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762<div id="__next"><div class="position-relative"><section class="react-container d-flex flex-column position-relative"><section data-hydration-on-demand="true"><nav class="navbar navbar-expand-lg navbar-light"><a href="/" class="navbar-brand"><img src="/images/cobbleweb-logo.svg" alt="Cobbleweb"/></a><div class="d-flex align-items-center ml-auto"><button class="burger-menu"><span></span><span></span><span></span></button></div><div class="w-100"><div class="collapse navbar-collapse"><ul class="ml-auto navbar-nav"><li class="nav-item"><a navtitle="Portfolio" href="/portfolio/">Portfolio</a></li><li class="nav-item"><a navtitle="Features" class="undefined active" href="/marketplace-features/">Features</a></li><li class="nav-item"><a navtitle="Technology" href="/marketplace-technology-stack/">Technology</a></li><li class="nav-item"><a navtitle="Services" href="/marketplace-services/">Services</a></li><li class="nav-item"><a navtitle="Process" href="/marketplace-development-process/">Process</a></li><li class="nav-item"><a navtitle="Blog" href="/blog/">Blog</a></li><li class="nav-item"><a navtitle="About us" href="/about-us/">About us</a></li><li class="freequote-wrapper nav-item"></li></ul></div></div></nav></section><div class="features"><div class="top-anchor"></div><div class="container-fluid add-dis"><div class="row no-gutters"><div class="col-lg-4 left-border-column bg-white"><div class="pb-lg-cwb-77"></div></div><div class="col-lg-8 description-wrapper"><div class="payment-systems-banner rounded p-2 pl-lg-3 mb-cwb-15 mb-lg-2"><div class="row"><div class="col-8 col-lg-7"><h1 class="MuiTypography-root mb-cwb-5 mb-lb-1 MuiTypography-h4 MuiTypography-colorPrimary"><div>Product listings</div></h1><p class="lead mb-0"><div><p>The quality of your product or service listings can make or break your marketplace reputation. A well-designed and managed listing structure will attract sellers that drive sales.</p> 763</div></p></div></div></div><div class=" mx-auto" style="max-width:645px"><div id="slider_0"><div class="slick-slider single-item absolute-arrows slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="feature-details-slide" tabindex="-1" style="width:100%;display:inline-block"><img class="img-fluid h-100" src="https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-listings.png" alt=""/></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="feature-details-slide" tabindex="-1" style="width:100%;display:inline-block"><img class="img-fluid h-100" src="https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-listings-2.png" alt=""/></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="feature-details-slide" tabindex="-1" style="width:100%;display:inline-block"><img class="img-fluid h-100" src="https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-listings-3.png" alt=""/></div></div></div></div></div><div class="slick-controls row no-gutters align-items-lg-center justify-content-between row-cols-1 justify-content-center pt-2 pb-4"><div class="col-auto mx-auto"><div class="d-flex align-items-center justify-content-lg-left justify-content-center"><div class="item arrow d-lg-none"><button class="MuiButtonBase-root MuiIconButton-root jss1 arrow previous slick-disabled" tabindex="0" type="button"><span class="MuiIconButton-label"><svg class="MuiSvgIcon-root" focusable="false" viewBox="0 0 14 11" aria-hidden="true" style="font-size:13px"><g id="CW_Portfolio" transform="translate(-566.000000, -1351.000000)" fill="#34384B"><g id="Group-14" transform="translate(548.000000, 1331.000000)"><path d="M31.8716088,25.9446948 C31.8770892,25.9359237 31.8822956,25.9270076 31.8874272,25.9180431 C31.8897938,25.9139355 31.8922351,25.9098036 31.8945767,25.9055993 C31.89784,25.8996552 31.9009539,25.8936387 31.9040678,25.8876463 C31.9080286,25.8800591 31.9119646,25.872472 31.9157261,25.8647399 C31.9169966,25.862082 31.9182172,25.8593757 31.9194628,25.8566936 C31.9710036,25.7476467 32,25.6265424 32,25.4989383 C32,25.3394393 31.9549609,25.1900645 31.8767653,25.0617839 C31.876591,25.0614939 31.8764166,25.061204 31.8762422,25.0608899 C31.8696657,25.0501374 31.8628152,25.0395541 31.8557903,25.0290915 C31.8545198,25.027231 31.853349,25.0253463 31.8520786,25.0234858 C31.8457512,25.0142555 31.8391498,25.0051
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This requires a suitable </span><a href="https://www.cobbleweb.co.uk/marketplace-curation-boost-trust-and-growth-with-seller-quality-control/"><span style="font-weight:400">seller screening and management process</span></a><span style="font-weight:400">.</span></p> 765<p><span style="font-weight:400">CobbleWeb helps clients to develop listing templates that can accommodate any product attributes, including detailed descriptions, image galleries, geolocation, ratings, prices and specifications. For instance, <a href="https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study">The Box Hut</a>âs merchants can highlight up to five product features to make them more enticing.</span></p> 766<p><span style="font-weight:400">Weâve managed various SKU scenarios, from automatically generated SKUs to the migration of over 50,000 SKUs to a new art marketplace.</span></p> 767<p><span style="font-weight:400"><a href="https://cobbleweb.co.uk/projects/grosa-marketplace-case-study">Grosa</a>âs merchants offer products in different package sizes and flavours. We incorporated these attributes into the product listing and navigation systems, making it easy for merchants to indicate different product variations and for shoppers to select them.</span></p> 768<p><span style="font-weight:400"><a href="https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study">FanPass</a> sellers do not always have time to publish tickets to popular events like the UEFA Champions League. Our solution was to build a product generator for back orders. Punter
768s can now buy tickets without having to wait for sellers to publish them.</span></p> 769</div></div><div class="text-right pt-4 pt-lg-8"></div></div></div></div><div class="cta-block" style="background-image:url(/images/home/HomeCTA_Banner_1.svg)"><div class="container"><div class="row"><div class="col-lg-6"><div class="pb-cwb-15 pb-lg-3"><p class="MuiTypography-root MuiTypography-h1 MuiTypography-colorPrimary">Do you have a list of features in mind?</p></div><div class="pb-3 pb-lg-4"><p class="title mb-0">We can help you select and implement the right features for your marketplace.</p></div><div class="ctabutton-wrapper"></div></div></div></div></div></div><section data-hydration-on-demand="true"><footer><div class="container content"><div class="row no-gutters"><div class="col-lg-2 d-none d-lg-block"><ul class="links list-unstyled mb-0"><li><a target="_self" href="/">Home</a></li><li><a target="_self" href="/portfolio/">Portfolio</a></li><li><a target="_self" class="undefined 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769<script id="__NEXT_DATA__" type="application/json">{"props":{"headerData":{"article":{"id":768,"date":"2021-06-21T08:23:07","date_gmt":"2021-06-21T08:23:07","guid":{"rendered":"http://api.cobbleweb.co.uk:8092/wp/?page_id=768"},"modified":"2021-11-18T13:09:54","modified_gmt":"2021-11-18T13:09:54","slug":"article","status":"publish","type":"page","link":"https://www.cobbleweb.co.uk/wp/article/","title":{"rendered":"Article"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"table_of_contents":"Table of contents","share_this_article":"Share this article","cta_block":{"title":"Need help building your online marketplace?","text":"Ask the marketplace experts","cta_button_title":"Get in touch","cta_button_link":"https://cobbleweb.co.uk/request-quote/"},"published_dates_part_1":"Originally published","published_dates_part_2":"updated","other_posts_title":"Other posts you may enjoy","back_to_list_title":"Back To List","search_placeholder":"Search","your_email_address":"Your email address","subscribe_button":"Subscribe"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/768"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=768"}],"version-history":[{"count":6,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/768/revisions"}],"predecessor-version":[{"id":7542,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/768/revisions/7542"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=768"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}},"footerData":{"posts":[{"id":8839,"date":"2023-10-19T13:13:03","date_gmt":"2023-10-19T12:13:03","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?p=8839"},"modified":"2026-04-03T08:38:29","modified_gmt":"2026-04-03T07:38:29","slug":"validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp","status":"publish","type":"post","link":"https://www.cobbleweb.co.uk/wp/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/","title":{"rendered":"Why marketplace startups should test problem-solution fit with a low-fidelity MVP"},"content":{"rendered":"\n\u003cp\u003eIf you are building an online marketplace, you might have heard of the term MVP, or minimum viable product. An MVP is a version of your product that has the minimum features needed to test your core value proposition with real customers.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut before you rush off to build a fully-functional \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003ehigh-fidelity MVP\u003c/a\u003e, itâs important to first find out if thereâs a real problem in your chosen market and whether customers are willing to use and pay for your solution. The best way to validate this \u003cstrong\u003eproblem-solution fit\u003c/strong\u003e is with a low-fidelity MVP as part of the discovery phase.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn this blog post, we will explain what a low-fidelity MVP is, why it is useful in the discovery phase of marketplace development, and how to create one.\u003c/p\u003e\n\n\n\n\u003ch2\u003eDefinition of a low-fidelity MVP\u003c/h2\u003e\n\n\n\n\u003cp\u003eA low-fidelity MVP is a simple and cheap way to test your assumptions about your product and market. It does not have to be a fully functional product, but rather a prototype, a mockup, or even a landing page that shows the main value proposition of your product. The goal of a low-fidelity MVP is to get feedback from potential customers as quickly and cheaply as possible, without spending too much time and money on development.\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe discovery phase in marketplace development\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe first stage of building an online marketplace is known as the discovery phase, where you identify and validate the problem you are solving, the market you are targeting, and the solution you are offering. On a practical level, it means gaining an in-depth understanding of user personas, user flows, and business parameters.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe discovery phase helps you avoid building something that nobody wants or needs, and instead focuses on finding the \u003cstrong\u003eproblem-solution fit\u003c/strong\u003e. Problem-solution fit means that you have a solution that solves a real problem for a specific segment of customers who are willing to pay for it.\u003c/p\u003e\n\n\n\n\u003ch2\u003eAdvantages of a low-fidelity MVP\u003c/h2\u003e\n\n\n\n\u003cp\u003eA low-fidelity MVP c
769an help you evaluate the various components (features) of your solution in terms of friction and impact. There\u0026#8217;s no sense in wasting resources on features that irritate or confuse initial users. Using a low-fidelity MVP in the discovery phase has many advantages:\u003c/p\u003e\n\n\n\n\u003cul\u003e\u003cli\u003eIt helps you test your assumptions and hypotheses before investing too much time and money into development.\u003c/li\u003e\u003cli\u003eIt helps you get feedback from real customers and learn about their needs, preferences, and behaviour.\u003c/li\u003e\u003cli\u003eIt helps you iterate and improve your product based on customer feedback and data.\u003c/li\u003e\u003cli\u003eIt helps you reduce the risk of failure and increase the chances of success.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch2\u003eTypes of low-fidelity MVPs\u003c/h2\u003e\n\n\n\n\u003cp\u003eThere are many types of low-fidelity MVPs that you can use in the discovery phase of marketplace development, depending on your goals and resources. Some general examples include:\u003c/p\u003e\n\n\n\n\u003ch3\u003eLanding page:\u0026nbsp;\u003c/h3\u003e\n\n\n\n\u003cp\u003eA landing page is a single web page that showcases the basic premise of your online marketplace (target audience, problem and solution) with a clear call to action. You can use a landing page to test your value proposition, generate interest, and collect email addresses or sign-ups from potential buyers and sellers.\u003c/p\u003e\n\n\n\n\u003ch3\u003eExplainer video:\u0026nbsp;\u003c/h3\u003e\n\n\n\n\u003cp\u003eAn explainer video is a short video that explains what your product does, how it works, and why it is valuable. You can use an explainer video to demonstrate your product concept, show its benefits, and attract attention.\u003c/p\u003e\n\n\n\n\u003ch3\u003eMockup or wireframe:\u0026nbsp;\u003c/h3\u003e\n\n\n\n\u003cp\u003eA mockup or wireframe is a visual representation of how your product will look like, without any functionality or interactivity. You can use a mockup or wireframe to show your product design, layout, and features, and get feedback on usability and aesthetics.\u003c/p\u003e\n\n\n\n\u003ch3\u003ePrototype:\u003c/h3\u003e\n\n\n\n\u003cp\u003eA prototype is a simplified version of your product that has some functionality and interactivity, but not all the features or polish. You can use a prototype to test your product functionality, user experience, and value proposition with real users.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can discover more specialised low-fidelity MVP types in our blog post: \u003ca href=\"https://www.cobbleweb.co.uk/choose-right-mvp-type/\"\u003e6 Minimum Viable Product types You need to Look at Before Building your Product\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe difference between problem-solution fit and product-market fit\u003c/h2\u003e\n\n\n\n\u003cp\u003eAs we mentioned earlier, problem-solution fit and product-market fit are two important concepts in the discovery phase of marketplace development. But what is the difference between them?\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eProblem-solution fit \u003c/strong\u003emeans that you have validated that your solution solves a real problem for a specific segment of customers. To achieve problem-solution fit, you need to answer questions like:\u003c/p\u003e\n\n\n\n\u003cul\u003e\u003cli\u003eWhat problem are you solving?\u003c/li\u003e\u003cli\u003eWho are you solving it for?\u003c/li\u003e\u003cli\u003eHow are they solving it now?\u003c/li\u003e\u003cli\u003eHow does your solution solve it better?\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eProduct-market fit \u003c/strong\u003emeans that you have validated that there is a large enough market that is willing to pay for your solution. To achieve product-market fit, you need to answer questions like:\u003c/p\u003e\n\n\n\n\u003cul\u003e\u003cli\u003eHow big is your market?\u003c/li\u003e\u003cli\u003eHow much are they willing to pay?\u003c/li\u003e\u003cli\u003eHow do they find and buy your solution?\u003c/li\u003e\u003cli\u003eHow do you acquire and retain them?\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eProblem-solution fit thus comes before product-market fit. You need to first find a solution that works for a specific customer segment before scaling it to a larger market. However, both are iterative processes that require constant testing and learning.\u003c/p\u003e\n\n\n\n\u003ch2\u003eWell-known online marketplaces that used a low-fidelity MVP to establish problem-solution fit\u003c/h2\u003e\n\n\n\n\u003ch3\u003eEtsy\u003c/h3\u003e\n\n\n\n\u003cp\u003eEtsy is a global marketplace for handmade and vintage goods. The founders of Etsy started with a paper prototype, which is a simple sketch of the main features and user interface of the website. They used this prototype to test their assumptions about the customer problem, value proposition, and market size. They also interviewed potential sellers and buyers to get feedback on their idea. The paper prototype helped them val
769idate that there was a demand for a niche marketplace that connects crafters and customers.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch3\u003eAirbnb\u003c/h3\u003e\n\n\n\n\u003cp\u003eAirbnb is a platform that allows people to rent out their spare rooms or properties to travellers. The founders of \u003ca href=\"https://www.linkedin.com/posts/airbnb_the-evolution-of-airbnb-activity-7054511213984038912-12o9/\"\u003eAirbnb used a landing page as their low-fidelity MVP\u003c/a\u003e. They created a simple website with photos of their own apartment, which they offered to rent out during a conference in San Francisco. They posted the link on various forums and blogs, and managed to get three bookings. The landing page helped them validate that there was a market for peer-to-peer accommodation rentals, and that people were willing to pay for it.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter size-large\"\u003e\u003cimg width=\"647\" height=\"468\" src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/10/Airbnb-2007.jpg\" alt=\"Airbnb 2007 first version\" class=\"wp-image-8843\" srcset=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/10/Airbnb-2007.jpg 647w, https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/10/Airbnb-2007-300x217.jpg 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" /\u003e\u003cfigcaption\u003eThe first version (2007) of Airbnb was pretty much just a landing page built by co-founder Nathan Bielarczyk.\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch3\u003eZappos\u003c/h3\u003e\n\n\n\n\u003cp\u003eZappos is an online retailer that sells shoes and clothing. The founder of Zappos used a functional prototype as his low-fidelity MVP. He went to a local shoe store and took photos of the shoes he wanted to sell online. He then uploaded the photos to a simple website, and waited for orders. When someone ordered a pair of shoes, he went back to the store, bought the shoes, and shipped them to the customer. The functional prototype helped him validate that people were comfortable buying shoes online, and that he could make a profit from it.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2\u003eConclusion\u003c/h2\u003e\n\n\n\n\u003cp\u003eA low-fidelity MVP in the discovery phase of online marketplace development can help you validate your problem, market, and solution quickly and cheaply. By using different types of low-fidelity MVPs, such as landing pages, explainer videos, mockups, wireframes, or prototypes, you can test your assumptions on real customers. Their feedback will allow you to iterate and improve your product until it solves their problems in a satisfactory manner. This will set your marketplace idea up for the next phase: \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eHow to establish product-market fit for your online marketplace with a high-fidelity MVP\u003c/a\u003e\u003c/p\u003e\n","protected":false},"excerpt":{"rendered":"Learn why a low-fidelity MVP is the best route to establish problem-solution fit and minimise risk for your marketplace project.","protected":false},"author":1,"featured_media":8953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[263],"tags":[32,202,203,5,206],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Learn why and how marketplace startups should use a low-fidelity MVP to test the problem-solution fit of their online marketplace idea.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Use a low-fidelity MVP to find problem-solution fit for your marketplace idea\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Learn why and how marketplace startups should use a low-fidelity MVP to test the problem-solution fit of their online marketplace idea.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:published_time\" content=\"2023-10-19T12:13:03+00:00\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2026-04-03T07:38:29+00:00\" /\u003e\n\u003cmeta property=\"og:image\" content=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/10/Featured-image-product-solution-fit-with-low-fidelity-MVP-05.png\" /\u003e\n\t\u003cmeta property=\"og:image:width\"
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--\u003e","acf":{"popular_post":true,"popular_post_order":"1","tagline":"","banner":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/10/Featured-image-product-solution-fit-with-low-fidelity-MVP-05.png","banner_sub_title":"","banner_statement_text":"","banner_button_text":"","banner_button_link":"","read_time":"","display_table_of_content_copy":true,"other_posts":[{"post":{"ID":8863,"post_author":"1","post_date":"2023-12-08 14:08:00","post_date_gmt":"2023-12-08 14:08:00","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf you are building an online marketplace, you probably know that one of the most important goals is to achieve product-market fit. This means that your product meets the needs and expectations of your target market, and that you have a viable and scalable business model. But how do you get there?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn this blog post, we will explain what product-market fit is, why it is important, and how you can use a high-fidelity minimum viable product (MVP) to test and validate your assumptions and hypotheses. We will also share some examples of successful marketplaces that used high-fidelity MVPs to establish product-market fit.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eWhat is Product-Market Fit?\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eProduct-market fit is the degree to which a product satisfies a strong market demand. It is often considered as the first step towards building a successful and sustainable business. According to Marc Andreessen, the co-founder of Netscape and Andreessen Horowitz, product-market fit is \"the only thing that matters\" for startups.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eProduct-market fit can be measured by various indicators, such as customer satisfaction, retention, referrals, revenue, growth, and profitability. However, there is no one-size-fits-all formula or metric to determine product-market fit. It depends on your specific product, market, and goals.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cstrong\u003eAt what stage of the business cycle should you start looking for product-market fit?\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOne common question that entrepreneurs face is when to start looking for product-market fit. Should they do it before launching the product, after launching the product, or somewhere in between? The answer depends on the stage of the business cycle that the startup is in.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eDuring the\u003cstrong\u003e discovery phase\u003c/strong\u003e the entrepreneur identifies a problem that needs to be solved, and comes up with a hypothesis for a possible solution. The goal of this phase is to find the problem-solution fit, which means that the proposed solution actually solves the problem for a specific target market. We have explained how to do this in our article: \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp//\"\u003eWhy marketplace startups should test problem-solution fit with a low-fidelity MVP\u003c/a\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe \u003cstrong\u003evalidation phase\u003c/strong\u003e is
769where the entrepreneur tests the hypothesis with real customers, and collects data on their behavior and feedback. The goal of this phase is to validate the product-market fit, which means that the product satisfies a strong market demand, and that customers are willing to pay for it.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eUsually, at the beginning of the product-market validation phase, there is an existing platform with some user acquisition and engagement, but low conversion rates. This MVP may have started to generate some turnover, but does not yet have a viable business model.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBased on this framework, it is clear that looking for product-market fit should start in the validation phase, after finding the problem-solution fit in the discovery phase.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHowever, this does not mean that product-market fit is a one-time event that happens once and for all. Rather, it is an ongoing process that requires constant monitoring and adjustment, as customer needs and preferences may change over time, or as new competitors may enter the market.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy is Product-Market Fit Important?\u003c/strong\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eProduct-market fit is important because it validates that you are solving a real problem for a large enough market, and that you have a competitive advantage over other solutions. It also helps you optimise your product development, marketing, and sales strategies, and allocate your resources more efficiently.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWithout product-market fit, you will likely struggle to acquire and retain customers, generate revenue, and grow your business. You may end up wasting time and money on building features or functionality that nobody wants or needs, or chasing after the wrong market segment or channel.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cstrong\u003eCommon product-market fit questions\u003c/strong\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTo achieve product-market fit, online marketplace entrepreneurs and product managers need to ask and answer some common questions, such as:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eHow much are users willing to pay?\u003c/li\u003e\u003cli\u003eAre there enough users willing to pay?\u003c/li\u003e\u003cli\u003eHow do users find and engage with your platform?\u003c/li\u003e\u003cli\u003eHow do users transact on your platform?\u003c/li\u003e\u003cli\u003eHow do you retain users?\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThese questions help to define the value proposition, the competitive advantage, the marketing strategy, and the product development process of a marketplace project.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eHow to Achieve Product-Market Fit with a High-Fidelity MVP?\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA high-fidelity MVP is a version of your marketplace concept that has enough features and functionality to deliver value to your early adopters and test your core assumptions and hypotheses. It is not a fully-fledged product, but it is not a prototype or a mockup either. It is somewhere in between.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA high-fidelity MVP can help you achieve product-market fit by allowing you to:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cstrong\u003eTest usability\u003c/strong\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can evaluate how your UX/UI design impacts your user flow and engagement, and how well your core functionality works. For example, how easy is it for users to search, find, select, compare, checkout, and fulfil their transactions on your platform? You can use metrics such as drop-off points, user feedback, sign-ups, ratings, and reviews to measure usability.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eTest and refine the business model\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can experiment with different aspects of your business model, such as user segmentation, product segmentation, geographic focus, pricing strategy, etc. You can use metrics such as customer acquisition cost (CAC), customer lifetime value (LTV), gross margin, etc. to measure the viability and scalability of your business model.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eTest and refine the revenue model\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can test different ways of generating revenue from your platform, such as commissions, fees, subscriptions, advertising, etc. Use the \u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003eAARRR framework\u003c/a\u003e to define, track and analyse appropriate metrics. These include average order value (AOV), conversion rate, cart abandonment rate, retention rate, churn rate, etc. to measure the effectiveness and sustainability of your revenue model.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"align\":\"center\",\"id\":10225,\"width\":462,\"height\"
769:415,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter size-large is-resized\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/are-we-there-yet-how-to-measure-product-market-fit-in-marketplace-startups/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/11/image-1.png\" alt=\"How to measure product-market fit in marketplace startups\" class=\"wp-image-10225\" width=\"462\" height=\"415\"/\u003e\u003c/a\u003e\u003cfigcaption\u003eClick the image to learn more about selecting metrics to prove product-market fit for your marketplace startup.\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eIterate\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can add, adjust, and test features and functionality in an incremental manner based on user feedback and data analysis. You can also identify which features or functionality contribute to product-market fit and which ones do not.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat is the best technology approach for high-fidelity MVPs?\u003c/strong\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSince product-market fit validation, especially for online marketplaces, puts a big emphasis on optimal user flows and the user experience, as well as a process of incremental iteration, \u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/\"\u003ecustom marketplace development\u003c/a\u003e\u003c/strong\u003e, which can accommodate unique user flows and features, will always deliver superior outcomes.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eUnfortunately, taking shortcuts with an inflexible, unscalable one-size-fits-all turnkey solution will usually postpone, if not permanently block, your quest for product-market fit. We explain why in more detail in our article: \u003ca href=\"https://www.cobbleweb.co.uk/6-ways-turnkey-software-solutions-can-kill-your-marketplace-startup/\"\u003e6 ways turnkey software solutions can kill your marketplace startup\u003c/a\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eExamples of Successful Marketplaces that Used High-Fidelity MVPs to Establish Product-Market Fit\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/airbnb-case-study/\"\u003eAirbnb\u003c/a\u003e \u003c/strong\u003estarted as a simple website that allowed people to rent out their spare rooms or couches to travellers. They focused on testing their value proposition (affordable accommodation with local experiences) and their revenue model (charging a commission from both hosts and guests). They also iterated on their UX/UI design and functionality based on user feedback and data analysis. They eventually added features such as reviews, verification, insurance, etc. to increase trust and safety on their platform.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eUbe\u003c/strong\u003er launched as a mobile app that connected riders with drivers who had black cars or SUVs. They focused on testing their value proposition (convenient transportation with premium service) and their revenue model (charging a dynamic fare based on supply and demand). They only added additional features such as surge pricing and ratings after iterating on their UX/UI design and functionality based on user feedback and data analysis. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e \u003c/strong\u003e- a fast-growing event-ticketing marketplace - used detailed analysis of user behaviour and traffic acquisition to create special features for specific buyer and seller segments. The improved product-market fit resulted in a threefold increase in conversion rates.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"How to establish product-market fit for your online marketplace with a high-fidelity MVP","post_excerpt":"Learn what product-market fit is, why it is important for your online marketplace, and how a high-fidelity minimum viable product (MVP) can help you get there.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp","to_ping":"","pinged":"","post_modified":"2026-04-03 08:38:21","post_modified_gmt":"2026-04-03 07:38:21","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=8863","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":7980,"post_author":"1","post_date":"2022-02-24 19:52:05","post_date_gmt":"2022-02-24 19:52:05","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCongratulations! You managed to get your online marketplace concept off the ground. Your \u003ca href=\"https://www.cobbleweb.co.uk/ultimate-guide-to-minimum-viable-product-mvp/\"\u003eMVP\u003c/a\u003e platform has enticed sufficient numbers of buyers and sellers to transact on it to prove \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eproduct-market fit\u003c/a\u003e and establish a viable business model. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHowever, this does not yet mean that your platform has achieved long-term profitability or sustainability. For that you need to invest in \u003cstrong\u003esmart strategies\u003c/strong\u003e that can help you identify the right channels for growth. Only once you have established the right growth-channel mix (aka \u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003eproduct-channel fit\u003c/a\u003e), can you hit the gas to start scaling.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/X9wxiqRjYRRxyGJPJgWxKLxBw1SEkn4EgpKz4FjAE8Wpc4vwQ5gjJ2iJvzojWARB6fzNIa4ONwwe_KjdZyrEWU80hVwa7mqJ3nX6BwyuhDYhcrcFNFqsuoFzsJZS5y5cV9_rTfSJ\" alt=\"Online marketplace growth curve\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFortunately, past experience has supplied us with some broad guidelines on how to find those elusive growth channels. Since those who don't learn from history are doomed to repeat it, we've identified \u003cstrong\u003eseven pillars\u003c/strong\u003e or strategies on which to build \u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003e\u003cstrong\u003eproduct-channel fit\u003c/strong\u003e\u003c/a\u003e.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e1. Establish a growth culture\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYour team (and development partners) need to have a growth mindset to effectively identify and apply growth strategies. Here are a few ingredients to get them onboard.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eAccelerate the build-measure-learn loop\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eConstant iteration that improves a product or process based on user feedback is a key tenet of \u003ca href=\"http://theleanstartup.com/\"\u003eLean Startup\u003c/a\u003e methodology. While it is initially used to establish product-market fit, the\u0026nbsp; build-measure-learn feedback loop should also inform your search for ideal growth strategies.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eBuild a data pipeline\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eToo many marketplace entrepreneurs only focu
769s on building transactional infrastructure at the expense of analytical infrastructure. The fact is, your team needs data to analyse the effectiveness of their growth experiments. Data segmentation is particularly useful for targeted marketing campaigns.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, for example, uses tools like \u003ca href=\"https://snowplowanalytics.com/\"\u003eSnowplow\u003c/a\u003e and Amazon Kinesis to track specific user events, such as which product categories were viewed or which sellers were added to wish lists. This helps them to create more personalised ads, which have increased engagement threefold.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eIdentify the right metrics for growth\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFocusing on the wrong metrics is a sure-fire way to get your growth strategies wrong. The \u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003eAARRR framework\u003c/a\u003e provides a reference point for metrics at each stage of the marketing funnel: Acquisition, Activation, Retention, Referral, and Revenue.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThese metrics will vary depending on your business model, but there are some common ones that should be tracked at the growth stage:\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eGross merchandise volume\u003c/strong\u003e (GMV) is the total sales value of products or services sold on your marketplace over a specified period. It can be segmented to compare the performance of customer acquisition channels or product ranges.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAverage order value\u003c/strong\u003e (AOV) is calculated by dividing GMV by the number of transactions.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTake rate\u003c/strong\u003e is calculated by dividing revenue by GMV (where revenue is the income earned by your platform in the form of commissions, subscriptions, advertising etc.).\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCustomer acquisition cost\u003c/strong\u003e (CAC) is the amount spent to attract and onboard new buyers and sellers.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMonthly active users\u003c/strong\u003e (MAU) measures how many unique buyers interacted with your sellersâ products or services in a month.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eNet Promoter Score\u003c/strong\u003e (NPS) measures user satisfaction by subtracting detractors from promoters.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eChurn rate\u003c/strong\u003e tracks how well your marketplace retains users. Calculate it by subtracting the number of customers at the end of the month from the number of customers at the beginning of the month and divi
769ding by the number of customers at the beginning of the month.\u003c/li\u003e\u003cli\u003e\u003ca href=\"https://www.cobbleweb.co.uk/measure-grow-marketplace-liquidity/\"\u003e\u003cstrong\u003eLiquidity\u003c/strong\u003e\u003c/a\u003e gauges a sellerâs chances of making a sale or a buyerâs odds of finding the right product or service.\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/q2nKWOwEqkTzp_IwuXLBvCxKC3WoBuW410BOc4Ci5rZHjpWc1BnkaeJ38yg6dcNK-vaQeB5uCb9UOoKy-IpdcmgI0kNuM3Es7uyXd9lTKCX0sq_p_Rs5Dr4W8QGbmxx3la8dCoRJ\" alt=\"AARRR Pirate Metrics\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003ePut a growth team together\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCross-functional teams that leverages different types of expertise is a good catalyst for growth. Potential roles in a growth team include product managers, sales experts, marketing strategists, and business analysts.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eNot all growth is a good thing\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eScaling too early or too broadly can backfire if your infrastructure or user flows canât handle the traffic effectively. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":11239,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2025/09/image-2.png\" alt=\"The defunct Laurel \u0026amp; Wolf site\" class=\"wp-image-11239\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://businessofhome.com/articles/the-unraveling-of-laurel-wolf\"\u003eLaurel \u0026amp; Wolf\u003c/a\u003e, a marketplace that connected customers with interior designers, learned this lesson when they had to close down after burning through $25.5 million in funding. Lack of quality control and badly designed user flows destroyed the platform's reputation despite millions spent on marketing.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eThe bottomline\u003c/strong\u003e â it is easier to fix holes in your business model by applying growth strategies in a granular manner. In other words, incremental growth is key to sustainability. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e2. Minimise \u003ca href=\"https://www.cobbleweb.co.uk/how-to-prevent-platform-leakage-in-your-online-marketplace/\"\u003eplatform leakage\u003c/a\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eDriving traffic and engagement means nothing if buyers and sellers transact off platform. Marketplaces that own the transaction flow are better able to grow profitability and sustainability.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eManaged marketplaces take more control of the transaction process to ensure enhanced matchmaking and client satisfaction. Thatâs why new generation delivery platforms like Uber Eats and Deliveroo manage deliveries themselves instead of outsourcing to freelance drivers.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOther ways to manage the marketplace transaction flow include background checks, verification and customer service.These additional services seek to remove points of friction, such as building trust and streamlining fulfilment. In this way \u003cem\u003eFulfillment by Amazon\u003c/em\u003e takes care of logistics and warehousing, while luxury goods marketplace, Farfetch, verifies and guarantees the authenticity of products.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eB2B marketplaces offer increased opportunities to manage the transaction flow due to the complex nature of B2B procurement. CobbleWeb collaborated with \u003ca href=\"https://www.cobbleweb.co.uk/projects/atos-marketplace-case-study/\"\u003eAtos,\u003c/a\u003e an IT multinational, to build a project management dashboard that streamlines the procurement process for a B2B service marketplace.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAlthough managed marketplaces are often able to charge higher take rates, there is a risk that taking over too much of the transactions process destroys network effects, since thereâs no interaction between buyers and sellers. Property marketplace Opendoor is a good example of such a sce
769nario.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about \u003cstrong\u003epreventing platform leakage\u003c/strong\u003e in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":7441,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-prevent-platform-leakage-in-your-online-marketplace/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/Featured-image-How-to-prevent-platform-leakage-in-your-online-marketplace-36845-1024x576.jpg\" alt=\"How to prevent platform leakage in your online marketplace\" class=\"wp-image-7441\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote {\"className\":\"is-style-default\"} --\u003e\n\u003cfigure class=\"wp-block-pullquote is-style-default\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-prevent-platform-leakage-in-your-online-marketplace/\"\u003eHow to prevent platform leakage in your online marketplace\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e3. Create more value for users\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOnce your marketplace has established product-market fit, it is time to expand its value offering with an enhanced feature set. In contrast to the minimalist approach of the initial design phase, nowâs the time to experiment with bells and whistles. The greater your \u003cstrong\u003eunique selling proposition\u003c/strong\u003e, the higher the likelihood of building \u003ca href=\"https://www.cobbleweb.co.uk/10-ways-to-create-competitive-advantages-for-your-online-marketplace/\"\u003edefensive moats\u003c/a\u003e against competitors.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eArt marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, added flexible last-mile delivery options so that sellers could take advantage of lower shipping fees and bespoke packaging. This increased their conversion rate immediately.\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/remoovaz-marketplace-case-study/\"\u003eRemoovaz\u003c/a\u003e, a marketplace for home removal service providers, created an inventory calculator to make it easier for buyers to choose the right size moving van. Event ticket marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e, launched a seller dashboard that allows its sellers to track sales volumes and other metrics on a granular level.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYour team should constantly be on the lookout for technology that can be leveraged for additional value. For example, using \u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003eStripe Connect\u003c/a\u003e to offer automated VAT and other tax management.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e4. Ignite the virtuous cycle\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe virtuous cycle is a positive feedback loop that kicks in when a growing number of quality sellers (and their listings) attracts more buyers, which in turn incentivises more sellers to join the marketplace.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTo do this, focus energy and resources on those areas that are working well: geographies, audience segments, price points, and user behaviour. \u003cstrong\u003eDo things that donât scale\u003c/strong\u003e to create momentum, then automate. A famous example is when Airbnbâs foun
769ders rented a professional photographer to take high-quality images of host properties to test if it would boost conversion rates. Once their assumption was proven they started offering a more scalable paid-for photography service on the platform.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/WNBL938nqTix6TG9Bv7dCrTlYonOnXyy7PIHwKvkQ9FuWzurJb_yW7srZUM2T7BHO6Zdy8UrH2dipPZ23ieedLF_s3ppidqlfgs1cp-sdvGtvloeRLKK3s6of2JVlQIje2tY_oE8\" alt=\"Airbnb photography growth hack\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eSeller segmentation\u003c/strong\u003e promotes growth through quality, not quantity. \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanpass\u003c/a\u003e, for instance, uses Trusted Seller status to reward sellers that maintain minimum service levels. This strategy requires that seller personas are refined based on certain metrics. Example seller metrics include cohort analysis (e.g. percentage of sellers still active after one year) and\u0026nbsp; concentration (percentage of revenue generated by the top 10% of sellers).\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e5. Leverage data-driven marketing\u0026nbsp;\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs we mentioned earlier, you need data to effectively reach your target audience. We've given the example of \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e which collects and analyses relevant touchpoints in their user journeys. This has enabled their marketing team to increase user engagement through better personalisation of their ad campaigns.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAbandonment metrics can be especially useful. Refine the data by requesting direct feedback on why users have left your platform. This can be complemented by sending special promotions to those who haven't used your platform in a while.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/crm-integration/\"\u003eCustomer relationship management\u003c/a\u003e software like Hubspot and Salesforce, which can be integrated into your marketplace database, is usually a good starting point for data collection, audience segmentation and \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/marketing-automation/\"\u003eautomation of marketing campaigns\u003c/a\u003e. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/activecampaign/\"\u003eActiveCampaign\u003c/a\u003e, which calls itself a 'customer experience automation platform', goes a step further with its omnichannel approach that offers automated workflows across all marketing channels: email, SMS, landing pages, social, and chat.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about \u003cstrong\u003eleveraging data analytics\u003c/strong\u003e in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":10551,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/leverage-data-analytics-to-grow-your-online-marketplace/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/12/Leverage-data-analytics-for-marketplace-growth-1024x559.jpg\" alt=\"Leverage data analytics for marketplace growth\" class=\"wp-image-10551\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/leverage-data-analytics-to-grow-your-online-marketplace/\"\u003eLeverage data analytics to grow your online marketplace\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eChoose the right marketing channels\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eData should also inform your choice of marketing channels, especially in terms of return-on-investment, scalability and relevance.\u0026nbsp; Traditional outbound marketing (billboards, radio, TV, cold calling, trade shows) follows a
769shotgun approach that is expensive to scale and difficult to gauge the effectiveness of. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn contrast, inbound marketing (online content, SEO, SEM, social media) utilises data to target specific audiences when and where they are looking for a solution. It is also highly measurable; each part of an inbound marketing strategy can be linked to a trackable metric, e.g. site visitors, landing page conversion rate, and keyword rankings.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:quote {\"className\":\"is-style-large\"} --\u003e\n\u003cblockquote class=\"wp-block-quote is-style-large\"\u003e\u003cp\u003e\u003cem\u003eContent marketing generates over three times as many leads as outbound marketing and costs 62% less. \u003c/em\u003e\u003c/p\u003e\u003ccite\u003e\u003ca href=\"https://www.demandmetric.com/content/content-marketing-infographic\"\u003e\u003cem\u003eDemand Metric\u003c/em\u003e\u003c/a\u003e\u003c/cite\u003e\u003c/blockquote\u003e\n\u003c!-- /wp:quote --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e44% of buyers consume three to five pieces of content before engaging with a seller. It thus makes sense that content should take centre stage in your inbound marketing strategy. Everything else - SEO, SEM and social media - should support its distribution, accessibility and visibility.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eContent can be owned media such as blogs, landing pages, videos, newsletters, webinars and case studies; paid media such Google search ads or earned media such as reviews.\u0026nbsp;Referrals and user generated content like reviews are especially effective. People trust product reviews and referrals from other buyers far more than company-produced marketing material.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSometimes content generation at scale requires a bit of growth hacking. Case in point - new subscription box marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study/\"\u003eThe Box Hut\u003c/a\u003e, solved their lack of customer reviews by importing their merchantsâ Google reviews via an API and their Google Place IDs.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/vqjNcF2WapppndRfZLyQhNjeEGXOlnHTr9QlCC6VpAtWZ2OBW3vzji12VimjdVqGh-POxsILTJ20F_LJUeMPHkLFvnV9BKHrlv4NnN-tyev6xd-prBc_nQp4xeBtnYq3TBjBtW5K\" alt=\"The Box Hut Google review API\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eFrom product marketing to growth hacking\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eApplying the wrong type of marketing at different stages of your marketplaceâs evolution can result in below-par outcomes such as low retention rates. Product marketing is most useful in the stage between development and establishing product-market fit. Growth marketing, and its subset, growth hacking, should be applied after product-market fit has been achieved.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eProduct marketing\u003c/strong\u003e focuses on:\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003ePlanning the go-to-market strategy\u003c/li\u003e\u003cli\u003eEstablishing the platformâs value proposition\u003c/li\u003e\u003cli\u003eDefining the target audience as well as buyer and seller personas\u003c/li\u003e\u003cli\u003eIdentifying user needs and pain points\u003c/li\u003e\u003cli\u003eEducating users on how the platform works\u0026nbsp;\u003c/li\u003e\u003cli\u003eUsing customer feedback to improve the platform\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe best way to increase revenue and profitability at the growth stage is through experimentation. \u003cstrong\u003eGrowth marketers\u003c/strong\u003e experiment with positioning, messaging, acquisition channels, pricing and other platform elements to improve user engagement and conversions. This is done by collecting and analysing user behaviour data such as which elements they click, which products they view or order, or how much time they spend on a landing page, as well as business metrics such as churn rate and monthly recurring revenue.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eExample\u
769003c/strong\u003e: We helped \u003ca href=\"https://www.cobbleweb.co.uk/projects/nestify-marketplace-case-study/\"\u003eNestify\u003c/a\u003eâs property management platform run such a campaign. It tracked landlord KPIs such as churn rates, monthly recurring revenue, customer lifetime value, and evaluated the revenue model in terms of management fees, cleaning fees, claims, and maintenance fees. The data collected helped us identify the most profitable cities and property types. As a result Nestify moved their marketing focus to big cities that generated higher profits.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eGrowth hacking\u003c/strong\u003e is a subset of growth marketing that prioritises one specific tactic, fast experimentation and rapid iteration. It often involves close collaboration between marketing, business and technical teams.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eExample\u003c/strong\u003e: We created a growth hack for \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e by tracking the effect of shipping costs on the conversion rate. It became apparent that conversion rates dropped when buyers wanted to purchase multiple artworks, due to the high cost of shipping each artwork individually. Conversion rates increased when the platform allowed artworks with the same dimensions to be shipped together.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eAirbnb ran a famous growth hack when they piggy-backed on Craigslistâs established traffic to drive more guests to the hosts on their own platform. Read how they did it \u003ca href=\"https://www.cobbleweb.co.uk/airbnb-case-study/#piggybacking-on-craigslist\"\u003ehere\u003c/a\u003e.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about \u003cstrong\u003emarketing strategies followed by successful marketplaces\u003c/strong\u003e in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":9964,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketing-strategies-followed-by-successful-marketplace-startups/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/09/Marketing-strategies-of-successful-marketplaces-S.jpg\" alt=\"Marketing strategies of successful marketplaces\" class=\"wp-image-9964\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketing-strategies-followed-by-successful-marketplace-startups/\"\u003eMarketing strategies followed by successful marketplace startups\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e6. Optimise the user experience\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eDuring your search for product-market fit you probably experimented with user flows to find the sweet spot for user onboarding, checkout and so forth. Now itâs time to optimise that user experience. There are two low-hanging fruit when it comes to \u003cstrong\u003eUX optimisation\u003c/strong\u003e: personalisation and performance.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003ePersonalisation\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:quote {\"className\":\"is-style-large\"} --\u003e\n\u003cblockquote class=\"wp-block-quote is-style-large\"\u003e\u003cp\u003e\u003cem\u003e60% of consumers are more likely to become repeat customers after a personalised retail experience \u003c/em\u003e\u003c/p\u003e\u003ccite\u003e\u003cem\u003e- \u003c/em\u003e\u003ca href=\"https://www.twilio.com/blog/announcing-the-state-of-personalization-2021\"\u003e\u003cem\u003eTwilio\u003c/em\u003e\u003c/a\u003e\u003c/cite\u003e\u003c/blockquote\u003e\n\u003c!-- /wp:quote --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA bespoke user experience in which product recommendations, special offers and other marketing content are tweaked based on an individual userâs data profile has become the norm on most successful marketplace platforms. User data can include on-platform behaviour (e.g. products viewed, purchase history, abandoned carts) and demographic data (e.g. gender, age, location).\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/ZFi3r3BOAEpOgsLq1EhgPaFlSbbJt-bq9AZ0S1xsyK8d0M05mqwF328iPIpnhmOEpYTVQmvpDsBAVB4KAVyvi2KEBrKkXfgbl8QQKG_LW7ZeMAAriBw26LaSQde7DCX-oS9mXrr8\" alt=\"Personalised discount offer on marketplace platform\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAn example of a special offer tailored to first-time visitors to a subscription box site.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn essence, it is about relevance - targeting the right person with the right message at the right time via the right channel. That relevance can be further enhanced by automation, mobile technology, AI and predictive algorithms.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eArt marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, uses AI technology and data points such as browser history, past orders, wish lists, and search queries to create personalised product recommendations for buyers. This approach has
769increased buyer engagement by helping them browse and discover new artworks.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/uoE7sxX98t1W8S3Cs0fA0sWXYFSLRltpDH1MtJ2srhuy2RJQvLATpmcwVIi86qqUuCEHY9iRXQNYAB_TuWWmXauJONYCAgPsXSJGvPizr3m76dK4Na6yc6on9aq7I_aNdwDwXomP\" alt=\"Personalised recommendations on Affordable Art Fair marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAffordable Art Fair also uses the \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/activecampaign/\"\u003eActiveCampaign\u003c/a\u003e marketing automation tool to create more personalised newsletters. User data such as location and buying profile are leveraged to segment users when they subscribe.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about marketplace UX design in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":4523,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-ux-design-is-key-to-online-marketplace-success/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2019/11/different-aspects-of-ux-design-1.jpg\" alt=\"different aspects of ux design\" class=\"wp-image-4523\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-ux-design-is-key-to-online-marketplace-success/\"\u003eWhy UX design is key to online marketplace success\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003ePerformance\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs they say in the movies, âyou had one jobâ. There are zillions of studies that show how slow-loading sites, dysfunctional features or sloppy user flows damage ecommerce revenue. Here is a recent one by Hubspot: \u003ca href=\"https://blog.hubspot.com/marketing/page-load-time-conversion-rates\"\u003e11 Website Page Load Time Statistics\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh5.googleusercontent.com/Ba7GTAxcnxlBPnAku8m3SEq7lVMT9V1mbBjx2eyABcZNfa-wukcuCTPbwUL0EGQVznMLEh4l5dqKopioRzlgGa9f-fiovErxV1uV7L4XDxrjcBPXEC76kPku4fMtNCx89-sax0Mi\" alt=\"You had one job\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf thereâs an ultimate low-hanging fruit for marketplace performance then it is to make sure page load, navigation (especially \u003ca href=\"https://www.cobbleweb.co.uk/optimise-your-marketplace-category-structure-for-stellar-growth/\"\u003ecategory structure\u003c/a\u003e), checkout and other features work seamlessly and lightning fast. Letâs look at some examples:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e used a turnkey Magento solution for the first iteration of their art marketplace. It proved to be almost impossible to scale, and the slow site speed hurt the UX as well as conversions. A revamped platform that uses the latest te
769chnologies, provides a much faster and user-friendly experience, which contributed to a 50% year-on-year revenue increase.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMany buyers get frustrated when they try to navigate a large marketplace with complex navigation features. Event-ticketing marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e,\u0026nbsp; made things easier for its users by implementing an autocomplete feature. It looks at the variables tied to each ticket or event and then customises the results for each user. The much sleeker user experience boosted onsite search volumes significantly.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/nd4EqnPBPDQl8ucnfy3Ywz1cs42BQgjSft1IuNGad3VC3agF-TokZWXQ-C76jLLH0qVn9-qC_fwvbx2kfoF78LoFUj8n23vJNFlwGY65f0TCG0b9Q0MOoHiT_y_WfETI_hjfCl_m\" alt=\"Autocomplete feature on Fanpass marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about building a scalable infrastructure in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":9321,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/07/Scale-MP-infrastructure-1024x576.jpg\" alt=\"5 ways to set your marketplace infrastructure up for scalable growth\" class=\"wp-image-9321\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003e5 ways to set your marketplace infrastructure up for scalable growth\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e7. Refine your revenue strategy\u0026nbsp;\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eGrowth in marketplace revenue and profitability requires constant fine-tuning. Challenges like disintermediation and competition or opportunities such as new revenue streams and markets should be investigated on an ongoing basis.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOne of your first stops for analysis should be your \u003cstrong\u003epricing strategy\u003c/strong\u003e. Is there a good balance between the value your marketplace delivers and the cost of accessing that value? Overcharge and youâll haemorrhage users. Undercharge and your profitability will suffer.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eExperimenting with different \u003cstrong\u003epricing tiers\u003c/strong\u003e is a handy way to find that balance. User segmentation plays a big role in getting this right. Grocery marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/grosa-marketplace-case-study/\"\u003eGrosa\u003c/a\u003e, discovered that some shoppers prefer to buy in bulk. Once they allowed sellers to set separate pricing structures for wholesale goods, revenue jumped.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh5.googleusercontent.com/dxr4D4FxsZ0yMNS6DggWyvmBtFQs-_BphsmOEGXWeFd0bwlayggakRXBf4ZnNz7AO7dpJGbfkvCeaP-bDr2mk_1mX51Pd1DmMGD9PG3gUk7fCL2Lm27N7uIcJr19U1EEc5g9OHha\" alt=\"Bulk pricing option on Grosa marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobypark\u003c/a\u003e, a parking marketplace, implemented a new pricing system that mimics the yield management model used by airlines and hotels. It utilises various variables (e.g. location, special offers, duration, discounts, availability) to calculate optimal fees in real-time. It helped to push revenue up ten-fold.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/tJ309eyO5D6lNP6LXEafL23MPwJi-cUrTzc_J2WiTIJLCgU1XevkTth_8LfHXmqmbTColafUFyzvjTne3cRPkUhdpZp877bhvtuXDhVoSqSNHOLFLdV0t87ezYXg0ZBGgJ8NSdx-\" alt=\"Yield management pricing model on Mobypark marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWhen it comes to creating \u003cstrong\u003enew revenue streams \u003c/strong\u003eAmazon Advert
769ising stands out. The marketplace giant still makes most of its revenue out of selling goods, but its advertising services are growing rapidly, having overtaken its subscription services, which include Prime, in 2021, and delivering 7% of total revenue. The opportunity that presented itself was to leverage the massive traffic on its platforms which constitute the third largest search engine after Google and YouTube. Half of all online shopping searches start on Amazon.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSometimes itâs not unproductive revenue streams, but an inadequate business model that is at the root of a marketplaceâs sclerotic growth. That could be due to foundersâ \u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003econfusion between revenue and business model\u003c/a\u003e. It could also mean that it's time to start thinking about \u003ca href=\"https://www.cobbleweb.co.uk/adapt-or-die-cobbleweb-discusses-lean-startup-pivoting-on-bbc-radio/\"\u003epivoting\u003c/a\u003e your business model.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:separator --\u003e\n\u003chr class=\"wp-block-separator\"/\u003e\n\u003c!-- /wp:separator --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x26a0;\u0026#xfe0f; Once the foundation for post-PMF growth has been put into place, it's time to get granular with product-channel fit (PCF). Learn \u003cstrong\u003ehow to choose the right acquisition channels\u003c/strong\u003e for your marketplace in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":10584,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/12/PCF-3.png\" alt=\"product-channel fit for marketplaces\" class=\"wp-image-10584\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003eWhy marketplace startups need product-channel fit to scale\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e","post_title":"7 growth strategies to scale your online marketplace post product-market fit","post_excerpt":"How to identify and activate the right growth strategies or channels that will make your marketplace profitable and sustainable.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"7-growth-strategies-to-scale-your-online-marketplace-post-product-market-fit","to_ping":"","pinged":"","post_modified":"2026-04-03 08:21:46","post_modified_gmt":"2026-04-03 07:21:46","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=7980","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":8732,"post_author":"1","post_date":"2023-06-06 08:21:18","post_date_gmt":"2023-06-06 07:21:18","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWeâve previously written about the \u003ca href=\"https://www.cobbleweb.co.uk/6-ways-turnkey-software-solutions-can-kill-your-marketplace-startup/\"\u003epitfalls of using off-the-shelf templates\u003c/a\u003e to build complex platforms like online marketplaces. In particular, we highlighted how turkey solutions fail to adequately support multiple challenges of new marketplace concepts, in particular: user experience, user flows, scalability, shipping, APIs, and revenue streams. In fact, that post did such a good job of driving the point home that other \u003ca href=\"https://www.platformos.com/blog/post/the-6-pitfalls-of-turnkey-marketplace-solutions-you-can-avoid-by-building-on-platformos\"\u003esoftw
769are development companies\u003c/a\u003e have used it as a reference point.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn comparison, \u003ca href=\"https://www.cobbleweb.co.uk/\"\u003ecustom marketplace development\u003c/a\u003e offers, not only almost unlimited flexibility, functionality and scalability, but critical for success, a blueprint for \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-process/\"\u003emapping a path to product-market fit\u003c/a\u003e and identifying growth opportunities.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThat said,\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eOff-the-shelf marketplace builders do have some advantages\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eBudget friendly\u003c/strong\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf you have a limited budget for developing an online marketplace, off-the-shelf ecommerce software can be a cost-effective solution. These software solutions often come with a range of features and functionalities that can be customised to meet your business needs.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eLow skills threshold\u003c/strong\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf you don't have a team of developers or technical experts to build and maintain a custom ecommerce solution, off-the-shelf software can be a good option. These solutions typically come with support and documentation that can help you get up and running quickly.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eQuick implementation\u003c/strong\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf you need to launch your online marketplace quickly, off-the-shelf software can be a good choice. These solutions often have pre-built templates and integrations that can help you get started faster than building a custom solution from scratch.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe most important use cases for turnkey marketplace solutions\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSpeedy implementation and resource-friendliness by themselves are not necessarily enough reason to utilise a turnkey solution. As weâve pointed out, such a hasty decision may eventually lead down a dead-end that could result in just the opposite: wasted time and money.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs an example, one of our clients, \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, built the initial go-to-market version of their online art marketplace with Magento.\u0026nbsp; The resultant architecture was difficult to adapt, almost impossible to scale, and slow site speed hurt the UX, which necessitated a complete custom overhaul.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHowever, at the risk of contradicting ourselves, there are instances where custom development amounts to an overkill. This is especially true for novice marketplace entrepreneurs who havenât built anything yet, or who have gained very little traction or user feedback from badly implemented or overcomplicated \u003ca href=\"https://www.cobbleweb.co.uk/building-mvp-top-mistakes/\"\u003eMVPs\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e1. Test if there is a general need in the market\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe first priority of any aspiring marketplace entrepreneur should be to check\u0026nbsp; if there is in fact a problem that needs solving in their chosen target market. \u003cstrong\u003eDriving traffic to a landing page,\u003c/strong\u003e which is populated with the basic premise of your marketplace and a sign-up form, could indicate if there is interest from either side (buyers or sellers) in the market.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOther strategies include:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eKe
769yword research\u003c/strong\u003e: Using turnkey software, entrepreneurs can research the most commonly used keywords and search terms used on and off their site. This can help them understand if there is significant demand for their concept, and if there are already existing marketplaces targeting those keywords.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eSocial listening:\u003c/strong\u003e Turnkey software can be used to monitor social media channels for mentions of specific keywords or product categories related to the marketplace idea. This can help entrepreneurs understand what people are saying about existing marketplaces, identify potential gaps in the market, and gather feedback on what customers are looking for.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eSurveying:\u003c/strong\u003e Turnkey software can be used to create and distribute surveys to a target audience, to gather data and feedback on their needs and preferences. Surveys can be used to test the demand for a specific marketplace idea and understand what features and functionalities would be most important to customers.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIt is important though, not to confuse testing for a need in the market with validating assumptions about users in that market. The prior forms part of market research, while the latter works towards product-market fit, i.e. do users find your particular solution useful?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e2. Formulate and refine your value proposition\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOnline marketplace startups can leverage turnkey software in several ways to gain a better understanding of various market elements. The information gathered can then be used to make data-driven decisions about the new marketplaceâs value proposition.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list {\"ordered\":true} --\u003e\n\u003col\u003e\u003cli\u003e\u003cstrong\u003eMarket analysis\u003c/strong\u003e: Turnkey software can provide startups with access to data and analytics on their target market, including consumer behaviour, popular product categories, and regional trends. This information can be used to make informed decisions about which product categories and locations to focus on.\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list {\"ordered\":true,\"start\":2} --\u003e\n\u003col start=\"2\"\u003e\u003cli\u003e\u003cstrong\u003eA/B testing\u003c/strong\u003e: Turnkey software can enable startups to run A/B tests to evaluate different product categories or locations to determine which ones are most successful. This can help identify areas of the market with the greatest potential for growth and profitability.\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list {\"ordered\":true,\"start\":3} --\u003e\n\u003col start=\"3\"\u003e\u003cli\u003e\u003cstrong\u003eUser feedback\u003c/strong\u003e: ecommerce software often includes tools for gathering user feedback, such as surveys or ratings and reviews. Entrepreneurs can use this feedback to identify areas where customers are experiencing problems or frustrations with existing solutions, and use this information to create a better solution.\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list {\"ordered\":true,\"start\":4} --\u003e\n\u003col start=\"4\"\u003e\u003cli\u003e\u003cstrong\u003eTesting and experimentation:\u003c/strong\u003e plug-and-play marketplace software can enable entrepreneurs to quickly test and experiment with different marketplace concepts and features to see what resonates with their target audience. This can help identify potential problems and challenges that need to be solved before launching the go-to-market version.\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e3. Build user personas\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eUser feedback collected via turnkey software can also be used to create and segment user personas. Such an exercise will improve audience targeting and engagement once the actual MVP version of the marketplace is up and running.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSome of the main variables that can be used to build user personas for online marketplaces:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eDemographics\u003c/strong\u003e: This includes variables such as age, gender, income, education, and location. Understanding the demographic characteristics of users can help entrepreneurs tailor their online marketplace to specific groups of people.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eBehaviour patterns:\u003c/strong\u003e This includes variables such as the frequency of use, the types of products or services purchased, and the time of day that users are most active. Understanding these behaviour patterns can help entrepreneurs design a user experience that is tailored to the needs of their users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eGoals and motivations:\u003c/strong\u003e This includes variables such as the reasons why users use the online marketplace, their goals for using it, and the benefits they expect to receive. Understanding these motivations can help entrepreneurs design a marketplace that meets the needs and expectations of their users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003ePain points and challenges\u003c/strong\u003e: This includes variables such as the challenges users face when using the online marketplace, the pain points they experience, and the barriers they encounter. Understanding these pain points can help entrepreneurs design a marketplace that addresses these challenges and makes it easier for users to achieve their goals.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eCommunication preferences\u003c/strong\u003e: This includes variables such as the preferred methods of communication and the frequency of communication. Understanding these preferences can help entrepreneurs tailor their communication strategies to the needs of their users and ensure that they are receiving the information they need to use the marketplace effectively.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOur clients, \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e, a very successful event marketplace, tested their idea with a super smart and cost-effective strategy. They used competitor platforms such as Viagogo, Ticketbiz, and Gumtree to learn more about sellers and buyers of event tickets.This helped them target the right audience with their MVP version with rapid growth as a result.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eWhich type of turnkey software is best for testing your marketplace idea?\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThese days there are a bewildering array of platforms that offer off-the-shelf ecommerce templates for marketplace development, each with their own advantages and disadvantages. Your options include no-code platforms like Bubble or Webflow, low-code platforms like Shopify, general website builders with ecommerce plugins like WordPress with WooCommerce, and dedicated marketplace builders like Sharetribe and Mirakl.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe choice between them depends on the complexity of the online marketplace being developed, the customisation required, the available budget, and the technical skills of the development team.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eNote that there can also be big differences between the options within each category. For example, Sharetribe is a good option for entrepreneurs who want to quickly build and launch a basic online marketplace without requiring extensive technical skills. However, entrepreneurs who need more advanced customisation options or more complex features may find Mirakl a better option.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eHereâs a basic breakdown of the pros and cons of each category:\u003c/strong\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eNo-Code Platforms:\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePros:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eEasy to use, even for beginners\u003c/li\u003e\u003cli\u003eNo coding skills required\u003c/li\u003e\u003cli\u003eFast development and deployment\u003c/li\u003e\u003cli\u003eAffordable, as they often have low or no subscription fees\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCons:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eLimited customisation options\u003c/li\u003e\u003cli\u003eMay not be suitable for more complex marketplaces\u003c/li\u003e\u003cli\u003eLimited functionality compared to dedicated turnkey software\u003c/li\u003e\u003cli\u003eLimited support for custom integrations or extensions\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eLow-Code Platforms:\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePros:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eMore flexibility than no-code platforms\u003c/li\u003e\u003cli\u003eFaster development than traditional coding methods\u003c/li\u003e\u003cli\u003eCan integrate with custom code or third-party tools\u003c/li\u003e\u003cli\u003eMore affordable than dedicated marketplace builders\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCons:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eSteeper learning curve than no-code platforms\u003c/li\u003e\u003cli\u003eLimited customisation options compared to dedicated marketplace builders\u003c/li\u003e\u003cli\u003eLimited functionality compared to dedicated marketplace builders\u003c/li\u003e\u003cli\u003eMay require some coding skills or te
769chnical expertise\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eGeneral Website Builders with Ecommerce Plugins:\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePros:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eEasy to use, even for beginners\u003c/li\u003e\u003cli\u003eNo coding skills required\u003c/li\u003e\u003cli\u003eAffordable, with low or no subscription fees\u003c/li\u003e\u003cli\u003eCan create a basic online marketplace quickly\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCons:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eLimited functionality compared to dedicated marketplace builders\u003c/li\u003e\u003cli\u003eLimited customisation options\u003c/li\u003e\u003cli\u003eMay not be suitable for complex marketplaces\u003c/li\u003e\u003cli\u003eLimited support for custom integrations or extensions\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eDedicated Marketplace Builders:\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePros:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eExtensive functionality and customisation options\u003c/li\u003e\u003cli\u003eSupports custom integrations and extensions\u003c/li\u003e\u003cli\u003eSuitable for complex marketplaces\u003c/li\u003e\u003cli\u003eOften comes with dedicated customer support\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCons:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eHigher cost than no-code or low-code platforms\u003c/li\u003e\u003cli\u003eSteeper learning curve than no-code or low-code platforms\u003c/li\u003e\u003cli\u003eMay require more technical expertise\u003c/li\u003e\u003cli\u003eLonger development and deployment time\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eNext steps\u0026nbsp;\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBy using turnkey software to conduct market research, test the market, gather user feedback, and monitor marketplace metrics, marketplace entrepreneurs can identify any problems or issues in their chosen target market and develop solutions to address them. This can help increase the chances of marketplace success and long-term sustainability.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe next steps in that process would be to create a \u003ca href=\"https://www.cobbleweb.co.uk/design-test-mvp/\"\u003elow-fidelity MVP\u003c/a\u003e as part of the discovery phase of the custom development process.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"When should you use off-the-shelf ecommerce software for online marketplace development?","post_excerpt":"Find out when and why you should use off-the-shelf software solutions for your online marketplace idea.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"when-should-you-use-off-the-shelf-ecommerce-software-for-online-marketplace-development","to_ping":"","pinged":"","post_modified":"2026-04-03 08:56:41","post_modified_gmt":"2026-04-03 07:56:41","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=8732","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"tag_names":[{"id":32,"slug":"development-solutions","name":"development solutions"},{"id":202,"slug":"discovery","name":"discovery"},{"id":203,"slug":"minimum-viable-product","name":"minimum viable product"}
769,{"id":5,"slug":"mvp","name":"MVP"},{"id":206,"slug":"problem-solution-fit","name":"problem-solution fit"}],"category_names":[{"id":263,"name":"Launching your marketplace"}],"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/8839"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=8839"}],"version-history":[{"count":15,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/8839/revisions"}],"predecessor-version":[{"id":11224,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/8839/revisions/11224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media/8953"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=8839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/categories?post=8839"},{"taxonomy":"post_tag","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/tags?post=8839"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":8863,"date":"2023-12-08T14:08:00","date_gmt":"2023-12-08T14:08:00","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?p=8863"},"modified":"2026-04-03T08:38:21","modified_gmt":"2026-04-03T07:38:21","slug":"how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp","status":"publish","type":"post","link":"https://www.cobbleweb.co.uk/wp/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/","title":{"rendered":"How to establish product-market fit for your online marketplace with a high-fidelity MVP"},"content":{"rendered":"\n\u003cp\u003eIf you are building an online marketplace, you probably know that one of the most important goals is to achieve product-market fit. This means that your product meets the needs and expectations of your target market, and that you have a viable and scalable business model. But how do you get there?\u003c/p\u003e\n\n\n\n\u003cp\u003eIn this blog post, we will explain what product-market fit is, why it is important, and how you can use a high-fidelity minimum viable product (MVP) to test and validate your assumptions and hypotheses. We will also share some examples of successful marketplaces that used high-fidelity MVPs to establish product-market fit.\u003c/p\u003e\n\n\n\n\u003ch2\u003eWhat is Product-Market Fit?\u003c/h2\u003e\n\n\n\n\u003cp\u003eProduct-market fit is the degree to which a product satisfies a strong market demand. It is often considered as the first step towards building a successful and sustainable business. According to Marc Andreessen, the co-founder of Netscape and Andreessen Horowitz, product-market fit is \u0026#8220;the only thing that matters\u0026#8221; for startups.\u003c/p\u003e\n\n\n\n\u003cp\u003eProduct-market fit can be measured by various indicators, such as customer satisfaction, retention, referrals, revenue, growth, and profitability. However, there is no one-size-fits-all formula or metric to determine product-market fit. It depends on your specific product, market, and goals.\u003c/p\u003e\n\n\n\n\u003ch2\u003e\u003cstrong\u003eAt what stage of the business cycle should you start looking for product-market fit?\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eOne common question that entrepreneurs face is when to start looking for product-market fit. Should they do it before launching the product, after launching the product, or somewhere in between? The answer depends on the stage of the business cycle that the startup is in.\u003c/p\u003e\n\n\n\n\u003cp\u003eDuring the\u003cstrong\u003e discovery phase\u003c/strong\u003e the entrepreneur identifies a problem that needs to be solved, and comes up with a hypothesis for a possible solution. The goal of this phase is to find the problem-solution fit, which means that the proposed solution actually solves the problem for a specific target market. We have explained how to do this in our article: \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp//\"\u003eWhy marketplace startups should test problem-solution fit with a low-fidelity MVP\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eThe \u003cstrong\u003evalidation phase\u003c/strong\u003e is
769where the entrepreneur tests the hypothesis with real customers, and collects data on their behavior and feedback. The goal of this phase is to validate the product-market fit, which means that the product satisfies a strong market demand, and that customers are willing to pay for it.\u003c/p\u003e\n\n\n\n\u003cp\u003eUsually, at the beginning of the product-market validation phase, there is an existing platform with some user acquisition and engagement, but low conversion rates. This MVP may have started to generate some turnover, but does not yet have a viable business model.\u003c/p\u003e\n\n\n\n\u003cp\u003eBased on this framework, it is clear that looking for product-market fit should start in the validation phase, after finding the problem-solution fit in the discovery phase.\u003c/p\u003e\n\n\n\n\u003cp\u003eHowever, this does not mean that product-market fit is a one-time event that happens once and for all. Rather, it is an ongoing process that requires constant monitoring and adjustment, as customer needs and preferences may change over time, or as new competitors may enter the market.\u003c/p\u003e\n\n\n\n\u003ch2\u003e\u003cstrong\u003eWhy is Product-Market Fit Important?\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eProduct-market fit is important because it validates that you are solving a real problem for a large enough market, and that you have a competitive advantage over other solutions. It also helps you optimise your product development, marketing, and sales strategies, and allocate your resources more efficiently.\u003c/p\u003e\n\n\n\n\u003cp\u003eWithout product-market fit, you will likely struggle to acquire and retain customers, generate revenue, and grow your business. You may end up wasting time and money on building features or functionality that nobody wants or needs, or chasing after the wrong market segment or channel.\u003c/p\u003e\n\n\n\n\u003ch2\u003e\u003cstrong\u003eCommon product-market fit questions\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eTo achieve product-market fit, online marketplace entrepreneurs and product managers need to ask and answer some common questions, such as:\u003c/p\u003e\n\n\n\n\u003cul\u003e\u003cli\u003eHow much are users willing to pay?\u003c/li\u003e\u003cli\u003eAre there enough users willing to pay?\u003c/li\u003e\u003cli\u003eHow do users find and engage with your platform?\u003c/li\u003e\u003cli\u003eHow do users transact on your platform?\u003c/li\u003e\u003cli\u003eHow do you retain users?\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eThese questions help to define the value proposition, the competitive advantage, the marketing strategy, and the product development process of a marketplace project.\u003c/p\u003e\n\n\n\n\u003ch2\u003eHow to Achieve Product-Market Fit with a High-Fidelity MVP?\u003c/h2\u003e\n\n\n\n\u003cp\u003eA high-fidelity MVP is a version of your marketplace concept that has enough features and functionality to deliver value to your early adopters and test your core assumptions and hypotheses. It is not a fully-fledged product, but it is not a prototype or a mockup either. It is somewhere in between.\u003c/p\u003e\n\n\n\n\u003cp\u003eA high-fidelity MVP can help you achieve product-market fit by allowing you to:\u003c/p\u003e\n\n\n\n\u003ch3\u003e\u003cstrong\u003eTest usability\u003c/strong\u003e\u003c/h3\u003e\n\n\n\n\u003cp\u003eYou can evaluate how your UX/UI design impacts your user flow and engagement, and how well your core functionality works. For example, how easy is it for users to search, find, select, compare, checkout, and fulfil their transactions on your platform? You can use metrics such as drop-off points, user feedback, sign-ups, ratings, and reviews to measure usability.\u003c/p\u003e\n\n\n\n\u003ch3\u003eTest and refine the business model\u003c/h3\u003e\n\n\n\n\u003cp\u003eYou can experiment with different aspects of your business model, such as user segmentation, product segmentation, geographic focus, pricing strategy, etc. You can use metrics such as customer acquisition cost (CAC), customer lifetime value (LTV), gross margin, etc. to measure the viability and scalability of your business model.\u003c/p\u003e\n\n\n\n\u003ch3\u003eTest and refine the revenue model\u003c/h3\u003e\n\n\n\n\u003cp\u003eYou can test different ways of generating revenue from your platform, such as commissions, fees, subscriptions, advertising, etc. Use the \u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003eAARRR framework\u003c/a\u003e to define, track and analyse appropriate metrics. These include average order value (AOV), conversion rate, cart abandonment rate, retention rate, churn rate, etc. to measure the effectiveness and sustainability of your revenue model.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter size-large is-resized\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/are-we-there-yet-how-to-measure-product-market-fit-in-marketplace-startups/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/11/image-1.png\" alt=\"How to measure product-market fit in marketplace startups\" class=\"wp-image-10225\" width=\"462\" height=\"415\" srcset=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/11/image-1.png 462w, https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/11/image-1-300x269.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" /\u003e\u003c/a\u003e\u003cfigcaption\u003eClick the image to learn more about selecting metrics to prove product-market fit for your marketplace startup.\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch3\u003eIterate\u003c/h3\u003e\n\n\n\n\u003cp\u003eYou can add, adjust, and test features and functionality in an incremental manner based on user feedback and data analysis. You can also identify which features or functionality contribute to product-market fit and which ones do not.\u003c/p\u003e\n\n\n\n\u003ch2\u003e\u003cstrong\u003eWhat is the best technology approach for high-fidelity MVPs?\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eSince product-market fit validation, especially for online marketplaces, puts a big emphasis on optimal user flows and the user experience, as well as a process of incremental iteration, \u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/\"\u003ecustom marketplace development\u003c/a\u003e\u003c/strong\u003e, which can accommodate unique user flows and features, will always deliver superior outcomes.\u003c/p\u003e\n\n\n\n\u003cp\u003eUnfortunately, taking shortcuts with an inflexible, unscalable one-size-fits-all turnkey solution will usually postpone, if not permanently block, your quest for product-market fit. We explain why in more detail in our article: \u003ca href=\"https://www.cobbleweb.co.uk/6-ways-turnkey-software-solutions-can-kill-your-marketplace-startup/\"\u003e6 ways turnkey software solutions can kill your marketplace startup\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch2\u003eExamples of Successful Marketplaces that Used High-Fidelity MVPs to Establish Product-Market Fit\u003c/h2\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/airbnb-case-study/\"\u003eAirbnb\u003c/a\u003e \u003c/strong\u003estarted as a simple website that allowed people to rent out their spare rooms or couches to travellers. They focu
769sed on testing their value proposition (affordable accommodation with local experiences) and their revenue model (charging a commission from both hosts and guests). They also iterated on their UX/UI design and functionality based on user feedback and data analysis. They eventually added features such as reviews, verification, insurance, etc. to increase trust and safety on their platform.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eUbe\u003c/strong\u003er launched as a mobile app that connected riders with drivers who had black cars or SUVs. They focused on testing their value proposition (convenient transportation with premium service) and their revenue model (charging a dynamic fare based on supply and demand). They only added additional features such as surge pricing and ratings after iterating on their UX/UI design and functionality based on user feedback and data analysis. \u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e \u003c/strong\u003e\u0026#8211; a fast-growing event-ticketing marketplace \u0026#8211; used detailed analysis of user behaviour and traffic acquisition to create special features for specific buyer and seller segments. The improved product-market fit resulted in a threefold increase in conversion rates.\u003c/p\u003e\n","protected":false},"excerpt":{"rendered":"Learn what product-market fit is, why it is important for your online marketplace, and how a high-fidelity minimum viable product (MVP) can help you get there.","protected":false},"author":1,"featured_media":8949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[263],"tags":[5,130],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Learn what product-market fit is, why it is important for your online marketplace, and how a high-fidelity minimum viable product (MVP) can help you get there.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"How to establish product-market fit for your online marketplace with a high-fidelity MVP - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Learn what product-market fit is, why it is important for your online marketplace, and how a high-fidelity minimum viable product (MVP) can help you get there.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:published_time\" content=\"2023-12-08T14:08:00+00:00\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2026-04-03T07:38:21+00:00\" /\u003e\n\u003cmeta property=\"og:image\" content=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/12/find-product-market-fit-with-a-high-fidelity-MVP.png\" /\u003e\n\t\u003cmeta property=\"og:image:width\" content=\"1200\" /\u003e\n\t\u003cmeta property=\"og:image:height\" content=\"675\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cmeta name=\"twitter:label1\" content=\"Est. reading time\"\u003e\n\t\u003cmeta name=\"twitter:data1\" content=\"6 minutes\"\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Marketplace startups, which have to balance the needs of both buyers and sellers, are faced with increased complexity when it comes to figuring out if they have actually reached product-market fit. We unravel some of that complexity with this overview of the key metrics, tools, and pitfalls of measuring product-market fit in marketplace startups.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIt happens to approximately 9 out of 10 startup foun
769ders. They have a product or service that they believe will make a difference, that will provide a solution to a problem that their consumer base is actively grappling with. The market research looks promising. The solution is inspired. The funders are enthusiastic. And then ⦠silence. The kind of silence every entrepreneur dreads.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis happened to Michal Bohanes with his first startup, \u003ca href=\"https://medium.com/indian-thoughts/seven-lessons-i-learned-from-the-failure-of-my-first-startup-dinnr-c166d1cfb8b8\"\u003e\u003cstrong\u003eDinnr\u003c/strong\u003e\u003c/a\u003e. The idea was clever: an ad-hoc, same day ingredient delivery service. All customers had to do was select a recipe on the Dinnr website, and they would get a delivery with everything they needed to cook it at home, all the items pre-measured with printed instructions. Michal envisioned and positioned this as a great solution for special occasions like birthdays or anniversaries, which could now be celebrated with a lovingly cooked meal at home, instead of in a restaurant.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWhy didnât it work? Because Michalâs target market actually liked going to restaurants. They liked the \u003cem\u003eidea\u003c/em\u003e of cooking at home - which is why they skewed Michalâs market research in surveys - but when the time came to start chopping the onions and turn on the stove, it just seemed so much easier to pick up the phone and make a reservation.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAfter 18 months, Dinnr finally shut its doors, and Michal learned probably the most important lesson any startup founder can learn: not every problem needs a solution.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eProduct-market fit, but for marketplaces\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor any startup, product-market fit is one of the most critical milestones. It's the moment when a product or service proves to meet market demand, resonating strongly with users and generating consistent traction. But for marketplace startups, PMF isnât just a milestone; itâs the core validation that the business has found a way to create, capture, and sustain value between two distinct groups, typically buyers and sellers.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWhile PMF is challenging to achieve across all sectors, itâs particularly nuanced in marketplace businesses, which have to master the complex balance of supply and demand and nurture both sides simultaneously. Achieving PMF signals a marketplace model is on a path to scalable, sustainable growth. It means that customers not only need but also want the marketplace's unique solution, and theyâre willing to return and pay for it.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://s3-us-west-2.amazonaws.com/cbi-content/research-reports/The-20-Reasons-Startups-Fail.pdf\"\u003eresearch\u003c/a\u003e, \u003cstrong\u003e42% of startups fail because they never reach PMF\u003c/strong\u003e, often jumping into growth stages without solid evidence of sustainable demand. Without PMF, scaling too early can lead to significant losses as the startup hasnât yet nailed down what keeps customers coming back, or acquired the predictable growth patterns that investors and founders seek.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXfr6z1zFR0ZTpRQuMRLb4JAkLeb2uCLFqzjKPK1i4c2QD1OrQwGQ7pKPXRqnz7lj7F4PoHrC5oe0-kDT03deCJ0N_aquQCxzBBD6B4FkMLSSW7QOoh9ndHAiC0C0UGSCwoh5ko?ke
769y=ChsPaYiXbJ8ra8W2vfn4azCy\" alt=\"Top 20 reasons startups fail according to CB Insights\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor marketplace startups, PMF validation means a scalable business model that wonât just grow, but has the potential to create a robust competitive moat. However, measuring PMF in marketplace models can be tricky; after all, these are businesses that require a unique balance of supply, demand, and engagement across diverse user segments.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYour first step will be to create a \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003ehigh-fidelity MVP\u003c/a\u003e with enough features and functionality to test your core assumptions about buyers and sellers. Once that is in place, you can define and track relevant PMF metrics.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eHow do you know that your marketplace has reached product-market fit?\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou would think the obvious answer to this question would be âbecause things are working and people are interacting with my marketplaceâ. But there are reasons why your marketplace startup could see initial success, despite the fact that you havenât really achieved product-market fit.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePerhaps youâve lured in an influx of sellers because you spent half your runway on \u003ca href=\"https://fourweekmba.com/shotgun-marketing/\"\u003eshotgun marketing\u003c/a\u003e. Or maybe you are baiting buyers to your marketplace with a limited-time-only promotional offer. Thereâs also novelty bias to consider - most people love trying something new simply because itâs new. Either way, after an initial flurry of activity, you might encounter doldrums and wonder why.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003ePMF is elusive\u003c/strong\u003e. Instead of a single metric, it is a combination of several key indicators that prove users genuinely value and engage with the platform. Letâs dive into the specific PMF metrics and signals that help define marketplace product-market fit.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e1. Viability metrics\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eViability is at the heart of achieving product-market fit for any marketplace, though what defines viability can vary. In essence, itâs about proving that the marketplace can financially sustain itself, provide real value to both buyers and sellers, and grow without losing momentum or engagement.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor many marketplaces, simply hitting breakeven is a promising early milestone. A B2C retail marketplace like \u003cstrong\u003eEtsy\u003c/strong\u003e, for instance, started with a focus on handmade goods, honing in on highly engaged communities and tracking repeat purchases. This niche focus allowed Etsy to confirm strong demand, laying a foundation for broader growth.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn the public sector, government-to-business (G2B) platforms look at viability a bit differently, prioritising cost-efficiency and service utility. For example, the platform that the CobbleWeb team built for \u003ca href=\"https://www.cobbleweb.co.uk/projects/atos-marketplace-case-study/\"\u003e\u003cstrong\u003eAtos\u003c/strong\u003e\u003c/a\u003e measures viability by cost per unit served, emphasising efficiency over profit.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor marketplaces that connect customers with service providers - like \u003cstrong\u003eThumbtack\u003c/strong\u003e - viability is measured through metrics like booking volume and provider retention. Thumbtack validated its PMF by focu
769sing on reliable service providers and positive customer experiences, creating steady growth on both sides of the marketplace.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eB2B marketplaces like \u003cstrong\u003eAlibaba\u003c/strong\u003e, on the other hand, often rely on transaction size, customer retention, and recurring business. Alibabaâs focus on connecting Chinese manufacturers with global buyers allowed it to establish a solid user base and scale effectively.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eProjected viability\u003c/strong\u003e can also play a role, especially for models that can scale. \u003ca href=\"https://www.cobbleweb.co.uk/amazon-online-marketplace-case-study/\"\u003e\u003cstrong\u003eAmazon\u003c/strong\u003e\u003c/a\u003e's early success with books demonstrated that growth could be sustained and expanded across categories, all thanks to a scalable logistics network. In contrast, \u003cstrong\u003esocial networks\u003c/strong\u003e base their forecasts on user behaviour metrics and revenue per thousand users, since they usually monetize through advertising.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eItâs essential to base projections on relevant markets. Many startups stumble by assuming that success in one area will automatically carry over to others. If a marketplace relies heavily on a specific market, expanding to a new segment with different expectations can bring unexpected challenges. Even a strong core model can struggle if the overall market isnât large enough to support long-term growth.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e2. Additional PMF metrics and signals to look out for\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBeyond viability, there are additional metrics that can give a clearer view of product-market fit in marketplaces.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA helpful one is the \"\u003cstrong\u003eRule of 40\u003c/strong\u003e,\" a measure from the world of SaaS that says a companyâs revenue growth rate plus its profit margin should hit 40% or higher. This balance shows that growth and profitability are moving in sync - a good signal in a marketplace. For example, Airbnb expanded carefully into new cities with an eye on this metric to ensure its growth wouldnât undercut profitability.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAnother PMF indicator is the \u003cstrong\u003eLifetime Value\u003c/strong\u003e (LTV) to \u003cstrong\u003eCustomer Acquisition Cost\u003c/strong\u003e (CAC) ratio, which shows if revenue from a customer outweighs the cost to bring them in. A ratio of 3:1 or better is often a sweet spot. Uber applied this approach when entering new markets, tweaking strategies until this ratio proved the financial sustainability of each city launch.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eRetention\u003c/strong\u003e is also crucial, since it reveals customer satisfaction and loyalty. Uberâs high early retention suggested that frequent riders and drivers saw value in the platform. High retention often signals that users feel the marketplace is essential to their routine - and thatâs an essential indicator.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eNet Promoter Score\u003c/strong\u003e (NPS) measures how likely users are to recommend a service to others. A high NPS means users are not only satisfied but also willing to spread the word. Airbnb achieved a high NPS by focu
769sing on seamless experiences for hosts and guests, helping it grow through word-of-mouth and solidify PMF early on.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe â\u003cstrong\u003e40% test\u003c/strong\u003eâ (not to be confused with the Rule of 40) is another great gauge: it asks how many users would be âvery disappointedâ if the service went away. If at least 40% would be disappointed, thatâs a strong sign of PMF. Airbnb ran this test and found that a significant number of hosts and guests would indeed miss it, confirming the platform had become very important to them.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFinally,\u003cstrong\u003e \u003c/strong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/measure-grow-marketplace-liquidity/\"\u003e\u003cstrong\u003eliquidity\u003c/strong\u003e\u003c/a\u003e, or how well a marketplace matches supply and demand, often signals deepening PMF as a marketplace grows. Thumbtack measured this by tracking how quickly and accurately customers were matched with service providers. While liquidity might not be needed to hit early PMF, itâs critical as the marketplace scales, showing that the ecosystem is sustainable and self-sufficient.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e3. Variation by segment or feature\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAchieving PMF in a marketplace usually works best by starting small - focusing on a specific product, service, or customer segment - rather than trying to appeal to everyone right away. This lets startups fine-tune what they offer, build strong operations, and see if their service truly resonates in a manageable niche. Once PMF is solid in that first area, expansion becomes a much safer bet.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eJeff Bezos has emphasised the importance of starting narrow, saying that Amazonâs original business plan mentioned only books, with no immediate plans for other categories. This focus allowed Amazon to prove their model in a targeted segment and build a strong operational foundation. Only after achieving PMF in books did they expand into additional categories, gradually scaling their model in other areas.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026nbsp;PMF is often \u003cstrong\u003esegment-specific\u003c/strong\u003e, which means that what works in one area might not translate to another. For example, Thumbtack began by focusing on local service providers in a particular geographic area. As they expanded, they needed to check PMF all over again in new regions, since each market had its own quirks.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn some cases, PMF may even hinge on specific \u003cstrong\u003efeatures\u003c/strong\u003e. Success with one popular feature can reveal what users value, while lower engagement in other areas signals where adjustments are needed. Measuring PMF effectively in this instance means looking at feature adoption and revenue generated by each feature.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e4. PMF is not static â it can be deepened or lost\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTo complicate matters even further, PMF also isnât a one-time achievement; itâs something marketplaces need to actively maintain as customer expectations, competition, and market conditions shift. Keeping PMF strong means consistently tracking key metrics and staying responsive to changes in the landscape. Regularly measuring PMF is essential, as new competitors, shifting customer needs, or emerging user pain points can quickly impact relevance.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTake \u003cstrong\u003eGroupon\u003c/strong\u003e as an example. It hit early success with daily deals, but as similar platforms emerged and customer interest moved on, Grouponâs engagement dropped. While they tried to pivot into new areas, they couldnât recapture that initial success, highlighting the importance of adapting to hold onto PMF.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSome marketplaces strengthen their PMF by enhancing their core platform, adding features that directly address user needs or pain points. Thumbtack, for instance, introduced stronger service provider verification, creating more trust and satisfaction, which reinforced customer loyalty and gave the platform a solid advantage over competitors.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMaintaining PMF is a balancing act. It involves growing while regularly checking that fit with the market is still intact. In the early stages, PMF may need constant fine-tuning; later on, as growth accelerates, itâs more about scaling - but a sudden\u003cstrong\u003e increase in churn\u003c/strong\u003e or drop in engagement can signal the need to re-evaluate.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMetrics like retention rates and the size of your addressable market are invaluable for tracking PMF. If churn starts climbing, for instance, it might mean customer needs have changed or that a new competitor is offering something more appealing.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eTools for measuring product-market fit in marketplaces\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTo measure product-market fit effectively, marketplace startups can implement tools that offer insights into user behaviour, satisfaction, and growth.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/snowplow-analytics/\"\u003eSnowplow Analytics\u003c/a\u003e\u003c/strong\u003e, for instance, tracks user visits, transactions, and retention rates, providing valuable data on customer habits that can help predict PMF. Survey and voice-of-the-customer platforms like UserVoice or Qualaroo capture customer feedback and measure metrics like NPS that help gauge satisfaction and the marketplaceâs overall value to its users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":10205,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/11/image-1024x472.png\" alt=\"Qualaroo user feedback software\" class=\"wp-image-10205\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eCommon pitfalls in measuring product-market fit in marketplaces\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eReaching product-market fit is tough, and measuring it can be even tougher.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA common milestone for PMF is \u003cstrong\u003e$1 million in annual recurring revenue\u003c/strong\u003e (ARR), but hitting that number doesnât guarantee true PMF. Sustainable PMF goes beyond revenue - it's about ongoing customer engagement, loyalty, and profitability in each segment. Many startups reach $1M ARR in one niche but struggle to achieve the same success elsewhere if new segments have different demands or cost structures.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAnother pitfall when assessing PMF in a marketplace - especially one with multiple product lines or services - is looking at things \u003cstrong\u003etoo broadly\u003c/strong\u003e. While it might seem like the marketplace is thriving overall, PMF can vary a lot between different categories and user segments. For instance, a general goods marketplace might have great PMF for electronics with tech-savvy customers, but home goods or fashion might not be hitting the mark as well.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eInstead of focusing on PMF at the company or regional level, itâs crucial to dig deeper and look at individual segments. This more targeted view helps highlight which areas are really resonating with users and which may need more work. By examining PMF for each category, a marketplace can avoid the trap of assuming broad appeal and can put resources where theyâll make the biggest impact, enhancing areas that have strong fit and rethinking the ones that donât.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eItâs important not to confuse a visibility problem for lack of PMF. \u003cstrong\u003eOpenTable\u003c/strong\u003e faced this initially - they had great PMF in some restaurant segments but struggled to grow because their \u003ca href=\"https://www.cobbleweb.co.uk/marketing-strategies-followed-by-successful-marketplace-startups/\"\u003emarketing\u003c/a\u003e didnât reach enough users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eKnow when to pivot or throw in the towel\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSometimes, even with best efforts, a marketplace struggles to achieve product-market fit. Knowing when to pause, \u003ca href=\"https://www.cobbleweb.co.uk/pivoting-startup-business-purpose/\"\u003epivot\u003c/a\u003e, or even step back can prevent resource drain and open up new avenues.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf PMF remains elusive after several iterations, it may be time to reassess your approach. First, ensure youâve achieved \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003eproblem-solution fit\u003c/a\u003e: is your marketplace truly addressing the core needs of your users? If liquidity - your platform's ability to facilitate transactions - is lacking, take a step back, connect with your users, and dig into any gaps in your value proposition or business model. Testing small adju
769stments here can often yield valuable insights before scaling efforts.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eGroupon\u003c/strong\u003e initially launched as \u003cem\u003eThe Point\u003c/em\u003e, a platform designed to mobilise collective action for social causes, but it struggled to gain traction. The founders noticed that a feature allowing users to pool resources for group discounts was much more popular. This realisation led them to pivot toward a daily deals marketplace, focusing on offering discounts for local goods and services. This pivot resonated with both consumers looking for deals and businesses aiming to attract new customers. As a result, Groupon scaled rapidly and became a household name in the daily deals industry, eventually reaching a valuation of over $16 billion at its peakâ\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePivoting doesnât always mean a complete overhaul; it might involve experimenting with a new market or targeting a different audience. Groupon, for example, later on struggled to keep users engaged with its âdaily dealsâ model, but instead of abandoning the market, they implemented a broader e-commerce focus.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn other cases, businesses may decide that a full exit is the best choice, as fashion marketplace, \u003cstrong\u003eZando\u003c/strong\u003e, a Jumia subsidiary, did when competition and execution challenges proved too high. Although deciding to step back can feel like a setback, recognizing market limitations early can ultimately free resources to explore new, more promising opportunities.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh7-rt.googleusercontent.com/docsz/AD_4nXd8gg9Rf1vw_1FvCm57xtjjxNDeZHuEqM9aIdL9fWDNDy-qYPt1i-3kdlFWOZEyQGmVUrY9kPqTK_teZR2qS7glQ9t3jmOVwBwhl9MBJMgS89Phakepk9QWj1OoetXyEJJu5in76Q?key=ChsPaYiXbJ8ra8W2vfn4azCy\" alt=\"Zando.co.za closing down sale due to lack of PMF\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe road is long, but the destination is worth it\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAchieving and deepening product-market fit is an ongoing journey that takes careful planning, evaluation, and a steady focus on what makes your marketplace valuable. For marketplace startups, the challenge is twofold: they need to create PMF for both buyers and sellers. That means keeping an eye on overall viability as well as tracking granular metrics like user engagement, retention rates, or average order value at the category or product level.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"Are we there yet? How to measure product-market fit in marketplace startups","post_excerpt":" A comprehensive overview of the key metrics, tools, and pitfalls of measuring product-market fit in marketplace startups.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"are-we-there-yet-how-to-measure-product-market-fit-in-marketplace-startups","to_ping":"","pinged":"","post_modified":"2026-04-03 08:02:47","post_modified_gmt":"2026-04-03 07:02:47","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=10193","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":8839,"post_author":"1","post_date":"2023-10-19 13:13:03","post_date_gmt":"2023-10-19 12:13:03","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf you are building an online marketplace, you might have heard of the term MVP, or minimum viable product. An MVP is a version of your product that has the minimum features needed to test your core value proposition with real customers.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBut before you rush off to build a fully-functional \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003ehigh-fidelity MVP\u003c/a\u003e, itâs important to first find out if thereâs a real problem in y
769our chosen market and whether customers are willing to use and pay for your solution. The best way to validate this \u003cstrong\u003eproblem-solution fit\u003c/strong\u003e is with a low-fidelity MVP as part of the discovery phase.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn this blog post, we will explain what a low-fidelity MVP is, why it is useful in the discovery phase of marketplace development, and how to create one.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eDefinition of a low-fidelity MVP\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA low-fidelity MVP is a simple and cheap way to test your assumptions about your product and market. It does not have to be a fully functional product, but rather a prototype, a mockup, or even a landing page that shows the main value proposition of your product. The goal of a low-fidelity MVP is to get feedback from potential customers as quickly and cheaply as possible, without spending too much time and money on development.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe discovery phase in marketplace development\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe first stage of building an online marketplace is known as the discovery phase, where you identify and validate the problem you are solving, the market you are targeting, and the solution you are offering. On a practical level, it means gaining an in-depth understanding of user personas, user flows, and business parameters.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe discovery phase helps you avoid building something that nobody wants or needs, and instead focuses on finding the \u003cstrong\u003eproblem-solution fit\u003c/strong\u003e. Problem-solution fit means that you have a solution that solves a real problem for a specific segment of customers who are willing to pay for it.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eAdvantages of a low-fidelity MVP\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA low-fidelity MVP can help you evaluate the various components (features) of your solution in terms of friction and impact. There's no sense in wasting resources on features that irritate or confuse initial users. Using a low-fidelity MVP in the discovery phase has many advantages:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eIt helps you test your assumptions and hypotheses before investing too much time and money into development.\u003c/li\u003e\u003cli\u003eIt helps you get feedback from real customers and learn about their needs, preferences, and behaviour.\u003c/li\u003e\u003cli\u003eIt helps you iterate and improve your product based on customer feedback and data.\u003c/li\u003e\u003cli\u003eIt helps you reduce the risk of failure and increase the chances of success.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eTypes of low-fidelity MVPs\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThere are many types of low-fidelity MVPs that you can use in the discovery phase of marketplace development, depending on your goals and resources. Some general examples include:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eLanding page:\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA landing page is a single web page that showcases the basic premise of your online marketplace (target audience, problem and solution) with a clear call to action. You can use a landing page to test your value proposition, generate interest, and collect email addresses or sign-ups from potential buyers and sellers.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eExplainer video:\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAn explainer video is a short video that explains what your product does, how it works, and why it is valuable. You can use an explainer video to demonstrate your product concept, show its benefits, and attract attention.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eMockup or wireframe:\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA mockup or wireframe is a visual representation of how your product will look like, without any functionality or interactivity. You can use a mockup or wireframe to show your product design, layout, and features, and get feedback on usability and aesthetics.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003ePrototype:\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA prototype is a simplified version of your product that has some functionality and interactivity, but not all the features or polish. You can use a prototype to test your product functionality, user experience, and value proposition with real users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can discover more specialised low-fidelity MVP types in our blog post: \u003ca href=\"https://www.cobbleweb.co.uk/choose-right-mvp-type/\"\u003e6 Minimum Viable Product types You need to Look at Before Building your Product\u003c/a\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe difference between problem-solution fit and product-market fit\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs we mentioned earlier, problem-solution fit and product-market fit are two important concepts in the discovery phase of marketplace development. But what is the difference between them?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eProblem-solution fit \u003c/strong\u003emeans that you have validated that your solution solves a real problem for a specific segment of customers. To achieve problem-solution fit, you need to answer questions like:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eWhat problem are you solving?\u003c/li\u003e\u003cli\u003eWho are you solving it for?\u003c/li\u003e\u003cli\u003eHow are they solving it now?\u003c/li\u003e\u003cli\u003eHow does your solution solve it better?\u
769003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eProduct-market fit \u003c/strong\u003emeans that you have validated that there is a large enough market that is willing to pay for your solution. To achieve product-market fit, you need to answer questions like:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eHow big is your market?\u003c/li\u003e\u003cli\u003eHow much are they willing to pay?\u003c/li\u003e\u003cli\u003eHow do they find and buy your solution?\u003c/li\u003e\u003cli\u003eHow do you acquire and retain them?\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eProblem-solution fit thus comes before product-market fit. You need to first find a solution that works for a specific customer segment before scaling it to a larger market. However, both are iterative processes that require constant testing and learning.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eWell-known online marketplaces that used a low-fidelity MVP to establish problem-solution fit\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eEtsy\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eEtsy is a global marketplace for handmade and vintage goods. The founders of Etsy started with a paper prototype, which is a simple sketch of the main features and user interface of the website. They used this prototype to test their assumptions about the customer problem, value proposition, and market size. They also interviewed potential sellers and buyers to get feedback on their idea. The paper prototype helped them validate that there was a demand for a niche marketplace that connects crafters and customers.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eAirbnb\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAirbnb is a platform that allows people to rent out their spare rooms or properties to travellers. The founders of \u003ca href=\"https://www.linkedin.com/posts/airbnb_the-evolution-of-airbnb-activity-7054511213984038912-12o9/\"\u003eAirbnb used a landing page as their low-fidelity MVP\u003c/a\u003e. They created a simple website with photos of their own apartment, which they offered to rent out during a conference in San Francisco. They posted the link on various forums and blogs, and managed to get three bookings. The landing page helped them validate that there was a market for peer-to-peer accommodation rentals, and that people were willing to pay for it.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"align\":\"center\",\"id\":8843,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/10/Airbnb-2007.jpg\" alt=\"Airbnb 2007 first version\" class=\"wp-image-8843\"/\u003e\u003cfigcaption\u003eThe first version (2007) of Airbnb was pretty much just a landing page built by co-founder Nathan Bielarczyk.\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eZappos\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eZappos is an online retailer that sells shoes and clothing. The founder of Zappos used a functional prototype as his low-fidelity MVP. He went to a local shoe store and took photos of the shoes he wanted to sell online. He then uploaded the photos to a simple website, and waited for orders. When someone ordered a pair of shoes, he went back to the store, bought the shoes, and shipped them to the customer. The functional prototype helped him validate that people were comfortable buying shoes online, and that he could make a profit from it.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eConclusion\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA low-fidelity MVP in the discovery phase of online marketplace development can help you validate your problem, market, and solution quickly and cheaply. By using different types of low-fidelity MVPs, such as landing pages, explainer videos, mockups, wireframes, or prototypes, you can test your assumptions on real customers. Their feedback will allow you to iterate and improve your product until it solves their problems in a satisfactory manner. This will set your marketplace idea up for the next phase: \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eHow to establish product-market fit for your online marketplace with a high-fidelity MVP\u003c/a\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"Why marketplace startups should test problem-solution fit with a low-fidelity MVP","post_excerpt":"Learn why a low-fidelity MVP is the best route to establish problem-solution fit and minimise risk for your marketplace project.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp","to_ping":"","pinged":"","post_modified":"2026-04-03 08:38:29","post_modified_gmt":"2026-04-03 07:38:29","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=8839","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":7980,"post_author":"1","post_date":"2022-02-24 19:52:05","post_date_gmt":"2022-02-24 19:52:05","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCongratulations! You managed to get your online marketplace concept off the ground. Your \u003ca href=\"https://www.cobbleweb.co.uk/ultimate-guide-to-minimum-viable-product-mvp/\"\u003eMVP\u003c/a\u003e platform has enticed sufficient numbers of buyers and sellers to transact on it to prove \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eproduct-market fit\u003c/a\u003e and establish a viable business model. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHowever, this does not yet mean that your platform has achieved long-term profitability or sustainability. For that you need to invest in \u003cstrong\u003esmart strategies\u003c/strong\u003e that can help you identify the right channels for growth. Only once you have established the right growth-channel mix (aka \u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003eproduct-channel fit\u003c/a\u003e), can you hit the gas to start scaling.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/X9wxiqRjYRRxyGJPJgWxKLxBw1SEkn4EgpKz4FjAE8Wpc4vwQ5gjJ2iJvzojWARB6fzNIa4ONwwe_KjdZyrEWU80hVwa7mqJ3nX6BwyuhDYhcrcFNFqsuoFzsJZS5y5cV9_rTfSJ\" alt=\"Online marketplace growth curve\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFortunately, past experience has supplied us with some broad guidelines on how to find those elusive growth channels. Since those who don't learn from history are doomed to repeat it, we've identified \u003cstrong\u003eseven pillars\u003c/strong\u003e or strategies on which to build \u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003e\u003cstrong\u003eproduct-channel fit\u003c/strong\u003e\u003c/a\u003e.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e1. Establish a growth culture\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYour team (and development partners) need to have a growth mindset to effectively identify and apply growth strategies. Here are a few ingredients to get them onboard.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eAccelerate the build-measure-learn loop\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eConstant iteration that improves a product or process based on user feedback is a key tenet of \u003ca href=\"http://theleanstartup.com/\"\u003eLean Startup\u003c/a\u003e methodology. While it is initially used to establish product-market fit, the\u0026nbsp; build-measure-learn feedback loop should also inform your search for ideal growth strategies.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eBuild a data pipeline\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eToo many marketplace entrepreneurs only focu
769s on building transactional infrastructure at the expense of analytical infrastructure. The fact is, your team needs data to analyse the effectiveness of their growth experiments. Data segmentation is particularly useful for targeted marketing campaigns.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, for example, uses tools like \u003ca href=\"https://snowplowanalytics.com/\"\u003eSnowplow\u003c/a\u003e and Amazon Kinesis to track specific user events, such as which product categories were viewed or which sellers were added to wish lists. This helps them to create more personalised ads, which have increased engagement threefold.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eIdentify the right metrics for growth\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFocusing on the wrong metrics is a sure-fire way to get your growth strategies wrong. The \u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003eAARRR framework\u003c/a\u003e provides a reference point for metrics at each stage of the marketing funnel: Acquisition, Activation, Retention, Referral, and Revenue.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThese metrics will vary depending on your business model, but there are some common ones that should be tracked at the growth stage:\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eGross merchandise volume\u003c/strong\u003e (GMV) is the total sales value of products or services sold on your marketplace over a specified period. It can be segmented to compare the performance of customer acquisition channels or product ranges.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAverage order value\u003c/strong\u003e (AOV) is calculated by dividing GMV by the number of transactions.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTake rate\u003c/strong\u003e is calculated by dividing revenue by GMV (where revenue is the income earned by your platform in the form of commissions, subscriptions, advertising etc.).\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCustomer acquisition cost\u003c/strong\u003e (CAC) is the amount spent to attract and onboard new buyers and sellers.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMonthly active users\u003c/strong\u003e (MAU) measures how many unique buyers interacted with your sellersâ products or services in a month.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eNet Promoter Score\u003c/strong\u003e (NPS) measures user satisfaction by subtracting detractors from promoters.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eChurn rate\u003c/strong\u003e tracks how well your marketplace retains users. Calculate it by subtracting the number of customers at the end of the month from the number of customers at the beginning of the month and divi
769ding by the number of customers at the beginning of the month.\u003c/li\u003e\u003cli\u003e\u003ca href=\"https://www.cobbleweb.co.uk/measure-grow-marketplace-liquidity/\"\u003e\u003cstrong\u003eLiquidity\u003c/strong\u003e\u003c/a\u003e gauges a sellerâs chances of making a sale or a buyerâs odds of finding the right product or service.\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/q2nKWOwEqkTzp_IwuXLBvCxKC3WoBuW410BOc4Ci5rZHjpWc1BnkaeJ38yg6dcNK-vaQeB5uCb9UOoKy-IpdcmgI0kNuM3Es7uyXd9lTKCX0sq_p_Rs5Dr4W8QGbmxx3la8dCoRJ\" alt=\"AARRR Pirate Metrics\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003ePut a growth team together\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCross-functional teams that leverages different types of expertise is a good catalyst for growth. Potential roles in a growth team include product managers, sales experts, marketing strategists, and business analysts.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eNot all growth is a good thing\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eScaling too early or too broadly can backfire if your infrastructure or user flows canât handle the traffic effectively. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":11239,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2025/09/image-2.png\" alt=\"The defunct Laurel \u0026amp; Wolf site\" class=\"wp-image-11239\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://businessofhome.com/articles/the-unraveling-of-laurel-wolf\"\u003eLaurel \u0026amp; Wolf\u003c/a\u003e, a marketplace that connected customers with interior designers, learned this lesson when they had to close down after burning through $25.5 million in funding. Lack of quality control and badly designed user flows destroyed the platform's reputation despite millions spent on marketing.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eThe bottomline\u003c/strong\u003e â it is easier to fix holes in your business model by applying growth strategies in a granular manner. In other words, incremental growth is key to sustainability. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e2. Minimise \u003ca href=\"https://www.cobbleweb.co.uk/how-to-prevent-platform-leakage-in-your-online-marketplace/\"\u003eplatform leakage\u003c/a\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eDriving traffic and engagement means nothing if buyers and sellers transact off platform. Marketplaces that own the transaction flow are better able to grow profitability and sustainability.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eManaged marketplaces take more control of the transaction process to ensure enhanced matchmaking and client satisfaction. Thatâs why new generation delivery platforms like Uber Eats and Deliveroo manage deliveries themselves instead of outsourcing to freelance drivers.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOther ways to manage the marketplace transaction flow include background checks, verification and customer service.These additional services seek to remove points of friction, such as building trust and streamlining fulfilment. In this way \u003cem\u003eFulfillment by Amazon\u003c/em\u003e takes care of logistics and warehousing, while luxury goods marketplace, Farfetch, verifies and guarantees the authenticity of products.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eB2B marketplaces offer increased opportunities to manage the transaction flow due to the complex nature of B2B procurement. CobbleWeb collaborated with \u003ca href=\"https://www.cobbleweb.co.uk/projects/atos-marketplace-case-study/\"\u003eAtos,\u003c/a\u003e an IT multinational, to build a project management dashboard that streamlines the procurement process for a B2B service marketplace.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAlthough managed marketplaces are often able to charge higher take rates, there is a risk that taking over too much of the transactions process destroys network effects, since thereâs no interaction between buyers and sellers. Property marketplace Opendoor is a good example of such a sce
769nario.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about \u003cstrong\u003epreventing platform leakage\u003c/strong\u003e in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":7441,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-prevent-platform-leakage-in-your-online-marketplace/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/Featured-image-How-to-prevent-platform-leakage-in-your-online-marketplace-36845-1024x576.jpg\" alt=\"How to prevent platform leakage in your online marketplace\" class=\"wp-image-7441\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote {\"className\":\"is-style-default\"} --\u003e\n\u003cfigure class=\"wp-block-pullquote is-style-default\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-prevent-platform-leakage-in-your-online-marketplace/\"\u003eHow to prevent platform leakage in your online marketplace\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e3. Create more value for users\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOnce your marketplace has established product-market fit, it is time to expand its value offering with an enhanced feature set. In contrast to the minimalist approach of the initial design phase, nowâs the time to experiment with bells and whistles. The greater your \u003cstrong\u003eunique selling proposition\u003c/strong\u003e, the higher the likelihood of building \u003ca href=\"https://www.cobbleweb.co.uk/10-ways-to-create-competitive-advantages-for-your-online-marketplace/\"\u003edefensive moats\u003c/a\u003e against competitors.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eArt marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, added flexible last-mile delivery options so that sellers could take advantage of lower shipping fees and bespoke packaging. This increased their conversion rate immediately.\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/remoovaz-marketplace-case-study/\"\u003eRemoovaz\u003c/a\u003e, a marketplace for home removal service providers, created an inventory calculator to make it easier for buyers to choose the right size moving van. Event ticket marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e, launched a seller dashboard that allows its sellers to track sales volumes and other metrics on a granular level.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYour team should constantly be on the lookout for technology that can be leveraged for additional value. For example, using \u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003eStripe Connect\u003c/a\u003e to offer automated VAT and other tax management.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e4. Ignite the virtuous cycle\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe virtuous cycle is a positive feedback loop that kicks in when a growing number of quality sellers (and their listings) attracts more buyers, which in turn incentivises more sellers to join the marketplace.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTo do this, focus energy and resources on those areas that are working well: geographies, audience segments, price points, and user behaviour. \u003cstrong\u003eDo things that donât scale\u003c/strong\u003e to create momentum, then automate. A famous example is when Airbnbâs foun
769ders rented a professional photographer to take high-quality images of host properties to test if it would boost conversion rates. Once their assumption was proven they started offering a more scalable paid-for photography service on the platform.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/WNBL938nqTix6TG9Bv7dCrTlYonOnXyy7PIHwKvkQ9FuWzurJb_yW7srZUM2T7BHO6Zdy8UrH2dipPZ23ieedLF_s3ppidqlfgs1cp-sdvGtvloeRLKK3s6of2JVlQIje2tY_oE8\" alt=\"Airbnb photography growth hack\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eSeller segmentation\u003c/strong\u003e promotes growth through quality, not quantity. \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanpass\u003c/a\u003e, for instance, uses Trusted Seller status to reward sellers that maintain minimum service levels. This strategy requires that seller personas are refined based on certain metrics. Example seller metrics include cohort analysis (e.g. percentage of sellers still active after one year) and\u0026nbsp; concentration (percentage of revenue generated by the top 10% of sellers).\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e5. Leverage data-driven marketing\u0026nbsp;\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs we mentioned earlier, you need data to effectively reach your target audience. We've given the example of \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e which collects and analyses relevant touchpoints in their user journeys. This has enabled their marketing team to increase user engagement through better personalisation of their ad campaigns.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAbandonment metrics can be especially useful. Refine the data by requesting direct feedback on why users have left your platform. This can be complemented by sending special promotions to those who haven't used your platform in a while.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/crm-integration/\"\u003eCustomer relationship management\u003c/a\u003e software like Hubspot and Salesforce, which can be integrated into your marketplace database, is usually a good starting point for data collection, audience segmentation and \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/marketing-automation/\"\u003eautomation of marketing campaigns\u003c/a\u003e. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/activecampaign/\"\u003eActiveCampaign\u003c/a\u003e, which calls itself a 'customer experience automation platform', goes a step further with its omnichannel approach that offers automated workflows across all marketing channels: email, SMS, landing pages, social, and chat.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about \u003cstrong\u003eleveraging data analytics\u003c/strong\u003e in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":10551,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/leverage-data-analytics-to-grow-your-online-marketplace/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/12/Leverage-data-analytics-for-marketplace-growth-1024x559.jpg\" alt=\"Leverage data analytics for marketplace growth\" class=\"wp-image-10551\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/leverage-data-analytics-to-grow-your-online-marketplace/\"\u003eLeverage data analytics to grow your online marketplace\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eChoose the right marketing channels\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eData should also inform your choice of marketing channels, especially in terms of return-on-investment, scalability and relevance.\u0026nbsp; Traditional outbound marketing (billboards, radio, TV, cold calling, trade shows) follows a
769shotgun approach that is expensive to scale and difficult to gauge the effectiveness of. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn contrast, inbound marketing (online content, SEO, SEM, social media) utilises data to target specific audiences when and where they are looking for a solution. It is also highly measurable; each part of an inbound marketing strategy can be linked to a trackable metric, e.g. site visitors, landing page conversion rate, and keyword rankings.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:quote {\"className\":\"is-style-large\"} --\u003e\n\u003cblockquote class=\"wp-block-quote is-style-large\"\u003e\u003cp\u003e\u003cem\u003eContent marketing generates over three times as many leads as outbound marketing and costs 62% less. \u003c/em\u003e\u003c/p\u003e\u003ccite\u003e\u003ca href=\"https://www.demandmetric.com/content/content-marketing-infographic\"\u003e\u003cem\u003eDemand Metric\u003c/em\u003e\u003c/a\u003e\u003c/cite\u003e\u003c/blockquote\u003e\n\u003c!-- /wp:quote --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e44% of buyers consume three to five pieces of content before engaging with a seller. It thus makes sense that content should take centre stage in your inbound marketing strategy. Everything else - SEO, SEM and social media - should support its distribution, accessibility and visibility.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eContent can be owned media such as blogs, landing pages, videos, newsletters, webinars and case studies; paid media such Google search ads or earned media such as reviews.\u0026nbsp;Referrals and user generated content like reviews are especially effective. People trust product reviews and referrals from other buyers far more than company-produced marketing material.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSometimes content generation at scale requires a bit of growth hacking. Case in point - new subscription box marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study/\"\u003eThe Box Hut\u003c/a\u003e, solved their lack of customer reviews by importing their merchantsâ Google reviews via an API and their Google Place IDs.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/vqjNcF2WapppndRfZLyQhNjeEGXOlnHTr9QlCC6VpAtWZ2OBW3vzji12VimjdVqGh-POxsILTJ20F_LJUeMPHkLFvnV9BKHrlv4NnN-tyev6xd-prBc_nQp4xeBtnYq3TBjBtW5K\" alt=\"The Box Hut Google review API\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003eFrom product marketing to growth hacking\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eApplying the wrong type of marketing at different stages of your marketplaceâs evolution can result in below-par outcomes such as low retention rates. Product marketing is most useful in the stage between development and establishing product-market fit. Growth marketing, and its subset, growth hacking, should be applied after product-market fit has been achieved.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eProduct marketing\u003c/strong\u003e focuses on:\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003ePlanning the go-to-market strategy\u003c/li\u003e\u003cli\u003eEstablishing the platformâs value proposition\u003c/li\u003e\u003cli\u003eDefining the target audience as well as buyer and seller personas\u003c/li\u003e\u003cli\u003eIdentifying user needs and pain points\u003c/li\u003e\u003cli\u003eEducating users on how the platform works\u0026nbsp;\u003c/li\u003e\u003cli\u003eUsing customer feedback to improve the platform\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe best way to increase revenue and profitability at the growth stage is through experimentation. \u003cstrong\u003eGrowth marketers\u003c/strong\u003e experiment with positioning, messaging, acquisition channels, pricing and other platform elements to improve user engagement and conversions. This is done by collecting and analysing user behaviour data such as which elements they click, which products they view or order, or how much time they spend on a landing page, as well as business metrics such as churn rate and monthly recurring revenue.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eExample\u
769003c/strong\u003e: We helped \u003ca href=\"https://www.cobbleweb.co.uk/projects/nestify-marketplace-case-study/\"\u003eNestify\u003c/a\u003eâs property management platform run such a campaign. It tracked landlord KPIs such as churn rates, monthly recurring revenue, customer lifetime value, and evaluated the revenue model in terms of management fees, cleaning fees, claims, and maintenance fees. The data collected helped us identify the most profitable cities and property types. As a result Nestify moved their marketing focus to big cities that generated higher profits.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eGrowth hacking\u003c/strong\u003e is a subset of growth marketing that prioritises one specific tactic, fast experimentation and rapid iteration. It often involves close collaboration between marketing, business and technical teams.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eExample\u003c/strong\u003e: We created a growth hack for \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e by tracking the effect of shipping costs on the conversion rate. It became apparent that conversion rates dropped when buyers wanted to purchase multiple artworks, due to the high cost of shipping each artwork individually. Conversion rates increased when the platform allowed artworks with the same dimensions to be shipped together.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003eAirbnb ran a famous growth hack when they piggy-backed on Craigslistâs established traffic to drive more guests to the hosts on their own platform. Read how they did it \u003ca href=\"https://www.cobbleweb.co.uk/airbnb-case-study/#piggybacking-on-craigslist\"\u003ehere\u003c/a\u003e.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about \u003cstrong\u003emarketing strategies followed by successful marketplaces\u003c/strong\u003e in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":9964,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketing-strategies-followed-by-successful-marketplace-startups/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/09/Marketing-strategies-of-successful-marketplaces-S.jpg\" alt=\"Marketing strategies of successful marketplaces\" class=\"wp-image-9964\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketing-strategies-followed-by-successful-marketplace-startups/\"\u003eMarketing strategies followed by successful marketplace startups\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e6. Optimise the user experience\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eDuring your search for product-market fit you probably experimented with user flows to find the sweet spot for user onboarding, checkout and so forth. Now itâs time to optimise that user experience. There are two low-hanging fruit when it comes to \u003cstrong\u003eUX optimisation\u003c/strong\u003e: personalisation and performance.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003ePersonalisation\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:quote {\"className\":\"is-style-large\"} --\u003e\n\u003cblockquote class=\"wp-block-quote is-style-large\"\u003e\u003cp\u003e\u003cem\u003e60% of consumers are more likely to become repeat customers after a personalised retail experience \u003c/em\u003e\u003c/p\u003e\u003ccite\u003e\u003cem\u003e- \u003c/em\u003e\u003ca href=\"https://www.twilio.com/blog/announcing-the-state-of-personalization-2021\"\u003e\u003cem\u003eTwilio\u003c/em\u003e\u003c/a\u003e\u003c/cite\u003e\u003c/blockquote\u003e\n\u003c!-- /wp:quote --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA bespoke user experience in which product recommendations, special offers and other marketing content are tweaked based on an individual userâs data profile has become the norm on most successful marketplace platforms. User data can include on-platform behaviour (e.g. products viewed, purchase history, abandoned carts) and demographic data (e.g. gender, age, location).\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh4.googleusercontent.com/ZFi3r3BOAEpOgsLq1EhgPaFlSbbJt-bq9AZ0S1xsyK8d0M05mqwF328iPIpnhmOEpYTVQmvpDsBAVB4KAVyvi2KEBrKkXfgbl8QQKG_LW7ZeMAAriBw26LaSQde7DCX-oS9mXrr8\" alt=\"Personalised discount offer on marketplace platform\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAn example of a special offer tailored to first-time visitors to a subscription box site.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn essence, it is about relevance - targeting the right person with the right message at the right time via the right channel. That relevance can be further enhanced by automation, mobile technology, AI and predictive algorithms.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eArt marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e, uses AI technology and data points such as browser history, past orders, wish lists, and search queries to create personalised product recommendations for buyers. This approach has
769increased buyer engagement by helping them browse and discover new artworks.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/uoE7sxX98t1W8S3Cs0fA0sWXYFSLRltpDH1MtJ2srhuy2RJQvLATpmcwVIi86qqUuCEHY9iRXQNYAB_TuWWmXauJONYCAgPsXSJGvPizr3m76dK4Na6yc6on9aq7I_aNdwDwXomP\" alt=\"Personalised recommendations on Affordable Art Fair marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAffordable Art Fair also uses the \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/activecampaign/\"\u003eActiveCampaign\u003c/a\u003e marketing automation tool to create more personalised newsletters. User data such as location and buying profile are leveraged to segment users when they subscribe.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about marketplace UX design in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":4523,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-ux-design-is-key-to-online-marketplace-success/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2019/11/different-aspects-of-ux-design-1.jpg\" alt=\"different aspects of ux design\" class=\"wp-image-4523\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-ux-design-is-key-to-online-marketplace-success/\"\u003eWhy UX design is key to online marketplace success\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3,\"textColor\":\"vivid-cyan-blue\"} --\u003e\n\u003ch3 class=\"has-vivid-cyan-blue-color has-text-color\"\u003ePerformance\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs they say in the movies, âyou had one jobâ. There are zillions of studies that show how slow-loading sites, dysfunctional features or sloppy user flows damage ecommerce revenue. Here is a recent one by Hubspot: \u003ca href=\"https://blog.hubspot.com/marketing/page-load-time-conversion-rates\"\u003e11 Website Page Load Time Statistics\u003c/a\u003e\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh5.googleusercontent.com/Ba7GTAxcnxlBPnAku8m3SEq7lVMT9V1mbBjx2eyABcZNfa-wukcuCTPbwUL0EGQVznMLEh4l5dqKopioRzlgGa9f-fiovErxV1uV7L4XDxrjcBPXEC76kPku4fMtNCx89-sax0Mi\" alt=\"You had one job\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf thereâs an ultimate low-hanging fruit for marketplace performance then it is to make sure page load, navigation (especially \u003ca href=\"https://www.cobbleweb.co.uk/optimise-your-marketplace-category-structure-for-stellar-growth/\"\u003ecategory structure\u003c/a\u003e), checkout and other features work seamlessly and lightning fast. Letâs look at some examples:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e used a turnkey Magento solution for the first iteration of their art marketplace. It proved to be almost impossible to scale, and the slow site speed hurt the UX as well as conversions. A revamped platform that uses the latest te
769chnologies, provides a much faster and user-friendly experience, which contributed to a 50% year-on-year revenue increase.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMany buyers get frustrated when they try to navigate a large marketplace with complex navigation features. Event-ticketing marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e,\u0026nbsp; made things easier for its users by implementing an autocomplete feature. It looks at the variables tied to each ticket or event and then customises the results for each user. The much sleeker user experience boosted onsite search volumes significantly.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/nd4EqnPBPDQl8ucnfy3Ywz1cs42BQgjSft1IuNGad3VC3agF-TokZWXQ-C76jLLH0qVn9-qC_fwvbx2kfoF78LoFUj8n23vJNFlwGY65f0TCG0b9Q0MOoHiT_y_WfETI_hjfCl_m\" alt=\"Autocomplete feature on Fanpass marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x1f4cc; You can learn more about building a scalable infrastructure in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":9321,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/07/Scale-MP-infrastructure-1024x576.jpg\" alt=\"5 ways to set your marketplace infrastructure up for scalable growth\" class=\"wp-image-9321\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003e5 ways to set your marketplace infrastructure up for scalable growth\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e7. Refine your revenue strategy\u0026nbsp;\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eGrowth in marketplace revenue and profitability requires constant fine-tuning. Challenges like disintermediation and competition or opportunities such as new revenue streams and markets should be investigated on an ongoing basis.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOne of your first stops for analysis should be your \u003cstrong\u003epricing strategy\u003c/strong\u003e. Is there a good balance between the value your marketplace delivers and the cost of accessing that value? Overcharge and youâll haemorrhage users. Undercharge and your profitability will suffer.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eExperimenting with different \u003cstrong\u003epricing tiers\u003c/strong\u003e is a handy way to find that balance. User segmentation plays a big role in getting this right. Grocery marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/grosa-marketplace-case-study/\"\u003eGrosa\u003c/a\u003e, discovered that some shoppers prefer to buy in bulk. Once they allowed sellers to set separate pricing structures for wholesale goods, revenue jumped.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh5.googleusercontent.com/dxr4D4FxsZ0yMNS6DggWyvmBtFQs-_BphsmOEGXWeFd0bwlayggakRXBf4ZnNz7AO7dpJGbfkvCeaP-bDr2mk_1mX51Pd1DmMGD9PG3gUk7fCL2Lm27N7uIcJr19U1EEc5g9OHha\" alt=\"Bulk pricing option on Grosa marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobypark\u003c/a\u003e, a parking marketplace, implemented a new pricing system that mimics the yield management model used by airlines and hotels. It utilises various variables (e.g. location, special offers, duration, discounts, availability) to calculate optimal fees in real-time. It helped to push revenue up ten-fold.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://lh3.googleusercontent.com/tJ309eyO5D6lNP6LXEafL23MPwJi-cUrTzc_J2WiTIJLCgU1XevkTth_8LfHXmqmbTColafUFyzvjTne3cRPkUhdpZp877bhvtuXDhVoSqSNHOLFLdV0t87ezYXg0ZBGgJ8NSdx-\" alt=\"Yield management pricing model on Mobypark marketplace\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWhen it comes to creating \u003cstrong\u003enew revenue streams \u003c/strong\u003eAmazon Advert
769ising stands out. The marketplace giant still makes most of its revenue out of selling goods, but its advertising services are growing rapidly, having overtaken its subscription services, which include Prime, in 2021, and delivering 7% of total revenue. The opportunity that presented itself was to leverage the massive traffic on its platforms which constitute the third largest search engine after Google and YouTube. Half of all online shopping searches start on Amazon.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSometimes itâs not unproductive revenue streams, but an inadequate business model that is at the root of a marketplaceâs sclerotic growth. That could be due to foundersâ \u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003econfusion between revenue and business model\u003c/a\u003e. It could also mean that it's time to start thinking about \u003ca href=\"https://www.cobbleweb.co.uk/adapt-or-die-cobbleweb-discusses-lean-startup-pivoting-on-bbc-radio/\"\u003epivoting\u003c/a\u003e your business model.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:separator --\u003e\n\u003chr class=\"wp-block-separator\"/\u003e\n\u003c!-- /wp:separator --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u0026#x26a0;\u0026#xfe0f; Once the foundation for post-PMF growth has been put into place, it's time to get granular with product-channel fit (PCF). Learn \u003cstrong\u003ehow to choose the right acquisition channels\u003c/strong\u003e for your marketplace in our dedicated post \u0026#x1f447;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:columns --\u003e\n\u003cdiv class=\"wp-block-columns\"\u003e\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:image {\"id\":10584,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/12/PCF-3.png\" alt=\"product-channel fit for marketplaces\" class=\"wp-image-10584\"/\u003e\u003c/a\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\n\n\u003c!-- wp:column --\u003e\n\u003cdiv class=\"wp-block-column\"\u003e\u003c!-- wp:pullquote --\u003e\n\u003cfigure class=\"wp-block-pullquote\"\u003e\u003cblockquote\u003e\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/why-marketplace-startups-need-product-channel-fit-to-scale/\"\u003eWhy marketplace startups need product-channel fit to scale\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\u003c/figure\u003e\n\u003c!-- /wp:pullquote --\u003e\u003c/div\u003e\n\u003c!-- /wp:column --\u003e\u003c/div\u003e\n\u003c!-- /wp:columns --\u003e","post_title":"7 growth strategies to scale your online marketplace post product-market fit","post_excerpt":"How to identify and activate the right growth strategies or channels that will make your marketplace profitable and sustainable.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"7-growth-strategies-to-scale-your-online-marketplace-post-product-market-fit","to_ping":"","pinged":"","post_modified":"2026-04-03 08:21:46","post_modified_gmt":"2026-04-03 07:21:46","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=7980","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"tag_names":[{"id":5,"slug":"mvp","name":"MVP"},{"id":130,"slug":"product-market-fit","name":"product-market fit"}],"category_names":[{"id":263,"name":"Launching your marketplace"}],"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/8863"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=8863"}],"version-history":[{"count":26,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/8863/revisions"}],"predecessor-version":[{"id":10230,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/8863/revisions/10230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media/8949"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=8863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/categories?post=8863"},{"taxonomy":"post_tag","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/tags?post=8863"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":9139,"date":"2024-06-28T07:24:54","date_gmt":"2024-06-28T06:24:54","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?p=9139"},"modified":"2026-04-03T08:55:53","modified_gmt":"2026-04-03T07:55:53","slug":"how-long-does-it-take-to-build-a-fully-functional-online-marketplace","status":"publish","type":"post","link":"https://www.cobbleweb.co.uk/wp/how-long-does-it-take-to-build-a-fully-functional-online-marketplace/","title":{"rendered":"How long does it take to build a fully functional online marketplace?"},"content":{"rendered":"\n\u003cp\u003eThe allure of an online marketplace â a bustling platform connecting buyers and sellers â is undeniable. But the journey from vision to a fully functional platform can be daunting. One of the most pressing questions for aspiring marketplace entrepreneurs is: \u003cstrong\u003ehow long does it take to build a fully functional marketplace?\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eThe short answer (and a gross generalisation): three to nine months. But like everything else in the realm of the complex animal that is a marketplace, there are many variables to consider. The fact is, there\u0026#8217;s no one-size-fits-all answer. The development timeline hinges on several crucial factors, each demanding careful consideration.\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe Foundation: Existing Business or Startup Dream?\u003c/h2\u003e\n\n\n\n\u003cp\u003eWhat \u003cstrong\u003estage\u003c/strong\u003e your marketplace project is at will have a significant impact on the timeline. Is your marketplace an extension of an existing business, leveraging existing infrastru
769cture and customer base? Or are you embarking on a brand-new venture?\u003c/p\u003e\n\n\n\n\u003cp\u003eAn established company with a development team and established processes might enjoy a head start. They can leverage existing resources and potentially adapt internal systems to accommodate the marketplace. Here, the focus might be on integrating the marketplace platform seamlessly with existing operations. This could shave off valuable development time.\u003c/p\u003e\n\n\n\n\u003cp\u003eGreenfield startups, on the other hand, need to build everything from scratch. This includes defining the marketplace concept, identifying target users, and choosing a \u003ca href=\"https://www.cobbleweb.co.uk/how-to-choose-the-right-tech-stack-for-your-online-marketplace/\"\u003esuitable tech stack\u003c/a\u003e. While this might seem like a disadvantage, it also offers greater flexibility. Startups can tailor the platform from the ground up to perfectly fit their vision.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter size-large is-resized\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Stages-of-marketplace-development.jpg\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Stages-of-marketplace-development-1024x704.jpg\" alt=\"Stages of the online marketplace development process\" class=\"wp-image-9174\" width=\"768\" height=\"528\" srcset=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Stages-of-marketplace-development-1024x704.jpg 1024w, https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Stages-of-marketplace-development-300x206.jpg 300w, https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Stages-of-marketplace-development-768x528.jpg 768w, https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Stages-of-marketplace-development.jpg 1048w\" sizes=\"(max-width: 768px) 100vw, 768px\" /\u003e\u003c/a\u003e\u003cfigcaption\u003eThere are several key stages in a well-planned marketplace development process.\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch2\u003eFeature Frenzy vs. Strategic Selection\u003c/h2\u003e\n\n\n\n\u003cp\u003eImagine a marketplace overflowing with features, from social media integration to complex logistics management. While it might sound impressive, an excessively ambitious scope can be a development time bomb. Building a \u0026#8220;kitchen sink\u0026#8221; marketplace can stretch resources thin, leading to delays and potentially even scrapping the project altogether.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe key lies in \u003ca href=\"https://www.cobbleweb.co.uk/choosing-the-right-features-for-your-online-marketplace-launch/\"\u003estrategic feature selection\u003c/a\u003e. A thorough \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003e\u003cstrong\u003ediscovery process\u003c/strong\u003e\u003c/a\u003e is particularly useful. This involves in-depth research on the business model, the target users, and competitors to understand needs, identify pain points, and determine what functionalities will provide the most significant value. Prioritise features that directly address user needs and contribute to a smooth user experience.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eThe bottom line\u003c/strong\u003e \u0026#8211; feature selection should be the outcome of a detailed process, rather than just ticked off a list of want-to-haves.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe Development Tightrope: Kanban vs Scrum\u003c/h2\u003e\n\n\n\n\u003cp\u003eA factor that is often under-estimated is the effect of the project management approach on project timelines and budgets. Traditional project management approaches, like the waterfall model, tend to limit both the speed and agility of the development process. As we mentioned in our detailed post on \u003ca href=\"https://www.cobbleweb.co.uk/kanban-vs-scrum-which-agile-methodology-is-best-for-your-online-marketplace-project/\"\u003emarketplace project management\u003c/a\u003e:\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote\"\u003e\u003cp\u003e\u0026#8220;A rigid production-line approach simply canât accommodate the vastly differing variables, such as user flows and go-to-market strategies, of individual marketplace projects.â\u003c/p\u003e\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eTo solve this inefficiency, \u003cstrong\u003eagile methodologies\u003c/strong\u003e like \u003ca href=\"https://www.cobbleweb.co.uk/kanban-vs-scrum-which-agile-methodology-is-best-for-your-online-marketplace-project/\"\u003eKanban and
769Scrum\u003c/a\u003e were adapted for software development.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eScrum\u003c/strong\u003e\u0026#8216;s highly-specific framework provides important structure that keeps complex projects like marketplaces on track. It includes team role definitions (who does what), fixed-time work batches (sprints), and clearly defined meetings such as daily standups and sprint reviews.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eEpics\u003c/strong\u003e \u0026#8211; the collection of user stories that make up marketplace features \u0026#8211; are the building blocks of Scrum and each Epic is usually executed over one or two sprints. This Scrum/Epic approach promotes close alignment between the development process and the client\u0026#8217;s business goals.\u003c/p\u003e\n\n\n\n\u003cp\u003eBut what if there is a sudden change in plan or an emergency? If Scrum was applied it could disrupt the whole project timeline due to interdependencies between Epics.\u003c/p\u003e\n\n\n\n\u003cp\u003eFortunately, \u003cstrong\u003eKanban\u003c/strong\u003e, an interface for managing standalone issues, can fill the gap. It utilises a visual approach (to do, in progress, done) to quickly prioritise standalone issues and execute them subject to capacity constraints. It\u0026#8217;s a great way to avoid bottlenecks and build a healthy backlog of tasks.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo the million dollar question is, does your development partner offer focussed execution as well as agile prioritisation? The answer will have a huge impact on your project timeline . . . \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-budget-vs-cost-theyre-not-the-same/\"\u003eas well as your pocket\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2023/06/Integrating-Kanban-into-a-Scrum-sprint-diagram.jpg\" alt=\"Diagram illustrating how Kanban tickets are integrated into a Scrum sprint.\"/\u003e\u003cfigcaption\u003eA good development partner utilises proven methodologies for better productivity.\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch2\u003eBudgetary constraints: A Reality Check\u003c/h2\u003e\n\n\n\n\u003cp\u003eBuilding a marketplace requires investment. Development costs can vary significantly depending on the chosen features, development approach (in-house, outsourced, or pre-built solutions), and the level of technical expertise needed. \u003c/p\u003e\n\n\n\n\u003cp\u003eIt follows that a limited budget might necessitate a more modest initial feature set or a longer timeline. Consider launching a \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003e\u003cstrong\u003eMinimum Viable Product\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e (MVP)\u003c/strong\u003e that includes core functionalities and focuses on user acquisition. As the user base grows and revenue is generated, additional features can be introduced.\u003c/p\u003e\n\n\n\n\u003cp\u003eSince we are talking about budgets, it is very important to understand the difference between the initial marketplace development cost and the budget required for multiple iterations that can lead to successful product-market fit. We explain this aspect in more detail \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-budget-vs-cost-theyre-not-the-same/\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe takeaway here should be that trying to build everything at once with a limited budget is a recipe for disaster. Be realistic about what you can achieve with your resources and prioritise features that offer the highest return on investment.\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe Perils of Speed: Cautionary Tales\u003c/h2\u003e\n\n\n\n\u003cp\u003eTrying to rush through development is a common pitfall that can derail the entire project. Here are some cautionary tales to consider:\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eEventerprise\u003c/strong\u003e was an events services marketplace that ran out funds when it rushed to add too many bells and whistles to a fully-fledged first version of their platform. It subsequently gained very little traction, in large part because they skipped important aspects such as problem-solution fit. A \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003elow-fidelity MVP\u003c/a\u003e would have saved them a lot of money.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eQuibi\u003c/strong\u003e, a short-form video streaming platform, launched with a bang but quickly fizzled out. One of the contributing factors was an overly ambitious feature set that wasn\u0026#8217;t fully tested, leading to a buggy and frustrating user experience.\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe Importance of Focus, Ownership \u0026amp; Humility\u003c/h2\u003e\n\n\n\n\u003cp\u003eBuilding a successful marketplace requires a commitment to data-driven decision making and adherence to a proven development process.\u003c/p\u003e\n\n\n\n\u003cp\u003eMarketplace entrepreneurs often underestimate the impact of their own \u003cstrong\u003eindecision\u003c/strong\u003e. Constantly changing the feature set mid-development can throw timelines into disarray and demoralise the development team.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eDonât outsource your learnings!\u003c/strong\u003e Many founders are unwilling to take ownership of critical aspects of the development process. Such a hands-off approach will invariably let things slip through the cracks, since close collaboration between all parties is key to timely deliveries.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe opposite of the lackadaisical approach above would be \u003cstrong\u003ehubris\u003c/strong\u003e, when founders ignore expert advice. Many marketplace projects get bogged down in time-wasting arguments, because the founder may have done well in a different discipline, such as sales, but doesn\u0026#8217;t necessarily understand the complexities of marketplace development.\u003c/p\u003e\n\n\n\n\u003cp\u003eLastly, many entrepreneurs \u003cstrong\u003elack experience\u003c/strong\u003e with project management or software development methodologies. This can be an obstacle to close collaboration with the development team.\u003c/p\u003e\n\n\n\n\u003ch2\u003eThe Takeaway: stick to the data; stick to the process\u003c/h2\u003e\n\n\n\n\u003cp\u003eCreating a thriving online marketplace is an exciting journey, but one that requires patience and calculated steps. By basing decisions on relevant data, carefully selecting features, and adhering to a \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-process/\"\u003eproven development process\u003c/a\u003e, you can take better control of the development timeline and significantly improve your chances of success.\u003c/p\u003e\n","protected":false},"excerpt":{"rendered":"There\u0026#8217;s no one-size-fits-all answer. The marketplace development timeline hinges on several crucial factors","protected":false},"author":1,"featured_media":9741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262],"tags":[32,212],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"There\u0026#039;s no one-size-fits-all answer. 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769content=\"800\" /\u003e\n\t\u003cmeta property=\"og:image:height\" content=\"450\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cmeta name=\"twitter:label1\" content=\"Est. reading time\"\u003e\n\t\u003cmeta name=\"twitter:data1\" content=\"6 minutes\"\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/how-long-does-it-take-to-build-a-fully-functional-online-marketplace/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Product-development-milestones-on-timeline-for-online-marketplace-development.jpg\",\"width\":800,\"height\":450,\"caption\":\"Product development milestones on timeline for online marketplace development\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/how-long-does-it-take-to-build-a-fully-functional-online-marketplace/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/how-long-does-it-take-to-build-a-fully-functional-online-marketplace/\",\"name\":\"How long does it take to build a fully functional online marketplace?\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/how-long-does-it-take-to-build-a-fully-functional-online-marketplace/#primaryimage\"},\"datePublished\":\"2024-06-28T06:24:54+00:00\",\"dateModified\":\"2026-04-03T07:55:53+00:00\",\"description\":\"There's no one-size-fits-all answer. 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This is often the result of conflating the initial setup costs with a full product development road map that is geared towards product/market fit. Many startups fail to make provision for dynamic and recurring items that are key to their platformâs successful operation and optimisation.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWe have previously written about \u
769003ca href=\"https://www.cobbleweb.co.uk/how-much-does-it-cost-to-build-an-online-marketplace-in-the-uk/\"\u003emarketplace development costs\u003c/a\u003e. That mostly covered the initial design and implementation of technology. However, this basic cost should not be seen as a static or final amount. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMarketplace success, especially product/market fit, is dependent on ongoing iteration and experimentation. Startups should therefore also include the cost of these processes in their marketplace development budget.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eCobbleWeb\u003c/strong\u003e has created a budget calculator to make it easier to estimate the various costs for custom marketplace development that will ensure a higher chance of success.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":5375,\"sizeSlug\":\"large\",\"linkDestination\":\"media\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/03/Budget-Calculator-1.png\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/03/Budget-Calculator-1.png\" alt=\"Budget calculator for marketplace development\" class=\"wp-image-5375\"/\u003e\u003c/a\u003e\u003cfigcaption\u003eBudget calculator for marketplace development\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe basic cost to build your marketplace platform\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAs we mentioned in our \u003ca href=\"https://www.cobbleweb.co.uk/how-much-does-it-cost-to-build-an-online-marketplace-in-the-uk/\"\u003eprevious post\u003c/a\u003e, \u003cstrong\u003ecustom marketplace development\u003c/strong\u003e can cost anywhere from £25,000 to £100,000 plus. This includes the following once-off services:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eDiscovery\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis stage is used to gain a deep understanding of your business and the market that it operates in. This includes mapping out the unique selling points, user journeys, user personas, and transaction flow.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWe also investigate the suitability of technologies to be used. The goal is to design a marketplace solution that will inspire high levels of confidence in the end product. The discovery stage is a good example of the powerful extra value that custom development provides.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eDevelopment\u0026nbsp;\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis is the technical implementation of the user stories as defined in a storyboard created during the discovery phase. User stories are the building blocks of any development road map and are grouped under top-level categories (epics) that cover the main user flows of your marketplace. e.g. user management, product management, navigation, buying funnel and shipping.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eKnowing when to prioritise which user stories is an important part of your budget calculation. As can be seen from the storyboard example below there are a number of variables that can affect the initial development cost.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePriority one items are those user stories that will be included in the first release of your platform. Changing the priority will update the total development cost in the calculator.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe number of advanced and standard days will also affect the development cost. Advanced days comprise the estimated workload for senior developers with seven plus years experience, while standard days are the workload for junior developers with three to seven years experience. The more complex the user story or feature, the more advanced days will be required.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":5374,\"sizeSlug\":\"large\",\"linkDestination\":\"media\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/03/User-storyboard-1.png\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/03/User-storyboard-1-1024x395.png\" alt=\"Segment of user storyboard with variables such as priority status\" class=\"wp-image-5374\"/\u003e\u003c/a\u003e\u003cfigcaption\u003eSegment of user storyboard with variables such as priority status\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eUX/UI design\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eDuring this phase the required user interfaces, page layouts and graphic elements are designed for testing during the development stage. Designs are then iterated based on user feedback till sufficient results are achieved.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3}
769 --\u003e\n\u003ch3\u003eInfrastructure set up\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis is a once-off cost that covers the setting up of platform infrastructure through scalable cloud-based platforms such as Amazon Web Services. Basic infrastructure usually comprises data storage (Amazon S3), database engines (Amazon RDS), and virtual servers (Amazon EC2).\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eHosting\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis is a recurring cost and will depend on platform traffic. In general itâs best to use a scalable service like AWS to ensure continuity and minimal service disruptions.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eAdditional resources\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe following additional services promote product-market fit and maximise opportunities for business success. These are usually estimated costs that will be refined during the discovery phase and before the launch.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eContingency\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eContingency costs cover those elements that were omitted during the initial storyboarding stage. They are then added as additional user stories during development.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eExample: Our client wanted recommended sellers to be highlighted in search results. During development they realised their business model required the manual tagging of recommended sellers. Thus, a new story had to be created on a contingency basis.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eOptimisation\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOptimisation costs are incurred with the implementation of refinements that drive further marketplace growth. These refinements are based on opportunities identified during the tracking of user behaviour after platform launch.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003ePreventive \u0026amp; corrective maintenance\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePreventive support focuses on monitoring the technical health of the platform. It includes the exploration of data to pre-empt issues that may crop up in future. Corrective support involves tracking and fixing platform errors.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eBusiness intelligence\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis is the cost for implementing and managing technology that measures user behaviour. \u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003eTracking the right metrics\u003c/a\u003e can increase chances for success and identify new opportunities such as additional revenue streams.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:separator --\u003e\n\u003chr class=\"wp-block-separator\"/\u003e\n\u003c!-- /wp:separator --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eCreating a detailed development budget for your marketplace startup not only gives you a better idea of the total costs involved, it helps you clarify your business case and development priorities. A \u003ca href=\"https://www.cobbleweb.co.uk/how-to-choose-a-champion-marketplace-development-partner/\"\u003esoftware development agency\u003c/a\u003e that specialises in custom marketplaces can help you make sense of this critical step. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"Marketplace development: budget vs cost (they're not the same)","post_excerpt":"How to align your marketplace budget with a product development road map that is geared towards product/market fit and scalable growth.","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"marketplace-development-budget-vs-cost-theyre-not-the-same","to_ping":"","pinged":"","post_modified":"2026-04-03 08:57:57","post_modified_gmt":"2026-04-03 07:57:57","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/?p=5363","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":4211,"post_author":"1","post_date":"2019-10-13 20:31:40","post_date_gmt":"2019-10-13 19:31:40","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of the first questions that new clients usually ask us, is how much it will cost to turn their marketplace idea into an operational reality. The short answer is that \u003cstrong\u003ecustom development\u003c/strong\u003e by an experienced marketplace development agency can cost from £25,000 to £100,000 plus. Before you faint at the sight of those numbers, letâs put them into context.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe massive success of OG marketplace platforms like Amazon and eBay, and newer kids on the block like sharing economy marketplaces Airbnb and Uber, has spurred a new generation of marketplace entrepreneurs. These newcomers are exploring exciting new verticals through \u003cstrong\u003ehybrid models\u003c/strong\u003e (e.g. offering both products and services, or allowing \u003c/span\u003e\u003ca href=\"https://fatllama.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebuy and hire options\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e) and \u003cstrong\u003ehyper niches\u003c/strong\u003e like \u003ca href=\"https://www.pamono.eu/\"\u003ePamona\u003c/a\u003eâs marketplace for vintage furniture.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe OGs may be dominant with Amazon handling 31% of UK online retail, but 1% of a £586bn e-commerce market is still a lot of dosh. This promise of the marketplace model has seen a proliferation in imitators and overnight marketplace entrepreneurs. Just check how many Google search results you get for âAirbnb cloneâ or âEtsy cloneâ. The opportunities and success stories are definitely there, but so are the failures.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\"
769:20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eThree of the biggest reasons for marketplace failure\u003c/span\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cb\u003eLack of product-market fit.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e If your target market is not interested in the products or services you offer, your marketplace idea will be stillborn. This needs to be tested right from the start.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cb\u003eIncompatible tech stack\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Building with the wrong technology can have serious repercussions, ranging from user dissatisfaction to scalability issues. Too many unnecessary features can be just as dangerous as not having the right functionality.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cb\u003eLack of experience and know-how.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e Underestimating the complexity of building a marketplace can be disastrous. Your development road map should include the right \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003erevenue streams\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and synchronise with a clear \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-launch-marketplace-go-to-market-strategy/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ego-to-market strategy\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eDevelopment options for online marketplaces\u003c/span\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlug-and-play \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/create-marketplace-website-builder-or-development-agency/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003emarketplace website builders\u003c/strong\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003e \u003c/strong\u003eaverage between \u003c/span\u003e £300 and £6,000 \u003cspan style=\"font-weight: 400;\"\u003eper year. Note that these are recurring fees that exclude any customisation. The lower end options have restrictions on the number of users, transaction volume, and extensibility.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eContent management systems\u003c/strong\u003e like \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/when-should-you-use-wordpress-to-build-your-multi-vendor-marketplace/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWordPress can be adapted for marketplace use\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e with an e-commerce plugin like WooCommerce. Using an off the shelf template and various paid plugins you should be able to get up and running for about £100. Once again this excludes customisation and you will need some coding knowledge.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cb\u003eCustom development\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e can cost anywhere from £25,000 as mentioned, depending on which technology is used and how mature your marketplace concept is.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\"
769:20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat history tells us about marketplace development\u003c/span\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe careful with glittering success stories that start on a shoestring budget. Home improvement marketplace and quadruple unicorn, Houzz, may have started out as a side project, but it did help that one of the founders was a lead developer at eBay.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUk success story, Deliveroo, has raised $1.5 billion in funding, a big portion of which went into further development of the platform.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrom \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/airbnb-case-study/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAirbnbâs well-documented history\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e it is clear that growth hacking, supported by the foundersâ design and tech backgrounds, played a pivotal role in the platformâs initial success. WordPress or an online website builder is not going to help you with that.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eThe conundrum\u003c/strong\u003e\u003c/span\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you spend too little, you may be wasting your time. Spending too much or inefficiently could be a waste of your money. Carpet bombing your runway with unnecessary features and being overcharged by inexperienced developers that do not provide end-to-end assistance are some other pitfalls to be wary of.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2 id=\"linkedin\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow do you make an informed decision about your marketplace development options?\u0026nbsp;\u003c/span\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLetâs break it down into a few key factors that can contribute to marketplace success.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eTechnical requirements\u003c/span\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplaces tend to require more moving parts to function properly - e.g. \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/build-trust-in-your-marketplace-website-with-customer-review-software/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003evendor review systems\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-solutions/key-features-list/marketplace-payment-systems/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003epayment gateways\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that can handle split payments and escrow, security mechanisms, moderators (for reviews), user flows for buyers and sellers, complex page hierarchies, and custom search functionality.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn contrast, plug-and-play solutions for e-commerce sites are fairly simple and easy to set up.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\"
769:20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnline marketplace builders offer a limited service\u003c/span\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome SaaS service providers have tried to replicate the success of e-commerce web builders, like Shopify, for marketplaces. What these \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/online-marketplace-builders-vs-custom-web-developers/\"\u003eonline marketplace builders\u003c/a\u003e tend to omit in their marketing material, is that \u003c/span\u003ecompared to standard e-commerce sites, \u003cspan style=\"font-weight: 400;\"\u003e marketplaces need far more input than simply choosing a website template.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe SaaS website builder business model relies on client volume; the success of individual clients is not their core priority. Their responsibility stops when you have chosen your template and added a few extensions.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEven Sharetribe, one of the top SaaS marketplace builders, admit that \u003c/span\u003e\u003ca href=\"https://www.sharetribe.com/academy/how-much-does-it-cost-to-start-a-marketplace-business/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003etheir product is more suitable to quick market tests\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e instead of long-term scalability. That said, customising a Sharetribe template properly requires some expert assistance to get decent feedback from users. A development partner with a long-term view should be happy to assist with such an experiment, before building a more scalable custom version once the concept has been validated.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustom marketplace development is a far cry from using an off the shelf template. A custom process not only includes the site infrastructure but also advice on the most suitable tech stack - being tech agnostic can be a big advantage. It also includes UX design, user flow mapping, and feature integration.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe two-sided factor\u0026nbsp;\u003c/span\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir \u003ca href=\"https://www.cobbleweb.co.uk/supply-or-demand-cracking-the-chicken-and-egg-challenge-in-marketplace-startups/\"\u003etwo-sided nature\u003c/a\u003e makes it more difficult to establish product-market fit for marketplaces than for single-vendor e-commerce sites. A good development agency will assist with the formulation of your business case and apply a structured iteration process using \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eMVP prototypes\u003c/a\u003e to test your assumptions.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustom marketplace developers are success oriented. The better your marketplace does, the more powerful is its impact on their portfolio. As we all know, your track record is your biggest marketing tool.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBest of all, they know all the budget pitfalls (too many bells and whistles!) and their knowledge of the greater marketplace landscape can provide invaluable insights. The best development agencies have built business intelligence, technology options, design, go-to-market and revenue strategies, as well as process management into their value propositions.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\"
769:20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow to choose a custom developer\u003c/span\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour best bet of balancing the cost of developing your marketplace with achieving the desired outcomes is to partner with experienced marketplace developers that are committed to a transparent process. Each specification should be clearly outlined with reasons why it is important. There should also be agreement on which features should be implemented first and how development resources will be allocated.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2019/10/Storyboard-Cost-Breakdown-1.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere is an example of such an itemised breakdown\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e which makes it easy to keep track of your budget forecasts. You will notice that each item is aligned with a story point or user action to make its implementation clear and relevant. Features should include a detailed\u0026nbsp; description, cost range, risk level, impact on users, and a recommendation for when to add it to the platform.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTime also impacts on cost. If you want a fully bespoke platform ready for an international market within three months it will obviously cost far more than an MVP built for a limited test market. Building a huge hybrid marketplace with lots of bells and whistles like \u003c/span\u003e\u003ca href=\"https://www.houzz.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHouzz\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e obviously requires a bigger budget than creating a small specialised marketplace for financial services.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAdding additional functionality like APIs will increase development costs, but may eventually pay off big time. The trick is to know when to add such a functionality. If you havenât proven product-market fit it is probably not the right time.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe good news is that some UK-based marketplace developers have built teams based on a distributed model which allows them to access top talent at discounted rates (the pound is still quite strong compared to many other currencies). That discount tends to compare very favourably with the UK median \u003c/span\u003e\u003ca href=\"https://www.itjobswatch.co.uk/contracts/uk/software%20developer.do\"\u003e\u003cspan style=\"font-weight: 400;\"\u003edeveloper cost of £56 per hour\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and the US average rate of $100 per hour. We won't mention Silicon Valley's astronomical rates.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe need to be clear here; everyone does not necessarily have the skill sets to run a distributed organisation. There's no harm in discussing that aspect with a potential development partner. A transparent company should be happy to share how they manage their remote team. Just don't expect well-appointed shiny offices on the high street - that rent is passed onto y
769ou as a discount.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe single most important element in your criteria should be \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/portfolio/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eyour development partner's portfolio\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. And that does not mean glitzy images of fancy websites or case studies about clients who want to make the world a better place. The only thing that matters is if they have helped digital entrepreneurs build sustainable scalable businesses. That means hard facts like user and revenue growth.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eParting thoughts\u003c/span\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:spacer {\"height\":20} --\u003e\n\u003cdiv style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\u003c!-- /wp:spacer --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYes, a custom marketplace can cost anywhere between £25,000 and £100,000+ to build. But it's important to view those numbers in perspective. Where the lower end pays for a quick prototype built with an existing framework like Shopify or WordPress to test your initial idea, the top end would represent a fully fledged product that has gone through numerous iterations to establish product-market fit. So different costs for different stages.\u003c/span\u003e \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:quote {\"className\":\"is-style-default\"} --\u003e\n\u003cblockquote class=\"wp-block-quote is-style-default\"\u003e\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-budget-vs-cost-theyre-not-the-same/\"\u003e\u003cspan class=\"has-inline-color has-luminous-vivid-orange-color\"\u003eCheck out our companion post\u003c/span\u003e\u003c/a\u003e\u003c/strong\u003e to learn more about the difference between initial marketplace setup costs and a fully-fledged product development budget geared towards \u003cstrong\u003eproduct-market fit\u003c/strong\u003e.\u003c/p\u003e\u003c/blockquote\u003e\n\u003c!-- /wp:quote --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOver time, marketplace budgets tend to shift from a development to a marketing focus. Once the shelves have been stocked with sufficient sellers it is time to drive buyers to your platform. The better your product-market fit has been established in the development phase the less your marketing burden. This should be a key consideration when choosing a development option.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuilding an online marketplace is not a sprint (see what we did there :-). It is an endurance race during which you have to do continuous testing and collect user feedback. This will allow you to tweak different aspects of your platform and create better value for all its stakeholders - buyers, sellers, and marketplace owners. And for that you need a development partner you can trust and who is with you every step of the way.\u003c/span\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"How much does it cost to build an online marketplace in the UK?","post_excerpt":"Custom web developers, online marketplace builders and a CMS like WordPress offer different cost options for marketplace development. Here's how to choose.","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"how-much-does-it-cost-to-build-an-online-marketplace-in-the-uk","to_ping":"","pinged":"","post_modified":"2026-04-03 13:18:21","post_modified_gmt":"2026-04-03 12:18:21","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/?p=4211","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9054,"post_author":"1","post_date":"2024-04-04 15:03:20","post_date_gmt":"2024-04-04 14:03:20","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOne of the most critical decisions you'll face when embarking on the journey of building an online marketplace, is selecting the right technology stack. This choice is often a balancing act, with each option presenting its own set of challenges and considerations.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn this post we will touch on:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list {\"ordered\":true} --\u003e\n\u003col\u003e\u003cli\u003e\u0026#x2705; \u0026#x274c; Pros and cons of the two main tech approaches to marketplace development \u003c/li\u003e\u003cli\u003e\u0026#x1f504; Whether you should use different technology for different stages of marketplace evolution \u003c/li\u003e\u003cli\u003e\u0026#x1f52e; How assumptions affect tech choices \u003c/li\u003e\u003cli\u003e\u0026#x1f9f1; The main building blocks of a custom marketplace\u003c/li\u003e\u003cli\u003e\u0026#x1f916; Whether AI can help design a marketplace tech stack\u003c/li\u003e\u003cli\u003e\u0026#x2696;\u0026#xfe0f; Confirmation bias in software selection\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe Balancing Act: Turnkey vs Custom Marketplace Solutions\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eChallenge number one\u003c/strong\u003e is usually whether to go DIY with a no-code or low-code turnkey solution or commit to a custom development process in partnership with a software agency. Each of these approaches have pros and cons that need to be weighed up against each other.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/when-should-you-use-off-the-shelf-ecommerce-software-for-online-marketplace-development/\"\u003eNo-code/low-code turnkey solutions\u003c/a\u003e offer speed (rapid development and deployment), relatively lower upfront cost, and accessibility (they require less technical expertise to get started).\u0026nbsp;These advantages are offset by a number of downsides. The most common of which include lack of flexibility (i.e. not suited to all user flows and business models), lack of scalability (as your marketplace grows, these solutions might struggle to keep up), and lack of extensibility (limited options to add new capabilities or functionality such as APIs).\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor an in-depth analysis of all the major pitfalls of using an off-the-shelf turnkey solution for your marketplace project, have a look at our blog post, \u003ca href=\"https://www.cobbleweb.co.uk/6-ways-turnkey-software-solutions-can-kill-your-marketplace-startup/\"\u003e6 ways turnkey software solutions can kill your marketplace startup\u003c/a\u003e.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eCustom development\u003c/strong\u003e, on the other hand, allows you to pick and choose which technologies you want to use to build your marketplace platform. This neatly counters all the downsides of turnkey solutions: flexibility to use technology best suited to your business model and user flows, scalable technology that is designed to grow with your business needs, and unlimited extensibility to add features and functionality that best suit your users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAnother important advantage of a custom tech stack, which is often overlooked, is its strong support for a \u003cstrong\u003eproduct-focussed development process\u003c/strong\u003e such as \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-process/\"\u003ethe Lean Startup Method\u003c/a\u003e. This Build-Measure-Learn Loop - a combination of hypothesis-driven experimentation, iterative product releases, and validated learning - can significantly increase your chances of success.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHowever, like all good things, implementation of a custom tech stack can be quite resource thirsty. In terms of time, development takes longer, which can delay your go-to-market deadline. \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-budget-vs-cost-theyre-not-the-same/\"\u003eBudget-wise\u003c/a\u003e, it requires a higher initial investment. And you will need the requisite expertise, i.e. a team with the necessary technical and business model skills.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eTech Stacks for Every Stage of Marketplace Evolution\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eItâs important to point out at this stage, that choosing a tech stack for your marketplace is not necessarily a zero-sum game. In many instances it does make sense to use different technologies for the various phases that your marketplace project will traverse.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eProduct-solution fit: Prioritising speed and affordability\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003eA low-fidelity MVP\u003c/a\u003e (minimum viable product) can be a valuable tool in the early stages of developing an online marketplace.\u0026nbsp; By creating a simple prototype, landing page, or mockup, you can test c
769ore assumptions about your target market and if they are interested in the problem you're solving before investing heavily in development. This helps ensure you're on the right track and limits your chances of heading down an expensive rabbit hole.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePopular technology options include \u003ca href=\"https://www.cobbleweb.co.uk/when-should-you-use-wordpress-to-build-your-multi-vendor-marketplace/\"\u003eWordPress\u003c/a\u003e, Magento, and Sharetribe.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eProduct-market fit: Balancing flexibility and agility\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eHigh-fidelity MVPs\u003c/a\u003e are useful tools for validating product-market fit. They allow testing of usability, business and revenue models, and iterating based on user feedback. Custom marketplace development is best suited for high-fidelity MVPs due to its flexibility for unique user flows and features. That includes the ability to test core functionality and features without the one-size-fits all clutter of turnkey solutions, which can obfuscate user feedback signals.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003ePopular technology choices include \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/nodejs-express/\"\u003eNode.js/Express\u003c/a\u003e, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/react-js/\"\u003eReact\u003c/a\u003e, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/mongodb/\"\u003eMongoDB\u003c/a\u003e and \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/stripe/\"\u003eStripe\u003c/a\u003e.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eScaling your online marketplace\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAt this stage high-performance and security are paramount. Marketplaces at the growth stage are best served by technologies like cloud-native architectures and microservices. Microservices not only allow for flexible scaling (the ability to adjust resources for individual features), but also makes large enterprise applications more resilient to failure. That means, even if one microservice fails, the whole application won't crash. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWe cover some more key aspects of building a scalable marketplace infrastructure - automation, flexibility, efficiency - in this post: \u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003e5 ways to set your marketplace infrastructure up for scalable growth\u003c/a\u003e\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eFuture-proofing your marketplace platform\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWhatever stage your marketplace is at, itâs important to balance current needs (and resources) with potential growth. Some ways to navigate this challenge include:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eModular Architecture:\u003c/strong\u003e Choose a tech stack that allows you to add or modify features without overhauling the entire system.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003eScalable Technologies\u003c/a\u003e\u003c/strong\u003e: Opt for te
769chnologies known for their scalability, such as cloud services that can adjust resources based on demand.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eCommunity and Support:\u003c/strong\u003e Consider the community and support around a technology. A strong community can be a rich resource for problem-solving and hiring talent. If you chose custom software, your development partner should offer structured support that includes close collaboration and easy communication.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/7-software-performance-metrics-that-online-marketplace-startups-should-be-aware-of/\"\u003ePerformance Benchmarks\u003c/a\u003e\u003c/strong\u003e: Evaluate technologies against performance benchmarks relevant to your marketplace's needs.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eContinuous Evaluation\u003c/strong\u003e: Technology evolves rapidly. Regularly assess your tech stack to ensure it still aligns with your business goals and industry standards. A good development partner should assist you in this.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eAssumptions Matter: Aligning Tech with Your Vision\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor online marketplaces, selecting the appropriate technology stack is akin to a chess grandmaster choosing the opening moves that will dictate the entire game. There are some key assumptions that play a pivotal role in technology selection. It is critical to map each one to the most suitable technology.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eTarget Audience: Who are you serving and what are their needs?\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe cornerstone of any successful marketplace is a deep understanding of its target audience.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTake Etsy, for example, a thriving online marketplace for handmade goods. Etsy's core demographic skews towards creative individuals who value a user-friendly platform for showcasing and selling their crafts. Consequently, Etsy's tech stack prioritises intuitive UI/UX frameworks like \u003ca href=\"https://www.cobbleweb.co.uk/fire-up-your-marketplace-front-end-performance-with-react/\"\u003eReact\u003c/a\u003e, allowing for a seamless user experience that caters to both vendors and buyers.  \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn contrast, a B2B marketplace for industrial supplies might prioritise back-end technologies like powerful \u003ca href=\"https://www.cobbleweb.co.uk/are-you-using-the-right-database-solution-for-your-online-marketplace-project/\"\u003edatabases\u003c/a\u003e (e.g. PostgreSQL) to handle complex product catalogues and integrate seamlessly with existing enterprise resource planning (ERP) systems used by its corporate clientele.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eBusiness Model: How will you generate revenue?\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe chosen tech stack must also align with the intended \u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003erevenue streams\u003c/a\u003e. For instance, a marketplace like Airbnb, which relies on transaction fees levied on bookings, would prioritise secure payment gateways like Stripe to facilitate seamless financial transactions.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eOn the other hand, early-stage \u003ca href=\"https://www.cobbleweb.co.uk/are-subscriptions-the-best-revenue-model-for-your-service-marketplace/\"\u003e\u003cstrong\u003esubscription-based marketplaces\u003c/strong\u003e\u003c/a\u003e like \u003ca href=\"https://www.unitedpetcare.com/members/\"\u003eUnited Pet Care\u003c/a\u003e (connects pet owners with vets) and \u003ca href=\"https://goshippo.com/pricing\"\u003eShippo\u003c/a\u003e (a shipping marketplace) will want to experiment with different pricing models, which often have to supp
769ort multiple currencies. They will want to make pricing changes quickly and avoid complex billing logic and compliance hurdles. \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/chargebee/\"\u003eChargeBee\u003c/a\u003e, an easy-to-implement \u003cstrong\u003erecurring billing\u003c/strong\u003e application, solves this by offering seamless integration with payment gateways and other applications such as CRMs and accounting software.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eWhat data security and privacy requirements do you have?\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn today's data-driven world, robust security and privacy measures are paramount for online marketplaces.\u0026nbsp; This necessitates the selection of technologies that prioritise data encryption and user authentication.\u0026nbsp;\u0026nbsp;For instance, a healthcare marketplace handling sensitive patient data might opt for secure back-end technologies like Java, known for its robust security features.\u0026nbsp; Additionally, strict adherence to data privacy regulations like the General Data Protection Regulation (GDPR) in Europe is crucial to maintain user trust and avoid hefty fines.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFortunately there's been an explosion in dedicated security applications that integrate with marketplace platforms. \u003ca href=\"https://www.perimeterx.com/\"\u003ePerimeterX\u003c/a\u003e\u0026nbsp;is a behaviour-based bot management solution that protects websites, mobile applications and APIs from automated attacks. \u003ca href=\"https://www.forter.com/\"\u003eForter\u003c/a\u003e\u0026nbsp;provides real-time fraud prevention solutions to ecommerce platforms, while \u003ca href=\"https://sift.com/\"\u003eSift\u003c/a\u003e\u0026nbsp;offers end-to-end protection for customer journeys from login to checkout.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can learn about building trust in your marketplace with compliance and anti-fraud mechanisms \u003ca href=\"https://www.cobbleweb.co.uk/build-trust-in-your-online-marketplace-with-anti-fraud-and-compliance-mechanisms/\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eWill your marketplace need to integrate with other systems?\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMost online marketplaces don't exist in isolation.\u0026nbsp; They may need to connect with external systems for various reasons.\u0026nbsp; For example, marketplaces that facilitate payments between buyers and sellers will have to integrate with payment processing platforms like Stripe Connect to streamline invoicing and other aspects of the payment processes.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTo ensure seamless data flow and functionality, the tech stack should be built with integration capabilities in mind.\u0026nbsp; API (\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/restful-api/\"\u003eApplication Programming Interface\u003c/a\u003e) compatibility with relevant third-party systems is a key factor to consider during the selection process. Don't forget that integration capabilities also include the ability of your development team to execute the integration. This is especially true of a complex system like \u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003eStripe Connect\u003c/a\u003e for marketplace payments.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eBuilding Blocks of a Custom Marketplace\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA short summary of the most popular tried and tested tech stack for custom marketplace development would include:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eFront-end Technologies\u003c/strong\u003e: UI/UX frameworks (\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/react-js/\"\u003eReact\u003c/a\u003e, Angular), \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/content-management-system/\"\u003eContent Management Systems\u003c/a\u003e (CMS) and APIs.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBack-end Technologies\u003c/strong\u003e: Programming languages (Python, Java, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/nodejs-express/\"\u003eNode.js\u003c/a\u003e), Databases (MySQL, PostgreSQL).\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCloud Providers\u003c/strong\u003e: \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/aws/\"\u003eAWS\u003c/a\u003e, Azure, Google Cloud Platform.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eOther Essential Tools\u003c/strong\u003e: Payment gateways (\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/stripe/\"\u003eStripe\u003c/a\u003e, PayPal), search and analytics platforms.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor a more comprehensive breakdown of custom marketplace technology you can \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/\"\u003echeck out this list\u003c/a\u003e. It conveniently analyses each software option in terms of its use cases, marketplace benefits, popularity, and identifies some major platforms that use it.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eTech Genie or Pandora's Box? C
769an AI help design your marketplace tech stack?\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eAI-powered tools are emerging that can help with tech stack selection. However, these solutions have limitations. They obviously have a limited understanding of your business, since there is no \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/#:~:text=money%20on%20development.-,The%20discovery%20phase%20in%20marketplace%20development,-The%20first%20stage\"\u003ediscovery process\u003c/a\u003e. As yet, AI can't fully grasp your unique business goals and user challenges.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThere are also ethical considerations with regards to Data Privacy. You should carefully evaluate the data privacy practices of any AI-driven solutions you utilise.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eBeware Confirmation Bias in Software Selection\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eConfirmation bias occurs when people tend to seek, interpret, and remember information in a way that confirms their pre-existing beliefs or hypotheses. In software development, confirmation bias can lead founders or product owners to overlook valuable feedback or user requirements.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis is best illustrated by a de
769scription of two types of founders. Founder one, a sales and marketing guru, stubbornly went it alone and built an art marketplace with \u003ca href=\"https://business.adobe.com/products/magento/magento-commerce.html#\"\u003eMagento\u003c/a\u003e, a turnkey ecommerce platform builder. This turned out to be a bad decision as Magento did not offer enough flexibility to support their concept's user and business flows. The whole platform had to be rebuilt with custom software. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn contrast, founder number two, who wanted to build a carbon credit marketplace, is a technical type who was comfortable mapping use cases to technology, with commensurate results. This resulted in a custom approach that better served users from the start.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003eSelection is just the start of your Marketplace Tech Stack\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eEvaluating and choosing the most suitable technology for your marketplace concept is only the beginning of the process. marketplace tech stack is just the start. Your tech stack should evolve with your marketplace, which includes ongoing maintenance and optimisation. A good marketplace development partner should be able to offer a seamless transition from technology selection to maintenance and optimisation.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"How to Choose the Right Tech Stack for Your Online Marketplace","post_excerpt":"Evaluation \u0026 selection of the right technology stack is a pivotal aspect of successful marketplace development. Learn how to do it the smart way.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-choose-the-right-tech-stack-for-your-online-marketplace","to_ping":"","pinged":"","post_modified":"2026-04-03 08:56:13","post_modified_gmt":"2026-04-03 07:56:13","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=9054","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}}],"popular_post":true,"popular_post_order":"3"},"tag_names":[{"id":32,"slug":"development-solutions","name":"development solutions"},{"id":212,"slug":"marketplace-development-process","name":"Marketplace Development Process"}],"category_names":[{"id":262,"name":"Planning your marketplace"}],"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/9139"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=9139"}],"version-history":[{"count":28,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/9139/revisions"}],"predecessor-version":[{"id":9742,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/9139/revisions/9742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media/9741"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=9139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/categories?post=9139"},{"taxonomy":"post_tag","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/tags?post=9139"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":9054,"date":"2024-04-04T15:03:20","date_gmt":"2024-04-04T14:03:20","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?p=9054"},"modified":"2026-04-03T08:56:13","modified_gmt":"2026-04-03T07:56:13","slug":"how-to-choose-the-right-tech-stack-for-your-online-marketplace","status":"publish","type":"post","link":"https://www.cobbleweb.co.uk/wp/how-to-choose-the-right-tech-stack-for-your-online-marketplace/","title":{"rendered":"How to Choose the Right Tech Stack for Your Online Marketplace"},"content":{"rendered":"\n\u003cp\u003eOne of the most critical decisions you\u0026#8217;ll face when embarking on the journey of building an online marketplace, is selecting the right technology stack. This choice is often a balancing act, with each option presenting its own set of challenges and considerations.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn this post we will touch on:\u003c/p\u003e\n\n\n\n\u003col\u003e\u003cli\u003e\u0026#x2705; \u0026#x274c; Pros and cons of the two main tech approaches to marketplace development \u003c/li\u003e\u003cli\u003e\u0026#x1f504; Whether you should use different technology for different stages of marketplace evolution \u003c/li\u003e\u003cli\u003e\u0026#x1f52e; How assumptions affect tech choices \u003c/li\u003e\u003cli\u003e\u0026#x1f9f1; The main building blocks of a custom marketplace\u003c/li\u003e\u003cli\u003e\u0026#x1f916; Whether AI can help design a marketplace tech stack\u003c/li\u003e\u003cli\u003e\u0026#x2696;\u0026#xfe0f; Confirmation bias in software selection\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003ch2\u003eThe Balancing Act: Turnkey vs Custom Marketplace Solutions\u003c/h2\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eChallenge number one\u003c/strong\u003e is usually whether to go DIY with a no-code or low-code turnkey solution or commit to a custom development process in partnership with a software agency. Each of these approaches have pros and cons that need to be weighed up against each other.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/when-should-you-use-off-the-shelf-ecommerce-software-for-online-marketplace-development/\"\u003eNo-code/low-code turnkey solutions\u003c/a\u003e offer speed (rapid development and deployment), relatively lower upfront cost, and accessibility (they require less technical expertise to get started).\u0026nbsp;These advantages are offset by a number of downsides. The most common of which include lack of flexibility (i.e. not suited to all user flows and business models), lack of scalability (as your marketplace grows, these solutions might struggle to keep up), and lack of extensibility (limited options to add new capabilities or functionality such as APIs).\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eFor an in-depth analysis of all the major pitfalls of using an off-the-shelf turnkey solution for your marketplace project, have a look at our blog post, \u003ca href=\"https://www.cobbleweb.co.uk/6-ways-turnkey-software-solutions-can-kill-your-marketplace-startup/\"\u003e6 ways turnkey software solutions can kill your marketplace startup\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eCustom development\u003c/strong\u003e, on the other hand, allows you to pick and choose which technologies you want to use to build your marketplace platform. This neatly counters all the downsides of turnkey solutions: flexibility to use technology best suited to your business model and user flows, scalable technology that is designed to grow with your business needs, and unlimited extensibility to add features and functionality that best suit your users.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnother important advantage of a custom tech stack, which is often overlooked, is its strong support for a \u003cstrong\u003eproduct-focussed development process\u003c/strong\u003e such as \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-process/\"\u003ethe Lean Startup Method\u003c/a\u003e. This Build-Measure-Learn Loop \u0026#8211; a combination of hypothesis-driven experimentation, iterative product releases, and validated learning \u0026#8211; can significantly increase your chances of success.\u003c/p\u003e\n\n\n\n\u003cp\u003eHowever, like all good things, implementation of a custom tech stack can be quite resource thirsty. In terms of time, development takes longer, which can delay your go-to-market deadline. \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-budget-vs-cost-theyre-not-the-same/\"\u003eBudget-wise\u003c/a\u003e, it requires a higher initial investment. And you will need the requisite expertise, i.e. a team with the necessary technical and business model skills.\u003c/p\u003e\n\n\n\n\u003ch2\u003eTech Stacks for Every Stage of Marketplace Evolution\u003c/h2\u003e\n\n\n\n\u003cp\u003eItâs important to point out at this stage, that choosing a tech stack for your marketplace is not necessarily a zero-sum game. In many instances it does make sense to use different technologies for the various phases that your marketplace project will traverse.\u003c/p\u003e\n\n\n\n\u003ch3\u003eProduct-solution fit: Prioritising speed and affordability\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003eA low-fidelity MVP\u003c/a\u003e (minimum viable product) can be a valuable tool in the early stages of developing an online marketplace.\u0026nbsp; By creating a simple prototype, landing page, or mockup, you can test c
769ore assumptions about your target market and if they are interested in the problem you\u0026#8217;re solving before investing heavily in development. This helps ensure you\u0026#8217;re on the right track and limits your chances of heading down an expensive rabbit hole.\u003c/p\u003e\n\n\n\n\u003cp\u003ePopular technology options include \u003ca href=\"https://www.cobbleweb.co.uk/when-should-you-use-wordpress-to-build-your-multi-vendor-marketplace/\"\u003eWordPress\u003c/a\u003e, Magento, and Sharetribe.\u003c/p\u003e\n\n\n\n\u003ch3\u003eProduct-market fit: Balancing flexibility and agility\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eHigh-fidelity MVPs\u003c/a\u003e are useful tools for validating product-market fit. They allow testing of usability, business and revenue models, and iterating based on user feedback. Custom marketplace development is best suited for high-fidelity MVPs due to its flexibility for unique user flows and features. That includes the ability to test core functionality and features without the one-size-fits all clutter of turnkey solutions, which can obfuscate user feedback signals.\u003c/p\u003e\n\n\n\n\u003cp\u003ePopular technology choices include \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/nodejs-express/\"\u003eNode.js/Express\u003c/a\u003e, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/react-js/\"\u003eReact\u003c/a\u003e, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/mongodb/\"\u003eMongoDB\u003c/a\u003e and \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/stripe/\"\u003eStripe\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003ch3\u003eScaling your online marketplace\u003c/h3\u003e\n\n\n\n\u003cp\u003eAt this stage high-performance and security are paramount. Marketplaces at the growth stage are best served by technologies like cloud-native architectures and microservices. Microservices not only allow for flexible scaling (the ability to adjust resources for individual features), but also makes large enterprise applications more resilient to failure. That means, even if one microservice fails, the whole application won\u0026#8217;t crash. \u003c/p\u003e\n\n\n\n\u003cp\u003eWe cover some more key aspects of building a scalable marketplace infrastructure \u0026#8211; automation, flexibility, efficiency \u0026#8211; in this post: \u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003e5 ways to set your marketplace infrastructure up for scalable growth\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003ch3\u003eFuture-proofing your marketplace platform\u003c/h3\u003e\n\n\n\n\u003cp\u003eWhatever stage your marketplace is at, itâs important to balance current needs (and resources) with potential growth. Some ways to navigate this challenge include:\u003c/p\u003e\n\n\n\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eModular Architecture:\u003c/strong\u003e Choose a tech stack that allows you to add or modify features without overhauling the entire system.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/5-ways-to-set-your-marketplace-infrastructure-up-for-scalable-growth/\"\u003eScalable Technologies\u003c/a\u003e\u003c/strong\u003e: Opt for technologies known for their scalability, such as cloud services that can adjust resources based on demand.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eCommunity and Support:\u003c/strong\u003e Consider the community and support around a technology. A strong community can be a rich resource for problem-solving and hiring talent. If you chose custom software, your development partner should offer structured support that includes close collaboration and easy communication.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/7-software-performance-metrics-that-online-marketplace-startups-should-be-aware-of/\"\u003ePerformance Benchmarks\u003c/a\u003e\u003c/strong\u003e: Evaluate technologies against performance benchmarks relevant to your marketplace\u0026#8217;s needs.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eContinuous Evaluation\u003c/strong\u003e: Technology evolves rapidly. Regularly assess your tech stack to ensure it still aligns with your business goals and industry standards. A good development partner should assist you in this.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch2\u003eAssumptions Matter: Aligning Tech with Your Vision\u003c/h2\u003e\n\n\n\n\u003cp\u003eFor online marketplaces, selecting the appropriate technology stack is akin to a chess grandmaster choosing the opening moves that will dictate the entire game. There are some key assumptions that play a pivotal role in technology selection. It is critical to map each one to the most suitable technology.\u003c/p\u003e\n\n\n\n\u003ch3\u003eTarget Audience: Who are you serving and what are their needs?\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe cornerstone of any successful marketplace is a deep understanding of its target audience.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTake Etsy, for example, a thriving online marketplace for handmade goods. Etsy\u0026#8217;s core demographic skews towards creative individuals who value a user-friendly platform for showcasing and selling their crafts. Consequently, Etsy\u0026#8217;s tech stack prioritises intuitive UI/UX frameworks like \u003ca href=\"https://www.cobbleweb.co.uk/fire-up-your-marketplace-front-end-performance-with-react/\"\u003eReact\u003c/a\u003e, allowing for a seamless user experience that caters to both vendors and buyers.  \u003c/p\u003e\n\n\n\n\u003cp\u003eIn contrast, a B2B marketplace for industrial supplies might prioritise back-end technologies like powerful \u003ca href=\"https://www.cobbleweb.co.uk/are-you-using-the-right-database-solution-for-your-online-marketplace-project/\"\u003edatabases\u003c/a\u003e (e.g. PostgreSQL) to handle complex product catalogues and integrate seamlessly with existing enterprise resource planning (ERP) systems used by its corporate clientele.\u003c/p\u003e\n\n\n\n\u003ch3\u003eBusiness Model: How will you generate revenue?\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe chosen tech stack must also align with the intended \u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003erevenue streams\u003c/a\u003e. For instance, a marketplace like Airbnb, which relies on transaction fees levied on bookings, would prioritise secure payment gateways like Stripe to facilitate seamless financial transactions.\u003c/p\u003e\n\n\n\n\u003cp\u003eOn the other hand, early-stage \u003ca href=\"https://www.cobbleweb.co.uk/are-subscriptions-the-best-revenue-model-for-your-service-marketplace/\"\u003e\u003cstrong\u003esubscription-based marketplaces\u003c/strong\u003e\u003c/a\u003e like \u003ca href=\"https://www.unitedpetcare.com/members/\"\u003eUnited Pet Care\u003c/a\u003e (connects pet owners with vets) and \u003ca href=\"https://goshippo.com/pricing\"\u003eShippo\u003c/a\u003e (a shipping marketplace) will want to experiment with different pricing models, which often have to supp
769ort multiple currencies. They will want to make pricing changes quickly and avoid complex billing logic and compliance hurdles. \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/chargebee/\"\u003eChargeBee\u003c/a\u003e, an easy-to-implement \u003cstrong\u003erecurring billing\u003c/strong\u003e application, solves this by offering seamless integration with payment gateways and other applications such as CRMs and accounting software.\u003c/p\u003e\n\n\n\n\u003ch3\u003eWhat data security and privacy requirements do you have?\u003c/h3\u003e\n\n\n\n\u003cp\u003eIn today\u0026#8217;s data-driven world, robust security and privacy measures are paramount for online marketplaces.\u0026nbsp; This necessitates the selection of technologies that prioritise data encryption and user authentication.\u0026nbsp;\u0026nbsp;For instance, a healthcare marketplace handling sensitive patient data might opt for secure back-end technologies like Java, known for its robust security features.\u0026nbsp; Additionally, strict adherence to data privacy regulations like the General Data Protection Regulation (GDPR) in Europe is crucial to maintain user trust and avoid hefty fines.\u003c/p\u003e\n\n\n\n\u003cp\u003eFortunately there\u0026#8217;s been an explosion in dedicated security applications that integrate with marketplace platforms. \u003ca href=\"https://www.perimeterx.com/\"\u003ePerimeterX\u003c/a\u003e\u0026nbsp;is a behaviour-based bot management solution that protects websites, mobile applications and APIs from automated attacks. \u003ca href=\"https://www.forter.com/\"\u003eForter\u003c/a\u003e\u0026nbsp;provides real-time fraud prevention solutions to ecommerce platforms, while \u003ca href=\"https://sift.com/\"\u003eSift\u003c/a\u003e\u0026nbsp;offers end-to-end protection for customer journeys from login to checkout.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can learn about building trust in your marketplace with compliance and anti-fraud mechanisms \u003ca href=\"https://www.cobbleweb.co.uk/build-trust-in-your-online-marketplace-with-anti-fraud-and-compliance-mechanisms/\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003ch3\u003eWill your marketplace need to integrate with other systems?\u003c/h3\u003e\n\n\n\n\u003cp\u003eMost online marketplaces don\u0026#8217;t exist in isolation.\u0026nbsp; They may need to connect with external systems for various reasons.\u0026nbsp; For example, marketplaces that facilitate payments between buyers and sellers will have to integrate with payment processing platforms like Stripe Connect to streamline invoicing and other aspects of the payment processes.\u003c/p\u003e\n\n\n\n\u003cp\u003eTo ensure seamless data flow and functionality, the tech stack should be built with integration capabilities in mind.\u0026nbsp; API (\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/restful-api/\"\u003eApplication Programming Interface\u003c/a\u003e) compatibility with relevant third-party systems is a key factor to consider during the selection process. Don\u0026#8217;t forget that integration capabilities also include the ability of your development team to execute the integration. This is especially true of a complex system like \u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003eStripe Connect\u003c/a\u003e for marketplace payments.\u003c/p\u003e\n\n\n\n\u003ch2\u003eBuilding Blocks of a Custom Marketplace\u003c/h2\u003e\n\n\n\n\u003cp\u003eA short summary of the most popular tried and tested tech stack for custom marketplace development would include:\u003c/p\u003e\n\n\n\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eFront-end Technologies\u003c/strong\u003e: UI/UX frameworks (\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/react-js/\"\u003eReact\u003c/a\u003e, Angular), \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/content-management-system/\"\u003eContent Management Systems\u003c/a\u003e (CMS) and APIs.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBack-end Technologies\u003c/strong\u003e: Programming languages (Python, Java, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/nodejs-express/\"\u003eNode.js\u003c/a\u003e), Databases (MySQL, PostgreSQL).\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCloud Providers\u003c/strong\u003e: \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/aws/\"\u003eAWS\u003c/a\u003e, Azure, Google Cloud Platform.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eOther Essential Tools\u003c/strong\u003e: Payment gateways (\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/stripe/\"\u003eStripe\u003c/a\u003e, PayPal), search and analytics platforms.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eFor a more comprehensive breakdown of custom marketplace technology you can \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/\"\u003echeck out this list\u003c/a\u003e. It conveniently analyses each software option in terms of its use cases, marketplace benefits, popularity, and identifies some major platforms that use it.\u003c/p\u003e\n\n\n\n\u003ch2\u003eTech Genie or Pandora\u0026#8217;
769s Box? Can AI help design your marketplace tech stack?\u003c/h2\u003e\n\n\n\n\u003cp\u003eAI-powered tools are emerging that can help with tech stack selection. However, these solutions have limitations. They obviously have a limited understanding of your business, since there is no \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/#:~:text=money%20on%20development.-,The%20discovery%20phase%20in%20marketplace%20development,-The%20first%20stage\"\u003ediscovery process\u003c/a\u003e. As yet, AI can\u0026#8217;t fully grasp your unique business goals and user challenges.\u003c/p\u003e\n\n\n\n\u003cp\u003eThere are also ethical considerations with regards to Data Privacy. You should carefully evaluate the data privacy practices of any AI-driven solutions you utilise.\u003c/p\u003e\n\n\n\n\u003ch2\u003eBeware Confirmation Bias in Software Selection\u003c/h2\u003e\n\n\n\n\u003cp\u003eConfirmation bias occurs when people tend to seek, interpret, and remember information in a way that confirms their pre-existing beliefs or hypotheses. In software development, confirmation bias can lead founders or product owners to overlook valuable feedback or user requirements.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis is best illustrated by a de
769scription of two types of founders. Founder one, a sales and marketing guru, stubbornly went it alone and built an art marketplace with \u003ca href=\"https://business.adobe.com/products/magento/magento-commerce.html#\"\u003eMagento\u003c/a\u003e, a turnkey ecommerce platform builder. This turned out to be a bad decision as Magento did not offer enough flexibility to support their concept\u0026#8217;s user and business flows. The whole platform had to be rebuilt with custom software. \u003c/p\u003e\n\n\n\n\u003cp\u003eIn contrast, founder number two, who wanted to build a carbon credit marketplace, is a technical type who was comfortable mapping use cases to technology, with commensurate results. This resulted in a custom approach that better served users from the start.\u003c/p\u003e\n\n\n\n\u003ch3\u003eSelection is just the start of your Marketplace Tech Stack\u003c/h3\u003e\n\n\n\n\u003cp\u003eEvaluating and choosing the most suitable technology for your marketplace concept is only the beginning of the process. marketplace tech stack is just the start. Your tech stack should evolve with your marketplace, which includes ongoing maintenance and optimisation. A good marketplace development partner should be able to offer a seamless transition from technology selection to maintenance and optimisation.\u003c/p\u003e\n","protected":false},"excerpt":{"rendered":"Evaluation \u0026#038; selection of the right technology stack is a pivotal aspect of successful marketplace development. Learn how to do it the smart way.","protected":false},"author":1,"featured_media":9799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262],"tags":[32,214],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Evaluation \u0026amp; selection of the right technology stack is a pivotal aspect of successful marketplace development. Learn how to do it the smart way.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/how-to-choose-the-right-tech-stack-for-your-online-marketplace/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"How to Choose the Right Tech Stack for Your Online Marketplace\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Evaluation \u0026amp; selection of the right technology stack is a pivotal aspect of successful marketplace development. Learn how to do it the smart way.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/how-to-choose-the-right-tech-stack-for-your-online-marketplace/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:published_time\" content=\"2024-04-04T14:03:20+00:00\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2026-04-03T07:56:13+00:00\" /\u003e\n\u003cmeta property=\"og:image\" content=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/04/How-to-Choose-the-Right-Tech-Stack-for-Your-Online-Marketplace.jpg\" /\u003e\n\t\u003cmeta property=\"og:image:width\" content=\"1000\" /\u003e\n\t\u003cmeta property=\"og:image:height\" content=\"563\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cmeta name=\"twitter:label1\" content=\"Est. reading time\"\u003e\n\t\u003cmeta name=\"twitter:data1\" content=\"9 minutes\"\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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769ow-to-Choose-the-Right-Tech-Stack-for-Your-Online-Marketplace.jpg","banner_sub_title":"","banner_statement_text":"","banner_button_text":"","banner_button_link":"","read_time":"","display_table_of_content_copy":false,"other_posts":[{"post":{"ID":9065,"post_author":"1","post_date":"2024-03-12 14:38:00","post_date_gmt":"2024-03-12 14:38:00","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eImagine you've dreamt up a revolutionary online marketplace, a platform poised to disrupt the way we buy and sell. But before you dive headfirst into development, a crucial question arises: what features should your \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eMinimum Viable Product (MVP)\u003c/a\u003e absolutely have?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThink of the MVP as your business idea's coming-out party. It's the first impression you make on potential users and investors.\u0026nbsp; Overstuff it with features, and you risk obscuring your core value proposition.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBut skimp on the essentials, and you might struggle to validate your \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003eproduct-market fit.\u003c/a\u003e\u0026nbsp; Finding the sweet spot â the features with the highest impact â is paramount to proving your business case effectively.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eWhy focus on core functionality?\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHere's the thing: bombarding marketplace users with a feature-laden platform can be counter-productive. It can be confusing to navigate, expensive to develop, and ultimately, distract from the core value you offer. Take the cautionary tale of Pets.com, the ill-fated e-commerce giant.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eTheir initial platform boasted a virtual pet cemetery, live chat with veterinarians, and even an online pet hotel booking service â all before they'd even proven the concept of selling pet food online. Unsurprisingly, they sputtered out in the dot-com bubble burst.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":9091,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/image-3.png\" alt=\"The very messy Pets.com site was an absolute nightmare to navigate.\" class=\"wp-image-9091\"/\u003e\u003cfigcaption\u003eThe very messy Pets.com site was an absolute nightmare to navigate.\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eInstead, the MVP should be a laser-focused experience that validates your core offering.\u0026nbsp; Think of it like a science experiment â you're testing a hypothesis (your marketplace concept) with a minimal yet functional setup. This allows you to gather real-world user data and feedback, which is invaluable for iterating and improving your platform before scaling up.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eRemember, even industry titans like Airbnb started with a bare-bones MVP. Their initial offering? A simple platform connecting travellers with spare rooms.\u0026nbsp; They focused on core functionalities like user profiles, listings, and a secure payment system. Only after validating the core concept did they introduce additional features like reviews, wishlists, and âexperiences.â\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eTailoring your marketplace MVP features\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eNow, let's delve into the factors that influence the selection of essential features for your online marketplace MVP.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e1. The marketplace type\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor \u003cstrong\u003eproduct marketplaces\u003c/strong\u003e like Amazon or Etsy, features like \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/product-listings/\"\u003eproduct listings\u003c/a\u003e with clear descriptions, high-quality images, secure \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/payment-systems/\"\u003epayment gateways\u003c/a\u003e with options for refunds and \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/product-returns/\"\u003ereturns\u003c/a\u003e, and robust \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/custom-search-navigation/\"\u003esearch and filtering\u003c/a\u003e functions are crucial.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eService-focused platforms\u003c/strong\u003e like Fiverr or Upwork require a strong focus on \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/service-listings/\"\u003euser profiles\u003c/a\u003e showcasing skills and experience, a clear \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/request-for-proposal/\"\u003ecommunication system\u003c/a\u003e (e.g. RFQ/RFP features) between buyers and sellers, \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/project-management/\"\u003eproject management tools\u003c/a\u003e, and a secure escrow system to hold funds until the project is completed.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e2. The market landscape\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh-demand, limited selection\u003c/strong\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMarketplaces like \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e, which capitalise on high-volume events like sporting matches, might not require a sophisticated \u003ca href=\"https://www.cobbleweb.co.uk/does-your-marketplace-mvp-need-a-search-feature/\"\u003esearch engine\u003c/a\u003e. Their initial approach, simply showcasing a limited number of high-demand events and offering a seamless purchase experience, resulted in very rapid growth and made it much easier to prove product-market fit. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":10151,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/10/image-7-1024x897.png\" alt=\"Fanpass did not use a search feature in its early stage. Instead the events platform simply showcased popular high-volume events.\" class=\"wp-image-10151\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e\u003cstrong\u003eLow-demand, diverse delection\u003c/strong\u003e\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor marketplaces with a wider variety of products or services, especially those with a lower initial demand, a strong search and filtering system becomes essential to help users discover what they're looking for. Healthcare startup, \u003ca href=\"https://www.cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study/\"\u003eIHSS Connect\u003c/a\u003e implemented a highly granular navigation structure based on various category filters, so that care recipients could find suitable caregivers in a highly regulated and fragmented Californian market.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":10147,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/10/IHSS-Connect-dropdown-filter-navigation-structure-1024x503.jpg\" alt=\"IHSS Connect dropdown filter navigation structure\" class=\"wp-image-10147\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e3. Supply and demand constraints\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIf your marketplace has a \u003cstrong\u003ecurated selection of sellers\u003c/strong\u003e â think of a marketplace for luxury goods offered by a select group of merchants â you might initially outsource shipping and fulfilment to these approved sellers. This allows you to focus on quality control and user experience.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":10542,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/12/image-7-1024x433.png\" alt=\"Luxury yacht delivery is probably best handled by vetted sellers.\" class=\"wp-image-10542\"/\u003e\u003cfigcaption\u003eLuxury yacht delivery is probably best handled by vetted sellers.\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor marketplaces with a \u003cstrong\u003elarge pool of sellers\u003c/strong\u003e, integrating shipping functionalities directly into the platform can streamline the buying process. It also allows for more competitive shipping options for buyers. Art marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e did this by allowing sellers to combine local last-mile delivery services with an international shipping provider, UPS.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/05/8inK2UKw.png\" alt=\"The Affordable Art Fair shipping feature is powered by a UPS integration for international shipping and allows sellers to add their own delivery agents for local shipping.\"/\u003e\u003cfigcaption\u003eThe Affordable Art Fair shipping feature is powered by a UPS integration for international shipping and allows sellers to add their own delivery agents for local shipping.\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading {\"level\":3} --\u003e\n\u003ch3\u003e4. Prioritise for impact\u003c/h3\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe key is to i
769dentify features that will have the highest impact on user experience and business goals.\u0026nbsp; For example, features like social proof through reviews and ratings can significantly increase buyer confidence and conversion rates.\u0026nbsp; Similarly, integrating a mobile-friendly interface is crucial in today's mobile-first world.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eUnsure about the exact number of features you should prioritise? Apply the \u003cstrong\u003ePareto Principle\u003c/strong\u003e - the universal observation that twenty percent of sources drive eighty percent of outcomes. Amazon famously expanded on this 80/20 rule by decreeing that product decisions should be 80% based on data and only 20% on experience or gut instinct. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":10144,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/10/image-6.png\" alt=\"Use the Pareto principle (80/20 rule) to prioritise features for your marketplace startup.\" class=\"wp-image-10144\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eWhat to leave for later: prioritising development resources\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eRemember, your MVP is just the first step. There will be plenty of time to introduce bells and whistles later. Here are some features you can consider leaving for later iterations:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/elasticsearch/\"\u003eComplex Search Functionality\u003c/a\u003e\u003c/strong\u003e: Analysing user behaviour through basic categories and filters can inform the development of a more sophisticated search engine later.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/analytics/\"\u003eAdvanced Analytics\u003c/a\u003e\u003c/strong\u003e: While basic user data collection is important, in-depth analytics can wait until you have a larger user base to provide meaningful insights.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eCommunity Features\u003c/strong\u003e: Features like forums or social media integration can be valuable for fostering user engagement, but they might not be essential for initial validation.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eShould \u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/shipping/\"\u003eshipping\u003c/a\u003e\u003c/strong\u003e be integrated into your platform or done by sellers themselves? If the latter is the case, handpicked reliable sellers may be a better strategy.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eA framework for marketplace feature prioritisation\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eYou can avoid the hazards of implementing the wrong features by taking a structured (i.e. more data-driven and user-centric) approach to building your marketplace roadmap. One such framework entails grouping features into key themes and aligning them with business goals using an ICE score system.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":4} --\u003e\n\u003ch4\u003eComponents of ICE scoring\u003c/h4\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eImpact\u003c/strong\u003e measures the potential effect or value the feature could have if successfully implemented. Example question: How much will this theme or feature improve our goals or metrics (e.g. revenue, user engagement)?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eConfidence\u003c/strong\u003e assesses how certain you are about the predicted impact. Example question: How confident are we in the data or assumptions supp
769orting this feature?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eEase\u003c/strong\u003e evaluates the level of effort, resources, or time required to create or integrate the feature. Example question: How simple or straightforward is this feature to implement compared to other options?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eEach component is scored on a predefined scale (e.g. 1 to 10), and the scores are multiplied to produce an overall ICE score for comparison: ICE\u0026nbsp;Score = Impact à Confidence à Ease. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading {\"level\":4} --\u003e\n\u003ch4\u003eE\u003cstrong\u003example of using ICE to score marketplace\u003c/strong\u003e features\u003c/h4\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eLet's consider a hypothetical online marketplace and evaluate three potential features:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list {\"ordered\":true} --\u003e\n\u003col\u003e\u003cli\u003e\u003cstrong\u003ePersonalised Product Recommendations:\u003c/strong\u003e\u003cul\u003e\u003cli\u003eImpact: 9 (High potential to increase sales and customer engagement)\u003c/li\u003e\u003cli\u003eConfidence: 7 (Based on successful implementations in similar marketplaces)\u003c/li\u003e\u003cli\u003eEase: 5 (Requires data analysis, algorithm development, and integration with the product catalogue)\u003c/li\u003e\u003cli\u003eICE Score: 9 x 7 x 5 = 315\u003c/li\u003e\u003c/ul\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eImproved Search Functionality:\u003c/strong\u003e\u003cul\u003e\u003cli\u003eImpact: 8 (Can significantly enhance user experience and conversion rates)\u003c/li\u003e\u003cli\u003eConfidence: 8 (Well-understood problem with proven solutions)\u003c/li\u003e\u003cli\u003eEase: 7 (Requires development and testing, but relatively straightforward)\u003c/li\u003e\u003cli\u003eICE Score: 8 x 8 x 7 = 448\u003c/li\u003e\u003c/ul\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSocial Sharing Integration:\u003c/strong\u003e\u003cul\u003e\u003cli\u003eImpact: 6 (Potential to increase brand visibility and customer acquisition)\u003c/li\u003e\u003cli\u003eConfidence: 6 (Depends on effective marketing and user adoption)\u003c/li\u003e\u003cli\u003eEase: 9 (Relatively easy to implement with existing social media APIs)\u003c/li\u003e\u003cli\u003eICE Score: 6 x 6 x 9 = 324\u003c/li\u003e\u003c/ul\u003e\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:image {\"id\":10539,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/12/image-6.png\" alt=\"Example of ICE scoring used to prioritise marketplace features\" class=\"wp-image-10539\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBased on the ICE scores, the team should prioritise the proposed features as follow:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list {\"ordered\":true} --\u003e\n\u003col\u003e\u003cli\u003e\u003cstrong\u003eImproved Search Functionality:\u003c/strong\u003e With the highest ICE score, this feature offers the most significant potential impact, high confidence, and relatively easy implementation.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersonalised Product Recommendations:\u003c/strong\u003e While it has a high impact potential, the lower ease score suggests it might require more time and resources.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSocial Sharing Integration:\u003c/strong\u003e This feature has a lower impact and confidence compared to the other two, despite its ease of implementation.\u003c/li\u003e\u003c/ol\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThere are some caveats with the ICE method to keep in mind. For example, it does not implicitly account for external factors like dependencies or opportunity costs. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eICE can also be further refined by adding \u003cstrong\u003eReach\u003c/strong\u003e, which measures how many users will be affected by the feature over a certain period of time. In that case the formula will change to: RICE score = (Reach x Impact x Confidence)/Effort. Reach works well with solid user data at the growth stage when you're trying to decide which features will scale your marketplace the best.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"Choosing the Right Features for Your Online Marketplace Launch","post_excerpt":"Overstuffing the first version (MVP) of your marketplace platform with too many features can prevent you from finding product-market fit.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"choosing-the-right-features-for-your-online-marketplace-launch","to_ping":"","pinged":"","post_modified":"2026-04-03 08:56:24","post_modified_gmt":"2026-04-03 07:56:24","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=9065","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9062,"post_author":"1","post_date":"2024-05-21 19:24:00","post_date_gmt":"2024-05-21 18:24:00","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn the competitive world of online marketplaces, \u003ca href=\"https://www.cobbleweb.co.uk/why-ux-design-is-key-to-online-marketplace-success/\"\u003euser experience\u003c/a\u003e (UX) reigns supreme. A well-designed platform can turn casual browsers into loyal customers, while a clunky interface with an inaccurate search feature can send them fleeing to the competition. \u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eWhen it comes to \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/custom-search-navigation/\"\u003enavigation,\u003c/a\u003e two primary methods guide users towards their desired products or services: \u003cstrong\u003ebrowsing\u003c/strong\u003e categories and utilising a \u003cstrong\u003esearch\u003c/strong\u003e bar. But for a Minimum Viable Product (MVP), essentially a streamlined version of your marketplace, the question arises: is a search feature absolutely necessary?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eBrowsing vs. Searching: Charting the User Journey\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSearch holds a powerful hand in user engagement. Unlike browsing categories, which presents users with a pre-determined structure, search caters directly to user intent.\u0026nbsp; Think of it as a conversation starter. A user enters a search term â \"running shoes for women\" or \"freelance graphic designer\" â\u0026nbsp; effectively stating their goal. This immediate focus on what they're looking for streamlines the user journey, leading them straight to relevant results and potentially accelerating the path to conversion.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":9083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Browsing-vs-Searching.jpg\" alt=\"User intent difference between browsing or searching a website\" class=\"wp-image-9083\"/\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe Power of Search: Refining the User Experience\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHowever, implementing search effectively goes beyond simply slapping a search bar onto your MVP.\u0026nbsp; Think of it as a strategic development process, not a single feature. Here's why: User segmentation plays a crucial role.\u0026nbsp; Are your users primarily of the \"exploratory\" type, casually browsing for inspiration?\u0026nbsp; Or are they \"transactional,\" with a specific product in mind?\u0026nbsp; Understanding your user base will influence your decision.\u0026nbsp; For instance, an exploratory user might benefit greatly from well-curated categories, while a transactional user could get frustrated with the extra step.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eSearch Engines: Not Always Necessary\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eNow, let's explore scenarios where a search engine might not be the first priority. Imagine a high-end service marketplace specialising in concierge services. Here, manual connections between skilled professionals and discerning clients might be more appropriate. Similarly, a \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003elow-fidelity MVP\u003c/a\u003e with a limited product offering might not necessitate a complex search function. In these cases, focusing on clear, \u003ca href=\"https://www.cobbleweb.co.uk/how-to-design-a-winning-marketplace-category-structure/\"\u003ewell-organised categories\u003c/a\u003e can be sufficient for a successful user experience.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:media-text {\"mediaId\":9085,\"mediaType\":\"image\"} --\u003e\n\u003cdiv class=\"wp-block-media-text alignwide is-stacked-on-mobile\"\u003e\u003cfigure class=\"wp-block-media-text__media\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/image-1.png\" alt=\"\" class=\"wp-image-9085 size-full\"/\u003e\u003c/figure\u003e\u003cdiv class=\"wp-block-media-text__content\"\u003e\u003c!-- wp:paragraph {\"align\":\"left\",\"placeholder\":\"Contentâ¦\",\"fontSize\":\"large\"} --\u003e\n\u003cp class=\"has-text-align-left has-large-font-size\"\u003eAs shown above, \u003ca href=\"https://www.cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study/\"\u003eCare Connect\u003c/a\u003e, a jobs marketplace for caregivers, utilises dropdown filters (instead of a search feature) to produce highly granular results.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c!-- /wp:media-text --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eBuilding Search Later: Data-Driven Decisions\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBut hold on â what if you're unsure whether search is necessary?\u0026nbsp; Here's where user data becomes your best friend.\u0026nbsp; Before launching a complex search feature, consider gathering data on user behaviour regarding product/service discovery. This could involve tools like clickstream analysis or user surveys that explore how users navigate your MVP.\u0026nbsp; This data can then inform the future development of a search feature, ensuring it caters to your specific user base.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eSearch as a Data Collection Tool\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSpeaking of data, search functionality offers an invaluable tool for understanding user behaviour.\u0026nbsp; By analysing high-volume search terms, you can gain valuable insights into user needs and preferences.\u0026nbsp;
769 These insights can be used to refine your categorization system and develop additional filters, making it easier for users to find what they're looking for in the future.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eSearch and Marketing: A Strategic Alliance\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eSearch also goes hand-in-hand with strategic marketing efforts.\u0026nbsp; Imagine leveraging popular search terms associated with seasonal events â \"Xmas gifts\" or \"Mothers Day ideas\" â to create targeted landing pages optimised for search engines (SEO).\u0026nbsp; This marriage of search and marketing can attract potential buyers right at the moment they're actively seeking solutions in your marketplace.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eIndexing Products and Services: The Art of Relevance\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eNow, let's delve deeper into the technical side of things.\u0026nbsp; A key element for effective search functionality is product/service indexing.\u0026nbsp; This involves assigning relevant characteristics and attributes to each product or service, allowing the search engine to match user queries with accurate results.\u0026nbsp; Choosing the right attributes is crucial â think size, color, price, location, or service type â depending on what your users are most likely to search for.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eAdvanced Search Features and Technology\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThere are even advanced search functionalities available with tools like \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/elasticsearch/\"\u003eElasticSearch\u003c/a\u003e. This application allows platform operators to assign weights to different criteria within a search query, further improving the relevance of results. For instance, a user searching for \"running shoes\" might prioritise brand over price, so ElasticSearch would prioritise results showcasing desired brands.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/visii/\"\u003eVisii\u003c/a\u003e develops visual search solutions for ecommerce businesses. Their technology uses artificial intelligence (AI) and image recognition to allow users to find information or products based on images. For instance, you could upload a picture of a piece of furniture and Visii would search for similar items in the marketplace catalogue.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":9131,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/image-5.png\" alt=\"Saatchi's Art Marketplace utilises visual search powered by Visii to help visitors better explore its huge selection of over one million artworks.\" class=\"wp-image-9131\"/\u003e\u003cfigcaption\u003eSaatchi's Art Marketplace utilises visual search powered by Visii to help visitors better explore its huge selection of over one million artworks.\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eAn Ongoing Search for Success\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe decision to implement search in your online marketplace MVP hinges on several factors â user base, marketplace maturity, and data availability. Remember, search optimisation is an ongoing process â regularly review user behaviour and search trends to refine your platform and ensure a seamless user experience.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eFor those interested in a deeper dive into search functionality for online marketplaces, consider exploring resources offered by industry leaders like \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/custom-search-navigation/\"\u003eCobbleWeb\u003c/a\u003e. Their expansive portfolio provide valuable insights and tools to help you build a search engine that empowers both your users and your business.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e","post_title":"Does your marketplace MVP need a search feature?","post_excerpt":"A search feature may not always be the best fit for your marketplace. Analyse user intent to select the best navigation option.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"does-your-marketplace-mvp-need-a-search-feature","to_ping":"","pinged":"","post_modified":"2026-04-03 08:56:08","post_modified_gmt":"2026-04-03 07:56:08","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=9062","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9096,"post_author":"1","post_date":"2024-06-27 19:06:24","post_date_gmt":"2024-06-27 18:06:24","post_content":"\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBuilding a successful online marketplace isn't a one-shot deal. It's an ongoing journey of discovery, adaptation, and evolution. This is where iteration, the cornerstone of agile marketplace development, takes centre stage.\u0026nbsp;\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIteration is a \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-development-process/\"\u003eprocess of building, measuring, learning\u003c/a\u003e - constantly refining the product based on user feedback and market data. This approach is crucial to avoid the pitfalls of a bloated, unusable product â a Frankensteinian monstrosity of features that nobody loves.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eFrankenstein vs. Phoenix: the iteration difference\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eImagine launching a marketplace with every feature under the sun, a \"kitchen sink\" approach driven by grand ideas rather than user needs. This could result in an overwhelming, confusing interface, slow loading times, and features that nobody uses. This Frankensteinian product becomes a burde
769n to maintain and fails to attract or retain users.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIn contrast, an iterative approach allows you to build a \u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003eMinimum Viable Product\u003c/a\u003e (MVP) â a core version of your marketplace with the essential functionalities needed to validate your concept and capture user feedback. This MVP is like a phoenix rising from the ashes. It may not be feature-rich, but it's functional and allows you to gather real-world data based on user behaviour.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThis minimalist approach has been successfully adopted by pretty much 99.9% of the world's most successful online marketplaces, from Airbnb to Amazon.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eHave a look at the below image. The first version of Amazon.com (1995) was a pretty barebones affair. Only one product type, books, was on offer, supported by a limited number of features. \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-features/custom-search-navigation/\"\u003eNavigation\u003c/a\u003e consisted of simple links and a basic search engine. There was a notification service that let users know via auto-generated email when their favourite books were added to the catalogue was one of. It also featured the first iteration of Amazon's famous product \u003ca href=\"https://www.cobbleweb.co.uk/build-trust-in-your-marketplace-website-with-customer-review-software/\"\u003ereview feature\u003c/a\u003e.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eBut it gave Jeff Bezos enough data to plan the next iteration of his marketplace, as we elaborate on in this \u003ca href=\"https://www.cobbleweb.co.uk/amazon-online-marketplace-case-study/\"\u003eAmazon case study\u003c/a\u003e. The 1997 version of Amazon.com (see second image below) offered an easier-to-use interface with improved navigation and a more prominent review system. That same year Amazon went public at a market valuation of $438 million - only 2 years after launching!\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"align\":\"center\",\"width\":635,\"height\":619} --\u003e\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter is-resized\"\u003e\u003cimg src=\"https://www.versionmuseum.com/images/websites/amazon-website/amazon-website%5E1995%5Ewelcome-to-amazon-books-homepage-restored.png\" alt=\"The original Amazon website (August 1995)\" width=\"635\" height=\"619\"/\u003e\u003cfigcaption\u003eThe first (1995) version of Amazon.com\u003c/figcaption\u003e\u003c/figure\u003e\u003c/div\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:image --\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://www.versionmuseum.com/images/websites/amazon-website/amazon-website%5E1997%5Eamzn-homepage-restored.png\" alt=\"The 1997 version of Amazon.com had a much cleaner interface than the first (1995) vesrion.\"/\u003e\u003cfigcaption\u003eThe 1997 version of Amazon.com had a much cleaner interface, but still looks pretty basic compared to modern platforms.\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eThe MVP to MVP Journey\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eIterative marketplace development is a process that guides you on a path of continuous improvement, moving from\u003ca href=\"https://www.cobbleweb.co.uk/validate-problem-solution-fit-for-marketplace-project-with-low-fidelity-mvp/\"\u003e low-fidelity MVP\u003c/a\u003e to \u003ca href=\"https://www.cobbleweb.co.uk/how-to-establish-product-market-fit-for-your-online-marketplace-with-a-high-fidelity-mvp/\"\u003ehigh-fidelity MVPs\u003c/a\u003e. Here's how it works:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eGather Feedback:\u003c/strong\u003e After launching your initial MVP, the real learning begins. Collect user feedback through surveys, user interviews, A/B testing on different features, and user behaviour analytics. Don't just rely on \u003ca href=\"https://www.tableau.com/learn/articles/vanity-metrics\"\u003evanity metrics\u003c/a\u003e like active users or page views; identify user pain points, areas of confusion, and features they find most valuable.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003ePrioritise Based on Data:\u003c/strong\u003e Analyse the data to see which features resonate with users and which ones are causing friction. This data-driven approach helps you prioritise improvements and determine if specific features need to be tweaked, removed, or replaced.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eIteratively Refine:\u003c/strong\u003e Based on the data, plan the next iteration of your marketplace. This could involve adding new features, streamlining existing ones, or improving the user interface for a smoother experience. The key is to focus on measurable improvements that directly address user needs and business goals.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eThe Continuous Cycle:\u003c/strong\u003e This process becomes a continuous feedback loop. Each new iteration is built on the insights gleaned from the previous one. This iterative approach allows you to incrementally improve your marketplace, ensuring it remains relevant, user-friendly, and competitive.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"align\":\"center\",\"id\":9099,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cdiv class=\"wp-block-image\"\u003e\u003cfigure class=\"aligncenter size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/Iteration-in-marketplace-development.jpg\" alt=\"The build-measure-learn iterative loop in marketplace development\" class=\"wp-image-9099\"/\u003e\u003c/figure\u003e\u003c/div\u003e\n\u003c!-- /wp:image --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Power of Collaboration\u003c/strong\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eA successful iterative process hinges on close collaboration between the marketplace development agency and the entrepreneur. Here's why:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eShared Vision and Goals:\u003c/strong\u003e At the outset, both parties should co-create a clear vision for the marketplace, defining objectives, target audience, and key success metrics. This shared understanding ensures everyone is working towards the same goals and ensures the iterative process stays focused.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent Communication:\u003c/strong\u003e Regular and open communication is vital. The development team should keep the entrepreneur informed of progress, challenges encountered, and potential solutions. The entrepreneur, in turn, should articulate any shifts in vision or priorities, ensuring the team can adjust the development roadmap accordingly.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eData-Driven Decisions:\u003c/strong\u003e Both sides need to be data-driven. The development team provides user data and analytics insights, while the entrepreneur shares market trends and competitor analysis. This collaborative exploration of data fuels informed decision-making about priorities and feature development in each iteration.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003e\u003cstrong\u003eFlexibility and Adaptability:\u003c/strong\u003e The online marketplace landscape is constantly evolving. Both entrepreneurs and software development agencies need to be open to unexpected learnings and adapt the development plan when needed. This flexibility allows them to take advantage of new opportunities or address emerging market trends through iterative tweaks and features.\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:heading --\u003e\n\u003ch2\u003eFurther \u003cstrong\u003eBenefits of Iteration\u003c/strong\u003e\u003c/h2\u003e\n\u003c!-- /wp:heading --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eThe benefits of an iterative approach extend far beyond avoiding the Frankensteinian product:\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:list --\u003e\n\u003cul\u003e\u003cli\u003e\u003cstrong\u003eReduced Risk:\u003c/strong\u003e By starting with an MVP, you limit upfront investment and minimise the risk of building a product that nobody wants. You can learn more about risk management in marketplace development \u003ca href=\"https://www.cobbleweb.co.uk/risk-management-for-marketplace-startups/\"\u003ehere\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFaster Time to Market:\u003c/strong\u003e Iterative development allows you to launch quickly with a core offering and gather user feedback early. This accelerates your path to market dominance.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eEnhanced User Experience:\u003c/strong\u003e Each iteration is informed by user data, leading to a marketplace that is intuitive, user-friendly, and addresses the specific needs of your target audience.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCost Efficiency:\u003c/strong\u003e Focusing on the most impactful features first ensures you're investing resources wisely. This can make marketplace development more cost-effective in the long run.\u003c/li\u003e\u003c/ul\u003e\n\u003c!-- /wp:list --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eMarketplace entrepreneurs should therefore carefully consider their development partners in terms of the above. Do they offer a transparent and collaborative process that leverages iteration to ensure the best possible results at the lowest possible risk?\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:paragraph --\u003e\n\u003cp\u003eEvent ticketing marketplace, \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPass\u003c/a\u003e, have released 43 versions of their platform since 2016. That approach secured them £50,000 sales per day in the first eight months after launch!\u003c/p\u003e\n\u003c!-- /wp:paragraph --\u003e\n\n\u003c!-- wp:image {\"id\":9118,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --\u003e\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg src=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2024/06/image-4-1024x470.png\" alt=\"Event ticket selection on FanPass marketplace platform.\" class=\"wp-image-9118\"/\u003e\u003cfigcaption\u003eThe latest version of the \u003ca href=\"https://www.fanpass.co.uk/\"\u003eFanPass event ticket marketplace\u003c/a\u003e is a technical marvel with plenty of advanced features that enhance the user experience. But it is important to understand that they were only fully implemented after being thoroughly tested in previous iterations.\u003c/figcaption\u003e\u003c/figure\u003e\n\u003c!-- /wp:image --\u003e","post_title":"The critical role of iteration in marketplace development","post_excerpt":"Marketplace development partners should offer a transparent and collaborative process that leverages iteration for the best possible results.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-critical-role-of-iteration-in-marketplace-development","to_ping":"","pinged":"","post_modified":"2026-04-03 08:56:01","post_modified_gmt":"2026-04-03 07:56:01","post_content_filtered":"","post_parent":0,"guid":"https://www.cobbleweb.co.uk/wp/?p=9096","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"tag_names":[{"id":32,"slug":"development-solutions","name":"development solutions"},{"id":214,"slug":"tech-stack","name":"tech stack"}],"category_names":[{"id":262,"name":"Planning your marketplace"}],"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/9054"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=9054"}],"version-history":[{"count":40,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/9054/revisions"}],"predecessor-version":[{"id":11032,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/posts/9054/revisions/11032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media/9799"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=9054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/categories?post=9054"},{"taxonomy":"post_tag","embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/tags?post=9054"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],"home":{"id":219,"date":"2021-05-25T14:01:33","date_gmt":"2021-05-25T14:01:33","guid":{"rendered":"http://cobbleweb-int.cobbleweb.co.uk:8092/wp/?page_id=219"},"modified":"2026-04-04T07:01:05","modified_gmt":"2026-04-04T06:01:05","slug":"home","status":"publish","type":"page","link":"https://www.cobbleweb.co.uk/wp/home/","title":{"rendered":"Custom Online Marketplace Development"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8350,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"banner_title":"Custom Marketplace Development That Wins","marketplace_experts_label":"Marketplace Experts | 10x better success rates","banner_description":"We combine scalable platform architecture, technical innovation, and deep user journey insights with a data-driven process to build marketplaces that attract vendors, convert buyers, and accelerate growth.","challenges_marketplace_title":"Challenges for marketplace entrepreneurs","startups_fail_title":"Nine out of ten marketplace startups fail due to lack of:","pitfalls_saas_title":"Pitfalls of turnkey (DIY) marketplace softw
769are:","startups_fail_list":[{"title":"Product-market fit"},{"title":"Sufficient budget planning"},{"title":"Digital business experience"},{"title":"Effective user strategies"},{"title":"Technical expertise "}],"pitfalls_saas_list":[{"title":"Generic user experience"},{"title":"Inflexible user flows"},{"title":"Low scalability"},{"title":"Limited revenue options"},{"title":"Limited features"}],"custom_marketplace_title":"Why custom marketplace development?","custom_marketplace_description":"Generic templates, offered by online marketplace builders, may not support your business goals or meet your users' needs, which can sink your marketplace. Here are four good reasons for a custom solution:","compare_custom_vs_off_shelf_button":{"link_title":"Compare custom software vs off-the-shelf solutions","link_url":"https://cobbleweb.co.uk/create-marketplace-website-builder-or-development-agency/"},"custom_marketplace_principles":[{"title":"Better user customisation","description":"Custom marketplace software allows you to create functionalities, features and user flows that best serve your users."},{"title":"Identify business opportunities","description":"A custom development process makes it easier to identify growth opportunities based on user behaviour."},{"title":"Align technology \u0026 business","description":"An experienced developer will suggest the right technology to give your marketplace concept the best chance at success."},{"title":"Scale your business","description":"Generic templates can work for quick small-scale experiments, but provide a poor foundation for later growth."}],"cta_block_1_title":"Do you have a list of features in mind?","cta_block_1_description":"We can help you identify and create the right features for your marketplace.","cta_block_1_button":{"button_title":"Talk To Us","button_link":"https://cobbleweb.co.uk/request-quote/"},"cta_block_2_title":"Building a successful marketplace can be tough","cta_block_2_description":"Increase your chances of success by partnering with the marketplace development experts.","cta_block_2_button":{"button_title":"Get Expert Support","button_link":"https://cobbleweb.co.uk/request-quote/"},"view_all_case_studies":{"link_title":"View all case studies","link_url":"https://cobbleweb.co.uk/portfolio/"},"iteration_cycles_title":"Two-week iteration cycles","iteration_cycles_description":"Your customers' needs will evolve over time. We use a Lean Agile process to develop flexible, scalable marketplaces that can adapt to changing user needs and grow with your business. Rapid iteration based on user analysis keeps your marketplace software current and responsive.","learn_more_processes_button":{"title":"Learn more about our process","url":"https://cobbleweb.co.uk/marketplace-development-process/"},"powerful_technologies_under_title":"Powerful technologies under the hood","powerful_technologies_under_description":"\u003cp\u003eThere are significant technical challenges to building an online marketplace that meets your users\u0026#8217; expectations. 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They needed new developers that âgotâ their business and could deliver at speed.","measure_turnover":{"percents":"3,000%","subtitle":"\u003cp\u003eIncrease in Turnover\u003c/p\u003e\n"},"measure_conversions":{"percents":"1,300%","subtitle":"\u003cp\u003eIncrease in Monthly Active Users\u003c/p\u003e\n"},"learn_more_link":{"title":"Learn More","url":"https://www.cobbleweb.co.uk/projects/soshop-marketplace-case-study/"},"review":{"avatar":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Damien.png","full_name":"Damien","job_title":"Managing Director","linkedin_url":"https://fr.linkedin.com/in/damien-guillaumond-0282a2b","rating":"5","review_text":"âCobbleWeb was a game changer for us. 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","measure_turnover":{"percents":"","subtitle":""},"measure_conversions":{"percents":"","subtitle":""},"learn_more_link":{"title":"Learn More","url":"https://cobbleweb.co.uk/projects/atos-marketplace-case-study/"},"review":{"avatar":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Christophe.png","full_name":"Christophe","job_title":"Delivery Manager","linkedin_url":"https://www.linkedin.com/in/christophe-mosconi-a447486/","rating":"5","review_text":"âI w
769as very satisfied with CobbleWeb's valuable input and their contribution to the success of our project.â"}}],"popular_features":{"title":"Popular marketplace features","subtitle":"we have built for our clients since 2012.","description":"Great online marketplace design allows you to grow a thriving buyer/seller community, promote diverse products, and drive sustainable revenue streams. The following features can help you achieve those goals.","view_all_features_button_title":"View all features","features_list_learn_more_link_title":"Learn More"},"bbc_footer_links":{"bbc_title_url":"https://cobbleweb.co.uk/adapt-or-die-cobbleweb-discusses-lean-startup-pivoting-on-bbc-radio/","adapt_or_die_url":"https://cobbleweb.co.uk/adapt-or-die-cobbleweb-discusses-lean-startup-pivoting-on-bbc-radio/"}},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/219"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=219"}],"version-history":[{"count":132,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/219/revisions"}],"predecessor-version":[{"id":11886,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/219/revisions/11886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media/8350"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=219"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}},"pageProps":{"_sentryTraceData":"e952c1ad1ee79f04017dbbedd959738d-4a443eca75e0689b-0","_sentryBaggage":"sentry-environment=production,sentry-release=ce873a0a7cc54f76193cb93f44241943471c3ae6,sentry-public_key=33243deeb30843a5bb1bc5eb949fbd2b,sentry-trace_id=e952c1ad1ee79f04017dbbedd959738d,sentry-sampled=false,sentry-sample_rand=0.34592229158983834,sentry-sample_rate=0.1","subpage":"product-listings","page":{"id":790,"date":"2021-06-22T13:40:41","date_gmt":"2021-06-22T13:40:41","guid":{"rendered":"http://api.cobbleweb.co.uk:8092/wp/?page_id=790"},"modified":"2022-04-19T12:14:27","modified_gmt":"2022-04-19T11:14:27","slug":"marketplace-features","status":"publish","type":"page","link":"https://www.cobbleweb.co.uk/wp/marketplace-features/","title":{"rendered":"Marketplace Features"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8349,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"This guide introduces key marketplace features whose functionalities promote user engagement, support sales funnels and drive platform revenue.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/marketplace-features/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Marketplace features that will delight your users - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"This guide introduces key marketplace features whose functionalities promote user engagement, support sales funnels and drive platform revenue.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/marketplace-features/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2022-04-19T11:14:27+00:00\" /\u003e\n\u003cmeta property=\"og:image\" content=\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2022/04/Features.jpg\" /\u003e\n\t\u003cmeta property=\"og:image:width\"
769content=\"400\" /\u003e\n\t\u003cmeta property=\"og:image:height\" content=\"279\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2022/04/Features.jpg\",\"width\":400,\"height\":279,\"caption\":\"Online marketplace features\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/\",\"name\":\"Marketplace features that will delight your users - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/#primaryimage\"},\"datePublished\":\"2021-06-22T13:40:41+00:00\",\"dateModified\":\"2022-04-19T11:14:27+00:00\",\"description\":\"This guide introduces key marketplace features whose functionalities promote user engagement, support sales funnels and drive platform revenue.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/marketplace-features/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/\",\"url\":\"https://www.cobbleweb.co.uk/wp/marketplace-features/\",\"name\":\"Marketplace Features\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"introduction_title":"Popular marketplace features that will delight your users","introduction_image":false,"introduction_text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace features provide the functionalities that make an online marketplace useful for its intended audience. The right features will attract growing numbers of buyers and sellers, promote engagement between users, support the sales of products or services, and drive overall revenue.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince 2012, CobbleWeb has helped numerous clients (from marketplace startups to established corporations) identify, customise and integrate powerful features that perfectly align with specific user journeys and individual business cases.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;
769ve built features for a wide range of user profiles and interfaces, including for visitors, buyers, on-demand service providers, corporate sellers, employees, and administrators. The common foundation for all our features is always a highly optimised, mobile-friendly \u003ca href=\"https://www.cobbleweb.co.uk/marketplace-technology-stack/\"\u003eplatform infrastructure\u003c/a\u003e that provides lightning-fast, scalable performance.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eOur custom development process covers two important factors for success. Firstly, we make sure that your features are perfectly aligned with your user flows, something \u003ca href=\"https://www.cobbleweb.co.uk/6-ways-turnkey-software-solutions-can-kill-your-marketplace-startup/\"\u003eturnkey solutions\u003c/a\u003e often don\u0026#8217;t provide. Secondly, our vast experience helps you to prioritise the right features in your \u003cstrong\u003e\u003ca href=\"https://www.cobbleweb.co.uk/ultimate-guide-to-minimum-viable-product-mvp/\"\u003eMVP\u003c/a\u003e\u003c/strong\u003e. This makes it easier to establish product-market fit and minimises the risk of budget overruns.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis feature tour will introduce you to the most important marketplace features that we have built for our clients. We\u0026#8217;ll give you the low-down on each feature\u0026#8217;s benefits and capabilities, the challenges of implementing them, and how we customised them to create seamless user experiences that deliver superior business outcomes.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use this page:\u003c/strong\u003e\u003cbr /\u003e\nYou can either browse the list of features via the menu or search for a specific feature by using the search bar. 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We are able to develop new features if your marketplace concept requires them.\u003c/p\u003e\n","next_feature_label":"Next","cta_block":{"title":"Do you have a list of features in mind?","text":"We can help you select and implement the right features for your marketplace.","cta_button_title":"Talk To Us","cta_button_url":"https://cobbleweb.co.uk/request-quote/"},"search_block":{"search_placeholder":"Search for features","no_results_title":"No result found.","no_results_text":"Please try another keyword or browse on Features list below."}},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/790"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=790"}],"version-history":[{"count":19,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/790/revisions"}],"predecessor-version":[{"id":7909,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/pages/790/revisions/7909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media/8349"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=790"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},"feature":{"id":1547,"date":"2021-08-27T10:46:28","date_gmt":"2021-08-27T10:46:28","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1547"},"modified":"2021-11-11T17:51:01","modified_gmt":"2021-11-11T17:51:01","slug":"product-listings","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/product-listings/","title":{"rendered":"Product listings"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"The quality of your product or service listings can make or break your marketplace reputation. A well-designed and managed listing structure will attract sellers that drive sales.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"A well-designed and managed product listing structure will attract high-quality sellers that drive sales and enhance your marketplace reputation.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/product-listings/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Product listings management for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"A well-designed and managed product listing structure will attract high-quality sellers that drive sales and enhance your marketplace reputation.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/product-listings/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T17:51:01+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Highly-searchable job listings should be at the centre of their value proposition.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Job-listings.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eListings for job board marketplaces require custom development to accommodate the unique needs of the target audience. Our client, IHSS Connect, a healthcare company, commissioned a custom B2C service marketplace that c
769onnects in-home care providers with impaired individuals.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of the central features that we built was the job listing manager. It allows care recipients to publish, delete and pause job requests that are searchable by care providers based on criteria such as location, contract type, schedule, preferences and specialisations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe job listings are linked to a custom search engine. This required the marriage of a seamless user interface with complex under-the-hood technical flows. Faster, more granular search results are supported by faceted navigation in the form of dropdown filters and tags for specialised services. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"10","feature_search_synonyms":"job board, job ads, job vacancies, employment"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1595"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1595"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1595/revisions"}],"predecessor-version":[{"id":7296,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1595/revisions/7296"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1595"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1427,"date":"2021-08-13T10:12:55","date_gmt":"2021-08-13T10:12:55","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1427"},"modified":"2026-01-13T15:10:30","modified_gmt":"2026-01-13T15:10:30","slug":"seller-onboarding","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/seller-onboarding/","title":{"rendered":"Seller onboarding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Vet and onboard high-quality sellers for your marketplace at scale by streamlining and automating their access to your platform.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Vet and onboard high-quality sellers for your marketplace at scale by streamlining and automating their access to your platform.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/seller-onboarding/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Seller onboarding for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Vet and onboard high-quality sellers for your marketplace at scale by streamlining and automating their access to your platform.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/seller-onboarding/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2026-01-13T15:10:30+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Activate sellers at scale by streamlining and automating their access to your platform.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/Product-Service_Seller-onboarding-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/Product-Service_Seller-onboarding.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/CW-Case-Study-Mobypark-Feature-images-35871_Feature-15.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/CW-Case-Study-Mobypark-Feature-images-35871_Feature-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSellers represent the inventory of your marketplace, whether B2C vendors of retail goods, B2B wholesale merchants, or service providers. Seamless, low-friction onboarding aligned with your business model will attract a more diverse selection of goods or services.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor instance, on-platform transactions require identity verification and the collection of address and bank details for tax and regulatory purposes. Third-party tools like \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStripe Connect\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e can automate this process. Off-platform transactions (e.g. some service marketplaces) can move that responsibility onto individual sellers. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s car park owners had to provide more than 15 data points to register a car park. To lower friction, we utilised dynamic and multi-step forms. Forms are pre-filled based on user information such as country or language. Conditional logic is used to shorten forms, i.e. questions are displayed or not based on previous answers. We also included a predictive notification system and progress bar that provide owners with assistance on how to complete their profiles.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome industries also require additional documentation like certifications and contracts. 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They offer buyers an additional way to find products and services, help sellers to promote themselves, and drive organic traffic to your marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, \u003ca href=\"https://cobbleweb.co.uk/projects/grosa-marketplace-case-study\"\u003eGrosa\u003c/a\u003e, wanted merchant profiles that reflected the physical grocery shops they represented. Shoppers can view each merchant\u0026#8217;s information (e.g. shop address, distance from shopper), reviews, as well as refund, return and delivery policies. Merchants are also able to highlight promoted items.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCategory filters allow Grosaâs shoppers to narrow down their search of a merchant\u0026#8217;s product range. Each search result can be further sorted by price, name, promotion, sale or best value. When clicked, individual product cards display product descriptions, allergy information, and availability status.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e\u0026#8216;s gallery profile pages function as microsites that promote SEO and link the buyer\u0026#8217;s journey of discovery from artwork to gallery and vice versa. 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Buyer-focused onboarding features can help them engage quickly and productively with your marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSoshop.club, a neobank, has to adhere to various banking regulations, which meant long checklists before clients could use their cards. We sped up the process by integrating specialist Banking-as-a-Service applications like Jumio, Trezor and PFS, for identity verification, KYC compliance and card issuance.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe created guest account features for Affordable Art Fair and FanPass that allow first-time visitors to make purchases without logging in or saving personal information. This helps to build initial trust (shows your platform is not after their data) and expedites checkout (no need to fill in long forms), both of which can have a positive impact on conversion rates.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Remoovaz, a service marketplace for home removals, realised that many users struggled to select suitably-sized vehicles, because they couldn\u0026#8217;t calculate the volume of their household goods.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe therefore built an inventory calculator, with dropdown lists for common household items, to help users calculate their total volume and then recommend the right size moving van. \u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/06/Group-3-1.svg","category":"product-service","feature_search_synonyms":"user registration, user sign-up"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/421"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=421"}
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769\"\u003eYour listing infrastructure should provide buyers with as much product information as possible, while sellers need to be able to quickly and efficiently list new products and monitor inventory levels.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe quality of listings, and thus your marketplace reputation, should be protected by ensuring that only qualified sellers are marketing their goods and services on your platform. This requires a suitable \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-curation-boost-trust-and-growth-with-seller-quality-control/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eseller screening and management process\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb helps clients to develop listing templates that can accommodate any product attributes, including detailed descriptions, image galleries, geolocation, ratings, prices and specifications. For instance, \u003ca href=\"https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study\"\u003eThe Box Hut\u003c/a\u003eâs merchants can highlight up to five product features to make them more enticing.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;ve managed various SKU scenarios, from automatically generated SKUs to the migration of over 50,000 SKUs to a new art marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/grosa-marketplace-case-study\"\u003eGrosa\u003c/a\u003e\u0026#8216;s merchants offer products in different package sizes and flavours. We incorporated these attributes into the product listing and navigation systems, making it easy for merchants to indicate different product variations and for shoppers to select them.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e sellers do not always have time to publish tickets to popular events like the UEFA Champions League. Our solution was to build a product generator for back orders. 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Service marketplace listings should help service providers showcase their offerings so that clients can find them easily.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Service-listings.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Service-listings-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIHSS Connect wanted their service providers to be able to build trust in their offering by showcasing their experience, expertise and certifications in searchable rich profiles.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe developed an interface for service providers that allowed them to create and update their profiles quickly via drop-down lists. 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769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\",\"name\":\"Product alerts feature for online marketplace - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:47:02+00:00\",\"dateModified\":\"2021-11-11T17:40:22+00:00\",\"description\":\"Product alerts that notify buyers of new or available products can be a useful tool to solve supply constraints or grow repeat customers.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\",\"name\":\"Product alerts\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Product alerts","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/14-Product-alerts.svg","introduction":"\u003cp\u003eProduct alerts that notify buyers of new or available products can be a useful tool to solve supply constraints or grow repeat customers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-alerts.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-alerts-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has used product alerts to solve supply constraints for event tickets and car parks and to encourage product exploration in an art marketplace. Some of the alert mechanisms that we implemented:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen buyers purchase an artwork on \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e we notify them if similar art by the same artist becomes available. The same process is followed if buyers favourite an artwork without making a purchase.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDrivers that save a search query (e.g. parking in Amsterdam on Thursdays at under â¬10 per day) on \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e are alerted whenever parking that matches their criteria becomes available.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProduct alerts can also be used to advise buyers of product changes. 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769cture, built with applications like Elasticsearch, RabbitMQ and AngularJS, will ensure scalability, \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNavigational tools designed according to user behaviour deliver a better user experience. Custom search algorithms deliver faster, more accurate results, while faceted navigation (filters, sorting) allows more granular customisation.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;ve used the above principles to design highly effective navigational tools for our clients. This includes a conditional job search feature for \u003ca href=\"https://cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study\"\u003eIHSS Connect\u003c/a\u003e which can only be used if the user\u0026#8217;s subscription is active. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/grosa-marketplace-case-study\"\u003eGrosa\u003c/a\u003e\u0026#8216;s business model relies on hyperlocal access. So we created a map view of nearby merchants based on shoppers\u0026#8217; postcodes. Shoppers \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ecan refine their map search further by using filters like distance, customer ratings, or delivery fees and types.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003ca href=\"https://cobbleweb.co.uk/projects/remoovaz-marketplace-case-study\"\u003eRemoovaz\u003c/a\u003e removal platform needed accurate address search results to ensure a good user experience. Google\u0026#8217;s popular location API is not always precise enough, so we used Loqate\u0026#8217;s address verification tool which cross-references data sources for better accuracy. And better conversion rates.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMultinational IT provider, \u003ca href=\"https://cobbleweb.co.uk/projects/atos-marketplace-case-study\"\u003eAtos\u003c/a\u003e, required an advanced search feature through which a huge number of projects could be searched for by various attributes of contracts or service providers such as title, type, location or status.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUser scenario testing was conducted to create a better search experience for \u003ca href=\"https://cobbleweb.co.uk/projects/trelleborg-marketplace-case-study\"\u003eTrelleborg\u003c/a\u003e\u0026#8216;s QA tool. It helped us to align the user interface with how users scanned information on the app.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe used Google Autocomplete with filters for nearest or cheapest parking bays to assist \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e drivers with their selection process. They subsequently saw a five-fold decrease in failed searches.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e wanted to improve their navigation with dynamic search results based on users\u0026#8217; prior searches and preferred event types. Removing friction contributed to a rise in their repeat customers.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"30","feature_search_synonyms":"search engine, filters, sort, site architecture, browse"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1491"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1491"}],"version-history":[{"count":12,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1491/revisions"}],"predecessor-version":[{"id":7976,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1491/revisions/7976"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1491"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1601,"date":"2021-08-27T11:01:48","date_gmt":"2021-08-27T11:01:48","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1601"},"modified":"2025-11-10T06:23:03","modified_gmt":"2025-11-10T06:23:03","slug":"booking-system","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/booking-system/","title":{"rendered":"Booking system"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Your service marketplace needs to efficie
769ntly manage service provider availability and allow clients to book services when and where they need them.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Service marketplaces require a booking system to efficiently manage service provider availability and allow clients to book services when they need them.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Booking system feature for service marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Service marketplaces require a booking system to efficiently manage service provider availability and allow clients to book services when they need them.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2025-11-10T06:23:03+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\",\"name\":\"Booking system feature for service marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T11:01:48+00:00\",\"dateModified\":\"2025-11-10T06:23:03+00:00\",\"description\":\"Service marketplaces require a booking system to efficiently manage service provider availability and allow clients to book services when they need them.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\",\"name\":\"Booking system\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Booking system","category":"service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/6-Booking-System.svg","introduction":"\u003cp\u003eYour service marketplace needs to efficie
769ntly manage service provider availability and allow clients to book services when and where they need them.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Booking-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Booking-system-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Booking-system-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s booking system had to manage several complex scenarios, like recurring availability, adding different slots for the same day, and blocking dates. We built a custom interactive calendar to show parking availability on ad hoc, daily, weekly, and monthly basis.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince drivers can search and book highly granular fifteen-minute blocks, it was a technical challenge to make sure that they were matched with the right parking. We used a robust infrastru
769cture, built with Elastic search, RabbitMQ and AngularJS, to make sure itâs scalable.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eParking lot owners, like hotels, with multiple parking bays presented additional complexity that had to be handled. While drivers only see availability for one car, the algorithm had to consider the booking status of all the parking bays.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRide-hailing app, Moto+, had a similar booking challenge to the one that faced Uber: how to connect passengers with the drivers in their vicinity and auto-calculate a complex pricing matrix involving location, time, type of service and more.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/remoovaz-marketplace-case-study/\"\u003eRemoovaz\u003c/a\u003eâs house moving clients have access to different price options depending on the date or day of the week and the level of service assistance required. We created a sleek calendar interface that uses clickable elements to clearly show the variances in cost for different service and date permutations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir booking system also needed more accurate addresses than what Google\u0026#8217;s API can provide. 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769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\",\"name\":\"Request for proposal feature for service marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-09-22T16:39:33+00:00\",\"dateModified\":\"2021-11-08T10:06:34+00:00\",\"description\":\"Keep users engaged with your service marketplace by offering a Request for Proposal mechanism that makes it easier to contract the right service providers.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\",\"name\":\"Request for proposal\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Request for proposal","category":"service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/request-for-proposal.svg","introduction":"\u003cp\u003eKeep users engaged with your service marketplace by offering a Request for Proposal mechanism that makes it easier to contract the right service providers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Request-for-proposal.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Request-for-proposal-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Request-for-proposal-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eService marketplaces for projects or complex tasks, like Upwork, canât rely on the standardised execution and pricing of on-demand services, like Uber. They must therefore keep their users engaged by offering sufficient value and convenience via workflow tools, like a Request for Proposal (RFP) feature. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe main goal of any marketplace RFP tool should be to expedite the soliciting and reviewing of bids from potential service providers. This is complicated by the fact that selecting a suitable service provider is usually based on more factors than just price. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA basic RFP should therefore include: organisational background, the scope of work (i.e. tasks to be performed and their timelines), specifications (e.g. government regulations), evaluation criteria (e.g. business certifications, capacity, experience), proposal format and process, and contract terms.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eItâs important that the Request for Proposal mechanism aligns properly with your users\u0026#8217; business needs. Procuring services for a private event, for instance, will follow a different format and process than that for a large engineering project with more onerous requirements. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Atos, needed us to integrate an RFP tool into the complex project management workflow of a large public institution. The goal was to manage project allocation in an efficie
769nt and transparent manner. The solution we developed allows users to invite service providers directly from the projects they create, making it easier to share project details, goals and timelines. We customised some aspects to streamline the user experience:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGranular search for suitable service providers via attributes such as contractor type or location.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eScope of work fields are preformatted in a detailed and structured manner.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eProject owners can link technical documents and a pre-planned meeting schedule to the RFP. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnce the service providers have been selected, their contracts can also be linked to the RFP. \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n","popular":false,"order":"40","feature_search_synonyms":"RFP, tender, RFQ, quote, proposal, procurement"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6022"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=6022"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6022/revisions"}],"predecessor-version":[{"id":7275,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6022/revisions/7275"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=6022"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1559,"date":"2021-08-27T10:49:11","date_gmt":"2021-08-27T10:49:11","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1559"},"modified":"2021-11-08T13:19:53","modified_gmt":"2021-11-08T13:19:53","slug":"product-recommendations","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/","title":{"rendered":"Product recommendations"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Product recommendation features form an integral part of most ecommerce personalisation, cross-selling and upselling strategies.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Product recommendation feature for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Product recommendation features form an integral part of most ecommerce personalisation, cross-selling and upselling strategies.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T13:19:53+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\",\"name\":\"Product recommendation feature for online marketplace | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:49:11+00:00\",\"dateModified\":\"2021-11-08T13:19:53+00:00\",\"description\":\"Product recommendation features form an integral part of most ecommerce personalisation, cross-selling and upselling strategies.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\",\"name\":\"Product recommendations\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Product recommendations","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/11-Product-recommendations.svg","introduction":"\u003cp\u003eProduct recommendations form an integral part of most ecommerce personalisation, cross-selling and upselling strategies. \u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-recommendations.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-recommendations-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProduct recommendations perform better when they are based on relevant user data. We leveraged \u003c/span\u003e\u003ca href=\"https://www.visii.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eVisii\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e for Affordable Art Fair to create personalised product recommendations for their buyers. It uses AI technology and data points such as browser history, past orders, wish lists, search queries, and marketing channels to guide buyers from browsing to discovery to purchase.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable Art Fair place their product recommendations at the bottom of search results pages and individual product listing pages. There are some other approaches that can work too, such as popups or a less obtrusive teaser ribbon that opens the full popup.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTiming when recommendations appear can also make a difference. For instance, showing them after the buyer has taken an action, like adding an item to their cart. This is a smart way to increase average order values.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother clever tactic is to combine recommendations with cart abandonment reminder emails. This is especially effective when the buyer simply lost interest in the original item.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"40","feature_search_synonyms":"recommendation engine, recommended products, product personalisation, related products"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1559"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1559"}],"version-history":[{"count":6,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1559/revisions"}],"predecessor-version":[{"id":7325,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1559/revisions/7325"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1559"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1494,"date":"2021-08-27T10:21:30","date_gmt":"2021-08-27T10:21:30","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1494"},"modified":"2022-01-28T06:49:24","modified_gmt":"2022-01-28T06:49:24","slug":"payment-systems","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/payment-systems/","title":{"rendered":"Payment systems"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Managing the flow of funds between users and platform is a core function of marketplaces. A payment system must be able to supp
769ort your business flow.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Payment systems for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Managing the flow of funds between users and platform is a core function of marketplaces. 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A payment system must be able to support your business flow.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\",\"name\":\"Payment systems\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Payment systems","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eManaging the flow of funds between buyers, sellers and platforms is a core function of an online marketplace. Specialised payment service providers can be customised to support your business model.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Payment-systems.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Payment-systems-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace payment systems need to provide several \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-solutions/key-features-list/marketplace-payment-systems/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ekey functionalities\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e in order to be effective, including split payments, a hold function (escrow), a robust refund mechanism, multiple payment methods, security protocols (including PCI-compliance), and the ability to generate sales receipts, tax invoices and reports.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has set up custom payment systems for various marketplace business models and revenue streams, using major payment service providers like \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStripe Connect\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, MangoPay marketplace, and PayPal marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe used Stripe Connect to accommodate a variable (percentage-based or fixed amount) commission structure, which could be set globally or per seller, for \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e. For enhanced
769security, Stripeâs machine learning-based fraud prevention application, Radar, was implemented to provide notifications of high-risk transactions.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e\u0026#8216;s cleaner management app allows property managers to review work and approve shifts, which triggers \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/seller-payout-guide-for-online-marketplaces/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003epayouts\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to cleaners. This hold function improved quality control. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003ca href=\"https://cobbleweb.co.uk/projects/remoovaz-marketplace-case-study\"\u003eRemoovaz\u003c/a\u003e payment system had to handle rescheduling of services which could entail new providers with different rates or an extra markup if the new date was on a weekend. We adapted the payment system to emulate airlines which automatically calculate an upgrade fee for date changes.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s payment system had to accommodate aspects like pre-authorisation for driver payments, recurring payments, as well as parking lot owner payouts and refunds. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe automated FanPass\u0026#8217;s complex event ticket payment flow, which includes a variable commission structure, with Stripe Connect. 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This can be a fairly intricate technical undertaking since each marketplace will require a management tool that suits its particular user profile.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb developed such a custom project management dashboard on behalf of Atos, one of Europeâs largest information technology companies. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUsers can create new projects to which they can add the project details and goals, invite potential service providers (via an integrated RFP tool), attach documents, and associate additional resources. 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For time management purposes, the user dashboard also contains a scrollable ticker of upcoming meetings and a calendar view where new meetings can be added. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"50","feature_search_synonyms":"pipeline, scrum"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6026"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=6026"}],"version-history":[{"count":6,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6026/revisions"}],"predecessor-version":[{"id":8330,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6026/revisions/8330"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=6026"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1553,"date":"2021-08-27T10:47:51","date_gmt":"2021-08-27T10:47:51","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1553"},"modified":"2021-11-11T17:40:53","modified_gmt":"2021-11-11T17:40:53","slug":"category-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/category-management/","title":{"rendered":"Category management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Investing in a data-driven category structure can drive (the r
769ight) traffic, increase seller retention, and convert more product searches into sales.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Investing in a data-driven category structure can drive (the right) traffic, increase seller retention, and convert more product searches into sales.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/category-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Category management for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Investing in a data-driven category structure can drive (the right) traffic, increase seller retention, and convert more product searches into sales.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/category-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T17:40:53+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/\",\"name\":\"Category management for online marketplaces - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:47:51+00:00\",\"dateModified\":\"2021-11-11T17:40:53+00:00\",\"description\":\"Investing in a data-driven category structure can drive (the right) traffic, increase seller retention, and convert more product searches into sales.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/category-management/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/\",\"name\":\"Category management\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Category management","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/13-Category-Management.svg","introduction":"\u003cp\u003eInvesting in a data-driven category structure can drive (the r
769ight) traffic, increase seller retention, and convert more product searches into sales.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Category-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Category-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour marketplace site structure should offer fast, intuitive navigation for users and a logical hierarchy for search engine crawlers. Administrators should be able to manage categories efficiently, while sellers should find it easy to add their products to relevant categories.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb employs a three-stage process of \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-design-a-winning-marketplace-category-structure/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ediscovery, validation\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/optimise-your-marketplace-category-structure-for-stellar-growth/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eoptimisation\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, based on clearly defined user behaviour metrics, to ensure your marketplace category structure drives the best possible outcomes. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the case of \u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanpass\u003c/a\u003e, we created an easy-to-navigate administration panel to manage the relationships between various categories of tickets, events and venues. Dynamic forms make it easier for sellers to create listings within relevant categories, while dropdown category selection ensures good quality listings and more accurate search results for buyers. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFanPass saw £50,000 daily ticket sales within a year of implementation. The data the admin panel generated also helped us to identify profitable segments for further optimisation. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn example of category optimisation can be seen in the new smart category management feature we developed for \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e. It enables the platform administrators to create new categories from product tags, like Valentineâs Day. This makes it easier and faster to optimise platform navigation.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe smart category manager can also generate product lists based on different product and seller attributes, such as price, medium and location, to supp
769ort ads on Facebook, Pinterest or Google.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"50","feature_search_synonyms":"product categories, product grouping, category structure"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1553"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1553"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1553/revisions"}],"predecessor-version":[{"id":7345,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1553/revisions/7345"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1553"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1497,"date":"2021-08-27T10:22:25","date_gmt":"2021-08-27T10:22:25","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1497"},"modified":"2021-11-11T20:28:40","modified_gmt":"2021-11-11T20:28:40","slug":"subscription-systems","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/","title":{"rendered":"Subscription systems"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"User subscription plans (SaaS) offer recurring revenue for your marketplace. Complex user scenarios can make implementation challenging though.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"User subscription plans (SaaS) offer recurring revenue for your marketplace. Complex user scenarios can make implementation challenging though.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Subscription payments for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"User subscription plans (SaaS) offer recurring revenue for your marketplace. 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Complex user scenarios can make implementation challenging though.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\",\"name\":\"Subscription systems\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Subscription systems","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eUser subscription plans (aka
769SaaS) are a popular way to drive recurring revenue for a marketplace. They can be challenging to implement due to multiple user scenarios.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Subscription-systems.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Subscription-systems-2.png"}],"text":"\u003cp\u003eWe implemented a multi-tier subscription plan for our client, \u003ca href=\"https://cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study\"\u003eIHSS Connect\u003c/a\u003e. Their platform offers Basic and Premium tiers with monthly or yearly payment options. Scenarios that had to be taken into account include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnabling features such \u0026#8220;job search\u0026#8221; only if the subscription is active\u003c/li\u003e\n\u003cli\u003eAllowing users to upgrade/downgrade their subscription tiers, taking into account pro-rata usage\u003c/li\u003e\n\u003cli\u003eAllowing cancellation of subscriptions without loss of access if the current subscription period has not ended\u003c/li\u003e\n\u003cli\u003eAllowing the marketplace administrator to change subscription plans without affecting existing subscriptions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study\"\u003eThe Box Hut\u003c/a\u003e customers had to be able to select from different subscription plans (monthly, quarterly, half-yearly, yearly), disable renewals, and pause or cancel their subscriptions. Subscriptions could also be purchased as gifts.\u003c/p\u003e\n\u003cp\u003eIn addition, we had to synchronise the subscriptions with their monthly shipping schedule. 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769ing multiple currencies, languages or cross-border tax calculations can help expand your marketplace footprint to new markets.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internationalisation.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internationalisation-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has internationalised various aspects of our clients\u0026#8217; platforms to make them more accessible to a larger audience:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePayment systems that support multiple currencies.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePage content, error and success messages, and email templates offered in multiple languages.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUser generated content in multiple languages. For our client \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e we added a Google Translate button so that users can translate listings into their preferred language. This works similar to the \u0026#8216;see translation\u0026#8217; links found on platforms like Facebook. Another client allows sellers to upload manual translations of product descriptions in similar fashion to Etsy.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShipping models that allow sellers to use local shipping providers instead of a universal UPS API. This helps sellers to cater for different buyer locations and offer extra value such as bespoke packaging.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlatforms and sellers can set different tax rates (e.g. VAT) for countries, states (e.g. US) and product types (e.g. VAT exempt items).\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUX elements such as additional address fields (e.g. zip codes in the US) and alternative navigation options for languages like Arabic.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAllowing users to set their currency and language preferences, with defaults based on the IP address. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmbedded currency converters.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eData segregation. \u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e operates in multiple countries and wanted their employees to only have access to the data of the country they work in. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWork allocation. \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e wanted sellers to be automatically assigned to different onboarding teams based on their location.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor a more detailed discussion about timing cross-border expansion, deciding which aspects of your marketplace to internationalise, and how to avoid some of the pitfalls, read our \u003ca href=\"https://www.cobbleweb.co.uk/the-opportunities-and-challenges-of-online-marketplace-internationalisation/\"\u003ein-depth blog post on marketplace internationalisation\u003c/a\u003e.\u003c/p\u003e\n","popular":true,"order":"61","feature_search_synonyms":"currencies, languages, translation, cross border, multiple countries"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1520"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1520"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1520/revisions"}],"predecessor-version":[{"id":8681,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1520/revisions/8681"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1520"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1514,"date":"2021-08-27T10:33:37","date_gmt":"2021-08-27T10:33:37","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1514"},"modified":"2021-11-11T19:21:19","modified_gmt":"2021-11-11T19:21:19","slug":"search-engine-optimisation","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/search-engine-optimisation/","title":{"rendered":"Search Engine Optimisation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"SEO is an important source of traffic for marketplaces. Ensuring that your marketplace, sellers, products or services rank high in search engine results will attract more customers.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"SEO is an important traffic source for marketplaces. Ensuring that seller products or services rank high in search engine results will attract more buyers.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/search-engine-optimisation/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Search Engine Optimisation for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"SEO is an important traffic source for marketplaces. 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769steroids. We\u0026#8217;ve built SEO frameworks for clients that automatically include the seller\u0026#8217;s product title in the page title and URL, and add metatags to data inputs like dates and venues.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith organic search still making up 46% of e-commerce traffic, you cannot dismiss it. Ask our client, \u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e \u0026#8211; they started pulling in an additional 50,000 monthly visitors after we helped them with their SEO structure.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"67","feature_search_synonyms":"seo, organic traffic"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1514"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1514"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1514/revisions"}],"predecessor-version":[{"id":7384,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1514/revisions/7384"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1514"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1565,"date":"2021-08-27T10:50:39","date_gmt":"2021-08-27T10:50:39","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1565"},"modified":"2021-11-08T13:09:25","modified_gmt":"2021-11-08T13:09:25","slug":"shopping-cart","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/","title":{"rendered":"Shopping cart"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Shopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. Optimise them for better customer satisfaction and conversion rates.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Shopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. Optimise them for better customer satisfaction and conversion rates.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Shopping cart feature for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Shopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. Optimise them for better customer satisfaction and conversion rates.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T13:09:25+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Optimise them for better customer satisfaction and conversion rates.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\",\"name\":\"Shopping cart\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Shopping cart","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/9-Shopping-cart.svg","introduction":"\u003cp\u003eShopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. This has major implications for customer satisfaction, conversion rates, and ultimately revenue.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shopping-cart.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shopping-cart-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shopping-cart-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA good shopping cart feature should marry a user-friendly interface with the complex moving parts behind the UI. For a marketplace this can be extremely challenging, since the sellers in the buyerâs shopping cart don\u0026#8217;t necessarily accept/decline or ship products at the same time. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Affordable Art Fair, caters for art sellers and buyers around the world. 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Shoppers can also elect to pay sellers separately.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"68","feature_search_synonyms":"basket"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1565"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1565"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1565/revisions"}],"predecessor-version":[{"id":7321,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1565/revisions/7321"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1565"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1607,"date":"2021-08-27T11:03:21","date_gmt":"2021-08-27T11:03:21","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1607"},"modified":"2021-11-08T10:31:17","modified_gmt":"2021-11-08T10:31:17","slug":"bank-as-a-service","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/bank-as-a-service/","title":{"rendered":"Bank as a Service"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Marketplaces are ideal platforms on which to develop new generation digital financial services.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Marketplaces are ideal platforms on which to develop neobanks that offer new generation digital financial services aka banking-as-a-service.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/bank-as-a-service/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Banking as a Service feature for marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Marketplaces are ideal platforms on which to develop neobanks that offer new generation digital financial services aka banking-as-a-service.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/bank-as-a-service/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T10:31:17+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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We sped up the process by integrating a number of specialist BaaS applications, such as Jumio, Trezor, and PFS, for identity verification, AML \u0026amp; KYC compliance and card issuance. Once user onboarding is completed, a SoShop debit card is shipped to the user and activated. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe mobile app includes several features that help users manage their SoShop debit cards in a secure manner: reporting lost or stolen cards, freezing card usage, adding a virtual card or renaming a card.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Banking-as-a-Software solutions we integrated with the SoShop platform allows the tracking of every transaction which can then be displayed in a statement to the user.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition to top-up vouchers, customers can also fund a SoShop debit card via bank transfers (each account has a RIB or IBAN number) or do an instantaneous free transfer from another SoShop card.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"70","feature_search_synonyms":"neobank, financial service, digital banking"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1607"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1607"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1607/revisions"}],"predecessor-version":[{"id":7281,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1607/revisions/7281"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1607"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1592,"date":"2021-08-27T10:58:53","date_gmt":"2021-08-27T10:58:53","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1592"},"modified":"2021-11-08T12:04:16","modified_gmt":"2021-11-08T12:04:16","slug":"promotions-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/promotions-management/","title":{"rendered":"Promotions management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Promotions are a great way to drive traffic and conversions, but they need to be aligned with what your sellers offer and what your buyers want.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Promotions are a great way to drive traffic and conversions, but they need to be aligned with what your sellers offer and what your buyers want.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/promotions-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Promotions features for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Promotions are a great way to drive traffic and conversions, but they need to be aligned with what your sellers offer and what your buyers want.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/promotions-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T12:04:16+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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The caveat is that they need to be aligned with what your sellers offer and what your buyers want.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Promotions-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Promotions-management-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Promotions-management-2-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur customisable promotions feature offers the flexibility to test which promotions work best for your marketplace. Clients can, for example, choose how promotions should be funded, e.g. marketplace commission, marketing budget, seller discounts, or sponsored shipping. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe management dashboard helps our clients to refine promotions by adding conditions such as validity dates, minimum order amounts, discount codes, usage limits, and buyer, seller or product eligibility.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe promotions system that we built for Affordable Art Fair had to take into account complex technical and functional details. For instance, applying pro rata discounts if some items in a shopping cart are out of stock. Sellers can manage their own promotions based on a wide range of promotion types in the seller dashboard, including threshold, scarcity, and closed list promotions.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built a promotions system for MobyPark that allowed them to test unlimited rules, such as discounts that apply only to specific countries, dates, users, or volumes. Administrators then analysed each new rule to prevent conflicts with existing ones. This process allowed MobyPark to find the right pricing/promotions mix, which increased their turnover tenfold and repeat transactions fourfold.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"71","feature_search_synonyms":"discount, promo, coupon, voucher"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1592"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1592"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1592/revisions"}],"predecessor-version":[{"id":7299,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1592/revisions/7299"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1592"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1610,"date":"2021-08-27T11:04:02","date_gmt":"2021-08-27T11:04:02","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1610"},"modified":"2021-11-08T10:33:11","modified_gmt":"2021-11-08T10:33:11","slug":"loyalty-program","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/","title":{"rendered":"Loyalty program"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Loyalty program feature for marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T10:33:11+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\",\"name\":\"Loyalty program feature for marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T11:04:02+00:00\",\"dateModified\":\"2021-11-08T10:33:11+00:00\",\"description\":\"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\",\"name\":\"Loyalty program\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Loyalty program","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/1-Cashback-management-system.svg","introduction":"\u003cp\u003eBuild a loyalty program with cashback incentives to drive repeat business and referrals for your marketplace.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Cashback-management-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Cashback-management-system-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Cashback-management-system-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb built a comprehensive loyalty program system for our client SoShop. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSoShop onboarded several well-known companies such as Nike, Dell, Groupon, Orange, Lacoste, Samsung, and Bookings.com. These merchants have many sales locations with multiple points of sale from which they wanted to promote different cashback incentives. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built a merchant interface and API to help merchants manage their customer rewards, set limits, such as expiration dates or minimum orders, and administrate payment of commission on cashbacks to SoShop.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustomers can view their cashback rewards by logging into the SoShop mobile app. Under the \u0026#8216;My accounts\u0026#8217; tab they can find a breakdown of each cashback reward earned, from whom it was earned, its status (pending/processed), and the total cashback balance available.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe mobile app includes a search feature that allows users to search for cashback incentives by keyword, merchant name or business category. They can also browse daily curated rewards. Each reward includes a description, its conditions, where to get it, and a link to the merchant\u0026#8217;s external site.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"80","feature_search_synonyms":"cashback, reward, incentive"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1610"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1610"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1610/revisions"}],"predecessor-version":[{"id":7284,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1610/revisions/7284"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1610"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1574,"date":"2021-08-27T10:54:04","date_gmt":"2021-08-27T10:54:04","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1574"},"modified":"2026-01-22T10:46:19","modified_gmt":"2026-01-22T10:46:19","slug":"order-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/order-management/","title":{"rendered":"Order management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Streamlining and automating the order management process can minimise errors, reduce wastage and increase customer satisfaction.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Streamlining and automating the order management process can minimise errors, reduce wastage and increase customer satisfaction.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/order-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Order management feature for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Streamlining and automating the order management process can minimise errors, reduce wastage and increase customer satisfaction.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/order-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2026-01-22T10:46:19+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Streamlining and automating the process can minimise errors, reduce wastage and increase customer satisfaction.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Order-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Order-management-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Order-management-2-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn its simplest form, order management (aka fulfillment) is the process of receiving, accepting, processing, tracking, and delivering customer orders. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA pivotal part of any product marketplace, it needs to work seamlessly with other features like payment systems, shopping carts, and third-party solutions like shipping providers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesigning a fit-for-purpose order process requires close collaboration with our clients. The first step is to map out an order flow that is aligned with the customer journey. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor instance, does the seller need to accept the order first or is there instant acceptance as with Airbnb rentals? Multiple sellers, products and currencies can further complicate the fulfillment journey. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvent ticketing marketplaces like \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPas\u003c/a\u003es have a complex order flow, since tickets need to be delivered before the events take place. Their order system manages this by notifying buyers immediately after a transaction of the delivery date and cost.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNeobank, \u003ca href=\"https://www.cobbleweb.co.uk/projects/soshop-marketplace-case-study/\"\u003eSoShop\u003c/a\u003e, offers debit cards which need to be shipped to users. We made sure the customer service team can track each step of the order process in the admin dashboard, making it easier to follow up with customers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsufficient stock levels can hurt your reputation. 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Shipping offers an opportunity to add extra value and create a comparative advantage.","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Marketplace users demand convenient delivery options. Shipping offers an opportunity to add extra value and create a comparative advantage.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/shipping/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Shipping feature for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Marketplace users demand convenient delivery options. 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Shipping offers an opportunity to add extra value and create a comparative advantage.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping-copy-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping-copy-3.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShipping-related issues (e.g. high delivery costs or surprise fees) constitute the main reasons for shopping cart abandonment. That\u0026#8217;s why CobbleWeb \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/everything-you-need-to-know-about-planning-a-marketplace-shipping-strategy/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003edesigns shipping systems\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that increase our clients\u0026#8217; conversion rates.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable Art Fair, for example, required flexible shipping options to leverage lower local rates. We built a system that allows sellers to use default rates provided by UPS or local courier services. Grouping rules that ship artworks with the same dimensions together lower costs further. For buyers, a delivery fee calculator on each product page provides up-front transparency.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Box Hut\u0026#8217;s subscription model meant that the number of shipments had to be synchronised with the subscription period. If a subscription is cancelled, paused or refunded, the shipment schedule is automatically updated. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTicketing marketplace, FanPass, required a hybrid approach utilising UPS, Royal Mail and custom delivery options to service its international user base. Event date deadlines added an extra challenge. This is usually the case when tickets are bought very close to the event date. Our system automatically selects the most suitable shipping provider to deliver the tickets on time. If none are available, it checks if the seller enabled a click and collect option. If that is also not available, the buyer is notified with a suggestion to choose a collection address, such as a hotel, close to the event.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also created a click-and-collect feature for Grosa, allowing their customers to order online and collect in-store by selecting a radio button in the shopping cart. This helps customers to avoid shipping fees and longer delivery times.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"88","feature_search_synonyms":"delivery, freight, shipment, distribution, fulfillment"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1586"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1586"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1586/revisions"}],"predecessor-version":[{"id":7305,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1586/revisions/7305"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1586"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1511,"date":"2021-08-27T10:32:59","date_gmt":"2021-08-27T10:32:59","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1511"},"modified":"2021-11-11T19:31:13","modified_gmt":"2021-11-11T19:31:13","slug":"transactional-email-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/transactional-email-management/","title":{"rendered":"Transactional email management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"High open and click rates make transactional emails an integral part of any marketplace payment flow. Well-designed transactional templates can increase engagement and improve the shopping experience.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Well-designed transactional email templates can increase engagement and improve the shopping experience for your online marketplace users.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/transactional-email-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Transactional email management for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Well-designed transactional email templates can increase engagement and improve the shopping experience for your online marketplace users.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/transactional-email-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T19:31:13+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Well-designed transactional templates can increase engagement and improve the shopping experience.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Transactional-email-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Transactional-email-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAutomated transactional emails are off-platform messages triggered by common system events based on user activity. These include five broad categories: \u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRegistration, e.g. welcome emails, email address confirmation \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eConfirmation, e.g. order, booking or sales confirmation \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNotification, e.g. shipping status, password resets \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeedback, e.g. product review requests\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRe-engagement, e.g. abandoned cart reminders\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour users are \u003c/span\u003e\u003ca href=\"https://sendgrid.com/resource/what-is-transactional-email/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethree times\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e more likely to open transactional emails than other marketing emails due to their:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003edeliverability (less likely to land up in spam folders)\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euser anticipation (a buyer expects to receive an order confirmation email) \u
769003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eactionability (a newly registered user knows they need to verify their email address)\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis represents a huge opportunity to push engagement rates and provide a more reliable, consistent shopping experience. There are some key factors that make a transactional email system truly effective. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor starters, administrators should be able to customise email templates, whether it\u0026#8217;s the content, layout, triggers, or brand identity. It should include a reporting function to, for example, test which subject lines and calls-to-action work best. The system should also apply appropriate email routing to prevent high volume senders landing up in spam folders. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e, had to manage more than forty transactional email types. We solved this by combining Mailchimp\u0026#8217;s email marketing platform with its transactional mail service (formerly known as Mandrill). This allows administrators to easily manage the parameters (e.g. buyer location), triggers, as well as the content and layout of templates. The system is also able to pull data from multiple external sources such as customer databases.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"89","feature_search_synonyms":"email automation, automated emails, system emails"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1511"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1511"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1511/revisions"}],"predecessor-version":[{"id":7388,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1511/revisions/7388"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1511"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1508,"date":"2021-08-27T10:28:05","date_gmt":"2021-08-27T10:28:05","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1508"},"modified":"2021-11-11T19:38:04","modified_gmt":"2021-11-11T19:38:04","slug":"notifications","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/notifications/","title":{"rendered":"Notifications"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Auto-generated notifications that update users about a transaction\u0026#8217;s status can improve user experience and increase conversions.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Auto-generated notifications that update users about a transaction\u0026#039;s status can improve user experience and increase conversions.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/notifications/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"User notification features for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Auto-generated notifications that update users about a transaction\u0026#039;s status can improve user experience and increase conversions.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/notifications/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T19:38:04+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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They can also improve service levels, such as faster response times, by alerting sellers and platform owners to issues as they occur.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAuto-generated notifications can update users on any change within order, payment or shipping flows. Common usages include alerting sellers if their product is out of stock, updating buyers when an order has been processed for delivery, or advising platform administrators when a refund has been requested. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNotifications can be delivered via push notifications, in-app messages (platform inbox or IM), email, SMS, or even third-party messenger services like WhatsApp. For the best experience, users should be allowed to activate or deactivate notification channels according to their own preferences. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has used notification systems in innovative ways to improve the user experience of our clients\u0026#8217; platforms:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobiPark\u003c/a\u003e\u0026#8216;s parking marketplace updates drivers when new parking slots open up, while parking lot owners are notified and assisted with advice if their profiles are incomplete. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003ca href=\"https://cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study\"\u003eIHSS Connect\u003c/a\u003e messaging system notifies care recipients when there is a new care provider application. Retail and service marketplaces can use the same functionality to notify sellers of new orders or buyers of new quotes. These auto-generated messages are fully customisable and can contain multi-media such as images and videos (aka rich messaging).\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"90","feature_search_synonyms":"alerts, system messages, push notifications, in-app messages, SMS, text"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1508"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1508"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1508/revisions"}],"predecessor-version":[{"id":7391,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1508/revisions/7391"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1508"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1579,"date":"2021-08-27T10:55:24","date_gmt":"2021-08-27T10:55:24","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1579"},"modified":"2021-11-08T12:34:56","modified_gmt":"2021-11-08T12:34:56","slug":"product-returns","
769status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/product-returns/","title":{"rendered":"Product returns"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Product returns can destroy marketplace profit margins and conversion rates. A well-crafted and transparent returns policy can be a strong selling point though.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Product returns can destroy marketplace profit margins and conversion rates. 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A transparent returns policy can be a strong selling point though.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/product-returns/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/\",\"name\":\"Product returns\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Product returns","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/return-policy.svg","introduction":"\u003cp\u003eProduct returns can destroy marketplace profit margins and conversion rates. A well-crafted and transparent returns policy can be a strong selling point though.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-return.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-return-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuyers return items for a variety of reasons, e.g. wrong or damaged products, incorrect sizes, or bracketing (ordering multiple sizes or styles of an item). As e-commerce grows, so has the impact of good returns management. \u003c/span\u003e\u003ca href=\"https://see.narvar.com/rs/249-TEC-877/images/Consumer-Report-Returns-2018-4.3.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e96% of customers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e have rated a low-friction returns experience as reason to use an online retailer again.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReturns cost money though. Marketplaces have to balance their bottom line with keeping customers happy. Proactive strategies, like a well-managed order system, accurate product descriptions or leveraging data to manage serial returners, can help to decrease returns.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Grosa, lets each merchant set and manage their own return policies, which can be accessed on their shop profile pages. 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769,{"id":1541,"date":"2021-08-27T10:44:34","date_gmt":"2021-08-27T10:44:34","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1541"},"modified":"2021-11-11T18:06:14","modified_gmt":"2021-11-11T18:06:14","slug":"promoted-listings","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/promoted-listings/","title":{"rendered":"Promoted listings"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Promoted listings can be a viable revenue stream for your marketplace and give sellers more visibility.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Promoted listings can be a viable revenue stream for your marketplace and give verified or trusted sellers more visibility.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/promoted-listings/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Promoted listings feature for online marketplace - 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The main challenge is to update the marketplace search algorithm so that promoted listings are displayed more prominently in product search results.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study\"\u003eThe Box Hut\u003c/a\u003e allows sellers to promote any product of their products for a period of time. We had to figure out when promoted products were to be displayed, how to rank them and how this would impact search results and the buyer journey.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e sellers can earn a \u0026#8216;trusted\u0026#8217;
769 tag when they reach specific thresholds for turnover, customer satisfaction and cancellations. All the products of a qualifying seller will as result be labeled as trusted. According to FanPass, trusted listings have a 20 percent higher conversion rate.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"100","feature_search_synonyms":"sponsored, ads, "},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1541"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1541"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1541/revisions"}],"predecessor-version":[{"id":7354,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1541/revisions/7354"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1541"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1556,"date":"2021-08-27T10:48:36","date_gmt":"2021-08-27T10:48:36","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1556"},"modified":"2021-11-08T13:31:06","modified_gmt":"2021-11-08T13:31:06","slug":"visual-search","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/visual-search/","title":{"rendered":"Visual search"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Visual search reduces the number of steps required to make an online purchase, which can increase your online marketplace\u0026#8217;s conversion rates.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - 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This presents huge opportunities for marketplaces that have implemented the right visual search technology.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne advantage is that it can reduce the number of steps to make a purchase. Recommendations, based on similar visuals, colours and styles, can help refine the buying process.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrerequisites for effective visual search includes making it easy for vendors to add optimised images to their product pages. Structured data remains important and should be automated by your product listing structure.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb used \u003c/span\u003e\u003ca href=\"https://www.visii.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eVisii\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;
769\"\u003e technology to create an intuitive image search feature for Affordable Art Fair that allows art collectors to browse visually by clicking on images they like. It then uses deep learning and custom AI to provide users with more personalised search results and recommendations. These can be combined with standard display conditions, such as number of reviews, stock levels, best sellers, and IP locations.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"110","feature_search_synonyms":"Image search"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1556"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1556"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1556/revisions"}],"predecessor-version":[{"id":7328,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1556/revisions/7328"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1556"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1517,"date":"2021-08-27T10:34:12","date_gmt":"2021-08-27T10:34:12","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1517"},"modified":"2021-12-10T20:56:05","modified_gmt":"2021-12-10T20:56:05","slug":"analytics","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/analytics/","title":{"rendered":"Analytics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"The best online marketplaces evolve constantly by collecting and analysing customer feedback and user behavior.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - 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CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:34:12+00:00\",\"dateModified\":\"2021-12-10T20:56:05+00:00\",\"description\":\"The best online marketplaces evolve constantly by collecting and analysing customer feedback and user behavior via custom analytics dashboards.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/analytics/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/\",\"name\":\"Analytics\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Analytics","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/analytics.svg","introduction":"\u003cp\u003ePeter Drucker said, âif you canât measure it, you canât improve it.â The best online marketplaces evolve constantly by collecting and analysing customer feedback and user behavior.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Analytics.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace owners are confronted by a twin set of challenges when it comes to using user data to grow their platform. Firstly, which metrics should they track? Secondly, how to interpret the data in a productive manner?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA metric is only relevant if it supports the profitability and growth of your particular marketplace business. A \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eframework like AARRR\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e can help to organise metrics so that you can get the most out of them. Its main advantage is that it contextualises metrics by linking them to your sales funnel: acquisition, activation, retention, referral and revenue.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;ve used the AARRR framework and tools like \u003c/span\u003e\u003ca href=\"https://snowplowanalytics.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSnowplow\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and Amazon Kinesis to build custom analytics dashboards for our clients \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e used it to track specific user events, such as which product categories were viewed or which artists were added to wish lists. This helped them create more personalised ads, which increased engagement threefold. \u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"110","feature_search_synonyms":"user behaviour, user data, data collection, metrics, business intelligence, data visualisation, data management, customer data, customer behaviour, user tracking"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1517"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1517"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1517/revisions"}],"predecessor-version":[{"id":7774,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1517/revisions/7774"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1517"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1568,"date":"2021-08-27T10:51:30","date_gmt":"2021-08-27T10:51:30","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1568"},"modified":"2021-11-08T12:58:49","modified_gmt":"2021-11-08T12:58:49","slug":"abandoned-carts","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/","title":{"rendered":"Abandoned carts"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"High cart abandonment rates can make your marketplace hemorrhage revenue. Following up with your customers is the first step to plugging the hole.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Abandoned cart strategies for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"High cart abandonment rates can make your marketplace hemorrhage revenue. 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769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\",\"name\":\"Abandoned cart strategies for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:51:30+00:00\",\"dateModified\":\"2021-11-08T12:58:49+00:00\",\"description\":\"High cart abandonment rates can make your marketplace hemorrhage revenue. Following up with your customers is the first step to plugging the hole.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\",\"name\":\"Abandoned carts\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Abandoned carts","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/8-Abandoned-carts.svg","introduction":"\u003cp\u003eHigh cart abandonment rates can make your marketplace hemorrhage revenue. Following up with your customers is the first step to plugging the hole.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Abandoned-carts.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e69.57% of ecommerce \u003c/span\u003e\u003ca href=\"https://baymard.com/lists/cart-abandonment-rate\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eshopping carts are abandoned\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Commonly cited reasons include additional costs (e.g. shipping fees), forced account creation, complicated checkout processes, and trust issues. One reason that is often overlooked is buyers who simply forgot about their carts.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe discovered this when we tested FanPass users, who abandoned their shopping carts, with a simple reminder email. The results were astonishing. 54% of those we emailed clicked to review their shopping cart and five percent converted, which was ten times the overall conversion rate at that stage.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has since built various user engagement flows, integrated with marketing tools, that provide our clients\u0026#8217; sales teams with data for customer follow-ups. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe implemented various strategies to minimise Affordable Art Fair\u0026#8217;s cart abandonment rate. For example, buyers receive automated estimates of shipping costs on the product page. Another successful tactic was to send reminder emails with discount codes to buyers who abandoned their shopping carts.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"120","feature_search_synonyms":"cart abandonment, conversion"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1568"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1568"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1568/revisions"}],"predecessor-version":[{"id":7318,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1568/revisions/7318"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1568"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1431,"date":"2021-08-13T10:26:07","date_gmt":"2021-08-13T10:26:07","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1431"},"modified":"2021-12-16T12:39:08","modified_gmt":"2021-12-16T12:39:08","slug":"seller-relationship-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/seller-relationship-management/","title":{"rendered":"Seller relationship management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Marketplaces that are responsive to sellers\u0026#8217; needs deliver better results. 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Seller tools that offer customisable options will strengthen your relationship with sellers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Seller-relationship-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Seller-relationship-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has used seller analysis and feedback to create revenue-boosting seller management features for a number of clients.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFanPass, an event ticket marketplace, offers three payout levels. Standard sellers get paid seven days after the event, while trusted sellers get paid immediately after buyers receive their tickets. Corporate sellers can elect to receive monthly bulk payments. In addition, FanPass can restrict specific events to certain sellers, to cater for demand constraints or special seller attributes such as super-fast delivery. This flexibility offers a powerful way to \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-curation-boost-trust-and-growth-with-seller-quality-control/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emanage seller and product quality\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSellers rated payout flexibility as their number one reason for using FanPass over legacy ticketing platforms like TicketMaster or Viagogo.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable Art Fair offers flexible shipping options to sellers. They can use the default shipping costs returned by the UPS API, with an optional markup, or they can use local shipping providersâ rates. This helps sellers to cater for different buyer locations and offer extra value such as bespoke packaging.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGrosa, a marketplace for specialty groceries, is a good example of how flexible platform fees, based on specific seller attributes, can promote seller adoption and loyalty:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn general, commission paid by merchants can be set at a standard or premium rate, plus a fixed fee. Commission rates can be set even more granularly for individual sellers that sell higher volumes, such as merchants with multiple shops or those that sell popular products like dried fish. 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Fee structures should generate adequate revenue for marketplace owners and sellers, without alienating buyers.","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Pricing is the engine of a marketplace business model. 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Fee structures should generate adequate revenue for marketplace owners and sellers, without alienating buyers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system-3.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system-4.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA marketplace is only viable if its value proposition can be monetised. CobbleWeb has developed advanced pricing systems for a variety of marketplace \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebusiness models, with revenue streams\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e based on commission, subscription, freemium, ads or listing fees. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe helped parking marketplace MobyPark develop a highly profitable real-time pricing model based on platform searches (similar to the yield management models used by hotels and airlines). Their pricing algorithm had to prioritise different criteria, such as number of parking slots chosen, booking periods, discounts, special offers, availability, and weekly, daily or monthly price tiers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe created a flexible fee system for Grosa that can cater for many different permutations. Administrators can set commission fees for both shoppers and merchants, at either standard or premium rates, and add a fixed fee. Total commission per transaction can be capped with a maximum or minimum threshold. Some shoppers prefer to buy in bulk, so we allowed sellers to set separate pricing structures for wholesale goods.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHouse moving platform, Remoovaz\u0026#8217;s pricing system had to support many variables: van size, hourly rates, assistance levels, markups for same day, next day and weekend service and platform fees. We created a sleek calendar interface that uses clickable elements to clearly show the variances in cost for different service and date permutations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen users reschedule a Remoovaz service it often means that the fees change due to additional markups (e.g. weekend or next day service). We dealt with these scenarios by emulating airline date change fees. 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The key is to ensure that premium fees are supported by premium value.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Access to premium features is a proven way to monetise your marketplace platform. 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The key is to ensure that premium fees are supported by premium value.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Premium-feature-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Premium-feature-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCharging users for access to premium features, via subscription fees for example, is a hallmark of many successful marketplace revenue plans. A versatile option, it can be used in both product and service marketplaces.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe proviso is that users will be willing to pay for premium features if they perceive sufficient value in them. Smart marketplace entrepreneurs \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/lean-approach/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse an MVP to test\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e which features and price points work best. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePremium feature management is by nature highly granular. That means platform administrators should be able to control access to specific features at individual user level.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe premium features we have implemented for our clients include The Box Hut, which charges sellers an additional fee for access to product analytics. Another client, FanPass, gives sellers access to custom shipping options once they have reached a minimum turnover threshold. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor healthcare marketplace, IHSS Connect, we implemented an interface that unlocks additional features, such as priority messages and more prominent profile placement, for premium accounts.\u003c/span\u003e\u003c/p\u003e\n","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/04/[email protected]","category":"product-service","feature_search_synonyms":"paid features, account tiers, premium accounts"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/100"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=100"}],"version-history":[{"count":21,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/100/revisions"}],"predecessor-version":[{"id":7801,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/100/revisions/7801"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=100"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1571,"date":"2021-08-27T10:52:36","date_gmt":"2021-08-27T10:52:36","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1571"},"modified":"2021-11-08T12:44:58","modified_gmt":"2021-11-08T12:44:58","slug":"auctions","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/auctions/","title":{"rendered":"Auctions"},"content":{"rendered":"","protected":false}
769,"excerpt":{"rendered":"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation. ","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/auctions/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Auction feature for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/auctions/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T12:44:58+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/\",\"name\":\"Auction feature for online marketplace | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:52:36+00:00\",\"dateModified\":\"2021-11-08T12:44:58+00:00\",\"description\":\"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/auctions/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/\",\"name\":\"Auctions\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Auctions","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/7-Auctions.svg","introduction":"\u003cp\u003eAuctions are a great way to sell luxury items like antiques or raise funds for a non-profit organisation. It requires some detailed planning though.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Auction.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplaces with auction or bidding features have been around for a
769while. Well-known platforms like eBay (general), Copart (vehicles) and Sotheby\u0026#8217;s (luxury items) use auction features to sell items in different verticals.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAuctions are complex features because they allow several buyers to bid for the same items simultaneously. Some auction sites charge a buyer\u0026#8217;s premium which is a fixed or percentage fee on top of the final bid.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe user interface and UX challenges can therefore be substantial. You will also have to consider quality control in the form of valuations or inspections to protect your marketplace reputation.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb built an auction system for a luxury fashion marketplace that allows buyers and sellers to make offers and counter-offers for items. It includes conditions such as reserve prices, e.g. bids may not be less than 10% of the reserve price.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"140","feature_search_synonyms":"bid, bidding"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1571"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1571"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1571/revisions"}],"predecessor-version":[{"id":7317,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1571/revisions/7317"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1571"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":424,"date":"2021-06-11T07:56:49","date_gmt":"2021-06-11T07:56:49","guid":{"rendered":"http://cobbleweb-int.cobbleweb.co.uk:8092/wp/?post_type=feature\u0026#038;p=424"},"modified":"2025-11-10T06:25:28","modified_gmt":"2025-11-10T06:25:28","slug":"ratings-and-reviews","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/","title":{"rendered":"Ratings and Reviews"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Use a review or ratings mechanism to create a transparent reputation for your marketplace and build trust in your sellers\u0026#039; products or services.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Rating and review features for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Use a review or ratings mechanism to create a transparent reputation for your marketplace and build trust in your sellers\u0026#039; products or services.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2025-11-10T06:25:28+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\",\"name\":\"Rating and review features for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-06-11T07:56:49+00:00\",\"dateModified\":\"2025-11-10T06:25:28+00:00\",\"description\":\"Use a review or ratings mechanism to create a transparent reputation for your marketplace and build trust in your sellers' products or services.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\",\"name\":\"Ratings and Reviews\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Ratings \u0026 Reviews","popular":true,"order":"140","introduction":"\u003cp\u003eThe standing of your marketplace is built on the reputations of your sellers. A review mechanism for sellers and their products or services creates transparency and builds trust.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Ratings-reviews.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Ratings-reviews-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Ratings-reviews-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSellers need feedback from their customers so that they can improve their offerings. They should also have the tools to respond to reviews to create a balanced picture. These feedback loops have the power to improve the quality of sellers on your platform.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/build-trust-in-your-marketplace-website-with-customer-review-software/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReviews can also drive traffic\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to your platform. If you work with your sellers to generate positive reviews and improve their reputation, studies show that you will get more customers who are willing to pay a higher price. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has helped several online marketplaces build trust with their users:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built a rating system for \u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobyPark\u003c/a\u003e drivers to rate parking spots. 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Shoppers can search for merchants based on other shoppersâ feedback by using a star rating filter. Merchant profiles have a reviews button which when clicked provides more details about each review.\u003c/span\u003e\u003c/p\u003e\n","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/06/review-1.svg","category":"product-service","feature_search_synonyms":"buyer feedback, reputation systems, seller evaluation"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/424"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=424"}
769],"version-history":[{"count":17,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/424/revisions"}],"predecessor-version":[{"id":11595,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/424/revisions/11595"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=424"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1562,"date":"2021-08-27T10:49:50","date_gmt":"2021-08-27T10:49:50","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1562"},"modified":"2021-11-08T13:13:49","modified_gmt":"2021-11-08T13:13:49","slug":"wish-lists","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/wish-lists/","title":{"rendered":"Wish lists"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Wish lists can drive deeper buyer engagement and help to personalise the shopper experience. Which means better conversion rates.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Wish lists can drive deeper buyer engagement and help to personalise the shopper experience. Which means better conversion rates.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Wish lists feature for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Wish lists can drive deeper buyer engagement and help to personalise the shopper experience. 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Which means better conversion rates.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\",\"name\":\"Wish lists\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Wish lists","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/10-Wish-l
769ists.svg","introduction":"\u003cp\u003eWish lists can drive deeper buyer engagement and help to personalise the shopper experience. Which means better conversion rates.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Wish-list.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Wish-list-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Wish-list-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are several advantages to allowing users to build wish lists by favouriting or liking products. Firstly, wish lists provide valuable user data for more personalised product recommendations. Buyers are more likely to make a purchase, the more relevant recommendations are to them.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey also encourage potential buyers to explore your platform, since products can be liked or favourited from multiple locations, such as the search results page, the individual product listing page, the order details page, or even the shopping cart. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRetaining access to wish lists can incentivise users to create an account. Once created, wish lists act like reminders, which is great for repeat sales. This can also be useful when a product is currently out of stock.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe implemented such a wish list system for Affordable Art Fair with great success. It is, for instance, used by buyers who want to compare combinations of paintings for a room or a house.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ability to add favourites to an account can also be used to enhance the customer experience. Only1cent\u0026#8217;s contact tracking app permits customers to add their guests as favourites to restaurant check-ins. This saves time at future check-ins.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"150","feature_search_synonyms":"favourite, like, shopping list, registry"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1562"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1562"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1562/revisions"}],"predecessor-version":[{"id":7324,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1562/revisions/7324"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1562"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1488,"date":"2021-08-27T10:19:29","date_gmt":"2021-08-27T10:19:29","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1488"},"modified":"2021-12-16T13:17:31","modified_gmt":"2021-12-16T13:17:31","slug":"curation-tools","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/curation-tools/","title":{"rendered":"Curation tools"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Curation tools for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-12-16T13:17:31+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\",\"name\":\"Curation tools for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:19:29+00:00\",\"dateModified\":\"2021-12-16T13:17:31+00:00\",\"description\":\"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\",\"name\":\"Curation tools\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Curation tools","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eLow-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Follow-users.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Follow-users-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAllowing users to follow or like each other can have several positive impacts. It can promote the community aspect of your marketplace by helping to build closer relationships between buyers and sellers. It can also provide useful data that can be used in product recommendations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost importantly, it can increase \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/grow-marketplace-value-with-network-effects/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enetwork effects\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e by making one side of your platform (e.g. buyers) more engaged, which creates more value for the other side (sellers). This strategy has been successfully implemented by global marketplaces like Airbnb (wish lists) and Etsy (favourites). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built similar curation tools for our client, Affordable Art Fair. Their buyers can favourite or unfavourite individual product listings, as well as follow or unfollow artists and galleries. Buyers are notified when artists or galleries they follow add new artworks, while favourited items are used to recommend similar art in a more accurate manner.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis has helped buyers to explore the Affordable Art Fair platform in more detail, leading to higher engagement rates and increased sales.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"150","feature_search_synonyms":"like, favourite, follow"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1488"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1488"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1488/revisions"}],"predecessor-version":[{"id":7794,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1488/revisions/7794"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1488"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1582,"date":"2021-08-27T10:56:06","date_gmt":"2021-08-27T10:56:06","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1582"},"modified":"2021-11-08T12:29:28","modified_gmt":"2021-11-08T12:29:28","slug":"lead-generation","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/lead-generation/","title":{"rendered":"Lead generation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Buyer and seller lead generation for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T12:29:28+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\",\"name\":\"Buyer and seller lead generation for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:56:06+00:00\",\"dateModified\":\"2021-11-08T12:29:28+00:00\",\"description\":\"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\",\"name\":\"Lead generation\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Lead generation","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/4-Lead-generation.svg","introduction":"\u003cp\u003eOne of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Lead-genration.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Lead-genration-2.png"}],"text":"\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-launch-marketplace-go-to-market-strategy/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace lead generation\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e has come a long way since Brian Chesky and co knocked on people\u0026#8217;s doors to ask them if they want to join Airbnb. These days lead generation can be built into product or order flows (to turn leads into buyers) and user flows (to turn leads into active sellers). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Affordable Art Fair, uses product enquiries to onboard new art buyers, while Roxlor shares visitor wish lists with their sales team who convert them into clients. This strategy has increased Roxlor\u0026#8217;s conversion rate by 500 percent.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvents can be excellent sources of leads. For example, we built a productive lead generation flow to onboard sellers that attended Affordable Art Fair\u0026#8217;s physical art fairs. For FanPass, we integrated their marketplace with Ticket-Compare, a price comparison site for event tickets, and CJ Affiliate, an affiliate marketing network, to generate more buyers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOther lead generation strategies include referral or affiliate programs, competitions, and useful content like a knowledge base. Again for Affordable Art Fair, we integrated a WordPress-based CMS into their platform to send lead generation data from landing pages to a Salesforce CRM.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePiggybacking on another platform with a similar audience can be a quick way to grow your marketplace. 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The right customer support features can make the job easier.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/customer-support/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/\",\"name\":\"Customer support\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Customer support","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/11-Customer-support.svg","introduction":"\u003cp\u003eHigh-quality customer service can create a competitive advantage for your marketplace. The right customer support features can make the job easier.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Customer-support.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Customer-support-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustomer service is key for \u003ca href=\"https://cobbleweb.co.uk/projects/soshop-marketplace-case-study\"\u003eSoShop\u003c/a\u003e. We had to build a set of tools for their customer service team that could help them support their users better.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe first item was to allow the customer team to use the admin dashboard to inspect onboarding information provided by users and view third-party reports. They can also use the dashboard to track the status of debit card orders and shipping, making it easier to follow up with customers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe SoShop mobile app includes several features that help users manage their debit cards in a secure manner: reporting lost or stolen cards, freezing card usage, adding a virtual card or renaming a card.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe have also integrated the Zendesk CRM into some of our clients\u0026#8217; marketplaces to better serve their users. It allows them to manage a knowledge base with FAQs, how-to instructions, and other useful information. Issues can be reported directly from users\u0026#8217; marketplace accounts which automatically creates a ticket with all the information in Zendesk.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"160","feature_search_synonyms":"customer success, customer experience, customer service"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1532"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1532"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1532/revisions"}],"predecessor-version":[{"id":7364,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1532/revisions/7364"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1532"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1503,"date":"2021-08-27T10:24:43","date_gmt":"2021-08-27T10:24:43","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1503"},"modified":"2021-12-17T07:27:17","modified_gmt":"2021-12-17T07:27:17","slug":"instant-messaging-chat","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/","title":{"rendered":"Instant messaging (chat)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Online consumers, including marketplace users, now demand immediacy in on-platform communication. Instant messaging systems can provide that important functionality.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Online marketplace users demand immediacy in on-platform communication. Instant messaging systems provide the perfect solution.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Instant messaging (chatbot) features for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Online marketplace users demand immediacy in on-platform communication. 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Instant messaging systems provide the perfect solution.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\",\"name\":\"Instant messaging (chat)\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Instant messaging (chat)","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/19-Instant-messaging-chat.svg","introduction":"\u003cp\u003eOnline consumers, including marketplace users, now demand immediacy in on-platform communication. Instant messaging systems can provide that important functionality.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Instant-messaging.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Instant-messaging-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAccording to \u003c/span\u003e\u003ca href=\"https://go.forrester.com/blogs/16-03-03-your_customers_dont_want_to_call_you_for_support/#:~:text=Our%20data%20backs%20this%20up,with%20good%20online%20customer%20service.\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eForrester\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u0026#8220;53% of US online adults are likely to abandon their online purchase if they canât find a quick answer to their question\u0026#8221;.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis has meant a shift away from delayed email/inbox messages to instantaneous WhatsApp-style messaging. In line with this trend, CobbleWeb offers bespoke messaging systems that support your specific marketplace user flows. Our messaging solutions cater for real-time user-to-user messaging, chat rooms, as well as system messages and automatic notifications.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIHSS Connect\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, a peer-to-peer marketplace for in-home care providers, required a custom instant messaging system that also allows users to access group chats. In addition, the client\u0026#8217;s external systems (e.g. CRMs such as Salesforce or Hubspot) had to be able to access and re-publish customer service and sales messages. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother useful feature of our custom messaging systems is that users can share different types of files such as spreadsheets, PDFs, images, as well as specialised formats such as DWG files for AutoCAD and PSD files for Adobe Photoshop.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"170","feature_search_synonyms":"chatbot, IM, real time messaging"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1503"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1503"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1503/revisions"}],"predecessor-version":[{"id":7818,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1503/revisions/7818"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1503"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1523,"date":"2021-08-27T10:35:27","date_gmt":"2021-08-27T10:35:27","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1523"},"modified":"2021-12-17T07:25:31","modified_gmt":"2021-12-17T07:25:31","slug":"content-management-system","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/content-management-system/","title":{"rendered":"Content management system"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Content management system for online marketplace - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-12-17T07:25:31+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\",\"name\":\"Content management system for online marketplace - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:35:27+00:00\",\"dateModified\":\"2021-12-17T07:25:31+00:00\",\"description\":\"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\",\"name\":\"Content management system\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Content management system","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eYour content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Content-management-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Content-management-system-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has customised and optimised content management systems to create powerful custom applications. For example, we integrated the WordPress CMS with the \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanpass\u003c/a\u003e event ticket marketplace by tweaking the platform to dynamically update content-rich information pages with new events.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eVendors can add new products (events) via a custom admin portal. The event details, such as title, category, and image, are searchable by WordPress, and used to add the new event listing to search-optimised information pages (e.g. a page about Arsenal Football Club) pre-created by the site owner.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnce we had implemented this integration, Fanpass could use it to create many new landing pages for their events. These landing pages have now risen to the top of Google search results, driving tens of thousands of visitors to the Fanpass website every month. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e required a productive way to manage different types of content: blog posts, information pages and lead generation pages. We integrated WordPress
769into their platform so they could leverage its publishing tools and send lead generation data to a Salesforce CRM.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"180","feature_search_synonyms":"content creation, landing pages, CMS, cms"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1523"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1523"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1523/revisions"}],"predecessor-version":[{"id":7817,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1523/revisions/7817"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1523"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1535,"date":"2021-08-27T10:41:09","date_gmt":"2021-08-27T10:41:09","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1535"},"modified":"2021-11-11T18:32:58","modified_gmt":"2021-11-11T18:32:58","slug":"crm-integration","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/crm-integration/","title":{"rendered":"CRM Integration"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Optimise each stage of your marketplace user funnels, from marketing and sales to customer support, with properly configured customer relationship management software.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Use properly configured Customer Relationship Management software to optimise each stage of the marketplace user journey: marketing, sales, customer support.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"CRM Integration for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Use properly configured Customer Relationship Management software to optimise each stage of the marketplace user journey: marketing, sales, customer support.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T18:32:58+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\",\"name\":\"CRM Integration for online marketplaces - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:41:09+00:00\",\"dateModified\":\"2021-11-11T18:32:58+00:00\",\"description\":\"Use properly configured Customer Relationship Management software to optimise each stage of the marketplace user journey: marketing, sales, customer support.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\",\"name\":\"CRM Integration\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"CRM Integration","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/10-CRM-Integration.svg","introduction":"\u003cp\u003eOptimise each stage of your marketplace user funnels, from marketing and sales to customer support, with properly configured customer relationship management software.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_CRM-integration.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_CRM-integration-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_CRM-integration-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDid you know that CRM systems form the \u003c/span\u003e\u003ca href=\"https://www.gartner.com/en/newsroom/press-releases/2018-04-10-gartner-says-crm-became-the-largest-software-market-in-2017-and-will-be-the-fastest-growing-software-market-in-2018\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elargest and fastest growing software market\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e in the world? No surprise, since they can have a direct impact on many different aspects of a business: people management, lead generation, sales automation, customer service, marketing, workflow automation, data analytics, and reporting. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn short, they help your business to understand, segment, manage and nurture customer relationships in a more productive and profitable way. Instantaneous customer information updates, shared across marketing, sales and customer service teams, is just one way they can help to improve c
769onversion rates and customer retention. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOf course, the data-centric nature of online marketplaces make them a perfect fit for CRM implementation. The downside is that integrating a CRM with a particular marketplace business model and custom user flows can be challenging. A clumsy CRM integration can become a white elephant siphoning off valuable funds with little reward.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has integrated a variety of CRMs, from full-stack enterprise CRMs like Salesforce to startup-friendly CRMs like Pipedrive, into different marketplace business models:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth our clients, \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e and \u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e, wanted to be able to control the onboarding of art sellers and property landlords respectively. We created sales pipelines that start with lead generation pages that send prospective client details to the CRM. From there the platform administrator can vet and follow up with applicants, and if approved create their marketplace accounts. \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis streamlined process has had a significant impact on the quality and conversion of suppliers.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"190","feature_search_synonyms":"customer relationship management, client relationship"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1535"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1535"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1535/revisions"}],"predecessor-version":[{"id":7361,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1535/revisions/7361"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1535"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1538,"date":"2021-08-27T10:41:43","date_gmt":"2021-08-27T10:41:43","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1538"},"modified":"2021-11-11T18:20:06","modified_gmt":"2021-11-11T18:20:06","slug":"marketing-automation","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/marketing-automation/","title":{"rendered":"Marketing automation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Many marketplace entrepreneurs struggle with their marketing strategy. Key to this is the collection, sorting, visualisation and interpretation of relevant data and metrics.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Marketing automation - including the collection, sorting, visualisation and interpretation of data - is key to an online marketplace marketing strategy.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/marketing-automation/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Marketing automation for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Marketing automation - including the collection, sorting, visualisation and interpretation of data - is key to an online marketplace marketing strategy.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/marketing-automation/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T18:20:06+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Key to this is the collection, sorting, visualisation and interpretation of relevant data and metrics. \u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Marketing-automation.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Marketing-automation-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis was the challenge confronting us when we designed a custom marketing automation stack for \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e. The client wanted to be able to track specific events such as which product categories were viewed and which artists were added to wishlists. This would allow them to create highly personalised ads on Google, Facebook and Pinterest.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur solution incorporated various technologies such as Snowplow (a data collection, processing and modelling platform), Amazon Kinesis (collects, processes, and analyses video and data streams in real time) and Google Merchant Center (manages how product inventory appears on Google). This allowed us to track relevant user and server events, collate them, and then present them in an easily digestible format.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also helped them to automate their newsletter segmentation. When users subscribe, information, such as their user location and buying profile, is sent to the ActiveCampaign marketing automation tool. It allows the marketing team to create segmented email lists for more personalised newsletters. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"200","feature_search_synonyms":"marketing pipeline, user segmentation, marketing campaigns, marketing strategy"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1538"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1538"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1538/revisions"}],"predecessor-version":[{"id":7357,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1538/revisions/7357"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1538"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1529,"date":"2021-08-27T10:36:37","date_gmt":"2021-08-27T10:36:37","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1529"},"modified":"2021-11-11T18:42:48","modified_gmt":"2021-11-11T18:42:48","slug":"internet-of-things-iot","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/","title":{"rendered":"Internet of Things (IoT)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Internet of Things (IoT) features for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T18:42:48+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\",\"name\":\"Internet of Things (IoT) features for online marketplaces - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:36:37+00:00\",\"dateModified\":\"2021-11-11T18:42:48+00:00\",\"description\":\"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\",\"name\":\"Internet of Things (IoT)\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Internet of Things (IoT)","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/12-Internet-of-Things-IoT.svg","introduction":"\u003cp\u003eInterconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internet-of-things.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internet-of-things-3.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internet-of-things-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA number of our clients have embraced the Internet of Things to solve challenges in innovative ways. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e tracks the work that cleaners have done by making them clock in and out via an app on their phones. It uses geo-location (phone GPS and property co-ordinates) that only permit clock-ins when in close vicinity to the property. This prevents cleaners from subcontracting to other cleaners. Clock-outs are automatically triggered when cleaners exit the geo-location. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProperty access for cleaners and guests have also been automated with IoT solutions. KeyBox sends a one-time code to the cleaner once a shift is created with which to open a key lockbox. When the keys are returned to the lockbox the code expires. âKeyNest uses collection points (stores) close to the property. A collection code is sent to the guests, who exchange it for the keys. Property managers are automatically notified when keys are collected or returned.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDrivers using \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s parking marketplace had to be able to access car parks via their app. We managed this by developing a system that allows drivers to communicate access codes received via the app with entry booms whether there is a mobile signal or not. This was done by attaching hardware to parking entrances that can accept access codes via Bluetooth or manual input. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"210","feature_search_synonyms":"interconnectivity"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1529"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1529"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1529/revisions"}],"predecessor-version":[{"id":7367,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1529/revisions/7367"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1529"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1500,"date":"2021-08-27T10:23:46","date_gmt":"2021-08-27T10:23:46","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1500"},"modified":"2024-10-21T20:17:35","modified_gmt":"2024-10-21T19:17:35","slug":"digital-wallet-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/digital-wallet-management/","title":{"rendered":"Digital wallet management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Diverse payment options increase conversion rates. Digital or e-wallets give customers a secure and convenient way to transact with your marketplace.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Diverse payment options increase conversion rates. 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Smart solutions can alleviate some admin bottlenecks.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Event-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Event-management-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/06/3-CW-Case-Study-FanPass-Feature-images-35476-Venue-and-event-management-1.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvent ticketing marketplace, \u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e, wanted to minimise the effort required for venue managers to post events on their platform. 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Activate sellers at scale by streamlining and automating their access to your platform.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/Product-Service_Seller-onboarding-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/Product-Service_Seller-onboarding.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/CW-Case-Study-Mobypark-Feature-images-35871_Feature-15.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/CW-Case-Study-Mobypark-Feature-images-35871_Feature-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSellers represent the inventory of your marketplace, whether B2C vendors of retail goods, B2B wholesale merchants, or service providers. Seamless, low-friction onboarding aligned with your business model will attract a more diverse selection of goods or services.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor instance, on-platform transactions require identity verification and the collection of address and bank details for tax and regulatory purposes. Third-party tools like \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStripe Connect\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e can automate this process. Off-platform transactions (e.g. some service marketplaces) can move that responsibility onto individual sellers. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s car park owners had to provide more than 15 data points to register a car park. To lower friction, we utilised dynamic and multi-step forms. Forms are pre-filled based on user information such as country or language. Conditional logic is used to shorten forms, i.e. questions are displayed or not based on previous answers. We also included a predictive notification system and progress bar that provide owners with assistance on how to complete their profiles.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome industries also require additional documentation like certifications and contracts. 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They offer buyers an additional way to find products and services, help sellers to promote themselves, and drive organic traffic to your marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, \u003ca href=\"https://cobbleweb.co.uk/projects/grosa-marketplace-case-study\"\u003eGrosa\u003c/a\u003e, wanted merchant profiles that reflected the physical grocery shops they represented. Shoppers can view each merchant\u0026#8217;s information (e.g. shop address, distance from shopper), reviews, as well as refund, return and delivery policies. Merchants are also able to highlight promoted items.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCategory filters allow Grosaâs shoppers to narrow down their search of a merchant\u0026#8217;s product range. Each search result can be further sorted by price, name, promotion, sale or best value. When clicked, individual product cards display product descriptions, allergy information, and availability status.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e\u0026#8216;s gallery profile pages function as microsites that promote SEO and link the buyer\u0026#8217;s journey of discovery from artwork to gallery and vice versa. 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Buyer-focused onboarding features can help them engage quickly and productively with your marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSoshop.club, a neobank, has to adhere to various banking regulations, which meant long checklists before clients could use their cards. We sped up the process by integrating specialist Banking-as-a-Service applications like Jumio, Trezor and PFS, for identity verification, KYC compliance and card issuance.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe created guest account features for Affordable Art Fair and FanPass that allow first-time visitors to make purchases without logging in or saving personal information. This helps to build initial trust (shows your platform is not after their data) and expedites checkout (no need to fill in long forms), both of which can have a positive impact on conversion rates.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Remoovaz, a service marketplace for home removals, realised that many users struggled to select suitably-sized vehicles, because they couldn\u0026#8217;t calculate the volume of their household goods.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe therefore built an inventory calculator, with dropdown lists for common household items, to help users calculate their total volume and then recommend the right size moving van. \u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/06/Group-3-1.svg","category":"product-service","feature_search_synonyms":"user registration, user sign-up"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/421"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=421"}
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769\"\u003eYour listing infrastructure should provide buyers with as much product information as possible, while sellers need to be able to quickly and efficiently list new products and monitor inventory levels.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe quality of listings, and thus your marketplace reputation, should be protected by ensuring that only qualified sellers are marketing their goods and services on your platform. This requires a suitable \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-curation-boost-trust-and-growth-with-seller-quality-control/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eseller screening and management process\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb helps clients to develop listing templates that can accommodate any product attributes, including detailed descriptions, image galleries, geolocation, ratings, prices and specifications. For instance, \u003ca href=\"https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study\"\u003eThe Box Hut\u003c/a\u003eâs merchants can highlight up to five product features to make them more enticing.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;ve managed various SKU scenarios, from automatically generated SKUs to the migration of over 50,000 SKUs to a new art marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/grosa-marketplace-case-study\"\u003eGrosa\u003c/a\u003e\u0026#8216;s merchants offer products in different package sizes and flavours. We incorporated these attributes into the product listing and navigation systems, making it easy for merchants to indicate different product variations and for shoppers to select them.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e sellers do not always have time to publish tickets to popular events like the UEFA Champions League. Our solution was to build a product generator for back orders. 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Service marketplace listings should help service providers showcase their offerings so that clients can find them easily.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Service-listings.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Service-listings-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIHSS Connect wanted their service providers to be able to build trust in their offering by showcasing their experience, expertise and certifications in searchable rich profiles.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe developed an interface for service providers that allowed them to create and update their profiles quickly via drop-down lists. 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769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\",\"name\":\"Product alerts feature for online marketplace - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:47:02+00:00\",\"dateModified\":\"2021-11-11T17:40:22+00:00\",\"description\":\"Product alerts that notify buyers of new or available products can be a useful tool to solve supply constraints or grow repeat customers.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-alerts/\",\"name\":\"Product alerts\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Product alerts","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/14-Product-alerts.svg","introduction":"\u003cp\u003eProduct alerts that notify buyers of new or available products can be a useful tool to solve supply constraints or grow repeat customers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-alerts.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-alerts-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has used product alerts to solve supply constraints for event tickets and car parks and to encourage product exploration in an art marketplace. Some of the alert mechanisms that we implemented:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen buyers purchase an artwork on \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e we notify them if similar art by the same artist becomes available. The same process is followed if buyers favourite an artwork without making a purchase.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDrivers that save a search query (e.g. parking in Amsterdam on Thursdays at under â¬10 per day) on \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e are alerted whenever parking that matches their criteria becomes available.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProduct alerts can also be used to advise buyers of product changes. 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769cture, built with applications like Elasticsearch, RabbitMQ and AngularJS, will ensure scalability, \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNavigational tools designed according to user behaviour deliver a better user experience. Custom search algorithms deliver faster, more accurate results, while faceted navigation (filters, sorting) allows more granular customisation.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;ve used the above principles to design highly effective navigational tools for our clients. This includes a conditional job search feature for \u003ca href=\"https://cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study\"\u003eIHSS Connect\u003c/a\u003e which can only be used if the user\u0026#8217;s subscription is active. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/grosa-marketplace-case-study\"\u003eGrosa\u003c/a\u003e\u0026#8216;s business model relies on hyperlocal access. So we created a map view of nearby merchants based on shoppers\u0026#8217; postcodes. Shoppers \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ecan refine their map search further by using filters like distance, customer ratings, or delivery fees and types.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003ca href=\"https://cobbleweb.co.uk/projects/remoovaz-marketplace-case-study\"\u003eRemoovaz\u003c/a\u003e removal platform needed accurate address search results to ensure a good user experience. Google\u0026#8217;s popular location API is not always precise enough, so we used Loqate\u0026#8217;s address verification tool which cross-references data sources for better accuracy. And better conversion rates.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMultinational IT provider, \u003ca href=\"https://cobbleweb.co.uk/projects/atos-marketplace-case-study\"\u003eAtos\u003c/a\u003e, required an advanced search feature through which a huge number of projects could be searched for by various attributes of contracts or service providers such as title, type, location or status.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUser scenario testing was conducted to create a better search experience for \u003ca href=\"https://cobbleweb.co.uk/projects/trelleborg-marketplace-case-study\"\u003eTrelleborg\u003c/a\u003e\u0026#8216;s QA tool. It helped us to align the user interface with how users scanned information on the app.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe used Google Autocomplete with filters for nearest or cheapest parking bays to assist \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e drivers with their selection process. They subsequently saw a five-fold decrease in failed searches.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e wanted to improve their navigation with dynamic search results based on users\u0026#8217; prior searches and preferred event types. Removing friction contributed to a rise in their repeat customers.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"30","feature_search_synonyms":"search engine, filters, sort, site architecture, browse"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1491"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1491"}],"version-history":[{"count":12,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1491/revisions"}],"predecessor-version":[{"id":7976,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1491/revisions/7976"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1491"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1601,"date":"2021-08-27T11:01:48","date_gmt":"2021-08-27T11:01:48","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1601"},"modified":"2025-11-10T06:23:03","modified_gmt":"2025-11-10T06:23:03","slug":"booking-system","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/booking-system/","title":{"rendered":"Booking system"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Your service marketplace needs to efficie
769ntly manage service provider availability and allow clients to book services when and where they need them.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Service marketplaces require a booking system to efficiently manage service provider availability and allow clients to book services when they need them.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Booking system feature for service marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Service marketplaces require a booking system to efficiently manage service provider availability and allow clients to book services when they need them.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2025-11-10T06:23:03+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\",\"name\":\"Booking system feature for service marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T11:01:48+00:00\",\"dateModified\":\"2025-11-10T06:23:03+00:00\",\"description\":\"Service marketplaces require a booking system to efficiently manage service provider availability and allow clients to book services when they need them.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/booking-system/\",\"name\":\"Booking system\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Booking system","category":"service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/6-Booking-System.svg","introduction":"\u003cp\u003eYour service marketplace needs to efficie
769ntly manage service provider availability and allow clients to book services when and where they need them.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Booking-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Booking-system-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Booking-system-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s booking system had to manage several complex scenarios, like recurring availability, adding different slots for the same day, and blocking dates. We built a custom interactive calendar to show parking availability on ad hoc, daily, weekly, and monthly basis.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince drivers can search and book highly granular fifteen-minute blocks, it was a technical challenge to make sure that they were matched with the right parking. We used a robust infrastru
769cture, built with Elastic search, RabbitMQ and AngularJS, to make sure itâs scalable.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eParking lot owners, like hotels, with multiple parking bays presented additional complexity that had to be handled. While drivers only see availability for one car, the algorithm had to consider the booking status of all the parking bays.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRide-hailing app, Moto+, had a similar booking challenge to the one that faced Uber: how to connect passengers with the drivers in their vicinity and auto-calculate a complex pricing matrix involving location, time, type of service and more.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/remoovaz-marketplace-case-study/\"\u003eRemoovaz\u003c/a\u003eâs house moving clients have access to different price options depending on the date or day of the week and the level of service assistance required. We created a sleek calendar interface that uses clickable elements to clearly show the variances in cost for different service and date permutations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir booking system also needed more accurate addresses than what Google\u0026#8217;s API can provide. 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769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\",\"name\":\"Request for proposal feature for service marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-09-22T16:39:33+00:00\",\"dateModified\":\"2021-11-08T10:06:34+00:00\",\"description\":\"Keep users engaged with your service marketplace by offering a Request for Proposal mechanism that makes it easier to contract the right service providers.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/request-for-proposal/\",\"name\":\"Request for proposal\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Request for proposal","category":"service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/request-for-proposal.svg","introduction":"\u003cp\u003eKeep users engaged with your service marketplace by offering a Request for Proposal mechanism that makes it easier to contract the right service providers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Request-for-proposal.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Request-for-proposal-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Request-for-proposal-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eService marketplaces for projects or complex tasks, like Upwork, canât rely on the standardised execution and pricing of on-demand services, like Uber. They must therefore keep their users engaged by offering sufficient value and convenience via workflow tools, like a Request for Proposal (RFP) feature. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe main goal of any marketplace RFP tool should be to expedite the soliciting and reviewing of bids from potential service providers. This is complicated by the fact that selecting a suitable service provider is usually based on more factors than just price. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA basic RFP should therefore include: organisational background, the scope of work (i.e. tasks to be performed and their timelines), specifications (e.g. government regulations), evaluation criteria (e.g. business certifications, capacity, experience), proposal format and process, and contract terms.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eItâs important that the Request for Proposal mechanism aligns properly with your users\u0026#8217; business needs. Procuring services for a private event, for instance, will follow a different format and process than that for a large engineering project with more onerous requirements. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Atos, needed us to integrate an RFP tool into the complex project management workflow of a large public institution. The goal was to manage project allocation in an efficie
769nt and transparent manner. The solution we developed allows users to invite service providers directly from the projects they create, making it easier to share project details, goals and timelines. We customised some aspects to streamline the user experience:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGranular search for suitable service providers via attributes such as contractor type or location.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eScope of work fields are preformatted in a detailed and structured manner.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eProject owners can link technical documents and a pre-planned meeting schedule to the RFP. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnce the service providers have been selected, their contracts can also be linked to the RFP. \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n","popular":false,"order":"40","feature_search_synonyms":"RFP, tender, RFQ, quote, proposal, procurement"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6022"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=6022"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6022/revisions"}],"predecessor-version":[{"id":7275,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6022/revisions/7275"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=6022"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1559,"date":"2021-08-27T10:49:11","date_gmt":"2021-08-27T10:49:11","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1559"},"modified":"2021-11-08T13:19:53","modified_gmt":"2021-11-08T13:19:53","slug":"product-recommendations","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/","title":{"rendered":"Product recommendations"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Product recommendation features form an integral part of most ecommerce personalisation, cross-selling and upselling strategies.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Product recommendation feature for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Product recommendation features form an integral part of most ecommerce personalisation, cross-selling and upselling strategies.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T13:19:53+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\",\"name\":\"Product recommendation feature for online marketplace | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:49:11+00:00\",\"dateModified\":\"2021-11-08T13:19:53+00:00\",\"description\":\"Product recommendation features form an integral part of most ecommerce personalisation, cross-selling and upselling strategies.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-recommendations/\",\"name\":\"Product recommendations\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Product recommendations","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/11-Product-recommendations.svg","introduction":"\u003cp\u003eProduct recommendations form an integral part of most ecommerce personalisation, cross-selling and upselling strategies. \u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-recommendations.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-recommendations-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProduct recommendations perform better when they are based on relevant user data. We leveraged \u003c/span\u003e\u003ca href=\"https://www.visii.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eVisii\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e for Affordable Art Fair to create personalised product recommendations for their buyers. It uses AI technology and data points such as browser history, past orders, wish lists, search queries, and marketing channels to guide buyers from browsing to discovery to purchase.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable Art Fair place their product recommendations at the bottom of search results pages and individual product listing pages. There are some other approaches that can work too, such as popups or a less obtrusive teaser ribbon that opens the full popup.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTiming when recommendations appear can also make a difference. For instance, showing them after the buyer has taken an action, like adding an item to their cart. This is a smart way to increase average order values.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother clever tactic is to combine recommendations with cart abandonment reminder emails. This is especially effective when the buyer simply lost interest in the original item.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"40","feature_search_synonyms":"recommendation engine, recommended products, product personalisation, related products"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1559"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1559"}],"version-history":[{"count":6,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1559/revisions"}],"predecessor-version":[{"id":7325,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1559/revisions/7325"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1559"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1494,"date":"2021-08-27T10:21:30","date_gmt":"2021-08-27T10:21:30","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1494"},"modified":"2022-01-28T06:49:24","modified_gmt":"2022-01-28T06:49:24","slug":"payment-systems","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/payment-systems/","title":{"rendered":"Payment systems"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Managing the flow of funds between users and platform is a core function of marketplaces. A payment system must be able to supp
769ort your business flow.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Payment systems for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Managing the flow of funds between users and platform is a core function of marketplaces. 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A payment system must be able to support your business flow.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/payment-systems/\",\"name\":\"Payment systems\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Payment systems","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eManaging the flow of funds between buyers, sellers and platforms is a core function of an online marketplace. Specialised payment service providers can be customised to support your business model.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Payment-systems.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Payment-systems-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace payment systems need to provide several \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-solutions/key-features-list/marketplace-payment-systems/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ekey functionalities\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e in order to be effective, including split payments, a hold function (escrow), a robust refund mechanism, multiple payment methods, security protocols (including PCI-compliance), and the ability to generate sales receipts, tax invoices and reports.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has set up custom payment systems for various marketplace business models and revenue streams, using major payment service providers like \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/which-stripe-connect-account-for-your-marketplace/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStripe Connect\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, MangoPay marketplace, and PayPal marketplace.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe used Stripe Connect to accommodate a variable (percentage-based or fixed amount) commission structure, which could be set globally or per seller, for \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e. For enhanced
769security, Stripeâs machine learning-based fraud prevention application, Radar, was implemented to provide notifications of high-risk transactions.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e\u0026#8216;s cleaner management app allows property managers to review work and approve shifts, which triggers \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/seller-payout-guide-for-online-marketplaces/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003epayouts\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to cleaners. This hold function improved quality control. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003ca href=\"https://cobbleweb.co.uk/projects/remoovaz-marketplace-case-study\"\u003eRemoovaz\u003c/a\u003e payment system had to handle rescheduling of services which could entail new providers with different rates or an extra markup if the new date was on a weekend. We adapted the payment system to emulate airlines which automatically calculate an upgrade fee for date changes.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s payment system had to accommodate aspects like pre-authorisation for driver payments, recurring payments, as well as parking lot owner payouts and refunds. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe automated FanPass\u0026#8217;s complex event ticket payment flow, which includes a variable commission structure, with Stripe Connect. 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This can be a fairly intricate technical undertaking since each marketplace will require a management tool that suits its particular user profile.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb developed such a custom project management dashboard on behalf of Atos, one of Europeâs largest information technology companies. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUsers can create new projects to which they can add the project details and goals, invite potential service providers (via an integrated RFP tool), attach documents, and associate additional resources. 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For time management purposes, the user dashboard also contains a scrollable ticker of upcoming meetings and a calendar view where new meetings can be added. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"50","feature_search_synonyms":"pipeline, scrum"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6026"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=6026"}],"version-history":[{"count":6,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6026/revisions"}],"predecessor-version":[{"id":8330,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/6026/revisions/8330"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=6026"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1553,"date":"2021-08-27T10:47:51","date_gmt":"2021-08-27T10:47:51","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1553"},"modified":"2021-11-11T17:40:53","modified_gmt":"2021-11-11T17:40:53","slug":"category-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/category-management/","title":{"rendered":"Category management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Investing in a data-driven category structure can drive (the r
769ight) traffic, increase seller retention, and convert more product searches into sales.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Investing in a data-driven category structure can drive (the right) traffic, increase seller retention, and convert more product searches into sales.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/category-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Category management for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Investing in a data-driven category structure can drive (the right) traffic, increase seller retention, and convert more product searches into sales.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/category-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T17:40:53+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/\",\"name\":\"Category management for online marketplaces - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:47:51+00:00\",\"dateModified\":\"2021-11-11T17:40:53+00:00\",\"description\":\"Investing in a data-driven category structure can drive (the right) traffic, increase seller retention, and convert more product searches into sales.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/category-management/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/category-management/\",\"name\":\"Category management\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Category management","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/13-Category-Management.svg","introduction":"\u003cp\u003eInvesting in a data-driven category structure can drive (the r
769ight) traffic, increase seller retention, and convert more product searches into sales.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Category-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Category-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour marketplace site structure should offer fast, intuitive navigation for users and a logical hierarchy for search engine crawlers. Administrators should be able to manage categories efficiently, while sellers should find it easy to add their products to relevant categories.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb employs a three-stage process of \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-design-a-winning-marketplace-category-structure/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ediscovery, validation\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/optimise-your-marketplace-category-structure-for-stellar-growth/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eoptimisation\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, based on clearly defined user behaviour metrics, to ensure your marketplace category structure drives the best possible outcomes. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the case of \u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanpass\u003c/a\u003e, we created an easy-to-navigate administration panel to manage the relationships between various categories of tickets, events and venues. Dynamic forms make it easier for sellers to create listings within relevant categories, while dropdown category selection ensures good quality listings and more accurate search results for buyers. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFanPass saw £50,000 daily ticket sales within a year of implementation. The data the admin panel generated also helped us to identify profitable segments for further optimisation. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn example of category optimisation can be seen in the new smart category management feature we developed for \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e. It enables the platform administrators to create new categories from product tags, like Valentineâs Day. This makes it easier and faster to optimise platform navigation.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe smart category manager can also generate product lists based on different product and seller attributes, such as price, medium and location, to supp
769ort ads on Facebook, Pinterest or Google.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"50","feature_search_synonyms":"product categories, product grouping, category structure"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1553"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1553"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1553/revisions"}],"predecessor-version":[{"id":7345,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1553/revisions/7345"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1553"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1497,"date":"2021-08-27T10:22:25","date_gmt":"2021-08-27T10:22:25","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1497"},"modified":"2021-11-11T20:28:40","modified_gmt":"2021-11-11T20:28:40","slug":"subscription-systems","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/","title":{"rendered":"Subscription systems"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"User subscription plans (SaaS) offer recurring revenue for your marketplace. Complex user scenarios can make implementation challenging though.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"User subscription plans (SaaS) offer recurring revenue for your marketplace. Complex user scenarios can make implementation challenging though.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Subscription payments for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"User subscription plans (SaaS) offer recurring revenue for your marketplace. 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Complex user scenarios can make implementation challenging though.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/subscription-systems/\",\"name\":\"Subscription systems\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Subscription systems","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eUser subscription plans (aka
769SaaS) are a popular way to drive recurring revenue for a marketplace. They can be challenging to implement due to multiple user scenarios.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Subscription-systems.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Subscription-systems-2.png"}],"text":"\u003cp\u003eWe implemented a multi-tier subscription plan for our client, \u003ca href=\"https://cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study\"\u003eIHSS Connect\u003c/a\u003e. Their platform offers Basic and Premium tiers with monthly or yearly payment options. Scenarios that had to be taken into account include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnabling features such \u0026#8220;job search\u0026#8221; only if the subscription is active\u003c/li\u003e\n\u003cli\u003eAllowing users to upgrade/downgrade their subscription tiers, taking into account pro-rata usage\u003c/li\u003e\n\u003cli\u003eAllowing cancellation of subscriptions without loss of access if the current subscription period has not ended\u003c/li\u003e\n\u003cli\u003eAllowing the marketplace administrator to change subscription plans without affecting existing subscriptions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study\"\u003eThe Box Hut\u003c/a\u003e customers had to be able to select from different subscription plans (monthly, quarterly, half-yearly, yearly), disable renewals, and pause or cancel their subscriptions. Subscriptions could also be purchased as gifts.\u003c/p\u003e\n\u003cp\u003eIn addition, we had to synchronise the subscriptions with their monthly shipping schedule. 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769ing multiple currencies, languages or cross-border tax calculations can help expand your marketplace footprint to new markets.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internationalisation.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internationalisation-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has internationalised various aspects of our clients\u0026#8217; platforms to make them more accessible to a larger audience:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePayment systems that support multiple currencies.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePage content, error and success messages, and email templates offered in multiple languages.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUser generated content in multiple languages. For our client \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e we added a Google Translate button so that users can translate listings into their preferred language. This works similar to the \u0026#8216;see translation\u0026#8217; links found on platforms like Facebook. Another client allows sellers to upload manual translations of product descriptions in similar fashion to Etsy.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShipping models that allow sellers to use local shipping providers instead of a universal UPS API. This helps sellers to cater for different buyer locations and offer extra value such as bespoke packaging.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlatforms and sellers can set different tax rates (e.g. VAT) for countries, states (e.g. US) and product types (e.g. VAT exempt items).\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUX elements such as additional address fields (e.g. zip codes in the US) and alternative navigation options for languages like Arabic.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAllowing users to set their currency and language preferences, with defaults based on the IP address. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmbedded currency converters.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eData segregation. \u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e operates in multiple countries and wanted their employees to only have access to the data of the country they work in. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWork allocation. \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e wanted sellers to be automatically assigned to different onboarding teams based on their location.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor a more detailed discussion about timing cross-border expansion, deciding which aspects of your marketplace to internationalise, and how to avoid some of the pitfalls, read our \u003ca href=\"https://www.cobbleweb.co.uk/the-opportunities-and-challenges-of-online-marketplace-internationalisation/\"\u003ein-depth blog post on marketplace internationalisation\u003c/a\u003e.\u003c/p\u003e\n","popular":true,"order":"61","feature_search_synonyms":"currencies, languages, translation, cross border, multiple countries"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1520"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1520"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1520/revisions"}],"predecessor-version":[{"id":8681,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1520/revisions/8681"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1520"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1514,"date":"2021-08-27T10:33:37","date_gmt":"2021-08-27T10:33:37","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1514"},"modified":"2021-11-11T19:21:19","modified_gmt":"2021-11-11T19:21:19","slug":"search-engine-optimisation","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/search-engine-optimisation/","title":{"rendered":"Search Engine Optimisation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"SEO is an important source of traffic for marketplaces. Ensuring that your marketplace, sellers, products or services rank high in search engine results will attract more customers.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"SEO is an important traffic source for marketplaces. Ensuring that seller products or services rank high in search engine results will attract more buyers.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/search-engine-optimisation/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Search Engine Optimisation for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"SEO is an important traffic source for marketplaces. 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769steroids. We\u0026#8217;ve built SEO frameworks for clients that automatically include the seller\u0026#8217;s product title in the page title and URL, and add metatags to data inputs like dates and venues.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith organic search still making up 46% of e-commerce traffic, you cannot dismiss it. Ask our client, \u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e \u0026#8211; they started pulling in an additional 50,000 monthly visitors after we helped them with their SEO structure.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"67","feature_search_synonyms":"seo, organic traffic"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1514"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1514"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1514/revisions"}],"predecessor-version":[{"id":7384,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1514/revisions/7384"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1514"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1565,"date":"2021-08-27T10:50:39","date_gmt":"2021-08-27T10:50:39","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1565"},"modified":"2021-11-08T13:09:25","modified_gmt":"2021-11-08T13:09:25","slug":"shopping-cart","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/","title":{"rendered":"Shopping cart"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Shopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. Optimise them for better customer satisfaction and conversion rates.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Shopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. Optimise them for better customer satisfaction and conversion rates.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Shopping cart feature for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Shopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. Optimise them for better customer satisfaction and conversion rates.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T13:09:25+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Optimise them for better customer satisfaction and conversion rates.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/shopping-cart/\",\"name\":\"Shopping cart\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Shopping cart","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/9-Shopping-cart.svg","introduction":"\u003cp\u003eShopping carts allow marketplace buyers to purchase products from multiple sellers in one transaction. This has major implications for customer satisfaction, conversion rates, and ultimately revenue.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shopping-cart.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shopping-cart-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shopping-cart-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA good shopping cart feature should marry a user-friendly interface with the complex moving parts behind the UI. For a marketplace this can be extremely challenging, since the sellers in the buyerâs shopping cart don\u0026#8217;t necessarily accept/decline or ship products at the same time. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Affordable Art Fair, caters for art sellers and buyers around the world. 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Shoppers can also elect to pay sellers separately.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"68","feature_search_synonyms":"basket"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1565"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1565"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1565/revisions"}],"predecessor-version":[{"id":7321,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1565/revisions/7321"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1565"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1607,"date":"2021-08-27T11:03:21","date_gmt":"2021-08-27T11:03:21","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1607"},"modified":"2021-11-08T10:31:17","modified_gmt":"2021-11-08T10:31:17","slug":"bank-as-a-service","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/bank-as-a-service/","title":{"rendered":"Bank as a Service"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Marketplaces are ideal platforms on which to develop new generation digital financial services.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Marketplaces are ideal platforms on which to develop neobanks that offer new generation digital financial services aka banking-as-a-service.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/bank-as-a-service/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Banking as a Service feature for marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Marketplaces are ideal platforms on which to develop neobanks that offer new generation digital financial services aka banking-as-a-service.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/bank-as-a-service/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T10:31:17+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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We sped up the process by integrating a number of specialist BaaS applications, such as Jumio, Trezor, and PFS, for identity verification, AML \u0026amp; KYC compliance and card issuance. Once user onboarding is completed, a SoShop debit card is shipped to the user and activated. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe mobile app includes several features that help users manage their SoShop debit cards in a secure manner: reporting lost or stolen cards, freezing card usage, adding a virtual card or renaming a card.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Banking-as-a-Software solutions we integrated with the SoShop platform allows the tracking of every transaction which can then be displayed in a statement to the user.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition to top-up vouchers, customers can also fund a SoShop debit card via bank transfers (each account has a RIB or IBAN number) or do an instantaneous free transfer from another SoShop card.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"70","feature_search_synonyms":"neobank, financial service, digital banking"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1607"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1607"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1607/revisions"}],"predecessor-version":[{"id":7281,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1607/revisions/7281"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1607"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1592,"date":"2021-08-27T10:58:53","date_gmt":"2021-08-27T10:58:53","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1592"},"modified":"2021-11-08T12:04:16","modified_gmt":"2021-11-08T12:04:16","slug":"promotions-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/promotions-management/","title":{"rendered":"Promotions management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Promotions are a great way to drive traffic and conversions, but they need to be aligned with what your sellers offer and what your buyers want.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Promotions are a great way to drive traffic and conversions, but they need to be aligned with what your sellers offer and what your buyers want.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/promotions-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Promotions features for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Promotions are a great way to drive traffic and conversions, but they need to be aligned with what your sellers offer and what your buyers want.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/promotions-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T12:04:16+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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The caveat is that they need to be aligned with what your sellers offer and what your buyers want.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Promotions-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Promotions-management-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Promotions-management-2-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur customisable promotions feature offers the flexibility to test which promotions work best for your marketplace. Clients can, for example, choose how promotions should be funded, e.g. marketplace commission, marketing budget, seller discounts, or sponsored shipping. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe management dashboard helps our clients to refine promotions by adding conditions such as validity dates, minimum order amounts, discount codes, usage limits, and buyer, seller or product eligibility.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe promotions system that we built for Affordable Art Fair had to take into account complex technical and functional details. For instance, applying pro rata discounts if some items in a shopping cart are out of stock. Sellers can manage their own promotions based on a wide range of promotion types in the seller dashboard, including threshold, scarcity, and closed list promotions.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built a promotions system for MobyPark that allowed them to test unlimited rules, such as discounts that apply only to specific countries, dates, users, or volumes. Administrators then analysed each new rule to prevent conflicts with existing ones. This process allowed MobyPark to find the right pricing/promotions mix, which increased their turnover tenfold and repeat transactions fourfold.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"71","feature_search_synonyms":"discount, promo, coupon, voucher"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1592"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1592"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1592/revisions"}],"predecessor-version":[{"id":7299,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1592/revisions/7299"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1592"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1610,"date":"2021-08-27T11:04:02","date_gmt":"2021-08-27T11:04:02","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1610"},"modified":"2021-11-08T10:33:11","modified_gmt":"2021-11-08T10:33:11","slug":"loyalty-program","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/","title":{"rendered":"Loyalty program"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Loyalty program feature for marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T10:33:11+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\",\"name\":\"Loyalty program feature for marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T11:04:02+00:00\",\"dateModified\":\"2021-11-08T10:33:11+00:00\",\"description\":\"Build a loyalty program with cashback incentives and other customer rewards to drive repeat business and referrals for your marketplace.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/loyalty-program/\",\"name\":\"Loyalty program\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Loyalty program","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/1-Cashback-management-system.svg","introduction":"\u003cp\u003eBuild a loyalty program with cashback incentives to drive repeat business and referrals for your marketplace.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Cashback-management-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Cashback-management-system-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Service_Cashback-management-system-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb built a comprehensive loyalty program system for our client SoShop. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSoShop onboarded several well-known companies such as Nike, Dell, Groupon, Orange, Lacoste, Samsung, and Bookings.com. These merchants have many sales locations with multiple points of sale from which they wanted to promote different cashback incentives. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built a merchant interface and API to help merchants manage their customer rewards, set limits, such as expiration dates or minimum orders, and administrate payment of commission on cashbacks to SoShop.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustomers can view their cashback rewards by logging into the SoShop mobile app. Under the \u0026#8216;My accounts\u0026#8217; tab they can find a breakdown of each cashback reward earned, from whom it was earned, its status (pending/processed), and the total cashback balance available.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe mobile app includes a search feature that allows users to search for cashback incentives by keyword, merchant name or business category. They can also browse daily curated rewards. Each reward includes a description, its conditions, where to get it, and a link to the merchant\u0026#8217;s external site.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"80","feature_search_synonyms":"cashback, reward, incentive"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1610"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1610"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1610/revisions"}],"predecessor-version":[{"id":7284,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1610/revisions/7284"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1610"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1574,"date":"2021-08-27T10:54:04","date_gmt":"2021-08-27T10:54:04","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1574"},"modified":"2026-01-22T10:46:19","modified_gmt":"2026-01-22T10:46:19","slug":"order-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/order-management/","title":{"rendered":"Order management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Streamlining and automating the order management process can minimise errors, reduce wastage and increase customer satisfaction.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Streamlining and automating the order management process can minimise errors, reduce wastage and increase customer satisfaction.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/order-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Order management feature for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Streamlining and automating the order management process can minimise errors, reduce wastage and increase customer satisfaction.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/order-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2026-01-22T10:46:19+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Streamlining and automating the process can minimise errors, reduce wastage and increase customer satisfaction.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Order-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Order-management-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Order-management-2-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn its simplest form, order management (aka fulfillment) is the process of receiving, accepting, processing, tracking, and delivering customer orders. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA pivotal part of any product marketplace, it needs to work seamlessly with other features like payment systems, shopping carts, and third-party solutions like shipping providers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesigning a fit-for-purpose order process requires close collaboration with our clients. The first step is to map out an order flow that is aligned with the customer journey. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor instance, does the seller need to accept the order first or is there instant acceptance as with Airbnb rentals? Multiple sellers, products and currencies can further complicate the fulfillment journey. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvent ticketing marketplaces like \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanPas\u003c/a\u003es have a complex order flow, since tickets need to be delivered before the events take place. Their order system manages this by notifying buyers immediately after a transaction of the delivery date and cost.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNeobank, \u003ca href=\"https://www.cobbleweb.co.uk/projects/soshop-marketplace-case-study/\"\u003eSoShop\u003c/a\u003e, offers debit cards which need to be shipped to users. We made sure the customer service team can track each step of the order process in the admin dashboard, making it easier to follow up with customers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsufficient stock levels can hurt your reputation. 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Shipping offers an opportunity to add extra value and create a comparative advantage.","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Marketplace users demand convenient delivery options. Shipping offers an opportunity to add extra value and create a comparative advantage.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/shipping/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Shipping feature for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Marketplace users demand convenient delivery options. 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Shipping offers an opportunity to add extra value and create a comparative advantage.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping-copy-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping-copy-3.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Shipping-copy.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShipping-related issues (e.g. high delivery costs or surprise fees) constitute the main reasons for shopping cart abandonment. That\u0026#8217;s why CobbleWeb \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/everything-you-need-to-know-about-planning-a-marketplace-shipping-strategy/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003edesigns shipping systems\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that increase our clients\u0026#8217; conversion rates.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable Art Fair, for example, required flexible shipping options to leverage lower local rates. We built a system that allows sellers to use default rates provided by UPS or local courier services. Grouping rules that ship artworks with the same dimensions together lower costs further. For buyers, a delivery fee calculator on each product page provides up-front transparency.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Box Hut\u0026#8217;s subscription model meant that the number of shipments had to be synchronised with the subscription period. If a subscription is cancelled, paused or refunded, the shipment schedule is automatically updated. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTicketing marketplace, FanPass, required a hybrid approach utilising UPS, Royal Mail and custom delivery options to service its international user base. Event date deadlines added an extra challenge. This is usually the case when tickets are bought very close to the event date. Our system automatically selects the most suitable shipping provider to deliver the tickets on time. If none are available, it checks if the seller enabled a click and collect option. If that is also not available, the buyer is notified with a suggestion to choose a collection address, such as a hotel, close to the event.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also created a click-and-collect feature for Grosa, allowing their customers to order online and collect in-store by selecting a radio button in the shopping cart. This helps customers to avoid shipping fees and longer delivery times.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"88","feature_search_synonyms":"delivery, freight, shipment, distribution, fulfillment"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1586"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1586"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1586/revisions"}],"predecessor-version":[{"id":7305,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1586/revisions/7305"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1586"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1511,"date":"2021-08-27T10:32:59","date_gmt":"2021-08-27T10:32:59","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1511"},"modified":"2021-11-11T19:31:13","modified_gmt":"2021-11-11T19:31:13","slug":"transactional-email-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/transactional-email-management/","title":{"rendered":"Transactional email management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"High open and click rates make transactional emails an integral part of any marketplace payment flow. Well-designed transactional templates can increase engagement and improve the shopping experience.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Well-designed transactional email templates can increase engagement and improve the shopping experience for your online marketplace users.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/transactional-email-management/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Transactional email management for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Well-designed transactional email templates can increase engagement and improve the shopping experience for your online marketplace users.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/transactional-email-management/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T19:31:13+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Well-designed transactional templates can increase engagement and improve the shopping experience.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Transactional-email-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Transactional-email-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAutomated transactional emails are off-platform messages triggered by common system events based on user activity. These include five broad categories: \u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRegistration, e.g. welcome emails, email address confirmation \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eConfirmation, e.g. order, booking or sales confirmation \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNotification, e.g. shipping status, password resets \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeedback, e.g. product review requests\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRe-engagement, e.g. abandoned cart reminders\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour users are \u003c/span\u003e\u003ca href=\"https://sendgrid.com/resource/what-is-transactional-email/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethree times\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e more likely to open transactional emails than other marketing emails due to their:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003edeliverability (less likely to land up in spam folders)\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euser anticipation (a buyer expects to receive an order confirmation email) \u
769003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eactionability (a newly registered user knows they need to verify their email address)\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis represents a huge opportunity to push engagement rates and provide a more reliable, consistent shopping experience. There are some key factors that make a transactional email system truly effective. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor starters, administrators should be able to customise email templates, whether it\u0026#8217;s the content, layout, triggers, or brand identity. It should include a reporting function to, for example, test which subject lines and calls-to-action work best. The system should also apply appropriate email routing to prevent high volume senders landing up in spam folders. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e, had to manage more than forty transactional email types. We solved this by combining Mailchimp\u0026#8217;s email marketing platform with its transactional mail service (formerly known as Mandrill). This allows administrators to easily manage the parameters (e.g. buyer location), triggers, as well as the content and layout of templates. The system is also able to pull data from multiple external sources such as customer databases.\u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"89","feature_search_synonyms":"email automation, automated emails, system emails"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1511"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1511"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1511/revisions"}],"predecessor-version":[{"id":7388,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1511/revisions/7388"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1511"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1508,"date":"2021-08-27T10:28:05","date_gmt":"2021-08-27T10:28:05","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1508"},"modified":"2021-11-11T19:38:04","modified_gmt":"2021-11-11T19:38:04","slug":"notifications","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/notifications/","title":{"rendered":"Notifications"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Auto-generated notifications that update users about a transaction\u0026#8217;s status can improve user experience and increase conversions.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Auto-generated notifications that update users about a transaction\u0026#039;s status can improve user experience and increase conversions.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/notifications/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"User notification features for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Auto-generated notifications that update users about a transaction\u0026#039;s status can improve user experience and increase conversions.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/notifications/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T19:38:04+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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They can also improve service levels, such as faster response times, by alerting sellers and platform owners to issues as they occur.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAuto-generated notifications can update users on any change within order, payment or shipping flows. Common usages include alerting sellers if their product is out of stock, updating buyers when an order has been processed for delivery, or advising platform administrators when a refund has been requested. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNotifications can be delivered via push notifications, in-app messages (platform inbox or IM), email, SMS, or even third-party messenger services like WhatsApp. For the best experience, users should be allowed to activate or deactivate notification channels according to their own preferences. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has used notification systems in innovative ways to improve the user experience of our clients\u0026#8217; platforms:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobiPark\u003c/a\u003e\u0026#8216;s parking marketplace updates drivers when new parking slots open up, while parking lot owners are notified and assisted with advice if their profiles are incomplete. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003ca href=\"https://cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study\"\u003eIHSS Connect\u003c/a\u003e messaging system notifies care recipients when there is a new care provider application. Retail and service marketplaces can use the same functionality to notify sellers of new orders or buyers of new quotes. These auto-generated messages are fully customisable and can contain multi-media such as images and videos (aka rich messaging).\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"90","feature_search_synonyms":"alerts, system messages, push notifications, in-app messages, SMS, text"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1508"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1508"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1508/revisions"}],"predecessor-version":[{"id":7391,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1508/revisions/7391"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1508"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1579,"date":"2021-08-27T10:55:24","date_gmt":"2021-08-27T10:55:24","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1579"},"modified":"2021-11-08T12:34:56","modified_gmt":"2021-11-08T12:34:56","slug":"product-returns","
769status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/product-returns/","title":{"rendered":"Product returns"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Product returns can destroy marketplace profit margins and conversion rates. A well-crafted and transparent returns policy can be a strong selling point though.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Product returns can destroy marketplace profit margins and conversion rates. 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A transparent returns policy can be a strong selling point though.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/product-returns/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/product-returns/\",\"name\":\"Product returns\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Product returns","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/return-policy.svg","introduction":"\u003cp\u003eProduct returns can destroy marketplace profit margins and conversion rates. A well-crafted and transparent returns policy can be a strong selling point though.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-return.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Product-return-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuyers return items for a variety of reasons, e.g. wrong or damaged products, incorrect sizes, or bracketing (ordering multiple sizes or styles of an item). As e-commerce grows, so has the impact of good returns management. \u003c/span\u003e\u003ca href=\"https://see.narvar.com/rs/249-TEC-877/images/Consumer-Report-Returns-2018-4.3.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e96% of customers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e have rated a low-friction returns experience as reason to use an online retailer again.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReturns cost money though. Marketplaces have to balance their bottom line with keeping customers happy. Proactive strategies, like a well-managed order system, accurate product descriptions or leveraging data to manage serial returners, can help to decrease returns.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Grosa, lets each merchant set and manage their own return policies, which can be accessed on their shop profile pages. 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769,{"id":1541,"date":"2021-08-27T10:44:34","date_gmt":"2021-08-27T10:44:34","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1541"},"modified":"2021-11-11T18:06:14","modified_gmt":"2021-11-11T18:06:14","slug":"promoted-listings","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/promoted-listings/","title":{"rendered":"Promoted listings"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Promoted listings can be a viable revenue stream for your marketplace and give sellers more visibility.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Promoted listings can be a viable revenue stream for your marketplace and give verified or trusted sellers more visibility.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/promoted-listings/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Promoted listings feature for online marketplace - 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The main challenge is to update the marketplace search algorithm so that promoted listings are displayed more prominently in product search results.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/the-box-hut-marketplace-case-study\"\u003eThe Box Hut\u003c/a\u003e allows sellers to promote any product of their products for a period of time. We had to figure out when promoted products were to be displayed, how to rank them and how this would impact search results and the buyer journey.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e sellers can earn a \u0026#8216;trusted\u0026#8217;
769 tag when they reach specific thresholds for turnover, customer satisfaction and cancellations. All the products of a qualifying seller will as result be labeled as trusted. According to FanPass, trusted listings have a 20 percent higher conversion rate.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"100","feature_search_synonyms":"sponsored, ads, "},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1541"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1541"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1541/revisions"}],"predecessor-version":[{"id":7354,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1541/revisions/7354"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1541"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1556,"date":"2021-08-27T10:48:36","date_gmt":"2021-08-27T10:48:36","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1556"},"modified":"2021-11-08T13:31:06","modified_gmt":"2021-11-08T13:31:06","slug":"visual-search","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/visual-search/","title":{"rendered":"Visual search"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Visual search reduces the number of steps required to make an online purchase, which can increase your online marketplace\u0026#8217;s conversion rates.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - 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This presents huge opportunities for marketplaces that have implemented the right visual search technology.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne advantage is that it can reduce the number of steps to make a purchase. Recommendations, based on similar visuals, colours and styles, can help refine the buying process.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrerequisites for effective visual search includes making it easy for vendors to add optimised images to their product pages. Structured data remains important and should be automated by your product listing structure.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb used \u003c/span\u003e\u003ca href=\"https://www.visii.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eVisii\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;
769\"\u003e technology to create an intuitive image search feature for Affordable Art Fair that allows art collectors to browse visually by clicking on images they like. It then uses deep learning and custom AI to provide users with more personalised search results and recommendations. These can be combined with standard display conditions, such as number of reviews, stock levels, best sellers, and IP locations.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"110","feature_search_synonyms":"Image search"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1556"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1556"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1556/revisions"}],"predecessor-version":[{"id":7328,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1556/revisions/7328"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1556"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1517,"date":"2021-08-27T10:34:12","date_gmt":"2021-08-27T10:34:12","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1517"},"modified":"2021-12-10T20:56:05","modified_gmt":"2021-12-10T20:56:05","slug":"analytics","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/analytics/","title":{"rendered":"Analytics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"The best online marketplaces evolve constantly by collecting and analysing customer feedback and user behavior.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - 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CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:34:12+00:00\",\"dateModified\":\"2021-12-10T20:56:05+00:00\",\"description\":\"The best online marketplaces evolve constantly by collecting and analysing customer feedback and user behavior via custom analytics dashboards.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/analytics/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/analytics/\",\"name\":\"Analytics\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Analytics","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/analytics.svg","introduction":"\u003cp\u003ePeter Drucker said, âif you canât measure it, you canât improve it.â The best online marketplaces evolve constantly by collecting and analysing customer feedback and user behavior.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Analytics.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace owners are confronted by a twin set of challenges when it comes to using user data to grow their platform. Firstly, which metrics should they track? Secondly, how to interpret the data in a productive manner?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA metric is only relevant if it supports the profitability and growth of your particular marketplace business. A \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/aarrr-pirate-metrics-improve-marketplace-performance/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eframework like AARRR\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e can help to organise metrics so that you can get the most out of them. Its main advantage is that it contextualises metrics by linking them to your sales funnel: acquisition, activation, retention, referral and revenue.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe\u0026#8217;ve used the AARRR framework and tools like \u003c/span\u003e\u003ca href=\"https://snowplowanalytics.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSnowplow\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and Amazon Kinesis to build custom analytics dashboards for our clients \u003ca href=\"https://www.cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study/\"\u003eAffordable Art Fair\u003c/a\u003e used it to track specific user events, such as which product categories were viewed or which artists were added to wish lists. This helped them create more personalised ads, which increased engagement threefold. \u003c/span\u003e\u003c/p\u003e\n","popular":true,"order":"110","feature_search_synonyms":"user behaviour, user data, data collection, metrics, business intelligence, data visualisation, data management, customer data, customer behaviour, user tracking"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1517"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1517"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1517/revisions"}],"predecessor-version":[{"id":7774,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1517/revisions/7774"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1517"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1568,"date":"2021-08-27T10:51:30","date_gmt":"2021-08-27T10:51:30","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1568"},"modified":"2021-11-08T12:58:49","modified_gmt":"2021-11-08T12:58:49","slug":"abandoned-carts","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/","title":{"rendered":"Abandoned carts"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"High cart abandonment rates can make your marketplace hemorrhage revenue. Following up with your customers is the first step to plugging the hole.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Abandoned cart strategies for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"High cart abandonment rates can make your marketplace hemorrhage revenue. 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769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\",\"name\":\"Abandoned cart strategies for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:51:30+00:00\",\"dateModified\":\"2021-11-08T12:58:49+00:00\",\"description\":\"High cart abandonment rates can make your marketplace hemorrhage revenue. Following up with your customers is the first step to plugging the hole.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/abandoned-carts/\",\"name\":\"Abandoned carts\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Abandoned carts","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/8-Abandoned-carts.svg","introduction":"\u003cp\u003eHigh cart abandonment rates can make your marketplace hemorrhage revenue. Following up with your customers is the first step to plugging the hole.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Abandoned-carts.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e69.57% of ecommerce \u003c/span\u003e\u003ca href=\"https://baymard.com/lists/cart-abandonment-rate\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eshopping carts are abandoned\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Commonly cited reasons include additional costs (e.g. shipping fees), forced account creation, complicated checkout processes, and trust issues. One reason that is often overlooked is buyers who simply forgot about their carts.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe discovered this when we tested FanPass users, who abandoned their shopping carts, with a simple reminder email. The results were astonishing. 54% of those we emailed clicked to review their shopping cart and five percent converted, which was ten times the overall conversion rate at that stage.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has since built various user engagement flows, integrated with marketing tools, that provide our clients\u0026#8217; sales teams with data for customer follow-ups. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe implemented various strategies to minimise Affordable Art Fair\u0026#8217;s cart abandonment rate. For example, buyers receive automated estimates of shipping costs on the product page. Another successful tactic was to send reminder emails with discount codes to buyers who abandoned their shopping carts.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"120","feature_search_synonyms":"cart abandonment, conversion"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1568"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1568"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1568/revisions"}],"predecessor-version":[{"id":7318,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1568/revisions/7318"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1568"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1431,"date":"2021-08-13T10:26:07","date_gmt":"2021-08-13T10:26:07","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1431"},"modified":"2021-12-16T12:39:08","modified_gmt":"2021-12-16T12:39:08","slug":"seller-relationship-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/seller-relationship-management/","title":{"rendered":"Seller relationship management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Marketplaces that are responsive to sellers\u0026#8217; needs deliver better results. 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Seller tools that offer customisable options will strengthen your relationship with sellers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Seller-relationship-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Seller-relationship-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has used seller analysis and feedback to create revenue-boosting seller management features for a number of clients.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFanPass, an event ticket marketplace, offers three payout levels. Standard sellers get paid seven days after the event, while trusted sellers get paid immediately after buyers receive their tickets. Corporate sellers can elect to receive monthly bulk payments. In addition, FanPass can restrict specific events to certain sellers, to cater for demand constraints or special seller attributes such as super-fast delivery. This flexibility offers a powerful way to \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/marketplace-curation-boost-trust-and-growth-with-seller-quality-control/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emanage seller and product quality\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSellers rated payout flexibility as their number one reason for using FanPass over legacy ticketing platforms like TicketMaster or Viagogo.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable Art Fair offers flexible shipping options to sellers. They can use the default shipping costs returned by the UPS API, with an optional markup, or they can use local shipping providersâ rates. This helps sellers to cater for different buyer locations and offer extra value such as bespoke packaging.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGrosa, a marketplace for specialty groceries, is a good example of how flexible platform fees, based on specific seller attributes, can promote seller adoption and loyalty:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn general, commission paid by merchants can be set at a standard or premium rate, plus a fixed fee. Commission rates can be set even more granularly for individual sellers that sell higher volumes, such as merchants with multiple shops or those that sell popular products like dried fish. 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Fee structures should generate adequate revenue for marketplace owners and sellers, without alienating buyers.","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Pricing is the engine of a marketplace business model. 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Fee structures should generate adequate revenue for marketplace owners and sellers, without alienating buyers.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system-3.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Pricing-system-4.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA marketplace is only viable if its value proposition can be monetised. CobbleWeb has developed advanced pricing systems for a variety of marketplace \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/revenue-streams-for-marketplace-business-model/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebusiness models, with revenue streams\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e based on commission, subscription, freemium, ads or listing fees. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe helped parking marketplace MobyPark develop a highly profitable real-time pricing model based on platform searches (similar to the yield management models used by hotels and airlines). Their pricing algorithm had to prioritise different criteria, such as number of parking slots chosen, booking periods, discounts, special offers, availability, and weekly, daily or monthly price tiers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe created a flexible fee system for Grosa that can cater for many different permutations. Administrators can set commission fees for both shoppers and merchants, at either standard or premium rates, and add a fixed fee. Total commission per transaction can be capped with a maximum or minimum threshold. Some shoppers prefer to buy in bulk, so we allowed sellers to set separate pricing structures for wholesale goods.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHouse moving platform, Remoovaz\u0026#8217;s pricing system had to support many variables: van size, hourly rates, assistance levels, markups for same day, next day and weekend service and platform fees. We created a sleek calendar interface that uses clickable elements to clearly show the variances in cost for different service and date permutations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen users reschedule a Remoovaz service it often means that the fees change due to additional markups (e.g. weekend or next day service). We dealt with these scenarios by emulating airline date change fees. 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The key is to ensure that premium fees are supported by premium value.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Access to premium features is a proven way to monetise your marketplace platform. 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The key is to ensure that premium fees are supported by premium value.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Premium-feature-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Premium-feature-management-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCharging users for access to premium features, via subscription fees for example, is a hallmark of many successful marketplace revenue plans. A versatile option, it can be used in both product and service marketplaces.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe proviso is that users will be willing to pay for premium features if they perceive sufficient value in them. Smart marketplace entrepreneurs \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/lean-approach/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse an MVP to test\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e which features and price points work best. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePremium feature management is by nature highly granular. That means platform administrators should be able to control access to specific features at individual user level.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe premium features we have implemented for our clients include The Box Hut, which charges sellers an additional fee for access to product analytics. Another client, FanPass, gives sellers access to custom shipping options once they have reached a minimum turnover threshold. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor healthcare marketplace, IHSS Connect, we implemented an interface that unlocks additional features, such as priority messages and more prominent profile placement, for premium accounts.\u003c/span\u003e\u003c/p\u003e\n","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/04/[email protected]","category":"product-service","feature_search_synonyms":"paid features, account tiers, premium accounts"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/100"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=100"}],"version-history":[{"count":21,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/100/revisions"}],"predecessor-version":[{"id":7801,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/100/revisions/7801"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=100"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1571,"date":"2021-08-27T10:52:36","date_gmt":"2021-08-27T10:52:36","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1571"},"modified":"2021-11-08T12:44:58","modified_gmt":"2021-11-08T12:44:58","slug":"auctions","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/auctions/","title":{"rendered":"Auctions"},"content":{"rendered":"","protected":false}
769,"excerpt":{"rendered":"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation. ","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/auctions/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Auction feature for online marketplace | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/auctions/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T12:44:58+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/\",\"name\":\"Auction feature for online marketplace | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:52:36+00:00\",\"dateModified\":\"2021-11-08T12:44:58+00:00\",\"description\":\"Auctions that allow users to bid on products are a great way to sell luxury items like antiques or raise funds for a non-profit organisation.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/auctions/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/auctions/\",\"name\":\"Auctions\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Auctions","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/7-Auctions.svg","introduction":"\u003cp\u003eAuctions are a great way to sell luxury items like antiques or raise funds for a non-profit organisation. It requires some detailed planning though.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Auction.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplaces with auction or bidding features have been around for a
769while. Well-known platforms like eBay (general), Copart (vehicles) and Sotheby\u0026#8217;s (luxury items) use auction features to sell items in different verticals.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAuctions are complex features because they allow several buyers to bid for the same items simultaneously. Some auction sites charge a buyer\u0026#8217;s premium which is a fixed or percentage fee on top of the final bid.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe user interface and UX challenges can therefore be substantial. You will also have to consider quality control in the form of valuations or inspections to protect your marketplace reputation.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb built an auction system for a luxury fashion marketplace that allows buyers and sellers to make offers and counter-offers for items. It includes conditions such as reserve prices, e.g. bids may not be less than 10% of the reserve price.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"140","feature_search_synonyms":"bid, bidding"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1571"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1571"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1571/revisions"}],"predecessor-version":[{"id":7317,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1571/revisions/7317"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1571"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":424,"date":"2021-06-11T07:56:49","date_gmt":"2021-06-11T07:56:49","guid":{"rendered":"http://cobbleweb-int.cobbleweb.co.uk:8092/wp/?post_type=feature\u0026#038;p=424"},"modified":"2025-11-10T06:25:28","modified_gmt":"2025-11-10T06:25:28","slug":"ratings-and-reviews","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/","title":{"rendered":"Ratings and Reviews"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Use a review or ratings mechanism to create a transparent reputation for your marketplace and build trust in your sellers\u0026#039; products or services.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Rating and review features for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Use a review or ratings mechanism to create a transparent reputation for your marketplace and build trust in your sellers\u0026#039; products or services.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2025-11-10T06:25:28+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\",\"name\":\"Rating and review features for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-06-11T07:56:49+00:00\",\"dateModified\":\"2025-11-10T06:25:28+00:00\",\"description\":\"Use a review or ratings mechanism to create a transparent reputation for your marketplace and build trust in your sellers' products or services.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/ratings-and-reviews/\",\"name\":\"Ratings and Reviews\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Ratings \u0026 Reviews","popular":true,"order":"140","introduction":"\u003cp\u003eThe standing of your marketplace is built on the reputations of your sellers. A review mechanism for sellers and their products or services creates transparency and builds trust.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Ratings-reviews.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Ratings-reviews-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Ratings-reviews-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSellers need feedback from their customers so that they can improve their offerings. They should also have the tools to respond to reviews to create a balanced picture. These feedback loops have the power to improve the quality of sellers on your platform.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/build-trust-in-your-marketplace-website-with-customer-review-software/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReviews can also drive traffic\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to your platform. If you work with your sellers to generate positive reviews and improve their reputation, studies show that you will get more customers who are willing to pay a higher price. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has helped several online marketplaces build trust with their users:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built a rating system for \u003ca href=\"https://www.cobbleweb.co.uk/projects/mobypark-marketplace-case-study/\"\u003eMobyPark\u003c/a\u003e drivers to rate parking spots. 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Shoppers can search for merchants based on other shoppersâ feedback by using a star rating filter. Merchant profiles have a reviews button which when clicked provides more details about each review.\u003c/span\u003e\u003c/p\u003e\n","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/06/review-1.svg","category":"product-service","feature_search_synonyms":"buyer feedback, reputation systems, seller evaluation"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/424"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=424"}
769],"version-history":[{"count":17,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/424/revisions"}],"predecessor-version":[{"id":11595,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/424/revisions/11595"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=424"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1562,"date":"2021-08-27T10:49:50","date_gmt":"2021-08-27T10:49:50","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1562"},"modified":"2021-11-08T13:13:49","modified_gmt":"2021-11-08T13:13:49","slug":"wish-lists","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/wish-lists/","title":{"rendered":"Wish lists"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Wish lists can drive deeper buyer engagement and help to personalise the shopper experience. Which means better conversion rates.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Wish lists can drive deeper buyer engagement and help to personalise the shopper experience. Which means better conversion rates.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Wish lists feature for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Wish lists can drive deeper buyer engagement and help to personalise the shopper experience. 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Which means better conversion rates.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/wish-lists/\",\"name\":\"Wish lists\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Wish lists","category":"product","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/10-Wish-l
769ists.svg","introduction":"\u003cp\u003eWish lists can drive deeper buyer engagement and help to personalise the shopper experience. Which means better conversion rates.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Wish-list.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Wish-list-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Wish-list-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are several advantages to allowing users to build wish lists by favouriting or liking products. Firstly, wish lists provide valuable user data for more personalised product recommendations. Buyers are more likely to make a purchase, the more relevant recommendations are to them.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey also encourage potential buyers to explore your platform, since products can be liked or favourited from multiple locations, such as the search results page, the individual product listing page, the order details page, or even the shopping cart. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRetaining access to wish lists can incentivise users to create an account. Once created, wish lists act like reminders, which is great for repeat sales. This can also be useful when a product is currently out of stock.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe implemented such a wish list system for Affordable Art Fair with great success. It is, for instance, used by buyers who want to compare combinations of paintings for a room or a house.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ability to add favourites to an account can also be used to enhance the customer experience. Only1cent\u0026#8217;s contact tracking app permits customers to add their guests as favourites to restaurant check-ins. This saves time at future check-ins.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"150","feature_search_synonyms":"favourite, like, shopping list, registry"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1562"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1562"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1562/revisions"}],"predecessor-version":[{"id":7324,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1562/revisions/7324"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1562"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1488,"date":"2021-08-27T10:19:29","date_gmt":"2021-08-27T10:19:29","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1488"},"modified":"2021-12-16T13:17:31","modified_gmt":"2021-12-16T13:17:31","slug":"curation-tools","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/curation-tools/","title":{"rendered":"Curation tools"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Curation tools for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-12-16T13:17:31+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\",\"name\":\"Curation tools for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:19:29+00:00\",\"dateModified\":\"2021-12-16T13:17:31+00:00\",\"description\":\"Low-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/curation-tools/\",\"name\":\"Curation tools\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Curation tools","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eLow-friction curation tools that allow users to follow or like each other can unlock powerful network effects on your marketplace platform.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Follow-users.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Follow-users-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAllowing users to follow or like each other can have several positive impacts. It can promote the community aspect of your marketplace by helping to build closer relationships between buyers and sellers. It can also provide useful data that can be used in product recommendations.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost importantly, it can increase \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/grow-marketplace-value-with-network-effects/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enetwork effects\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e by making one side of your platform (e.g. buyers) more engaged, which creates more value for the other side (sellers). This strategy has been successfully implemented by global marketplaces like Airbnb (wish lists) and Etsy (favourites). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe built similar curation tools for our client, Affordable Art Fair. Their buyers can favourite or unfavourite individual product listings, as well as follow or unfollow artists and galleries. Buyers are notified when artists or galleries they follow add new artworks, while favourited items are used to recommend similar art in a more accurate manner.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis has helped buyers to explore the Affordable Art Fair platform in more detail, leading to higher engagement rates and increased sales.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"150","feature_search_synonyms":"like, favourite, follow"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1488"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1488"}],"version-history":[{"count":10,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1488/revisions"}],"predecessor-version":[{"id":7794,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1488/revisions/7794"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1488"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1582,"date":"2021-08-27T10:56:06","date_gmt":"2021-08-27T10:56:06","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1582"},"modified":"2021-11-08T12:29:28","modified_gmt":"2021-11-08T12:29:28","slug":"lead-generation","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/lead-generation/","title":{"rendered":"Lead generation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Buyer and seller lead generation for online marketplaces | CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-08T12:29:28+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\",\"name\":\"Buyer and seller lead generation for online marketplaces | CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:56:06+00:00\",\"dateModified\":\"2021-11-08T12:29:28+00:00\",\"description\":\"One of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/lead-generation/\",\"name\":\"Lead generation\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Lead generation","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/4-Lead-generation.svg","introduction":"\u003cp\u003eOne of the most important prerequisites for marketplace growth is attracting enough demand (buyers) and supply (sellers) to create value for all users.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Lead-genration.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product_Lead-genration-2.png"}],"text":"\u003cp\u003e\u003ca href=\"https://www.cobbleweb.co.uk/how-to-launch-marketplace-go-to-market-strategy/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketplace lead generation\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e has come a long way since Brian Chesky and co knocked on people\u0026#8217;s doors to ask them if they want to join Airbnb. These days lead generation can be built into product or order flows (to turn leads into buyers) and user flows (to turn leads into active sellers). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, Affordable Art Fair, uses product enquiries to onboard new art buyers, while Roxlor shares visitor wish lists with their sales team who convert them into clients. This strategy has increased Roxlor\u0026#8217;s conversion rate by 500 percent.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvents can be excellent sources of leads. For example, we built a productive lead generation flow to onboard sellers that attended Affordable Art Fair\u0026#8217;s physical art fairs. For FanPass, we integrated their marketplace with Ticket-Compare, a price comparison site for event tickets, and CJ Affiliate, an affiliate marketing network, to generate more buyers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOther lead generation strategies include referral or affiliate programs, competitions, and useful content like a knowledge base. Again for Affordable Art Fair, we integrated a WordPress-based CMS into their platform to send lead generation data from landing pages to a Salesforce CRM.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePiggybacking on another platform with a similar audience can be a quick way to grow your marketplace. 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The right customer support features can make the job easier.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/customer-support/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/customer-support/\",\"name\":\"Customer support\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Customer support","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/11-Customer-support.svg","introduction":"\u003cp\u003eHigh-quality customer service can create a competitive advantage for your marketplace. The right customer support features can make the job easier.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Customer-support.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Customer-support-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustomer service is key for \u003ca href=\"https://cobbleweb.co.uk/projects/soshop-marketplace-case-study\"\u003eSoShop\u003c/a\u003e. We had to build a set of tools for their customer service team that could help them support their users better.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe first item was to allow the customer team to use the admin dashboard to inspect onboarding information provided by users and view third-party reports. They can also use the dashboard to track the status of debit card orders and shipping, making it easier to follow up with customers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe SoShop mobile app includes several features that help users manage their debit cards in a secure manner: reporting lost or stolen cards, freezing card usage, adding a virtual card or renaming a card.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe have also integrated the Zendesk CRM into some of our clients\u0026#8217; marketplaces to better serve their users. It allows them to manage a knowledge base with FAQs, how-to instructions, and other useful information. Issues can be reported directly from users\u0026#8217; marketplace accounts which automatically creates a ticket with all the information in Zendesk.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"160","feature_search_synonyms":"customer success, customer experience, customer service"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1532"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1532"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1532/revisions"}],"predecessor-version":[{"id":7364,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1532/revisions/7364"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1532"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1503,"date":"2021-08-27T10:24:43","date_gmt":"2021-08-27T10:24:43","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1503"},"modified":"2021-12-17T07:27:17","modified_gmt":"2021-12-17T07:27:17","slug":"instant-messaging-chat","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/","title":{"rendered":"Instant messaging (chat)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Online consumers, including marketplace users, now demand immediacy in on-platform communication. Instant messaging systems can provide that important functionality.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Online marketplace users demand immediacy in on-platform communication. Instant messaging systems provide the perfect solution.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Instant messaging (chatbot) features for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Online marketplace users demand immediacy in on-platform communication. 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Instant messaging systems provide the perfect solution.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/instant-messaging-chat/\",\"name\":\"Instant messaging (chat)\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Instant messaging (chat)","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/19-Instant-messaging-chat.svg","introduction":"\u003cp\u003eOnline consumers, including marketplace users, now demand immediacy in on-platform communication. Instant messaging systems can provide that important functionality.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Instant-messaging.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Instant-messaging-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAccording to \u003c/span\u003e\u003ca href=\"https://go.forrester.com/blogs/16-03-03-your_customers_dont_want_to_call_you_for_support/#:~:text=Our%20data%20backs%20this%20up,with%20good%20online%20customer%20service.\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eForrester\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u0026#8220;53% of US online adults are likely to abandon their online purchase if they canât find a quick answer to their question\u0026#8221;.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis has meant a shift away from delayed email/inbox messages to instantaneous WhatsApp-style messaging. In line with this trend, CobbleWeb offers bespoke messaging systems that support your specific marketplace user flows. Our messaging solutions cater for real-time user-to-user messaging, chat rooms, as well as system messages and automatic notifications.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur client, \u003c/span\u003e\u003ca href=\"https://www.cobbleweb.co.uk/projects/ihss-connect-marketplace-case-study/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIHSS Connect\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, a peer-to-peer marketplace for in-home care providers, required a custom instant messaging system that also allows users to access group chats. In addition, the client\u0026#8217;s external systems (e.g. CRMs such as Salesforce or Hubspot) had to be able to access and re-publish customer service and sales messages. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother useful feature of our custom messaging systems is that users can share different types of files such as spreadsheets, PDFs, images, as well as specialised formats such as DWG files for AutoCAD and PSD files for Adobe Photoshop.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"170","feature_search_synonyms":"chatbot, IM, real time messaging"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1503"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1503"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1503/revisions"}],"predecessor-version":[{"id":7818,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1503/revisions/7818"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1503"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1523,"date":"2021-08-27T10:35:27","date_gmt":"2021-08-27T10:35:27","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1523"},"modified":"2021-12-17T07:25:31","modified_gmt":"2021-12-17T07:25:31","slug":"content-management-system","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/content-management-system/","title":{"rendered":"Content management system"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Content management system for online marketplace - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-12-17T07:25:31+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\",\"name\":\"Content management system for online marketplace - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:35:27+00:00\",\"dateModified\":\"2021-12-17T07:25:31+00:00\",\"description\":\"Your content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/content-management-system/\",\"name\":\"Content management system\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Content management system","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/08/[email protected]","introduction":"\u003cp\u003eYour content management system should make it easy for platform owners and users to create content that is discoverable and indexable by search engines.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Content-management-system.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Content-management-system-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has customised and optimised content management systems to create powerful custom applications. For example, we integrated the WordPress CMS with the \u003ca href=\"https://www.cobbleweb.co.uk/projects/fanpass-marketplace-case-study/\"\u003eFanpass\u003c/a\u003e event ticket marketplace by tweaking the platform to dynamically update content-rich information pages with new events.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eVendors can add new products (events) via a custom admin portal. The event details, such as title, category, and image, are searchable by WordPress, and used to add the new event listing to search-optimised information pages (e.g. a page about Arsenal Football Club) pre-created by the site owner.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnce we had implemented this integration, Fanpass could use it to create many new landing pages for their events. These landing pages have now risen to the top of Google search results, driving tens of thousands of visitors to the Fanpass website every month. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e required a productive way to manage different types of content: blog posts, information pages and lead generation pages. We integrated WordPress
769into their platform so they could leverage its publishing tools and send lead generation data to a Salesforce CRM.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"180","feature_search_synonyms":"content creation, landing pages, CMS, cms"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1523"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1523"}],"version-history":[{"count":9,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1523/revisions"}],"predecessor-version":[{"id":7817,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1523/revisions/7817"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1523"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1535,"date":"2021-08-27T10:41:09","date_gmt":"2021-08-27T10:41:09","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1535"},"modified":"2021-11-11T18:32:58","modified_gmt":"2021-11-11T18:32:58","slug":"crm-integration","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/crm-integration/","title":{"rendered":"CRM Integration"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Optimise each stage of your marketplace user funnels, from marketing and sales to customer support, with properly configured customer relationship management software.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Use properly configured Customer Relationship Management software to optimise each stage of the marketplace user journey: marketing, sales, customer support.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"CRM Integration for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Use properly configured Customer Relationship Management software to optimise each stage of the marketplace user journey: marketing, sales, customer support.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T18:32:58+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\":100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\",\"name\":\"CRM Integration for online marketplaces - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:41:09+00:00\",\"dateModified\":\"2021-11-11T18:32:58+00:00\",\"description\":\"Use properly configured Customer Relationship Management software to optimise each stage of the marketplace user journey: marketing, sales, customer support.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/crm-integration/\",\"name\":\"CRM Integration\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"CRM Integration","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/10-CRM-Integration.svg","introduction":"\u003cp\u003eOptimise each stage of your marketplace user funnels, from marketing and sales to customer support, with properly configured customer relationship management software.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_CRM-integration.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_CRM-integration-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_CRM-integration-3.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDid you know that CRM systems form the \u003c/span\u003e\u003ca href=\"https://www.gartner.com/en/newsroom/press-releases/2018-04-10-gartner-says-crm-became-the-largest-software-market-in-2017-and-will-be-the-fastest-growing-software-market-in-2018\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elargest and fastest growing software market\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e in the world? No surprise, since they can have a direct impact on many different aspects of a business: people management, lead generation, sales automation, customer service, marketing, workflow automation, data analytics, and reporting. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn short, they help your business to understand, segment, manage and nurture customer relationships in a more productive and profitable way. Instantaneous customer information updates, shared across marketing, sales and customer service teams, is just one way they can help to improve c
769onversion rates and customer retention. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOf course, the data-centric nature of online marketplaces make them a perfect fit for CRM implementation. The downside is that integrating a CRM with a particular marketplace business model and custom user flows can be challenging. A clumsy CRM integration can become a white elephant siphoning off valuable funds with little reward.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCobbleWeb has integrated a variety of CRMs, from full-stack enterprise CRMs like Salesforce to startup-friendly CRMs like Pipedrive, into different marketplace business models:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth our clients, \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e and \u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e, wanted to be able to control the onboarding of art sellers and property landlords respectively. We created sales pipelines that start with lead generation pages that send prospective client details to the CRM. From there the platform administrator can vet and follow up with applicants, and if approved create their marketplace accounts. \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis streamlined process has had a significant impact on the quality and conversion of suppliers.\u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"190","feature_search_synonyms":"customer relationship management, client relationship"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1535"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1535"}],"version-history":[{"count":8,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1535/revisions"}],"predecessor-version":[{"id":7361,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1535/revisions/7361"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1535"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1538,"date":"2021-08-27T10:41:43","date_gmt":"2021-08-27T10:41:43","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1538"},"modified":"2021-11-11T18:20:06","modified_gmt":"2021-11-11T18:20:06","slug":"marketing-automation","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/marketing-automation/","title":{"rendered":"Marketing automation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Many marketplace entrepreneurs struggle with their marketing strategy. Key to this is the collection, sorting, visualisation and interpretation of relevant data and metrics.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Marketing automation - including the collection, sorting, visualisation and interpretation of data - is key to an online marketplace marketing strategy.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/marketing-automation/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Marketing automation for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Marketing automation - including the collection, sorting, visualisation and interpretation of data - is key to an online marketplace marketing strategy.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/marketing-automation/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T18:20:06+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
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Key to this is the collection, sorting, visualisation and interpretation of relevant data and metrics. \u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Marketing-automation.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Marketing-automation-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis was the challenge confronting us when we designed a custom marketing automation stack for \u003ca href=\"https://cobbleweb.co.uk/projects/affordable-art-fair-marketplace-case-study\"\u003eAffordable Art Fair\u003c/a\u003e. The client wanted to be able to track specific events such as which product categories were viewed and which artists were added to wishlists. This would allow them to create highly personalised ads on Google, Facebook and Pinterest.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur solution incorporated various technologies such as Snowplow (a data collection, processing and modelling platform), Amazon Kinesis (collects, processes, and analyses video and data streams in real time) and Google Merchant Center (manages how product inventory appears on Google). This allowed us to track relevant user and server events, collate them, and then present them in an easily digestible format.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also helped them to automate their newsletter segmentation. When users subscribe, information, such as their user location and buying profile, is sent to the ActiveCampaign marketing automation tool. It allows the marketing team to create segmented email lists for more personalised newsletters. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"200","feature_search_synonyms":"marketing pipeline, user segmentation, marketing campaigns, marketing strategy"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1538"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1538"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1538/revisions"}],"predecessor-version":[{"id":7357,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1538/revisions/7357"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1538"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1529,"date":"2021-08-27T10:36:37","date_gmt":"2021-08-27T10:36:37","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1529"},"modified":"2021-11-11T18:42:48","modified_gmt":"2021-11-11T18:42:48","slug":"internet-of-things-iot","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/","title":{"rendered":"Internet of Things (IoT)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"Internet of Things (IoT) features for online marketplaces - CobbleWeb\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"CobbleWeb\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/cobbleweb\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2021-11-11T18:42:48+00:00\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\",\"name\":\"CobbleWeb\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"sameAs\":[\"https://www.facebook.com/cobbleweb\",\"https://www.linkedin.com/company/cobbleweb\",\"https://www.youtube.com/@cobbleweb-marketplace-experts\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/11/CobbleWeb-Logo-Large.png\",\"width\":300,\"height\"
769:100,\"caption\":\"CobbleWeb\"},\"image\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"CobbleWeb\",\"description\":\"Online Marketplace Development Experts\",\"publisher\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://www.cobbleweb.co.uk/wp/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/#webpage\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\",\"name\":\"Internet of Things (IoT) features for online marketplaces - CobbleWeb\",\"isPartOf\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/#website\"},\"datePublished\":\"2021-08-27T10:36:37+00:00\",\"dateModified\":\"2021-11-11T18:42:48+00:00\",\"description\":\"Interconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\",\"breadcrumb\":{\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/\",\"url\":\"https://www.cobbleweb.co.uk/wp/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/\",\"name\":\"Feature\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\",\"url\":\"https://www.cobbleweb.co.uk/wp/feature/internet-of-things-iot/\",\"name\":\"Internet of Things (IoT)\"}}]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO plugin. --\u003e","acf":{"name":"Internet of Things (IoT)","category":"product-service","logo":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/09/12-Internet-of-Things-IoT.svg","introduction":"\u003cp\u003eInterconnectivity between real world objects and digital platforms like marketplaces present huge opportunities to add more value to the user experience.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internet-of-things.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internet-of-things-3.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Internet-of-things-2.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA number of our clients have embraced the Internet of Things to solve challenges in innovative ways. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://cobbleweb.co.uk/projects/nestify-marketplace-case-study\"\u003eNestify\u003c/a\u003e tracks the work that cleaners have done by making them clock in and out via an app on their phones. It uses geo-location (phone GPS and property co-ordinates) that only permit clock-ins when in close vicinity to the property. This prevents cleaners from subcontracting to other cleaners. Clock-outs are automatically triggered when cleaners exit the geo-location. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProperty access for cleaners and guests have also been automated with IoT solutions. KeyBox sends a one-time code to the cleaner once a shift is created with which to open a key lockbox. When the keys are returned to the lockbox the code expires. âKeyNest uses collection points (stores) close to the property. A collection code is sent to the guests, who exchange it for the keys. Property managers are automatically notified when keys are collected or returned.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDrivers using \u003ca href=\"https://cobbleweb.co.uk/projects/mobypark-marketplace-case-study\"\u003eMobyPark\u003c/a\u003e\u0026#8216;s parking marketplace had to be able to access car parks via their app. We managed this by developing a system that allows drivers to communicate access codes received via the app with entry booms whether there is a mobile signal or not. This was done by attaching hardware to parking entrances that can accept access codes via Bluetooth or manual input. \u003c/span\u003e\u003c/p\u003e\n","popular":false,"order":"210","feature_search_synonyms":"interconnectivity"},"_links":{"self":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1529"}],"collection":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features"}],"about":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/types/feature"}],"author":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/comments?post=1529"}],"version-history":[{"count":7,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1529/revisions"}],"predecessor-version":[{"id":7367,"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/features/1529/revisions/7367"}],"wp:attachment":[{"href":"https://www.cobbleweb.co.uk/wp/wp-json/wp/v2/media?parent=1529"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1500,"date":"2021-08-27T10:23:46","date_gmt":"2021-08-27T10:23:46","guid":{"rendered":"https://www.cobbleweb.co.uk/wp/?post_type=feature\u0026#038;p=1500"},"modified":"2024-10-21T20:17:35","modified_gmt":"2024-10-21T19:17:35","slug":"digital-wallet-management","status":"publish","type":"feature","link":"https://www.cobbleweb.co.uk/wp/feature/digital-wallet-management/","title":{"rendered":"Digital wallet management"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Diverse payment options increase conversion rates. Digital or e-wallets give customers a secure and convenient way to transact with your marketplace.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003cmeta name=\"description\" content=\"Diverse payment options increase conversion rates. 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Smart solutions can alleviate some admin bottlenecks.\u003c/p\u003e\n","seller_galley":[{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Event-management.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/10/Product-Service_Event-management-2.png"},{"image":"https://www.cobbleweb.co.uk/wp/wp-content/uploads/2021/06/3-CW-Case-Study-FanPass-Feature-images-35476-Venue-and-event-management-1.png"}],"text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvent ticketing marketplace, \u003ca href=\"https://cobbleweb.co.uk/projects/fanpass-marketplace-case-study\"\u003eFanPass\u003c/a\u003e, wanted to minimise the effort required for venue managers to post events on their platform. 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