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139        <title>PUMA CATch up</title>
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157                <a href="https://www.puma-catchup.com/category/sports/" class="navEle">Sports</a>
158                <a href="https://www.puma-catchup.com/category/sportstyle/" class="navEle">Sportstyle</a>
159                <a href="https://www.puma-catchup.com/category/corporate/" class="navEle">Corporate</a>
160                <a href="https://www.puma-catchup.com/category/our-legacy/" class="navEle">Our Legacy</a>
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174            <a href="https://www.puma-catchup.com/category/sports/" class="brgItem tcenter">Sports</a>
175            <a href="https://www.puma-catchup.com/category/sportstyle/" class="brgItem tcenter">Sportstyle</a>
176            <a href="https://www.puma-catchup.com/category/corporate/" class="brgItem tcenter">Corporate</a>
177            <a href="https://www.puma-catchup.com/category/our-legacy/" class="brgItem tcenter">Our Legacy</a>
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195        <div id="swipe_79999b75-2114-47a5-bb7a-36e97021bde4" class="swiper myswiper" data-ssize="1" data-id="79999b75-2114-47a5-bb7a-36e97021bde4">
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197                    <div class="swiper-slide swiper-slide1 tcenter" >
198                        <div class=" scrollAnim" 
199                            id="heroImage"
200                             style="width:100%;position:relative;overflow:hidden;
201                            aspect-ratio:2.4
202                            ;" >
203                        <img decoding="async" alt=""
204                            class=" "
205                            src="https://www.puma-catchup.com/wp-content/uploads/2026/10/2026_9_Stefan-Kretzschmar-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
206                            object-position: 57% 50%; object-fit: cover;"/>
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208                        
209                        <div class="rowFeaturedHeroText" >
210                            <div>
211                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
212                                <a href="https://www.puma-catchup.com/category/corporate/" class="secondary">Corporate</a>
213                                <h1><strong>handball icon Kretzschmar on success and setbacks</strong></h1>
214                                <div style="margin-top: 7px;">Speaking with PUMA CEO Arthur Hoeld, the handball star reflects on setbacks, leadership and resilience, explaining why the toughest moments often provide the greatest opportunities for growth.</div>
215                                <br/>
216                                <a href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/" class="buttonPrim">read the story</a>
217                            </div>
218                        </div>
219                    </div>
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221                        <div class=" scrollAnim" 
222                            id="heroImage"
223                             style="width:100%;position:relative;overflow:hidden;
224                            aspect-ratio:2.4
225                            ;" >
226                        <img decoding="async" alt=""
227                            class=" "
228                            src="https://www.puma-catchup.com/wp-content/uploads/2026/09/LOW-RES-2000x2000-26AW_SP_SUEDE_FOREVER_OCTOBER_COMMERCIAL_04_1635_RGB.png" style="transition: 0.35s all;height:100%;width:100%;
229                            object-position: 50% 50%; object-fit: cover;"/>
230                            </div>
231                        
232                        <div class="rowFeaturedHeroText" >
233                            <div>
234                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
235                                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary">Sportstyle</a>
236                                <h1><strong>“CULTURE IS SOMETHING YOU PARTICIPATE IN – NOT SOMETHING YOU CONTROL”</strong></h1>
237                                <div style="margin-top: 7px;">How do you introduce the right product at the right time and who decides what’s on trend? The answer is contained a single word: Culture. PUMA’s Laurent Fricker, explains how cultural impulses emerge, how to spot them early, and how to turn them into products that resonate with consumers.</div>
238                                <br/>
239                                <a href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/" class="buttonPrim">read the story</a>
240                            </div>
241                        </div>
242                    </div>
243                    <div class="swiper-slide swiper-slide1 tcenter" >
244                        <div class=" scrollAnim" 
245                            id="heroImage"
246                             style="width:100%;position:relative;overflow:hidden;
247                            aspect-ratio:2.4
248                            ;" >
249                        <img decoding="async" alt=""
250                            class=" "
251                            src="https://www.puma-catchup.com/wp-content/uploads/2026/09/Puma_Coffee-Talk_Pep-Guardiola_122.jpg" style="transition: 0.35s all;height:100%;width:100%;
252                            object-position: 50% 29%; object-fit: cover;"/>
253                            </div>
254                        
255                        <div class="rowFeaturedHeroText" >
256                            <div>
257                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
258                                <a href="https://www.puma-catchup.com/category/corporate/" class="secondary">Corporate</a>
259                                <h1><strong>Belief and No Doubt in the Game Plan</strong></h1>
260                                <div style="margin-top: 7px;">Legendary Football Manager Pep Guardiola on inspiration, leadership and how to win over different kinds of people to become a successful team. </div>
261                                <br/>
262                                <a href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/" class="buttonPrim">read the story</a>
263                            </div>
264                        </div>
265                    </div>
266                    <div class="swiper-slide swiper-slide1 tcenter" >
267                        <div class=" scrollAnim" 
268                            id="heroImage"
269                             style="width:100%;position:relative;overflow:hidden;
270                            aspect-ratio:2.4
271                            ;" >
272                        <img decoding="async" alt=""
273                            class=" "
274                            src="https://www.puma-catchup.com/wp-content/uploads/2026/09/26SS_SP_Fade-Nitro-2.jpg" style="transition: 0.35s all;height:100%;width:100%;
275                            object-position: 53% 76%; object-fit: cover;"/>
276                            </div>
277                        
278                        <div class="rowFeaturedHeroText" >
279                            <div>
280                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
281                                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary">Sportstyle</a>
282                                <h1>Built for Athletes, Adopted by the Streets </h1>
283                                <div style="margin-top: 7px;">
283Running shoes no longer have one job. Beyond the workout, they’re clocking in every day. Here’s why PUMA’s NITRO™ styles can also be a part of your everyday outfit.</div>
284                                <br/>
285                                <a href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/" class="buttonPrim">read the story</a>
286                            </div>
287                        </div>
288                    </div>
289                    <div class="swiper-slide swiper-slide1 tcenter" >
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291                            id="heroImage"
292                             style="width:100%;position:relative;overflow:hidden;
293                            aspect-ratio:2.4
294                            ;" >
295                        <img decoding="async" alt=""
296                            class=" "
297                            src="https://www.puma-catchup.com/wp-content/uploads/2026/09/LOW-RES-1000x667-26AW_SP_Back-to-School_Full-Group_1616_RGB.jpg" style="transition: 0.35s all;height:100%;width:100%;
298                            object-position: 49% 23%; object-fit: cover;"/>
299                            </div>
300                        
301                        <div class="rowFeaturedHeroText" >
302                            <div>
303                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
304                                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary">Sportstyle</a>
305                                <h1><strong>„KIDS KNOW EXACTLY WHAT THEY WANT“</strong></h1>
306                                <div style="margin-top: 7px;">Kids want comfort and self-expression, parents want quality and value. Emily Müller-Lennox explains how PUMA brings both together. And why multi-use, from school to sports, and more playful looks are gaining ground.</div>
307                                <br/>
308                                <a href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/" class="buttonPrim">read the story</a>
309                            </div>
310                        </div>
311                    </div>
312                    <div class="swiper-slide swiper-slide1 tcenter" >
313                        <div class=" scrollAnim" 
314                            id="heroImage"
315                             style="width:100%;position:relative;overflow:hidden;
316                            aspect-ratio:2.4
317                            ;" >
318                        <img decoding="async" alt=""
319                            class=" "
320                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Schumacher_CatchUp_titel.jpg" style="transition: 0.35s all;height:100%;width:100%;
321                            object-position: 50% 17%; object-fit: cover;"/>
322                            </div>
323                        
324                        <div class="rowFeaturedHeroText" >
325                            <div>
326                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
327                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
328                                <h1>Michael Schumacher&#8217;s Enduring Legacy </h1>
329                                <div style="margin-top: 7px;">F1 legend Michael Schumacher rewrote history with Scuderia Ferrari – but remained famously warm and grounded. We review the records he broke, his commitment to racing, and the enduring legacy he left on this captivating sport.</div>
330                                <br/>
331                                <a href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/" class="buttonPrim">read the story</a>
332                            </div>
333                        </div>
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343                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/26AW_GO_Puma_Real-Tree_Apparel_Andrew-Jowett_13.webp" style="transition: 0.35s all;height:100%;width:100%;
344                            object-position: 44% 34%; object-fit: cover;"/>
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346                        
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348                            <div>
349                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
350                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
351                                <h1>Outdoor Heritage Through a Golf Lens</h1>
352                                <div style="margin-top: 7px;">Honouring decades of innovation and heritage, Precision in the Wild is the new collection by PUMA Golf and iconic outdoor brand Realtree. Catch up on the behind-the-scenes and design details that make it unique in this interview. </div>
353                                <br/>
354                                <a href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/" class="buttonPrim">read the story</a>
355                            </div>
356                        </div>
357                    </div>
358                    <div class="swiper-slide swiper-slide1 tcenter" >
359                        <div class=" scrollAnim" 
360                            id="heroImage"
361                             style="width:100%;position:relative;overflow:hidden;
362                            aspect-ratio:2.4
363                            ;" >
364                        <img decoding="async" alt=""
365                            class=" "
366                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/BVB_Team-Selfie.jpg" style="transition: 0.35s all;height:100%;width:100%;
367                            object-position: 41% 44%; object-fit: cover;"/>
368                            </div>
369                        
370                        <div class="rowFeaturedHeroText" >
371                            <div>
372                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
373                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
374                                <h1>Off the Field: How Football Shirts Became a Fashion Flex</h1>
375                                <div style="margin-top: 7px;">Once reserved for matchdays, football jerseys have earned their spot as a fashion essential – and not just for fans. From stadium terraces to global city streets, we chart the shirt’s journey from pitch to an emblem of culture.</div>
376                                <br/>
377                                <a href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/" class="buttonPrim">read the story</a>
378                            </div>
379                        </div>
380                    </div>
381                    <div class="swiper-slide swiper-slide1 tcenter" >
382                        <div class=" scrollAnim" 
383                            id="heroImage"
384                             style="width:100%;position:relative;overflow:hidden;
385                            aspect-ratio:2.4
386                            ;" >
387                        <img decoding="async" alt=""
388                            class=" "
389                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/26AW_TS_Football_Premier-League_Reactivity-Ball_002_RGB-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
390                            object-position: 50% 50%; object-fit: cover;"/>
391                            </div>
392                        
393                        <div class="rowFeaturedHeroText" >
394                            <div>
395                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
396                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
397                                <h1><strong>WHEN THE BALL UNDERSTANDS THE STRIKE</strong></h1>
398                                <div style="margin-top: 7px;">The new Premier League ball introduces NITROFOAM to a match ball for the first time. But the story behind Stellar NITRO is not just about innovation, it is about creating confidence with every touch.</div>
399                                <br/>
400                                <a href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/" class="buttonPrim">read the story</a>
401                            </div>
402                        </div>
403                    </div>
404                    <div class="swiper-slide swiper-slide1 tcenter" >
405                        <div class=" scrollAnim" 
406                            id="heroImage"
407                             style="width:100%;position:relative;overflow:hidden;
408                            aspect-ratio:2.4
409                            ;" >
410                        <img decoding="async" alt=""
411                            class=" "
412                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Kelsey-Mitchell_Tyrese-Haliburton_hero-1.jpg" style="transition: 0.35s all;height:100%;width:100%;
413                            object-position: 52% 6%; object-fit: cover;"/>
414                            </div>
415                        
416                        <div class="rowFeaturedHeroText" >
417                            <div>
418                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
419                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
420                                <h1>&#8220;Good Humans First, Great Basketball Players Second&#8221;</h1>
421                                <div style="margin-top: 7px;">WNBA star Kelsey Mitchell joins the PUMA family to become the first athlete added to Tyrese Haliburton’s signature Hali Line. The two icons from Indianapolis talk friendship, Kelsey’s trajectory, and what’s next for the franchise.</div>
422                                <br/>
423                                <a href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/" class="buttonPrim">read the story</a>
424                            </div>
425                        </div>
426                    </div>
427                    <div class="swiper-slide swiper-slide1 tcenter" >
428                        <div class=" scrollAnim" 
429                            id="heroImage"
430                             style="width:100%;position:relative;overflow:hidden;
431                            aspect-ratio:2.4
432                            ;" >
433                        <img decoding="async" alt=""
434                            class=" "
435                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/History-of-Firsts-2-Catch-Up-Titelbild.jpg" style="transition: 0.35s all;height:100%;width:100%;
436                            object-position: 50% 50%; object-fit: cover;"/>
437                            </div>
438                        
439                        <div class="rowFeaturedHeroText" >
440                            <div>
441                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
442                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
443                                <h1><strong>From the Nineties to Now: A History of Firsts</strong></h1>
444                                <div style="margin-top: 7px;">We’ve never been interested in playing it safe. Take a look inside PUMA’s more recent history of radical leadership: marrying sports tech to cultural disruption.</div>
445                                <br/>
446                                <a href="https://www.puma-catchup.com/sports/from-the-nineties-to-now-a-history-of-firsts/" class="buttonPrim">read the story</a>
447                            </div>
448                        </div>
449                    </div>
450                    <div class="swiper-slide swiper-slide1 tcenter" >
451                        <div class=" scrollAnim" 
452                            id="heroImage"
453                             style="width:100%;position:relative;overflow:hidden;
454                            aspect-ratio:2.4
455                            ;" >
456                        <img decoding="async" alt=""
457                            class=" "
458                            src="https://www.puma-catchup.com/wp-content/uploads/2026/08/HYROX-Three-Perspectives-hero-image.jpg" style="transition: 0.35s all;height:100%;width:100%;
459                            object-position: 50% 50%; object-fit: cover;"/>
460                            </div>
461                        
462                        <div class="rowFeaturedHeroText" >
463                            <div>
464                                <h5 style="display: inline;">TOP STORY&nbsp;</h5>
465                                <a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
466                                <h1><strong>Why HYROX Is More Than a Race</strong></h1>
467                                <div style="margin-top: 7px;">HYROX is more than a race, it&#8217;s a movement. Joanna Wietrzyk, Faisal Abdalla and Simon Gronau share how hybrid fitness racing is redefining fitness through community, resilience and the belief that anyone can cross the finish line.</div>
468                                <br/>
469                                <a href="https://www.puma-catchup.com/sports/why-hyrox-is-more-than-a-race/" class="buttonPrim">read the story</a>
470                            </div>
471                        </div>
472                    </div>
473            </div>
474        </div>
475        <div class="col" style="">
476            <div data-centerIn="#heroImage" class="arrowCircleCenter swiperArrow swiperoutside-button-next swipenext79999b75-2114-47a5-bb7a-36e97021bde4"></div>
477        </div>
478    </div>
479</div>
480
481
482
483
484
485<!-- row category header -->
486<div class="row rowCategoryHeader" style="grid-template-columns:1fr">
487    <div class="col" style="display: flex; align-items: baseline;">
488        <h2 class="bgPuma">
489            <span>Sports</span>
490        </h2>
491        <a class="primary tright" href="https://www.puma-catchup.com/category/sports/" style="flex: 1; display: flex; justify-content: flex-end;">View all</a>
492    </div>
493
494</div>
495
496
497
498<div class="row rowSlider3 spacing scrollAnim">
499    <div class="nomobile swiperArrow swiper-button-prev swipeprev53ae8c97-24b2-48f0-989c-bb1245e6bb2e" style="top:unset;margin-top: 170px;margin-left:15px;"></div>
500    <div class="nomobile swiperArrow swiper-button-next swipenext53ae8c97-24b2-48f0-989c-bb1245e6bb2e" style="top:unset;margin-top: 170px;margin-right:15px;"></div>
501	<div id="swipe_53ae8c97-24b2-48f0-989c-bb1245e6bb2e" class="swiper myswiper" data-ssize="4" data-id="53ae8c97-24b2-48f0-989c-bb1245e6bb2e">
502		<div class="swiper-wrapper">
503            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
504                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/what-happens-to-your-body-during-a-marathon/" 
505                     tabindex="-1" 
506                    id="189104"
507                     style="width:100%;position:relative;overflow:hidden;
508                    aspect-ratio:1
509                    ;" >
510                <img decoding="async" alt=""
511                    class="hoverZoom "
512                    src="https://www.puma-catchup.com/wp-content/uploads/2026/09/26AW_Run_Deviate-Nitro-Elite-4_Q4_WNS_07413_RGB.webp" style="transition: 0.35s all;height:100%;width:100%;
513                    object-position: 46% 70%; object-fit: cover;"/>
514                </a>
515                
516                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
517                <h4><a href="https://www.puma-catchup.com/sports/what-happens-to-your-body-during-a-marathon/">What Happens to Your Body During a Marathon</a></h4>
518                <div class="description shortExcerpt">
519                    Marathon running is a true experience of human endurance. From cardiovascular adaptation to muscle fibres begging for fuel, here’s the science behind what happens in a runner&#8217;s body and how the right gear can support every step. 
520                </div>
521                <a class="primary" href="https://www.puma-catchup.com/sports/what-happens-to-your-body-during-a-marathon/">read the story</a>
522            </div>
523            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
524                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/" 
525                     tabindex="-1" 
526                    id="189030"
527                     style="width:100%;position:relative;overflow:hidden;
528                    aspect-ratio:1
529                    ;" >
530                <img decoding="async" alt=""
531                    class="hoverZoom "
532                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Gunter-Netzer-Catch-Up.webp" style="transition: 0.35s all;height:100%;width:100%;
533                    object-position: 51% 62%; object-fit: cover;"/>
534                </a>
535                
536                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
537                <h4><a href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/">Günter Netzer: A True Football Icon</a></h4>
538                <div class="description shortExcerpt">
539                    Günter Netzer is one of the most iconic footballers in German history. Known for his exceptional football skills and his vibrant personality, he was the first footballer in Germany to wear colourful football boots, made by PUMA.
540                </div>
541                <a class="primary" href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/">read the story</a>
542            </div>
543            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
544                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/" 
545                     tabindex="-1" 
546                    id="189037"
547                     style="width:100%;position:relative;overflow:hidden;
548                    aspect-ratio:1
549                    ;" >
550                <img decoding="async" alt=""
551                    class="hoverZoom "
552                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Schumacher_CatchUp_titel.jpg" style="transition: 0.35s all;height:100%;width:100%;
553                    object-position: 50% 17%; object-fit: cover;"/>
554                </a>
555                
556                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
557                <h4><a href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/">Michael Schumacher&#8217;s Enduring Legacy </a></h4>
558                <div class="description shortExcerpt">
559                    F1 legend Michael Schumacher rewrote history with Scuderia Ferrari – but remained famously warm and grounded. We review the records he broke, his commitment to racing, and the enduring legacy he left on this captivating sport.
560                </div>
561                <a class="primary" href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/">read the story</a>
562            </div>
563            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
564                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/" 
565                     tabindex="-1" 
566                    id="189050"
567                     style="width:100%;position:relative;overflow:hidden;
568                    aspect-ratio:1
569                    ;" >
570                <img decoding="async" alt=""
571                    class="hoverZoom "
572                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/26AW_GO_Puma_Real-Tree_Apparel_Andrew-Jowett_13.webp" style="transition: 0.35s all;height:100%;width:100%;
573                    object-position: 44% 34%; object-fit: cover;"/>
574                </a>
575                
576                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
577                <h4><a href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/">Outdoor Heritage Through a Golf Lens</a></h4>
578                <div class="description shortExcerpt">
579                    Honouring decades of innovation and heritage, Precision in the Wild is the new collection by PUMA Golf and iconic outdoor brand Realtree. Catch up on the behind-the-scenes and design details that make it unique in this interview. 
580                </div>
581                <a class="primary" href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/">read the story</a>
582            </div>
583            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
584                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/" 
585                     tabindex="-1" 
586                    id="189011"
587                     style="width:100%;position:relative;overflow:hidden;
588                    aspect-ratio:1
589                    ;" >
590                <img decoding="async" alt=""
591                    class="hoverZoom "
592                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/BVB_Team-Selfie.jpg" style="transition: 0.35s all;height:100%;width:100%;
593                    object-position: 41% 44%; object-fit: cover;"/>
594                </a>
595                
596                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
597                <h4><a href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/">Off the Field: How Football Shirts Became a Fashion Flex</a></h4>
598                <div class="description shortExcerpt">
599                    Once reserved for matchdays, football jerseys have earned their spot as a fashion essential – and not just for fans. From stadium terraces to global city streets, we chart the shirt’s journey from pitch to an emblem of culture.
600                </div>
601                <a class="primary" href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/">read the story</a>
602            </div>
603            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
604                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/" 
605                     tabindex="-1" 
606                    id="188968"
607                     style="width:100%;position:relative;overflow:hidden;
608                    aspect-ratio:1
609                    ;" >
610                <img decoding="async" alt=""
611                    class="hoverZoom "
612                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/26AW_TS_Football_Premier-League_Reactivity-Ball_002_RGB-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
613                    object-position: 50% 50%; object-fit: cover;"/>
614                </a>
615                
616                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
617                <h4><a href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/"><strong>WHEN THE BALL UNDERSTANDS THE STRIKE</strong></a></h4>
618                <div class="description shortExcerpt">
619                    The new Premier League ball introduces NITROFOAM to a match ball for the first time. But the story behind Stellar NITRO is not just about innovation, it is about creating confidence with every touch.
620                </div>
621                <a class="primary" href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/">read the story</a>
622            </div>
623            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
624                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/" 
625                     tabindex="-1" 
626                    id="188971"
627                     style="width:100%;position:relative;overflow:hidden;
628                    aspect-ratio:1
629                    ;" >
630                <img decoding="async" alt=""
631                    class="hoverZoom "
632                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Kelsey-Mitchell_Tyrese-Haliburton_hero-1.jpg" style="transition: 0.35s all;height:100%;width:100%;
633                    object-position: 52% 6%; object-fit: cover;"/>
634                </a>
635                
636                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
637                <h4><a href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/">&#8220;Good Humans First, Great Basketball Players Second&#8221;</a></h4>
638                <div class="description shortExcerpt">
639                    WNBA star Kelsey Mitchell joins the PUMA family to become the first athlete added to Tyrese Haliburton’s signature Hali Line. The two icons from Indianapolis talk friendship, Kelsey’s trajectory, and what’s next for the franchise.
640                </div>
641                <a class="primary" href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/">read the story</a>
642            </div>
643            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
644                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/from-the-nineties-to-now-a-history-of-firsts/" 
645                     tabindex="-1" 
646                    id="188981"
647                     style="width:100%;position:relative;overflow:hidden;
648                    aspect-ratio:1
649                    ;" >
650                <img decoding="async" alt=""
651                    class="hoverZoom "
652                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/History-of-Firsts-2-Catch-Up-Titelbild.jpg" style="transition: 0.35s all;height:100%;width:100%;
653                    object-position: 50% 50%; object-fit: cover;"/>
654                </a>
655                
656                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
657                <h4><a href="https://www.puma-catchup.com/sports/from-the-nineties-to-now-a-history-of-firsts/"><strong>From the Nineties to Now: A History of Firsts</strong></a></h4>
658                <div class="description shortExcerpt">
659                    We’ve never been interested in playing it safe. Take a look inside PUMA’s more recent history of radical leadership: marrying sports tech to cultural disruption.
660                </div>
661                <a class="primary" href="https://www.puma-catchup.com/sports/from-the-nineties-to-now-a-history-of-firsts/">read the story</a>
662            </div>
663            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
664                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/why-hyrox-is-more-than-a-race/" 
665                     tabindex="-1" 
666                    id="188958"
667                     style="width:100%;position:relative;overflow:hidden;
668                    aspect-ratio:1
669                    ;" >
670                <img decoding="async" alt=""
671                    class="hoverZoom "
672                    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/HYROX-Three-Perspectives-hero-image.jpg" style="transition: 0.35s all;height:100%;width:100%;
673                    object-position: 50% 50%; object-fit: cover;"/>
674                </a>
675                
676                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
677                <h4><a href="https://www.puma-catchup.com/sports/why-hyrox-is-more-than-a-race/"><strong>Why HYROX Is More Than a Race</strong></a></h4>
678                <div class="description shortExcerpt">
679                    HYROX is more than a race, it&#8217;s a movement. Joanna Wietrzyk, Faisal Abdalla and Simon Gronau share how hybrid fitness racing is redefining fitness through community, resilience and the belief that anyone can cross the finish line.
680                </div>
681                <a class="primary" href="https://www.puma-catchup.com/sports/why-hyrox-is-more-than-a-race/">read the story</a>
682            </div>
683            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
684                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/a-history-of-firsts-4-decades-of-puma-innovation/" 
685                     tabindex="-1" 
686                    id="188918"
687                     style="width:100%;position:relative;overflow:hidden;
688                    aspect-ratio:1
689                    ;" >
690                <img decoding="async" alt=""
691                    class="hoverZoom "
692                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/History-of-Firsts-Catch-Up-Titelbild.webp" style="transition: 0.35s all;height:100%;width:100%;
693                    object-position: 50% 50%; object-fit: cover;"/>
694                </a>
695                
696                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
697                <h4><a href="https://www.puma-catchup.com/sports/a-history-of-firsts-4-decades-of-puma-innovation/">A History of Firsts: 4 Decades of PUMA Innovation</a></h4>
698                <div class="description shortExcerpt">
699                    PUMA has been challenging the status quo for nearly 80 years. Step behind-the-scenes of the early milestones that redefined athletic performance forever.
700                </div>
701                <a class="primary" href="https://www.puma-catchup.com/sports/a-history-of-firsts-4-decades-of-puma-innovation/">read the story</a>
702            </div>
703            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
704                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/wearing-home-seven-clubs-seven-identities/" 
705                     tabindex="-1" 
706                    id="188906"
707                     style="width:100%;position:relative;overflow:hidden;
708                    aspect-ratio:1
709                    ;" >
710                <img decoding="async" alt=""
711                    class="hoverZoom "
712                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/Bundesliga-Kits.png" style="transition: 0.35s all;height:100%;width:100%;
713                    object-position: 50% 50%; object-fit: cover;"/>
714                </a>
715                
716                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
717                <h4><a href="https://www.puma-catchup.com/sports/wearing-home-seven-clubs-seven-identities/"><strong>Wearing Home – Seven Clubs, Seven Identities</strong></a></h4>
718                <div class="description shortExcerpt">
719                    From Dortmund&#8217;s landmarks to Kiel&#8217;s northern roots, seven PUMA clubs wear a piece of home in the 2026/27 season. Discover the stories, symbols and local inspirations behind each new jersey.
720                </div>
721                <a class="primary" href="https://www.puma-catchup.com/sports/wearing-home-seven-clubs-seven-identities/">read the story</a>
722            </div>
723            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
724                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/linford-christies-eye-catching-moment/" 
725                     tabindex="-1" 
726                    id="188891"
727                     style="width:100%;position:relative;overflow:hidden;
728                    aspect-ratio:1
729                    ;" >
730                <img decoding="async" alt=""
731                    class="hoverZoom "
732                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/Linford-Chrisite-Catch-Up-Titelbild-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
733                    object-position: 50% 50%; object-fit: cover;"/>
734                </a>
735                
736                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
737                <h4><a href="https://www.puma-catchup.com/sports/linford-christies-eye-catching-moment/"><strong>Linford Christie’s Eye-Catching Moment</strong></a></h4>
738                <div class="description shortExcerpt">
739                    Discover how sprint legend Linford Christie turned a press conference in Atlanta into a lasting piece of sports and marketing history and created one of PUMA’s most memorable brand moments.
740                </div>
741                <a class="primary" href="https://www.puma-catchup.com/sports/linford-christies-eye-catching-moment/">read the story</a>
742            </div>
743            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
744                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/performance-innovation-bringing-nitro-to-football/" 
745                     tabindex="-1" 
746                    id="188870"
747                     style="width:100%;position:relative;overflow:hidden;
748                    aspect-ratio:1
749                    ;" >
750                <img decoding="async" alt=""
751                    class="hoverZoom "
752                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/Romain-NITRO-Interview_Teaser-Image.png" style="transition: 0.35s all;height:100%;width:100%;
753                    object-position: 50% 50%; object-fit: cover;"/>
754                </a>
755                
756                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
757                <h4><a href="https://www.puma-catchup.com/sports/performance-innovation-bringing-nitro-to-football/"><strong>Performance Innovation: Bringing NITRO™ to Football</strong></a></h4>
758                <div class="description shortExcerpt">
759                    Football isn&#8217;t just running with a ball. Romain Girard explains why bringing NITRO™ to the pitch meant rethinking one of PUMA&#8217;s most successful technologies from the ground up.
760                </div>
761                <a class="primary" href="https://www.puma-catchup.com/sports/performance-innovation-bringing-nitro-to-football/">read the story</a>
762            </div>
763            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
764                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/rest-day-reading/" 
765                     tabindex="-1" 
766                    id="188859"
767                     style="width:100%;position:relative;overflow:hidden;
768                    aspect-ratio:1
769                    ;" >
770                <img decoding="async" alt=""
771                    class="hoverZoom "
772                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/Catch-Up-Rest-Day.png" style="transition: 0.35s all;height:100%;width:100%;
773                    object-position: 50% 50%; object-fit: cover;"/>
774                </a>
775                
776                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
777                <h4><a href="https://www.puma-catchup.com/sports/rest-day-reading/"><strong>Rest Day Reading</strong></a></h4>
778                <div class="description shortExcerpt">
779                    On a rare World Cup rest day, the focus shifts from matches to everything around them. Time to catch up on the stories, styles and moments that carry the game forward – before the ball starts rolling again.
780                </div>
781                <a class="primary" href="https://www.puma-catchup.com/sports/rest-day-reading/">read the story</a>
782            </div>
783		</div>
784	</div>
785</div>
786
787
788
789<!-- row category header -->
790<div class="row rowCategoryHeader" style="grid-template-columns:1fr">
791    <div class="col" style="display: flex; align-items: baseline;">
792        <h2 class="bgPuma">
793            <span>Corporate</span>
794        </h2>
795        <a class="primary tright" href="https://www.puma-catchup.com/category/corporate/" style="flex: 1; display: flex; justify-content: flex-end;">View all</a>
796    </div>
797
798</div>
799
800
801<!-- row article slider onebyone -->
802<div class="gradient1">
803	<div class="row rowOboWide spacing">
804
805		    <div style="padding:none">
806				<div class=" " 
807				    
808				     style="width:100%;height:100%;position:relative;overflow:hidden;
809				    aspect-ratio:Handlerbars Helper 'compare' needs 3 parameters, left value, operator and right value
810				    ;" >
811				<img decoding="async" alt=""
812				    class=" "
813				    src="https://www.puma-catchup.com/wp-content/uploads/2025/09/Puma_Website-HQ.jpg" style="transition: 0.35s all;height:100%;width:100%;
814				    object-position: 64% 38%; object-fit: cover;"/>
815				    </div>
816				
817			    </div><div>
818			</div>
819	    <div class="col">
820			<div style="display: grid; grid-template-rows: auto auto auto;height: 100%; ">
821				<div></div>
822				<div style="display:grid;grid-template-columns: auto auto auto;">
823					<div>
824						<div class="oboarrow swiperArrow swiperoutside-button-prev swipepreva1a76155-d4b5-427f-9be7-04e4d0cdcb1d" style=""></div>
825					</div>
826					<div id="swipe_a1a76155-d4b5-427f-9be7-04e4d0cdcb1d" class="swiper myswiper scrollAnim" data-ssize="1" data-id="a1a76155-d4b5-427f-9be7-04e4d0cdcb1d">
827						<div class="swiper-wrapper tcenter ">
828							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
829									<div id="oboimg">
830										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/" 
831										    id="189179"
832										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
833										;" >
834										<img decoding="async" alt=""
835										    class="hoverZoom "
836										    src="https://www.puma-catchup.com/wp-content/uploads/2026/10/2026_9_Stefan-Kretzschmar-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
837										    object-position: 57% 50%; object-fit: cover;"/>
838										</a>
839										
840									</div>
841									<br/>
842									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
843							        <h4 class="oboheadline" style="" ><strong>handball icon Kretzschmar on success and setbacks</strong></h4>
844									<div class="shortExcerpt" style="margin-bottom: 33px;">
845										Speaking with PUMA CEO Arthur Hoeld, the handball star reflects on setbacks, leadership and resilience, explaining why the toughest moments often provide the greatest opportunities for growth.
846									</div>
847									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/">read the story</a>
848								</div>
849							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
850									<div id="oboimg">
851										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/" 
852										    id="189119"
853										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
854										;" >
855										<img decoding="async" alt=""
856										    class="hoverZoom "
857										    src="https://www.puma-catchup.com/wp-content/uploads/2026/09/Puma_Coffee-Talk_Pep-Guardiola_122.jpg" style="transition: 0.35s all;height:100%;width:100%;
858										    object-position: 50% 29%; object-fit: cover;"/>
859										</a>
860										
861									</div>
862									<br/>
863									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
864							        <h4 class="oboheadline" style="" ><strong>Belief and No Doubt in the Game Plan</strong></h4>
865									<div class="shortExcerpt" style="margin-bottom: 33px;">
866										Legendary Football Manager Pep Guardiola on inspiration, leadership and how to win over different kinds of people to become a successful team. 
867									</div>
868									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/">read the story</a>
869								</div>
870							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
871									<div id="oboimg">
872										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/inside-the-mind-of-mathias-gidsel/" 
873										    id="188693"
874										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
875										;" >
876										<img decoding="async" alt=""
877										    class="hoverZoom "
878										    src="https://www.puma-catchup.com/wp-content/uploads/2026/06/Gidsel_Tease.webp" style="transition: 0.35s all;height:100%;width:100%;
879										    object-position: 50% 31%; object-fit: cover;"/>
880										</a>
881										
882									</div>
883									<br/>
884									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
885							        <h4 class="oboheadline" style="" >Inside the mind of Mathias Gidsel</h4>
886									<div class="shortExcerpt" style="margin-bottom: 33px;">
887										Professional handballer Mathias Gidsel sat down with PUMA CEO Arthur Hoeld as two true handball enthusiasts to talk partnership, performance, and how purpose‑driven innovation can redefine the sport. 
888									</div>
889									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/inside-the-mind-of-mathias-gidsel/">read the story</a>
890								</div>
891							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
892									<div id="oboimg">
893										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/fifa-world-cup-2026-refibre-is-in-the-game/" 
894										    id="188639"
895										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
896										;" >
897										<img decoding="async" alt=""
898										    class="hoverZoom "
899										    src="https://www.puma-catchup.com/wp-content/uploads/2026/05/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp" style="transition: 0.35s all;height:100%;width:100%;
900										    object-position: 50% 50%; object-fit: cover;"/>
901										</a>
902										
903									</div>
904									<br/>
905									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
906							        <h4 class="oboheadline" style="" >RE:FIBRE is in the Game</h4>
907									<div class="shortExcerpt" style="margin-bottom: 33px;">
908										Old threads woven into new trends. PUMA is bringing RE:FIBRE to the World Cup, producing all replica jerseys for its national teams from recycled textiles rather than plastic bottle-based polyester. 
909									</div>
910									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/fifa-world-cup-2026-refibre-is-in-the-game/">read the story</a>
911								</div>
912							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
913									<div id="oboimg">
914										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/" 
915										    id="188406"
916										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
917										;" >
918										<img decoding="async" alt="Vintage Puma logo featuring the PUMA cat on a yellowed, textured background."
919										    class="hoverZoom "
920										    src="https://www.puma-catchup.com/wp-content/uploads/2026/03/PUMA-Logo_Hero.webp" style="transition: 0.35s all;height:100%;width:100%;
921										    object-position: 50% 50%; object-fit: cover;"/>
922										</a>
923										
924									</div>
925									<br/>
926									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
927							        <h4 class="oboheadline" style="" >A look into PUMA’s iconic logo</h4>
928									<div class="shortExcerpt" style="margin-bottom: 33px;">
929										From a walk through Nuremberg Zoo to a global icon: discover how PUMA’s jumping cat came to life and how Rudolf Dassler’s vision shaped one of the industry’s most recognizable logos.
930									</div>
931									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/">read the story</a>
932								</div>
933							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
934									<div id="oboimg">
935										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/pumas-founding-story/" 
936										    id="188413"
937										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
938										;" >
939										<img decoding="async" alt=""
940										    class="hoverZoom "
941										    src="https://www.puma-catchup.com/wp-content/uploads/2026/03/PUMA-Founding-Story_hero-1.webp" style="transition: 0.35s all;height:100%;width:100%;
942										    object-position: 57% 20%; object-fit: cover;"/>
943										</a>
944										
945									</div>
946									<br/>
947									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
948							        <h4 class="oboheadline" style="" >PUMA’s Founding Story</h4>
949									<div class="shortExcerpt" style="margin-bottom: 33px;">
950										PUMA’s founding story began over a century ago in a small Franconian town called Herzogenaurach, where two German brothers turned a bold idea, clear vision, and passion for sport performance into the origins of the sports industry as we know it today.
951									</div>
952									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/pumas-founding-story/">read the story</a>
953								</div>
954							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
955									<div id="oboimg">
956										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/accountability-starts-on-the-factory-floor/" 
957										    id="188315"
958										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
959										;" >
960										<img decoding="async" alt=""
961										    class="hoverZoom "
962										    src="https://www.puma-catchup.com/wp-content/uploads/2026/02/Accountability-starts-on-factory-floor.jpg" style="transition: 0.35s all;height:100%;width:100%;
963										    object-position: 50% 50%; object-fit: cover;"/>
964										</a>
965										
966									</div>
967									<br/>
968									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
969							        <h4 class="oboheadline" style="" >Accountability Starts on the Factory Floor</h4>
970									<div class="shortExcerpt" style="margin-bottom: 33px;">
971										Meet Mujtaba Hussain, a third-party sustainability auditor with global risk management partner, LRQA, who makes sure brands like PUMA and their suppliers walk the talk on responsible business.
972									</div>
973									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/accountability-starts-on-the-factory-floor/">read the story</a>
974								</div>
975							    <div class="swiper-slide swiper-slide1 articleTeaser" data-pagination="true" >
976									<div id="oboimg">
977										<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/london-just-got-more-puma/" 
978										    id="188022"
979										     style="width:324px;height:324px;aspect-ratio:1;margin-left:auto;margin-right:auto;margin-top:40px;position:relative;overflow:hidden;
980										;" >
981										<img decoding="async" alt=""
982										    class="hoverZoom "
983										    src="https://www.puma-catchup.com/wp-content/uploads/2025/12/Hero_Puma-Oxford-Street-WEB.jpg" style="transition: 0.35s all;height:100%;width:100%;
984										    object-position: 50% 50%; object-fit: cover;"/>
985										</a>
986										
987									</div>
988									<br/>
989									<a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a>
990							        <h4 class="oboheadline" style="" >London just got more PUMA</h4>
991									<div class="shortExcerpt" style="margin-bottom: 33px;">
992										Step inside PUMA’s largest European flagship on London’s Oxford Street – where innovation, style, and culture meet under one roof
993									</div>
994									<a class="buttonSec" href="https://www.puma-catchup.com/corporate/london-just-got-more-puma/">read the story</a>
995								</div>
996						</div>
997					</div>
998					<div>
999						<div class="swiperArrow swiperoutside-button-next swipenexta1a76155-d4b5-427f-9be7-04e4d0cdcb1d oboarrow"></div>
1000					</div>
1001				</div>
1002			</div>
1003		</div>
1004		<div> </div>
1005	</div>
1006</div>
1007
1008
1009<!-- row category header -->
1010<div class="row rowCategoryHeader" style="grid-template-columns:1fr">
1011    <div class="col" style="display: flex; align-items: baseline;">
1012        <h2 class="bgPuma">
1013            <span>Sportstyle</span>
1014        </h2>
1015        <a class="primary tright" href="https://www.puma-catchup.com/category/sportstyle/" style="flex: 1; display: flex; justify-content: flex-end;">View all</a>
1016    </div>
1017
1018</div>
1019
1020
1021
1022<div class="row rowSlider3 spacing scrollAnim">
1023    <div class="nomobile swiperArrow swiper-button-prev swipeprevb18098c3-0370-4a21-8fed-a867380f36cc" style="top:unset;margin-top: 170px;margin-left:15px;"></div>
1024    <div class="nomobile swiperArrow swiper-button-next swipenextb18098c3-0370-4a21-8fed-a867380f36cc" style="top:unset;margin-top: 170px;margin-right:15px;"></div>
1025	<div id="swipe_b18098c3-0370-4a21-8fed-a867380f36cc" class="swiper myswiper" data-ssize="4" data-id="b18098c3-0370-4a21-8fed-a867380f36cc">
1026		<div class="swiper-wrapper">
1027            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1028                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/" 
1029                     tabindex="-1" 
1030                    id="189110"
1031                     style="width:100%;position:relative;overflow:hidden;
1032                    aspect-ratio:1
1033                    ;" >
1034                <img decoding="async" alt=""
1035                    class="hoverZoom "
1036                    src="https://www.puma-catchup.com/wp-content/uploads/2026/09/LOW-RES-2000x2000-26AW_SP_SUEDE_FOREVER_OCTOBER_COMMERCIAL_04_1635_RGB.png" style="transition: 0.35s all;height:100%;width:100%;
1037                    object-position: 50% 50%; object-fit: cover;"/>
1038                </a>
1039                
1040                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1041                <h4><a href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/"><strong>“CULTURE IS SOMETHING YOU PARTICIPATE IN – NOT SOMETHING YOU CONTROL”</strong></a></h4>
1042                <div class="description shortExcerpt">
1043                    How do you introduce the right product at the right time and who decides what’s on trend? The answer is contained a single word: Culture. PUMA’s Laurent Fricker, explains how cultural impulses emerge, how to spot them early, and how to turn them into products that resonate with consumers.
1044                </div>
1045                <a class="primary" href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/">read the story</a>
1046            </div>
1047            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1048                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/" 
1049                     tabindex="-1" 
1050                    id="189084"
1051                     style="width:100%;position:relative;overflow:hidden;
1052                    aspect-ratio:1
1053                    ;" >
1054                <img decoding="async" alt=""
1055                    class="hoverZoom "
1056                    src="https://www.puma-catchup.com/wp-content/uploads/2026/09/26SS_SP_Fade-Nitro-2.jpg" style="transition: 0.35s all;height:100%;width:100%;
1057                    object-position: 53% 76%; object-fit: cover;"/>
1058                </a>
1059                
1060                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1061                <h4><a href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/">Built for Athletes, Adopted by the Streets </a></h4>
1062                <div class="description shortExcerpt">
1063                    Running shoes no longer have one job. Beyond the workout, they’re clocking in every day. Here’s why PUMA’s NITRO™ styles can also be a part of your everyday outfit.
1064                </div>
1065                <a class="primary" href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/">read the story</a>
1066            </div>
1067            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1068                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/" 
1069                     tabindex="-1" 
1070                    id="189093"
1071                     style="width:100%;position:relative;overflow:hidden;
1072                    aspect-ratio:1
1073                    ;" >
1074                <img decoding="async" alt=""
1075                    class="hoverZoom "
1076                    src="https://www.puma-catchup.com/wp-content/uploads/2026/09/LOW-RES-1000x667-26AW_SP_Back-to-School_Full-Group_1616_RGB.jpg" style="transition: 0.35s all;height:100%;width:100%;
1077                    object-position: 49% 23%; object-fit: cover;"/>
1078                </a>
1079                
1080                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1081                <h4><a href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/"><strong>„KIDS KNOW EXACTLY WHAT THEY WANT“</strong></a></h4>
1082                <div class="description shortExcerpt">
1083                    Kids want comfort and self-expression, parents want quality and value. Emily Müller-Lennox explains how PUMA brings both together. And why multi-use, from school to sports, and more playful looks are gaining ground.
1084                </div>
1085                <a class="primary" href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/">read the story</a>
1086            </div>
1087            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1088                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/inside-aap-rockys-revival-of-the-puma-suede-94/" 
1089                     tabindex="-1" 
1090                    id="188930"
1091                     style="width:100%;position:relative;overflow:hidden;
1092                    aspect-ratio:1
1093                    ;" >
1094                <img decoding="async" alt=""
1095                    class="hoverZoom "
1096                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/puma-asap-rocky-suede-hero-image.webp" style="transition: 0.35s all;height:100%;width:100%;
1097                    object-position: 54% 88%; object-fit: cover;"/>
1098                </a>
1099                
1100                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1101                <h4><a href="https://www.puma-catchup.com/sportstyle/inside-aap-rockys-revival-of-the-puma-suede-94/">Inside A$AP Rocky’s Revival of the PUMA Suede ‘94</a></h4>
1102                <div class="description shortExcerpt">
1103                    A$AP Rocky reimagines the PUMA Suede ‘94 with retro rebranding, nostalgic familiarity and his unique touch. Catch up with the conversation behind this collaborative effort and creative direction. 
1104                </div>
1105                <a class="primary" href="https://www.puma-catchup.com/sportstyle/inside-aap-rockys-revival-of-the-puma-suede-94/">read the story</a>
1106            </div>
1107            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1108                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/one-shoe-four-ways-meet-the-speedcat-mule/" 
1109                     tabindex="-1" 
1110                    id="188819"
1111                     style="width:100%;position:relative;overflow:hidden;
1112                    aspect-ratio:1
1113                    ;" >
1114                <img decoding="async" alt=""
1115                    class="hoverZoom "
1116                    src="https://www.puma-catchup.com/wp-content/uploads/2026/06/Speedcat-Mule-Hero.jpg" style="transition: 0.35s all;height:100%;width:100%;
1117                    object-position: 50% 50%; object-fit: cover;"/>
1118                </a>
1119                
1120                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1121                <h4><a href="https://www.puma-catchup.com/sportstyle/one-shoe-four-ways-meet-the-speedcat-mule/">One Shoe Four Ways: Meet the Speedcat Mule  </a></h4>
1122                <div class="description shortExcerpt">
1123                    Meet the Speedcat Mule: a cult classic reimagined as the summer’s most stylish slip-on. Motorsport DNA, ballet detailing, smooth leather and rich colours, this is the shoe of the summer that makes getting dressed look easy.
1124                </div>
1125                <a class="primary" href="https://www.puma-catchup.com/sportstyle/one-shoe-four-ways-meet-the-speedcat-mule/">read the story</a>
1126            </div>
1127            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1128                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/how-to-style-the-puma-x-salehe-bembury-collection/" 
1129                     tabindex="-1" 
1130                    id="188783"
1131                     style="width:100%;position:relative;overflow:hidden;
1132                    aspect-ratio:1
1133                    ;" >
1134                <img decoding="async" alt=""
1135                    class="hoverZoom "
1136                    src="https://www.puma-catchup.com/wp-content/uploads/2026/06/PUMA_Salehe-Bembury_Travelwear-Collection_All-Nations-Hero-Image-1-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
1137                    object-position: 50% 50%; object-fit: cover;"/>
1138                </a>
1139                
1140                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1141                <h4><a href="https://www.puma-catchup.com/sportstyle/how-to-style-the-puma-x-salehe-bembury-collection/">Travel in Style: How to Wear the PUMA x Salehe Bembury Collection</a></h4>
1142                <div class="description shortExcerpt">
1143                    Salehe Bembury and PUMA’s TRVL WEAR collection blurs the lines between football fandom and summer fashion. Here’s how to wear the vivid tracksuits, tees and sneakers for the global tournament (and beyond) this season.
1144                </div>
1145                <a class="primary" href="https://www.puma-catchup.com/sportstyle/how-to-style-the-puma-x-salehe-bembury-collection/">read the story</a>
1146            </div>
1147            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1148                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/dress-for-the-occasion-styling-pumas-federation-jerseys/" 
1149                     tabindex="-1" 
1150                    id="188650"
1151                     style="width:100%;position:relative;overflow:hidden;
1152                    aspect-ratio:1
1153                    ;" >
1154                <img decoding="async" alt=""
1155                    class="hoverZoom "
1156                    src="https://www.puma-catchup.com/wp-content/uploads/2026/06/Dress-for-occasion.webp" style="transition: 0.35s all;height:100%;width:100%;
1157                    object-position: 47% 30%; object-fit: cover;"/>
1158                </a>
1159                
1160                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1161                <h4><a href="https://www.puma-catchup.com/sportstyle/dress-for-the-occasion-styling-pumas-federation-jerseys/">Dress for the Occasion: Styling PUMA’s federation jerseys</a></h4>
1162                <div class="description shortExcerpt">
1163                    The World Cup may be coming soon, but PUMA’s national football jerseys are too good to save for matchday. Here’s how to wear one in 2026.
1164                </div>
1165                <a class="primary" href="https://www.puma-catchup.com/sportstyle/dress-for-the-occasion-styling-pumas-federation-jerseys/">read the story</a>
1166            </div>
1167            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1168                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/keeping-a-low-profile-slim-sneakers-are-back/" 
1169                     tabindex="-1" 
1170                    id="188561"
1171                     style="width:100%;position:relative;overflow:hidden;
1172                    aspect-ratio:1
1173                    ;" >
1174                <img decoding="async" alt=""
1175                    class="hoverZoom "
1176                    src="https://www.puma-catchup.com/wp-content/uploads/2026/04/26SS_H-STREET_ROSE.jpg" style="transition: 0.35s all;height:100%;width:100%;
1177                    object-position: 47% 56%; object-fit: cover;"/>
1178                </a>
1179                
1180                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1181                <h4><a href="https://www.puma-catchup.com/sportstyle/keeping-a-low-profile-slim-sneakers-are-back/">Keeping a low profile: slim sneakers are back</a></h4>
1182                <div class="description shortExcerpt">
1183                    From retro heritage to modern sneakerinas, explore why fashion is eyeing up slim sneakers – and how styling the trend means reimagining your outfit.
1184                </div>
1185                <a class="primary" href="https://www.puma-catchup.com/sportstyle/keeping-a-low-profile-slim-sneakers-are-back/">read the story</a>
1186            </div>
1187            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1188                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/how-the-t7-defined-sportstyle/" 
1189                     tabindex="-1" 
1190                    id="188456"
1191                     style="width:100%;position:relative;overflow:hidden;
1192                    aspect-ratio:1
1193                    ;" >
1194                <img decoding="async" alt=""
1195                    class="hoverZoom "
1196                    src="https://www.puma-catchup.com/wp-content/uploads/2026/04/PUMA-T7-Series-1.jpg" style="transition: 0.35s all;height:100%;width:100%;
1197                    object-position: 50% 50%; object-fit: cover;"/>
1198                </a>
1199                
1200                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1201                <h4><a href="https://www.puma-catchup.com/sportstyle/how-the-t7-defined-sportstyle/">How the T7 defined Sportstyle </a></h4>
1202                <div class="description shortExcerpt">
1203                    Launched in 1968, the PUMA T7 tracksuit marks the meeting of performance design and streetwear. With the signature FORMSTRIP on its sleeves, it has evolved into a symbol of sportstyle identity.
1204                </div>
1205                <a class="primary" href="https://www.puma-catchup.com/sportstyle/how-the-t7-defined-sportstyle/">read the story</a>
1206            </div>
1207            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1208                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/three-trends-to-pair-with-suede-in-2026/" 
1209                     tabindex="-1" 
1210                    id="188437"
1211                     style="width:100%;position:relative;overflow:hidden;
1212                    aspect-ratio:1
1213                    ;" >
1214                <img decoding="async" alt=""
1215                    class="hoverZoom "
1216                    src="https://www.puma-catchup.com/wp-content/uploads/2026/03/26SS_SP_SELECT_Suede-CHARLES-F-STEAD_160-1.jpg" style="transition: 0.35s all;height:100%;width:100%;
1217                    object-position: 50% 50%; object-fit: cover;"/>
1218                </a>
1219                
1220                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1221                <h4><a href="https://www.puma-catchup.com/sportstyle/three-trends-to-pair-with-suede-in-2026/">Three trends to pair with SUEDE in 2026</a></h4>
1222                <div class="description shortExcerpt">
1223                    The PUMA SUEDE is a classic for a reason. From neo-tailoring to the noughties literary revival, check out how this tactile, low-profile icon anchors 2026’s shift toward sleek intentionality and grounded street style.
1224                </div>
1225                <a class="primary" href="https://www.puma-catchup.com/sportstyle/three-trends-to-pair-with-suede-in-2026/">read the story</a>
1226            </div>
1227		</div>
1228	</div>
1229</div>
1230
1231
1232
1233<!-- row category header -->
1234<div class="row rowCategoryHeader" style="grid-template-columns:1fr">
1235    <div class="col" style="display: flex; align-items: baseline;">
1236        <h2 class="bgPuma">
1237            <span>Our Legacy</span>
1238        </h2>
1239        <a class="primary tright" href="https://www.puma-catchup.com/category/our-legacy/" style="flex: 1; display: flex; justify-content: flex-end;">View all</a>
1240    </div>
1241
1242</div>
1243
1244
1245<!-- row article vertical -->
1246<div class="gradient gradient1">
1247	<div class="row rowTwoColumnsFull spacing">
1248	    <div style="padding:none">
1249	        <div class="bgimage" style="height:100%;width:100%;background-image: url('https://www.puma-catchup.com/wp-content/uploads/2026/03/Puma_Our-Legacy.jpg'); background-size: cover;background-position: 50% 50%;width:100%"></div>
1250	    </div>
1251	    <div class="col">
1252			<br/>
1253				<div class="teaserVertArt" style="display:grid;grid-template-columns: 20px 10fr 20px;">
1254					<div></div>
1255					<div class="rowArticleItem articleTeaser">
1256					    <div>
1257							<a class="hoverzooma teaserVertImg scrollAnim" href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/" 
1258							    id="189030"
1259							     style="width:100%;position:relative;overflow:hidden;
1260							;" >
1261							<img decoding="async" alt=""
1262							    class="hoverZoom "
1263							    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Gunter-Netzer-Catch-Up.webp" style="transition: 0.35s all;height:100%;width:100%;
1264							    object-position: 51% 62%; object-fit: cover;"/>
1265							</a>
1266							
1267					    </div>
1268					    <div class="innerpadd">
1269							<a href="https://www.puma-catchup.com/category/sports/" class="secondary2">Sports</a>
1270					        <h4>Günter Netzer: A True Football Icon</h4>
1271							<div class="shortExcerpt">
1272								Günter Netzer is one of the most iconic footballers in German history. Known for his exceptional football skills and his vibrant personality, he was the first footballer in Germany to wear colourful football boots, made by PUMA.
1273							</div>
1274							<a class="primary" href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/">read the story</a>
1275						</div>
1276					</div>
1277					<div></div>
1278				</div>
1279				<div class="teaserVertArt" style="display:grid;grid-template-columns: 20px 10fr 20px;">
1280					<div></div>
1281					<div class="rowArticleItem articleTeaser">
1282					    <div>
1283							<a class="hoverzooma teaserVertImg scrollAnim" href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/" 
1284							    id="189037"
1285							     style="width:100%;position:relative;overflow:hidden;
1286							;" >
1287							<img decoding="async" alt=""
1288							    class="hoverZoom "
1289							    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Schumacher_CatchUp_titel.jpg" style="transition: 0.35s all;height:100%;width:100%;
1290							    object-position: 50% 17%; object-fit: cover;"/>
1291							</a>
1292							
1293					    </div>
1294					    <div class="innerpadd">
1295							<a href="https://www.puma-catchup.com/category/sports/" class="secondary2">Sports</a>
1296					        <h4>Michael Schumacher&#8217;s Enduring Legacy </h4>
1297							<div class="shortExcerpt">
1298								F1 legend Michael Schumacher rewrote history with Scuderia Ferrari – but remained famously warm and grounded. We review the records he broke, his commitment to racing, and the enduring legacy he left on this captivating sport.
1299							</div>
1300							<a class="primary" href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/">read the story</a>
1301						</div>
1302					</div>
1303					<div></div>
1304				</div>
1305				<div class="teaserVertArt" style="display:grid;grid-template-columns: 20px 10fr 20px;">
1306					<div></div>
1307					<div class="rowArticleItem articleTeaser">
1308					    <div>
1309							<a class="hoverzooma teaserVertImg scrollAnim" href="https://www.puma-catchup.com/sports/from-the-nineties-to-now-a-history-of-firsts/" 
1310							    id="188981"
1311							     style="width:100%;position:relative;overflow:hidden;
1312							;" >
1313							<img decoding="async" alt=""
1314							    class="hoverZoom "
1315							    src="https://www.puma-catchup.com/wp-content/uploads/2026/08/History-of-Firsts-2-Catch-Up-Titelbild.jpg" style="transition: 0.35s all;height:100%;width:100%;
1316							    object-position: 50% 50%; object-fit: cover;"/>
1317							</a>
1318							
1319					    </div>
1320					    <div class="innerpadd">
1321							<a href="https://www.puma-catchup.com/category/sports/" class="secondary2">Sports</a>
1322					        <h4><strong>From the Nineties to Now: A History of Firsts</strong></h4>
1323							<div class="shortExcerpt">
1324								We’ve never been interested in playing it safe. Take a look inside PUMA’s more recent history of radical leadership: marrying sports tech to cultural disruption.
1325							</div>
1326							<a class="primary" href="https://www.puma-catchup.com/sports/from-the-nineties-to-now-a-history-of-firsts/">read the story</a>
1327						</div>
1328					</div>
1329					<div></div>
1330				</div>
1331		</div>
1332	</div>
1333</div>
1334
1335
1336<!-- row category header -->
1337<div class="row rowCategoryHeader" style="grid-template-columns:1fr">
1338    <div class="col" style="display: flex; align-items: baseline;">
1339        <h2 class="bgPuma">
1340            <span>Our Favourites</span>
1341        </h2>
1342    </div>
1343
1344</div>
1345
1346
1347
1348<div class="row rowSlider3 spacing scrollAnim">
1349    <div class="nomobile swiperArrow swiper-button-prev swipeprevce24fd0c-edeb-4635-b5b3-2aef59b441f1" style="top:unset;margin-top: 170px;margin-left:15px;"></div>
1350    <div class="nomobile swiperArrow swiper-button-next swipenextce24fd0c-edeb-4635-b5b3-2aef59b441f1" style="top:unset;margin-top: 170px;margin-right:15px;"></div>
1351	<div id="swipe_ce24fd0c-edeb-4635-b5b3-2aef59b441f1" class="swiper myswiper" data-ssize="4" data-id="ce24fd0c-edeb-4635-b5b3-2aef59b441f1">
1352		<div class="swiper-wrapper">
1353            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1354                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/pumas-founding-story/" 
1355                     tabindex="-1" 
1356                    id="188413"
1357                     style="width:100%;position:relative;overflow:hidden;
1358                    aspect-ratio:1
1359                    ;" >
1360                <img decoding="async" alt=""
1361                    class="hoverZoom "
1362                    src="https://www.puma-catchup.com/wp-content/uploads/2026/03/PUMA-Founding-Story_hero-1.webp" style="transition: 0.35s all;height:100%;width:100%;
1363                    object-position: 57% 20%; object-fit: cover;"/>
1364                </a>
1365                
1366                <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2" style="margin-top: 17px;">Corporate</a>
1367                <h4><a href="https://www.puma-catchup.com/corporate/pumas-founding-story/">PUMA’s Founding Story</a></h4>
1368                <div class="description shortExcerpt">
1369                    PUMA’s founding story began over a century ago in a small Franconian town called Herzogenaurach, where two German brothers turned a bold idea, clear vision, and passion for sport performance into the origins of the sports industry as we know it today.
1370                </div>
1371                <a class="primary" href="https://www.puma-catchup.com/corporate/pumas-founding-story/">read the story</a>
1372            </div>
1373            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1374                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/take-a-look-inside-the-puma-nitro-lab/" 
1375                     tabindex="-1" 
1376                    id="188592"
1377                     style="width:100%;position:relative;overflow:hidden;
1378                    aspect-ratio:1
1379                    ;" >
1380                <img decoding="async" alt=""
1381                    class="hoverZoom "
1382                    src="https://www.puma-catchup.com/wp-content/uploads/2026/05/NITRO-LAB_Hero.webp" style="transition: 0.35s all;height:100%;width:100%;
1383                    object-position: 36% 45%; object-fit: cover;"/>
1384                </a>
1385                
1386                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
1387                <h4><a href="https://www.puma-catchup.com/sports/take-a-look-inside-the-puma-nitro-lab/">Take a look inside the PUMA NITRO LAB</a></h4>
1388                <div class="description shortExcerpt">
1389                    Step inside PUMA’s NITRO LAB, where athletes, data and biomechanics shape the future of performance. Real testing, real feedback and cutting-edge science come together to redefine footwear for running, football and HYROX.
1390                </div>
1391                <a class="primary" href="https://www.puma-catchup.com/sports/take-a-look-inside-the-puma-nitro-lab/">read the story</a>
1392            </div>
1393            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1394                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/puma-gives-us-reliable-tools-to-perform-at-the-highest-level/" 
1395                     tabindex="-1" 
1396                    id="188526"
1397                     style="width:100%;position:relative;overflow:hidden;
1398                    aspect-ratio:1
1399                    ;" >
1400                <img decoding="async" alt=""
1401                    class="hoverZoom "
1402                    src="https://www.puma-catchup.com/wp-content/uploads/2026/04/DFB-women_Bridgepic.webp" style="transition: 0.35s all;height:100%;width:100%;
1403                    object-position: 52% 45%; object-fit: cover;"/>
1404                </a>
1405                
1406                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
1407                <h4><a href="https://www.puma-catchup.com/sports/puma-gives-us-reliable-tools-to-perform-at-the-highest-level/">“PUMA gives us reliable tools to perform at the highest level”</a></h4>
1408                <div class="description shortExcerpt">
1409                    Five PUMA athletes from Germany’s national football team talk about how women’s football is evolving, the importance of women-specific boots, and where the biggest opportunities for the game still lie. 
1410                </div>
1411                <a class="primary" href="https://www.puma-catchup.com/sports/puma-gives-us-reliable-tools-to-perform-at-the-highest-level/">read the story</a>
1412            </div>
1413            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1414                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/" 
1415                     tabindex="-1" 
1416                    id="188406"
1417                     style="width:100%;position:relative;overflow:hidden;
1418                    aspect-ratio:1
1419                    ;" >
1420                <img decoding="async" alt="Vintage Puma logo featuring the PUMA cat on a yellowed, textured background."
1421                    class="hoverZoom "
1422                    src="https://www.puma-catchup.com/wp-content/uploads/2026/03/PUMA-Logo_Hero.webp" style="transition: 0.35s all;height:100%;width:100%;
1423                    object-position: 50% 50%; object-fit: cover;"/>
1424                </a>
1425                
1426                <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2" style="margin-top: 17px;">Corporate</a>
1427                <h4><a href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/">A look into PUMA’s iconic logo</a></h4>
1428                <div class="description shortExcerpt">
1429                    From a walk through Nuremberg Zoo to a global icon: discover how PUMA’s jumping cat came to life and how Rudolf Dassler’s vision shaped one of the industry’s most recognizable logos.
1430                </div>
1431                <a class="primary" href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/">read the story</a>
1432            </div>
1433            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1434                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/performance-innovation-bringing-nitro-to-football/" 
1435                     tabindex="-1" 
1436                    id="188870"
1437                     style="width:100%;position:relative;overflow:hidden;
1438                    aspect-ratio:1
1439                    ;" >
1440                <img decoding="async" alt=""
1441                    class="hoverZoom "
1442                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/Romain-NITRO-Interview_Teaser-Image.png" style="transition: 0.35s all;height:100%;width:100%;
1443                    object-position: 50% 50%; object-fit: cover;"/>
1444                </a>
1445                
1446                <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a>
1447                <h4><a href="https://www.puma-catchup.com/sports/performance-innovation-bringing-nitro-to-football/"><strong>Performance Innovation: Bringing NITRO™ to Football</strong></a></h4>
1448                <div class="description shortExcerpt">
1449                    Football isn&#8217;t just running with a ball. Romain Girard explains why bringing NITRO™ to the pitch meant rethinking one of PUMA&#8217;s most successful technologies from the ground up.
1450                </div>
1451                <a class="primary" href="https://www.puma-catchup.com/sports/performance-innovation-bringing-nitro-to-football/">read the story</a>
1452            </div>
1453            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1454                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sportstyle/inside-aap-rockys-revival-of-the-puma-suede-94/" 
1455                     tabindex="-1" 
1456                    id="188930"
1457                     style="width:100%;position:relative;overflow:hidden;
1458                    aspect-ratio:1
1459                    ;" >
1460                <img decoding="async" alt=""
1461                    class="hoverZoom "
1462                    src="https://www.puma-catchup.com/wp-content/uploads/2026/07/puma-asap-rocky-suede-hero-image.webp" style="transition: 0.35s all;height:100%;width:100%;
1463                    object-position: 54% 88%; object-fit: cover;"/>
1464                </a>
1465                
1466                <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a>
1467                <h4><a href="https://www.puma-catchup.com/sportstyle/inside-aap-rockys-revival-of-the-puma-suede-94/">Inside A$AP Rocky’s Revival of the PUMA Suede ‘94</a></h4>
1468                <div class="description shortExcerpt">
1469                    A$AP Rocky reimagines the PUMA Suede ‘94 with retro rebranding, nostalgic familiarity and his unique touch. Catch up with the conversation behind this collaborative effort and creative direction. 
1470                </div>
1471                <a class="primary" href="https://www.puma-catchup.com/sportstyle/inside-aap-rockys-revival-of-the-puma-suede-94/">read the story</a>
1472            </div>
1473            <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;">
1474                <a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/corporate/dont-call-our-formstrip-a-stripe/" 
1475                     tabindex="-1" 
1476                    id="185915"
1477                     style="width:100%;position:relative;overflow:hidden;
1478                    aspect-ratio:1
1479                    ;" >
1480                <img decoding="async" alt=""
1481                    class="hoverZoom "
1482                    src="https://www.puma-catchup.com/wp-content/uploads/2025/11/FormStripe_CATchUpHeader-4.jpg" style="transition: 0.35s all;height:100%;width:100%;
1483                    object-position: 50% 50%; object-fit: cover;"/>
1484                </a>
1485                
1486                <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2" style="margin-top: 17px;">Corporate</a>
1487                <h4><a href="https://www.puma-catchup.com/corporate/dont-call-our-formstrip-a-stripe/">DON&#8217;T CALL OUR FORMSTRIP A STRIPE</a></h4>
1488                <div class="description shortExcerpt">
1489                    It immediately lets you recognize a pair of PUMAs, whether it’s a SUEDE, a KING or a DEVIATE NITRO™ running shoe. Dive into the history of the FORMSTRIP.
1490                </div>
1491                <a class="primary" href="https://www.puma-catchup.com/corporate/dont-call-our-formstrip-a-stripe/">read the story</a>
1492            </div>
1493		</div>
1494	</div>
1495</div>
1496
1497
1498
1499<!-- row category header -->
1500<div class="row rowCategoryHeader" style="grid-template-columns:1fr">
1501    <div class="col" style="display: flex; align-items: baseline;">
1502        <h2 class="bgPuma">
1503            <span>MORE TO DISCOVER</span>
1504        </h2>
1505    </div>
1506
1507</div>
1508
1509
1510<!-- row article teaser single -->
1511<div class="row rowImageFull spacing " style="height: 690px;">
1512    <div class="bgimage" style="background-image: url('https://www.puma-catchup.com/wp-content/uploads/2026/04/26SS_Run_Deviate-Nitro-Elite-4_LOOK2_Drop-2_Wns_4991.webp'); background-size: cover;background-position: 44% 37%;width:100%"  >
1513        <div class="row rowArticleTeaserSingle">
1514            <div class="articleTeaserSingleRows">
1515                <div></div>
1516                <div class="bot">
1517                    <a class="secondary" href="/category/https://www.puma-catchup.com/category/sports/">Sports</a>
1518                    <h1>It always comes back</h1>
1519                    <div class="description shortExcerpt">Inside PUMA’s NITRO™ foam: how its structure, production, and interaction with carbon plates influence energy return and running performance.</div>
1520                    <a class="buttonSec" href="https://www.puma-catchup.com/sports/it-always-comes-back/">read more</a>
1521                </div>
1522            </div>
1523        </div>
1524    </div>
1525</div>
1526
1527
1528<!-- row article teaser 3 -->
1529<div class="rowArticleTeaser3">
1530	<div class="row rowTwoColumnsFull spacing">
1531	    <div style="padding:none">
1532			<div class="col articleTeaser">
1533			    <div class="">
1534					<a href="https://www.puma-catchup.com/category/sports/" class="secondary">Sports</a>
1535			        <h4><strong>„YOU JUST FEEL IT“</strong></h4>
1536					<div class="shortExcerpt">
1537				        Carbon doesn’t buckle, it yields. Combined with PUMA’s NITRO™ technology, it translates energy into performance. Discover the technology and materials behind it with insights from PUMA’s carbon expert Matthias Hartmann.
1538					</div>
1539					<br/>
1540					<a class="buttonSec articleslider" href="https://www.puma-catchup.com/sports/you-just-feel-it-how-puma-uses-nitro-with-carbon-to-make-athletes-faster/">read the story</a>
1541					<br/>
1542					<br/>
1543					<a class="hoverzooma  scrollAnim" href="https://www.puma-catchup.com/sports/you-just-feel-it-how-puma-uses-nitro-with-carbon-to-make-athletes-faster/" 
1544					    
1545					     style="height:200px;position:relative;overflow:hidden;
1546					    aspect-ratio:2
1547					    ;" >
1548					<img decoding="async" alt=""
1549					    class="hoverZoom "
1550					    src="https://www.puma-catchup.com/wp-content/uploads/2025/12/NITRO-Elite_Hero-1-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%;
1551					    object-position: 50% 50%; object-fit: cover;"/>
1552					</a>
1553					
1554				</div>
1555			</div>
1556	    </div>
1557	    <div class="col">
1558			<br/>
1559			<div style="display:grid;grid-template-rows: auto auto auto;">
1560					<div>
1561
1562						<div class="teaser3inner" >
1563							<div class="hideinprint"></div>
1564							<div class="rowArticleItem articleTeaser">
1565							    <div>
1566									<a class="hoverzooma teaserVertImg scrollAnim" href="https://www.puma-catchup.com/sports/how-the-first-ever-hyrox-specific-shoe-came-to-life/" 
1567									    id="188302"
1568									     style="height:200px;width:200px;;position:relative;overflow:hidden;
1569									    aspect-ratio:1
1570									    ;" >
1571									<img decoding="async" alt=""
1572									    class="hoverZoom "
1573									    src="https://www.puma-catchup.com/wp-content/uploads/2026/02/26SS_Train_Hyrox_Deviate-Nitro-Elite-4_Mens_0164_RGB.jpg" style="transition: 0.35s all;height:100%;width:100%;
1574									    object-position: 4% 48%; object-fit: cover;"/>
1575									</a>
1576									
1577							    </div>
1578							    <div class="innerpadd">
1579									<a href="https://www.puma-catchup.com/category/sports/" class="secondary2">Sports</a>
1580							        <h4>How the First-Ever HYROX-Specific Shoe Came To Life</h4>
1581									<div class="shortExcerpt">
1582								        PUMA’s Damion Perry reveals how the team engineered the industry’s first HYROX‑specific super shoe — transforming an elite marathon model with new stability, grip and durability to meet the sport’s unique hybrid demands.
1583									</div>
1584									<br/>
1585									<a class="articleslider" href="https://www.puma-catchup.com/sports/how-the-first-ever-hyrox-specific-shoe-came-to-life/">read the story</a>
1586								</div>
1587								<br/>
1588							</div>
1589							<div class="hideinprint"></div>
1590						</div>
1591					</div>
1592					<div>
1593						<div class="nodesktop ">
1594							<br/><br/>
1595						</div>
1596
1597						<div class="teaser3inner" >
1598							<div class="hideinprint"></div>
1599							<div class="rowArticleItem articleTeaser">
1600							    <div>
1601									<a class="hoverzooma teaserVertImg scrollAnim" href="https://www.puma-catchup.com/sportstyle/a-shoe-that-outlasts-trends/" 
1602									    id="188201"
1603									     style="height:200px;width:200px;;position:relative;overflow:hidden;
1604									    aspect-ratio:1
1605									    ;" >
1606									<img decoding="async" alt=""
1607									    class="hoverZoom "
1608									    src="https://www.puma-catchup.com/wp-content/uploads/2026/01/Helmut-Archiv_040_lateral.jpg" style="transition: 0.35s all;height:100%;width:100%;
1609									    object-position: 56% 18%; object-fit: cover;"/>
1610									</a>
1611									
1612							    </div>
1613							    <div class="innerpadd">
1614									<a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2">Sportstyle</a>
1615							        <h4>A SHOE THAT OUTLASTS TRENDS </h4>
1616									<div class="shortExcerpt">
1617								        Few sneakers have shaped culture like the PUMA SUEDE. It stood in iconic moments—from Tommie Smith’s protest to Walt ‘Clyde’ Frazier’s style—and now returns to the spotlight at Paris Fashion Week. Step into its legacy.
1618									</div>
1619									<br/>
1620									<a class="articleslider" href="https://www.puma-catchup.com/sportstyle/a-shoe-that-outlasts-trends/">read the story</a>
1621								</div>
1622								<br/>
1623							</div>
1624							<div class="hideinprint"></div>
1625						</div>
1626					</div>
1627			</div>
1628			<div class="hideinprint"></div>
1629		</div>
1630	</div>
1631</div>
1632    </div>
1633</article>
1634<div id="modalBg" > </div>
1635<div id="modalGallery" > </div>
1636<div id="modalClose" class="iconX" onclick="closeModalGallery()"></div>
1637
1638<prefooter>
1639    <div class="row">
1640        <div class="col">
1641        </div>
1642        <div class="col">
1643            <div class="statement">
1644                <h2>
1645                    CATCH UP OPENS THE DOORS TO PUMA’S WORLD – FROM SPORTS AND STYLE TO CORPORATE INSIGHTS AND OUR LEGACY, INVITING EVERYONE TO EXPERIENCE THE PASSION THAT DRIVES US FORWARD.
1646                </h2>
1647            </div>
1648        </div>
1649        <div class="col colborder">
1650            <div class="footerlogo">
1651            </div>
1652            <div class="col footerSocialIcons tcenter">
1653                <a target="_blank" href="https://www.instagram.com/puma/" class="insta_white_svg"></a>
1654                <a target="_blank" href="https://www.youtube.com/user/puma" class="youtube_white_svg"></a>
1655                <a target="_blank" href="https://www.facebook.com/PUMAgroup/" class="fb_white_svg"></a>
1656                <a target="_blank" href="https://www.linkedin.com/company/puma" class="linkedin_white_svg"></a>
1657                <a target="_blank" href="https://twitter.com/pumagroup" class="twitter_white_svg"></a>
1658                <a target="_blank" href="https://de.pinterest.com/puma/" class="pinterest_white_svg"></a>
1659            </div>
1660            <div class="row rowLinks">
1661                <div class="col">
1662                </div>
1663                <div class="col">
1664                    <a href="/">Home</a><br/>
1665                    <a href="https://www.puma-catchup.com/category/sports/">Sports </a><br/>
1666                    <a href="https://www.puma-catchup.com/category/sportstyle/">Sportstyle </a><br/>
1667                    <a href="https://www.puma-catchup.com/category/corporate/">Corporate </a><br/>
1668                    <a href="https://www.puma-catchup.com/category/our-legacy/">Our Legacy </a><br/>
1669                    <a href="https://eu.puma.com" target="_blank">Shop at PUMA</a><br/>
1670                </div>
1671                <div class="col">
1672                    <a href="/imprint">Imprint</a><br/>
1673                    <a href="/legal">Legal terms</a><br/>
1673
1674                    <a href="/data-protection">Data protection</a><br/>
1675                    <a class="optanon-show-settings">Cookie settings</a><br/>
1676                    <a href="https://about.puma.com" target="_blank">about.puma.com</a><br/>
1677                </div>
1678            </div>
1679        </div>
1680    </div>
1681</prefooter>
1682<footer class="tcenter">
1683    © Puma SE, Herzogenaurach
1684</footer>
1685<div>
1686    <canvas id="glcanvas" width="100vw" height="100vh" style="visibility: hidden;position: absolute;top:0px" ></canvas>
1687</div>
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1689</body>
1690</html>
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