1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" href="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg"/><link rel="stylesheet" href="/_next/static/css/29df5e53ca5efa24.css?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-68f22649503f8e75.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc"/>
1<script src="/_next/static/chunks/4bd1b696-87c27d1ffa59cd48.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/517-10b5e4142e32fe33.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/main-app-a849309caff0f7ba.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/173-69de83a27c14bcb5.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/181-00c5394d716d3dbd.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/201-e5e4c78bfa63f9a7.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/app/posts/page-c8ae90fa84dd6c0b.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<script src="/_next/static/chunks/app/posts/%5Bslug%5D/page-6cd939da42b00ce6.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
1<title>Malewicz Method</title><meta property="og:title" content="Malewicz Method"/><meta property="og:url" content="https://malewiczmethod.com"/><meta property="og:type" content="website"/><meta property="og:locale" content="en_US"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Malewicz Method"/><meta name="twitter:site" content="@michalmalewicz"/><meta name="twitter:creator" content="@michalmalewicz"/><link rel="preload" as="font" href="/fonts/EuclidCircularB-Regular-WebS2.woff" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="/fonts/EuclidCircularB-Light-WebS2.woff" type="font/woff2" crossorigin="anonymous"/><title>This website cost over $12 Million. Was it worth it?</title><meta name="description" content="Does it convert great? Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. [â¦]"/><meta name="robots" content="index, follow"/><meta name="googlebot" content="index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1"/><link rel="canonical" href="https://www.reactable.ai/posts/this-website-cost-over-12-million-was-it-worth-it"/><meta property="og:title" content="This website cost over $12 Million. Was it worth it?"/><meta property="og:description" content="Does it convert great? Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. [â¦]"/><meta property="og:url" content="https://www.reactable.ai/posts/this-website-cost-over-12-million-was-it-worth-it"/><meta property="og:image" content="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg?title=This+website+cost+over+%2412%C2%A0Million.+Was+it+worth+it%3F&description=Does+it+convert%C2%A0great%3F+Let%E2%80%99s+make+it+clear+right+from+the+start.+They+bought+the+icon_dot_com+domain+name+for+%2412+Million.+%5B%E2%80%A6%5D"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="This website cost over $12 Million. Was it worth it?"/><meta property="og:type" content="article"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="This website cost over $12 Million. Was it worth it?"/><meta name="twitter:description" content="Does it convert great? Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. [â¦]"/><meta name="twitter:image" content="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg?title=This+website+cost+over+%2412%C2%A0Million.+Was+it+worth+it%3F&description=Does+it+convert%C2%A0great%3F+Let%E2%80%99s+make+it+clear+right+from+the+start.+They+bought+the+icon_dot_com+domain+name+for+%2412+Million.+%5B%E2%80%A6%5D"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><link rel="icon" href="https://www.reactable.ai/[email protected]"/>
1<script src="/_next/static/chunks/polyfills-42372ed130431b0a.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" noModule=""></script>
1</head><body class="min-h-screen"><div class="text-white "><section class="py-8 md:py-12"><div class="max-w-5xl mx-auto p-6 sm:p-8"><div class="font-serif [&_h1]:text-[32px] [&_h1]:font-medium [&_h1]:tracking-tight [&_h2]:text-[28px] [&_h2]:font-medium [&_h2]:tracking-tight [&_h3]:text-2xl [&_h3]:font-medium [&_h3]:tracking-tight [&_h4]:text-xl [&_h4]:font-medium [&_h4]:tracking-tight [&_h5]:text-lg [&_h5]:font-medium [&_h5]:tracking-tight [&_h6]:text-lg [&_h6]:font-medium [&_h6]:tracking-tight [&_p]:text-xl [&_p]:leading-7 [&_p]:mb-4 text-white [&_strong]:font-semibold [&_em]:italic [&_del]:line-through [&_small]:text-sm [&_small]:font-medium [&_small]:leading-none [&_sub]:text-sm [&_sup]:text-sm [&_a]:underline [&_a]:underline-offset-4 [&_a]:decoration-primary/50 [&_a]:transition-colors hover:[&_a]:decoration-primary [&_ul]:pl-0 [&_ul]:list-none [&_ul]:space-y-2 [&_ul_li]:relative [&_ul_li]:pl-6 [&_ul_li]:before:absolute [&_ul_li]:before:left-1 [&_ul_li]:before:top-[0.6875em] [&_ul_li]:before:h-1.5 [&_ul_li]:before:w-1.5 [&_ul_li]:before:rounded-full [&
1_ul_li]:before:bg-foreground/80 [&_ol]:list-decimal [&_ol]:pl-6 [&_ol]:space-y-2 [&_ol_ol]:list-[lower-alpha] [&_ol_ol]:pl-6 [&_ol_ol_ol]:list-[lower-roman] [&_ol_ol_ol]:pl-6 [&_li]:pl-2 [&_ol>li]:marker:text-foreground/80 [&_li_ul]:mt-2 [&_li_ol]:mt-2 [&_li_ul]:mb-0 [&_li_ol]:mb-0 [&_ul_ul_li]:before:bg-foreground/60 [&_ul_ul_ul_li]:before:bg-foreground/40 [&_li]:has([type=checkbox]):pl-8 [&_li]:has([type=checkbox]):list-none [&_li_input[type=checkbox]]:absolute [&_li_input[type=checkbox]]:left-0 [&_li_input[type=checkbox]]:top-1 [&_li_input[type=checkbox]]:mt-0.5 [&_ol_ul]:pl-6 [&_ul_ol]:pl-6 [&_code]:relative [&_code]:rounded [&_code]:bg-muted/50 [&_code]:px-[0.3rem] [&_code]:py-[0.2rem] [&_code]:font-mono [&_code]:text-sm [&_code]:font-medium [&_pre]:overflow-x-auto [&_pre]:rounded-lg [&_pre]:border [&_pre]:bg-muted/50 [&_pre]:p-4 [&_pre]:my-4 [&_pre_code]:bg-transparent [&_pre_code]:p-0 [&_pre_code]:text-sm [&_pre_code]:block [&_pre_code]:w-full [&_table]:w-full [&_table]:my-4 [&_table]:overflow-x-auto [&_table]:rounded-lg [&_table]:border [&_thead]:bg-muted/50 [&_tr]:border-b [&_tr]:last:border-0 [&_th]:border-r [&_th]:px-4 [&_th]:py-2 [&_th]:text-left [&_th]:font-semibold [&_th]:last:border-0 [&_td]:border-r [&_td]:px-4 [&_td]:py-2 [&_td]:last:border-0 [&_img]:rounded-lg [&_img]:my-4 [&_img]:max-w-full [&_img]:h-auto [&_video]:rounded-lg [&_video]:border [&_video]:my-4 [&_figure]:my-4 [&_figure_img]:my-0 [&_figure_figcaption]:text-sm [&_figure_figcaption]:mt-2 [&_figure_figcaption]:text-muted-foreground [&_blockquote]:border-l-4 [&_blockquote]:border-primary/20 [&_blockquote]:pl-4 [&_blockquote]:py-1 [&_blockquote]:my-4 [&_blockquote]:text-muted-foreground [&_blockquote_blockquote]:mt-4 [&_hr]:my-8 [&_hr]:border-t-2 [&_hr]:border-muted [&_abbr]:cursor-help [&_abbr]:underline [&_abbr]:underline-solid [&_abbr]:underline-offset-4 [&_details]:rounded-lg [&_details]:border [&_details]:px-4 [&_details]:py-2 [&_details]:my-4 [&_summary]:cursor-pointer [&_summary]:font-semibold [&_kbd]:rounded-md [&_kbd]:border [&_kbd]:bg-muted/50 [&_kbd]:px-1.5 [&_kbd]:py-0.5 [&_kbd]:text-sm [&_kbd]:font-mono [&_mark]:bg-primary/10 [&_mark]:px-1 [&_::selection]:bg-primary/10 [&_.footnotes]:mt-8 [&_.footnotes]:pt-4 [&_.footnotes]:border-t [&_.footnotes_ol]:list-decimal [&_.footnotes_ol]:ml-6 [&_.footnote-ref]:text-xs [&_.footnote-ref]:align-super [&_.footnote-ref]:ml-0.5 [&_.footnote-backref]:no-underline hover:[&_.footnote-backref]:underline [&>*+*]:mt-6"><div class="flex justify-between items-center gap-4 text-sm mb-4 max-w-xl mx-auto mt-10"><span class="mx-auto text-sm">May 5, 2025</span></div><h1 class="text-center max-w-xl mx-auto"><span data-br=":R2btttb:" data-brr="1" style="display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance"><span>This website cost over $12Â Million. Was it worth it?</span></span>
1<script>self.__wrap_n=self.__wrap_n||(self.CSS&&CSS.supports("text-wrap","balance")?1:2);self.__wrap_b=(e,t,r)=>{let o=null==(r=r||document.querySelector(`[data-br="${e}"]`))?void 0:r.parentElement;if(!o)return;let n=e=>r.style.maxWidth=e+"px";r.style.maxWidth="";let i=o.clientWidth,l=o.clientHeight,a=i/2-.25,s=i+.5,d;if(i){for(n(a),a=Math.max(r.scrollWidth,a);a+1<s;)n(d=Math.round((a+s)/2)),o.clientHeight===l?s=d:a=d;n(s*t+i*(1-t))}r.__wrap_o||"undefined"!=typeof ResizeObserver&&(r.__wrap_o=new ResizeObserver(()=>{self.__wrap_b(0,+r.dataset.brr,r)})).observe(o)};self.__wrap_n!=1&&self.__wrap_b(":R2btttb:",1)</script>
1</h1><div class="h-96 my-12 md:h-[500px] overflow-hidden flex items-center justify-center rounded-lg bg-transparent"><img class="w-full h-full object-cover" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg" alt="This website cost over $12Â Million. Was it worth it?"/></div></div><article class="font-serif [&_h1]:text-[32px] [&_h1]:font-medium [&_h1]:tracking-tight [&_h2]:text-[28px] [&_h2]:font-medium [&_h2]:tracking-tight [&_h3]:text-2xl [&_h3]:font-medium [&_h3]:tracking-tight [&_h4]:text-xl [&_h4]:font-medium [&_h4]:tracking-tight [&_h5]:text-lg [&_h5]:font-medium [&_h5]:tracking-tight [&_h6]:text-lg [&_h6]:font-medium [&_h6]:tracking-tight [&_p]:text-xl [&_p]:leading-7 [&_p]:mb-4 text-white [&_strong]:font-semibold [&_em]:italic [&_del]:line-through [&_small]:text-sm [&_small]:font-medium [&_small]:leading-none [&_sub]:text-sm [&_sup]:text-sm [&_a]:underline [&_a]:underline-offset-4 [&_a]:decoration-primary/50 [&_a]:transition-colors hover:[&_a]:decoration-primary [&_ul]:pl-0 [&_ul]:list-none [&_ul]:space-y-2 [&_ul_li]:relative [&_ul_li]:pl-6 [&_ul_li]:before:absolute [&_ul_li]:before:left-1 [&_ul_li]:before:top-[0.6875em] [&_ul_li]:before:h-1.5 [&_ul_li]:before:w-1.5 [&_ul_li]:before:rounded-full [&
1_ul_li]:before:bg-foreground/80 [&_ol]:list-decimal [&_ol]:pl-6 [&_ol]:space-y-2 [&_ol_ol]:list-[lower-alpha] [&_ol_ol]:pl-6 [&_ol_ol_ol]:list-[lower-roman] [&_ol_ol_ol]:pl-6 [&_li]:pl-2 [&_ol>li]:marker:text-foreground/80 [&_li_ul]:mt-2 [&_li_ol]:mt-2 [&_li_ul]:mb-0 [&_li_ol]:mb-0 [&_ul_ul_li]:before:bg-foreground/60 [&_ul_ul_ul_li]:before:bg-foreground/40 [&_li]:has([type=checkbox]):pl-8 [&_li]:has([type=checkbox]):list-none [&_li_input[type=checkbox]]:absolute [&_li_input[type=checkbox]]:left-0 [&_li_input[type=checkbox]]:top-1 [&_li_input[type=checkbox]]:mt-0.5 [&_ol_ul]:pl-6 [&_ul_ol]:pl-6 [&_code]:relative [&_code]:rounded [&_code]:bg-muted/50 [&_code]:px-[0.3rem] [&_code]:py-[0.2rem] [&_code]:font-mono [&_code]:text-sm [&_code]:font-medium [&_pre]:overflow-x-auto [&_pre]:rounded-lg [&_pre]:border [&_pre]:bg-muted/50 [&_pre]:p-4 [&_pre]:my-4 [&_pre_code]:bg-transparent [&_pre_code]:p-0 [&_pre_code]:text-sm [&_pre_code]:block [&_pre_code]:w-full [&_table]:w-full [&_table]:my-4 [&_table]:overflow-x-auto [&_table]:rounded-lg [&_table]:border [&_thead]:bg-muted/50 [&_tr]:border-b [&_tr]:last:border-0 [&_th]:border-r [&_th]:px-4 [&_th]:py-2 [&_th]:text-left [&_th]:font-semibold [&_th]:last:border-0 [&_td]:border-r [&_td]:px-4 [&_td]:py-2 [&_td]:last:border-0 [&_img]:rounded-lg [&_img]:my-4 [&_img]:max-w-full [&_img]:h-auto [&_video]:rounded-lg [&_video]:border [&_video]:my-4 [&_figure]:my-4 [&_figure_img]:my-0 [&_figure_figcaption]:text-sm [&_figure_figcaption]:mt-2 [&_figure_figcaption]:text-muted-foreground [&_blockquote]:border-l-4 [&_blockquote]:border-primary/20 [&_blockquote]:pl-4 [&_blockquote]:py-1 [&_blockquote]:my-4 [&_blockquote]:text-muted-foreground [&_blockquote_blockquote]:mt-4 [&_hr]:my-8 [&_hr]:border-t-2 [&_hr]:border-muted [&_abbr]:cursor-help [&_abbr]:underline [&_abbr]:underline-solid [&_abbr]:underline-offset-4 [&_details]:rounded-lg [&_details]:border [&_details]:px-4 [&_details]:py-2 [&_details]:my-4 [&_summary]:cursor-pointer [&_summary]:font-semibold [&_kbd]:rounded-md [&_kbd]:border [&_kbd]:bg-muted/50 [&_kbd]:px-1.5 [&_kbd]:py-0.5 [&_kbd]:text-sm [&_kbd]:font-mono [&_mark]:bg-primary/10 [&_mark]:px-1 [&_::selection]:bg-primary/10 [&_.footnotes]:mt-8 [&_.footnotes]:pt-4 [&_.footnotes]:border-t [&_.footnotes_ol]:list-decimal [&_.footnotes_ol]:ml-6 [&_.footnote-ref]:text-xs [&_.footnote-ref]:align-super [&_.footnote-ref]:ml-0.5 [&_.footnote-backref]:no-underline hover:[&_.footnote-backref]:underline [&_h1]:mt-8 [&_h1]:mb-4 [&_h2]:mt-8 [&_h2]:mb-4 [&_h3]:mt-6 [&_h3]:mb-3 [&_h4]:mt-6 [&_h4]:mb-3 [&_h5]:mt-4 [&_h5]:mb-2 [&_h6]:mt-4 [&_h6]:mb-2 [&>*+*]:mt-6 max-w-2xl mx-auto"> 2<p><strong>Does it convert great?</strong></p> 3 4 5 6<p>Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. The website likely cost a fraction of that. </p> 7 8 9 10<p>But Icon is causing controversy not only because of reckless overspending, but also some of their design choices. Does this even convert? </p> 11 12 13 14<p>They donât share a lot of real data on conversion, but the website apparently did change a couple of times already. </p> 15 16 17 18<p>There is more controversy with that site however. Itâs not just the <a href="https://malewiczmethod.com/posts/landing-page-blueprint-wires-destroy-conversions-improve-yours-now" title="design choices">design choices</a>, as thereâs some deceptive tricks that are supposed to manipulate your psychology. </p> 19 20 21 22<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> 23<p>Are they ethical? I leave it for you to decide. </p> 24</blockquote> 25 26 27 28<p>Designers are also (rightfully) asking the question now: does this condensed (asian style) design even work in the western world? </p> 29 30 31 32<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif" alt="asian website examples" class="wp-image-486" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-300x169.gif 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-768x432.gif 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">This style of heavily condensed design is very popular in Asia</figcaption></figure> 33 34 35 36<h3 class="wp-block-heading">Letâs break it down</h3> 37 38 39 40<p>I have my own process of analysing design, based on my past knowledge and experience of the good practices (heuristics). </p> 41 42 43 44<p>I did notice some interesting and some scary patterns here that I think are worth talking about. Most designers seem to have missed them.</p> 45 46 47 48<h4 class="wp-block-heading">How we see it?</h4> 49 50 51 52<p>I simulated a heatmap of where the eye would focus and in what order. These things arenât actually that difficult to guess after seeing hundreds of real ones for years. Itâs all repeating patterns. </p> 53 54 55 56<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg" alt="heatmaps example" class="wp-image-487" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-
56768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-2048x1152.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 57 58 59 60<p>Here we first look at the large and very short headline (1). Then instantly towards the face (2). Then to the ad thatâs the most colorful and visually heavy (3), followed by one that matches the website stylistically (4) and only then our gaze goes to the CTA (5).</p> 61 62 63 64<p>The face however catches our attention the most, and the gaze seems to go back to it between all other steps. </p> 65 66 67 68<h4 class="wp-block-heading">Segmentation</h4> 69 70 71 72<p>Letâs start by dividing the hero into logical segments. Since itâs a pretty condensed hero section, thereâs more of those than usual. And they are: </p> 73 74 75 76<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg" alt="the sections on the website breakdown" class="wp-image-488" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 77 78 79 80<p>Of course we have a traditional âwhatâ section, explaining what the product is and clearing some early doubts, followed by CTA buttons. </p> 81 82 83 84<p>We do have a key visual showing examples on the right side, which makes sense since itâs something clients definitely want to see right away.</p> 85 86 87 88<p>Then we have two types of social proof, and an interesting section between them. I called it âoverwhelm with dataâ because it is also supposed to convince you to pay, but through information overload. Weâll go in-depth on those sections a little later.</p> 89 90 91 92<p>Whatâs interesting is that the $12M domain name is highlighted in two separate spots on the landing page, supposedly to give it extra credibility. </p> 93 94 95 96<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg" alt="the main hero section analysis" class="wp-image-489" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 97 98 99 100<h3 class="wp-block-heading">The WHAT section</h3> 101 102 103 104<p>The what section itself is pretty standard. The headline features a typical kicker, headline, two subheadlines and two CTA buttons. </p> 105 106 107 108<p>It starts with a kicker (1) showing early adopter urgency. That kicker doesnât specify âwhatâ exactly is it for, but uses the standard âonly 4 spots leftâ. However, a few days ago it said the exact same thing, but the end date was the second of May. </p> 109 110 111 112<p>Now on May 5th it still says 4 spots are left, but now the data is the 9th of May. No idea if this moves automatically, through a script, or someone changed it manually. Apparently however those 4 spots werenât filled this week and they still remain. </p> 113 114 115 116<p>This is a classic example of the âfear of missing outâ dark pattern that booking sites use a lot as well. Youâve probably seen this around a lot.</p> 117 118 119 120<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="486" height="637" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg" alt="the fomo dark pattern" class="wp-image-490" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg 486w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern-229x300.jpg 229w" sizes="auto, (max-width: 486px) 100v
120w, 486px" /></figure> 121 122 123 124<p>Itâs supposed to convince you to click through a sense of urgency. I believe it’s likely, that thereâs way more spots left and the date will be changed indefinitely to give you that constant fear of missing out. </p> 125 126 127 128<p>Like a special promo thatâs always ending soon. </p> 129 130 131 132<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg" alt="the key visual analysis" class="wp-image-491" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 133 134 135 136<h3 class="wp-block-heading">Key visual</h3> 137 138 139 140<p>The key visual here is actually pretty genius. I really like it! </p> 141 142 143 144<p>The main hero of the visual is an attractive woman (1), but the photo is captured mid-frame. Like itâs a part of an actual reel/video. The subtitles make it feel even more real. </p> 145 146 147 148<p>If this was a posed, smiling photo, that superficial feeling would make it unrealistic and way less convincing. It also says the person in the photo has 2.4 Million (2) followers. Chances of this being made up are very high, as itâs just an example. </p> 149 150 151 152<h4 class="wp-block-heading"><strong>Subconscious impact</strong></h4> 153 154 155 156<p>But things like that make a subconscious impact on us. We naturally think that successful social influencers are using the tool and we want to be just like them. I want 2.4 million followers as well! </p> 157 158 159 160<p>The simplified stories UI (3) is there to connect better to what it is, but itâs shorter, bigger and easier to understand than the real (smaller UI) would be. All for you to process the information faster. </p> 161 162 163 164<p>Having the video ad out of the way, we have two regular, graphic designs next to it. The first one (4) is a big splash of color that instantly catches attention right after the womanâs face. </p> 165 166 167 168<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> 169<p>I call it a âregular peopleâ ad. </p> 170</blockquote> 171 172 173 174<p>This is what most non-designers expect an ad to look like. Itâs generic but in that good, expected way. Itâs something youâd probably see when you typed âadâ into a search engine. </p> 175 176 177 178<p>To balance it out we also have an ad (5) thatâs more minimal, âdesignerâ in nature. It uses a similar color palette to the website itself, so it blends in a bit better and doesnât make the top section too heavy. </p> 179 180 181 182<p>Itâs a perfect blend of photo, heavy visual and minimal that also shows the diversity of outcomes the platform can generate. </p> 183 184 185 186<p>On top of that, thereâs a stronger shadow (6) under the whole key visual section. It brings the whole segment more towards the perceived âfrontâ of our eyes. And things closer to us (even when simulated) catch our attention. </p> 187 188 189 190<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg" alt="the social proof section" class="wp-image-492" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 191 192 193 194<h3 class="wp-block-heading">Social proof</h3> 195 196 197 198<p>The social proof secton has all the bells and whistles we expect. Of course there are logos of brands using it. This is typical.</p> 199 200 201 202<p>It also has a star rating (1), and because itâs condensed we quickly jump to the next item without giving it much thought.</p> 203 204 205 206<h4 class="wp-block-heading">But we should.</h4> 207 208 209 210<p>Who voted for it to be 5 stars? Where did they vote? Can we see how many people voted? No. Itâs all an arbitrary metric, that normally would raise suspicion but we have so much stuff here we quickly process it and move on. </p> 211 212 213 214<p>Internal validation (where the users vote for something on the platform itself) is the least trustworthy. Of course most businesses wonât post negative opinions on their own site. It will be curated. </p> 215 216 217 218<p>External validation (like app store rating) are a lot more realistic, so when making your own website focus on those instead. </p> 219 220 221 222<p>Then it uses numbers (2) to show they have users and that those users care (3) through social media engagement. This is a good idea for any business that actually have usersâââshow the numbers. The problem with the user number is the same though. Itâs unverifiable. You donât know if itâs real. </p> 223 224 225 226<p>With social media engagement it is easier to check, but weâll get back to this in a minute, as itâs quite interesting. </p> 227 228 229 230<p>Then it says theyâre funded in 2025 (4) which makes it a âhot startupâ. Normally companies wouldnât brag about not having market experience, but in the AI world this is a part of the fomo tactic. </p> 231 232 233 234<p>This is so new, you probably havenât heard about it yet! </p> 235 236 237 238<p>And then it says how much the domain cost right in the social proof (5) and then adds a section below. This is to show the company is serious. Well funded. Not messing around! Commited to a vision and believing in it. </p> 239 240 241 242<p>Was the marketing power of the domain worth $12M? Weâll have to wait and see. </p> 243 244 245 246<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg" alt="the middle overwhelming section" class="wp-image-493" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 247 248 249 250<h3 class="wp-block-heading">Overwhelm with data</h3> 251 252 253 254<p>This website would be pretty standard if not for this section. Without it, and with a little more whitespace it would look like any other website. </p> 255 256 257 258<p>And itâs likely I wouldnât be reviewing it at all. The images on top of each section are there to create chaos. Visual clutter. To make you not want to process ALL of it, but instead look for some visual hooks and move on.</p> 259 260 261 262<p>The section is kind of like an âabout usâ, but itâs using a lot of external âvalidation by proxyâ to achieve that. </p> 263 264 265 266<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> 267<p>Validation by proxy means youâre using other peopleâs success to boost your brand</p> 268</blockquote> 269 270 271 272<p>It talks about the founder trough monetary success. Thatâs good, as itâs at least direct and not proxy. </p> 273 274 275 276<p>But then talks about big investors (Peter Thiel, OpenAI) and previous job experience of the team. </p> 277 278 279 280<p>Now, it doesnât say what roles at Nvidia, Tesla they had. But we subconsciously associate big brands with quality and assume itâs the same here. </p> 281 282 283 284<p>Then it uses recall from the key visual, by showing the same ad creatives again. Our brain really likes recall. </p> 285 286 287 288<p>The next section is all about showing social media activity to make it even more realistic. </p> 289 290 291 292<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg" alt="views vs reality" class="wp-image-494" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 293 294 295 296<h3 class="wp-block-heading">But is it?</h3> 297 298 299 300<p>When you look at some of the videos, you notice 528K+ views next to the button. But then you go and see the video itself and it only has 53K views.</p> 301 302 303 304<p>Thatâs because theyâre showing a combined number of views of all videos, but this is not what the user is thinking seeing the number.</p> 305 306 307 308<p>Itâs a small oversimplification that is there to trick you into thinking all their videos are pushing big numbers. </p> 309 310 311 312<p>Most people wonât check.</p> 313 314 315 316<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg" alt="Data table with lots of information" class="wp-image-495" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 317 318 319 320<h3 class="wp-block-heading">Overwhelm with data again?</h3> 321 322 323 324<p>The no one else comes close claim is there to prime you into reading the table below in a certain way. </p> 325 326 327 328<p>
328It uses popular brand names, as itâs likely youâre already using one of them and seeing that name there will have you pause and try to compare it. </p> 329 330 331 332<p>But the table itself is super long and complex on purpose. Youâre not really supposed to read it. Youâre supposed to scan it and just see all the checks in the first column. </p> 333 334 335 336<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> 337<p>But to me it falls apart in the last four items. </p> 338</blockquote> 339 340 341 342<p>Tier 1 investors and tier 1 engineering team may be true, but showing that only OpenAI checks those boxes is another comparison by proxy. We assume theyâre all as great as openAI, which may or may not be the case. </p> 343 344 345 346<p>However bragging about a 7-day work week may please investors and show commitment, but itâs definitely not a good workplace. Overworking and burnout are not things to brag about and people do need that free time.</p> 347 348 349 350<p>Also saying founded in 2025 and then showing all other brands as NOT founded in 2025 is odd, isn’t it? Is it a bad thing they were founded before and already have market experience? </p> 351 352 353 354<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="607" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg" alt="Icon website analysis" class="wp-image-496" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-300x178.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-768x455.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1536x910.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks.jpg 1574w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> 355 356 357 358<h3 class="wp-block-heading">Tricks</h3> 359 360 361 362<p>I have mixed feelings about this website. On one hand, it goes bold and tries something different. </p> 363 364 365 366<p>On the other, it manipulates the user in slightly too many places. We can say that all landing pages do some sort of harmless deception, and thatâs also true. </p> 367 368 369 370<p>But Iâll let you judge for yourself if this is still fine, or is it crossing the line.</p> 371 372 373 374<p>What do you think? </p> 375 376 377 378<hr class="wp-block-separator has-alpha-channel-opacity"/> 379 380 381 382<p>Learn Conversion rate optimization with me at <a href="https://malewiczmethod.com/" rel="noreferrer noopener" target="_blank">malewiczmethod.com</a> or get my newest AI course before the price goes up <a href="https://hype4academy.gumroad.com/l/ai2025" rel="noreferrer noopener" target="_blank">Designer+AI 2025</a></p> 383 384 385 386<p></p> 387</article></div></section></div>
387<script src="/_next/static/chunks/webpack-68f22649503f8e75.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc" async=""></script>
387<script>(self.__next_f=self.__next_f||[]).push([0])</script>
387<script>self.__next_f.push([1,"1:\"$Sreact.fragment\"\n2:I[5244,[],\"\"]\n3:I[3866,[],\"\"]\n4:I[8173,[\"173\",\"static/chunks/173-69de83a27c14bcb5.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\",\"181\",\"static/chunks/181-00c5394d716d3dbd.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\",\"201\",\"static/chunks/201-e5e4c78bfa63f9a7.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\",\"530\",\"static/chunks/app/posts/page-c8ae90fa84dd6c0b.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\"],\"\"]\n6:I[6213,[],\"OutletBoundary\"]\n8:I[6213,[],\"MetadataBoundary\"]\na:I[6213,[],\"ViewportBoundary\"]\nc:I[4835,[],\"\"]\n:HL[\"/_next/static/css/29df5e53ca5efa24.css?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\",\"style\"]\n"])</script>
387<script>self.__next_f.push([1,"0:{\"P\":null,\"b\":\"ccp0jDOyLeNTXmyNj4t_2\",\"p\":\"\",\"c\":[\"\",\"posts\",\"this-website-cost-over-12-million-was-it-worth-it\"],\"i\":false,\"f\":[[[\"\",{\"children\":[\"posts\",{\"children\":[[\"slug\",\"this-website-cost-over-12-million-was-it-worth-it\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",true],[\"\",[\"$\",\"$1\",\"c\",{\"children\":[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/29df5e53ca5efa24.css?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"title\",null,{\"children\":\"Malewicz Method\"}],[\"$\",\"meta\",null,{\"property\":\"og:title\",\"content\":\"Malewicz Method\"}],[\"$\",\"meta\",null,{\"property\":\"og:url\",\"content\":\"https://malewiczmethod.com\"}],[\"$\",\"meta\",null,{\"property\":\"og:type\",\"content\":\"website\"}],[\"$\",\"meta\",null,{\"property\":\"og:locale\",\"content\":\"en_US\"}],[\"$\",\"meta\",null,{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",null,{\"name\":\"twitter:title\",\"content\":\"Malewicz Method\"}],[\"$\",\"meta\",null,{\"name\":\"twitter:site\",\"content\":\"@michalmalewicz\"}],[\"$\",\"meta\",null,{\"name\":\"twitter:creator\",\"content\":\"@michalmalewicz\"}],[\"$\",\"link\",null,{\"rel\":\"preload\",\"as\":\"font\",\"href\":\"/fonts/EuclidCircularB-Regular-WebS2.woff\",\"type\":\"font/woff2\",\"crossOrigin\":\"anonymous\"}],[\"$\",\"link\",null,{\"rel\":\"preload\",\"as\":\"font\",\"href\":\"/fonts/EuclidCircularB-Light-WebS2.woff\",\"type\":\"font/woff2\",\"crossOrigin\":\"anonymous\"}]]}],[\"$\",\"body\",null,{\"className\":\"min-h-screen\",\"children\":[\"$\",\"$L2\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L3\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[],[\"$\",\"section\",null,{\"className\":\"py-8 md:py-12\",\"id\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-5xl mx-auto p-6 sm:p-8\",\"id\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-center justify-center min-h-[50vh] text-center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"text-4xl font-bold mb-4\",\"children\":\"404 - Page Not Found\"}],[\"$\",\"p\",null,{\"className\":\"mb-8\",\"children\":\"Sorry, the page you are looking for does not exist.\"}],[\"$\",\"$L4\",null,{\"href\":\"/\",\"children\":\"Return Home\",\"className\":\"inline-flex items-center justify-center whitespace-nowrap rounded-md text-sm font-medium ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 bg-primary text-primary-foreground hover:bg-primary/90 h-10 px-4 py-2 not-prose mt-6\",\"ref\":null}]]}]}]}]],\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]}]]}]]}],{\"children\":[\"posts\",[\"$\",\"$1\",\"c\",{\"children\":[null,[\"$\",\"$L2\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"posts\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L3\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]]}],{\"children\":[[\"slug\",\"this-website-cost-over-12-million-was-it-worth-it\",\"d\"],[\"$\",\"$1\",\"c\",{\"children\":[null,[\"$\",\"$L2\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"posts\",\"children\",\"$0:f:0:1:2:children:2:children:0\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L3\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]]}],{\"children\":[\"__PAGE__\",[\"$\",\"$1\",\"c\",{\"children\":[\"$L5\",null,[\"$\",\"$L6\",null,{\"children\":\"$L7\"}]]}],{}
387,null,false]},null,false]},null,false]},null,false],[\"$\",\"$1\",\"h\",{\"children\":[null,[\"$\",\"$1\",\"jrwW8_ce5YE8N9n_YWzIB\",{\"children\":[[\"$\",\"$L8\",null,{\"children\":\"$L9\"}],[\"$\",\"$La\",null,{\"children\":\"$Lb\"}],null]}]]}],false]],\"m\":\"$undefined\",\"G\":[\"$c\",\"$undefined\"],\"s\":false,\"S\":false}\n"])</script>
387<script>self.__next_f.push([1,"b:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}]]\n"])</script>
387<script>self.__next_f.push([1,"9:[[\"$\",\"meta\",\"0\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"1\",{\"children\":\"This website cost over $12 Million. Was it worth it?\"}],[\"$\",\"meta\",\"2\",{\"name\":\"description\",\"content\":\"Does it convert great? Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. [â¦]\"}],[\"$\",\"meta\",\"3\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"meta\",\"4\",{\"name\":\"googlebot\",\"content\":\"index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.reactable.ai/posts/this-website-cost-over-12-million-was-it-worth-it\"}],[\"$\",\"meta\",\"6\",{\"property\":\"og:title\",\"content\":\"This website cost over $12 Million. Was it worth it?\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:description\",\"content\":\"Does it convert great? Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. [â¦]\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:url\",\"content\":\"https://www.reactable.ai/posts/this-website-cost-over-12-million-was-it-worth-it\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:image\",\"content\":\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg?title=This+website+cost+over+%2412%C2%A0Million.+Was+it+worth+it%3F\u0026description=Does+it+convert%C2%A0great%3F+Let%E2%80%99s+make+it+clear+right+from+the+start.+They+bought+the+icon_dot_com+domain+name+for+%2412+Million.+%5B%E2%80%A6%5D\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:image:width\",\"content\":\"1200\"}],[\"$\",\"meta\",\"11\",{\"property\":\"og:image:height\",\"content\":\"630\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:image:alt\",\"content\":\"This website cost over $12 Million. Was it worth it?\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:type\",\"content\":\"article\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"15\",{\"name\":\"twitter:title\",\"content\":\"This website cost over $12 Million. Was it worth it?\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:description\",\"content\":\"Does it convert great? Letâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. [â¦]\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:image\",\"content\":\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg?title=This+website+cost+over+%2412%C2%A0Million.+Was+it+worth+it%3F\u0026description=Does+it+convert%C2%A0great%3F+Let%E2%80%99s+make+it+clear+right+from+the+start.+They+bought+the+icon_dot_com+domain+name+for+%2412+Million.+%5B%E2%80%A6%5D\"}],[\"$\",\"link\",\"18\",{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"type\":\"image/x-icon\",\"sizes\":\"16x16\"}],[\"$\",\"link\",\"19\",{\"rel\":\"icon\",\"href\":\"https://www.reactable.ai/[email protected]\"}]]\n"])</script>
387<script>self.__next_f.push([1,"7:null\n"])</script>
387<script>self.__next_f.push([1,"e:I[532,[\"858\",\"static/chunks/app/posts/%5Bslug%5D/page-6cd939da42b00ce6.js?dpl=dpl_6CB8XMmHLouh6Wt5f1dD1vu9VhAc\"],\"default\"]\nd:Td50,"])</script>
387<script>self.__next_f.push([1,"font-serif [\u0026_h1]:text-[32px] [\u0026_h1]:font-medium [\u0026_h1]:tracking-tight [\u0026_h2]:text-[28px] [\u0026_h2]:font-medium [\u0026_h2]:tracking-tight [\u0026_h3]:text-2xl [\u0026_h3]:font-medium [\u0026_h3]:tracking-tight [\u0026_h4]:text-xl [\u0026_h4]:font-medium [\u0026_h4]:tracking-tight [\u0026_h5]:text-lg [\u0026_h5]:font-medium [\u0026_h5]:tracking-tight [\u0026_h6]:text-lg [\u0026_h6]:font-medium [\u0026_h6]:tracking-tight [\u0026_p]:text-xl [\u0026_p]:leading-7 [\u0026_p]:mb-4 text-white [\u0026_strong]:font-semibold [\u0026_em]:italic [\u0026_del]:line-through [\u0026_small]:text-sm [\u0026_small]:font-medium [\u0026_small]:leading-none [\u0026_sub]:text-sm [\u0026_sup]:text-sm [\u0026_a]:underline [\u0026_a]:underline-offset-4 [\u0026_a]:decoration-primary/50 [\u0026_a]:transition-colors hover:[\u0026_a]:decoration-primary [\u0026_ul]:pl-0 [\u0026_ul]:list-none [\u0026_ul]:space-y-2 [\u0026_ul_li]:relative [\u0026_ul_li]:pl-6 [\u0026_ul_li]:before:absolute [\u0026_ul_li]:before:left-1 [\u0026_ul_li]:before:top-[0.6875em] [\u0026_ul_li]:before:h-1.5 [\u0026_ul_li]:before:w-1.5 [\u0026_ul_li]:before:rounded-full [\u0026_ul_li]:before:bg-foreground
387/80 [\u0026_ol]:list-decimal [\u0026_ol]:pl-6 [\u0026_ol]:space-y-2 [\u0026_ol_ol]:list-[lower-alpha] [\u0026_ol_ol]:pl-6 [\u0026_ol_ol_ol]:list-[lower-roman] [\u0026_ol_ol_ol]:pl-6 [\u0026_li]:pl-2 [\u0026_ol\u003eli]:marker:text-foreground/80 [\u0026_li_ul]:mt-2 [\u0026_li_ol]:mt-2 [\u0026_li_ul]:mb-0 [\u0026_li_ol]:mb-0 [\u0026_ul_ul_li]:before:bg-foreground/60 [\u0026_ul_ul_ul_li]:before:bg-foreground/40 [\u0026_li]:has([type=checkbox]):pl-8 [\u0026_li]:has([type=checkbox]):list-none [\u0026_li_input[type=checkbox]]:absolute [\u0026_li_input[type=checkbox]]:left-0 [\u0026_li_input[type=checkbox]]:top-1 [\u0026_li_input[type=checkbox]]:mt-0.5 [\u0026_ol_ul]:pl-6 [\u0026_ul_ol]:pl-6 [\u0026_code]:relative [\u0026_code]:rounded [\u0026_code]:bg-muted/50 [\u0026_code]:px-[0.3rem] [\u0026_code]:py-[0.2rem] [\u0026_code]:font-mono [\u0026_code]:text-sm [\u0026_code]:font-medium [\u0026_pre]:overflow-x-auto [\u0026_pre]:rounded-lg [\u0026_pre]:border [\u0026_pre]:bg-muted/50 [\u0026_pre]:p-4 [\u0026_pre]:my-4 [\u0026_pre_code]:bg-transparent [\u0026_pre_code]:p-0 [\u0026_pre_code]:text-sm [\u0026_pre_code]:block [\u0026_pre_code]:w-full [\u0026_table]:w-full [\u0026_table]:my-4 [\u0026_table]:overflow-x-auto [\u0026_table]:rounded-lg [\u0026_table]:border [\u0026_thead]:bg-muted/50 [\u0026_tr]:border-b [\u0026_tr]:last:border-0 [\u0026_th]:border-r [\u0026_th]:px-4 [\u0026_th]:py-2 [\u0026_th]:text-left [\u0026_th]:font-semibold [\u0026_th]:last:border-0 [\u0026_td]:border-r [\u0026_td]:px-4 [\u0026_td]:py-2 [\u0026_td]:last:border-0 [\u0026_img]:rounded-lg [\u0026_img]:my-4 [\u0026_img]:max-w-full [\u0026_img]:h-auto [\u0026_video]:rounded-lg [\u0026_video]:border [\u0026_video]:my-4 [\u0026_figure]:my-4 [\u0026_figure_img]:my-0 [\u0026_figure_figcaption]:text-sm [\u0026_figure_figcaption]:mt-2 [\u0026_figure_figcaption]:text-muted-foreground [\u0026_blockquote]:border-l-4 [\u0026_blockquote]:border-primary/20 [\u0026_blockquote]:pl-4 [\u0026_blockquote]:py-1 [\u0026_blockquote]:my-4 [\u0026_blockquote]:text-muted-foreground [\u0026_blockquote_blockquote]:mt-4 [\u0026_hr]:my-8 [\u0026_hr]:border-t-2 [\u0026_hr]:border-muted [\u0026_abbr]:cursor-help [\u0026_abbr]:underline [\u0026_abbr]:underline-solid [\u0026_abbr]:underline-offset-4 [\u0026_details]:rounded-lg [\u0026_details]:border [\u0026_details]:px-4 [\u0026_details]:py-2 [\u0026_details]:my-4 [\u0026_summary]:cursor-pointer [\u0026_summary]:font-semibold [\u0026_kbd]:rounded-md [\u0026_kbd]:border [\u0026_kbd]:bg-muted/50 [\u0026_kbd]:px-1.5 [\u0026_kbd]:py-0.5 [\u0026_kbd]:text-sm [\u0026_kbd]:font-mono [\u0026_mark]:bg-primary/10 [\u0026_mark]:px-1 [\u0026_::selection]:bg-primary/10 [\u0026_.footnotes]:mt-8 [\u0026_.footnotes]:pt-4 [\u0026_.footnotes]:border-t [\u0026_.footnotes_ol]:list-decimal [\u0026_.footnotes_ol]:ml-6 [\u0026_.footnote-ref]:text-xs [\u0026_.footnote-ref]:align-super [\u0026_.footnote-ref]:ml-0.5 [\u0026_.footnote-backref]:no-underline hover:[\u0026_.footnote-backref]:underline [\u0026\u003e*+*]:mt-6"])</script>
387<script>self.__next_f.push([1,"f:T55a8,"])</script>
387<script>self.__next_f.push([1,"\n\u003cp\u003e\u003cstrong\u003eDoes it convert\u0026nbsp;great?\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eLetâs make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. The website likely cost a fraction of that.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut Icon is causing controversy not only because of reckless overspending, but also some of their design choices. Does this even convert?\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThey donât share a lot of real data on conversion, but the website apparently did change a couple of times already.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThere is more controversy with that site however. Itâs not just the \u003ca href=\"https://malewiczmethod.com/posts/landing-page-blueprint-wires-destroy-conversions-improve-yours-now\" title=\"design choices\"\u003edesign choices\u003c/a\u003e, as thereâs some deceptive tricks that are supposed to manipulate your psychology.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eAre they ethical? I leave it for you to\u0026nbsp;decide.\u0026nbsp;\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eDesigners are also (rightfully) asking the question now: does this condensed (asian style) design even work in the western world? \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif\" alt=\"asian website examples\" class=\"wp-image-486\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-300x169.gif 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-768x432.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eThis style of heavily condensed design is very popular in\u0026nbsp;Asia\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eLetâs break it\u0026nbsp;down\u003c/h3\u003e\n\n\n\n\u003cp\u003eI have my own process of analysing design, based on my past knowledge and experience of the good practices (heuristics).\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eI did notice some interesting and some scary patterns here that I think are worth talking about. Most designers seem to have missed them.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003eHow we see\u0026nbsp;it?\u003c/h4\u003e\n\n\n\n\u003cp\u003eI simulated a heatmap of where the eye would focus and in what order. These things arenât actually that difficult to guess after seeing hundreds of real ones for years. Itâs all repeating patterns.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg\" alt=\"heatmaps example\" class=\"wp-image-487\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eHere we first look at the large and very short headline (1). Then instantly towards the face (2). Then to the ad thatâs the most colorful and visually heavy (3), followed by one that matches the website stylistically (4) and only then our gaze goes to the CTA (5).\u003c/p\u003e\n\n\n\n\u003cp\u003eThe face however catches our attention the most, and the gaze seems to go back to it between all other steps.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003eSegmentation\u003c/h4\u003e\n\n\n\n\u003cp\u003eLetâs start by dividing the hero into logical segments. Since itâs a pretty condensed hero section, thereâs more of those than usual. And they are:\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg\" alt=\"the sections on the website breakdown\"
387class=\"wp-image-488\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eOf course we have a traditional âwhatâ section, explaining what the product is and clearing some early doubts, followed by CTA buttons.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWe do have a key visual showing examples on the right side, which makes sense since itâs something clients definitely want to see right away.\u003c/p\u003e\n\n\n\n\u003cp\u003eThen we have two types of social proof, and an interesting section between them. I called it âoverwhelm with dataâ because it is also supposed to convince you to pay, but through information overload. Weâll go in-depth on those sections a little later.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhatâs interesting is that the $12M domain name is highlighted in two separate spots on the landing page, supposedly to give it extra credibility.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg\" alt=\"the main hero section analysis\" class=\"wp-image-489\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eThe WHAT\u0026nbsp;section\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe what section itself is pretty standard. The headline features a typical kicker, headline, two subheadlines and two CTA buttons.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt starts with a kicker (1) showing early adopter urgency. That kicker doesnât specify âwhatâ exactly is it for, but uses the standard âonly 4 spots leftâ. However, a few days ago it said the exact same thing, but the end date was the second of May.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eNow on May 5th it still says 4 spots are left, but now the data is the 9th of May. No idea if this moves automatically, through a script, or someone changed it manually. Apparently however those 4 spots werenât filled this week and they still remain.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis is a classic example of the âfear of missing outâ dark pattern that booking sites use a lot as well. Youâve probably seen this around a lot.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"637\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg\" alt=\"the fomo dark pattern\" class=\"wp-image-490\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg 486w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern-229x300.jpg 229w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eItâs supposed to convince you to click through a sense of urgency. I believe it\u0026#8217;s likely, that thereâs way more spots left and the date will be changed indefinitely to give you that c
387onstant fear of missing out.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eLike a special promo thatâs always ending soon.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg\" alt=\"the key visual analysis\" class=\"wp-image-491\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eKey visual\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe key visual here is actually pretty genius. I really like it!\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe main hero of the visual is an attractive woman (1), but the photo is captured mid-frame. Like itâs a part of an actual reel/video. The subtitles make it feel even more real.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf this was a posed, smiling photo, that superficial feeling would make it unrealistic and way less convincing. It also says the person in the photo has 2.4 Million (2) followers. Chances of this being made up are very high, as itâs just an example.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003e\u003cstrong\u003eSubconscious impact\u003c/strong\u003e\u003c/h4\u003e\n\n\n\n\u003cp\u003eBut things like that make a subconscious impact on us. We naturally think that successful social influencers are using the tool and we want to be just like them. I want 2.4 million followers as well!\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe simplified stories UI (3) is there to connect better to what it is, but itâs shorter, bigger and easier to understand than the real (smaller UI) would be. All for you to process the information faster.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHaving the video ad out of the way, we have two regular, graphic designs next to it. The first one (4) is a big splash of color that instantly catches attention right after the womanâs face.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eI call it a âregular peopleâ\u0026nbsp;ad.\u0026nbsp;\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eThis is what most non-designers expect an ad to look like. Itâs generic but in that good, expected way. Itâs something youâd probably see when you typed âadâ into a search engine.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTo balance it out we also have an ad (5) thatâs more minimal, âdesignerâ in nature. It uses a similar color palette to the website itself, so it blends in a bit better and doesnât make the top section too heavy.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eItâs a perfect blend of photo, heavy visual and minimal that also shows the diversity of outcomes the platform can generate.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eOn top of that, thereâs a stronger shadow (6) under the whole key visual section. It brings the whole segment more towards the perceived âfrontâ of our eyes. And things closer to us (even when simulated) catch our attention.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg\" alt=\"the social proof section\" class=\"wp-image-492\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eSocial proof\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe social proof secton has all the bells and whistles we expect. Of course there are logos of brands using it. This is typical.\u003c/p\u003e\n\n\n\n\u003cp\u003eIt also has a star rating (1), and because itâs condensed we quickly jump to the next item without giving it much thought.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003eBut we\u0026nbsp;should.\u003c/h4\u003e\n\n\n\n\u003cp\u003eWho voted for it to be 5 stars? Where did they vote? Can we see how many people voted? No. Itâs all an arbitrary metric, that normally would raise suspicion but we have so much stuff here we quickly process it and move on.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eInternal validation (where the users vote for something on the platform itself) is the least trustworthy. Of course most businesses wonât post negative opinions on their own site. It will be curated.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eExternal validation (like app store rating) are a lot more realistic, so when making your own website focus on those instead.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen it uses numbers (2) to show they have users and that those users care (3) through social media engagement. This is a good idea for any business that actually have usersâââshow the numbers. The problem with the user number is the same though. Itâs unverifiable. You donât know if itâs real.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWith social media engagement it is easier to check, but weâll get back to this in a minute, as itâs quite interesting.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen it says theyâre funded in 2025 (4) which makes it a âhot startupâ. Normally companies wouldnât brag about not having market experience, but in the AI world this is a part of the fomo tactic.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis is so new, you probably havenât heard about it yet!\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd then it says how much the domain cost right in the social proof (5) and then adds a section below. This is to show the company is serious. Well funded. Not messing around! Commited to a vision and believing in it.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWas the marketing power of the domain worth $12M? Weâll have to wait and see.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg\" alt=\"the middle overwhelming section\" class=\"wp-image-493\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eOverwhelm with\u0026nbsp;data\u003c/h3\u003e\n\n\n\n\u003cp\u003eThis website would be pretty standard if not for this section. Without it, and with a little more whitespace it would look like any other website.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd itâs likely I wouldnât be reviewing it at all. The images on top of each section are there to create chaos. Visual clutter. To make you not want to process ALL of it, but instead look for some visual hooks and move on.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe section is kind of like an âabout usâ, but itâs using a lot of external âvalidation by proxyâ to achieve that.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eValidation by proxy means youâre using other peopleâs success to boost your\u0026nbsp;brand\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eIt talks about the founder trough monetary success. Thatâs good, as itâs at least direct and not proxy.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut then talks about big investors (Peter Thiel, OpenAI) and previous job experience of the team.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eNow, it doesnât say what roles at Nvidia, Tesla they had. But we subconsciously associate big brands with quality and assume itâs the same here.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen it uses recall from the key visual, by showing the same ad creatives again. Our brain really likes recall.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe next section is all about showing social media activity to make it even more realistic.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg\" alt=\"views vs reality\" class=\"wp-image-494\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eBut is\u0026nbsp;it?\u003c/h3\u003e\n\n\n\n\u003cp\u003eWhen you look at some of the videos, you notice 528K+ views next to the button. But then you go and see the video itself and it only has 53K views.\u003c/p\u003e\n\n\n\n\u003cp\u003eThatâs because theyâre showing a combined number of views of all videos, but this is not what the user is thinking seeing the number.\u003c/p\u003e\n\n\n\n\u003cp\u003eItâs a small oversimplification that is there to trick you into thinking all their videos are pushing big numbers.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eMost people wonât check.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg\" alt=\"Data table with lots of information\" class=\"wp-image-495\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eOverwhelm with data\u0026nbsp;again?\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe no one else comes close claim is there to prime you into reading the table below in a certain way.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt uses popular brand names, as itâs likely
387youâre already using one of them and seeing that name there will have you pause and try to compare it.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut the table itself is super long and complex on purpose. Youâre not really supposed to read it. Youâre supposed to scan it and just see all the checks in the first column.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eBut to me it falls apart in the last four\u0026nbsp;items.\u0026nbsp;\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eTier 1 investors and tier 1 engineering team may be true, but showing that only OpenAI checks those boxes is another comparison by proxy. We assume theyâre all as great as openAI, which may or may not be the case.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHowever bragging about a 7-day work week may please investors and show commitment, but itâs definitely not a good workplace. Overworking and burnout are not things to brag about and people do need that free time.\u003c/p\u003e\n\n\n\n\u003cp\u003eAlso saying founded in 2025 and then showing all other brands as NOT founded in 2025 is odd, isn\u0026#8217;t it? Is it a bad thing they were founded before and already have market experience?\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg\" alt=\"Icon website analysis\" class=\"wp-image-496\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-300x178.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-768x455.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1536x910.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks.jpg 1574w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eTricks\u003c/h3\u003e\n\n\n\n\u003cp\u003eI have mixed feelings about this website. On one hand, it goes bold and tries something different.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eOn the other, it manipulates the user in slightly too many places. We can say that all landing pages do some sort of harmless deception, and thatâs also true.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut Iâll let you judge for yourself if this is still fine, or is it crossing the line.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhat do you think?\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003cp\u003eLearn Conversion rate optimization with me at\u0026nbsp;\u003ca href=\"https://malewiczmethod.com/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003emalewiczmethod.com\u003c/a\u003e\u0026nbsp;or get my newest AI course before the price goes up\u0026nbsp;\u003ca href=\"https://hype4academy.gumroad.com/l/ai2025\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eDesigner+AI 2025\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n"])</script>
387<script>self.__next_f.push([1,"10:Tdf2,"])</script>
387<script>self.__next_f.push([1,"font-serif [\u0026_h1]:text-[32px] [\u0026_h1]:font-medium [\u0026_h1]:tracking-tight [\u0026_h2]:text-[28px] [\u0026_h2]:font-medium [\u0026_h2]:tracking-tight [\u0026_h3]:text-2xl [\u0026_h3]:font-medium [\u0026_h3]:tracking-tight [\u0026_h4]:text-xl [\u0026_h4]:font-medium [\u0026_h4]:tracking-tight [\u0026_h5]:text-lg [\u0026_h5]:font-medium [\u0026_h5]:tracking-tight [\u0026_h6]:text-lg [\u0026_h6]:font-medium [\u0026_h6]:tracking-tight [\u0026_p]:text-xl [\u0026_p]:leading-7 [\u0026_p]:mb-4 text-white [\u0026_strong]:font-semibold [\u0026_em]:italic [\u0026_del]:line-through [\u0026_small]:text-sm [\u0026_small]:font-medium [\u0026_small]:leading-none [\u0026_sub]:text-sm [\u0026_sup]:text-sm [\u0026_a]:underline [\u0026_a]:underline-offset-4 [\u0026_a]:decoration-primary/50 [\u0026_a]:transition-colors hover:[\u0026_a]:decoration-primary [\u0026_ul]:pl-0 [\u0026_ul]:list-none [\u0026_ul]:space-y-2 [\u0026_ul_li]:relative [\u0026_ul_li]:pl-6 [\u0026_ul_li]:before:absolute [\u0026_ul_li]:before:left-1 [\u0026_ul_li]:before:top-[0.6875em] [\u0026_ul_li]:before:h-1.5 [\u0026_ul_li]:before:w-1.5 [\u0026_ul_li]:before:rounded-full [\u0026_ul_li]:before:bg-foreground
387/80 [\u0026_ol]:list-decimal [\u0026_ol]:pl-6 [\u0026_ol]:space-y-2 [\u0026_ol_ol]:list-[lower-alpha] [\u0026_ol_ol]:pl-6 [\u0026_ol_ol_ol]:list-[lower-roman] [\u0026_ol_ol_ol]:pl-6 [\u0026_li]:pl-2 [\u0026_ol\u003eli]:marker:text-foreground/80 [\u0026_li_ul]:mt-2 [\u0026_li_ol]:mt-2 [\u0026_li_ul]:mb-0 [\u0026_li_ol]:mb-0 [\u0026_ul_ul_li]:before:bg-foreground/60 [\u0026_ul_ul_ul_li]:before:bg-foreground/40 [\u0026_li]:has([type=checkbox]):pl-8 [\u0026_li]:has([type=checkbox]):list-none [\u0026_li_input[type=checkbox]]:absolute [\u0026_li_input[type=checkbox]]:left-0 [\u0026_li_input[type=checkbox]]:top-1 [\u0026_li_input[type=checkbox]]:mt-0.5 [\u0026_ol_ul]:pl-6 [\u0026_ul_ol]:pl-6 [\u0026_code]:relative [\u0026_code]:rounded [\u0026_code]:bg-muted/50 [\u0026_code]:px-[0.3rem] [\u0026_code]:py-[0.2rem] [\u0026_code]:font-mono [\u0026_code]:text-sm [\u0026_code]:font-medium [\u0026_pre]:overflow-x-auto [\u0026_pre]:rounded-lg [\u0026_pre]:border [\u0026_pre]:bg-muted/50 [\u0026_pre]:p-4 [\u0026_pre]:my-4 [\u0026_pre_code]:bg-transparent [\u0026_pre_code]:p-0 [\u0026_pre_code]:text-sm [\u0026_pre_code]:block [\u0026_pre_code]:w-full [\u0026_table]:w-full [\u0026_table]:my-4 [\u0026_table]:overflow-x-auto [\u0026_table]:rounded-lg [\u0026_table]:border [\u0026_thead]:bg-muted/50 [\u0026_tr]:border-b [\u0026_tr]:last:border-0 [\u0026_th]:border-r [\u0026_th]:px-4 [\u0026_th]:py-2 [\u0026_th]:text-left [\u0026_th]:font-semibold [\u0026_th]:last:border-0 [\u0026_td]:border-r [\u0026_td]:px-4 [\u0026_td]:py-2 [\u0026_td]:last:border-0 [\u0026_img]:rounded-lg [\u0026_img]:my-4 [\u0026_img]:max-w-full [\u0026_img]:h-auto [\u0026_video]:rounded-lg [\u0026_video]:border [\u0026_video]:my-4 [\u0026_figure]:my-4 [\u0026_figure_img]:my-0 [\u0026_figure_figcaption]:text-sm [\u0026_figure_figcaption]:mt-2 [\u0026_figure_figcaption]:text-muted-foreground [\u0026_blockquote]:border-l-4 [\u0026_blockquote]:border-primary/20 [\u0026_blockquote]:pl-4 [\u0026_blockquote]:py-1 [\u0026_blockquote]:my-4 [\u0026_blockquote]:text-muted-foreground [\u0026_blockquote_blockquote]:mt-4 [\u0026_hr]:my-8 [\u0026_hr]:border-t-2 [\u0026_hr]:border-muted [\u0026_abbr]:cursor-help [\u0026_abbr]:underline [\u0026_abbr]:underline-solid [\u0026_abbr]:underline-offset-4 [\u0026_details]:rounded-lg [\u0026_details]:border [\u0026_details]:px-4 [\u0026_details]:py-2 [\u0026_details]:my-4 [\u0026_summary]:cursor-pointer [\u0026_summary]:font-semibold [\u0026_kbd]:rounded-md [\u0026_kbd]:border [\u0026_kbd]:bg-muted/50 [\u0026_kbd]:px-1.5 [\u0026_kbd]:py-0.5 [\u0026_kbd]:text-sm [\u0026_kbd]:font-mono [\u0026_mark]:bg-primary/10 [\u0026_mark]:px-1 [\u0026_::selection]:bg-primary/10 [\u0026_.footnotes]:mt-8 [\u0026_.footnotes]:pt-4 [\u0026_.footnotes]:border-t [\u0026_.footnotes_ol]:list-decimal [\u0026_.footnotes_ol]:ml-6 [\u0026_.footnote-ref]:text-xs [\u0026_.footnote-ref]:align-super [\u0026_.footnote-ref]:ml-0.5 [\u0026_.footnote-backref]:no-underline hover:[\u0026_.footnote-backref]:underline [\u0026_h1]:mt-8 [\u0026_h1]:mb-4 [\u0026_h2]:mt-8 [\u0026_h2]:mb-4 [\u0026_h3]:mt-6 [\u0026_h3]:mb-3 [\u0026_h4]:mt-6 [\u0026_h4]:mb-3 [\u0026_h5]:mt-4 [\u0026_h5]:mb-2 [\u0026_h6]:mt-4 [\u0026_h6]:mb-2 [\u0026\u003e*+*]:mt-6 max-w-2xl mx-auto"])</script>
387<script>self.__next_f.push([1,"5:[\"$\",\"div\",null,{\"className\":\"text-white \",\"children\":[\"$\",\"section\",null,{\"className\":\"py-8 md:py-12\",\"id\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-5xl mx-auto p-6 sm:p-8\",\"id\":\"$undefined\",\"children\":[[\"$\",\"div\",null,{\"dangerouslySetInnerHTML\":\"$undefined\",\"className\":\"$d\",\"id\":\"$undefined\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex justify-between items-center gap-4 text-sm mb-4 max-w-xl mx-auto mt-10\",\"children\":[\"$\",\"span\",null,{\"className\":\"mx-auto text-sm\",\"children\":\"May 5, 2025\"}]}],[\"$\",\"h1\",null,{\"className\":\"text-center max-w-xl mx-auto\",\"children\":[\"$\",\"$Le\",null,{\"children\":[\"$\",\"span\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"This website cost over $12Â Million. Was it worth it?\"}}]}]}],[\"$\",\"div\",null,{\"className\":\"h-96 my-12 md:h-[500px] overflow-hidden flex items-center justify-center rounded-lg bg-transparent\",\"children\":[\"$\",\"img\",null,{\"className\":\"w-full h-full object-cover\",\"src\":\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg\",\"alt\":\"This website cost over $12Â Million. Was it worth it?\"}]}]]}],[\"$\",\"article\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"$f\"},\"className\":\"$10\",\"id\":\"$undefined\",\"children\":\"$undefined\"}]]}]}]}]\n"])</script>
387</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.