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277 <span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our work</span> 278 <div class="iab-menu__wrapper"> 279 <div class="container"> 280 <div class="row"> 281 <div class="col-lg-4"> 282 <div class="iab-menu__info"> 283 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 284 <span class="visually-hidden">Back</span> 285 </a> 286 <h4 class="text--colour-blue"><span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.">Our work</span></h4> 287 <p class="text text--medium text--colour-black">Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.</p> 288 </div> 289 </div> 290 291 292 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 293 294 <ul class="menu menu-level-1"> 295 296 <li class="menu-item menu-item--expanded"> 297 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Latest updates</span> 298 <div class="iab-menu__wrapper"> 299 <div class="container"> 300 <div class="row"> 301 <div class="col-lg-4"> 302 <div class="iab-menu__info"> 303 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 304 <span class="visually-hidden">Back</span> 305 </a> 306 <h4 class="text--colour-blue"><span>Latest updates</span></h4> 307 <p class="text text--medium text--colour-black"></p> 308 </div> 309 </div> 310 311 312 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 313 314 <ul class="menu menu-level-2"> 315 316 <li class="menu-item"> 317 <a href="/news-opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30550">News</a> 318 <div class="iab-menu__wrapper"> 319 <div class="container"> 320 <div class="row"> 321 <div class="col-lg-4"> 322 <div class="iab-menu__info"> 323 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 324 <span class="visually-hidden">Back</span> 325 </a> 326 <h4 class="text--colour-blue"><a href="/news-opinion" data-drupal-link-system-path="node/30550">News</a></h4> 327 <p class="text text--medium text--colour-black"></p> 328 </div> 329 </div> 330 331 332 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 333 334 </div> 335 336 337 338 </div> 339 </div> 340 </div> 341 </li> 342 343 <li class="menu-item"> 344 <a href="https://www.iabuk.com/opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Opinions</a> 345 <div class="iab-menu__wrapper"> 346 <div class="container"> 347 <div class="row"> 348 <div class="col-lg-4"> 349 <div class="iab-menu__info"> 350 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
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464 <span class="visually-hidden">Back</span> 465 </a> 466 <h4 class="text--colour-blue"><a href="/sustainability" data-drupal-link-system-path="node/54666">Sustainability in digital</a></h4> 467 <p class="text text--medium text--colour-black"></p> 468 </div> 469 </div> 470 471 472 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 473 474 </div> 475 476 477 478 </div> 479 </div> 480 </div> 481 </li> 482 </ul> 483 484 485 486 </div> 487 488 489 490 </div> 491 </div> 492 </div> 493 </li> 494 495 <li class="menu-item menu-item--expanded"> 496 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Insight</span> 497 <div class="iab-menu__wrapper"> 498 <div class="container"> 499 <div class="row"> 500 <div class="col-lg-4"> 501 <div class="iab-menu__info"> 502 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 503 <span class="visually-hidden">Back</span> 504 </a> 505 <h4 class="text--colour-blue"><span>Insight</span></h4> 506 <p class="text text--medium text--colour-black"></p> 507 </div> 508 </div> 509 510 511 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 512 513 <ul class="menu menu-level-2"> 514 515 <li class="menu-item"> 516 <a href="/insight-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/48251">Insight Hub</a> 517 <div class="iab-menu__wrapper"> 518 <div class="container"> 519 <div class="row"> 520 <div class="col-lg-4"> 521 <div class="iab-menu__info"> 522 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 523 <span class="visually-hidden">Back</span> 524 </a> 525 <h4 class="text--colour-blue"><a href="/insight-hub" data-drupal-link-system-path="node/48251">Insight Hub</a></h4> 526 <p class="text text--medium text--colour-black"></p> 527 </div> 528 </div> 529 530 531 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 532 533 </div> 534 535 536 537 </div> 538 </div> 539 </div> 540 </li> 541 542 <li class="menu-item"> 543 <a href="/adspend" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34846">Digital Adspend</a> 544 <div class="iab-menu__wrapper"> 545 <div class="container"> 546 <div class="row"> 547 <div class="col-lg-4"> 548 <div class="iab-menu__info"> 549 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 550 <span class="visually-hidden">Back</span> 551 </a> 552 <h4 class="text--colour-blue"><a href="/adspend" data-drupal-link-system-path="node/34846">Digital Adspend</a></h4> 553 <p class="text text--medium text--colour-black"></p> 554 </div> 555 </div> 556 557 558 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 559 560 </div> 561 562 563 564 </div> 565 </div> 566 </div> 567 </li> 568 569 <li class="menu-item"> 570 <a href="/futurescape" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50921">Futurescape</a> 571 <div class="iab-menu__wrapper"> 572 <div class="container"> 573 <div class="row"> 574 <div class="col-lg-4"> 575 <div class="iab-menu__info"> 576 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
577 <span class="visually-hidden">Back</span> 578 </a> 579 <h4 class="text--colour-blue"><a href="/futurescape" data-drupal-link-system-path="node/50921">Futurescape</a></h4> 580 <p class="text text--medium text--colour-black"></p> 581 </div> 582 </div> 583 584 585 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 586 587 </div> 588 589 590 591 </div> 592 </div> 593 </div> 594 </li> 595 596 <li class="menu-item"> 597 <a href="/compass" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/44401">IAB Compass</a> 598 <div class="iab-menu__wrapper"> 599 <div class="container"> 600 <div class="row"> 601 <div class="col-lg-4"> 602 <div class="iab-menu__info"> 603 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 604 <span class="visually-hidden">Back</span> 605 </a> 606 <h4 class="text--colour-blue"><a href="/compass" data-drupal-link-system-path="node/44401">IAB Compass</a></h4> 607 <p class="text text--medium text--colour-black"></p> 608 </div> 609 </div> 610 611 612 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 613 614 </div> 615 616 617 618 </div> 619 </div> 620 </div> 621 </li> 622 </ul> 623 624 625 626 </div> 627 628 629 630 </div> 631 </div> 632 </div> 633 </li> 634 635 <li class="menu-item menu-item--expanded"> 636 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> 637 <div class="iab-menu__wrapper"> 638 <div class="container"> 639 <div class="row"> 640 <div class="col-lg-4"> 641 <div class="iab-menu__info"> 642 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 643 <span class="visually-hidden">Back</span> 644 </a> 645 <h4 class="text--colour-blue"><span>Resources & tools</span></h4> 646 <p class="text text--medium text--colour-black"></p> 647 </div> 648 </div> 649 650 651 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 652 653 <ul class="menu menu-level-2"> 654 655 <li class="menu-item"> 656 <a href="https://www.iabuk.com/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">AI in digital advertising</a> 657 <div class="iab-menu__wrapper"> 658 <div class="container"> 659 <div class="row"> 660 <div class="col-lg-4"> 661 <div class="iab-menu__info"> 662 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 663 <span class="visually-hidden">Back</span> 664 </a> 665 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/ai-digital-advertising">AI in digital advertising</a></h4> 666 <p class="text text--medium text--colour-black"></p> 667 </div> 668 </div> 669 670 671 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 672 673 </div> 674 675 676 677 </div> 678 </div> 679 </div> 680 </li> 681 682 <li class="menu-item"> 683 <a href="/ai-ad-tech-ecosystem" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a> 684 <div class="iab-menu__wrapper"> 685 <div class="container"> 686 <div class="row"> 687 <div class="col-lg-4"> 688 <div class="iab-menu__info"> 689 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
690 <span class="visually-hidden">Back</span> 691 </a> 692 <h4 class="text--colour-blue"><a href="/ai-ad-tech-ecosystem" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a></h4> 693 <p class="text text--medium text--colour-black"></p> 694 </div> 695 </div> 696 697 698 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 699 700 </div> 701 702 703 704 </div> 705 </div> 706 </div> 707 </li> 708 709 <li class="menu-item"> 710 <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> 711 <div class="iab-menu__wrapper"> 712 <div class="container"> 713 <div class="row"> 714 <div class="col-lg-4"> 715 <div class="iab-menu__info"> 716 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 717 <span class="visually-hidden">Back</span> 718 </a> 719 <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> 720 <p class="text text--medium text--colour-black"></p> 721 </div> 722 </div> 723 724 725 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 726 727 </div> 728 729 730 731 </div> 732 </div> 733 </div> 734 </li> 735 736 <li class="menu-item"> 737 <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> 738 <div class="iab-menu__wrapper"> 739 <div class="container"> 740 <div class="row"> 741 <div class="col-lg-4"> 742 <div class="iab-menu__info"> 743 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 744 <span class="visually-hidden">Back</span> 745 </a> 746 <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> 747 <p class="text text--medium text--colour-black"></p> 748 </div> 749 </div> 750 751 752 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 753 754 </div> 755 756 757 758 </div> 759 </div> 760 </div> 761 </li> 762 763 <li class="menu-item"> 764 <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> 765 <div class="iab-menu__wrapper"> 766 <div class="container"> 767 <div class="row"> 768 <div class="col-lg-4"> 769 <div class="iab-menu__info"> 770 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 771 <span class="visually-hidden">Back</span> 772 </a> 773 <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> 774 <p class="text text--medium text--colour-black"></p> 775 </div> 776 </div> 777 778 779 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 780 781 </div> 782 783 784 785 </div> 786 </div> 787 </div> 788 </li> 789 790 <li class="menu-item"> 791 <a href="/iab-uk-industry-starter-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53526">Industry Starter Hub</a> 792 <div class="iab-menu__wrapper"> 793 <div class="container"> 794 <div class="row"> 795 <div class="col-lg-4"> 796 <div class="iab-menu__info"> 797 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
798 <span class="visually-hidden">Back</span> 799 </a> 800 <h4 class="text--colour-blue"><a href="/iab-uk-industry-starter-hub" data-drupal-link-system-path="node/53526">Industry Starter Hub</a></h4> 801 <p class="text text--medium text--colour-black"></p> 802 </div> 803 </div> 804 805 806 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 807 808 </div> 809 810 811 812 </div> 813 </div> 814 </div> 815 </li> 816 817 <li class="menu-item"> 818 <a href="/advertiser-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54476">Advertiser Hub</a> 819 <div class="iab-menu__wrapper"> 820 <div class="container"> 821 <div class="row"> 822 <div class="col-lg-4"> 823 <div class="iab-menu__info"> 824 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 825 <span class="visually-hidden">Back</span> 826 </a> 827 <h4 class="text--colour-blue"><a href="/advertiser-hub" data-drupal-link-system-path="node/54476">Advertiser Hub</a></h4> 828 <p class="text text--medium text--colour-black"></p> 829 </div> 830 </div> 831 832 833 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 834 835 </div> 836 837 838 839 </div> 840 </div> 841 </div> 842 </li> 843 844 <li class="menu-item"> 845 <a href="/dei" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/31509">DE&I</a> 846 <div class="iab-menu__wrapper"> 847 <div class="container"> 848 <div class="row"> 849 <div class="col-lg-4"> 850 <div class="iab-menu__info"> 851 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 852 <span class="visually-hidden">Back</span> 853 </a> 854 <h4 class="text--colour-blue"><a href="/dei" data-drupal-link-system-path="node/31509">DE&I</a></h4> 855 <p class="text text--medium text--colour-black"></p> 856 </div> 857 </div> 858 859 860 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 861 862 </div> 863 864 865 866 </div> 867 </div> 868 </div> 869 </li> 870 871 <li class="menu-item"> 872 <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> 873 <div class="iab-menu__wrapper"> 874 <div class="container"> 875 <div class="row"> 876 <div class="col-lg-4"> 877 <div class="iab-menu__info"> 878 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 879 <span class="visually-hidden">Back</span> 880 </a> 881 <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> 882 <p class="text text--medium text--colour-black"></p> 883 </div> 884 </div> 885 886 887 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 888 889 </div> 890 891 892 893 </div> 894 </div> 895 </div> 896 </li> 897 898 <li class="menu-item"> 899 <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> 900 <div class="iab-menu__wrapper"> 901 <div class="container"> 902 <div class="row"> 903 <div class="col-lg-4"> 904 <div class="iab-menu__info"> 905 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
906 <span class="visually-hidden">Back</span> 907 </a> 908 <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> 909 <p class="text text--medium text--colour-black"></p> 910 </div> 911 </div> 912 913 914 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 915 916 </div> 917 918 919 920 </div> 921 </div> 922 </div> 923 </li> 924 925 <li class="menu-item"> 926 <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> 927 <div class="iab-menu__wrapper"> 928 <div class="container"> 929 <div class="row"> 930 <div class="col-lg-4"> 931 <div class="iab-menu__info"> 932 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 933 <span class="visually-hidden">Back</span> 934 </a> 935 <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> 936 <p class="text text--medium text--colour-black"></p> 937 </div> 938 </div> 939 940 941 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 942 943 </div> 944 945 946 947 </div> 948 </div> 949 </div> 950 </li> 951 952 <li class="menu-item"> 953 <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> 954 <div class="iab-menu__wrapper"> 955 <div class="container"> 956 <div class="row"> 957 <div class="col-lg-4"> 958 <div class="iab-menu__info"> 959 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 960 <span class="visually-hidden">Back</span> 961 </a> 962 <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> 963 <p class="text text--medium text--colour-black"></p> 964 </div> 965 </div> 966 967 968 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 969 970 </div> 971 972 973 974 </div> 975 </div> 976 </div> 977 </li> 978 979 <li class="menu-item"> 980 <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53881">Measurement Toolkit</a> 981 <div class="iab-menu__wrapper"> 982 <div class="container"> 983 <div class="row"> 984 <div class="col-lg-4"> 985 <div class="iab-menu__info"> 986 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 987 <span class="visually-hidden">Back</span> 988 </a> 989 <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/53881">Measurement Toolkit</a></h4> 990 <p class="text text--medium text--colour-black"></p> 991 </div> 992 </div> 993 994 995 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 996 997 </div> 998 999 1000 1001 </div> 1002 </div> 1003 </div> 1004 </li> 1005 </ul> 1006 1007 1008 1009 </div> 1010 1011 1012 1013 </div> 1014 </div> 1015 </div> 1016 </li> 1017 1018 <li class="menu-item menu-item--expanded">
1019 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> 1020 <div class="iab-menu__wrapper"> 1021 <div class="container"> 1022 <div class="row"> 1023 <div class="col-lg-4"> 1024 <div class="iab-menu__info"> 1025 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1026 <span class="visually-hidden">Back</span> 1027 </a> 1028 <h4 class="text--colour-blue"><span>Industry sectors</span></h4> 1029 <p class="text text--medium text--colour-black"></p> 1030 </div> 1031 </div> 1032 1033 1034 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1035 1036 <ul class="menu menu-level-2"> 1037 1038 <li class="menu-item"> 1039 <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> 1040 <div class="iab-menu__wrapper"> 1041 <div class="container"> 1042 <div class="row"> 1043 <div class="col-lg-4"> 1044 <div class="iab-menu__info"> 1045 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1046 <span class="visually-hidden">Back</span> 1047 </a> 1048 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> 1049 <p class="text text--medium text--colour-black"></p> 1050 </div> 1051 </div> 1052 1053 1054 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1055 1056 </div> 1057 1058 1059 1060 </div> 1061 </div> 1062 </div> 1063 </li> 1064 1065 <li class="menu-item"> 1066 <a href="/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54606">AI in digital advertising</a> 1067 <div class="iab-menu__wrapper"> 1068 <div class="container"> 1069 <div class="row"> 1070 <div class="col-lg-4"> 1071 <div class="iab-menu__info"> 1072 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1073 <span class="visually-hidden">Back</span> 1074 </a> 1075 <h4 class="text--colour-blue"><a href="/ai-digital-advertising" data-drupal-link-system-path="node/54606">AI in digital advertising</a></h4> 1076 <p class="text text--medium text--colour-black"></p> 1077 </div> 1078 </div> 1079 1080 1081 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1082 1083 </div> 1084 1085 1086 1087 </div> 1088 </div> 1089 </div> 1090 </li> 1091 1092 <li class="menu-item"> 1093 <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> 1094 <div class="iab-menu__wrapper"> 1095 <div class="container"> 1096 <div class="row"> 1097 <div class="col-lg-4"> 1098 <div class="iab-menu__info"> 1099 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1100 <span class="visually-hidden">Back</span> 1101 </a> 1102 <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> 1103 <p class="text text--medium text--colour-black"></p> 1104 </div> 1105 </div> 1106 1107 1108 <div class="menu_link_content menu-link-contentmain view-mode-
1108default menu-dropdown menu-dropdown-2 menu-type-default"> 1109 1110 </div> 1111 1112 1113 1114 </div> 1115 </div> 1116 </div> 1117 </li> 1118 1119 <li class="menu-item"> 1120 <a href="/TV-plus" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">TV+</a> 1121 <div class="iab-menu__wrapper"> 1122 <div class="container"> 1123 <div class="row"> 1124 <div class="col-lg-4"> 1125 <div class="iab-menu__info"> 1126 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1127 <span class="visually-hidden">Back</span> 1128 </a> 1129 <h4 class="text--colour-blue"><a href="/TV-plus" data-drupal-link-system-path="node/47846">TV+</a></h4> 1130 <p class="text text--medium text--colour-black"></p> 1131 </div> 1132 </div> 1133 1134 1135 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1136 1137 </div> 1138 1139 1140 1141 </div> 1142 </div> 1143 </div> 1144 </li> 1145 1146 <li class="menu-item"> 1147 <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> 1148 <div class="iab-menu__wrapper"> 1149 <div class="container"> 1150 <div class="row"> 1151 <div class="col-lg-4"> 1152 <div class="iab-menu__info"> 1153 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1154 <span class="visually-hidden">Back</span> 1155 </a> 1156 <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> 1157 <p class="text text--medium text--colour-black"></p> 1158 </div> 1159 </div> 1160 1161 1162 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1163 1164 </div> 1165 1166 1167 1168 </div> 1169 </div> 1170 </div> 1171 </li> 1172 1173 <li class="menu-item"> 1174 <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> 1175 <div class="iab-menu__wrapper"> 1176 <div class="container"> 1177 <div class="row"> 1178 <div class="col-lg-4"> 1179 <div class="iab-menu__info"> 1180 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1181 <span class="visually-hidden">Back</span> 1182 </a> 1183 <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> 1184 <p class="text text--medium text--colour-black"></p> 1185 </div> 1186 </div> 1187 1188 1189 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1190 1191 </div> 1192 1193 1194 1195 </div> 1196 </div> 1197 </div> 1198 </li> 1199 1200 <li class="menu-item"> 1201 <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> 1202 <div class="iab-menu__wrapper"> 1203 <div class="container"> 1204 <div class="row"> 1205 <div class="col-lg-4"> 1206 <div class="iab-menu__info"> 1207 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
1208 <span class="visually-hidden">Back</span> 1209 </a> 1210 <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> 1211 <p class="text text--medium text--colour-black"></p> 1212 </div> 1213 </div> 1214 1215 1216 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1217 1218 </div> 1219 1220 1221 1222 </div> 1223 </div> 1224 </div> 1225 </li> 1226 1227 <li class="menu-item"> 1228 <a href="/social-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54486">Social</a> 1229 <div class="iab-menu__wrapper"> 1230 <div class="container"> 1231 <div class="row"> 1232 <div class="col-lg-4"> 1233 <div class="iab-menu__info"> 1234 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1235 <span class="visually-hidden">Back</span> 1236 </a> 1237 <h4 class="text--colour-blue"><a href="/social-hub" data-drupal-link-system-path="node/54486">Social</a></h4> 1238 <p class="text text--medium text--colour-black"></p> 1239 </div> 1240 </div> 1241 1242 1243 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1244 1245 </div> 1246 1247 1248 1249 </div> 1250 </div> 1251 </div> 1252 </li> 1253 </ul> 1254 1255 1256 1257 </div> 1258 1259 1260 1261 </div> 1262 </div> 1263 </div> 1264 </li> 1265 </ul> 1266 1267 1268<div class="iab-menu__promo-block"> 1269 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 1270 <a href="/futurescape" class="iab-menu__promo-block-link"> 1271 <div class="iab-menu__promo-block-image"> 1272 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2025-03/fs%20card.png?itok=ST0RyRiZ" width="720" height="401" alt="""" /> 1273 1274 1275 1276 </div> 1277 1278 <h4>Futurescape</h4> 1279 </a> 1280 </div> 1281 1282 </div> 1283 </div> 1284 1285 1286 1287 </div> 1288 </div> 1289 </div> 1290 </li> 1291 1292 <li class="menu-item menu-item--expanded"> 1293 <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> 1294 <div class="iab-menu__wrapper"> 1295 <div class="container"> 1296 <div class="row"> 1297 <div class="col-lg-4"> 1298 <div class="iab-menu__info"> 1299 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1300 <span class="visually-hidden">Back</span> 1301 </a> 1302 <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> 1303 <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> 1304 </div> 1305 </div> 1306 1307 1308 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 1309 1310 <ul class="menu menu-level-1"> 1311 1312 <li class="menu-item">
1313 <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> 1314 <div class="iab-menu__wrapper"> 1315 <div class="container"> 1316 <div class="row"> 1317 <div class="col-lg-4"> 1318 <div class="iab-menu__info"> 1319 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1320 <span class="visually-hidden">Back</span> 1321 </a> 1322 <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> 1323 <p class="text text--medium text--colour-black"></p> 1324 </div> 1325 </div> 1326 1327 1328 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1329 1330 </div> 1331 1332 1333 1334 </div> 1335 </div> 1336 </div> 1337 </li> 1338 1339 <li class="menu-item"> 1340 <a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a> 1341 <div class="iab-menu__wrapper"> 1342 <div class="container"> 1343 <div class="row"> 1344 <div class="col-lg-4"> 1345 <div class="iab-menu__info"> 1346 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1347 <span class="visually-hidden">Back</span> 1348 </a> 1349 <h4 class="text--colour-blue"><a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a></h4> 1350 <p class="text text--medium text--colour-black"></p> 1351 </div> 1352 </div> 1353 1354 1355 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1356 1357 </div> 1358 1359 1360 1361 </div> 1362 </div> 1363 </div> 1364 </li> 1365 1366 <li class="menu-item"> 1367 <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> 1368 <div class="iab-menu__wrapper"> 1369 <div class="container"> 1370 <div class="row"> 1371 <div class="col-lg-4"> 1372 <div class="iab-menu__info"> 1373 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1374 <span class="visually-hidden">Back</span> 1375 </a> 1376 <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> 1377 <p class="text text--medium text--colour-black"></p> 1378 </div> 1379 </div> 1380 1381 1382 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1383 1384 </div> 1385 1386 1387 1388 </div> 1389 </div> 1390 </div> 1391 </li> 1392 1393 <li class="menu-item"> 1394 <a href="https://www.iabuk.com/board" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Our Board</a> 1395 <div class="iab-menu__wrapper"> 1396 <div class="container"> 1397 <div class="row"> 1398 <div class="col-lg-4"> 1399 <div class="iab-menu__info"> 1400 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
1401 <span class="visually-hidden">Back</span> 1402 </a> 1403 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/board">Our Board</a></h4> 1404 <p class="text text--medium text--colour-black"></p> 1405 </div> 1406 </div> 1407 1408 1409 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1410 1411 </div> 1412 1413 1414 1415 </div> 1416 </div> 1417 </div> 1418 </li> 1419 1420 <li class="menu-item"> 1421 <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Join the IAB</a> 1422 <div class="iab-menu__wrapper"> 1423 <div class="container"> 1424 <div class="row"> 1425 <div class="col-lg-4"> 1426 <div class="iab-menu__info"> 1427 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1428 <span class="visually-hidden">Back</span> 1429 </a> 1430 <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Join the IAB</a></h4> 1431 <p class="text text--medium text--colour-black"></p> 1432 </div> 1433 </div> 1434 1435 1436 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1437 1438 </div> 1439 1440 1441 1442 </div> 1443 </div> 1444 </div> 1445 </li> 1446 </ul> 1447 1448 1449<div class="iab-menu__promo-block"> 1450 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default">
1451 <a href="/member-content" class="iab-menu__promo-block-link"> 1452 <div class="iab-menu__promo-block-image"> 1453 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" /> 1454 1455 1456 1457 </div> 1458 1459 <h4>Explore the Member Vault</h4> 1460 </a> 1461 </div> 1462 1463 </div> 1464 </div> 1465 1466 1467 1468 </div> 1469 </div> 1470 </div> 1471 </li> 1472 1473 <li class="menu-item menu-item--expanded"> 1474 <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> 1475 <div class="iab-menu__wrapper"> 1476 <div class="container"> 1477 <div class="row"> 1478 <div class="col-lg-4"> 1479 <div class="iab-menu__info"> 1480 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1481 <span class="visually-hidden">Back</span> 1482 </a> 1483 <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.">Events & training</span></h4> 1484 <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.</p> 1485 </div> 1486 </div> 1487 1488 1489 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 1490 1491 <ul class="menu menu-level-1"> 1492 1493 <li class="menu-item"> 1494 <a href="/events" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events">Events</a> 1495 <div class="iab-menu__wrapper"> 1496 <div class="container"> 1497 <div class="row"> 1498 <div class="col-lg-4"> 1499 <div class="iab-menu__info"> 1500 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1501 <span class="visually-hidden">Back</span> 1502 </a> 1503 <h4 class="text--colour-blue"><a href="/events" data-drupal-link-system-path="events">Events</a></h4> 1504 <p class="text text--medium text--colour-black"></p> 1505 </div> 1506 </div> 1507 1508 1509 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1510 1511 </div> 1512 1513 1514 1515 </div> 1516 </div> 1517 </div> 1518 </li> 1519 1520 <li class="menu-item"> 1521 <a href="/training" title="Training courses" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/40041">Training courses</a> 1522 <div class="iab-menu__wrapper"> 1523 <div class="container"> 1524 <div class="row"> 1525 <div class="col-lg-4"> 1526 <div class="iab-menu__info"> 1527 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1528 <span class="visually-hidden">Back</span> 1529 </a> 1530 <h4 class="text--colour-blue"><a href="/training" title="Training courses" data-drupal-link-system-path="node/40041">Training courses</a></h4> 1531 <p class="text text--medium text--colour-black">Training courses</p> 1532 </div> 1533 </div> 1534 1535 1536 <div class="menu_link_content menu-link-contentmain view-mode-
1536default menu-dropdown menu-dropdown-1 menu-type-default"> 1537 1538 </div> 1539 1540 1541 1542 </div> 1543 </div> 1544 </div> 1545 </li> 1546 1547 <li class="menu-item"> 1548 <a href="/growth-series" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53011">IAB Growth Series</a> 1549 <div class="iab-menu__wrapper"> 1550 <div class="container"> 1551 <div class="row"> 1552 <div class="col-lg-4"> 1553 <div class="iab-menu__info"> 1554 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1555 <span class="visually-hidden">Back</span> 1556 </a> 1557 <h4 class="text--colour-blue"><a href="/growth-series" data-drupal-link-system-path="node/53011">IAB Growth Series</a></h4> 1558 <p class="text text--medium text--colour-black"></p> 1559 </div> 1560 </div> 1561 1562 1563 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1564 1565 </div> 1566 1567 1568 1569 </div> 1570 </div> 1571 </div> 1572 </li> 1573 1574 <li class="menu-item"> 1575 <a href="/events/on-demand" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events/on-demand">Past events</a> 1576 <div class="iab-menu__wrapper"> 1577 <div class="container"> 1578 <div class="row"> 1579 <div class="col-lg-4"> 1580 <div class="iab-menu__info"> 1581 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1582 <span class="visually-hidden">Back</span> 1583 </a> 1584 <h4 class="text--colour-blue"><a href="/events/on-demand" data-drupal-link-system-path="events/on-demand">Past events</a></h4> 1585 <p class="text text--medium text--colour-black"></p> 1586 </div> 1587 </div> 1588 1589 1590 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1591 1592 </div> 1593 1594 1595 1596 </div> 1597 </div> 1598 </div> 1599 </li> 1600 </ul> 1601 1602 1603<div class="iab-menu__promo-block"> 1604 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 1605 <a href="/growth-series" class="iab-menu__promo-block-link"> 1606 <div class="iab-menu__promo-block-image"> 1607 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2026-01/Screenshot%202026-01-07%20at%2012.08.23.png?itok=9OrD1T5N" width="720" height="401" alt="""" /> 1608 1609 1610 1611 </div> 1612 1613 <h4>IAB Growth Series</h4> 1614 </a> 1615 </div> 1616 1617 </div> 1618 </div> 1619 1620 1621 1622 </div> 1623 </div> 1624 </div> 1625 </li> 1626 </ul> 1627 1628 1629 </nav> 1630 1631 1632 </div> 1633 1634 <div class="iab-header__buttons-container"> 1635 <a href="/membership-benefits" class="iab-btn iab-btn--tertiary iab-btn--small iab-header__cta__register iab-header__buttons-item">Join the IAB</a> 1636 <a href="/user" class="iab-btn iab-btn--secondary iab-btn--small iab-header__cta__signin iab-header__buttons-item">Log in</a> 1637 1638 <button class="iab-header__buttons__search iab-icon-btn iab-header__buttons-item" data-search-open> 1639 <span class="visually-hidden">Search</span> 1640 </button> 1641 <div class="cart-block iab-header__buttons-item"> 1642 <div> 1643 <div id="block-cart" class="block-commerce-cart"> 1644 1645 1646 <div class="cart--cart-block"> 1647 <button class="iab-header__buttons__cart iab-icon-btn" data-cart-open tabindex="0"> 1648 <span class="iab-header__buttons__cart-count">0 items</span> 1649 </button>
1650 <div class="iab-shopping-cart" data-cart-modal> 1651 <div class="iab-shopping-cart__header"> 1652 <div class="iab-shopping-cart__header-title">Shopping cart</div> 1653 <button class="iab-shopping-cart__btn-close" data-cart-close> 1654 <span class="visually-hidden"> 1655 Close 1656 </span> 1657 </button> 1658 </div> 1659 <div class="iab-shopping-cart__links"> 1660 <a href="/cart" class="iab-btn iab-btn--primary">Go to cart</a> 1661 </div> 1662 </div> 1663</div> 1664 1665 </div> 1666 1667 </div> 1668 1669 </div> 1670 <button class="iab-header__buttons__menu iab-icon-btn iab-header__buttons-item" data-mobile-nav-trigger> 1671 <span class="visually-hidden">Menu</span> 1672 </button> 1673 </div> 1674 </div> 1675 </div> 1676 </header> 1677 1678 <div role="main" class="main-container js-quickedit-main-content"> 1679 1680 <div> 1681 1682 <section> 1683 1684 <div class="highlighted"> <div> 1685 <div data-drupal-messages-fallback class="hidden"></div> 1686 1687 </div> 1688</div> 1689 1690 1691 <a id="main-content"></a> 1692 <div class="iab-page iab-page-padding"> 1693 <div> 1694 <div id="block-iab-local-tasks"> 1695 1696 1697 1698 </div> 1699<div class="views-element-container" id="block-views-block-custom-sections-block-1"> 1700 1701 1702 <div><div class="js-view-dom-id-a4facd1833f65414f6c1b98ce5800ae82643907211ef26e9963cb66249250a09"> 1703 1704 1705 1706 1707 1708 1709 1710 1711 1712 1713 1714 1715 1716 1717 1718</div> 1719</div> 1720 1721 </div> 1722<div id="block-iab-content"> 1723 1724 1725 1726<section data-history-node-id="54771" class="standard-content full clearfix iab-page"> 1727 <div class="container reset-styles-mobile"> 1728 <div class="row flex flex--row"> 1729 <div class="col-xs-12 col-md-2 iab-member-bank--left"></div> 1730 <div class="col-xs-12 col-md-9 iab-member-bank--right"> 1731 <h1>UK Digital Advertising could add 1.2 million jobs and contribute £242bn to economy by 2035 </h1> 1732 <p class="text-pale-blue my-4"> 1733 Posted on 1734 Wednesday 23 September 2026 1735 1736 1737 <span class="divider divider__pipe divider__dark-blue">|</span> 1738 IAB UK 1739 </p> 1740 <div class="iab-intro text text--lead-copy"> 1741 <div class="field field--name-field-summary field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>New research reveals scale of economic prize as AI fuels next wave of growth, but warns opportunity depends on getting the policy environment right</p></div> 1742</div> 1743 1744 <hr /> 1745 </div> 1746 </div> 1747 </div> 1748 1749 1750 1751 <div class="container reset-styles-mobile"> 1752 <div class="row flex flex--row"> 1753 <div class="col-xs-12 col-md-2 iab-member-bank--left"></div> 1754 <div class="col-xs-12 col-md-9 iab-member-bank--right"> 1755 1756 <div class="field field--name-body field--type-text-with-summary field--label-hidden iab-jargon-buster__tooltips field--item"><p lang="EN-GB">Britainâs digital advertising sector could contribute £242 billion to the UK economy by 2035 and create an additional 1.2 million jobs, according to new research revealing the scale of the economic prize from backing one of the countryâs fastest-growing industries. </p> 1757 1758<p lang="EN-GB"><a href="https://iab.publicfirst.co/">The report</a>, commissioned by IAB UK from research consultancy Public First, finds that this growth could be achieved under a policy environment that supports innovation, investment and skills â as AI and emerging digital technologies create new opportunities for businesses across the country. </p> 1759 1760<p lang="EN-GB">The potential comes on the back of rapid recent growth. Digital advertising already contributes £175 billion to the UK economy and supports 2.6 million jobs. Between 2022 and 2026, its contribution to UK GVA increased by £46 billion, or 35%, ten times the growth rate of the wider UK economy. That £46 billion increase alone is equivalent in scale to adding an economy the size of the Liverpool City Region in just four years. </p> 1761 1762<p lang="EN-GB">But the report warns that future growth is not guaranteed. The policy environment around AI, data, investment and skills will help determine whether the UK captures the next wave of growth and remains a leading global market for digital advertising. </p> 1763 1764<h2 lang="EN-GB">£80bn AI Opportunity for British businesses </h2> 1765 1766<p lang="EN-GB">AI is already transforming the sector. 95% of businesses engaged in digital advertising are using AI, compared with 16% of businesses across the wider UK economy. </p> 1767 1768<p lang="EN-GB">More than eight in ten (82%) digital advertising businesses say AI has increased their productivity, while 68% report improved profitability. Almost two-thirds (65%) say AI is already saving at least three hours per employee. </p> 1769 1770<p lang="EN-GB">The report estimates that a 10% AI-driven improvement in return on advertising spend could generate £80 billion in additional sales for UK businesses over the next decade, as AI improves targeting, measurement and creative optimisation. </p> 1771 1772<p lang="EN-GB">New technologies and channels could unlock further growth. Agentic advertising buying could generate a £13 billion sales uplift by 2035, while the UK creator economy could grow from £800 million in 2025 to £12 billion over the coming decade. </p> 1773 1774<h2 lang="EN-GB">£53BN boost for Britainâs small businesses </h2> 1775 1776<p lang="EN-GB">The economic impact of digital advertising reaches far beyond the advertising industry itself. </p> 1777 1778<p lang="EN-GB">Digital advertising spending drives £118 billion in sales growth for UK businesses every year, including £53 billion for SMEs â more than double the £26 billion recorded in 2022. </p> 1779 1780<p lang="EN-GB">For Britainâs 5.68 million SMEs, digital advertising provides an accessible way to find customers, test demand and expand into new markets without needing the sales teams, national footprint or marketing budgets of larger competitors. </p> 1781 1782<p lang="EN-GB">The total SME economic footprint of digital advertising now stands at £74 billion, while the sector supports 1.3 million SME jobs. </p> 1783 1784<h2 lang="EN-GB">Growth beyond London </h2> 1785 1786<p lang="EN-GB">The report also identifies a major opportunity to spread investment and highly skilled jobs further across Britain. </p> 1787 1788<p lang="EN-GB">Manchester, Leeds, Birmingham, Bristol, Edinburgh and Glasgow are identified as particularly well placed to benefit from the next phase of digital advertising growth. </p> 1789 1790<p lang="EN-GB">Under a high-growth scenario, innovations in digital advertising technology could generate an additional £1.8 billion of economic value across UK cities and regions over the next decade. </p> 1791 1792<p lang="EN-GB">Manchester is already demonstrating the potential. Between 2017 and 2024, the North Westâs share of the UK advertising and marketing workforce increased from 8% to 12%, making it the largest hub outside London. </p> 1793 1794<p lang="EN-GB">Sinead Coogan Jobes, Head of Policy and Public Affairs at IAB UK said: âDigital advertising is already one of Britainâs great growth stories â contributing £175 billion to our economy, supporting 2.6 million jobs and helping businesses of every size find customers and grow. Now AI and emerging technologies are opening up an even bigger opportunity. With the right conditions, the sector could contribute £242 billion to the economy by 2035 and support another 1.2 million jobs. But that economic prize cannot be taken for granted. Britain needs a policy environment that protects consumers while giving businesses the confidence to innovate, invest and build here in the UK.â </p></div> 1795 1796 </div> 1797 </div> 1798 </div> 1799 1800 1801 <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> 1802 1803 1804<div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> 1805 <div class="container"> 1806 <div class="row justify-content-md-between "> 1807 <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> 1808 <div class="iab-paragraph__flexible-block__image-container--inner"> 1809 1810 <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/resize_900/public/section_image/55054107497_c957dcc125_5k.jpg?itok=KRtGhBNx" width="1000" height="684" alt="""" /> 1811 1812 1813</div> 1814 1815 1816 </div> 1817 </div> 1818 1819 <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> 1820 <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> 1821 1822 <h2 class="iab-paragraph__flexible-block__title"> 1823 <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Explore the full report now</div> 1824</h2> 1825 1826 <div class="text text--large iab-paragraph__flexible-block__body"> 1827 <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>Explore the full report, produced with Public First, to understand the scale of digital advertisingâs contribution to the UK economy today and the role it could play in driving jobs, growth and productivity through to 2035.</p></div> 1828</div> 1829 <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> 1830 1831 <a href="https://www.iabuk.com/advertising-future" class="iab-btn--primary iab-btn--spacing iab-btn"> 1832 Go to report</a> 1833 1834 1835 </div> 1836</div> 1837 </div> 1838 </div> 1839 </div> 1840</div> 1841</div> 1842 1843 1844 <div class="container"> 1845 <div class="row flex flex--row"> 1846 <div class="col-xs-12 col-md-2 iab-member-bank--left"></div> 1847 <div class="col-xs-12 col-md-9 iab-member-bank--right"> 1848 1849 1850 <div class="iab-box-list"> 1851 <div class="iab-box-list__left"> 1852 <p>Written by</p> 1853 </div> 1854 <div class="iab-box-list__right"> 1855 <h3 class="h4">IAB UK</h3> 1856 </div> 1857 1858 <div class="iab-box-list__left"> 1859 <p>Topics</p> 1860 </div> 1861 <div class="iab-box-list__right"> 1862 1863 <div class="iab-pill"><a href="/content-hub/12631" hreflang="en">Press releases</a></div> 1864 <div class="iab-pill"><a href="/content-hub/4690" hreflang="en">Policy</a></div> 1865 <div class="iab-pill"><a href="/content-hub/9040" hreflang="en">AI</a></div> 1866 1867 1868 </div> 1869 </div> 1870 </div> 1871 </div> 1872 </div> 1873 1874 <div class="views-element-container"> 1875 <div class="js-view-dom-id-6510d296ca9b187b72cac6ec2262cb72c0db98f3a2778f72d8cb6a6b6232e4b7 iab-three-col-content"> 1876 <div class="container"> 1877 <h3 class="iab-three-col-content__title text-center">Related content</h3> 1878 1879 1880 1881 1882 1883 1884 1885
1886 <div class="iab-showcase" data-iab-showcase> 1887 <div class="row"> 1888 <div class="views-row iab-showcase__item col-xs-12 col-md-3"> 1889<div data-history-node-id="54781" class="clearfix iab-card iab-three-col-content__card"> 1890 <div class="iab-card__inner"> 1891 <div class="iab-card__image"> 1892 1893 <div class="field field--name-field-teaser-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/content_teaser_image/54858521049_39f4d3fb2b_k.jpg?itok=AXvB3Fxr" width="350" height="196" alt="" /> 1894 1895 1896</div> 1897 1898 </div> 1899 <div class="iab-card__content"> 1900 <h3 class="iab-card__title" data-iab-showcase-title> 1901 IAB Tech Lab Introduces AAMP 3.0 1902 </h3> 1903 <p></p> 1904 <a href="/news-article/iab-tech-lab-introduces-aamp-30" class="iab-card__link"> 1905 <span class="visually-hidden"> 1906 Learn more 1907 </span> 1908 </a> 1909 </div> 1910 </div> 1911</div> 1912</div> 1913 <div class="views-row iab-showcase__item col-xs-12 col-md-3"> 1914<div data-history-node-id="54451" class="clearfix iab-card iab-three-col-content__card"> 1915 <div class="iab-card__inner"> 1916 <div class="iab-card__image"> 1917 1918 <div class="field field--name-field-teaser-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/content_teaser_image/Screenshot%202026-08-07%20at%2009.31.45.png?itok=09GINPfB" width="350" height="196" alt="" /> 1919 1920 1921</div> 1922 1923 </div> 1924 <div class="iab-card__content"> 1925 <h3 class="iab-card__title" data-iab-showcase-title> 1926 What does an Andy Burnham premiership mean for digital advertising? 1927 </h3> 1928 <p></p> 1929 <a href="/news-article/what-does-andy-burnham-premiership-mean-digital-advertising" class="iab-card__link"> 1930 <span class="visually-hidden"> 1931 Learn more 1932 </span> 1933 </a> 1934 </div> 1935 </div> 1936</div> 1937</div> 1938 <div class="views-row iab-showcase__item col-xs-12 col-md-3"> 1939<div data-history-node-id="54446" class="clearfix iab-card iab-three-col-content__card"> 1940 <div class="iab-card__inner"> 1941 <div class="iab-card__image"> 1942 1943 <div class="field field--name-field-teaser-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/content_teaser_image/Alex%20Kozlov.JPG?itok=SsAoFkCH" width="350" height="196" alt="" /> 1944 1945 1946</div> 1947 1948 </div> 1949 <div class="iab-card__content"> 1950 <h3 class="iab-card__title" data-iab-showcase-title> 1951 Making sense of AI in advertising: a Q&A on the IAB UK Digital AI Hub 1952 </h3> 1953 <p></p> 1954 <a href="/news-article/making-sense-ai-advertising-qa-iab-uk-digital-ai-hub" class="iab-card__link"> 1955 <span class="visually-hidden"> 1956 Learn more 1957 </span> 1958 </a> 1959 </div> 1960 </div> 1961</div> 1962</div> 1963 <div class="views-row iab-showcase__item col-xs-12 col-md-3"> 1964<div data-history-node-id="54421" class="clearfix iab-card iab-three-col-content__card"> 1965 <div class="iab-card__inner"> 1966 <div class="iab-card__image"> 1967 1968 <div class="field field--name-field-teaser-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img loading="lazy" src="/sites/default/files/styles/promo_slot_700x392/public/content_teaser_image/Screenshot%202026-08-04%20at%2010.57.44_0.png?itok=i6BusKpE" width="350" height="196" alt="" /> 1969 1970 1971</div> 1972 1973 </div> 1974 <div class="iab-card__content"> 1975 <h3 class="iab-card__title" data-iab-showcase-title> 1976 Is It Agentic, or Is It Cake? The Automation to Agentic Spectrum 1977 </h3> 1978 <p></p> 1979 <a href="/news-article/it-agentic-or-it-cake-automation-agentic-spectrum" class="iab-card__link"> 1980 <span class="visually-hidden"> 1981 Learn more 1982 </span> 1983 </a> 1984 </div> 1985 </div> 1986</div> 1987</div> 1988 </div> 1989</div> 1990 1991 1992 1993 1994 1995 1996 1997 </div> 1998 </div> 1999</div> 2000 2001 </article> 2002 2003 </div> 2004<div class="views-element-container" id="block-views-block-custom-sections-block-2"> 2005 2006 2007 <div><div class="js-view-dom-id-9da5c6966100c2993f1f7221ed41958b4c6ab571075f1b6a69a4dd6a4f5768eb"> 2008 2009 2010 2011 2012 2013 2014 2015 2016 <div class="views-row"><div data-history-node-id="9" class="custom-section default clearfix"> 2017 2018 <div class="content"> 2019 2020 <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> 2021 2022 <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2026-06/navy%20banner%20new1.png?itok=uC92UTS8");"> 2023 <div class="container"> 2024 <div class="row"> 2025 <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> 2026 2027 <div class="iab-paragraph__promo-small__content"> 2028 <h3 class="iab-paragraph__promo-small__title mt-0"> 2029 <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">
2029State of AI in Advertising: Charting the Shift from Automation to Autonomy</div> 2030</h3> 2031 <p class="iab-paragraph__promo-small__text text text--medium">Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report</p> 2032 </div> 2033 </div> 2034 2035 <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> 2036 <div class="iab-paragraph__promo-small__second"> 2037 <a href="https://www.iabuk.com/state-of-ai-advertising" class="iab-btn iab-btn--primary">Dive in</a> 2038 2039 2040 </div> 2041 </div> 2042 </div> 2043 </div> 2044 </div> 2045</div> 2046 2047 </div> 2048 2049</div> 2050</div> 2051 2052 2053 2054 2055 2056 2057 2058 2059</div> 2060</div> 2061 2062 </div> 2063 2064 </div> 2065 2066 </div> 2067 </section> 2068 2069 </div> 2070 </div> 2071 2072 <footer class="iab-footer" role="contentinfo"> 2073 <div class="container"> 2074 <div class="row"> 2075 2076 <div class="col-6 col-md-3"> 2077 <div class="iab-footer__menu text text--large"> 2078 <div> 2079 <nav role="navigation" aria-labelledby="block-iab-footer-menu" id="block-iab-footer"> 2080 2081 <h2 class="visually-hidden" id="block-iab-footer-menu">Footer menu</h2> 2082 2083 2084 2085 <ul> 2086 <li> 2087 <a href="https://www.iabuk.com/form/contact" title="contact">Contact</a> 2088 </li> 2089 <li> 2090 <a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership</a> 2091 </li> 2092 <li> 2093 <a href="/events" data-drupal-link-system-path="events">Events</a> 2094 </li> 2095 <li> 2096 <a href="https://www.iabuk.com/training">Training</a> 2097 </li> 2098 <li> 2099 <a href="/about-us" data-drupal-link-system-path="node/16">About</a> 2100 </li> 2101 <li> 2102 <a href="https://www.iabuk.com/careers">Careers</a> 2103 </li> 2104 <li> 2105 <a href="https://www.iabuk.com/faqs">FAQs</a> 2106 </li> 2107 </ul> 2108 2109 2110 2111 </nav> 2112 2113 </div> 2114 2115 </div> 2116 </div> 2117 2118 <div class="col-6 col-md-9"> 2119 <div class="iab-footer__address"> 2120 <div> 2121 <div id="block-headofficefooter"> 2122 2123 2124 2125 <div class="field field--name-body field--type-text-with-summary field--label-hidden iab-jargon-buster__tooltips field--item"><h3>Head Office</h3><p>IAB Headquarters<br>The Kodak, 11 Keeley Street<br>London, WC2B 4BA</p><p><a href="/visiting-us">Visiting Us</a></p><p><a href="/form/contact">Contact</a></p></div> 2126 2127 </div> 2128 2129 </div> 2130 2131 </div> 2132 </div> 2133 2134 <div class="col-12"> 2135 <div class="iab-footer__social"> 2136 <ul> 2137 <li><a href="https://www.youtube.com/user/iabuk" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--youtube"><span class="visually-hidden">youtube</span></a></li> 2138 <li><a href="https://twitter.com/IABUK" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--twitter"><span class="visually-hidden">twitter</span></a></li> 2139 <li><a href="https://www.instagram.com/iabuk/?hl=en" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--instagram"><span class="visually-hidden">instagram</span></a></li> 2140 <li><a href="https://www.linkedin.com/company/iab-uk/" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--linkedin"><span class="visually-hidden">linkedin</span></a></li> 2141 <li><a href="https://www.tiktok.com/@iabuk" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--tiktok"><span class="visually-hidden">tiktok</span></a></li> 2142 <li><a href="https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--spotify"><span class="visually-hidden">podcast</span></a></li> 2143 </ul> 2144 </div> 2145 </div> 2146 2147 <div class="col-12 col-md-3"> 2148 <a href="/" class="iab-footer__logo" title="Home" rel="home">
2149 <span class="visually-hidden">IAB</span> 2150 </a> 2151 </div> 2152 2153 <div class="col-12"> 2154 <div class="iab-footer__meta"> 2155 <div class="iab-footer__meta-copyright"> 2156 <p class="text text--medium">© Copyright IAB All rights Reserved</p> 2157 </div> 2158 <div class="iab-footer__meta-menu"> 2159 <ul class="text text--medium"> 2160 <li> 2161 <a href="/policy/terms-conditions">Terms & Conditions</a> 2162 </li> 2163 <li> 2164 <a href="/news-article/privacy-notice">Privacy Policy</a> 2165 </li> 2166 <li> 2167 <a href="/sitemap">Site Map</a> 2168 </li> 2169 </ul> 2170 </div> 2171 </div> 2172 </div> 2173 2174 </div> 2175 </div> 2176 </div> 2177</footer> 2178 2179 <div class="iab-mobile-navigation iab-dark-bg" data-mobile-nav> 2180 <div class="container"> 2181 <div class="row"> 2182 <div class="col"> 2183 <nav role="navigation" aria-labelledby="block-mainnavigation-menu" id="block-mainnavigation" class="iab-main-navigation"> 2184 2185 <h2 class="visually-hidden" id="block-mainnavigation-menu">Main navigation</h2> 2186 2187 2188 2189 2190 <ul class="menu menu-level-0"> 2191 2192 <li class="menu-item menu-item--expanded"> 2193 <span title="IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Who we are</span> 2194 <div class="iab-menu__wrapper"> 2195 <div class="container"> 2196 <div class="row"> 2197 <div class="col-lg-4"> 2198 <div class="iab-menu__info"> 2199 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2200 <span class="visually-hidden">Back</span> 2201 </a> 2202 <h4 class="text--colour-blue"><span title="IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.">Who we are</span></h4> 2203 <p class="text text--medium text--colour-black">IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.</p> 2204 </div> 2205 </div> 2206 2207 2208 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 2209 2210 <ul class="menu menu-level-1"> 2211 2212 <li class="menu-item"> 2213 <a href="/about-us" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/16">About us</a> 2214 <div class="iab-menu__wrapper"> 2215 <div class="container"> 2216 <div class="row"> 2217 <div class="col-lg-4"> 2218 <div class="iab-menu__info"> 2219 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2220 <span class="visually-hidden">Back</span> 2221 </a> 2222 <h4 class="text--colour-blue"><a href="/about-us" data-drupal-link-system-path="node/16">About us</a></h4> 2223 <p class="text text--medium text--colour-black"></p> 2224 </div> 2225 </div> 2226 2227 2228 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2229 2230 </div> 2231 2232 2233 2234 </div> 2235 </div> 2236 </div> 2237 </li> 2238 2239 <li class="menu-item"> 2240 <a href="/news-article/our-story" title="Our story" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30586">Our story</a> 2241 <div class="iab-menu__wrapper"> 2242 <div class="container"> 2243 <div class="row"> 2244 <div class="col-lg-4"> 2245 <div class="iab-menu__info"> 2246 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
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2360 <span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our work</span> 2361 <div class="iab-menu__wrapper"> 2362 <div class="container"> 2363 <div class="row"> 2364 <div class="col-lg-4"> 2365 <div class="iab-menu__info"> 2366 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2367 <span class="visually-hidden">Back</span> 2368 </a> 2369 <h4 class="text--colour-blue"><span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.">Our work</span></h4> 2370 <p class="text text--medium text--colour-black">Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.</p> 2371 </div> 2372 </div> 2373 2374 2375 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 2376 2377 <ul class="menu menu-level-1"> 2378 2379 <li class="menu-item menu-item--expanded"> 2380 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Latest updates</span> 2381 <div class="iab-menu__wrapper"> 2382 <div class="container"> 2383 <div class="row"> 2384 <div class="col-lg-4"> 2385 <div class="iab-menu__info"> 2386 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2387 <span class="visually-hidden">Back</span> 2388 </a> 2389 <h4 class="text--colour-blue"><span>Latest updates</span></h4> 2390 <p class="text text--medium text--colour-black"></p> 2391 </div> 2392 </div> 2393 2394 2395 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2396 2397 <ul class="menu menu-level-2"> 2398 2399 <li class="menu-item"> 2400 <a href="/news-opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30550">News</a> 2401 <div class="iab-menu__wrapper"> 2402 <div class="container"> 2403 <div class="row"> 2404 <div class="col-lg-4"> 2405 <div class="iab-menu__info"> 2406 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2407 <span class="visually-hidden">Back</span> 2408 </a> 2409 <h4 class="text--colour-blue"><a href="/news-opinion" data-drupal-link-system-path="node/30550">News</a></h4> 2410 <p class="text text--medium text--colour-black"></p> 2411 </div> 2412 </div> 2413 2414 2415 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2416 2417 </div> 2418 2419 2420 2421 </div> 2422 </div> 2423 </div> 2424 </li> 2425 2426 <li class="menu-item"> 2427 <a href="https://www.iabuk.com/opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Opinions</a> 2428 <div class="iab-menu__wrapper"> 2429 <div class="container"> 2430 <div class="row"> 2431 <div class="col-lg-4"> 2432 <div class="iab-menu__info"> 2433 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2434 <span class="visually-hidden">Back</span> 2435 </a> 2436 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/opinion">Opinions</a></h4> 2437 <p class="text text--medium text--colour-black"></p> 2438 </div> 2439 </div> 2440 2441 2442 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2443 2444 </div> 2445 2446 2447 2448 </div> 2449 </div> 2450 </div> 2451 </li> 2452 </ul> 2453 2454 2455 2456 </div> 2457 2458 2459 2460 </div> 2461 </div> 2462 </div> 2463 </li> 2464 2465 <li class="menu-item menu-item--expanded"> 2466 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Policy & standards</span> 2467 <div class="iab-menu__wrapper"> 2468 <div class="container"> 2469 <div class="row"> 2470 <div class="col-lg-4"> 2471 <div class="iab-menu__info"> 2472 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2473 <span class="visually-hidden">Back</span> 2474 </a> 2475 <h4 class="text--colour-blue"><span>Policy & standards</span></h4> 2476 <p class="text text--medium text--colour-black"></p> 2477 </div> 2478 </div> 2479 2480 2481 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2482 2483 <ul class="menu menu-level-2"> 2484 2485 <li class="menu-item"> 2486 <a href="/policy" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32646">Policy</a> 2487 <div class="iab-menu__wrapper"> 2488 <div class="container"> 2489 <div class="row"> 2490 <div class="col-lg-4"> 2491 <div class="iab-menu__info"> 2492 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2493 <span class="visually-hidden">Back</span> 2494 </a> 2495 <h4 class="text--colour-blue"><a href="/policy" data-drupal-link-system-path="node/32646">Policy</a></h4> 2496 <p class="text text--medium text--colour-black"></p> 2497 </div> 2498 </div> 2499 2500 2501 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2502 2503 </div> 2504 2505 2506 2507 </div> 2508 </div> 2509 </div> 2510 </li> 2511 2512 <li class="menu-item"> 2513 <a href="/goldstandard" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/33721">Gold Standard</a> 2514 <div class="iab-menu__wrapper"> 2515 <div class="container"> 2516 <div class="row"> 2517 <div class="col-lg-4"> 2518 <div class="iab-menu__info"> 2519 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2520 <span class="visually-hidden">Back</span> 2521 </a> 2522 <h4 class="text--colour-blue"><a href="/goldstandard" data-drupal-link-system-path="node/33721">Gold Standard</a></h4> 2523 <p class="text text--medium text--colour-black"></p> 2524 </div> 2525 </div> 2526 2527 2528 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2529 2530 </div> 2531 2532 2533 2534 </div> 2535 </div> 2536 </div> 2537 </li> 2538 2539 <li class="menu-item"> 2540 <a href="/sustainability" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54666">Sustainability in digital</a> 2541 <div class="iab-menu__wrapper"> 2542 <div class="container"> 2543 <div class="row"> 2544 <div class="col-lg-4"> 2545 <div class="iab-menu__info"> 2546 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2547 <span class="visually-hidden">Back</span> 2548 </a> 2549 <h4 class="text--colour-blue"><a href="/sustainability" data-drupal-link-system-path="node/54666">Sustainability in digital</a></h4> 2550 <p class="text text--medium text--colour-black"></p> 2551 </div> 2552 </div> 2553 2554 2555 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2556 2557 </div> 2558 2559 2560 2561 </div> 2562 </div> 2563 </div> 2564 </li> 2565 </ul> 2566 2567 2568 2569 </div> 2570 2571 2572 2573 </div> 2574 </div> 2575 </div> 2576 </li> 2577 2578 <li class="menu-item menu-item--expanded"> 2579 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Insight</span> 2580 <div class="iab-menu__wrapper"> 2581 <div class="container"> 2582 <div class="row"> 2583 <div class="col-lg-4"> 2584 <div class="iab-menu__info"> 2585 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2586 <span class="visually-hidden">Back</span> 2587 </a> 2588 <h4 class="text--colour-blue"><span>Insight</span></h4> 2589 <p class="text text--medium text--colour-black"></p> 2590 </div> 2591 </div> 2592 2593 2594 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2595 2596 <ul class="menu menu-level-2"> 2597 2598 <li class="menu-item"> 2599 <a href="/insight-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/48251">Insight Hub</a> 2600 <div class="iab-menu__wrapper"> 2601 <div class="container"> 2602 <div class="row"> 2603 <div class="col-lg-4"> 2604 <div class="iab-menu__info"> 2605 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2606 <span class="visually-hidden">Back</span> 2607 </a> 2608 <h4 class="text--colour-blue"><a href="/insight-hub" data-drupal-link-system-path="node/48251">Insight Hub</a></h4> 2609 <p class="text text--medium text--colour-black"></p> 2610 </div> 2611 </div> 2612 2613 2614 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2615 2616 </div> 2617 2618 2619 2620 </div> 2621 </div> 2622 </div> 2623 </li> 2624 2625 <li class="menu-item"> 2626 <a href="/adspend" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34846">Digital Adspend</a> 2627 <div class="iab-menu__wrapper"> 2628 <div class="container"> 2629 <div class="row"> 2630 <div class="col-lg-4"> 2631 <div class="iab-menu__info"> 2632 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2633 <span class="visually-hidden">Back</span> 2634 </a> 2635 <h4 class="text--colour-blue"><a href="/adspend" data-drupal-link-system-path="node/34846">Digital Adspend</a></h4> 2636 <p class="text text--medium text--colour-black"></p> 2637 </div> 2638 </div> 2639 2640 2641 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2642 2643 </div> 2644 2645 2646 2647 </div> 2648 </div> 2649 </div> 2650 </li> 2651 2652 <li class="menu-item"> 2653 <a href="/futurescape" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50921">Futurescape</a> 2654 <div class="iab-menu__wrapper"> 2655 <div class="container"> 2656 <div class="row"> 2657 <div class="col-lg-4"> 2658 <div class="iab-menu__info"> 2659 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2660 <span class="visually-hidden">Back</span> 2661 </a> 2662 <h4 class="text--colour-blue"><a href="/futurescape" data-drupal-link-system-path="node/50921">Futurescape</a></h4> 2663 <p class="text text--medium text--colour-black"></p> 2664 </div> 2665 </div> 2666 2667 2668 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2669 2670 </div> 2671 2672 2673 2674 </div> 2675 </div> 2676 </div> 2677 </li> 2678 2679 <li class="menu-item"> 2680 <a href="/compass" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/44401">IAB Compass</a> 2681 <div class="iab-menu__wrapper"> 2682 <div class="container"> 2683 <div class="row"> 2684 <div class="col-lg-4"> 2685 <div class="iab-menu__info"> 2686 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2687 <span class="visually-hidden">Back</span> 2688 </a> 2689 <h4 class="text--colour-blue"><a href="/compass" data-drupal-link-system-path="node/44401">IAB Compass</a></h4> 2690 <p class="text text--medium text--colour-black"></p> 2691 </div> 2692 </div> 2693 2694 2695 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2696 2697 </div> 2698 2699 2700 2701 </div> 2702 </div> 2703 </div> 2704 </li> 2705 </ul> 2706 2707 2708 2709 </div> 2710 2711 2712 2713 </div> 2714 </div> 2715 </div> 2716 </li> 2717 2718 <li class="menu-item menu-item--expanded"> 2719 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> 2720 <div class="iab-menu__wrapper"> 2721 <div class="container"> 2722 <div class="row"> 2723 <div class="col-lg-4"> 2724 <div class="iab-menu__info"> 2725 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2726 <span class="visually-hidden">Back</span> 2727 </a> 2728 <h4 class="text--colour-blue"><span>Resources & tools</span></h4> 2729 <p class="text text--medium text--colour-black"></p> 2730 </div> 2731 </div> 2732 2733 2734 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2735 2736 <ul class="menu menu-level-2"> 2737 2738 <li class="menu-item"> 2739 <a href="https://www.iabuk.com/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">AI in digital advertising</a> 2740 <div class="iab-menu__wrapper"> 2741 <div class="container"> 2742 <div class="row"> 2743 <div class="col-lg-4"> 2744 <div class="iab-menu__info"> 2745 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2746 <span class="visually-hidden">Back</span> 2747 </a> 2748 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/ai-digital-advertising">AI in digital advertising</a></h4> 2749 <p class="text text--medium text--colour-black"></p> 2750 </div> 2751 </div> 2752 2753 2754 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2755 2756 </div> 2757 2758 2759 2760 </div> 2761 </div> 2762 </div> 2763 </li> 2764 2765 <li class="menu-item"> 2766 <a href="/ai-ad-tech-ecosystem" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a> 2767 <div class="iab-menu__wrapper"> 2768 <div class="container"> 2769 <div class="row"> 2770 <div class="col-lg-4"> 2771 <div class="iab-menu__info"> 2772 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2773 <span class="visually-hidden">Back</span> 2774 </a> 2775 <h4 class="text--colour-blue"><a href="/ai-ad-tech-ecosystem" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a></h4> 2776 <p class="text text--medium text--colour-black"></p> 2777 </div> 2778 </div> 2779 2780 2781 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2782 2783 </div> 2784 2785 2786 2787 </div> 2788 </div> 2789 </div> 2790 </li> 2791 2792 <li class="menu-item"> 2793 <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> 2794 <div class="iab-menu__wrapper"> 2795 <div class="container"> 2796 <div class="row"> 2797 <div class="col-lg-4"> 2798 <div class="iab-menu__info"> 2799 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2800 <span class="visually-hidden">Back</span> 2801 </a> 2802 <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> 2803 <p class="text text--medium text--colour-black"></p> 2804 </div> 2805 </div> 2806 2807 2808 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2809 2810 </div> 2811 2812 2813 2814 </div> 2815 </div> 2816 </div> 2817 </li> 2818 2819 <li class="menu-item"> 2820 <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> 2821 <div class="iab-menu__wrapper"> 2822 <div class="container"> 2823 <div class="row"> 2824 <div class="col-lg-4"> 2825 <div class="iab-menu__info"> 2826 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2827 <span class="visually-hidden">Back</span> 2828 </a> 2829 <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> 2830 <p class="text text--medium text--colour-black"></p> 2831 </div> 2832 </div> 2833 2834 2835 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2836 2837 </div> 2838 2839 2840 2841 </div> 2842 </div> 2843 </div> 2844 </li> 2845 2846 <li class="menu-item"> 2847 <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> 2848 <div class="iab-menu__wrapper"> 2849 <div class="container"> 2850 <div class="row"> 2851 <div class="col-lg-4"> 2852 <div class="iab-menu__info"> 2853 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2854 <span class="visually-hidden">Back</span> 2855 </a> 2856 <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> 2857 <p class="text text--medium text--colour-black"></p> 2858 </div> 2859 </div> 2860 2861 2862 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2863 2864 </div> 2865 2866 2867 2868 </div> 2869 </div> 2870 </div> 2871 </li> 2872 2873 <li class="menu-item"> 2874 <a href="/iab-uk-industry-starter-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53526">Industry Starter Hub</a> 2875 <div class="iab-menu__wrapper"> 2876 <div class="container"> 2877 <div class="row"> 2878 <div class="col-lg-4"> 2879 <div class="iab-menu__info"> 2880 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2881 <span class="visually-hidden">Back</span> 2882 </a> 2883 <h4 class="text--colour-blue"><a href="/iab-uk-industry-starter-hub" data-drupal-link-system-path="node/53526">Industry Starter Hub</a></h4> 2884 <p class="text text--medium text--colour-black"></p> 2885 </div> 2886 </div> 2887 2888 2889 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2890 2891 </div> 2892 2893 2894 2895 </div> 2896 </div> 2897 </div> 2898 </li> 2899 2900 <li class="menu-item"> 2901 <a href="/advertiser-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54476">Advertiser Hub</a> 2902 <div class="iab-menu__wrapper"> 2903 <div class="container"> 2904 <div class="row"> 2905 <div class="col-lg-4"> 2906 <div class="iab-menu__info"> 2907 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2908 <span class="visually-hidden">Back</span> 2909 </a> 2910 <h4 class="text--colour-blue"><a href="/advertiser-hub" data-drupal-link-system-path="node/54476">Advertiser Hub</a></h4> 2911 <p class="text text--medium text--colour-black"></p> 2912 </div> 2913 </div> 2914 2915 2916 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2917 2918 </div> 2919 2920 2921 2922 </div> 2923 </div> 2924 </div> 2925 </li> 2926 2927 <li class="menu-item"> 2928 <a href="/dei" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/31509">DE&I</a> 2929 <div class="iab-menu__wrapper"> 2930 <div class="container"> 2931 <div class="row"> 2932 <div class="col-lg-4"> 2933 <div class="iab-menu__info"> 2934 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2935 <span class="visually-hidden">Back</span> 2936 </a> 2937 <h4 class="text--colour-blue"><a href="/dei" data-drupal-link-system-path="node/31509">DE&I</a></h4> 2938 <p class="text text--medium text--colour-black"></p> 2939 </div> 2940 </div> 2941 2942 2943 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2944 2945 </div> 2946 2947 2948 2949 </div> 2950 </div> 2951 </div> 2952 </li> 2953 2954 <li class="menu-item"> 2955 <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> 2956 <div class="iab-menu__wrapper"> 2957 <div class="container"> 2958 <div class="row"> 2959 <div class="col-lg-4"> 2960 <div class="iab-menu__info"> 2961 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2962 <span class="visually-hidden">Back</span> 2963 </a> 2964 <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> 2965 <p class="text text--medium text--colour-black"></p> 2966 </div> 2967 </div> 2968 2969 2970 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2971 2972 </div> 2973 2974 2975 2976 </div> 2977 </div> 2978 </div> 2979 </li> 2980 2981 <li class="menu-item"> 2982 <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> 2983 <div class="iab-menu__wrapper"> 2984 <div class="container"> 2985 <div class="row"> 2986 <div class="col-lg-4"> 2987 <div class="iab-menu__info"> 2988 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2989 <span class="visually-hidden">Back</span> 2990 </a> 2991 <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> 2992 <p class="text text--medium text--colour-black"></p> 2993 </div> 2994 </div> 2995 2996 2997 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2998 2999 </div> 3000 3001 3002 3003 </div> 3004 </div> 3005 </div> 3006 </li> 3007 3008 <li class="menu-item"> 3009 <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> 3010 <div class="iab-menu__wrapper"> 3011 <div class="container"> 3012 <div class="row"> 3013 <div class="col-lg-4"> 3014 <div class="iab-menu__info"> 3015 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3016 <span class="visually-hidden">Back</span> 3017 </a> 3018 <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> 3019 <p class="text text--medium text--colour-black"></p> 3020 </div> 3021 </div> 3022 3023 3024 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3025 3026 </div> 3027 3028 3029 3030 </div> 3031 </div> 3032 </div> 3033 </li> 3034 3035 <li class="menu-item"> 3036 <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> 3037 <div class="iab-menu__wrapper"> 3038 <div class="container"> 3039 <div class="row"> 3040 <div class="col-lg-4"> 3041 <div class="iab-menu__info"> 3042 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3043 <span class="visually-hidden">Back</span> 3044 </a> 3045 <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> 3046 <p class="text text--medium text--colour-black"></p> 3047 </div> 3048 </div> 3049 3050 3051 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3052 3053 </div> 3054 3055 3056 3057 </div> 3058 </div> 3059 </div> 3060 </li> 3061 3062 <li class="menu-item"> 3063 <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53881">Measurement Toolkit</a> 3064 <div class="iab-menu__wrapper"> 3065 <div class="container"> 3066 <div class="row"> 3067 <div class="col-lg-4"> 3068 <div class="iab-menu__info"> 3069 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3070 <span class="visually-hidden">Back</span> 3071 </a> 3072 <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/53881">Measurement Toolkit</a></h4> 3073 <p class="text text--medium text--colour-black"></p> 3074 </div> 3075 </div> 3076 3077 3078 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3079 3080 </div> 3081 3082 3083 3084 </div> 3085 </div> 3086 </div> 3087 </li> 3088 </ul> 3089 3090 3091 3092 </div> 3093 3094 3095 3096 </div> 3097 </div> 3098 </div> 3099 </li> 3100 3101 <li class="menu-item menu-item--expanded">
3102 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> 3103 <div class="iab-menu__wrapper"> 3104 <div class="container"> 3105 <div class="row"> 3106 <div class="col-lg-4"> 3107 <div class="iab-menu__info"> 3108 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3109 <span class="visually-hidden">Back</span> 3110 </a> 3111 <h4 class="text--colour-blue"><span>Industry sectors</span></h4> 3112 <p class="text text--medium text--colour-black"></p> 3113 </div> 3114 </div> 3115 3116 3117 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3118 3119 <ul class="menu menu-level-2"> 3120 3121 <li class="menu-item"> 3122 <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> 3123 <div class="iab-menu__wrapper"> 3124 <div class="container"> 3125 <div class="row"> 3126 <div class="col-lg-4"> 3127 <div class="iab-menu__info"> 3128 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3129 <span class="visually-hidden">Back</span> 3130 </a> 3131 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> 3132 <p class="text text--medium text--colour-black"></p> 3133 </div> 3134 </div> 3135 3136 3137 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3138 3139 </div> 3140 3141 3142 3143 </div> 3144 </div> 3145 </div> 3146 </li> 3147 3148 <li class="menu-item"> 3149 <a href="/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54606">AI in digital advertising</a> 3150 <div class="iab-menu__wrapper"> 3151 <div class="container"> 3152 <div class="row"> 3153 <div class="col-lg-4"> 3154 <div class="iab-menu__info"> 3155 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3156 <span class="visually-hidden">Back</span> 3157 </a> 3158 <h4 class="text--colour-blue"><a href="/ai-digital-advertising" data-drupal-link-system-path="node/54606">AI in digital advertising</a></h4> 3159 <p class="text text--medium text--colour-black"></p> 3160 </div> 3161 </div> 3162 3163 3164 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3165 3166 </div> 3167 3168 3169 3170 </div> 3171 </div> 3172 </div> 3173 </li> 3174 3175 <li class="menu-item"> 3176 <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> 3177 <div class="iab-menu__wrapper"> 3178 <div class="container"> 3179 <div class="row"> 3180 <div class="col-lg-4"> 3181 <div class="iab-menu__info"> 3182 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3183 <span class="visually-hidden">Back</span> 3184 </a> 3185 <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> 3186 <p class="text text--medium text--colour-black"></p> 3187 </div> 3188 </div> 3189 3190 3191 <div class="menu_link_content menu-link-contentmain view-mode-
3191default menu-dropdown menu-dropdown-2 menu-type-default"> 3192 3193 </div> 3194 3195 3196 3197 </div> 3198 </div> 3199 </div> 3200 </li> 3201 3202 <li class="menu-item"> 3203 <a href="/TV-plus" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">TV+</a> 3204 <div class="iab-menu__wrapper"> 3205 <div class="container"> 3206 <div class="row"> 3207 <div class="col-lg-4"> 3208 <div class="iab-menu__info"> 3209 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3210 <span class="visually-hidden">Back</span> 3211 </a> 3212 <h4 class="text--colour-blue"><a href="/TV-plus" data-drupal-link-system-path="node/47846">TV+</a></h4> 3213 <p class="text text--medium text--colour-black"></p> 3214 </div> 3215 </div> 3216 3217 3218 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3219 3220 </div> 3221 3222 3223 3224 </div> 3225 </div> 3226 </div> 3227 </li> 3228 3229 <li class="menu-item"> 3230 <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> 3231 <div class="iab-menu__wrapper"> 3232 <div class="container"> 3233 <div class="row"> 3234 <div class="col-lg-4"> 3235 <div class="iab-menu__info"> 3236 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3237 <span class="visually-hidden">Back</span> 3238 </a> 3239 <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> 3240 <p class="text text--medium text--colour-black"></p> 3241 </div> 3242 </div> 3243 3244 3245 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3246 3247 </div> 3248 3249 3250 3251 </div> 3252 </div> 3253 </div> 3254 </li> 3255 3256 <li class="menu-item"> 3257 <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> 3258 <div class="iab-menu__wrapper"> 3259 <div class="container"> 3260 <div class="row"> 3261 <div class="col-lg-4"> 3262 <div class="iab-menu__info"> 3263 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3264 <span class="visually-hidden">Back</span> 3265 </a> 3266 <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> 3267 <p class="text text--medium text--colour-black"></p> 3268 </div> 3269 </div> 3270 3271 3272 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3273 3274 </div> 3275 3276 3277 3278 </div> 3279 </div> 3280 </div> 3281 </li> 3282 3283 <li class="menu-item"> 3284 <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> 3285 <div class="iab-menu__wrapper"> 3286 <div class="container"> 3287 <div class="row"> 3288 <div class="col-lg-4"> 3289 <div class="iab-menu__info"> 3290 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
3291 <span class="visually-hidden">Back</span> 3292 </a> 3293 <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> 3294 <p class="text text--medium text--colour-black"></p> 3295 </div> 3296 </div> 3297 3298 3299 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3300 3301 </div> 3302 3303 3304 3305 </div> 3306 </div> 3307 </div> 3308 </li> 3309 3310 <li class="menu-item"> 3311 <a href="/social-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54486">Social</a> 3312 <div class="iab-menu__wrapper"> 3313 <div class="container"> 3314 <div class="row"> 3315 <div class="col-lg-4"> 3316 <div class="iab-menu__info"> 3317 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3318 <span class="visually-hidden">Back</span> 3319 </a> 3320 <h4 class="text--colour-blue"><a href="/social-hub" data-drupal-link-system-path="node/54486">Social</a></h4> 3321 <p class="text text--medium text--colour-black"></p> 3322 </div> 3323 </div> 3324 3325 3326 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3327 3328 </div> 3329 3330 3331 3332 </div> 3333 </div> 3334 </div> 3335 </li> 3336 </ul> 3337 3338 3339 3340 </div> 3341 3342 3343 3344 </div> 3345 </div> 3346 </div> 3347 </li> 3348 </ul> 3349 3350 3351<div class="iab-menu__promo-block"> 3352 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 3353 <a href="/futurescape" class="iab-menu__promo-block-link"> 3354 <div class="iab-menu__promo-block-image"> 3355 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2025-03/fs%20card.png?itok=ST0RyRiZ" width="720" height="401" alt="""" /> 3356 3357 3358 3359 </div> 3360 3361 <h4>Futurescape</h4> 3362 </a> 3363 </div> 3364 3365 </div> 3366 </div> 3367 3368 3369 3370 </div> 3371 </div> 3372 </div> 3373 </li> 3374 3375 <li class="menu-item menu-item--expanded"> 3376 <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> 3377 <div class="iab-menu__wrapper"> 3378 <div class="container"> 3379 <div class="row"> 3380 <div class="col-lg-4"> 3381 <div class="iab-menu__info"> 3382 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3383 <span class="visually-hidden">Back</span> 3384 </a> 3385 <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> 3386 <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> 3387 </div> 3388 </div> 3389 3390 3391 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 3392 3393 <ul class="menu menu-level-1"> 3394 3395 <li class="menu-item">
3396 <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> 3397 <div class="iab-menu__wrapper"> 3398 <div class="container"> 3399 <div class="row"> 3400 <div class="col-lg-4"> 3401 <div class="iab-menu__info"> 3402 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3403 <span class="visually-hidden">Back</span> 3404 </a> 3405 <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> 3406 <p class="text text--medium text--colour-black"></p> 3407 </div> 3408 </div> 3409 3410 3411 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3412 3413 </div> 3414 3415 3416 3417 </div> 3418 </div> 3419 </div> 3420 </li> 3421 3422 <li class="menu-item"> 3423 <a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a> 3424 <div class="iab-menu__wrapper"> 3425 <div class="container"> 3426 <div class="row"> 3427 <div class="col-lg-4"> 3428 <div class="iab-menu__info"> 3429 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3430 <span class="visually-hidden">Back</span> 3431 </a> 3432 <h4 class="text--colour-blue"><a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a></h4> 3433 <p class="text text--medium text--colour-black"></p> 3434 </div> 3435 </div> 3436 3437 3438 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3439 3440 </div> 3441 3442 3443 3444 </div> 3445 </div> 3446 </div> 3447 </li> 3448 3449 <li class="menu-item"> 3450 <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> 3451 <div class="iab-menu__wrapper"> 3452 <div class="container"> 3453 <div class="row"> 3454 <div class="col-lg-4"> 3455 <div class="iab-menu__info"> 3456 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3457 <span class="visually-hidden">Back</span> 3458 </a> 3459 <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> 3460 <p class="text text--medium text--colour-black"></p> 3461 </div> 3462 </div> 3463 3464 3465 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3466 3467 </div> 3468 3469 3470 3471 </div> 3472 </div> 3473 </div> 3474 </li> 3475 3476 <li class="menu-item"> 3477 <a href="https://www.iabuk.com/board" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Our Board</a> 3478 <div class="iab-menu__wrapper"> 3479 <div class="container"> 3480 <div class="row"> 3481 <div class="col-lg-4"> 3482 <div class="iab-menu__info"> 3483 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
3484 <span class="visually-hidden">Back</span> 3485 </a> 3486 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/board">Our Board</a></h4> 3487 <p class="text text--medium text--colour-black"></p> 3488 </div> 3489 </div> 3490 3491 3492 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3493 3494 </div> 3495 3496 3497 3498 </div> 3499 </div> 3500 </div> 3501 </li> 3502 3503 <li class="menu-item"> 3504 <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Join the IAB</a> 3505 <div class="iab-menu__wrapper"> 3506 <div class="container"> 3507 <div class="row"> 3508 <div class="col-lg-4"> 3509 <div class="iab-menu__info"> 3510 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3511 <span class="visually-hidden">Back</span> 3512 </a> 3513 <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Join the IAB</a></h4> 3514 <p class="text text--medium text--colour-black"></p> 3515 </div> 3516 </div> 3517 3518 3519 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3520 3521 </div> 3522 3523 3524 3525 </div> 3526 </div> 3527 </div> 3528 </li> 3529 </ul> 3530 3531 3532<div class="iab-menu__promo-block"> 3533 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default">
3534 <a href="/member-content" class="iab-menu__promo-block-link"> 3535 <div class="iab-menu__promo-block-image"> 3536 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" /> 3537 3538 3539 3540 </div> 3541 3542 <h4>Explore the Member Vault</h4> 3543 </a> 3544 </div> 3545 3546 </div> 3547 </div> 3548 3549 3550 3551 </div> 3552 </div> 3553 </div> 3554 </li> 3555 3556 <li class="menu-item menu-item--expanded"> 3557 <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> 3558 <div class="iab-menu__wrapper"> 3559 <div class="container"> 3560 <div class="row"> 3561 <div class="col-lg-4"> 3562 <div class="iab-menu__info"> 3563 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3564 <span class="visually-hidden">Back</span> 3565 </a> 3566 <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.">Events & training</span></h4> 3567 <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.</p> 3568 </div> 3569 </div> 3570 3571 3572 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 3573 3574 <ul class="menu menu-level-1"> 3575 3576 <li class="menu-item"> 3577 <a href="/events" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events">Events</a> 3578 <div class="iab-menu__wrapper"> 3579 <div class="container"> 3580 <div class="row"> 3581 <div class="col-lg-4"> 3582 <div class="iab-menu__info"> 3583 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3584 <span class="visually-hidden">Back</span> 3585 </a> 3586 <h4 class="text--colour-blue"><a href="/events" data-drupal-link-system-path="events">Events</a></h4> 3587 <p class="text text--medium text--colour-black"></p> 3588 </div> 3589 </div> 3590 3591 3592 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3593 3594 </div> 3595 3596 3597 3598 </div> 3599 </div> 3600 </div> 3601 </li> 3602 3603 <li class="menu-item"> 3604 <a href="/training" title="Training courses" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/40041">Training courses</a> 3605 <div class="iab-menu__wrapper"> 3606 <div class="container"> 3607 <div class="row"> 3608 <div class="col-lg-4"> 3609 <div class="iab-menu__info"> 3610 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3611 <span class="visually-hidden">Back</span> 3612 </a> 3613 <h4 class="text--colour-blue"><a href="/training" title="Training courses" data-drupal-link-system-path="node/40041">Training courses</a></h4> 3614 <p class="text text--medium text--colour-black">Training courses</p> 3615 </div> 3616 </div> 3617 3618 3619 <div class="menu_link_content menu-link-contentmain view-mode-
3619default menu-dropdown menu-dropdown-1 menu-type-default"> 3620 3621 </div> 3622 3623 3624 3625 </div> 3626 </div> 3627 </div> 3628 </li> 3629 3630 <li class="menu-item"> 3631 <a href="/growth-series" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53011">IAB Growth Series</a> 3632 <div class="iab-menu__wrapper"> 3633 <div class="container"> 3634 <div class="row"> 3635 <div class="col-lg-4"> 3636 <div class="iab-menu__info"> 3637 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3638 <span class="visually-hidden">Back</span> 3639 </a> 3640 <h4 class="text--colour-blue"><a href="/growth-series" data-drupal-link-system-path="node/53011">IAB Growth Series</a></h4> 3641 <p class="text text--medium text--colour-black"></p> 3642 </div> 3643 </div> 3644 3645 3646 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3647 3648 </div> 3649 3650 3651 3652 </div> 3653 </div> 3654 </div> 3655 </li> 3656 3657 <li class="menu-item"> 3658 <a href="/events/on-demand" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events/on-demand">Past events</a> 3659 <div class="iab-menu__wrapper"> 3660 <div class="container"> 3661 <div class="row"> 3662 <div class="col-lg-4"> 3663 <div class="iab-menu__info"> 3664 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3665 <span class="visually-hidden">Back</span> 3666 </a> 3667 <h4 class="text--colour-blue"><a href="/events/on-demand" data-drupal-link-system-path="events/on-demand">Past events</a></h4> 3668 <p class="text text--medium text--colour-black"></p> 3669 </div> 3670 </div> 3671 3672 3673 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3674 3675 </div> 3676 3677 3678 3679 </div> 3680 </div> 3681 </div> 3682 </li> 3683 </ul> 3684 3685 3686<div class="iab-menu__promo-block"> 3687 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 3688 <a href="/growth-series" class="iab-menu__promo-block-link"> 3689 <div class="iab-menu__promo-block-image"> 3690 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2026-01/Screenshot%202026-01-07%20at%2012.08.23.png?itok=9OrD1T5N" width="720" height="401" alt="""" /> 3691 3692 3693 3694 </div> 3695 3696 <h4>IAB Growth Series</h4> 3697 </a> 3698 </div> 3699 3700 </div> 3701 </div> 3702 3703 3704 3705 </div> 3706 </div> 3707 </div> 3708 </li> 3709 </ul> 3710 3711 3712 </nav> 3713 3714 3715 </div> 3716 </div> 3717 <div class="row"> 3718 <div class="col"> 3719 <div class="iab-mobile-navigation__button-container"> 3720 3721 <ul class="menu account"> 3722 <li> 3723 <a href="/user/login" data-drupal-link-system-path="user/login">Log in</a> 3724 </li> 3725 </ul> 3726 3727 3728 3729 </div> 3730 </div> 3731 </div> 3732 </div> 3733 </div> 3734 3735<div class="iab-search iab-search__modal" data-drupal-selector="edit-search-api-fulltext,edit-submit-search" id="block-searchform" role="search" data-search-modal> 3736 <div class="container"> 3737 <div class="row"> 3738 <div class="iab-search__header col"> 3739 <a class="iab-search__branding__link" href="/" title="Home" rel="home"> 3740 <div class="iab-search__branding__logo"></div> 3741 </a> 3742 <button class="iab-search__close" data-search-close> 3743 <span class="visually-hidden">Close</span> 3744 </button> 3745 </div> 3746 </div> 3747 <div class="row"> 3748 <div class="col"> 3749 <form action="/search" method="get" id="search-block-form" accept-charset="UTF-8"> 3750 <div class="form-item js-form-item form-type-search js-form-type-search form-item-keys js-form-item-keys form-no-label form-group"> 3751 <label for="edit-search" class="control-label visually-hidden">Search</label> 3752 <div class="input-group iab-search__input-wrapper"> 3753 <input title="" data-drupal-selector="edit-search" class="form-search form-control iab-search__input" placeholder="Search" id="edit-keys" name="search" value="" size="15" maxlength="128" data-toggle="tooltip" data-original-title="Enter the terms you wish to
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.