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class="ArticleTableOfContentsDefault_tocHeading__tQlaP" href="/">Remarks from mParticleâs CEO</a><a class="ArticleTableOfContentsDefault_tocHeading__tQlaP" href="/">Redefining Real-Time Relevance with Rokt Merger</a></div></div></div><!--/$--></div><div class="Sidebar_sidebarContainer___jXaP Sidebar_withoutSticky__HpKSQ"><!--$--><div><div class="ArticleShareDefault_shareArticle__title__6QuWD">Share</div><div class="ArticleShareDefault_shareArticle__icons__Zgm7x"><a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.mparticle.com%2F%2Fnews%2Frokt-and-mparticle-merge%2F" class="ArticleShareDefault_shareArticle__socialLink__erBz5" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" width="20" height="19" viewBox="0 0 18 18" class="ArticleShareDefault_shareArticle__icon__c
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Together, weâll challenge limits, redefine possibilities, and shape the future of customer data and engagement, all while maintaining the industryâs highest standards on data security and privacy. </em></p><p></p><p><em>This is the start of an exciting new chapter, and I canât wait for you to see what we build together as mParticle by Rokt.</em></p><p></p><p><em>Michael Katz, Co-Founder & CEO, mParticle by Rokt</em></p></div><!--/$--></section><!--/$--><!--$--><section data-hydration-on-demand="true"><!--$--><div class="Headline_container__ggCJe" id="Redefining Real-Time Relevance with Rokt Merger"><h2>Redefining Real-Time Relevance with Rokt Merger</h2></div><!--/$--></section><!--/$--><!--$--><section data-hydration-on-demand="true"><!--$--><div class="TextDefault_wrapper__hGZH9"><p>We're thrilled to announce a strategic US$300 million merger with <a target="_blank" rel="noreferrer" href="https://www.rokt.com/">Rokt</a>, a global leader in ecommerce, to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and customer experience. This partnership unites mParticleâs powerful real-time customer data platform (CDP) with Roktâs expertise in bringing relevance to ecommerce transaction moments, enabling businesses to unleash their customer data'
1s potential fully. As part of this merger, we're doubling the total investment into the CDP to accelerate innovation and deliver on mParticle's product roadmap.</p><p></p><p>Over the years, we've seen remarkable results from our joint clients. Across billions of ecommerce transactions, businesses using mParticle and Rokt together have achieved up to 50% better consumer and business outcomes. As <a target="_blank" rel="noreferrer" href="https://www.linkedin.com/in/bruce-buchanan/">Bruce Buchanan</a>, CEO and co-founder of Rokt, said: "This merger will enable us to bring significant performance lift to all of our clients. Weâre thrilled to join forces with the mParticle team to accelerate bringing our vision to life, enabling everyone to unlock the moments that matter most."</p><p></p><p>At mParticle, our mission has always been to simplify customer data management and empower multi-channel brands to create meaningful connections with their customers. As <a target="_blank" rel="noreferrer" href="https://www.linkedin.com/in/michaelskatz/">Michael Katz</a>, CEO and co-founder of mParticle, explained: "Bringing mParticle and Rokt's capabilities together will offer the best of both worldsâa new class of solutions where customers can activate their data in real time to immediately impact business outcomes while maintaining complete ownership and control over their customer data assets."</p><p></p><p>Together, weâre committed to ensuring that brands maintain complete control of their first-party data and upholding our shared data privacy and compliance standards. As part of this merger, mParticle's founders will remain integral to the business. Michael Katz will continue as CEO of mParticle, <a target="_blank" rel="noreferrer" href="https://www.linkedin.com/in/andrew-katz-7055842/">Andrew Katz</a> will become Chief Technology Officer of Rokt to lead innovation and data security across all products, and <a target="_blank" rel="noreferrer" href="https://www.linkedin.com/in/jlynn/">Jason Lynn</a> will remain Chief Product Officer of mParticle. All three will also join the Rokt Executive team.</p><p></p><p>This merger follows a year of significant growth and new initiatives for Rokt. At the start of 2024, Rokt announced the <a target="_blank" rel="noreferrer" href="https://www.rokt.com/blog/rokt-to-acquire-aftersell-to-expand-smb-offering-and-unlock-more-relevant-experiences-for-shopify-customers/">acquisition of AfterSell</a> and the launch of its <a target="_blank" rel="noreferrer" href="https://www.rokt.com/blog/from-generic-to-genius-content-in-real-time-ace-your-ads-with-the-power-of-ai/">new generative AI tool, ACE</a>, which helps advertisers maximize their return on ad spend. In addition, Rokt announced <a target="_blank" rel="noreferrer" href="https://www.rokt.com/blog/rokt-strengthens-executive-team-with-appointment-of-two-new-leaders/">key appointments to the executive team</a>, including <a target="_blank" rel="noreferrer" href="https://www.linkedin.com/in/purcelljacqueline?originalSubdomain=au">Jacqueline Purcell</a> as Chief Financial Officer and <a target="_blank" rel="noreferrer" href="https://www.linkedin.com/in/clairesouthey/">Claire Southey</a> as Chief Product Development Officer.</p><p></p><p>To learn more about the merger, please read the <a target="_blank" rel="noreferrer" href="http://www.rokt.com/blog/redefining-real-time-relevance-with-mparticle-merger?utm_medium=channel&utm_source=mparticle&utm_campaign=2025_merger_announcement&utm_content=site-banner">full Rokt announcement</a>.</p></div><!--/$--></section><!--/$--><div class="ArticlePage_buttonWrapper__TRoQ1 ArticlePage_oneButton__h_Kcm"><button class="BackToTopButton_button__IbZbZ"><span>Back to top</span><span class="BackToTopButton_icon__A6DUn"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="12" viewBox="0 0 14 12"><g fill="#000" fill-rule="evenodd"><path d="M7.452 10.847 2.58 6l4.873-4.845L6.29 0 .252 6.001 6.29 12z"></path><path d="M14 5.047H3V7h11z"></path></g></svg></span></button></div></div></div><div id="contentEnd"></div></div></div></div></div><!--$--><!--$--><section class="LatestArticlesDefault_section__i8JQz"><div class="LatestArticlesDefault_container__ImwVV"><div class="LatestArticlesDefault_containerInner__062Sh"><div class="LatestArticlesDefault_textBox__FHMwW"><div class="LatestArticlesDefault_title__OjR0p"><p>Latest from mParticle</p></div></div><div class="LatestGrid_container__Rh8zG"><div class="LatestGrid_container__inner__DKSNW"></div></div></div></div></section><!--/$--><!--/$--><section class="CardsSection_section__VIDgb"><div class="CardsSection_container__PkW8C"><div class="CardsSection_headline__rpd3G"><h2>See whatâs possible with us.</h2></div><ul class="CardsSection_cardsBox__cd8Jl"><li class="CardsSection_cardItem__tQhHS"><a class="CardsSection_link__fO6Mv" href="/contact/"><div class="CardsSection_cardTitle__jHJx6"><h3>Contact us</h3></div><div class="CardsSection_cardSubtitle__uBqUC"><p>Letâs talk about how mParticle can get your business ready to scale. 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