1<!DOCTYPE html> 2<html lang="en-US"> 3<head> 4 <meta charset="UTF-8"/> 5 <meta name="viewport" content="width=device-width, initial-scale=1.0"/> 6 <link rel="apple-touch-icon" sizes="32x32" 7 href="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/img/favicon-32.png"> 8 <link rel="apple-touch-icon" sizes="144x144" 9 href="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/img/favicon-144.png"> 10 <link rel="icon" type="image/png" href="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/img/favicon-32.png" 11 sizes="32x32"> 12 <link rel="icon" type="image/png" href="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/img/favicon-144.png" 13 sizes="144x144"> 14 <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> 15 16 <!-- This site is optimized with the Yoast SEO plugin v28.5 - https://yoast.com/product/yoast-seo-wordpress/ --> 17 <link rel="canonical" href="https://www.puma-catchup.com/category/corporate/" /> 18 <link rel="next" href="https://www.puma-catchup.com/category/corporate/page/2/" /> 19 <meta property="og:locale" content="en_US" /> 20 <meta property="og:type" content="article" /> 21 <meta property="og:title" content="Corporate Archives - PUMA CATch up" /> 22 <meta property="og:url" content="https://www.puma-catchup.com/category/corporate/" /> 23 <meta property="og:site_name" content="PUMA CATch up" /> 24
24<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.puma-catchup.com\/category\/corporate\/","url":"https:\/\/www.puma-catchup.com\/category\/corporate\/","name":"Corporate Archives - PUMA CATch up","isPartOf":{"@id":"https:\/\/www.puma-catchup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.puma-catchup.com\/category\/corporate\/#primaryimage"},"image":{"@id":"https:\/\/www.puma-catchup.com\/category\/corporate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/10\/2026_9_Stefan-Kretzschmar-scaled.jpg","breadcrumb":{"@id":"https:\/\/www.puma-catchup.com\/category\/corporate\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.puma-catchup.com\/category\/corporate\/#primaryimage","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/10\/2026_9_Stefan-Kretzschmar-scaled.jpg","contentUrl":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/10\/2026_9_Stefan-Kretzschmar-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.puma-catchup.com\/category\/corporate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.puma-catchup.com\/"},{"@type":"ListItem","position":2,"name":"Corporate"}]},{"@type":"WebSite","@id":"https:\/\/www.puma-catchup.com\/#website","url":"https:\/\/www.puma-catchup.com\/","name":"PUMA CATch up","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.puma-catchup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script>
24 25 <!-- / Yoast SEO plugin. --> 26 27 28<link rel="alternate" type="application/rss+xml" title="PUMA CATch up » Corporate Category Feed" href="https://www.puma-catchup.com/category/corporate/feed/" /> 29<link rel='stylesheet' id='puma-catchup-theme_user-css' href='https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/style.css?ver=7.1.2' media='all' /> 30
31<script id="puma_catchup_theme-js" src="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/js/main.js?ver=1.0"></script>
vendor: 1 bytes, line 31
31
32<script id="gradient-js" src="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/js/gradient.js?ver=1.0"></script>
vendor: 1 bytes, line 32
32
33<script id="puma_swiper_bundle-js" src="https://www.puma-catchup.com/wp-content/themes/puma-catchup-theme/public/js/swiper-bundle.min.js?ver=1.0"></script>
33 34<link rel="https://api.w.org/" href="https://www.puma-catchup.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.puma-catchup.com/wp-json/wp/v2/categories/6" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.puma-catchup.com/xmlrpc.php?rsd" /> 35<meta name="onesignal-plugin" content="wordpress-3.9.3"> 36
36<script src="" defer></script>
36 37
37<script> 38 window.OneSignalDeferred = window.OneSignalDeferred || []; 39 OneSignalDeferred.push(async function(OneSignal) { 40 await OneSignal.init({ 41 appId: "9f7c2450-04d1-4254-ab0b-d0ef1b89f76f", 42 serviceWorkerOverrideForTypical: true, 43 path: "https://www.puma-catchup.com/wp-content/plugins/onesignal-free-web-push-notifications/sdk_files/", 44 serviceWorkerParam: { scope: "\/wp-content\/plugins\/onesignal-free-web-push-notifications\/sdk_files\/push\/onesignal\/" }, 45 serviceWorkerPath: "OneSignalSDKWorker.js", 46 }); 47 }); 48 49 // Unregister the legacy OneSignal service worker to prevent scope conflicts 50 if (navigator.serviceWorker) { 51 navigator.serviceWorker.getRegistrations().then((registrations) => { 52 // Iterate through all registered service workers 53 registrations.forEach((registration) => { 54 // Check the script URL to identify the specific service worker 55 if (registration.active && registration.active.scriptURL.includes('OneSignalSDKWorker.js.php')) { 56 // Unregister the service worker 57 registration.unregister().then((success) => { 58 if (success) { 59 console.log('OneSignalSW: Successfully unregistered:', registration.active.scriptURL); 60 } else { 61 console.log('OneSignalSW: Failed to unregister:', registration.active.scriptURL); 62 } 63 }); 64 } 65 }); 66 }).catch((error) => { 67 console.error('Error fetching service worker registrations:', error); 68 }); 69 } 70 </script>
70 71
71<script type="text/javascript" src="https://cdn.cookielaw.org/consent/03667918-7230-4513-bc47-00d9229086c3/OtAutoBlock.js" ></script>
71 72
72<script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-language="en" type="text/javascript" charset="UTF-8" data-domain-script="03667918-7230-4513-bc47-00d9229086c3" ></script>
72 73
73<script type="text/javascript"> 74 function OptanonWrapper() { 75 if(!OnetrustActiveGroups.includes("C0004")){ 76 document.body.classList.add("consent_placeholders"); 77 }else { 78 document.body.classList.remove("consent_placeholders"); 79 } 80 } 81 </script>
81 82
82<script> 83 document.addEventListener("DOMContentLoaded", () => { 84 const consentSocialClass = 'optanon-category-C0004'; 85 const iframes = document.querySelectorAll("iframe"); 86 iframes.forEach((iframe) => { 87 if(iframe.src && !iframe.src.startsWith("/")) { 88 iframe.dataset.src = iframe.src; 89 iframe.classList.add(consentSocialClass); 90 iframe.removeAttribute("src"); 91 } 92 }); 93 const instaEmbeds = document.querySelectorAll("blockquote.instagram-media"); 94 instaEmbeds.forEach((embed) => { 95 embed.classList.add(consentSocialClass); 96 }); 97 }); 98 </script>
98 99
99<script> 100 const themeConfig = {"env":"live","multipleLanguages":false,"contactMail":"[email protected]","navCategories":["sports","sportstyle","corporate","our-legacy"],"maxHeadlineLength":60,"maxExcerptLength":230,"showSubcategoryThreshold":100,"loadMoreArticles":19,"migrateArticles":false,"defaultLocale":"en_US","updateChecker":true,"serverTimezone":"Europe\/Berlin","displayEditorErrors":true,"googleAnalyticsId":"GTM-MDQM8K68","oneSignalUrl":"https:\/\/cdn.onesignal.com\/sdks\/web\/v16\/OneSignalSDK.page.js","consentManager":{"load":true,"id":"03667918-7230-4513-bc47-00d9229086c3","tenantId":"","cookies":{"accepted":"OptanonAlertBoxClosed","data":"OptanonConsent"},"groups":{"C0001":"necessary","C0002":"tracking","C0003":"functional,notification","C0004":"embeds"}},"focalpoints":{"defaultX":0.5,"defaultY":0.5,"importX":0.5,"importY":0},"posts":{"specialPages":{"slug":"specialpage","name":"Special pages","singular_name":"Special page","articleFooter":{"slug":"special-page-article-footer","name":"Article Footer"},"searchFooter":{"slug":"special-page-search-footer","name":"Search Footer"},"categoryFooter":{"slug":"special-page-category-footer","name":"Category Footer"},"appFooter":{"slug":"special-page-app-footer","name":"App Footer"}},"addHeaderBlocks":true,"headerBlocks":[{"name":"puma\/row-post-header"}]},"blocks":{"showAll":false,"hide":["puma\/row-debug","puma\/container-","puma\/element-container","puma\/element-image"],"placeholderImage":{"path":"public\/img\/placeholder.png","alt":"placeholder","title":"placeholder","caption":"caption placeholder","description":"description placeholder","focalPointLeft":0.5,"focalPointTop":0.5},"RichText":{"removeFormats":["core\/code","core\/text-color","core\/language","core\/keyboard","core\/subscript","core\/strikethrough","core\/image"]},"categories":[{"slug":"text","title":"Text"},{"slug":"media","title":"Media"},{"slug":"homepage","title":"Homepage"},{"slug":"elements","title":"Container Elemente"},{"slug":"debug","title":"Debugging"},{"slug":"admin","title":"Admin"}]},"ignoredCategories":["our-legacy"]}; 101 if (userGaveConsent("notification")) 102 { 103 const oneSignal = document.createElement("script"); 104 oneSignal.type = "text/plain"; 105 oneSignal.classList.add("optanon-category-C0003"); 106 oneSignal.src = "https://cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js"; 107 oneSignal.defer = "true"; 108 document.head.appendChild(oneSignal); 109 } 110 </script>
110 111 <!-- Google Tag Manager --> 112
112<script> 113 window.dataLayer = window.dataLayer || []; 114 115 if (userGaveConsent("tracking")) 116 { 117 window.dataLayer.push({"event":"categoryData","canonical_page_path":"\/category\/corporate\/","language":null,"platform":"web","content_type":"category","category_id":6,"category_name":"Corporate"});
vendor: 662 bytes, lines 117-130
117 (function (w, d, s, l, i) 118 { 119 w[l] = w[l] || []; 120 w[l].push({ 121 "gtm.start": 122 new Date().getTime(), 123 event: "gtm.js" 124 }); 125 var f = d.getElementsByTagName(s)[0], 126 j = d.createElement(s), dl = l != "dataLayer" ? "&l=" + l : ""; 127 j.async = true; 128 j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl; 129 f.parentNode.insertBefore(j, f); 130 })(window, document, "script", "dataLayer", '
130GTM-MDQM8K68
vendor: 16 bytes, lines 130-131
130'); 131
131} 132 </script>
132 133 <!-- End Google Tag Manager --> 134 <title>Corporate - PUMA CATch up</title> 135</head> 136 137<body id="body" class="animDarkMode bright "> 138 <!-- Google Tag Manager (noscript) -->
vendor: 81 bytes, lines 138-140
138 139 <noscript> 140 <iframe src="https://www.googletagmanager.com/ns.html?id=
140GTM-MDQM8K68
vendor: 92 bytes, lines 140-142
140" height="0" width="0" style="display:none;visibility:hidden"></iframe> 141 </noscript> 142
142<!-- End Google Tag Manager (noscript) --> 143<div class="wp-block-post-content"> 144 <header class="dark"> 145 <div class="row rowHeader"> 146 <div class="col nomobile"> 147 <a class="nomobile" href="/"> 148 <span class="site-logo"></span> 149 </a> 150 </div> 151 <!-- <a class="icon_search mobile" style="" href="/?s="> </a> --> 152 <a class="icon_search mobile" style="width:auto;height:auto;mask-size:19px;mask-position: center center" href="/?s="> </a> 153 154 <a class="site-logo site-logo-mobile mobile" href="/"></a> 155 156 <div class="col catnav stickyVertCenter tcenter nomobile"> 157 <a href="https://www.puma-catchup.com/category/sports/" class="navEle">Sports</a> 158 <a href="https://www.puma-catchup.com/category/sportstyle/" class="navEle">Sportstyle</a> 159 <a href="https://www.puma-catchup.com/category/corporate/" class="navEle">Corporate</a> 160 <a href="https://www.puma-catchup.com/category/our-legacy/" class="navEle">Our Legacy</a> 161 <a tabindex="0" class="" href="/?s="> 162 <span class="icon_search"> 163 </span> 164 </a> 165 </div> 166 <a id="burgerMenuButton" class="mobile iconBurger" onclick="toggleBrgsBrgsMenu()"></a> 167 <div class="col nomobile stickyVertCenter" style="padding-top: 25px;"> 168 <span class="icon_mode_dark clickable" tabindex="0" onclick="toggleDarkMode()"> </span> 169 </div> 170 </div> 171</header> 172<div id="burgerMenu" class="tcenter" style="display: none;"> 173 174 <a href="https://www.puma-catchup.com/category/sports/" class="brgItem tcenter">Sports</a> 175 <a href="https://www.puma-catchup.com/category/sportstyle/" class="brgItem tcenter">Sportstyle</a> 176 <a href="https://www.puma-catchup.com/category/corporate/" class="brgItem tcenter">Corporate</a> 177 <a href="https://www.puma-catchup.com/category/our-legacy/" class="brgItem tcenter">Our Legacy</a> 178 179 <span class="brgItem tcenter"> 180 <span class="icon_mode_dark" tabindex="0" onclick="toggleDarkMode()" style="width:30px;height:30px" ></span> 181 </span> 182 183</div> 184<div id="headspacer"></div> 185<div id="pageresult"><div class="row"> 186 <div class="col"> 187 <div class="tcenter spacing"> </div> 188 <div class="tcenter spacing"> 189 <h1>Corporate</h1> 190 </div> 191 192 </div> 193</div> 194 195 196 197 <div class="row rowArticleGrid catGrid articlegrid"> 198 <a href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/" class="img a0 bgimage" style="grid-area:a0;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/10/2026_9_Stefan-Kretzschmar-scaled.jpg);background-position: 57% 50%;animation-delay:0s;"> 199 <div></div> 200 </a> 201 <div style="grid-area:b0;animation-delay:0s;padding-bottom:25px" class="articleTeaser"> 202 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 203 <h4><strong>handball icon Kretzschmar on success and setbacks</strong></h4> 204 <div class="description shortExcerpt">Speaking with PUMA CEO Arthur Hoeld, the handball star reflects on setbacks, leadership and resilience, explaining why the toughest moments often provide the greatest opportunities for growth.</div> 205 <a class="primary" href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/">read the story</a> 206 </div> 207 <a href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/" class="img a1 bgimage" style="grid-area:a1;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/09/Puma_Coffee-Talk_Pep-Guardiola_122.jpg);background-position: 50% 29%;animation-delay:0.2s;"> 208 <div></div> 209 </a> 210 <div style="grid-area:b1;animation-delay:0.2s;padding-bottom:25px" class="articleTeaser"> 211 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 212 <h4><strong>Belief and No Doubt in the Game Plan</strong></h4> 213 <div class="description shortExcerpt">Legendary Football Manager Pep Guardiola on inspiration, leadership and how to win over different kinds of people to become a successful team. </div>
214 <a class="primary" href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/">read the story</a> 215 </div> 216 <a href="https://www.puma-catchup.com/corporate/inside-the-mind-of-mathias-gidsel/" class="img a2 bgimage" style="grid-area:a2;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/06/Gidsel_Tease.webp);background-position: 50% 31%;animation-delay:0.4s;"> 217 <div></div> 218 </a> 219 <div style="grid-area:b2;animation-delay:0.4s;padding-bottom:25px" class="articleTeaser"> 220 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 221 <h4>Inside the mind of Mathias Gidsel</h4> 222 <div class="description shortExcerpt">Professional handballer Mathias Gidsel sat down with PUMA CEO Arthur Hoeld as two true handball enthusiasts to talk partnership, performance, and how purposeâdriven innovation can redefine the sport. </div> 223 <a class="primary" href="https://www.puma-catchup.com/corporate/inside-the-mind-of-mathias-gidsel/">read the story</a> 224 </div> 225 <a href="https://www.puma-catchup.com/corporate/fifa-world-cup-2026-refibre-is-in-the-game/" class="img a3 bgimage" style="grid-area:a3;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/05/26SS_PR_TS_Football_Federation_Portugal_Home_Matchwear.webp);background-position: 50% 50%;animation-delay:0.6s;"> 226 <div></div> 227 </a> 228 <div style="grid-area:b3;animation-delay:0.6s;padding-bottom:25px" class="articleTeaser"> 229 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 230 <h4>RE:FIBRE is in the Game</h4> 231 <div class="description shortExcerpt">Old threads woven into new trends. PUMA is bringing RE:FIBRE to the World Cup, producing all replica jerseys for its national teams from recycled textiles rather than plastic bottle-based polyester. </div> 232 <a class="primary" href="https://www.puma-catchup.com/corporate/fifa-world-cup-2026-refibre-is-in-the-game/">read the story</a> 233 </div> 234 <a href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/" class="img a4 bgimage" style="grid-area:a4;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/03/PUMA-Logo_Hero.webp);background-position: 50% 50%;animation-delay:0.8s;"> 235 <div></div> 236 </a> 237 <div style="grid-area:b4;animation-delay:0.8s;padding-bottom:25px" class="articleTeaser"> 238 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 239 <h4>A look into PUMAâs iconic logo</h4> 240 <div class="description shortExcerpt">From a walk through Nuremberg Zoo to a global icon: discover how PUMAâs jumping cat came to life and how Rudolf Dasslerâs vision shaped one of the industryâs most recognizable logos.</div> 241 <a class="primary" href="https://www.puma-catchup.com/corporate/a-look-into-pumas-iconic-logo/">read the story</a> 242 </div> 243 <a href="https://www.puma-catchup.com/corporate/pumas-founding-story/" class="img a5 bgimage" style="grid-area:a5;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/03/PUMA-Founding-Story_hero-1.webp);background-position: 57% 20%;animation-delay:1s;"> 244 <div></div> 245 </a> 246 <div style="grid-area:b5;animation-delay:1s;padding-bottom:25px" class="articleTeaser"> 247 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 248 <h4>PUMAâs Founding Story</h4> 249 <div class="description shortExcerpt">PUMAâs founding story began over a century ago in a small Franconian town called Herzogenaurach, where two German brothers turned a bold idea, clear vision, and passion for sport performance into the origins of the sports industry as we know it today.</div> 250 <a class="primary" href="https://www.puma-catchup.com/corporate/pumas-founding-story/">read the story</a> 251 </div> 252 <a href="https://www.puma-catchup.com/corporate/accountability-starts-on-the-factory-floor/" class="img a6 bgimage" style="grid-area:a6;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2026/02/Accountability-starts-on-factory-floor.jpg);background-position: 50% 50%;animation-delay:1.2s;"> 253 <div></div> 254 </a> 255 <div style="grid-area:b6;animation-delay:1.2s;padding-bottom:25px" class="articleTeaser">
256 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 257 <h4>Accountability Starts on the Factory Floor</h4> 258 <div class="description shortExcerpt">Meet Mujtaba Hussain, a third-party sustainability auditor with global risk management partner, LRQA, who makes sure brands like PUMA and their suppliers walk the talk on responsible business.</div> 259 <a class="primary" href="https://www.puma-catchup.com/corporate/accountability-starts-on-the-factory-floor/">read the story</a> 260 </div> 261 <a href="https://www.puma-catchup.com/corporate/london-just-got-more-puma/" class="img a7 bgimage" style="grid-area:a7;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/12/Hero_Puma-Oxford-Street-WEB.jpg);background-position: 50% 50%;animation-delay:1.4s;"> 262 <div></div> 263 </a> 264 <div style="grid-area:b7;animation-delay:1.4s;padding-bottom:25px" class="articleTeaser"> 265 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 266 <h4>London just got more PUMA</h4> 267 <div class="description shortExcerpt">Step inside PUMAâs largest European flagship on Londonâs Oxford Street â where innovation, style, and culture meet under one roof</div> 268 <a class="primary" href="https://www.puma-catchup.com/corporate/london-just-got-more-puma/">read the story</a> 269 </div> 270 <a href="https://www.puma-catchup.com/corporate/puma-and-usain-support-jamaica-after-catastrophic-hurricane/" class="img a8 bgimage" style="grid-area:a8;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/12/Usain_Support-Jamaica_204A2907-Edit.jpg);background-position: 54% 34%;animation-delay:1.6s;"> 271 <div></div> 272 </a> 273 <div style="grid-area:b8;animation-delay:1.6s;padding-bottom:25px" class="articleTeaser"> 274 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 275 <h4>PUMA and Usain support Jamaica after catastrophic hurricane</h4> 276 <div class="description shortExcerpt">PUMA has teamed up with its long-term partners in Jamaica, including the worldâs fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island.</div> 277 <a class="primary" href="https://www.puma-catchup.com/corporate/puma-and-usain-support-jamaica-after-catastrophic-hurricane/">read the story</a> 278 </div> 279 <a href="https://www.puma-catchup.com/corporate/dont-call-our-formstrip-a-stripe/" class="img a9 bgimage" style="grid-area:a9;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/11/FormStripe_CATchUpHeader-4.jpg);background-position: 50% 50%;animation-delay:1.8s;"> 280 <div></div> 281 </a> 282 <div style="grid-area:b9;animation-delay:1.8s;padding-bottom:25px" class="articleTeaser"> 283 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 284 <h4>DON'T CALL OUR FORMSTRIP A STRIPE</h4> 285 <div class="description shortExcerpt">It immediately lets you recognize a pair of PUMAs, whether itâs a SUEDE, a KING or a DEVIATE NITRO⢠running shoe. Dive into the history of the FORMSTRIP.</div> 286 <a class="primary" href="https://www.puma-catchup.com/corporate/dont-call-our-formstrip-a-stripe/">read the story</a> 287 </div> 288 <a href="https://www.puma-catchup.com/corporate/ceo-arthur-hoeld-vision-on-puma-brand/" class="img a10 bgimage" style="grid-area:a10;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/11/Puma_CEO-Arthur-Hoeld_Brand-Vision.jpg);background-position: 28% 16%;animation-delay:2s;"> 289 <div></div> 290 </a> 291 <div style="grid-area:b10;animation-delay:2s;padding-bottom:25px" class="articleTeaser"> 292 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 293 <h4>What happened to brand elevation, Mr. Hoeld?</h4> 294 <div class="description shortExcerpt">How will PUMA become a Top 3 global sports brand? PUMA CEO Arthur Hoeld talks about how a focus on product, sports and storytelling can do more for brand health than any single campaign could ever do. </
294div> 295 <a class="primary" href="https://www.puma-catchup.com/corporate/ceo-arthur-hoeld-vision-on-puma-brand/">read the story</a> 296 </div> 297 <a href="https://www.puma-catchup.com/corporate/puma-refibre-jerseys-for-the-future/" class="img a11 bgimage" style="grid-area:a11;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/10/IMG_63561-scaled-1-scaled.jpg);background-position: 50% 0%;animation-delay:2.2s;"> 298 <div></div> 299 </a> 300 <div style="grid-area:b11;animation-delay:2.2s;padding-bottom:25px" class="articleTeaser"> 301 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 302 <h4>Every Shirt tells a Story</h4> 303 <div class="description shortExcerpt">Football jerseys are emotion, identity, and innovation. At PUMA, they also stand for responsibility â from design to recycling. Our newest Forever. Better. podcast series  Who Gives A Shirt explores how culture, technology, and sustainability shape the future of football jerseys.</div>
304 <a class="primary" href="https://www.puma-catchup.com/corporate/puma-refibre-jerseys-for-the-future/">read the story</a> 305 </div> 306 <a href="https://www.puma-catchup.com/corporate/a-behind-the-scenes-look-of-who-gives-a-shirt/" class="img a12 bgimage" style="grid-area:a12;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/10/IMG_6135-final-scaled-1-scaled.jpg);background-position: 50% 0%;animation-delay:2.4s;"> 307 <div></div> 308 </a> 309 <div style="grid-area:b12;animation-delay:2.4s;padding-bottom:25px" class="articleTeaser"> 310 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 311 <h4>A Behind-the-scenes look at the Who Gives a Shirt Podcast</h4> 312 <div class="description shortExcerpt">Three episodes in, and Who Gives a Shirt our newest Forever. Better. podcast is already turning heads. Focused on the fascinating world of football jerseys, the show dives deep into history, culture, innovation and their environmental impact. </div>
313 <a class="primary" href="https://www.puma-catchup.com/corporate/a-behind-the-scenes-look-of-who-gives-a-shirt/">read the story</a> 314 </div> 315 <a href="https://www.puma-catchup.com/corporate/who-gives-a-shirt-forever-better-podcast-launch/" class="img a13 bgimage" style="grid-area:a13;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/10/Letterbox-Banners-With-Text-1.png);background-position: 50% 0%;animation-delay:2.6s;"> 316 <div></div> 317 </a> 318 <div style="grid-area:b13;animation-delay:2.6s;padding-bottom:25px" class="articleTeaser"> 319 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 320 <h4>Who Gives a Shirt? We do.</h4> 321 <div class="description shortExcerpt">What do football shirts say about us? 322A lot more than you might think. 323Football shirts are memories, status symbols and style statements all in one.</div> 324 <a class="primary" href="https://www.puma-catchup.com/corporate/who-gives-a-shirt-forever-better-podcast-launch/">read the story</a> 325 </div> 326 <a href="https://www.puma-catchup.com/corporate/pumas-voices-of-a-regeneration-take-on-the-2024-sustainability-report/" class="img a14 bgimage" style="grid-area:a14;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/06/2025_6_Voices_Release-scaled-1-scaled.jpg);background-position: 50% 0%;animation-delay:2.8s;"> 327 <div></div> 328 </a> 329 <div style="grid-area:b14;animation-delay:2.8s;padding-bottom:25px" class="articleTeaser"> 330 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 331 <h4>PUMA's Sustainability Wins - Explained</h4> 332 <div class="description shortExcerpt">Letâs be honest, sustainability reports are important, but not always an easy read. Thatâs why we challenged three of our changemakers to highlight our most important achievements and make our 2024 Sustainability Report easier (and more fun) to understand.</div> 333 <a class="primary" href="https://www.puma-catchup.com/corporate/pumas-voices-of-a-regeneration-take-on-the-2024-sustainability-report/">read the story</a> 334 </div> 335 <a href="https://www.puma-catchup.com/corporate/forever-better-swap-shop/" class="img a15 bgimage" style="grid-area:a15;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/05/1747900806291.jpg);background-position: 50% 0%;animation-delay:3s;"> 336 <div></div> 337 </a> 338 <div style="grid-area:b15;animation-delay:3s;padding-bottom:25px" class="articleTeaser"> 339 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 340 <h4>Swap 'Til You Drop: Our FOREVER. BETTER. SWAP SHOP</h4> 341 <div class="description shortExcerpt">Our SWAP SHOP wasnât just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand.</div> 342 <a class="primary" href="https://www.puma-catchup.com/corporate/forever-better-swap-shop/">read the story</a> 343 </div> 344 <a href="https://www.puma-catchup.com/corporate/new-puma-rehacks-series/" class="img a16 bgimage" style="grid-area:a16;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/04/rehacks-title-1-e1745393828509.jpg);background-position: 50% 0%;animation-delay:3.2s;"> 345 <div></div> 346 </a> 347 <div style="grid-area:b16;animation-delay:3.2s;padding-bottom:25px" class="articleTeaser"> 348 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 349 <h4>Refresh your kicks with RE:HACKS</h4> 350 <div class="description shortExcerpt">Fixing instead of Ditching 351Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.</div> 352 <a class="primary" href="https://www.puma-catchup.com/corporate/new-puma-rehacks-series/">read the story</a> 353 </div> 354 <a href="https://www.puma-catchup.com/corporate/pumas-new-2024-sustainability-report/" class="img a17 bgimage" style="grid-area:a17;
354background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/04/SoMe_Teaser_1920x960_Web_Sustainability-Report.jpg);background-position: 50% 0%;animation-delay:3.4s;"> 355 <div></div> 356 </a> 357 <div style="grid-area:b17;animation-delay:3.4s;padding-bottom:25px" class="articleTeaser"> 358 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 359 <h4>PUMA's Earth Day Win</h4> 360 <div class="description shortExcerpt">HAPPY EARTH DAY! Earth Day is the annual reminder of our collective responsibility to protect our planet, but at PUMA our commitment goes far beyond just one day. </div> 361 <a class="primary" href="https://www.puma-catchup.com/corporate/pumas-new-2024-sustainability-report/">read the story</a> 362 </div> 363 <a href="https://www.puma-catchup.com/corporate/puma-to-open-first-ever-european-flagship-store-on-oxford-street-in-autumn-2025/" class="img a18 bgimage" style="grid-area:a18;background-image:url(https://www.puma-catchup.com/wp-content/uploads/2025/04/Flagstip-London-Announcement-Header.png);background-position: 50% 0%;animation-delay:3.6s;"> 364 <div></div> 365 </a> 366 <div style="grid-area:b18;animation-delay:3.6s;padding-bottom:25px" class="articleTeaser"> 367 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2">Corporate</a> 368 <h4>FIRST-EVER EUROPEAN PUMA FLAGSHIP STORE SET TO OPEN IN AUTUMN 2025</h4> 369 <div class="description shortExcerpt">London, get readyâThis Autumn, weâre opening the doors to our first-ever European flagship store, right in the heart of the cityâs buzzing West End, on Oxford Street.</div> 370 <a class="primary" href="https://www.puma-catchup.com/corporate/puma-to-open-first-ever-european-flagship-store-on-oxford-street-in-autumn-2025/">read the story</a> 371 </div> 372 </div> 373 374</div><div class="row tcenter loadmore"> 375 <div class="col"> 376 <a id="loadMore" data-loadingtxt="Loading" data-param="6" data-nextpage="2" class="button buttonSec" onclick="loadArticles('category', '#pageresult', this)"> 377 <span class="loadingIndicator hidden"></span> 378 <span class="text"> Load More Articles</span> 379 </a> 380 </div> 381</div> 382 383<!-- row category header --> 384<div class="row rowCategoryHeader" style="grid-template-columns:1fr"> 385 <div class="col" style="display: flex; align-items: baseline;"> 386 <h2 class="bgPuma"> 387 <span>Our latest articles</span> 388 </h2> 389 </div> 390 391</div> 392 393 394 395<div class="row rowSlider3 spacing scrollAnim"> 396 <div class="nomobile swiperArrow swiper-button-prev swipeprev131a1477-0ec0-4ab7-a16f-6caf19bc1812" style="top:unset;margin-top: 170px;margin-left:15px;"></div> 397 <div class="nomobile swiperArrow swiper-button-next swipenext131a1477-0ec0-4ab7-a16f-6caf19bc1812" style="top:unset;margin-top: 170px;margin-right:15px;"></div> 398 <div id="swipe_131a1477-0ec0-4ab7-a16f-6caf19bc1812" class="swiper myswiper" data-ssize="4" data-id="131a1477-0ec0-4ab7-a16f-6caf19bc1812"> 399 <div class="swiper-wrapper"> 400 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 401 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/" 402 tabindex="-1" 403 id="189179" 404 style="width:100%;position:relative;overflow:hidden; 405 aspect-ratio:1 406 ;" > 407 <img alt="" 408 class="hoverZoom " 409 src="https://www.puma-catchup.com/wp-content/uploads/2026/10/2026_9_Stefan-Kretzschmar-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%; 410 object-position: 57% 50%; object-fit: cover;"/> 411 </a> 412 413 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2" style="margin-top: 17px;">Corporate</a> 414 <h4><a href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/"><strong>handball icon Kretzschmar on success and setbacks</strong></a></h4> 415 <div class="description shortExcerpt"> 416 Speaking with PUMA CEO Arthur Hoeld, the handball star reflects on setbacks, leadership and resilience, explaining why the toughest moments often provide the greatest opportunities for growth. 417 </div> 418 <a class="primary" href="https://www.puma-catchup.com/corporate/stefan-kretzschmar-why-tough-times-matter/">read the story</a> 419 </div> 420 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 421 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/" 422 tabindex="-1" 423 id="189110" 424 style="width:100%;position:relative;overflow:hidden; 425 aspect-ratio:1 426 ;" > 427 <img alt="" 428 class="hoverZoom "
429 src="https://www.puma-catchup.com/wp-content/uploads/2026/09/LOW-RES-2000x2000-26AW_SP_SUEDE_FOREVER_OCTOBER_COMMERCIAL_04_1635_RGB.png" style="transition: 0.35s all;height:100%;width:100%; 430 object-position: 50% 50%; object-fit: cover;"/> 431 </a> 432 433 <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a> 434 <h4><a href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/"><strong>âCULTURE IS SOMETHING YOU PARTICIPATE IN â NOT SOMETHING YOU CONTROLâ</strong></a></h4> 435 <div class="description shortExcerpt"> 436 How do you introduce the right product at the right time and who decides whatâs on trend? The answer is contained a single word: Culture. PUMAâs Laurent Fricker, explains how cultural impulses emerge, how to spot them early, and how to turn them into products that resonate with consumers. 437 </div> 438 <a class="primary" href="https://www.puma-catchup.com/sportstyle/laurent-fricker-on-how-culture-and-communities-influence-sportstyle-success/">read the story</a> 439 </div> 440 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 441 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/" 442 tabindex="-1" 443 id="189119" 444 style="width:100%;position:relative;overflow:hidden; 445 aspect-ratio:1 446 ;" > 447 <img alt="" 448 class="hoverZoom " 449 src="https://www.puma-catchup.com/wp-content/uploads/2026/09/Puma_Coffee-Talk_Pep-Guardiola_122.jpg" style="transition: 0.35s all;height:100%;width:100%; 450 object-position: 50% 29%; object-fit: cover;"/> 451 </a> 452 453 <a href="https://www.puma-catchup.com/category/corporate/" class="secondary2" style="margin-top: 17px;">Corporate</a> 454 <h4><a href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/"><strong>Belief and No Doubt in the Game Plan</strong></a></h4> 455 <div class="description shortExcerpt"> 456 Legendary Football Manager Pep Guardiola on inspiration, leadership and how to win over different kinds of people to become a successful team. 457 </div> 458 <a class="primary" href="https://www.puma-catchup.com/corporate/belief-and-no-doubt-in-the-game-plan/">read the story</a> 459 </div> 460 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 461 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/what-happens-to-your-body-during-a-marathon/" 462 tabindex="-1" 463 id="189104" 464 style="width:100%;position:relative;overflow:hidden; 465 aspect-ratio:1 466 ;" > 467 <img alt="" 468 class="hoverZoom " 469 src="https://www.puma-catchup.com/wp-content/uploads/2026/09/26AW_Run_Deviate-Nitro-Elite-4_Q4_WNS_07413_RGB.webp" style="transition: 0.35s all;height:100%;width:100%; 470 object-position: 46% 70%; object-fit: cover;"/> 471 </a> 472 473 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 474 <h4><a href="https://www.puma-catchup.com/sports/what-happens-to-your-body-during-a-marathon/">What Happens to Your Body During a Marathon</a></h4> 475 <div class="description shortExcerpt"> 476 Marathon running is a true experience of human endurance. From cardiovascular adaptation to muscle fibres begging for fuel, hereâs the science behind what happens in a runner's body and how the right gear can support every step. 477 </div> 478 <a class="primary" href="https://www.puma-catchup.com/sports/what-happens-to-your-body-during-a-marathon/">read the story</a> 479 </div> 480 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 481 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/" 482 tabindex="-1" 483 id="189084" 484 style="width:100%;position:relative;overflow:hidden; 485 aspect-ratio:1 486 ;" > 487 <img alt="" 488 class="hoverZoom "
489 src="https://www.puma-catchup.com/wp-content/uploads/2026/09/26SS_SP_Fade-Nitro-2.jpg" style="transition: 0.35s all;height:100%;width:100%; 490 object-position: 53% 76%; object-fit: cover;"/> 491 </a> 492 493 <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a> 494 <h4><a href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/">Built for Athletes, Adopted by the Streets </a></h4> 495 <div class="description shortExcerpt"> 496 Running shoes no longer have one job. Beyond the workout, theyâre clocking in every day. Hereâs why PUMAâs NITRO⢠styles can also be a part of your everyday outfit. 497 </div> 498 <a class="primary" href="https://www.puma-catchup.com/sportstyle/puma-nitro-built-for-athletes-adopted-by-the-streets/">read the story</a> 499 </div> 500 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 501 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/" 502 tabindex="-1" 503 id="189030" 504 style="width:100%;position:relative;overflow:hidden; 505 aspect-ratio:1 506 ;" > 507 <img alt="" 508 class="hoverZoom " 509 src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Gunter-Netzer-Catch-Up.webp" style="transition: 0.35s all;height:100%;width:100%; 510 object-position: 51% 62%; object-fit: cover;"/> 511 </a> 512 513 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 514 <h4><a href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/">Günter Netzer: A True Football Icon</a></h4> 515 <div class="description shortExcerpt"> 516 Günter Netzer is one of the most iconic footballers in German history. Known for his exceptional football skills and his vibrant personality, he was the first footballer in Germany to wear colourful football boots, made by PUMA. 517 </div> 518 <a class="primary" href="https://www.puma-catchup.com/sports/gunter-netzer-a-true-football-icon/">read the story</a> 519 </div> 520 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 521 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/" 522 tabindex="-1" 523 id="189093" 524 style="width:100%;position:relative;overflow:hidden; 525 aspect-ratio:1 526 ;" > 527 <img alt="" 528 class="hoverZoom " 529 src="https://www.puma-catchup.com/wp-content/uploads/2026/09/LOW-RES-1000x667-26AW_SP_Back-to-School_Full-Group_1616_RGB.jpg" style="transition: 0.35s all;height:100%;width:100%; 530 object-position: 49% 23%; object-fit: cover;"/> 531 </a> 532 533 <a href="https://www.puma-catchup.com/category/sportstyle/" class="secondary2" style="margin-top: 17px;">Sportstyle</a> 534 <h4><a href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/"><strong>âKIDS KNOW EXACTLY WHAT THEY WANTâ</strong></a></h4> 535 <div class="description shortExcerpt"> 536 Kids want comfort and self-expression, parents want quality and value. Emily Müller-Lennox explains how PUMA brings both together. And why multi-use, from school to sports, and more playful looks are gaining ground. 537 </div> 538 <a class="primary" href="https://www.puma-catchup.com/sportstyle/emily-muller-lennox-about-back-to-school-with-puma/">read the story</a> 539 </div> 540 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 541 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/" 542 tabindex="-1" 543 id="189037" 544 style="width:100%;position:relative;overflow:hidden; 545 aspect-ratio:1 546 ;" > 547 <img alt="" 548 class="hoverZoom "
549 src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Schumacher_CatchUp_titel.jpg" style="transition: 0.35s all;height:100%;width:100%; 550 object-position: 50% 17%; object-fit: cover;"/> 551 </a> 552 553 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 554 <h4><a href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/">Michael Schumacher's Enduring Legacy </a></h4> 555 <div class="description shortExcerpt"> 556 F1 legend Michael Schumacher rewrote history with Scuderia Ferrari â but remained famously warm and grounded. We review the records he broke, his commitment to racing, and the enduring legacy he left on this captivating sport. 557 </div> 558 <a class="primary" href="https://www.puma-catchup.com/sports/michael-schumachers-enduring-legacy/">read the story</a> 559 </div> 560 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 561 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/" 562 tabindex="-1" 563 id="189050" 564 style="width:100%;position:relative;overflow:hidden; 565 aspect-ratio:1 566 ;" > 567 <img alt="" 568 class="hoverZoom " 569 src="https://www.puma-catchup.com/wp-content/uploads/2026/08/26AW_GO_Puma_Real-Tree_Apparel_Andrew-Jowett_13.webp" style="transition: 0.35s all;height:100%;width:100%; 570 object-position: 44% 34%; object-fit: cover;"/> 571 </a> 572 573 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 574 <h4><a href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/">Outdoor Heritage Through a Golf Lens</a></h4> 575 <div class="description shortExcerpt"> 576 Honouring decades of innovation and heritage, Precision in the Wild is the new collection by PUMA Golf and iconic outdoor brand Realtree. Catch up on the behind-the-scenes and design details that make it unique in this interview. 577 </div> 578 <a class="primary" href="https://www.puma-catchup.com/sports/realtree-collaboration-outdoor-heritage-through-a-golf-lens/">read the story</a> 579 </div> 580 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 581 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/" 582 tabindex="-1" 583 id="189011" 584 style="width:100%;position:relative;overflow:hidden; 585 aspect-ratio:1 586 ;" > 587 <img alt="" 588 class="hoverZoom " 589 src="https://www.puma-catchup.com/wp-content/uploads/2026/08/BVB_Team-Selfie.jpg" style="transition: 0.35s all;height:100%;width:100%; 590 object-position: 41% 44%; object-fit: cover;"/> 591 </a> 592 593 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 594 <h4><a href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/">Off the Field: How Football Shirts Became a Fashion Flex</a></h4> 595 <div class="description shortExcerpt"> 596 Once reserved for matchdays, football jerseys have earned their spot as a fashion essential â and not just for fans. From stadium terraces to global city streets, we chart the shirtâs journey from pitch to an emblem of culture. 597 </div> 598 <a class="primary" href="https://www.puma-catchup.com/sports/off-the-field-how-football-shirts-became-a-fashion-flex/">read the story</a> 599 </div> 600 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 601 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/" 602 tabindex="-1" 603 id="188968" 604 style="width:100%;position:relative;overflow:hidden; 605 aspect-ratio:1 606 ;" > 607 <img alt="" 608 class="hoverZoom "
609 src="https://www.puma-catchup.com/wp-content/uploads/2026/08/26AW_TS_Football_Premier-League_Reactivity-Ball_002_RGB-scaled.jpg" style="transition: 0.35s all;height:100%;width:100%; 610 object-position: 50% 50%; object-fit: cover;"/> 611 </a> 612 613 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 614 <h4><a href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/"><strong>WHEN THE BALL UNDERSTANDS THE STRIKE</strong></a></h4> 615 <div class="description shortExcerpt"> 616 The new Premier League ball introduces NITROFOAM to a match ball for the first time. But the story behind Stellar NITRO is not just about innovation, it is about creating confidence with every touch. 617 </div> 618 <a class="primary" href="https://www.puma-catchup.com/sports/the-first-premier-league-match-ball-with-nitro-technology/">read the story</a> 619 </div> 620 <div class="swiper-slide swiper-slide4 articleTeaser" style="min-width: 338px;"> 621 <a class="hoverzooma scrollAnim" href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/" 622 tabindex="-1" 623 id="188971" 624 style="width:100%;position:relative;overflow:hidden; 625 aspect-ratio:1 626 ;" > 627 <img alt="" 628 class="hoverZoom " 629 src="https://www.puma-catchup.com/wp-content/uploads/2026/08/Kelsey-Mitchell_Tyrese-Haliburton_hero-1.jpg" style="transition: 0.35s all;height:100%;width:100%; 630 object-position: 52% 6%; object-fit: cover;"/> 631 </a> 632 633 <a href="https://www.puma-catchup.com/category/sports/" class="secondary2" style="margin-top: 17px;">Sports</a> 634 <h4><a href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/">"Good Humans First, Great Basketball Players Second"</a></h4> 635 <div class="description shortExcerpt"> 636 WNBA star Kelsey Mitchell joins the PUMA family to become the first athlete added to Tyrese Haliburtonâs signature Hali Line. The two icons from Indianapolis talk friendship, Kelseyâs trajectory, and whatâs next for the franchise. 637 </div> 638 <a class="primary" href="https://www.puma-catchup.com/sports/kelsey-mitchell-tyrese-haliburton-interviewing-the-indianapolis-icons/">read the story</a> 639 </div> 640 </div> 641 </div> 642</div> 643 644<div id="modalBg" > </div> 645<div id="modalGallery" > </div> 646<div id="modalClose" class="iconX" onclick="closeModalGallery()"></div> 647 648<prefooter> 649 <div class="row"> 650 <div class="col"> 651 </div> 652 <div class="col"> 653 <div class="statement"> 654 <h2> 655 CATCH UP OPENS THE DOORS TO PUMAâS WORLD â FROM SPORTS AND STYLE TO CORPORATE INSIGHTS AND OUR LEGACY, INVITING EVERYONE TO EXPERIENCE THE PASSION THAT DRIVES US FORWARD. 656 </h2> 657 </div> 658 </div> 659 <div class="col colborder"> 660 <div class="footerlogo"> 661 </div> 662 <div class="col footerSocialIcons tcenter"> 663 <a target="_blank" href="https://www.instagram.com/puma/" class="insta_white_svg"></a> 664 <a target="_blank" href="https://www.youtube.com/user/puma" class="youtube_white_svg"></a> 665 <a target="_blank" href="https://www.facebook.com/PUMAgroup/" class="fb_white_svg"></a> 666 <a target="_blank" href="https://www.linkedin.com/company/puma" class="linkedin_white_svg"></a> 667 <a target="_blank" href="https://twitter.com/pumagroup" class="twitter_white_svg"></a> 668 <a target="_blank" href="https://de.pinterest.com/puma/" class="pinterest_white_svg"></a> 669 </div> 670 <div class="row rowLinks"> 671 <div class="col"> 672 </div> 673 <div class="col"> 674 <a href="/">Home</a><br/> 675 <a href="https://www.puma-catchup.com/category/sports/">Sports </a><br/> 676 <a href="https://www.puma-catchup.com/category/sportstyle/">Sportstyle </a><br/> 677 <a href="https://www.puma-catchup.com/category/corporate/">Corporate </a><br/> 678 <a href="https://www.puma-catchup.com/category/our-legacy/">Our Legacy </a><br/> 679 <a href="https://eu.puma.com" target="_blank">Shop at PUMA</a><br/> 680 </div> 681 <div class="col"> 682 <a href="/imprint">Imprint</a><br/> 683 <a href="/legal">Legal terms</a><br/>
683 684 <a href="/data-protection">Data protection</a><br/> 685 <a class="optanon-show-settings">Cookie settings</a><br/> 686 <a href="https://about.puma.com" target="_blank">about.puma.com</a><br/> 687 </div> 688 </div> 689 </div> 690 </div> 691</prefooter> 692<footer class="tcenter"> 693 © Puma SE, Herzogenaurach 694</footer> 695<div> 696 <canvas id="glcanvas" width="100vw" height="100vh" style="visibility: hidden;position: absolute;top:0px" ></canvas> 697</div> 698</div> 699</body> 700</html> 701 702<!-- 703Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/?utm_source=w3tc&utm_medium=footer_comment&utm_campaign=free_plugin 704 705Object Caching 151/242 objects using Redis 706Page Caching using Disk 707 708Served from: www.puma-catchup.com @ 2026-10-02 13:02:42 by W3 Total Cache 709-->
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.