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data-parallax="active" style="background-image: url('/images/backgrounds/setting-the-stage2.webp'); transform: translate3d(0px, 0px, 0px); background-position:0px -270px;max-height:25vh;min-height:25vh;"></div> 256 257 <div class="section section-gray" style="padding-top:0;margin-top:-5%;"> 258 259 <div class="container"> 260 261 <div class="row"> 262 <div class="col-md-9"> 263 <div class="card card-raised" style="padding-bottom:100px;"> 264 <div class="content"> 265 266 <h2 class="title">Improve search ranking for PDF content</h2><p><i class="fa fa-calendar" aria-hidden="true"></i><small> 30 March 2017</small></p> 267 <p>This is the first blog post in a series where we are going to explore how Google ranks PDF documents versus web content created using our upcoming version (version 3.0.1) of FlowPaper Elements. We are going to be completely transparent on how we set up our tests and why we think Google prefers using publications created with FlowPaper Elements as opposed to the PDF so that you can test and verify the results yourself and understand why.</p> 268 269<p>
269 </p> 270 271<h2 id="setting-up-the-test"><strong>Setting up the test</strong></h2> 272 273<p>We decided that we wanted to explore how Google ranked a PDF versus the same content published as HTML5 content. So to do this we staged a little test. We created a blog post with a link to 5 different publications. Each publication converted using FlowPaper Elements and with its corresponding PDF document next to it. You can still see the <a href="http://flowpaper.com/blog/test-post-for-3-0-1/">blog post here</a>. It looks like this:</p> 274 275<p><a href="https://flowpaper.com/wp-content/uploads/2017/03/blog-post.png" target="_blank"><img class="alignright" src="https://flowpaper.com/wp-content/uploads/2017/03/blog-post.png" alt="" width="355" height="241" /></a></p> 276 277<p>The following assumptions were made around how Google would treat these links:</p> 278 279<ol> 280 <li>Google would treat the PDF and the FlowPaper publication equally on a domain name basis since both are hosted under flowpaper.com. The FlowPaper Elements publication is actually hosted under online.flowpaper.com but Google treats subdomains the same as subdirectories according to themselves. Please see <a href="https://www.youtube.com/watch?time_continue=5&v=_MswMYk05tk">this Youtube link</a> on this.</li> 281 <li>Both links were added with absolute positions in the blog post to avoid having Google to rank one better than the other if it appears before the other in the layout</li> 282 <li>Google would treat both equally on a file name basis since both had the same file name</li> 283</ol> 284 285<p>
285 </p> 286 287<h2 id="results--analysis">Results & Analysis</h2> 288 289<p>We allowed a bit more than a week to pass before starting to collect results. We then decided to do 3 different tests to see how Google found content within these links. Main title, sub titles and body text searches. Below are the results of our findings. Note that we appended âsite:flowpaper.comâ (in italic) to restrict searches within our own domain in case the same publication would appear elsewhere.</p> 290 291<p> </p> 292 293<h3 id="main-title-searches">Main title searches</h3> 294 295<p>FlowPaper was able to outrank the PDF in every case that we tried for main title. Here are the titles searches we performed for the publications:</p> 296 297<ol> 298 <li>2016 vacation guide <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/MAIN_TITLE-1.png" target="_blank">see screen shot</a>)</li> 299 <li>2013 annual report <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/MAIN_TITLE-2.png" target="_blank">see screen shot</a>)</li> 300 <li>Yummy St. Patricks Day Guide <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/MAIN_TITLE-3.png" target="_blank">see screen shot</a>)</li> 301 <li>Art & Design Magazine <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/MAIN_TITLE-4.png" target="_blank">see screen shot</a>)</li> 302 <li>Think Issue 12 <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/MAIN_TITLE-5.png" target="_blank">see screen shot</a>)</li> 303</ol> 304 305<p>So how does a PDF define a title compared to a title in FlowPaper? Well, PDFs do not contain meta data around things, so a main title in a PDF is just a larger font that typically appears on the first pages of a document. A main title in FlowPaper Elements on the other hand is an actual header tag (typically a H1 tag) as seen in the screen shot below.</p> 306 307<p><img class="aligncenter" src="https://flowpaper.com/wp-content/uploads/2017/03/h1.png" alt="" width="645" height="438" /></p> 308 309<p>Why is this important? Because <a href="https://www.youtube.com/watch?v=L3HX_8BAhB4">according to Google</a>, titles do have relevance to the match of where a certain page lives. FlowPaper Elements make sure that headers are real headers and that they match the title of the publication.</p> 310 311<p> </p> 312 313<h3 id="section-title-searches">Section title searches</h3> 314 315<p>Now thats all fine you might say, because the PDFs may or may not have well defined titles in their text content, so thats a relatively easy thing to beat the PDF on. Well how about titles in sections? Titles in sections should rank high in a PDF too, but there is one major difference in how we treat sub titles and how a PDF treats them. Google claims that having <a href="https://www.youtube.com/watch?v=GIn5qJKU8VM">too many titles</a> on the same page would considered crud. Since a PDF contains all titles in the same document, its quite natural to think that a header that appears further down in a document would not get the same search relevance as one on the very top. Letâs have a go and see what happens within our test. We performed the following sub title searches (sub titles marked in bold):</p> 316 317<ol> 318 <li>2016VacationGuideIndexTest <strong>Leland</strong> <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/SUB_TITLE-1.png" target="_blank">see screen shot</a>)</li> 319 <li>2013 Annual Report <strong>Grants</strong> <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/SUB_TITLE-2.png" target="_blank">see screen shot</a>)</li> 320 <li>St. Patricks Day <strong>Whiskey</strong> <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/SUB_TITLE-3.png" target="_blank">see screen shot</a>)</li> 321 <li><strong>Design Build</strong> <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/SUB_TITLE-4.png" target="_blank">see screen shot</a>)</li> 322 <li>think_issue12 <strong>Students</strong> <em>site:flowpaper.com</em> (<a href="https://flowpaper.com/wp-content/uploads/2017/03/SUB_TITLE-5.png" target="_blank">see screen shot</a>)</li> 323</ol> 324 325<p>FlowPaper was able to outrank the PDF documents in each and every case of sub title searches we made. How is it possible? Well, just as with the main title, FlowPaper defines each sub section of a publication with a title using a proper HTML5 tag. It also exports each section into its own HTML page and sets the title of the HTML page to correspond with each section as seen in the screen shot below.</p> 326 327<p><img class="aligncenter" src="https://flowpaper.com/wp-content/uploads/2017/03/sub.png" alt="" width="648" height="373" /></p> 328 329<p>
329 </p> 330 331<h3 id="body-text-searches">Body Text Searches</h3> 332 333<p>So far so good, so how about body texts? A PDF and a FlowPaper publication contains the same body text so these shouldnât rank differently -right? Well there is one major difference we noted briefly in the previous section. A PDF documents contains <em>all</em> body text in one long page per page structure and FlowPaper splits the document into sections. This means that body text in a sub section would appear higher up in a FlowPaper publication than in a PDF. Lets see what results weâre getting. The body text fragment we searched for is marked in bold.</p> 334 335<ol> 336 <li>2016VacationGuideIndexTest as <strong>with most things on the beach</strong> <em>site:flowpaper.com (<a href="https://flowpaper.com/wp-content/uploads/2017/03/BODY_TEXT-1.png" target="_blank">see screen shot</a>)</em></li> 337 <li>2013 annual report <strong>EJAF and LoveGold</strong> <em>site:flowpaper.com (<a href="https://flowpaper.com/wp-content/uploads/2017/03/BODY_TEXT-2.png" target="_blank">see screen shot</a>)</em></li> 338 <li>St. Patrickâs day guide <strong>dancing shoes</strong> <em>site:flowpaper.com (<a href="https://flowpaper.com/wp-content/uploads/2017/03/BODY_TEXT-3.png" target="_blank">see screen shot</a>)</em></li> 339 <li><strong>Selbyâs research</strong> site:flowpaper.com (<a href="https://flowpaper.com/wp-content/uploads/2017/03/BODY_TEXT-4.png" target="_blank">see screen shot</a>)</li> 340 <li>think_issue12 <strong>Thalassaemia</strong> <em>site:flowpaper.com (<a href="https://flowpaper.com/wp-content/uploads/2017/03/BODY_TEXT-5.png" target="_blank">see screen shot</a>)</em></li> 341</ol> 342 343<p>FlowPaper was able to outrank the PDF in 4 of 5 cases. Number 2 of the tests did not render any Google result from the FlowPaper publication at all (only from the PDF). Whether this was a random fluctuation or why Google for some reason decided to not index that body text is yet unknown. It could be that it will appear in a few weeks.</p> 344 345<p> </p> 346 347<h2 id="conclusions">Conclusions</h2> 348 349<p>We have shown that FlowPaper does indeed have the capacity to improve search ranking for your PDF documents while providing accessibility and speed of loading that by far exceeds anything that a normal PDF document can deliver. In our next part we will look at how to <strong>avoid</strong> getting Google and other search engines to index and save your content using FlowPaper Elements. Keen to get your fingers on our upcoming version? Contact us via email and weâll send you a pre-release!</p> 350 351 352 </div> 353 </div> 354 </div> 355 356 357 <div class="col-md-3" style="font-size:0.8em;"> 358 <div class="card card-blog"> 359 <div class="content"> 360 <h4>Recent Blog Posts</h4> 361 362 363 <a style="color:#C1C0C0" href="/blog/create-edit-flipbooks-chatgpt-flowpaper/">Create, Brand and Publish Flipbooks with AI</a><br/><hr size="1" style="padding:0;margin-top:5px;margin-bottom:5px"> 364 365 <a style="color:#C1C0C0" href="/blog/how-to-turn-a-pdf-into-a-shareable-link-online/">How to Turn a PDF into a Shareable Link Online</a><br/><hr size="1" style="padding:0;margin-top:5px;margin-bottom:5px"> 366 367 <a style="color:#C1C0C0" href="/blog/is-flipsnack-the-fastest-flipbook-maker/">Is Flipsnack Really the Fastest Flipbook Maker? We Tested It</a><br/><hr size="1" style="padding:0;margin-top:5px;margin-bottom:5px"> 368 369 <a style="color:#C1C0C0" href="/blog/Chrome-Font-Patch-Desktop-Publisher/">Version 3.9.4 - Chrome Font Patch</a><br/><hr size="1" style="padding:0;margin-top:5px;margin-bottom:5px"> 370 371 <a style="color:#C1C0C0" href="/blog/track-who-viewed-your-pdf/">Track Who Viewed Your PDF</a><br/><hr size="1" style="padding:0;margin-top:5px;margin-bottom:5px"> 372 373 <a style="color:#C1C0C0" href="/blog/what-is-a-flipbook/">What Is a Flipbookâand Why Flipbook Makers Arenât All the Same</a><br/><hr size="1" style="padding:0;margin-top:5px;margin-bottom:5px"> 374 375 <a style="color:#C1C0C0" href="/blog/how-to-embed-pdfs-on-your-website-the-right-way/">How to Embed PDFs on Your Website the Right Way</a><br/>
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646 647 <script async src="https://www.googletagmanager.com/gtag/js?id=
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647"></script> 648
648<script> 649
vendor: 142 bytes, lines 649-653
649window.dataLayer = window.dataLayer || []; 650 function gtag(){dataLayer.push(arguments);} 651 gtag('js', new Date()); 652 653 gtag('config', '
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656<script> 657 window.cookieconsent.initialise({ 658 palette:{ 659 popup: {background: "rgb(56, 60, 67)",color:"#fff"}, 660 button: {background: "#555"}, 661 }, 662 content:{ 663 header: 'Cookies for a better site experience', 664 message: 'This website uses cookies to improve the user experience. To learn more about our cookie policy or withdraw from it, please check our ', 665 dismiss: 'Accept', 666 link: 'Privacy Policy', 667 href: '/privacy-policy/', 668 }, 669 revokable:true, 670 onStatusChange: function(status) { 671 console.log(this.hasConsented() ? 672 'enable cookies' : 'disable cookies'); 673 }, 674 law: { 675 regionalLaw: false, 676 }, 677 location: true, 678 }); 679 </script>
679 680 681</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.