1"use strict";(()=>{(self.webpackChunkpanelist_react=self.webpackChunkpanelist_react||[]).push([[7938],{57527:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M19 4H5c-1.11 0-2 .9-2 2v12c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 14H5V6h14v12zM7 15h3c.55 0 1-.45 1-1v-1H9.5v.5h-2v-3h2v.5H11v-1c0-.55-.45-1-1-1H7c-.55 0-1 .45-1 1v4c0 .55.45 1 1 1zm7 0h3c.55 0 1-.45 1-1v-1h-1.5v.5h-2v-3h2v.5H18v-1c0-.55-.45-1-1-1h-3c-.55 0-1 .45-1 1v4c0 .55.45 1 1 1z"}),"ClosedCaptionOutlined");a.Z=c}),12608:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M8 16h8v2H8zm0-4h8v2H8zm6-10H6c-1.1 0-2 .9-2 2v16c0 1.1.89 2 1.99 2H18c1.1 0 2-.9 2-2V8l-6-6zm4 18H6V4h7v5h5v11z"}),"DescriptionOutlined");a.Z=c}),35154:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M6 14c-.55 0-1 .45-1 1v3c0 .55.45 1 1 1h3c.55 0 1-.45 1-1s-.45-1-1-1H7v-2c0-.55-.45-1-1-1zm0-4c.55 0 1-.45 1-1V7h2c.55 0 1-.45 1-1s-.45-1-1-1H6c-.55 0-1 .45-1 1v3c0 .55.45 1 1 1zm11 7h-2c-.55 0-1 .45-1 1s.45 1 1 1h3c.55 0 1-.45 1-1v-3c0-.55-.45-1-1-1s-1 .45-1 1v2zM14 6c0 .55.45 1 1 1h2v2c0 .55.45 1 1 1s1-.45 1-1V6c0-.55-.45-1-1-1h-3c-.55 0-1 .45-1 1z"}),"FullscreenRounded");a.Z=c}),90604:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M6 2v6h.01L6 8.01 10 12l-4 4 .01.01H6V22h12v-5.99h-.01L18 16l-4-4 4-3.99-.01-.01H18V2H6zm10 14.5V20H8v-3.5l4-4 4 4zm-4-5-4-4V4h8v3.5l-4 4z"}),"HourglassEmpty");a.Z=c}),59723:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M8 6.82v10.36c0 .79.87 1.27 1.54.84l8.14-5.18c.62-.39.62-1.29 0-1.69L9.54 5.98C8.87 5.55 8 6.03 8 6.82z"}),"PlayArrowRounded");a.Z=c}),63451:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"m10 16.5 6-4.5-6-4.5v9zM12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm0 18c-4.41 0-8-3.59-8-8s3.59-8 8-8 8 3.59 8 8-3.59 8-8 8z"}),"PlayCircleOutline");a.Z=c}),29450:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M20 2H4c-1.1 0-1.99.9-1.99 2L2 22l4-4h14c1.1 0 2-.9 2-2V4c0-1.1-.9-2-2-2zm0 14H5.17l-.59.59-.58.58V4h16v12zm-9.5-2H18v-2h-5.5zm3.86-5.87c.2-.2.2-.51 0-.71l-1.77-1.77c-.2-.2-.51-.2-.71 0L6 11.53V14h2.47l5.89-5.87z"}),"RateReviewOutlined");a.Z=c}),3437:((m,a,t)=>{var e,n=t(64836);e={value:!0},a.Z=void 0;var h=n(t(45045)),d=t(46417),c=(0,h.default)((0,d.jsx)("path",{d:"M3 10v4c0 .55.45 1 1 1h3l3.29 3.29c.63.63 1.71.18 1.71-.71V6.41c0-.89-1.08-1.34-1.71-.71L7 9H4c-.55 0-1 .45-1 1zm13.5 2c0-1.77-1.02-3.29-2.5-4.03v8.05c1.48-.73 2.5-2.25 2.5-4.02zM14 4.45v.2c0 .38.25.71.6.85C17.18 6.53 19 9.06 19 12s-1.82 5.47-4.4 6.5c-.36.14-.6.47-.6.85v.2c0 .63.63 1.07 1.21.85C18.6 19.11 21 15.84 21 12s-2.4-7.11-5.79-8.4c-.58-.23-1.21.22-1.21.85z"}),"VolumeUpRounded");a.Z=c}),57938:((m,a,t)=>{t.r(a),t.d(a,{EmailMarketingPage:()=>F,default:()=>ge});var e=t(46417),n=t(10437),h=t(24531),d=t(36787),c=t(5480),v=t(83599),z=t(73756),l=t(58394),r=t(47605),O=t(63451),I=t(12608),M=t(29450),W=t(90604),P=t(91479),u=t(4737),f=t(38331),w=t(86669);const x=w.wq.color,k=[{signal:"Watched the keynote replay",detail:"to the end \xB7 41 minutes",asset:"The full research report behind it",kind:"White paper",n:"1,204",tone:"violet",icon:(0,e.jsx)(O.Z,{})},{signal:"Downloaded the report",detail:"and opened it twice",asset:"Invitation to the practitioner roundtable",kind:"Lounge invite",n:"388",tone:"teal",icon:(0,e.jsx)(I.Z,{})},{signal:"Answered the post-event survey",detail:"named their own industry",asset:"The benchmark for that industry",kind:"eBook",n:"642",tone:"mint",icon:(0,e.jsx)(M.Z,{})},{signal:"Opened nothing in 90 days",detail:"across four sends",asset:"One email asking whether to keep going",kind:"Re-permission",n:"2,911",tone:"amber",icon:(0,e.jsx)(W.Z,{})}
1,{signal:"Did not answer that ask",detail:"no open, no click, no reply",asset:"Nothing. The contact stays, the sending stops.",kind:"Exit",n:"2,455",tone:"coral",icon:(0,e.jsx)(P.Z,{}),stop:!0}],j=62,A=10,b=66,N=k.length*(j+A),D=({maxHeight:g})=>(0,e.jsx)(u.iJ,{designWidth:620,maxHeight:g,children:(0,e.jsxs)(n.Z,{sx:{position:"relative",py:1.5},children:[(0,e.jsx)(f.rw,{tone:"teal",size:230,top:90,left:-80,opacity:.34}),(0,e.jsx)(f.rw,{tone:"coral",size:210,bottom:-10,right:-80,opacity:.34}),(0,e.jsxs)(l.Z,{spacing:1.5,sx:{position:"relative"},children:[(0,e.jsxs)(l.Z,{direction:"row",justifyContent:"space-between",alignItems:"flex-end",spacing:2,children:[(0,e.jsxs)(l.Z,{spacing:.15,children:[(0,e.jsx)(r.Z,{sx:{fontSize:14,fontWeight:700,color:x.text},children:"Between events \xB7 what gets sent next"}),(0,e.jsx)(r.Z,{sx:{fontSize:10,color:u.M.faint},children:"Chosen by behaviour on the contact record, not by position in a drip"})]}),(0,e.jsx)(f.DR,{label:"No fixed order",tone:"violet",size:9.5})]}),(0,e.jsxs)(l.Z,{direction:"row",spacing:0,alignItems:"flex-start",children:[(0,e.jsxs)(l.Z,{spacing:`${A}px`,sx:{width:236,flexShrink:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:9,fontWeight:800,letterSpacing:"0.07em",color:u.M.faint,height:12},children:"WHAT THEY DID"}),k.map(o=>(0,e.jsxs)(l.Z,{direction:"row",spacing:1,alignItems:"center",sx:{height:j,bgcolor:"#fff",border:`1px solid ${u.M.line}`,borderRadius:"12px",boxShadow:w.wq.shadow,px:1.25},children:[(0,e.jsx)(f.$X,{icon:o.icon,tone:o.tone,size:30}),(0,e.jsxs)(l.Z,{spacing:.1,sx:{minWidth:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:10.5,fontWeight:700,color:x.text,lineHeight:1.3},children:o.signal}),(0,e.jsx)(r.Z,{sx:{fontSize:9,color:x.textMuted,lineHeight:1.3},children:o.detail})]})]},o.signal))]}),(0,e.jsx)(n.Z,{component:"svg",viewBox:`0 0 ${b} ${N}`,sx:{width:b,flexShrink:0,mt:"22px",display:"block"},children:k.map((o,p)=>{const S=p*(j+A)+j/2;return(0,e.jsxs)("g",{children:[(0,e.jsx)("path",{d:`M 0 ${S} C ${b*.45} ${S}, ${b*.55} ${S}, ${b-9} ${S}`,stroke:o.stop?"#B33A1E":x.action,strokeWidth:2,strokeDasharray:o.stop?"4 4":void 0,fill:"none"}),(0,e.jsx)("circle",{cx:b-6,cy:S,r:4,fill:o.stop?"#B33A1E":x.action})]},o.signal)})}),(0,e.jsxs)(l.Z,{spacing:`${A}px`,sx:{flex:1,minWidth:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:9,fontWeight:800,letterSpacing:"0.07em",color:u.M.faint,height:12},children:"WHAT GETS SENT"}),k.map(o=>(0,e.jsxs)(l.Z,{direction:"row",spacing:1,alignItems:"center",sx:{height:j,bgcolor:o.stop?"#FFF6F3":"#fff",border:o.stop?"1px dashed rgba(179,58,30,0.45)":`1px solid ${u.M.line}`,borderRadius:"12px",boxShadow:o.stop?"none":w.wq.shadow,px:1.35},children:[(0,e.jsxs)(l.Z,{spacing:.15,sx:{flex:1,minWidth:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:10.5,fontWeight:700,lineHeight:1.3,color:o.stop?"#B33A1E":x.text},children:o.asset}),(0,e.jsx)(f.DR,{label:o.kind,tone:o.stop?"coral":"violet",size:8.5})]}),(0,e.jsxs)(l.Z,{alignItems:"flex-end",spacing:0,sx:{flexShrink:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:17,fontWeight:800,letterSpacing:"-0.03em",lineHeight:1,color:o.stop?"#B33A1E":x.action},children:o.n}),(0,e.jsx)(r.Z,{sx:{fontSize:8.5,color:u.M.faint},children:"people"})]})]},o.asset))]})]}),(0,e.jsx)(r.Z,{sx:{fontSize:10,lineHeight:1.6,color:x.textMuted},children:"2,455 people sit on the bottom rung. They keep their contact record, their event history and their place in reporting; only the sending stops. A nurture programme with no exit is a list-burning schedule with a nicer name."})]})]})});var $=t(98807),B=t(89410),L=t(59723),V=t(3437),U=t(57527),G=t(35154),Q=t(18304);const E=w.wq.color,Y=[{at:4,label:"Welcome"},{at:17,label:"Housekeeping slide",drop:!0},{at:34,label:"The research"},{at:58,label:"Demo starts",drop:!0},{at:79,label:"Questions"}],H=68,K=[["1,204","watched the replay"],["41 min","median watched, of 52"],["38%","reached the end"]],X=({maxHeight:g})=>(0,e.jsx)(u.iJ,{designWidth:620,maxHeight:g,children:(0,e.jsxs)(Q.fS,{height:392,children:[(0,e.jsxs)(n.Z,{sx:{position:"absolute",left:0,right:0,top:0,bgcolor:"#0C0A24",borderRadius:"16px",boxShadow:w.wq.shadowLift,overflow:"clip",overflowClipMargin:{xs:`${u.rz/20}px`,md:`${u.rz}px`}},children:[(0,e.jsxs)(n.Z,{sx:{position:"relative",height:214,overflow:"clip",overflowClipMargin:{xs:`${u.rz/20}px`,md:`${u.rz}px`}},children:[(0,e.jsx)(n.Z,{sx:{position:"absolute",inset:0,background:"linear-gradient(135deg, #241268 0%, #120A47 60%, #08052A 100%)"}}),(0,e.jsx)(n.Z,{sx:{position:"absolute",right:26,top:-14,opacity:.98,lineHeight:0},children:(0,e.jsx)(u.BJ,{seed:"Priya Raman",size:244,round:!1})}),(0,e.jsxs)(l.Z,{direction:"row",alignItems:"center",spacing:.8,sx:{position:"absolute",left:18,top:16},children:[(0,e.jsx)(n.Z,{sx:{bgcolor:"rgba(255,255,255,0.14)",borderRadius:"10px",px:1,py:.3},children:(0,e.jsx)(r.Z,{sx:{fontSize:9,fontWeight:800,color:"#fff"},children:"REPLAY"})}),(0,e.jsx)(r.Z,{sx:{fontSize:9.5,color:"rgba(255,255,255,0.65)"},children:"CIO Day \xB7 keynote"})]}),(0,e.jsxs)(l.Z,{spacing:.3,sx:{position:"absolute",left:18,bottom:74,maxWidth:300},children:[(0,e.jsx)(r.Z,{sx:{fontSize:19,fontWeight:800,color:"#fff",lineHeight:1.2,letterSpacing:"-0.02em"},children:"Platform engineering at scale"}
1),(0,e.jsx)(r.Z,{sx:{fontSize:10,color:"rgba(255,255,255,0.62)"},children:"Priya Raman \xB7 VP Marketing, Northbank"})]}),(0,e.jsxs)(l.Z,{spacing:.7,sx:{position:"absolute",left:18,right:18,bottom:14},children:[(0,e.jsxs)(n.Z,{sx:{position:"relative",height:20},children:[(0,e.jsx)(n.Z,{sx:{position:"absolute",left:0,right:0,top:8,height:4,borderRadius:"2px",bgcolor:"rgba(255,255,255,0.20)"}}),(0,e.jsx)(n.Z,{sx:{position:"absolute",left:0,width:`${H}%`,top:8,height:4,borderRadius:"2px",bgcolor:"#B9A8FA"}}),Y.map(o=>(0,e.jsx)(n.Z,{sx:{position:"absolute",left:`${o.at}%`,top:4,width:o.drop?3:2,height:12,borderRadius:"2px",bgcolor:o.drop?"#FF6B4A":"rgba(255,255,255,0.55)"}},o.label)),(0,e.jsx)(n.Z,{sx:{position:"absolute",left:`${H}%`,top:3,width:14,height:14,borderRadius:"50%",bgcolor:"#fff",transform:"translateX(-50%)",boxShadow:"0 2px 8px rgba(0,0,0,0.4)"}})]}),(0,e.jsxs)(l.Z,{direction:"row",alignItems:"center",spacing:1.1,children:[(0,e.jsx)(L.Z,{sx:{fontSize:18,color:"#fff"}}),(0,e.jsx)(V.Z,{sx:{fontSize:15,color:"rgba(255,255,255,0.7)"}}),(0,e.jsx)(r.Z,{sx:{fontSize:9.5,color:"rgba(255,255,255,0.7)"},children:"35:24 / 52:00"}),(0,e.jsx)(n.Z,{sx:{flex:1}}),(0,e.jsx)(U.Z,{sx:{fontSize:15,color:"rgba(255,255,255,0.7)"}}),(0,e.jsx)(G.Z,{sx:{fontSize:15,color:"rgba(255,255,255,0.7)"}})]})]})]}),(0,e.jsxs)(l.Z,{direction:"row",spacing:2,alignItems:"center",sx:{px:2.25,py:1.6,pb:4.5},children:[K.map(([o,p])=>(0,e.jsxs)(l.Z,{spacing:.1,sx:{flexShrink:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:20,fontWeight:800,letterSpacing:"-0.03em",lineHeight:1,color:"#fff"},children:o}),(0,e.jsx)(r.Z,{sx:{fontSize:9,color:"rgba(255,255,255,0.6)"},children:p})]},p)),(0,e.jsx)(n.Z,{sx:{flex:1}}),(0,e.jsxs)(l.Z,{spacing:.5,alignItems:"flex-end",children:[(0,e.jsx)(r.Z,{sx:{fontSize:8.5,fontWeight:800,letterSpacing:"0.07em",color:"rgba(255,255,255,0.5)"},children:"WATCHING NOW"}),(0,e.jsx)(f.Uw,{seeds:["Ellen Marsh","Marcus Feld","Devon Okafor","Hana Sato"],extra:"+38",size:32})]})]})]}),(0,e.jsx)(n.Z,{sx:{position:"absolute",left:26,right:26,bottom:0,bgcolor:"#fff",borderRadius:"14px",border:`1px solid ${u.M.line}`,boxShadow:"0 24px 50px rgba(11,6,69,0.24)",px:1.7,py:1.25},children:(0,e.jsxs)(l.Z,{direction:"row",spacing:1.6,alignItems:"center",children:[(0,e.jsxs)(l.Z,{spacing:.15,sx:{flexShrink:0},children:[(0,e.jsx)(r.Z,{sx:{fontSize:11.5,fontWeight:800,color:E.text},children:"17:00 \xB7 housekeeping"}),(0,e.jsx)(r.Z,{sx:{fontSize:9.5,color:"#B33A1E",fontWeight:700},children:"\u221215% of the room"})]}),(0,e.jsx)(n.Z,{sx:{width:"1px",alignSelf:"stretch",bgcolor:u.M.line}}),(0,e.jsx)(r.Z,{sx:{fontSize:9.5,lineHeight:1.55,color:E.textMuted},children:"Every minute here is written to a contact, so \u201Cwatched to the end\u201D is the rung that earns the research report and \u201Cleft at the housekeeping slide\u201D is a note for the next run of show."})]})})]})});var i=t(79870),s=t(92750),J=Object.defineProperty,R=Object.getOwnPropertySymbols,q=Object.prototype.hasOwnProperty,_=Object.prototype.propertyIsEnumerable,T=(g,o,p)=>o in g?J(g,o,{enumerable:!0,configurable:!0,writable:!0,value:p}):g[o]=p,ee=(g,o)=>{for(var p in o||(o={}))q.call(o,p)&&T(g,p,o[p]);if(R)for(var p of R(o))_.call(o,p)&&T(g,p,o[p]);return g};const y="/images/world/pages/email-marketing",Z="/images/logos",te=[[{name:"Accenture"},{name:"46\u219213",stat:"46%\u219213%",statLabel:"OPEN RATE, MONTH ONE TO MONTH EIGHT"},{name:"Anaplan",logo:`${Z}/anaplan.png`},{name:"90d",stat:"90d",statLabel:"OF SILENCE BEFORE THE ONE RE-PERMISSION ASK"},{name:"Talend",logo:`${Z}/talend.svg`}],[{name:"Talend",logo:`${Z}/talend.svg`},{name:"2,455",stat:"2,455",statLabel:"ON A TYPICAL EXIT BRANCH, SENT NOTHING"},{name:"Accenture"},{name:"35%",stat:"35%",statLabel:"OF A TYPICAL LIST, DORMANT AND STILL MAILED WEEKLY"},{name:"Anaplan",logo:`${Z}/anaplan.png`}]],ne=[{label:"Engaged",node:(0,e.jsx)(s.mQ,{children:(0,e.jsx)(v.dH,{designWidth:620,children:(0,e.jsx)(D,{})})})},{label:"Cooling",node:(0,e.jsx)(s.mQ,{children:(0,e.jsx)(v.dH,{designWidth:620,children:(0,e.jsx)(z.W,{})})})},{label:"Dormant",node:(0,e.jsx)(s.mQ,{children:(0,e.jsx)(v.dH,{designWidth:620,children:(0,e.jsx)(B.n,{})})})}
1,{label:"Suppressed",node:(0,e.jsx)(s.mQ,{children:(0,e.jsx)(v.dH,{designWidth:640,children:(0,e.jsx)($.W,{})})})},{label:"All year",node:(0,e.jsx)(s.mQ,{children:(0,e.jsx)(v.dH,{designWidth:620,children:(0,e.jsx)(X,{})})})}],oe=[{title:"Engaged",body:"Opened or clicked in ninety days. They get the ladder, and the first invitation to whatever you launch next."},{title:"Cooling",body:"Last opened three to six months ago, so they get fewer sends, your better assets, and a hard look at what changed."},{title:"Dormant",body:"Nothing in six months. One honest email asking whether to keep going, then silence."},{title:"Suppressed",body:"Unsubscribed, bounced or complained. Never sent again, on any campaign, by anyone on the account. No admin, import or new campaign clears it."}],ae=[{label:"For marketing",prompts:["Show me the cohort grid for everyone who came in from the spring webinar, month by month, and drill into the cell where they fell off.","Move everyone who finished the keynote replay onto the research report, and hold anyone who has opened nothing for ninety days.","How many contacts are still reachable as of last night, and how many sit on the exit branch?","Which format holds attention longest, the roundtable or the webinar, and for how many months?"]},{label:"For events",prompts:["Split the follow-up: attended and watched over thirty minutes go to sales with the reason; registered and absent who opened the replay get another date; the rest are held this quarter.","Who watched the replay on the Hub this week, and how long did each of them stay?","Send the survey answerers their own industry\u2019s benchmark, and nothing else this month.","Which replays stopped earning engagement? Take them off the ladder."]},{label:"For operations",prompts:["Send the one re-permission email to everyone silent for ninety days, and end the journey for anyone who does not answer.","Confirm Tuesday\u2019s unsubscribes apply across the whole account and that the import did not clear any of them.","Export every send with its trigger, the consent state and the suppression state, at row level.","Push replay completion and survey answers into HubSpot as fields, so the branching can happen there."]}],se=[{key:"ladder",tag:"THE MECHANISM",title:(0,e.jsxs)(e.Fragment,{children:["Send the one email",(0,e.jsx)("span",{children:"they were ready for"})]}),body:"Finished the keynote replay, so the research report behind it. Downloaded the report and opened it twice, so an invitation to the practitioner roundtable. Answered the survey, so their own industry\u2019s benchmark. The ladder is behavioural, which means most people never see most of it.",powers:["Replay completion","Downloads","Survey answers","Hub visits","Silence","Syndication reported per asset"],integrations:["CRM","CSV","API"],proofName:"On the record:",proofBody:"the trigger beside every send, read from the same record your forms, content and events write to, with no nightly import. A person can sit on a rung indefinitely without being pushed up it.",href:"/email-campaigns",ctaLabel:"See campaigns",vid:`${y}/junction.mp4`,poster:`${y}/junction.jpg`,bg:"#E8F8F1",accent:"#3ED9A4",accentFg:"#101323",ink:"#2106CB"},{key:"exit",tag:"THE EXIT",title:(0,e.jsxs)(e.Fragment,{children:["Be welcome in the inbox",(0,e.jsx)("span",{children:"you need next quarter"})]}),body:"Every journey builder on the market will draw you a fork. Almost none ship a default path that ends, so the dormant third of a list keeps receiving mail, complaint rates drift up, and the cost lands on the invitation you needed delivered. Here the exit is a rung like any other, with a count beside it.",powers:["One re-permission email","Then silence","Count beside the exit","Not a five-part win-back","Contact kept","History kept"],integrations:["CSV","API","TZ"],proofName:"On the record:",proofBody:"the person, their full history and their place in reporting. Only the sending stops. Roughly a third of most lists ends up here.",href:"/insights-analytics",ctaLabel:"See the reporting",vid:`${y}/hourglass.mp4`,poster:`${y}/hourglass.jpg`,bg:"#EEF0FF",accent:"#2A00FF",ink:"#2106CB"}],ie={title:"Contacts in the database",caption:"The number in the board pack. It only ever goes up. That is the problem.",rows:["Grows every time anyone registers for anything","Includes people who last opened something in 2023","Includes hard bounces nobody has cleared","Makes an extra send look free, because it is free","Falls only when someone runs a cleanup, which nobody schedules","Predicts nothing about the next campaign"]},re={title:"Contacts still reachable",caption:"Engaged plus cooling. The number a nurture programme is actually spending.",rows:["Opened or clicked within the last six months","Recomputed nightly from the contact record","Excludes suppressed, bounced and complained automatically","Makes the cost of an extra send visible before you schedule it","Moves when your content is good, and when it is not","Is the number the next invitation will land in"]},le=[{title:"Build a segment from what they did",body:"Routed to sales with the reason attached: the three sessions they sat through."},{title:"Registered and absent, opened the replay",body:"Offered another date. The replay goes out without an apology attached."},{title:"Registered and absent, opened nothing",body:"Held, with no further sends this quarter. The contact, the history and the reporting stay."}],he=[{value:"13%",label:"Open rate eight months on, against 46% in month one"},{value:"90 days",label:"Silence before the single re-permission ask, then the branch ends. Yours to change."},{value:"2,455",label:"Contacts a typical exit branch keeps, reports on, and sends nothing"},{value:"4 months",label:"Half-life of a roundtable audience, four times a webinar\u2019s"}],de=[{stat:"\u221234%",statLabel:"Contacts mailed each month",quote:"We stopped sending to sixteen thousand people who had not opened anything in half a year. Total registrations for the next event went up, not down. That was uncomfortable to explain and easy to defend.",name:"Priya Raman",role:"VP Marketing, Northbank"},{stat:"4 months",statLabel:"Half-life of a roundtable audience",quote:"The cohort grid showed our roundtables holding attention four times longer than our webinars. We changed the event mix before we changed a single email.",name:"Marcus Feld",role:"Head of Events, Kestrel Group"},{stat:"286",statLabel:"Contacts routed to sales with a reason attached",quote:"Sales used to get a list of names. Now they get the three sessions someone sat through first. The follow-up call is a completely different c
1onversation.",name:"Devon Okafor",role:"Marketing Ops, Helio"}],ce=[{title:"Behavioural triggers",body:"Replay completion, downloads, survey answers, Hub visits and silence, all as branch conditions."},{title:"Exit branches",body:"A default path that ends, with a count beside it. Every journey ships with one; you do not have to build it yourself."},{title:"Re-permission asks",body:"One honest email after ninety days of silence, then the sending stops."},{title:"Audience health",body:"Engaged, cooling, dormant and suppressed, recomputed nightly from the record."},{title:"Cohort retention",body:"Engagement by acquisition cohort over the following months, cell by cell, with a drill into the people inside."},{title:"Customer segmentation",body:"Rules over role, industry, region and everything your forms and content captured."},{title:"Content syndication",body:"White papers and eBooks delivered and reported per asset, per person."},{title:"Hub & Community",body:"Replays, posts, spotlights, podcasts and events: touchpoints all year, each reporting to the record."},{title:"Engagement score",body:"One score blending live and on-demand interaction into how likely someone is to buy. Hub page analytics feed it too."},{title:"CRM integration",body:"Push the behavioural signal into your own stack and branch there instead, if you prefer."},{title:"Follower behaviour",body:"Who follows the Hub, what they read, and what they stopped reading. Content that stops earning stops being sent."},{title:"Contact-level export",body:"Every send with its trigger, out through export or the API."},{title:"Check the limits before you commit",body:"The cap on stored contacts, the monthly send ceiling per plan, and which marketing automation tools support two-way suppression sync natively rather than through the API. Unanswered here until the platform team can answer it.",flag:!0}],C=[{q:"What are email automations?",a:"Nurture journeys that branch on what a contact did: a replay finished, a report downloaded, a survey answered, ninety days of silence. They read the same contact record your forms, content and events write to, so no nightly import stands between the behaviour and the next email."},{q:"How is this different from your email campaigns page?",a:"Timing and intent. A campaign works towards a fixed date and ends. Nurture runs in the eleven months when you are not asking for anything, and its only measurable job is that the next ask still gets opened. If you are choosing where to start, start with campaigns. Nurture with nothing to nurture towards is a newsletter."},{q:"How much do automated journeys cost?",a:"The Hub and Community Centre, pre-set emails and post-event communications are basic features on every package. Automated journeys are the Automate tier of the Email module, $49 a month for 25,000 emails, and come with Starter and above. The bill moves with emails sent, not with contacts stored, so a bigger nurture list does not change it. If you are used to paying by the contact stored, that is the line to check."},{q:"What actually triggers the next email?",a:"Something the person did: finished a replay, downloaded a report, answered a survey, opened nothing for ninety days. Not their position in a numbered drip. Two people who registered on the same day can be four emails apart six weeks later, and that is correct."},{q:"What happens to people who stop engaging?",a:"One re-permission email asking whether to keep going, then nothing. They keep their contact record, their full history and their place in reporting; only the sending stops. Roughly a third of most lists ends up here."},{q:"Can we keep HubSpot or ActiveCampaign?",a:"Yes, and for many teams that is the right call. If you already live in HubSpot or ActiveCampaign, moving nurture is a large project with a small prize. What Panelist adds either way is the signal your ESP cannot see on its own: what someone read, watched, answered and turned up to, pushed to your tool as fields you can branch on."},{q:"How do you avoid double-sending when both systems are live?",a:"You cannot, structurally, unless one system owns suppression. Decide which before you lau
1nch. If Panelist owns it, unsubscribes sync out; if your ESP owns it, we consume its list and hold. Both holding half the truth is the most common way a nurture programme generates complaints."},{q:"What can we get out if we leave?",a:"The contact record, the full interaction history, the consent and suppression state, and every send with its trigger, at row level, through export or the API. If your nurture data cannot leave, it is not really yours."},{q:"Do you sell or pool our audience data?",a:"No. Cross-account benchmarks are opt-in and aggregated. Your figures are not computed into anyone else\u2019s report unless you turn that on, and your contacts are never sold."},{q:"Being confirmed before launch: sending volume, list size limits and native ESP sync",a:"The monthly send ceiling per plan, whether there is a cap on total contacts stored, and which marketing automation tools have native two-way suppression sync versus API-only. All three decide whether this page is honest for a large-list buyer."}],ue=[{title:"Every send with its trigger",body:"The behaviour that fired it, the branch it took and the rung the person is resting on, per contact, through export or the API."},{title:"Consent that only moves one way",body:"Unsubscribes, complaints and hard bounces are permanent and account-wide. No admin, import or new campaign clears one."},{title:"Never pooled, never sold",body:"Cross-account benchmarks are opt-in and aggregated. Your figures stay out of every other report on the platform, and your contacts are never sold."}],pe=[{label:"Campaigns",href:"/email-campaigns",blurb:"The dated sequence that fills one specific room."},{label:"Insights & analytics",href:"/insights-analytics",blurb:"Cohorts, attribution and the rows behind them."},{label:"Integrations",href:"/integrations",blurb:"Send the behavioural signal to your own ESP instead."},{label:"Surveys & polling",href:"/polling-surveys",blurb:"Answers land on the contact and become branch conditions."}],F=()=>(0,e.jsxs)(e.Fragment,{children:[(0,e.jsx)(h.pQ,ee({},(0,d.Ml)("/email-marketing",C))),(0,e.jsx)(i.XX,{headline:(0,e.jsxs)(e.Fragment,{children:["Stop emailing people"," ",(0,e.jsx)(n.Z,{component:"span",sx:{background:"linear-gradient(94deg, #FFD79A 0%, #FFAE39 40%, #FF6B4A 100%)",WebkitBackgroundClip:"text",backgroundClip:"text",color:"transparent"},children:"who already replied"})]}),kicker:(0,e.jsx)(e.Fragment,{children:"Automated journeys in the marketing hub"}),sub:(0,e.jsxs)(e.Fragment,{children:[(0,e.jsx)("strong",{children:"Less list work. More opens."})," ","Panelist's email automations are nurture journeys that branch on what a contact actually did, reading the same record your forms, content and events write to.",(0,e.jsxs)(n.Z,{component:"span",sx:{display:{xs:"none",md:"inline"}},children:[" ","One branch always ends the sending, so the people who hear from you are the ones still reading."]})]}),primary:{label:"Start free",to:"/start"},secondary:{label:"Book a demo",to:"/contact-us"},video:`${y}/hero.mp4`,poster:`${y}/hero.jpg`}),(0,e.jsx)(n.Z,{sx:{pt:{xs:14,md:0}},children:(0,e.jsx)(i.a3,{intro:"Nurtured by the marketing and demand teams at",accent:"Accenture, Anaplan and Talend",tail:(0,e.jsxs)(e.Fragment,{children:["Each send is triggered by something a person"," ",(0,e.jsx)("strong",{children:"did"}),", not by their place in a numbered"," ",(0,e.jsx)("strong",{children:"drip"}),"."]}),rows:te})}),(0,e.jsx)(i.$9,{}),(0,e.jsx)(i.zG,{headline:(0,e.jsxs)(e.Fragment,{children:["Know who is still",(0,e.jsx)("br",{}),"reading you"]}),sub:"Engaged, cooling, dormant and suppressed, recomputed nightly from the record, so each of the four gets a different programme.",tabs:ne}),(0,e.jsxs)(n.Z,{sx:{pb:{xs:6,md:8}},children:[(0,e.jsx)(n.Z,{sx:{width:"calc(100% - 48px)",maxWidth:1278,mx:"auto"},children:(0,e.jsx)(s.tF,{items:oe,cols:4})}),(0,e.jsx)(s.jA,{children:"which state each person is in tonight, and the send or the silence that followed from it."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsx)(i.pZ,{headline:"Ask Hugo what to send next",personas:ae,to:"/contact-us"}),(0,e.jsx)(n.Z,{sx:{pb:{xs:6,md:8},mt:{xs:-4,md:-6}},children:(0,e.jsx)(s.jA,{children:"the trigger, the branch taken, and the rung a person is resting on, beside everything else they have done."})}),(0,e.jsx)(i.$9,{}),(0,e.jsx)(i.B2,{items:se}),(0,e.jsx)(i.P1,{eyebrow:"THE CURVE",headline:"Find the audiences that last,",accent:"six months ahead",sub:"Retention by acquisition source, whether a report download, a webinar, a trial or an event, is the report that decides what nurture is for. Engagement by cohort, month by month, with every cell carrying its number and a drill into the people inside it. Compare formats and s
1ources rather than individual campaigns.",proofName:"A roundtable",proofBody:"that holds attention for four months and a webinar that decays in six weeks look identical on a signup count. Here, they look nothing alike, and need completely different follow-up.",marks:["CRM","CSV","API"],link:{label:"Start free",to:"/start"},image:`${y}/pots-wide.jpg`}),(0,e.jsx)(n.Z,{sx:{pb:{xs:6,md:8}},children:(0,e.jsx)(s.jA,{mt:0,children:"the cohort a person arrived in and the month their attention fell away, on the contact, not only in the grid."})}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:(0,e.jsxs)(e.Fragment,{children:["Spend on the contacts",(0,e.jsx)("br",{}),"who still open"]}),sub:"The most expensive thing on a nurture programme is the send nobody wanted. No invoice shows it, so no budget ever catches it. It is charged against attention, a balance that does not grow back, and the debt falls due on the invitation you genuinely needed delivered.",children:[(0,e.jsx)(s.n_,{left:ie,right:re}),(0,e.jsx)(s.jA,{children:"reachable or not, recomputed nightly, so the cost of the extra send is visible before you schedule it."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:(0,e.jsxs)(e.Fragment,{children:["Follow up on what",(0,e.jsx)("br",{}),"each person actually did"]}),sub:"Events are the clearest case, so take that one. Someone who attended and someone who registered but did not are on different journeys. Sending them one email is the most common defect in follow-up marketing. One gets a thank-you and the replay; the other gets the replay without an apology attached.",bg:"#F6F5FD",children:[(0,e.jsx)(s.tF,{items:le,cols:3}),(0,e.jsx)(s.jA,{children:"the branch each person took after the event, and the reason sales were handed them, when they were."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:(0,e.jsxs)(e.Fragment,{children:["Keep permission alive",(0,e.jsx)("br",{}),"between one ask and the next"]}),sub:"Built to keep permission alive between campaigns. That is a different job to running one. The Hub keeps producing signal when you are not running anything: on-demand viewing metrics per person and per asset, all of it read by the branches.",children:[(0,e.jsx)(s.tF,{items:ce}),(0,e.jsx)(s.jA,{children:"every send with its trigger, every replay with its watch time, and the consent and suppression state, exportable at row level."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:(0,e.jsxs)(e.Fragment,{children:["Take the whole history",(0,e.jsx)("br",{}),"with you"]}),sub:"What the programme learns lands on the person it learned it from, and all of it exports while you are here and on the day you go.",bg:"#F6F5FD",children:[(0,e.jsx)(s.tF,{items:ue,cols:3}),(0,e.jsx)(s.jA,{children:"the trigger, the branch and the consent state, on the person, exportable at row level."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:(0,e.jsxs)(e.Fragment,{children:["What happened when the",(0,e.jsx)("br",{}),"dormant third stopped getting mail"]}),sub:"Four numbers a nurture programme lives or dies on, and three teams on what happened when the dormant third stopped being mailed.",bg:"#F4F3F0",children:[(0,e.jsx)(s.aA,{items:he}),(0,e.jsx)(n.Z,{sx:{mt:1.5},children:(0,e.jsx)(s.hL,{items:de})}),(0,e.jsx)(s.Ob,{children:"Figures from customer accounts on the platform, not industry averages."}),(0,e.jsx)(s.jA,{mt:3,children:"the sixteen thousand who were not mailed, still on the record with their history, and still counted."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:(0,e.jsxs)(e.Fragment,{children:["Questions?",(0,e.jsx)("br",{}),"We've got answers"]}),children:[(0,e.jsx)(s.Ar,{items:C}),(0,e.jsx)(s.jA,{children:"the consent and suppression state, one-directional and permanent, and never computed into anyone else\u2019s report."})]}),(0,e.jsx)(i.$9,{}),(0,e.jsxs)(i.jy,{headline:"What nurture reads from",bg:"#F6F5FD",children:[(0,e.jsx)(s.Rr,{items:pe}),(0,e.jsx)(s.jA,{children:"one contact underneath all four, so nothing has to be matched up afterwards."})]}),(0,e.jsx)(i.t$,{headline:(0,e.jsxs)(e.Fragment,{children:["Start earning",(0,e.jsx)("br",{}),"the next open"]}
1),sub:"Bring your list. Thirty minutes, your own audience, and an honest count of how many people would open your next invitation.",primary:{label:"Start free",to:"/start"},secondary:{label:"Book a demo",to:"/contact-us"},city:`${y}/hero.jpg`,children:(0,e.jsx)(i.Ts,{groups:c.QS,groups2:s.Vv,tagline:"Made for relationships"})})]}),ge=F})}]);})();
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.