1<!doctype html><html lang="en"><head> 2 <meta charset="utf-8"> 3 <title>Talk West - The latest announcements and resources from Walk West</title> 4 <link rel="shortcut icon" href="https://www.walkwest.com/hubfs/WW-Favicon.png"> 5 <meta name="description" content="We help organizations engineer sustainable growth by building a comprehensive growth engine for your brand."> 6 7 <style>@font-face { 8 font-family: "Instrument Sans"; 9 font-weight: 400; 10 font-style: normal; 11 font-display: swap; 12 src: url("/_hcms/googlefonts/Instrument_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Sans/regular.woff") format("woff"), 13 url("/_hcms/googlefonts/Instrument_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Sans/regular.woff") format("woff"); 14 } 15@font-face { 16 font-family: "Instrument Sans"; 17 font-weight: 500; 18 font-style: normal; 19 font-display: swap; 20 src: url("/_hcms/googlefonts/Instrument_Sans/500.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Sans/500.woff") format("woff"), 21 url("/_hcms/googlefonts/Instrument_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Sans/regular.woff") format("woff"); 22 } 23@font-face { 24 font-family: "Instrument Sans"; 25 font-weight: 700; 26 font-style: normal; 27 font-display: swap; 28 src: url("/_hcms/googlefonts/Instrument_Sans/700.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Sans/700.woff") format("woff"), 29 url("/_hcms/googlefonts/Instrument_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Sans/regular.woff") format("woff"); 30 } 31body { 32 font-family: Instrument Sans; 33 } 34 @font-face { 35 font-family: "Instrument Serif"; 36 font-weight: 400; 37 font-style: italic; 38 font-display: swap; 39 src: url("/_hcms/googlefonts/Instrument_Serif/italic.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Serif/italic.woff") format("woff"), 40 url("/_hcms/googlefonts/Instrument_Serif/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Instrument_Serif/regular.woff") format("woff"); 41 } 42.pwr-header__skip { 43 font-family: Instrument Serif; 44 }</style> 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64<meta name="viewport" content="width=device-width, initial-scale=1"> 65 66
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style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/SEPT26BLOG_Retention%20Runs-1.jpg?width=600&name=SEPT26BLOG_Retention%20Runs-1.jpg);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/SEPT26BLOG_Retention%20Runs-1.jpg?width=600&name=SEPT26BLOG_Retention%20Runs-1.jpg) 1x, url(https://www.walkwest.com/hs-fs/hubfs/SEPT26BLOG_Retention%20Runs-1.jpg?width=1200&name=SEPT26BLOG_Retention%20Runs-1.jpg) 2x);"></div> 496 <div class="pwr-post-item__overlay"></div> 497 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 498 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">September 10, 2026</span></div> 499 <h2 class="pwr-post-item__title">Retention Runs on Belief, Not Perks</h2><div class="pwr-post-item__desc">Walk West produced this episode of the Wake Forest University Center for Private Business ...</div><span 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href="https://www.walkwest.com/blog/three-decisions-every-c-suite-leader-needs-to-make-about-ai-this-year"> 504 <div class="pwr-3D-box "> 505 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 506 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/Gradient-halo-4.png?width=600&name=Gradient-halo-4.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/Gradient-halo-4.png?width=600&name=Gradient-halo-4.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/Gradient-halo-4.png?width=1200&name=Gradient-halo-4.png) 2x);"></div> 507 <div class="pwr-post-item__overlay"></div> 508 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 509 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">August 24, 2026</span></div> 510 <h2 class="pwr-post-item__title">
510The Three Decisions You Need to Make About AI this Year</h2><div class="pwr-post-item__desc">We hosted a Walk West Live session in July 2026 with Greg Boone, our CEO, and Erica ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right2_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 511 </div> 512 </div> 513 </div> 514 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/turning-a-dolphin-meme-into-a-rebrand"> 515 <div class="pwr-3D-box "> 516 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 517 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_May26_BlogCover-ZaraLarsson.png?width=600&name=WWBrand_May26_BlogCover-ZaraLarsson.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_May26_BlogCover-ZaraLarsson.png?width=600&name=WWBrand_May26_BlogCover-ZaraLarsson.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_May26_BlogCover-ZaraLarsson.png?width=1200&name=WWBrand_May26_BlogCover-ZaraLarsson.png) 2x);"></div> 518 <div class="pwr-post-item__overlay"></div> 519 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 520 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">May 19, 2026</span></div> 521 <h2 class="pwr-post-item__title">Turning a Dolphin Meme Into a Rebrand</h2><div class="pwr-post-item__desc">Long blonde hair, glitter in her eyes, and zero interest in playing it safe. Hereâs the ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right3_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 522 </div> 523 </div> 524 </div> 525 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/the-relationship-edge-how-human-connection-becomes-the-new-agency-differentiator"> 526 <div class="pwr-3D-box "> 527 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 528 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Apr26_BlogCover-RelationshipEdge.png?width=600&name=WWBrand_Apr26_BlogCover-RelationshipEdge.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Apr26_BlogCover-RelationshipEdge.png?width=600&name=WWBrand_Apr26_BlogCover-RelationshipEdge.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Apr26_BlogCover-RelationshipEdge.png?width=1200&name=WWBrand_Apr26_BlogCover-RelationshipEdge.png) 2x);"></div> 529 <div class="pwr-post-item__overlay"></div> 530 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 531 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">May 15, 2026</span></div> 532 <h2 class="pwr-post-item__title">The Relationship Edge: How Human Connection Becomes the New Agency Differentiator</h2><div class="pwr-post-item__desc">AI Moves Fast. Relationships Still Win.</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right4_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 533 </div> 534 </div> 535 </div> 536 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/walk-west-achieves-hubspot-gold-solutions-partner-status"> 537 <div class="pwr-3D-box "> 538 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 539 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_May26_BlogCover-HubspotGold.png?width=600&name=WWBrand_May26_BlogCover-HubspotGold.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_May26_BlogCover-HubspotGold.png?width=600&name=WWBrand_May26_BlogCover-HubspotGold.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_May26_BlogCover-HubspotGold.png?width=1200&name=WWBrand_May26_BlogCover-HubspotGold.png) 2x);"></div> 540 <div class="pwr-post-item__overlay"></div> 541 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 542 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">May 12, 2026</span></div> 543 <h2 class="pwr-post-item__title">Walk West Achieves HubSpot Gold Solutions Partner Status</h2><div class="pwr-post-item__desc">Walk West has earned HubSpot Gold Solutions Partner status, marking a major milestone in ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right5_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 544 </div> 545 </div> 546 </div> 547 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/walk-west-joins-adobe-partner-program-as-a-silver-partner"> 548 <div class="pwr-3D-box "> 549 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 550 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Apr26_BlogCover-Adobe.png?width=600&name=WWBrand_Apr26_BlogCover-Adobe.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Apr26_BlogCover-Adobe.png?width=600&name=WWBrand_Apr26_BlogCover-Adobe.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Apr26_BlogCover-Adobe.png?width=1200&name=WWBrand_Apr26_BlogCover-Adobe.png) 2x);"></div> 551 <div class="pwr-post-item__overlay"></div> 552 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 553 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">April 28, 2026</span></div> 554 <h2 class="pwr-post-item__title">Walk West Joins Adobe Partner Program as a Silver Partner</h2><div class="pwr-post-item__desc">Walk West is Now a Silver Partner Within the Adobe Ecosystem</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right6_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 555 </div> 556 </div> 557 </div> 558 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/walk-west-appoints-marc-sirkin-as-chief-growth-officer"> 559 <div class="pwr-3D-box "> 560 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 561 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/Marc_Headshot-FInal-GrayBG_Website%202.webp?width=600&name=Marc_Headshot-FInal-GrayBG_Website%202.webp);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/Marc_Headshot-FInal-GrayBG_Website%202.webp?width=600&name=Marc_Headshot-FInal-GrayBG_Website%202.webp) 1x, url(https://www.walkwest.com/hs-fs/hubfs/Marc_Headshot-FInal-GrayBG_Website%202.webp?width=1200&name=Marc_Headshot-FInal-GrayBG_Website%202.webp) 2x);"></div> 562 <div class="pwr-post-item__overlay"></div> 563 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 564 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">April 2, 2026</span></div> 565 <h2 class="pwr-post-item__title">Walk West Appoints Marc Sirkin as Chief Growth Officer</h2><div class="pwr-post-item__desc">Former Third Door Media CEO and Semrush acquisition leader joins Walk West to accelerate ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right7_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 566 </div> 567 </div> 568 </div> 569 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/walk-west-acquires-twinbox-to-deliver-ai-powered-engagement-solutions-for-brands-and-organizations"> 570 <div class="pwr-3D-box "> 571 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 572 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_March26_BlogCover-TwinBox.png?width=600&name=WWBrand_March26_BlogCover-TwinBox.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_March26_BlogCover-TwinBox.png?width=600&name=WWBrand_March26_BlogCover-TwinBox.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_March26_BlogCover-TwinBox.png?width=1200&name=WWBrand_March26_BlogCover-TwinBox.png) 2x);"></div> 573 <div class="pwr-post-item__overlay"></div> 574 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 575 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">March 20, 2026</span></div> 576
576 <h2 class="pwr-post-item__title">Walk West Acquires Twinbox for Enhanced AI-Powered Brand Engagement</h2><div class="pwr-post-item__desc">Acquisition strengthens Walk Westâs position as a leader in AI-driven audience engagement ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right8_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 577 </div> 578 </div> 579 </div> 580 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/the-token-tax"> 581 <div class="pwr-3D-box "> 582 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 583 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Mar26_BlogCover-Token.png?width=600&name=WWBrand_Mar26_BlogCover-Token.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Mar26_BlogCover-Token.png?width=600&name=WWBrand_Mar26_BlogCover-Token.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Mar26_BlogCover-Token.png?width=1200&name=WWBrand_Mar26_BlogCover-Token.png) 2x);"></div> 584 <div class="pwr-post-item__overlay"></div> 585 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 586 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">March 5, 2026</span></div> 587 <h2 class="pwr-post-item__title">The Token Tax</h2><div class="pwr-post-item__desc">Why AI Usage Is So Hard to Forecast (and How to Stop Getting Surprised)</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right9_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 588 </div> 589 </div> 590 </div> 591 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/ai-algorithms-and-the-return-of-brand"> 592 <div class="pwr-3D-box "> 593 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 594 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Jan26_BlogCover-ReturnofBrand.png?width=600&name=WWBrand_Jan26_BlogCover-ReturnofBrand.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Jan26_BlogCover-ReturnofBrand.png?width=600&name=WWBrand_Jan26_BlogCover-ReturnofBrand.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Jan26_BlogCover-ReturnofBrand.png?width=1200&name=WWBrand_Jan26_BlogCover-ReturnofBrand.png) 2x);"></div> 595 <div class="pwr-post-item__overlay"></div> 596 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 597 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">February 27, 2026</span></div> 598 <h2 class="pwr-post-item__title">AI, Algorithms, and the Return of Brand</h2><div class="pwr-post-item__desc">For more than a decade, marketing has been driven by a single obsession: performance. We ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right10_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 599 </div> 600 </div> 601 </div> 602 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/ai-helped-me-avoid-a-scam"> 603 <div class="pwr-3D-box "> 604 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 605 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Feb26_BlogCover-BTSScam.png?width=600&name=WWBrand_Feb26_BlogCover-BTSScam.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Feb26_BlogCover-BTSScam.png?width=600&name=WWBrand_Feb26_BlogCover-BTSScam.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Feb26_BlogCover-BTSScam.png?width=1200&name=WWBrand_Feb26_BlogCover-BTSScam.png) 2x);"></div> 606 <div class="pwr-post-item__overlay"></div> 607 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 608 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">February 13, 2026</span></div> 609 <h2 class="pwr-post-item__title">AI Helped Me Avoid a Scam</h2><div class="pwr-post-item__desc">I Just Wanted to Sell My BTS Concert Ticket. AI Helped Me Avoid a Scam.</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right11_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 610 </div> 611 </div> 612 </div> 613 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/googles-universal-commerce-protocol-ucp-and-what-it-changes"> 614 <div class="pwr-3D-box "> 615 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 616 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Jan26_BlogCover-GoogleUCP.png?width=600&name=WWBrand_Jan26_BlogCover-GoogleUCP.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Jan26_BlogCover-GoogleUCP.png?width=600&name=WWBrand_Jan26_BlogCover-GoogleUCP.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Jan26_BlogCover-GoogleUCP.png?width=1200&name=WWBrand_Jan26_BlogCover-GoogleUCP.png) 2x);"></div> 617 <div class="pwr-post-item__overlay"></div> 618 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 619 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">January 27, 2026</span></div> 620 <h2 class="pwr-post-item__title">Googleâs Universal Commerce Protocol (UCP) and What It Changes</h2><div class="pwr-post-item__desc">Shopping Isnât Just a Website Anymore</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right12_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 621 </div> 622 </div> 623 </div> 624 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/influencer-marketing-and-the-rise-of-social-search"> 625 <div class="pwr-3D-box "> 626 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 627 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-TheRiseofSocialSearch.png?width=600&name=WWBrand_Dec25_BlogCover-TheRiseofSocialSearch.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-TheRiseofSocialSearch.png?width=600&name=WWBrand_Dec25_BlogCover-TheRiseofSocialSearch.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-TheRiseofSocialSearch.png?width=1200&name=WWBrand_Dec25_BlogCover-TheRiseofSocialSearch.png) 2x);"></div> 628 <div class="pwr-post-item__overlay"></div> 629 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 630 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">December 15, 2025</span></div> 631 <h2 class="pwr-post-item__title">Influencer Marketing and the Rise of Social Search</h2><div class="pwr-post-item__desc">For years, Google shaped how people found everything from restaurants to skincare to ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right13_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 632 </div> 633 </div> 634 </div> 635 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/stop-talking-to-everyone-and-start-talking-to-someone"> 636 <div class="pwr-3D-box "> 637 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 638 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-MicroPersonalization.png?width=600&name=WWBrand_Dec25_BlogCover-MicroPersonalization.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-MicroPersonalization.png?width=600&name=WWBrand_Dec25_BlogCover-MicroPersonalization.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-MicroPersonalization.png?width=1200&name=WWBrand_Dec25_BlogCover-MicroPersonalization.png) 2x);"></div> 639 <div class="pwr-post-item__overlay"></div> 640 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 641 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">December 11, 2025</span></div> 642 <h2 class="pwr-post-item__title
642">Stop Talking to Everyone (And Start Talking to Someone)</h2><div class="pwr-post-item__desc">Let me guess: your marketing team has said the word "personalized" at least 47 times this ...</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right14_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 643 </div> 644 </div> 645 </div> 646 </a><a class="pwr-post-item pwr-post-item--3col" href="https://www.walkwest.com/blog/the-2026-paid-media-price-shock"> 647 <div class="pwr-3D-box "> 648 <div class="pwr-post-item__content pwr-3D-box__sensor pwr-3D-box--shaddow-on-hover pwr--colored-box"> 649 <div class="pwr-post-item__img " style="background-image: url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-TheCostofClicks.png?width=600&name=WWBrand_Dec25_BlogCover-TheCostofClicks.png);background-image: -webkit-image-set(url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-TheCostofClicks.png?width=600&name=WWBrand_Dec25_BlogCover-TheCostofClicks.png) 1x, url(https://www.walkwest.com/hs-fs/hubfs/WWBrand_Dec25_BlogCover-TheCostofClicks.png?width=1200&name=WWBrand_Dec25_BlogCover-TheCostofClicks.png) 2x);"></div> 650 <div class="pwr-post-item__overlay"></div> 651 <div class="pwr-post-item__info-box pwr-3D-box__info-box"> 652 <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__date">December 10, 2025</span></div> 653 <h2 class="pwr-post-item__title">The 2026 Paid Media Price Shock</h2><div class="pwr-post-item__desc">A CMO's Guide to the New Cost of Clicks</div><span class="pwr-post-item__more-link"><span id="hs_cos_wrapper_txt_link_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Start Reading</span><span class="pwr-link-icon pwr--padding-l-sm"><span id="hs_cos_wrapper_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="arrow-right15_layer"><path d="M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z" /></g></svg></span></span></span> 654 </div> 655 </div> 656 </div> 657 </a></div> 658 </div> 659 </div><div class="pwr-blog-pagination pwr-blog-pagination--3col page-center "> 660 <div class="pwr--neg-margin-lr-10"><a id="pwr-btn-load-more" class="cta_button pwr-cta--regular-border pwr-cta--long" href="https://www.walkwest.com/blog/page/2" role="button"><span id="hs_cos_wrapper_txt_load_more_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Load more posts</span></a></div> 661 </div></div><div class="container-fluid pwr-blog-listing-dnd-container__bottom"> 662<div class="row-fluid-wrapper"> 663<div class="row-fluid"> 664<div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> 665 666</div><!--end widget-span --> 667</div> 668</div> 669</div></div> 670 </section> 671 </div> 672</main><div data-global-resource-path="POWER x Walk West/templates/partials/footer.html"><footer class="footer"><div class="container-fluid footer-top__container"> 673<div class="row-fluid-wrapper"> 674<div class="row-fluid"> 675<div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> 676 677</div><!--end widget-span --> 678</div> 679</div> 680</div> 681
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