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268hland/"><img width="1080" height="810" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201080%20810'%3E%3C/svg%3E" class="attachment-full-thumb size-full-thumb wp-post-image" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1080x810.jpg.webp 1080w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-300x225.jpg.webp 300w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1024x768.jpg.webp 1024w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-768x576.jpg.webp 768w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1536x1152.jpg.webp 1536w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-2048x1536.jpg.webp 2048w" data-lazy-sizes="(max-width: 1080px) 100vw, 1080px" data-lazy-src="https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1080x810.jpg.webp" /><noscript><img width="1080" height="810" src="https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1080x810.jpg.webp" class="attachment-full-thumb size-full-thumb wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1080x810.jpg.webp 1080w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-300x225.jpg.webp 300w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1024x768.jpg.webp 1024w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-768x576.jpg.webp 768w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-1536x1152.jpg.webp 1536w,https://www.fashion-insider.de/wp-content/uploads/2013/05/dessous_victoria_secret_lingerie_shopping_online_-2048x1536.jpg.webp 2048w" sizes="(max-width: 1080px) 100vw, 1080px" /></noscript></a> 269 <p class="post-img-copyright">Fotos: cc by wikimedia/ Samantha Marx</p> </div> 270 271 272 <aside class="pk-google-source-box pk-google-source-box--after_first_image" aria-label="Fashion-Insider bei Google bevorzugen"> 273 <a class="pk-google-source-box__link" href="https://www.google.com/preferences/source?q=fashion-insider.de" target="_blank" rel="noopener"> 274 <span class="pk-google-source-box__icon" aria-hidden="true"> 275 <svg viewBox="0 0 24 24" focusable="false" aria-hidden="true"> 276 <path fill="#4285F4" d="M23.49 12.27c0-.82-.07-1.43-.23-2.07H12v3.76h6.61c-.13.93-.85 2.33-2.45 3.28l-.02.13 3.56 2.75.25.02c2.3-2.12 3.54-5.24 3.54-7.87z"/> 277 <path fill="#34A853" d="M12 24c3.28 0 6.03-1.08 8.04-2.93l-3.83-2.97c-1.03.72-2.41 1.22-4.21 1.22-3.21 0-5.93-2.12-6.9-5.05l-.13.01-3.7 2.87-.05.13C3.2 21.26 7.32 24 12 24z"/> 278 <path fill="#FBBC05" d="M5.1 14.27A7.4 7.4 0 0 1 4.7 12c0-.79.14-1.55.38-2.27l-.01-.16-3.75-2.9-.12.06A12 12 0 0 0 0 12c0 1.93.46 3.75 1.27 5.36l3.83-3.09z"/> 279 <path fill="#EA4335" d="M12 4.68c2.28 0 3.82.99 4.7 1.81l3.43-3.35C18.03 1.18 15.28 0 12 0 7.32 0 3.2 2.74 1.2 6.73l3.88 3c.97-2.93 3.7-5.05 6.92-5.05z"/> 280 </svg> 281 </span> 282 <span class="pk-google-source-box__content"> 283 <span class="pk-google-source-box__headline">Fashion-Insider.de bei Google bevorzugen</span> 284 <span class="pk-google-source-box__text">Wenn Ihr unsere Fashion-News, Trends und Style-Inspirationen öfter direkt bei Google sehen möchtet, könnt Ihr Fashion-Insider.de als bevorzugte Quelle auswählen.</span> 285 </span>
286 <span class="pk-google-source-box__button">Bei Google bevorzugen</span> 287 </a> 288 </aside> 289 290 <div class="post-entry"> 291 292 293 294<div> 295<article tabindex="-1"> 296<div tabindex="-1"> 297<div> 298<p><strong>Victoriaâs Secret</strong> gehört zu den wenigen Modemarken, die nahezu jede Frau kennt â unabhängig davon, ob sie regelmäÃig Dessous kauft oder nicht. Für viele liegt<a href="https://www.fashion-insider.de/fashion/"> mindestens ein Teil im Schrank</a>: ein Body Spray aus dem Urlaub, ein Slip vom Flughafen, ein Pyjama, der überraschend lange hält. Die Marke ist emotional präsent, obwohl sie in Deutschland über Jahre hinweg kaum sichtbar war. Genau dieses Spannungsfeld macht Victoriaâs Secret hierzulande so besonders.</p> 299<p>Während das Dessous-Label in den USA mit über 1.000 Stores fest zum Alltag gehört und in vielen europäischen Ländern längst reguläre Filialen betreibt, fehlte in Deutschland lange Zeit ein frei zugänglicher Store im klassischen Sinne. Einkäufe fanden auf Reisen statt, im Duty-Free-Bereich oder über den Onlineshop. Umso gröÃer war die Aufmerksamkeit, als am Münchner Flughafen der erste <strong>regulär zugängliche Victoriaâs Secret Store in Deutschland</strong> eröffnete â ein Laden, der nicht hinter der Sicherheitskontrolle liegt und somit auch ohne Flugticket besucht werden kann.</p> 300<div id="ez-toc-container" class="ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction"> 301<div class="ez-toc-title-container"> 302<p class="ez-toc-title" style="cursor:inherit">Inhaltsverzeichnis</p> 303<span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" aria-label="Toggle Table of Content"><span class="ez-toc-js-icon-con"><span class=""><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #999;color:#999" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #999;color:#999" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></span></a></span></div> 304<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Der_deutsche_Sonderfall_Warum_Victorias_Secret_hier_so_lange_fehlte" >Der deutsche Sonderfall: Warum Victoriaâs Secret hier so lange fehlte</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Europa_im_Vergleich_Wo_es_Victorias_Secret_laengst_gibt" >Europa im Vergleich: Wo es Victoriaâs Secret längst gibt</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Der_Store_am_Muenchner_Flughafen_Mehr_als_nur_ein_Airport-Shop" >Der Store am Münchner Flughafen: Mehr als nur ein Airport-Shop</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Airport-Stores_versus_Innenstadt-Stores_Zwei_voellig_unterschiedliche_Konzepte" >Airport-Stores versus Innenstadt-Stores: Zwei völlig unterschiedliche Konzepte</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Rueckkehr_in_die_Innenstaedte_Plaene_fuer_2026" >Rückkehr in die Innenstädte: Pläne für 2026</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Wo_ihr_Victorias_Secret_aktuell_kaufen_koennt" >Wo ihr Victoriaâs Secret aktuell kaufen könnt</a></li>
304<li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Uebersicht_Victorias_Secret_Praesenz_in_Deutschland" >Ãbersicht: Victoriaâs Secret Präsenz in Deutschland</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#FAQ_zu_Victorias_Secret_in_Deutschland" >FAQ zu Victoriaâs Secret in Deutschland</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-9" href="#Gibt_es_aktuell_regulaere_Victorias_Secret_Stores_in_Deutschland" >Gibt es aktuell reguläre Victoriaâs Secret Stores in Deutschland?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-10" href="#Warum_ist_der_Muenchner_Store_besonders" >Warum ist der Münchner Store besonders?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-11" href="#Wann_sollen_neue_Stores_eroeffnen" >Wann sollen neue Stores eröffnen?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-12" href="#Gibt_es_Victorias_Secret_Stores_in_Europa" >Gibt es Victoriaâs Secret Stores in Europa?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-13" href="#Kann_man_Victorias_Secret_online_bestellen" >Kann man Victoriaâs Secret online bestellen?</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-14" href="#Ein_Wendepunkt_fuer_Victorias_Secret_in_Deutschland" >Ein Wendepunkt für Victoriaâs Secret in Deutschland</a></li></ul></nav></div> 305<h2><span class="ez-toc-section" id="Der_deutsche_Sonderfall_Warum_Victorias_Secret_hier_so_lange_fehlte"></span>Der deutsche Sonderfall: Warum Victoriaâs Secret hier so lange fehlte<span class="ez-toc-section-end"></span></h2> 306<p>Die Frage, warum es in Deutschland so lange keinen klassischen Victoriaâs Secret Store gab, beschäftigt Fans der Marke seit Jahren. Dabei lag es nicht an mangelnder Bekanntheit oder fehlender Nachfrage. Vielmehr verfolgte das Unternehmen in Europa eine ausgesprochen <strong>selektive Expansionsstrategie</strong>.</p> 307<p>Während Länder wie GroÃbritannien, <a href="https://www.fashion-insider.de/92266/die-zeitlose-eleganz-warum-designer-taschen-aus-frankreich-ein-muss-in-jeder-garderobe-sind/">Frankreich</a>, Italien oder Spanien früh mit regulären Stores in Innenstädten und groÃen Shoppingcentern ausgestattet wurden, testete Victoriaâs Secret andere Märkte zunächst über Flughäfen. Deutschland fiel genau in diese Kategorie. Statt EinkaufsstraÃen wählte man Transitorte, hohe Frequenz, internationales Publikum â allerdings mit stark reduziertem Sortiment.</p> 308<p>Diese Zurückhaltung hatte mehrere Gründe. Hohe Innenstadtmieten, eine starke lokale Konkurrenz im <a href="https://www.fashion-insider.de/85278/shirin-david-heiss-und-sexy-in-dessous-fuer-rihannas-savage-x-fenty/" target="_blank" rel="nofollow noopener">Dessous</a>-Segment und eine lange Zeit unklare Markenpositionierung erschwerten einen klassischen Markteintritt. Deutschland galt als anspruchsvoll, preisbewusst und wenig impulsgetrieben â Eigenschaften, die nicht zur damaligen Inszenierung der Marke passten.</p> 309<div class="yt-responsive" style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; margin: 1.5em 0;"><div class="rll-youtube-player" data-src="https://www.youtube-nocookie.com/embed/SdSSPF1S-Uc" data-id="SdSSPF1S-Uc" data-query="rel=0&modestbranding=1" data-alt=""></div><noscript><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" src="https://www.youtube-nocookie.com/embed/SdSSPF1S-Uc?rel=0&modestbranding=1" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></noscript></div> 310<h2><span class="ez-toc-section" id="Europa_im_Vergleich_Wo_es_Victorias_Secret_laengst_gibt"></span>Europa im Vergleich: Wo es Victoriaâs Secret längst gibt<span class="ez-toc-section-end"></span></h2> 311<p>Ein Blick auf Europa zeigt, dass Deutschland keineswegs die Regel war, sondern eher die Ausnahme. <strong>Victoriaâs Secret betreibt in mehreren europäischen Ländern reguläre Stores</strong>, die frei zugänglich sind und nicht an Flughäfen gebunden sind.</p> 312<p>Besonders stark ist die Marke im <strong>Vereinigten Königreich</strong> vertreten, mit Filialen in <a href="https://www.fashion-insider.de/88111/diese-3-londoner-stadtviertel-muss-man-gesehen-haben/">London</a> und weiteren GroÃstädten. Auch <strong>Frankreich</strong> spielt eine zentrale Rolle: Dort gibt es zahlreiche Stores in klassischen Shoppingcentern und Innenstadtlagen â unter anderem in Paris, Lyon, Toulouse, Nantes und im <strong>Einkaufszentrum <a href="https://en.cap3000.com/" target="_blank" rel="nofollow noopener">Cap 3000</a> bei Nizza</strong>. Der Standort an der Côte dâAzur ist ein gutes Beispiel dafür, dass Victoriaâs Secret sehr wohl auf regulären Einzelhandel setzt, wenn Umfeld und Zielgruppe passen.</p> 313<p>Auch in <strong>Italien</strong>, <strong>Spanien</strong> und <strong>Portugal</strong> ist das Label mit frei zugänglichen Stores präsent, häufig in groÃen Malls oder stark frequentierten Lagen. Ergänzt wird dieses Netzwerk durch <strong>Airport-Stores</strong> in Städten wie Lissabon oder Göteborg, die jedoch nur einen Teil der Gesamtstrategie darstellen.</p> 314<p>Diese europäische Präsenz macht deutlich: Deutschland wurde nicht grundsätzlich ausgeschlossen, sondern über Jahre hinweg vorsichtig beobachtet.</p> 315<h2><span class="ez-toc-section" id="Der_Store_am_Muenchner_Flughafen_Mehr_als_nur_ein_Airport-Shop"></span>Der Store am Münchner Flughafen: Mehr als nur ein Airport-Shop<span class="ez-toc-section-end"></span></h2> 316<p>Vor diesem Hintergrund bekommt der Store am <strong>Münchner Flughafen</strong> eine besondere Bedeutung. Anders als klassische Duty-Free-Filialen befindet sich der Laden auf der öffentlich zugänglichen Shoppingmeile des Airports. Er kann somit auch von Nicht-Reisenden besucht werden â ein Novum für Victoriaâs Secret in Deutschland.</p> 317<p>Das Sortiment ist bewusst kompakt gehalten. Angeboten werden vor allem <strong>
317Panties, Unterwäsche-Basics, Body Sprays, <a href="https://www.fashion-insider.de/91953/unwiderstehlich-duften-die-besten-parfums-fuer-jeden-anlass/">Parfums</a> und Accessoires</strong>. GroÃe Dessous-Kollektionen oder vollständige GröÃensortimente fehlen. Genau darin liegt der strategische Charakter des Standorts: Der Store dient weniger als vollwertige Filiale, sondern als <strong>Markentouchpoint und Markttest</strong>.</p> 318<blockquote> 319<p>âDer öffentlich zugängliche Store in München war ein klares Signal. Victoriaâs Secret wollte wissen, wie sichtbar und begehrlich die Marke auch ohne Reiseanlass in Deutschland ist.â<br /><em>Sandra, Redaktion</em></p> 320</blockquote> 321<h2><span class="ez-toc-section" id="Airport-Stores_versus_Innenstadt-Stores_Zwei_voellig_unterschiedliche_Konzepte"></span>Airport-Stores versus Innenstadt-Stores: Zwei völlig unterschiedliche Konzepte<span class="ez-toc-section-end"></span></h2> 322<p>Airport-Stores erfüllen für <a href="https://www.fashion-insider.de/82852/korean-fashion-die-9-bekanntesten-marken-fuer-koreanische-mode/">internationale Marken</a> eine klar definierte Aufgabe. Sie leben von Laufkundschaft, internationalem Publikum und schnellen Kaufentscheidungen. Das Sortiment ist reduziert, der Fokus liegt auf Beauty-Produkten, Geschenkartikeln und Basics.</p> 323<p>Ein <strong>klassischer Innenstadt-Store</strong> verfolgt ein völlig anderes Ziel. Hier geht es um Auswahl, Beratung, Markeninszenierung und langfristige Kundenbindung. Für Victoriaâs Secret bedeutet das: Erst mit regulären Stores in zentralen Lagen wird die Marke in Deutschland wirklich als stationärer Händler wahrgenommen.</p> 324<p>Dass dieser Schritt nun vorbereitet wird, ist daher kein kleines Detail, sondern ein grundlegender Strategiewechsel.</p> 325<h2><span class="ez-toc-section" id="Rueckkehr_in_die_Innenstaedte_Plaene_fuer_2026"></span>Rückkehr in die Innenstädte: Pläne für 2026<span class="ez-toc-section-end"></span></h2> 326<p>Aktuelle Medienberichte deuten darauf hin, dass <strong>Victoriaâs Secret ab 2026 wieder mit eigenen Filialen in deutschen Innenstädten vertreten sein will</strong>. Genannt werden insbesondere <strong>München, Hamburg, Frankfurt am Main und <a href="https://www.fashion-insider.de/86439/die-10-besten-second-hand-fashion-spots-in-berlin/">Berlin</a></strong>. Geplant sind demnach gröÃere Stores mit vollständigem Sortiment â also genau das, was Kund:innen in Deutschland bisher vermisst haben.</p> 327<p>Der Neustart soll über ein <strong>Franchise-Modell</strong> erfolgen, gemeinsam mit einem erfahrenen deutschen Partner. Diese Struktur erlaubt es der Marke, lokale Marktkenntnis zu nutzen und gleichzeitig das Markenbild zu kontrollieren. Ein Vorgehen, das sich in anderen europäischen Ländern bereits bewährt hat.</p> 328<p>Der Zeitpunkt ist günstig. Der deutsche Dessous-Markt wächst, gleichzeitig ist Victoriaâs Secret international wieder stärker präsent â nicht zuletzt durch die Rückkehr der <strong>Victoriaâs Secret Fashion Show 2025</strong>, die weltweit für Aufmerksamkeit gesorgt hat.</p> 329<blockquote> 330<p>âDer deutsche Markt ist heute offener für internationale Lingerie-Brands als noch vor zehn Jahren. Für Victoriaâs Secret kommt dieser Schritt nicht zu spät, sondern genau zum richtigen Zeitpunkt.â<br /><em>Sandra, Redaktion</em></p> 331</blockquote> 332<h2><span class="ez-toc-section" id="Wo_ihr_Victorias_Secret_aktuell_kaufen_koennt"></span>Wo ihr Victoriaâs Secret aktuell kaufen könnt<span class="ez-toc-section-end"></span></h2> 333<p>Bis zur geplanten Rückkehr in die Innenstädte bleibt der Zugang zur Marke in Deutschland begrenzt, aber möglich.</p> 334<p><strong>Aktuelle Bezugsquellen sind:</strong></p> 335<ul> 336<li> 337<p><strong>Flughafen- und Konzeptstores</strong>, etwa in Hamburg</p> 338</li> 339<li> 340<p>der <strong>offizielle Victoriaâs Secret Onlineshop</strong></p> 341</li> 342<li> 343<p>spezialisierte <strong>Import- und Versanddienste</strong> für US-exklusive Produkte</p> 344</li> 345</ul> 346<p>Diese Optionen ersetzen jedoch kein klassisches Einkaufserlebnis â ein weiterer Grund, warum die angekündigten <a href="https://www.fashion-insider.de/73944/tiffany-co-new-york-traumhafte-weihnachtsschaufenster-im-flagshipstore/">Filialen</a> auf groÃes Interesse stoÃen.</p> 347<h2><span class="ez-toc-section" id="Uebersicht_Victorias_Secret_Praesenz_in_Deutschland"></span>Ãbersicht: Victoriaâs Secret Präsenz in Deutschland<span class="ez-toc-section-end"></span></h2> 348<div> 349<div tabindex="-1"> 350<div style="overflow-x: auto; -webkit-overflow-scrolling: touch;"> 351<table> 352<thead> 353<tr> 354<th>Standort</th> 355<th>Status</th> 356<th>Art</th> 357</tr> 358</thead> 359<tbody> 360<tr> 361<th scope="row">München Airport</th> 362<td>regulär zugänglich</td> 363<td>Airport-Shop</td> 364</tr> 365<tr> 366<td>Hamburg Airport</td> 367<td>zeitweise präsent</td> 368<td>Airport-Shop</td> 369</tr> 370<tr> 371<td>Düsseldorf Airport</td> 372<td>geschlossen</td> 373<td>Airport-Shop</td> 374</tr> 375<tr> 376<td>Frankfurt Airport</td> 377<td>frühere Präsenz</td> 378<td>Airport-Shop</td> 379</tr> 380<tr> 381<td>München Innenstadt</td> 382<td>geplant</td> 383<td>regulärer Store</td> 384</tr> 385<tr> 386<td>
386Hamburg Innenstadt</td> 387<td>geplant</td> 388<td>regulärer Store</td> 389</tr> 390<tr> 391<td>Frankfurt Innenstadt</td> 392<td>geplant</td> 393<td>regulärer Store</td> 394</tr> 395<tr> 396<td>Berlin Innenstadt</td> 397<td>geplant</td> 398<td>regulärer Store</td> 399</tr> 400</tbody> 401</table> 402</div> 403</div> 404<!-- Sichtbarer FAQ-Block (lesbar, nicht aufklappbar) --> 405<h2><span class="ez-toc-section" id="FAQ_zu_Victorias_Secret_in_Deutschland"></span>FAQ zu Victoriaâs Secret in Deutschland<span class="ez-toc-section-end"></span></h2> 406 407<h3><span class="ez-toc-section" id="Gibt_es_aktuell_regulaere_Victorias_Secret_Stores_in_Deutschland"></span>Gibt es aktuell reguläre Victoriaâs Secret Stores in Deutschland?<span class="ez-toc-section-end"></span></h3> 408<p>Stand Dezember 2025 gibt es in Deutschland vor allem Victoriaâs Secret Stores an Flughäfen. Klassische, reguläre Innenstadt-Stores (wie man sie aus groÃen Shopping-Meilen kennt) sind aktuell nicht flächendeckend etabliert.</p> 409 410<h3><span class="ez-toc-section" id="Warum_ist_der_Muenchner_Store_besonders"></span>Warum ist der Münchner Store besonders?<span class="ez-toc-section-end"></span></h3> 411<p>Der Store am Flughafen München gilt als besonders, weil er öffentlich zugänglich ist (also nicht ausschlieÃlich im Duty-Free-Bereich liegt) und damit auch ohne Flugticket besucht werden kann.</p> 412 413<h3><span class="ez-toc-section" id="Wann_sollen_neue_Stores_eroeffnen"></span>Wann sollen neue Stores eröffnen?<span class="ez-toc-section-end"></span></h3> 414<p>Nach aktuellen Medienberichten ist ein Neustart mit Stores in deutschen Innenstadtlagen ab 2026 im Gespräch. Konkrete Eröffnungsdaten können sich jedoch noch ändern.</p> 415 416<h3><span class="ez-toc-section" id="Gibt_es_Victorias_Secret_Stores_in_Europa"></span>Gibt es Victoriaâs Secret Stores in Europa?<span class="ez-toc-section-end"></span></h3> 417<p>Ja. In Europa gibt es Stores unter anderem in GroÃbritannien sowie weitere Standorte bzw. Expansionsaktivitäten in Ländern wie Frankreich, Italien, Spanien und Portugal â teils auch auÃerhalb von Flughäfen.</p> 418 419<h3><span class="ez-toc-section" id="Kann_man_Victorias_Secret_online_bestellen"></span>Kann man Victoriaâs Secret online bestellen?<span class="ez-toc-section-end"></span></h3> 420<p>Ja, Ihr könnt über den offiziellen Onlineshop (inkl. EU/DE-Seite) bestellen. Zusätzlich nutzen manche Käufer Importdienste, wenn bestimmte Produkte oder Kollektionen lokal nicht verfügbar sind.</p> 421 422<!-- FAQ Schema (JSON-LD) -->
423<script type="application/ld+json"> 424{ 425 "@context": "https://schema.org", 426 "@type": "FAQPage", 427 "mainEntity": [ 428 { 429 "@type": "Question", 430 "name": "Gibt es aktuell reguläre Victoriaâs Secret Stores in Deutschland?", 431 "acceptedAnswer": { 432 "@type": "Answer", 433 "text": "Stand Dezember 2025 gibt es in Deutschland vor allem Victoriaâs Secret Stores an Flughäfen. Klassische, reguläre Innenstadt-Stores (wie man sie aus groÃen Shopping-Meilen kennt) sind aktuell nicht flächendeckend etabliert." 434 } 435 }, 436 { 437 "@type": "Question", 438 "name": "Warum ist der Münchner Store besonders?", 439 "acceptedAnswer": { 440 "@type": "Answer", 441 "text": "Der Store am Flughafen München gilt als besonders, weil er öffentlich zugänglich ist (also nicht ausschlieÃlich im Duty-Free-Bereich liegt) und damit auch ohne Flugticket besucht werden kann." 442 } 443 }, 444 { 445 "@type": "Question", 446 "name": "Wann sollen neue Stores eröffnen?", 447 "acceptedAnswer": { 448 "@type": "Answer", 449 "text": "Nach aktuellen Medienberichten ist ein Neustart mit Stores in deutschen Innenstadtlagen ab 2026 im Gespräch. Konkrete Eröffnungsdaten können sich jedoch noch ändern." 450 } 451 }, 452 { 453 "@type": "Question", 454 "name": "Gibt es Victoriaâs Secret Stores in Europa?", 455 "acceptedAnswer": { 456 "@type": "Answer", 457 "text": "Ja. In Europa gibt es Stores unter anderem in GroÃbritannien sowie weitere Standorte bzw. Expansionsaktivitäten in Ländern wie Frankreich, Italien, Spanien und Portugal â teils auch auÃerhalb von Flughäfen." 458 } 459 }, 460 { 461 "@type": "Question", 462 "name": "Kann man Victoriaâs Secret online bestellen?", 463 "acceptedAnswer": { 464 "@type": "Answer", 465 "text": "Ja, Ihr könnt über den offiziellen Onlineshop (inkl. EU/DE-Seite) bestellen. Zusätzlich nutzen manche Käufer Importdienste, wenn bestimmte Produkte oder Kollektionen lokal nicht verfügbar sind." 466 } 467 } 468 ] 469} 470</script>
470 471 472<h2><span class="ez-toc-section" id="Ein_Wendepunkt_fuer_Victorias_Secret_in_Deutschland"></span>Ein Wendepunkt für Victoriaâs Secret in Deutschland<span class="ez-toc-section-end"></span></h2> 473<p><strong>Victoriaâs Secret steht in Deutschland vor einem echten Neustart.</strong><br />Was lange nur über Umwege erreichbar war, könnte bald wieder <a href="https://www.fashion-insider.de/fashion/">Teil des innerstädtischen Einzelhandels</a> werden. Der öffentlich zugängliche Store am Münchner Flughafen war kein Zufall, sondern ein Vorbote. Sollte die geplante Expansion ab 2026 Realität werden, wäre das für viele Kund:innen mehr als nur eine neue Filiale â sondern das Ende einer langen Wartezeit.</p> 474<p>Fest steht: Kaum eine Dessous-Marke ist emotional so stark verankert wie Victoriaâs Secret. Und genau deshalb ist die Frage <strong>âKommt Victoriaâs Secret wirklich nach Deutschland?â</strong> heute so relevant wie nie zuvor.</p> 475</div> 476</div> 477</article> 478</div><div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E" width="100" height="100" alt="" itemprop="image" data-lazy-src="https://www.fashion-insider.de/wp-content/uploads/2026/07/Ruxandra-Schroeder.webp"><noscript><img decoding="async" src="https://www.fashion-insider.de/wp-content/uploads/2026/07/Ruxandra-Schroeder.webp" width="100" height="100" alt="" itemprop="image"></noscript></div><div class="saboxplugin-authorname"><a href="https://www.fashion-insider.de/author/preisking/" class="vcard author" rel="author"><span class="fn">Ruxandra Schröder</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p><strong>Ruxandra Schröder</strong> ist Geschäftsführerin und Chefredakteurin von Fashion Insider. Sie schreibt über Mode, Beauty, Trends und stilvolle Alltagslooks, die nicht nur in sozialen Netzwerken gut aussehen, sondern sich auch im echten Leben tragen lassen. Besonders liebt sie unkomplizierte Styles, gut sitzendes Denim und Sneaker mit dem gewissen Etwas. In sozialen Netzwerken ist Ruxandra vielen auch als Sandra bekannt.</p> 479</div></div><div class="clearfix"></div><div class="saboxplugin-socials "><a title="Facebook" target="_blank" href="https://www.facebook.com/profile.php?id=100073421174641" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-facebook" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 264 512"><path fill="currentColor" d="M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229"></path></svg></span></a><a title="Linkedin" target="_blank" href="https://www.linkedin.com/in/ruxandra-schrder-90a454357/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z"></path></svg></span></a><a title="Instagram" target="_blank" href="https://www.instagram.com/fashion_insider_magazin/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-instagram" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path></svg></span></a></div></div></div> 480<div class="gdrts-rating-block gdrts-align-none gdrts-method-stars-rating gdrts-block-stars-rating-item-3069 gdrts-rating-allowed gdrts-rating-open gdrts-item-entity-posts gdrts-item-name-post gdrts-item-id-62519 gdrts-item-itemid-3069"> 481 <div class="gdrts-inner-wrapper"> 482 483 484 <div class="gdrts-rating-element gdrts-stars-rating gdrts-block-stars gdrts-state-active gdrts-font-star gdrts-stars-length-5 gdrts-with-fonticon gdrts-fonticon-font" style="height: 20px;"><div class="gdrts-sr-only"><label class="gdrts-sr-label">Rate this item:<select class="gdrts-sr-rating"><option value="1.00">1.00</option><option value="2.00">2.00</option><option value="3.00">3.00</option><option value="4.00">4.00</option><option value="5.00">5.00</option></select></label><button class="gdrts-sr-button">Submit Rating</button></div>
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873ail wpp_featured wpp_cached_thumb" decoding="async" loading="lazy"></noscript></a> 874 <a href="https://www.fashion-insider.de/98193/zauber-des-wandteppichs/" class="wpp-post-title" target="_self">Der Zauber des Wandteppichs: Kunst für jede Wand</a> 875 <span class="wpp-excerpt">Stellen Sie sich vor, Sie kommen nach einem langen Tag nach Hause und betreten Ihr Wohnzimmer...</span> 876 <span class="wpp-meta post-stats"><span class="wpp-date">veröffentlicht am September 5, 2026</span></span> 877 878</li><li class=""> 879 <a href="https://www.fashion-insider.de/96495/undercut-trends-styling-und-varianten/" target="_self"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20185%20185'%3E%3C/svg%3E" data-lazy-srcset="https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/96495-featured-185x185.webp, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 1.5x, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 2x, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 2.5x, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 3x" width="185" height="185" alt="Ein Mann mit Undercut-Frisur, stylish und modern" class="wpp-thumbnail wpp_featured wpp_cached_thumb" decoding="async" data-lazy-src="https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/96495-featured-185x185.webp"><noscript><img src="https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/96495-featured-185x185.webp" srcset="https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/96495-featured-185x185.webp, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 1.5x, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 2x, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 2.5x, https://www.fashion-insider.de/wp-content/uploads/wordpress-popular-posts/[email protected] 3x" width="185" height="185" alt="Ein Mann mit Undercut-Frisur, stylish und modern" class="wpp-thumbnail wpp_featured wpp_cached_thumb" decoding="async" loading="lazy"></noscript></a> 880 <a href="https://www.fashion-insider.de/96495/undercut-trends-styling-und-varianten/" class="wpp-post-title" target="_self">Undercut 2026 â Trends, Styling und Varianten für einen modernen Look</a> 881 <span class="wpp-excerpt">Was macht den Undercut 2026 aus? Der Undercut 2026 zeigt sich strukturierter, weicher und indiv...</span> 882 <span class="wpp-meta post-stats"><span class="wpp-date">veröffentlicht am März 3, 2026</span></span> 883 884</li></ul></div></div><div id="block-5" class="widget widget_block widget_recent_comments"><ol class="wp-block-latest-comments"><li class="wp-block-latest-comments__comment"><article><footer class="wp-block-latest-comments__comment-meta"><span class="wp-block-latest-comments__comment-author">Bastian</span> zu <a class="wp-block-latest-comments__comment-link" href="https://www.fashion-insider.de/88383/tabakheater-das-gadget-als-alternative-zur-zigarette/#comment-458050">Tabakheater: Das Gadget als Alternative zur Zigarette</a></footer></article></li><li class="wp-block-latest-comments__comment"><article><footer class="wp-block-latest-comments__comment-meta"><span class="wp-block-latest-comments__comment-author">Frieden Berlin</span> zu <a class="wp-block-latest-comments__comment-link" href="https://www.fashion-insider.de/76282/shopping-in-leipzig-die-besten-mode-shops-und-coole-klamottenlaeden-zum-shoppen-in-der-innenstadt/#comment-455307">Shopping in Leipzig: Die 6 besten Mode Shops und coole Klamottenläden zum Shoppen in der Innenstadt</a></footer></article></li><li class="wp-block-latest-comments__comment"><article><footer class="wp-block-latest-comments__comment-meta"><span class="wp-block-latest-comments__comment-author">Jesusschmuck</span> zu <a class="wp-block-latest-comments__comment-link" href="https://www.fashion-insider.de/92083/schmuckmarkt-mit-innovativen-konzepten-weiter-auf-wachstumskurs/#comment-446782">Schmuckmarkt: Mit innovativen Konzepten weiter auf Wachstumskurs</a></footer></article></li><li class="wp-block-latest-comments__comment"><article><footer class="wp-block-latest-comments__comment-meta"><span class="wp-block-latest-comments__comment-author">
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