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4<title>Êàê ñäåëàòü ôåñòèâàëåì âñþ ðåêëàìíóþ êàìïàíèþ, à íå òîëüêî äåíü ñîáûòèÿ. Êåéñ Ïèêíèêà Àôèøè | BTL | Advertology.Ru</title><meta name="description" content='Êàê ñäåëàòü ôåñòèâàëåì âñþ ðåêëàìíóþ êàìïàíèþ, à íå òîëüêî äåíü ñîáûòèÿ. Êåéñ Ïèêíèêà Àôèøè | BTL | Advertology.Ru. Òðåíèðîâêè ñî çâåçäàìè, ñåêðåòíûé êâàðòèðíèê, ïîèñêè áèëåòîâ ïî ãîðîäó è òåìàòè÷åñêèå âå÷åðèíêè: ðàññêàçûâàåì î òîì, êàê ýìîöèîíàëüíàÿ êîììóíèêàöèÿ ïîìîãëà ôåñòèâàëþ ñîçäàòü ïðåäâêóøåíèå ñîáûòèÿ è ñîáðàòü 50 òûñÿ÷ ãîñòåé â äâóõ ñòîëèöàõ '>
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55<meta property="og:title" content="Êàê ñäåëàòü ôåñòèâàëåì âñþ ðåêëàìíóþ êàìïàíèþ, à íå òîëüêî äåíü ñîáûòèÿ. Êåéñ Ïèêíèêà Àôèøè" />
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74			<div id="wrapper-body-CenterRight"><div id="wrapper-body-CenterRight-CenterSide"><div class="wrapper-body-CenterRight-CenterSide-NewsBlock"><h2 class="cattitle"><a href="/index.php?name=News&file=categories&catid=15">BTL</a></h2><div class="content"><h1>Êàê ñäåëàòü ôåñòèâàëåì âñþ ðåêëàìíóþ êàìïàíèþ, à íå òîëüêî äåíü ñîáûòèÿ. Êåéñ Ïèêíèêà Àôèøè</h1><div id="hypercontext" class="_reachbanner_"><INDEX><div id="hometext"><img src="/images/content/aimages/2026/09/24/f28b9a.jpg" width="240" height="160" border="0" alt="Êàê ñäåëàòü ôåñòèâàëåì âñþ ðåêëàìíóþ êàìïàíèþ, à íå òîëüêî äåíü ñîáûòèÿ. Êåéñ Ïèêíèêà Àôèøè"><p>Òðåíèðîâêè ñî çâåçäàìè, ñåêðåòíûé êâàðòèðíèê, ïîèñêè áèëåòîâ ïî ãîðîäó è òåìàòè÷åñêèå âå÷åðèíêè: ðàññêàçûâàåì î òîì, êàê ýìîöèîíàëüíàÿ êîììóíèêàöèÿ ïîìîãëà ôåñòèâàëþ ñîçäàòü ïðåäâêóøåíèå ñîáûòèÿ è ñîáðàòü 50 òûñÿ÷ ãîñòåé â äâóõ ñòîëèöàõ&nbsp;</p></div><div class="breaking"></div><div id="bodytext" class="article"><p> ïåðèîä ñäåðæàííîãî ñïðîñà íà äîñóã è âûñîêîé êîíêóðåíöèè çà âíèìàíèå ôåñòèâàëþ íåäîñòàòî÷íî àíîíñèðîâàòü ëàéíàï è îïëàòèòü ìåäèéíûå ðàçìåùåíèÿ. ×òîáû ÷åëîâåê êóïèë áèëåò, åìó íóæíî ïî÷óâñòâîâàòü, ÷òî ñîáûòèå óæå ïðîèñõîäèò &ndash; â åãî ãîðîäå, ïðèâû÷íûõ ìàðøðóòàõ, ëþáèìûõ ìåñòàõ è ðàçãîâîðàõ ñ äðóçüÿìè.</p>
75<p> 2026 ãîäó êîìàíäà &laquo;Àôèøè&raquo; ðåøèëà ñîêðàòèòü äèñòàíöèþ ìåæäó ñâîèì ôåñòèâàëåì è çðèòåëåì, ðóêîâîäñòâóÿñü ïðèíöèïîì &laquo;ëþäè õîäÿò íà ëþäåé&raquo;. Îðãàíèçàòîðû ïîäðîáíî ðàññêàçûâàëè î çàêóëèñüå â ñâîèõ ñîöñåòÿõ, îòâå÷àëè íà êîììåíòàðèè è áûëè îòêðûòû ê ëè÷íîìó êîíòàêòó íà îôëàéí-ñîáûòèÿõ. Áðåíäû-ïàðòíåðû ïîääåðæàëè ýòîò ôîðìàò è òîæå ñòàëè îáùàòüñÿ ñ àóäèòîðèåé íà ðàâíûõ. Òàêèì îáðàçîì, âìåñòî ñòàíäàðòíîé êàìïàíèè âîêðóã äàòû è àðòèñòîâ áûëî ïîñòðîåíî íåñêîëüêî ìåñÿöåâ ýìîöèîíàëüíûõ êîíòàêòîâ ñ àóäèòîðèåé: òðåíèðîâêè ñî çâåçäàìè, ïðîäóêòîâûå êîëëàáîðàöèè, ãîðîäñêèå êâåñòû, ïðåïàòè, êîíòåíò ñ àðòèñòàìè, à òàêæå íåîæèäàííûå êîíöåðòû â ãîðîäñêèõ îáùåñòâåííûõ ïðîñòðàíñòâàõ.</p>
76<p>Òàê, &laquo;Ïèêíèê&raquo; íà÷àë äàðèòü îùóùåíèå ïðè÷àñòíîñòè ê ãëàâíîìó êóëüòóðíîìó ñîáûòèþ ëåòà çà íåñêîëüêî ìåñÿöåâ äî âûñòóïëåíèÿ àðòèñòîâ íà ñöåíå ôåñòèâàëÿ.</p>
77<p><strong>Ýòîò &laquo;Ïèêíèê&raquo; &ndash; îí ñ íàìè â îäíîé êîìíàòå?</strong></p>
78<p>Â 2026 ãîäó Ïèêíèê Àôèøè ïðîøåë 20 èþíÿ â ìîñêîâñêîì ïàðêå &laquo;Êîëîìåíñêîå&raquo; è 8 àâãóñòà íà Åëàãèíîì îñòðîâå â Ñàíêò-Ïåòåðáóðãå.</p>
79<p>Çàäà÷à êîìàíäû çàêëþ÷àëàñü â òîì, ÷òîáû ïîääåðæèâàòü èíòåðåñ ê ôåñòèâàëþ íà ïðîòÿæåíèè âñåãî ñåçîíà, ñòèìóëèðîâàòü ïðîäàæó áèëåòîâ è íå äàòü ñîáûòèþ ïîòåðÿòüñÿ â íàñûùåííîì ëåòíåì êàëåíäàðå. Äëÿ ýòîãî íóæíî áûëî óéòè îò ðîëè ðåòðàíñëÿòîðà, êîòîðûé ëèøü ñîîáùàåò íîâîñòè, è ñòàòü ÷àñòüþ æèçíè è åæåäíåâíûõ ïðèâû÷åê àóäèòîðèè.</p>
80<p>&laquo;Ïèêíèê&raquo; äîëæåí áûë ïîÿâèòüñÿ òàì, ãäå ëþäè óæå ïðîâîäÿò âðåìÿ è ïðèíèìàþò ðåøåíèÿ î äîñóãå: â ñïîðòèâíîé ñòóäèè, êîôåéíå, Telegram-êàíàëå, ãîðîäñêîì ïðîñòðàíñòâå, ëîêàëüíîì êîìüþíèòè è íà âå÷åðèíêå ñ äðóçüÿìè.</p>
81<p><strong>Àíòîí Áåëü÷èêîâ, äèðåêòîð ïî ìàðêåòèíãó êîìïàíèè &laquo;Àôèøà&raquo;:</strong> <em>&laquo;Ñåãîäíÿ íåäîñòàòî÷íî ïðîñòî ñîîáùèòü àóäèòîðèè, ÷òî ó òåáÿ õîðîøèé ëàéíàï è ñêîðî ïðîéäåò ôåñòèâàëü. Ðåøåíèå î ïîêóïêå áèëåòà âñå ÷àùå ïðèíèìàåòñÿ íå â ìîìåíò àíîíñà àðòèñòà, à òîãäà, êîãäà ó ÷åëîâåêà ïîÿâëÿåòñÿ ëè÷íàÿ ñâÿçü ñ ñîáûòèåì. Ïîýòîìó â ýòîì ãîäó ìû ñòðîèëè êàìïàíèþ íå âîêðóã îäíîé äàòû, à âîêðóã ìíîæåñòâà ïîâîäîâ ïî÷óâñòâîâàòü ñåáÿ ÷àñòüþ &ldquo;Ïèêíèêà&rdquo; çàðàíåå: ïðèéòè íà òðåíèðîâêó ñ àðòèñòàìè, íàéòè áèëåò â ãîðîäñêîì êâåñòå, âñòðåòèòüñÿ ñ êîìàíäîé íà ïðåïàòè, óâèäåòü ìóçûêàíòîâ ïðÿìî íà óëèöå. Ìû õîòåëè, ÷òîáû ôåñòèâàëü íà÷èíàëñÿ íå ó âõîäà íà ïëîùàäêó, à íàìíîãî ðàíüøå &ndash; â ãîðîäå è â ïîâñåäíåâíîé æèçíè áóäóùèõ ãîñòåé&raquo;.</em></p>
82<p style="text-align: center;"><strong><a href="http://img.advertology.ru/aimages/2026/09/24/-3.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-3.jpg" alt="" width="550" height="367" /></a><br /></strong></p>
83<p><strong>Ëåòî íà÷èíàåòñÿ âåñíîé</strong></p>
84<p>Êàìïàíèÿ ñòàðòîâàëà çà òðè ñ ïîëîâèíîé ìåñÿöà äî ìîñêîâñêîãî ôåñòèâàëÿ. Îäíîé èç ïåðâûõ òî÷åê êîíòàêòà ñòàëè òðåíèðîâêè ñî çâåçäàìè Ïèêíèêà Àôèøè â ôèòíåñ-ñòóäèè RES
84HAPE, ïðèóðî÷åííûå ê 8 Ìàðòà.</p>
85<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-9.jpg" target="_blank" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-9.jpg" alt="" width="550" height="367" /></a></p>
86<p>Àðòèñòû è ìåäèéíûå ãåðîè îêàçàëèñü íàðàâíå ñî çðèòåëÿìè: îäíè ïðîâîäèëè çàíÿòèÿ, äðóãèå îòâå÷àëè çà ìóçûêó è àòìîñôåðó.  ïðîãðàììå áûëè ôèòáîêñèíã, ïèëàòåñ, áàððå, ðåôîðìåðû è ñèëîâûå òðåíèðîâêè.  ïðîåêòå ó÷àñòâîâàëè Òàëè è Ðàìè èç ãðóïïû ËÀÓÄ, áëîãåðû Àðòåì Åâòóøåíêî è Ïëàòîí Ãîðîõîâ, ðýïåð Àðóñòàìîâ è äðóãèå äðóçüÿ ôåñòèâàëÿ. Çàíÿòèÿ ïðîõîäèëè â íåáîëüøèõ ãðóïïàõ ïî ïðåäâàðèòåëüíîé çàïèñè, ïîýòîìó êîììóíèêàöèÿ ñòðîèëàñü íå íà ìàññîâîñòè, à íà ýôôåêòå ëè÷íîé âñòðå÷è ñî çâåçäàìè.</p>
87<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-1.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-1.jpg" alt="" width="550" height="367" /></a></p>
88<p> ìàå &laquo;Ïèêíèê&raquo; âñòðîèëñÿ â ãîðîäñêóþ ïîâñåäíåâíîñòü ÷åðåç êîëëàáîðàöèþ ñ Cofix.  ìåíþ ñåòè âûøåë ñîâìåñòíûé íàïèòîê &ndash; ìàò÷à-òàðî-ëàòòå. Òàêèì îáðàçîì ôåñòèâàëü ïîëó÷èë íå òîëüêî îõâàòíûé èíôîïîâîä, íî è ðåãóëÿðíûé ôèçè÷åñêèé êîíòàêò ñ àóäèòîðèåé â îäíîé èç ñàìûõ ïðèâû÷íûõ êàòåãîðèé ãîðîäñêîãî ïîòðåáëåíèÿ &ndash; êîôå è ïåðåêóñå.</p>
89<p>Ïàðàëëåëüíî êîìàíäà ðàáîòàëà ñ ëàéíàïîì êàê ñ ñåðèàëîì, à íå åäèíè÷íîé íîâîñòüþ. Ñ àïðåëÿ ïî èþíü ôåñòèâàëü ïîñòåïåííî ðàñêðûâàë àðòèñòîâ ÷åðåç íåñêîëüêî èíôîðìàöèîííûõ âîëí: &laquo;Áðàâî&raquo; è Âàëåðèÿ Ñþòêèíà, ËÑÏ, Zoloto, Saluki, Markul, Ìàëüáýêà è Ñþçàííó, ãðóïïó &laquo;Îç¸ðà&raquo; è äðóãèõ ìóçûêàíòîâ. Êàæäàÿ âîëíà ñîçäàâàëà íîâûé ïîâîä îáðàòèòü âíèìàíèå íà ñîáûòèå è ïîääåðæèâàëà èíòåðåñ ê áèëåòàì.</p>
90<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-6.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-6.jpg" alt="" width="550" height="367" /></a></p>
91<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-7.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-7.jpg" alt="" width="550" height="367" /></a></p>
92<p><strong>Ãîðîä ñòàë ìåäèàôîðìàòîì</strong></p>
93<p>Çà íåäåëþ äî ìîñêîâñêèõ äàò ñòàðòîâàë ãîðîäñêîé êâåñò &ndash; îõîòà çà áèëåòàìè íà ôåñòèâàëü.  ïîïóëÿðíûõ ìåñòàõ ãîðîäà ñïðÿòàëè ôèðìåííûå ñòèêåðû, à ïîäñêàçêè î ëîêàöèÿõ âûõîäèëè òîëüêî â Telegram-êàíàëå ôåñòèâàëÿ. Ó÷àñòíèêó íóæíî áûëî ïåðâûì íàéòè ñòèêåð, ñôîòîãðàôèðîâàòü åãî è ïðèñëàòü ôîòî â êîììåíòàðèè, ïîñëå ÷åãî ñ íèì ñâÿçûâàëàñü êîìàíäà.</p>
94<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-2.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-2.jpg" alt="" width="550" height="550" /></a></p>
95<p>Êâåñò îáúåäèíèë íåñêîëüêî çàäà÷: ïðåâðàòèë ïîäïèñêó íà Telegram-êàíàë â ïîëåçíóþ èíâåñòèöèþ, ñîçäàë èãðîâîé ïîâîä ñëåäèòü çà ïóáëèêàöèÿìè è äàë àóäèòîðèè øàíñ ïîïàñòü íà ôåñòèâàëü ÷åðåç ëè÷íóþ âîâëå÷åííîñòü, à íå òîëüêî ÷åðåç ïîêóïêó.</p>
96<p> Ïåòåðáóðãå ôîðìàò àäàïòèðîâàëè ïîä ìåñòíûé êóëüòóðíûé êîä. Âìåñòå ñ Etlon Coffee êîìàíäà &laquo;Ïèêíèêà&raquo; îðãàíèçîâàëà êîôåéíûé êâåñò ïî ñåìè òî÷êàì ãîðîäà. Ó÷àñòíèêè ñîáèðàëè íàêëåéêè â êîôåéíÿõ, à íà ôèíàëüíîé òî÷êå èõ æäàë àâòîìàò-õâàòàéêà ñ ïðèçàìè: ïëåíî÷íûì ôîòîàïïàðàòîì, äðèïàìè, ìåð÷åì ñî ñòðî÷êàìè àðòèñòîâ è VIP-áèëåòîì. Äàæå òå, êòî íå ïîëó÷àë ãëàâíûé ïðèç, óõîäèëè ñ ñåðòèôèêàòîì, ñóâåíèðîì è/èëè ñêèäêîé íà áèëåò.</p>
97<p><strong>Ïðåïàòè è ìèíè-ñîáûòèÿ</strong></p>
98<p>Åùå îäíèì ñïîñîáîì ñîêðàòèòü äèñòàíöèþ äî áðåíäà ñòàëè ñïåöèàëüíûå âå÷åðèíêè äëÿ ìåäèà, àðòèñòîâ, áëîãåðîâ, ïàðòíåðîâ è ãîðîäñêèõ êîìüþíèòè â îáîèõ ãîðîäàõ.</p>
99<p>Â àïðåëå Ïèêíèê Àôèøè ïðîâåë çàêðûòûé òàéíûé êâàðòèðíèê â Ñàíêò-Ïåòåðáóðãå ñ îäíèì èç õåäëàéíåðîâ ôåñòèâàëÿ. Èìÿ àðòèñòà è àäðåñ äî ïîñëåäíåãî íå ðàñêðûâàëèñü: ïðèãëàøåíèÿ ðàçûãðàëè ñðåäè âëàäåëüöåâ áèëåòîâ è ðàçîñëàëè çà ñóòêè äî ñîáûòèÿ. Îíè áûëè îôîðìëåíû â âèäå àóäèîêàññåò ñ çàïèñüþ ãîëîñà ñåêðåòíîãî ã
99îñòÿ &ndash; èì îêàçàëñÿ FEDUK. Îí ñûãðàë àêóñòè÷åñêèé êîíöåðò â äîìå XIX âåêà íà Ìîéêå, ñ âèäîì íà Íîâóþ Ãîëëàíäèþ. Äëÿ 70 ãîñòåé ìóçûêàíò èñïîëíèë àêóñòè÷åñêèå âåðñèè ïåñåí &laquo;Õëîïüÿ ëåòÿò íàâåðõ&raquo;, &laquo;27&raquo;, &laquo;Êðàñêè&raquo; è äðóãèå.&nbsp;</p>
100<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-5.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-5.jpg" alt="" width="550" height="367" /></a></p>
101<p> Ìîñêâå 17 èþíÿ íà òåððàñå ðåñòîðàíà RIZZ ïðîøëà ïðåïàòè ñ ïàáëèê-òîêîì &laquo;Îõîòà íà ïðåäñòàâèòåëåé ãîðîäñêèõ òèïàæåé&raquo;. Åãî ïðîâåëè ðåäàêòîð è øåô-ðåäàêòîð &laquo;Àôèøè Daily&raquo; Øóðà Áîãà÷åâà è Ëåøà Ãîðáàø. Ñðåäè ó÷àñòíèêîâ &ndash; ïðåäñòàâèòåëè DIDENOK TEAM, áëîãåðû è ìåäèéíûå ãåðîè. Âìåñòî ôîðìàëüíîé ïðåçåíòàöèè ôåñòèâàëÿ êîìàíäà îðãàíèçîâàëà ñîäåðæàòåëüíûé ðàçãîâîð î ñîâðåìåííûõ ñóáêóëüòóðàõ è ïîïûòêå íàéòè îáùèé ÿçûê ìåæäó ðàçíûìè òèïàæàìè áîëüøîãî ãîðîäà. Ìóçûêàëüíàÿ ïðîãðàììà, ëèìèòèðîâàííàÿ êîìáó÷à è ôîòîçîíà &laquo;Ïåðåêðåñòêà Select&raquo; äîïîëíÿëè àòìîñôåðó, à ïðèãëàøåííûå ðÿæåíûå íàìåêàëè íà òåìàòèêó ëóíà-ïàðêà, êîòîðàÿ ðàçâåðíóëàñü âî âñþ ñèëó â äåíü ôåñòèâàëÿ.</p>
102<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-8.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-8.jpg" alt="" width="550" height="367" /></a></p>
103<p>Äàëåå &laquo;Ïèêíèê&raquo; ïðîäîëæèë ðàçãîâîð ñ ïåòåðáóðãñêîé àóäèòîðèåé ÷åðåç âàæíóþ äëÿ ãîðîäà êóëüòóðíóþ ïëîùàäêó &ndash; êíèæíûé ìàãàçèí &laquo;Ïîäïèñíûå èçäàíèÿ&raquo;. 16 èþëÿ ðåäàêòîð îòäåëà &laquo;Èíòåðíåò&raquo; &laquo;Àôèøè Daily&raquo; Øóðà Áîãà÷åâà ïðî÷èòàëà îòêðûòóþ ëåêöèþ &laquo;Ïî÷åìó ñóáêóëüòóðû âñå åùå æèâû?&raquo;, à ïîñëå Òîñÿ ×àéêèíà ñûãðàëà äèäæåé-ñåò. Ñîáûòèå âîøëî â ïðîãðàììó ïðàçäíîâàíèÿ 100-ëåòèÿ &laquo;Ïîäïèñíûõ èçäàíèé&raquo; è ïîçâîëèëî &laquo;Ïèêíèêó&raquo; îðãàíè÷íî âñòðîèòüñÿ â ãîðîäñêîé êóëüòóðíûé êîíòåêñò.</p>
104<p>Äâà äíÿ ïåðåä ïèòåðñêèì ôåñòèâàëåì áûëè îñîáåííî íàñûùåííûìè. 6 àâãóñòà â ãàñòðîïåêàðíå &laquo;Òåêñòóðà&raquo; ñîñòîÿëàñü ïðåïàòè, ãäå ïîä çàïàõ ñâåæåé âûïå÷êè ãîñòè óâèäåëè ïðåâüþ íîâîé ýëåêòðîííîé ñöåíû Ïèêíèêà: äèäæåé-ñåòû ñûãðàëè ðåçèäåíòû ëåéáëà ÄÎÁÐÎ. Çàâåðøèëà ïðîãðàììó ãðóïïà &laquo;Ñåòëåðñ&raquo;. 7 àâãóñòà èíôîïîâîäîì ñòàë âíåçàïíûé êîíöåðò àðòèñòîâ The pak, Parfumeur è Òåéñòëóâà âìåñòå ñ óëè÷íîé ãðóïïîé &laquo;Ëèôò íà Ëóíó&raquo; íà Äâîðöîâîé ïëîùàäè. Ýòî ñòàëî åñòåñòâåííûì ïðîäîëæåíèåì êîììóíèêàöèîííîé èäåè: ñîáûòèå óæå íà÷àëîñü, äàæå åñëè äî îôèöèàëüíîãî îòêðûòèÿ ïëîùàäêè îñòàâàëñÿ åùå äåíü.</p>
105<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-4.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-4.jpg" alt="" width="550" height="367" /></a></p>
106<p><strong>Ëóíà-ïàðê êàê îñíîâà âèçóàëüíîé êîììóíèêàöèè</strong></p>
107<p>Ñàìîé ÿðêîé îñîáåííîñòüþ Ïèêíèêà Àôèøè&ndash;2026 ñòàëà êîíöåïöèÿ ëóíà-ïàðêà. Êîìàíäà ñîçäàëà íà ôåñòèâàëüíîé òåððèòîðèè ïðîñòðàíñòâî, â êîòîðîì êàæäûé ìîã ïîðàäîâàòü ñâîåãî âíóòðåííåãî ðåáåíêà.&nbsp;</p>
108<p>Óíèêàëüíûé âèçóàëüíûé êîä ðàçðàáîòàë òåõíè÷åñêèé äèðåêòîð ôåñòèâàëÿ Åâãåíèé Ñïåêòîð. Ïîä åãî ðóêîâîäñòâîì êàæäàÿ ñöåíà ñòàëà îòäåëüíûì àòòðàêöèîíîì. Âîêðóã ãëàâíîé ïëîùàäêè Ñáåð çàêðó÷èâàëèñü àìåðèêàíñêèå ãîðêè, ñöåíà ìóçûêàëüíîãî ñåðâèñà Çâóê áûëà âäîõíîâëåíà èñêóññòâîì íèæåãîðîäñêîãî õóäîæíèêà Ìàêñèìà Òðóíîâà, à ýëåêòðîííàÿ ïëîùàäêà ñòàëà êàðóñåëüþ. Ïðîñòðàíñòâî &laquo;Çàðÿ&raquo; äëÿ ìîëîäûõ ìóçûêàíòîâ íàïîìèíàëà ðûáó-óäèëüùèêà, êîòîðàÿ îñâåùàëà ïóòü èç òâîð÷åñêèõ ãëóáèí, à òåàòðàëüíàÿ äåòñêàÿ ñöåíà âîññîçäàëà ñòèëü êëàññè÷åñêîãî êóêîëüíîãî òåàòðà.</p>
109<p>Íàâèãàöèÿ è âõîäíûå ãðóïïû òàêæå ñîîòâåòñòâîâàëè òåìàòèêå: ìàðêåò îòêðûâàëà æàáà ñ âåøàëêîé, ñïîðòèâíóþ çîíó &ndash; öèðêîâàÿ éîãèíÿ, ôóäêîðò &ndash; êîòû ñ ðûáàìè, à äåòñêèé ñåêòîð &ndash; äâîéíàÿ àðêà â îáðàçå êëîóíîâ. Ñðåäè àêòèâíîñòåé ôåñòèâàëÿ &ndash; èãðîâûå àâòîìàòû, ïðåäñêàçàòåëè, òèðû, ÿðêèå ôîòîçîíû è ñâåòîâûå èíñòàëëÿöèè. Ãåíåðàëüíûé ïàðòíåð ôåñòèâàëÿ Ñáåð òîæå îáûãðàë êîíöåïöèþ, ïðåâðàòèâ ñâîþ áðåíä-çîíó â êàëåéäîñêîï âïå÷àòëåíèé, ãäå ñîåäèíèëèñü òâîð÷åñòâî, òåõíîëîãèè è ýìîöèè. Òàê, ãîñòè ëîâèëè ñâîé &laquo;ÃÈÃÀâàéá&raquo; ñ ïîìîùüþ ÈÈ-ïîìîùíèêà Ãèãà×àòà, èçìåðÿëè ñèëó ñâîèõ âïå÷àòëåíèé íà óëûáêàìåòðå, à ïîäïèñ÷èêè ÑáåðÏðàéìà íàñëàæäàëèñü ñàìûì &laquo;Ïðàéìîðàìíûì&raquo; âèäîì íà ñöåíû ñî ñëàäêîé âàòîé â ðóêàõ. Äëÿ ìàëåíüêèõ ïîñåòèòåëåé áûë îðãàíèçîâàí ñâîé ëóíà-ïàðê ñ êàðóñåëÿìè &laquo;Ñîþçìóëüòôèëüìà&raquo;, çàìêîì &laquo;Äåòñêîãî ðàäèî&raquo;, óëè÷íûì êèíîòåàòðîì &laquo;Ñìåøàðèêè ñêâîçü âñåëåííûå&raquo; è äðóãèìè àêòèâíîñòÿìè. À òèòóëüíûé ïàðòíåð Ò2 è âîâñå ïîñòàâèë 16-ìåòðîâîå êîëåñî îáîçðåíèÿ.</p>
110<p>Ãîñòåé â îáåèõ ñòîëèöàõ íà òåððèòîðèè ôåñòèâàëÿ âñòðå÷àëè áðàññ-áåíä, óëè÷íûå àêòåðû è õîäóëèñòû, è äàæå àðòèñòû ïîääåðæàëè ñòèëèñòèêó: FEDUK â Ïåòåðáóðãå âûøåë íà ñöåíó â îáðàçå Ïüåðî, à Îëåã ËÑÏ &ndash; â ðîëè öèðêîâîãî øïðåõøòàëìåéñòåðà. Òàê, ëóíà-ïàðê ñòàë íå ïðîñòî îôîðìëåíèåì, à ïîíÿòíîé ìåòàôîðîé êàìïàíèè: âçðîñëûì ïðåäëàãàëè ñíîâà ïî÷óâñòâîâàòü äåòñêîå ëþáîïûòñòâî, à ñåìüÿì &ndash; ïðîâåñòè äåíü â ïðîñòðàíñòâå, ãäå êàæäûé íàéäåò ñâîé ôîðìàò îòäûõà.&nbsp;</p>
111<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-10.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-10.jpg" alt="" width="550" height="367" /></a></p>
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113<p><strong>Ðåçóëüòàòû</strong></p>
114<p>Ïèêíèê Àôèøè â 2026 ãîäó ïîñåòèëè áîëåå 50 òûñÿ÷ ÷åëîâåê, èç íèõ 30 òûñÿ÷ &ndash; â Ìîñêâå è 20 òûñÿ÷ &ndash; â Ïåòåðáóðãå.&nbsp;</p>
115<p>Ôåñòèâàëü çàíÿë âòîðîå ìåñòî ïî îõâàòó ïóáëèêàöèé â ÑÌÈ ñðåäè âñåõ ëåòíèõ ôåñòèâàëåé (ñóììàðíî ~167 ìëí). À ïî îõâàòàì â ñîöñåòÿõ (Ìîñêâà &ndash; 154 ìëí, ÑÏá &ndash; 116 ìëí) çíà÷èòåëüíî îïåðåäèë îñòàëüíûå ñîáûòèÿ. Ñðåäè ôåñòèâàëåé, ïðîõîäèâøèõ &#8232;â &laquo;Êîëîìåíñêîì&raquo;, Ïèêíèê Àôèøè (Ìîñêâà) ñòàë ëèäåðîì ïî âñåì ïîêàçàòåëÿì: ïóáëèêàöèè&#8232;â ÑÌÈ â 5 ðàç áîëüøå, ÷åì ó áëèæàéøåãî êîíêóðåíòà, è îõâàò&#8232;â ñîöñåòÿõ âûøå íà 30%. Telegram-êàíàë ôåñòèâàëÿ çà ïåðèîä êàìïàíèè íàáðàë áîëåå 1 ìëí ïðîñìîòðîâ, à àóäèòîðèÿ îñòàâèëà îêîëî 100 òûñ. ðåàêöèé è îòâåòîâ.</p>
116<p> ñðàâíåíèè ñ ïðåäûäóùèì ãîäîì, êîììóíèêàöèîííîå ïðîäâèæåíèå ôåñòèâàëÿ âûðîñëî è ïî äðóãèì êëþ÷åâûì ïîêàçàòåëÿì: îõâàò íàðóæíîé ðåêëàìû &ndash; ñ 248 ìëí äî 643 ìëí, êðîññ-ïðîìî &ndash; ñ 8 ìëí äî 189 ìëí. Îáùèé æå îõâàò OTS, âêëþ÷àÿ digital, CRM, ÒÂ, ðàäèî è èíôëþåíñ-ìàðêåòèíã, âûðîñ ñ 1,2 ìëðä â 2025 ãîäó äî 2 ìëðä â 2026.</p>
117<p>Ðåêëàìíàÿ êàìïàíèÿ Ïèêíèêà Àôèøè&ndash;2026 îáåñïå÷èëà âûñîêóþ óçíàâàåìîñòü è ïîäòâåðäèëà ñòàòóñ òîïîâîãî ñîáûòèÿ â Ìîñêâå è Ñàíêò-Ïåòåðáóðãå, êîòîðîå õî÷åòñÿ âêëþ÷èòü â ðàñïèñàíèå ñâîåãî ëåòíåãî äîñóãà. Åñëè â 2024 ãîäó àêòèâíîñòü ïî ïîêóïêå áèëåòîâ áûëà ïèêîâîé òîëüêî çà íåñêîëüêî íåäåëü äî ôåñòèâàëÿ, à â 2025 ãîäó óäàëîñü îáåñïå÷èòü ñòàáèëüíûé âîñõîäÿùèé ðîñò, òî â 2026 ãîäó âïåðâûå òðàôèê è èíòåðåñ ê ôåñòèâàëþ îñòàâàëñÿ ñòàáèëüíî âûñîêèì íà ïðîòÿæåíèè âñåé êàìïàíèè &ndash; îò ïåðâîãî àíîíñà äî äíÿ ñîáûòèÿ &ndash; çà ñ÷åò ìàðêåòèíãà, PR è BTL.</p>
118<p style="text-align: center;"><a href="http://img.advertology.ru/aimages/2026/09/24/-12.jpg" target="_balnk" title="" rel="article_img"><img src="http://img.advertology.ru/aimages/2026/09/24/-12.jpg" alt="" width="550" height="367" /></a></p>
119<p><strong>Âûâîä</strong></p>
120<p>Êîììóíèêàöèîííàÿ ñòðàòåãèÿ Ïèêíèêà Àôèøè ïîêàçàëà, ÷òî äàæå â óñëîâèÿõ âûñîêîé êîíêóðåíöèè çà äåíüãè è ñâîáîäíîå âðåìÿ àóäèòîðèè ôåñòèâàëü ìîæíî ñäåëàòü çàìåòíûì. Íóæíî äàâàòü ÷åëîâåêó âîçìîæíîñòü ïî÷óâñòâîâàòü ñâÿçü ñ ñîáûòèåì äî òîãî, êàê îí îêàæåòñÿ ïåðåä âõîäîì.</p>
121<p>Êîìàíäà ïðåâðàòèëà ïðîäâèæåíèå èç íàáîðà ðåêëàìíûõ àíîíñîâ â ïîñëåäîâàòåëüíîñòü ëè÷íûõ ýìîöèîíàëüíûõ êîíòàêòîâ è òðèããåðîâ: òðåíèðîâêè ñ àðòèñòàìè, ñïåøë-íàïèòêè è áëþäà, êâåñò ïî ãîðîäñêèì òî÷êàì, êîíòåíò â ñîöñåòÿõ, ïðåïàòè ñ êóëüòóðíûìè êîìüþíèòè è óëè÷íûé ìóçûêàëüíûé ïåðôîìàíñ. Äàæå îðãàíèçàòîðû ôåñòèâàëÿ âåñü ïåðèîä àíîíñèðîâàíèÿ âåëè ñâîè ñîöñåòè òàê, áóäòî ðàññêàçûâàþò î çàêóëèñüå íå ìàññîâîé ïóáëèêå, à áëèçêèì äðóçüÿì.</p>
122<p>Ïîýòîìó Ïèêíèê Àôèøè íà÷èíàëñÿ íå â &laquo;Êîëîìåíñêîì&raquo; è íå íà Åëàãèíîì îñòðîâå. Îí óæå æèë â ìåñòàõ ïðèòÿæåíèÿ àóäèòîðèè çà íåñêîëüêî ìåñÿöåâ äî ôåñòèâàëÿ è ïîñòåïåííî ïðåâðàùàë èíòåðåñ â æåëàíèå ñòàòü ÷àñòüþ ãëàâíîãî ëåòíåãî ñîáûòèÿ.</p></div></INDEX></div><div id="note"><noindex><br /><a href="/" rel="nofollow">Advertology.Ru</a></noindex></div><div id="pubdate"><p>24.09.2026</p></div><div class="breaking" style="margin-bottom:15px;padding-bottom:15px;"></div><div id="tags"><p><span class="tags_icon"></span>&nbsp;<a href="/index.php?name=News&op=label&label=%E0%F4%E8%F8%E0">àôèøà</a></p></div><p id="social">
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236<li><a href="/index.php?name=News&file=categories&catid=21">Âûáèðàé ðàäèî!</a></li>
237<li><a href="/index.php?name=News&file=categories&catid=13">Ðèñêè è âîçìîæíîñòè</a></li>
238<li><a href="/index.php?name=News&file=categories&catid=14">Ðåêëàìíûå ôîòîãðàôû</a></li>
239
240<li class="section-title">Àíòîëîãèÿ</li>
241<li><a href="/index.php?name=Media">ADVERòåêà - ðîëèêè, ïðèíòû, íàðóæêà</a></li>
242<li><a href="/?name=Media&op=MediaAward">Ôåñòèâàëè è êîíêóðñû</a></li>
243<!--li><a href="/?name=Book&s=1137239">Êíèãè ïî ðåêëàìå, ìàðêåòèíãó, PR è äèçàéíó</a></li-->
244<!--li><a href="/index.php?name=News&op=choose">Èçáðàííîå</a></li-->
245
246<li class="section-title">Èíôîðìàöèÿ</li>
247<li><a href="/index.php?name=Events">Êàëåíäàðü ñîáûòèé</a></li>
248<li><a href="/index.php?name=Subjects&catid=5">Ïðîôåññèîíàëüíûå îáúåäèíåíèÿ</a></li>
249<li><a href="/index.php?name=Subjects&catid=1">Ó÷åáíûå çàâåäåíèÿ</a></li>
250<li><a href="/index.php?name=Subjects&catid=3">Çàêîíû</a></li>
251
252<li class="section-title">Ãàéä-ïàðê</li>
253<li><a href="/index.php?name=Artishock">Êîíêóðñ äóðàöêîé ðåêëàìû "ARTèØÎÊ"</a></li>
254<li><a href="/index.php?name=Voting">Îïðîñû</a></li>
255<li><a href="/index.php?name=Forums">Ôîðóìû</a></li>
256<li><a href="/index.php?name=News&file=categories&catid=18">Ñ Äíåì ðîæäåíèÿ!</a></li>
257<li><a href="/index.php?name=Forums&file=viewforum&f=11">Àíåêäîòû</a></li>
258</ul>
259</div>
260<div class="breaking"></div>  <div class="wrapper-body-CenterRight-RightSide-Block"><h2 class="cattitle"><a href="/index.php?name=News&file=categories&catid=22">Åñòü ìíåíèå ...</a></h2><div style="margin: 10px 0 5px 0;"><table><tr><td width="90"><a href="/article159999.htm" title="Ïî÷åìó ðîññèéñêèå ìàðêåòîëîãè óõîäÿò â àíàëèòèêó">
260<img src="/images/content/aimages/2026/09/17/7fcc4d.jpg" width="90" border="1" vspace="5" hspace="4" alt="Ïî÷åìó ðîññèéñêèå ìàðêåòîëîãè óõîäÿò â àíàëèòèêó" class="img shadow" ></a></td><td><a href="/article159999.htm" title="Ïî÷åìó ðîññèéñêèå ìàðêåòîëîãè óõîäÿò â àíàëèòèêó">Ïî÷åìó ðîññèéñêèå ìàðêåòîëîãè óõîäÿò â àíàëèòèêó</a></td></tr><tr><td colspan="2" class="small">Íîâûå èíñòðóìåíòû è ýêîíîìåòðè÷åñêèå ìîäåëè ñìåùàþò ôîêóñ íà ëþäåé è ïðîöåññû è âëèÿþò íà äîëæíîñòíûå èíñòðóêöèè è KPI.</td></tr><tr><td width="90"><a href="/article159799.htm" title="Ìåëîäèÿ ðèòåéëà: êàê óñëûøèøü, íà ñòîëüêî è êóïèøü"><img src="/images/content/aimages/2026/07/27/0f7272.jpg" width="90" border="1" vspace="5" hspace="4" alt="Ìåëîäèÿ ðèòåéëà: êàê óñëûøèøü, íà ñòîëüêî è êóïèøü" class="img shadow" ></a></td><td><a href="/article159799.htm" title="Ìåëîäèÿ ðèòåéëà: êàê óñëûøèøü, íà ñòîëüêî è êóïèøü">Ìåëîäèÿ ðèòåéëà: êàê óñëûøèøü, íà ñòîëüêî è êóïèøü</a></td></tr><tr><td colspan="2" class="small">Ñåãîäíÿ ñòðèò-ðèòåéë è òîðãîâûå öåíòðû ðàáîòàþò â óñëîâèÿõ, êîãäà ýôôåêò îò ïðèâû÷íûõ ìàðêåòèíãîâûõ èíñòðóìåíòîâ îñëàáåâàåò: ïîêóïàòåëè ñòàëè ðàñ÷åòëèâåå, òðàôèê â ìàãàçèíàõ ñíèæàåòñÿ, à êîíêóðåíöèÿ ñ ìàðêåòïëåéñàìè óæåñòî÷àåòñÿ. Çà ïåðâóþ ïîëîâèíó 2026 ãîäà ïîñåùàåìîñòü ïðîäóêòîâûõ ìàãàçèíîâ óïàëà íà 10%. Ðîñò ïðîäîâîëüñòâåííîé ðîçíèöû, ïî ïðîãíîçó Àëüôà-Áàíêà, çàìåäëèòñÿ äî 6,6% &mdash; ýòî â äâà ðàçà ìåíüøå, ÷åì ãîäîì ðàíåå.  òàêîé ñèòóàöèè áèçíåñ âñå ÷àùå èùåò íîâûå õîäû, ÷òîáû ïðèâëå÷ü è óäåðæàòü êëèåíòà, ñîõðàíèòü åãî ëîÿëüíîñòü. Îäíà èç õèòðîñòåé &mdash; áëàãîæåëàòåëüíàÿ àòìîñôåðà â òîðãîâîì çàëå, ñòèìóëèðóþùàÿ ïîêóïêè. È çâóê çäåñü èãðàåò äàëåêî íå âòîðîñòåïåííóþ ðîëü.</td></tr><tr><td width="90"><a href="/article159759.htm" title=" ðîññèéñêîé òåëåðåêëàìå ñòàëî çàìåòíî áîëüøå ðîëèêîâ ñ òðåìÿ è áîëåå..."><img src="/images/content/aimages/2026/07/14/f13bd8.jpg" width="90" border="1" vspace="5" hspace="4" alt=" ðîññèéñêîé òåëåðåêëàìå ñòàëî çàìåòíî áîëüøå ðîëèêîâ ñ òðåìÿ è áîëåå..." class="img shadow" ></a></td><td><a href="/article159759.htm" title=" ðîññèéñêîé òåëåðåêëàìå ñòàëî çàìåòíî áîëüøå ðîëèêîâ ñ òðåìÿ è áîëåå äåòüìè"> ðîññèéñêîé òåëåðåêëàìå ñòàëî çàìåòíî áîëüøå ðîëèêîâ ñ òðåìÿ è áîëåå...</a></td></tr><tr><td colspan="2" class="small">Ïðè ýòîì ðîñò îáåñïå÷èëè íå ìíîãîäåòíûå ñåìüè, à ìàññîâûå äåòñêèå ñöåíû.</td></tr><tr><td width="90"><a href="/article159705.htm" title="Ýêñïåðò LibraChat âûäåëèëà òðè ïðèçíàêà, ïî êîòîðûì ìîæíî..."><img src="/images/content/aimages/2026/06/26/dd70ad.jpg" width="90" border="1" vspace="5" hspace="4" alt="Ýêñïåðò LibraChat âûäåëèëà òðè ïðèçíàêà, ïî êîòîðûì ìîæíî..." class="img shadow" ></a></td><td><a href="/article159705.htm" title="Ýêñïåðò LibraChat âûäåëèëà òðè ïðèçíàêà, ïî êîòîðûì ìîæíî &quot;îïîçíàòü&quot; íåéðîñåòåâîé êîíòåíò">Ýêñïåðò LibraChat âûäåëèëà òðè ïðèçíàêà, ïî êîòîðûì ìîæíî...</a></td></tr><tr><td colspan="2" class="small">Ìàðèàííà Áàçàðêóëîâà, ýêñïåðò ïî ïðàêòè÷åñêîìó ïðèìåíåíèþ ÈÈ â áèçíåñå ïëàòôîðìû èñêóññòâåííîãî èíòåëëåêòà LibraChat, íà ïðèìåðå òåêñòîâ ðàññêàçàëà, ïî êàêèì ïðèçíàêàì ìîæíî ðàñïîçíàòü íåéðîñåòåâîé êîíòåíò.</td></tr><tr><td width="90"><a href="/article159598.htm" title="Ñòàæèðîâêà - ñäåëêà ðàâíûõ"><img src="/images/content/aimages/2026/05/28/18c487.jpg" width="90" border="1" vspace="5" hspace="4" alt="Ñòàæèðîâêà - ñäåëêà ðàâíûõ" class="img shadow" ></a></td><td><a href="/article159598.htm" title="Ñòàæèðîâêà - ñäåëêà ðàâíûõ">Ñòàæèðîâêà - ñäåëêà ðàâíûõ</a></td></tr><tr><td colspan="2" class="small"> êðåàòèâíûõ èíäóñòðèÿõ ðûíîê òðóäà äàâíî ñòàë íàâûêîöåíòðè÷íûì. Ðàáîòîäàòåëü âíèìàòåëüíî ñìîòðèò íà ðåàëüíûå êîìïåòåíöèè, òùàòåëüíî òåñòèðóåò ïðàêòè÷åñêèå óìåíèÿ. Ïðè ýòîì, äèïëîì, ñòàòóñ âóçà è ðàíåå çàíèìàåìûå äîëæíîñòè çíà÷àò äëÿ ðàáîòîäàòåëÿ âñ¸ ìåíüøå. Êîíå÷íî, â òàêèõ óñëîâèÿõ íàéì ñòàíîâèòñÿ áîëåå òðóäî¸ìêèì è êðîïîòëèâûì, ÷òî íå ïîçâîëÿåò äèäæèòàë-àãåíòñòâàì ìàñøòàáèðîâàòüñÿ â íóæíîì òåìïå.
261Ñïàñåíèåì ñòàíîâÿòñÿ ñòàæèðîâêè. Àãåíòñòâî &laquo;Ëàéêà&raquo; âòîðîé ãîä ïðîâîäèò ñòàæ¸ðñêèå ïðîãðàììû äëÿ ñòóäåíòîâ è ìîëîäûõ ñïåöèàëèñòîâ. Ïî èõ ðåçóëüòàòàì ðåáÿòà íå òîëüêî îñâàèâàþò ïðàêòè÷åñêèå íàâûêè íà ðåàëüíûõ ïðîåêòàõ, íî è òðóäîóñòðàèâàþòñÿ. Êëàññè÷åñêèé &laquo;âèí-âèí&raquo;, êàê, åñëè áû ýòî áûëà íå ñòàæèðîâêà, à áèçíåñ-ñäåëêà.</td></tr></table></div></div><div class="breaking"></div>  <noindex><div class="wrapper-body-leftSide-Block" style="overflow: visible;"><h2 class="cattitle" style="font-weight:bold;">
261Êíèãè ïî äèçàéíó</h2><div id="designbook" style="text-align:center;">Çàãðóçêà ...</div></div><div class="breaking"></div></noindex>  <div class="wrapper-body-CenterRight-RightSide-Block"><h2 class="cattitle"><a href="/index.php?name=News&file=categories&catid=4">Ðåïîðòàæè</a></h2><div style="margin: 10px 0 5px 0;"><table><tr><td width="90"><a href="/article158436.htm" title="Ïñèõîëîãè÷åñêàÿ ãèáêîñòü: ïî÷åìó áåç íåå áèçíåñó íå âûæèòü"><img src="/images/content/aimages/2025/07/09/f69bc2.jpg" width="90" border="1" vspace="5" hspace="4" alt="Ïñèõîëîãè÷åñêàÿ ãèáêîñòü: ïî÷åìó áåç íåå áèçíåñó íå âûæèòü" class="img shadow" ></a></td><td><a href="/article158436.htm" title="Ïñèõîëîãè÷åñêàÿ ãèáêîñòü: ïî÷åìó áåç íåå áèçíåñó íå âûæèòü">Ïñèõîëîãè÷åñêàÿ ãèáêîñòü: ïî÷åìó áåç íåå áèçíåñó íå âûæèòü</a></td></tr><tr><td colspan="2" class="small">Advertology ïîáûâàë íà âûñòóïëåíèè áèçíåñ-ïñèõîëîãà Åâãåíèè Õèæíÿê íà êîíôåðåíöèè SM Network 2025 è ðàññêàçûâàåò, êàê îñòàâàòüñÿ óñïåøíûì â ìèðå ïîñòîÿííûõ ïåðåìåí.</td></tr><tr><td width="90"><a href="/article154769.htm" title="Äèçàéí ïîä ãðèôîì &amp;quot;ñåêðåòíî&amp;quot;"><img src="/images/content/aimages/2023/02/03/adafcf.jpg" width="90" border="1" vspace="5" hspace="4" alt="Äèçàéí ïîä ãðèôîì &amp;quot;ñåêðåòíî&amp;quot;" class="img shadow" ></a></td><td><a href="/article154769.htm" title="Äèçàéí ïîä ãðèôîì &quot;ñåêðåòíî&quot;">Äèçàéí ïîä ãðèôîì &quot;ñåêðåòíî&quot;</a></td></tr><tr><td colspan="2" class="small">Íà ÷åì ðàíüøå åçäèëè ïåðâûå ëèöà ñòðàíû? Ýñêèçû, ðåäêèå ôîòîãðàôèè è&nbsp;ïðîòîòèïû óíèêàëüíûõ ìàøèí.</td></tr><tr><td width="90"><a href="/article152730.htm" title="&amp;quot;Íàøà èíäóñòðèÿ – ñàìîäîñòàòî÷íà&amp;quot;: ÃÏÌ Ðàäèî íà êîíôåðåíöèè..."><img src="/images/content/aimages/2021/11/26/2ad1cf.jpg" width="90" border="1" vspace="5" hspace="4" alt="&amp;quot;Íàøà èíäóñòðèÿ – ñàìîäîñòàòî÷íà&amp;quot;: ÃÏÌ Ðàäèî íà êîíôåðåíöèè..." class="img shadow" ></a></td><td><a href="/article152730.htm" title="&quot;Íàøà èíäóñòðèÿ – ñàìîäîñòàòî÷íà&quot;: ÃÏÌ Ðàäèî íà êîíôåðåíöèè &quot;Ðàäèî â ãëîáàëüíîé ìåäèàêîíêóðåíöèè&quot;">&quot;Íàøà èíäóñòðèÿ – ñàìîäîñòàòî÷íà&quot;: ÃÏÌ Ðàäèî íà êîíôåðåíöèè...</a></td></tr><tr><td colspan="2" class="small">×åãî íå õâàòàåò ðàäèî, ÷òîáû óâåëè÷èòü ñâîþ äîëþ íà ðåêëàìíîì ðûíêå? Àóäèîïèðàòñòâî: óãðîçà èëè âîçìîæíîñòè äëÿ îòðàñëè? Êàêîâû ïåðâûå ðåçóëüòàòû îáùåðîññèéñêîé êàìïàíèè ïî ïðîäâèæåíèþ èíäóñòðèàëüíîãî ðàäèîïëååðà? Ýòè è äðóãèå âîïðîñû áûëè ðàññìîòðåíû íà êîíôåðåíöèè &laquo;Ðàäèî â ãëîáàëüíîé ìåäèàêîíêóðåíöèè&raquo;, ñïèêåðàìè è ó÷àñòíèêàìè êîòîðîé ñòàëè ýêñïåðòû ÃÏÌ Ðàäèî.</td></tr><tr><td width="90"><a href="/article152504.htm" title="Ôîðóì &amp;quot;Ìàòðèöà ðåêëàìû&amp;quot; î òåõíîëîãèÿõ ðàáîòû â ïåðèîä..."><img src="/images/content/aimages/2021/10/19/044688.jpg" width="90" border="1" vspace="5" hspace="4" alt="Ôîðóì &amp;quot;Ìàòðèöà ðåêëàìû&amp;quot; î òåõíîëîãèÿõ ðàáîòû â ïåðèîä..." class="img shadow" ></a></td><td><a href="/article152504.htm" title="Ôîðóì &quot;Ìàòðèöà ðåêëàìû&quot; î òåõíîëîãèÿõ ðàáîòû â ïåðèîä ïàíäåìèè">Ôîðóì &quot;Ìàòðèöà ðåêëàìû&quot; î òåõíîëîãèÿõ ðàáîòû â ïåðèîä...</a></td></tr><tr><td colspan="2" class="small">Äåëîâàÿ ïðîãðàììà 28-é ìåæäóíàðîäíîé ñïåöèàëèçèðîâàííîé âûñòàâêè òåõíîëîãèé è óñëóã äëÿ ïðîèçâîäèòåëåé è çàêàç÷èêîâ ðåêëàìû&nbsp;&laquo;Ðåêëàìà-2021&raquo;&nbsp;îòêðûëàñü äåñÿòûì þáèëåéíûì ôîðóìîì &laquo;Ìàòðèöà ðåêëàìû&raquo;. Åãî îðãàíèçîâàëè ÊÂÊ &laquo;Èìïåðèÿ&raquo; è &laquo;Ýêñïîöåíòð&raquo;.</td></tr><tr><td width="90"><a href="/article146721.htm" title=" ÖÄÕ ïðîøåë Äåíü ñîöèàëüíîé ðåêëàìû"><img src="/images/content/aimages/2025/12/14/80a873.jpg" width="90" border="1" vspace="5" hspace="4" alt=" ÖÄÕ ïðîøåë Äåíü ñîöèàëüíîé ðåêëàìû" class="img shadow" ></a></td><td><a href="/article146721.htm" title=" ÖÄÕ ïðîøåë Äåíü ñîöèàëüíîé ðåêëàìû"> ÖÄÕ ïðîøåë Äåíü ñîöèàëüíîé ðåêëàìû</a> <span style="font-size:9px;color:red;">(4)</span></td></tr><tr><td colspan="2" class="small">28 ìàðòà â Öåíòðàëüíîì äîìå õóäîæíèêà ñîñòîÿëàñü 25-àÿ âûñòàâêà ìàðêåòèíãîâûõ êîììóíèêàöèé &laquo;Äèçàéí è ðåêëàìà NEXT&raquo;. Îäíèì èç ñàìûõ ÿðêèõ å¸ ñîáûòèé ñòàë Äåíü ñîöèàëüíîé ðåêëàìû, êîòîðûé îðãàíèçîâàëà Àññîöèàöèÿ äèðåêòîðîâ ïî êîììóíèêàöèÿì è êîðïîðàòèâíûì ìåäèà Ðîññèè (ÀÊÌÐ) ñîâìåñòíî ñ ÀÍÎ &laquo;Ëàáîðàòîðèÿ ñîöèàëüíîé ðåêëàìû&raquo; è îðãêîìèòåòîì LIME.</td></tr></table></div></div><div class="breaking"></div>  <noindex><div class="wrapper-body-leftSide-Block"><h2 class="cattitle"><a href="/index.php?name=Forums">Ôîðóì</a></h2><ul class="story-list"><li><a href="/index.php?name=Forums&file=viewtopic&p=154047#154047" title="Ôëåéì / *"><b>*</b></a><br>Öèòàòà:
262 Èñòî÷íèê èëëþñòðàöèè.
263
264Èñêðåííèå ñîáîëåçíîâàíèÿ ðîäñòâåííèêàì, êîëëåãàì, ïîêëîííèêàì ... � ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154046#154046" title="Òåîðèÿ Ðåêëàìû / Îáùàÿ Òåîðèÿ Ðåêëàìû: «Ïðèìå÷àíèÿ è Äîïîëíåíèÿ»."><b>Îáùàÿ Òåîðèÿ Ðåêëàìû: «Ïðèìå÷àíèÿ è Äîïîëíåíèÿ».</b></a>&nbsp;<span class="comm">(1655)</span><br> Ïðèìå÷àíèÿ è äîïîëíåíèÿ: «…».
265
266
267
268Öèòàòà:Ïåðâûé ïîñò çà 24.09.2026.
269
270Öèòàòà:Öèòàòà:
271 24.09.2026� ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154043#154043" title="Îáñóæäàåì ìàòåðèàëû ïîðòàëà / Íîâûé äèçàéí äåòñêèõ ÑáåðÊàðò ðàçðàáîòàí âìåñòå ñ èçâåñò ..."><b>Íîâûé äèçàéí äåòñêèõ ÑáåðÊàðò ðàçðàáîòàí âìåñòå ñ èçâåñò ...</b></a>&nbsp;<span class="comm">(2)</span><br>Õîòèì êàðòó à4</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154041#154041" title="Òåîðèÿ Ðåêëàìû / Îáùàÿ Òåîðèÿ Ðåêëàìû: «Ôàíàòû è Æèçíü»."><b>Îáùàÿ Òåîðèÿ Ðåêëàìû: «Ôàíàòû è Æèçíü».</b></a>&nbsp;<span class="comm">(463)</span><br>Ôàíàòû è Æèçíü: «…».
272
273
274Öèòàòà:Öèòàòà:13.38
275Åùå êàäðû ïðèëåòà äðîíà â Êèåâå íàä ãîëîâàìè ñòóäåíòîâ ÊÍÓÑÀ, à ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154040#154040" title="Òåîðèÿ Ðåêëàìû / Îáùàÿ Òåîðèÿ Ðåêëàìû: «Äóðàêè» è «Äîðîãè»."><b>Îáùàÿ Òåîðèÿ Ðåêëàìû: «Äóðàêè» è «Äîðîãè».</b></a>&nbsp;<span class="comm">(362)</span><br> «Äóðàêè» è «Äîðîãè»: «â ïðîìûøëåííûõ ìàñøòàáàõ».
276
277
278Öèòàòà:Öèòàòà:Wed 23 Sep 2026 08.52 BST 
279 New UK ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154037#154037" title="Ôëåéì / Ñïèñîê âñåõ âûñòàâîê â Êèòàå, Ãóàí÷æîó"><b>Ñïèñîê âñåõ âûñòàâîê â Êèòàå, Ãóàí÷æîó</b></a>&nbsp;<span class="comm">(3)</span><br>×åðåç íåñêîëüêî ëåò, ðåøèë çàãëÿíóòü â ñâîþ òåìó, òàê êàê ñàì ðåãóëÿðíî ìîíèòîðþ ïðîôèëüíûå ìåðîïðèÿòèÿ â ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154033#154033" title="Òåîðèÿ Ðåêëàìû / Îáùàÿ Òåîðèÿ Ðåêëàìû: «Âàðâàð» è «Åðåòèê»."><b>Îáùàÿ Òåîðèÿ Ðåêëàìû: «Âàðâàð» è «Åðåòèê».</b></a>&nbsp;<span class="comm">(382)</span><br> «Âàðâàð» è «Åðåòèê»: «…».
280
281
282Äíåâíîå âûñòóïëåíèå Àëåêñàíäðà Ãåëüåâè÷à:
283
284Öèòàòà:12:33 ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=154017#154017" title="Ôëåéì / Ïðåäëàãàþ îáìåíèâàòüñÿ ðåêëàìíûì îïûòîì (ðåøåíèÿ/èäåè)"><b>Ïðåäëàãàþ îáìåíèâàòüñÿ ðåêëàìíûì îïûòîì (ðåøåíèÿ/èäåè)</b></a>&nbsp;<span class="comm">(10)</span><br>Ùåäðèí ïèñàë(à):êàêàÿ èíòåðåñíàÿ èäåÿ
285Íàøè ïðåäñòàâëåíèÿ î ðåêëàìå, áåçãðàíè÷íû!!! Åñòü âàðèàíò, ãäå ðåêëàìà ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=153910#153910" title="Ôëåéì / *"><b>*</b></a><br>Öèòàòà:Öèòàòà:
286 
287Dolly Parton - I Will Always Love You (Live) 
288Èñòî÷íèê âèäåî.
289Öèòàòà:
290 Whitney Houston - ...</li><li><a href="/index.php?name=Forums&file=viewtopic&p=153907#153907" title="Ôëåéì / 24.08.2026.ÑÂÎ. Êðàñíîäàð."><b>24.08.2026.ÑÂÎ. Êðàñíîäàð.</b></a><br>Öèòàòà:Öèòàòà:11.50
291Êàäðû ñ ìåñòà óäàðà áåñïèëîòíèêîâ ÂÑÓ ïî ÷àñòíîìó äåòñêîìó öåíòðó â Êðàñíîäàðå ïîêàçàë ...</li></div><div class="breaking"></div></noindex> <div class="wrapper-body-CenterRight-RightSide-Block"><p class="cattitle" style="font-weight:bold;">íà ïðàâàõ ðåêëàìû</p><div style="margin: 10px 0 5px 0;"><ul class="story-list" style="font-size:0.9em"><li>
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