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53        <span class="cond microlabel" data-reveal>Case study · Billa Slovensko</span>
54        <h1 class="display cs-title" data-reveal>Živé vysielania.</h1>
55        <p class="cs-lead" data-reveal>Projekt, ktorý prepojil live eventy v predajniach BILLA, vysielanie Fun rádia a online komunikáciu do jedného celku.</p>
56        <div class="cs-facts" data-reveal>
57          <span class="fact"><i class="cond">Klient</i><b>Billa Slovensko</b></span>
58          <span class="fact"><i class="cond">Formát</i><b>In-store</b></span>
59          <span class="fact"><i class="cond">Stanica</i><b>Fun rádio</b></span>
60          <span class="fact"><i class="cond">Kanály</i><b>Éter · Predajne · Online</b></span>
61        </div>
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65        <img src="/assets/rg/case/zive-vysielania.jpg" alt="Živé vysielania · kampaň pre Billa Slovensko" decoding="async">
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69        <h2 class="display cs-sub" data-reveal>Ako to fungovalo.</h2>
70        <p data-reveal>Fun rádio vysielalo priamo z predajní BILLA. Zákazníci sa stali súčasťou programu a značka sa dostala do éteru v momente, keď pri nej ľudia reálne nakupovali.</p><p data-reveal>Živé vysielanie mimo štúdia je disciplína, v ktorej má Fun rádio dlhoročnú prax: vysielalo už z predajní, čerpacích staníc, výstavísk aj kúpalísk.</p>
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