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337href="/" class="text-brand-3 font-medium hover:darken">Timetables</a> 338<a 339href="/" class="text-brand-3 font-medium hover:darken">Routemaps</a></div></div><div 340class="layout"><div 341class="flex justify-between"> 342<a 343href="https://www.windermere-lakecruises.co.uk/discover" class="relative flex py-2 px-3 justify-between items-center transition-all text-brand-4 font-medium underline hover:darken"> 344Discover 345</a> 346<a 347href="https://www.windermere-lakecruises.co.uk/about-us" class="relative flex py-2 px-3 justify-between items-center transition-all text-brand-4 font-medium underline hover:darken"> 348About us 349</a> 350<a 351href="https://www.windermere-lakecruises.co.uk/contact" class="relative flex py-2 px-3 justify-between items-center transition-all text-brand-4 font-medium underline hover:darken"> 352Contact us 353</a> 354<a 355href="https://www.windermere-lakecruises.co.uk/find-us" class="relative flex py-2 px-3 justify-between items-center transition-all text-brand-4 font-medium underline hover:darken"> 356Find Us 357</a></div></div></div><div 358class="find-cruise-modal z-20 flex flex-col h-[calc(100vh-117px+30px)] md:h-[calc(100vh-120px)] gap-6 invisible pointer-events-none group-[.find-cruises-open]/body:pointer-events-auto absolute transition-all duration-300 ease-in-out opacity-0 group-[.find-cruises-open]/body:opacity-100 group-[.find-cruises-open]/body:visible top-[calc(100%-var(--modal-top-margin))] left-0 w-full min-h-md bg-white md:bg-brand-1/90"><div 359class="layout mt-10 mb-6 h-full flex flex-col overflow-y-auto"><div 360class="flex flex-col gap-2 w-full md:max-w-[450px] ml-auto md:mb-auto bg-white rounded-lg overflow-y-auto overflow-hidden"><div 361class="flex items-center w-full justify-between md:bg-brand-3 md:px-8 md:py-3 text-lg font-medium"> 362<span 363class="hidden md:block">Explore Windermere</span> 364<button 365class="toggle-find-cruises ml-auto"><span 366class="icon-cross text-xl"></span></button></div><div 367class="md:p-8"><div 368data-tab-component="explore" class="flex flex-col gap-4 bg-white h-full"><div 369class="tab-header w-full flex items-center gap-2 text-lg font-medium"> 370<button 371data-tab-btn="cruise" class="w-1/2 bg-brand-2-100 [&.active]:bg-brand-3 rounded-lg p-2 text-center hover:darken active">Cruise</button> 372<button 373data-tab-btn="self-drive" class="w-1/2 bg-brand-2-100 [&.active]:bg-brand-3 rounded-lg p-2 text-center hover:darken">Self-drive</button></div><div 374data-tab-content="cruise" class="hidden [&.active]:block active"><form 375action="/cruise-search" class="flex flex-col gap-4"><p>Choose your ideal cruise from one of our piers:</p><div 376class="group/dropdown open bg-brand-3-300 overflow-hidden rounded-lg"><div 377class="dropdown-toggle cursor-pointer flex items-center w-full justify-between group-[.open]/dropdown:bg-brand-3 p-3 text-lg font-medium hover:lighten"> 378<span>Depart from</span> 379<span 380class="group-[.open]/dropdown:hidden icon-chevron-down"></span> 381<span 382class="hidden group-[.open]/dropdown:block icon-chevron-up"></span></div><div 383class="invisible overflow-clip h-0 transition-all group-[.open]/dropdown:h-auto group-[.open]/dropdown:visible"><div 384class="p-3 font-medium border-b-8 border-brand-3"><div 385class="flex gap-2 items-center hover:text-brand-1-300"> 386<label 387class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 388<input 389type="radio" name='from-pier' value='Bowness' checked="checked"> 390<span>Bowness</span> 391</label></div><div 392class="flex gap-2 items-center hover:text-brand-1-300"> 393<label 394class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 395<input 396type="radio" name='from-pier' value='Ambleside' > 397<span>Ambleside (Waterhead)</span> 398</label></div><div 399class="flex gap-2 items-center hover:text-brand-1-300"> 400<label 401class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 402<input 403type="radio" name='from-pier' value='Lakeside' > 404<span>Lakeside</span> 405</label></div><div 406class="flex gap-2 items-center hover:text-brand-1-300"> 407<label 408class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 409<input 410type="radio" name='from-pier' value='Ash Landing' > 411<span>Ash Landing</span> 412</label></div><div 413class="flex gap-2 items-center hover:text-brand-1-300"> 414<label 415class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 416<input 417type="radio" name='from-pier' value='Wray' > 418<span>Wray</span> 419</label></div><div 420class="flex gap-2 items-center hover:text-brand-1-300"> 421<label 422class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 423<input 424type="radio" name='from-pier' value='Brockhole' > 425<span>Brockhole</span> 426</label></div></div></div></div><p 427class="mt-3">Break your journey with some fantastic local attractions for the perfect day out:</p><div 428class="group/dropdown bg-brand-3-300 overflow-hidden rounded-lg"><div 429class="dropdown-toggle cursor-pointer flex items-center w-full justify-between group-[.open]/dropdown:bg-brand-3 p-3 text-lg font-medium hover:lighten"> 430<span>Include Attraction</span> 431<span 432class="group-[.open]/dropdown:hidden icon-chevron-down"></span> 433<span 434class="hidden group-[.open]/dropdown:block icon-chevron-up"></span></div><div 435class="invisible overflow-clip h-0 transition-all group-[.open]/dropdown:h-auto group-[.open]/dropdown:visible"><div 436class="p-3 font-medium border-b-8 border-brand-3"><div 437class="flex gap-2 items-center hover:text-brand-1-300"> 438<label 439class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 440<input 441type="radio" name='attractions' value='No Attraction' checked="checked"> 442<span>No Attraction</span> 443</label></div><div 444class="flex gap-2 items-center hover:text-brand-1-300"> 445<label 446class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 447<input 448type="radio" name='attractions' value='Lakeside & Haverthwaite Railway' > 449<span>Lakeside & Haverthwaite Railway</span> 450</label></div><div 451class="flex gap-2 items-center hover:text-brand-1-300"> 452<label 453class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 454<input 455type="radio" name='attractions' value='Windermere Jetty Museum' > 456<span>Windermere Jetty Museum</span> 457</label></div><div 458class="flex gap-2 items-center hover:text-brand-1-300"> 459<label 460class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 461<input 462type="radio" name='attractions' value='Lakes Aquarium' > 463<span>Lakes Aquarium</span> 464</label></div><div 465class="flex gap-2 items-center hover:text-brand-1-300"> 466<label 467class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 468<input 469type="radio" name='attractions' value='Lakeland Motor Museum' > 470<span>Lakeland Motor Museum</span> 471</label></div><div 472class="flex gap-2 items-center hover:text-brand-1-300"> 473<label 474class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 475<input 476type="radio" name='attractions' value='Treetop Nets' > 477<span>Treetop Nets</span> 478</label></div><div 479class="flex gap-2 items-center hover:text-brand-1-300"> 480<label 481class="cursor-pointer hover:lighten w-max flex items-center gap-2"> 482<input 483type="radio" name='attractions' value='Hill Top' > 484<span>Hill Top</span> 485</label></div></div></div></div> 486<button 487type="submit" class="btn btn--brand-2 flex items-center justify-between mt-auto"><span>Find my Cruise</span><span 488class="icon-search text-2xl"></span></button></form></div><div 489data-tab-content="self-drive" class="hidden [&.active]:block grow"><div 490v-cloak data-config='[{"key":"self-drive","productName":"Electric Motor Boat","redirect":"https:\/\/www.windermere-lakecruises.co.uk\/self-drive-row-boats\/motor-boats","piers":["Bowness Beach","Waterhead","Bowness Dock","
490Lakeside"]},{"key":"row-boats","productName":"Rowing Boats","redirect":"https:\/\/www.windermere-lakecruises.co.uk\/self-drive-row-boats\/rowing-boats","piers":["Bowness Beach","Waterhead"]}]' class="self-drive-explore-app booking-app flex flex-col h-full"><div 491v-if="form.selectedConfig !== null" class="flex flex-col mb-4"><div 492class="mb-2"><p>Choose your boat:</p></div><div 493class="w-full flex gap-2"> 494<button 495v-bind="{class: form.selectedConfig.key === 'self-drive' ? 'bg-brand-3' : 'bg-brand-1'}" class="w-1/2 bg-brand-2-100 rounded-lg p-2 text-center font-medium hover:darken flex items-center justify-center gap-2" @click="setConfig('self-drive')"> 496<span 497class="icon-self-drive text-lg"></span><span>Motor Boat</span> 498</button> 499<button 500v-bind="{class: form.selectedConfig.key === 'row-boats' ? 'bg-brand-3' : 'bg-brand-1'}" class="w-1/2 bg-brand-2-100 rounded-lg p-2 text-center font-medium hover:darken flex items-center justify-center gap-2" @click="setConfig('row-boats')"> 501<span 502class="icon-rowing text-lg"></span><span>Rowing Boat</span> 503</button></div></div><form 504v-if="form.selectedConfig !== null" v-bind="{action: redirectUrl}" class="grow flex flex-col gap-4 justify-between"><div 505class="flex flex-col"><div 506class="mb-2"><p>Select your departure & hire date</p></div><div 507class="flex gap-4 bg-brand-3-300 rounded-lg pt-2 pb-3 px-4 md:h-[100px] mb-3"><div 508class="flex flex-col gap-2 w-1/2"><p 509class="font-medium">Depart from</p> 510<Select2 v-model="form.selectedPier" @select="onDepartureChange($event)" v-bind="{options: form.selectedConfig.piers, settings: { dropdownAutoWidth: true, width: '100%', minimumResultsForSearch: 'Infinity' }}" class="w-full"></Select2></div><div 511class="flex flex-col gap-2 w-1/2"><p 512class="font-medium">on this date</p> 513<vue-date-picker 514@update:model-value="onDateUpdate" v-model="form.date" v-bind="{ 515'min-date': minDate, 516format: dateFormat, 517teleport: true, 518'disabled-dates': disabledDates, 519clearable: false, 520'enable-time-picker': false, 521config: { 522closeOnAutoApply: true 523} 524}" auto-apply></vue-date-picker></div></div></div><input 525type="hidden" name="d" v-bind="{value: form.date.toISOString()}"> 526<input 527type="hidden" name="l" v-bind="{value: form.selectedPier}"> 528<button 529type="submit" class="btn btn--brand-2 flex items-center justify-between mt-auto"><span>Find my boat</span><span 530class="icon-search text-2xl"></span></button></form></div></div></div></div></div></div></div><div 531class="map-modal fixed z-40 w-screen h-screen flex-col gap-6 hidden pointer-events-none group-[.map-open]/body:pointer-events-auto transition-all duration-300 ease-in-out opacity-0 group-[.map-open]/body:opacity-100 group-[.map-open]/body:flex top-0 left-0 bg-white"><div 532class="flex flex-col h-full gap-2 w-full bg-white md:rounded-lg overflow-y-auto overflow-hidden py-8 px-3 md:px-0 "><div 533class="layout flex items-center w-full justify-between"> 534<span 535class="h1">Map</span> 536<button 537class="toggle-map ml-auto hover:lighten"><span 538class="icon-cross text-xl"></span></button></div><div 539class="md:layout grow loading"> 540<iframe 541class="w-full h-full md:rounded-lg" src="/map" title="Map" loading="lazy"></iframe></div></div></div></div><div 542class="group-[.find-cruises-open]/body:hidden group-[.menu-open]/body:hidden md:hidden w-full h-[--mobile-sticky-nav-height] bg-white fixed bottom-0 shadow-inner"><div 543class="layout h-full flex items-center"><div 544class="basis-1/5 flex justify-center items-center"> 545<button 546class="toggle-find-cruises hover:darken w-full h-full" aria-label="Book cruise"> 547<span 548class=" flex items-center justify-center bg-brand-2 rounded-full p-3 h-[45px] w-[45px]"> 549<span 550class="text-white icon-tickets text-2xl"></span> 551</span> 552</button></div><div 553class="basis-3/5 flex justify-center items-center"> 554<button 555class="toggle-find-cruises w-full btn btn--brand-1">Book a Ticket</button></div><div 556class="basis-1/5"></div></div></div></header><div 557id="page-content" class="group-[&:not(.large-header)]/body:pt-[32px] md:group-[&:not(.large-header)]/body:pt-[30px]"><div 558class="layout"><div 559class="flex items-center py-1 gap-2 md:gap-5 text-xs md:text-sm text-brand-4-300 font-medium hover:[&>a]:opacity-80"><a 560href="/" class="flex items-center" aria-label="Go to homepage"> 561<span 562class="icon-home text-sm md:text-lg"></span> 563</a> 564<span 565class="icon-chevron-right text-[10px] md:text-sm opacity-60"></span> 566<a 567href="/news" class="line-clamp-1 capitalize">news</a> 568<span 569class="icon-chevron-right text-[10px] md:text-sm opacity-60"></span> 570<a 571class="line-clamp-1" href="https://www.windermere-lakecruises.co.uk/news/were-preparing-for-australia-and-new-zealand-trade-missions">We're preparing for Australia and New Zealand trade missions</a></div></div><div 572class="py-6"><div 573class="layout"><div 574class="w-full flex flex-wrap md:flex-nowrap gap-[4%] gap-y-4"><div 575class="w-full md:w-[72%] "><div 576class="flex flex-col md:block"> 577<span 578class="flex mt-2 md:mt-0 gap-4 order-4 md:order-none"> 579<span 580class="flex gap-2 items-center"><span 581class="icon-date"></span> 1st September 2026</span> 582<span 583class="flex gap-2 items-center"><span 584class="icon-category"></span> 585<a 586href="https://www.windermere-lakecruises.co.uk/news/category/media-release">Media Release</a> 587</span> 588</span><h1 class="mt-4 md:h2 order-3 md:order-none">We're preparing for Australia and New Zealand trade missions</h1> 589<img 590src="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1534779/Were-preparing-for-Australia-and-New-Zealand-trade-missions_00f9cfd64a1bdf35ca9f16f8d6c277c4.webp" 591alt="We're preparing for Australia and New Zealand trade missions" 592class="hero-mask order-1 rounded-tr-lg mt-2 md:order-none md:ml-[-2.5rem]" 593width="2048" 594height="1024" 595srcset="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1534779/Were-preparing-for-Australia-and-New-Zealand-trade-missions_00f9cfd64a1bdf35ca9f16f8d6c277c4.webp 860w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1534779/Were-preparing-for-Australia-and-New-Zealand-trade-missions_df02f63f37c75cd7c705cf74c4d5b64d.webp 1490w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1534779/Were-preparing-for-Australia-and-New-Zealand-trade-missions_32d4d409d630f96e7ba0b7fed0baea83.webp 1926w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1534779/Were-preparing-for-Australia-and-New-Zealand-trade-missions_7c8807ccbf84873a34dcbe637185c885.webp 2048w" 596sizes="calc(106.64vw - 57px)" 597><div 598class="block md:hidden order-2"><div 599class="news-filter"><div 600class="hidden md:block"><div 601class="flex flex-col gap-3 mb-4"> 602<span 603class="flex gap-2 items-center font-semibold"> 604<span 605class="icon-lifebuoy"></span>Explore Categories 606</span> 607<img 608loading="lazy" src="/assets/img-refresh/line-category.svg" alt="line" width="88" height="27" class="w-fit pl-[.400rem]"><span 609class="flex gap-2 items-center"> 610<span 611class="icon-point"></span> 612<a 613href="https://www.windermere-lakecruises.co.uk/news/category/media-release" class="hover:text-brand-2">Media Release</a> 614</span></div></div><div 615class="block md:hidden"> 616<details 617class="border-b border-brand-1 rounded-b-2xl"> 618<summary 619class="flex justify-between items-center p-3 cursor-pointer rounded-lg list-none"> 620<span 621class="flex gap-2 items-center font-semibold"> 622<span 623class="icon-lifebuoy"></span>Explore Categories 624</span> 625<span 626class="icon-chevron-down transition-transform duration-300 ease-in-out"></span> 627</summary><div 628class="p-3 space-y-2"> 629<span 630class="flex gap-2 items-center"> 631<span 632class="icon-point"></span> 633<a 634href="https://www.windermere-lakecruises.co.uk/news/category/media-release" class="hover:text-brand-2">Media Release</a> 635</span></div> 636</details></div></div></div></div><section 637class="w-full pb-6"><div 638class=""><div 639id="" class="prose lg:prose-lg prose-brand prose-h1:text-4xl md:prose-h1:text-5xl lg:prose-h1:text-6xl prose-h1:font-semibold prose-h2:text-2xl md:prose-h2:text-3xl lg:prose-h2:text-4xl prose-h2:font-medium prose-h3:text-xl md:prose-h3:text-2xl lg:prose-h3:text-3xl prose-h3:font-medium prose-h4:text-lg md:prose-h4:text-xl lg:prose-h4:text-2xl prose-h4:font-medium prose-h5:font-medium prose-a:underline prose-a:font-semibold hover:prose-a:lighten prose-strong:!font-semibold max-w-none prose-li:my-1 prose-table:my-2 prose-td:text-base prose-td:py-2 prose-td:!text-left prose-td:!align-top prose-td:!text-[18px] prose-thead:!text-xl prose-p:my-3 prose-ul:my-2 lg:prose-ul:text-lg w-full "><p><br 640/></p><p></p><p>We're preparing to strengthen our presence in two important international markets as our Director of Sales and Marketing, Jennifer Cormack, heads to Australia and New Zealand as part of our ongoing overseas trade activity.</p><p>These trade missions form part of our wider strategy to promote not only Windermere Lake Cruises, but also the Lake District and Cumbria to international travellers. By working alongside tourism businesses and destination partners, we're helping raise awareness of the region's attractions, accommodation and experiences.</p><p>International visitors have long been an important part of our business. We regularly take part in overseas trade missions, meeting tour operators, attending trade and consumer events, and showcasing the Lake District to visitors from around the world.</p><p>Earlier this year, Jennifer travelled to Sweden, China and Brazil, with the Brazil mission delivering particularly encouraging results.</p><p>Jennifer said:</p><blockquote><p>"Before I even left the destination, we had received a booking for 30 people.</p><p>"It has become very apparent that travellers from all over the world are seeking holidays to destinations they perceive to be safer and more wholesome. There is definitely a move away from big cities towards more rural areas, and this is where Cumbria can thrive."</p></blockquote><p>These overseas visits also give us the opportunity to work collaboratively with other Cumbrian tourism businesses. For the Australia and New Zealand missions, we're joined by World of Beatrix Potter, Lakeside & Haverthwaite Railway, Lake District Country Hotels and Cumbria Tourism.</p><p>Working together allows us to present Cumbria as a complete destination, showcasing the breadth of experiences available and encouraging visitors to stay longer and travel outside the traditional peak season.</p><p>Australia and New Zealand remain particularly important markets for us, with many visitors choosing to travel during the quieter autumn and winter months and staying longer in the destination. Following the success of our previous visit in 2024, we felt it was essential to return in 2026.</p><p>Jennifer added:</p><blockquote><p>"We tend to find that overseas visitors travel in the quieter seasons, including autumn and winter. Their presence in our
640community is vital in supporting a year-round visitor economy. Without international travellers, the county would be extremely quiet during these months, putting significant financial pressure on many businesses.</p><p>"It's a tough market out there right now and we cannot solely rely on UK visitors. We need international travellers to help boost sales, support local jobs and keep our economy thriving."</p></blockquote><p>During the Australia and New Zealand missions, we'll be engaging with travel trade partners and potential customers, continuing to build relationships with influential tour operators and promote the Lake District as a must-visit destination.</p><p>We believe maintaining a strong presence in overseas markets is essential for supporting Cumbria's tourism economy, particularly by encouraging international visitors to explore the region outside the UK's busiest holiday periods.</p></div></div><div 641class=""><div> 642<img 643src="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/pages/1534782/Wray-pier-2_2026-09-01-152044_gguu_f7c3e6f780dec683c4a86bba41cc86c0.webp" 644alt="Wray pier 2" 645class="w-fit object-contain" 646width="2048" 647height="1201" 648loading="lazy" 649srcset="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/pages/1534782/Wray-pier-2_2026-09-01-152044_gguu_f7c3e6f780dec683c4a86bba41cc86c0.webp 480w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/pages/1534782/Wray-pier-2_2026-09-01-152044_gguu_a4cc8ecc1166efa6ed8140512fb03280.webp 1110w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/pages/1534782/Wray-pier-2_2026-09-01-152044_gguu_0302c04c5ab81573ab376e1167e655b1.webp 1490w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/pages/1534782/Wray-pier-2_2026-09-01-152044_gguu_611b957ff870ed7895679eec4e71912d.webp 1790w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/pages/1534782/Wray-pier-2_2026-09-01-152044_gguu_427bffdd8790f613cad59e4884f15354.webp 2048w" 650sizes="(min-width: 1600px) 1440px, calc(90.23vw + 14px)" 651></div></div><div 652class=""><div 653id="" class="prose lg:prose-lg prose-brand prose-h1:text-4xl md:prose-h1:text-5xl lg:prose-h1:text-6xl prose-h1:font-semibold prose-h2:text-2xl md:prose-h2:text-3xl lg:prose-h2:text-4xl prose-h2:font-medium prose-h3:text-xl md:prose-h3:text-2xl lg:prose-h3:text-3xl prose-h3:font-medium prose-h4:text-lg md:prose-h4:text-xl lg:prose-h4:text-2xl prose-h4:font-medium prose-h5:font-medium prose-a:underline prose-a:font-semibold hover:prose-a:lighten prose-strong:!font-semibold max-w-none prose-li:my-1 prose-table:my-2 prose-td:text-base prose-td:py-2 prose-td:!text-left prose-td:!align-top prose-td:!text-[18px] prose-thead:!text-xl prose-p:my-3 prose-ul:my-2 lg:prose-ul:text-lg w-full "><p><strong>Image: Stacey McShane - The World of Beatrix Potter Attraction, Jennifer Cormack â Windermere Lake Cruises, Joe Cobb - Lake District Country Hotels, Francine Bult â Cumbria Tourism & Karen Maher - Lakeside & Haverthwaite Railway </strong></p></div></div></section></div><div 654class="w-full md:w-[24%] "><div 655class="sticky top-[150px]"><div 656class="hidden md:block"><div 657class="news-filter"><div 658class="hidden md:block"><div 659class="flex flex-col gap-3 mb-4"> 660<span 661class="flex gap-2 items-center font-semibold"> 662<span 663class="icon-lifebuoy"></span>Explore Categories 664</span> 665<img 666loading="lazy" src="/assets/img-refresh/line-category.svg" alt="line" width="88" height="27" class="w-fit pl-[.400rem]"><span 667class="flex gap-2 items-center"> 668<span 669class="icon-point"></span> 670<a 671href="https://www.windermere-lakecruises.co.uk/news/category/media-release" class="hover:text-brand-2">Media Release</a> 672</span></div></div><div 673class="block md:hidden"> 674<details 675class="border-b border-brand-1 rounded-b-2xl"> 676<summary 677class="flex justify-between items-center p-3 cursor-pointer rounded-lg list-none"> 678<span 679class="flex gap-2 items-center font-semibold"> 680<span 681class="icon-lifebuoy"></span>Explore Categories 682</span> 683<span 684class="icon-chevron-down transition-transform duration-300 ease-in-out"></span> 685</summary><div 686class="p-3 space-y-2"> 687<span 688class="flex gap-2 items-center"> 689<span 690class="icon-point"></span> 691<a 692href="https://www.windermere-lakecruises.co.uk/news/category/media-release" class="hover:text-brand-2">Media Release</a> 693</span></div> 694</details></div></div></div></div></div></div></div><div 695class="layout"><div 696class="wave-rule mt-5"></div><div 697id="contentWrapper" class="flex justify-between items-start transition-all duration-300"><div
698id="newsContent" class="w-full transition-all duration-300"><h3 class="md:mb-8 mb-1 pt-4 md:pt-12 font-semibold font-body md:font-heading ">Other News</h3><div 699class="flex flex-col gap-4 lg:mb-10 mb-5"><div 700class="w-full"><div 701class="flex flex-wrap w-full h-full lg:pt-6 lg:pb-4"><div 702class="flex lg:hidden gap-2 items-center bg-brand-2-100 lg:p-3 p-5 rounded-t-lg ml-[-1rem] lg:w-full w-[99.5%]"> 703<a 704href="https://www.windermere-lakecruises.co.uk/news/weve-been-shortlisted-for-a-prestigious-cumbria-business-award" class="text-lg md:text-xl lg:text-2xl font-semibold hover:lighten lg:pl-10 lg:pr-5"> 705We've been shortlisted for a prestigious Cumbria Business Award 706</a></div><div 707class="block lg:hidden bg-brand-2-25 py-3 ml-[-1rem] w-[99.5%]"></div><div 708class="flex flex-col lg:w-1/3 md:w-1/2 w-full"> 709<a 710href="https://www.windermere-lakecruises.co.uk/news/weve-been-shortlisted-for-a-prestigious-cumbria-business-award" class="w-full block hover:darken"> 711<img 712src="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1534578/Banner-image_2026-09-01-102211_vxmu_f7c3e6f780dec683c4a86bba41cc86c0.webp" 713alt="Banner image" 714class="rounded-t-md lg:mt-[-20px] hero-mask" 715width="1440" 716height="720" 717loading="lazy" 718srcset="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1534578/Banner-image_2026-09-01-102211_vxmu_f7c3e6f780dec683c4a86bba41cc86c0.webp 480w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1534578/Banner-image_2026-09-01-102211_vxmu_fd9bfdedc25f03e3269d3dfb97f0a4e7.webp 768w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1534578/Banner-image_2026-09-01-102211_vxmu_052e569c02535de82ef0a8dda24c24ca.webp 1024w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1534578/Banner-image_2026-09-01-102211_vxmu_7a73fad3747ac38f60b4693d50936087.webp 1280w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1534578/Banner-image_2026-09-01-102211_vxmu_e6019914c6462ed422d450464325d6bd.webp 1440w" 719sizes="(min-width: 780px) 450px, (min-width: 640px) calc(66.67vw + 76px), 431px" 720> 721</a><div 722class="bg-white rounded-b-lg shadow-card-shadow p-3 text-brand-4 flex justify-between font-semibold text-xl"> 723<span 724class="flex gap-2 items-center text-base"><span 725class="icon-category"></span><span>Media Release</span></span> 726<span 727class="flex gap-2 items-center text-base"><span 728class="icon-date"></span><span>01/09/2026</span></span></div></div><div 729class="lg:w-2/3 md:w-1/2 w-full flex flex-col mt-1"><div 730class="hidden lg:flex gap-2 items-center bg-brand-2-100 p-3 md:min-h-[60px] rounded-tr-lg "> 731<a 732href="https://www.windermere-lakecruises.co.uk/news/weve-been-shortlisted-for-a-prestigious-cumbria-business-award" class="text-lg md:text-xl lg:text-2xl font-medium line-clamp-1 hover:lighten lg:pl-10 lg:pr-5"> 733We've been shortlisted for a prestigious Cumbria Business Award 734</a></div><div 735class="bg-brand-2-25 rounded-br-lg lg:p-3 p-5 flex flex-col flex-grow md:ml-0 lg:w-full w-[99.5%] ml-[-1rem]"><div 736class="lg:pl-10 lg:pr-5 p">Windermere Lake Cruises has been shortlisted for the In-Cumbria Business Awards 2026, recognising our role in promoting Cumbria worldwide.</div><div 737class="flex gap-3 items-center lg:pt-0 pt-6 pb-6 lg:pt-5 flex-wrap lg:justify-end mt-auto"> 738<a 739href="https://www.windermere-lakecruises.co.uk/news/weve-been-shortlisted-for-a-prestigious-cumbria-business-award" class="link--brand-1 flex items-center gap-1" aria-label="We've been shortlisted for a prestigious Cumbria Business Award - Read more"> 740<span 741class="underline">Read more</span> 742<span 743class="icon-chevron-right text-xs mt-1"></span> 744</a></div></div></div></div></div><div 745class="w-full"><div 746class="flex flex-wrap w-full h-full lg:pt-6 lg:pb-4"><div 747class="flex lg:hidden gap-2 items-center bg-brand-2-100 lg:p-3 p-5 rounded-t-lg ml-[-1rem] lg:w-full w-[99.5%]"> 748<a 749href="https://www.windermere-lakecruises.co.uk/news/growing-number-of-tourists-travelling-to-popular-lake-district-destination-by-train-with-new-record-expected-this-year" class="text-lg md:text-xl lg:text-2xl font-semibold hover:lighten lg:pl-10 lg:pr-5"> 750Growing number of tourists travelling to popular Lake District destination by train with
750new record expected this year 751</a></div><div 752class="block lg:hidden bg-brand-2-25 py-3 ml-[-1rem] w-[99.5%]"></div><div 753class="flex flex-col lg:w-1/3 md:w-1/2 w-full"> 754<a 755href="https://www.windermere-lakecruises.co.uk/news/growing-number-of-tourists-travelling-to-popular-lake-district-destination-by-train-with-new-record-expected-this-year" class="w-full block hover:darken"> 756<img 757src="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1467221/Northern-press-release_f7c3e6f780dec683c4a86bba41cc86c0.webp" 758alt="Northern press release" 759class="rounded-t-md lg:mt-[-20px] hero-mask" 760width="1440" 761height="720" 762loading="lazy" 763srcset="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1467221/Northern-press-release_f7c3e6f780dec683c4a86bba41cc86c0.webp 480w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1467221/Northern-press-release_fd9bfdedc25f03e3269d3dfb97f0a4e7.webp 768w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1467221/Northern-press-release_052e569c02535de82ef0a8dda24c24ca.webp 1024w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1467221/Northern-press-release_7a73fad3747ac38f60b4693d50936087.webp 1280w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1467221/Northern-press-release_e6019914c6462ed422d450464325d6bd.webp 1440w" 764sizes="(min-width: 780px) 450px, (min-width: 640px) calc(66.67vw + 76px), 431px" 765> 766</a><div 767class="bg-white rounded-b-lg shadow-card-shadow p-3 text-brand-4 flex justify-between font-semibold text-xl"> 768<span 769class="flex gap-2 items-center text-base"><span 770class="icon-category"></span><span>Media Release</span></span> 771<span 772class="flex gap-2 items-center text-base"><span 773class="icon-date"></span><span>21/07/2026</span></span></div></div><div 774class="lg:w-2/3 md:w-1/2 w-full flex flex-col mt-1"><div 775class="hidden lg:flex gap-2 items-center bg-brand-2-100 p-3 md:min-h-[60px] rounded-tr-lg "> 776<a 777href="https://www.windermere-lakecruises.co.uk/news/growing-number-of-tourists-travelling-to-popular-lake-district-destination-by-train-with-new-record-expected-this-year" class="text-lg md:text-xl lg:text-2xl font-medium line-clamp-1 hover:lighten lg:pl-10 lg:pr-5"> 778Growing number of tourists travelling to popular Lake District destination by train with new record expected this year 779</a></div><div 780class="bg-brand-2-25 rounded-br-lg lg:p-3 p-5 flex flex-col flex-grow md:ml-0 lg:w-full w-[99.5%] ml-[-1rem]"><div 781class="lg:pl-10 lg:pr-5 p"> Northern has revealed that 496,000 passengers passed through Windermere station in 2025/26. That was a record high and up 7% from the previousâ¦</div><div 782class="flex gap-3 items-center lg:pt-0 pt-6 pb-6 lg:pt-5 flex-wrap lg:justify-end mt-auto"> 783<a 784href="https://www.windermere-lakecruises.co.uk/news/growing-number-of-tourists-travelling-to-popular-lake-district-destination-by-train-with-new-record-expected-this-year" class="link--brand-1 flex items-center gap-1" aria-label="Growing number of tourists travelling to popular Lake District destination by train with new record expected this year - Read more"> 785<span 786class="underline">Read more</span> 787<span 788class="icon-chevron-right text-xs mt-1"></span> 789</a></div></div></div></div></div><div 790class="w-full"><div 791class="flex flex-wrap w-full h-full lg:pt-6 lg:pb-4"><div 792class="flex lg:hidden gap-2 items-center bg-brand-2-100 lg:p-3 p-5 rounded-t-lg ml-[-1rem] lg:w-full w-[99.5%]"> 793<a 794href="https://www.windermere-lakecruises.co.uk/news/cumbrian-tourism-legend-recognised-in-the-2026-kings-birthday-honours" class="text-lg md:text-xl lg:text-2xl font-semibold hover:lighten lg:pl-10 lg:pr-5"> 795Cumbrian tourism legend recognised in the 2026 King's Birthday Honours 796</a></div><div 797class="block lg:hidden bg-brand-2-25 py-3 ml-[-1rem] w-[99.5%]"></div><div 798class="flex flex-col lg:w-1/3 md:w-1/2 w-full"> 799<a 800href="https://www.windermere-lakecruises.co.uk/news/cumbrian-tourism-legend-recognised-in-the-2026-kings-birthday-honours" class="w-full block hover:darken"> 801<img 802src="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1440757/Ernie_Fallowfield_f7c3e
8026f780dec683c4a86bba41cc86c0.webp" 803alt="Ernie Fallowfield" 804class="rounded-t-md lg:mt-[-20px] hero-mask" 805width="1440" 806height="720" 807loading="lazy" 808srcset="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1440757/Ernie_Fallowfield_f7c3e6f780dec683c4a86bba41cc86c0.webp 480w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1440757/Ernie_Fallowfield_fd9bfdedc25f03e3269d3dfb97f0a4e7.webp 768w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1440757/Ernie_Fallowfield_052e569c02535de82ef0a8dda24c24ca.webp 1024w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1440757/Ernie_Fallowfield_7a73fad3747ac38f60b4693d50936087.webp 1280w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/cruises/1440757/Ernie_Fallowfield_e6019914c6462ed422d450464325d6bd.webp 1440w" 809sizes="(min-width: 780px) 450px, (min-width: 640px) calc(66.67vw + 76px), 431px" 810> 811</a><div 812class="bg-white rounded-b-lg shadow-card-shadow p-3 text-brand-4 flex justify-between font-semibold text-xl"> 813<span 814class="flex gap-2 items-center text-base"><span 815class="icon-category"></span><span>Media Release</span></span> 816<span 817class="flex gap-2 items-center text-base"><span 818class="icon-date"></span><span>29/06/2026</span></span></div></div><div 819class="lg:w-2/3 md:w-1/2 w-full flex flex-col mt-1"><div 820class="hidden lg:flex gap-2 items-center bg-brand-2-100 p-3 md:min-h-[60px] rounded-tr-lg "> 821<a 822href="https://www.windermere-lakecruises.co.uk/news/cumbrian-tourism-legend-recognised-in-the-2026-kings-birthday-honours" class="text-lg md:text-xl lg:text-2xl font-medium line-clamp-1 hover:lighten lg:pl-10 lg:pr-5"> 823Cumbrian tourism legend recognised in the 2026 King's Birthday Honours 824</a></div><div 825class="bg-brand-2-25 rounded-br-lg lg:p-3 p-5 flex flex-col flex-grow md:ml-0 lg:w-full w-[99.5%] ml-[-1rem]"><div 826class="lg:pl-10 lg:pr-5 p">One of Cumbria's most influential tourism figures, Ernest "Ernie" Fallowfield, has been awarded the British Empire Medal in the 2026 King's Birthday Honours</div><div 827class="flex gap-3 items-center lg:pt-0 pt-6 pb-6 lg:pt-5 flex-wrap lg:justify-end mt-auto"> 828<a 829href="https://www.windermere-lakecruises.co.uk/news/cumbrian-tourism-legend-recognised-in-the-2026-kings-birthday-honours" class="link--brand-1 flex items-center gap-1" aria-label="Cumbrian tourism legend recognised in the 2026 King's Birthday Honours - Read more"> 830<span 831class="underline">Read more</span> 832<span 833class="icon-chevron-right text-xs mt-1"></span> 834</a></div></div></div></div></div><div 835class="w-full"><div 836class="flex flex-wrap w-full h-full lg:pt-6 lg:pb-4"><div 837class="flex lg:hidden gap-2 items-center bg-brand-2-100 lg:p-3 p-5 rounded-t-lg ml-[-1rem] lg:w-full w-[99.5%]"> 838<a 839href="https://www.windermere-lakecruises.co.uk/news/windermere-lake-cruises-welcomes-new-cumbria-travel-pass-connecting-rail-bus-and-boat-journeys" class="text-lg md:text-xl lg:text-2xl font-semibold hover:lighten lg:pl-10 lg:pr-5"> 840Windermere Lake Cruises Welcomes New Cumbria Travel Pass Connecting Rail, Bus and Boat Journeys 841</a></div><div 842class="block lg:hidden bg-brand-2-25 py-3 ml-[-1rem] w-[99.5%]"></div><div 843class="flex flex-col lg:w-1/3 md:w-1/2 w-full"> 844<a 845href="https://www.windermere-lakecruises.co.uk/news/windermere-lake-cruises-welcomes-new-cumbria-travel-pass-connecting-rail-bus-and-boat-journeys" class="w-full block hover:darken"> 846<img 847src="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1430359/Banner-image_2026-06-19-124001_njgy_f7c3e6f780dec683c4a86bba41cc86c0.webp" 848alt="Banner image" 849class="rounded-t-md lg:mt-[-20px] hero-mask" 850width="1440" 851height="720" 852loading="lazy" 853srcset="https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1430359/Banner-image_2026-06-19-124001_njgy_f7c3e6f780dec683c4a86bba41cc86c0.webp 480w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1430359/Banner-image_2026-06-19-124001_njgy_fd9bfdedc25f03e3269d3dfb97f0a4e7.webp 768w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1430359/Banner-image_2026-06-19-124001_njgy_052e569c02535de82ef0a8dda24c24ca.webp 1024w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1430359/Banner-image_2026-06-19-124001_njgy_7a73fad3747ac38f60b4693d50936087.webp 1280w, https://s3-eu-west-2.amazonaws.com/cdn.windermere-lakecruises.co.uk/transforms/gallery/1430359/Banner-image_2026-06-19-124001_njgy_e6019914c6462ed422d450464325d6bd.webp 1440w" 854sizes="(min-width: 780px) 450px, (min-width: 640px) calc(66.67vw + 76px), 431px" 855> 856</a><div 857class="bg-white rounded-b-lg shadow-card-shadow p-3 text-brand-4 flex justify-between font-semibold text-xl"> 858<span 859class="flex gap-2 items-center text-base"><span 860class="icon-category"></span><span>Media Release</span></span> 861<span 862class="flex gap-2 items-center text-base"><span 863class="icon-date"></span><span>19/06/2026</span></span></div></div><div 864class="lg:w-2/3 md:w-1/2 w-full flex flex-col mt-1"><div 865class="hidden lg:flex gap-2 items-center bg-brand-2-100 p-3 md:min-h-[60
865px] rounded-tr-lg "> 866<a 867href="https://www.windermere-lakecruises.co.uk/news/windermere-lake-cruises-welcomes-new-cumbria-travel-pass-connecting-rail-bus-and-boat-journeys" class="text-lg md:text-xl lg:text-2xl font-medium line-clamp-1 hover:lighten lg:pl-10 lg:pr-5"> 868Windermere Lake Cruises Welcomes New Cumbria Travel Pass Connecting Rail, Bus and Boat Journeys 869</a></div><div 870class="bg-brand-2-25 rounded-br-lg lg:p-3 p-5 flex flex-col flex-grow md:ml-0 lg:w-full w-[99.5%] ml-[-1rem]"><div 871class="lg:pl-10 lg:pr-5 p">Windermere Lake Cruises is set to play a key role in welcoming a surge of visitors to the Lake District this summer.</div><div 872class="flex gap-3 items-center lg:pt-0 pt-6 pb-6 lg:pt-5 flex-wrap lg:justify-end mt-auto"> 873<a 874href="https://www.windermere-lakecruises.co.uk/news/windermere-lake-cruises-welcomes-new-cumbria-travel-pass-connecting-rail-bus-and-boat-journeys" class="link--brand-1 flex items-center gap-1" aria-label="Windermere Lake Cruises Welcomes New Cumbria Travel Pass Connecting Rail, Bus and Boat Journeys - Read more"> 875<span 876class="underline">Read more</span> 877<span 878class="icon-chevron-right text-xs mt-1"></span> 879</a></div></div></div></div></div></div> 880<a 881href="/news" class="link--brand-1 underline text-xl mb-12 block">All News & Press articles</a></div></div></div></div></div><footer 882class="mt-auto mb-[--mobile-sticky-nav-height] md:mb-0"><div 883class="bg-brand-1-500 py-4 md:py-8 lg:py-12"><div 884class="layout flex flex-col gap-4 md:gap-6 lg:gap-8"><p 885class="text-center"> 886<span 887class="h2 text-brand-3 font-heading">Windermere Lake Cruises</span><br> 888<span 889class="h4 text-white">the most popular attraction in Cumbria</span></p><div 890class="bg-brand-2-200 rounded-lg"><div 891class="formie-form formie-footer w-full p-4 md:p-8 lg:p-12 flex justify-center"><div 892class="max-w-[400px] md:max-w-[1000px]"><p 893class="h4 text-center mb-3 font-medium">Sign up to our Newsletter for news on Cruises & Events</p><div 894class="fui-i"><form 895id="fui-footerNewsletter-ayknce" class="fui-form fui-labels-above-input" method="post" enctype="multipart/form-data" accept-charset="utf-8" data-fui-form="{"formHashId":"fui-footerNewsletter-ayknce","formScriptId":"655e03a2-01c3-4e47-bb7c-9542f309a973","formId":971700,"formHandle":"footerNewsletter","registeredJs":[{"src":"https:\/\/www.windermere-lakecruises.co.uk\/cpresources\/8f460586\/js\/captchas\/recaptcha-v3.js?v=1778720400","module":"FormieRecaptchaV3","settings":{"siteKey":"6Lfmz1MsAAAAABp0Ffv0YgcNammBRrOtXmsawxcf","formId":"fui-footerNewsletter-ayknce","theme":"light","size":"normal","badge":"inline","language":"en-GB","submitMethod":"page-reload","hasMultiplePages":false,"loadingMethod":"asyncDefer","enterpriseType":"score"}}],"settings":{"submitMethod":"page-reload","submitActionMessage":"<p>Submission saved.<\/p>","submitActionMessageTimeout":null,"submitActionMessagePosition":"top-form","submitActionFormHide":false,"submitAction":"message","submitActionTab":null,"errorMessage":"<p>Couldnât save submission due to errors.<\/p>","errorMessagePosition":"top-form","loadingIndicator":null,"loadingIndicatorText":null,"validationOnSubmit":true,"validationOnFocus":false,"scrollToTop":true,"hasMultiplePages":false,"pages":[{"id":3,"label":"Page 1","settings":{"submitButtonLabel":"Submit","backButtonLabel":"Back","showBackButton":false,"saveButtonLabel":"Save","showSaveButton":false,"saveButtonStyle":"link","buttonsPosition":"left","
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