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https://pinkribbon.org/assets/about-D13jdcw4.js

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3Rich Elam`,of:`Brada Kuttner Attorneys Legal & Tax`,and:`John Kennedy with his colleagues at LeBoeuf, Lamb, Greene & MacRae LLP`,for:`their essential support in establishing the charity in New York.`},{who:`David Hasson and Venicia Mestey`,of:`Seckendorf Hasson Reilly & Kobay CPAs, LLC`,for:`serving as our trusted financial backbone through the years.`},{who:`Aaron Wood`,of:`IP lawyer`,for:`his creativity, character, and brilliance — crucial in navigating our legal challenges.`},{who:`Supernova-dev`,of:`a trusted partner of Andersen Lab`,for:`redesigning and developing our website — building the digital platform that has supported our international mission.`}],b=[`I am deeply grateful to our dedicated team, especially my anchors Fauzia Goudberg and Fionnuala Shannon. For twenty-six years, Fauzia has been my pillar of support. Fionnuala is the driving force behind the international expansion of PinkRibbon. I also want to thank Rolf Bosscha, who for two years has been a rock for me. His creative input brought fresh ideas crucial to the project. These people gave their time and energy freely, working tirelessly and without pay. They never lost faith, even when the path was difficult, always believing that this initiative — though it carried no commercial value — was a greater cause and one of life’s most meaningful goals.`,`My heartfelt thanks also go to my dear friends Ton van der Stap and Xavier Weert, who volunteered as board members and stood beside me with commitment and loyalty. We note with sadness the passing of Ton on 12 June 2026. His warmth, personality and humor will be greatly missed. Thanks also go to the Landgraaf family and Sophie van der Stap, and in the spirit of Jurriaan van Dam, I owe a special debt of gratitude — they never stopped believing that this small idea would one day grow into a global movement.`,`Finally, I want to thank my family, especially my father, Edgar, my mother, Didi and my sister Désirée — my children Ava and Feline, for listening again and again to my stories, for tolerating my obsession, and for the time I could not always give them. Their patience and love have been my foundation throughout this journey.`],x=[{kind:`text`,value:`Today, as `},{kind:`brand`,value:`PinkRibbon International`},{kind:`text`,value:` advances its mission across breast cancer and other female cancers, we remain true to our pledge: `},{kind:`bold`,value:`85% of all donations go directly to scientific research funding`}
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3symbol of compassion for people living with HIV/AIDS. Red is chosen for its association with passion and blood.`,`Actor Jeremy Irons wears a red ribbon at the Tony Awards, dramatically raising its visibility.`,`Charlotte Haley — granddaughter, sister, and mother of women who had battled breast cancer — hand-makes peach ribbons and distributes them at supermarkets and through mailed cards.`,`Her message: only 5% of the National Cancer Institute’s $1.8 billion budget goes to cancer prevention. The ribbon is explicitly political, urging citizens to “wake up our legislators” to fund prevention.`,`At the Komen Race for the Cure in New York City, survivors and participants receive pink ribbons — the first institutional use of pink for breast cancer awareness. “Komen gave out similar pink ribbons to every participant in its New York City Race for the Cure. This was truly the first use of the pink ribbon, but its evolution was just beginning.” — Paula Schneider, President and CEO of Susan G. Komen.`,`Alexandra Penney invites Evelyn Lauder — Estée Lauder senior corporate vice president and a breast cancer survivor — to become guest editor of the Breast Cancer Awareness Month issue of Self magazine. It becomes a great success.`]},{year:`1992`,title:`Nationwide Awareness — the Pink Ribbon is born`,bullets:[`Alexandra Penney, editor-in-chief of Self magazine, wants the publication’s second annual Breast Cancer Awareness Month issue to stand out.`,`She approaches Evelyn Lauder to have The Estée Lauder Companies Inc. distribute a ribbon in New York City stores; Lauder commits to place the ribbon on cosmetics counters nationwide.`,`Penney approaches Charlotte Haley to use her ribbon for a national campaign. Haley refuses, citing fear of excessive commercialization and dilution of her activist message.`,`Legal advice warns Self magazine they cannot use the exact peach ribbon. Penney and Lauder change the ribbon color to pink for broader appeal.`,`In October, Self’s Breast Cancer Awareness issue debuts the pink ribbon nationwide. Estée Lauder Companies Inc. distributes 1.5 million pink ribbons at beauty counters across the U.S.`,`The New York Times dubs 1992 “The Year of the Ribbon,” as yellow, red, and pink become iconic.`,(0,Y.jsxs)(`figure`,{className:`mt-2 max-w-xs`,children:[(0,Y.jsx)(`a`,{href:G.url,target:`_blank`,rel:`noopener noreferrer`,className:`block overflow-hidden rounded-md border border-neutral-200 bg-white shadow-sm transition hover:shadow-md focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-pink-brand`,children:(0,Y.jsx)(`img`,{src:G.url,alt:`Self magazine cover, October 1992 — Support Breast Cancer Awareness Month, debuting the pink ribbon nationwide.`,loading:`lazy`,className:`w-full h-auto`})}),(0,Y.jsx)(`figcaption`,{className:`mt-2 text-xs text-neutral-500`,children:`Self magazine — October 1992 Breast Cancer Awareness issue.`})]},`self-1992`)]},{year:`1993`,title:`Breast Cancer Research Foundation`,bullets:[`Evelyn Lauder, Senior Vice President of The Estée Lauder Companies Inc., establishes the Breast Cancer Research Foundation with the pink ribbon as its official symbol.`,`The foundation launches global awareness campaigns, provides research funding, and evolves into a powerful marketing platform for The Estée Lauder Companies Inc.`]},{year:`Mid-1990s`,title:`Global Spread & Cause Marketing`,bullets:[`The pink ribbon becomes the universal emblem for breast cancer awareness.`,`The ribbon is widely used in corporate partnerships, charity runs, and product promotions.`,`Criticism emerges over “pinkwashing” — when companies use the ribbon for marketing without contributing meaningfully to the cause.`,`Additional criticism emerges over charity organisations that allocate donation funds to awareness programs instead of cancer research initiatives.`]},{year:`1997`,title:`Launch of pinkribbon.com`,bullets:[`Bonnie Davidson, a breast cancer survivor, faced years of diverse medical issues, including chronic fatigue, inflamed salivary glands, and arthritic symptoms.`,`Her husband Paul, a constant source of love and support, designed, built, and maintained pinkribbon.com with help from their son John.`,`Their daughter Robyn created the logo and slogan, while their youngest, Lisa, made pink ribbon gifts.`,`Paul turned Bonnie’s wish to help other women into reality, creating the first comprehensive online resource for breast cancer information, research, survivor stories, and support.`,`The initiative will later be taken over by PinkRibbon International.`,(0,Y.jsxs)(`figure`,{className:`mt-3`,children:[(0,Y.jsx)(`a`,{href:K.url,target:`_blank`,rel:`noopener noreferrer`,className:`block overflow-hidden rounded-md border border-neutral-200 bg-white shadow-sm transition hover:shadow-md focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-pink-brand`,children:(0,Y.jsx)(`img`,{src:K.url,alt:`Screenshot of the original pinkribbon.com homepage from 1997.`,loading:`lazy`,className:`w-1/4 h-auto`})}),(0,Y.jsx)(`figcaption`,{className:`mt-2 text-xs text-neutral-500`,children:`The original pinkribbon.com homepage, built by the Davidson family.`})]},`pinkribbon-com-1997`)]},{year:`2002`,title:`Breast Cancer Action launches “Think Before You Pink”`,bullets:[`BCAction launches its well-known “Think Before You Pink” campaign, criticizing pink ribbon marketing and corporate “pinkwashing.”`]},{year:`2006`,title:`Publication of Pink Ribbons, Inc.`,bullets:[`Pink Ribbons, Inc. by Samantha King — Associate Professor of Kinesiology and Health Studies and Women’s Studies at Queen’s University, Kingston, Ontario, Canada — is published by the University of Minnesota Press.`,`The book critically examines the commercialization of breast cancer awareness and the corporate use of the pink ribbon symbol.`,(0,Y.jsxs)(`figure`,{className:`mt-3 max-w-[220px]`,children:[(0,Y.jsx)(`a`,{href:q.url,target:`_blank`,rel:`noopener noreferrer`,className:`block overflow-hidden rounded-md border border-neutral-200 bg-white shadow-sm transition hover:shadow-md focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-pink-brand`,children:(0,Y.jsx)(`img`,{src:q.url,alt:`Book cover: Pink Ribbons, Inc. — Breast Cancer and the Politics of Philanthropy by Samantha King.`,loading:`lazy`,className:`w-full h-auto`})}),(0,Y.jsx)(`figcaption`,{className:`mt-2 text-xs text-neutral-500`,children:`Pink Ribbons, Inc. by Samantha King, University of Minnesota Press.`})]},`pink-ribbons-inc-2006`)]},{year:`2007`,title:`Preparations for an international Pink Ribbon charity`,bullets:[`In tribute to his 
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