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135<main id="content" class="main "><div class="breadcrumbarea clearfix "><div class="container"><ul itemscope itemtype="http://schema.org/BreadcrumbList"><li class="home"><a href="/" title="Link zur Seite German Brand Award"><i class="icon-home2"></i>Home</a></li><li itemscope itemtype="http://schema.org/ListItem" itemprop="itemListElement"><a href="/" title="Link zur Seite Award" itemscope itemtype="http://schema.org/Thing" itemprop="item" itemid="/"><span itemprop="name">Award</span></a><meta itemprop="position" content="1" /></li><li itemscope itemtype="http://schema.org/ListItem" itemprop="itemListElement"><span itemscope itemtype="http://schema.org/Thing" itemprop="item" itemid="/news"><span itemprop="name">News</span></span><meta itemprop="position" content="2" /></li></ul></div></div><section id="c6220" class="lns-ce-basicheader without-image"><div class="container"><div class="inner"><div class="container"><h1>News</h1><div class="bodytext-wrap"></div></div></div></div></section><div class="maincontent" id="maincontent"><!--TYPO3SEARCH_begin--><div class="container"><div id="c6218" class="lns-sitepackage frame frame-default frame-type-news_pi1 layout-0 "><div class="0"><div class="news"><!--TYPO3SEARCH_end--><div class="container"><div class="newslist" id="news-container-6218"><div class="news-counter frame-space-before-s">70 Artikel</div><div class="newslist-card-style template-layout-30 newslist-flex-wrap equalheight" data-type="showmore" data-step="15"><div class="news-item defaultnews item-0 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Von Haltung zu Hashtag: Fünf Lehren für Corporate Influencing" target="_self" href="/news/detail/von-haltung-zu-hashtag-fuenf-lehren-fuer-corporate-influencing"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_88a855dcc7.jpg 500w, /fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_c0023a85bb.jpg 700w, /fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_0f8b3960a3.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":640,"y":360,"width":640,"height":360}" src="/fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_8aafc7955e.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>Von Haltung zu Hashtag: Fünf Lehren für Corporate Influencing</h2><div class="teasertext-wrap"><div class="crop-200"><p> 136 137 138 Die Frage ist längst nicht mehr ob, sondern wie sich Influencer Marketing weiterentwickelt: Auf Social Media geben externe Creator*innen Marken sehr erfolgreich ihre ⦠139 140 </p></div></div></div></a></article></div><div class="news-item defaultnews item-1 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Mensch oder Maschine: Wer sollte wirklich führen?" target="_self" href="/news/detail/mensch-oder-maschine-wer-sollte-wirklich-fuehren"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_19f22b56a5.jpg 500w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_2faa8c3071.jpg 700w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_340a543aa3.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":640,"y":360,"width":640,"height":360}" src="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_085b66c967.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>Mensch oder Maschine: Wer sollte wirklich führen?</h2><div class="teasertext-wrap"><div class="crop-200"><p> 141 142 143 âWahrscheinlich ist das Einzige, was schlimmer ist als KI-Nutzung, KI nicht zu nutzenâ, eröffnet Katrin Menne das Panel auf der German Brand Convention 2026 â und ⦠144 145 </p></div></div></div></a></article></div><div class="news-item defaultnews item-2 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: How AIre you? Drei Praxisberichte " target="_self" href="/news/detail/how-aire-you-drei-praxisberichte-von-markenverantwortlichen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_256c0ac843.jpg 500w, /fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_4580cb8067.jpg 700w, /fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_11f4e201ec.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":640,"y":360,"width":640,"height":360}" src="/fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_a4a922ceff.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>How AIre you? Drei Praxisberichte </h2><div class="teasertext-wrap"><div class="crop-200"><p> 146 147 148 Nicht ob, sondern wie gut: Fast alle deutschen Unternehmen haben mittlerweile eine KI-Strategie. Auf der German Brand Convention 2026 teilten deshalb drei Experten, ⦠149 150 </p></div></div></div></a></article></div><div class="news-item defaultnews item-3 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: EU AI Act: Was Marken&shy;verantwortliche jetzt wissen müssen" target="_self" href="/news/detail/eu-ai-act-was-markenverantwortliche-jetzt-wissen-muessen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_b98b107edb.jpg 500w, /fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_481d4ccc05.jpg 700w, /fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_662374db8f.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_0337582ad8.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>EU AI Act: Was MarkenÂverantwortliche jetzt wissen müssen</h2><div class="teasertext-wrap"><div class="crop-200"><p> 151 152 153 âSchlechter als ein Münzwurfâ, bewertet Gunter Theophile von Ipsos eines der neusten Studienergebnisse zur KI-Kennzeichnungspflicht. Denn nur 44 % der Befragten ⦠154 155 </p></div></div></div></a></article></div><div class="news-item defaultnews item-4 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âDass Marken Haltung brauchen, ist schnell daher gesagtâ" target="_self" href="/news/detail/dass-marken-haltung-brauchen-ist-schnell-d
155aher-gesagt"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_1e366038cb.jpg 500w, /fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_224146e224.jpg 700w, /fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_cca441a08e.jpg 680w" class="focus" data-focus-x="49" data-focus-y="22" loading="lazy" data-focus-area="{"x":803.3875500385429,"y":70.17073272223605,"width":833.3333333333333,"height":469}" src="/fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_2dc82db207.jpg" width="680" height="345" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/a/b/csm_GBA26_VE_CREATIVE_N_RGB_ccf1d9bea8.png 150w" loading="lazy" src="/fileadmin/_processed_/a/b/csm_GBA26_VE_CREATIVE_N_RGB_ae79c1ef65.png" width="150" height="367" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>âDass Marken Haltung brauchen, ist schnell daher gesagtâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 156 157 158 Ob Schwergewicht oder Lovebrand: Henning Klimczak schafft Markenidentitäten, nach denen sich ganze Unternehmen neu ausrichten, die selbst im kleinsten Ortsverband ⦠159 160 </p></div></div></div></a></article></div><div class="news-item defaultnews item-5 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âWir erobern die Kommuni&shy;kations&shy;mittel der Limo-Branche zurückâ" target="_self" href="/news/detail/wir-erobern-die-kommunikationsmittel-der-limo-branche-zurueck"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_342190ff55.jpg 500w, /fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_5da8511b02.jpg 700w, /fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_dbe3a78e42.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_305843c522.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/3/csm_GBA26_VE_STARTUP_N_RGB_335e2de06a.png 150w" loading="lazy" src="/fileadmin/_processed_/4/3/csm_GBA26_VE_STARTUP_N_RGB_cf21921604.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>âWir erobern die KommuniÂkationsÂmittel der Limo-Branche zurückâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 161 162 163 Ballaststoffe, Postbiotika, Apfelessig und Marke als Hebel â mit dieser Formel haben Fabian Huber und Lara Schön von Super Pop überzeugt. Das Stuttgarter Unternehmen ⦠164 165 </p></div></div></div></a></article></div><div class="news-item defaultnews item-6 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Das war der German Brand Award 2026" target="_self" href="/news/detail/das-war-der-german-brand-award-2026"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_e28088e71d.jpg 500w, /fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_05de2617d0.jpg 700w, /fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_70212a9b7c.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":500,"y":281.3333333333333,"width":500,"height":281.3333333333333}" src="/fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_2c60c618d7.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Das war der German Brand Award 2026</h2><div class="teasertext-wrap"><div class="crop-200"><p> 166 167 168 Mit rund 800 Gästen aus Marken- und Unternehmensführung, 39 Speakers 10 Panels und knapp 4 Stunden Bühnenshow mit allen Gewinner*innen hat der German Brand Award am ⦠169 170 </p></div></div></div></a></article></div><div class="news-item defaultnews item-7 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âWir haben von Anfang an wie ein Tech-Startup gedachtâ" target="_self" href="/news/detail/wir-haben-von-anfang-an-wie-ein-tech-startup-gedacht"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_ead6c02cac.jpg 500w, /fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_efa559d885.jpg 700w, /fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_ca8786c180.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_06058dc371.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/6/5/csm_GBA26_VE_PURPOSE_N_RGB_cdc77d306e.png 150w" loading="lazy" src="/fileadmin/_processed_/6/5/csm_GBA26_VE_PURPOSE_N_RGB_43f5a3b252.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>âWir haben von Anfang an wie ein Tech-Startup gedachtâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 171 172 173 Was die Schule nicht lehrt, lehrt uns spätestens das Leben. Was passiert, wenn beides zusammen gedacht wird? LifeTeachUs zeigt, wie aus sozialem Engagement eine Marke ⦠174 175 </p></div></div></div></a></article></div><div class="news-item defaultnews item-8 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âMenschen folgen Menschen, nicht Markenâ" target="_self" href="/news/detail/menschen-folgen-menschen-nicht-marken"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_c546005310.jpg 500w, /fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_4522e9fe63.jpg 700w, /fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_80ada06848.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":341.3333333333333,"y":228.33333333333331,"width":341.3333333333333,"height":228.33333333333331}" src="/fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_a270adde39.jpg" width="680" height="455" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/a/csm_GBA26_VE_MANAGER_N_RGB_037
175575bbba.png 150w" loading="lazy" src="/fileadmin/_processed_/b/a/csm_GBA26_VE_MANAGER_N_RGB_4a5f350714.png" width="150" height="393" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>âMenschen folgen Menschen, nicht Markenâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 176 177 178 Kein groÃes Werbebudget, kein Masterplan â nur ein iPhone 8 und der Mut, sich selbst zu zeigen. Im Interview erklärt Philip Hitschler-Becker, hitschies-CEO und Brand ⦠179 180 </p></div></div></div></a></article></div><div class="news-item defaultnews item-9 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: KI in der Markenführung: Ipsos-Studie liefert überraschende Erkenntnisse" target="_self" href="/news/detail/ki-in-der-markenfuehrung-ipsos-studie-liefert-ueberraschende-erkenntnisse"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_9814f8f7f7.jpg 500w, /fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_ff8bf99161.jpg 700w, /fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_d7afb0bd0e.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_baaddc85b6.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>KI in der Markenführung: Ipsos-Studie liefert überraschende Erkenntnisse</h2><div class="teasertext-wrap"><div class="crop-200"><p> 181 182 183 Nur für den German Brand Award wurde eine Studie gemacht zu der Frage âZwischen Effizienz und Vertrauensverlust â wie viel KI verträgt eine Marke?â. Sie zeigt ⦠184 185 </p></div></div></div></a></article></div><div class="news-item defaultnews item-10 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Was dich auf der German Brand Convention erwartet" target="_self" href="/news/detail/was-dich-auf-der-german-brand-convention-erwartet"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_4292c3399d.jpg 500w, /fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_17c9eca7a1.jpg 700w, /fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_1e9fb1c1e9.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":500,"y":281.3333333333333,"width":500,"height":281.3333333333333}" src="/fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_93501f4ce8.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Was dich auf der German Brand Convention erwartet</h2><div class="teasertext-wrap"><div class="crop-200"><p> 186 187 188 Am 25. Juni 2026 passiert in der Uber Eats Music Hall in Berlin etwas, das sich schwer nachlesen lässt: Mehr als 750 Markenverantwortliche aus Industrie, Mittelstand ⦠189 190 </p></div></div></div></a></article></div><div class="news-item defaultnews item-11 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wer wird Creative of the Year 2026? Jetzt abstimmen und Tickets gewinnen!" target="_self" href="/news/detail/wer-wird-creative-of-the-year-2026-jetzt-abstimmen-und-tickets-gewinne
190n"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_9cea1e0556.jpg 500w, /fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_30bb575aa6.jpg 700w, /fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_d5039a0633.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":266.66666666666663,"y":200,"width":266.66666666666663,"height":200}" src="/fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_ff15f7c7b0.jpg" width="680" height="510" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Wer wird Creative of the Year 2026? Jetzt abstimmen und Tickets gewinnen!</h2><div class="teasertext-wrap"><div class="crop-200"><p> 191 192 193 Im Zeitalter generativer Kreationen und automatisierter Prozesse setzen der German Brand Award und PAGE auf âHuman Madeâ. Der Ehrenpreis Creative of the Year würdigt ⦠194 195 </p></div></div></div></a></article></div><div class="news-item defaultnews item-12 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Jurysession in den Deutsche-Bank-Türmen: Die Besten im Blick" target="_self" href="/news/detail/jurysession-in-den-deutsche-bank-tuermen-die-besten-im-blick"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_dcb2c5cd63.jpg 500w, /fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_f55fce40c2.jpg 700w, /fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_a24ae7cfe5.jpg 680w" class="focus" data-focus-x="48" data-focus-y="50" loading="lazy" data-focus-area="{"x":780.8333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_233255ecc0.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Jurysession in den Deutsche-Bank-Türmen: Die Besten im Blick</h2><div class="teasertext-wrap"><div class="crop-200"><p> 196 197 198 17 Juror*innen, 1.676 Einreichungen, ein Tag intensiver Debatten: In Frankfurt entscheidet die neu besetzte Jury des German Brand Award 2026 über die besten ⦠199 200 </p></div></div></div></a></article></div><div class="news-item defaultnews item-13 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Warum starke Marken heute mehr denn je zählen" target="_self" href="/news/detail/warum-starke-marken-heute-mehr-denn-je-zaehlen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_96053729a4.jpg 500w, /fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_d451447b7e.jpg 700w, /fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_422bd67710.jpg 680w" class="focus" data-focus-x="53" data-focus-y="45" loading="lazy" data-focus-area="{"x":440.79999999999995,"y":224.68765617191403,"width":400,"height":266.66666666666663}" src="/fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_07c6b1d1ac.jpg" width="680" height="453" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>Warum starke Marken heute mehr denn je zählen</h2><div class="teasertext-wrap"><div class="crop-200"><p> 201 202 203 Ob mit Kool Savage, Landwirt*innen oder dem politischen Berlin: Lutz Dietzold, CEO des German Design Council, stand in den vergangenen 10 Jahren German Brand Award ⦠204 205 </p></div></div></div></a></article></div><div class="news-item defaultnews item-14 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Ipsos ist Insights-Partner des German Brand Award 2026" target="_self" href="/news/detail/ipsos-ist-insights-partner-des-german-brand-award-2026"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_19d707999b.jpg 500w, /fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_18171142f0.jpg 700w, /fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_9feba485f9.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":803,"y":535.6666666666666,"width":803,"height":535.6666666666666}" src="/fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_a51e142701.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>
205Ipsos ist Insights-Partner des German Brand Award 2026</h2><div class="teasertext-wrap"><div class="crop-200"><p> 206 207 208 Ipsos, eins der gröÃten Markt- und Sozialforschungsunternehmen weltweit, begleitet den German Brand Award 2026 als neuen Insights-Partner und liefert mit einer ⦠209 210 </p></div></div></div></a></article></div><div class="news-item defaultnews item-15 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âEin solcher Award stärkt einem den Rückenâ" target="_self" href="/news/detail/ein-solcher-award-staerkt-einem-den-ruecken"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_9596d6413e.jpg 500w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_4e973518b2.jpg 700w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_bb3566ca4b.jpg 680w" class="focus" data-focus-x="73" data-focus-y="31" loading="lazy" data-focus-area="{"x":677.1883301216748,"y":97.39729260645126,"width":400,"height":233.33333333333331}" src="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_7936a2dcc7.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>âEin solcher Award stärkt einem den Rückenâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 211 212 213 Ob âBasilikommâ zur Postâ oder âPizza in 20 Minuten, Glasfaser in Sekundenâ: Mit KARTONizza wird die Pizzabox zur aufmerksamkeitsstarken Werbefläche. Die kreative ⦠214 215 </p></div></div></div></a></article></div><div class="news-item defaultnews item-16 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Das ist die Jury des German Brand Award 2026" target="_self" href="/news/detail/das-ist-die-jury-des-german-brand-award-2026"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_fdaf724536.jpg 500w, /fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_86fc5a0078.jpg 700w, /fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_1410daef69.jpg 680w" class="focus" data-focus-x="19" data-focus-y="50" loading="lazy" data-focus-area="{"x":36.266666666666644,"y":236.80284191829483,"width":426.66666666666663,"height":240}" src="/fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_4685d8f95f.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Das ist die Jury des German Brand Award 2026</h2><div class="teasertext-wrap"><div class="crop-200"><p> 216 217 218 Noch bis zum 27. Februar 2026 können sich Markenmacher*innen für den German Brand Award bewerben. AnschlieÃend entscheidet eine Jury, die mehr denn je Markenexpertise, ⦠219 220 </p></div></div></div></a></article></div><div class="news-item defaultnews item-17 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âDer German Brand Award spricht für sichâ" target="_self" href="/news/detail/der-german-brand-award-spricht-fuer-sich"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/d/csm_german-brand-award-2026-interview-asa-selection_2d87706c5b.jpg 498w" class="focus" data-focus-x="53" data-focus-y="46" loading="lazy" data-focus-area="{"x":181.73915452216204,"y":216.11195159406398,"width":166.66666666666666,"height":249.6666666666666}" src="/fileadmin/_processed_/8/d/csm_german-brand-award-2026-interview-asa-selection_3fcce7d0ca.jpg" width="498" height="280" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>âDer German Brand Award spricht für sichâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 221 222 223 2026 feiert der German Brand Award sein 10-jähriges Jubiläum. Seit seiner Premiere zählt er zu den reichweitenstärksten Markenpreisen und bringt jedes Jahr die ⦠224 225 </p></div></div></div></a></article></div><div class="news-item defaultnews item-18 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âHaltung ist keine Kampagne, sondern ein Grundprinzipâ" target="_self" href="/news/detail/haltung-ist-keine-kampagne-sondern-ein-grundprinzip"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_366b332e43.png 500w, /fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_db3c1dfa60.png 700w, /fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_afc7e6eaf9.png 680w" class="focus" data-focus-x="17" data-focus-y="17" loading="lazy" data-focus-area="{"x":0,"y":0,"width":1736,"height":972.3333333333333}" src="/fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_b14f8acc50.png" width="680" height="381" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>âHaltung ist keine Kampagne, sondern ein Grundprinzipâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 226 227 228 Der Open Call läuft auf Hochtouren, unser Medienpartner steht fest: Die PAGE begleitet den German Brand Award in seiner Jubiläumsausgabe 2026. Was noch im Morgen ⦠229 230 </p></div></div></div></a></article></div><div class="news-item defaultnews item-19 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Der German Brand Award ist in seiner Positionierung einzigartig" target="_self" href="/news/detail/der-german-brand-award-ist-in-seiner-positionierung-einzigartig"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_f6a10f55e4.jpg 500w, /fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_4b21fe03e9.jpg 700w, /fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_61ac457c2d.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":1631,"y":1089,"width":1631,"height":1089}" src="/fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_370d7fd580.jpg" width="680" height="454" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>Der German Brand Award ist in seiner Positionierung einzigartig</h2><div class="teasertext-wrap"><div class="crop-200"><p> 231 232 233 2026 feiert der German Brand Award 10-Jähriges. Seit der Premiere ist die Auszeichnung zu einer internationalen BranchengröÃe geworden und prämiert Jahr für Jahr neue ⦠234 235 </p></div></div></div></a></article></div><div class="news-item defaultnews item-20 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Der German Brand Award feiert 10 Jahre Markenexzellenz" target="_self" href="/news/detail/der-german-brand-award-feiert-10-jahre-markenexzellenz"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_47668e5e2f.jpg 500w, /fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_9e626e5205.jpg 700w, /fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_27a4fc3aec.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":466.66666666666663,"y":311.3333333333333,"width":466.66666666666663,"height":311.3333333333333}" src="/fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_1a6020d427.jpg" width="680" height="454" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>Der German Brand Award feiert 10 Jahre Markenexzellenz</h2><div class="teasertext-wrap"><div class="crop-200"><p> 236 237 238 2026 feiert der German Brand Award 10-Jähriges. Seit seiner Premiere ist der Award zu einer internationalen BranchengröÃe herangewachsen und prämiert Jahr für Jahr ⦠239 240 </p></div></div></div></a></article></div><div class="news-item defaultnews item-21 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Jetzt beim German Brand Award 2026 bewerben und im Jubiläumsjahr dabei sein" target="_self" href="/news/detail/jetzt-beim-german-brand-award-2026-bewerben-und-im-jubilaeumsjahr-dabei-sein"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_fe9c0b3e02.jpg 500w, /fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_68dc66c390.jpg 700w, /fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_bf8c5e370d.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_f3c4394162.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Jetzt beim German Brand Award 2026 bewerben und im Jubiläumsjahr dabei sein</h2><div class="teasertext-wrap"><div class="crop-200"><p> 241 242 243 Unter dem Motto âBrand Forwardâ startet der German Brand Award in eine neue Runde. Ab sofort können Unternehmen, Agenturen und Kreativteam
243s ihre Marken, Strategien und ⦠244 245 </p></div></div></div></a></article></div><div class="news-item defaultnews item-22 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: MAHLE gewinnt Gold für Nachhaltigkeit als glaubwürdige Strategie" target="_self" href="/news/detail/mahle-gewinnt-gold-fuer-nachhaltigkeit-als-glaubwuerdige-strategie"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_7d95dbda2d.jpg 500w, /fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_25f9655033.jpg 700w, /fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_13704522b4.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":639.1443980649326,"y":420.90552584670235,"width":639.4639035681676,"height":423.144385026738}" src="/fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_6c6af1af0b.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>MAHLE gewinnt Gold für Nachhaltigkeit als glaubwürdige Strategie</h2><div class="teasertext-wrap"><div class="crop-200"><p> 246 247 248 Die Zukunft der Automobilindustrie liegt in klimaneutraler Mobilität. Mit dieser Ãberzeugung agiert der Technologiekonzern MAHLE und zeigt, wie gesellschaftliche ⦠249 250 </p></div></div></div></a></article></div><div class="news-item defaultnews item-23 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: HEEET gewinnt Best of Best für Markenidentität mit Teamgeist" target="_self" href="/news/detail/heeet-gewinnt-best-of-best-fuer-markenidentitaet-mit-teamgeist"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_42ce0a655b.jpg 500w, /fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_95cd8ec7b3.jpg 700w, /fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_e652662295.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":555.6666666666666,"width":833.3333333333333,"height":555.6666666666666}" src="/fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_6201f69315.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>HEEET gewinnt Best of Best für Markenidentität mit Teamgeist</h2><div class="teasertext-wrap"><div class="crop-200"><p> 251 252 253 Zwei Traditionsbetriebe, eine gemeinsame Vision: Die deutsche Wirtschaft ohne Mittelstand gibt ein düsteres Zukunftsszenario ab. Umso wertvoller sind ⦠254 255 </p></div></div></div></a></article></div><div class="news-item defaultnews item-24 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: E.ON gewinnt Gold und Best of Best für exzellente Markenführung" target="_self" href="/news/detail/eon-gewinnt-gold-und-best-of-best-fuer-exzellente-markenfuehrung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_11b833eb80.jpg 500w, /fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_33dc68409b.jpg 700w, /fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_c760252165.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_f8bfe8559c.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>E.ON gewinnt Gold und Best of Best für exzellente Markenführung</h2><div class="teasertext-wrap"><div class="crop-200"><p> 256 257 258 Strom, Gas und Wärme sind systemrelevant. Und angreifbarer denn je. Dazu sind die Tage klassischer Energieversorgung gezählt. Nicht aber bei E.ON: Beim German Brand ⦠259 260 </p></div></div></div></a></article></div><div class="news-item defaultnews item-25 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Vom Netzwerktreffen zur Branchenbühne" target="_self" href="/news/detail/vom-netzwerktreffen-zur-branchenbuehne"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_9eaace3faf.jpg 500w, /fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_3fdca96d6b.jpg 700w, /fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_7d0ebd46a3.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_9c4435bfd2.jpg" width="680" height="453" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>Vom Netzwerktreffen zur Branchenbühne</h2><div class="teasertext-wrap"><div class="crop-200"><p> 261 262 263 Die German Brand Convention 2025 machte deutlich: Netzwerken heiÃt heute auch, gemeinsam Zukunft gestalten. Das Branchentreffen unter dem Leitthema âCode and Cultureâ ⦠264 265 </p></div></div></div></a></article></div><div class="news-item defaultnews item-26 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: âDie Energiewende soll ein Lebensgefühl sein â fast schon Kultâ" target="_self" href="/news/detail/start-up-of-the-year-2025-1komma5"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_c9d2d8a42a.jpg 500w, /fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_72593a4295.jpg 700w, /fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_0a
265d1b839f4.jpg 680w" class="focus" data-focus-x="49" data-focus-y="24" loading="lazy" data-focus-area="{"x":805.2083333333335,"y":99.98222222222225,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_53c2dfa32e.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/1/c/csm_GBA25_VE_STARTUP_N_RGB_bb19120893.png 150w" loading="lazy" src="/fileadmin/_processed_/1/c/csm_GBA25_VE_STARTUP_N_RGB_648fd846b4.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2025</div></div></div><h2>âDie Energiewende soll ein Lebensgefühl sein â fast schon Kultâ</h2><div class="teasertext-wrap"><div class="crop-200"><p> 266 267 268 Mit klarem Purpose, mutiger Gestaltung und einem digitalen Betriebssystem für die Energiewende begeistert 1KOMMA5° Jury und Publikum gleichermaÃen und gewinnt den ⦠269 270 </p></div></div></div></a></article></div><div class="news-item defaultnews item-27 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wenn der Kampf gegen die Verschwendung von Lebensmitteln Früchte trägt " target="_self" href="/news/detail/purpose-of-the-year-2025-too-good-to-go"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_5fdb1e4d35.jpg 500w, /fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_2289181989.jpg 700w, /fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_06200d64ee.jpg 680w" class="focus" data-focus-x="59" data-focus-y="22" loading="lazy" data-focus-area="{"x":1055.2083333333335,"y":74.98666666666668,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_ba8fa026c1.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/f/csm_GBA25_VE_PURPOSE_N_RGB_04ef6ceb10.png 150w" loading="lazy" src="/fileadmin/_processed_/4/f/csm_GBA25_VE_PURPOSE_N_RGB_331672ae73.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2025</div></div></div><h2>Wenn der Kampf gegen die Verschwendung von Lebensmitteln Früchte trägt </h2><div class="teasertext-wrap"><div class="crop-200"><p> 271 272 273 In jeder Sekunde landen weltweit 80.000 Kg Lebensmittel in der Tonne â zumindest statistisch. Das Social Impact Unternehmen Too Good To Go, das hinter der ⦠274 275 </p></div></div></div></a></article></div><div class="news-item defaultnews item-28 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wie ein nachhaltiger Gedanke zur Marke wurde" target="_self" href="/news/detail/brand-manager-of-the-year-2025-martin-hoefeler"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_5bf74ed359.jpg 500w, /fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_eb0ff435bb.jpg 700w, /fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_233724a9ca.jpg 680w" class="focus" data-focus-x="58" data-focus-y="51" loading="lazy" data-focus-area="{"x":1023.9583333333335,"y":487.41333333333336,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_ea42d00783.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/c/a/csm_GBA25_VE_MANAGER_N_RGB_92fc021160.png 150w" loading="lazy" src="/fileadmin/_processed_/c/a/csm_GBA25_VE_MANAGER_N_RGB_340e0176de.png" width="150" height="393" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2025</div></div></div><h2>Wie ein nachhaltiger Gedanke zur Marke wurde</h2><div class="teasertext-wrap"><div class="crop-200"><p> 276 277 278 Martin Höfeler gilt als Pionier der deutschen Fair-Fashion-Szene. Mit Armedangels hat er gezeigt, wie sich Nachhaltigkeit und wirtschaftlicher Erfolg verbinden lassen. ⦠279 280 </p></div></div></div></a></article></div><div class="news-item defaultnews item-29 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2025: Gesellschaftliche Relevanz trifft Markenstärke" target="_self" href="/news/detail/german-brand-award-2025-gesellschaftliche-relevanz-trifft-markenstaerke"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_00a899091e.jpg 500w, /fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_f1bd1c5cd0.jpg 700w, /fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_905d35b2d7.jpg 680w" class="focus" data-focus-x="53" data-focus-y="68" loading="lazy" data-focus-area="{"x":905.2083333333336,"y":718.6222222222224,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_447d93ef5e.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>German Brand Award 2025: Gesellschaftliche Relevanz trifft Markenstärke</h2><div class="teasertext-wrap"><div class="crop-200"><p> 281 282 283 Ausgezeichnete Marken mit Haltung: Der German Brand Award 2025 würdigt zukunftsweisende Markenführung. Mit Panels zu KI, Circular Branding und Purpose setzt die Brand ⦠284 285 </p></div></div></div></a></article></div><div class="news-item defaultnews item-30 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award: Neue Website für den Wettbewerb rund um Markenführung" target="_self" href="/news/detail/german-brand-award-neue-website"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_8bb8beca21.jpg 500w, /fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_8091dced9d.jpg 700w, /fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_23c07e98ee.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_07b36514a8.jpg" width="680" height="311" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>News</div></div></div><h2>German Brand Award: Neue Website für den Wettbewerb rund um Markenführung</h2><div class="teasertext-wrap"><div class="crop-200"><p> 286 287 288 Die neue Website des German Brand Award ist live â mit allen Informationen zur Teilnahme, Preisverleihung, Jury und Auszeichnungen. Ab sofort erleben ⦠289 290 </p></div></div></div></a></article></div><div class="news-item defaultnews item-31 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Convention 2025: Jetzt Ticket für das Netzwerktreffen in Berlin sichern" target="_self" href="/news/detail/german-brand-convention-2025-tickets"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_476fef3217.jpg 500w, /fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_e8dbb9ed1a.jpg 700w, /fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_ea687d3100.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_14e2ff8d71.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>News</div><div>German Brand Award 2025</div></div></div><h2>German Brand Convention 2025: Jetzt Ticket für das Netzwerktreffen in Berlin sichern</h2><div class="teasertext-wrap"><div class="crop-200"><p> 291 292 293 Erlebe Markenführung live: Die German Brand Convention 2025 âCode and Cultureâ öffnet sich erstmals für alle. Mit starken Speakern, Insights zu Brand Strategy, KI und ⦠294 295 </p></div></div></div></a></article></div><div class="news-item defaultnews item-32 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: brand eins â Starker Partner im Austausch zu Marken und Unternehmen" target="_self" href="/news/detail/brand-eins-starker-partner-im-austausch-zu-marken-und-unter
295nehmen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_28c82e4e64.jpg 500w, /fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_d8a497b58b.jpg 700w, /fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_fa969d845e.jpg 680w" class="focus" data-focus-x="50" data-focus-y="51" loading="lazy" data-focus-area="{"x":725.0833333333334,"y":273.53951890034364,"width":733.3333333333333,"height":266.66666666666663}" src="/fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_705841abee.jpg" width="680" height="247" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>brand eins â Starker Partner im Austausch zu Marken und Unternehmen</h2><div class="teasertext-wrap"><div class="crop-200"><p> 296 297 298 Wissen wie Wirtschaft funktioniert: brand eins begleitet den German Brand Award in diesem Jahr erstmals als Medienpartner. In dieser Synergie geht Fachwissen und ⦠299 300 </p></div></div></div></a></article></div><div class="news-item defaultnews item-33 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wie everdrop Nachhaltigkeit zur Markenstrategie macht" target="_self" href="/news/detail/best-purpose-of-the-year-2024-everdrop"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_4aac18d86d.jpg 500w, /fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_20422f8f62.jpg 700w, /fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_a8b81b8a3f.jpg 680w" class="focus" data-focus-x="44" data-focus-y="67" loading="lazy" data-focus-area="{"x":554.1666666666667,"y":570,"width":666.6666666666666,"height":375}" src="/fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_71577c01a6.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/c/1/csm_GBA24_VE_PURPOSE_N_RGB_8c9fd3d7b3.png 150w" loading="lazy" src="/fileadmin/_processed_/c/1/csm_GBA24_VE_PURPOSE_N_RGB_0fa02a9378.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2024</div></div></div><h2>Wie everdrop Nachhaltigkeit zur Markenstrategie macht</h2><div class="teasertext-wrap"><div class="crop-200"><p> 301 302 303 Refill-Produkte, Circular Design und ein klarer Purpose können nur eines bedeuten: die Auszeichnung mit dem German Brand Award 2024 als Best Purpose of the Year. Im ⦠304 305 </p></div></div></div></a></article></div><div class="news-item defaultnews item-34 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Duft statt Zucker: Wie air up ein Alltagsprodukt neu denkt" target="_self" href="/news/detail/startup-of-the-year-2024-air-up"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_f33dc7ce9c.jpg 500w, /fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_14a8296f60.jpg 700w, /fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_061c075311.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_18154852da.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/2/0/csm_GBA24_VE_STARTUP_N_RGB_6bbcac752f.png 150w" loading="lazy" src="/fileadmin/_processed_/2/0/csm_GBA24_VE_STARTUP_N_RGB_05acdff416.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2024</div></div></div><h2>Duft statt Zucker: Wie air up ein Alltagsprodukt neu denkt</h2><div class="teasertext-wrap"><div class="crop-200"><p> 306 307 308 Mit Geschmack zum Riechen, cleverem Design und klarem Purpose verändert air up die Art, wie wir trinken. Und erhält dafür beim German Brand Award 2024 die Auszeichnung ⦠309 310 </p></div></div></div></a></article></div><div class="news-item defaultnews item-35 newslist-columns-3 hidden"><article class="article articletype-0 clearfix">
310<a title="Zum Beitrag: STIHLs Markenstrategie: Konsequenz und Nähe zur Kundschaft" target="_self" href="/news/detail/brand-manager-of-the-year-2024-sarah-gewert"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_b56c91f264.jpg 500w, /fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_5c4f88be18.jpg 700w, /fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_e05d021168.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_698fab68b6.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/9/8/csm_GBA24_VE_MANAGER_N_RGB_d7e5b39bc8.png 150w" loading="lazy" src="/fileadmin/_processed_/9/8/csm_GBA24_VE_MANAGER_N_RGB_655dc48c1a.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2024</div></div></div><h2>STIHLs Markenstrategie: Konsequenz und Nähe zur Kundschaft</h2><div class="teasertext-wrap"><div class="crop-200"><p> 311 312 313 Wie aus Haltung, Teamplay und nachhaltigem Denken Mar
313kenbindung entsteht. Sarah Gewert spricht über Werte, Vision und die tägliche Arbeit an der Lovebrand STIHL. 314 ⦠315 316 </p></div></div></div></a></article></div><div class="news-item defaultnews item-36 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Der German Brand Award in 3 Worten" target="_self" href="/news/detail/der-german-brand-award-in-3-worten"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="GQnQ1tGdZyE" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_292fcbb06fa53ff40e95c27598bbd0da.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_292fcbb06fa53ff40e95c27598bbd0da.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/GQnQ1tGdZyE?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Der German Brand Award in 3 Worten</h2><div class="teasertext-wrap"><div class="crop-200"><p> 317 318 319 Was macht den German Brand Award aus? Wir haben gefragt. Und starke Antworten bekommen. Im Video teilen Persönlichkeiten aus führenden Unternehmen ihre ganz ⦠320 321 </p></div></div></div></a></article></div><div class="news-item defaultnews item-37 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Die Highlights des German Brand Award 2024 - Teaser" target="_self" href="/news/detail/german-brand-award-2024-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="Y_RTU36tr8s" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_a86852a5ae76d4e8b283a79af31de231.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_a86852a5ae76d4e8b283a79af31de231.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/Y_RTU36tr8s?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Die Highlights des German Brand Award 2024 - Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p> 322 323 324 Gänsehautmomente, starke Stimmen, exzellente Marken: Das Moodvideo zum German Brand Award 2024 und zur Brand Convention fängt die Energie dieses besonderen Tages ein. ⦠325 326 </p></div></div></div></a></article></div><div class="news-item defaultnews item-38 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Woran erkennt man eine gute Marke?" target="_self" href="/news/detail/woran-erkennt-man-eine-gute-marke"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="5o9S1RhMFEo" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_97e9bb585701bd4086be4fb38c8acffe.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_97e9bb585701bd4086be4fb38c8acffe.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/5o9S1RhMFEo?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>
326Woran erkennt man eine gute Marke?</h2><div class="teasertext-wrap"><div class="crop-200"><p> 327 328 329 Ist es das Versprechen? Die Emotion? Die Wiedererkennbarkeit? Im Video zum German Brand Award 2024 geben Markenmacher*innen aus Unternehmen wie STIHL, everdrop oder ⦠330 331 </p></div></div></div></a></article></div><div class="news-item defaultnews item-39 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Was macht eine Marke erfolgreich?" target="_self" href="/news/detail/was-macht-eine-marke-erfolgreich"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="Q7b6bCFIzY8" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_4fbf0a146709ec993513a584dfc0bb8e.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_4fbf0a146709ec993513a584dfc0bb8e.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/Q7b6bCFIzY8?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Was macht eine Marke erfolgreich?</h2><div class="teasertext-wrap"><div class="crop-200"><p> 332 333 334 Von emotionaler Markenbindung bis klarer Markenführung: Beim German Brand Award 2024 teilen die Köpfe hinter Marken wie BMW, STIHL, everdrop oder VDI, was Markenerfolg ⦠335 336 </p></div></div></div></a></article></div><div class="news-item defaultnews item-40 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Die Highlights des German Brand Award 2024" target="_self" href="/news/detail/die-highlights-des-german-brand-award-2024"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="qE_Dz1L4lH0" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_8c345d53a71bb77f09c28c54c8983c26.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_8c345d53a71bb77f09c28c54c8983c26.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/qE_Dz1L4lH0?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Die Highlights des German Brand Award 2024</h2><div class="teasertext-wrap"><div class="crop-200"><p> 337 338 339 Gänsehautmomente, starke Stimmen, exzellente Marken: Das Moodvideo zum German Brand Award 2024 und zur Brand Convention fängt die Energie dieses besonderen Tages ein. ⦠340 341 </p></div></div></div></a></article></div><div class="news-item defaultnews item-41 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Was macht dein Projekt so besonders?" target="_self" href="/news/detail/was-macht-dein-projekt-so-besonders"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="V9f-Bhbla-I" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_d9f21cab96d162dda4e4f3b021b35caa.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_d9f21cab96d162dda4e4f3b021b35caa.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/V9f-Bhbla-I?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Was macht dein Projekt so besonders?</h2><div class="teasertext-wrap"><div class="crop-200"><p> 342 343
344 Gaming trifft Musik. Metaverse trifft Motorrad. Nachhaltigkeit trifft Design. Hier erzählen Verena SudariÄ-Hefner (Universal Music Group for Brands), Sarah Gewert ⦠345 346 </p></div></div></div></a></article></div><div class="news-item defaultnews item-42 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Banking für die Zukunft: nachhaltig, digital, community-driven" target="_self" href="/news/detail/startup-of-the-year-2023-tomorrow"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_bf54d6eb81.jpg 500w, /fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_88efc664ad.jpg 700w, /fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_6416afcbbc.jpg 680w" class="focus" data-focus-x="45" data-focus-y="19" loading="lazy" data-focus-area="{"x":711.4583333333333,"y":43.65777777777791,"width":833.3333333333333,"height":595.3333333333333}" src="/fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_80de2a0709.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/e/c/csm_GBA23_VE_STARTUP_N_RGB_28b6dead13.png 150w" loading="lazy" src="/fileadmin/_processed_/e/c/csm_GBA23_VE_STARTUP_N_RGB_ff4c048fec.png" width="150" height="350" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2023</div></div></div><h2>Banking für die Zukunft: nachhaltig, digital, community-driven</h2><div class="teasertext-wrap"><div class="crop-200"><p> 347 348 349 Was, wenn Geld die Welt verändert? Tomorrow verbindet nachhaltiges Banking mit Technologie und Community. Im Interview spricht Co-Gründer Jakob Berndt über Impact und ⦠350 351 </p></div></div></div></a></article></div><div class="news-item defaultnews item-43 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Pfandsystem statt Einweg â wie RECUP die To-go-Welt verändert" target="_self" href="/news/detail/best-purpose-of-the-year-2023-recup"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_085cd70040.jpg 500w, /fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_e655b45551.jpg 700w, /fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_e7b70c396f.jpg 680w" class="focus" data-focus-x="53" data-focus-y="26" loading="lazy" data-focus-area="{"x":905.2083333333336,"y":137.47555555555553,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_b3d557b0c7.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/5/6/csm_GBA23_VE_PURPOSE_N_RGB_79d552027f.png 150w" loading="lazy" src="/fileadmin/_processed_/5/6/csm_GBA23_VE_PURPOSE_N_RGB_66e562dd95.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2023</div></div></div><h2>Pfandsystem statt Einweg â wie RECUP die To-go-Welt verändert</h2><div class="teasertext-wrap"><div class="crop-200"><p> 352 353 354 Mit RECUP und REBOWL hat reCup ein nachhaltiges Mehrwegsystem etabliert. Die Gründer Fabian Eckert und Florian Pachaly sprechen im Interview über Design, ⦠355 356 </p></div></div></div></a></article></div><div class="news-item defaultnews item-44 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenführung mit Gefühl: Wie Strauss zur Kultmarke wurde" target="_self" href="/news/detail/brand-manager-of-the-year-2023-henning-strauss"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_628f48d149.jpg 500w, /fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_f6d2a17073.jpg 700w, /fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_036f7ac137.jpg 680w" class="focus" data-focus-x="49" data-focus-y="67" loading="lazy" data-focus-area="{"x":811.4583333333334,"y":837.2044444444443,"width":833.3333333333333,"height":555.6666666666666}" src="/fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_972b2103f0.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/a/csm_GBA23_VE_MANAGER_N_RGB_a2111ea213.png 150w" loading="lazy" src="/fileadmin/_processed_/b/a/csm_GBA23_VE_MANAGER_N_RGB_e9848bde05.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2023</div></div></div><h2>Markenführung mit Gefühl: Wie Strauss zur Kultmarke wurde</h2><div class="teasertext-wrap"><div class="crop-200"><p> 357 358 359 Mit starker Vision, Hands-on-Mentalität und Liebe zum Detail hat Henning Strauss das Familienunternehmen neu positioniert. Im Interview spricht der CEO über Emotion, ⦠360 361 </p></div></div></div></a></article></div><div class="news-item defaultnews item-45 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Inklusion gestalten: Wie Aktion Mensch Marken für alle denkt" target="_self" href="/news/detail/best-intent-of-the-year-2022-aktion-mensch"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_06529406e9.jpg 500w, /fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_31fb0e3494.jpg 700w, /fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_e31778e2e9.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":833.3333333333333,"y":468.66666666666663,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_ced2d88921.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_2d87e6dec3.png 150w" loading="lazy" src="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_05b06530d0.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>Inklusion gestalten: Wie Aktion Mensch Marken für alle denkt</h2><div class="teasertext-wrap"><div class="crop-200"><p> 362 363 364 Mit der Kampagne #OrteFürAlle zeigt Aktion Mensch, wie Marken echte Barrierefreiheit schaffen können. Kommunikationsmanagerin Josephine Thiel spricht über Inklusion ⦠365 366 </p></div></div></div></a></article></div><div class="news-item defaultnews item-46 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Refill statt Wegwerf â wie Greenpeace den Wandel vorantreibt" target="_self" href="/news/detail/best-intent-of-the-year-2022-greenpeace"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_494300f018.jpg 500w, /fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_ad87f5604c.jpg 700w, /fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_f130398443.jpg 680w" class="focus" data-focus-x="50" data-focus-y="52" loading="lazy" data-focus-area="{"x":400.00000000000006,"y":286.2222222222223,"width":400,"height":266.66666666666663}" src="/fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_0ae828a94e.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_2d87e6dec3.png 150w" loading="lazy" src="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_05b06530d0.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>Refill statt Wegwerf â wie Greenpeace den Wandel vorantreibt</h2><div class="teasertext-wrap"><div class="crop-200"><p> 367 368 369 Mit der Kampagne âRefill-Diätâ macht Greenpeace Schweiz auf Verpackungsmüll aufmerksam. Und zeigt, wie Mehrweg zum neuen Standard werden kann. Ein starkes Signal für ⦠370 371 </p></div></div></div></a></article></div><div class="news-item defaultnews item-47 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Female Empowerment trifft Markenstrategie " target="_self" href="/news/detail/startup-of-the-year-2022-ooia"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_3ca552a82b.jpg 500w, /fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_2a1d768147.jpg 700w, /fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_cf4735960f.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{"x":500,"y":281.3333333333333,"width":500,"height":281.3333333333333}" src="/fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_6593ad744f.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/0/9/csm_GBA22_VE_STARTUP_N_RGB_03d3a2d8d2.png 150w" loading="lazy" src="/fileadmin/_processed_/0/9/csm_GBA22_VE_STARTUP_N_RGB_3421c6385a.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>
371Female Empowerment trifft Markenstrategie </h2><div class="teasertext-wrap"><div class="crop-200"><p> 372 373 374 Mit Periodenunterwäsche, Haltung und Community-Spirit hat ooia eine neue Produktkategorie mitgestaltet. Die Gründerinnen Kati Ernst und Kristine Zeller sprechen über ⦠375 376 </p></div></div></div></a></article></div><div class="news-item defaultnews item-48 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenarbeit mit Wirkung: Bosch, IoT und der Mut zur Verjüngung" target="_self" href="/news/detail/brand-manager-of-the-year-2022-boris-dolkhani"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_3cede44f38.jpg 500w, /fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_e316f6b129.jpg 700w, /fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_2f7aceed2e.jpg 680w" class="focus" data-focus-x="43" data-focus-y="18" loading="lazy" data-focus-area="{"x":670.8333333333333,"y":18.74666666666667,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_b78d31224d.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/8/csm_GBA22_VE_MANAGER_N_RGB_4b7a640ff0.png 150w" loading="lazy" src="/fileadmin/_processed_/4/8/csm_GBA22_VE_MANAGER_N_RGB_8e57696e82.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>Markenarbeit mit Wirkung: Bosch, IoT und der Mut zur Verjüngung</h2><div class="teasertext-wrap"><div class="crop-200"><p> 377 378 379 Mit #LikeABosch hat Boris Dolkhani die Marke Bosch strategisch geschärft und emotional aufgeladen. Im Interview spricht er über Haltung, digitale Markenführung und ⦠380 381 </p></div></div></div></a></article></div><div class="news-item defaultnews item-49 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Marken. Menschen. Momente." target="_self" href="/news/detail/marken-menschen-momente"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="iADGXoTxcCo" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_712cd4ad81e832938dd78dce47eb11c0.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_712cd4ad81e832938dd78dce47eb11c0.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/iADGXoTxcCo?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2022</div></div></div><h2>Marken. Menschen. Momente.</h2><div class="teasertext-wrap"><div class="crop-200"><p> 382 383 384 Das Video zur Brand Convention und zum German Brand Award 2022 bringt die Energie des Events zurück. Und macht Markenerfolge sichtbar. Tauche ein und erlebe emotionale ⦠385 386 </p></div></div></div></a></article></div><div class="news-item defaultnews item-50 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2021: Markenerfolge im Spotlight - Teaser" target="_self" href="/news/detail/german-brand-award-2021-markenerfolge-im-spotlight-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="lawAepBXHi8" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_afd4b69f9129943ac64e70eadf881149.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_afd4b69f9129943ac64e70eadf881149.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/lawAepBXHi8?auto
386hide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2021</div></div></div><h2>German Brand Award 2021: Markenerfolge im Spotlight - Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p> 387 388 389 Bilder sagen mehr als Worte: Das Video zur Preisverleihung und Brand Convention 2021 zeigt eindrucksvoll, wie lebendig Austausch, Auszeichnung und Inspiration sein ⦠390 391 </p></div></div></div></a></article></div><div class="news-item defaultnews item-51 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenerfolge, die begeistern" target="_self" href="/news/detail/markenerfolge-die-begeistern"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="TJgyKc9k3WA" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_65fcffed1963a260a117960dd279f582.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_65fcffed1963a260a117960dd279f582.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/TJgyKc9k3WA?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2021</div></div></div><h2>Markenerfolge, die begeistern</h2><div class="teasertext-wrap"><div class="crop-200"><p> 392 393 394 Die Preisverleihung der German Brand Award 2021 und die German Brand Convention als hybrides Event voller Insights, Emotionen und Best Practices. Vom innovativen ⦠395 396 </p></div></div></div></a></article></div><div class="news-item defaultnews item-52 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Marke mit Verantwortung: Oliver Blume über Wandel bei Porsche" target="_self" href="/news/detail/brand-manager-of-the-year-2021-oliver-blume"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_d7025ff94d.jpg 500w, /fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_71399e9700.jpg 700w, /fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_6090c16084.jpg 680w" class="focus" data-focus-x="51" data-focus-y="26" loading="lazy" data-focus-area="{"x":864.5833333333334,"y":134.35111111111115,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_70daec00a2.
396jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png 150w" loading="lazy" src="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png" width="143" height="372" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2021</div></div></div><h2>Marke mit Verantwortung: Oliver Blume über Wandel bei Porsche</h2><div class="teasertext-wrap"><div class="crop-200"><p> 397 398 399 Elektromobilität, Nachhaltigkeit, Markenführung â Porsche-CEO Oliver Blume spricht über Transformation mit Haltung, das Zusammenspiel aus Herkunft und Zukunft und ⦠400 401 </p></div></div></div></a></article></div><div class="news-item defaultnews item-53 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenvielfalt mit Haltung: Wie FOND OF Märkte neu denkt" target="_self" href="/news/detail/brand-manager-of-the-year-2021-fond-of-gmbh"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_e82fdae804.jpg 500w, /fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_6d159f6877.jpg 700w, /fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_60222fd847.jpg 680w" class="focus" data-focus-x="52" data-focus-y="24" loading="lazy" data-focus-area="{"x":873.9583333333334,"y":96.85777777777778,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_a26eab4f93.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png 150w" loading="lazy" src="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png" width="143" height="372" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2021</div></div></div><h2>Markenvielfalt mit Haltung: Wie FOND OF Märkte neu denkt</h2><div class="teasertext-wrap"><div class="crop-200"><p> 402 403 404 Von ergobag bis THE SHIP: Das Gründerteam von FOND OF hat in wenigen Jahren sieben Marken aufgebaut. Im Interview geht es um mutige Ideen, nachhaltige Verantwortung ⦠405 406 </p></div></div></div></a></article></div><div class="news-item defaultnews item-54 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2021: Markenerfolge im Spotlight" target="_self" href="/news/detail/german-brand-award-2021-markenerfolge-im-spotlight"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="ehU0HC2IE0E" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_f225d8b8d91ee91e8be8fbaad86585e1.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_f225d8b8d91ee91e8be8fbaad86585e1.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/ehU0HC2IE0E?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2021</div></div></div><h2>German Brand Award 2021: Markenerfolge im Spotlight</h2><div class="teasertext-wrap"><div class="crop-200"><p> 407 408 409 Bilder sagen mehr als Worte: Das Video zur Preisverleihung und Brand Convention 2021 zeigt eindrucksvoll, wie lebendig Austausch, Auszeichnung und Inspiration sein ⦠410 411 </p></div></div></div></a></article></div><div class="news-item defaultnews item-55 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Douglas im Wandel â Tina Müller treibt digitale Markenführung voran" target="_self" href="/news/detail/brand-manager-of-the-year-2020-tina-mueller"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_11b2bfdd64.jpg 500w, /fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_b045f4421a.jpg 700w, /fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_be205851e7.jpg 680w" class="focus" data-focus-x="48" data-focus-y="22" loading="lazy" data-focus-area="{"x":789.5833333333333,"y":71.86222222222217,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_0ab282223e.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_01cc5ae10d.png 150w" loading="lazy" src="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_8c4248fc2a.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2020</div></div></div><h2>Douglas im Wandel â Tina Müller treibt digitale Markenführung voran</h2><div class="teasertext-wrap"><div class="crop-200"><p> 412 413 414 Mit Mut zur Transformation und einer klaren Strategie hat Tina Müller Douglas zur digitalen Beauty-Plattform gemacht. Im Interview spricht sie über Leadership, ⦠415 416 </p></div></div></div></a></article></div><div class="news-item defaultnews item-56 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Vom Traditionsunternehmen zum Industrie 4.0 Player â Mit Markenführung durch den Change" target="_self" href="/news/detail/vom-traditionsunternehmen-zum-industrie-40-player-mit-markenfuehrung-durch-den-change"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="hdJwweIyQrI" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_99fa6c8518dc4843c95502f8b7674051.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_99fa6c8518dc4843c95502f8b7674051.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/hdJwweIyQrI?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>Vom Traditionsunternehmen zum Industrie 4.0 Player â Mit Markenführung durch den Change</h2><div class="teasertext-wrap"><div class="crop-200"><p> 417 418 419 Nadine Rahman von ifm solutions und Eric Snoeijen von Bosch Rexroth diskutieren im Rahmen der German Brand Convention darüber wie der Wandel vom Traditionsunternehmen ⦠420 421 </p></div></div></div></a></article></div><div class="news-item defaultnews item-57 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Employer Branding â Die Besten finden und binden" target="_self" href="/news/detail/employer-branding-die-besten-finden-und-binden"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="rAAewuz00PA" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_631c1706b62af218c6a12d4836291dde.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_631c1706b62af218c6a12d4836291dde.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/rAAewuz00PA?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>Employer Branding â Die Besten finden und binden</h2><div class="teasertext-wrap"><div class="crop-200"><p> 422 423 424 Wie heute bei der Mitarbeiterakquise die Besten finden und binden? Darüber tauschen sich Arndt Papenfuà (Kaldewei) und Anne Grobe (comdirect bank) auf der German Brand ⦠425 426 </p></div></div></div></a></article></div><div class="news-item defaultnews item-58 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenmanagement im Profi-FuÃball â Selbstläufer oder konsequente Markenführung?" target="_self" href="/news/detail/markenmanagement-im-profi-fussball-selbstlaeufer-oder-konsequente-markenfuehrung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="dX3zVBJmXJo" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_6a44ed9b43c966194a22635f0f1499c6.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_6a44ed9b43c966194a22635f0f1499c6.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/dX3zVBJmXJo?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>Markenmanagement im Profi-FuÃball â Selbstläufer oder konsequente Markenführung?</h2><div class="teasertext-wrap"><div class="crop-200"><p> 427 428 429 Sebastian Otten, Borussia VfL 1900 Mönchengladbach, und Philipp Mokrohs, FC Bayern München, sprachen auf der German Brand Convention im Rahmen der Preisverleihung des ⦠430 431 </p></div></div></div></a></article></div><div class="news-item defaultnews item-59 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Von der Idee zur Ikone: Bosch Home & Garden denkt DIY neu " target="_self" href="/news/detail/brand-manager-of-the-year-2019-dr-annette-becker"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_553540da11.jpg 500w, /fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_b6b
431c024c9d.jpg 700w, /fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_089129684d.jpg 680w" class="focus" data-focus-x="45" data-focus-y="50" loading="lazy" data-focus-area="{"x":616.6341666666667,"y":415.46666666666675,"width":728.6666666666666,"height":410}" src="/fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_524e29d032.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/3/1/csm_GBA19_VE_MANAGER_NG_24655495d6.png 150w" loading="lazy" src="/fileadmin/_processed_/3/1/csm_GBA19_VE_MANAGER_NG_ca7849b3bb.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2019</div></div></div><h2>Von der Idee zur Ikone: Bosch Home & Garden denkt DIY neu </h2><div class="teasertext-wrap"><div class="crop-200"><p> 432 433 434 Dr. Annette Becker treibt bei Bosch Home & Garden Innovation aus Perspektive der Anwender*innen voran. Im Interview spricht sie über agile Markenführung, ikonische ⦠435 436 </p></div></div></div></a></article></div><div class="news-item defaultnews item-60 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2019 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2019-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="b_EBhNJnZM4" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_0b504d9391f65e940968dbf69ec8ac50.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_0b504d9391f65e940968dbf69ec8ac50.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/b_EBhNJnZM4?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>German Brand Award 2019 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p> 437 438 439 Zum vierten Mal wurden am 06. Juni 2019 im Rahmen einer feierlichen Gala in der Telekom Hauptstadtrepräsentanz in Berlin die Preisträger des German Brand Award geehrt. ⦠440 441 </p></div></div></div></a></article></div><div class="news-item defaultnews item-61 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2018 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2018-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="FbNGfzQulgE" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_835714476603d0e659d58f2788ac62eb.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_835714476603d0e659d58f2788ac62eb.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/FbNGfzQulgE?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2018</div></div></div><h2>German Brand Award 2018 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p> 442 443 444 Zum dritten Mal wurde am 21. Juni 2018 die begehrte Markenauszeichnung des German Brand Award im Deutschen Historischen Museum/Schlüterhof in Berlin verliehen. Ãber ⦠445 446 </p></div></div></div></a></article></div><div class="news-item defaultnews item-62 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2018 Preisverleihung - Teaser" target="_self" href="/news/detail/german-brand-award-2018-preisverleihung-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="pjv3uxRh0qE" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_4824f52f2442182f52df300a81b82647.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_4824f52f2442182f52df300a81b82647.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/pjv3uxRh0qE?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2018</div></div></div><h2>German Brand Award 2018 Preisverleihung - Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p> 447 448 449 Zum dritten Mal wurde am 21. Juni 2018 die begehrte Markenauszeichnung des German Brand Award im Deutschen Historischen Museum/Schlüterhof in Berlin verliehen. Ãber ⦠450 451 </p></div></div></div></a></article></div><div class="news-item defaultnews item-63 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Starke Marke mit Verantwortung â VAUDE setzt Zeichen" target="_self" href="/news/detail/brand-manager-of-the-year-2018-dr-antje-von-dewitz"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_833c5ad13a.jpg 500w, /fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_d2e91546f0.jpg 700w, /fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_db3a26f9b5.jpg 680w" class="focus" data-focus-x="44" data-focus-y="21" loading="lazy" data-focus-area="{"x":686.4583333333333,"y":65.61333333333337,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_7018ce7691.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_01cc5ae10d.png 150w" loading="lazy" src="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_8c4248fc2a.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2018</div></div></div><h2>Starke Marke mit Verantwortung â VAUDE setzt Zeichen</h2><div class="teasertext-wrap"><div class="crop-200"><p> 452 453 454 Dr. Antje von Dewitz hat VAUDE zur Vorzeigemarke für gelebte Nachhaltigkeit gemacht. Im Interview spricht sie über glaubwürdige Markenführung, mutige Innovationen und ⦠455 456 </p></div></div></div></a></article></div><div class="news-item defaultnews item-64 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2017 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2017-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="lLbtqEL84A4" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_de31cf51708046e455c18596f47e7e2a.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_de31cf51708046e455c18596f47e7e2a.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/lLbtqEL84A4?auto
456hide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2017</div></div></div><h2>German Brand Award 2017 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p></p></div></div></div></a></article></div><div class="news-item defaultnews item-65 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2017 â Preisverleihung Teaser" target="_self" href="/news/detail/german-brand-award-2017-preisverleihung-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="VL4jLVqcmvw" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_53331a1e23749f8867bc6f2d5be26bad.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_53331a1e23749f8867bc6f2d5be26bad.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/VL4jLVqcmvw?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2017</div></div></div><h2>German Brand Award 2017 â Preisverleihung Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p> 457 458 459 Zum zweiten Mal wurden am 29. Juni 2017 im Rahmen einer feierlichen Gala im Deutschen Historischen Museum in Berlin die Preisträger des German Brand Awards geehrt. ⦠460 461 </p></div></div></div></a></article></div><div class="news-item defaultnews item-66 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: EDEKA als Erlebnismarke: Zwischen Vertrauen und Vielfalt" target="_self" href="/news/detail/brand-manager-of-the-year-2017-markus-mosa"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_8993a3f80b.jpg 500w, /fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_16f46f4d85.jpg 700w, /fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_5b34d1604d.jpg 680w" class="focus" data-focus-x="60" data-focus-y="40" loading="lazy" data-focus-area="{"x":1083.3333333333333,"y":321.8177777777778,"width":833.3333333333333,"height":468.66666666666663}" src="/fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_2a916fcdb0.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/4/csm_GBA17_VE_MANAGER_NG_c9e4e5b0c3.png 150w" loading="lazy" src="/fileadmin/_processed_/4/4/csm_GBA17_VE_MANAGER_NG_fe52fea770.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2017</div></div></div><h2>EDEKA als Erlebnismarke: Zwischen Vertrauen und Vielfalt</h2><div class="teasertext-wrap"><div class="crop-200"><p> 462 463 464 Markus Mosa spricht über markenstarke Individualität, die Kraft lokaler Kaufleute und warum EDEKA mit emotionaler Ansprache und digitalem Feingefühl den ⦠465 466 </p></div></div></div></a></article></div><div class="news-item defaultnews item-67 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenarbeit im Wandel: Wie Vorwerk Thermomix und Kobold neu positioniert" target="_self" href="/news/detail/brand-manger-
466of-the-year-2016-vorwerk"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_8af64153f3.jpg 500w, /fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_3318967c91.jpg 700w, /fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_083f4dc4b2.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_463b295c51.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/f/f/csm_GBA16_VE_MANAGER_NG_19f8b3d9a1.png 150w" loading="lazy" src="/fileadmin/_processed_/f/f/csm_GBA16_VE_MANAGER_NG_e6007958d4.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2016</div></div></div><h2>Markenarbeit im Wandel: Wie Vorwerk Thermomix und Kobold neu positioniert</h2><div class="teasertext-wrap"><div class="crop-200"><p> 467 468 469 Rainer Strecker, Frank van Oers und Rainer Christian Genes haben Vorwerk strategisch weiterentwickelt. Im Fokus: emotionale Markenerlebnisse, Wachstum durch ⦠470 471 </p></div></div></div></a></article></div><div class="news-item defaultnews item-68 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2016 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2016-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="1XPejVg72AI" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_b3f760d0bb53b86e62210ad530627e0e.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_b3f760d0bb53b86e62210ad530627e0e.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/1XPejVg72AI?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2016</div></div></div><h2>German Brand Award 2016 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p></p></div></div></div></a></article></div><div class="news-item defaultnews item-69 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2016 â Preisverleihung Teaser" target="_self" href="/news/detail/german-brand-award-2016-preisverleihung-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="P6JhkuiCgDM" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_4cfdeca138995a422d8805492e8fcb64.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_4cfdeca138995a422d8805492e8fcb64.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/P6JhkuiCgDM?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2016</div></div></div><h2>German Brand Award 2016 â Preisverleihung Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p> 472 473 474 Am 16. Juni 2016 wurden im Rahmen einer feierlichen Gala im DRIVE. Volkswagen Group Forum in Berlin, Unter den Linden die Preisträger des German Brand Award geehrt. ⦠475 476 </p></div></div></div></a></article></div><div class="button-wrap button-showmore align-center"><button type="button" class="btn btn-primary" data-type="showmore-trigger"> 477 mehr anzeigen 478 </button></div></div></div></div><!--TYPO3SEARCH_begin--></div></div><div class="clearfix"></div></div></div><!--TYPO3SEARCH_end--></div></main><footer class="footer main-footer"><div class="container"><div class="row"><div class="col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12 col-xxl-12 frame-space-after-l"><div class="logo-wrap"><div class="specific-footer-logo"><a class="logolink" title="Zur Startseite" href="/"><img alt="Logo German Brand Award" title="German Brand Award" src="/_assets/9dd117d8eeea3252a2fe6f366c5d0cfd/Images/logo/GBA_HO_K_RGB.svg" width="105" height="60" /></a></div></div></div><div class="col-12 col-sm-12 col-md-12 col-lg-3 col-xl-4 col-xxl-4 sharing-newsletter-wrap"><div class="socialmedia-channel-list"><div class="socialmedia-icon"><a target="_blank" href="https://www.instagram.com/germandesigncouncil/" title="intagram" class="social-icon si-instagram"> 479 Instagram 480 </a></div><div class="socialmedia-icon"><a target="_blank" href="https://www.linkedin.com/company/german-design-council/" title="linkedin" class="social-icon si-linkedin"> 481 LinkedIn 482 </a></div><div class="socialmedia-icon"><a target="_blank" href="https://www.youtube.com/channel/UCVYbjBSLT-tjnJUgD6nDUWg" title="youtube" class="social-icon si-youtube"> 483 YouTube 484 </a></div></div><hr class="hidden-lg hidden-xl hidden-xxl" /></div><div class="col-12 col-sm-12 col-md-12 col-lg-9 col-xl-8 col-xxl-8"><div class="footer-mainnav-wrap"><nav class="footer-mainnav" id="footermenu"><ul><li class="main-column test active"><a href="/" target="_self"><span class="title">Award</span></a><ul class="lvl-1"><li class=""><a href="/about" target="_self">About</a></li><li class=""><a href="/jury" target="_self">Jury</a></li><li class=""><a href="/awards-show" target="_self">Award Show</a></li><li class=""><a href="/german-brand-convention" target="_self">German Brand Convention</a></li><li class=""><a href="/programm" target="_self">Programm</a></li><li class=""><a href="/brand-talks" target="_self">Brand Talks</a></li><li class="active"><a href="/news" target="_self">News</a></li><li class=""><a href="/kontakt" target="_self">Kontakt</a></li></ul></li><li class="main-column test "><a href="/teilnehmen" target="_self"><span class="title">Teilnehmen</span></a><ul class="lvl-1"><li class=""><a href="/how-to" target="_self">How-to</a></li><li class=""><a href="/kategorien" target="_self">Kategorien</a></li><li class=""><a href="/leistungen" target="_self">Benefits</a></li><li class=""><a href="/kosten" target="_self">Service und Kosten</a></li><li class=""><a href="/faq" target="_self">FAQ</a></li><li class=""><a href="/login" target="_self">Anmelden</a></li></ul></li><li class="main-column test "><a href="/ausgezeichnet" target="_self"><span class="title">Ausgezeichnet</span></a><ul class="lvl-1"><li class=""><a href="/galerie" target="_self">Galerie</a></li><li class=""><a href="/ehrenpreise" target="_self">Ehrenpreise</a></li><li class=""><a href="/best-of-best" target="_self">Best of Best</a></li></ul></li><li class="main-column test "><a href="/german-design-council" target="_self"><span class="title">Auslober</span></a></li></ul></nav></div></div></div><div class="flex footer-bottom"><div class="logo-wrap"><div class="footer-logo"><a href="https://www.german-design-council.de/" target="_blank" class="logolink" title="Zur Seite: German Design Council - Rat für Formgebung"><img alt="Logo German Design Council - Rat für Formgebung" title="German Design Council - Rat für Formgebung" src="/_assets/9dd117d8eeea3252a2fe6f366c5d0cfd/Images/logo/award-by-german-design-council-logo.svg" width="216" height="20" /></a></div></div><div class="flex"><nav class="footer-metanavi"><ul><li class="main-column "><a href="/presse" target="_self">Presse</a></li><li class="main-column "><a href="/anreise" target="_self">Anreise</a></li><li class="main-column "><a href="/datenschutz" target="_self">Datenschutz</a></li><li class="main-column "><a href="/impressum" target="_self">Impressum</a></li><li class="main-column "><a href="/agb" target="_self">AGB</a></li><li class="main-column "><a href="/kontakt" target="_self">Kontakt</a></li></ul></nav><ul class="languagemenu-wrap as-ul"><li class="sub language-de"><span class="active">DE</span></li><li class="sub language-en"><a href="/en/news" title="Ãndern der Sprache zu: Englisch"> 485 EN 486 </a></li></ul></div></div></div>
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