"><h2 class="is-accent">Ready To Strengthen Your Product Owners?</h2><p class="text-large">Tell us which product decisions, stakeholder pressures, or backlog challenges your product owners are facing. Weâll configure the workshop around what they need most.</p><p><a href="/bookacall" class="button button-large button-primary has-shadow">Talk With Us About This Workshop</a></p></div></div></div></div></div></div></div></main><footer role="contentinfo" class="site-footer"><nav class="footer-nav"><div class="container"><div class="footer-nav-block"><h4>Training</h4><ul><li class="divider"><span>Services</span></li><li><a href="/services/agile-coaching">Agile Coaching</a></li><li><a href="/services/backlog-story-improvement">Backlog Story Improvement</a></li><li><a href="/services/estimating-planning">Estimating & Planning</a></li><li><a href="/services/leadership-alignment">Leadership Alignment</a></li><li><a href="/services/roi-calculator">Agile Training ROI Calculator</a></li><li><a href="/services/team-improvement-sprints">Team Improvement Sprints</a></li><li><a href="/services/scrum-team-improvement">Scrum Team Improvement</a></li><li class="divider"><span>Private Workshops</span></li><li><a href="/services/workshops">View All Workshops</a></li><li><a href="/services/compare-workshops">Compare Workshops</a></li></ul></div><div class="footer-nav-block"><h4>Agile Guides</h4><ul><li class="divider"><span>Topic Hubs</span></li><li><a href="/agile/new-to-agile-or-scrum">New to Agile or Scrum</a></li><li><a href="/agile/scrum">Scrum</a></li><li><a href="/agile/agile-teams-and-collaboration">Agile Teams and Collaboration</a></li><li><a href="/agile/product-ownership">Product Ownership</a></li><li><a href="/agile/product-backlog">Product Backlog</a></li><li><a href="/agile/user-stories">User Stories</a></li><li><a href="/agile/story-points">Story Points</a></li><li><a href="/agile/agile-planning-and-forecasting">Agile Planning and Forecasting</a></li><li><a href="/agile/agile-leadership">Agile Leadership</a></li><li><a href="/agile/leading-agile-initiatives">Leading Agile Initiatives</a></li></ul></div><div class="footer-nav-block"><h4>Resources</h4><ul><li><a href="/videos">Agile and Scrum Videos</a></li><li><a href="/webinars">Webinars</a></li><li><a href="/blog">The Mountain Goat Software Blog</a></li><li><a href="/books">Books by Mike Cohn</a></li><li><a href="/tools">Free Tools</a></li><li><a href="/weekly-tips">Weekly Tips from Mike Cohn</a></li></ul></div><div class="footer-nav-block"><h4>About Us</h4><ul><li class="divider"><span>About MGS</span></li><li><a href="/about">Our Company</a></li><li><a href="/about/mike-cohn">Mike Cohn</a></li><li><a href="/results/client-stories">Client Stories</a></li><li><a href="/results/testimonials">Testimonials</a></li><li class="divider"><span>Contact Us</span></li><li><a href="/bookacall" class="contact-book-call">Book a Call</a></li><li><a href="/contact">Send an Email</a></li></ul></div></div></nav><div class="container"><div class="logo-footer"><img src="/_astro/logo-footer.Bq-kFo-c.svg" alt="Mountain Goat Software"></div><div class="footer-info-nav"><span class="copyright">Copyright ©1998–2026 Mountain Goat Software. All Rights Reserved.</span><ul><li><a href="/contact">Contact Us</a></li><li><a href="/terms-of-use">Terms and Conditions</a></li><li><a href="/privacy-statement">Privacy Policy</a></li></ul></div><div class="l-cluster social-media" style="--space: 1em"><a rel="nofollow" href="https://www.linkedin.com/company/mountain-goat-software" aria-label="Mountain Goat Software on LinkedIn"><svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="24" height="24"><path fill="#FFF" fill-rule="evenodd" d="M1.462 8.326v14.212h4.576V8.326H1.462Zm11.913 5.962c0-1.837 1.17-2.75 2.546-2.75 1.375 0 2.492.913 2.492 3.212v7.788H23v-8.25c0-4.125-2.288-6.413-5.5-6.413-1.837 0-3.212 1.042-4.125 2.417l-.15-1.966H8.713c0 .484.075 3.212.075 3.212v11
239h4.587v-8.25Zm-9.646-8.25c1.697 0 2.771-1.117 2.771-2.524C6.479 2.096 5.426 1 3.771 1 2.096 1 1 2.096 1 3.514 1 4.92 2.074 6.038 3.696 6.038h.033Z"></path></svg></a><a rel="nofollow" href="https://www.youtube.com/@MountainGoatSoftware" aria-label="Mountain Goat Software on YouTube"><svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="24" height="24"><path fill="#FFF" fill-rule="evenodd" d="M12 6c11 0 11 0 11 7.788s0 7.788-11 7.788-11 0-11-7.788S1 6 12 6ZM9.25 17.913l6.875-4.125L9.25 9.663v8.25Z"></path></svg></a></div></div></footer>
239<script type="module" src="/_astro/CampaignAttributionBehavior.astro_astro_type_script_index_0_lang.BODpnl2d.js"></script>
239<!-- Cloudflare Pages Analytics -->
vendor: 99 bytes, line 239
239<script defer src='https://static.cloudflareinsights.com/beacon.min.js' data-cf-beacon='{"token": "
2392cdd67e59e1e4192aff88ac1fbbd7863
vendor: 13 bytes, line 239
239"}'></script>
239<!-- Cloudflare Pages Analytics --></body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.