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black; 598 background-color: White 599} 600 601</style></div><nav class="container--navbar is--desktop"><div class="div-block-387 is--desktop"><a id="w-node-_0371884b-10a2-28f4-2d20-aeb0b9352dac-b9352da6" href="/" class="navbar--logo pdr32">bambuser</a><div class="navbar--menu-new v2"><div id="w-node-_0371884b-10a2-28f4-2d20-aeb0b9352daf-b9352da6" class="navbar--menu--links-list v2"><div class="div-block-329 v2"><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-products-dropdown is--desktop"><div>Products</div><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a222a91f99d48ca54a61c4_frame_48097062.webp" loading="lazy" alt="" class="image-23 plus"/><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a223809e6ceca5dc17586a_frame_480970622.webp" loading="lazy" alt="" class="image-23 minus"/></div><div id="nav-products-dropdown" class="navbar--dropdown--list v2 nav-products-dropdown is--desktop"><div class="navbar--dropdown--list-inside v2"><div class="div-block-317"><div class="div-block-318"><div class="div-block-319"><div class="div-block-320"><div class="text-block-147">Platform</div></div><a href="/platform" class="div-block-321 w-inline-block"><div class="text-block-151">Overview</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><div class="div-block-327"><div class="div-block-338"><div class="div-block-320"><div class="text-block-147">Products</div><div class="div-block-328"><a href="/live" class="containerlinknav w-inline-block"><div class="link-3 nohover">Live Shopping</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/shoppable-video" class="containerlinknav w-inline-block"><div class="link-3 nohover">Shoppable Video</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/video-consultation" class="containerlinknav w-inline-block"><div class="link-3 nohover">Video Consultation</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div></div></div><div class="div-block-333"><div class="div-block-320"></div></div></div></div></div><a href="/platform" class="imagenavlink w-inline-block"><img sizes="(max-width: 712px) 100vw, 712px" srcset="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/68baaef609958397c40943b3_article_img%20(5)-p-500.webp 500w, https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/68baaef609958397c40943b3_article_img%20(5).webp 712w" alt="" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/68baaef609958397c40943b3_article_img%20(5).webp" loading="lazy" class="image-21"/><div class="div-block-335"><div class="div-block-337"><div class="div-block-336"><div class="text-block-155">âBy integrating our social channels with our e-commerce platform, weâre providing our customers with an immersive and convenient shopping experience.â</div><div class="text-block-156 sm"><strong>Kate Hurrell, Head of E-Commerce Victoria Beckham Ltd<br/></strong></div></div><div class="arrowlink"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc2e44f567d1ff782a886_icon_desktop_base_arrow_right.webp" alt="" class="arrowgray"/></div></div></div></a></div></div></div></div><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-solutions-dropdown is--desktop"><div>Solutions</div><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a222a91f99d48ca54a61c4_frame_48097062.webp" loading="lazy" alt="" class="image-23 plus"/><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a223809e6ceca5dc17586a_frame_480970622.webp" loading="lazy" alt="" class="image-23 minus"/></div><div id="nav-solutions-dropdown" class="navbar--dropdown--list v2 nav-solutions-dropdown is--desktop"><div class="navbar--dropdown--list-inside v2"><div class="div-block-317"><div class="div-block-318"><div class="div-block-319"><div class="div-block-327"><div class="div-block-338"><div class="div-block-320"><div class="text-block-147">Solutions</div><div class="div-block-328"><a href="/social-commerce" class="containerlinknav w-inline-block"><div class="link-3 nohover">Social Commerce</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/digital-clienteling" class="containerlinknav w-inline-block"><div class="link-3 nohover">Digital Clienteling</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/agentic-commerce" class="containerlinknav w-inline-block"><div class="link-3 nohover">Agentic Commerce</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div></div></div><div class="div-block-338"><div class="div-block-320"><div class="text-block-147">Industries</div><div class="div-block-328"><a href="/industries/luxury" class="containerlinknav w-inline-block"><div class="link-3 nohover">Luxury</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/industries/fashion" class="containerlinknav w-inline-block"><div class="link-3 nohover">Fashion</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/industries/beauty" class="containerlinknav w-inline-block"><div class="link-3 nohover">Beauty</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/industries/electronics" class="containerlinknav w-inline-block"><div class="link-3 nohover">Electronics</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/industries/sports" class="containerlinknav w-inline-block"><div class="link-3 nohover">Sports</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/industries-category" class="containerlinknav w-inline-block"><div class="link-3 nohover">See more industries</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div></div></div></div></div></div><a href="/free-trial" class="imagenavlink w-inline-block"><img sizes="(max-width: 1424px) 100vw, 1424px" srcset="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc0e282ca27e8abed3020_bg_image12-p-500.webp 500w, https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc0e282ca27e8abed3020_bg_image12-p-800.webp 800w, https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc0e282ca27e8abed3020_bg_image12-p-1080.webp 1080w, https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc0e282ca27e8abed3020_bg_image12.webp 1424w" alt="" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc0e282ca27e8abed3020_bg_image12.webp" loading="lazy" class="image-21"/><div class="div-block-335"><div class="div-block-337"><div class="div-block-336"><div class="text-block-155">Experience the power of video</div><div class="text-block-156">Claim your free trial</div></div><div class="arrowlink"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc2e44f567d1ff782a886_icon_desktop_base_arrow_right.webp" alt="" class="arrowgray"/></div></div></div></a></div></div></div></div><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-resources-dropdown is--desktop"><div>Resources</div><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a222a91f99d48ca54a61c4_frame_48097062.webp" loading="lazy" alt="" class="image-23 plus"/><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a223809e6ceca5dc17586a_frame_480970622.webp" loading="lazy" alt="" class="image-23 minus"/>
601<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 25" fill="none" class="navbar--dropdown-trigger-icon"><path d="M6.46289 9.22437L12.4629 15.2244L18.4629 9.22437" stroke="currentColor" stroke-width="1.5"></path></svg></div><div id="nav-resources-dropdown" class="navbar--dropdown--list v2 nav-resources-dropdown is--desktop"><div class="navbar--dropdown--list-inside v2"><div class="div-block-317"><div class="div-block-318"><div class="div-block-319"><div class="div-block-327 gap16"><div><div class="div-block-320 min-260-copy"><div class="text-block-147 nomt">Resources</div><div class="div-block-328"><a href="/inspiration" class="containerlinknav w-inline-block"><div class="link-3">Overview</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><div class="div-block-328"><a href="/customer-stories" class="containerlinknav w-inline-block"><div class="link-3">Customer stories</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div><div class="div-block-328 dnone"><a href="https://bambuser.com/resources?tab=podcast" class="containerlinknav w-inline-block"><div class="link-3">Podcast</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div><a href="/tips-trends" class="containerlinknav w-inline-block"><div class="link-3">Tips & trends</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="/resources?tab=webinars" class="containerlinknav w-inline-block"><div class="link-3">Webinars</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><div class="div-block-328"><a href="https://knowledge.bambuser.com/" target="_blank" class="containerlinknav w-inline-block"><div class="link-3">Knowledge Base<br/></div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div></div></div></div><div class="div-block-339"><div class="div-block-320 min-260-copy"><div class="text-block-147 nomt">Developers</div><div class="div-block-328"><a href="https://bambuser.com/docs/" class="containerlinknav w-inline-block"><div class="link-3">Technical documentation</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div></div></div></div></div></div><a href="https://bambuser.com/customer-story/sonos" class="imagenavlink w-inline-block"><img sizes="(max-width: 664px) 100vw, 664px" srcset="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd9ac604f4e7d65f3df99_665048719bd010c141a
601dd49d_663b9db9d07cde9dbe2758a9_sonos-thumb-p-500.webp 500w, https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd9ac604f4e7d65f3df99_665048719bd010c141add49d_663b9db9d07cde9dbe2758a9_sonos-thumb.webp 664w" alt="" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd9ac604f4e7d65f3df99_665048719bd010c141add49d_663b9db9d07cde9dbe2758a9_sonos-thumb.webp" loading="lazy" class="image-21"/><div class="div-block-335"><div class="div-block-337"><div class="div-block-336"><div class="text-block-155">Turning Up the Volume on Revenue and Engagement with Video Commerce</div><div class="text-block-156">Read Customer Story</div></div><div class="arrowlink"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc2e44f567d1ff782a886_icon_desktop_base_arrow_right.webp" alt="" class="arrowgray"/></div></div></div></a></div></div></div></div><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-community-dropdown is--desktop"><div>Company</div><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a222a91f99d48ca54a61c4_frame_48097062.webp" loading="lazy" alt="" class="image-23 plus"/><img src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67a223809e6ceca5dc17586a_frame_480970622.webp" loading="lazy" alt="" class="image-23 minus"/><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 25" fill="none" class="navbar--dropdown-trigger-icon"><path d="M6.46289 9.22437L12.4629 15.2244L18.4629 9.22437" stroke="currentColor" stroke-width="1.5"></path></svg></div><div id="nav-community-dropdown" class="navbar--dropdown--list v2 nav-community-dropdown is--desktop"><div class="navbar--dropdown--list-inside v2"><div class="div-block-317"><div class="div-block-318"><div class="div-block-319"><div class="div-block-320"><div class="text-block-147 nomt">Community</div></div><div class="div-block-327 gap16"><div><div class="div-block-320 min-260"><div class="div-block-328"><a href="/about-us" class="containerlinknav w-inline-block"><div class="link-3">About us</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="https://bambuser.com/resources?tab=newsroom" class="containerlinknav w-inline-block"><div class="link-3">Newsroom</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a><a href="https://careers.bambuser.com/" class="containerlinknav w-inline-block"><div class="link-3">Careers</div><div class="arrowlinkgray"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acd16d449467e4aa88bf3a_icon_desktop_base_arrow_right%20gray.webp" alt="" class="arrowgray"/></div></a></div></div></div><div class="div-block-339"></div></div></div></div><a href="https://bambuser.com/blog" class="imagenavlink w-inline-block"><img sizes="(max-width: 712px) 100vw, 712px" srcset="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/68bab590a07cb3129de5c212_image_community-p-500.webp 500w, https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/68bab590a07cb3129de5c212_image_community.webp 712w" alt="" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/68bab590a07cb3129de5c212_image_community.webp" loading="lazy" class="image-21"/><div class="div-block-335"><div class="div-block-337"><div class="div-block-336"><div class="text-block-155">Sparking innovation through the power of video commerce</div><div class="text-block-156">Read Customer Story</div></div><div class="arrowlink"><img loading="lazy" src="https://cdn.prod.website-files.com/5de0e7623719a14060d5e857/67acc2e44f567d1ff782a886_icon_desktop_base_arrow_right.webp" alt="" class="arrowgray"/></div></div></div></a></div></div></div></div><a id="nav-pricing" href="/pricing" class="navbar--link-new">Pricing</a><a id="navbar-cta" href="/book-a-demo" class="btn--14--new-copy is--navbar v2 ismobile w-node-_0371884b-10a2-28f4-2d20-aeb0b9352f03-b9352da6 w-button">Book a demo</a></div></div></div></div><div class="div-block-385"><a href="https://lcx.bambuser.com/" class="navbar--link-new bold">Log in</a><a id="navbar-cta" href="/free-trial" class="btn--14--new-copy is--navbar v2 v3 w-node-_0371884b-10a2-28f4-2d20-aeb0b9352f08-b9352da6 w-button">Try it now</a><a id="navbar-cta" href="/book-a-demo" class="button-13 w-node-_0371884b-10a2-28f4-2d20-aeb0b9352f0a-b9352da6 w-button">Book a demo</a></div></nav><nav class="container--navbar is--mobile"><div class="div-block-387 is--mobile"><a 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601<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 25" fill="none" class="navbar--dropdown-trigger-icon is--mobile"><path d="M6.46289 9.22437L12.4629 15.2244L18.4629 9.22437" stroke="currentColor" stroke-width="1.5"></path></svg></div><div id="nav-products-dropdown" class="navbar--dropdown--list v2 nav-products-dropdown"><div class="navbar--dropdown--list-inside v2"><div class="div-block-334"><div class="navbar--dropdown--list-inside"><a href="/platform" class="navbar--dropdown--link">Overview</a><a href="/live" class="navbar--dropdown--link">Live Shopping</a><a href="/shoppable-video" class="navbar--dropdown--link">Shoppable Video</a><a href="/video-consultation" class="navbar--dropdown--link">Video Consultation</a></div></div></div></div></div><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-solutions-dropdown is--mobile"><div>Solution</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 25" fill="none" class="navbar--dropdown-trigger-icon is--mobile"><path d="M6.46289 9.22437L12.4629 15.2244L18.4629 9.22437" stroke="currentColor" stroke-width="1.5"></path></svg></div><div id="nav-solutions-dropdown" class="navbar--dropdown--list v2 nav-solutions-dropdown"><div class="navbar--dropdown--list-inside v2"><div class="div-block-334"><div class="navbar--dropdown--list-inside"><a href="/social-commerce" class="navbar--dropdown--link">Social Commerce</a><a href="/digital-clienteling" class="navbar--dropdown--link">Digital Clienteling</a><a href="/agentic-commerce" class="navbar--dropdown--link">Agentic Commerce</a><a href="/industries/luxury" class="navbar--dropdown--link">Luxury</a><a href="/industries/fashion" class="navbar--dropdown--link">Fashion</a><a href="/industries/beauty" class="navbar--dropdown--link">Beauty</a><a href="/industries/electronics" class="navbar--dropdown--link">Electronics</a><a href="/industries/luxury" class="navbar--dropdown--link">Luxury</a><a href="/industries/sports" class="navbar--dropdown--link">Sports</a><a href="/industries-category" class="navbar--dropdown--link">See More Industries</a></div></div></div></div></div><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-resources-dropdown is--mobile"><div>Resources</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 25" fill="none" class="navbar--dropdown-trigger-icon is--mobile"><path d="M6.46289 9.22437L12.4629 15.2244L18.4629 9.22437" stroke="currentColor" stroke-width="1.5"></path></svg></div><div id="nav-resources-dropdown" class="navbar--dropdown--list v2 nav-resources-dropdown"><div class="navbar--dropdown--list-inside v2"><div class="div-block-334"><div class="navbar--dropdown--list-inside"><a href="/inspiration" class="navbar--dropdown--link">Overview</a><a href="/customer-stories" class="navbar--dropdown--link">Customer stories</a><a href="https://bambuser.com/resources?tab=podcast" class="navbar--dropdown--link">Podcast</a><a href="/tips-trends" class="navbar--dropdown--link">Tips & trends</a><a href="https://bambuser.com/resources?tab=webinars" class="navbar--dropdown--link">Webinars</a><a href="https://knowledge.bambuser.com/" class="navbar--dropdown--link">Knowledge Base</a><a href="https://bambuser.com/docs/" class="navbar--dropdown--link">Technical documentation</a></div></div></div></div></div><div class="navbar--dropdown v2"><div class="navbar--dropdown--trigger v2 nav-community-dropdown is--mobile"><div>Company</div><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 25 25" fill="none" class="navbar--dropdown-trigger-icon is--mobile"><path d="M6.46289 9.22437L12.4629 15.2244L18.4629 9.22437" stroke="currentColor" stroke-width="1.5"></path></svg></div><div id="nav-community-dropdown" class="navbar--dropdown--list v2 nav-community-dropdown"><div class="navbar--dropdown--list-inside v2"><div class="div-block-334"><div class="navbar--dropdown--list-inside"><a href="/about-us" class="navbar--dropdown--link">About us</a><a href="/resources?tab=newsroom" class="navbar--dropdown--link">Newsroom</a><a href="https://careers.bambuser.com/" class="navbar--dropdown--link">Careers</a></div></div></div></div></div><a id="navbar-pricing" href="/pricing" class="navbar--link-new">Pricing</a><a id="navbar-cta" href="/book-a-demo" class="btn--14--new-copy is--navbar v2 ismobile w-node-_886547b3-bc5e-820f-28bc-35513d9d7a4f-b9352da6 w-button">Book a demo</a></div></div></div></div><div id="w-node-_886547b3-bc5e-820f-28bc-35513d9d7a58-b9352da6" class="navbar--menu-trigger is--mobile">
601<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 41 41" fill="none" class="navbar--menu-trigger-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M13.3994 15.3743C13.3994 14.2697 14.2948 13.3743 15.3994 13.3743C16.504 13.3743 17.3994 14.2697 17.3994 15.3743C17.3994 16.4788 16.504 17.3743 15.3994 17.3743C14.2948 17.3743 13.3994 16.4788 13.3994 15.3743ZM15.3994 23.5564C14.2948 23.5564 13.3994 24.4519 13.3994 25.5564C13.3994 26.661 14.2948 27.5564 15.3994 27.5564C16.504 27.5564 17.3994 26.661 17.3994 25.5564C17.3994 24.4519 16.504 23.5564 15.3994 23.5564ZM25.5812 23.5565C24.4767 23.5565 23.5812 24.4519 23.5812 25.5565C23.5812 26.661 24.4767 27.5565 25.5812 27.5565C26.6858 27.5565 27.5812 26.661 27.5812 25.5565C27.5812 24.4519 26.6858 23.5565 25.5812 23.5565ZM25.5812 13.3743C24.4767 13.3743 23.5812 14.2697 23.5812 15.3743C23.5812 16.4788 24.4767 17.3743 25.5812 17.3743C26.6858 17.3743 27.5812 16.4788 27.5812 15.3743C27.5812 14.2697 26.6858 13.3743 25.5812 13.3743Z" fill="currentColor"></path></svg><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 41 41" fill="none" class="navbar--menu-trigger-icon-close v3"><path fill-rule="evenodd" clip-rule="evenodd" d="M26.4188 15.5848L15.1051 26.8986L14.0444 25.8379L25.3581 14.5242L26.4188 15.5848Z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M25.3583 26.8985L14.0446 15.5848L15.1052 14.5242L26.4189 25.8379L25.3583 26.8985Z" fill="currentColor"></path></svg></div></nav></nav><div class="main-wrapper"><section class="section is--article-hero-new"><div class="container--1144"><div animation="loading" class="industry--tag-wrapper"><div class="mini-heading--10-new">Divani.Store</div></div><div class="article-title"><h1 animation="loading" class="heading--48-new">How Divani.Store expanded globally with Video Commerce</h1></div><div class="customer-story--logos-wrapper w-condition-invisible"><img src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" loading="lazy" alt="" class="customer--story-logo w-dyn-bind-empty"/></div></div></section><section animation="loading" class="section"><div class="container--1376"><img src="https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1).webp" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1)-p-500.webp 500w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1)-p-800.webp 800w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1)-p-1080.webp 1080w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1)-p-1600.webp 1600w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1)-p-2000.webp 2000w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1)-p-2600.webp 2600w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6878f575590c56e82b543227_heroimage_customerstories_mintvelvet%20(1).webp 2752w" class="article--hero-img"/><div class="player--video-container is--customer-story w-condition-invisible"><video src="" type="video/mp4" poster="" class="player--video">your browser does not support the video tag</video><div class="player--video-controls"><button data-playing="false" class="player--playpause"><svg width="100%" height="100%" viewBox="0 0 24 24" STYLE="display:none;" class="player--icon-play"><path d="M8 5V19L19 12L8 5Z" fill="currentColor"></path></svg><svg width="100%" height="100%" viewBox="0 0 24 24" class="player--icon-pause"><path d="M6 19H10V5H6V19ZM14 5V19H18V5H14Z" fill="currentColor"></path></svg></button><div class="player--progresscontainer"><div class="player--progressfilled"></div></div><span class="player--currenttime">00:00</span><span class="player--duration hide">00:00</span></div><div class="player--overlay"><button class="player--overlay-play">
601<svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 57 57" fill="none" class="player--overlay-icon-play is--customer-story"><rect x="0.444824" y="0.24585" width="56" height="56" rx="28" fill="currentColor"></rect><path d="M24.8708 33.9642V22.5273L33.4484 28.2458L24.8708 33.9642Z" fill="currentColor" stroke="currentColor" stroke-width="1.42961" class="path-3"></path></svg></button><button STYLE="display:none;" class="player--overlay-repeat"><svg width="100%" height="100%" viewBox="0 0 24 24" class="player--overlay-icon-play"><path d="M8 5V19L19 12L8 5Z" fill="currentColor"></path></svg></button></div></div></div></section><section class="section is--96padding"><div class="container--1376 is--article-content"><div><div class="w-layout-grid grid--article-content"><div id="w-node-_64b40829-3df7-a9a0-bc6d-d083c2eff4a4-b2af64dc" class="richtext--article-intro w-richtext"><p>Italian furniture brand Divani.Store faced challenges in conveying the key selling points of their sustainable and fully customizable pieces, thus not living up to their full business potential.</p><p>â</p><p>After adopting Video Commerce as a key e-com strategy, things rapidly changed. Here is their story.</p></div><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div><div class="w-condition-invisible"><div class="article--section-type">standard-column</div><div class="w-layout-grid grid--article-content"><div class="richtext--article w-richtext"><h2>Challenge</h2><p>Divani.Store has a commitment to craftsmanship, design and functionality; attributes they found difficult to convey through traditional digital channels.</p><p>â</p><p>They felt that their PDPs often fell short where physical stores excelled: in the experience of the product, its feel and possibilities. In addition to this, their key selling points - customization and expert assistance - were often overlooked by shoppers on their website, leaving sales on the table.</p><p>â</p><p>â</p><h2>Solution</h2><p>Divani.Store decided to rethink their whole digital strategy, landing on Video Commerce as an engine of transformation.</p><p>â</p><p>Their approach was multi-faceted: first, they became comfortable with the media and started to build out a dedicated sales channel by hosting Live Shopping sessions featuring their co-founder, Loris Di Pancrazio. This was a smart move, as it helped build trust and infuse personality into their digital storefront.</p><p>â</p><p>Expanding on the Live Shopping sessions, Divani.Store curated content aimed at frequently asked questions. This ensured relevance long after the live-period, and provided a valuable source of information for the customers as well as predicting future pain points, allowing questions to be answered before they were even asked.</p><p>â</p><p>For boosting viewership, they employed the Floating Action Button as well as Bambuserâs Dubbing feature upon roll-out, to reach more markets. This combination gave an instant uptick in views.</p><p>â</p><p>The last leg of their strategy in utilizing Video Commerce to its fullest, Divani.Store added Shoppable Videos to their PDPs, making them come to life - and solving the problem of the brandâs key selling points being overlooked. Now, PDPs were dynamic, engaging and - most important of all - highly converting.</p><p>â</p><p>â</p><h2>Results</h2><p>When interviewed for this article, the Divani.Store team told us that âthe impact of our Video Commerce initiative was both immediate and measurableâ. They also shared some absolutely mind-blowing results with us.</p><p>â</p><p>From the Live Shopping sessions, they report an average watch time of 8 minutes and a 51% conversion rate within 24 hours of tuning in to a livestream! </p><p>â</p><p>In addition, bounce rates on PDPs dropped by 40% within the first 6 months after adding Shoppable Video Content and the use of FAB helped increase product- and service awareness.</p><p>â</p><p>Lastly, the Dubbing feature opened doors to non-Italian markets, significantly improving sales and customer satisfaction from France and Germany, thu
601s helping expand Divani.Storeâs business and revenue on a global scale.</p><p>â</p><p>Divani.Store reports that by making their online experience feel more like an in-store consultation, they have improved not only conversion rates, but also deepened customer trust and brand loyalty. They have ambitions of expanding even further with video in the future.</p></div><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div><div class="w-condition-invisible"><div class="article--section-type w-dyn-bind-empty"></div><div class="w-layout-grid grid--article-content"><div class="richtext--article w-dyn-bind-empty w-richtext"></div><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div><div class="w-condition-invisible"><div class="article--section-type w-dyn-bind-empty"></div><div class="w-layout-grid grid--article-content"><div class="richtext--article w-dyn-bind-empty w-richtext"></div></div></div><div class="w-condition-invisible"><div class="article--section-type w-dyn-bind-empty"></div><div class="w-layout-grid grid--article-content"><div class="richtext--article w-dyn-bind-empty w-richtext"></div><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div><div><div class="article--section-type">standard-column</div><div class="w-layout-grid grid--article-content"><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div><div class="w-condition-invisible"><div class="article--section-type w-dyn-bind-empty"></div><div class="richtext--article w-dyn-bind-empty w-richtext"></div><div class="w-layout-grid grid--article-content"><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div><div class="w-condition-invisible"><div class="article--section-type w-dyn-bind-empty"></div><div class="w-layout-grid grid--article-content"><div class="richtext--article w-dyn-bind-empty w-richtext"></div><div class="richtext--article-right w-dyn-bind-empty w-richtext"></div></div></div></div></section><section data-wf--case-studies--variant="base" class="section is--popular-articles is--dark"><div data-w-id="80806d21-0107-156f-5de4-ea7b681a989e" class="container--1376"><div class="padding-tablet"><h4 class="heading--24-new is--32margin-bottom">Learn why the worldâs leading brands trust Bambuser</h4></div><div class="swiper is--categories-slider w-dyn-list"><div role="list" class="swiper-wrapper is--332 w-dyn-items w-row"><div role="listitem" class="swiper-slide w-dyn-item w-col w-col-6"><a link-track="link" href="/customer-story/guerlain-canada" class="customerstory--item w-inline-block"><div class="customerstory--item-img-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6a86b5e7c82ffb9f7787ba51_tripletake_guerlainca_thumbnail.webp" sizes="(max-width: 767px) 100vw, 563px" srcset="https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6a86b5e7c82ffb9f7787ba51_tripletake_guerlainca_thumbnail-p-500.webp 500w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6a86b5e7c82ffb9f7787ba51_tripletake_guerlainca_thumbnail-p-800.webp 800w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6a86b5e7c82ffb9f7787ba51_tripletake_guerlainca_thumbnail-p-1080.webp 1080w, https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6a86b5e7c82ffb9f7787ba51_tripletake_guerlainca_thumbnail.webp 1200w" class="square--img is--zoom"/><div class="customerstory--item-tag w-dyn-bind-empty"></div></div><div class="mini-heading--10-new is--8margin-bottom">Guerlain Canada</div><h5 class="heading--16-new is--customerstory-slider">Inside Guerlain Canada's connection-driven video commerce playbook</h5></a></div><div role="listitem" class="swiper-slide w-dyn-item w-col w-col-6"><a link-track="link" href="/customer-story/loreal-professionel" class="customerstory--item w-inline-block"><div class="customerstory--item-img-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/5de8d4f1b5b27b400a219695/6a3ceb32c7711e452c2bd13c_tripletake_loreal_thumbnail.webp" sizes="(max-width: 767px) 100v
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.