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277 <span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our work</span> 278 <div class="iab-menu__wrapper"> 279 <div class="container"> 280 <div class="row"> 281 <div class="col-lg-4"> 282 <div class="iab-menu__info"> 283 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 284 <span class="visually-hidden">Back</span> 285 </a> 286 <h4 class="text--colour-blue"><span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.">Our work</span></h4> 287 <p class="text text--medium text--colour-black">Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.</p> 288 </div> 289 </div> 290 291 292 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 293 294 <ul class="menu menu-level-1"> 295 296 <li class="menu-item menu-item--expanded"> 297 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Latest updates</span> 298 <div class="iab-menu__wrapper"> 299 <div class="container"> 300 <div class="row"> 301 <div class="col-lg-4"> 302 <div class="iab-menu__info"> 303 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 304 <span class="visually-hidden">Back</span> 305 </a> 306 <h4 class="text--colour-blue"><span>Latest updates</span></h4> 307 <p class="text text--medium text--colour-black"></p> 308 </div> 309 </div> 310 311 312 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 313 314 <ul class="menu menu-level-2"> 315 316 <li class="menu-item"> 317 <a href="/news-opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30550">News</a> 318 <div class="iab-menu__wrapper"> 319 <div class="container"> 320 <div class="row"> 321 <div class="col-lg-4"> 322 <div class="iab-menu__info"> 323 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 324 <span class="visually-hidden">Back</span> 325 </a> 326 <h4 class="text--colour-blue"><a href="/news-opinion" data-drupal-link-system-path="node/30550">News</a></h4> 327 <p class="text text--medium text--colour-black"></p> 328 </div> 329 </div> 330 331 332 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 333 334 </div> 335 336 337 338 </div> 339 </div> 340 </div> 341 </li> 342 343 <li class="menu-item"> 344 <a href="https://www.iabuk.com/opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Opinions</a> 345 <div class="iab-menu__wrapper"> 346 <div class="container"> 347 <div class="row"> 348 <div class="col-lg-4"> 349 <div class="iab-menu__info"> 350 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
351 <span class="visually-hidden">Back</span> 352 </a> 353 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/opinion">Opinions</a></h4> 354 <p class="text text--medium text--colour-black"></p> 355 </div> 356 </div> 357 358 359 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 360 361 </div> 362 363 364 365 </div> 366 </div> 367 </div> 368 </li> 369 </ul> 370 371 372 373 </div> 374 375 376 377 </div> 378 </div> 379 </div> 380 </li> 381 382 <li class="menu-item menu-item--expanded"> 383 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Policy & standards</span> 384 <div class="iab-menu__wrapper"> 385 <div class="container"> 386 <div class="row"> 387 <div class="col-lg-4"> 388 <div class="iab-menu__info"> 389 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 390 <span class="visually-hidden">Back</span> 391 </a> 392 <h4 class="text--colour-blue"><span>Policy & standards</span></h4> 393 <p class="text text--medium text--colour-black"></p> 394 </div> 395 </div> 396 397 398 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 399 400 <ul class="menu menu-level-2"> 401 402 <li class="menu-item"> 403 <a href="/policy" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32646">Policy</a> 404 <div class="iab-menu__wrapper"> 405 <div class="container"> 406 <div class="row"> 407 <div class="col-lg-4"> 408 <div class="iab-menu__info"> 409 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 410 <span class="visually-hidden">Back</span> 411 </a> 412 <h4 class="text--colour-blue"><a href="/policy" data-drupal-link-system-path="node/32646">Policy</a></h4> 413 <p class="text text--medium text--colour-black"></p> 414 </div> 415 </div> 416 417 418 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 419 420 </div> 421 422 423 424 </div> 425 </div> 426 </div> 427 </li> 428 429 <li class="menu-item"> 430 <a href="/goldstandard" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/33721">Gold Standard</a> 431 <div class="iab-menu__wrapper"> 432 <div class="container"> 433 <div class="row"> 434 <div class="col-lg-4"> 435 <div class="iab-menu__info"> 436 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 437 <span class="visually-hidden">Back</span> 438 </a> 439 <h4 class="text--colour-blue"><a href="/goldstandard" data-drupal-link-system-path="node/33721">Gold Standard</a></h4> 440 <p class="text text--medium text--colour-black"></p> 441 </div> 442 </div> 443 444 445 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 446 447 </div> 448 449 450 451 </div> 452 </div> 453 </div> 454 </li> 455 456 <li class="menu-item"> 457 <a href="/sustainability" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54666">Sustainability in digital</a> 458 <div class="iab-menu__wrapper"> 459 <div class="container"> 460 <div class="row"> 461 <div class="col-lg-4"> 462 <div class="iab-menu__info"> 463 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
464 <span class="visually-hidden">Back</span> 465 </a> 466 <h4 class="text--colour-blue"><a href="/sustainability" data-drupal-link-system-path="node/54666">Sustainability in digital</a></h4> 467 <p class="text text--medium text--colour-black"></p> 468 </div> 469 </div> 470 471 472 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 473 474 </div> 475 476 477 478 </div> 479 </div> 480 </div> 481 </li> 482 </ul> 483 484 485 486 </div> 487 488 489 490 </div> 491 </div> 492 </div> 493 </li> 494 495 <li class="menu-item menu-item--expanded"> 496 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Insight</span> 497 <div class="iab-menu__wrapper"> 498 <div class="container"> 499 <div class="row"> 500 <div class="col-lg-4"> 501 <div class="iab-menu__info"> 502 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 503 <span class="visually-hidden">Back</span> 504 </a> 505 <h4 class="text--colour-blue"><span>Insight</span></h4> 506 <p class="text text--medium text--colour-black"></p> 507 </div> 508 </div> 509 510 511 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 512 513 <ul class="menu menu-level-2"> 514 515 <li class="menu-item"> 516 <a href="/insight-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/48251">Insight Hub</a> 517 <div class="iab-menu__wrapper"> 518 <div class="container"> 519 <div class="row"> 520 <div class="col-lg-4"> 521 <div class="iab-menu__info"> 522 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 523 <span class="visually-hidden">Back</span> 524 </a> 525 <h4 class="text--colour-blue"><a href="/insight-hub" data-drupal-link-system-path="node/48251">Insight Hub</a></h4> 526 <p class="text text--medium text--colour-black"></p> 527 </div> 528 </div> 529 530 531 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 532 533 </div> 534 535 536 537 </div> 538 </div> 539 </div> 540 </li> 541 542 <li class="menu-item"> 543 <a href="/adspend" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34846">Digital Adspend</a> 544 <div class="iab-menu__wrapper"> 545 <div class="container"> 546 <div class="row"> 547 <div class="col-lg-4"> 548 <div class="iab-menu__info"> 549 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 550 <span class="visually-hidden">Back</span> 551 </a> 552 <h4 class="text--colour-blue"><a href="/adspend" data-drupal-link-system-path="node/34846">Digital Adspend</a></h4> 553 <p class="text text--medium text--colour-black"></p> 554 </div> 555 </div> 556 557 558 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 559 560 </div> 561 562 563 564 </div> 565 </div> 566 </div> 567 </li> 568 569 <li class="menu-item"> 570 <a href="/futurescape" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50921">Futurescape</a> 571 <div class="iab-menu__wrapper"> 572 <div class="container"> 573 <div class="row"> 574 <div class="col-lg-4"> 575 <div class="iab-menu__info"> 576 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
577 <span class="visually-hidden">Back</span> 578 </a> 579 <h4 class="text--colour-blue"><a href="/futurescape" data-drupal-link-system-path="node/50921">Futurescape</a></h4> 580 <p class="text text--medium text--colour-black"></p> 581 </div> 582 </div> 583 584 585 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 586 587 </div> 588 589 590 591 </div> 592 </div> 593 </div> 594 </li> 595 596 <li class="menu-item"> 597 <a href="/compass" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/44401">IAB Compass</a> 598 <div class="iab-menu__wrapper"> 599 <div class="container"> 600 <div class="row"> 601 <div class="col-lg-4"> 602 <div class="iab-menu__info"> 603 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 604 <span class="visually-hidden">Back</span> 605 </a> 606 <h4 class="text--colour-blue"><a href="/compass" data-drupal-link-system-path="node/44401">IAB Compass</a></h4> 607 <p class="text text--medium text--colour-black"></p> 608 </div> 609 </div> 610 611 612 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 613 614 </div> 615 616 617 618 </div> 619 </div> 620 </div> 621 </li> 622 </ul> 623 624 625 626 </div> 627 628 629 630 </div> 631 </div> 632 </div> 633 </li> 634 635 <li class="menu-item menu-item--expanded"> 636 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> 637 <div class="iab-menu__wrapper"> 638 <div class="container"> 639 <div class="row"> 640 <div class="col-lg-4"> 641 <div class="iab-menu__info"> 642 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 643 <span class="visually-hidden">Back</span> 644 </a> 645 <h4 class="text--colour-blue"><span>Resources & tools</span></h4> 646 <p class="text text--medium text--colour-black"></p> 647 </div> 648 </div> 649 650 651 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 652 653 <ul class="menu menu-level-2"> 654 655 <li class="menu-item"> 656 <a href="https://www.iabuk.com/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">AI in digital advertising</a> 657 <div class="iab-menu__wrapper"> 658 <div class="container"> 659 <div class="row"> 660 <div class="col-lg-4"> 661 <div class="iab-menu__info"> 662 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 663 <span class="visually-hidden">Back</span> 664 </a> 665 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/ai-digital-advertising">AI in digital advertising</a></h4> 666 <p class="text text--medium text--colour-black"></p> 667 </div> 668 </div> 669 670 671 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 672 673 </div> 674 675 676 677 </div> 678 </div> 679 </div> 680 </li> 681 682 <li class="menu-item"> 683 <a href="/ai-ad-tech-ecosystem" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a> 684 <div class="iab-menu__wrapper"> 685 <div class="container"> 686 <div class="row"> 687 <div class="col-lg-4"> 688 <div class="iab-menu__info"> 689 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
690 <span class="visually-hidden">Back</span> 691 </a> 692 <h4 class="text--colour-blue"><a href="/ai-ad-tech-ecosystem" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a></h4> 693 <p class="text text--medium text--colour-black"></p> 694 </div> 695 </div> 696 697 698 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 699 700 </div> 701 702 703 704 </div> 705 </div> 706 </div> 707 </li> 708 709 <li class="menu-item"> 710 <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> 711 <div class="iab-menu__wrapper"> 712 <div class="container"> 713 <div class="row"> 714 <div class="col-lg-4"> 715 <div class="iab-menu__info"> 716 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 717 <span class="visually-hidden">Back</span> 718 </a> 719 <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> 720 <p class="text text--medium text--colour-black"></p> 721 </div> 722 </div> 723 724 725 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 726 727 </div> 728 729 730 731 </div> 732 </div> 733 </div> 734 </li> 735 736 <li class="menu-item"> 737 <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> 738 <div class="iab-menu__wrapper"> 739 <div class="container"> 740 <div class="row"> 741 <div class="col-lg-4"> 742 <div class="iab-menu__info"> 743 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 744 <span class="visually-hidden">Back</span> 745 </a> 746 <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> 747 <p class="text text--medium text--colour-black"></p> 748 </div> 749 </div> 750 751 752 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 753 754 </div> 755 756 757 758 </div> 759 </div> 760 </div> 761 </li> 762 763 <li class="menu-item"> 764 <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> 765 <div class="iab-menu__wrapper"> 766 <div class="container"> 767 <div class="row"> 768 <div class="col-lg-4"> 769 <div class="iab-menu__info"> 770 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 771 <span class="visually-hidden">Back</span> 772 </a> 773 <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> 774 <p class="text text--medium text--colour-black"></p> 775 </div> 776 </div> 777 778 779 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 780 781 </div> 782 783 784 785 </div> 786 </div> 787 </div> 788 </li> 789 790 <li class="menu-item"> 791 <a href="/iab-uk-industry-starter-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53526">Industry Starter Hub</a> 792 <div class="iab-menu__wrapper"> 793 <div class="container"> 794 <div class="row"> 795 <div class="col-lg-4"> 796 <div class="iab-menu__info"> 797 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
798 <span class="visually-hidden">Back</span> 799 </a> 800 <h4 class="text--colour-blue"><a href="/iab-uk-industry-starter-hub" data-drupal-link-system-path="node/53526">Industry Starter Hub</a></h4> 801 <p class="text text--medium text--colour-black"></p> 802 </div> 803 </div> 804 805 806 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 807 808 </div> 809 810 811 812 </div> 813 </div> 814 </div> 815 </li> 816 817 <li class="menu-item"> 818 <a href="/advertiser-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54476">Advertiser Hub</a> 819 <div class="iab-menu__wrapper"> 820 <div class="container"> 821 <div class="row"> 822 <div class="col-lg-4"> 823 <div class="iab-menu__info"> 824 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 825 <span class="visually-hidden">Back</span> 826 </a> 827 <h4 class="text--colour-blue"><a href="/advertiser-hub" data-drupal-link-system-path="node/54476">Advertiser Hub</a></h4> 828 <p class="text text--medium text--colour-black"></p> 829 </div> 830 </div> 831 832 833 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 834 835 </div> 836 837 838 839 </div> 840 </div> 841 </div> 842 </li> 843 844 <li class="menu-item"> 845 <a href="/dei" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/31509">DE&I</a> 846 <div class="iab-menu__wrapper"> 847 <div class="container"> 848 <div class="row"> 849 <div class="col-lg-4"> 850 <div class="iab-menu__info"> 851 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 852 <span class="visually-hidden">Back</span> 853 </a> 854 <h4 class="text--colour-blue"><a href="/dei" data-drupal-link-system-path="node/31509">DE&I</a></h4> 855 <p class="text text--medium text--colour-black"></p> 856 </div> 857 </div> 858 859 860 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 861 862 </div> 863 864 865 866 </div> 867 </div> 868 </div> 869 </li> 870 871 <li class="menu-item"> 872 <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> 873 <div class="iab-menu__wrapper"> 874 <div class="container"> 875 <div class="row"> 876 <div class="col-lg-4"> 877 <div class="iab-menu__info"> 878 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 879 <span class="visually-hidden">Back</span> 880 </a> 881 <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> 882 <p class="text text--medium text--colour-black"></p> 883 </div> 884 </div> 885 886 887 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 888 889 </div> 890 891 892 893 </div> 894 </div> 895 </div> 896 </li> 897 898 <li class="menu-item"> 899 <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> 900 <div class="iab-menu__wrapper"> 901 <div class="container"> 902 <div class="row"> 903 <div class="col-lg-4"> 904 <div class="iab-menu__info"> 905 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
906 <span class="visually-hidden">Back</span> 907 </a> 908 <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> 909 <p class="text text--medium text--colour-black"></p> 910 </div> 911 </div> 912 913 914 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 915 916 </div> 917 918 919 920 </div> 921 </div> 922 </div> 923 </li> 924 925 <li class="menu-item"> 926 <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> 927 <div class="iab-menu__wrapper"> 928 <div class="container"> 929 <div class="row"> 930 <div class="col-lg-4"> 931 <div class="iab-menu__info"> 932 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 933 <span class="visually-hidden">Back</span> 934 </a> 935 <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> 936 <p class="text text--medium text--colour-black"></p> 937 </div> 938 </div> 939 940 941 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 942 943 </div> 944 945 946 947 </div> 948 </div> 949 </div> 950 </li> 951 952 <li class="menu-item"> 953 <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> 954 <div class="iab-menu__wrapper"> 955 <div class="container"> 956 <div class="row"> 957 <div class="col-lg-4"> 958 <div class="iab-menu__info"> 959 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 960 <span class="visually-hidden">Back</span> 961 </a> 962 <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> 963 <p class="text text--medium text--colour-black"></p> 964 </div> 965 </div> 966 967 968 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 969 970 </div> 971 972 973 974 </div> 975 </div> 976 </div> 977 </li> 978 979 <li class="menu-item"> 980 <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53881">Measurement Toolkit</a> 981 <div class="iab-menu__wrapper"> 982 <div class="container"> 983 <div class="row"> 984 <div class="col-lg-4"> 985 <div class="iab-menu__info"> 986 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 987 <span class="visually-hidden">Back</span> 988 </a> 989 <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/53881">Measurement Toolkit</a></h4> 990 <p class="text text--medium text--colour-black"></p> 991 </div> 992 </div> 993 994 995 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 996 997 </div> 998 999 1000 1001 </div> 1002 </div> 1003 </div> 1004 </li> 1005 </ul> 1006 1007 1008 1009 </div> 1010 1011 1012 1013 </div> 1014 </div> 1015 </div> 1016 </li> 1017 1018 <li class="menu-item menu-item--expanded">
1019 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> 1020 <div class="iab-menu__wrapper"> 1021 <div class="container"> 1022 <div class="row"> 1023 <div class="col-lg-4"> 1024 <div class="iab-menu__info"> 1025 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1026 <span class="visually-hidden">Back</span> 1027 </a> 1028 <h4 class="text--colour-blue"><span>Industry sectors</span></h4> 1029 <p class="text text--medium text--colour-black"></p> 1030 </div> 1031 </div> 1032 1033 1034 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1035 1036 <ul class="menu menu-level-2"> 1037 1038 <li class="menu-item"> 1039 <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> 1040 <div class="iab-menu__wrapper"> 1041 <div class="container"> 1042 <div class="row"> 1043 <div class="col-lg-4"> 1044 <div class="iab-menu__info"> 1045 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1046 <span class="visually-hidden">Back</span> 1047 </a> 1048 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> 1049 <p class="text text--medium text--colour-black"></p> 1050 </div> 1051 </div> 1052 1053 1054 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1055 1056 </div> 1057 1058 1059 1060 </div> 1061 </div> 1062 </div> 1063 </li> 1064 1065 <li class="menu-item"> 1066 <a href="/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54606">AI in digital advertising</a> 1067 <div class="iab-menu__wrapper"> 1068 <div class="container"> 1069 <div class="row"> 1070 <div class="col-lg-4"> 1071 <div class="iab-menu__info"> 1072 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1073 <span class="visually-hidden">Back</span> 1074 </a> 1075 <h4 class="text--colour-blue"><a href="/ai-digital-advertising" data-drupal-link-system-path="node/54606">AI in digital advertising</a></h4> 1076 <p class="text text--medium text--colour-black"></p> 1077 </div> 1078 </div> 1079 1080 1081 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1082 1083 </div> 1084 1085 1086 1087 </div> 1088 </div> 1089 </div> 1090 </li> 1091 1092 <li class="menu-item"> 1093 <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> 1094 <div class="iab-menu__wrapper"> 1095 <div class="container"> 1096 <div class="row"> 1097 <div class="col-lg-4"> 1098 <div class="iab-menu__info"> 1099 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1100 <span class="visually-hidden">Back</span> 1101 </a> 1102 <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> 1103 <p class="text text--medium text--colour-black"></p> 1104 </div> 1105 </div> 1106 1107 1108 <div class="menu_link_content menu-link-contentmain view-mode-
1108default menu-dropdown menu-dropdown-2 menu-type-default"> 1109 1110 </div> 1111 1112 1113 1114 </div> 1115 </div> 1116 </div> 1117 </li> 1118 1119 <li class="menu-item"> 1120 <a href="/TV-plus" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">TV+</a> 1121 <div class="iab-menu__wrapper"> 1122 <div class="container"> 1123 <div class="row"> 1124 <div class="col-lg-4"> 1125 <div class="iab-menu__info"> 1126 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1127 <span class="visually-hidden">Back</span> 1128 </a> 1129 <h4 class="text--colour-blue"><a href="/TV-plus" data-drupal-link-system-path="node/47846">TV+</a></h4> 1130 <p class="text text--medium text--colour-black"></p> 1131 </div> 1132 </div> 1133 1134 1135 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1136 1137 </div> 1138 1139 1140 1141 </div> 1142 </div> 1143 </div> 1144 </li> 1145 1146 <li class="menu-item"> 1147 <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> 1148 <div class="iab-menu__wrapper"> 1149 <div class="container"> 1150 <div class="row"> 1151 <div class="col-lg-4"> 1152 <div class="iab-menu__info"> 1153 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1154 <span class="visually-hidden">Back</span> 1155 </a> 1156 <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> 1157 <p class="text text--medium text--colour-black"></p> 1158 </div> 1159 </div> 1160 1161 1162 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1163 1164 </div> 1165 1166 1167 1168 </div> 1169 </div> 1170 </div> 1171 </li> 1172 1173 <li class="menu-item"> 1174 <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> 1175 <div class="iab-menu__wrapper"> 1176 <div class="container"> 1177 <div class="row"> 1178 <div class="col-lg-4"> 1179 <div class="iab-menu__info"> 1180 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1181 <span class="visually-hidden">Back</span> 1182 </a> 1183 <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> 1184 <p class="text text--medium text--colour-black"></p> 1185 </div> 1186 </div> 1187 1188 1189 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1190 1191 </div> 1192 1193 1194 1195 </div> 1196 </div> 1197 </div> 1198 </li> 1199 1200 <li class="menu-item"> 1201 <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> 1202 <div class="iab-menu__wrapper"> 1203 <div class="container"> 1204 <div class="row"> 1205 <div class="col-lg-4"> 1206 <div class="iab-menu__info"> 1207 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
1208 <span class="visually-hidden">Back</span> 1209 </a> 1210 <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> 1211 <p class="text text--medium text--colour-black"></p> 1212 </div> 1213 </div> 1214 1215 1216 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1217 1218 </div> 1219 1220 1221 1222 </div> 1223 </div> 1224 </div> 1225 </li> 1226 1227 <li class="menu-item"> 1228 <a href="/social-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54486">Social</a> 1229 <div class="iab-menu__wrapper"> 1230 <div class="container"> 1231 <div class="row"> 1232 <div class="col-lg-4"> 1233 <div class="iab-menu__info"> 1234 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1235 <span class="visually-hidden">Back</span> 1236 </a> 1237 <h4 class="text--colour-blue"><a href="/social-hub" data-drupal-link-system-path="node/54486">Social</a></h4> 1238 <p class="text text--medium text--colour-black"></p> 1239 </div> 1240 </div> 1241 1242 1243 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 1244 1245 </div> 1246 1247 1248 1249 </div> 1250 </div> 1251 </div> 1252 </li> 1253 </ul> 1254 1255 1256 1257 </div> 1258 1259 1260 1261 </div> 1262 </div> 1263 </div> 1264 </li> 1265 </ul> 1266 1267 1268<div class="iab-menu__promo-block"> 1269 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 1270 <a href="/futurescape" class="iab-menu__promo-block-link"> 1271 <div class="iab-menu__promo-block-image"> 1272 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2025-03/fs%20card.png?itok=ST0RyRiZ" width="720" height="401" alt="""" /> 1273 1274 1275 1276 </div> 1277 1278 <h4>Futurescape</h4> 1279 </a> 1280 </div> 1281 1282 </div> 1283 </div> 1284 1285 1286 1287 </div> 1288 </div> 1289 </div> 1290 </li> 1291 1292 <li class="menu-item menu-item--expanded"> 1293 <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> 1294 <div class="iab-menu__wrapper"> 1295 <div class="container"> 1296 <div class="row"> 1297 <div class="col-lg-4"> 1298 <div class="iab-menu__info"> 1299 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1300 <span class="visually-hidden">Back</span> 1301 </a> 1302 <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> 1303 <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> 1304 </div> 1305 </div> 1306 1307 1308 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 1309 1310 <ul class="menu menu-level-1"> 1311 1312 <li class="menu-item">
1313 <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> 1314 <div class="iab-menu__wrapper"> 1315 <div class="container"> 1316 <div class="row"> 1317 <div class="col-lg-4"> 1318 <div class="iab-menu__info"> 1319 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1320 <span class="visually-hidden">Back</span> 1321 </a> 1322 <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> 1323 <p class="text text--medium text--colour-black"></p> 1324 </div> 1325 </div> 1326 1327 1328 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1329 1330 </div> 1331 1332 1333 1334 </div> 1335 </div> 1336 </div> 1337 </li> 1338 1339 <li class="menu-item"> 1340 <a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a> 1341 <div class="iab-menu__wrapper"> 1342 <div class="container"> 1343 <div class="row"> 1344 <div class="col-lg-4"> 1345 <div class="iab-menu__info"> 1346 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1347 <span class="visually-hidden">Back</span> 1348 </a> 1349 <h4 class="text--colour-blue"><a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a></h4> 1350 <p class="text text--medium text--colour-black"></p> 1351 </div> 1352 </div> 1353 1354 1355 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1356 1357 </div> 1358 1359 1360 1361 </div> 1362 </div> 1363 </div> 1364 </li> 1365 1366 <li class="menu-item"> 1367 <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> 1368 <div class="iab-menu__wrapper"> 1369 <div class="container"> 1370 <div class="row"> 1371 <div class="col-lg-4"> 1372 <div class="iab-menu__info"> 1373 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1374 <span class="visually-hidden">Back</span> 1375 </a> 1376 <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> 1377 <p class="text text--medium text--colour-black"></p> 1378 </div> 1379 </div> 1380 1381 1382 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1383 1384 </div> 1385 1386 1387 1388 </div> 1389 </div> 1390 </div> 1391 </li> 1392 1393 <li class="menu-item"> 1394 <a href="https://www.iabuk.com/board" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Our Board</a> 1395 <div class="iab-menu__wrapper"> 1396 <div class="container"> 1397 <div class="row"> 1398 <div class="col-lg-4"> 1399 <div class="iab-menu__info"> 1400 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
1401 <span class="visually-hidden">Back</span> 1402 </a> 1403 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/board">Our Board</a></h4> 1404 <p class="text text--medium text--colour-black"></p> 1405 </div> 1406 </div> 1407 1408 1409 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1410 1411 </div> 1412 1413 1414 1415 </div> 1416 </div> 1417 </div> 1418 </li> 1419 1420 <li class="menu-item"> 1421 <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Join the IAB</a> 1422 <div class="iab-menu__wrapper"> 1423 <div class="container"> 1424 <div class="row"> 1425 <div class="col-lg-4"> 1426 <div class="iab-menu__info"> 1427 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1428 <span class="visually-hidden">Back</span> 1429 </a> 1430 <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Join the IAB</a></h4> 1431 <p class="text text--medium text--colour-black"></p> 1432 </div> 1433 </div> 1434 1435 1436 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1437 1438 </div> 1439 1440 1441 1442 </div> 1443 </div> 1444 </div> 1445 </li> 1446 </ul> 1447 1448 1449<div class="iab-menu__promo-block"> 1450 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default">
1451 <a href="/member-content" class="iab-menu__promo-block-link"> 1452 <div class="iab-menu__promo-block-image"> 1453 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" /> 1454 1455 1456 1457 </div> 1458 1459 <h4>Explore the Member Vault</h4> 1460 </a> 1461 </div> 1462 1463 </div> 1464 </div> 1465 1466 1467 1468 </div> 1469 </div> 1470 </div> 1471 </li> 1472 1473 <li class="menu-item menu-item--expanded"> 1474 <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> 1475 <div class="iab-menu__wrapper"> 1476 <div class="container"> 1477 <div class="row"> 1478 <div class="col-lg-4"> 1479 <div class="iab-menu__info"> 1480 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1481 <span class="visually-hidden">Back</span> 1482 </a> 1483 <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.">Events & training</span></h4> 1484 <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.</p> 1485 </div> 1486 </div> 1487 1488 1489 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 1490 1491 <ul class="menu menu-level-1"> 1492 1493 <li class="menu-item"> 1494 <a href="/events" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events">Events</a> 1495 <div class="iab-menu__wrapper"> 1496 <div class="container"> 1497 <div class="row"> 1498 <div class="col-lg-4"> 1499 <div class="iab-menu__info"> 1500 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1501 <span class="visually-hidden">Back</span> 1502 </a> 1503 <h4 class="text--colour-blue"><a href="/events" data-drupal-link-system-path="events">Events</a></h4> 1504 <p class="text text--medium text--colour-black"></p> 1505 </div> 1506 </div> 1507 1508 1509 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 1510 1511 </div> 1512 1513 1514 1515 </div> 1516 </div> 1517 </div> 1518 </li> 1519 1520 <li class="menu-item"> 1521 <a href="/training" title="Training courses" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/40041">Training courses</a> 1522 <div class="iab-menu__wrapper"> 1523 <div class="container"> 1524 <div class="row"> 1525 <div class="col-lg-4"> 1526 <div class="iab-menu__info"> 1527 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 1528 <span class="visually-hidden">Back</span> 1529 </a> 1530 <h4 class="text--colour-blue"><a href="/training" title="Training courses" data-drupal-link-system-path="node/40041">Training courses</a></h4> 1531 <p class="text text--medium text--colour-black">Training courses</p> 1532 </div> 1533 </div> 1534 1535 1536 <div class="menu_link_content menu-link-contentmain view-mode-
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1650 <div class="iab-shopping-cart" data-cart-modal> 1651 <div class="iab-shopping-cart__header"> 1652 <div class="iab-shopping-cart__header-title">Shopping cart</div> 1653 <button class="iab-shopping-cart__btn-close" data-cart-close> 1654 <span class="visually-hidden"> 1655 Close 1656 </span> 1657 </button> 1658 </div> 1659 <div class="iab-shopping-cart__links"> 1660 <a href="/cart" class="iab-btn iab-btn--primary">Go to cart</a> 1661 </div> 1662 </div> 1663</div> 1664 1665 </div> 1666 1667 </div> 1668 1669 </div> 1670 <button class="iab-header__buttons__menu iab-icon-btn iab-header__buttons-item" data-mobile-nav-trigger> 1671 <span class="visually-hidden">Menu</span> 1672 </button> 1673 </div> 1674 </div> 1675 </div> 1676 </header> 1677 1678 <div role="main" class="main-container js-quickedit-main-content"> 1679 1680 <div> 1681 1682 <section> 1683 1684 <div class="highlighted"> <div> 1685 <div data-drupal-messages-fallback class="hidden"></div> 1686 1687 </div> 1688</div> 1689 1690 1691 <a id="main-content"></a> 1692 <div class="iab-page iab-page-padding"> 1693 <div> 1694 <div id="block-iab-local-tasks"> 1695 1696 1697 1698 </div> 1699<div class="views-element-container" id="block-views-block-custom-sections-block-1"> 1700 1701 1702 <div><div class="js-view-dom-id-a4facd1833f65414f6c1b98ce5800ae82643907211ef26e9963cb66249250a09"> 1703 1704 1705 1706 1707 1708 1709 1710 1711 1712 1713 1714 1715 1716 1717 1718</div> 1719</div> 1720 1721 </div> 1722<div id="block-iab-content"> 1723 1724 1725 1726<section data-history-node-id="30586" class="standard-content full clearfix iab-page"> 1727 <div class="container reset-styles-mobile"> 1728 <div class="row flex flex--row"> 1729 <div class="col-xs-12 col-md-2 iab-member-bank--left"></div> 1730 <div class="col-xs-12 col-md-9 iab-member-bank--right"> 1731 <h1>Our story</h1> 1732 <div class="iab-intro text text--lead-copy"></div> 1733 1734 <hr /> 1735 </div> 1736 </div> 1737 </div> 1738 1739 1740 1741 <div class="container reset-styles-mobile"> 1742 <div class="row flex flex--row"> 1743 <div class="col-xs-12 col-md-2 iab-member-bank--left"></div> 1744 <div class="col-xs-12 col-md-9 iab-member-bank--right"> 1745 1746 <div class="field field--name-body field--type-text-with-summary field--label-hidden iab-jargon-buster__tooltips field--item"><p><span><span><span><span><span><span>Since 1997, IAB UK has been championing the growth, diversity and evolution of digital advertising, helping it mature from a £8.1m industry to one worth over </span></span></span></span></span></span><a href="https://www.iabuk.com/adspend"><span><span><span><span><span><span><span><span>£35.5bn a year today</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. When we opened for business, the first ad server was just two years old, Google was yet to officially launch and the flip phone was the height of innovation. To put it simply, the internet was in its infancy. </span></span></span></span></span></span></p> 1747 1748<p><span><span><span><span><span><span>The following decades brought huge change - transforming almost every aspect of how we live, work, shop and learn - and IAB UK has evolved alongside our members. However, throughout it all, our priority has been to maintain a flourishing and competitive digital ad industry to support everyoneâs free access to the web. That means⦠</span></span></span></span></span></span></p> 1749 1750<ul> 1751 <li lang="EN-GB"><strong>Championing digital creativity & innovation</strong>: Whether itâs our <a href="https://www.iabuk.com/joyofdigital">Joy of Digital campaign</a> that launched in 2023, or the creation of events like our flagship <a href="https://www.iabuk.com/engage-2025-wrapped">Engage</a> - which has been running since 2005 - weâve always been committed to showcasing brilliant creativity and platforming what great advertising can do </li> 1752 <li lang="EN-GB"><strong>Establishing shared standards</strong>
1752: From the early days of the web when IAB-endorsed viewability standards were implemented, to the creation of the <a href="https://www.iabuk.com/goldstandard">IAB Gold Standard</a> in 2017 - designed to address shared challenges like ad fraud and brand safety - building standards and strengthening self-regulation is core to our work </li> 1753 <li lang="EN-GB"><strong>Facilitating meaningful collaboration</strong>: Bringing together businesses from across the digital advertising supply chain has always been a unique part of what we do, and it remains so. Over the years we have had Steering Groups, Working Group and - most recently - <a href="https://www.iabuk.com/news-article/introducing-iab-communities-what-they-are-how-get-involved">IAB Communities</a> to facilitate collaboration and allow us all to achieve more </li> 1754 <li lang="EN-GB"><strong>Developing industry-leading insight</strong>: Weâve been measuring the size of the UKâs digital ad industry since 1997 - you can track almost 30 years of spend data via our <a href="https://www.iabuk.com/adspend/adspend-analyser">Adspend Analyser</a>. From <a href="https://www.iabuk.com/research/realliving-focus-uk-audience-age-group">Real_Living</a> in 2016 to <a href="https://www.iabuk.com/futurescape">Futurescape</a> in 2025, improving the industryâs understanding of how digital advertising works, changing consumer behaviour and developing trends is key </li> 1755 <li lang="EN-GB"><strong>Helping members navigate change</strong>: The 2008 financial crash, introduction of GDPR, Brexit, COVID, the LHF ad ban⦠all have been seismic changes for our members and weâve adapted our strategy to help support them at each turn - from establishing<a href="https://www.iabuk.com/connected"> IAB Connected</a> during the pandemic, to the guides and resources weâve published to help them navigate new legislation </li> 1756 <li lang="EN-GB"><strong>Doing things a bit differently</strong>: We havenât always done what people expect. The launch of our â<a href="https://www.youtube.com/watch?v=eYdyytq-7P8">Donât be a #Clickhead</a>â campaign in 2019 is a great example, or the legendary <a href="https://www.iabuk.com/opinions/creating-ken-fawes">Ken Fawes session</a> at Engage in 2017, or hiring an <a href="https://uk.themedialeader.com/iab-uk-creates-chief-digital-cheerleader-for-first-brand-building-campaign/">8ft bear as our Chief Digital Cheerleader</a> in 2023. What could be next? </li> 1757</ul> 1758 1759<p lang="EN-GB"> </p> 1760 1761<p> </p></div> 1762 1763 </div> 1764 </div> 1765 </div> 1766 1767 1768 1769 <div class="container"> 1770 <div class="row flex flex--row"> 1771 <div class="col-xs-12 col-md-2 iab-member-bank--left"></div> 1772 <div class="col-xs-12 col-md-9 iab-member-bank--right"> 1773 1774 1775 <div class="iab-box-list"> 1776 1777 </div> 1778 </div> 1779 </div> 1780 </div> 1781 1782 </article> 1783 1784 </div> 1785<div class="views-element-container" id="block-views-block-custom-sections-block-2"> 1786 1787 1788 <div><div class="js-view-dom-id-9da5c6966100c2993f1f7221ed41958b4c6ab571075f1b6a69a4dd6a4f5768eb"> 1789 1790 1791 1792 1793 1794 1795 1796 1797 <div class="views-row"><div data-history-node-id="9" class="custom-section default clearfix"> 1798 1799 <div class="content"> 1800 1801 <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> 1802 1803 <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2026-06/navy%20banner%20new1.png?itok=uC92UTS8");"> 1804 <div class="container"> 1805 <div class="row"> 1806 <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> 1807 1808 <div class="iab-paragraph__promo-small__content"> 1809 <h3 class="iab-paragraph__promo-small__title mt-0"> 1810 <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">
1810State of AI in Advertising: Charting the Shift from Automation to Autonomy</div> 1811</h3> 1812 <p class="iab-paragraph__promo-small__text text text--medium">Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report</p> 1813 </div> 1814 </div> 1815 1816 <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> 1817 <div class="iab-paragraph__promo-small__second"> 1818 <a href="https://www.iabuk.com/state-of-ai-advertising" class="iab-btn iab-btn--primary">Dive in</a> 1819 1820 1821 </div> 1822 </div> 1823 </div> 1824 </div> 1825 </div> 1826</div> 1827 1828 </div> 1829 1830</div> 1831</div> 1832 1833 1834 1835 1836 1837 1838 1839 1840</div> 1841</div> 1842 1843 </div> 1844 1845 </div> 1846 1847 </div> 1848 </section> 1849 1850 </div> 1851 </div> 1852 1853 <footer class="iab-footer" role="contentinfo"> 1854 <div class="container"> 1855 <div class="row"> 1856 1857 <div class="col-6 col-md-3"> 1858 <div class="iab-footer__menu text text--large"> 1859 <div> 1860 <nav role="navigation" aria-labelledby="block-iab-footer-menu" id="block-iab-footer"> 1861 1862 <h2 class="visually-hidden" id="block-iab-footer-menu">Footer menu</h2> 1863 1864 1865 1866 <ul> 1867 <li> 1868 <a href="https://www.iabuk.com/form/contact" title="contact">Contact</a> 1869 </li> 1870 <li> 1871 <a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership</a> 1872 </li> 1873 <li> 1874 <a href="/events" data-drupal-link-system-path="events">Events</a> 1875 </li> 1876 <li> 1877 <a href="https://www.iabuk.com/training">Training</a> 1878 </li> 1879 <li> 1880 <a href="/about-us" data-drupal-link-system-path="node/16">About</a> 1881 </li> 1882 <li> 1883 <a href="https://www.iabuk.com/careers">Careers</a> 1884 </li> 1885 <li> 1886 <a href="https://www.iabuk.com/faqs">FAQs</a> 1887 </li> 1888 </ul> 1889 1890 1891 1892 </nav> 1893 1894 </div> 1895 1896 </div> 1897 </div> 1898 1899 <div class="col-6 col-md-9"> 1900 <div class="iab-footer__address"> 1901 <div> 1902 <div id="block-headofficefooter"> 1903 1904 1905 1906 <div class="field field--name-body field--type-text-with-summary field--label-hidden iab-jargon-buster__tooltips field--item"><h3>Head Office</h3><p>IAB Headquarters<br>The Kodak, 11 Keeley Street<br>London, WC2B 4BA</p><p><a href="/visiting-us">Visiting Us</a></p><p><a href="/form/contact">Contact</a></p></div> 1907 1908 </div> 1909 1910 </div> 1911 1912 </div> 1913 </div> 1914 1915 <div class="col-12"> 1916 <div class="iab-footer__social"> 1917 <ul> 1918 <li><a href="https://www.youtube.com/user/iabuk" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--youtube"><span class="visually-hidden">youtube</span></a></li> 1919 <li><a href="https://twitter.com/IABUK" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--twitter"><span class="visually-hidden">twitter</span></a></li> 1920 <li><a href="https://www.instagram.com/iabuk/?hl=en" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--instagram"><span class="visually-hidden">instagram</span></a></li> 1921 <li><a href="https://www.linkedin.com/company/iab-uk/" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--linkedin"><span class="visually-hidden">linkedin</span></a></li> 1922 <li><a href="https://www.tiktok.com/@iabuk" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--tiktok"><span class="visually-hidden">tiktok</span></a></li> 1923 <li><a href="https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy" target="_blank" rel="noopener noreferrer" class="iab-social-icon iab-social-icon--spotify"><span class="visually-hidden">podcast</span></a></li> 1924 </ul> 1925 </div> 1926 </div> 1927 1928 <div class="col-12 col-md-3"> 1929 <a href="/" class="iab-footer__logo" title="Home" rel="home">
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2141 <span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our work</span> 2142 <div class="iab-menu__wrapper"> 2143 <div class="container"> 2144 <div class="row"> 2145 <div class="col-lg-4"> 2146 <div class="iab-menu__info"> 2147 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2148 <span class="visually-hidden">Back</span> 2149 </a> 2150 <h4 class="text--colour-blue"><span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.">Our work</span></h4> 2151 <p class="text text--medium text--colour-black">Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.</p> 2152 </div> 2153 </div> 2154 2155 2156 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 2157 2158 <ul class="menu menu-level-1"> 2159 2160 <li class="menu-item menu-item--expanded"> 2161 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Latest updates</span> 2162 <div class="iab-menu__wrapper"> 2163 <div class="container"> 2164 <div class="row"> 2165 <div class="col-lg-4"> 2166 <div class="iab-menu__info"> 2167 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2168 <span class="visually-hidden">Back</span> 2169 </a> 2170 <h4 class="text--colour-blue"><span>Latest updates</span></h4> 2171 <p class="text text--medium text--colour-black"></p> 2172 </div> 2173 </div> 2174 2175 2176 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2177 2178 <ul class="menu menu-level-2"> 2179 2180 <li class="menu-item"> 2181 <a href="/news-opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30550">News</a> 2182 <div class="iab-menu__wrapper"> 2183 <div class="container"> 2184 <div class="row"> 2185 <div class="col-lg-4"> 2186 <div class="iab-menu__info"> 2187 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2188 <span class="visually-hidden">Back</span> 2189 </a> 2190 <h4 class="text--colour-blue"><a href="/news-opinion" data-drupal-link-system-path="node/30550">News</a></h4> 2191 <p class="text text--medium text--colour-black"></p> 2192 </div> 2193 </div> 2194 2195 2196 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2197 2198 </div> 2199 2200 2201 2202 </div> 2203 </div> 2204 </div> 2205 </li> 2206 2207 <li class="menu-item"> 2208 <a href="https://www.iabuk.com/opinion" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Opinions</a> 2209 <div class="iab-menu__wrapper"> 2210 <div class="container"> 2211 <div class="row"> 2212 <div class="col-lg-4"> 2213 <div class="iab-menu__info"> 2214 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2215 <span class="visually-hidden">Back</span> 2216 </a> 2217 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/opinion">Opinions</a></h4> 2218 <p class="text text--medium text--colour-black"></p> 2219 </div> 2220 </div> 2221 2222 2223 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2224 2225 </div> 2226 2227 2228 2229 </div> 2230 </div> 2231 </div> 2232 </li> 2233 </ul> 2234 2235 2236 2237 </div> 2238 2239 2240 2241 </div> 2242 </div> 2243 </div> 2244 </li> 2245 2246 <li class="menu-item menu-item--expanded"> 2247 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Policy & standards</span> 2248 <div class="iab-menu__wrapper"> 2249 <div class="container"> 2250 <div class="row"> 2251 <div class="col-lg-4"> 2252 <div class="iab-menu__info"> 2253 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2254 <span class="visually-hidden">Back</span> 2255 </a> 2256 <h4 class="text--colour-blue"><span>Policy & standards</span></h4> 2257 <p class="text text--medium text--colour-black"></p> 2258 </div> 2259 </div> 2260 2261 2262 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2263 2264 <ul class="menu menu-level-2"> 2265 2266 <li class="menu-item"> 2267 <a href="/policy" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32646">Policy</a> 2268 <div class="iab-menu__wrapper"> 2269 <div class="container"> 2270 <div class="row"> 2271 <div class="col-lg-4"> 2272 <div class="iab-menu__info"> 2273 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2274 <span class="visually-hidden">Back</span> 2275 </a> 2276 <h4 class="text--colour-blue"><a href="/policy" data-drupal-link-system-path="node/32646">Policy</a></h4> 2277 <p class="text text--medium text--colour-black"></p> 2278 </div> 2279 </div> 2280 2281 2282 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2283 2284 </div> 2285 2286 2287 2288 </div> 2289 </div> 2290 </div> 2291 </li> 2292 2293 <li class="menu-item"> 2294 <a href="/goldstandard" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/33721">Gold Standard</a> 2295 <div class="iab-menu__wrapper"> 2296 <div class="container"> 2297 <div class="row"> 2298 <div class="col-lg-4"> 2299 <div class="iab-menu__info"> 2300 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2301 <span class="visually-hidden">Back</span> 2302 </a> 2303 <h4 class="text--colour-blue"><a href="/goldstandard" data-drupal-link-system-path="node/33721">Gold Standard</a></h4> 2304 <p class="text text--medium text--colour-black"></p> 2305 </div> 2306 </div> 2307 2308 2309 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2310 2311 </div> 2312 2313 2314 2315 </div> 2316 </div> 2317 </div> 2318 </li> 2319 2320 <li class="menu-item"> 2321 <a href="/sustainability" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54666">Sustainability in digital</a> 2322 <div class="iab-menu__wrapper"> 2323 <div class="container"> 2324 <div class="row"> 2325 <div class="col-lg-4"> 2326 <div class="iab-menu__info"> 2327 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2328 <span class="visually-hidden">Back</span> 2329 </a> 2330 <h4 class="text--colour-blue"><a href="/sustainability" data-drupal-link-system-path="node/54666">Sustainability in digital</a></h4> 2331 <p class="text text--medium text--colour-black"></p> 2332 </div> 2333 </div> 2334 2335 2336 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2337 2338 </div> 2339 2340 2341 2342 </div> 2343 </div> 2344 </div> 2345 </li> 2346 </ul> 2347 2348 2349 2350 </div> 2351 2352 2353 2354 </div> 2355 </div> 2356 </div> 2357 </li> 2358 2359 <li class="menu-item menu-item--expanded"> 2360 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Insight</span> 2361 <div class="iab-menu__wrapper"> 2362 <div class="container"> 2363 <div class="row"> 2364 <div class="col-lg-4"> 2365 <div class="iab-menu__info"> 2366 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2367 <span class="visually-hidden">Back</span> 2368 </a> 2369 <h4 class="text--colour-blue"><span>Insight</span></h4> 2370 <p class="text text--medium text--colour-black"></p> 2371 </div> 2372 </div> 2373 2374 2375 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2376 2377 <ul class="menu menu-level-2"> 2378 2379 <li class="menu-item"> 2380 <a href="/insight-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/48251">Insight Hub</a> 2381 <div class="iab-menu__wrapper"> 2382 <div class="container"> 2383 <div class="row"> 2384 <div class="col-lg-4"> 2385 <div class="iab-menu__info"> 2386 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2387 <span class="visually-hidden">Back</span> 2388 </a> 2389 <h4 class="text--colour-blue"><a href="/insight-hub" data-drupal-link-system-path="node/48251">Insight Hub</a></h4> 2390 <p class="text text--medium text--colour-black"></p> 2391 </div> 2392 </div> 2393 2394 2395 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2396 2397 </div> 2398 2399 2400 2401 </div> 2402 </div> 2403 </div> 2404 </li> 2405 2406 <li class="menu-item"> 2407 <a href="/adspend" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34846">Digital Adspend</a> 2408 <div class="iab-menu__wrapper"> 2409 <div class="container"> 2410 <div class="row"> 2411 <div class="col-lg-4"> 2412 <div class="iab-menu__info"> 2413 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2414 <span class="visually-hidden">Back</span> 2415 </a> 2416 <h4 class="text--colour-blue"><a href="/adspend" data-drupal-link-system-path="node/34846">Digital Adspend</a></h4> 2417 <p class="text text--medium text--colour-black"></p> 2418 </div> 2419 </div> 2420 2421 2422 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2423 2424 </div> 2425 2426 2427 2428 </div> 2429 </div> 2430 </div> 2431 </li> 2432 2433 <li class="menu-item"> 2434 <a href="/futurescape" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50921">Futurescape</a> 2435 <div class="iab-menu__wrapper"> 2436 <div class="container"> 2437 <div class="row"> 2438 <div class="col-lg-4"> 2439 <div class="iab-menu__info"> 2440 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2441 <span class="visually-hidden">Back</span> 2442 </a> 2443 <h4 class="text--colour-blue"><a href="/futurescape" data-drupal-link-system-path="node/50921">Futurescape</a></h4> 2444 <p class="text text--medium text--colour-black"></p> 2445 </div> 2446 </div> 2447 2448 2449 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2450 2451 </div> 2452 2453 2454 2455 </div> 2456 </div> 2457 </div> 2458 </li> 2459 2460 <li class="menu-item"> 2461 <a href="/compass" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/44401">IAB Compass</a> 2462 <div class="iab-menu__wrapper"> 2463 <div class="container"> 2464 <div class="row"> 2465 <div class="col-lg-4"> 2466 <div class="iab-menu__info"> 2467 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2468 <span class="visually-hidden">Back</span> 2469 </a> 2470 <h4 class="text--colour-blue"><a href="/compass" data-drupal-link-system-path="node/44401">IAB Compass</a></h4> 2471 <p class="text text--medium text--colour-black"></p> 2472 </div> 2473 </div> 2474 2475 2476 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2477 2478 </div> 2479 2480 2481 2482 </div> 2483 </div> 2484 </div> 2485 </li> 2486 </ul> 2487 2488 2489 2490 </div> 2491 2492 2493 2494 </div> 2495 </div> 2496 </div> 2497 </li> 2498 2499 <li class="menu-item menu-item--expanded"> 2500 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> 2501 <div class="iab-menu__wrapper"> 2502 <div class="container"> 2503 <div class="row"> 2504 <div class="col-lg-4"> 2505 <div class="iab-menu__info"> 2506 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2507 <span class="visually-hidden">Back</span> 2508 </a> 2509 <h4 class="text--colour-blue"><span>Resources & tools</span></h4> 2510 <p class="text text--medium text--colour-black"></p> 2511 </div> 2512 </div> 2513 2514 2515 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2516 2517 <ul class="menu menu-level-2"> 2518 2519 <li class="menu-item"> 2520 <a href="https://www.iabuk.com/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">AI in digital advertising</a> 2521 <div class="iab-menu__wrapper"> 2522 <div class="container"> 2523 <div class="row"> 2524 <div class="col-lg-4"> 2525 <div class="iab-menu__info"> 2526 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2527 <span class="visually-hidden">Back</span> 2528 </a> 2529 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/ai-digital-advertising">AI in digital advertising</a></h4> 2530 <p class="text text--medium text--colour-black"></p> 2531 </div> 2532 </div> 2533 2534 2535 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2536 2537 </div> 2538 2539 2540 2541 </div> 2542 </div> 2543 </div> 2544 </li> 2545 2546 <li class="menu-item"> 2547 <a href="/ai-ad-tech-ecosystem" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a> 2548 <div class="iab-menu__wrapper"> 2549 <div class="container"> 2550 <div class="row"> 2551 <div class="col-lg-4"> 2552 <div class="iab-menu__info"> 2553 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2554 <span class="visually-hidden">Back</span> 2555 </a> 2556 <h4 class="text--colour-blue"><a href="/ai-ad-tech-ecosystem" data-drupal-link-system-path="node/53721">AI in Ad Tech Ecosystem</a></h4> 2557 <p class="text text--medium text--colour-black"></p> 2558 </div> 2559 </div> 2560 2561 2562 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2563 2564 </div> 2565 2566 2567 2568 </div> 2569 </div> 2570 </div> 2571 </li> 2572 2573 <li class="menu-item"> 2574 <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> 2575 <div class="iab-menu__wrapper"> 2576 <div class="container"> 2577 <div class="row"> 2578 <div class="col-lg-4"> 2579 <div class="iab-menu__info"> 2580 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2581 <span class="visually-hidden">Back</span> 2582 </a> 2583 <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> 2584 <p class="text text--medium text--colour-black"></p> 2585 </div> 2586 </div> 2587 2588 2589 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2590 2591 </div> 2592 2593 2594 2595 </div> 2596 </div> 2597 </div> 2598 </li> 2599 2600 <li class="menu-item"> 2601 <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> 2602 <div class="iab-menu__wrapper"> 2603 <div class="container"> 2604 <div class="row"> 2605 <div class="col-lg-4"> 2606 <div class="iab-menu__info"> 2607 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2608 <span class="visually-hidden">Back</span> 2609 </a> 2610 <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> 2611 <p class="text text--medium text--colour-black"></p> 2612 </div> 2613 </div> 2614 2615 2616 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2617 2618 </div> 2619 2620 2621 2622 </div> 2623 </div> 2624 </div> 2625 </li> 2626 2627 <li class="menu-item"> 2628 <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> 2629 <div class="iab-menu__wrapper"> 2630 <div class="container"> 2631 <div class="row"> 2632 <div class="col-lg-4"> 2633 <div class="iab-menu__info"> 2634 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2635 <span class="visually-hidden">Back</span> 2636 </a> 2637 <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> 2638 <p class="text text--medium text--colour-black"></p> 2639 </div> 2640 </div> 2641 2642 2643 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2644 2645 </div> 2646 2647 2648 2649 </div> 2650 </div> 2651 </div> 2652 </li> 2653 2654 <li class="menu-item"> 2655 <a href="/iab-uk-industry-starter-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53526">Industry Starter Hub</a> 2656 <div class="iab-menu__wrapper"> 2657 <div class="container"> 2658 <div class="row"> 2659 <div class="col-lg-4"> 2660 <div class="iab-menu__info"> 2661 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2662 <span class="visually-hidden">Back</span> 2663 </a> 2664 <h4 class="text--colour-blue"><a href="/iab-uk-industry-starter-hub" data-drupal-link-system-path="node/53526">Industry Starter Hub</a></h4> 2665 <p class="text text--medium text--colour-black"></p> 2666 </div> 2667 </div> 2668 2669 2670 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2671 2672 </div> 2673 2674 2675 2676 </div> 2677 </div> 2678 </div> 2679 </li> 2680 2681 <li class="menu-item"> 2682 <a href="/advertiser-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54476">Advertiser Hub</a> 2683 <div class="iab-menu__wrapper"> 2684 <div class="container"> 2685 <div class="row"> 2686 <div class="col-lg-4"> 2687 <div class="iab-menu__info"> 2688 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2689 <span class="visually-hidden">Back</span> 2690 </a> 2691 <h4 class="text--colour-blue"><a href="/advertiser-hub" data-drupal-link-system-path="node/54476">Advertiser Hub</a></h4> 2692 <p class="text text--medium text--colour-black"></p> 2693 </div> 2694 </div> 2695 2696 2697 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2698 2699 </div> 2700 2701 2702 2703 </div> 2704 </div> 2705 </div> 2706 </li> 2707 2708 <li class="menu-item"> 2709 <a href="/dei" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/31509">DE&I</a> 2710 <div class="iab-menu__wrapper"> 2711 <div class="container"> 2712 <div class="row"> 2713 <div class="col-lg-4"> 2714 <div class="iab-menu__info"> 2715 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2716 <span class="visually-hidden">Back</span> 2717 </a> 2718 <h4 class="text--colour-blue"><a href="/dei" data-drupal-link-system-path="node/31509">DE&I</a></h4> 2719 <p class="text text--medium text--colour-black"></p> 2720 </div> 2721 </div> 2722 2723 2724 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2725 2726 </div> 2727 2728 2729 2730 </div> 2731 </div> 2732 </div> 2733 </li> 2734 2735 <li class="menu-item"> 2736 <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> 2737 <div class="iab-menu__wrapper"> 2738 <div class="container"> 2739 <div class="row"> 2740 <div class="col-lg-4"> 2741 <div class="iab-menu__info"> 2742 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2743 <span class="visually-hidden">Back</span> 2744 </a> 2745 <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> 2746 <p class="text text--medium text--colour-black"></p> 2747 </div> 2748 </div> 2749 2750 2751 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2752 2753 </div> 2754 2755 2756 2757 </div> 2758 </div> 2759 </div> 2760 </li> 2761 2762 <li class="menu-item"> 2763 <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> 2764 <div class="iab-menu__wrapper"> 2765 <div class="container"> 2766 <div class="row"> 2767 <div class="col-lg-4"> 2768 <div class="iab-menu__info"> 2769 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
2770 <span class="visually-hidden">Back</span> 2771 </a> 2772 <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> 2773 <p class="text text--medium text--colour-black"></p> 2774 </div> 2775 </div> 2776 2777 2778 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2779 2780 </div> 2781 2782 2783 2784 </div> 2785 </div> 2786 </div> 2787 </li> 2788 2789 <li class="menu-item"> 2790 <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> 2791 <div class="iab-menu__wrapper"> 2792 <div class="container"> 2793 <div class="row"> 2794 <div class="col-lg-4"> 2795 <div class="iab-menu__info"> 2796 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2797 <span class="visually-hidden">Back</span> 2798 </a> 2799 <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> 2800 <p class="text text--medium text--colour-black"></p> 2801 </div> 2802 </div> 2803 2804 2805 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2806 2807 </div> 2808 2809 2810 2811 </div> 2812 </div> 2813 </div> 2814 </li> 2815 2816 <li class="menu-item"> 2817 <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> 2818 <div class="iab-menu__wrapper"> 2819 <div class="container"> 2820 <div class="row"> 2821 <div class="col-lg-4"> 2822 <div class="iab-menu__info"> 2823 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2824 <span class="visually-hidden">Back</span> 2825 </a> 2826 <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> 2827 <p class="text text--medium text--colour-black"></p> 2828 </div> 2829 </div> 2830 2831 2832 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2833 2834 </div> 2835 2836 2837 2838 </div> 2839 </div> 2840 </div> 2841 </li> 2842 2843 <li class="menu-item"> 2844 <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53881">Measurement Toolkit</a> 2845 <div class="iab-menu__wrapper"> 2846 <div class="container"> 2847 <div class="row"> 2848 <div class="col-lg-4"> 2849 <div class="iab-menu__info"> 2850 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2851 <span class="visually-hidden">Back</span> 2852 </a> 2853 <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/53881">Measurement Toolkit</a></h4> 2854 <p class="text text--medium text--colour-black"></p> 2855 </div> 2856 </div> 2857 2858 2859 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2860 2861 </div> 2862 2863 2864 2865 </div> 2866 </div> 2867 </div> 2868 </li> 2869 </ul> 2870 2871 2872 2873 </div> 2874 2875 2876 2877 </div> 2878 </div> 2879 </div> 2880 </li> 2881 2882 <li class="menu-item menu-item--expanded">
2883 <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> 2884 <div class="iab-menu__wrapper"> 2885 <div class="container"> 2886 <div class="row"> 2887 <div class="col-lg-4"> 2888 <div class="iab-menu__info"> 2889 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2890 <span class="visually-hidden">Back</span> 2891 </a> 2892 <h4 class="text--colour-blue"><span>Industry sectors</span></h4> 2893 <p class="text text--medium text--colour-black"></p> 2894 </div> 2895 </div> 2896 2897 2898 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 2899 2900 <ul class="menu menu-level-2"> 2901 2902 <li class="menu-item"> 2903 <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> 2904 <div class="iab-menu__wrapper"> 2905 <div class="container"> 2906 <div class="row"> 2907 <div class="col-lg-4"> 2908 <div class="iab-menu__info"> 2909 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2910 <span class="visually-hidden">Back</span> 2911 </a> 2912 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> 2913 <p class="text text--medium text--colour-black"></p> 2914 </div> 2915 </div> 2916 2917 2918 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2919 2920 </div> 2921 2922 2923 2924 </div> 2925 </div> 2926 </div> 2927 </li> 2928 2929 <li class="menu-item"> 2930 <a href="/ai-digital-advertising" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54606">AI in digital advertising</a> 2931 <div class="iab-menu__wrapper"> 2932 <div class="container"> 2933 <div class="row"> 2934 <div class="col-lg-4"> 2935 <div class="iab-menu__info"> 2936 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2937 <span class="visually-hidden">Back</span> 2938 </a> 2939 <h4 class="text--colour-blue"><a href="/ai-digital-advertising" data-drupal-link-system-path="node/54606">AI in digital advertising</a></h4> 2940 <p class="text text--medium text--colour-black"></p> 2941 </div> 2942 </div> 2943 2944 2945 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 2946 2947 </div> 2948 2949 2950 2951 </div> 2952 </div> 2953 </div> 2954 </li> 2955 2956 <li class="menu-item"> 2957 <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> 2958 <div class="iab-menu__wrapper"> 2959 <div class="container"> 2960 <div class="row"> 2961 <div class="col-lg-4"> 2962 <div class="iab-menu__info"> 2963 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2964 <span class="visually-hidden">Back</span> 2965 </a> 2966 <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> 2967 <p class="text text--medium text--colour-black"></p> 2968 </div> 2969 </div> 2970 2971 2972 <div class="menu_link_content menu-link-contentmain view-mode-
2972default menu-dropdown menu-dropdown-2 menu-type-default"> 2973 2974 </div> 2975 2976 2977 2978 </div> 2979 </div> 2980 </div> 2981 </li> 2982 2983 <li class="menu-item"> 2984 <a href="/TV-plus" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">TV+</a> 2985 <div class="iab-menu__wrapper"> 2986 <div class="container"> 2987 <div class="row"> 2988 <div class="col-lg-4"> 2989 <div class="iab-menu__info"> 2990 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 2991 <span class="visually-hidden">Back</span> 2992 </a> 2993 <h4 class="text--colour-blue"><a href="/TV-plus" data-drupal-link-system-path="node/47846">TV+</a></h4> 2994 <p class="text text--medium text--colour-black"></p> 2995 </div> 2996 </div> 2997 2998 2999 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3000 3001 </div> 3002 3003 3004 3005 </div> 3006 </div> 3007 </div> 3008 </li> 3009 3010 <li class="menu-item"> 3011 <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> 3012 <div class="iab-menu__wrapper"> 3013 <div class="container"> 3014 <div class="row"> 3015 <div class="col-lg-4"> 3016 <div class="iab-menu__info"> 3017 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3018 <span class="visually-hidden">Back</span> 3019 </a> 3020 <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> 3021 <p class="text text--medium text--colour-black"></p> 3022 </div> 3023 </div> 3024 3025 3026 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3027 3028 </div> 3029 3030 3031 3032 </div> 3033 </div> 3034 </div> 3035 </li> 3036 3037 <li class="menu-item"> 3038 <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> 3039 <div class="iab-menu__wrapper"> 3040 <div class="container"> 3041 <div class="row"> 3042 <div class="col-lg-4"> 3043 <div class="iab-menu__info"> 3044 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3045 <span class="visually-hidden">Back</span> 3046 </a> 3047 <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> 3048 <p class="text text--medium text--colour-black"></p> 3049 </div> 3050 </div> 3051 3052 3053 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3054 3055 </div> 3056 3057 3058 3059 </div> 3060 </div> 3061 </div> 3062 </li> 3063 3064 <li class="menu-item"> 3065 <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> 3066 <div class="iab-menu__wrapper"> 3067 <div class="container"> 3068 <div class="row"> 3069 <div class="col-lg-4"> 3070 <div class="iab-menu__info"> 3071 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
3072 <span class="visually-hidden">Back</span> 3073 </a> 3074 <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> 3075 <p class="text text--medium text--colour-black"></p> 3076 </div> 3077 </div> 3078 3079 3080 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3081 3082 </div> 3083 3084 3085 3086 </div> 3087 </div> 3088 </div> 3089 </li> 3090 3091 <li class="menu-item"> 3092 <a href="/social-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/54486">Social</a> 3093 <div class="iab-menu__wrapper"> 3094 <div class="container"> 3095 <div class="row"> 3096 <div class="col-lg-4"> 3097 <div class="iab-menu__info"> 3098 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3099 <span class="visually-hidden">Back</span> 3100 </a> 3101 <h4 class="text--colour-blue"><a href="/social-hub" data-drupal-link-system-path="node/54486">Social</a></h4> 3102 <p class="text text--medium text--colour-black"></p> 3103 </div> 3104 </div> 3105 3106 3107 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> 3108 3109 </div> 3110 3111 3112 3113 </div> 3114 </div> 3115 </div> 3116 </li> 3117 </ul> 3118 3119 3120 3121 </div> 3122 3123 3124 3125 </div> 3126 </div> 3127 </div> 3128 </li> 3129 </ul> 3130 3131 3132<div class="iab-menu__promo-block"> 3133 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 3134 <a href="/futurescape" class="iab-menu__promo-block-link"> 3135 <div class="iab-menu__promo-block-image"> 3136 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2025-03/fs%20card.png?itok=ST0RyRiZ" width="720" height="401" alt="""" /> 3137 3138 3139 3140 </div> 3141 3142 <h4>Futurescape</h4> 3143 </a> 3144 </div> 3145 3146 </div> 3147 </div> 3148 3149 3150 3151 </div> 3152 </div> 3153 </div> 3154 </li> 3155 3156 <li class="menu-item menu-item--expanded"> 3157 <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> 3158 <div class="iab-menu__wrapper"> 3159 <div class="container"> 3160 <div class="row"> 3161 <div class="col-lg-4"> 3162 <div class="iab-menu__info"> 3163 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3164 <span class="visually-hidden">Back</span> 3165 </a> 3166 <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> 3167 <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> 3168 </div> 3169 </div> 3170 3171 3172 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 3173 3174 <ul class="menu menu-level-1"> 3175 3176 <li class="menu-item">
3177 <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> 3178 <div class="iab-menu__wrapper"> 3179 <div class="container"> 3180 <div class="row"> 3181 <div class="col-lg-4"> 3182 <div class="iab-menu__info"> 3183 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3184 <span class="visually-hidden">Back</span> 3185 </a> 3186 <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> 3187 <p class="text text--medium text--colour-black"></p> 3188 </div> 3189 </div> 3190 3191 3192 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3193 3194 </div> 3195 3196 3197 3198 </div> 3199 </div> 3200 </div> 3201 </li> 3202 3203 <li class="menu-item"> 3204 <a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a> 3205 <div class="iab-menu__wrapper"> 3206 <div class="container"> 3207 <div class="row"> 3208 <div class="col-lg-4"> 3209 <div class="iab-menu__info"> 3210 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3211 <span class="visually-hidden">Back</span> 3212 </a> 3213 <h4 class="text--colour-blue"><a href="/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=85&sort_bef_combine=title_ASC" data-drupal-link-query="{"company_type":["4752","4797","4774","85"],"sort_bef_combine":"title_ASC","title":""}" data-drupal-link-system-path="member-directory">Meet our members</a></h4> 3214 <p class="text text--medium text--colour-black"></p> 3215 </div> 3216 </div> 3217 3218 3219 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3220 3221 </div> 3222 3223 3224 3225 </div> 3226 </div> 3227 </div> 3228 </li> 3229 3230 <li class="menu-item"> 3231 <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> 3232 <div class="iab-menu__wrapper"> 3233 <div class="container"> 3234 <div class="row"> 3235 <div class="col-lg-4"> 3236 <div class="iab-menu__info"> 3237 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3238 <span class="visually-hidden">Back</span> 3239 </a> 3240 <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> 3241 <p class="text text--medium text--colour-black"></p> 3242 </div> 3243 </div> 3244 3245 3246 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3247 3248 </div> 3249 3250 3251 3252 </div> 3253 </div> 3254 </div> 3255 </li> 3256 3257 <li class="menu-item"> 3258 <a href="https://www.iabuk.com/board" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Our Board</a> 3259 <div class="iab-menu__wrapper"> 3260 <div class="container"> 3261 <div class="row"> 3262 <div class="col-lg-4"> 3263 <div class="iab-menu__info"> 3264 <a href="#" class="iab-menu__step-back" data-mobile-nav-back>
3265 <span class="visually-hidden">Back</span> 3266 </a> 3267 <h4 class="text--colour-blue"><a href="https://www.iabuk.com/board">Our Board</a></h4> 3268 <p class="text text--medium text--colour-black"></p> 3269 </div> 3270 </div> 3271 3272 3273 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3274 3275 </div> 3276 3277 3278 3279 </div> 3280 </div> 3281 </div> 3282 </li> 3283 3284 <li class="menu-item"> 3285 <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Join the IAB</a> 3286 <div class="iab-menu__wrapper"> 3287 <div class="container"> 3288 <div class="row"> 3289 <div class="col-lg-4"> 3290 <div class="iab-menu__info"> 3291 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3292 <span class="visually-hidden">Back</span> 3293 </a> 3294 <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Join the IAB</a></h4> 3295 <p class="text text--medium text--colour-black"></p> 3296 </div> 3297 </div> 3298 3299 3300 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3301 3302 </div> 3303 3304 3305 3306 </div> 3307 </div> 3308 </div> 3309 </li> 3310 </ul> 3311 3312 3313<div class="iab-menu__promo-block"> 3314 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default">
3315 <a href="/member-content" class="iab-menu__promo-block-link"> 3316 <div class="iab-menu__promo-block-image"> 3317 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" /> 3318 3319 3320 3321 </div> 3322 3323 <h4>Explore the Member Vault</h4> 3324 </a> 3325 </div> 3326 3327 </div> 3328 </div> 3329 3330 3331 3332 </div> 3333 </div> 3334 </div> 3335 </li> 3336 3337 <li class="menu-item menu-item--expanded"> 3338 <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> 3339 <div class="iab-menu__wrapper"> 3340 <div class="container"> 3341 <div class="row"> 3342 <div class="col-lg-4"> 3343 <div class="iab-menu__info"> 3344 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3345 <span class="visually-hidden">Back</span> 3346 </a> 3347 <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.">Events & training</span></h4> 3348 <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Canât make one? IAB UK members can catch up for free.</p> 3349 </div> 3350 </div> 3351 3352 3353 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> 3354 3355 <ul class="menu menu-level-1"> 3356 3357 <li class="menu-item"> 3358 <a href="/events" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events">Events</a> 3359 <div class="iab-menu__wrapper"> 3360 <div class="container"> 3361 <div class="row"> 3362 <div class="col-lg-4"> 3363 <div class="iab-menu__info"> 3364 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3365 <span class="visually-hidden">Back</span> 3366 </a> 3367 <h4 class="text--colour-blue"><a href="/events" data-drupal-link-system-path="events">Events</a></h4> 3368 <p class="text text--medium text--colour-black"></p> 3369 </div> 3370 </div> 3371 3372 3373 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3374 3375 </div> 3376 3377 3378 3379 </div> 3380 </div> 3381 </div> 3382 </li> 3383 3384 <li class="menu-item"> 3385 <a href="/training" title="Training courses" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/40041">Training courses</a> 3386 <div class="iab-menu__wrapper"> 3387 <div class="container"> 3388 <div class="row"> 3389 <div class="col-lg-4"> 3390 <div class="iab-menu__info"> 3391 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3392 <span class="visually-hidden">Back</span> 3393 </a> 3394 <h4 class="text--colour-blue"><a href="/training" title="Training courses" data-drupal-link-system-path="node/40041">Training courses</a></h4> 3395 <p class="text text--medium text--colour-black">Training courses</p> 3396 </div> 3397 </div> 3398 3399 3400 <div class="menu_link_content menu-link-contentmain view-mode-
3400default menu-dropdown menu-dropdown-1 menu-type-default"> 3401 3402 </div> 3403 3404 3405 3406 </div> 3407 </div> 3408 </div> 3409 </li> 3410 3411 <li class="menu-item"> 3412 <a href="/growth-series" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/53011">IAB Growth Series</a> 3413 <div class="iab-menu__wrapper"> 3414 <div class="container"> 3415 <div class="row"> 3416 <div class="col-lg-4"> 3417 <div class="iab-menu__info"> 3418 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3419 <span class="visually-hidden">Back</span> 3420 </a> 3421 <h4 class="text--colour-blue"><a href="/growth-series" data-drupal-link-system-path="node/53011">IAB Growth Series</a></h4> 3422 <p class="text text--medium text--colour-black"></p> 3423 </div> 3424 </div> 3425 3426 3427 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3428 3429 </div> 3430 3431 3432 3433 </div> 3434 </div> 3435 </div> 3436 </li> 3437 3438 <li class="menu-item"> 3439 <a href="/events/on-demand" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events/on-demand">Past events</a> 3440 <div class="iab-menu__wrapper"> 3441 <div class="container"> 3442 <div class="row"> 3443 <div class="col-lg-4"> 3444 <div class="iab-menu__info"> 3445 <a href="#" class="iab-menu__step-back" data-mobile-nav-back> 3446 <span class="visually-hidden">Back</span> 3447 </a> 3448 <h4 class="text--colour-blue"><a href="/events/on-demand" data-drupal-link-system-path="events/on-demand">Past events</a></h4> 3449 <p class="text text--medium text--colour-black"></p> 3450 </div> 3451 </div> 3452 3453 3454 <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> 3455 3456 </div> 3457 3458 3459 3460 </div> 3461 </div> 3462 </div> 3463 </li> 3464 </ul> 3465 3466 3467<div class="iab-menu__promo-block"> 3468 <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> 3469 <a href="/growth-series" class="iab-menu__promo-block-link"> 3470 <div class="iab-menu__promo-block-image"> 3471 <img loading="lazy" src="/sites/default/files/styles/card_image/public/2026-01/Screenshot%202026-01-07%20at%2012.08.23.png?itok=9OrD1T5N" width="720" height="401" alt="""" /> 3472 3473 3474 3475 </div> 3476 3477 <h4>IAB Growth Series</h4> 3478 </a> 3479 </div> 3480 3481 </div> 3482 </div> 3483 3484 3485 3486 </div> 3487 </div> 3488 </div> 3489 </li> 3490 </ul> 3491 3492 3493 </nav> 3494 3495 3496 </div> 3497 </div> 3498 <div class="row"> 3499 <div class="col"> 3500 <div class="iab-mobile-navigation__button-container"> 3501 3502 <ul class="menu account"> 3503 <li> 3504 <a href="/user/login" data-drupal-link-system-path="user/login">Log in</a> 3505 </li> 3506 </ul> 3507 3508 3509 3510 </div> 3511 </div> 3512 </div> 3513 </div> 3514 </div> 3515 3516<div class="iab-search iab-search__modal" data-drupal-selector="edit-search-api-fulltext,edit-submit-search" id="block-searchform" role="search" data-search-modal> 3517 <div class="container"> 3518 <div class="row"> 3519 <div class="iab-search__header col"> 3520 <a class="iab-search__branding__link" href="/" title="Home" rel="home"> 3521 <div class="iab-search__branding__logo"></div> 3522 </a> 3523 <button class="iab-search__close" data-search-close> 3524 <span class="visually-hidden">Close</span> 3525 </button> 3526 </div> 3527 </div> 3528 <div class="row"> 3529 <div class="col"> 3530 <form action="/search" method="get" id="search-block-form" accept-charset="UTF-8"> 3531 <div class="form-item js-form-item form-type-search js-form-type-search form-item-keys js-form-item-keys form-no-label form-group"> 3532 <label for="edit-search" class="control-label visually-hidden">Search</label> 3533 <div class="input-group iab-search__input-wrapper"> 3534 <input title="" data-drupal-selector="edit-search" class="form-search form-control iab-search__input" placeholder="Search" id="edit-keys" name="search" value="" size="15" maxlength="128" data-toggle="tooltip" data-original-title="Enter the terms you wish to
3534search for." type="search"> 3535 <span class="input-group-btn"> 3536 <button type="submit" value="Search" class="js-form-submit form-submit" name=""> 3537 <span class="visually-hidden">Search</span> 3538 </button> 3539 </span> 3540 </div> 3541 </div> 3542 <div class="form-actions form-group js-form-wrapper form-wrapper" data-drupal-selector="edit-actions" id="edit-actions"></div> 3543 </form> 3544 </div> 3545 </div> 3546 </div> 3547</div> 3548 3549 </div> 3550 3551
3551<script>window.dataLayer = window.dataLayer || []; window.dataLayer.push({"drupalLanguage":"en","drupalCountry":"GB","siteName":"IAB UK","companyBadges":null,"membershipTypes":null,"specialisms":null,"PersonaNo":0});</script>
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3576
3577<script src="/core/assets/vendor/jquery.ui/ui/widgets/button-min.js?v=11.3.14"></script>
vendor: 1 bytes, line 3577
3577
3578<script src="/core/assets/vendor/jquery.ui/ui/widgets/dialog-min.js?v=11.3.14"></script>
vendor: 1 bytes, line 3578
3578
3579<script src="/core/assets/vendor/tabbable/index.umd.min.js?v=6.3.0"></script>
vendor: 1 bytes, line 3579
3579
3580<script src="/core/misc/autocomplete.js?v=11.3.14"></script>
vendor: 1 bytes, line 3580
3580
3581<script src="/core/assets/vendor/tua-body-scroll-lock/tua-bsl.umd.min.js?v=11.3.14"></script>
vendor: 1 bytes, line 3581
3581
3582<script src="/core/misc/form.js?v=11.3.14"></script>
vendor: 1 bytes, line 3582
3582
3583<script src="/modules/contrib/commerce/modules/cart/js/commerce_cart.js?tk9vdr"></script>
vendor: 1 bytes, line 3583
3583
3584<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/js.cookie.min.js"></script>
vendor: 1 bytes, line 3584
3584
3585<script src="/modules/contrib/cookie_content_blocker/js/cookieContentBlocker.js?tk9vdr"></script>
vendor: 1 bytes, line 3585
3585
3586<script src="/core/misc/progress.js?v=11.3.14"></script>
vendor: 1 bytes, line 3586
3586
3587<script src="/core/assets/vendor/loadjs/loadjs.min.js?v=4.3.0"></script>
vendor: 1 bytes, line 3587
3587
3588<script src="/core/misc/announce.js?v=11.3.14"></script>
vendor: 1 bytes, line 3588
3588
3589<script src="/core/misc/message.js?v=11.3.14"></script>
vendor: 1 bytes, line 3589
3589
3590<script src="/core/misc/ajax.js?v=11.3.14"></script>
vendor: 1 bytes, line 3590
3590
3591<script src="/core/misc/position.js?v=11.3.14"></script>
vendor: 1 bytes, line 3591
3591
3592<script src="/libraries/dompurify/dist/purify.min.js?tk9vdr"></script>
vendor: 1 bytes, line 3592
3592
3593<script src="/modules/contrib/search_autocomplete/js/jquery.autocomplete.js?v=11.3.14"></script>
vendor: 1 bytes, line 3593
3593
3594<script src="/modules/contrib/datalayer/js/datalayer.js?v=1.x"></script>
vendor: 1 bytes, line 3594
3594
3595<script src="/modules/contrib/google_tag/js/gtag.ajax.js?tk9vdr"></script>
vendor: 1 bytes, line 3595
3595
3596<script src="/themes/custom/iab/js/polyfill.js?tk9vdr"></script>
vendor: 1 bytes, line 3596
3596
3597<script src="/themes/custom/iab/js/lib/jquery.waypoints.min.js?tk9vdr"></script>
vendor: 1 bytes, line 3597
3597
3598<script src="/themes/custom/iab/js/main.js?tk9vdr"></script>
vendor: 1 bytes, line 3598
3598
3599<script src="/themes/custom/iab/js/lib/bootstrap-select.js?tk9vdr"></script>
vendor: 1 bytes, line 3599
3599
3600<script src="/themes/custom/iab/js/lib/fileinput.min.js?tk9vdr"></script>
vendor: 1 bytes, line 3600
3600
3601<script src="/themes/custom/iab/js/lib/owl.carousel.min.js?tk9vdr"></script>
vendor: 1 bytes, line 3601
3601
3602<script src="/themes/custom/iab/build/bundle.js?tk9vdr"></script>
vendor: 1 bytes, line 3602
3602
3603<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/jquery.validate.min.js"></script>
vendor: 1 bytes, line 3603
3603
3604<script src="/themes/custom/iab/node_modules/catchify-core/dist/bundle.js?tk9vdr"></script>
vendor: 1 bytes, line 3604
3604
3605<script src="/themes/custom/iab/node_modules/catchify-core/dist/accordion.js?tk9vdr"></script>
vendor: 1 bytes, line 3605
3605
3606<script src="/themes/custom/iab/node_modules/catchify-core/dist/forms.js?tk9vdr"></script>
vendor: 1 bytes, line 3606
3606
3607<script src="/themes/custom/iab/node_modules/catchify-core/dist/tabs.js?tk9vdr"></script>
vendor: 1 bytes, line 3607
3607
3608<script src="/themes/custom/iab/node_modules/catchify-core/dist/modal.js?tk9vdr"></script>
vendor: 1 bytes, line 3608
3608
3609<script src="/core/misc/displace.js?v=11.3.14"></script>
vendor: 1 bytes, line 3609
3609
3610<script src="/core/misc/dialog/dialog-deprecation.js?v=11.3.14"></script>
vendor: 1 bytes, line 3610
3610
3611<script src="/core/misc/dialog/dialog.js?v=11.3.14"></script>
vendor: 1 bytes, line 3611
3611
3612<script src="/core/misc/dialog/dialog.position.js?v=11.3.14"></script>
vendor: 1 bytes, line 3612
3612
3613<script src="/core/misc/dialog/dialog.jquery-ui.js?v=11.3.14"></script>
vendor: 1 bytes, line 3613
3613
3614<script src="/core/modules/ckeditor5/js/ckeditor5.dialog.fix.js?v=11.3.14"></script>
vendor: 1 bytes, line 3614
3614
3615<script src="/core/misc/dialog/dialog.ajax.js?v=11.3.14"></script>
vendor: 1 bytes, line 3615
3615
3616<script src="/modules/contrib/webform/js/webform.drupal.dialog.js?tk9vdr"></script>
vendor: 1 bytes, line 3616
3616
3617<script src="/modules/contrib/webform/js/webform.dialog.js?tk9vdr"></script>
3617 3618 3619 3620 3621
3621<script>(function(){function c(){var b=a.contentDocument||(a.contentWindow&&a.contentWindow.document);if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a40065203aa610ba',t:'MTc5MDIzODI4OQ=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script>
3621</body> 3622</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.