1<!DOCTYPE html> 2<html lang="en"> 3 <head> 4 <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> 5 6 <!-- This site is optimized with the Yoast SEO plugin v27.9 - https://yoast.com/product/yoast-seo-wordpress/ --> 7 <title>About - Freakonomics</title> 8 <link rel="canonical" href="https://freakonomics.com/about/" /> 9 <meta property="og:locale" content="en_US" /> 10 <meta property="og:type" content="article" /> 11 <meta property="og:title" content="About - Freakonomics" /> 12 <meta property="og:description" content="Freakonomics began as a book, which led to a blog, a documentary film, more books, a pair of pants, and in 2010, a podcast called Freakonomics Radio. Hosted by Stephen J. Dubner, it became and remains one of the most popular podcasts in the world, with a reputation for storytelling that is both rigorous and entertaining. Its archive of more . . ." /> 13 <meta property="og:url" content="https://freakonomics.com/about/" /> 14 <meta property="og:site_name" content="Freakonomics" /> 15 <meta property="article:publisher" content="https://www.facebook.com/freakonomics/" /> 16 <meta property="article:modified_time" content="2026-01-05T17:55:54+00:00" /> 17 <meta property="og:image" content="https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-1024x1024.jpg" /> 18 <meta name="twitter:card" content="summary_large_image" /> 19 <meta name="twitter:site" content="@freakonomics" /> 20 <meta name="twitter:label1" content="Est. reading time" /> 21 <meta name="twitter:data1" content="3 minutes" /> 22
22<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/freakonomics.com\/about\/","url":"https:\/\/freakonomics.com\/about\/","name":"About - Freakonomics","isPartOf":{"@id":"https:\/\/freakonomics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/freakonomics.com\/about\/#primaryimage"},"image":{"@id":"https:\/\/freakonomics.com\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/freakonomics.com\/wp-content\/uploads\/2023\/07\/NSQ_3000x3000-1024x1024.jpg","datePublished":"2021-07-07T17:06:02+00:00","dateModified":"2026-01-05T17:55:54+00:00","breadcrumb":{"@id":"https:\/\/freakonomics.com\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/freakonomics.com\/about\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/freakonomics.com\/about\/#primaryimage","url":"https:\/\/freakonomics.com\/wp-content\/uploads\/2023\/07\/NSQ_3000x3000-scaled.jpg","contentUrl":"https:\/\/freakonomics.com\/wp-content\/uploads\/2023\/07\/NSQ_3000x3000-scaled.jpg","width":2560,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/freakonomics.com\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/freakonomics.com\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/freakonomics.com\/#website","url":"https:\/\/freakonomics.com\/","name":"Freakonomics","description":"The hidden side of everything","publisher":{"@id":"https:\/\/freakonomics.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/freakonomics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/freakonomics.com\/#organization","name":"Freakonomics","url":"https:\/\/freakonomics.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/freakonomics.com\/#\/schema\/logo\/image\/","url":"https:\/\/freakonomics.com\/wp-content\/uploads\/2021\/12\/freako_logo.png","contentUrl":"https:\/\/freakonomics.com\/wp-content\/uploads\/2021\/12\/freako_logo.png","width":300,"height":300,"caption":"Freakonomics"},"image":{"@id":"https:\/\/freakonomics.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freakonomics\/","https:\/\/x.com\/freakonomics"]}]}</script>
22 23 <!-- / Yoast SEO plugin. --> 24 25 26<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://freakonomics.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ffreakonomics.com%2Fabout%2F" /> 27<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://freakonomics.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ffreakonomics.com%2Fabout%2F&format=xml" /> 28<style id='wp-img-auto-sizes-contain-inline-css' type='text/css'> 29img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px} 30/*# sourceURL=wp-img-auto-sizes-contain-inline-css */ 31</style> 32<style id='wp-emoji-styles-inline-css' type='text/css'> 33 34 img.wp-smiley, img.emoji { 35 display: inline !important; 36 border: none !important; 37 box-shadow: none !important; 38 height: 1em !important; 39 width: 1em !important; 40 margin: 0 0.07em !important; 41 vertical-align: -0.1em !important; 42 background: none !important; 43 padding: 0 !important; 44 } 45/*# sourceURL=wp-emoji-styles-inline-css */ 46</style> 47<style id='wp-block-library-inline-css' type='text/css'> 48:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;
48--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} 49 50/*# sourceURL=wp-block-library-inline-css */ 51</style> 52<style id='wp-block-heading-inline-css' type='text/css'> 53h1:where(.wp-block-heading).has-background,h2:where(.wp-block-heading).has-background,h3:where(.wp-block-heading).has-background,h4:where(.wp-block-heading).has-background,h5:where(.wp-block-heading).has-background,h6:where(.wp-block-heading).has-background{padding:1.25em 2.375em}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg} 54/*# sourceURL=https://freakonomics.com/wp-includes/blocks/heading/style.min.css */ 55</style> 56<style id='wp-block-image-inline-css' type='text/css'> 57.wp-block-image>a,.wp-block-image>figure>a{display:inline-block}.wp-block-image img{box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom}@media not (prefers-reduced-motion){.wp-block-image img.hide{visibility:hidden}.wp-block-image img.show{animation:show-content-image .4s}}.wp-block-image[style*=border-radius] img,.wp-block-image[style*=border-radius]>a{border-radius:inherit}.wp-block-image.has-custom-border img{box-sizing:border-box}.wp-block-image.aligncenter{text-align:center}.wp-block-image.alignfull>a,.wp-block-image.alignwide>a{width:100%}.wp-block-image.alignfull img,.wp-block-image.alignwide img{height:auto;width:100%}.wp-block-image .aligncenter,.wp-block-image .alignleft,.wp-block-image .alignright,.wp-block-image.aligncenter,.wp-block-image.alignleft,.wp-block-image.alignright{display:table}.wp-block-image .aligncenter>figcaption,.wp-block-image .alignleft>figcaption,.wp-block-image .alignright>figcaption,.wp-block-image.aligncenter>figcaption,.wp-block-image.alignleft>figcaption,.wp-block-image.alignright>figcaption{caption-side:bottom;display:table-caption}.wp-block-image .alignleft{float:left;margin:.5em 1em .5em 0}.wp-block-image .alignright{float:right;margin:.5em 0 .5em 1em}.wp-block-image .aligncenter{margin-left:auto;margin-right:auto}.wp-block-image :where(figcaption){margin-bottom:1em;margin-top:.5em}.wp-block-image.is-style-circle-mask img{border-radius:9999px}@supports ((-webkit-mask-image:none) or (mask-image:none)) or (-webkit-mask-image:none){.wp-block-image.is-style-circle-mask img{border-radius:0;-webkit-mask-image:url('data:image/svg+xml;utf8,<svg viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><circle cx="50" cy="50" r="50"/></svg>');mask-image:url('data:image/svg+xml;utf8,<svg viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><circle cx="50" cy="50" r="50"/></svg>');mask-mode:alpha;-webkit-mask-position:center;mask-position:center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain}}:root :where(.wp-block-image.is-style-rounded img,.wp-block-image .is-style-rounded img){border-radius:9999px}.wp-block-image figure{margin:0}.wp-lightbox-container{display:flex;flex-direction:column;position:relative}.wp-lightbox-container img{cursor:zoom-in}.wp-lightbox-container img:hover+button{opacity:1}.wp-lightbox-container button{align-items:center;backdrop-filter:blur(16px) saturate(180%);background-color:#5a5a5a40;border:none;border-radius:4px;cursor:zoom-in;display:flex;height:20px;justify-content:center;opacity:0;padding:0;position:absolute;right:16px;text-align:center;top:16px;width:20px;z-index:100}@media not (prefers-reduced-motion){.wp-lightbox-container button{transition:opacity .2s ease}}.wp-lightbox-container button:focus-visible{outline:3px auto #5a5a5a40;outline:3px auto -webkit-focus-ring-color;outline-offset:3px}.wp-lightbox-container button:hover{cursor:pointer;opacity:1}.wp-lightbox-container button:focus{opacity:1}.wp-lightbox-container button:focus,.wp-lightbox-container button:hover,.wp-lightbox-container button:not(:hover):not(:active):not(.has-background){background-color:#5a5a5a40;border:none}.wp-lightbox-overlay{box-sizing:border-box;
57cursor:zoom-out;height:100vh;left:0;overflow:hidden;position:fixed;top:0;visibility:hidden;width:100%;z-index:100000}.wp-lightbox-overlay .close-button{align-items:center;cursor:pointer;display:flex;justify-content:center;min-height:40px;min-width:40px;padding:0;position:absolute;right:calc(env(safe-area-inset-right) + 16px);top:calc(env(safe-area-inset-top) + 16px);z-index:5000000}.wp-lightbox-overlay .close-button:focus,.wp-lightbox-overlay .close-button:hover,.wp-lightbox-overlay .close-button:not(:hover):not(:active):not(.has-background){background:none;border:none}.wp-lightbox-overlay .lightbox-image-container{height:var(--wp--lightbox-container-height);left:50%;overflow:hidden;position:absolute;top:50%;transform:translate(-50%,-50%);transform-origin:top left;width:var(--wp--lightbox-container-width);z-index:9999999999}.wp-lightbox-overlay .wp-block-image{align-items:center;box-sizing:border-box;display:flex;height:100%;justify-content:center;margin:0;position:relative;transform-origin:0 0;width:100%;z-index:3000000}.wp-lightbox-overlay .wp-block-image img{height:var(--wp--lightbox-image-height);min-height:var(--wp--lightbox-image-height);min-width:var(--wp--lightbox-image-width);width:var(--wp--lightbox-image-width)}.wp-lightbox-overlay .wp-block-image figcaption{display:none}.wp-lightbox-overlay button{background:none;border:none}.wp-lightbox-overlay .scrim{background-color:#fff;height:100%;opacity:.9;position:absolute;width:100%;z-index:2000000}.wp-lightbox-overlay.active{visibility:visible}@media not (prefers-reduced-motion){.wp-lightbox-overlay.active{animation:turn-on-visibility .25s both}.wp-lightbox-overlay.active img{animation:turn-on-visibility .35s both}.wp-lightbox-overlay.show-closing-animation:not(.active){animation:turn-off-visibility .35s both}.wp-lightbox-overlay.show-closing-animation:not(.active) img{animation:turn-off-visibility .25s both}.wp-lightbox-overlay.zoom.active{animation:none;opacity:1;visibility:visible}.wp-lightbox-overlay.zoom.active .lightbox-image-container{animation:lightbox-zoom-in .4s}.wp-lightbox-overlay.zoom.active .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.active .scrim{animation:turn-on-visibility .4s forwards}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active){animation:none}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .lightbox-image-container{animation:lightbox-zoom-out .4s}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .scrim{animation:turn-off-visibility .4s forwards}}@keyframes show-content-image{0%{visibility:hidden}99%{visibility:hidden}to{visibility:visible}}@keyframes turn-on-visibility{0%{opacity:0}to{opacity:1}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible}99%{opacity:0;visibility:visible}to{opacity:0;visibility:hidden}}@keyframes lightbox-zoom-in{0%{transform:translate(calc((-100vw + var(--wp--lightbox-scrollbar-width))/2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale))}to{transform:translate(-50%,-50%) scale(1)}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible}99%{visibility:visible}to{transform:translate(calc((-100vw + var(--wp--lightbox-scrollbar-width))/2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden}} 58/*# sourceURL=https://freakonomics.com/wp-includes/blocks/image/style.min.css */ 59</style> 60<style id='wp-block-separator-inline-css' type='text/css'> 61@charset "UTF-8";.wp-block-separator{border:none;border-top:2px solid}:root :where(.wp-block-separator.is-style-dots){height:auto;line-height:1;text-align:center}:root :where(.wp-block-separator.is-style-dots):before{color:currentColor;content:"···";font-family:serif;font-size:1.5em;letter-spacing:2em;padding-left:2em}.wp-block-separator.is-style-dots{background:none!important;border:none!important}
62/*# sourceURL=https://freakonomics.com/wp-includes/blocks/separator/style.min.css */ 63</style> 64 65<style id='classic-theme-styles-inline-css' type='text/css'> 66/*! This file is auto-generated */ 67.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} 68/*# sourceURL=/wp-includes/css/classic-themes.min.css */ 69</style> 70<style id='global-styles-inline-css' type='text/css'> 71:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);
71--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}
71.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} 72/*# sourceURL=global-styles-inline-css */ 73</style> 74 75<link rel='stylesheet' id='pb-accordion-blocks-style-css' href='https://freakonomics.com/wp-content/plugins/accordion-blocks/build/index.css?ver=1.5.0' type='text/css' media='all' /> 76<link rel='stylesheet' id='sc-app-css-css' href='https://freakonomics.com/wp-content/plugins/supportingcast/css/app.css?ver=2.5.17' type='text/css' media='all' /> 77<link rel='stylesheet' id='sc-payment-form-css-css' href='https://freakonomics.com/wp-content/plugins/supportingcast/css/supportingcast_sdk_v1.css?ver=2.5.17' type='text/css' media='all' /> 78<link rel='stylesheet' id='sc-podcasts-phone-css-css' href='https://freakonomics.com/wp-content/plugins/supportingcast/css/sc-phone.css?ver=2.5.17' type='text/css' media='all' /> 79<link rel='stylesheet' id='sc-podcast-player-css-css' href='https://freakonomics.com/wp-content/plugins/supportingcast/css/podcast_player.css?ver=2.5.17' type='text/css' media='all' /> 80<link rel='stylesheet' id='wp-block-paragraph-css' href='https://freakonomics.com/wp-includes/blocks/paragraph/style.min.css?ver=6.9.9' type='text/css' media='all' />
81<script type="text/javascript" src="https://freakonomics.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>
vendor: 1 bytes, line 81
81
82<script type="text/javascript" src="https://freakonomics.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
vendor: 1 bytes, line 82
82
83<script type="text/javascript" src="https://freakonomics.com/wp-content/plugins/supportingcast/js/supportingcast_sdk_v1.js?ver=2.5.17" id="sc-payment-form-js-js"></script>
vendor: 1 bytes, line 83
83
84<script type="text/javascript" src="https://freakonomics.com/wp-content/plugins/supportingcast/js/sc-ajax.js?ver=2.5.17" id="sc-ajax-js-js"></script>
vendor: 1 bytes, line 84
84
85<script type="text/javascript" src="https://freakonomics.com/wp-content/plugins/supportingcast/js/sc-phone.js?ver=2.5.17" id="sc-podcasts-phone-js-js"></script>
vendor: 1 bytes, line 85
85
86<script type="text/javascript" src="https://freakonomics.com/wp-content/plugins/supportingcast/js/podcast_player.js?ver=2.5.17" id="sc-podcast-player-js-js"></script>
86 87<link rel="https://api.w.org/" href="https://freakonomics.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://freakonomics.com/wp-json/wp/v2/pages/18" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://freakonomics.com/xmlrpc.php?rsd" /> 88<meta name="generator" content="WordPress 6.9.9" /> 89<link rel='shortlink' href='https://freakonomics.com/?p=18' /> 90<style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style> <style type="text/css" id="wp-custom-css"> 91 h3 { 92 letter-spacing: 0 !important; 93} 94 95.task-p { 96 padding-bottom: 0px; 97} </style> 98 99 <meta charset="utf-8"/> 100 <meta http-equiv="x-ua-compatible" content="ie=edge"/> 101 <meta name="viewport" content="width=device-width, initial-scale=1"/> 102 103 <link rel="preconnect" href="https://fonts.gstatic.com"> 104 <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@400;700&display=swap" rel="stylesheet"> 105 <link href="https://fonts.googleapis.com/css2?family=Oswald:wght@400&display=swap" rel="stylesheet"> 106 107 <link rel="stylesheet" href="https://freakonomics.com/wp-content/themes/freakonomics_2021/css/normalize.css"/> 108 <link rel="stylesheet" href="https://freakonomics.com/wp-content/themes/freakonomics_2021/css/slick.css"/> 109 <link rel="stylesheet" href="https://freakonomics.com/wp-content/themes/freakonomics_2021/css/main.css?v=1.1.89"/> 110 111
111<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js"></script>
111 112
112<script src="https://freakonomics.com/wp-content/themes/freakonomics_2021/lib/slick.min.js?v=1.1"></script>
112 113
113<script src="https://freakonomics.com/wp-content/themes/freakonomics_2021/lib/main.js?v=1.1.46"></script>
113 114 115 </head> 116 <body class="wp-singular page-template-default page page-id-18 page-parent wp-theme-freakonomics_2021"> 117 118 <!-- site header and nav --> 119 <div id="menu_open_bg" onclick="wkd_close_menu()"></div> 120 <header id="site_header"> 121 <div class="content_wrapper"> 122 <div class="nav_logo"> 123 <a href="/" id="logo_link" title="Return to homepage"> 124 <img src="https://freakonomics.com/wp-content/themes/freakonomics_2021/images/logo.png" alt="Freakonomics logo"> 125 </a> 126 <span id="burger_button" onclick="wkd_toggle_menu()" aria-hidden="true"></span> 127 </div> 128 129 <nav id="main_menu"> 130 <ul> 131 <li id="menu-item-34" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-34"><a href="https://freakonomics.com/podcasts/">Shows</a> 132<ul class="sub-menu"> 133 <li id="menu-item-111786" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-111786"><a href="/series/freakonomics-radio/">Freakonomics Radio</a></li> 134 <li id="menu-item-143825" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-143825"><a href="https://freakonomics.com/better-in-person/">Better in Person</a></li> 135 <li id="menu-item-111787" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-111787"><a href="/series/nsq/">No Stupid Questions</a></li> 136 <li id="menu-item-111788" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-111788"><a href="/series/people-i-mostly-admire/">People I (Mostly) Admire</a></li> 137 <li id="menu-item-133235" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-133235"><a href="/series/everyday-things">The Economics of Everyday Things</a></li> 138 <li id="menu-item-138959" class="menu-item menu-item-type-taxonomy menu-item-object-series menu-item-138959"><a href="https://freakonomics.com/series/freakonomics-radio-book-club/">The Freakonomics Radio Book Club</a></li> 139 <li id="menu-item-130914" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-130914"><a href="/topics">Special Series</a></li> 140 <li id="menu-item-134509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-134509"><a href="/get-started-with-freakonomics-radio-our-most-downloaded-episodes/">Recommendations</a></li> 141</ul> 142</li> 143<li id="menu-item-32" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-32"><a href="https://freakonomics.com/books/">Books</a></li> 144<li id="menu-item-143824" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-143824"><a href="https://frn.printful.me/">Shop</a></li> 145<li id="menu-item-143643" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-143643"><a href="http://www.freakonomics.com">Archives</a> 146<ul class="sub-menu"> 147 <li id="menu-item-133951" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-133951"><a href="/previous-shows/">Older Shows</a></li> 148 <li id="menu-item-129706" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-129706"><a href="https://freakonomics.com/blog/">Blog</a></li> 149</ul> 150</li> 151<li id="menu-item-30" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-18 current_page_item menu-item-has-children menu-item-30"><a href="https://freakonomics.com/about/" aria-current="page">About</a> 152<ul class="sub-menu"> 153 <li id="menu-item-51" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51"><a href="https://freakonomics.com/about/the-hosts/">The Hosts</a></li> 154 <li id="menu-item-50" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-50"><a href="https://freakonomics.com/about/the-team/">The Team</a></li> 155 <li id="menu-item-130349" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130349"><a href="https://freakonomics.com/about/how-to-listen/">How to Listen</a></li> 156 <li id="menu-item-138926" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138926"><a href="/plus/">Subscription</a></li> 157 <li id="menu-item-48" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-48"><a href="https://freakonomics.com/about/faq/">FAQ</a></li> 158 <li id="menu-item-140018" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-140018"><a href="https://freakonomics.com/about/jobs/">Jobs</a></li> 159 <li id="menu-item-29" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29"><a href="https://freakonomics.com/contact/">Contact</a></li> 160</ul> 161</li> 162 <li class="search" onclick="wkd_toggle_search()"><div> <span>Search</span></div></li> 163 </ul> 164 </nav> 165 </div><!-- end .content_wrapper --> 166 </header><!-- end #site_header --> 167 168 <div id="search_open_bg" onclick="wkd_close_search()"></div> 169 <form action="/" id="search_pop" method="post" onsubmit="return wkd_do_search()"> 170 <h3>Search the Site</h3> 171 <input type="text" id="search_text" name="keys" placeholder="search for..."/> 172 <input type="submit" value="Search"/> 173 </form> 174 175 <div class="standard_page"> 176 <div class="content_wrapper page_wrapper"> 177 178 <article> 179 180 <h1 class="page_title">About</h1> 181 182
183<p></p> 184 185 186 187<p><em>Freakonomics</em> began as <a href="https://freakonomics.com/books/#freakonomics" target="_blank" rel="noreferrer noopener">a book</a>, which led to <a href="https://freakonomics.com/blog/" target="_blank" rel="noreferrer noopener">a blog</a>, a <a href="https://www.youtube.com/watch?v=LrceH3952Hg" target="_blank" rel="noreferrer noopener">documentary film</a>, <a href="https://freakonomics.com/books/" target="_blank" rel="noreferrer noopener">more books</a>, <a href="https://freakonomics.com/2009/03/before-the-book-the-pants/" target="_blank" rel="noreferrer noopener">a pair of pants</a>, and in 2010, a podcast called <em><strong><a href="/series/freakonomics-radio" target="_blank" rel="noreferrer noopener">Freakonomics Radio</a></strong></em>. Hosted by <strong>Stephen J. Dubner</strong>,<em> </em>it became and remains one of the most popular podcasts in the world, with a reputation for storytelling that is both rigorous and entertaining. Its <a href="https://freakonomics.com/series/freakonomics-radio/">archive</a> of more than 500 episodes is available, for free, on any podcast app, and the show airs weekly <a href="https://freakonomics.com/series/hours/" target="_blank" rel="noreferrer noopener">on NPR stations</a>. <em>Freakonomics Radio </em>is now the flagship show of the Freakonomics Radio Network, which includes the podcasts <em><a href="https://freakonomics.com/series/nsq/" target="_blank" rel="noreferrer noopener">No Stupid Questions</a></em>, <em><a href="https://freakonomics.com/series/people-i-mostly-admire/" target="_blank" rel="noreferrer noopener">People I (Mostly) Admire</a></em>, <em><a href="https://freakonomics.com/series/everyday-things/">The Economics of Everyday Things</a></em>, and a variety of <a href="https://freakonomics.com/topics/">special series</a>. To keep up with everything, you can get <a href="http://eepurl.com/bKm0cf" target="_blank" rel="noreferrer noopener">our newsletter</a>, <a href="https://freakonomics.com/about/faq/" target="_blank" rel="noreferrer noopener">read the FAQs</a>, or send inquiries to <a href="/cdn-cgi/l/email-protection#0b796a6f62644b6d796e6a606465646662687825686466" target="_blank" rel="noreferrer noopener"><span class="__cf_email__" data-cfemail="a9dbc8cdc0c6e9cfdbccc8c2c6c7c6c4c0cada87cac6c4">[email protected]</span></a>.</p> 188 189 190 191<p></p> 192 193 194 195<hr class="wp-block-separator has-css-opacity"/> 196 197 198<div class="wp-block-image"> 199<figure class="alignleft size-full"><img decoding="async" width="100" height="100" src="/wp-content/uploads/2021/12/series_icon_freako.jpg" alt="" class="wp-image-130692"/></figure> 200</div> 201 202 203<p><em><strong><a rel="noreferrer noopener" href="/series/freakonomics-radio" target="_blank">Freakonomics Radio</a></strong></em>: <strong>Stephen Dubner</strong> explores things you always thought you knew (but didn’t) and things you never thought you wanted to know (but do). Some of our most popular episodes are about the economics of sleep and how to become great at just about anything, plus the true stories of rent control, minimum wage, and the gender pay gap.</p> 204 205 206 207<hr class="wp-block-separator has-css-opacity clear"/> 208 209 210<div class="wp-block-image"> 211<figure class="alignleft size-large is-resized"><img fetchpriority="high" decoding="async" width="1024" height="1024" src="https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-1024x1024.jpg" alt="" class="wp-image-134802" style="width:100px;height:100px" srcset="https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-1024x1024.jpg 1024w, https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-350x350.jpg 350w, https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-188x188.jpg 188w, https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-768x768.jpg 768w, https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-1536x1536.jpg 1536w, https://freakonomics.com/wp-content/uploads/2023/07/NSQ_3000x3000-2048x2048.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> 212</div> 213 214 215<p><em><strong><a href="/series/nsq/" target="_blank" rel="noreferrer noopener">No Stupid Questions</a></strong></em>: Research psychologist <strong>Angela Duckworth</strong> (author of <em>Grit</em>) and tech and sports executive <strong>Mike Maughan</strong> really like to ask people questions, and they believe thereâs no such thing as a stupid one. So they have a podcast where they can ask each other as many âstupid questionsâ as they want. <em>No Stupid Questions</em> is a production of the Freakonomics Radio Network.</p> 216 217 218 219<hr class="wp-block-separator has-css-opacity clear"/> 220 221 222<div class="wp-block-image"> 223<figure class="alignleft size-full"><img decoding="async" width="100" height="100" src="/wp-content/uploads/2021/12/series_icon_pima.jpg" alt="" class="wp-image-130698"/></figure> 224</div> 225 226 227<p><em><strong><a rel="noreferrer noopener" href="/series/people-i-mostly-admire" target="_blank">People I (Mostly) Admire</a></strong></em>: <strong>Steven Levitt</strong>, the unorthodox University of Chicago economist and co-author of the <em>Freakonomics</em> books, tracks down other high achievers â from sports superstars to Nobel Prize winners â and asks questions that only he would think to ask.</p> 228 229 230 231<hr class="wp-block-separator has-css-opacity clear"/> 232 233 234<div class="wp-block-image"> 235<figure class="alignleft size-full"><img loading="lazy" decoding="async" width="102" height="100" src="https://freakonomics.com/wp-content/uploads/2023/05/Screenshot-2023-05-14-073619.png" alt="" class="wp-image-134081"/></figure> 236</div> 237 238 239<p><em><strong><a href="/series/everyday-things/" target="_blank" rel="noreferrer noopener">The Economics of Everyday Things</a></strong></em>
239: Who decides which snacks are in your officeâs vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist <strong>Zachary Crockett</strong> looks at quotidian things and finds amazing stories.</p> 240 241 242 243<p></p> 244 245 246 247<p></p> 248 249 250 251<p>The Freakonomics Radio Network podcasts are produced in partnership with Stitcher, the podcast production arm of SiriusXM.</p> 252 253 254 255<p><a rel="noreferrer noopener" href="https://freakonomics.us11.list-manage.com/subscribe/post?u=a4c48862ea2dd6dac9bf7990b&id=b2c00cf49b" target="_blank"><strong>Subscribe to our weekly newsletter</strong></a> for show announcements, book recommendations, and more.</p> 256 257 <br class="clear"/> 258 </article> 259 260 </div><!-- end .content_wrapper --> 261 </div><!-- end .standard_page --> 262 263 264 <!-- how to listen --> 265 <section id="hp_how_to"> 266 <div class="content_wrapper two_col_wrapper"> 267 <div class="col"> 268 269<h2 class="wp-block-heading">How to Listen</h2> 270 271 272 273<p><strong>You want to listen to Freakonomics Radio? Thatâs great!</strong> Most people use a podcast app on their smartphone. Itâs free (with the purchase of a phone, of course). Looking for more guidance? Weâve got you covered.</p> 274 275 276 277<p class="read_more"><a href="/about/how-to-listen/" title="Learn more about how to listen">Learn more<span class="visually_hidden"> about how to listen</span></a></p> 278 </div> 279 280 <div class="col"> 281 <h2 class="orange">Freakonomics Radio Network Newsletter</h2> 282 <p>Stay up-to-date on all our shows. We promise no spam.</p> 283 <iframe src="https://stephendubner.substack.com/embed" width="480" height="150" style="border-radius: 12px; background:#c25700;" frameborder="0" scrolling="no"></iframe> 284 </div> 285 </div> 286 </section><!-- end #hp_how_to --> 287 288 <!-- the books --> 289 <section id="the_books"> 290 <div class="content_wrapper"> 291 292 <h2 class="centered">The Books</h2> 293 294 <a href="/books/#freakonomics"><img src="https://freakonomics.com/wp-content/uploads/2016/01/Freakonomics-Paperback-232x350.jpg" title="Freakonomics" alt="Freakonomics"></a> 295 <a href="/books/#superfreakonomics"><img src="https://freakonomics.com/wp-content/uploads/2016/01/SuperFreak-Paperback-233x350.jpg" title="SuperFreakonomics" alt="SuperFreakonomics"></a> 296 <a href="/books/#think-like-a-freak"><img src="https://freakonomics.com/wp-content/uploads/2016/01/Think-like-a-Freak-Paperback-232x350.jpg" title="Think Like a Freak" alt="Think Like a Freak"></a> 297 <a href="/books/#when-to-rob-a-bank"><img src="https://freakonomics.com/wp-content/uploads/2016/01/When-To-Rob-A-Bank-Hard-Cover-230x350.jpg" title="When to Rob a Bank" alt="When to Rob a Bank"></a> 298 299 </div> 300 </section><!-- end #the_books --> 301 302 <!-- footer nav --> 303 <footer id="footer_nav"> 304 <div class="content_wrapper"> 305 306 307<nav> 308 309 <a href="https://freakonomics.com/podcasts/" target="">Shows</a> 310 311 <a href="/series/freakonomics-radio/" target="">Freakonomics Radio</a> 312 313 <a href="https://freakonomics.com/better-in-person/" target="">Better in Person</a> 314 315 <a href="/series/nsq/" target="">No Stupid Questions</a> 316 317 <a href="/series/people-i-mostly-admire/" target="">People I (Mostly) Admire</a> 318 319 <a href="/series/everyday-things" target="">The Economics of Everyday Things</a> 320 321 <a href="https://freakonomics.com/series/freakonomics-radio-book-club/" target="">The Freakonomics Radio Book Club</a> 322 323 <a href="/topics" target="">Special Series</a> 324 325 <a href="/get-started-with-freakonomics-radio-our-most-downloaded-episodes/" target="">Recommendations</a> 326 327</nav> 328 329<nav> 330 331 <a href="https://freakonomics.com/books/" target="">Books</a> 332 333</nav> 334 335<nav> 336 337 <a href="https://frn.printful.me/" target="">Shop</a> 338 339</nav> 340 341<nav> 342 343 <a href="http://www.freakonomics.com" target="">Archives</a> 344 345 <a href="/previous-shows/" target="">Older Shows</a> 346 347 <a href="https://freakonomics.com/blog/" target="">Blog</a> 348 349</nav> 350 351<nav> 352 353 <a href="https://freakonomics.com/about/" target="">About</a> 354 355 <a href="https://freakonomics.com/about/the-hosts/" target="">The Hosts</a> 356 357 <a href="https://freakonomics.com/about/the-team/" target="">The Team</a> 358 359 <a href="https://freakonomics.com/about/how-to-listen/" target="">How to Listen</a> 360 361 <a href="/plus/" target="">Subscription</a> 362 363 <a href="https://freakonomics.com/about/faq/" target="">FAQ</a> 364 365 <a href="https://freakonomics.com/about/jobs/" target="">Jobs</a> 366 367 <a href="https://freakonomics.com/contact/" target="">Contact</a> 368 369 </nav> 370 371 </div> 372 </footer><!-- #footer_nav --> 373 374 <footer id="site_footer"> 375 <div class="content_wrapper"> 376 <a href="/" title="Return to homepage"><img src="https://freakonomics.com/wp-content/themes/freakonomics_2021/images/logo_footer.png" alt=""></a> 377 <nav class="social_nav"> 378 <!--<a href="#subscribe" class="itunes"><span>itunes</span></a>--> 379 <a href="https://twitter.com/freakonomics" class="twitter" title="Twitter" target="_blank"><span>Twitter</span></a> 380 <a href="https://www.facebook.com/freakonomics/" class="facebook" title="Facebook" target="_blank"><span>Facebook</span></a> 381 </nav> 382 383<p>Freakonomics® is a registered service mark of Renbud Radio, LLC. All contents © Freakonomics. All rights reserved.</p> 384 385 386 387<p>As an Amazon Associate, Freakonomics may earn commissions from qualifying purchases made through links on this site.</p> 388 389 390 391<p><a href="/privacy-policy/">Privacy Policy</a> | <a href="/terms/">Terms of Service</a></p> 392 </div> 393 </footer><!-- end #site_footer --> 394 395 <div id="series_links_bg" onclick="wkd_close_series_links()"></div> 396 397 <div id="fre_cookie_modal"> 398 <p><!-- wp:paragraph --> 399<p>
399We have updated our Privacy Policy to clarify how we collect and process your personal data. By continuing to use this website, you acknowledge that you have read and agree to the updated <a href="/privacy-policy/">Privacy Policy</a>.</p> 400<!-- /wp:paragraph --></p> 401 <input type="button" id="wkd_cookie_button" onclick="wkd_set_cookie_note()" value="Accept"/> 402 </div>
vendor: 114 bytes, lines 402-404
402 403 404 <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script>
404<script> 405 $(document).ready( function() { 406 wkd_pop_cookie_note(); 407 } ); 408 </script>
408 409 410 <!-- Google tag (gtag.js) -->
vendor: 67 bytes, lines 410-411
410 411 <script async src="https://www.googletagmanager.com/gtag/js?id=
411G-4EN30QJZ1B
vendor: 15 bytes, lines 411-412
411"></script> 412
412<script> 413
vendor: 144 bytes, lines 413-417
413window.dataLayer = window.dataLayer || []; 414 function gtag(){dataLayer.push(arguments);} 415 gtag('js', new Date()); 416 417 gtag('config', '
417G-4EN30QJZ1B
vendor: 7 bytes, lines 417-418
417'); 418
418</script>
418 419 420
420<script>
vendor: 350 bytes, lines 420-426
420 421 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ 422 (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), 423 m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) 424 })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); 425 426 ga('create', '
426UA-21781166-1
vendor: 46 bytes, lines 426-429
426', 'auto'); 427 ga('send', 'pageview'); 428 429
429var wkd_track_outbound = function( url, type ) { 430 if ( !type ) 431 type = 'click'; 432 433 try { 434 ga('send', 'event', 'outbound', type, url, { 435 'transport': 'beacon', 436 'hitCallback': function(){window.open( url, '_blank' );} 437 }); 438 } catch( err ) { 439 } 440 window.open( url, '_blank' ); 441 } 442 443 </script>
443 444 445 446
446<script type="speculationrules"> 447{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/freakonomics_2021/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} 448</script>
vendor: 1 bytes, line 448
448
449<script type="text/javascript" src="https://freakonomics.com/wp-content/plugins/accordion-blocks/js/accordion-blocks.min.js?ver=1.5.0" id="pb-accordion-blocks-frontend-script-js"></script>
vendor: 1 bytes, line 449
449
450<script id="wp-emoji-settings" type="application/json"> 451{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://freakonomics.com/wp-includes/js/wp-emoji-release.min.js?ver=6.9.9"}} 452</script>
vendor: 1 bytes, line 452
452
453<script type="module"> 454/* <![CDATA[ */ 455/*! This file is auto-generated */ 456var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))}); 457//# sourceURL=https://freakonomics.com/wp-includes/js/wp-emoji-loader.min.js 458/* ]]> */ 459</script>
459 460 461
461<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"12f1d39bd4d64d2c9bc3badd95a23eda","spa":2}' crossorigin="anonymous"></script>
461 462</body> 463</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.