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280		<h1 class="entry-title h1">Advertorial: Click, Collect, Shop Local: Make Waltham Forest’s High Streets Easier to Support</h1>			<div class="entry-meta entry-meta-single"><div class="meta-item herald-date"><span class="updated">30 September, 2026 3:57 pm</span></div><div class="meta-item herald-rtime">5 Min Read</div></div>
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315	<figure class="wp-block-image size-full"><img data-recalc-dims="1" fetchpriority="high" decoding="async" width="1320" height="880" src="https://i0.wp.com/walthamforestecho.co.uk/wp-content/uploads/2026/09/mike-petrucci-c9FQyqIECds-unsplash.jpg?resize=1320%2C880&#038;ssl=1" alt="a sign saying open in a shop front" class="wp-image-29051"><figcaption class="wp-element-caption">Photo by <a href="https://unsplash.com/@mikepetrucci?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Mike Petrucci</a> on <a href="https://unsplash.com/photos/gray-and-blue-open-signage-c9FQyqIECds?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure><p class="wp-block-paragraph">Buying from a local shop should fit into an ordinary day. Someone might need a birthday present before the weekend, a replacement for a favourite kitchen item or a book to collect on the way home. They want to know whether it is available, what it costs and when they can pick it up.</p><p class="wp-block-paragraph">For independent retailers in Walthamstow, Leyton, Leytonstone and Chingford, answering those questions online offers a practical way to bring customers through the door.</p><p class="wp-block-paragraph">Click and collect connects the convenience of browsing from home with the familiarity of buying from a neighbourhood business. Done well, it gives residents another reason to choose a local shop when time is short.</p><h2 class="wp-block-heading"><strong>Make the visit easier to plan</strong></h2><p class="wp-block-paragraph">Imagine a resident looking for a gift during a lunch break. They find something suitable on a local shop&rsquo;s social media page, but the post is several weeks old. There is no price, no indication of availability and no clear way to reserve it.</p><p class="wp-block-paragraph">They could send a message and wait. They could make a special trip and hope. Or they could buy somewhere that answers those questions immediately.</p><p class="wp-block-paragraph">A useful online shop removes that uncertainty. It shows the product, its price, whether a collection is available and how long preparation will take. For someone fitting shopping around work, caring responsibilities or the school run, that information can make a local purchase possible.</p><p class="wp-block-paragraph">Retailers can start with a manageable selection: popular products, seasonal gifts or items that customers regularly ask about. Each listing should help someone decide whether the journey is worthwhile.</p><h2 class="wp-block-heading"><strong>Treat collection as a promise</strong></h2><p class="wp-block-paragraph">A collection option creates expectations. If a customer orders before leaving work, they need to understand whether the item will be ready that evening or the following day.</p><p class="wp-block-paragraph">Clear wording matters. &ldquo;Usually ready within two working days&rdquo; is more useful than a vague promise of speedy service. An order confirmation should also explain whether the customer needs to wait for a separate collection message.</p><p class="wp-block-paragraph">Before offering the service, a shop should establish:</p><ul class="wp-block-list">
316<li>Which products customers can collect.</li>
317
318
319
320<li>How staff will reserve and prepare orders.</li>
321
322
323
324<li>When collection is available.</li>
325
326
327
328<li>What customers should bring with them.</li>
329
330
331
332<li>How enquiries, cancellations and uncollected orders will be handled.</li>
333</ul><p class="wp-block-paragraph">The process should work during a busy Saturday as well as a quiet weekday. A realistic collection window gives staff time to prepare orders while continuing to serve people in the shop.</p><h2 class="wp-block-heading"><strong>Keep the shelf and the website in agreement</strong></h2><p class="wp-block-paragraph">One of the easiest ways to disappoint a customer is to sell an item online after the last one has already left the shelf.</p><p class="wp-block-paragraph">For a small catalogue, regular stock checks and a modest allocation reserved for online orders may be manageable. As the range grows, keeping separate records can become harder. Staff may find themselves checking spreadsheets, reading order emails and updating product pages between serving customers.</p><p class="wp-block-paragraph">At that stage, connecting the online shop with stock and order systems becomes a practical business decision. It can help reduce repeated data entry and make availability easier to manage.</p><p class="wp-block-paragraph">For retailers working with an older online shop, improving stock visibility and collection options may start with reviewing the platform itself. Those considering a move to Magento 2 can explore the migration services available at <a href="https://perspectiveteam.com/services/migration-to-magento-2/">https://perspectiveteam.com/services/migration-to-magento-2/</a>. The priorities should remain practical: accurate availability, straightforward ordering and a collection process that staff can manage comfortably.</p><h2 class="wp-block-heading"><strong>Bring the shop&rsquo;s personality online</strong></h2><p class="wp-block-paragraph">Independent retailers have plenty to say beyond a product name and price. A gift shop can explain who made an item. A bookseller can add a short recommendation. A homeware retailer can show the size and texture of a product in a real setting.</p><p class="wp-block-paragraph">Those details help customers choose. They also give the website something recognisably connected to the business behind it.</p><p class="wp-block-paragraph">Useful photographs, straightforward descriptions and a clear way to ask questions can carry some of the experience of speaking to a shopkeeper into an online visit. Product information should still be easy to scan, particularly on a phone.</p><p class="wp-block-paragraph">Collection messages offer another opportunity to be helpful. Include the full address, collection hours and any relevant access information. Someone visiting for the first time should feel confident about where to go and what to expect.</p><h2 class="wp-block-heading"><strong>Make room for different ways to shop</strong></h2><p class="wp-block-paragraph">Online ordering should add another route into the business. Customers who prefer to browse in person or ask a question by telephone should still feel welcome.</p><p class="wp-block-paragraph">The website itself deserves the same consideration. Readable text, clearly labelled buttons and straightforward instructions make it easier to use. Avoid forcing customers to 
333search through social media posts for essential information such as opening hours.</p><p class="wp-block-paragraph">For collection, explain any steps, narrow entrances or other access limitations accurately. Where possible, provide a contact option so customers can discuss what they need before travelling.</p><p class="wp-block-paragraph">Convenience means giving people enough information to choose the shopping method that works for them.</p><h2 class="wp-block-heading"><strong>Start small and learn from real orders</strong></h2><p class="wp-block-paragraph">A shop does not need to put its entire catalogue online at once. A limited trial can reveal whether customers understand the collection process and whether staff can manage it comfortably.</p><p class="wp-block-paragraph">Useful questions include: How much preparation does each order require? Are customers arriving before their purchases are ready? Which products attract repeat orders? Does the service leave enough margin after staff time and payment costs?</p><p class="wp-block-paragraph">The answers can guide the next improvement, whether that means clearer messages, a smaller collection range or better stock management.</p><p class="wp-block-paragraph">For Waltham Forest&rsquo;s independent retailers, the opportunity is practical: help residents find what they need, reserve it with confidence and collect it from a business they want to support. A well-run online service can make the local high street an easier choice throughout the week.</p>
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563					<div class="entry-meta meta-small"><div class="meta-item herald-date"><span class="updated">7 September, 2026</span></div></div>
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582					<div class="entry-meta meta-small"><div class="meta-item herald-date"><span class="updated">29 September, 2026</span></div></div>
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620					<div class="entry-meta meta-small"><div class="meta-item herald-date"><span class="updated">13 July, 2026</span></div></div>
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677					<div class="entry-meta meta-small"><div class="meta-item herald-date"><span class="updated">11 August, 2026</span></div></div>
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739" async type="882dac3b51453cac95281273-text/javascript"></script>
739<script id="google_gtagjs-js-after" type="882dac3b51453cac95281273-text/javascript">
740window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}
741gtag("set","linker",{"domains":["walthamforestecho.co.uk"]});
742gtag("js", new Date());
743gtag("set", "developer_id.dZTNiMT", true);
744gtag("config", "GT-WVRV6W9", {"googlesitekit_post_date":"20260930"});
745//# sourceURL=google_gtagjs-js-after
746</script>
746<script id="mcjs" type="882dac3b51453cac95281273-text/javascript">!function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/9cf51e126ff3e2c30f7344858/5733382561c9d2c22ef788282.js");</script>
746<script src="https://cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js" defer type="882dac3b51453cac95281273-text/javascript"></script>
746<script type="882dac3b51453cac95281273-text/javascript">
747          window.OneSignalDeferred = window.OneSignalDeferred || [];
748          OneSignalDeferred.push(async function(OneSignal) {
749            await OneSignal.init({
750              appId: "c58f998b-ac4b-4d65-8186-dd73f424f37b",
751              serviceWorkerOverrideForTypical: true,
752              path: "https://walthamforestecho.co.uk/wp-content/plugins/onesignal-free-web-push-notifications/sdk_files/",
753              serviceWorkerParam: { scope: "\/wp-content\/plugins\/onesignal-free-web-push-notifications\/sdk_files\/push\/onesignal\/" },
754              serviceWorkerPath: "OneSignalSDKWorker.js",
755            });
756          });
757
758          // Unregister the legacy OneSignal service worker to prevent scope conflicts
759          if (navigator.serviceWorker) {
760            navigator.serviceWorker.getRegistrations().then((registrations) => {
761              // Iterate through all registered service workers
762              registrations.forEach((registration) => {
763                // Check the script URL to identify the specific service worker
764                if (registration.active && registration.active.scriptURL.includes('OneSignalSDKWorker.js.php')) {
765                  // Unregister the service worker
766                  registration.unregister().then((success) => {
767                    if (success) {
768                      console.log('OneSignalSW: Successfully unregistered:', registration.active.scriptURL);
769                    } else {
770                      console.log('OneSignalSW: Failed to unregister:', registration.active.scriptURL);
771                    }
772                  });
773                }
774              });
775            }).catch((error) => {
776              console.error('Error fetching service worker registrations:', error);
777            });
778        }
779        </script>
779<script type="882dac3b51453cac95281273-text/javascript">setTimeout(function(){
780  console.log("about to initialize OneSignal"); 
781    window._oneSignalInitOptions.promptOptions = {
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785            type: "push",
786            autoPrompt: true,
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798              /* # pageviews for prompt to display */
799              pageViews: 1,
800            }
801          }
802        ]
803      }
804    }
805    window.OneSignal = window.OneSignal || [];
806    window.OneSignal.push(function() {
807      window.OneSignal.init(window._oneSignalInitOptions);
808    });
809}, 3000);</script>
809<script type="882dac3b51453cac95281273-text/javascript" async=true>
810(function() {
811  var host = window.location.hostname;
812  var element = document.createElement('script');
813  var firstScript = document.getElementsByTagName('script')[0];
814  var url = 'https://cmp.inmobi.com'
815    .concat('/choice/', 'm8cuVLzEDya4y', '/', host, '/choice.js?tag_version=V3');
816  var uspTries = 0;
817  var uspTriesLimit = 3;
818  element.async = true;
819  element.type = 'text/javascript';
820  element.src = url;
821
822  firstScript.parentNode.insertBefore(element, firstScript);
823
824  function makeStub() {
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826    var queue = [];
827    var win = window;
828    var cmpFrame;
829
830    function addFrame() {
831      var doc = win.document;
832      var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]);
833
834      if (!otherCMP) {
835        if (doc.body) {
836          var iframe = doc.createElement('iframe');
837
838          iframe.style.cssText = 'display:none';
839          iframe.name = TCF_LOCATOR_NAME;
840          doc.body.appendChild(iframe);
841        } else {
842          setTimeout(addFrame, 5);
843        }
844      }
845      return !otherCMP;
846    }
847
848    function tcfAPIHandler() {
849      var gdprApplies;
850      var args = arguments;
851
852      if (!args.length) {
853        return queue;
854      } else if (args[0] === 'setGdprApplies') {
855        if (
856          args.length > 3 &&
857          args[2] === 2 &&
858          typeof args[3] === 'boolean'
859        ) {
860          gdprApplies = args[3];
861          if (typeof args[2] === 'function') {
862            args[2]('set', true);
863          }
864        }
865      } else if (args[0] === 'ping') {
866        var retr = {
867          gdprApplies: gdprApplies,
868          cmpLoaded: false,
869          cmpStatus: 'stub'
870        };
871
872        if (typeof args[2] === 'function') {
873          args[2](retr);
874        }
875      } else {
876        if(args[0] === 'init' && typeof args[3] === 'object') {
877          args[3] = Object.assign(args[3], { tag_version: 'V3' });
878        }
879        queue.push(args);
880      }
881    }
882
883    function postMessageEventHandler(event) {
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885      var json = {};
886
887      try {
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889          json = JSON.parse(event.data);
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891          json = event.data;
892        }
893      } catch (ignore) {}
894
895      var payload = json.__tcfapiCall;
896
897      if (payload) {
898        window.__tcfapi(
899          payload.command,
900          payload.version,
901          function(retValue, success) {
902            var returnMsg = {
903              __tcfapiReturn: {
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905                success: success,
906                callId: payload.callId
907              }
908            };
909            if (msgIsString) {
910              returnMsg = JSON.stringify(returnMsg);
911            }
912            if (event && event.source && event.source.postMessage) {
913              event.source.postMessage(returnMsg, '*');
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915          },
916          payload.parameter
917        );
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919    }
920
921    while (win) {
922      try {
923        if (win.frames[TCF_LOCATOR_NAME]) {
924          cmpFrame = win;
925          break;
926        }
927      } catch (ignore) {}
928
929      if (win === window.top) {
930        break;
931      }
932      win = win.parent;
933    }
934    if (!cmpFrame) {
935      addFrame();
936      win.__tcfapi = tcfAPIHandler;
937      win.addEventListener('message', postMessageEventHandler, false);
938    }
939  };
940
941  makeStub();
942
943  var uspStubFunction = function() {
944    var arg = arguments;
945    if (typeof window.__uspapi !== uspStubFunction) {
946      setTimeout(function() {
947        if (typeof window.__uspapi !== 'undefined') {
948          window.__uspapi.apply(window.__uspapi, arg);
949        }
950      }, 500);
951    }
952  };
953
954  var checkIfUspIsReady = function() {
955    uspTries++;
956    if (window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) {
957      console.warn('USP is not accessible');
958    } else {
959      clearInterval(uspInterval);
960    }
961  };
962
963  if (typeof window.__uspapi === 'undefined') {
964    window.__uspapi = uspStubFunction;
965    var uspInterval = setInterval(checkIfUspIsReady, 6000);
966  }
967})();
968</script>
968<script type="882dac3b51453cac95281273-text/javascript" async=true>
969(function() {
970  var host = window.location.hostname;
971  var element = document.createElement('script');
972  var firstScript = document.getElementsByTagName('script')[0];
973  var url = 'https://cmp.inmobi.com'
974    .concat('/choice/', 'm8cuVLzEDya4y', '/', host, '/choice.js?tag_version=V3');
975  var uspTries = 0;
976  var uspTriesLimit = 3;
977  element.async = true;
978  element.type = 'text/javascript';
979  element.src = url;
980
981  firstScript.parentNode.insertBefore(element, firstScript);
982
983  function makeStub() {
984    var TCF_LOCATOR_NAME = '__tcfapiLocator';
985    var queue = [];
986    var win = window;
987    var cmpFrame;
988
989    function addFrame() {
990      var doc = win.document;
991      var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]);
992
993      if (!otherCMP) {
994        if (doc.body) {
995          var iframe = doc.createElement('iframe');
996
997          iframe.style.cssText = 'display:none';
998          iframe.name = TCF_LOCATOR_NAME;
999          doc.body.appendChild(iframe);
1000        } else {
1001          setTimeout(addFrame, 5);
1002        }
1003      }
1004      return !otherCMP;
1005    }
1006
1007    function tcfAPIHandler() {
1008      var gdprApplies;
1009      var args = arguments;
1010
1011      if (!args.length) {
1012        return queue;
1013      } else if (args[0] === 'setGdprApplies') {
1014        if (
1015          args.length > 3 &&
1016          args[2] === 2 &&
1017          typeof args[3] === 'boolean'
1018        ) {
1019          gdprApplies = args[3];
1020          if (typeof args[2] === 'function') {
1021            args[2]('set', true);
1022          }
1023        }
1024      } else if (args[0] === 'ping') {
1025        var retr = {
1026          gdprApplies: gdprApplies,
1027          cmpLoaded: false,
1028          cmpStatus: 'stub'
1029        };
1030
1031        if (typeof args[2] === 'function') {
1032          args[2](retr);
1033        }
1034      } else {
1035        if(args[0] === 'init' && typeof args[3] === 'object') {
1036          args[3] = Object.assign(args[3], { tag_version: 'V3' });
1037        }
1038        queue.push(args);
1039      }
1040    }
1041
1042    function postMessageEventHandler(event) {
1043      var msgIsString = typeof event.data === 'string';
1044      var json = {};
1045
1046      try {
1047        if (msgIsString) {
1048          json = JSON.parse(event.data);
1049        } else {
1050          json = event.data;
1051        }
1052      } catch (ignore) {}
1053
1054      var payload = json.__tcfapiCall;
1055
1056      if (payload) {
1057        window.__tcfapi(
1058          payload.command,
1059          payload.version,
1060          function(retValue, success) {
1061            var returnMsg = {
1062              __tcfapiReturn: {
1063                returnValue: retValue,
1064                success: success,
1065                callId: payload.callId
1066              }
1067            };
1068            if (msgIsString) {
1069              returnMsg = JSON.stringify(returnMsg);
1070            }
1071            if (event && event.source && event.source.postMessage) {
1072              event.source.postMessage(returnMsg, '*');
1073            }
1074          },
1075          payload.parameter
1076        );
1077      }
1078    }
1079
1080    while (win) {
1081      try {
1082        if (win.frames[TCF_LOCATOR_NAME]) {
1083          cmpFrame = win;
1084          break;
1085        }
1086      } catch (ignore) {}
1087
1088      if (win === window.top) {
1089        break;
1090      }
1091      win = win.parent;
1092    }
1093    if (!cmpFrame) {
1094      addFrame();
1095      win.__tcfapi = tcfAPIHandler;
1096      win.addEventListener('message', postMessageEventHandler, false);
1097    }
1098  };
1099
1100  makeStub();
1101
1102  var uspStubFunction = function() {
1103    var arg = arguments;
1104    if (typeof window.__uspapi !== uspStubFunction) {
1105      setTimeout(function() {
1106        if (typeof window.__uspapi !== 'undefined') {
1107          window.__uspapi.apply(window.__uspapi, arg);
1108        }
1109      }, 500);
1110    }
1111  };
1112
1113  var checkIfUspIsReady = function() {
1114    uspTries++;
1115    if (window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) {
1116      console.warn('USP is not accessible');
1117    } else {
1118      clearInterval(uspInterval);
1119    }
1120  };
1121
1122  if (typeof window.__uspapi === 'undefined') {
1123    window.__uspapi = uspStubFunction;
1124    var uspInterval = setInterval(checkIfUspIsReady, 6000);
1125  }
1126})();
1127</script>
1127<script src="//ads.themoneytizer.com/s/gen.js" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script src="//ads.themoneytizer.com/s/requestform.js?siteId=102633&formatId=2" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script src="//ads.themoneytizer.com/s/gen.js?type=3" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script src="//ads.themoneytizer.com/s/requestform.js?siteId=102633&formatId=3" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script src="//ads.themoneytizer.com/s/gen.js" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script src="//ads.themoneytizer.com/s/requestform.js?siteId=102633&formatId=19" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script src="https://www.paypalobjects.com/donate/sdk/donate-sdk.js" charset="UTF-8" type="882dac3b51453cac95281273-text/javascript"></script>
1127<script type="882dac3b51453cac95281273-text/javascript">
1128PayPal.Donation.Button({
1129env:'production',
1130hosted_button_id:'BWJ8PQHC6R4JQ',
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1132src:'https://www.paypalobjects.com/en_US/GB/i/btn/btn_donateCC_LG.gif',
1133alt:'Donate with PayPal button',
1134title:'PayPal - The safer, easier way to pay online!',
1135}
1136}).render('#donate-button');
1137</script>
1137<script type="speculationrules">
1138{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/herald/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
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1139<script src="//ads.themoneytizer.com/s/gen.js?type=6" type="882dac3b51453cac95281273-text/javascript"></script>
1139<script src="//ads.themoneytizer.com/s/requestform.js?siteId=102633&formatId=6" type="882dac3b51453cac95281273-text/javascript"></script>
1139<script type="882dac3b51453cac95281273-text/javascript">window.addEventListener( 'load', function() {
1140				document.querySelectorAll( 'link' ).forEach( function( e ) {'not all' === e.media && e.dataset.media && ( e.media = e.dataset.media, delete e.dataset.media );} );
1141				var e = document.getElementById( 'jetpack-boost-critical-css' );
1142				e && ( e.media = 'not all' );
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1143<script id="adrotate-clicker-js-extra" type="882dac3b51453cac95281273-text/javascript">
1144var click_object = {"ajax_url":"https://walthamforestecho.co.uk/wp-admin/admin-ajax.php"};
1145//# sourceURL=adrotate-clicker-js-extra
1146</script>
1146<script id="thickbox-js-extra" type="882dac3b51453cac95281273-text/javascript">
1147var thickboxL10n = {"next":"Next \u003E","prev":"\u003C Prev","image":"Image","of":"of","close":"Close","noiframes":"This feature requires inline frames. You have iframes disabled or your browser does not support them.","loadingAnimation":"https://walthamforestecho.co.uk/wp-includes/js/thickbox/loadingAnimation.gif"};
1148//# sourceURL=thickbox-js-extra
1149</script>
1149<script id="wp-postviews-cache-js-extra" type="882dac3b51453cac95281273-text/javascript">
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1152<script id="herald-main-js-extra" type="882dac3b51453cac95281273-text/javascript">
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1154//# sourceURL=herald-main-js-extra
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1155<script type="882dac3b51453cac95281273-text/javascript" src='https://walthamforestecho.co.uk/wp-content/boost-cache/static/a63054b797.min.js'></script>
1155<script id="jetpack-stats-js-before" type="882dac3b51453cac95281273-text/javascript">
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1160</script>
1160<script data-wp-strategy="defer" defer fetchpriority="low" id="jetpack-stats-js" src="https://stats.wp.com/e-202640.js" type="882dac3b51453cac95281273-text/javascript"></script>
vendor: 142 bytes, line 1160
1160<script src="/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js" data-cf-settings="882dac3b51453cac95281273-|49" defer></script>
1160<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"f1c50da29f474334ae32b8f621b0503d","r":1,"spa":2}' crossorigin="anonymous"></script>
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