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15.2c0 9.7-8.4 16.5-20.2 16.5-9.5 0-14-3.9-14-11.1 0-6.8 3.3-10.1 17.3-14.2 11.1-3.3 15-5.4 16.9-7.6v16.4zM767.7 67.1c-33.6 0-53.8 25.9-53.8 58.1 0 33 20.8 57.7 54.8 57.7 17.9 0 34.8-8.2 43.2-18.9l-18.7-17.3c-5.4 6.4-12.6 10.7-22.5 10.7-14.6 0-23.7-8-25.9-22.7h72.3c.6-3.9 1-8.2 1-12.8 0-30.7-18.9-54.8-50.4-54.8zm-22.9 45.8c1.9-12.8 9.5-21.8 22.5-21.8 13.2 0 19.6 8.6 21 21.8h-43.5zM1120.7 70.2v-.4h-34l-35.4 40.2V34.4h-29.7v145.8h29.7V146l12.8-14.4 26.7 48.6h34l-40.3-70.4zM864.1 84.4V69.8h-27.8v110.4H866v-63.6c0-13.8 6.8-20.6 17.5-20.6 3.7 0 8.2.8 11.7 2.1l8.2-26.8c-3.5-1.9-8.7-3.3-14.8-3.3-12.4 0-20.2 7-24.5 16.4zM1200 96V69.8h-28.4V42.2h-29.7v27.6H1126V96h15.9v47.6c0 26.4 10.9 36.5 39.1 36.5h19v-27.8h-16.1c-9.3 0-12.2-2.3-12.2-9.9V96h28.3z"></path><g><path d="M189.4 8.2c-3.6-4.5-11.2-8.2-17-8.2H10.5C4.7 0 0 4.7 0 10.5v194.6c0 5.7 4.7 10.5 10.5 10.5h161.9c5.8 0 13.4-3.7 17-8.2l72.4-91.4c3.6-4.5 3.6-11.9 0-16.4L189.4 8.2zm-29.3 160.1h-34l37.4-47.2H75.8v47.2H47.2v-121h28.6v47.4h87.7L126 47.3h34l47.7 60.5-47.6 60.5z"></path></g></svg></a><img alt="Geometric design with the number "25" formed by purple and pink gradient squares and quarter-circle shapes on a light background." loading="lazy" width="988" height="732" decoding="async" data-nimg="1" class="" style="color:transparent;height:21.5px;width:auto" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-25-Anniversary.png&w=3840&q=75"/><div class="nav_homeTagline__oL_Ns">Courageous branding 2from the inside out</div></div><ul class="nav_links__I3ajT font-size--small"><li class="nav_linksItemPlain__sm28U nav_linksItem__n7u4_"><a class="nav_activeLink__K0_xs nav_link__ZB71p" href="/services">Services</a></li><li class="nav_linksItemPlain__sm28U nav_linksItem__n7u4_"><a class="nav_link__ZB71p" href="/work">Work</a></li><li class="nav_linksItemPlain__sm28U nav_linksItem__n7u4_"><a class="nav_link__ZB71p" href="/insights">Insights</a></li><li class="nav_linksItemPlain__sm28U nav_linksItem__n7u4_"><a class="nav_link__ZB71p" href="/brand-score">Brand Score</a></li><li class="nav_linksItemPlain__sm28U nav_linksItem__n7u4_"><a class="nav_link__ZB71p" href="/contact">Contact</a></li></ul></div><button class="nav_toggle__yXv7V" style="transform:translateY(0)"><svg width="27" height="21" viewBox="0 0 27 21" stroke-width="1.4" stroke="currentColor" class="nav_menuIcon__LvQL9"><title>Open Menu</title><path d="M4,4 L19,4"></path><path d="M4,10.5L23,10.5" stroke-opacity="1"></path><path d="M4,17 L19,17"></path></svg></button><div class="menu_wrap__zyp1c" style="background-color:#0F0450;color:#FFFCF1;transform:translateY(-100%);transition:transform var(--transition-timing)"><nav class="menu_element__t_S0e" style="background-color:#0F0450;color:#FFFCF1"><div class="menu_header__tFb8C"><a class="menu_homeLink__dlzTl" href="/"><svg width="120" height="21.56" viewBox="0 0 1200 215.6" style="overflow:visible;fill:currentColor"><title>Hyperakt</title><path style="transform:translateY(0);transition:transform var(--transition-timing)" d="M649 67.1c-12.4 0-22.9 4.9-30.3 13.6V69.8h-28.8v145.8h29.7v-45.5c7.2 7.8 17.5 12.1 29.4 12.1 29 0 49.4-22.9 49.4-57.5-.1-34.7-20.5-57.6-49.4-57.6zm-6.1 90c-14.2 0-23.3-9.5-23.3-24.9v-14.4c0-1
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3w, 50vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Sprint-Illustration-Square.png&w=3840&q=75"/></a></div><div><h2 class="links-grid_heading__BuUnO">Brand Sprint</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Fast, strategic branding for new or pivoting orgs.</p></div><a class="links-grid_link__yY1EO" href="/brand-sprint">Explore Brand Sprint<!-- --> <svg class="" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></a></div></li><li class="links-grid_itemCompact__NIZkp links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><a class="" href="/brand-readiness"><img alt="Cartoon astronaut in a blue suit holding white flowers, standing on green grass. The suit has orange accents. The character appears cheerful, looking upwards." loading="lazy" width="920" height="920" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 600px) 100vw, 50vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Brand-Readiness-Illustration-Square.png&w=3840&q=75"/></a></div><div><h2 class="links-grid_heading__BuUnO">Brand Readiness</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Prepare your organization for a successful rebrand.</p></div><a class="links-grid_link__yY1EO" href="/brand-readiness">Explore Brand Readiness<!-- --> <svg class="" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></a></div></li><li class="links-grid_itemCompact__NIZkp links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><a class="" href="/campaign-branding"><img alt="Abstract digital art with vibrant colors featuring a swirling pattern. Dominant shades include red, blue, orange, and yellow, creating a sense of dynamic motion and energy over a white background." loading="lazy" width="920" height="920" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 600px) 100v
3w, 50vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Campaign-Branding-Illustration-Square.png&w=3840&q=75"/></a></div><div><h2 class="links-grid_heading__BuUnO">Campaign Branding</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Create campaigns that engage and drive action.</p></div><a class="links-grid_link__yY1EO" href="/campaign-branding">Explore Campaign Branding<!-- --> <svg class="" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></a></div></li><li class="links-grid_itemCompact__NIZkp links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><a class="" href="/brand-transformation"><img alt="Abstract digital art with vibrant colors. A dark blue background features swirling lines, arcs, and shapes in orange, yellow, red, and light blue. The composition resembles dynamic, fluid motion within a circular frame." loading="lazy" width="920" height="920" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 600px) 100vw, 50vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Transform-Illustration-Square.png&w=3840&q=75"/></a></div><div><h2 class="links-grid_heading__BuUnO">Brand Transformation</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Evolve your entire brand to the next level of impact.</p></div><a class="links-grid_link__yY1EO" href="/brand-transformation">Explore Brand Transformation<!-- --> <svg class="" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></a></div></li><li class="links-grid_itemCompact__NIZkp links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><a class="" href="/verbal-identity"><img alt="A colorful kite made up of various geometric shapes in shades of orange, blue, purple, green, yellow, and red. The kite appears to be textured with visible lines separating each colorful section." loading="lazy" width="920" height="920" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 600px) 100v
3w, 50vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Verbal-Identity-Illustration-Square.png&w=3840&q=75"/></a></div><div><h2 class="links-grid_heading__BuUnO">Verbal Identity</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Clarify your message for confident storytelling.</p></div><a class="links-grid_link__yY1EO" href="/verbal-identity">Explore Verbal Identity<!-- --> <svg class="" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></a></div></li><li class="links-grid_itemCompact__NIZkp links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><a class="" href="/visual-identity"><img alt="Abstract illustration of a bright orange ellipse with a yellow center, intersected by geometric shapes and a blue sphere at the top. A small blue arrow points to the right, set against a dark blue background." loading="lazy" width="920" height="920" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 600px) 100vw, 50vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2FHKT-Visual-Identity-Illustration-Square.png&w=3840&q=75"/></a></div><div><h2 class="links-grid_heading__BuUnO">Visual Identity</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Stand out with a distinctive visual presence.</p></div><a class="links-grid_link__yY1EO" href="/visual-identity">Explore Visual Identity<!-- --> <svg class="" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></a></div></li></ul></section></div></div></div></div><div style="background-color:#0A5245;color:#FFFCF1;clear:both;--theme-background-color:#0A5245;--theme-text-color:#FFFCF1;overflow-x:unset"><div class=" align--center container--small vertical-padding--small horizontal-padding--none"><div id="Block_617918" class="block"><div class=" align--center container--full vertical-margin--xsmall horizontal-padding--none" style="clear:both"><div class="image-container"><img alt="Four colorful squares, each with an analogy meter illustration. Left to right: Blue square labeled "Clarity," purple square labeled "Resonance," orange square labeled "Distinction," and yellow-orange square labeled "Influence." loading="lazy" width="2113" height="379" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-
3Dials-Horizontal-2.png&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fservices%2FBrand-Score-Dials-Horizontal-2.png&w=3840&q=75"/></div></div><div class=" align--center container--full vertical-margin--xsmall horizontal-padding--none" style="clear:both"><div class="Text text_element__unemM"><h2 class="heading_h3__Tzfpu heading_heading__xdmMd">Measure Your Brandâs Impact</h2><div class="rich-text_element__HTmZN "><p dir="ltr">Your team's confidence in your brand comes from its <strong>Clarity, Resonance, Distinction, and Influence</strong>. Our first-of-its-kind <a href="https://hyperakt.com/brand-score">Nonprofit Brand Score</a> tool measures how your team perceives your brand's strengths and weaknesses. In under 10 minutes, team members will get a personalized report with a shareable link after completing the assessment. Try it now!</p></div></div></div><div class="link_nested__CAJBB link_element__G8qee vertical-margin--xsmall block-align--left"><a class="arrow-button_element__7EtWf " href="/brand-score"><div class="arrow-button_inner__jGnAu"><div class="arrow-button_label__UQB2K">Score Your Brand<svg width="22" height="18" viewBox="0 0 22 18"><path d="M22 9.006L14.901 0H13.547L20.288 8.512H0V9.512H20.278L13.562 18H14.916L22 9.006Z" fill="currentColor"></path></svg></div><svg class="arrow-button_shape__1Qw5Y" viewBox="0 0 0 0" width="0" height="0" fill="none"><path d="M3.5,0.5 4 L-26,0.5 5 Q-24.5 0.5 -23 2 6 L-1.5,-1.5 7 C-0.5 -0.5 -1 0.5 -1.5 1.5 8 L-23,-2 9 Q-24.5 -0.5 -26 -0.5 10 L3.5,-0.5 11 Q0.5 -0.5 0.5 -3.5 12 L0.5,2.5 13 Q0.5 0.5 3.5 0.5 14 " stroke-width="1"></path></svg></div></a></div></div></div></div><div class=" align--center container--large vertical-margin--large horizontal-padding--none" style="clear:both"><div id="Block_615347" class="block"><div class=" heading align--left container--full vertical-margin--top-xsmall" style="clear:both"><h2 class="heading_h3__Tzfpu heading_heading__xdmMd">Collaborative Approach</h2></div><div class=" align--center container--large vertical-margin--small horizontal-padding--none" style="clear:both"><section class="links-grid_three__N3_kO links-grid_element__RpDNU undefined"><ul class="links-grid_grid__f3H6Y"><li class="links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><img alt="" loading="lazy" width="1079" height="324" decoding="async" data-nimg="1" class="" style="color:transparent" src="https://www.hyperakt.com/assets/images/HKT-Guide_2024-07-14-103332_wtqf.svg"/></div><div><h2 class="links-grid_heading__BuUnO">We guide you</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>When youâve lost your way, information illuminates the path. We co-create brands with your team and stakeholders to discover insights that set you apart.</p></div></div></li><li class="links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><img alt="" loading="lazy" width="1079" height="324" decoding="async" data-nimg="1" class="" style="color:transparent" src="https://www.hyperakt.com/assets/images/HKT-Coach.svg"/></div><div><h2 class="links-grid_heading__BuUnO">We coach you</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Old habits die hard. We coach you to rethink old habits, question assumptions, and build the confidence and courage needed to transform your organization.</p></div></div></li><li class="links-grid_item__Eueb_"><div class="links-grid_image__F7byu"><img alt="" loading="lazy" width="1079" height="324" decoding="async" data-nimg="1" class="" style="color:transparent" src="https://www.hyperakt.com/assets/images/HKT-Challenge.svg"/></div><div><h2 class="links-grid_heading__BuUnO">We challenge you</h2><div class="rich-text_element__HTmZN links-grid_text__TDqFM"><p>Complacency stifles growth. We challenge you to step outside your comfort zone, consider new possibilities, and realize your full potential.</p></div></div></li></ul></section></div></div></div><div style="background-color:#ddfc79;color:#0F0450;clear:both;--theme-background-color:#ddfc79;--theme-text-color:#0F0450;overflow-x:unset"><div class=" quote align--center container--medium vertical-padding--large"><div class="quote_element__tEEyr"><div class="quote_quote__2TkTX"><span class="Quote-opening">â</span>The deep understanding and the research and discovery phase felt different from other engagements with past partners. I also appreciated that Hyperakt was not afraid to push back on us when needed to move the project forward in the strongest direction.<!-- -->â</div><div class="quote_quoteAuthor__gSX8o">Meg Lazaros</div><div class="quote_quoteContext__e6zIl">Deputy Director of Brand and Creative, Supermajority</div></div></div></div><div class=" align--center container--full vertical-margin--large horizontal-padding--none" style="clear:both"><div id="Block_614585" class="block"><div class=" heading align--left container--small vertical-margin--top-small" style="clear:both"><h2 class="heading_h3__Tzfpu heading_heading__xdmMd">Capabilities</h2></div><div class=" align--center container--large vertical-margin--none horizontal-padding--none" style="clear:both"><div class="side-by-side_two__YWmiY side-by-side_element__08nmP"><div class=" align--left container--full vertical-margin--none horizontal-padding--none" style="clear:both"><div class="rich-text_element__HTmZN "><p>Weâre here for you through <a href="https://www.hyperakt.com/insights/planning-for-the-full-life-cycle-of-your-brand">all the stages of your brandâs life</a>.</p></div></div></div></div><div class=" align--center container--large vertical-margin--xsmall horizontal-padding--none" style="clear:both"><div class="image-container"><img alt="" loading="lazy" width="961" height="83" decoding="async" data-nimg="1" class="" style="color:transparent" src="https://www.hyperakt.com/assets/images/services/HKT-Lifecycle-Arrow_2024-07-12-190740_aulc.svg"/></div></div><div class=" align--center container--large vertical-margin--xsmall horizontal-padding--none" style="clear:both"><div class="side-by-side_five__n64DW side-by-side_element__08nmP" style="grid-column-gap:5%"><div class=" align--center container--full vertical-margin--none horizontal-padding--none" style="clear:both"><div class="rich-text_element__HTmZN "><div class="label">Brand Evaluation</div> 15<p class="body2"><a href="https://www.hyperakt.com/insights/how-powerful-is-your-brand">Brand Benchmarking</a><br />Brand Audit</p> 16<p class="body2"><br /></p></div></div><div class=" align--center container--full vertical-margin--none horizontal-padding--none" style="clear:both"><div class="rich-text_element__HTmZN "><div class="label">Brand Creation<br /></div> 17<p class="body2"><a href="https://www.hyperakt.com/capabilities/brand-strategy">Brand Strategy</a><a href="https://www.hyperakt.com/capabilities/brand-architecture"><br />Brand Architecture</a><a href="https://www.hyperakt.com/capabilities/naming"><br />Naming</a><a href="https://www.hyperakt.com/capabilities/logo-design"><br />Logo Design</a><a href="https://www.hyperakt.com/capabilities/verbal-identity"><br />Verbal Identity</a><a href="https://www.hyperakt.com/capabilities/visual-identity"><br />Visual Identity</a><a href="https://www.hyperakt.com/capabilities/motion-identity"><br />Motion Identity</a></p> 18<p class="body2"><br /></p></div></div><div class=" align--center container--full vertical-margin--none horizontal-padding--none" style="clear:both"><div class="rich-text_element__HTmZN "><div class="label">Brand Launch</div> 19<p class="body2"><a href="https://www.hyperakt.com/capabilities/brand-guidelines">Brand Guidelines</a><a href="https://www.hyperakt.com/capabilities/visual-media-guidelines"><br />Visual Media Guidelines</a><a href="https://www.hyperakt.com/capabilities/brand-digital-toolkit"><br />Brand Digital Toolkit</a><a href="https://www.hyperakt.com/capabilities/brand-video"><br />Brand Video</a><br />Brand Training Workshop<br /><a href="https://www.hyperakt.com/insights/a-solid-rollout-plan-for-your-new-brand">Brand Rollout</a></p> 20<p class="body2"><br /></p></div></div><div class=" align--center container--full vertical-margin--none horizontal-padding--none" style="clear:both"><div class="rich-text_element__HTmZN "><div class="label">Brand Activation</div> 21<p class="body2"><a href="https://www.hyperakt.com/capabilities/content-strategy">Content Strategy</a><a href="https://www.hyperakt.com/capabilities/copywriting"><br />Copywriting</a><a href="https://www.hyperakt.com/capabilities/website-design"><br />Website Design</a> <a href="https://www.hyperakt.com/capabilities/campaign-website"><br />Campaign Website<br /></a><a href="https://www.hyperakt.com/capabilities/digital-storytelling">Digital Storytelling</a><a href="https://www.hyperakt.com/capabilities/data-visualization"><br />Data Visualization<br /></a><a href="https://www.hyperakt.com/capabilities/collateral-design">Collateral Design<br /></a><a href="https://www.hyperakt.com/capabilities/experience-design">Experience Design</a><br /></p> 22<p class="body2"><br /></p></div></div><div class=" align--center container--full vertical-margin--none horizontal-padding--none" style="clear:both"><div class="rich-text_element__HTmZN "><div class="label">Brand Growth<br /></div> 23<p class="body2">Ongoing Strategy<br />Ongoing Design<br /></p> 24<p class="body2"><br /></p></div></div></div></div></div></div><div style="background-color:#ffb899;clear:both;--theme-background-color:#ffb899;overflow-x:unset"><div class=" align--center container--full vertical-padding--small horizontal-padding--none"><div id="Block_615441" class="block"><article class="work-with-us-form_element__7gF91"><div class="work-with-us-form_maxMasthead__mmZl1"><header class=" masthead_element__9lYaT "><div class="masthead_text__NWeMq"><h1 class="masthead_heading--h3__s51ro 25 ">Ready to unlock the potential of your nonprofit's brand?</h1><div class="rich-text_element__HTmZN masthead_subheading__YWezU"><p>Tell us what you're trying to accomplish.</p></div></div></header></div><form class="work-with-us-form_form__7s6gX">
25<fieldset class="work-with-us-form_fieldset__zMjcH work-with-us-form_infoset__EdLiz"><label class=" work-with-us-form_text___oW3X "><span>*First Name</span><input type="text" name="First Name" required=""/></label><label class=" work-with-us-form_text___oW3X "><span>*Last Name</span><input type="text" name="Last Name" required=""/></label><label class=" work-with-us-form_email__S4PxR "><span>*Email</span><input type="email" name="Email" required=""/></label><label class=" work-with-us-form_text___oW3X "><span>*Organization</span><input type="text" name="Organization" required=""/></label><label class=" work-with-us-form_text___oW3X work-with-us-form_definitive__tK_4E"><span>Title</span><input type="text" name="title" tabindex="-1"/></label><label class="work-with-us-form_textarea__hM8Cu">*What challenges are you trying to address?<textarea name="Notes" rows="6" required=""></textarea></label><label class="work-with-us-form_select__QxH8u"><div>*Which <a href="/services">branding service</a> would you like to explore?</div><select class="work-with-us-form_selectField__EWTNb " name="Branding Approach" required=""><option disabled="" value="" selected="">Select branding approach</option><option value="Brand Sprint">Brand Sprint</option><option value="Brand Readiness">Brand Readiness</option><option value="Brand Transformation">Brand Transformation</option><option value="Verbal Identity">Verbal Identity</option><option value="Visual Identity">Visual Identity</option><option value="Campaign Branding">Campaign Branding</option><option value="I don't know yet">I don't know yet</option></select></label></fieldset><div class="work-with-us-form_fileWrap__1jUEh"><label class="work-with-us-form_file__wwRds work-with-us-form_file__wwRds "><input type="file" name="attachments" multiple=""/><span><div class="work-with-us-form_diamondButton__2qy1N"><svg class="diamond-button_shape__FwKs0" viewBox="0 0 0 0" width="0" height="0" fill="none"><path d="M22,0.5 26 L-22,0.5 27 Q-20.5 0.5 -19 2 28 L-1.5,-1.5 29 C-0.5 -0.5 -1 0.5 -1.5 1.5 30 L-19,-2 31 Q-20.5 -0.5 -22 -0.5 32 L22,-0.5 33 Q20.5 -0.5 19 -2 34 L1.5,2 35 C0.5 0.5 0.5 -0.5 1.5 -1.5 36 L19,2 37 Q20.5 0.5 22 0.5 38 z 39 " stroke-width="1"></path></svg><span>upload files</span></div></span></label><p>If you have a creative brief, background documents, or task lists, please donât hesitate to share them with us.</p></div><label class=" work-with-us-form_text___oW3X "><span>How did you hear about us?</span><input type="text" name="How did you hear about us?"/></label><label class="work-with-us-form_checkbox__yoXr6 work-with-us-form_checkbox__yoXr6 "><input type="checkbox" name="Subscribe" checked=""/><span>Iâd like to receive insights from Hyperakt</span></label><button class="arrow-button_buttonElem__K4uPE arrow-button_element__7EtWf "><div class="arrow-button_inner__jGnAu"><div class="arrow-button_label__UQB2K">Letâs get started!</div><svg class="arrow-button_shape__1Qw5Y" viewBox="0 0 0 0" width="0" 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Three spaceships fly around: a yellow one on the left, an orange one on the top right, and a blue one on the bottom right. The scene is whimsical and vibrant." loading="lazy" width="1440" height="1080" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-ultimate-guide-to-nonprofit-branding-budgets%2F_image43%2FBranding-Budgets.jpg&w=3840&q=75"/></div><div class="case-study-card_heading__AfZ2m">The Ultimate Guide to Nonprofit Branding Budgets</div><div class="case-study-card_description__0jbKl"><p>This is how much organizations of different sizes should plan to invest in branding.</p></div><svg class="case-study-card_arrow__tNa__" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></div></a></li><li class="case-study-stream_cardsItem__2kes0"><a class="case-study-card_element__atCHq" href="/insights/business-case"><div class="case-study-card_wrapper__oFiI8"><div class="case-study-card_imageWrap__pXz_V"><img alt="Illustration of a person in a lab coat holding a detailed drawing of a rocket while imagining or dreaming about traveling in a rocket, visualized by a large rocket with a person inside soaring through space. The background has a gradient from white to dark blue." loading="lazy" width="1440" height="1080" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbusiness-case%2F_image43%2FBusiness-Case.jpg&w=3840&q=75"/></div><div class="case-study-card_heading__AfZ2m">Building a Business Case for Investing in Nonprofit Branding</div><div class="case-study-card_description__0jbKl"><p>How to secure support from your executive team and board to fuel a rebrand.</p></div><svg class="case-study-card_arrow__tNa__" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></div></a></li><li class="case-study-stream_cardsItem__2kes0"><a class="case-study-card_element__atCHq" href="/insights/branding-is-expensive-is-it-worth-it"><div class="case-study-card_wrapper__oFiI8"><div class="case-study-card_imageWrap__pXz_V"><img alt="Illustration of a small potted plant with two green leaves, connected to a large, sprawling tree with many branches and dark round fruits, lying horizontally. The background is a solid yellow color." loading="lazy" width="1920" height="1440" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-expensive-is-it-worth-it%2F_image43%2FROI-of-Branding-Thumb.jpg&w=3840&q=75"/></div><div class="case-study-card_heading__AfZ2m">Rebranding is Expensive. Is it Worth It?</div><div class="case-study-card_description__0jbKl"><p>Real nonprofit leaders talk about expectations and outcomes from their rebranding projects.</p></div><svg class="case-study-card_arrow__tNa__" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></div></a></li><li class="case-study-stream_cardsItem__2kes0"><a class="case-study-card_element__atCHq" href="/insights/branding-is-not-a-bad-word"><div class="case-study-card_wrapper__oFiI8"><div class="case-study-card_imageWrap__pXz_V"><img alt="Illustration of a person with dark curly hair wearing red overalls and a blue shirt, walking towards an arched doorway covered in greenery. A hand emerging from the doorway holds a red flower, and the person enthusiastically reaches out to receive it." loading="lazy" width="1440" height="1080" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fbranding-is-not-a-bad-word%2F_image43%2FReputation.jpg&w=3840&q=75"/></div><div class="case-study-card_heading__AfZ2m">Branding Is Not a Bad Word</div><div class="case-study-card_description__0jbKl"><p>Your brand isnât BS â itâs your reputation.</p></div><svg class="case-study-card_arrow__tNa__" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></div></a></li><li class="case-study-stream_cardsItem__2kes0"><a class="case-study-card_element__atCHq" href="/insights/take-control-of-your-brand-or-someone-else-will"><div class="case-study-card_wrapper__oFiI8"><div class="case-study-card_imageWrap__pXz_V"><img alt="Illustration of a person in orange silhouette, facing right, surrounded by numerous blue and white eyes on a blue background. The eyes cover the entire image, including the silhouette, creating a pattern that blends with the figure." loading="lazy" width="1440" height="1080" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image43%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Ftake-control-of-your-brand-or-someone-else-will%2F_image
5043%2FBrand-Control_2022-09-27-144904_odzt.jpg&w=3840&q=75"/></div><div class="case-study-card_heading__AfZ2m">Take Control of Your Brand or Someone Else Will</div><div class="case-study-card_description__0jbKl"><p>The public often has an incomplete or inaccurate view of your organization. Building a strong brand lets you define that narrative.</p></div><svg class="case-study-card_arrow__tNa__" width="23" height="18" viewBox="0 0 23 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"><path d="M15.4034 0H13.4887L20.0544 8.28993H0.5V9.7322H20.0448L13.5031 18H15.4178L22.5022 9.00577L15.4034 0Z"></path></svg></div></a></li><li class="case-study-stream_cardsItem__2kes0"><a class="case-study-card_element__atCHq" href="/insights/does-rebranding-really-transform-nonprofits"><div class="case-study-card_wrapper__oFiI8"><div class="case-study-card_imageWrap__pXz_V"><img alt="Illustration of an eye on a bright yellow background. The eye is depicted in minimalist style, with a white outline, a central black iris, and layered shades of blue suggesting the shape of the eye. The design has a modern, abstract feel." loading="lazy" width="1600" height="1200" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fdoes-rebranding-really-transform-nonprofits%2F_image43%2FTransformation_2022-09-21-133425_aqps.jpg&w=3840&q=75"/></div><div class="case-study-card_heading__AfZ2m">Does Rebranding Really Transform Nonprofits?</div><div class="case-study-card_description__0jbKl"><p>I realize that, coming from a branding studio, this sounds like a slightly cynical, mostly rhetorical question, but hear me out. 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