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1<title>Malewicz Method</title><meta property="og:title" content="Malewicz Method"/><meta property="og:url" content="https://malewiczmethod.com"/><meta property="og:type" content="website"/><meta property="og:locale" content="en_US"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Malewicz Method"/><meta name="twitter:site" content="@michalmalewicz"/><meta name="twitter:creator" content="@michalmalewicz"/><link rel="preload" as="font" href="/fonts/EuclidCircularB-Regular-WebS2.woff" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="/fonts/EuclidCircularB-Light-WebS2.woff" type="font/woff2" crossorigin="anonymous"/><title>This website cost over $12 Million. Was it worth it?</title><meta name="description" content="Does it convert great? Let’s make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. […]"/><meta name="robots" content="index, follow"/><meta name="googlebot" content="index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1"/><link rel="canonical" href="https://www.reactable.ai/posts/this-website-cost-over-12-million-was-it-worth-it"/><meta property="og:title" content="This website cost over $12 Million. Was it worth it?"/><meta property="og:description" content="Does it convert great? Let’s make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. […]"/><meta property="og:url" content="https://www.reactable.ai/posts/this-website-cost-over-12-million-was-it-worth-it"/><meta property="og:image" content="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg?title=This+website+cost+over+%2412%C2%A0Million.+Was+it+worth+it%3F&amp;description=Does+it+convert%C2%A0great%3F+Let%E2%80%99s+make+it+clear+right+from+the+start.+They+bought+the+icon_dot_com+domain+name+for+%2412+Million.+%5B%E2%80%A6%5D"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="This website cost over $12 Million. Was it worth it?"/><meta property="og:type" content="article"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="This website cost over $12 Million. Was it worth it?"/><meta name="twitter:description" content="Does it convert great? Let’s make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. […]"/><meta name="twitter:image" content="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg?title=This+website+cost+over+%2412%C2%A0Million.+Was+it+worth+it%3F&amp;description=Does+it+convert%C2%A0great%3F+Let%E2%80%99s+make+it+clear+right+from+the+start.+They+bought+the+icon_dot_com+domain+name+for+%2412+Million.+%5B%E2%80%A6%5D"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><link rel="icon" href="https://www.reactable.ai/[email protected]"/>
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1</head><body class="min-h-screen"><div class="text-white "><section class="py-8 md:py-12"><div class="max-w-5xl mx-auto p-6 sm:p-8"><div class="font-serif [&amp;_h1]:text-[32px] [&amp;_h1]:font-medium [&amp;_h1]:tracking-tight [&amp;_h2]:text-[28px] [&amp;_h2]:font-medium [&amp;_h2]:tracking-tight [&amp;_h3]:text-2xl [&amp;_h3]:font-medium [&amp;_h3]:tracking-tight [&amp;_h4]:text-xl [&amp;_h4]:font-medium [&amp;_h4]:tracking-tight [&amp;_h5]:text-lg [&amp;_h5]:font-medium [&amp;_h5]:tracking-tight [&amp;_h6]:text-lg [&amp;_h6]:font-medium [&amp;_h6]:tracking-tight [&amp;_p]:text-xl [&amp;_p]:leading-7 [&amp;_p]:mb-4 text-white [&amp;_strong]:font-semibold [&amp;_em]:italic [&amp;_del]:line-through [&amp;_small]:text-sm [&amp;_small]:font-medium [&amp;_small]:leading-none [&amp;_sub]:text-sm [&amp;_sup]:text-sm [&amp;_a]:underline [&amp;_a]:underline-offset-4 [&amp;_a]:decoration-primary/50 [&amp;_a]:transition-colors hover:[&amp;_a]:decoration-primary [&amp;_ul]:pl-0 [&amp;_ul]:list-none [&amp;_ul]:space-y-2 [&amp;_ul_li]:relative [&amp;_ul_li]:pl-6 [&amp;_ul_li]:before:absolute [&amp;_ul_li]:before:left-1 [&amp;_ul_li]:before:top-[0.6875em] [&amp;_ul_li]:before:h-1.5 [&amp;_ul_li]:before:w-1.5 [&amp;_ul_li]:before:rounded-full [&amp;
1_ul_li]:before:bg-foreground/80 [&amp;_ol]:list-decimal [&amp;_ol]:pl-6 [&amp;_ol]:space-y-2 [&amp;_ol_ol]:list-[lower-alpha] [&amp;_ol_ol]:pl-6 [&amp;_ol_ol_ol]:list-[lower-roman] [&amp;_ol_ol_ol]:pl-6 [&amp;_li]:pl-2 [&amp;_ol&gt;li]:marker:text-foreground/80 [&amp;_li_ul]:mt-2 [&amp;_li_ol]:mt-2 [&amp;_li_ul]:mb-0 [&amp;_li_ol]:mb-0 [&amp;_ul_ul_li]:before:bg-foreground/60 [&amp;_ul_ul_ul_li]:before:bg-foreground/40 [&amp;_li]:has([type=checkbox]):pl-8 [&amp;_li]:has([type=checkbox]):list-none [&amp;_li_input[type=checkbox]]:absolute [&amp;_li_input[type=checkbox]]:left-0 [&amp;_li_input[type=checkbox]]:top-1 [&amp;_li_input[type=checkbox]]:mt-0.5 [&amp;_ol_ul]:pl-6 [&amp;_ul_ol]:pl-6 [&amp;_code]:relative [&amp;_code]:rounded [&amp;_code]:bg-muted/50 [&amp;_code]:px-[0.3rem] [&amp;_code]:py-[0.2rem] [&amp;_code]:font-mono [&amp;_code]:text-sm [&amp;_code]:font-medium [&amp;_pre]:overflow-x-auto [&amp;_pre]:rounded-lg [&amp;_pre]:border [&amp;_pre]:bg-muted/50 [&amp;_pre]:p-4 [&amp;_pre]:my-4 [&amp;_pre_code]:bg-transparent [&amp;_pre_code]:p-0 [&amp;_pre_code]:text-sm [&amp;_pre_code]:block [&amp;_pre_code]:w-full [&amp;_table]:w-full [&amp;_table]:my-4 [&amp;_table]:overflow-x-auto [&amp;_table]:rounded-lg [&amp;_table]:border [&amp;_thead]:bg-muted/50 [&amp;_tr]:border-b [&amp;_tr]:last:border-0 [&amp;_th]:border-r [&amp;_th]:px-4 [&amp;_th]:py-2 [&amp;_th]:text-left [&amp;_th]:font-semibold [&amp;_th]:last:border-0 [&amp;_td]:border-r [&amp;_td]:px-4 [&amp;_td]:py-2 [&amp;_td]:last:border-0 [&amp;_img]:rounded-lg [&amp;_img]:my-4 [&amp;_img]:max-w-full [&amp;_img]:h-auto [&amp;_video]:rounded-lg [&amp;_video]:border [&amp;_video]:my-4 [&amp;_figure]:my-4 [&amp;_figure_img]:my-0 [&amp;_figure_figcaption]:text-sm [&amp;_figure_figcaption]:mt-2 [&amp;_figure_figcaption]:text-muted-foreground [&amp;_blockquote]:border-l-4 [&amp;_blockquote]:border-primary/20 [&amp;_blockquote]:pl-4 [&amp;_blockquote]:py-1 [&amp;_blockquote]:my-4 [&amp;_blockquote]:text-muted-foreground [&amp;_blockquote_blockquote]:mt-4 [&amp;_hr]:my-8 [&amp;_hr]:border-t-2 [&amp;_hr]:border-muted [&amp;_abbr]:cursor-help [&amp;_abbr]:underline [&amp;_abbr]:underline-solid [&amp;_abbr]:underline-offset-4 [&amp;_details]:rounded-lg [&amp;_details]:border [&amp;_details]:px-4 [&amp;_details]:py-2 [&amp;_details]:my-4 [&amp;_summary]:cursor-pointer [&amp;_summary]:font-semibold [&amp;_kbd]:rounded-md [&amp;_kbd]:border [&amp;_kbd]:bg-muted/50 [&amp;_kbd]:px-1.5 [&amp;_kbd]:py-0.5 [&amp;_kbd]:text-sm [&amp;_kbd]:font-mono [&amp;_mark]:bg-primary/10 [&amp;_mark]:px-1 [&amp;_::selection]:bg-primary/10 [&amp;_.footnotes]:mt-8 [&amp;_.footnotes]:pt-4 [&amp;_.footnotes]:border-t [&amp;_.footnotes_ol]:list-decimal [&amp;_.footnotes_ol]:ml-6 [&amp;_.footnote-ref]:text-xs [&amp;_.footnote-ref]:align-super [&amp;_.footnote-ref]:ml-0.5 [&amp;_.footnote-backref]:no-underline hover:[&amp;_.footnote-backref]:underline [&amp;&gt;*+*]:mt-6"><div class="flex justify-between items-center gap-4 text-sm mb-4 max-w-xl mx-auto mt-10"><span class="mx-auto text-sm">May 5, 2025</span></div><h1 class="text-center max-w-xl mx-auto"><span data-br=":R2btttb:" data-brr="1" style="display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance"><span>This website cost over $12 Million. Was it worth it?</span></span>
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1</h1><div class="h-96 my-12 md:h-[500px] overflow-hidden flex items-center justify-center rounded-lg bg-transparent"><img class="w-full h-full object-cover" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/12Musd.jpg" alt="This website cost over $12 Million. Was it worth it?"/></div></div><article class="font-serif [&amp;_h1]:text-[32px] [&amp;_h1]:font-medium [&amp;_h1]:tracking-tight [&amp;_h2]:text-[28px] [&amp;_h2]:font-medium [&amp;_h2]:tracking-tight [&amp;_h3]:text-2xl [&amp;_h3]:font-medium [&amp;_h3]:tracking-tight [&amp;_h4]:text-xl [&amp;_h4]:font-medium [&amp;_h4]:tracking-tight [&amp;_h5]:text-lg [&amp;_h5]:font-medium [&amp;_h5]:tracking-tight [&amp;_h6]:text-lg [&amp;_h6]:font-medium [&amp;_h6]:tracking-tight [&amp;_p]:text-xl [&amp;_p]:leading-7 [&amp;_p]:mb-4 text-white [&amp;_strong]:font-semibold [&amp;_em]:italic [&amp;_del]:line-through [&amp;_small]:text-sm [&amp;_small]:font-medium [&amp;_small]:leading-none [&amp;_sub]:text-sm [&amp;_sup]:text-sm [&amp;_a]:underline [&amp;_a]:underline-offset-4 [&amp;_a]:decoration-primary/50 [&amp;_a]:transition-colors hover:[&amp;_a]:decoration-primary [&amp;_ul]:pl-0 [&amp;_ul]:list-none [&amp;_ul]:space-y-2 [&amp;_ul_li]:relative [&amp;_ul_li]:pl-6 [&amp;_ul_li]:before:absolute [&amp;_ul_li]:before:left-1 [&amp;_ul_li]:before:top-[0.6875em] [&amp;_ul_li]:before:h-1.5 [&amp;_ul_li]:before:w-1.5 [&amp;_ul_li]:before:rounded-full [&amp;
1_ul_li]:before:bg-foreground/80 [&amp;_ol]:list-decimal [&amp;_ol]:pl-6 [&amp;_ol]:space-y-2 [&amp;_ol_ol]:list-[lower-alpha] [&amp;_ol_ol]:pl-6 [&amp;_ol_ol_ol]:list-[lower-roman] [&amp;_ol_ol_ol]:pl-6 [&amp;_li]:pl-2 [&amp;_ol&gt;li]:marker:text-foreground/80 [&amp;_li_ul]:mt-2 [&amp;_li_ol]:mt-2 [&amp;_li_ul]:mb-0 [&amp;_li_ol]:mb-0 [&amp;_ul_ul_li]:before:bg-foreground/60 [&amp;_ul_ul_ul_li]:before:bg-foreground/40 [&amp;_li]:has([type=checkbox]):pl-8 [&amp;_li]:has([type=checkbox]):list-none [&amp;_li_input[type=checkbox]]:absolute [&amp;_li_input[type=checkbox]]:left-0 [&amp;_li_input[type=checkbox]]:top-1 [&amp;_li_input[type=checkbox]]:mt-0.5 [&amp;_ol_ul]:pl-6 [&amp;_ul_ol]:pl-6 [&amp;_code]:relative [&amp;_code]:rounded [&amp;_code]:bg-muted/50 [&amp;_code]:px-[0.3rem] [&amp;_code]:py-[0.2rem] [&amp;_code]:font-mono [&amp;_code]:text-sm [&amp;_code]:font-medium [&amp;_pre]:overflow-x-auto [&amp;_pre]:rounded-lg [&amp;_pre]:border [&amp;_pre]:bg-muted/50 [&amp;_pre]:p-4 [&amp;_pre]:my-4 [&amp;_pre_code]:bg-transparent [&amp;_pre_code]:p-0 [&amp;_pre_code]:text-sm [&amp;_pre_code]:block [&amp;_pre_code]:w-full [&amp;_table]:w-full [&amp;_table]:my-4 [&amp;_table]:overflow-x-auto [&amp;_table]:rounded-lg [&amp;_table]:border [&amp;_thead]:bg-muted/50 [&amp;_tr]:border-b [&amp;_tr]:last:border-0 [&amp;_th]:border-r [&amp;_th]:px-4 [&amp;_th]:py-2 [&amp;_th]:text-left [&amp;_th]:font-semibold [&amp;_th]:last:border-0 [&amp;_td]:border-r [&amp;_td]:px-4 [&amp;_td]:py-2 [&amp;_td]:last:border-0 [&amp;_img]:rounded-lg [&amp;_img]:my-4 [&amp;_img]:max-w-full [&amp;_img]:h-auto [&amp;_video]:rounded-lg [&amp;_video]:border [&amp;_video]:my-4 [&amp;_figure]:my-4 [&amp;_figure_img]:my-0 [&amp;_figure_figcaption]:text-sm [&amp;_figure_figcaption]:mt-2 [&amp;_figure_figcaption]:text-muted-foreground [&amp;_blockquote]:border-l-4 [&amp;_blockquote]:border-primary/20 [&amp;_blockquote]:pl-4 [&amp;_blockquote]:py-1 [&amp;_blockquote]:my-4 [&amp;_blockquote]:text-muted-foreground [&amp;_blockquote_blockquote]:mt-4 [&amp;_hr]:my-8 [&amp;_hr]:border-t-2 [&amp;_hr]:border-muted [&amp;_abbr]:cursor-help [&amp;_abbr]:underline [&amp;_abbr]:underline-solid [&amp;_abbr]:underline-offset-4 [&amp;_details]:rounded-lg [&amp;_details]:border [&amp;_details]:px-4 [&amp;_details]:py-2 [&amp;_details]:my-4 [&amp;_summary]:cursor-pointer [&amp;_summary]:font-semibold [&amp;_kbd]:rounded-md [&amp;_kbd]:border [&amp;_kbd]:bg-muted/50 [&amp;_kbd]:px-1.5 [&amp;_kbd]:py-0.5 [&amp;_kbd]:text-sm [&amp;_kbd]:font-mono [&amp;_mark]:bg-primary/10 [&amp;_mark]:px-1 [&amp;_::selection]:bg-primary/10 [&amp;_.footnotes]:mt-8 [&amp;_.footnotes]:pt-4 [&amp;_.footnotes]:border-t [&amp;_.footnotes_ol]:list-decimal [&amp;_.footnotes_ol]:ml-6 [&amp;_.footnote-ref]:text-xs [&amp;_.footnote-ref]:align-super [&amp;_.footnote-ref]:ml-0.5 [&amp;_.footnote-backref]:no-underline hover:[&amp;_.footnote-backref]:underline [&amp;_h1]:mt-8 [&amp;_h1]:mb-4 [&amp;_h2]:mt-8 [&amp;_h2]:mb-4 [&amp;_h3]:mt-6 [&amp;_h3]:mb-3 [&amp;_h4]:mt-6 [&amp;_h4]:mb-3 [&amp;_h5]:mt-4 [&amp;_h5]:mb-2 [&amp;_h6]:mt-4 [&amp;_h6]:mb-2 [&amp;&gt;*+*]:mt-6 max-w-2xl mx-auto">
2<p><strong>Does it convert&nbsp;great?</strong></p>
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6<p>Let’s make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. The website likely cost a fraction of that.&nbsp;</p>
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10<p>But Icon is causing controversy not only because of reckless overspending, but also some of their design choices. Does this even convert?&nbsp;</p>
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14<p>They don’t share a lot of real data on conversion, but the website apparently did change a couple of times already.&nbsp;</p>
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18<p>There is more controversy with that site however. It’s not just the <a href="https://malewiczmethod.com/posts/landing-page-blueprint-wires-destroy-conversions-improve-yours-now" title="design choices">design choices</a>, as there’s some deceptive tricks that are supposed to manipulate your psychology.&nbsp;</p>
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22<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
23<p>Are they ethical? I leave it for you to&nbsp;decide.&nbsp;</p>
24</blockquote>
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28<p>Designers are also (rightfully) asking the question now: does this condensed (asian style) design even work in the western world? </p>
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32<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif" alt="asian website examples" class="wp-image-486" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-300x169.gif 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-768x432.gif 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">This style of heavily condensed design is very popular in&nbsp;Asia</figcaption></figure>
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36<h3 class="wp-block-heading">Let’s break it&nbsp;down</h3>
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40<p>I have my own process of analysing design, based on my past knowledge and experience of the good practices (heuristics).&nbsp;</p>
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44<p>I did notice some interesting and some scary patterns here that I think are worth talking about. Most designers seem to have missed them.</p>
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48<h4 class="wp-block-heading">How we see&nbsp;it?</h4>
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52<p>I simulated a heatmap of where the eye would focus and in what order. These things aren’t actually that difficult to guess after seeing hundreds of real ones for years. It’s all repeating patterns.&nbsp;</p>
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56<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg" alt="heatmaps example" class="wp-image-487" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-
56768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-2048x1152.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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60<p>Here we first look at the large and very short headline (1). Then instantly towards the face (2). Then to the ad that’s the most colorful and visually heavy (3), followed by one that matches the website stylistically (4) and only then our gaze goes to the CTA (5).</p>
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64<p>The face however catches our attention the most, and the gaze seems to go back to it between all other steps.&nbsp;</p>
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68<h4 class="wp-block-heading">Segmentation</h4>
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72<p>Let’s start by dividing the hero into logical segments. Since it’s a pretty condensed hero section, there’s more of those than usual. And they are:&nbsp;</p>
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76<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg" alt="the sections on the website breakdown" class="wp-image-488" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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80<p>Of course we have a traditional “what” section, explaining what the product is and clearing some early doubts, followed by CTA buttons.&nbsp;</p>
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84<p>We do have a key visual showing examples on the right side, which makes sense since it’s something clients definitely want to see right away.</p>
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88<p>Then we have two types of social proof, and an interesting section between them. I called it “overwhelm with data” because it is also supposed to convince you to pay, but through information overload. We’ll go in-depth on those sections a little later.</p>
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92<p>What’s interesting is that the $12M domain name is highlighted in two separate spots on the landing page, supposedly to give it extra credibility.&nbsp;</p>
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94
95
96<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg" alt="the main hero section analysis" class="wp-image-489" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
97
98
99
100<h3 class="wp-block-heading">The WHAT&nbsp;section</h3>
101
102
103
104<p>The what section itself is pretty standard. The headline features a typical kicker, headline, two subheadlines and two CTA buttons.&nbsp;</p>
105
106
107
108<p>It starts with a kicker (1) showing early adopter urgency. That kicker doesn’t specify “what” exactly is it for, but uses the standard “only 4 spots left”. However, a few days ago it said the exact same thing, but the end date was the second of May.&nbsp;</p>
109
110
111
112<p>Now on May 5th it still says 4 spots are left, but now the data is the 9th of May. No idea if this moves automatically, through a script, or someone changed it manually. Apparently however those 4 spots weren’t filled this week and they still remain.&nbsp;</p>
113
114
115
116<p>This is a classic example of the “fear of missing out” dark pattern that booking sites use a lot as well. You’ve probably seen this around a lot.</p>
117
118
119
120<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="486" height="637" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg" alt="the fomo dark pattern" class="wp-image-490" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg 486w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern-229x300.jpg 229w" sizes="auto, (max-width: 486px) 100v
120w, 486px" /></figure>
121
122
123
124<p>It’s supposed to convince you to click through a sense of urgency. I believe it&#8217;s likely, that there’s way more spots left and the date will be changed indefinitely to give you that constant fear of missing out.&nbsp;</p>
125
126
127
128<p>Like a special promo that’s always ending soon.&nbsp;</p>
129
130
131
132<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg" alt="the key visual analysis" class="wp-image-491" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
133
134
135
136<h3 class="wp-block-heading">Key visual</h3>
137
138
139
140<p>The key visual here is actually pretty genius. I really like it!&nbsp;</p>
141
142
143
144<p>The main hero of the visual is an attractive woman (1), but the photo is captured mid-frame. Like it’s a part of an actual reel/video. The subtitles make it feel even more real.&nbsp;</p>
145
146
147
148<p>If this was a posed, smiling photo, that superficial feeling would make it unrealistic and way less convincing. It also says the person in the photo has 2.4 Million (2) followers. Chances of this being made up are very high, as it’s just an example.&nbsp;</p>
149
150
151
152<h4 class="wp-block-heading"><strong>Subconscious impact</strong></h4>
153
154
155
156<p>But things like that make a subconscious impact on us. We naturally think that successful social influencers are using the tool and we want to be just like them. I want 2.4 million followers as well!&nbsp;</p>
157
158
159
160<p>The simplified stories UI (3) is there to connect better to what it is, but it’s shorter, bigger and easier to understand than the real (smaller UI) would be. All for you to process the information faster.&nbsp;</p>
161
162
163
164<p>Having the video ad out of the way, we have two regular, graphic designs next to it. The first one (4) is a big splash of color that instantly catches attention right after the woman’s face.&nbsp;</p>
165
166
167
168<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
169<p>I call it a “regular people”&nbsp;ad.&nbsp;</p>
170</blockquote>
171
172
173
174<p>This is what most non-designers expect an ad to look like. It’s generic but in that good, expected way. It’s something you’d probably see when you typed “ad” into a search engine.&nbsp;</p>
175
176
177
178<p>To balance it out we also have an ad (5) that’s more minimal, “designer” in nature. It uses a similar color palette to the website itself, so it blends in a bit better and doesn’t make the top section too heavy.&nbsp;</p>
179
180
181
182<p>It’s a perfect blend of photo, heavy visual and minimal that also shows the diversity of outcomes the platform can generate.&nbsp;</p>
183
184
185
186<p>On top of that, there’s a stronger shadow (6) under the whole key visual section. It brings the whole segment more towards the perceived “front” of our eyes. And things closer to us (even when simulated) catch our attention.&nbsp;</p>
187
188
189
190<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg" alt="the social proof section" class="wp-image-492" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
191
192
193
194<h3 class="wp-block-heading">Social proof</h3>
195
196
197
198<p>The social proof secton has all the bells and whistles we expect. Of course there are logos of brands using it. This is typical.</p>
199
200
201
202<p>It also has a star rating (1), and because it’s condensed we quickly jump to the next item without giving it much thought.</p>
203
204
205
206<h4 class="wp-block-heading">But we&nbsp;should.</h4>
207
208
209
210<p>Who voted for it to be 5 stars? Where did they vote? Can we see how many people voted? No. It’s all an arbitrary metric, that normally would raise suspicion but we have so much stuff here we quickly process it and move on.&nbsp;</p>
211
212
213
214<p>Internal validation (where the users vote for something on the platform itself) is the least trustworthy. Of course most businesses won’t post negative opinions on their own site. It will be curated.&nbsp;</p>
215
216
217
218<p>External validation (like app store rating) are a lot more realistic, so when making your own website focus on those instead.&nbsp;</p>
219
220
221
222<p>Then it uses numbers (2) to show they have users and that those users care (3) through social media engagement. This is a good idea for any business that actually have users — show the numbers. The problem with the user number is the same though. It’s unverifiable. You don’t know if it’s real.&nbsp;</p>
223
224
225
226<p>With social media engagement it is easier to check, but we’ll get back to this in a minute, as it’s quite interesting.&nbsp;</p>
227
228
229
230<p>Then it says they’re funded in 2025 (4) which makes it a “hot startup”. Normally companies wouldn’t brag about not having market experience, but in the AI world this is a part of the fomo tactic.&nbsp;</p>
231
232
233
234<p>This is so new, you probably haven’t heard about it yet!&nbsp;</p>
235
236
237
238<p>And then it says how much the domain cost right in the social proof (5) and then adds a section below. This is to show the company is serious. Well funded. Not messing around! Commited to a vision and believing in it.&nbsp;</p>
239
240
241
242<p>Was the marketing power of the domain worth $12M? We’ll have to wait and see.&nbsp;</p>
243
244
245
246<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg" alt="the middle overwhelming section" class="wp-image-493" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
247
248
249
250<h3 class="wp-block-heading">Overwhelm with&nbsp;data</h3>
251
252
253
254<p>This website would be pretty standard if not for this section. Without it, and with a little more whitespace it would look like any other website.&nbsp;</p>
255
256
257
258<p>And it’s likely I wouldn’t be reviewing it at all. The images on top of each section are there to create chaos. Visual clutter. To make you not want to process ALL of it, but instead look for some visual hooks and move on.</p>
259
260
261
262<p>The section is kind of like an “about us”, but it’s using a lot of external “validation by proxy” to achieve that.&nbsp;</p>
263
264
265
266<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
267<p>Validation by proxy means you’re using other people’s success to boost your&nbsp;brand</p>
268</blockquote>
269
270
271
272<p>It talks about the founder trough monetary success. That’s good, as it’s at least direct and not proxy.&nbsp;</p>
273
274
275
276<p>But then talks about big investors (Peter Thiel, OpenAI) and previous job experience of the team.&nbsp;</p>
277
278
279
280<p>Now, it doesn’t say what roles at Nvidia, Tesla they had. But we subconsciously associate big brands with quality and assume it’s the same here.&nbsp;</p>
281
282
283
284<p>Then it uses recall from the key visual, by showing the same ad creatives again. Our brain really likes recall.&nbsp;</p>
285
286
287
288<p>The next section is all about showing social media activity to make it even more realistic.&nbsp;</p>
289
290
291
292<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg" alt="views vs reality" class="wp-image-494" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
293
294
295
296<h3 class="wp-block-heading">But is&nbsp;it?</h3>
297
298
299
300<p>When you look at some of the videos, you notice 528K+ views next to the button. But then you go and see the video itself and it only has 53K views.</p>
301
302
303
304<p>That’s because they’re showing a combined number of views of all videos, but this is not what the user is thinking seeing the number.</p>
305
306
307
308<p>It’s a small oversimplification that is there to trick you into thinking all their videos are pushing big numbers.&nbsp;</p>
309
310
311
312<p>Most people won’t check.</p>
313
314
315
316<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg" alt="Data table with lots of information" class="wp-image-495" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
317
318
319
320<h3 class="wp-block-heading">Overwhelm with data&nbsp;again?</h3>
321
322
323
324<p>The no one else comes close claim is there to prime you into reading the table below in a certain way.&nbsp;</p>
325
326
327
328<p>
328It uses popular brand names, as it’s likely you’re already using one of them and seeing that name there will have you pause and try to compare it.&nbsp;</p>
329
330
331
332<p>But the table itself is super long and complex on purpose. You’re not really supposed to read it. You’re supposed to scan it and just see all the checks in the first column.&nbsp;</p>
333
334
335
336<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
337<p>But to me it falls apart in the last four&nbsp;items.&nbsp;</p>
338</blockquote>
339
340
341
342<p>Tier 1 investors and tier 1 engineering team may be true, but showing that only OpenAI checks those boxes is another comparison by proxy. We assume they’re all as great as openAI, which may or may not be the case.&nbsp;</p>
343
344
345
346<p>However bragging about a 7-day work week may please investors and show commitment, but it’s definitely not a good workplace. Overworking and burnout are not things to brag about and people do need that free time.</p>
347
348
349
350<p>Also saying founded in 2025 and then showing all other brands as NOT founded in 2025 is odd, isn&#8217;t it? Is it a bad thing they were founded before and already have market experience?&nbsp;</p>
351
352
353
354<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="607" src="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg" alt="Icon website analysis" class="wp-image-496" srcset="https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-300x178.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-768x455.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1536x910.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks.jpg 1574w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
355
356
357
358<h3 class="wp-block-heading">Tricks</h3>
359
360
361
362<p>I have mixed feelings about this website. On one hand, it goes bold and tries something different.&nbsp;</p>
363
364
365
366<p>On the other, it manipulates the user in slightly too many places. We can say that all landing pages do some sort of harmless deception, and that’s also true.&nbsp;</p>
367
368
369
370<p>But I’ll let you judge for yourself if this is still fine, or is it crossing the line.</p>
371
372
373
374<p>What do you think?&nbsp;</p>
375
376
377
378<hr class="wp-block-separator has-alpha-channel-opacity"/>
379
380
381
382<p>Learn Conversion rate optimization with me at&nbsp;<a href="https://malewiczmethod.com/" rel="noreferrer noopener" target="_blank">malewiczmethod.com</a>&nbsp;or get my newest AI course before the price goes up&nbsp;<a href="https://hype4academy.gumroad.com/l/ai2025" rel="noreferrer noopener" target="_blank">Designer+AI 2025</a></p>
383
384
385
386<p></p>
387</article></div></section></div>
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387<script>self.__next_f.push([1,"f:T55a8,"])</script>
387<script>self.__next_f.push([1,"\n\u003cp\u003e\u003cstrong\u003eDoes it convert\u0026nbsp;great?\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eLet’s make it clear right from the start. They bought the icon_dot_com domain name for $12 Million. The website likely cost a fraction of that.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut Icon is causing controversy not only because of reckless overspending, but also some of their design choices. Does this even convert?\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThey don’t share a lot of real data on conversion, but the website apparently did change a couple of times already.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThere is more controversy with that site however. It’s not just the \u003ca href=\"https://malewiczmethod.com/posts/landing-page-blueprint-wires-destroy-conversions-improve-yours-now\" title=\"design choices\"\u003edesign choices\u003c/a\u003e, as there’s some deceptive tricks that are supposed to manipulate your psychology.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eAre they ethical? I leave it for you to\u0026nbsp;decide.\u0026nbsp;\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eDesigners are also (rightfully) asking the question now: does this condensed (asian style) design even work in the western world? \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif\" alt=\"asian website examples\" class=\"wp-image-486\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-1024x576.gif 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-300x169.gif 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/asian-website-examples-768x432.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eThis style of heavily condensed design is very popular in\u0026nbsp;Asia\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eLet’s break it\u0026nbsp;down\u003c/h3\u003e\n\n\n\n\u003cp\u003eI have my own process of analysing design, based on my past knowledge and experience of the good practices (heuristics).\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eI did notice some interesting and some scary patterns here that I think are worth talking about. Most designers seem to have missed them.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003eHow we see\u0026nbsp;it?\u003c/h4\u003e\n\n\n\n\u003cp\u003eI simulated a heatmap of where the eye would focus and in what order. These things aren’t actually that difficult to guess after seeing hundreds of real ones for years. It’s all repeating patterns.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg\" alt=\"heatmaps example\" class=\"wp-image-487\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/heatmaps-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eHere we first look at the large and very short headline (1). Then instantly towards the face (2). Then to the ad that’s the most colorful and visually heavy (3), followed by one that matches the website stylistically (4) and only then our gaze goes to the CTA (5).\u003c/p\u003e\n\n\n\n\u003cp\u003eThe face however catches our attention the most, and the gaze seems to go back to it between all other steps.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003eSegmentation\u003c/h4\u003e\n\n\n\n\u003cp\u003eLet’s start by dividing the hero into logical segments. Since it’s a pretty condensed hero section, there’s more of those than usual. And they are:\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg\" alt=\"the sections on the website breakdown\" 
387class=\"wp-image-488\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/sections.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eOf course we have a traditional “what” section, explaining what the product is and clearing some early doubts, followed by CTA buttons.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWe do have a key visual showing examples on the right side, which makes sense since it’s something clients definitely want to see right away.\u003c/p\u003e\n\n\n\n\u003cp\u003eThen we have two types of social proof, and an interesting section between them. I called it “overwhelm with data” because it is also supposed to convince you to pay, but through information overload. We’ll go in-depth on those sections a little later.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhat’s interesting is that the $12M domain name is highlighted in two separate spots on the landing page, supposedly to give it extra credibility.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg\" alt=\"the main hero section analysis\" class=\"wp-image-489\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/what-section.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eThe WHAT\u0026nbsp;section\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe what section itself is pretty standard. The headline features a typical kicker, headline, two subheadlines and two CTA buttons.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt starts with a kicker (1) showing early adopter urgency. That kicker doesn’t specify “what” exactly is it for, but uses the standard “only 4 spots left”. However, a few days ago it said the exact same thing, but the end date was the second of May.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eNow on May 5th it still says 4 spots are left, but now the data is the 9th of May. No idea if this moves automatically, through a script, or someone changed it manually. Apparently however those 4 spots weren’t filled this week and they still remain.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis is a classic example of the “fear of missing out” dark pattern that booking sites use a lot as well. You’ve probably seen this around a lot.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"637\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg\" alt=\"the fomo dark pattern\" class=\"wp-image-490\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern.jpg 486w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/fomo-dark-pattern-229x300.jpg 229w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIt’s supposed to convince you to click through a sense of urgency. I believe it\u0026#8217;s likely, that there’s way more spots left and the date will be changed indefinitely to give you that c
387onstant fear of missing out.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eLike a special promo that’s always ending soon.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg\" alt=\"the key visual analysis\" class=\"wp-image-491\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/key_visual.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eKey visual\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe key visual here is actually pretty genius. I really like it!\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe main hero of the visual is an attractive woman (1), but the photo is captured mid-frame. Like it’s a part of an actual reel/video. The subtitles make it feel even more real.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf this was a posed, smiling photo, that superficial feeling would make it unrealistic and way less convincing. It also says the person in the photo has 2.4 Million (2) followers. Chances of this being made up are very high, as it’s just an example.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003e\u003cstrong\u003eSubconscious impact\u003c/strong\u003e\u003c/h4\u003e\n\n\n\n\u003cp\u003eBut things like that make a subconscious impact on us. We naturally think that successful social influencers are using the tool and we want to be just like them. I want 2.4 million followers as well!\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe simplified stories UI (3) is there to connect better to what it is, but it’s shorter, bigger and easier to understand than the real (smaller UI) would be. All for you to process the information faster.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHaving the video ad out of the way, we have two regular, graphic designs next to it. The first one (4) is a big splash of color that instantly catches attention right after the woman’s face.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eI call it a “regular people”\u0026nbsp;ad.\u0026nbsp;\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eThis is what most non-designers expect an ad to look like. It’s generic but in that good, expected way. It’s something you’d probably see when you typed “ad” into a search engine.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTo balance it out we also have an ad (5) that’s more minimal, “designer” in nature. It uses a similar color palette to the website itself, so it blends in a bit better and doesn’t make the top section too heavy.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt’s a perfect blend of photo, heavy visual and minimal that also shows the diversity of outcomes the platform can generate.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eOn top of that, there’s a stronger shadow (6) under the whole key visual section. It brings the whole segment more towards the perceived “front” of our eyes. And things closer to us (even when simulated) catch our attention.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg\" alt=\"the social proof section\" class=\"wp-image-492\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/social-proof_1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eSocial proof\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe social proof secton has all the bells and whistles we expect. Of course there are logos of brands using it. This is typical.\u003c/p\u003e\n\n\n\n\u003cp\u003eIt also has a star rating (1), and because it’s condensed we quickly jump to the next item without giving it much thought.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading\"\u003eBut we\u0026nbsp;should.\u003c/h4\u003e\n\n\n\n\u003cp\u003eWho voted for it to be 5 stars? Where did they vote? Can we see how many people voted? No. It’s all an arbitrary metric, that normally would raise suspicion but we have so much stuff here we quickly process it and move on.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eInternal validation (where the users vote for something on the platform itself) is the least trustworthy. Of course most businesses won’t post negative opinions on their own site. It will be curated.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eExternal validation (like app store rating) are a lot more realistic, so when making your own website focus on those instead.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen it uses numbers (2) to show they have users and that those users care (3) through social media engagement. This is a good idea for any business that actually have users — show the numbers. The problem with the user number is the same though. It’s unverifiable. You don’t know if it’s real.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWith social media engagement it is easier to check, but we’ll get back to this in a minute, as it’s quite interesting.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen it says they’re funded in 2025 (4) which makes it a “hot startup”. Normally companies wouldn’t brag about not having market experience, but in the AI world this is a part of the fomo tactic.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis is so new, you probably haven’t heard about it yet!\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd then it says how much the domain cost right in the social proof (5) and then adds a section below. This is to show the company is serious. Well funded. Not messing around! Commited to a vision and believing in it.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWas the marketing power of the domain worth $12M? We’ll have to wait and see.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg\" alt=\"the middle overwhelming section\" class=\"wp-image-493\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/second-line.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eOverwhelm with\u0026nbsp;data\u003c/h3\u003e\n\n\n\n\u003cp\u003eThis website would be pretty standard if not for this section. Without it, and with a little more whitespace it would look like any other website.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd it’s likely I wouldn’t be reviewing it at all. The images on top of each section are there to create chaos. Visual clutter. To make you not want to process ALL of it, but instead look for some visual hooks and move on.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe section is kind of like an “about us”, but it’s using a lot of external “validation by proxy” to achieve that.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eValidation by proxy means you’re using other people’s success to boost your\u0026nbsp;brand\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eIt talks about the founder trough monetary success. That’s good, as it’s at least direct and not proxy.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut then talks about big investors (Peter Thiel, OpenAI) and previous job experience of the team.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eNow, it doesn’t say what roles at Nvidia, Tesla they had. But we subconsciously associate big brands with quality and assume it’s the same here.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen it uses recall from the key visual, by showing the same ad creatives again. Our brain really likes recall.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe next section is all about showing social media activity to make it even more realistic.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg\" alt=\"views vs reality\" class=\"wp-image-494\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/views.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eBut is\u0026nbsp;it?\u003c/h3\u003e\n\n\n\n\u003cp\u003eWhen you look at some of the videos, you notice 528K+ views next to the button. But then you go and see the video itself and it only has 53K views.\u003c/p\u003e\n\n\n\n\u003cp\u003eThat’s because they’re showing a combined number of views of all videos, but this is not what the user is thinking seeing the number.\u003c/p\u003e\n\n\n\n\u003cp\u003eIt’s a small oversimplification that is there to trick you into thinking all their videos are pushing big numbers.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eMost people won’t check.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg\" alt=\"Data table with lots of information\" class=\"wp-image-495\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1024x576.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-300x169.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-768x432.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table-1536x864.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/data-table.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eOverwhelm with data\u0026nbsp;again?\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe no one else comes close claim is there to prime you into reading the table below in a certain way.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt uses popular brand names, as it’s likely 
387you’re already using one of them and seeing that name there will have you pause and try to compare it.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut the table itself is super long and complex on purpose. You’re not really supposed to read it. You’re supposed to scan it and just see all the checks in the first column.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\n\u003cp\u003eBut to me it falls apart in the last four\u0026nbsp;items.\u0026nbsp;\u003c/p\u003e\n\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eTier 1 investors and tier 1 engineering team may be true, but showing that only OpenAI checks those boxes is another comparison by proxy. We assume they’re all as great as openAI, which may or may not be the case.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHowever bragging about a 7-day work week may please investors and show commitment, but it’s definitely not a good workplace. Overworking and burnout are not things to brag about and people do need that free time.\u003c/p\u003e\n\n\n\n\u003cp\u003eAlso saying founded in 2025 and then showing all other brands as NOT founded in 2025 is odd, isn\u0026#8217;t it? Is it a bad thing they were founded before and already have market experience?\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg\" alt=\"Icon website analysis\" class=\"wp-image-496\" srcset=\"https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1024x607.jpg 1024w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-300x178.jpg 300w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-768x455.jpg 768w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks-1536x910.jpg 1536w, https://peachpuff-ibis-392875.hostingersite.com/wp-content/uploads/2025/05/tricks.jpg 1574w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eTricks\u003c/h3\u003e\n\n\n\n\u003cp\u003eI have mixed feelings about this website. On one hand, it goes bold and tries something different.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eOn the other, it manipulates the user in slightly too many places. We can say that all landing pages do some sort of harmless deception, and that’s also true.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBut I’ll let you judge for yourself if this is still fine, or is it crossing the line.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhat do you think?\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003cp\u003eLearn Conversion rate optimization with me at\u0026nbsp;\u003ca href=\"https://malewiczmethod.com/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003emalewiczmethod.com\u003c/a\u003e\u0026nbsp;or get my newest AI course before the price goes up\u0026nbsp;\u003ca href=\"https://hype4academy.gumroad.com/l/ai2025\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eDesigner+AI 2025\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003c/p\u003e\n"])</script>
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.