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1</head><body class="__variable_02c018 __variable_488405 __variable_c9f3a9 __variable_4c62b7 __variable_e5f0a8 __variable_ed6b65 __variable_7ade79 __variable_508a3a __variable_648919 __variable_abe3be flex flex-col min-h-screen lining-nums proportional-nums"><div hidden=""><!--$--><!--/$--></div><noscript class="hidden">Free cookie consent management tool by<!-- --> <a href="https://www.termsfeed.com/">TermsFeed Generator</a></noscript><a href="#" id="open_preferences_center" class="hidden">Update cookies preferences</a><!--$?--><template id="B:0"></template><div id="main-content-wrapper" data-header-variant="default"><!--$--><!--/$--><main><div class="relative md:block hidden max-w-[2500px] h-[350px] mx-auto"><img alt="pricing-hero-desktop" fetchPriority="high" loading="eager" decoding="async" data-nimg="fill" class="w-full h-full object-fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/pricing-hero.edc7e4ce.png"/></div><div class="block md:hidden relative h-[850px] max-w-[800px]"><img alt="pricing-hero-mobile" fetchPriority="high" loading="eager" decoding="async" data-nimg="fill" class="w-full h-full object-fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/pricing-hero-mob.353e84a8.png"/></div><div class="bg-[#FFF9F1] sticky z-50" style="top:0"><div class="max-w-[1280px] mx-auto py-8"><div class="flex justify-between flex-nowrap overflow-scroll bg-indigo rounded-[100px] py-1 px-1 ml-5 no-scrollbar"><div><a href="/pricing/individual" class="py-3 md:text-[17px] text-base flex items-center justify-center gap-2 font-haasGrotesk cursor-pointer tracking-1 font-medium uppercase md:w-[220px] w-[200px] hover:bg-white hover:rounded-[100px] hover:text-indigo text-white "><span class="text-center">Individual</span></a></div><div><a href="/pricing/corporate" class="py-3 md:text-[17px] text-base flex items-center justify-center gap-2 font-haasGrotesk cursor-pointer tracking-1 font-medium uppercase md:w-[220px] w-[200px] hover:bg-white hover:rounded-[100px] hover:text-indigo bg-white rounded-[100px] text-indigo active-tab "><span class="text-center">Corporate</span></a></div><div><a href="/pricing/student" class="py-3 md:text-[17px] text-base flex items-center justify-center gap-2 font-haasGrotesk cursor-pointer tracking-1 font-medium uppercase md:w-[220px] w-[200px] hover:bg-white hover:rounded-[100px] hover:text-indigo text-white "><span class="text-center">Student</span></a></div><div><a href="/pricing/university" class="py-3 md:text-[17px] text-base flex items-center justify-center gap-2 font-haasGrotesk cursor-pointer tracking-1 font-medium uppercase md:w-[220px] w-[200px] hover:bg-white hover:rounded-[100px] hover:text-indigo text-white "><span class="text-center">Teacher/University</span></a></div><div><a href="/pricing/friends-of-tmc" class="py-3 md:text-[17px] text-base flex items-center justify-center gap-2 font-haasGrotesk cursor-pointer tracking-1 font-medium uppercase md:w-[220px] w-[200px] hover:bg-white hover:rounded-[100px] hover:text-indigo text-white "><svg xmlns="http://www.w3.org/2000/svg" width="25" height="24" fill="none"><path fill="#fff" d="M3.56 4.47a6.5 6.5 0 0 1 8.84-.329 6.5 6.5 0 0 1 9.178 9.154l-7.765 7.791a2 2 0 0 1-2.719.102l-.11-.102-7.764-7.79a6.5 6.5 0 0 1 .34-8.827m1.414 1.413a4.5 4.5 0 0 0-.146 6.211l.146.153 7.425 7.425 5.303-5.304-3.535-3.535-1.061 1.06a3 3 0 0 1-4.243-4.242l2.101-2.102a4.5 4.5 0 0 0-5.836.188zm8.486 2.829a1 1 0 0 1 1.414 0l4.242 4.242.707-.707a4.5 4.5 0 0 0-6.21-6.51l-.153.146-3.182 3.182a1 1 0 0 0-.078 1.327l.078.088a1 1 0 0 0 1.326.077l.088-.077z"></path></svg><span class="text-center">Friends of TMC</span></a></div></div></div></div><main><div id="pricing-page-container"><div class="bg-[#FFF9F1]"><div class=""><div class="max-w-[1280px] mx-auto px-5 py-14"><h1 class="font-playfair font-bold text-[32px] leading-[51px] md:text-[40px] md:leading-[60px]">
1Power your people</h1><p class="text-lightBlack text-[20px] md:text-2xl font-haasGrotesk font-bold leading-7 md:leading-9 letter-spacing word-spacing max-w-[800px] my-4">90% of our readers say they subscribe to The Morning Context because it helps them work better. Whether they are running their own business, consulting, or working with startups or large corporations, in finance or fin-tech, marketing, government policy, venture funds or retail investors, academia and even students, our stories add value to their work. It helps them understand companies and their strategies, what they are getting right or wrong, so that they can bring this knowledge into their own work.</p></div><div class="w-full md:h-[480px] h-[200px] relative"><img alt="corporate-hero" fetchPriority="low" loading="lazy" decoding="async" data-nimg="fill" class="w-full h-full object-fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/corporate-img.2e8d338a.png"/></div></div><div class="grid md:grid-cols-2 grid-cols-1 justify-center md:gap-5 gap-10 py-14 max-w-[1280px] mx-auto"><div class="border border-[#E7D6C9] bg-[#FFF3E3] p-8 mx-5 relative"><h1 class="text-[#051462] font-haasGrotesk font-medium leading-9 text-[32px]">Fixed Plan</h1><p class="text-[#051462] font-haasGrotesk font-medium opacity-80 text-lg leading-7 mt-2">Purchase plan for a fixed number of seats</p><div class="bg-indigo py-2.5 text-center text-white text-[17px] my-6 cursor-pointer"><button class="uppercase font-haasGrotesk font-medium">contact us</button></div><div class="my-6"><p class="text-lightBlue text-base font-haasGrotesk font-bold mb-4 capitalize">what&#x27;s included</p><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Daily longread on startups, business and economic current affairs</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Explainers &amp; News briefs</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Exclusive stories from our Middle East edition</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Weekend stories - Editor&#x27;s column and State of the Unicorns</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Unlimited access to archives of 3000+ paywalled stories</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Read via web or app</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">IPAD app</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Comment on stories and be a part of subscriber community</p></div></div><div class="text-indigo opacity-85 text-base font-haasGrotesk font-medium ">Need help?<!-- --> <span class="cursor-pointer underline">Contact Us</span></div></div>
1<div class="border border-[#E7D6C9] bg-[#FFF3E3] p-8 mx-5 relative"><div class="absolute -top-[15px] left-1/2 w-max -translate-x-1/2 font-medium font-haasGrotesk text-sm py-1 px-5 uppercase tracking-[1.2px] bg-lightGreen text-[#117A51]">Free 7-days trial</div><h1 class="text-[#051462] font-haasGrotesk font-medium leading-9 text-[32px]">Enterprise Plan</h1><p class="text-[#051462] font-haasGrotesk font-medium text-lg leading-7 mt-2 opacity-80">Purchase plan for the whole organization.</p><div class="bg-indigo py-2.5 text-center text-white text-[17px] my-6 cursor-pointer"><button class="uppercase font-haasGrotesk font-medium">contact us</button></div><div class="my-6"><p class="text-lightBlue text-base font-haasGrotesk font-bold mb-4 capitalize">what&#x27;s included</p><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Daily longread on startups, business and economic current affairs</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Explainers &amp; News briefs</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Exclusive stories from our Middle East edition</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Weekend stories - Editor&#x27;s column and State of the Unicorns</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Unlimited access to archives of 3000+ paywalled stories</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Read via web or app</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">IPAD app</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Comment on stories and be a part of subscriber community</p></div></div></div></div><div class="flex flex-col items-center mb-10"><h1 class="text-lightBlue font-haasGrotesk font-medium text-[20px]">Need help?</h1><p class="text-black font-haasGrotesk font-bold text-sm">Email at:</p><a class="text-black font-haasGrotesk font-medium text-base underline" href="mailto:[email protected]">[email protected]</a></div><div class="max-w-[1280px] mx-auto pt-10 pb-14 px-5"><h1 class="font-playfair font-bold text-[34px] leading-[51px] text-lightBlack mb-14">How seat based subscription works?</h1><div class="flex md:flex-row flex-col md:justify-between gap-10"><div class="md:w-[33%] w-full"><div class="min-h-[40px]"><img alt="purchase seats" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" class="h-[30px] w-[30px]" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/purchase-seats.2aa3107a.png"/></div><p class="text-black font-haasGrotesk font-medium text-[18px] mt-3 mb-2">Purchase Seats</p><p class="text-black font-haasGrotesk font-bold text-base">Purchase plan for a fixed number of seats. The number of seats can be increased during the term of the subscription, or upon renewal.</p></div><div class="md:w-[33%] w-full"><div class="min-h-[40px]"><img alt="invite member" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" class="h-[30px] w-[30px]" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/invite-member.ba1123c9.png"/></div><p class="text-black font-haasGrotesk font-medium text-[18px] mt-3 mb-2">Invite Members</p><p class="text-black font-haasGrotesk font-bold text-base">Post-purchase you can access the admin panel and invite members from your organization</p></div><div class="md:w-[33%] w-full"><div class="min-h-[40px]"><img alt="started reading" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" class="h-[30px] w-[30px]" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/started-reading.0d3c10f8.png"/></div><p class="text-black font-haasGrotesk font-medium text-[18px] mt-3 mb-2">Start Reading</p><p class="text-black font-haasGrotesk font-bold text-base">Members can accept the invite, sign in and have unfettered access to everything The Morning Context publishes.</p></div></div></div></div></div><!--$--><!--/$--></main><section class="md:py-20 py-14 px-5 bg-[#FFF3E3]"><div class="max-w-[1280px] mx-auto"><h2 class="font-playfair font-bold text-[34px] text-lightBlack leading-[51px] text-center mb-10">What our readers say</h2><div class="md:grid md:grid-cols-3 gap-4 hidden"><div class="grid gap-4">
1<article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Prashant Kumar logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/yes-bank.db26e8a5.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">I read The Morning Context  as it publishes insightful reportage and analysis that is focused on technology, business and trending issues in India.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Prashant Kumar</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">MD and CEO Yes Bank</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Nikhil Kamath logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/Zerodha_logo.svg.6d39dc84.png"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">With most traditional media biased in one direction or another, The Morning Context has the courage to state hard hitting facts, which openly stands out from the crowd. Their in-depth reporting often covers both sides of a story, which is rare today.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Nikhil Kamath</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Co-founder Zerodha</p></div></article></div><div class="grid gap-4"><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Rajan Bajaj logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/slice_Logo.582938b6.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context has brought nuanced and in-depth reporting to the Indian startup ecosystem. slice has been a paying subscriber to the publication for some time now and we look forward to the stories everyday.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Rajan Bajaj</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Founder &amp; Executive Director, slice</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Sumeet Mehta logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/Lead school logo.7e637eac.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context is unapologetically opinionated and that&#x27;s what I like. I read it for things that others don&#x27;t write about.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Sumeet Mehta</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Co-founder and CEO LEAD</p></div></article></div><div class="grid gap-4"><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Uday Shankar logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/bodii.ea46ff76.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack 
1word-spacing letter-spacing mb-10">Journalism in India has a crisis—crisis of credibility and crisis of capability. It bothers me both as a citizen and as a former journalist. I read The Morning Context because it’s journalism as it should be—thoughtful, credible and provocative. It doesn’t pull its punches but its journalists work hard enough to say with authority and honesty what must be said in public interest.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Uday Shankar</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Director</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">I enjoy reading the Morning Context. Its  matter-of-fact reporting is refreshing and the deep analysis is informative.  I also enjoy reading the newsletters that touch upon several topics.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Harsh Mariwala</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Chairman</p></div></article></div></div><div class="md:grid md:grid-cols-3 hidden md:gap-4 md:mt-5"><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Abhay Pandey logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/a91.6cce337d.png"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Abhay Pandey</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Managing director</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Dilip Oommen logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/Arcellor Mittal.ec3da2a1.jpeg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context is one of the best reads available in India. It gives a bird’s eye view of all the business news and beyond at a brisk pace. Longreads is an interesting column that I look forward to. Kudos to the entire team for publishing brilliant content with in-depth analysis and keeping its readers well-informed about overall developments.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Dilip Oommen</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Chief Executive Officer</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Sajjan Jindal logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/480px-JSW_Group_Logo.120bac1f.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">“In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focu
1sed on fact, truth and dogged reportage.”</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Sajjan Jindal</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Chairman</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Ankur Bisen logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/technopak_advisors_logo.9bcbdfb5.jpeg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context is in touch with the ground reality. It often validates our hypotheses about the direction startups and conglomerates are or will be taking.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Ankur Bisen</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Senior Partner</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Harish Mehta logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/onward_technologies_logo.4e3208bc.jpeg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">One of the biggest casualties in recent times is the dearth of sources that you can trust for insights and analyses. Regrettably neutrality, objectivity and trust are no longer attributes that you can associate with all news media. The Morning Context hence comes as a breath of fresh air and something that I can trust, as they say, with my eyes shut. </blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Harish Mehta</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Founder &amp; EC</p></div></article></div><div class="flex justify-center md:hidden"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><div class="h-64 flex items-center justify-center"><div class="animate-pulse">Loading...</div></div><!--/$--></div></div></section><div class="bg-[#FFF9F1]"><div class="max-w-[1000px] mx-auto px-5 md:py-20 py-16"><h1 class="font-playfair font-bold text-[34px] text-lightBlack leading-[51px] mb-10">Frequently Asked Questions</h1><div class="flex flex-col gap-8"><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">What is a corporate subscription?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 11.05 7.05 16l-1.414-1.414L12 8.222l6.364 6.364L16.949 16z"></path></svg></div><div class="mb-4 font-haasGrotesk font-bold md:text-[20px] text-[18px] text-lightBlack leading-[150%] word-spacing letter-spacing w-[90%]"><div><div class="mb-2"><div>Several companies subscribe to The Morning Context with a corporate plan as a paid perk for their employees.</div></div><div class="mb-2"><div>90% of our readers say they subscribe to The Morning Context because it helps them work better. Whether they are running their own business, consulting, or working with startups or large corporations, in finance or fin-tech, marketing, government policy, venture funds or retail investors, academia and even students, our stories add value to their work. It helps them understand companies and their strategies, what they are getting right or wrong, so that they can bring this knowledge into their own work.</div></div><div class="mb-2"><div>Forward thinking companies who aspire to become employers of choice invest in a knowledge subscription of The Morning Context for their teams.</div></div></div></div></div>
1<div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">How does the company get billed?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">Are there limits on usage?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">How is access implemented with a team or business?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">Can I add more users to my Corporate Subscription?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-none"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">What if I have access issues?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div></div></div></div></main></div><!--/$-->
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1<div class="border border-[#E7D6C9] bg-[#FFF3E3] p-8 mx-5 relative"><div class="absolute -top-[15px] left-1/2 w-max -translate-x-1/2 font-medium font-haasGrotesk text-sm py-1 px-5 uppercase tracking-[1.2px] bg-lightGreen text-[#117A51]">Free 7-days trial</div><h1 class="text-[#051462] font-haasGrotesk font-medium leading-9 text-[32px]">Enterprise Plan</h1><p class="text-[#051462] font-haasGrotesk font-medium text-lg leading-7 mt-2 opacity-80">Purchase plan for the whole organization.</p><div class="bg-indigo py-2.5 text-center text-white text-[17px] my-6 cursor-pointer"><button class="uppercase font-haasGrotesk font-medium">contact us</button></div><div class="my-6"><p class="text-lightBlue text-base font-haasGrotesk font-bold mb-4 capitalize">what&#x27;s included</p><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Daily longread on startups, business and economic current affairs</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Explainers &amp; News briefs</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Exclusive stories from our Middle East edition</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Weekend stories - Editor&#x27;s column and State of the Unicorns</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Unlimited access to archives of 3000+ paywalled stories</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Read via web or app</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">IPAD app</p></div><div class="flex items-center gap-3 mb-2"><img alt="right mark" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/right-mark.d3516b9c.png"/><p class="font-haasGrotesk text-lightBlue font-bold text-[17px] word-spacing letter-spacing  leading-7">Comment on stories and be a part of subscriber community</p></div></div></div></div><div class="flex flex-col items-center mb-10"><h1 class="text-lightBlue font-haasGrotesk font-medium text-[20px]">Need help?</h1><p class="text-black font-haasGrotesk font-bold text-sm">Email at:</p><a class="text-black font-haasGrotesk font-medium text-base underline" href="mailto:[email protected]">[email protected]</a></div><div class="max-w-[1280px] mx-auto pt-10 pb-14 px-5"><h1 class="font-playfair font-bold text-[34px] leading-[51px] text-lightBlack mb-14">How seat based subscription works?</h1><div class="flex md:flex-row flex-col md:justify-between gap-10"><div class="md:w-[33%] w-full"><div class="min-h-[40px]"><img alt="purchase seats" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" class="h-[30px] w-[30px]" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/purchase-seats.2aa3107a.png"/></div><p class="text-black font-haasGrotesk font-medium text-[18px] mt-3 mb-2">Purchase Seats</p><p class="text-black font-haasGrotesk font-bold text-base">Purchase plan for a fixed number of seats. The number of seats can be increased during the term of the subscription, or upon renewal.</p></div><div class="md:w-[33%] w-full"><div class="min-h-[40px]"><img alt="invite member" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" class="h-[30px] w-[30px]" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/invite-member.ba1123c9.png"/></div><p class="text-black font-haasGrotesk font-medium text-[18px] mt-3 mb-2">Invite Members</p><p class="text-black font-haasGrotesk font-bold text-base">Post-purchase you can access the admin panel and invite members from your organization</p></div><div class="md:w-[33%] w-full"><div class="min-h-[40px]"><img alt="started reading" loading="lazy" width="30" height="30" decoding="async" data-nimg="1" class="h-[30px] w-[30px]" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/started-reading.0d3c10f8.png"/></div><p class="text-black font-haasGrotesk font-medium text-[18px] mt-3 mb-2">Start Reading</p><p class="text-black font-haasGrotesk font-bold text-base">Members can accept the invite, sign in and have unfettered access to everything The Morning Context publishes.</p></div></div></div></div></div><!--$--><!--/$--></main><section class="md:py-20 py-14 px-5 bg-[#FFF3E3]"><div class="max-w-[1280px] mx-auto"><h2 class="font-playfair font-bold text-[34px] text-lightBlack leading-[51px] text-center mb-10">What our readers say</h2><div class="md:grid md:grid-cols-3 gap-4 hidden"><div class="grid gap-4">
1<article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Prashant Kumar logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/yes-bank.db26e8a5.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">I read The Morning Context  as it publishes insightful reportage and analysis that is focused on technology, business and trending issues in India.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Prashant Kumar</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">MD and CEO Yes Bank</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Nikhil Kamath logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/Zerodha_logo.svg.6d39dc84.png"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">With most traditional media biased in one direction or another, The Morning Context has the courage to state hard hitting facts, which openly stands out from the crowd. Their in-depth reporting often covers both sides of a story, which is rare today.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Nikhil Kamath</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Co-founder Zerodha</p></div></article></div><div class="grid gap-4"><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Rajan Bajaj logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/slice_Logo.582938b6.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context has brought nuanced and in-depth reporting to the Indian startup ecosystem. slice has been a paying subscriber to the publication for some time now and we look forward to the stories everyday.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Rajan Bajaj</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Founder &amp; Executive Director, slice</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Sumeet Mehta logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/Lead school logo.7e637eac.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context is unapologetically opinionated and that&#x27;s what I like. I read it for things that others don&#x27;t write about.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Sumeet Mehta</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Co-founder and CEO LEAD</p></div></article></div><div class="grid gap-4"><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Uday Shankar logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/bodii.ea46ff76.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack 
1word-spacing letter-spacing mb-10">Journalism in India has a crisis—crisis of credibility and crisis of capability. It bothers me both as a citizen and as a former journalist. I read The Morning Context because it’s journalism as it should be—thoughtful, credible and provocative. It doesn’t pull its punches but its journalists work hard enough to say with authority and honesty what must be said in public interest.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Uday Shankar</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Director</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">I enjoy reading the Morning Context. Its  matter-of-fact reporting is refreshing and the deep analysis is informative.  I also enjoy reading the newsletters that touch upon several topics.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Harsh Mariwala</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Chairman</p></div></article></div></div><div class="md:grid md:grid-cols-3 hidden md:gap-4 md:mt-5"><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Abhay Pandey logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/a91.6cce337d.png"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Abhay Pandey</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Managing director</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Dilip Oommen logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/Arcellor Mittal.ec3da2a1.jpeg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context is one of the best reads available in India. It gives a bird’s eye view of all the business news and beyond at a brisk pace. Longreads is an interesting column that I look forward to. Kudos to the entire team for publishing brilliant content with in-depth analysis and keeping its readers well-informed about overall developments.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Dilip Oommen</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Chief Executive Officer</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Sajjan Jindal logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/480px-JSW_Group_Logo.120bac1f.jpg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">“In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focu
1sed on fact, truth and dogged reportage.”</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Sajjan Jindal</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Chairman</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Ankur Bisen logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/technopak_advisors_logo.9bcbdfb5.jpeg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">The Morning Context is in touch with the ground reality. It often validates our hypotheses about the direction startups and conglomerates are or will be taking.</blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Ankur Bisen</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Senior Partner</p></div></article><article class="border border-[#E7D6C9] relative md:max-w-[368px] w-full h-full"><div class="h-[180px] w-full bg-[#FFF9F1] relative flex justify-center items-center"><img alt="Harish Mehta logo" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="object-scale-down" style="color:transparent" src="https://assets.themorningcontext.com/next2/_next/static/media/onward_technologies_logo.4e3208bc.jpeg"/></div><div class="p-6"><blockquote class="font-haasGrotesk font-bold md:text-[17px] text-base leading-[26px] text-lightBlack word-spacing letter-spacing mb-10">One of the biggest casualties in recent times is the dearth of sources that you can trust for insights and analyses. Regrettably neutrality, objectivity and trust are no longer attributes that you can associate with all news media. The Morning Context hence comes as a breath of fresh air and something that I can trust, as they say, with my eyes shut. </blockquote><p class="font-haasGrotesk font-medium text-lightBlack leading-6 text-base">Harish Mehta</p><p class="text-lightBlack font-haasGrotesk font-bold md:text-base text-sm mt-1">Founder &amp; EC</p></div></article></div><div class="flex justify-center md:hidden"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><div class="h-64 flex items-center justify-center"><div class="animate-pulse">Loading...</div></div><!--/$--></div></div></section><div class="bg-[#FFF9F1]"><div class="max-w-[1000px] mx-auto px-5 md:py-20 py-16"><h1 class="font-playfair font-bold text-[34px] text-lightBlack leading-[51px] mb-10">Frequently Asked Questions</h1><div class="flex flex-col gap-8"><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">What is a corporate subscription?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 11.05 7.05 16l-1.414-1.414L12 8.222l6.364 6.364L16.949 16z"></path></svg></div><div class="mb-4 font-haasGrotesk font-bold md:text-[20px] text-[18px] text-lightBlack leading-[150%] word-spacing letter-spacing w-[90%]"><div><div class="mb-2"><div>Several companies subscribe to The Morning Context with a corporate plan as a paid perk for their employees.</div></div><div class="mb-2"><div>90% of our readers say they subscribe to The Morning Context because it helps them work better. Whether they are running their own business, consulting, or working with startups or large corporations, in finance or fin-tech, marketing, government policy, venture funds or retail investors, academia and even students, our stories add value to their work. It helps them understand companies and their strategies, what they are getting right or wrong, so that they can bring this knowledge into their own work.</div></div><div class="mb-2"><div>Forward thinking companies who aspire to become employers of choice invest in a knowledge subscription of The Morning Context for their teams.</div></div></div></div></div>
1<div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">How does the company get billed?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">Are there limits on usage?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">How is access implemented with a team or business?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-b border-[#E7D6C9]"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">Can I add more users to my Corporate Subscription?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div><div class="border-none"><div class="flex items-center justify-between cursor-pointer mb-4"><p class="md:text-[24px] text-[20px] font-haasGrotesk font-medium leading-[150%] text-lightBlack md:w-[90%] w-[95%] word-spacing letter-spacing">What if I have access issues?</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#000" d="M12 12.95 16.95 8l1.414 1.414L12 15.778 5.636 9.414 7.05 8z"></path></svg></div></div></div></div></div></main></div><!--$?--><template id="B:1"></template><!--/$--></div>
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2<div hidden id="S:1"><div><section class="w-full bg-[#efe7d5]" aria-labelledby="newsletter-heading"><div class="mx-auto max-w-[1440px] px-6 py-12 md:py-14"><div class="flex flex-col gap-6 md:gap-10 lg:flex-row lg:items-center lg:justify-between"><div class="max-w-[620px]"><h2 id="newsletter-heading" class="font-inter text-[26px] font-bold leading-[1.1] tracking-[0.03em] text-[#24352E] md:text-[34px]">Context is everything.</h2><p class="mt-2.5 max-w-[450px] font-inter text-sm leading-[1.5] tracking-[0.03em] text-[#2c2a24] md:text-[.96rem]">Detailed stories on technology startups, business and economic current affairs.</p></div><form noValidate="" class="flex w-full flex-col items-stretch gap-2 sm:flex-row md:gap-4 lg:w-auto"></form></div></div></section><div class="hidden lg:block md:py-16 py-12 bg-[#f3eee2]"><div class="mx-auto max-w-[1440px] px-6"><div class="grid grid-cols-[1fr_1fr_1fr_1fr_1fr_280px] gap-8"><div><h3 class="font-inter text-[.8rem] font-bold tracking-[0.2em] 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class="font-inter font-normal text-[15px] leading-[1.4] text-[#2c2a24] hover:text-[#0f9e7a] hover:underline">Diaspora</a></li></ul></div><div><h3 class="font-inter text-[.8rem] font-bold tracking-[0.2em] text-[#9a9384] uppercase max-w-[150px]">Opinion</h3><ul class="mt-5 space-y-3"><li><a href="/newsletters" class="font-inter font-normal text-[15px] leading-[1.4] text-[#2c2a24] hover:text-[#0f9e7a] hover:underline">Today’s Opinion</a></li><li><a href="/tag/CODA" class="font-inter font-normal text-[15px] leading-[1.4] text-[#2c2a24] hover:text-[#0f9e7a] hover:underline"><span style="color:#004aad">C</span>
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2pline\":\"The on-demand company has entered the billion-dollar valuation club, thanks to its smart intra-city play. The segment is now hotting up, with both startups and legacy players joining the race.\",\"title\":\"Porter just became a unicorn. Now comes the hard part\",\"author\":[{\"biography\":\"Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.\",\"email\":\"[email protected]\",\"name\":\"Muskaan Gupta\",\"slug\":\"muskaan-gupta\",\"profile_image\":\"https://media2.themorningcontext.com/media/profile_pictures/Muskaan_Gupta.png\",\"location\":\"Delhi\",\"designation\":\"Writer\",\"social_links\":{\"twitter\":\"\",\"linkedin\":\"https://www.linkedin.com/in/muskaan-gupta-6b41b6192/\",\"instagram\":\"\",\"youtube\":\"\",\"wikipedia\":null},\"roles\":[\"editor\"]}],\"category\":{\"name\":\"State of the Unicorns\",\"slug\":\"state-of-the-unicorns\",\"description\":\"State of the Unicorns\",\"image\":null},\"credits\":{\"unlock\":1,\"category\":{\"name\":\"State of the Unicorns\",\"slug\":\"state-of-the-unicorns\",\"description\":\"State of the Unicorns\",\"image\":null}},\"excerpt\":\"\",\"hundred_word_summary\":\"\",\"featured_image\":{\"alt\":\"\",\"description\":\"\",\"url\":\"https://media2.themorningcontext.com/media/posts_images/Porter_coverimage_060625.png\"},\"is_free\":false,\"type\":\"privileged\",\"views\":4274,\"comment_count\":0,\"newsletter\":null,\"published_date\":\"2025-06-05 19:10:00\",\"types\":[{\"name\":\"Regular\",\"slug\":\"regular\",\"description\":\".\"}],\"companies\":[{\"name\":\"Porter\",\"slug\":\"porter\",\"state_of_unicorn\":true,\"logo\":\"https://media2.themorningcontext.com/media/company_logos/porterlogo.png\",\"industry\":{\"name\":\"Logistics\"}}],\"region\":[{\"name\":\"India\",\"code\":\"IN\",\"slug\":\"india\"}],\"in_spotlight\":false,\"disclosure\":\"\u003cdiv\u003eThe Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is \u003ca href=\\\"/investors\\\"\u003ehere\u003c/a\u003e\u003c/div\u003e\",\"note\":\"\",\"limited_access_stop_time\":null},{\"id\":18051,\"slug\":\"indias-pre-owned-vehicle-startups-fail-the-internet-business-test\",\"strapline\":\"We look at Spinny, a unicorn, to demonstrate how the used-car business is a graveyard of ideas pretending to be internet-first or internet businesses only to realize years later that the soul of the business lies in brick and mortar.\",\"title\":\"India’s pre-owned vehicle startups fail the internet business test\",\"author\":[{\"biography\":\"Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.\",\"email\":\"[email protected]\",\"name\":\"Muskaan Gupta\",\"slug\":\"muskaan-gupta\",\"profile_image\":\"https://media2.themorningcontext.com/media/profile_pictures/Muskaan_Gupta.png\",\"location\":\"Delhi\",\"designation\":\"Writer\",\"social_links\":{\"twitter\":\"\",\"linkedin\":\"https://www.linkedin.com/in/muskaan-gupta-6b41b6192/\",\"instagram\":\"\",\"youtube\":\"\",\"wikipedia\":null},\"roles\":[\"editor\"]}],\"category\":{\"name\":\"State of the Unicorns\",\"slug\":\"state-of-the-unicorns\",\"description\":\"State of the Unicorns\",\"image\":null},\"credits\":{\"unlock\":1,\"category\":{\"name\":\"State of the Unicorns\",\"slug\":\"state-of-the-unicorns\",\"description\":\"State of the Unicorns\",\"image\":null}},\"excerpt\":\"\",\"hundred_word_summary\":\"\",\"featured_image\":{\"alt\":\"\",\"description\":\"\",\"url\":\"https://media2.themorningcontext.com/media/posts_images/Spinny-09-05-25.jpg\"},\"is_free\":false,\"type\":\"privileged\",\"views\":3561,\"comment_count\":2,\"newsletter\":null,\"published_date\":\"2025-05-08 19:10:00\",\"types\":[{\"name\":\"Regular\",\"slug\":\"regular\",\"description\":\".\"}],\"companies\":[{\"name\":\"Spinny\",\"slug\":\"spinny\",\"state_of_unicorn\":true,\"logo\":\"https://media2.themorningcontext.com/media/company_logos/Spinny-logo.png\",\"industry\":{\"name\":\"Auto Tech\"}}],\"region\":[{\"name\":\"India\",\"code\":\"IN\",\"slug\":\"india\"}],\"in_spotlight\":false,\"disclosure\":\"\u003cdiv\u003eThe Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is \u003ca href=\\\"/investors\\\"\u003ehere\u003c/a\u003e\u003c/div\u003e\",\"note\":\"\",\"limited_access_stop_time\":null},{\"id\":17459,\"slug\":\"the-forgotten-lessons-of-hike-part-iii\",\"stra
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It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is \u003ca href=\\\"/investors\\\"\u003ehere\u003c/a\u003e\u003c/div\u003e\",\"note\":\"\",\"limited_access_stop_time\":null},{\"id\":17443,\"slug\":\"the-forgotten-lessons-of-hikepart-ii\",\"strapline\":\"We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.\",\"title\":\"The forgotten lessons of Hike—Part II\",\"author\":[{\"biography\":\"Sethu writes on all things technology at The Morning Context. 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2pline\":\"A three-part series that documents the rise and decline of the original Indian social media company.\",\"title\":\"The forgotten lessons of Hike—Part I\",\"author\":[{\"biography\":\"Sethu writes on all things technology at The Morning Context. He previously worked as a senior sub-editor at Indian Express.\",\"email\":\"[email protected]\",\"name\":\"Sethu Pradeep\",\"slug\":\"sethu-pradeep\",\"profile_image\":\"https://media2.themorningcontext.com/media/profile_pictures/DSC01867_optimized_1000.jpg\",\"location\":\"Kochi\",\"designation\":\"Writer\",\"social_links\":{\"twitter\":\"\",\"linkedin\":\"\",\"instagram\":\"\",\"youtube\":\"\",\"wikipedia\":null},\"roles\":[]},{\"biography\":\"Harveen is a co-founder at The Morning Context, and leads our coverage in the Middle East. She has previously worked as a media, consumer and tech writer at The Ken and Mint. 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It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is \u003ca href=\\\"/investors\\\"\u003ehere\u003c/a\u003e\u003c/div\u003e\",\"note\":\"\",\"limited_access_stop_time\":null}]},{\"tag\":\"conglomerates\",\"title\":\"Conglomerates\",\"stories\":[{\"id\":18893,\"slug\":\"external-capital-for-abu-dhabis-youngest-sovereign-fund-unit\",\"strapline\":\"L’imad Capital’s new idea of outside money, Manchester City’s thorny verdict and other updates from this week.\",\"title\":\"External capital for Abu Dhabi’s youngest sovereign fund unit\",\"author\":[{\"biography\":\"Harveen is a co-founder at The Morning Context, and leads our coverage in the Middle East. She has previously worked as a media, consumer and tech writer at The Ken and Mint. 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It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is \u003ca href=\\\"/investors\\\"\u003ehere\u003c/a\u003e\u003c/div\u003e\",\"note\":\"\",\"limited_access_stop_time\":null},{\"id\":18886,\"slug\":\"a-12-billion-uae-project-in-the-maldives\",\"strapline\":\"Billionaire Mohamed Alabbar goes for the Indian Ocean archipelago, India’s PhonePe gets UAE approval, and other updates from the week.\",\"title\":\"A $12 billion UAE project in the Maldives\",\"author\":[{\"biography\":\"Harveen is a co-founder at The Morning Context, and leads our coverage in the Middle East. She has previously worked as a media, consumer and tech writer at The Ken and Mint. 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