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120<div id="content" class="hfeed"><div class="post-21171 page type-page status-publish hentry entry"><h1 class="entry-title">History (How we began)</h1> 121<div class="entry-content"><h2><a href="/wp-content/uploads/2013/06/bodyblitz-small.png"><img decoding="async" class="alignleft size-full wp-image-21250" style="margin: 5px 10px;" src="/wp-content/uploads/2013/06/bodyblitz-small.png" alt="bodyblitz small" width="277" height="207" /></a><span style="color: #008080;"><strong>Two words. 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761(definitely not my forte!)</em> and currently <strong><span style="text-decoration: underline;"><span style="color: #008080; text-decoration: underline;">remain self-funded and fiscally untethered. </span></span></strong></p> 762<h3><span style="color: #008080;"><strong>Now…</strong></span></h3> 763<p>In this wild west media frontier of digital distribution opportunities, I realize <span style="color: #008080;"><strong>the âinfluence of not being influencedâ</strong> </span><em>(e.g. all volunteer, self-funded, untethered to special interests, unbiased from sponsors, etc.) </em>is maverick. Still, it’s an important aspect as we forge forward in 2014 to find alliances where the op-ed voice is not diminished by conflict of interest… We are currently evaluating best practices for sustainability and scalability, exploring different revenue generating models in the social enterprise realm…If you have ideas about that of your own, ‘tweet them’ to me <a href="https://twitter.com/ShapingYouth" target="_blank"><strong>@ShapingYouth,</strong></a> where I’m often in my social media nest on Twitter. <em>(I’ve found the best way to build a solid house of media research is to build twig by twig for strength, feathered with insights of what’s on people’s minds!)</em> 2014? Long form/in-depth feature articles will now be <span style="color: #008080;"><strong>posting on Fridays</strong></span> as deep dive “weekend reads,” short form 500 word formats for syndication and reach have now emerged as a “media must”…<em>(TLDR “too long, didn’t read” is the order of the day) </em>And I’ll be testing out a “Point/Counterpoint” column and “The Doctor is In” feature to add some new focal points this year.</p> 764</div></div></div><div id="sidebar" class="sidebar widget-area"><div id="includepagewidget-11" class="widget ui-tabs-DOESNT-WORK-HERE"><div class="widget-wrap"> 765<!-- Include Page Widget wrapper --> 766<!-- include-page-widget (page 21111) --> 767<div style="height:263px;"> 768 <div style="z-index:2; position:relative; top:0; left:0; height:263px;"> 769 <div style="padding-left:106px; padding-top:76px; width:200px;"> 770 <div style="background-color:#f2ba38; padding-top:6px; padding-left:8px; width:180px; color:#666; font-size:20px;">Amy Jussel</div><div style="background-color:#f7d575; padding-top:6px; padding-left:8px; width:180px; color:#444;">Founder</div> 771<div style="background-color:#ffffff; padding-top:8px; padding-left:8px; padding-right:10px; width:160px; color:#444; font-size:13px; line-height:15px; height:100px;">We're changing the channel of media and marketing influence toward a healthier worldview for kids!</div> 772 </div> 773 </div> 774 <div id="TV" style="z-index:4; position:relative; top:-263px; left:-8px;"><img src="/images/TV-cutout.png" /></div> 775 <div id="TV" style="z-index:3; position:relative; top:-526px; left:-8px;"><img src="/images/TV-photo-only.png" /></div> 776</div> 777</div></div> 778<div id="displaycategorieswidget-2" class="widget DisplayCategoriesWidget"><div class="widget-wrap"><h4 class="widget-title widgettitle">Categories</h4> 779 <form action="https://shapingyouth.org" method="get"> 780 <div> 781 <select name='cat2' id='cat2' class='postform'> 782 <option value='-1'>Please select</option> 783 <option class="level-0" value="9">Advertising (401)</option> 784 <option class="level-0" value="11">Branding & Consumerism (375)</option> 785 <option class="level-0" value="13">Consumerism (318)</option> 786 <option class="level-0" value="33">Counter-marketing (116)</option> 787 <option class="level-0" value="24">Damaging Drek (69)</option> 788 <option class="level-0" value="38">EcoKids-Environment (176)</option> 789 <option class="level-0" value="32">Emerging trends & STEM (693)</option> 790 <option class="level-0" value="15">Growing up too soon (310)</option> 791 <option class="level-0" value="6">Interactive Games (195)</option> 792 <option class="level-0" value="27">Marketing Shaping Youth (734)</option> 793 <option class="level-0" value="25">Media Literacy (830)</option> 794 <option class="level-0" value="1">Miscellaneous (8)</option> 795 <option class="level-0" value="16">Misogyny & Racism (64)</option> 796 <option class="level-0" value="7">Mobile Media, Apps & Gaming (227)</option> 797 <option class="level-0" value="4">Nutrition & Wellness (212)</option> 798 <option class="level-0" value="37">People Shaping Youth (134)</option> 799 <option class="level-0" value="10612">Point-Counterpoint (1)</option> 800 <option class="level-0" value="23">Positive Picks (461)</option> 801 <option class="level-0" value="10845">Pro-Social & Positive Picks (483)</option> 802 <option class="level-0" value="31">Product Placement (191)</option> 803 <option class="level-0" value="5">Sexualization & Body Image (300)</option> 804 <option class="level-0" value="34">Shaping Youth (864)</option> 805 <option class="level-0" value="2">Shaping Youth “On the Air” (3)</option> 806 <option class="level-0" value="14">Stereotypes & Diversity (210)</option> 807 <option class="level-0" value="12">Vapid Values (100)</option> 808 <option class="level-0" value="30">Viral & Buzz Media (263)</option> 809</select> 810
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