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432<style type="text/css" id="wp-custom-css">h1, h2, h3, h4, h5, h6 {
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575<article data-rocket-location-hash="14a403e2c65881f8a712978e94cdc14f" class="post-11870 post type-post status-publish format-standard hentry category-personal tag-ai" id="post-11870">
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589			<h1 class="entry-title">Building for the future is a trap</h1>
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598						<span class="meta-text">
599							By <a href="https://katz.co/author/kws/">Zack Katz</a>						</span>
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605						<span class="meta-text">
606							<a href="https://katz.co/11870/">February 26, 2025</a>
607						</span>
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623			
624<p class="wp-block-paragraph">There’s a sea change going on in tech: AI is rapidly undermining the structure of the way work is being done. Developers, designers, customer service professionals, lawyers, and nearly everyone else who uses a computer for their work suddenly seems at risk of becoming irrelevant.</p>
625
626
627
628<p class="wp-block-paragraph">It’s easy to see this AI wave approaching and feel frozen in place, as if you cannot avoid being destroyed by it. That you have nowhere to run.</p>
629
630
631
632<p class="wp-block-paragraph">It is also tempting to drop everything you’re doing to work on solutions for future customers’ needs.</p>
633
634
635
636<p class="wp-block-paragraph">The problem is that <strong>future customers don’t exist</strong>. They aren’t real. The customers that <em>do</em> exist are here today. And when today becomes tomorrow, they exist tomorrow.</p>
637
638
639
640<p class="wp-block-paragraph">I have been feeling the pressure to know what’s coming. Instead, I have recommitted to working on what our customers need most today. By remaining focused on today’s customers, we build the future one day at a time.</p>
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657							<a href="https://katz.co/tag/ai/" rel="tag">AI</a>						</span>
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667			<img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" data-lazy-srcset='https://secure.gravatar.com/avatar/0c3e333a24eb795a1037becb748a96726c1a9eb51bf3e6f7edbe8ae85b043c01?s=320&#038;d=mm&#038;r=g 2x' class='avatar avatar-160 photo' height='160' width='160' decoding='async' data-lazy-src="https://secure.gravatar.com/avatar/0c3e333a24eb795a1037becb748a96726c1a9eb51bf3e6f7edbe8ae85b043c01?s=160&#038;d=mm&#038;r=g"/><noscript><img alt='' src='https://secure.gravatar.com/avatar/0c3e333a24eb795a1037becb748a96726c1a9eb51bf3e6f7edbe8ae85b043c01?s=160&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/0c3e333a24eb795a1037becb748a96726c1a9eb51bf3e6f7edbe8ae85b043c01?s=320&#038;d=mm&#038;r=g 2x' class='avatar avatar-160 photo' height='160' width='160' decoding='async'/></noscript>		</div>
668		<h2 class="author-title heading-size-4">
669			By Zack Katz		</h2>
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671	<div class="author-description">
672		<p>Zack Katz is the founder of <a href="https://www.gravitykit.com">GravityKit</a> and <a href="https://www.trustedlogin.com">TrustedLogin</a>. He lives in Leverett, Massachusetts with his wife <a href="https://www.juniperkatz.com">Juniper</a>.</p>
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