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46829 44.1474C27.6829 43.4466 28.1969 42.9787 28.9481 42.9787C29.6993 42.9787 30.2133 43.446 30.2133 44.1474ZM19.5077 65.7838L18.2334 65.5003L18.2334 63.4722H23.1057V65.0979H19.5077V65.7838Z" fill="currentcolor"></path></svg></a><div class="header__link-group"><div class="header__link-wrapper header__link-wrapper--mobile-only"><a class="link header__link" href="/"><span class="cta cta-text"><span class="cta__label">Home</span><span class="cta__loader"><span class="loader"></span></span></span></a></div><div class="header__link-wrapper"><a class="link header__link" href="/companies"><span class="cta cta-text"><span class="cta__label">Companies</span><span class="cta__loader"><span class="loader"></span></span></span></a></div><div class="header__link-wrapper"><a class="link header__link" href="/how-we-work"><span class="cta cta-text"><span class="cta__label">How we work</span><span class="cta__loader"><span class="loader"></span></span></span></a></div><div class="header__link-wrapper"><a class="link header__link" href="/team"><span class="cta cta-text"><span class="cta__label">Team</span><span class="cta__loader"><span class="loader"></span></span></span></a></div></div><div></div><div class="header__link-group header__link-group--second"><div class="header__link-wrapper"><a class="link header__link" href="/who-we-back"><span class="cta cta-text"><span class="cta__label">Who we back</span><span class="cta__loader"><span class="loader"></span></span></span></a></div><div class="header__link-wrapper"><a class="link header__link" href="/pmf"><span class="cta cta-text"><span class="cta__label">PMF Method</span><span class="cta__loader"><span class="loader"></span></span></span></a></div><div class="header__link-wrapper"><a class="link header__link" target="_blank" href="https://review.firstround.com/"><span class="cta cta-text"><span class="cta__label">The Review</span><span class="cta__loader"><span class="loader"></span></span></span></a></div></div></nav></div></div></div></div></div></header></div><main><div class="section section--first outcome-hero section--green"><div class="outcome-hero__content"><h1 class="heading outcome-hero__eyebrow"><div>Introducing First Round Sales Combine</div></h1><h1 class="heading outcome-hero__heading"><div>Sales is an<br/><em>AI-proof job.</em></div></h1><div class="text outcome-hero__text"><p>AI makes human sellers matter more, not less. We'll get you ready for one of the fastest growing roles in tech.</p></div><div class="outcome-hero__links"><a class="link" target="_blank" href="https://apply.firstround.com/salescombine"><span class="cta cta-button cta-button--default"><span class="cta__label">Apply now</span><span class="cta__loader"><span class="loader"></span></span></span></a></div></div><canvas class="outcome-hero__canvas" style="cursor:none;background-image:url(https://cdn.sanity.io/images/m6i10uln/production/fbc830eecc544dbba92bf3b9b2cab2de84bd9ba3-1434x801.webp);background-size:cover;background-position:center;background-color:#e0e0e0"></canvas></div><section class="section outcome section--white">
4<div id="sales-combine-header" class="section__anchor"></div><div class="outcome__content"><div class="outcome__header-wrapper"><div class="outcome__header-left"><h2 class="heading outcome__heading"><div>First Round<br/>Sales Combine</div></h2><div class="text outcome__text"><p>A free, competitive program that vets, trains, and places exceptional people into sales roles at AI-native First Round companies.</p></div><div class="outcome__links"><a class="link" target="_blank" href="https://apply.firstround.com/salescombine"><span class="cta cta-button cta-button--default"><span class="cta__label">Apply now</span><span class="cta__loader"><span class="loader"></span></span></span></a></div></div><div class="outcome__header-right"><div class="text outcome__textRight"><p>Nov 6th - 7th<br/>San Francisco, CA</p></div></div></div></div></section><div><section class="section who-we-back-cards section--light-yellow section--animate"><div id="combine" class="section__anchor"></div><div class="who-we-back-cards__content"><div class="who-we-back-cards__card"><h2 class="heading who-we-back-cards__heading"><div>The hard part of sales <em>is </em>the human part.</div></h2><div class="text who-we-back-cards__text"><p>AI is making the mechanics of sales easier to learn and execute, but being exceptional at the craft matters more than ever. With hundreds of open sales roles that are hard to fill with truly excellent sellers, we think itâs time to start looking for talent differently.</p></div><a class="link who-we-back-cards__link who-we-back-cards__link--with-cta-arrow" target="_blank" aria-label="Why weâre betting on human sellers" href="https://www.firstround.com/sales-craft">Why weâre betting on human sellers<span class="cta-icon cta-arrow"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></a><svg class="who-we-back-cards__logo" width="26" height="53" viewBox="0 0 26 53" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.02421 0.5L0 14.1035H8.64923V52.5H26V0.5H3.02421Z" fill="currentcolor"></path></svg></div></div></section></div><section class="section carousel is-logo-carousel section--light-blue"><div class="carousel__content-top"><h2 class="heading carousel__heading"><div>First Round companies ready to hire Sales Combine grads:</div></h2></div><div class="carousel__cards-wrapper"><div class="carousel__cards-wrapper-inner"><div class="carousel__cards"><div class="swiper"><div class="swiper-wrapper"><div class="swiper-slide"><div class="carousel__slide"><div class="carousel__slide-spacer"></div><div class="carousel__slide-content"><a class="link card-image" target="_blank" aria-label=" " href="https://www.notion.com/"><div class="card-image-base card-image-base--with-cta-arrow"><img alt="" loading="lazy" width="546" height="252" decoding="async" data-nimg="1" class="card-image-base__image" style="color:transparent" sizes="auto" srcSet="https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=64&q=80 64w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=96&q=80 96w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=128&q=80 128w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=256&q=80 256w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=384&q=80 384w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=640&q=80 640w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=750&q=80 750w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=828&q=80 828w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=1080&q=80 1080w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=1200&q=80 1200w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=1920&q=80 1920w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=2048&q=80 2048w, https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=3840&q=80 3840w" src="https://cdn.sanity.io/images/m6i10uln/production/3b886c52877cba09635f41524bb4f11adc6a2501-546x252.png?fm=webp&w=3840&q=80"/><div class="card-image-base__overlay-hover"></div><div class="card-image-base__cta"><div class="card-image-base__cta-text"> </div><span class="cta-icon cta-arrow"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons">
4<svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></div></a></div></div></div><div class="swiper-slide"><div class="carousel__slide"><div class="carousel__slide-spacer"></div><div class="carousel__slide-content"><a class="link card-image" target="_blank" aria-label=" " href="https://fal.ai/"><div class="card-image-base card-image-base--with-cta-arrow"><img alt="" loading="lazy" width="220" height="74" decoding="async" data-nimg="1" class="card-image-base__image" style="color:transparent" sizes="auto" 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4<svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></div></a></div></div></div><div class="swiper-slide"><div class="carousel__slide"><div class="carousel__slide-spacer"></div><div class="carousel__slide-content"><a class="link card-image" target="_blank" aria-label=" " href="https://www.together.ai/"><div class="card-image-base card-image-base--with-cta-arrow"><img alt="" loading="lazy" width="546" height="252" decoding="async" data-nimg="1" class="card-image-base__image" style="color:transparent" 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stroke="currentcolor"></path></svg></span></span></span></span></div></div></a></div></div></div><div class="swiper-slide"><div class="carousel__slide"><div class="carousel__slide-spacer"></div><div class="carousel__slide-content"><a class="link card-image" target="_blank" aria-label=" " href="https://www.withflex.com/"><div class="card-image-base card-image-base--with-cta-arrow"><img alt="" loading="lazy" width="220" height="74" decoding="async" data-nimg="1" class="card-image-base__image" style="color:transparent" sizes="auto" srcSet="https://cdn.sanity.io/images/m6i10uln/production/78c0ad14e40752cecc0a4776ab010c8b956b6157-220x74.svg?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/78c0ad14e40752cecc0a4776ab010c8b956b6157-220x74.svg?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/78c0ad14e40752cecc0a4776ab010c8b956b6157-220x74.svg?fm=webp&w=64&q=80 64w, 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4<svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></div></a></div></div></div><div class="swiper-slide"><div class="carousel__slide"><div class="carousel__slide-spacer"></div><div class="carousel__slide-content"><a class="link card-image" target="_blank" aria-label=" " href="https://candidhealth.com/"><div class="card-image-base card-image-base--with-cta-arrow"><img alt="" loading="lazy" width="546" height="252" decoding="async" data-nimg="1" class="card-image-base__image" style="color:transparent" sizes="auto" srcSet="https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=64&q=80 64w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=96&q=80 96w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=128&q=80 128w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=256&q=80 256w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=384&q=80 384w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=640&q=80 640w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=750&q=80 750w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=828&q=80 828w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=1080&q=80 1080w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=1200&q=80 1200w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=1920&q=80 1920w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=2048&q=80 2048w, https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=3840&q=80 3840w" src="https://cdn.sanity.io/images/m6i10uln/production/35dbe4d8e30781032a6b3f029457712237191e79-546x252.png?fm=webp&w=3840&q=80"/><div class="card-image-base__overlay-hover"></div><div class="card-image-base__cta"><div class="card-image-base__cta-text"> </div><span class="cta-icon cta-arrow"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></div></a></div></div></div></div></div></div></div><div class="carousel__navigation-wrapper"><div class="carousel__navigation"><button class="carousel__navigation-button" aria-label="Previous" data-swiper-id="_R_8inpf6ivb_"><span class="cta-icon cta-arrow cta-arrow--left"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons">
4<svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></button><button class="carousel__navigation-button" aria-label="Next" data-swiper-id="_R_8inpf6ivbH1_"><span class="cta-icon cta-arrow"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></button></div></div></div></section><section class="section outcome section--white">
4<div id="sales-combine-tiles" class="section__anchor"></div><div class="outcome__content"><div class="outcome__tile-wrapper"><div class="outcome__tile-item item-0 color-light-green"><h2 class="heading outcome__tile-heading"><div>Get past the credential wall</div></h2><div class="text outcome__tile-text"><p>Most sales roles require two or more years of tech sales experience. We don't care about your title or if you've ever sold anything before. We evaluate your raw talent and if you pass our bar, weâll credential you ourselves.</p></div></div><div class="outcome__tile-item item-1 color-light-green"><h2 class="heading outcome__tile-heading"><div>Get trained by people who've done itâ¦a lot</div></h2><div class="text outcome__tile-text"><p>If accepted, you'll spend two days in person with Emery Rosansky, VP of GTM at First Round and 20-year sales veteran, plus other seasoned revenue leaders, as you learn and practice the real mechanics of early-stage tech sales.</p></div></div><div class="outcome__tile-item item-2 color-light-green"><h2 class="heading outcome__tile-heading"><div>Get repped by First Round</div></h2><div class="text outcome__tile-text"><p>Once you graduate training, we go to work for you. We take your profile to the First Round companies that are hiring and make the intro with our name behind it.</p></div></div><div class="outcome__tile-item item-3 color-light-green"><h2 class="heading outcome__tile-heading"><div>Get mentored by experienced sellers</div></h2><div class="text outcome__tile-text"><p>If you end up joining a First Round company, youâll have access to hundreds of experienced sellers and sales leaders for coaching, mentorship and training.</p></div></div></div></div></section><section class="section approach approach--with-small-text section--black">
4<div id="sales-combine-sessions" class="section__anchor"></div><div class="approach__content"><div class="approach__top fadeable"><h2 class="heading approach__heading"><div>The Sessions</div></h2><div class="text approach__text"><p>During the 2-day training, weâll cover the essentials of tech sales with a focus on sales development:</p></div></div><div class="approach__steps-wrapper"><ol class="approach__steps"><div class="approach__step fadeable"><div class="approach__step-number">01</div><div class="approach__step-heading"><div>The Humans</div></div><div class="approach__step-content approach__step-content--has-heading"><p>The better you understand the people on the other side of the deal, the less selling you actually have to do. This session covers what motivates a buyer to look at a new technology, how they actually make decisions, what a real champion looks like versus someone who is just polite, how to read the power dynamics in an organization, and why deals you thought you were winning die.</p></div></div><div class="approach__step fadeable"><div class="approach__step-number">
402</div><div class="approach__step-heading"><div>The Hook</div></div><div class="approach__step-content approach__step-content--has-heading"><p>Getting someone to give you 30 minutes is harder than most people imagine. This session covers the full prospecting motion: how to identify the right people to go after, write a message that gets a response, turn a warm intro into a meeting, build a sequence that doesn't feel like spam, and stay persistent without becoming annoying.</p></div></div><div class="approach__step fadeable"><div class="approach__step-number">03</div><div class="approach__step-heading"><div>The Mechanics</div></div><div class="approach__step-content approach__step-content--has-heading"><p>Every great rep has a process underneath the instinct. This session covers the actual mechanics of selling: running a discovery call, managing stakeholders, building the business case, designing a pilot, crafting a proposal and closing. We dig deep into the math that governs all of it and lets you know whether youâre on track to hit your numbers.</p></div></div><div class="approach__step fadeable"><div class="approach__step-number">04</div><div class="approach__step-heading"><div>The Craft</div></div><div class="approach__step-content approach__step-content--has-heading"><p>This session is about what separates the best reps from the rest â the art and discipline of selling. Weâll cover the soft skills like reading a room, building trust fast and hearing what someone <em>isn't</em> saying, as well as the habits and standards that top performers hold themselves to regardless of circumstance, including how they structure their day, treat their pipeline and show up to meetings.</p></div><div class="approach__step-links"><a class="link" target="_blank" href="/sales-craft"><span class="cta cta-button cta-button--default"><span class="cta__label">Read preview here</span><span class="cta__loader"><span class="loader"></span></span></span></a></div></div></ol></div></div></section><section class="section brand-hero brand-hero--with-small-text section--inverted-green"><div class="brand-hero__content fadeable"><h2 class="heading brand-hero__heading"><div>100% free.</div></h2><div class="text brand-hero__text"><p>Over the years, First Round has created programs â from PMF Method to Angel Track â to freely share what we've learned with the broader startup community. The First Round Combine is the same bet: if we find the right people and get them into the right roles, the whole ecosystem wins.</p></div><div class="brand-hero__bottom"><div class="brand-hero__links"><a class="link" target="_blank" href="https://apply.firstround.com/salescombine"><span class="cta cta-button cta-button--default"><span class="cta__label">Apply now</span><span class="cta__loader"><span class="loader"></span></span></span></a></div><svg class="brand-hero__logo" width="26" height="53" viewBox="0 0 26 53" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.02421 0.5L0 14.1035H8.64923V52.5H26V0.5H3.02421Z" fill="currentcolor"></path></svg></div></div></section><section class="section faq section--white">
4<div id="faq" class="section__anchor"></div><div class="faq__content"><div class="faq__description fadeables"><h2 class="heading faq__heading"><div>Everything you need to know:</div></h2></div><div class="faq__main fadeables"><div class="faq__items"><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="414ffd33f9da-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>Why is the program called The Sales Combine?</div></h3><span class="faq-item__icon"></span></button><div id="414ffd33f9da-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>In sports, a combine gives athletes a chance to show what they can do beyond their stats on paper. Weâre taking the same approach to sales. Instead of screening résumés for certain logos or years of experience, we're evaluating raw talent directly under real conditions.</p></div></div></div></article></div><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="e288229d6127-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>Who should apply?</div></h3><span class="faq-item__icon"></span></button><div id="e288229d6127-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>New grads, career switchers, anyone in tech looking to move into sales â or even people already in tech sales but just looking to grow faster (as long as you have less than two years of experience). Weâre looking for folks across all functions and experience levels who are first principles thinkers with insane agency, the kind who thrive in competition and are driven by an innate sense of urgency. You should be low ego and possess an insatiable hunger to learn. You also must be AI-savvy, using the latest tools in your daily life and work.</p><p>To apply you must:</p><ol><li>Be available to join an in-person, 2-day training in San Francisco, taking place November 6â7. (Attendees are responsible for their own travel and accommodations.)</li><li>Be open to starting a new role in the next 90 days.</li><li>Commit to taking at least three conversations with First Round companies hiring for te
4ch sales roles.</li></ol></div></div></div></article></div><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="785a4c096e2a-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>How many people will be accepted?</div></h3><span class="faq-item__icon"></span></button><div id="785a4c096e2a-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>Weâre aiming for 30-35 individuals for this inaugural cohort.</p></div></div></div></article></div><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="b73faa6fa8a1-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>What does the application process consist of?</div></h3><span class="faq-item__icon"></span></button><div id="b73faa6fa8a1-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>There are three steps: an online application, an initial call and for those who make it to the final round, a live simulation (which is a chance to show us how you think and respond in a sales scenario).</p></div></div></div></article></div><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="f134f2e3ed85-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>What is the cost of the program?</div></h3><span class="faq-item__icon"></span></button><div id="f134f2e3ed85-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>The training is free. Attendees are responsible for their own travel and accommodations in San Francisco. We know that this can be tough for folks early in their careers, so weâre offering a limited number of grants to help. These are intended for U.S.-based applicants less than two years into their careers who would otherwise have difficulty affording the trip. Just indicate that you are interested in the scholarship option when you apply. (Admission to the program and meeting the eligibility criteria does not guarantee a grant.)</p></div></div></div></article></div><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="9b2f1e7d8228-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>How does the training weekend work?</div></h3><span class="faq-item__icon"></span></button><div id="9b2f1e7d8228-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>Youâll spend two days in San Francisco learning from Emery Rosansky, First Roundâs VP of GTM, and sales leaders from the First Round community. Weâll cover the human craft of selling and how to use AI for the mechanics. The training takes place on November 6â7, 2026. Everyone accepted into the program must attend both days in person.</p></div></div></div></article></div><div class="faq__item"><article class="faq-item"><button class="faq-item__button" aria-expanded="false" aria-controls="3570cfa1c70a-faq-item-text-wrapper"><h3 class="heading faq-item__heading"><div>How many intros can we expect to get to First Round-backed companies?</div></h3><span class="faq-item__icon"></span></button><div id="3570cfa1c70a-faq-item-text-wrapper" class="faq-item__text-wrapper" aria-hidden="true"><div class="faq-item__text"><div class="text"><p>If you complete the program in good standing, you can expect at least two direct introductions to founders or sales leaders at First Round companies that are hiring. Weâll make matches based on fit and mutual interest.</p></div></div></div></article></div></div></div></div></section><section class="section featured-articles section--white"><div class="featured-articles__content"><div class="featured-articles__top fadeables"><h2 class="heading featured-articles__heading"><div>Tactical breakdowns to help you become a better seller</div></h2></div><ul class="featured-articles__list"><li class="featured-articles__item"><a class="link article-tile article-tile--black article-tile--main-featured-article article-tile--with-cta-arrow" target="_blank" aria-label="Go to article" href="https://www.firstround.com/sales-craft"><div class="article-tile__image-wrapper"><img alt="" loading="lazy" width="1120" height="1120" decoding="async" data-nimg="1" class="article-tile__image" style="color:transparent" sizes="(min-width: 1024px) 600px, (min-width: 768px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=384&q=80 384w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=640&q=80 640w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=750&q=80 750w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=828&q=80 828w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=1080&q=80 1080w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=1200&q=80 1200w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=1920&q=80 1920w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=2048&q=80 2048w, https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=3840&q=80 3840w" src="https://cdn.sanity.io/images/m6i10uln/production/5da1b2b58a6fb5226d7573069bb6c4c688a472da-1120x1120.png?fm=webp&w=3840&q=80"/></div><div class="article-tile__main"><div class="article-tile__tags"><span class="tag">Deep-dive</span></div><h3 class="heading article-tile__heading">The Craft of Sales: Why the Best Job in Tech Right Now is the One AI Can't Do</h3><p class="article-tile__subtitle">First Roundâs Emery Rosansky explains why AI makes great sellers more valuable, not less, and shares the habits and human skills that define exceptional salespeople.</p><span class="cta-icon cta-arrow cta-arrow--diagonal article-tile__icon"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons">
4<svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></a></li><li class="featured-articles__item"><a class="link article-tile article-tile--black article-tile--regular-featured-article article-tile--with-cta-arrow" target="_blank" aria-label="Go to article" href="https://review.firstround.com/the-most-common-go-to-market-questions-from-founders/ "><div class="article-tile__image-wrapper"><img alt="" loading="lazy" width="1120" height="1120" decoding="async" data-nimg="1" class="article-tile__image" style="color:transparent" sizes="164px" srcSet="https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=64&q=80 64w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=96&q=80 96w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=128&q=80 128w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=256&q=80 256w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=384&q=80 384w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=640&q=80 640w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=750&q=80 750w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=828&q=80 828w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=1080&q=80 1080w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=1200&q=80 1200w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=1920&q=80 1920w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=2048&q=80 2048w, https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=3840&q=80 3840w" src="https://cdn.sanity.io/images/m6i10uln/production/3505dc12abc2c3bafe9ec1c39fb3f03ac9fa36d9-1120x1120.png?fm=webp&w=3840&q=80"/></div><div class="article-tile__main"><div class="article-tile__tags"><span class="tag">Review Article</span></div><h3 class="heading article-tile__heading">The Most Common Go-to-Market Questions This Expert Gets from Early Founders</h3><p class="article-tile__subtitle">Struggling to figure out your startup's early go-to-market? First Round's VP of GTM Emery Rosansky shares her expert advice and tactical templates for narrowing down your ICP, running a successful sales call, and accurate forecasting.</p><span class="cta-icon cta-arrow cta-arrow--diagonal article-tile__icon"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg>
4<svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></a></li><li class="featured-articles__item"><a class="link article-tile article-tile--black article-tile--regular-featured-article article-tile--with-cta-arrow" target="_blank" aria-label="Go to article" href="https://review.firstround.com/positioning-playbook-for-ai-products/"><div class="article-tile__image-wrapper"><img alt="" loading="lazy" width="2000" height="1333" decoding="async" data-nimg="1" class="article-tile__image" style="color:transparent" sizes="164px" srcSet="https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=64&q=80 64w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=96&q=80 96w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=128&q=80 128w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=256&q=80 256w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=384&q=80 384w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=640&q=80 640w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=750&q=80 750w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=828&q=80 828w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=1080&q=80 1080w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=1200&q=80 1200w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=1920&q=80 1920w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=2048&q=80 2048w, https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=3840&q=80 3840w" src="https://cdn.sanity.io/images/m6i10uln/production/2102c847aedec9b847f1d269a0fd628c3cf65790-2000x1333.webp?fm=webp&w=3840&q=80"/></div><div class="article-tile__main"><div class="article-tile__tags"><span class="tag">Review Article</span></div><h3 class="heading article-tile__heading">âAI-Poweredâ Isnât a Position</h3><p class="article-tile__subtitle">A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.</p><span class="cta-icon cta-arrow cta-arrow--diagonal article-tile__icon"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></a></li><li class="featured-articles__item"><a class="link article-tile article-tile--black article-tile--regular-featured-article article-tile--with-cta-arrow" target="_blank" aria-label="Go to article" href="https://review.firstround.com/the-gtm-inflection-
4points-that-powered-clay-to-a-1b-valuation/"><div class="article-tile__image-wrapper"><img alt="" loading="lazy" width="2000" height="1121" decoding="async" data-nimg="1" class="article-tile__image" style="color:transparent" sizes="164px" srcSet="https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=64&q=80 64w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=96&q=80 96w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=128&q=80 128w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=256&q=80 256w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=384&q=80 384w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=640&q=80 640w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=750&q=80 750w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=828&q=80 828w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=1080&q=80 1080w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=1200&q=80 1200w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=1920&q=80 1920w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=2048&q=80 2048w, https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=3840&q=80 3840w" src="https://cdn.sanity.io/images/m6i10uln/production/1a46b568003b0e36b24b241c93cd8dd0c4cddf82-2000x1121.webp?fm=webp&w=3840&q=80"/></div><div class="article-tile__main"><div class="article-tile__tags"><span class="tag">Review Article</span></div><h3 class="heading article-tile__heading">The GTM Inflection Points That Powered Clay to a $1B+ Valuation</h3><p class="article-tile__subtitle">Clay co-founder Varun Anand shares the biggest lessons from the company's success, with growth advice for both product-led and sales-led startups.</p><span class="cta-icon cta-arrow cta-arrow--diagonal article-tile__icon"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg></span></span></span></span></div></a></li><li class="featured-articles__item"><a class="link article-tile article-tile--black article-tile--regular-featured-article article-tile--with-cta-arrow" target="_blank" aria-label="Go to article" href="https://review.firstround.com/sierra-design-partnership/"><div class="article-tile__image-wrapper"><img alt="" loading="lazy" width="2000" height="1333" decoding="async" data-nimg="1" class="article-tile__image" style="color:transparent" sizes="164px" srcSet="https://cdn.sanity.io/images/m6i10uln/production/9805a332d3972457f427ada2f4c49acea784ef61-2000x1333.webp?fm=webp&w=32&q=80 32w, https://cdn.sanity.io/images/m6i10uln/production/9805a332d3972457f427ada2f4c49acea784ef61-2000x1333.webp?fm=webp&w=48&q=80 48w, https://cdn.sanity.io/images/m6i10uln/production/9805a332d3972457f427ada2f4c49acea784ef61-2000x1333.webp?fm=webp&w=64&q=80 64w, https://cdn.sanity.io/images/m6i10uln/production/9805a332d3972457f427ada2f4c49acea784ef61-2000x1333.webp?fm=webp&w=96&q=80 96w, https://cdn.sanity.io/images/m6i10uln/production/9805a332d3972457f427ada2f4c49acea784ef61-2000x1333.webp?fm=webp&w=128&q=80 128w, https://cdn.sanity.io/images/m6i10uln/production/9805a332d3972457f427ada2f4c49acea784ef61-2000x1333.webp?fm=webp&w=256&q=80 256w, 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4Review Article</span></div><h3 class="heading article-tile__heading">The Hard Way Pays Off: Inside Sierraâs Design Partner Strategy</h3><p class="article-tile__subtitle">Instead of chasing low-friction pilots, Sierra asked design partners to pay, commit time and co-build â converting 100% of these partners into customers.</p><span class="cta-icon cta-arrow cta-arrow--diagonal article-tile__icon"><span class="cta-icon__content"><span class="cta-arrow__content"><span class="cta-arrow__icons"><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" stroke="currentcolor"></path></svg><svg class="cta-arrow__icon" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.285156 8.00056H15.5709M15.5709 8.00056L9.28516 1.71484M15.5709 8.00056L9.28516 14.2863" 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