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1<link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><title>About | SalesBrain</title><meta name="description" content="The world’s first neuromarketing agency, founded in 2002 by Dr. Christophe Morin and Patrick Renvoisé."/><meta name="robots" content="index, follow"/><meta property="og:title" content="SalesBrain — The Science of Why People Say Yes"/><meta property="og:description" content="The world’s first neuromarketing agency, since 2002. We find what makes your buyers act — and build the messages that make them act. Brain science, now amplified by AI."/><meta property="og:url" content="https://www.salesbrain.com"/><meta property="og:site_name" content="SalesBrain"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://www.salesbrain.com/opengraph-image.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="SalesBrain — The Science of Why People Say Yes"/><meta name="twitter:description" content="The world’s first neuromarketing agency, since 2002. We find what makes your buyers act — and build the messages that make them act. Brain science, now amplified by AI."/><meta name="twitter:image" content="https://www.salesbrain.com/opengraph-image.png"/><link rel="icon" href="/icon.png?757c4e22a225c245" type="image/png" sizes="512x512"/><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600&amp;family=Inter+Tight:wght@500;600;700;800&amp;family=Space+Grotesk:wght@500;600;700&amp;
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1<img alt="Two panels showing the same world map one day apart. Left, on white, April 3 2002: the map is bare, and the caption reads &#x27;Neuromarketing agencies in the world: 0&#x27;. Right, on black, April 4 2002: a single orange point pulses on San Francisco, labeled &#x27;San Francisco · SalesBrain&#x27;, above the caption &#x27;The first neuromarketing agency in the world&#x27;." fetchPriority="high" width="1774" height="887" decoding="async" data-nimg="1" class="h-auto w-full" style="color:transparent" sizes="(max-width: 1280px) 100vw, 1280px" srcSet="/_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=%2Fimages%2Fabout%2Ffirst-agency-2002.jpg&amp;w=3840&amp;q=75"/></div><div class="mx-auto px-6 max-w-7xl pb-14 pt-8 md:pb-20"><p class="text-xs font-semibold uppercase tracking-[0.26em] text-brand-500">Since 2002</p><h1 class="mt-5 text-3xl font-bold leading-[1.05] tracking-tight text-white text-balance md:text-5xl">The world’s first neuromarketing agency.</h1><p class="mt-6 max-w-2xl text-lg leading-relaxed text-ink-300 text-pretty">Founded by two people who were tired of arguing about creative and wanted to measure it instead.</p></div></section><section class="section bg-white"><div class="mx-auto px-6 max-w-3xl"><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><h2 class="text-3xl font-bold leading-tight tracking-tight text-ink-900 text-balance md:text-5xl">We were first, and we never stopped measuring.</h2><p class="mt-7 text-lg leading-relaxed text-ink-600">SalesBrain was founded in 2002 by Dr. Christophe Morin and Patrick Renvoisé — the first agency anywhere to apply brain science to commercial persuasion. NeuroMap® came out of that work and has been validated over two decades since.</p><p class="mt-5 text-lg leading-relaxed text-ink-600">Over 600 engagements in more than 30 countries, 150,000 executives trained, five books in fourteen languages. The method has changed as the instruments have — EEG, eye tracking, and now AI prediction before a campaign is booked — but the question underneath it has not: why did they say no, and where exactly?</p></div></div></section><section id="team" class="section bg-ink-50"><div class="mx-auto px-6 max-w-7xl"><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="max-w-2xl"><p class="eyebrow">Founders</p><h2 class="mt-5 text-3xl font-bold leading-tight tracking-tight text-ink-900 text-balance md:text-5xl">
1The two people who wrote the model are the two people in your room.</h2></div></div><div class="mt-14 grid gap-px overflow-hidden rounded-lg bg-ink-200 md:grid-cols-2"><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="flex h-full flex-col bg-white"><div class="flex flex-1 flex-col p-8 md:p-10"><div class="relative mb-7 h-32 w-32 shrink-0 overflow-hidden rounded-lg md:h-36 md:w-36 bg-ink-100"><img alt="Dr. Christophe Morin" loading="lazy" decoding="async" data-nimg="fill" class="object-cover object-center grayscale" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="144px" srcSet="/_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=16&amp;q=75 16w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=32&amp;q=75 32w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=48&amp;q=75 48w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=64&amp;q=75 64w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=96&amp;q=75 96w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=128&amp;q=75 128w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=256&amp;q=75 256w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=384&amp;q=75 384w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=%2Fimages%2Fpeople%2Fmorin-portrait.jpg&amp;w=3840&amp;q=75"/></div><h3 class="text-2xl font-bold text-ink-900">Dr. Christophe Morin</h3><p class="mt-2 text-sm font-semibold uppercase tracking-[0.14em] text-brand-500">CEO · Chief Pain Officer</p><p class="mt-5 text-[1.02rem] leading-relaxed text-ink-600">Over 30 years in marketing and business development; former CMO of rStar Networks and VP of Marketing at Grocery Outlet. Researches advertising effects on the adolescent brain, consciousness and AI. Adjunct faculty at Johns Hopkins University and Fielding Graduate University.</p><p class="mt-auto pt-6 text-[0.85rem] leading-relaxed text-ink-400">BA Marketing, MBA, MA, PhD in Media Psychology. Vistage International awards 2011, 2013, 2022. Great Mind Research Awards, Advertising Research Foundation, 2011, 2014, 2015. Founding board member of the NMSBA, 2011–2016.</p></div></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="flex h-full flex-col bg-white"><div class="flex flex-1 flex-col p-8 md:p-10"><div class="relative mb-7 h-32 w-32 shrink-0 overflow-hidden rounded-lg md:h-36 md:w-36 bg-ink-100"><img alt="Patrick Renvoisé" loading="lazy" decoding="async" data-nimg="fill" class="object-cover object-center grayscale" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="144px" srcSet="/_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=16&amp;q=75 16w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=32&amp;q=75 32w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=48&amp;q=75 48w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=64&amp;q=75 64w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=96&amp;q=75 96w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=128&amp;q=75 128w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=256&amp;q=75 256w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=384&amp;q=75 384w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=%2Fimages%2Fpeople%2Fpatrick.jpg&amp;w=3840&amp;q=75"/></div><h3 class="text-2xl font-bold text-ink-900">Patrick Renvoisé</h3><p class="mt-2 text-sm font-semibold uppercase tracking-[0.14em] text-brand-500">President · Chief Neuromarketing Officer</p><p class="mt-5 text-[1.02rem] leading-relaxed text-ink-600">While marketing Silicon Graphics (SGI) supercomputers to NASA, Shell, Airbus, BMW, GE, Canon and more, Patrick met some of the most brilliant scientists. There he became fascinated about decoding why people make purchasing decisions. Drawing on Daniel Kahneman’s Nobel Prize-winning dual-brain theory, he recognized the primal brain’s decisive role in human buying decisions. In 2002 Patrick published NeuroMap®, the only scientific framework that decodes persuasion. For over 25 years, this unique brain-based method has helped thousands of global enterprises grow quickly and scientifically.</p><p class="mt-auto pt-6 text-[0.85rem] leading-relaxed text-ink-400">MSc Computer Science, National Institute of Applied Sciences, Lyon. 2009 “Next Big Thing in Marketing” award, American Marketing Association.</p></div></div></div></div></div></section><section id="media" class="section bg-white"><div class="mx-auto px-6 max-w-7xl"><div style="transition-delay:0ms" class="transition-all duration-700 ease-[
1cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="max-w-2xl"><p class="eyebrow">Media coverage</p><h2 class="mt-5 text-3xl font-bold leading-tight tracking-tight text-ink-900 text-balance md:text-5xl">Press, podcasts and appearances.</h2><p class="mt-6 text-lg leading-relaxed text-ink-600">Neuromarketing and persuasion coverage, 2015 to now, across both founders.</p></div></div><div class="mt-14 border-t border-ink-200"><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://open.spotify.com/episode/4lZLxoYi7Gbl1pdQFxh2eO" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2026</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Episode 4: Persuasion in the Brain</span><span class="mt-1 block text-[0.95rem] text-ink-500">MEDIA Decoded: Minds Rewired</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">Your brain decides before you do. How persuasion works beneath the surface — attention, memory, suggestion, framing, conditioning and influence — and how to spot the hook before it shapes your thinking for you.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://youtu.be/6UWqFWIckf8" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2026</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Why Buyers Say Yes — the neuroscience of persuasion</span><span class="mt-1 block text-[0.95rem] text-ink-500">Spark of Ages, Ep. 66</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.youtube.com/watch?v=KVelUXVWLv8" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2026</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Neuromarketing &amp; Johns Hopkins</span><span class="mt-1 block text-[0.95rem] text-ink-500">The Upper Story Podcast, Ep. 2</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://compellingconversations.podbean.com/e/neuroscience-ai-the-future-of-human-influence-with-dr-christophe-morin/" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2026</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Neuroscience, AI &amp; the Future of Human Influence</span><span class="mt-1 block text-[0.95rem] text-ink-500">COMPELling Conversations</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">Why emotion drives choice, the responsible use of AI, and how storytelling reshapes the brain.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[
1cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://sparkofages.buzzsprout.com/2257244/episodes/18662493-the-science-behind-when-customers-decide-to-buy-patrick-renvoise-brains-system-1-value-prop-spark-of-ages-ep-57" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2026</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Science Behind When Customers Decide to Buy — Brains, System 1, Value Prop</span><span class="mt-1 block text-[0.95rem] text-ink-500">Spark of Ages, with Rajiv Parikh · Ep 57</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://podcasts.apple.com/us/podcast/ep-80-is-ai-replacing-humans-w-dr-christophe-morin/id1777433486?i=1000741539794" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2025</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Ep. 80: Is AI Replacing Humans?</span><span class="mt-1 block text-[0.95rem] text-ink-500">The Decision Lab Podcast</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://podcasts.apple.com/us/podcast/the-decision-lab-podcast/id1777433486" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2025</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Are Marketers Hacking Your Brain?</span><span class="mt-1 block text-[0.95rem] text-ink-500">The Decision Lab Podcast</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">The primal brain’s dominant role in purchasing, why emotional arousal beats logic, and how to protect yourself.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://podcasts.apple.com/us/podcast/marketing-to-your-primal-brain/id1457049580?i=1000618831472" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2023</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Marketing to Your Primal Brain</span><span class="mt-1 block text-[0.95rem] text-ink-500">This Is Your Brain, Season 4 Ep. 13</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><div class="group"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2021</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Selling Virtually: understanding your audience’s brain</span><span class="mt-1 block text-[0.95rem] text-ink-500">LinkedIn Learning</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">Why people hate video calls, why they cause fatigue, and how the primal brain changes what works on camera.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">course<!-- --> · <!-- -->Patrick Renvoisé</span></div></div></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[
1cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://podcasts.apple.com/us/podcast/13-neuromarketing-with-patrick-renvoise-author/id1515788037?i=1000489488468" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2020</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">#13: Neuromarketing with Patrick Renvoisé</span><span class="mt-1 block text-[0.95rem] text-ink-500">Lux and Friends</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="http://podcast.ameequiriconi.com/109574/5012537-the-science-of-persuasion-with-dr-christophe-morin" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2020</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Science of Persuasion</span><span class="mt-1 block text-[0.95rem] text-ink-500">Amee Quiriconi Podcast</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://youtu.be/Va0HT3gCv8g" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2020</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Persuasion Code: The Neuroscience of Influence</span><span class="mt-1 block text-[0.95rem] text-ink-500">Festival of Consumer Sciences</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">Full presentation of the NeuroMap® framework.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">video<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><div class="group"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2020</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Persuasion Code: The Neuroscience of Sales</span><span class="mt-1 block text-[0.95rem] text-ink-500">LinkedIn Learning</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">Produced by LinkedIn Learning, based on the book.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">course<!-- --> · <!-- -->Patrick Renvoisé</span></div></div></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.podbean.com/media/share/pb-e65aw-a657c8" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">
12019</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Exit Coach Radio, with Bill Black</span><span class="mt-1 block text-[0.95rem] text-ink-500">Exit Coach Radio</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.youtube.com/watch?v=YBDiLu1_R6w" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2019</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Explaining NeuroMap — the only 100% scientific model of persuasion</span><span class="mt-1 block text-[0.95rem] text-ink-500">Trust Factor Radio</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">video<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://businessinnovatorsradio.com/patrick-renvoise-co-author-of-the-persuasion-code-explains-neuromap-the-only-100-scientific-model-of-persuasion/" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2019</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">NeuroMap explained — the only scientific model of persuasion</span><span class="mt-1 block text-[0.95rem] text-ink-500">Business Innovators Radio, with Neil Howe</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.simonassociates.net/podcast/110-christophe-morin-capture-convince-and-close-more-customer-sales" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Capture, Convince and Close More Customer Sales</span><span class="mt-1 block text-[0.95rem] text-ink-500">On the Brink, with Andi Simon</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Persuasion Code</span><span class="mt-1 block text-[0.95rem] text-ink-500">The Marketing Book Podcast, with Douglas Burdett</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">Named by LinkedIn one of the “10 podcasts that will make you a better marketer”.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[
1cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><div class="group"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Innovation Show</span><span class="mt-1 block text-[0.95rem] text-ink-500">The Innovation Show</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></div></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.thinkadvisor.com/2018/10/11/to-be-more-persuasive-tap-into-the-primal-brain/" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">To Be More Persuasive, Tap Into the Primal Brain</span><span class="mt-1 block text-[0.95rem] text-ink-500">ThinkAdvisor, by Jane Wollman Rusoff</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">article<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><div class="group"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Texas Business Radio, with Matt Register</span><span class="mt-1 block text-[0.95rem] text-ink-500">Texas Business Radio</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></div></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.spiderjuicetechnologies.com/podcast/the-sales-button-in-your-clients-brain/" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">The Sales Button in Your Client’s Brain</span><span class="mt-1 block text-[0.95rem] text-ink-500">Spider Juice Technologies, with Tim O’Keefe</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://www.rogerdooley.com/christophe-morin-persuasion-code/" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Brainfluence, with Roger Dooley</span><span class="mt-1 block text-[0.95rem] text-ink-500">Brainfluence Podcast</span><span class="mt-2 block text-[0.95rem] leading-relaxed text-ink-500">The six stimuli, pain points in consumer behaviour, and the science behind NeuroMap®.</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Both</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[
1cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://static1.financialsense.com/broadcast/insider/fsn2018-0919-renvoise-6P3UvRu.mp3" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2018</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Financial Sense News Hour, with Chris Sheridan</span><span class="mt-1 block text-[0.95rem] text-ink-500">Financial Sense</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Patrick Renvoisé</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://insurancenewsnet.com/2017/10/08/15-neuromarketing-christophe-morin" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2017</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Neuromarketing</span><span class="mt-1 block text-[0.95rem] text-ink-500">Ignite! with Paul Feldman, Ep. 15</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">podcast<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><div class="border-b border-ink-200"><a href="https://youtu.be/Hj-uHDFJqq0" target="_blank" rel="noopener noreferrer" class="group block transition-colors hover:bg-ink-50"><div class="grid gap-2 py-6 md:grid-cols-[70px_1fr_190px] md:items-baseline md:gap-8"><span class="text-sm font-semibold tabular-nums text-brand-500">2015</span><span><span class="block text-lg font-semibold leading-snug text-ink-900 group-hover:text-brand-500">Neuromarketing: The Science of Persuasion</span><span class="mt-1 block text-[0.95rem] text-ink-500">APA Division 46 — Media Psychology</span></span><span class="text-[0.78rem] uppercase tracking-[0.14em] text-ink-400">video<!-- --> · <!-- -->Christophe Morin</span></div></a></div></div></div><div style="transition-delay:0ms" class="transition-all duration-700 ease-[cubic-bezier(0.2,0.7,0.2,1)] motion-reduce:transition-none translate-y-6 opacity-0"><p class="mt-10 max-w-2xl text-lg leading-relaxed text-ink-600">Writing about neuromarketing and want a source who will tell you what the evidence does <em>not</em> support as readily as what it does? Get in touch.</p></div></div></section><section class="relative overflow-hidden bg-ink-950 text-white"><div class="absolute inset-0 bg-[radial-gradient(60%_80%_at_50%_120%,rgba(240,90,26,0.18),transparent_65%)]" aria-hidden="true"></div><div class="mx-auto px-6 max-w-7xl relative py-24 text-center md:py-32"><svg viewBox="0 0 720 120" class="mx-auto mb-10 h-20 w-full max-w-3xl md:mb-12 md:h-24" role="img" aria-label="An attention trace holding steady, then falling away at a marked point" preserveAspectRatio="none"><path d="M0 74 L40 66 L72 78 L108 58 L142 70 L178 54 L214 66 L250 50 L286 62 L322 46 L356 58 L392 44 L420 52 L446 62 L470 82 L496 100 L530 112 L580 118 L720 119" fill="none" stroke="rgba(255,255,255,0.55)" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" vector-effect="non-scaling-stroke"></path><circle cx="446" cy="62" r="16" fill="none" stroke="#F05A1A" stroke-width="2.5" vector-effect="non-scaling-stroke"></circle><circle cx="446" cy="62" r="4.5" fill="#F05A1A"></circle></svg><h2 class="mx-auto max-w-3xl text-4xl font-bold tracking-tight text-white text-balance md:text-5xl">Find out where your message loses them.</h2><p class="mx-auto mt-6 max-w-xl text-lg leading-relaxed text-ink-300">A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.</p><div class="mt-10 flex flex-wrap justify-center gap-4"><a class="inline-flex items-center justify-center gap-2 font-heading font-semibold rounded transition-colors duration-200 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-brand-500 bg-brand-500 text-white hover:bg-brand-600 shadow-sm px-8 py-4 text-base" href="/contact">Start a diagnosis</a><a class="inline-flex items-center justify-center gap-2 font-heading font-semibold rounded transition-colors duration-200 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-brand-500 text-ink-700 hover:text-brand-500 px-8 py-4 text-base text-ink-200 hover:text-white" href="mailto:[email protected]">[email protected]</a></div></div></section></main><footer class="bg-ink-950 text-ink-300"><div class="mx-auto px-6 max-w-7xl py-16"><div class="grid gap-12 md:grid-cols-[1.4fr_1fr_1fr]"><div><img alt="SalesBrain" loading="lazy" width="1877" height="471" decoding="async" data-nimg="1" class="h-9 w-auto" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fsalesbrain-logo.png&amp;w=1920&amp;q=75 1x, /_next/image?url=%2Fimages%2Fsalesbrain-logo.png&amp;w=3840&amp;q=75 2x" src="/_next/image?url=%2Fimages%2Fsalesbrain-logo.png&amp;w=3840&amp;q=75"/><p class="mt-4 max-w-sm text-sm leading-relaxed text-ink-400">The world’s first neuromarketing agency. 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