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147<a class="cta w-button nav-demo-cta" href="/request-demo" data-discover="true"><span class="nav-demo-label">Request Demo</span></a></div></div></nav><div class="nav__buttons" style="flex-shrink:0;white-space:nowrap;margin-left:auto"><a href="https://app.upside.tech" class="nav-text-link body-xs">Sign In</a><a class="cta w-button nav-demo-cta" href="/request-demo" data-discover="true"><span class="nav-demo-label">Request Demo</span></a></div></div></div></header></div></div><section id="hero" style="position:relative;margin-top:-65px;background:#fafafa;border-bottom:1px solid #eaeeea;overflow:hidden"><div style="max-width:840px;margin:0 auto;padding:148px 40px 84px;text-align:center"><div style="font-size:12px;font-weight:500;letter-spacing:0.14em;text-transform:uppercase;color:#509A79">About</div><h1 style="margin:20px auto 0;font-size:clamp(34px, 6vw, 62px);font-weight:600;letter-spacing:-0.03em;line-height:1.04;color:#1b1f1c;max-width:760px;text-wrap:balance">About Us</h1><p style="font-size:19px;line-height:1.6;color:#5f6563;margin:24px auto 0;max-width:600px;text-wrap:pretty">We&#x27;re a team of data enthusiasts and former operators on a mission to help revenue leaders make better decisions.</p></div></section><div class="container"><div class="content"><section class="text-image-section"><div class="text-image-section__content-wrapper"><div class="badge">Our Story</div><div class="text-image-section__heading-wrapper"><h3 class="heading-m">We built the platform we always wished we had.</h3></div><p class="body-m">We&#x27;re a team of engineers who spent over a decade in B2B sales and marketing, struggling to make sense of the giant mess that is revenue attribution. After building internal tools to tackle the problem at companies like Branch, Outreach, and MuleSoft, we&#x27;re now on a mission to bring lasting clarity to every B2B revenue leader out there.</p></div><img src="/images/upside-founding-team.avif" loading="lazy" alt="" class="text-image-section__image"/></section><section class="text-image-section cc-direction-rtl"><div class="text-image-section__content-wrapper"><div class="badge">Mission</div><div class="text-image-section__heading-wrapper"><h3 class="heading-m">Better attribution. Smarter decisions. Stronger outcomes.</h3></div><p class="body-m">We believe great attribution is the foundation for smarter, faster go-to-market decisions—knowing what to do next to close a deal, where to invest the next dollar, and where to place your next hire. Our mission is to replace noise with clarity, and help every B2B team act with confidence.</p></div><img src="/images/mission-visual.jpg" loading="lazy" alt="" srcSet="/images/mission-visual-p-500.jpg 500w, /images/mission-visual-p-800.jpg 800w, /images/mission-visual-p-1080.jpg 1080w, /images/mission-visual-p-1600.jpg 1600w, /images/mission-visual-p-2000.jpg 2000w, /images/mission-visual.jpg 2136w" sizes="(max-width: 2136px) 100vw, 2136px" class="text-image-section__image"/></section><section id="investors" class="investors"><p class="body-l">Meet our investors</p><div class="investors__list"><a href="https://www.xyz.vc/" target="_blank" rel="noopener noreferrer" class="investors__item w-inline-block"><img src="/images/xyz.svg" loading="lazy" alt="XYZ Ventures" class="investors__image"/></a><a href="https://www.emersoncollective.com/" target="_blank" rel="noopener noreferrer" class="investors__item w-inline-block"><img src="/images/emerson-collective.svg" loading="lazy" alt="Emerson Collective" class="investors__image"/></a><a href="https://www.petersonventures.com/" target="_blank" rel="noopener noreferrer" class="investors__item w-inline-block"><img src="/images/peterson-ventures.svg" loading="lazy" alt="Peterson Ventures" class="investors__image"/></a><a href="https://westboundequity.com/" target="_blank" rel="noopener noreferrer" class="investors__item w-inline-block"><img src="/images/westbound.svg" loading="lazy" alt="Westbound" class="investors__image"/></a></div></section><section id="team" class="section"><div><div class="section-header"><div class="section-header__content"><div class="badge">Founding Team</div><div class="section-header__heading-wrapper"><h2 class="heading-l">Meet our founders.</h2></div></div><div class="section-header__paragraph-wrapper"><p class="body-m">We&#x27;ve scaled to $100M+ ARR and felt every data pain along the way. Now we&#x27;re solving it.</p></div></div></div><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="team-member-card"><img loading="lazy" src="/images/alex-bauer.jpg" alt="Alex Bauer" class="team-member-card__image"/><div class="team-member-card__content"><div class="team-member-card__header"><h3 class="heading-xs">Alex Bauer</h3></div><p class="body-s">Branch early employee + Head of Product</p></div><a href="https://www.linkedin.com/in/alexdbauer" target="_blank" rel="noopener noreferrer" class="team-member-card__social-link w-inline-block"><img loading="lazy" src="/images/linkedin_1.svg" alt="" class="team-member-card__social-link-image"/></a></div></div><div role="listitem" class="w-dyn-item"><div class="team-member-card"><img loading="lazy" src="/images/dan-ahmadi.png" alt="Dan Ahmadi" class="team-member-card__image"/><div class="team-member-card__content"><div class="team-member-card__header"><h3 class="heading-xs">Dan Ahmadi</h3></div><p class="body-s">12+ years in B2B Demand Gen + SDR management</p></div><a href="https://www.linkedin.com/in/dahmadi" target="_blank" rel="noopener noreferrer" class="team-member-card__social-link w-inline-block"><img loading="lazy" src="/images/linkedin_1.svg" alt="" class="team-member-card__social-link-image"/></a></div></div><div role="listitem" class="w-dyn-item"><div class="team-member-card"><img loading="lazy" src="/images/jonas-bauer.png" alt="Jonas Bauer" class="team-member-card__image"/><div class="team-member-card__content"><div class="team-member-card__header"><h3 class="heading-xs">Jonas Bauer</h3></div><p class="body-s">Branch Principal Engineer, 7+ years dev experience</p></div><a href="https://www.linkedin.com/in/jonas-f-bauer" target="_blank" rel="noopener noreferrer" class="team-member-card__social-link w-inline-block"><img loading="lazy" src="/images/linkedin_1.svg" alt="" class="team-member-card__social-link-image"/></a></div></div><div role="listitem" class="w-dyn-item"><div class="team-member-card"><img loading="lazy" src="/images/mada-seghete.jpg" alt="Mada Seghete" class="team-member-card__image"/><div class="team-member-card__content"><div class="team-member-card__header"><h3 class="heading-xs">Mada Seghete</h3></div><p class="body-s">Branch ($100M+ revenue) founder and CMO, Stanford MBA</p></div><a href="https://www.linkedin.com/in/madalina" target="_blank" rel="noopener noreferrer" class="team-member-card__social-link w-inline-block"><img loading="lazy" src="/images/linkedin_1.svg" alt="" class="team-member-card__social-link-image"/></a></div></div></div></div></section></div></div><footer class="footer">
147<div class="footer__container"><div class="footer__wrapper"><div class="footer__top"><div class="footer__company"><a class="w-inline-block" href="/" data-discover="true"><img src="/images/upside-logo.svg" loading="lazy" alt="" class="footer__logo"/></a><p class="body-m">The data layer for the age of agentic GTM.</p><div class="footer__llm"><p class="body-s footer__llm-label">Get an AI summary of Upside</p><div class="footer__llm-icons"><a href="https://chatgpt.com/?q=I&#x27;m%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it&#x27;s%20for%2C%20and%20what%20I&#x27;d%20get%20out%20of%20it%20day%20to%20day%3F%20I&#x27;m%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="ChatGPT summary of Upside" title="Ask ChatGPT"><img src="/images/llm-chatgpt.jpg" loading="lazy" alt="ChatGPT"/></a><a href="https://claude.ai/new?q=I&#x27;m%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it&#x27;s%20for%2C%20and%20what%20I&#x27;d%20get%20out%20of%20it%20day%20to%20day%3F%20I&#x27;m%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Claude summary of Upside" title="Ask Claude"><img src="/images/llm-claude.webp" loading="lazy" alt="Claude"/></a><a href="https://www.perplexity.ai/search/new?q=I&#x27;m%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it&#x27;s%20for%2C%20and%20what%20I&#x27;d%20get%20out%20of%20it%20day%20to%20day%3F%20I&#x27;m%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Perplexity summary of Upside" title="Ask Perplexity"><img src="/images/llm-perplexity.webp" loading="lazy" alt="Perplexity"/></a><a href="https://x.com/i/grok?text=I&#x27;m%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it&#x27;s%20for%2C%20and%20what%20I&#x27;d%20get%20out%20of%20it%20day%20to%20day%3F%20I&#x27;m%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CR
147M%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Grok summary of Upside" title="Ask Grok"><img src="/images/llm-grok.webp" loading="lazy" alt="Grok"/></a><a href="https://www.google.com/search?udm=50&amp;q=I&#x27;m%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it&#x27;s%20for%2C%20and%20what%20I&#x27;d%20get%20out%20of%20it%20day%20to%20day%3F%20I&#x27;m%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Google AI summary of Upside" title="Ask Google AI"><img src="/images/llm-gemini.webp" loading="lazy" alt="Google AI"/></a></div></div></div><nav class="footer__nav"><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Platform</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/platform" data-discover="true">Platform overview</a><a class="footer__nav-link body-s" href="/platform/data-foundation" data-discover="true">Data Foundation</a><a class="footer__nav-link body-s" href="/platform/dashboard" data-discover="true">Dashboard</a><a class="footer__nav-link body-s" href="/platform/deep-research" data-discover="true">Deep Research</a><a class="footer__nav-link body-s" href="/platform/pipedash" data-discover="true">Pipedash</a><a class="footer__nav-link body-s" href="/platform/mcp" data-discover="true">MCP</a><a class="footer__nav-link body-s" href="/platform/miniapps" data-discover="true">Miniapps</a><a class="footer__nav-link body-s" href="/platform/radiant" data-discover="true">Radiant</a><a class="footer__nav-link body-s" href="/platform/upside-agent" data-discover="true">Upside Agent</a><a class="footer__nav-link body-s" href="/platform/insight-engineering" data-discover="true">Insight Engineering</a></div></div><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Use Cases</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/use-cases" data-discover="true">All use cases</a><a class="footer__nav-link body-s" href="/use-cases/revenue-attribution" data-discover="true">Revenue attribution</a><a class="footer__nav-link body-s" href="/use-cases/aeo-measurement" data-discover="true">AEO measurement</a><a class="footer__nav-link body-s" href="/use-cases/event-field-marketing" data-discover="true">Event &amp; field marketing</a><a class="footer__nav-link body-s" href="/use-cases/account-management" data-discover="true">Account management</a><a class="footer__nav-link body-s" href="/use-cases/ask-your-gtm-data" data-discover="true">Ask your GTM data</a><a class="footer__nav-link body-s" href="/use-cases/gtm-apps" data-discover="true">GTM apps</a></div></div><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Resources</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/webinars" data-discover="true">Webinars</a><a class="footer__nav-link body-s" href="/blog" data-discover="true">Blog</a><a class="footer__nav-link body-s" href="/events" data-discover="true">Events</a><a class="footer__nav-link body-s" href="/gtme" data-discover="true">
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