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121mehr dazu</div></div></a></div></div></div></div></div></li><li class="sub   "><a href="/ausgezeichnet" target="_self">Ausgezeichnet</a><i class="menu-sub level-1 icon-open-submenu"></i><div class="lvl-1"><div class="container"><div class="row"><div class="col-lg-7 navi-lvl-1"><ul class="navi-column--"><li class="sub-col  "><a href="/galerie" target="_self">Galerie</a></li><li class="sub-col  "><a href="/ehrenpreise" target="_self">Ehrenpreise</a></li><li class="sub-col  "><a href="/best-of-best" target="_self">Best of Best</a></li></ul></div><div class="col-lg-5 aside"><div class="submenu-highlight"><a href="/ehrenpreise" target="_self" title="alle entdecken"><div class="image"><figure><div class="image-height lns-image-ratio lns-image-ratio-16-9"><div class="overlay"></div><img srcset="/fileadmin/_processed_/0/e/csm_german-brand-award-2026_best-purpose-liveteachus_04_cd122ae123.jpg 250w, /fileadmin/_processed_/0/e/csm_german-brand-award-2026_best-purpose-liveteachus_04_d52f5fd47e.jpg 370w, /fileadmin/_processed_/0/e/csm_german-brand-award-2026_best-purpose-liveteachus_04_8eea0c815d.jpg 560w" class="focus" data-focus-x="49" data-focus-y="34" loading="lazy" data-focus-area="{&quot;x&quot;:183.3333333333333,&quot;y&quot;:137.33333333333331,&quot;width&quot;:189.33333333333331,&quot;height&quot;:265.3333333333333}" src="/fileadmin/_processed_/0/e/csm_german-brand-award-2026_best-purpose-liveteachus_04_90caa99457.jpg" width="560" height="785" alt="" title="alle entdecken" /></div></figure></div><div class="text"><div class="headline">Wer ist Ehrenpreisträger*in 2026?</div><div class="btn btn-white">alle entdecken</div></div></a></div></div></div></div></div></li><li class="   "><a href="/german-design-council" target="_self">Auslober</a></li></ul><div class="additional-nav-elements hidden-lg hidden-xl hidden-xxl"><div class="header-login"><a class="header-login-link" title="Zur Seite: Login" href="/login"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 256 256"><rect width="256" height="256" fill="none"/><circle cx="128" cy="96" r="64" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="12"/><path d="M32,216c19.37-33.47,54.55-56,96-56s76.63,22.53,96,56" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="12"/></svg><span class="hidden">Login</span></a></div><ul class="languagemenu-wrap as-ul"><li class="sub language-de"><span class="active">DE</span></li><li class="sub language-en"><a href="/en/news" title="Ändern der Sprache zu: Englisch">
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135<main id="content" class="main "><div class="breadcrumbarea clearfix "><div class="container"><ul itemscope itemtype="http://schema.org/BreadcrumbList"><li class="home"><a href="/" title="Link zur Seite German Brand Award"><i class="icon-home2"></i>Home</a></li><li itemscope itemtype="http://schema.org/ListItem" itemprop="itemListElement"><a href="/" title="Link zur Seite Award" itemscope itemtype="http://schema.org/Thing" itemprop="item" itemid="/"><span itemprop="name">Award</span></a><meta itemprop="position" content="1" /></li><li itemscope itemtype="http://schema.org/ListItem" itemprop="itemListElement"><span itemscope itemtype="http://schema.org/Thing" itemprop="item" itemid="/news"><span itemprop="name">News</span></span><meta itemprop="position" content="2" /></li></ul></div></div><section id="c6220" class="lns-ce-basicheader  without-image"><div class="container"><div class="inner"><div class="container"><h1>News</h1><div class="bodytext-wrap"></div></div></div></div></section><div class="maincontent" id="maincontent"><!--TYPO3SEARCH_begin--><div class="container"><div id="c6218" class="lns-sitepackage frame frame-default frame-type-news_pi1 layout-0    "><div class="0"><div class="news"><!--TYPO3SEARCH_end--><div class="container"><div class="newslist" id="news-container-6218"><div class="news-counter frame-space-before-s">70 Artikel</div><div class="newslist-card-style template-layout-30 newslist-flex-wrap equalheight" data-type="showmore" data-step="15"><div class="news-item defaultnews item-0 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Von Haltung zu Hashtag: Fünf Lehren für Corporate Influencing" target="_self" href="/news/detail/von-haltung-zu-hashtag-fuenf-lehren-fuer-corporate-influencing"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_88a855dcc7.jpg 500w, /fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_c0023a85bb.jpg 700w, /fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_0f8b3960a3.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:640,&quot;y&quot;:360,&quot;width&quot;:640,&quot;height&quot;:360}" src="/fileadmin/_processed_/9/5/csm_german-brand-award-2026-brand-talk-haltung-zu-hashtag_01_8aafc7955e.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>Von Haltung zu Hashtag: Fünf Lehren für Corporate Influencing</h2><div class="teasertext-wrap"><div class="crop-200"><p>
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138                                Die Frage ist längst nicht mehr ob, sondern wie sich Influencer Marketing weiterentwickelt: Auf Social Media geben externe Creator*innen Marken sehr erfolgreich ihre&nbsp;…
139                        
140                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-1 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Mensch oder Maschine: Wer sollte wirklich führen?" target="_self" href="/news/detail/mensch-oder-maschine-wer-sollte-wirklich-fuehren"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_19f22b56a5.jpg 500w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_2faa8c3071.jpg 700w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_340a543aa3.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:640,&quot;y&quot;:360,&quot;width&quot;:640,&quot;height&quot;:360}" src="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-brand-talk-mensch-maschine_01_085b66c967.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>Mensch oder Maschine: Wer sollte wirklich führen?</h2><div class="teasertext-wrap"><div class="crop-200"><p>
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143                                „Wahrscheinlich ist das Einzige, was schlimmer ist als KI-Nutzung, KI nicht zu nutzen“, eröffnet Katrin Menne das Panel auf der German Brand Convention 2026 – und&nbsp;…
144                        
145                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-2 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: How AIre you? Drei Praxisberichte " target="_self" href="/news/detail/how-aire-you-drei-praxisberichte-von-markenverantwortlichen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_256c0ac843.jpg 500w, /fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_4580cb8067.jpg 700w, /fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_11f4e201ec.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:640,&quot;y&quot;:360,&quot;width&quot;:640,&quot;height&quot;:360}" src="/fileadmin/_processed_/3/9/csm_german-brand-award-2026-brand-talk-ai-readiness_01_a4a922ceff.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>How AIre you? Drei Praxisberichte </h2><div class="teasertext-wrap"><div class="crop-200"><p>
146                        
147                            
148                                Nicht ob, sondern wie gut: Fast alle deutschen Unternehmen haben mittlerweile eine KI-Strategie. Auf der German Brand Convention 2026 teilten deshalb drei Experten,&nbsp;…
149                        
150                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-3 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: EU AI Act: Was Marken&amp;shy;verantwortliche jetzt wissen müssen" target="_self" href="/news/detail/eu-ai-act-was-markenverantwortliche-jetzt-wissen-muessen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_b98b107edb.jpg 500w, /fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_481d4ccc05.jpg 700w, /fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_662374db8f.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/6/f/csm_german-brand-award-2026_brand-convention-19_0337582ad8.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Takeaways</div></div></div><h2>EU AI Act: Was Marken­verantwortliche jetzt wissen müssen</h2><div class="teasertext-wrap"><div class="crop-200"><p>
151                        
152                            
153                                „Schlechter als ein Münzwurf“, bewertet Gunter Theophile von Ipsos eines der neusten Studienergebnisse zur KI-Kennzeichnungspflicht. Denn nur 44 % der Befragten&nbsp;…
154                        
155                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-4 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Dass Marken Haltung brauchen, ist schnell daher gesagt“" target="_self" href="/news/detail/dass-marken-haltung-brauchen-ist-schnell-d
155aher-gesagt"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_1e366038cb.jpg 500w, /fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_224146e224.jpg 700w, /fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_cca441a08e.jpg 680w" class="focus" data-focus-x="49" data-focus-y="22" loading="lazy" data-focus-area="{&quot;x&quot;:803.3875500385429,&quot;y&quot;:70.17073272223605,&quot;width&quot;:833.3333333333333,&quot;height&quot;:469}" src="/fileadmin/_processed_/0/b/csm_german-brand-award-2026-best-creative-henning-klimczak_01_2dc82db207.jpg" width="680" height="345" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/a/b/csm_GBA26_VE_CREATIVE_N_RGB_ccf1d9bea8.png 150w"  loading="lazy" src="/fileadmin/_processed_/a/b/csm_GBA26_VE_CREATIVE_N_RGB_ae79c1ef65.png" width="150" height="367" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>„Dass Marken Haltung brauchen, ist schnell daher gesagt“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
156                        
157                            
158                                Ob Schwergewicht oder Lovebrand: Henning Klimczak schafft Markenidentitäten, nach denen sich ganze Unternehmen neu ausrichten, die selbst im kleinsten Ortsverband&nbsp;…
159                        
160                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-5 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Wir erobern die Kommuni&amp;shy;kations&amp;shy;mittel der Limo-Branche zurück“" target="_self" href="/news/detail/wir-erobern-die-kommunikationsmittel-der-limo-branche-zurueck"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_342190ff55.jpg 500w, /fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_5da8511b02.jpg 700w, /fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_dbe3a78e42.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/4/1/csm_german-brand-award-2026_startup_super-pop_01_305843c522.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/3/csm_GBA26_VE_STARTUP_N_RGB_335e2de06a.png 150w"  loading="lazy" src="/fileadmin/_processed_/4/3/csm_GBA26_VE_STARTUP_N_RGB_cf21921604.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>„Wir erobern die Kommuni­kations­mittel der Limo-Branche zurück“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
161                        
162                            
163                                Ballaststoffe, Postbiotika, Apfelessig und Marke als Hebel – mit dieser Formel haben Fabian Huber und Lara Schön von Super Pop überzeugt. Das Stuttgarter Unternehmen&nbsp;…
164                        
165                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-6 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Das war der German Brand Award 2026" target="_self" href="/news/detail/das-war-der-german-brand-award-2026"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_e28088e71d.jpg 500w, /fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_05de2617d0.jpg 700w, /fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_70212a9b7c.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:500,&quot;y&quot;:281.3333333333333,&quot;width&quot;:500,&quot;height&quot;:281.3333333333333}" src="/fileadmin/_processed_/e/d/csm_german-brand-award-2026_show_01_2c60c618d7.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Das war der German Brand Award 2026</h2><div class="teasertext-wrap"><div class="crop-200"><p>
166                        
167                            
168                                Mit rund 800 Gästen aus Marken- und Unternehmensführung, 39 Speakers 10 Panels und knapp 4 Stunden Bühnenshow mit allen Gewinner*innen hat der German Brand Award am&nbsp;…
169                        
170                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-7 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Wir haben von Anfang an wie ein Tech-Startup gedacht“" target="_self" href="/news/detail/wir-haben-von-anfang-an-wie-ein-tech-startup-gedacht"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_ead6c02cac.jpg 500w, /fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_efa559d885.jpg 700w, /fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_ca8786c180.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/4/9/csm_german-brand-award-2026_best-purpose-liveteachus_01_06058dc371.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/6/5/csm_GBA26_VE_PURPOSE_N_RGB_cdc77d306e.png 150w"  loading="lazy" src="/fileadmin/_processed_/6/5/csm_GBA26_VE_PURPOSE_N_RGB_43f5a3b252.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>„Wir haben von Anfang an wie ein Tech-Startup gedacht“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
171                        
172                            
173                                Was die Schule nicht lehrt, lehrt uns spätestens das Leben. Was passiert, wenn beides zusammen gedacht wird? LifeTeachUs zeigt, wie aus sozialem Engagement eine Marke&nbsp;…
174                        
175                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-8 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Menschen folgen Menschen, nicht Marken“" target="_self" href="/news/detail/menschen-folgen-menschen-nicht-marken"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_c546005310.jpg 500w, /fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_4522e9fe63.jpg 700w, /fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_80ada06848.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:341.3333333333333,&quot;y&quot;:228.33333333333331,&quot;width&quot;:341.3333333333333,&quot;height&quot;:228.33333333333331}" src="/fileadmin/_processed_/c/e/csm_german-brand-award-2026_best-brandmanager-philip-hitschler_01_a270adde39.jpg" width="680" height="455" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/a/csm_GBA26_VE_MANAGER_N_RGB_037
175575bbba.png 150w"  loading="lazy" src="/fileadmin/_processed_/b/a/csm_GBA26_VE_MANAGER_N_RGB_4a5f350714.png" width="150" height="393" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2026</div></div></div><h2>„Menschen folgen Menschen, nicht Marken“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
176                        
177                            
178                                Kein großes Werbebudget, kein Masterplan – nur ein iPhone 8 und der Mut, sich selbst zu zeigen. Im Interview erklärt Philip Hitschler-Becker, hitschies-CEO und Brand&nbsp;…
179                        
180                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-9 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: KI in der Markenführung: Ipsos-Studie liefert überraschende Erkenntnisse" target="_self" href="/news/detail/ki-in-der-markenfuehrung-ipsos-studie-liefert-ueberraschende-erkenntnisse"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_9814f8f7f7.jpg 500w, /fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_ff8bf99161.jpg 700w, /fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_d7afb0bd0e.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/1/2/csm_german-brand-award-2026-ipsos-studie_07_baaddc85b6.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>KI in der Markenführung: Ipsos-Studie liefert überraschende Erkenntnisse</h2><div class="teasertext-wrap"><div class="crop-200"><p>
181                        
182                            
183                                Nur für den German Brand Award wurde eine Studie gemacht zu der Frage „Zwischen Effizienz und Vertrauensverlust – wie viel KI verträgt eine Marke?“. Sie zeigt&nbsp;…
184                        
185                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-10 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Was dich auf der German Brand Convention erwartet" target="_self" href="/news/detail/was-dich-auf-der-german-brand-convention-erwartet"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_4292c3399d.jpg 500w, /fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_17c9eca7a1.jpg 700w, /fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_1e9fb1c1e9.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:500,&quot;y&quot;:281.3333333333333,&quot;width&quot;:500,&quot;height&quot;:281.3333333333333}" src="/fileadmin/_processed_/5/7/csm_german-brand-award-2025-moods_95_93501f4ce8.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Was dich auf der German Brand Convention erwartet</h2><div class="teasertext-wrap"><div class="crop-200"><p>
186                        
187                            
188                                Am 25. Juni 2026 passiert in der Uber Eats Music Hall in Berlin etwas, das sich schwer nachlesen lässt: Mehr als 750 Markenverantwortliche aus Industrie, Mittelstand&nbsp;…
189                        
190                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-11 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wer wird Creative of the Year 2026? Jetzt abstimmen und Tickets gewinnen!" target="_self" href="/news/detail/wer-wird-creative-of-the-year-2026-jetzt-abstimmen-und-tickets-gewinne
190n"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_9cea1e0556.jpg 500w, /fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_30bb575aa6.jpg 700w, /fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_d5039a0633.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:266.66666666666663,&quot;y&quot;:200,&quot;width&quot;:266.66666666666663,&quot;height&quot;:200}" src="/fileadmin/_processed_/2/3/csm_german-brand-award-2026-page-brand-manager-of-the-year_02_ff15f7c7b0.jpg" width="680" height="510" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Wer wird Creative of the Year 2026? Jetzt abstimmen und Tickets gewinnen!</h2><div class="teasertext-wrap"><div class="crop-200"><p>
191                        
192                            
193                                Im Zeitalter generativer Kreationen und automatisierter Prozesse setzen der German Brand Award und PAGE auf „Human Made“. Der Ehrenpreis Creative of the Year würdigt&nbsp;…
194                        
195                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-12 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Jurysession in den Deutsche-Bank-Türmen: Die Besten im Blick" target="_self" href="/news/detail/jurysession-in-den-deutsche-bank-tuermen-die-besten-im-blick"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_dcb2c5cd63.jpg 500w, /fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_f55fce40c2.jpg 700w, /fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_a24ae7cfe5.jpg 680w" class="focus" data-focus-x="48" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:780.8333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/f/0/csm_german-brand-award-2026-jury-session_01_233255ecc0.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Jurysession in den Deutsche-Bank-Türmen: Die Besten im Blick</h2><div class="teasertext-wrap"><div class="crop-200"><p>
196                        
197                            
198                                17 Juror*innen, 1.676 Einreichungen, ein Tag intensiver Debatten: In Frankfurt entscheidet die neu besetzte Jury des German Brand Award 2026 über die besten&nbsp;…
199                        
200                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-13 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Warum starke Marken heute mehr denn je zählen" target="_self" href="/news/detail/warum-starke-marken-heute-mehr-denn-je-zaehlen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_96053729a4.jpg 500w, /fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_d451447b7e.jpg 700w, /fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_422bd67710.jpg 680w" class="focus" data-focus-x="53" data-focus-y="45" loading="lazy" data-focus-area="{&quot;x&quot;:440.79999999999995,&quot;y&quot;:224.68765617191403,&quot;width&quot;:400,&quot;height&quot;:266.66666666666663}" src="/fileadmin/_processed_/0/a/csm_german-brand-award-lutz-interview-header_07c6b1d1ac.jpg" width="680" height="453" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>Warum starke Marken heute mehr denn je zählen</h2><div class="teasertext-wrap"><div class="crop-200"><p>
201                        
202                            
203                                Ob mit Kool Savage, Landwirt*innen oder dem politischen Berlin: Lutz Dietzold, CEO des German Design Council, stand in den vergangenen 10 Jahren German Brand Award&nbsp;…
204                        
205                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-14 newslist-columns-3"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Ipsos ist Insights-Partner des German Brand Award 2026" target="_self" href="/news/detail/ipsos-ist-insights-partner-des-german-brand-award-2026"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_19d707999b.jpg 500w, /fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_18171142f0.jpg 700w, /fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_9feba485f9.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:803,&quot;y&quot;:535.6666666666666,&quot;width&quot;:803,&quot;height&quot;:535.6666666666666}" src="/fileadmin/_processed_/9/3/csm_german-brand-award-ipsos-partner_a51e142701.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>
205Ipsos ist Insights-Partner des German Brand Award 2026</h2><div class="teasertext-wrap"><div class="crop-200"><p>
206                        
207                            
208                                Ipsos, eins der größten Markt- und Sozialforschungsunternehmen weltweit, begleitet den German Brand Award 2026 als neuen Insights-Partner und liefert mit einer&nbsp;…
209                        
210                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-15 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Ein solcher Award stärkt einem den Rücken“" target="_self" href="/news/detail/ein-solcher-award-staerkt-einem-den-ruecken"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_9596d6413e.jpg 500w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_4e973518b2.jpg 700w, /fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_bb3566ca4b.jpg 680w" class="focus" data-focus-x="73" data-focus-y="31" loading="lazy" data-focus-area="{&quot;x&quot;:677.1883301216748,&quot;y&quot;:97.39729260645126,&quot;width&quot;:400,&quot;height&quot;:233.33333333333331}" src="/fileadmin/_processed_/8/2/csm_german-brand-award-2026-gewinner-case_7936a2dcc7.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>„Ein solcher Award stärkt einem den Rücken“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
211                        
212                            
213                                Ob „Basilikomm’ zur Post“ oder „Pizza in 20 Minuten, Glasfaser in Sekunden“: Mit KARTONizza wird die Pizzabox zur aufmerksamkeitsstarken Werbefläche. Die kreative&nbsp;…
214                        
215                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-16 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Das ist die Jury des German Brand Award 2026" target="_self" href="/news/detail/das-ist-die-jury-des-german-brand-award-2026"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_fdaf724536.jpg 500w, /fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_86fc5a0078.jpg 700w, /fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_1410daef69.jpg 680w" class="focus" data-focus-x="19" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:36.266666666666644,&quot;y&quot;:236.80284191829483,&quot;width&quot;:426.66666666666663,&quot;height&quot;:240}" src="/fileadmin/_processed_/3/7/csm_german-brand-award-2026-jury_02_4685d8f95f.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Das ist die Jury des German Brand Award 2026</h2><div class="teasertext-wrap"><div class="crop-200"><p>
216                        
217                            
218                                Noch bis zum 27. Februar 2026 können sich Markenmacher*innen für den German Brand Award bewerben. Anschließend entscheidet eine Jury, die mehr denn je Markenexpertise,&nbsp;…
219                        
220                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-17 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Der German Brand Award spricht für sich“" target="_self" href="/news/detail/der-german-brand-award-spricht-fuer-sich"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/d/csm_german-brand-award-2026-interview-asa-selection_2d87706c5b.jpg 498w" class="focus" data-focus-x="53" data-focus-y="46" loading="lazy" data-focus-area="{&quot;x&quot;:181.73915452216204,&quot;y&quot;:216.11195159406398,&quot;width&quot;:166.66666666666666,&quot;height&quot;:249.6666666666666}" src="/fileadmin/_processed_/8/d/csm_german-brand-award-2026-interview-asa-selection_3fcce7d0ca.jpg" width="498" height="280" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>„Der German Brand Award spricht für sich“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
221                        
222                            
223                                2026 feiert der German Brand Award sein 10-jähriges Jubiläum. Seit seiner Premiere zählt er zu den reichweitenstärksten Markenpreisen und bringt jedes Jahr die&nbsp;…
224                        
225                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-18 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Haltung ist keine Kampagne, sondern ein Grundprinzip“" target="_self" href="/news/detail/haltung-ist-keine-kampagne-sondern-ein-grundprinzip"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_366b332e43.png 500w, /fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_db3c1dfa60.png 700w, /fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_afc7e6eaf9.png 680w" class="focus" data-focus-x="17" data-focus-y="17" loading="lazy" data-focus-area="{&quot;x&quot;:0,&quot;y&quot;:0,&quot;width&quot;:1736,&quot;height&quot;:972.3333333333333}" src="/fileadmin/_processed_/b/3/csm_german-brand-award_PAGExGBA_b14f8acc50.png" width="680" height="381" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>„Haltung ist keine Kampagne, sondern ein Grundprinzip“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
226                        
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228                                Der Open Call läuft auf Hochtouren, unser Medienpartner steht fest: Die PAGE begleitet den German Brand Award in seiner Jubiläumsausgabe 2026. Was noch im Morgen&nbsp;…
229                        
230                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-19 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Der German Brand Award ist in seiner Positionierung einzigartig" target="_self" href="/news/detail/der-german-brand-award-ist-in-seiner-positionierung-einzigartig"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_f6a10f55e4.jpg 500w, /fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_4b21fe03e9.jpg 700w, /fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_61ac457c2d.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:1631,&quot;y&quot;:1089,&quot;width&quot;:1631,&quot;height&quot;:1089}" src="/fileadmin/_processed_/3/3/csm_german-brand-award-interview-saskia-diehl-01_370d7fd580.jpg" width="680" height="454" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>Der German Brand Award ist in seiner Positionierung einzigartig</h2><div class="teasertext-wrap"><div class="crop-200"><p>
231                        
232                            
233                                2026 feiert der German Brand Award 10-Jähriges. Seit der Premiere ist die Auszeichnung zu einer internationalen Branchengröße geworden und prämiert Jahr für Jahr neue&nbsp;…
234                        
235                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-20 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Der German Brand Award feiert 10 Jahre Markenexzellenz" target="_self" href="/news/detail/der-german-brand-award-feiert-10-jahre-markenexzellenz"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_47668e5e2f.jpg 500w, /fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_9e626e5205.jpg 700w, /fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_27a4fc3aec.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:466.66666666666663,&quot;y&quot;:311.3333333333333,&quot;width&quot;:466.66666666666663,&quot;height&quot;:311.3333333333333}" src="/fileadmin/_processed_/1/5/csm_german-brand-award-interview-stefan-anderl-01_1a6020d427.jpg" width="680" height="454" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Interview</div></div></div><h2>Der German Brand Award feiert 10 Jahre Markenexzellenz</h2><div class="teasertext-wrap"><div class="crop-200"><p>
236                        
237                            
238                                2026 feiert der German Brand Award 10-Jähriges. Seit seiner Premiere ist der Award zu einer internationalen Branchengröße herangewachsen und prämiert Jahr für Jahr&nbsp;…
239                        
240                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-21 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Jetzt beim German Brand Award 2026 bewerben und im Jubiläumsjahr dabei sein" target="_self" href="/news/detail/jetzt-beim-german-brand-award-2026-bewerben-und-im-jubilaeumsjahr-dabei-sein"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_fe9c0b3e02.jpg 500w, /fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_68dc66c390.jpg 700w, /fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_bf8c5e370d.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/3/d/csm_german-brand-award-2026_call-for-entries_f3c4394162.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2026</div></div></div><h2>Jetzt beim German Brand Award 2026 bewerben und im Jubiläumsjahr dabei sein</h2><div class="teasertext-wrap"><div class="crop-200"><p>
241                        
242                            
243                                Unter dem Motto „Brand Forward“ startet der German Brand Award in eine neue Runde. Ab sofort können Unternehmen, Agenturen und Kreativteam
243s ihre Marken, Strategien und&nbsp;…
244                        
245                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-22 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: MAHLE gewinnt Gold für Nachhaltigkeit als glaubwürdige Strategie" target="_self" href="/news/detail/mahle-gewinnt-gold-fuer-nachhaltigkeit-als-glaubwuerdige-strategie"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_7d95dbda2d.jpg 500w, /fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_25f9655033.jpg 700w, /fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_13704522b4.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:639.1443980649326,&quot;y&quot;:420.90552584670235,&quot;width&quot;:639.4639035681676,&quot;height&quot;:423.144385026738}" src="/fileadmin/_processed_/f/4/csm_german-brand-award-2025-cases-mahle-01_6c6af1af0b.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>MAHLE gewinnt Gold für Nachhaltigkeit als glaubwürdige Strategie</h2><div class="teasertext-wrap"><div class="crop-200"><p>
246                        
247                            
248                                Die Zukunft der Automobilindustrie liegt in klimaneutraler Mobilität. Mit dieser Überzeugung agiert der Technologiekonzern MAHLE und zeigt, wie gesellschaftliche&nbsp;…
249                        
250                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-23 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: HEEET gewinnt Best of Best für Markenidentität mit Teamgeist" target="_self" href="/news/detail/heeet-gewinnt-best-of-best-fuer-markenidentitaet-mit-teamgeist"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_42ce0a655b.jpg 500w, /fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_95cd8ec7b3.jpg 700w, /fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_e652662295.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:555.6666666666666,&quot;width&quot;:833.3333333333333,&quot;height&quot;:555.6666666666666}" src="/fileadmin/_processed_/6/4/csm_german-brand-award-2025-cases-heeet_6201f69315.jpg" width="680" height="383" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>HEEET gewinnt Best of Best für Markenidentität mit Teamgeist</h2><div class="teasertext-wrap"><div class="crop-200"><p>
251                        
252                            
253                                Zwei Traditionsbetriebe, eine gemeinsame Vision: Die deutsche Wirtschaft ohne Mittelstand gibt ein düsteres Zukunftsszenario ab. Umso wertvoller sind&nbsp;…
254                        
255                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-24 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: E.ON gewinnt Gold und Best of Best für exzellente Markenführung" target="_self" href="/news/detail/eon-gewinnt-gold-und-best-of-best-fuer-exzellente-markenfuehrung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_11b833eb80.jpg 500w, /fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_33dc68409b.jpg 700w, /fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_c760252165.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/1/d/csm_german-brand-award-2025-cases-eon_f8bfe8559c.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>E.ON gewinnt Gold und Best of Best für exzellente Markenführung</h2><div class="teasertext-wrap"><div class="crop-200"><p>
256                        
257                            
258                                Strom, Gas und Wärme sind systemrelevant. Und angreifbarer denn je. Dazu sind die Tage klassischer Energieversorgung gezählt. Nicht aber bei E.ON: Beim German Brand&nbsp;…
259                        
260                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-25 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Vom Netzwerktreffen zur Branchenbühne" target="_self" href="/news/detail/vom-netzwerktreffen-zur-branchenbuehne"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_9eaace3faf.jpg 500w, /fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_3fdca96d6b.jpg 700w, /fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_7d0ebd46a3.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/d/d/csm_german-brand-award-2025-moods_11_9c4435bfd2.jpg" width="680" height="453" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>Vom Netzwerktreffen zur Branchenbühne</h2><div class="teasertext-wrap"><div class="crop-200"><p>
261                        
262                            
263                                Die German Brand Convention 2025 machte deutlich: Netzwerken heißt heute auch, gemeinsam Zukunft gestalten. Das Branchentreffen unter dem Leitthema „Code and Culture“&nbsp;…
264                        
265                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-26 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: „Die Energiewende soll ein Lebensgefühl sein – fast schon Kult“" target="_self" href="/news/detail/start-up-of-the-year-2025-1komma5"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_c9d2d8a42a.jpg 500w, /fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_72593a4295.jpg 700w, /fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_0a
265d1b839f4.jpg 680w" class="focus" data-focus-x="49" data-focus-y="24" loading="lazy" data-focus-area="{&quot;x&quot;:805.2083333333335,&quot;y&quot;:99.98222222222225,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/c/4/csm_german-brand-award-2025-1Komma5-sophia-roedinger_53c2dfa32e.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/1/c/csm_GBA25_VE_STARTUP_N_RGB_bb19120893.png 150w"  loading="lazy" src="/fileadmin/_processed_/1/c/csm_GBA25_VE_STARTUP_N_RGB_648fd846b4.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2025</div></div></div><h2>„Die Energiewende soll ein Lebensgefühl sein – fast schon Kult“</h2><div class="teasertext-wrap"><div class="crop-200"><p>
266                        
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268                                Mit klarem Purpose, mutiger Gestaltung und einem digitalen Betriebssystem für die Energiewende begeistert 1KOMMA5° Jury und Publikum gleichermaßen und gewinnt den&nbsp;…
269                        
270                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-27 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wenn der Kampf gegen die Verschwendung von Lebensmitteln Früchte trägt " target="_self" href="/news/detail/purpose-of-the-year-2025-too-good-to-go"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_5fdb1e4d35.jpg 500w, /fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_2289181989.jpg 700w, /fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_06200d64ee.jpg 680w" class="focus" data-focus-x="59" data-focus-y="22" loading="lazy" data-focus-area="{&quot;x&quot;:1055.2083333333335,&quot;y&quot;:74.98666666666668,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/4/e/csm_german-brand-award-2025-good-to-go-katharina-hauke_01_ba8fa026c1.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/f/csm_GBA25_VE_PURPOSE_N_RGB_04ef6ceb10.png 150w"  loading="lazy" src="/fileadmin/_processed_/4/f/csm_GBA25_VE_PURPOSE_N_RGB_331672ae73.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2025</div></div></div><h2>Wenn der Kampf gegen die Verschwendung von Lebensmitteln Früchte trägt </h2><div class="teasertext-wrap"><div class="crop-200"><p>
271                        
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273                                In jeder Sekunde landen weltweit 80.000 Kg Lebensmittel in der Tonne  – zumindest statistisch. Das Social Impact Unternehmen Too Good To Go, das hinter der&nbsp;…
274                        
275                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-28 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wie ein nachhaltiger Gedanke zur Marke wurde" target="_self" href="/news/detail/brand-manager-of-the-year-2025-martin-hoefeler"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_5bf74ed359.jpg 500w, /fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_eb0ff435bb.jpg 700w, /fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_233724a9ca.jpg 680w" class="focus" data-focus-x="58" data-focus-y="51" loading="lazy" data-focus-area="{&quot;x&quot;:1023.9583333333335,&quot;y&quot;:487.41333333333336,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/f/d/csm_german-brand-award-2025-armedangels-martin-hoefeler_01_ea42d00783.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/c/a/csm_GBA25_VE_MANAGER_N_RGB_92fc021160.png 150w"  loading="lazy" src="/fileadmin/_processed_/c/a/csm_GBA25_VE_MANAGER_N_RGB_340e0176de.png" width="150" height="393" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2025</div></div></div><h2>Wie ein nachhaltiger Gedanke zur Marke wurde</h2><div class="teasertext-wrap"><div class="crop-200"><p>
276                        
277                            
278                                Martin Höfeler gilt als Pionier der deutschen Fair-Fashion-Szene. Mit Armedangels hat er gezeigt, wie sich Nachhaltigkeit und wirtschaftlicher Erfolg verbinden lassen.&nbsp;…
279                        
280                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-29 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2025: Gesellschaftliche Relevanz trifft Markenstärke" target="_self" href="/news/detail/german-brand-award-2025-gesellschaftliche-relevanz-trifft-markenstaerke"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_00a899091e.jpg 500w, /fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_f1bd1c5cd0.jpg 700w, /fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_905d35b2d7.jpg 680w" class="focus" data-focus-x="53" data-focus-y="68" loading="lazy" data-focus-area="{&quot;x&quot;:905.2083333333336,&quot;y&quot;:718.6222222222224,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/e/c/csm_german-brand-award-2025-moods_27_447d93ef5e.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>German Brand Award 2025: Gesellschaftliche Relevanz trifft Markenstärke</h2><div class="teasertext-wrap"><div class="crop-200"><p>
281                        
282                            
283                                Ausgezeichnete Marken mit Haltung: Der German Brand Award 2025 würdigt zukunftsweisende Markenführung. Mit Panels zu KI, Circular Branding und Purpose setzt die Brand&nbsp;…
284                        
285                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-30 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award: Neue Website für den Wettbewerb rund um Markenführung" target="_self" href="/news/detail/german-brand-award-neue-website"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_8bb8beca21.jpg 500w, /fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_8091dced9d.jpg 700w, /fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_23c07e98ee.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/c/e/csm_german-brand-award-news-relaunch_07b36514a8.jpg" width="680" height="311" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>News</div></div></div><h2>German Brand Award: Neue Website für den Wettbewerb rund um Markenführung</h2><div class="teasertext-wrap"><div class="crop-200"><p>
286                        
287                            
288                                Die neue Website des German Brand Award ist live – mit allen Informationen zur Teilnahme, Preisverleihung, Jury und Auszeichnungen. Ab sofort erleben&nbsp;…
289                        
290                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-31 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Convention 2025: Jetzt Ticket für das Netzwerktreffen in Berlin sichern" target="_self" href="/news/detail/german-brand-convention-2025-tickets"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_476fef3217.jpg 500w, /fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_e8dbb9ed1a.jpg 700w, /fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_ea687d3100.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/1/1/csm_german-brand-award-2024-convention-13_14e2ff8d71.jpg" width="680" height="382" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>News</div><div>German Brand Award 2025</div></div></div><h2>German Brand Convention 2025: Jetzt Ticket für das Netzwerktreffen in Berlin sichern</h2><div class="teasertext-wrap"><div class="crop-200"><p>
291                        
292                            
293                                Erlebe Markenführung live: Die German Brand Convention 2025 „Code and Culture“ öffnet sich erstmals für alle. Mit starken Speakern, Insights zu Brand Strategy, KI und&nbsp;…
294                        
295                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-32 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: brand eins – Starker Partner im Austausch zu Marken und Unternehmen" target="_self" href="/news/detail/brand-eins-starker-partner-im-austausch-zu-marken-und-unter
295nehmen"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_28c82e4e64.jpg 500w, /fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_d8a497b58b.jpg 700w, /fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_fa969d845e.jpg 680w" class="focus" data-focus-x="50" data-focus-y="51" loading="lazy" data-focus-area="{&quot;x&quot;:725.0833333333334,&quot;y&quot;:273.53951890034364,&quot;width&quot;:733.3333333333333,&quot;height&quot;:266.66666666666663}" src="/fileadmin/_processed_/b/d/csm_GBA_Header_GBAxCAC_BEINS_2200x800_705841abee.jpg" width="680" height="247" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2025</div></div></div><h2>brand eins – Starker Partner im Austausch zu Marken und Unternehmen</h2><div class="teasertext-wrap"><div class="crop-200"><p>
296                        
297                            
298                                Wissen wie Wirtschaft funktioniert: brand eins begleitet den German Brand Award in diesem Jahr erstmals als Medienpartner. In dieser Synergie geht Fachwissen und&nbsp;…
299                        
300                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-33 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Wie everdrop Nachhaltigkeit zur Markenstrategie macht" target="_self" href="/news/detail/best-purpose-of-the-year-2024-everdrop"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_4aac18d86d.jpg 500w, /fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_20422f8f62.jpg 700w, /fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_a8b81b8a3f.jpg 680w" class="focus" data-focus-x="44" data-focus-y="67" loading="lazy" data-focus-area="{&quot;x&quot;:554.1666666666667,&quot;y&quot;:570,&quot;width&quot;:666.6666666666666,&quot;height&quot;:375}" src="/fileadmin/_processed_/8/9/csm_german-brand-award-2024-everdrop-becker-loewe_71577c01a6.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/c/1/csm_GBA24_VE_PURPOSE_N_RGB_8c9fd3d7b3.png 150w"  loading="lazy" src="/fileadmin/_processed_/c/1/csm_GBA24_VE_PURPOSE_N_RGB_0fa02a9378.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2024</div></div></div><h2>Wie everdrop Nachhaltigkeit zur Markenstrategie macht</h2><div class="teasertext-wrap"><div class="crop-200"><p>
301                        
302                            
303                                Refill-Produkte, Circular Design und ein klarer Purpose können nur eines bedeuten: die Auszeichnung mit dem German Brand Award 2024 als Best Purpose of the Year. Im&nbsp;…
304                        
305                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-34 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Duft statt Zucker: Wie air up ein Alltagsprodukt neu denkt" target="_self" href="/news/detail/startup-of-the-year-2024-air-up"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_f33dc7ce9c.jpg 500w, /fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_14a8296f60.jpg 700w, /fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_061c075311.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/d/a/csm_german-brand-award-2024-air-up_01_18154852da.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/2/0/csm_GBA24_VE_STARTUP_N_RGB_6bbcac752f.png 150w"  loading="lazy" src="/fileadmin/_processed_/2/0/csm_GBA24_VE_STARTUP_N_RGB_05acdff416.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2024</div></div></div><h2>Duft statt Zucker: Wie air up ein Alltagsprodukt neu denkt</h2><div class="teasertext-wrap"><div class="crop-200"><p>
306                        
307                            
308                                Mit Geschmack zum Riechen, cleverem Design und klarem Purpose verändert air up die Art, wie wir trinken. Und erhält dafür beim German Brand Award 2024 die Auszeichnung&nbsp;…
309                        
310                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-35 newslist-columns-3 hidden"><article class="article articletype-0 clearfix">
310<a title="Zum Beitrag: STIHLs Markenstrategie: Konsequenz und Nähe zur Kundschaft" target="_self" href="/news/detail/brand-manager-of-the-year-2024-sarah-gewert"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_b56c91f264.jpg 500w, /fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_5c4f88be18.jpg 700w, /fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_e05d021168.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/d/2/csm_german-brand-award-2024-stihl-sarah-gewert_698fab68b6.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/9/8/csm_GBA24_VE_MANAGER_N_RGB_d7e5b39bc8.png 150w"  loading="lazy" src="/fileadmin/_processed_/9/8/csm_GBA24_VE_MANAGER_N_RGB_655dc48c1a.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2024</div></div></div><h2>STIHLs Markenstrategie: Konsequenz und Nähe zur Kundschaft</h2><div class="teasertext-wrap"><div class="crop-200"><p>
311                        
312                            
313                                Wie aus Haltung, Teamplay und nachhaltigem Denken Mar
313kenbindung entsteht. Sarah Gewert spricht über Werte, Vision und die tägliche Arbeit an der Lovebrand STIHL.
314     &nbsp;…
315                        
316                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-36 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Der German Brand Award in 3 Worten" target="_self" href="/news/detail/der-german-brand-award-in-3-worten"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="GQnQ1tGdZyE" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_292fcbb06fa53ff40e95c27598bbd0da.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_292fcbb06fa53ff40e95c27598bbd0da.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/GQnQ1tGdZyE?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Der German Brand Award in 3 Worten</h2><div class="teasertext-wrap"><div class="crop-200"><p>
317                        
318                            
319                                Was macht den German Brand Award aus? Wir haben gefragt. Und starke Antworten bekommen. Im Video teilen Persönlichkeiten aus führenden Unternehmen ihre ganz&nbsp;…
320                        
321                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-37 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Die Highlights des German Brand Award 2024 - Teaser" target="_self" href="/news/detail/german-brand-award-2024-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="Y_RTU36tr8s" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_a86852a5ae76d4e8b283a79af31de231.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_a86852a5ae76d4e8b283a79af31de231.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/Y_RTU36tr8s?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Die Highlights des German Brand Award 2024 - Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p>
322                        
323                            
324                                Gänsehautmomente, starke Stimmen, exzellente Marken: Das Moodvideo zum German Brand Award 2024 und zur Brand Convention fängt die Energie dieses besonderen Tages ein.&nbsp;…
325                        
326                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-38 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Woran erkennt man eine gute Marke?" target="_self" href="/news/detail/woran-erkennt-man-eine-gute-marke"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="5o9S1RhMFEo" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_97e9bb585701bd4086be4fb38c8acffe.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_97e9bb585701bd4086be4fb38c8acffe.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/5o9S1RhMFEo?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>
326Woran erkennt man eine gute Marke?</h2><div class="teasertext-wrap"><div class="crop-200"><p>
327                        
328                            
329                                Ist es das Versprechen? Die Emotion? Die Wiedererkennbarkeit? Im Video zum German Brand Award 2024 geben Markenmacher*innen aus Unternehmen wie STIHL, everdrop oder&nbsp;…
330                        
331                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-39 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Was macht eine Marke erfolgreich?" target="_self" href="/news/detail/was-macht-eine-marke-erfolgreich"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="Q7b6bCFIzY8" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_4fbf0a146709ec993513a584dfc0bb8e.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_4fbf0a146709ec993513a584dfc0bb8e.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/Q7b6bCFIzY8?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Was macht eine Marke erfolgreich?</h2><div class="teasertext-wrap"><div class="crop-200"><p>
332                        
333                            
334                                Von emotionaler Markenbindung bis klarer Markenführung: Beim German Brand Award 2024 teilen die Köpfe hinter Marken wie BMW, STIHL, everdrop oder VDI, was Markenerfolg&nbsp;…
335                        
336                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-40 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Die Highlights des German Brand Award 2024" target="_self" href="/news/detail/die-highlights-des-german-brand-award-2024"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="qE_Dz1L4lH0" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_8c345d53a71bb77f09c28c54c8983c26.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_8c345d53a71bb77f09c28c54c8983c26.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/qE_Dz1L4lH0?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Die Highlights des German Brand Award 2024</h2><div class="teasertext-wrap"><div class="crop-200"><p>
337                        
338                            
339                                Gänsehautmomente, starke Stimmen, exzellente Marken: Das Moodvideo zum German Brand Award 2024 und zur Brand Convention fängt die Energie dieses besonderen Tages ein.&nbsp;…
340                        
341                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-41 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Was macht dein Projekt so besonders?" target="_self" href="/news/detail/was-macht-dein-projekt-so-besonders"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="V9f-Bhbla-I" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_d9f21cab96d162dda4e4f3b021b35caa.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_d9f21cab96d162dda4e4f3b021b35caa.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/V9f-Bhbla-I?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2024</div></div></div><h2>Was macht dein Projekt so besonders?</h2><div class="teasertext-wrap"><div class="crop-200"><p>
342                        
343                            
344                                Gaming trifft Musik. Metaverse trifft Motorrad. Nachhaltigkeit trifft Design. Hier erzählen Verena Sudarić-Hefner (Universal Music Group for Brands), Sarah Gewert&nbsp;…
345                        
346                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-42 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Banking für die Zukunft: nachhaltig, digital, community-driven" target="_self" href="/news/detail/startup-of-the-year-2023-tomorrow"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_bf54d6eb81.jpg 500w, /fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_88efc664ad.jpg 700w, /fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_6416afcbbc.jpg 680w" class="focus" data-focus-x="45" data-focus-y="19" loading="lazy" data-focus-area="{&quot;x&quot;:711.4583333333333,&quot;y&quot;:43.65777777777791,&quot;width&quot;:833.3333333333333,&quot;height&quot;:595.3333333333333}" src="/fileadmin/_processed_/2/d/csm_german-brand-award-2023-tomorrow_01_80de2a0709.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/e/c/csm_GBA23_VE_STARTUP_N_RGB_28b6dead13.png 150w"  loading="lazy" src="/fileadmin/_processed_/e/c/csm_GBA23_VE_STARTUP_N_RGB_ff4c048fec.png" width="150" height="350" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2023</div></div></div><h2>Banking für die Zukunft: nachhaltig, digital, community-driven</h2><div class="teasertext-wrap"><div class="crop-200"><p>
347                        
348                            
349                                Was, wenn Geld die Welt verändert? Tomorrow verbindet nachhaltiges Banking mit Technologie und Community. Im Interview spricht Co-Gründer Jakob Berndt über Impact und&nbsp;…
350                        
351                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-43 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Pfandsystem statt Einweg – wie RECUP die To-go-Welt verändert" target="_self" href="/news/detail/best-purpose-of-the-year-2023-recup"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_085cd70040.jpg 500w, /fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_e655b45551.jpg 700w, /fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_e7b70c396f.jpg 680w" class="focus" data-focus-x="53" data-focus-y="26" loading="lazy" data-focus-area="{&quot;x&quot;:905.2083333333336,&quot;y&quot;:137.47555555555553,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/f/4/csm_german-brand-award-2023-recup_01_b3d557b0c7.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/5/6/csm_GBA23_VE_PURPOSE_N_RGB_79d552027f.png 150w"  loading="lazy" src="/fileadmin/_processed_/5/6/csm_GBA23_VE_PURPOSE_N_RGB_66e562dd95.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2023</div></div></div><h2>Pfandsystem statt Einweg – wie RECUP die To-go-Welt verändert</h2><div class="teasertext-wrap"><div class="crop-200"><p>
352                        
353                            
354                                Mit RECUP und REBOWL hat reCup ein nachhaltiges Mehrwegsystem etabliert. Die Gründer Fabian Eckert und Florian Pachaly sprechen im Interview über Design,&nbsp;…
355                        
356                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-44 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenführung mit Gefühl: Wie Strauss zur Kultmarke wurde" target="_self" href="/news/detail/brand-manager-of-the-year-2023-henning-strauss"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_628f48d149.jpg 500w, /fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_f6d2a17073.jpg 700w, /fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_036f7ac137.jpg 680w" class="focus" data-focus-x="49" data-focus-y="67" loading="lazy" data-focus-area="{&quot;x&quot;:811.4583333333334,&quot;y&quot;:837.2044444444443,&quot;width&quot;:833.3333333333333,&quot;height&quot;:555.6666666666666}" src="/fileadmin/_processed_/0/e/csm_german-brand-award-2024-strauss_972b2103f0.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/a/csm_GBA23_VE_MANAGER_N_RGB_a2111ea213.png 150w"  loading="lazy" src="/fileadmin/_processed_/b/a/csm_GBA23_VE_MANAGER_N_RGB_e9848bde05.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2023</div></div></div><h2>Markenführung mit Gefühl: Wie Strauss zur Kultmarke wurde</h2><div class="teasertext-wrap"><div class="crop-200"><p>
357                        
358                            
359                                Mit starker Vision, Hands-on-Mentalität und Liebe zum Detail hat Henning Strauss das Familienunternehmen neu positioniert. Im Interview spricht der CEO über Emotion,&nbsp;…
360                        
361                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-45 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Inklusion gestalten: Wie Aktion Mensch Marken für alle denkt" target="_self" href="/news/detail/best-intent-of-the-year-2022-aktion-mensch"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_06529406e9.jpg 500w, /fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_31fb0e3494.jpg 700w, /fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_e31778e2e9.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:833.3333333333333,&quot;y&quot;:468.66666666666663,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/e/8/csm_german-brand-award-2022-aktion-mensch-josephine-thiel_ced2d88921.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_2d87e6dec3.png 150w"  loading="lazy" src="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_05b06530d0.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>Inklusion gestalten: Wie Aktion Mensch Marken für alle denkt</h2><div class="teasertext-wrap"><div class="crop-200"><p>
362                        
363                            
364                                Mit der Kampagne #OrteFürAlle zeigt Aktion Mensch, wie Marken echte Barrierefreiheit schaffen können. Kommunikationsmanagerin Josephine Thiel spricht über Inklusion&nbsp;…
365                        
366                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-46 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Refill statt Wegwerf – wie Greenpeace den Wandel vorantreibt" target="_self" href="/news/detail/best-intent-of-the-year-2022-greenpeace"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_494300f018.jpg 500w, /fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_ad87f5604c.jpg 700w, /fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_f130398443.jpg 680w" class="focus" data-focus-x="50" data-focus-y="52" loading="lazy" data-focus-area="{&quot;x&quot;:400.00000000000006,&quot;y&quot;:286.2222222222223,&quot;width&quot;:400,&quot;height&quot;:266.66666666666663}" src="/fileadmin/_processed_/9/1/csm_german-brand-award-2022-greenpeace_01_0ae828a94e.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_2d87e6dec3.png 150w"  loading="lazy" src="/fileadmin/_processed_/2/3/csm_GBA22_VE_INTENT_N_RGB_05b06530d0.png" width="150" height="394" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>Refill statt Wegwerf – wie Greenpeace den Wandel vorantreibt</h2><div class="teasertext-wrap"><div class="crop-200"><p>
367                        
368                            
369                                Mit der Kampagne „Refill-Diät“ macht Greenpeace Schweiz auf Verpackungsmüll aufmerksam. Und zeigt, wie Mehrweg zum neuen Standard werden kann. Ein starkes Signal für&nbsp;…
370                        
371                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-47 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Female Empowerment trifft Markenstrategie " target="_self" href="/news/detail/startup-of-the-year-2022-ooia"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_3ca552a82b.jpg 500w, /fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_2a1d768147.jpg 700w, /fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_cf4735960f.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:500,&quot;y&quot;:281.3333333333333,&quot;width&quot;:500,&quot;height&quot;:281.3333333333333}" src="/fileadmin/_processed_/5/3/csm_german-brand-award-2022-honorary-awards-ooia_01_6593ad744f.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/0/9/csm_GBA22_VE_STARTUP_N_RGB_03d3a2d8d2.png 150w"  loading="lazy" src="/fileadmin/_processed_/0/9/csm_GBA22_VE_STARTUP_N_RGB_3421c6385a.png" width="150" height="366" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>
371Female Empowerment trifft Markenstrategie </h2><div class="teasertext-wrap"><div class="crop-200"><p>
372                        
373                            
374                                Mit Periodenunterwäsche, Haltung und Community-Spirit hat ooia eine neue Produktkategorie mitgestaltet. Die Gründerinnen Kati Ernst und Kristine Zeller sprechen über&nbsp;…
375                        
376                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-48 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenarbeit mit Wirkung: Bosch, IoT und der Mut zur Verjüngung" target="_self" href="/news/detail/brand-manager-of-the-year-2022-boris-dolkhani"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_3cede44f38.jpg 500w, /fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_e316f6b129.jpg 700w, /fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_2f7aceed2e.jpg 680w" class="focus" data-focus-x="43" data-focus-y="18" loading="lazy" data-focus-area="{&quot;x&quot;:670.8333333333333,&quot;y&quot;:18.74666666666667,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/b/2/csm_german-brand-award-2022-bosch-boris-dolkhani_b78d31224d.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/8/csm_GBA22_VE_MANAGER_N_RGB_4b7a640ff0.png 150w"  loading="lazy" src="/fileadmin/_processed_/4/8/csm_GBA22_VE_MANAGER_N_RGB_8e57696e82.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2022</div></div></div><h2>Markenarbeit mit Wirkung: Bosch, IoT und der Mut zur Verjüngung</h2><div class="teasertext-wrap"><div class="crop-200"><p>
377                        
378                            
379                                Mit #LikeABosch hat Boris Dolkhani die Marke Bosch strategisch geschärft und emotional aufgeladen. Im Interview spricht er über Haltung, digitale Markenführung und&nbsp;…
380                        
381                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-49 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Marken. Menschen. Momente." target="_self" href="/news/detail/marken-menschen-momente"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="iADGXoTxcCo" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_712cd4ad81e832938dd78dce47eb11c0.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_712cd4ad81e832938dd78dce47eb11c0.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/iADGXoTxcCo?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2022</div></div></div><h2>Marken. Menschen. Momente.</h2><div class="teasertext-wrap"><div class="crop-200"><p>
382                        
383                            
384                                Das Video zur Brand Convention und zum German Brand Award 2022 bringt die Energie des Events zurück. Und macht Markenerfolge sichtbar. Tauche ein und erlebe emotionale&nbsp;…
385                        
386                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-50 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2021: Markenerfolge im Spotlight - Teaser" target="_self" href="/news/detail/german-brand-award-2021-markenerfolge-im-spotlight-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="lawAepBXHi8" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_afd4b69f9129943ac64e70eadf881149.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_afd4b69f9129943ac64e70eadf881149.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/lawAepBXHi8?auto
386hide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2021</div></div></div><h2>German Brand Award 2021: Markenerfolge im Spotlight - Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p>
387                        
388                            
389                                Bilder sagen mehr als Worte: Das Video zur Preisverleihung und Brand Convention 2021 zeigt eindrucksvoll, wie lebendig Austausch, Auszeichnung und Inspiration sein&nbsp;…
390                        
391                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-51 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenerfolge, die begeistern" target="_self" href="/news/detail/markenerfolge-die-begeistern"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="TJgyKc9k3WA" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_65fcffed1963a260a117960dd279f582.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_65fcffed1963a260a117960dd279f582.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/TJgyKc9k3WA?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2021</div></div></div><h2>Markenerfolge, die begeistern</h2><div class="teasertext-wrap"><div class="crop-200"><p>
392                        
393                            
394                                Die Preisverleihung der German Brand Award 2021 und die German Brand Convention als hybrides Event voller Insights, Emotionen und Best Practices. Vom innovativen&nbsp;…
395                        
396                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-52 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Marke mit Verantwortung: Oliver Blume über Wandel bei Porsche" target="_self" href="/news/detail/brand-manager-of-the-year-2021-oliver-blume"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_d7025ff94d.jpg 500w, /fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_71399e9700.jpg 700w, /fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_6090c16084.jpg 680w" class="focus" data-focus-x="51" data-focus-y="26" loading="lazy" data-focus-area="{&quot;x&quot;:864.5833333333334,&quot;y&quot;:134.35111111111115,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/7/3/csm_german-brand-award-2021-porsche-oliver-blume_70daec00a2.
396jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png 150w"  loading="lazy" src="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png" width="143" height="372" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2021</div></div></div><h2>Marke mit Verantwortung: Oliver Blume über Wandel bei Porsche</h2><div class="teasertext-wrap"><div class="crop-200"><p>
397                        
398                            
399                                Elektromobilität, Nachhaltigkeit, Markenführung – Porsche-CEO Oliver Blume spricht über Transformation mit Haltung, das Zusammenspiel aus Herkunft und Zukunft und&nbsp;…
400                        
401                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-53 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenvielfalt mit Haltung: Wie FOND OF Märkte neu denkt" target="_self" href="/news/detail/brand-manager-of-the-year-2021-fond-of-gmbh"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_e82fdae804.jpg 500w, /fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_6d159f6877.jpg 700w, /fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_60222fd847.jpg 680w" class="focus" data-focus-x="52" data-focus-y="24" loading="lazy" data-focus-area="{&quot;x&quot;:873.9583333333334,&quot;y&quot;:96.85777777777778,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/0/3/csm_german-brand-award-2021-fond-of_founder_01_a26eab4f93.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png 150w"  loading="lazy" src="/fileadmin/user_upload/03_GBA/Logos/2021/GBA21_VE_MANAGER_N_1C.png" width="143" height="372" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2021</div></div></div><h2>Markenvielfalt mit Haltung: Wie FOND OF Märkte neu denkt</h2><div class="teasertext-wrap"><div class="crop-200"><p>
402                        
403                            
404                                Von ergobag bis THE SHIP: Das Gründerteam von FOND OF hat in wenigen Jahren sieben Marken aufgebaut. Im Interview geht es um mutige Ideen, nachhaltige Verantwortung&nbsp;…
405                        
406                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-54 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2021: Markenerfolge im Spotlight" target="_self" href="/news/detail/german-brand-award-2021-markenerfolge-im-spotlight"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="ehU0HC2IE0E" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_f225d8b8d91ee91e8be8fbaad86585e1.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_f225d8b8d91ee91e8be8fbaad86585e1.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/ehU0HC2IE0E?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2021</div></div></div><h2>German Brand Award 2021: Markenerfolge im Spotlight</h2><div class="teasertext-wrap"><div class="crop-200"><p>
407                        
408                            
409                                Bilder sagen mehr als Worte: Das Video zur Preisverleihung und Brand Convention 2021 zeigt eindrucksvoll, wie lebendig Austausch, Auszeichnung und Inspiration sein&nbsp;…
410                        
411                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-55 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Douglas im Wandel – Tina Müller treibt digitale Markenführung voran" target="_self" href="/news/detail/brand-manager-of-the-year-2020-tina-mueller"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_11b2bfdd64.jpg 500w, /fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_b045f4421a.jpg 700w, /fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_be205851e7.jpg 680w" class="focus" data-focus-x="48" data-focus-y="22" loading="lazy" data-focus-area="{&quot;x&quot;:789.5833333333333,&quot;y&quot;:71.86222222222217,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/b/9/csm_german-brand-award-2020-douglas-tina-mueller_0ab282223e.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_01cc5ae10d.png 150w"  loading="lazy" src="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_8c4248fc2a.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2020</div></div></div><h2>Douglas im Wandel – Tina Müller treibt digitale Markenführung voran</h2><div class="teasertext-wrap"><div class="crop-200"><p>
412                        
413                            
414                                Mit Mut zur Transformation und einer klaren Strategie hat Tina Müller Douglas zur digitalen Beauty-Plattform gemacht. Im Interview spricht sie über Leadership,&nbsp;…
415                        
416                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-56 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Vom Traditionsunternehmen zum Industrie 4.0 Player – Mit Markenführung durch den Change" target="_self" href="/news/detail/vom-traditionsunternehmen-zum-industrie-40-player-mit-markenfuehrung-durch-den-change"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="hdJwweIyQrI" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_99fa6c8518dc4843c95502f8b7674051.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_99fa6c8518dc4843c95502f8b7674051.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/hdJwweIyQrI?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>Vom Traditionsunternehmen zum Industrie 4.0 Player – Mit Markenführung durch den Change</h2><div class="teasertext-wrap"><div class="crop-200"><p>
417                        
418                            
419                                Nadine Rahman von ifm solutions und Eric Snoeijen von Bosch Rexroth diskutieren im Rahmen der German Brand Convention darüber wie der Wandel vom Traditionsunternehmen&nbsp;…
420                        
421                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-57 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Employer Branding – Die Besten finden und binden" target="_self" href="/news/detail/employer-branding-die-besten-finden-und-binden"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="rAAewuz00PA" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_631c1706b62af218c6a12d4836291dde.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_631c1706b62af218c6a12d4836291dde.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/rAAewuz00PA?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>Employer Branding – Die Besten finden und binden</h2><div class="teasertext-wrap"><div class="crop-200"><p>
422                        
423                            
424                                Wie heute bei der Mitarbeiterakquise die Besten finden und binden? Darüber tauschen sich Arndt Papenfuß (Kaldewei) und Anne Grobe (comdirect bank) auf der German Brand&nbsp;…
425                        
426                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-58 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenmanagement im Profi-Fußball – Selbstläufer oder konsequente Markenführung?" target="_self" href="/news/detail/markenmanagement-im-profi-fussball-selbstlaeufer-oder-konsequente-markenfuehrung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="dX3zVBJmXJo" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_6a44ed9b43c966194a22635f0f1499c6.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_6a44ed9b43c966194a22635f0f1499c6.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/dX3zVBJmXJo?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>Markenmanagement im Profi-Fußball – Selbstläufer oder konsequente Markenführung?</h2><div class="teasertext-wrap"><div class="crop-200"><p>
427                        
428                            
429                                Sebastian Otten, Borussia VfL 1900 Mönchengladbach, und Philipp Mokrohs, FC Bayern München, sprachen auf der German Brand Convention im Rahmen der Preisverleihung des&nbsp;…
430                        
431                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-59 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Von der Idee zur Ikone: Bosch Home &amp; Garden denkt DIY neu " target="_self" href="/news/detail/brand-manager-of-the-year-2019-dr-annette-becker"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_553540da11.jpg 500w, /fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_b6b
431c024c9d.jpg 700w, /fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_089129684d.jpg 680w" class="focus" data-focus-x="45" data-focus-y="50" loading="lazy" data-focus-area="{&quot;x&quot;:616.6341666666667,&quot;y&quot;:415.46666666666675,&quot;width&quot;:728.6666666666666,&quot;height&quot;:410}" src="/fileadmin/_processed_/0/e/csm_german-brand-award-2019-bosch-dr-annette-becker_524e29d032.jpg" width="680" height="383" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/3/1/csm_GBA19_VE_MANAGER_NG_24655495d6.png 150w"  loading="lazy" src="/fileadmin/_processed_/3/1/csm_GBA19_VE_MANAGER_NG_ca7849b3bb.png" width="150" height="392" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2019</div></div></div><h2>Von der Idee zur Ikone: Bosch Home &amp; Garden denkt DIY neu </h2><div class="teasertext-wrap"><div class="crop-200"><p>
432                        
433                            
434                                Dr. Annette Becker treibt bei Bosch Home & Garden Innovation aus Perspektive der Anwender*innen voran. Im Interview spricht sie über agile Markenführung, ikonische&nbsp;…
435                        
436                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-60 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2019 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2019-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="b_EBhNJnZM4" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_0b504d9391f65e940968dbf69ec8ac50.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_0b504d9391f65e940968dbf69ec8ac50.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/b_EBhNJnZM4?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2019</div></div></div><h2>German Brand Award 2019 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p>
437                        
438                            
439                                Zum vierten Mal wurden am 06. Juni 2019 im Rahmen einer feierlichen Gala in der Telekom Hauptstadtrepräsentanz in Berlin die Preisträger des German Brand Award geehrt.&nbsp;…
440                        
441                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-61 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2018 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2018-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="FbNGfzQulgE" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_835714476603d0e659d58f2788ac62eb.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_835714476603d0e659d58f2788ac62eb.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/FbNGfzQulgE?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2018</div></div></div><h2>German Brand Award 2018 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p>
442                        
443                            
444                                Zum dritten Mal wurde am 21. Juni 2018 die begehrte Markenauszeichnung des German Brand Award im Deutschen Historischen Museum/Schlüterhof in Berlin verliehen. Über&nbsp;…
445                        
446                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-62 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2018 Preisverleihung - Teaser" target="_self" href="/news/detail/german-brand-award-2018-preisverleihung-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="pjv3uxRh0qE" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_4824f52f2442182f52df300a81b82647.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_4824f52f2442182f52df300a81b82647.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/pjv3uxRh0qE?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2018</div></div></div><h2>German Brand Award 2018 Preisverleihung - Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p>
447                        
448                            
449                                Zum dritten Mal wurde am 21. Juni 2018 die begehrte Markenauszeichnung des German Brand Award im Deutschen Historischen Museum/Schlüterhof in Berlin verliehen. Über&nbsp;…
450                        
451                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-63 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Starke Marke mit Verantwortung – VAUDE setzt Zeichen" target="_self" href="/news/detail/brand-manager-of-the-year-2018-dr-antje-von-dewitz"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_833c5ad13a.jpg 500w, /fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_d2e91546f0.jpg 700w, /fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_db3a26f9b5.jpg 680w" class="focus" data-focus-x="44" data-focus-y="21" loading="lazy" data-focus-area="{&quot;x&quot;:686.4583333333333,&quot;y&quot;:65.61333333333337,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/b/1/csm_german-brand-award-2018-vaude-dr-antje-von-dewitz_7018ce7691.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_01cc5ae10d.png 150w"  loading="lazy" src="/fileadmin/_processed_/b/8/csm_GBA18_VE_MANAGER_NG_8c4248fc2a.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2018</div></div></div><h2>Starke Marke mit Verantwortung – VAUDE setzt Zeichen</h2><div class="teasertext-wrap"><div class="crop-200"><p>
452                        
453                            
454                                Dr. Antje von Dewitz hat VAUDE zur Vorzeigemarke für gelebte Nachhaltigkeit gemacht. Im Interview spricht sie über glaubwürdige Markenführung, mutige Innovationen und&nbsp;…
455                        
456                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-64 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2017 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2017-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="lLbtqEL84A4" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_de31cf51708046e455c18596f47e7e2a.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_de31cf51708046e455c18596f47e7e2a.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/lLbtqEL84A4?auto
456hide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2017</div></div></div><h2>German Brand Award 2017 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p></p></div></div></div></a></article></div><div class="news-item defaultnews item-65 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2017 – Preisverleihung Teaser" target="_self" href="/news/detail/german-brand-award-2017-preisverleihung-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="VL4jLVqcmvw" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_53331a1e23749f8867bc6f2d5be26bad.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_53331a1e23749f8867bc6f2d5be26bad.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/VL4jLVqcmvw?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2017</div></div></div><h2>German Brand Award 2017 – Preisverleihung Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p>
457                        
458                            
459                                Zum zweiten Mal wurden am 29. Juni 2017 im Rahmen einer feierlichen Gala im Deutschen Historischen Museum in Berlin die Preisträger des German Brand Awards geehrt.&nbsp;…
460                        
461                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-66 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: EDEKA als Erlebnismarke: Zwischen Vertrauen und Vielfalt" target="_self" href="/news/detail/brand-manager-of-the-year-2017-markus-mosa"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_8993a3f80b.jpg 500w, /fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_16f46f4d85.jpg 700w, /fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_5b34d1604d.jpg 680w" class="focus" data-focus-x="60" data-focus-y="40" loading="lazy" data-focus-area="{&quot;x&quot;:1083.3333333333333,&quot;y&quot;:321.8177777777778,&quot;width&quot;:833.3333333333333,&quot;height&quot;:468.66666666666663}" src="/fileadmin/_processed_/4/8/csm_german-brand-award-2017-edeka-markus-moser_2a916fcdb0.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/4/4/csm_GBA17_VE_MANAGER_NG_c9e4e5b0c3.png 150w"  loading="lazy" src="/fileadmin/_processed_/4/4/csm_GBA17_VE_MANAGER_NG_fe52fea770.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2017</div></div></div><h2>EDEKA als Erlebnismarke: Zwischen Vertrauen und Vielfalt</h2><div class="teasertext-wrap"><div class="crop-200"><p>
462                        
463                            
464                                Markus Mosa spricht über markenstarke Individualität, die Kraft lokaler Kaufleute und warum EDEKA mit emotionaler Ansprache und digitalem Feingefühl den&nbsp;…
465                        
466                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-67 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: Markenarbeit im Wandel: Wie Vorwerk Thermomix und Kobold neu positioniert" target="_self" href="/news/detail/brand-manger-
466of-the-year-2016-vorwerk"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3"><img srcset="/fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_8af64153f3.jpg 500w, /fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_3318967c91.jpg 700w, /fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_083f4dc4b2.jpg 680w" class="focus" data-focus-x="50" data-focus-y="50" loading="lazy" src="/fileadmin/_processed_/0/9/csm_german-brand-award-2016-vorwerk_463b295c51.jpg" width="680" height="382" alt="" /></div><div class="logo-wrap"><img srcset="/fileadmin/_processed_/f/f/csm_GBA16_VE_MANAGER_NG_19f8b3d9a1.png 150w"  loading="lazy" src="/fileadmin/_processed_/f/f/csm_GBA16_VE_MANAGER_NG_e6007958d4.png" width="150" height="420" alt="" /></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>Honorary Awards Winner 2016</div></div></div><h2>Markenarbeit im Wandel: Wie Vorwerk Thermomix und Kobold neu positioniert</h2><div class="teasertext-wrap"><div class="crop-200"><p>
467                        
468                            
469                                Rainer Strecker, Frank van Oers und Rainer Christian Genes haben Vorwerk strategisch weiterentwickelt. Im Fokus: emotionale Markenerlebnisse, Wachstum durch&nbsp;…
470                        
471                    </p></div></div></div></a></article></div><div class="news-item defaultnews item-68 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2016 - Preisverleihung" target="_self" href="/news/detail/german-brand-award-2016-preisverleihung"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="1XPejVg72AI" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_b3f760d0bb53b86e62210ad530627e0e.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_b3f760d0bb53b86e62210ad530627e0e.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/1XPejVg72AI?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2016</div></div></div><h2>German Brand Award 2016 - Preisverleihung</h2><div class="teasertext-wrap"><div class="crop-200"><p></p></div></div></div></a></article></div><div class="news-item defaultnews item-69 newslist-columns-3 hidden"><article class="article articletype-0 clearfix"><a title="Zum Beitrag: German Brand Award 2016 – Preisverleihung Teaser" target="_self" href="/news/detail/german-brand-award-2016-preisverleihung-teaser"><div class="news-image-wrap"><figure><div class="image-height lns-image-ratio lns-image-ratio-4-3 video"><div data-type="youtube" data-src="P6JhkuiCgDM" allowfullscreen class="fit-cover youtube" allow="fullscreen" data-poster="/typo3temp/assets/online_media/youtube_4cfdeca138995a422d8805492e8fcb64.jpg" itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"><meta itemprop="thumbnailUrl" content="/typo3temp/assets/online_media/youtube_4cfdeca138995a422d8805492e8fcb64.jpg" /><meta itemprop="embedUrl" content="https://www.youtube-nocookie.com/embed/P6JhkuiCgDM?autohide=1&controls=&enablejsapi=1&origin=https%3A%2F%2Fwww.german-brand-award.com" /></div><div class="play-button"></div></div></figure></div><div class="news-text-wrap"><div class="metainformation-wrap"><div class="categories"><div>German Brand Award 2016</div></div></div><h2>German Brand Award 2016 – Preisverleihung Teaser</h2><div class="teasertext-wrap"><div class="crop-200"><p>
472                        
473                            
474                                Am 16. Juni 2016 wurden im Rahmen einer feierlichen Gala im DRIVE. Volkswagen Group Forum in Berlin, Unter den Linden die Preisträger des German Brand Award geehrt.&nbsp;…
475                        
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