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376p-content/uploads/2026/08/Photo2-750x400.jpg' alt='Photo2' class='orientation-landscape'> </div> 377 378 <!-- Card Content --> 379 <div class="card-content"> 380 <h4>Delivering Unrivaled Team Tennis</h4> 381 <p>To deliver a high-stakes team tennis competition unlike any other, the Laver Cup pits six of the best menâs tennis players from Europe against six of their counterparts from the rest of the world over three days. The tournament promotes sportsmanship, teamwork, camaraderie and mutual respect among competitors who are rivals on the court the rest of the year.</p> 382 </div> 383 </div> 384 </div> 385 <div class="col-2"> 386 387 <div class="card-wrapper"> 388 <!-- Image with hover zoom --> 389 <div class="img-hover-zoom"> 390 <img loading='lazy' width='750' height='400' src='https://lavercup.com/wp-content/uploads/2026/08/Photo3-750x400.jpg' alt='Photo3' class='orientation-landscape'> </div> 391 392 <!-- Card Content --> 393 <div class="card-content"> 394 <h4>Contributing to the Growth of the Sport</h4> 395 <p>To grow tennis globally, the Laver Cup showcases todayâs greatest players in new ways, inspiring future generations and strengthening local communities through annual legacy initiatives in host cities.</p> 396 </div> 397 </div> 398 </div> 399 <div class="col-2"> 400 401 <div class="card-wrapper"> 402 <!-- Image with hover zoom --> 403 <div class="img-hover-zoom"> 404 <img loading='lazy' width='750' height='400' src='https://lavercup.com/wp-content/uploads/2026/08/Photo4-750x400.jpg' alt='Photo4' class='orientation-landscape'> </div> 405 406 <!-- Card Content --> 407 <div class="card-content"> 408 <h4>Innovating the Fan Experience</h4> 409 <p>To introduce new ways for tennis to be experienced, the Laver Cup brings the game into worldâclass arenas with a bold, fast paced, teamâdriven format, a distinctive black court and a premium inâarena atmosphere. Together with immersive fan moments and broadcast innovations, the Laver Cup delivers a modern, highâenergy tennis competition for fans - both in the arena and watching from around the world.</p> 410 </div> 411 </div> 412 </div> 413 </div> 414 415 </div> 416 417</section> 418 419 420 <section id="4-1bfc6f1f" class="page-container default-transparent "> 421 422 <div class="content wysiwyg"> 423 <h2 style="text-align: center;"><img decoding="async" class="no-resize aligncenter wp-image-20132 size-full" src="https://lavercup.com/wp-content/uploads/2026/08/TeamLogo.png" alt="" width="166" height="135" /></h2> 424<h2 style="text-align: center;">OUR IMPACT</h2> 425<p style="text-align: center;">Since 2017 the Laver Cup has made significant contributions to the sport, the communities it visits, and the wider commercial tennis landscape.</p> 426 427 </div> 428 429 </section> 430 431 432 <section id="5-1bfc6f1f" class="content-block-standard-rows-group "> 433 434 435 <div class="lc-block"> 436 <div class="container"> 437 <div class="row"> 438 <div class="col-2"> 439 <h3>THE GAME OF TENNIS</h3> 440 <p>The Laver Cup has made a profound financial and structural contribution to the game of tennis, notably through its integration with the ATP Tour and its commitment to the sport’s professional ecosystem:</p> 441<ul> 442<li>Annual certification fees to the ATP Tour</li> 443<li>Over $50M in payments to ATP Players and Alumni, including Rod Laver, in the form of: 444<ul> 445<li>Player qualification fees and prize money</li> 446<li>Captain fees and prize money</li> 447<li>Marketing fees to tennis Alumni</li> 448<li>
448Annual licensing fees to Rod Laver</li> 449</ul> 450</li> 451<li>First time tennis event sponsors brought into the tennis ecosystem</li> 452<li>Promotion of the ATP Tour, its players and its history</li> 453<li>Over $100M spent on suppliers to the tennis industry</li> 454<li>Complimentary travel, accommodations and attendance for tennis greats</li> 455</ul> 456 </div> 457 <div class="col-2"> 458 <img loading='lazy' width='750' height='500' src='https://lavercup.com/wp-content/uploads/2026/08/GameOfTennis-750x500.jpg' alt='GameOfTennis' class='orientation-landscape'> </div> 459 </div> 460 </div> 461 </div> 462 463 464 465 466 <div class="lc-block bg-grey"> 467 <div class="container"> 468 <div class="row invert-row"> 469 <div class="col-2 hidden-md-down"> 470 <img loading='lazy' width='750' height='500' src='https://lavercup.com/wp-content/uploads/2026/08/TennisFans-750x500.jpg' alt='TennisFans' class='orientation-landscape'> </div> 471 <div class="col-2"> 472 <h3>TENNIS FANS</h3> 473 <p>The Laver Cup has transformed the experience for tennis fans by delivering a high-octane spectacle that has entertained nearly one million fans on-site to date. This global appeal is matched by a broad digital footprint and global broadcast audience:</p> 474<ul> 475<li>115M cumulative audience entertained on broadcastâ¨(185M hours viewed)</li> 476<li>New standards in event production and court design</li> 477<li>1.5M+ followers across social media</li> 478</ul> 479 <div class="col-2 hidden-md-up"> 480 <img loading='lazy' width='750' height='500' src='https://lavercup.com/wp-content/uploads/2026/08/TennisFans-750x500.jpg' alt='TennisFans' class='orientation-landscape'> </div> 481 </div> 482 </div> 483 </div> 484 </div> 485 486 487 488 489 <div class="lc-block"> 490 <div class="container"> 491 <div class="row"> 492 <div class="col-2"> 493 <h3>HOST COMMUNITIES</h3> 494 <p>The Laver Cup serves as a catalyst for growth in host city tennis communities, leaving a tangible economic and social impact through its various activities and community legacy projects.</p> 495<ul> 496<li>Host city impact: $59.8M average economic boost along with an average of $26.6M in media impact for host cities</li> 497<li>Community legacy projects in 8 cities with $1M in grants provided to local charities through Laver Cup fundraising efforts</li> 498<li>Court resurfacing projects across 8 cities to date, ensuring that the tournament’s impact extends far beyond the final match by providing high-quality facilities for local youth</li> 499<li>Supports the mission of host city tennis federations in each market</li> 500<li>Over 10,000 complimentary tickets provide to local kids to experience the Laver Cup in person</li> 501<li>Open ballkid tryouts in each city visited</li> 502</ul> 503 </div> 504 <div class="col-2"> 505 <img loading='lazy' width='750' height='500' src='https://lavercup.com/wp-content/uploads/2026/08/HostCommunities-750x500.jpg' alt='HostCommunities' class='orientation-landscape'> </div> 506 </div> 507 </div> 508 </div> 509 510 511 512 </section> 513 514 515 516 517 518 519 520<section id="6-1bfc6f1f" class="content-block-sponsors-partners streamlined lc-block sponsors"> 521 <div class="container"> 522 <div class="container__row"> 523 524 <div class="container__col-sm-12 container__col-md-6 col__center"> 525 526 <strong>Founding Partner</strong> 527 528 <div class="logos"> 529 <a href='https://lavercup.com/sponsors' title='Visit View Sponsors page' rel='noopener'><img width="264" height="137" src="https://lavercup.com/wp-content/uploads/2025/06/Sponsors_Jun_2025_Rolex.png" class="attachment-full size-full" alt="" decoding="async" loading="lazy" /></a> </div> 530 531 </div> 532 533 <div class="container__col-sm-12 container__col-md-6 col__center"> 534 535 <strong>Global Partners</strong> 536 537 <div class="logos"> 538 <a href='https://lavercup.com/sponsors' title='Visit View Sponsors page' rel='noopener'>
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