1<!DOCTYPE html><html lang="de-DE"><head><link rel="profile" href="http://gmpg.org/xfn/11"/><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes"><style>@font-face{font-family:'Knewave';font-weight:400;font-style:normal;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Knewave/400-normal/400-normal.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Knewave/400-normal/400-normal.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Knewave/400-normal/400-normal.ttf') format('truetype'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Knewave/400-normal/400-normal.svg#Knewave') format('svg'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Knewave/400-normal/400-normal.eot?#iefix') format('embedded-opentype')}@font-face{font-family:'Lato';font-weight:300;font-style:italic;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/300-italic/300-italic.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/300-italic/300-italic.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/300-italic/300-italic.ttf') format('truetype')}@font-face{font-family:'Lato';font-weight:400;font-style:italic;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-italic/400-italic.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-italic/400-italic.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-italic/400-italic.ttf') format('truetype')}@font-face{font-family:'Lato';font-weight:900;font-style:italic;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/900-italic/900-italic.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/900-italic/900-italic.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/900-italic/900-italic.ttf') format('truetype')}@font-face{font-family:'Lato';font-weight:300;font-style:normal;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/300-normal/300-normal.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/300-normal/300-normal.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/300-normal/300-normal.ttf') format('truetype')}@font-face{font-family:'Lato';font-weight:400;font-style:normal;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-normal/400-normal.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-normal/400-normal.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-normal/400-normal.ttf') format('truetype'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-normal/400-normal.svg#Lato') format('svg'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/400-normal/400-normal.eot?#iefix') format('embedded-opentype')}@font-face{font-family:'Lato';font-weight:900;font-style:normal;font-display:swap;src:url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/900-normal/900-normal.woff2') format('woff2'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/900-normal/900-normal.woff') format('woff'),url('https://www.brauunion.at/wp-content/uploads/fonts_cache/Lato/900-normal/900-normal.ttf') format('truetype')}</style><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
1<script>window.libaseApp={"ajaxurl":"https:\/\/www.brauunion.at\/wp-admin\/admin-ajax.php","is":{"single":false,"page":true,"paged":false,"home":false,"front_page":false,"category":false,"tag":false,"tax":false,"search":false,"archive":false,"404":false,"attachment":false},"postType":"page","currentUser":null};</script>
1 <link media="all" href="https://www.brauunion.at/wp-content/cache/autoptimize/1/css/autoptimize_fa388a2997b970d7296cda13d26a0122.css" rel="stylesheet"><title>Blog – Brauunion Ãsterreich</title><meta name="description" content="Lesen Sie die neuesten Beiträge der Brau Union Ãsterreich. Erfahren Sie mehr über Bierkultur und Innovationen in der Braubranche." /><link rel="canonical" href="https://www.brauunion.at/blog/" /><meta property="og:locale" content="de_DE" /><meta property="og:type" content="article" /><meta property="og:title" content="Blog – Brauunion Ãsterreich" /><meta property="og:description" content="Lesen Sie die neuesten Beiträge der Brau Union Ãsterreich. Erfahren Sie mehr über Bierkultur und Innovationen in der Braubranche." /><meta property="og:url" content="https://www.brauunion.at/blog/" /><meta property="og:site_name" content="Brauunion Ãsterreich" /><meta property="article:modified_time" content="2026-08-11T10:14:13+00:00" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Geschätzte Lesezeit" /><meta name="twitter:data1" content="3 Minuten" />
1<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brauunion.at\/blog\/","url":"https:\/\/www.brauunion.at\/blog\/","name":"Blog – Brauunion Ãsterreich","isPartOf":{"@id":"https:\/\/www.brauunion.at\/#website"},"datePublished":"2019-04-02T09:42:33+00:00","dateModified":"2026-08-11T10:14:13+00:00","description":"Lesen Sie die neuesten Beiträge der Brau Union Ãsterreich. Erfahren Sie mehr über Bierkultur und Innovationen in der Braubranche.","inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brauunion.at\/blog\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.brauunion.at\/#website","url":"https:\/\/www.brauunion.at\/","name":"Brauunion Ãsterreich","description":"Unsere österreichische Bierkultur.","publisher":{"@id":"https:\/\/www.brauunion.at\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brauunion.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.brauunion.at\/#organization","name":"Brau Union Ãsterreich","alternateName":"Brauunion Ãsterreich","url":"https:\/\/www.brauunion.at\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.brauunion.at\/#\/schema\/logo\/image\/","url":"https:\/\/www.brauunion.at\/wp-content\/uploads\/2025\/06\/BRAU_Logo_claim_rgb_gruen_RZ.png","contentUrl":"https:\/\/www.brauunion.at\/wp-content\/uploads\/2025\/06\/BRAU_Logo_claim_rgb_gruen_RZ.png","width":1588,"height":628,"caption":"Brau Union Ãsterreich"},"image":{"@id":"https:\/\/www.brauunion.at\/#\/schema\/logo\/image\/"}}]}</script>
1 <link rel='dns-prefetch' href='//polyfill.io' /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.brauunion.at/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.brauunion.at%2Fblog%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.brauunion.at/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.brauunion.at%2Fblog%2F&format=xml" /><style id="age-gate-custom-inline-css">:root{--ag-background-color: rgba(0,0,0,1);--ag-background-image: url(https://www.brauunion.at/wp-content/uploads/2019/04/gezapft_at_5-dunkler.jpg);--ag-background-image-position: center center;--ag-background-image-opacity: 1;--ag-form-background: rgba(0,0,0,1);--ag-text-color: #000000;--ag-blur: 5px;} 2/*# sourceURL=age-gate-custom-inline-css */</style><style id="age-gate-options-inline-css">:root{--ag-background-color: rgba(0,0,0,1);--ag-background-image: url(https://www.brauunion.at/wp-content/uploads/2019/04/gezapft_at_5-dunkler.jpg);--ag-background-image-position: center center;--ag-background-image-opacity: 1;--ag-form-background: rgba(0,0,0,1);--ag-text-color: #000000;--ag-blur: 5px;} 3/*# sourceURL=age-gate-options-inline-css */</style><link rel='stylesheet' id='borlabs-cookie-custom-css' href='https://www.brauunion.at/wp-content/cache/borlabs-cookie/1/borlabs-cookie-1-de.css?ver=3.4.2.2-169' media='all' /><style id="elementor-pro-custom-fonts-inline-css">@font-face { 4 font-family: 'Heineken Core'; 5 font-style: normal; 6 font-weight: normal; 7 font-display: auto; 8 src: url('https://www.brauunion.at/wp-content/uploads/2025/06/HEINEKEN-Core.woff') format('woff'); 9} 10@font-face { 11 font-family: 'Heineken Core'; 12 font-style: normal; 13 font-weight: 300; 14 font-display: auto; 15 src: url('https://www.brauunion.at/wp-content/uploads/2025/06/HEINEKEN-Core-Thin.woff') format('woff'); 16} 17@font-face { 18 font-family: 'Heineken Core'; 19 font-style: italic; 20 font-weight: normal; 21 font-display: auto; 22 src: url('https://www.brauunion.at/wp-content/uploads/2025/06/HEINEKEN-Core-Italic.woff') format('woff'); 23} 24@font-face { 25 font-family: 'Heineken Core'; 26 font-style: normal; 27 font-weight: 800; 28 font-display: auto; 29 src: url('https://www.brauunion.at/wp-content/uploads/2025/06/HEINEKEN-Core-ExtraBold.woff') format('woff'); 30} 31@font-face { 32 font-family: 'Heineken Core'; 33 font-style: normal; 34 font-weight: 700; 35 font-display: auto; 36 src: url('https://www.brauunion.at/wp-content/uploads/2025/06/HEINEKEN-Core-Bold.woff') format('woff'); 37} 38 39/*# sourceURL=elementor-pro-custom-fonts-inline-css */</style><link rel='stylesheet' id='elementor-frontend-css' href='https://www.brauunion.at/wp-content/uploads/elementor/css/custom-frontend.min.css?ver=1790165465' media='all' /><link rel='stylesheet' id='elementor-post-4069-css' href='https://www.brauunion.at/wp-content/uploads/elementor/css/post-4069.css?ver=1790165465' media='all' /><link rel='stylesheet' id='elementor-post-18-css' href='https://www.brauunion.at/wp-content/uploads/elementor/css/post-18.css?ver=1790165630' media='all' /><link rel='stylesheet' id='libase-typography-css' href='https://www.brauunion.at/wp-content/uploads/libase-typography.css?ver=1789656273' media='all' /><link rel='stylesheet' id='elementor-gf-local-roboto-css' href='https://www.brauunion.at/wp-content/uploads/elementor/google-fonts/css/roboto.css?ver=1752047805' media='all' /><link rel='stylesheet' id='elementor-gf-local-robotoslab-css' href='https://www.brauunion.at/wp-content/uploads/elementor/google-fonts/css/robotoslab.css?ver=1752047819' media='all' /><link rel="https://api.w.org/" href="https://www.brauunion.at/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.brauunion.at/wp-json/wp/v2/pages/18" /><link rel='shortlink' href='https://www.brauunion.at/?p=18' /><meta name="generator" content="Elementor 4.2.4; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto">
39<script data-borlabs-cookie-script-blocker-ignore>if ('0' === '1' && ('0' === '1' || '1' === '1')) { 40 window['gtag_enable_tcf_support'] = true; 41 } 42 window.dataLayer = window.dataLayer || []; 43 if (typeof gtag !== 'function') { 44 function gtag() { 45 dataLayer.push(arguments); 46 } 47 } 48 gtag('set', 'developer_id.dYjRjMm', true); 49 if ('0' === '1' || '1' === '1') { 50 if (window.BorlabsCookieGoogleConsentModeDefaultSet !== true) { 51 let getCookieValue = function (name) { 52 return document.cookie.match('(^|;)\\s*' + name + '\\s*=\\s*([^;]+)')?.pop() || ''; 53 }; 54 let consentsFromCookie = {}; 55 if (document.cookie.split('; ').some(c => c.startsWith('borlabs-cookie='))) { 56 let cookieValue = getCookieValue('borlabs-cookie-gcs'); 57 if (cookieValue !== '') { 58 consentsFromCookie = JSON.parse(decodeURIComponent(cookieValue)); 59 if (consentsFromCookie.cookie_version !== window.borlabsCookieConfig.settings.cookieVersion) { 60 consentsFromCookie = {}; 61 } else { 62 delete consentsFromCookie.cookie_version; 63 } 64 } 65 } 66 let defaultValues = { 67 'ad_storage': 'denied', 68 'ad_user_data': 'denied', 69 'ad_personalization': 'denied', 70 'analytics_storage': 'denied', 71 'functionality_storage': 'denied', 72 'personalization_storage': 'denied', 73 'security_storage': 'denied', 74 'wait_for_update': 500, 75 }; 76 gtag('consent', 'default', { ...defaultValues, ...consentsFromCookie }); 77 } 78 window.BorlabsCookieGoogleConsentModeDefaultSet = true; 79 let borlabsCookieConsentChangeHandler = function () { 80 window.dataLayer = window.dataLayer || []; 81 if (typeof gtag !== 'function') { function gtag(){dataLayer.push(arguments);} } 82 83 let getCookieValue = function (name) { 84 return document.cookie.match('(^|;)\\s*' + name + '\\s*=\\s*([^;]+)')?.pop() || ''; 85 }; 86 let consentsFromCookie = {}; 87 if (document.cookie.split('; ').some(c => c.startsWith('borlabs-cookie='))) { 88 let cookieValue = getCookieValue('borlabs-cookie-gcs'); 89 if (cookieValue !== '') { 90 consentsFromCookie = JSON.parse(decodeURIComponent(cookieValue)); 91 if (consentsFromCookie.cookie_version !== window.borlabsCookieConfig.settings.cookieVersion) { 92 consentsFromCookie = {}; 93 } 94 } 95 } 96 97 consentsFromCookie.analytics_storage = BorlabsCookie.Consents.hasConsent('google-analytics') ? 'granted' : 'denied'; 98 consentsFromCookie.cookie_version = window.borlabsCookieConfig.settings.cookieVersion; 99 100 BorlabsCookie.CookieLibrary.setCookie( 101 'borlabs-cookie-gcs', 102 JSON.stringify(consentsFromCookie), 103 BorlabsCookie.Settings.automaticCookieDomainAndPath.value ? '' : BorlabsCookie.Settings.cookieDomain.value, 104 BorlabsCookie.Settings.cookiePath.value, 105 BorlabsCookie.Cookie.getPluginCookie().expires, 106 BorlabsCookie.Settings.cookieSecure.value, 107 BorlabsCookie.Settings.cookieSameSite.value 108 ); 109 } 110 document.addEventListener('borlabs-cookie-consent-saved', borlabsCookieConsentChangeHandler); 111 document.addEventListener('borlabs-cookie-handle-unblock', borlabsCookieConsentChangeHandler); 112 } 113 if ('0' === '1') { 114 gtag("js", new Date()); 115 gtag("config", "G-G69B3G8D9W", {"anonymize_ip": true}); 116 117 (function (w, d, s, i) { 118 var f = d.getElementsByTagName(s)[0], 119 j = d.createElement(s); 120 j.async = true; 121 j.src =
122 "https://www.googletagmanager.com/gtag/js?id=" + i; 123 f.parentNode.insertBefore(j, f); 124 })(window, document, "script", "G-G69B3G8D9W"); 125 }</script>
125<script data-no-optimize="1" data-no-minify="1" data-cfasync="false" data-borlabs-cookie-script-blocker-ignore>(function () { 126 if ('0' === '1' && '1' === '1') { 127 window['gtag_enable_tcf_support'] = true; 128 } 129 window.dataLayer = window.dataLayer || []; 130 if (typeof window.gtag !== 'function') { 131 window.gtag = function () { 132 window.dataLayer.push(arguments); 133 }; 134 } 135 gtag('set', 'developer_id.dYjRjMm', true); 136 if ('1' === '1') { 137 let getCookieValue = function (name) { 138 return document.cookie.match('(^|;)\\s*' + name + '\\s*=\\s*([^;]+)')?.pop() || ''; 139 }; 140 const gtmRegionsData = '{{ google-tag-manager-cm-regional-defaults }}'; 141 let gtmRegions = []; 142 if (gtmRegionsData !== '\{\{ google-tag-manager-cm-regional-defaults \}\}') { 143 gtmRegions = JSON.parse(gtmRegionsData); 144 } 145 let defaultRegion = null; 146 for (let gtmRegionIndex in gtmRegions) { 147 let gtmRegion = gtmRegions[gtmRegionIndex]; 148 if (gtmRegion['google-tag-manager-cm-region'] === '') { 149 defaultRegion = gtmRegion; 150 } else { 151 gtag('consent', 'default', { 152 'ad_storage': gtmRegion['google-tag-manager-cm-default-ad-storage'], 153 'ad_user_data': gtmRegion['google-tag-manager-cm-default-ad-user-data'], 154 'ad_personalization': gtmRegion['google-tag-manager-cm-default-ad-personalization'], 155 'analytics_storage': gtmRegion['google-tag-manager-cm-default-analytics-storage'], 156 'functionality_storage': gtmRegion['google-tag-manager-cm-default-functionality-storage'], 157 'personalization_storage': gtmRegion['google-tag-manager-cm-default-personalization-storage'], 158 'security_storage': gtmRegion['google-tag-manager-cm-default-security-storage'], 159 'region': gtmRegion['google-tag-manager-cm-region'].toUpperCase().split(','), 160 'wait_for_update': 500, 161 }); 162 } 163 } 164 let consentsFromCookie = {}; 165 if (document.cookie.split('; ').some(c => c.startsWith('borlabs-cookie='))) { 166 let cookieValue = getCookieValue('borlabs-cookie-gcs'); 167 if (cookieValue !== '') { 168 consentsFromCookie = JSON.parse(decodeURIComponent(cookieValue)); 169 if (consentsFromCookie.cookie_version !== window.borlabsCookieConfig.settings.cookieVersion) { 170 consentsFromCookie = {}; 171 } else { 172 delete consentsFromCookie.cookie_version; 173 } 174 } 175 } 176 let defaultValues = { 177 'ad_storage': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-ad-storage'], 178 'ad_user_data': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-ad-user-data'], 179 'ad_personalization': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-ad-personalization'], 180 'analytics_storage': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-analytics-storage'], 181 'functionality_storage': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-functionality-storage'], 182 'personalization_storage': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-personalization-storage'], 183 'security_storage': defaultRegion === null ? 'denied' : defaultRegion['google-tag-manager-cm-default-security-storage'], 184 'wait_for_update': 500, 185 }; 186 gtag('consent', 'default', {...defaultValues, ...consentsFromCookie}); 187 gtag('set', 'ads_data_redaction', true); 188 } 189 190 if ('0' === '1') { 191 let url = new URL(window.location.href); 192 193 if ((url.searchParams.has('gtm_debug') && url.searchParams.get('gtm_debug') !== '') || document.cookie.indexOf('__TAG_ASSISTANT=') !== -1 || document.documentElement.hasAttribute('data-tag-assistant-present')) { 194 /* GTM block start */
vendor: 424 bytes, lines 194-199
194 195 (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 196 new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], 197 j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 198 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 199 })(window,document,'script','dataLayer','
199GTM-KK3X3X6
vendor: 20 bytes, lines 199-200
199'); 200
200/* GTM block end */ 201 } else { 202 /* GTM block start */ 203 (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 204 new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], 205 j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 206 'https://www.brauunion.at/wp-content/uploads/borlabs-cookie/' + i + '.js?ver=not-set-yet';f.parentNode.insertBefore(j,f); 207 })(window,document,'script','dataLayer','GTM-KK3X3X6'); 208 /* GTM block end */ 209 } 210 } 211 212 213 let borlabsCookieConsentChangeHandler = function () { 214 window.dataLayer = window.dataLayer || []; 215 if (typeof window.gtag !== 'function') { 216 window.gtag = function() { 217 window.dataLayer.push(arguments); 218 }; 219 } 220 221 let consents = BorlabsCookie.Cookie.getPluginCookie().consents; 222 223 if ('1' === '1') { 224 let gtmConsents = {}; 225 let customConsents = {}; 226 227 let services = BorlabsCookie.Services._services; 228 229 for (let service in services) { 230 if (service !== 'borlabs-cookie') { 231 customConsents['borlabs_cookie_' + service.replaceAll('-', '_')] = BorlabsCookie.Consents.hasConsent(service) ? 'granted' : 'denied'; 232 } 233 } 234 235 if ('0' === '1') { 236 gtmConsents = { 237 'analytics_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 238 'functionality_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 239 'personalization_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 240 'security_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 241 }; 242 } else { 243 gtmConsents = { 244 'ad_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 245 'ad_user_data': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 246 'ad_personalization': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 247 'analytics_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 248 'functionality_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 249 'personalization_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 250 'security_storage': BorlabsCookie.Consents.hasConsentForServiceGroup('statistics') === true ? 'granted' : 'denied', 251 }; 252 } 253 let cookieGtmConsents = {...gtmConsents}; 254 cookieGtmConsents.cookie_version = window.borlabsCookieConfig.settings.cookieVersion; 255 BorlabsCookie.CookieLibrary.setCookie( 256 'borlabs-cookie-gcs', 257 JSON.stringify(cookieGtmConsents), 258 BorlabsCookie.Settings.automaticCookieDomainAndPath.value ? '' : BorlabsCookie.Settings.cookieDomain.value, 259 BorlabsCookie.Settings.cookiePath.value, 260 BorlabsCookie.Cookie.getPluginCookie().expires, 261 BorlabsCookie.Settings.cookieSecure.value, 262 BorlabsCookie.Settings.cookieSameSite.value 263 ); 264 gtag('consent', 'update', {...gtmConsents, ...customConsents}); 265 } 266 267 268 for (let serviceGroup in consents) { 269 for (let service of consents[serviceGroup]) { 270 if (!window.BorlabsCookieGtmPackageSentEvents.includes(service) && service !== 'borlabs-cookie') { 271 window.dataLayer.push({ 272 event: 'borlabs-cookie-opt-in-' + service, 273 }); 274 window.BorlabsCookieGtmPackageSentEvents.push(service); 275 } 276 } 277 } 278 let afterConsentsEvent = document.createEvent('Event'); 279 afterConsentsEvent.initEvent('borlabs-cookie-google-tag-manager-after-consents', true, true); 280 document.dispatchEvent(afterConsentsEvent); 281 }; 282 window.BorlabsCookieGtmPackageSentEvents = []; 283 document.addEventListener('borlabs-cookie-consent-saved', borlabsCookieConsentChangeHandler); 284 document.addEventListener('borlabs-cookie-handle-unblock', borlabsCookieConsentChangeHandler); 285 })();</script>
285 <link rel="icon" href="https://www.brauunion.at/wp-content/uploads/2025/07/cropped-BRAU25-05750_CD_Redesign_Favicon-512_RZ-1-32x32.png" sizes="32x32" /><link rel="icon" href="https://www.brauunion.at/wp-content/uploads/2025/07/cropped-BRAU25-05750_CD_Redesign_Favicon-512_RZ-1-192x192.png" sizes="192x192" /><link rel="apple-touch-icon" href="https://www.brauunion.at/wp-content/uploads/2025/07/cropped-BRAU25-05750_CD_Redesign_Favicon-512_RZ-1-180x180.png" /><meta name="msapplication-TileImage" content="https://www.brauunion.at/wp-content/uploads/2025/07/cropped-BRAU25-05750_CD_Redesign_Favicon-512_RZ-1-270x270.png" /></head><body class="wp-singular page-template-default page page-id-18 wp-custom-logo wp-theme-brauunion elementor-default elementor-kit-4069 elementor-page elementor-page-18"> <a id="the-skip" href="#main" class="skip-link" style="display: none; position: fixed; z-index: 99999; top: 20px; left: 10px" >Enter drücken, um zum Inhalt zu springen</a><div class="page"><header class="header"><div class="container"><div class="row"><div class="col header--logo-col"> <a class="d-block" href="https://www.brauunion.at/" title="Brauunion Ãsterreich" id="logo_image"> <noscript><img width="300" height="119" src="https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-300x119.png" class="img-fluid header--logo" alt="Logo der Brau Union Ãsterreich" decoding="async" srcset="https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-300x119.png 300w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-1024x405.png 1024w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-768x304.png 768w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-1536x607.png 1536w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ.png 1588w" sizes="(max-width: 300px) 100vw, 300px" /></noscript><img src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20300%20119%22%3E%3C/svg%3E' width="300" height="119" data-src="https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-300x119.png" class="lazyload img-fluid header--logo" alt="Logo der Brau Union Ãsterreich" decoding="async" data-srcset="https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-300x119.png 300w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-1024x405.png 1024w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-768x304.png 768w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ-1536x607.png 1536w, https://www.brauunion.at/wp-content/uploads/2025/06/cropped-BRAU_Logo_claim_rgb_negativ_RZ.png 1588w" data-sizes="(max-width: 300px) 100vw, 300px" /> </a></div><div class="col header--nav-col d-flex flex-column justify-content-around text-right"><div class="header--top-bar d-none d-md-block"> <a href="https://presse.brauunion.at/Contact.aspx" 286 class="header--top-bar_tel d-inline-block" 287 target="_blank"> Press Contact </a><form class="d-inline-block header--top-bar__search" role="search" action="https://www.brauunion.at/"> <label id="header-search-label" for="search-field" class="sr-only"> Suche </label> <input 288 type="text" 289 tabindex="0" 290 id="search-field" 291 name="s" 292 role="search" 293 placeholder="Suche" 294 aria-labelledby="header-search-label" /> <button type="submit"> <span class="fas fa-search" aria-hidden="true"></span> <span class="sr-only">Search</span> </button></form><nav id="lang-switch-nav" class="d-inline-block header--top-bar__lang-nav"><ul id="menu-sprachen" class="d-flex list-unstyled"><li id="menu-item-2945" class="blog-id-1 mlp-language-nav-item menu-item menu-item-type-language menu-item-object-mlp_language mlp-current-language-item menu-item-2945"><a rel="alternate" href="https://www.brauunion.at/blog/">DE</a></li><li id="menu-item-2944" class="blog-id-2 mlp-language-nav-item menu-item menu-item-type-language menu-item-object-mlp_language menu-item-2944"><a rel="alternate" href="https://www.brauunion.at/en/">EN</a></li></ul></nav></div><div class="header--nav"> <a href="#mobile-nav" class="d-lg-none mobile-nav-toggle d-block ml-auto" style="text-indent:-9999px;" title="navigation"></a><nav class="header--nav__container d-none d-lg-block"><ul id="menu-hauptmenue" class="d-flex list-unstyled justify-content-end mb-0"><li id="menu-item-30" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30"><a href="https://www.brauunion.at/bierkultur/">Bierkultur</a></li><li id="menu-item-587" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-587">
294<a href="https://www.brauunion.at/unternehmen/" aria-expanded="false">Unternehmen</a><ul class="sub-menu"><li id="menu-item-6586" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6586"><a href="https://www.brauunion.at/unternehmen/vision-und-werte/">Vision und Werte</a></li><li id="menu-item-10559" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10559"><a href="https://www.brauunion.at/unternehmen/code-of-business-conduct/">Code of Business Conduct</a></li><li id="menu-item-10878" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10878"><a href="https://www.brauunion.at/unternehmen/verantwortungsbewusster-konsum/">Verantwortungsbewusster Konsum</a></li><li id="menu-item-9143" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9143"><a href="https://www.brauunion.at/unternehmen/management/">Management</a></li><li id="menu-item-591" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-591"><a href="https://www.brauunion.at/unternehmen/standorte/">Standorte</a></li><li id="menu-item-4686" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4686"><a href="https://www.brauunion.at/geschaeftsfelder/sponsoring/">Sponsoring</a></li><li id="menu-item-588" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-588"><a href="https://www.brauunion.at/unternehmen/geschichte/">Geschichte</a></li><li id="menu-item-12756" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12756"><a href="https://www.brauunion.at/unternehmen/wertschoepfung-in-oesterreich/">Wertschöpfung in Ãsterreich</a></li><li id="menu-item-3157" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3157"><a href="https://www.brauunion.at/unternehmen/braumuseum/">Gösser Braumuseum Leoben</a></li><li id="menu-item-2471" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2471"><a href="http://safety.brauunion.at/">BeSAFE</a></li></ul></li><li id="menu-item-32" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-32"><a href="https://www.brauunion.at/nachhaltigkeit/" aria-expanded="false">Nachhaltigkeit</a><ul class="sub-menu"><li id="menu-item-14233" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14233"><a href="https://www.brauunion.at/nachhaltigkeit/empco/">EmpCo</a></li></ul></li><li id="menu-item-2726" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2726"><a href="https://www.brauunion.at/unsere-biere/">Biere</a></li><li id="menu-item-2509" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2509"><a href="https://www.brauunion.at/unsere-cider/">Weinmischgetränke und Cider</a></li><li id="menu-item-1686" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1686"><a href="#" aria-expanded="false">Geschäftsfelder</a><ul class="sub-menu"><li id="menu-item-8067" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8067"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/">Gastronomie</a><ul class="sub-menu"><li id="menu-item-412" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/bestellservice-bezugsquellen/">Bestellservice & Bezugsquellen</a></li><li id="menu-item-4415" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4415"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/">Technischer Kundenservice</a><ul class="sub-menu"><li id="menu-item-4416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4416"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/">Konventionelle Schankanlagen</a><ul class="sub-menu"><li id="menu-item-819" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-819"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/ausschank-aus-kuehlraum/">
294Ausschank aus Kühlraum</a></li><li id="menu-item-474" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-474"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/coolflow-technology-cft/">Coolflow Technology (CFT)</a></li><li id="menu-item-821" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-821"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/bier-drive/">Bier Drive</a></li><li id="menu-item-820" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-820"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/ausschank-ueber-durchlaufkuehler/">Ausschank über Durchlaufkühler</a></li><li id="menu-item-823" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-823"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/david-technology/">David-Technologie</a></li><li id="menu-item-824" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-824"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/kuehlpult-ausschank/">Kühlpult-Ausschank</a></li></ul></li><li id="menu-item-4417" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4417"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/">Computer-Schankanlagen</a><ul class="sub-menu"><li id="menu-item-882" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-882"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/z1-smart-unlimited/">Z1 Smart Unlimited</a></li><li id="menu-item-880" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-880"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/z1-unlimited/">Z1 Unlimited</a></li><li id="menu-item-881" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-881"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/z1-unlimited-peripherie/">
294Z1 Unlimited Peripherie</a></li></ul></li><li id="menu-item-1378" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1378"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/eventausstattung/">Eventausstattung</a></li></ul></li><li id="menu-item-549" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-549"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/fragen-antworten/">Fragen & Antworten</a></li><li id="menu-item-1633" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1633"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/anfragen-stoerungen/">Anfrage & Störungsmeldungen</a></li><li id="menu-item-413" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-413"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/team-gastronomie/">Team Gastronomie</a></li></ul></li><li id="menu-item-414" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-414"><a href="https://www.brauunion.at/geschaeftsfelder/lebensmitteleinzelhandel/">Lebensmittelhandel</a></li></ul></li><li id="menu-item-1685" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1685"><a href="https://careers.theheinekencompany.com/Austria/?locale=de_DE">Karriere Offene Stellen</a></li><li id="menu-item-40" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-18 current_page_item menu-item-40"><a href="https://www.brauunion.at/blog/" aria-current="page">Blog</a></li></ul></nav><nav id="mobile-nav"><ul id="menu-hauptmenue-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30"><a href="https://www.brauunion.at/bierkultur/">Bierkultur</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-587"><a href="https://www.brauunion.at/unternehmen/" aria-expanded="false">Unternehmen</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6586"><a href="https://www.brauunion.at/unternehmen/vision-und-werte/">Vision und Werte</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10559"><a href="https://www.brauunion.at/unternehmen/code-of-business-conduct/">Code of Business Conduct</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10878"><a href="https://www.brauunion.at/unternehmen/verantwortungsbewusster-konsum/">Verantwortungsbewusster Konsum</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9143"><a href="https://www.brauunion.at/unternehmen/management/">Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-591"><a href="https://www.brauunion.at/unternehmen/standorte/">Standorte</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4686"><a href="https://www.brauunion.at/geschaeftsfelder/sponsoring/">Sponsoring</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-588"><a href="https://www.brauunion.at/unternehmen/geschichte/">Geschichte</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12756"><a href="https://www.brauunion.at/unternehmen/wertschoepfung-in-oesterreich/">Wertschöpfung in Ãsterreich</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3157"><a href="https://www.brauunion.at/unternehmen/braumuseum/">Gösser Braumuseum Leoben</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2471"><a href="http://safety.brauunion.at/">BeSAFE</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-32"><a href="https://www.brauunion.at/nachhaltigkeit/" aria-expanded="false">Nachhaltigkeit</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14233"><a href="https://www.brauunion.at/nachhaltigkeit/empco/">EmpCo</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2726"><a href="https://www.brauunion.at/unsere-biere/">Biere</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2509"><a href="https://www.brauunion.at/unsere-cider/">Weinmischgetränke und Cider</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1686"><a href="#" aria-expanded="false">Geschäftsfelder</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8067"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/">Gastronomie</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/bestellservice-bezugsquellen/">Bestellservice & Bezugsquellen</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4415"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/">Technischer Kundenservice</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4416"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/">Konventionelle Schankanlagen</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-819"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/ausschank-aus-kuehlraum/">
294Ausschank aus Kühlraum</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-474"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/coolflow-technology-cft/">Coolflow Technology (CFT)</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-821"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/bier-drive/">Bier Drive</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-820"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/ausschank-ueber-durchlaufkuehler/">Ausschank über Durchlaufkühler</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-823"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/david-technology/">David-Technologie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-824"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/konventionelle-schankanlagen/kuehlpult-ausschank/">Kühlpult-Ausschank</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4417"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/">Computer-Schankanlagen</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-882"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/z1-smart-unlimited/">Z1 Smart Unlimited</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-880"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/z1-unlimited/">Z1 Unlimited</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-881"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/computer-schankanlagen/z1-unlimited-peripherie/">
294Z1 Unlimited Peripherie</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1378"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/eventausstattung/">Eventausstattung</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-549"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/fragen-antworten/">Fragen & Antworten</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1633"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/anfragen-stoerungen/">Anfrage & Störungsmeldungen</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-413"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/team-gastronomie/">Team Gastronomie</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-414"><a href="https://www.brauunion.at/geschaeftsfelder/lebensmitteleinzelhandel/">Lebensmittelhandel</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1685"><a href="https://careers.theheinekencompany.com/Austria/?locale=de_DE">Karriere Offene Stellen</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-18 current_page_item menu-item-40"><a href="https://www.brauunion.at/blog/" aria-current="page">Blog</a></li></ul></nav><div class="d-none mobile-top-bar__container"><div class="mobile-top-bar"><div class="d-flex justify-content-between mb-3"> <a href="https://presse.brauunion.at/Contact.aspx" 295 class="header--top-bar_tel d-inline-block" 296 target="_blank"> Press Contact </a><div class="d-inline-block header--top-bar__lang-nav"><ul id="menu-sprachen-1" class="d-flex list-unstyled"><li class="blog-id-1 mlp-language-nav-item menu-item menu-item-type-language menu-item-object-mlp_language mlp-current-language-item menu-item-2945"><a rel="alternate" href="https://www.brauunion.at/blog/">DE</a></li><li class="blog-id-2 mlp-language-nav-item menu-item menu-item-type-language menu-item-object-mlp_language menu-item-2944"><a rel="alternate" href="https://www.brauunion.at/en/">EN</a></li></ul></div></div></div></div></div></div></div></div></header><div class="site-content"><main id="main" class="site-main"><article id="post-18" class="post-18 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="18" class="elementor elementor-18" data-elementor-post-type="page"><div class="elementor-element elementor-element-1b33a99 e-flex e-con-boxed e-con e-parent" data-id="1b33a99" data-element_type="container" data-e-type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-9561e26 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="9561e26" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Geschichten über Bierkultur, Tradition und Innovation.</h1></div></div><div class="elementor-element elementor-element-2697d35 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="2697d35" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span data-teams="true">Einblicke hinter die Kulissen der gröÃten Brauerei Ãsterreichs. Wir verbinden Leidenschaft und Tradition mit modernster Technik für beste Qualität.</span></p></div></div></div></div><div class="elementor-element elementor-element-d5e540c e-flex e-con-boxed e-con e-parent" data-id="d5e540c" data-element_type="container" data-e-type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-8f45a3b elementor-widget elementor-widget-li-widgets--blog-archive" data-id="8f45a3b" data-element_type="widget" data-e-type="widget" data-widget_type="li-widgets--blog-archive.default"><div class="elementor-widget-container"><section class="li-widgets--blog-archive"><div class="blog-archive__filters border-top-[1px] border-bottom-[1px] border-top-[#00561c] border-bottom-[#00561c] py-3 mb-4"><form 297 class="blog-archive__filter-form d-flex flex-wrap align-items-center" 298 method="get" 299 action="https://www.brauunion.at/blog/" 300 ><div class="blog-archive__filter blog-archive__filter--category mr-3 mb-2"> <label class="sr-only" for="blog-archive-category"> Kategorie wählen </label> <select 301 id="blog-archive-category" 302 name="blog_cat" 303 class="blog-archive__category-select" 304 ><option value=""> Alle Beiträge</option><option 305 value="1" 306 > Allgemein</option><option 307 value="16" 308 > Bierkultur & Trends</option><option 309 value="19" 310 > Brauereien & Regionen</option><option 311 value="20" 312 > Events & Genuss</option><option 313 value="17" 314 > Nachhaltigkeit & Innovationen & Auszeichnungen</option><option 315 value="18" 316 > Verantwortungsvoll genieÃen</option> </select></div><div class="blog-archive__filter blog-archive__filter--search flex-grow-1 mb-2"><div class="blog-archive__search-wrapper d-flex"> <label class="sr-only" for="blog-archive-search"> Suche </label> <input 317 type="search" 318 id="blog-archive-search" 319 name="blog_s" 320 class="blog-archive__search-input flex-grow-1" 321 placeholder="Tippe, um mit der Suche zu beginnenâ¦" 322 value="" 323 /> <button 324 type="submit" 325 class="blog-archive__search-button" 326 > Suche </button></div></div></form></div><div 327 class="blog-archive__content" 328 data-posts-per-page="6" 329 data-offset="9" 330 data-category="0" 331 data-search="" 332 ><div class="blog-archive__hero mb-5"><div class="row"><div class="col-lg-8 mb-4 mb-lg-0"><article class="lazyload blog-archive__hero-card blog-archive__hero-card--large" data-bg="https://www.brauunion.at/wp-content/uploads/2026/09/Schladminger-1024x768.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E);"> <a href="https://www.brauunion.at/blog/2026/09/28/tag-des-oesterreichischen-bieres-2026/" class="blog-archive__hero-link"><div class="blog-archive__hero-content"><div><div class="blog-archive__meta d-flex mb-2" style="justify-content: flex-start;"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date">
332 28. September 2026 </span></div><h2 class="blog-archive__title"> <span> 10 Jahre Tag des österreichischen Bieres: Warum seine Geschichte bis ins Mittelalter zurückgeht </span></h2><p class="blog-archive__excerpt"> Vom indonesischen Bintang bis zum italienischen Birra Moretti: Vier Marken zeigen, wie unterschiedlich Bierkultur schmecken kann â und wie regionale Wurzeln und internationale Vielfalt zusammenfinden.</p></div> <span class="blog-archive__read-more"> Artikel lesen â </span></div> </a></article></div><div class="col-lg-4 blog-archive__hero-side"><div class=""><article class="blog-archive__hero-card blog-archive__hero-card--small blog-archive__hero-card--small-primary"> <a href="https://www.brauunion.at/blog/2026/09/10/warum-bier-und-herbst-perfekt-zusammenpassen/" class="blog-archive__hero-link"><div class="blog-archive__hero-content"><div><div class="blog-archive__meta d-flex mb-2" style="justify-content: space-between;"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date"> 10. September 2026 </span></div><h2 class="blog-archive__title"> <span> Warum Bier und Herbst perfekt zusammenpassen: Von der Hopfenernte bis zum gemütlichen Biermoment </span></h2></div> <span class="blog-archive__read-more"> Artikel lesen â </span></div> </a></article></div><div class=""><article class="blog-archive__hero-card blog-archive__hero-card--small blog-archive__hero-card--small-secondary"> <a href="https://www.brauunion.at/blog/2026/08/07/internationaler-tag-des-bieres-2026/" class="blog-archive__hero-link"><div class="blog-archive__hero-content"><div><div class="blog-archive__meta d-flex mb-2" style="justify-content: space-between;"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date"> 07. August 2026 </span></div><h2 class="blog-archive__title"> <span> Internationaler Tag des Bieres: Eine Weltreise im Bierglas </span></h2></div> <span class="blog-archive__read-more"> Artikel lesen â </span></div> </a></article></div></div></div></div><div class="blog-archive__grid row" id="blog-archive-grid"><div class="col-md-4 mb-4"><article class="blog-archive__card"> <a href="https://www.brauunion.at/blog/2026/07/30/internationaler-tag-der-freundschaft/" class="blog-archive__card-image-link"><div 333 class="lazyload blog-archive__card-image" 334 data-bg="https://www.brauunion.at/wp-content/uploads/2026/07/ZI_201309_Gastro_001-768x512.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)" 335 ></div> </a><div class="blog-archive__card-content"><div class="blog-archive__meta d-flex mb-2"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date">
335 30. Juli 2026 </span></div><h3 class="blog-archive__title"> <a href="https://www.brauunion.at/blog/2026/07/30/internationaler-tag-der-freundschaft/"> Internationaler Tag der Freundschaft: Gemeinsam mit Bier anstoÃen </a></h3><p class="blog-archive__excerpt"> Am 30. Juli wird der Internationale Tag der Freundschaft gefeiert. Ein guter Anlass, gemeinsam anzustoÃen â im Gastgarten, beim Grillabend oder bei einem Biererlebnis mit Freund:innen.</p> <a href="https://www.brauunion.at/blog/2026/07/30/internationaler-tag-der-freundschaft/" class="blog-archive__read-more"> Artikel lesen â </a></div></article></div><div class="col-md-4 mb-4"><article class="blog-archive__card"> <a href="https://www.brauunion.at/blog/2026/07/20/tradition-trifft-innovation/" class="blog-archive__card-image-link"><div 336 class="lazyload blog-archive__card-image" 337 data-bg="https://www.brauunion.at/wp-content/uploads/2026/07/Tradition-768x512.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)" 338 ></div> </a><div class="blog-archive__card-content"><div class="blog-archive__meta d-flex mb-2"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date">
338 20. Juli 2026 </span></div><h3 class="blog-archive__title"> <a href="https://www.brauunion.at/blog/2026/07/20/tradition-trifft-innovation/"> Tradition trifft Innovation: So sieht die Zukunft des Bierbrauens aus </a></h3><p class="blog-archive__excerpt"> Tradition und Innovation schlieÃen einander beim Bierbrauen nicht aus. Vor allem neue Technologien in der Produktion und veränderte Konsumgewohnheiten prägen die Zukunft â ohne die jahrhundertealte Braukunst aus den Augen zu verlieren.</p> <a href="https://www.brauunion.at/blog/2026/07/20/tradition-trifft-innovation/" class="blog-archive__read-more"> Artikel lesen â </a></div></article></div><div class="col-md-4 mb-4"><article class="blog-archive__card"> <a href="https://www.brauunion.at/blog/2026/06/30/warum-radler-und-leichtbier-immer-beliebter-werden/" class="blog-archive__card-image-link"><div 339 class="lazyload blog-archive__card-image" 340 data-bg="https://www.brauunion.at/wp-content/uploads/2026/06/ZI_201309_Grillen_003-768x512.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)" 341 ></div> </a><div class="blog-archive__card-content"><div class="blog-archive__meta d-flex mb-2"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date"> 30. Juni 2026 </span></div><h3 class="blog-archive__title"> <a href="https://www.brauunion.at/blog/2026/06/30/warum-radler-und-leichtbier-immer-beliebter-werden/"> Sommerbier im Trend: Warum Radler und Leichtbier immer beliebter werden </a></h3><p class="blog-archive__excerpt"> Radler, Leichtbier und alkoholfreie Sorten liegen im Trend. Warum viele Ãsterreicher:innen im Sommer zu den leichteren Bier-Varianten greifen und welche Sorten besonders beliebt sind.</p> <a href="https://www.brauunion.at/blog/2026/06/30/warum-radler-und-leichtbier-immer-beliebter-werden/" class="blog-archive__read-more"> Artikel lesen â </a></div></article></div><div class="col-md-4 mb-4"><article class="blog-archive__card"> <a href="https://www.brauunion.at/blog/2026/06/16/warum-bier-und-fussball-zusammengehoeren/" class="blog-archive__card-image-link"><div 342 class="lazyload blog-archive__card-image" 343 data-bg="https://www.brauunion.at/wp-content/uploads/2026/06/Fussballbild_1-768x622.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)" 344 ></div> </a><div class="blog-archive__card-content"><div class="blog-archive__meta d-flex mb-2"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date"> 16. Juni 2026 </span></div><h3 class="blog-archive__title"> <a href="https://www.brauunion.at/blog/2026/06/16/warum-bier-und-fussball-zusammengehoeren/"> FuÃball-WM: Warum Bier und FuÃball zusammengehören </a></h3><p class="blog-archive__excerpt"> FuÃball und Bier gehören in Ãsterreich für viele zusammen â ob beim Public Viewing, nach dem Training oder daheim mit Freund:innen. Warum das auch viel mit Bierkultur zu tun hat.</p> <a href="https://www.brauunion.at/blog/2026/06/16/warum-bier-und-fussball-zusammengehoeren/" class="blog-archive__read-more"> Artikel lesen â </a></div></article></div><div class="col-md-4 mb-4"><article class="blog-archive__card"> <a href="https://www.brauunion.at/blog/2026/06/02/warum-bier-perfekt-zur-grillerei-passt/" class="blog-archive__card-image-link"><div 345 class="lazyload blog-archive__card-image" 346 data-bg="https://www.brauunion.at/wp-content/uploads/2026/06/BKB23_05_Feuerdorf_@vogus_080-768x512.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)" 347 ></div> </a><div class="blog-archive__card-content"><div class="blog-archive__meta d-flex mb-2"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date"> 02. Juni 2026 </span></div><h3 class="blog-archive__title"> <a href="https://www.brauunion.at/blog/2026/06/02/warum-bier-perfekt-zur-grillerei-passt/"> Grill an, Bier auf: Warum Bier perfekt zur Grillerei passt </a></h3><p class="blog-archive__excerpt"> Ob als Begleitung zu Gegrilltem, Zutat in Marinaden oder alkoholfreie Erfrischung: Bier gehört für viele Ãsterreicher:innen fix zur Grillsaison â und passt geschmacklich zu weit mehr als nur Fleisch.</p> <a href="https://www.brauunion.at/blog/2026/06/02/warum-bier-perfekt-zur-grillerei-passt/" class="blog-archive__read-more"> Artikel lesen â </a></div></article></div><div class="col-md-4 mb-4"><article class="blog-archive__card"> <a href="https://www.brauunion.at/blog/2026/05/08/wie-die-oesterreicherinnen-bier-trinken/" class="blog-archive__card-image-link"><div 348 class="lazyload blog-archive__card-image" 349 data-bg="https://www.brauunion.at/wp-content/uploads/2026/05/PU_201603_Gastgarten_02-768x512.jpg" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)" 350 ></div> </a><div class="blog-archive__card-content"><div class="blog-archive__meta d-flex mb-2"> <span class="blog-archive__category-badge"> Allgemein </span> <span class="blog-archive__date">
350 08. Mai 2026 </span></div><h3 class="blog-archive__title"> <a href="https://www.brauunion.at/blog/2026/05/08/wie-die-oesterreicherinnen-bier-trinken/"> Zahlen zum AnstoÃen: Wie die Ãsterreicher:innen ihr Bier trinken </a></h3><p class="blog-archive__excerpt"> Märzen führt weiterhin die Beliebtheitsskala an, doch auch Bio- und alkoholfreie Biere holen auf. Der Bierkulturbericht 2025 zeigt, wie wichtig Regionalität, bewusster Konsum und gesellige Genussmomente für Ãsterreichs Bierkultur sind.</p> <a href="https://www.brauunion.at/blog/2026/05/08/wie-die-oesterreicherinnen-bier-trinken/" class="blog-archive__read-more"> Artikel lesen â </a></div></article></div></div></div><div class="blog-archive__load-more-wrapper text-center mt-4"> <button 351 type="button" 352 class="blog-archive__load-more" 353 > Mehr Beiträge laden </button></div></section></div></div></div></div></div></div></article></main></div><footer class="footer"><div class="footer--main"><div class="container"><div class="row"><div class="col-lg-3 col-sm-4 col-6 order-0 mb-5 mb-lg-0"> <a href="https://www.brauunion.at/" title="Brauunion Ãsterreich" class="d-block mb-5"> <noscript><img src="https://www.brauunion.at/wp-content/uploads/2025/06/BRAU_Logo_partofHeineken_rgb_negativ_RZ.png" 354 alt="Logo Brauunion" class="img-fluid"></noscript><img src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.brauunion.at/wp-content/uploads/2025/06/BRAU_Logo_partofHeineken_rgb_negativ_RZ.png" 355 alt="Logo Brauunion" class="lazyload img-fluid"> </a></div><div class="col-lg-6 order-1 order-lg-0"><nav class="footer--nav"><ul id="menu-footer" class="list-unstyled"><li id="menu-item-1207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1207"><a>Presse</a><ul class="sub-menu"><li id="menu-item-1208" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1208"><a href="http://presse.brauunion.at/News.aspx">Pressemeldungen</a></li><li id="menu-item-1212" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1212"><a href="http://presse.brauunion.at/Contact.aspx">Medienkontakt</a></li></ul></li><li id="menu-item-1216" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1216"><a href="https://www.brauunion.at/kontakt/">Kontakt</a><ul class="sub-menu"><li id="menu-item-1674" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1674"><a href="https://www.brauunion.at/kontakt/">Brau Union Ãsterreich AG</a></li><li id="menu-item-92" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-92"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/team-gastronomie/">Team Gastronomie</a></li><li id="menu-item-2180" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2180"><a href="https://www.brauunion.at/geschaeftsfelder/lebensmitteleinzelhandel/">Team Lebensmittelhandel</a></li><li id="menu-item-3455" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3455"><a href="https://www.brauunion.at/geschaeftsfelder/gastronomie/technischer-kundenservice/anfragen-stoerungen/">Team Schankservice</a></li><li id="menu-item-4687" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4687"><a href="https://www.brauunion.at/geschaeftsfelder/sponsoring/">Sponsoring</a></li></ul></li><li id="menu-item-1214" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1214"><a href="https://careers.theheinekencompany.com/Austria/?locale=de_DE">Karriere <span class="sr-only">Offene Stellen</span></a><ul class="sub-menu"><li id="menu-item-6342" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6342"><a href="https://careers.theheinekencompany.com/Austria/go/Austria-Graduate-Programmes-DE/5111201/">Lehrlinge</a></li></ul></li><li id="menu-item-80" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-80"><a href="https://www.eazle.at">eazle Bestell- und Serviceplattform</a></li><li id="menu-item-2179" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2179"><a href="https://www.brauunion.at/export/">Export</a></li><li id="menu-item-3873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3873"><a href="https://www.brauunion.at/agb/">AGB</a></li><li id="menu-item-81" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-81"><a href="https://www.brauunion.at/impressum/">Impressum</a></li><li id="menu-item-4621" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4621"><a href="https://www.brauunion.at/datenschutz/">Datenschutz</a></li><li id="menu-item-11486" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11486"><a href="https://www.brauunion.at/barrierefreiheit/">Barrierefreiheit</a></li><li id="menu-item-13731" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-13731"><a href="https://www.moderationmatters.com/">Alkohol & Gesundheit</a></li></ul></nav></div><div class="col-lg-3 order-2 order-sm-0 col-6 offset-sm-2 offset-lg-0"><div class="h5 text-uppercase mb-3 social-nav--header"> <span class="d-none d-sm-block">Social Media</span><ul class="footer--social-nav list-unstyled mt-5 mt-sm-0"><li> <a href="https://www.facebook.com/brauunionoesterreich" title="Facebook" 356 target="_blank"> <span class="fab fa-facebook"></span> </a></li><li> <a href="https://www.youtube.com/user/BrauUnionAT" title="YouTube" 357 target="_blank"> <span class="fab fa-youtube"></span> </a></li><li> <a href="https://www.instagram.com/brauunionoesterreich/" title="Instagram" 358 target="_blank"> <span class="fab fa-instagram"></span> </a></li><li> <a href="https://www.linkedin.com/company/brau-union-oesterreich/" title="LinkedIn" 359 target="_blank"> <span class="fab fa-linkedin"></span> </a></li></ul></div></div></div></div></div><div class="footer--bottom-bar"> <a href="#" title="back to top button"><button class="btn-to-top" id="to-the-top-button" title="back to top button" tabindex="0"></button></a><div class="container text-center"><ul id="menu-footer-bottom" class="list-unstyled footer--bottom-nav"><li id="menu-item-2105" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2105"><a target="_blank" href="https://www.jack-coleman.com/">Made with ⤠by Werbeagentur Jack Coleman</a></li></ul></div></div></footer></div> <template id="tmpl-age-gate" class=""><div class="age-gate-wrapper"><div class="age-gate-loader"> <svg version="1.1" id="L5" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 100 100" enable-background="new 0 0 0 0" xml:space="preserve"> <circle fill="currentColor" stroke="none" cx="6" cy="50" r="6"> <animateTransform attributeName="transform" dur="1s" type="translate" values="0 15 ; 0 -15;
359 0 15" repeatCount="indefinite" begin="0.1"/> </circle> <circle fill="currentColor" stroke="none" cx="30" cy="50" r="6"> <animateTransform attributeName="transform" dur="1s" type="translate" values="0 10 ; 0 -10; 0 10" repeatCount="indefinite" begin="0.2"/> </circle> <circle fill="currentColor" stroke="none" cx="54" cy="50" r="6"> <animateTransform attributeName="transform" dur="1s" type="translate" values="0 5 ; 0 -5; 0 5" repeatCount="indefinite" begin="0.3"/> </circle> </svg></div><div class="age-gate-background-color"></div><div class="age-gate-background"></div><div class="age-gate" role="dialog" aria-modal="true" aria-label="Verify you are over %s years of age?"><form method="post" class="age-gate-form"><div class="age-gate-heading"></div><p class="age-gate-subheadline"></p><div class="age-gate-fields"><p class="age-gate-challenge"> Sind Sie schon über 16?</p><div class="age-gate-buttons"> <button type="submit" class="age-gate-submit age-gate-submit-yes" data-submit="yes" value="1" name="age_gate[confirm]">Ja</button> <button class="age-gate-submit age-gate-submit-no" data-submit="no" value="0" name="age_gate[confirm]" type="submit">Nein</button></div></div> <input type="hidden" name="age_gate[age]" value="h5geDq0s0CamKrqApzUcBA==" /> <input type="hidden" name="age_gate[lang]" value="de" /> <input type="hidden" name="age_gate[confirm]" /><div class="age-gate-errors"></div><div class="age-gate-additional-information"><p>Um diese Seite zu sehen, müssen Sie bestätigen, dass Sie über 16 Jahre alt sind.</p></div></form></div></div> </template>
359<script type="speculationrules">{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/brauunion/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}</script>
359
359<script id="wp-importmap" type="importmap">{"imports":{"borlabs-cookie-core":"https://www.brauunion.at/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie.min.js?ver=3.4.2.2"}}</script>
359
359<script data-cfasync="false" data-no-minify="1" data-no-optimize="1" id="borlabs-cookie-core-js-module" src="https://www.brauunion.at/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie.min.js?ver=3.4.2.2" type="module"></script>
359
359<script id="borlabs-cookie-legacy-backward-compatibility-js-module" src="https://www.brauunion.at/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie-legacy-backward-compatibility.min.js?ver=3.4.2.2" type="module"></script>
359 <div data-nosnippet data-borlabs-cookie-consent-required='true' id='BorlabsCookieBox'></div><div id='BorlabsCookieWidget' class='brlbs-cmpnt-container'></div>
359<script>( () => { 360 const lazyloadRunObserver = () => { 361 const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); 362 const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { 363 entries.forEach( ( entry ) => { 364 if ( entry.isIntersecting ) { 365 let lazyloadBackground = entry.target; 366 if( lazyloadBackground ) { 367 lazyloadBackground.classList.add( 'e-lazyloaded' ); 368 } 369 lazyloadBackgroundObserver.unobserve( entry.target ); 370 } 371 }); 372 }, { rootMargin: '200px 0px 200px 0px' } ); 373 lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { 374 lazyloadBackgroundObserver.observe( lazyloadBackground ); 375 } ); 376 }; 377 const events = [ 378 'DOMContentLoaded', 379 'elementor/lazyload/observe', 380 ]; 381 events.forEach( ( event ) => { 382 document.addEventListener( event, lazyloadRunObserver ); 383 } ); 384 } )();</script>
384 <noscript><style>.lazyload{display:none;}</style></noscript>
384<script data-noptimize="1">window.lazySizesConfig=window.lazySizesConfig||{};window.lazySizesConfig.loadMode=1;</script>
384<script async data-noptimize="1" src='https://www.brauunion.at/wp-content/plugins/autoptimize/classes/external/js/lazysizes.min.js?ao_version=3.1.15.1'></script>
384
384<script id="age-gate-focus-js-extra">var agfocus = {"focus":null,"elements":[".age-gate"]}; 385//# sourceURL=age-gate-focus-js-extra</script>
385
385<script id="age-gate-focus-js" src="https://www.brauunion.at/wp-content/plugins/age-gate/dist/focus.js?ver=3.7.3"></script>
385
385<script id="jquery-core-js" src="https://www.brauunion.at/wp-includes/js/jquery/jquery.min.js?ver=3.7.1"></script>
385
385<script id="jquery-migrate-js" src="https://www.brauunion.at/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1"></script>
385
385<script id="elementor-webpack-runtime-js" src="https://www.brauunion.at/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=4.2.4"></script>
385
385<script id="elementor-frontend-modules-js-before">(function() { 386 const allFbWidgets = document.querySelectorAll('div.elementor-widget[data-widget_type^="facebook"]'); 387 for (let fb of allFbWidgets) { 388 fb.dataset.widget_type = 'brlabs_' + fb.dataset.widget_type; 389 } 390})(); 391(function() { 392 const allYtWidgets = document.querySelectorAll('div.elementor-widget-video[data-widget_type^="video."][data-settings*="youtube_url"]'); 393 for (let yt of allYtWidgets) { 394 if (yt.dataset.brlbsUnblocked === 'true') { 395 continue; 396 } 397 yt.dataset.widget_type = 'brlbs_' + yt.dataset.widget_type; 398 yt.dataset.settings = yt.dataset.settings.replace('show_image_overlay', 'brlbs_dont_show_image_overlay'); 399 } 400})(); 401(function() { 402 window.addEventListener( 'elementor/frontend/init', function() { 403 let first = true; 404 elementorFrontend.hooks.addAction('frontend/element_ready/global', () => { 405 if (first === true) { 406 first = false; 407 const allYoutubeBgs = document.querySelectorAll('[data-brlbs-elementor-bg-video-yt="true"]'); 408 if (allYoutubeBgs.length > 0) { 409 const ytApiReadyOriginal = elementorFrontend.utils.youtube.onApiReady; 410 let waitingYtCounter = 0; 411 elementorFrontend.utils.youtube.onApiReady = (callback) => { 412 document.addEventListener('brlbs_elementor_bgVideo_yt_unblocked', () => { 413 ytApiReadyOriginal.call(elementorFrontend.utils.youtube, callback); 414 }); 415 if (++waitingYtCounter === allYoutubeBgs.length) { 416 elementorFrontend.utils.youtube.onApiReady = ytApiReadyOriginal; 417 window.brlbsElementorBgVideoYtUnblockReady = { state: true }; 418 } 419 } 420 } 421 422 const allVimeoBgs = document.querySelectorAll('[data-brlbs-elementor-bg-video-vimeo="true"]'); 423 if (allVimeoBgs.length > 0) { 424 const vimeoApiReadyOriginal = elementorFrontend.utils.vimeo.onApiReady; 425 let waitingVimeoCounter = 0; 426 elementorFrontend.utils.vimeo.onApiReady = (callback) => { 427 document.addEventListener('brlbs_elementor_bgVideo_vimeo_unblocked', () => { 428 vimeoApiReadyOriginal.call(elementorFrontend.utils.vimeo, callback); 429 }); 430 if (++waitingVimeoCounter === allVimeoBgs.length) { 431 elementorFrontend.utils.vimeo.onApiReady = vimeoApiReadyOriginal; 432 window.brlbsElementorBgVideoVimeoUnblockReady = { state: true }; 433 } 434 } 435 } 436 } 437 }); 438 }); 439})(); 440//# sourceURL=elementor-frontend-modules-js-before</script>
440
440<script id="elementor-frontend-modules-js" src="https://www.brauunion.at/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=4.2.4"></script>
440
440<script id="jquery-ui-core-js-before">jQuery.uiBackCompat = true; 441//# sourceURL=jquery-ui-core-js-before</script>
441
441<script id="jquery-ui-core-js" src="https://www.brauunion.at/wp-includes/js/jquery/ui/core.min.js?ver=1.14.2"></script>
441
441<script id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Auf Facebook teilen","shareOnX":"Auf X teilen","pinIt":"Anheften","download":"Download","downloadImage":"Bild downloaden","fullscreen":"Vollbild","zoom":"Zoom","share":"Teilen","playVideo":"Video abspielen","previous":"Zur\u00fcck","next":"Weiter","close":"Schlie\u00dfen","a11yCarouselPrevSlideMessage":"Vorheriger Slide","a11yCarouselNextSlideMessage":"N\u00e4chster Slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":600,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobil Hochformat","value":599,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobil Querformat","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Hochformat","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Querformat","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Breitbild","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":true},"version":"4.2.4","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"e_panel_promotions":true,"theme_builder_v2":true,"nested-elements":true,"global_classes_should_enforce_capabilities":true,"e_variables":true,"e_opt_in_v4_page":true,"e_components":true,"e_interactions":true,"e_widget_creation":true,"import-export-customization":true,"e_pro_atomic_form":true,"e_pro_collection_loop":true,"e_pro_variables":true,"e_pro_interactions":true},"urls":{"assets":"https:\/\/www.brauunion.at\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/www.brauunion.at\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/www.brauunion.at\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"76a1a90072","atomicFormsSendForm":"52451f5cf3"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"viewport_mobile":"599","active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":18,"title":"Blog%20%E2%80%93%20Brauunion%20%C3%96sterreich","excerpt":"","featuredImage":false}}; 442//# sourceURL=elementor-frontend-js-before</script>
442
442<script id="elementor-frontend-js" src="https://www.brauunion.at/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=4.2.4"></script>
442
442<script id="li-elementor-widget-li-widgets--management-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/Management/script.js?ver=7.1.2"></script>
442
442<script id="fluentform-elementor-js-extra">var fluentformElementor = {"adminUrl":"https://www.brauunion.at/wp-admin/admin.php"}; 443//# sourceURL=fluentform-elementor-js-extra</script>
443
443<script id="fluentform-elementor-js" src="https://www.brauunion.at/wp-content/plugins/fluentform/assets/js/fluent-forms-elementor-widget.js?ver=6.2.14"></script>
443
443<script id="li-widgets--posts-archive-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/PostsArchive/assets/scripts/li-widgets--posts-archive.js?ver=1790662512"></script>
443
443<script id="li-widgets--blog-archive-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/BlogArchive/assets/scripts/li-widgets--blog-archive.js?ver=1790662512"></script>
443
443<script id="slick-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/ShowcaseSlider/assets/vendor/slick/slick.min.js?ver=1790662512"></script>
443
443<script id="li-widgets--showcase-slider-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/ShowcaseSlider/assets/scripts/li-widgets--showcase-slider.js?ver=1790662512"></script>
443
443<script id="li-widgets--merchant-table-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/MerchantTable/assets/scripts/li-widgets--merchant-table.js?ver=1790662512"></script>
443
443<script id="li-widgets--svg__lottie-js" src="https://www.brauunion.at/wp-content/themes/brauunion/src/Elementor/Widgets/SVGAnimation/vendor/lottie/lottie.min.js?ver=1790662512"></script>
443
443<script id="age-gate-all-js-extra">var age_gate_common = {"cookies":"Ihr Browser akzeptiert keine Cookies. Das kann zu Problemen bei der Nutzung dieser Seite f\u00fchren. ","simple":""}; 444//# sourceURL=age-gate-all-js-extra</script>
444
444<script id="age-gate-all-js" src="https://www.brauunion.at/wp-content/plugins/age-gate/dist/all.js?ver=3.7.3"></script>
444
444<script id="wp-hooks-js" src="https://www.brauunion.at/wp-includes/js/dist/hooks.min.js?ver=f0f188028580e8dc1255"></script>
444
444<script id="wp-i18n-js" src="https://www.brauunion.at/wp-includes/js/dist/i18n.min.js?ver=1dfe7db3940c23ea9216"></script>
444
444<script id="wp-i18n-js-after">wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); 445//# sourceURL=wp-i18n-js-after</script>
445
445<script id="swv-js" src="https://www.brauunion.at/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.1.7"></script>
445
445<script id="contact-form-7-js-translations">( function( domain, translations ) { 446 var localeData = translations.locale_data[ domain ] || translations.locale_data.messages; 447 localeData[""].domain = domain; 448 wp.i18n.setLocaleData( localeData, domain ); 449} )( "contact-form-7", {"translation-revision-date":"2026-09-12 02:13:12+0000","generator":"GlotPress\/4.1.0","domain":"messages","locale_data":{"messages":{"":{"domain":"messages","plural-forms":"nplurals=2; plural=n != 1;","lang":"de"},"This contact form is placed in the wrong place.":["Dieses Kontaktformular wurde an der falschen Stelle platziert."],"Error:":["Fehler:"]}},"comment":{"reference":"includes\/js\/index.js"}} ); 450//# sourceURL=contact-form-7-js-translations</script>
450
450<script id="contact-form-7-js-before">var wpcf7 = { 451 "api": { 452 "root": "https:\/\/www.brauunion.at\/wp-json\/", 453 "namespace": "contact-form-7\/v1" 454 } 455}; 456//# sourceURL=contact-form-7-js-before</script>
456
456<script id="contact-form-7-js" src="https://www.brauunion.at/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.1.7"></script>
456
456<script id="cf7apps-honeypot-refill-js-extra">var cf7appsHoneypotRefill = {"forceRefillOnInit":""}; 457//# sourceURL=cf7apps-honeypot-refill-js-extra</script>
457
457<script id="cf7apps-honeypot-refill-js" src="https://www.brauunion.at/wp-content/plugins/contact-form-7-honeypot/legacy-honeypot/includes/js/honeypot-refill.js?ver=3.7.1"></script>
457
457<script data-borlabs-cookie-script-blocker-handle="polyfill-io" data-borlabs-cookie-script-blocker-id="tagmanager" type='text/template' id="polyfill-io-js" data-borlabs-cookie-script-blocker-src="https://polyfill.io/v3/polyfill.min.js?ver=7.1.2"></script>
457<script id="libase-bootstrap-js" src="https://www.brauunion.at/wp-content/themes/brauunion/assets/vendor/bootstrap/bootstrap.min.js?ver=1790662512"></script>
457
457<script id="libase-fontawesome-js" src="https://www.brauunion.at/wp-content/themes/brauunion/assets/vendor/font-awesome/all.js?ver=1790662512"></script>
457
457<script id="menu-aim-js" src="https://www.brauunion.at/wp-content/themes/brauunion/assets/vendor/menuaim/jquery.menu-aim.js?ver=1790662512"></script>
457
457<script id="mmenu-js" src="https://www.brauunion.at/wp-content/themes/brauunion/assets/vendor/mmenu/mmenu.js?ver=1790662512"></script>
457
457<script id="libase-script-js" src="https://www.brauunion.at/wp-content/themes/brauunion/assets/js/script.js?ver=1790662512"></script>
457
457<script id="downloads-filter-js" src="https://www.brauunion.at/wp-content/themes/brauunion/assets/js/downloads-filter.js?ver=1.0"></script>
457
457<script id="dflip-script-js" src="https://www.brauunion.at/wp-content/plugins/3d-flipbook-dflip-lite/assets/js/dflip.min.js?ver=2.4.37"></script>
457
457<script data-no-optimize="1" data-no-minify="1" data-cfasync="false" id="borlabs-cookie-config-js" src="https://www.brauunion.at/wp-content/cache/borlabs-cookie/1/borlabs-cookie-config-de.json.js?ver=3.4.2.2-175"></script>
457
457<script data-no-optimize="1" data-no-minify="1" data-cfasync="false" id="borlabs-cookie-prioritize-js" src="https://www.brauunion.at/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie-prioritize.min.js?ver=3.4.2.2"></script>
457
457<script id="li-bafg-extension-plugin-js-extra">var classesSelection = ["test","elementor-image-carousel-wrapper","beer-brands-custom","swiper-start","unternehmer_slider"]; 458//# sourceURL=li-bafg-extension-plugin-js-extra</script>
458
458<script id="li-bafg-extension-plugin-js" src="https://www.brauunion.at/wp-content/plugins/li-swiper-bafg-extension/src/assets/js/script.js?ver=1.0"></script>
458
458<script id="age-gate-js-extra">var age_gate = {"cookieDomain":"","cookieName":"age_gate","age":"16","css":"v2","userAgents":[],"switchTitle":"","rechallenge":"1","error":"Du bist nicht alt genug, um diesen Inhalt zu sehen","generic":"Ein Fehler ist aufgetreten, bitte versuche es erneut.","uri":"https://www.brauunion.at/wp-json/age-gate/v3/check","useLocalStorage":"","customTitle":"Altersabfrage - Brauunion \u00d6sterreich","fallback":"https://www.brauunion.at/wp-admin/admin-ajax.php"}; 459//# sourceURL=age-gate-js-extra</script>
459
459<script id="age-gate-js" src="https://www.brauunion.at/wp-content/plugins/age-gate/dist/age-gate.js?ver=3.7.3"></script>
459
459<script data-borlabs-cookie-script-blocker-handle="font-awesome-4-shim" data-borlabs-cookie-script-blocker-id="tagmanager" type='text/template' id="font-awesome-4-shim-js" data-borlabs-cookie-script-blocker-src="https://www.brauunion.at/wp-content/plugins/elementor/assets/lib/font-awesome/js/v4-shims.min.js?ver=4.2.4"></script>
459<script id="jet-tween-js-js" src="https://www.brauunion.at/wp-content/plugins/jet-elements/assets/js/lib/tweenjs/tweenjs.min.js?ver=2.0.2"></script>
459
459<script id="jet-elements-js-extra">var jetElements = {"ajaxUrl":"https://www.brauunion.at/wp-admin/admin-ajax.php","isMobile":"false","templateApiUrl":"https://www.brauunion.at/wp-json/jet-elements-api/v1/elementor-template","devMode":"false","mapboxToken":"","messages":{"invalidMail":"Please specify a valid e-mail"}}; 460//# sourceURL=jet-elements-js-extra</script>
460
460<script id="jet-elements-js" src="https://www.brauunion.at/wp-content/plugins/jet-elements/assets/js/jet-elements.min.js?ver=2.9.2.1"></script>
460
460<script id="elementor-pro-webpack-runtime-js" src="https://www.brauunion.at/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=4.2.3"></script>
460
460<script id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/www.brauunion.at\/wp-admin\/admin-ajax.php","nonce":"bc0ffa94a2","urls":{"assets":"https:\/\/www.brauunion.at\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/www.brauunion.at\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"de_DE","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.brauunion.at\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; 461//# sourceURL=elementor-pro-frontend-js-before</script>
461
461<script id="elementor-pro-frontend-js" src="https://www.brauunion.at/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=4.2.3"></script>
461
461<script id="pro-elements-handlers-js" src="https://www.brauunion.at/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=4.2.3"></script>
461
461<script data-cfasync="false">window.dFlipLocation = 'https://www.brauunion.at/wp-content/plugins/3d-flipbook-dflip-lite/assets/'; 462 window.dFlipWPGlobal = {"text":{"toggleSound":"Ton ein-\/ausschalten","toggleThumbnails":"Vorschaubilder ein-\/ausschalten","toggleOutline":"Inhaltsverzeichnis\/Lesezeichen umschalten","previousPage":"Vorherige Seite","nextPage":"N\u00e4chste Seite","toggleFullscreen":"Vollbildmodus wechseln","zoomIn":"Vergr\u00f6\u00dfern","zoomOut":"Verkleinern","toggleHelp":"Hilfe umschalten","singlePageMode":"Einzelseitenmodus","doublePageMode":"Doppelseitenmodus","downloadPDFFile":"PDF-Datei herunterladen","gotoFirstPage":"Zur ersten Seite gehen","gotoLastPage":"Zur letzten Seite gehen","share":"Teilen","mailSubject":"Sieh dir dieses Flipbook an!","mailBody":"Diese Website \u00f6ffnen {{url}}","loading":"DearFlip: l\u00e4dt... "},"viewerType":"flipbook","moreControls":"download,pageMode,startPage,endPage,sound","hideControls":"","scrollWheel":"false","backgroundColor":"#777","backgroundImage":"","height":"auto","paddingLeft":"20","paddingRight":"20","controlsPosition":"bottom","duration":800,"soundEnable":"true","enableDownload":"true","showSearchControl":"false","showPrintControl":"false","enableAnnotation":false,"enableAnalytics":"false","webgl":"true","hard":"none","maxTextureSize":"1600","rangeChunkSize":"524288","zoomRatio":1.5,"stiffness":3,"pageMode":"0","singlePageMode":"0","pageSize":"0","autoPlay":"false","autoPlayDuration":5000,"autoPlayStart":"false","linkTarget":"2","sharePrefix":"flipbook-"};</script>
462 <template id="brlbs-cmpnt-cb-template-contact-form-seven-turnstile"><div class="brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles" data-borlabs-cookie-content-blocker-id="contact-form-seven-turnstile" data-borlabs-cookie-content=""><div class="brlbs-cmpnt-cb-preset-b"><div class="lazyload brlbs-cmpnt-cb-thumbnail" data-bg="https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/bct-cloudflare-turnstile-main.png" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)"></div><div class="brlbs-cmpnt-cb-main"><div class="brlbs-cmpnt-cb-content"><p class="brlbs-cmpnt-cb-description">Sie sehen gerade einen Platzhalterinhalt von <strong>Turnstile</strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.</p> <a class="brlbs-cmpnt-cb-provider-toggle" href="#" data-borlabs-cookie-show-provider-information role="button">Mehr Informationen</a></div><div class="brlbs-cmpnt-cb-buttons"> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-unblock role="button">Inhalt entsperren</a> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-accept-service role="button" style="display: inherit">Erforderlichen Service akzeptieren und Inhalte entsperren</a></div></div></div></div> </template>
462<script>(function() { 463 const template = document.querySelector("#brlbs-cmpnt-cb-template-contact-form-seven-turnstile"); 464 const divsToInsertBlocker = document.querySelectorAll('body:has(script[data-borlabs-cookie-script-blocker-id="contact-form-seven-turnstile"]) .wpcf7-turnstile'); 465 for (const div of divsToInsertBlocker) { 466 const cb = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 467 div.after(cb); 468 469 const form = div.closest('.wpcf7-form'); 470 const btn = form?.querySelector('.wpcf7-submit'); 471 if (btn) { 472 btn.disabled = true 473 } 474 } 475})()</script>
475<template id="brlbs-cmpnt-cb-template-elementor-vimeo-content-blocker"><div class="brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles" data-borlabs-cookie-content-blocker-id="vimeo-content-blocker" data-borlabs-cookie-content=""><div class="brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo"><div class="lazyload brlbs-cmpnt-cb-thumbnail" data-bg="https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/brlbs-cb-vimeo-main.png" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)"></div><div class="brlbs-cmpnt-cb-main"><div class="brlbs-cmpnt-cb-play-button"></div><div class="brlbs-cmpnt-cb-content"><p class="brlbs-cmpnt-cb-description">Sie sehen gerade einen Platzhalterinhalt von <strong>Vimeo</strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.</p> <a class="brlbs-cmpnt-cb-provider-toggle" href="#" data-borlabs-cookie-show-provider-information role="button">Mehr Informationen</a></div><div class="brlbs-cmpnt-cb-buttons"> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-unblock role="button">Inhalt entsperren</a> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-accept-service role="button" style="display: inherit">Erforderlichen Service akzeptieren und Inhalte entsperren</a></div></div></div></div> </template>
475<script>(function () { 476 const allBackgroundContainerVimeo = document.querySelectorAll('[data-brlbs-elementor-bg-video-vimeo="true"]:not(:has(.brlbs-cmpnt-content-blocker))'); 477 478 const getVimeoId = url => (url.match(/vimeo\.com\/(?:.*\/)?([0-9]+)/) || [])[1] || null; 479 const getThumbnailBackgroundImageUrl = (videoContainer) => { 480 const bgImageCss = window.getComputedStyle(videoContainer).backgroundImage; 481 if (bgImageCss != null && bgImageCss.startsWith('url(')) { 482 return bgImageCss; 483 } 484 if (true !== true) { 485 return null; 486 } 487 const settings = JSON.parse(videoContainer.dataset.settings) 488 if (settings == null || !settings.hasOwnProperty('background_video_link')) { 489 return null; 490 } 491 const vimeoId = getVimeoId(settings.background_video_link); 492 if (vimeoId == null) { 493 return null; 494 } 495 return 'url("https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/vimeo_' + vimeoId + '.jpg")'; 496 }; 497 498 const template = document.getElementById('brlbs-cmpnt-cb-template-elementor-vimeo-content-blocker'); 499 for (let videoContainer of allBackgroundContainerVimeo) { 500 const id = videoContainer.dataset.id 501 if (videoContainer && template) { 502 const videoEmbed = videoContainer.querySelector('.elementor-background-video-embed'); 503 const cb = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 504 cb.dataset.borlabsCookieContent = 'PHNjcmlwdD4KKGZ1bmN0aW9uKCkgewogICAgaWYgKHR5cGVvZiB3aW5kb3cuYnJsYnNFbGVtZW50b3JCZ1ZpZGVvVmltZW9VbmJsb2NrZWQgPT09ICd1bmRlZmluZWQnKSB7CiAgICAgICAgd2luZG93LmJybGJzRWxlbWVudG9yQmdWaWRlb1ZpbWVvVW5ibG9ja2VkID0gdHJ1ZTsKICAgICAgICBCb3JsYWJzQ29va2llLlRvb2xzLm9uRXhpc3QoJ2JybGJzRWxlbWVudG9yQmdWaWRlb1ZpbWVvVW5ibG9ja1JlYWR5JywgKCkgPT4gewogICAgICAgICAgICBkb2
504N1bWVudC5kaXNwYXRjaEV2ZW50KG5ldyBFdmVudCgnYnJsYnNfZWxlbWVudG9yX2JnVmlkZW9fdmltZW9fdW5ibG9ja2VkJykpOwogICAgICAgIH0pOwogICAgfQp9KSgpCjwvc2NyaXB0Pg=='; 505 if (videoEmbed.nextSibling) { 506 videoEmbed.parentNode.insertBefore(cb, videoEmbed.nextSibling); 507 } else { 508 videoEmbed.parentNode.appendChild(cb); 509 } 510 511 const bgImageCss = getThumbnailBackgroundImageUrl(videoContainer); 512 const thumb = cb.querySelector('.brlbs-cmpnt-cb-thumbnail') 513 if (bgImageCss != null && thumb != null) { 514 thumb.style.backgroundImage = bgImageCss; 515 } 516 } 517 } 518})();</script>
518<template id="brlbs-cmpnt-cb-template-elementor-youtube-content-blocker"><div class="brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles" data-borlabs-cookie-content-blocker-id="youtube-content-blocker" data-borlabs-cookie-content=""><div class="brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube"><div class="lazyload brlbs-cmpnt-cb-thumbnail" data-bg="https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/brlbs-cb-youtube-main.png" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)"></div><div class="brlbs-cmpnt-cb-main"><div class="brlbs-cmpnt-cb-play-button"></div><div class="brlbs-cmpnt-cb-content"><p class="brlbs-cmpnt-cb-description">Sie sehen gerade einen Platzhalterinhalt von <strong>YouTube</strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.</p> <a class="brlbs-cmpnt-cb-provider-toggle" href="#" data-borlabs-cookie-show-provider-information role="button">Mehr Informationen</a></div><div class="brlbs-cmpnt-cb-buttons"> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-unblock role="button">Inhalt entsperren</a> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-accept-service role="button" style="display: inherit">Erforderlichen Service akzeptieren und Inhalte entsperren</a></div></div></div></div> </template>
518<script>(function () { 519 520 const getYouTubeId = url => (url.match(new RegExp("(?:youtube\.com\/(?:[^\/\n\s]+\/|(?:v|e(?:mbed)?)\/|.*[?&]v=)|youtu\.be\/)([a-zA-Z0-9_-]{11})")) || [])[1] || null; 521 const getThumbnailBackgroundImageUrl = (videoContainer) => { 522 const bgImageCss = window.getComputedStyle(videoContainer).backgroundImage; 523 if (bgImageCss != null && bgImageCss.startsWith('url(')) { 524 return bgImageCss; 525 } 526 const thumbnailQuality = 'hqdefault'; 527 if (thumbnailQuality === 'none' || videoContainer.dataset.settings == null) { 528 return null; 529 } 530 const settings = JSON.parse(videoContainer.dataset.settings) 531 if (settings == null || !settings.hasOwnProperty('background_video_link')) { 532 return null; 533 } 534 const ytId = getYouTubeId(settings.background_video_link); 535 if (ytId == null) { 536 return null; 537 } 538 return 'url("https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/yt_' + ytId + '_' + thumbnailQuality + '.jpg")'; 539 }; 540
541 // YouTube Background 542 const allBackgroundContainerYt = document.querySelectorAll('[data-brlbs-elementor-bg-video-yt="true"]:not(:has(.brlbs-cmpnt-content-blocker))'); 543 const template = document.getElementById('brlbs-cmpnt-cb-template-elementor-youtube-content-blocker'); 544 for (let videoContainer of allBackgroundContainerYt) { 545 const id = videoContainer.dataset.id 546 if (videoContainer && template) { 547 const videoEmbed = videoContainer.querySelector('.elementor-background-video-embed'); 548 const cb = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 549 cb.dataset.borlabsCookieContent = 'PHNjcmlwdD4KKGZ1bmN0aW9uKCkgewogICAgaWYgKHR5cGVvZiB3aW5kb3cuYnJsYnNFbGVtZW50b3JCZ1ZpZGVvWXRVbmJsb2NrZWQgPT09ICd1bmRlZmluZWQnKSB7CiAgICAgICAgd2luZG93LmJybGJzRWxlbWVudG9yQmdWaWRlb1l0VW5ibG9ja2VkID0gdHJ1ZTsKICAgICAgICBCb3JsYWJzQ29va2llLlRvb2xzLm9uRXhpc3QoJ2JybGJzRWxlbWVudG9yQmdWaWRlb1l0VW5ibG9ja1JlYWR5JywgKCkgPT4gewogICAgICAgICAgICBkb2N1bWVudC5kaXNwYXRjaEV2ZW50KG5ldyBFdmVudCgnYnJsYnNfZWxlbWVudG9yX2JnVmlkZW9feXRfdW5ibG9ja2VkJykpOwogICAgICAgIH0pOwogICAgfQp9KSgpCjwvc2NyaXB0Pg=='; 550 if (videoEmbed.nextSibling) { 551 videoEmbed.parentNode.insertBefore(cb, videoEmbed.nextSibling); 552 } else { 553 videoEmbed.parentNode.appendChild(cb); 554 } 555 556 const bgImageCss = getThumbnailBackgroundImageUrl(videoContainer); 557 const thumb = cb.querySelector('.brlbs-cmpnt-cb-thumbnail') 558 if (bgImageCss != null && thumb != null) { 559 thumb.style.backgroundImage = bgImageCss; 560 } 561 } 562 } 563 564 // Atomic YouTube 565 const atomicContainerYt = document.querySelectorAll('[data-e-type="e-youtube"]:not(:has(.brlbs-cmpnt-content-blocker))'); 566 for (let videoContainer of atomicContainerYt) { 567 const cb = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 568 videoContainer.appendChild(cb); 569 570 const unblockButton = cb.querySelector('.brlbs-cmpnt-cb-btn[data-borlabs-cookie-unblock]'); 571 if (unblockButton != null) { 572 unblockButton.addEventListener('click', () => { 573 window.dispatchEvent(new Event('brlbs-elementor-atomic-youtube-unblocked')); 574 }) 575 } 576 577 const thumbnailQuality = 'hqdefault'; 578 if (thumbnailQuality === 'none' || videoContainer.dataset.settings == null) { 579 continue; 580 } 581 const settings = JSON.parse(videoContainer.dataset.settings) 582 if (settings == null || !settings.hasOwnProperty('source')) { 583 continue 584 } 585 const ytId = getYouTubeId(settings.source); 586 const thumb = cb.querySelector('.brlbs-cmpnt-cb-thumbnail') 587 if (thumb != null) { 588 thumb.style.backgroundImage = 'url("https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/yt_' + ytId + '_' + thumbnailQuality + '.jpg")'; 589 } 590 } 591})();</script>
591<template id="brlbs-cmpnt-cb-template-facebook-content-blocker"><div class="brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles" data-borlabs-cookie-content-blocker-id="facebook-content-blocker" data-borlabs-cookie-content=""><div class="brlbs-cmpnt-cb-preset-b brlbs-cmpnt-cb-facebook"><div class="lazyload brlbs-cmpnt-cb-thumbnail" data-bg="https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/cb-facebook-main.png" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)"></div><div class="brlbs-cmpnt-cb-main"><div class="brlbs-cmpnt-cb-content"><p class="brlbs-cmpnt-cb-description">Sie sehen gerade einen Platzhalterinhalt von <strong>Facebook</strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.</p> <a class="brlbs-cmpnt-cb-provider-toggle" href="#" data-borlabs-cookie-show-provider-information role="button">Mehr Informationen</a></div><div class="brlbs-cmpnt-cb-buttons"> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-unblock role="button">Inhalt entsperren</a> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-accept-service role="button" style="display: inherit">Erforderlichen Service akzeptieren und Inhalte entsperren</a></div></div></div></div> </template>
591<script>(function() { 592 const template = document.querySelector("#brlbs-cmpnt-cb-template-facebook-content-blocker"); 593 const divsToInsertBlocker = document.querySelectorAll('div.fb-video[data-href*="//www.facebook.com/"], div.fb-post[data-href*="//www.facebook.com/"]'); 594 for (const div of divsToInsertBlocker) { 595 const blocked = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 596 blocked.dataset.borlabsCookieContent = btoa(unescape(encodeURIComponent(div.outerHTML))); 597 div.replaceWith(blocked); 598 } 599})()</script>
599<template id="brlbs-cmpnt-cb-template-instagram"><div class="brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles" data-borlabs-cookie-content-blocker-id="instagram" data-borlabs-cookie-content=""><div class="_brlbs-content-blocker"><div class="_brlbs-embed _brlbs-instagram"> <noscript><img class="_brlbs-thumbnail" src="%%thumbnail%%" alt="%%name%%"></noscript><img src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' class="lazyload _brlbs-thumbnail" data-src="%%thumbnail%%" alt="%%name%%"><div class="_brlbs-caption"><p>Mit dem Laden des Beitrags akzeptieren Sie die Datenschutzerklärung von Instagram.<br><a href="%%privacy_policy_url%%" target="_blank" rel="nofollow noopener noreferrer">Mehr erfahren</a></p><p><a class="_brlbs-btn" href="#" data-borlabs-cookie-unblock role="button">Beitrag laden</a></p><p><label><input type="checkbox" name="unblockAll" value="1" checked> <small>Instagram-Beiträge immer entsperren</small></label></p></div></div></div></div> </template>
599<script>(function() { 600 const template = document.querySelector("#brlbs-cmpnt-cb-template-instagram"); 601 const divsToInsertBlocker = document.querySelectorAll('blockquote.instagram-media[data-instgrm-permalink*="instagram.com/"],blockquote.instagram-media[data-instgrm-version]'); 602 for (const div of divsToInsertBlocker) { 603 const blocked = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 604 blocked.dataset.borlabsCookieContent = btoa(unescape(encodeURIComponent(div.outerHTML))); 605 div.replaceWith(blocked); 606 } 607})()</script>
607<template id="brlbs-cmpnt-cb-template-x-alias-twitter-content-blocker"><div class="brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles" data-borlabs-cookie-content-blocker-id="x-alias-twitter-content-blocker" data-borlabs-cookie-content=""><div class="brlbs-cmpnt-cb-preset-b brlbs-cmpnt-cb-x"><div class="lazyload brlbs-cmpnt-cb-thumbnail" data-bg="https://www.brauunion.at/wp-content/uploads/borlabs-cookie/1/cb-twitter-main.png" style="background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E)"></div><div class="brlbs-cmpnt-cb-main"><div class="brlbs-cmpnt-cb-content"><p class="brlbs-cmpnt-cb-description">Sie sehen gerade einen Platzhalterinhalt von <strong>X</strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.</p> <a class="brlbs-cmpnt-cb-provider-toggle" href="#" data-borlabs-cookie-show-provider-information role="button">Mehr Informationen</a></div><div class="brlbs-cmpnt-cb-buttons"> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-unblock role="button">Inhalt entsperren</a> <a class="brlbs-cmpnt-cb-btn" href="#" data-borlabs-cookie-accept-service role="button" style="display: inherit">Erforderlichen Service akzeptieren und Inhalte entsperren</a></div></div></div></div> </template>
607<script>(function() { 608 const template = document.querySelector("#brlbs-cmpnt-cb-template-x-alias-twitter-content-blocker"); 609 const divsToInsertBlocker = document.querySelectorAll('blockquote.twitter-tweet,blockquote.twitter-video'); 610 for (const div of divsToInsertBlocker) { 611 const blocked = template.content.cloneNode(true).querySelector('.brlbs-cmpnt-container'); 612 blocked.dataset.borlabsCookieContent = btoa(unescape(encodeURIComponent(div.outerHTML))); 613 div.replaceWith(blocked); 614 } 615})()</script>
615</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.