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1<!doctype html><html lang="en"><head>
2<meta charset="utf-8">
3    
4<title>ScanmarQED Blog</title>
5    
6    
7<link rel="shortcut icon" href="https://www.scanmarqed.com/hubfs/ScanmarQED%20icon-1.png">
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9    <meta name="description" content="The ScanmarQED blog with latest news, tips and insights.">
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41    
42    <meta property="og:description" content="The ScanmarQED blog with latest news, tips and insights.">
43    <meta property="og:title" content="ScanmarQED Blog">
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45    <meta name="twitter:title" content="ScanmarQED Blog">
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635<div class="body-wrapper   hs-content-id-82437102598 hs-blog-listing hs-blog-id-11473966251">
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638
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641
642  
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644  <div class="wrapper">
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647      <div class="header_logo">
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650        <a href="https://www.scanmarqed.com/">
651          
652            <img src="https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=200&amp;height=57&amp;name=ScanmarQED.png" alt="ScanmarQED" width="200" height="57" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=100&amp;height=29&amp;name=ScanmarQED.png 100w, https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=200&amp;height=57&amp;name=ScanmarQED.png 200w, https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=300&amp;height=86&amp;name=ScanmarQED.png 300w, https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=400&amp;height=114&amp;name=ScanmarQED.png 400w, https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=500&amp;height=143&amp;name=ScanmarQED.png 500w, https://www.scanmarqed.com/hs-fs/hubfs/ScanmarQED.png?width=600&amp;height=171&amp;name=ScanmarQED.png 600w" sizes="(max-width: 200px) 100vw, 200px">
653          
654        </a>
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656
657      <div class="header_right flexwrap fac">
658
659        
660        
661        <button type="button" class="menuTrigger" aria-label="Toggle menu" aria-expanded="false" aria-controls="sqedHeaderMenu">
662          <span></span><span></span><span></span>
663        </button>
664
665        <nav class="header_menu hs-menu-wrapper" id="sqedHeaderMenu">
666          <ul>
667            
668            <li class="hs-menu-item hs-item-has-children">
669              
670              
671              <a href="">Products</a>
672
673              
674              
675              
676              
677              
678              
679              
680              
681
682              <div class="headsub_menu flexwrap hs-menu-children-wrapper " style="width:1500px;min-width:1500px;max-width:1500px;">
683
684                
685                <div class="headmenu_lf">
686                  
687                  <div class="head_lfimg" style="background-image:url(https://www.scanmarqed.com/hubfs/future_focused_warp.gif);"></div>
688                  <div class="head_lftext"><p style="font-size: 10px;"><span style="color: #1d1793;">OUR PRODUCTS</span></p>
689<p><span style="color: #152346;"><span style="font-size: 16px;"><strong>Marketing analytics that drives decisions</strong></span><br>
689From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.<br></span></p></div>
690                  
691                </div>
692                
693
694                
695                
696                <div class="headmenu_rght">
697                  
698                    <div class="headmenu_cols-wrap headmenu_cols-wrap--two flexwrap">
699                      <div class="headmenu_col headmenu_col--1">
700                        <div class="headmenu_col-heading">MARKETING EFFECTIVENESS</div>
701                        <div class="headlist_row flexwrap">
702  
703  <div class="headlist_subheading">MARKETING MIX MODELING</div>
704  
705
706  
707  <div class="headlist_col flexwrap">
708    
709    <div class="head_icon">
710      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(9).png" alt="header product icons  (9)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(9).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(9).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(9).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(9).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(9).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(9).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(9).png 192w" sizes="(max-width: 64px) 100vw, 64px">
711    </div>
712    
713    
714    
715    <div class="headlist_content">
716      <div class="headlist_tile">
717        <a href="https://www.scanmarqed.com/marketing-mix-modeling/strataqed">strataQED</a>
718      </div>
719      <div class="headlist_text"><p>AI-guided MMM with genetic model search and full transparency</p></div>
720    </div>
721    <a class="headlist_link" href="https://www.scanmarqed.com/marketing-mix-modeling/strataqed"></a>
722  </div>
723  
724
725  
726  <div class="headlist_col flexwrap">
727    
728    <div class="head_icon">
729      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(1).png" alt="header product icons  (1)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(1).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(1).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(1).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(1).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(1).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(1).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(1).png 192w" sizes="(max-width: 64px) 100vw, 64px">
730    </div>
731    
732    
733    
734    <div class="headlist_content">
735      <div class="headlist_tile">
736        <a href="https://mmmlabs.ai/">MMM Labs</a>
737      </div>
738      <div class="headlist_text"><p>Multi-engine modeling — build, run, and validate across frameworks</p></div>
739    </div>
740    <a class="headlist_link" href="https://mmmlabs.ai/"></a>
741  </div>
742  
743
744  
745  <div class="headlist_col flexwrap">
746    
747    <div class="head_icon">
748      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=64&amp;height=68&amp;name=header%20product%20icons%20%20(2).png" alt="header product icons  (2)" width="64" height="68" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=32&amp;height=34&amp;name=header%20product%20icons%20%20(2).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=64&amp;height=68&amp;name=header%20product%20icons%20%20(2).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=96&amp;height=102&amp;name=header%20product%20icons%20%20(2).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=128&amp;height=136&amp;name=header%20product%20icons%20%20(2).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=160&amp;height=170&amp;name=header%20product%20icons%20%20(2).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(2).png?width=192&amp;height=204&amp;name=header%20product%20icons%20%20(2).png 192w" sizes="(max-width: 64px) 100vw, 64px">
749    </div>
750    
751    
752    
753    <div class="headlist_content">
754      <div class="headlist_tile">
755        <a href="https://pulseqed.ai/planning-marketing-effectiveness-planning-pulse-planner">Pulse Planner</a>
756      </div>
757      <div class="headlist_text"><p>Scenario planning and budget allocation connected to MMM outputs</p></div>
758    </div>
759    <a class="headlist_link" href="https://pulseqed.ai/planning-marketing-effectiveness-planning-pulse-planner"></a>
760  </div>
761  
762
763  
764  <div class="headlist_subheading">MULTI-TOUCH ATTRIBUTION</div>
765  
766
767  
768  <div class="headlist_col flexwrap">
769    
770    <div class="head_icon">
771      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(5).png" alt="header product icons  (5)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(5).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(5).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(5).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(5).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(5).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(5).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(5).png 192w" sizes="(max-width: 64px) 100vw, 64px">
772    </div>
773    
774    
775    
776    <div class="headlist_content">
777      <div class="headlist_tile">
778        <a href="https://roivenue.com/">Roivenue</a>
779      </div>
780      <div class="headlist_text"><p>Data-driven marketing attribution across digital touchpoints</p></div>
781    </div>
782    <a class="headlist_link" href="https://roivenue.com/"></a>
783  </div>
784  
785
786  
787  <div class="headlist_subheading">UNIFIED MARKETING MEASUREMENT</div>
788  
789
790  
791  <div class="headlist_col flexwrap">
792    
793    <div class="head_icon">
794      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(4).png" alt="header product icons  (4)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(4).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(4).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(4).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(4).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(4).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(4).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(4).png 192w" sizes="(max-width: 64px) 100vw, 64px">
795    </div>
796    
797    
798    
799    <div class="headlist_content">
800      <div class="headlist_tile">
801        <a href="https://roivenue.com/umm/">Roivenue </a>
802      </div>
803      <div class="headlist_text"><p>Unified view combining MMM, MTA, and incrementality in one framework</p></div>
804    </div>
805    <a class="headlist_link" href="https://roivenue.com/umm/"></a>
806  </div>
807  
808</div>
809                      </div>
810                      <div class="headmenu_col headmenu_col--2">
811                        <div class="headmenu_col-heading">MARKET &amp; CONSUMER INSIGHTS</div>
812                        <div class="headlist_row flexwrap">
813  
814  <div class="headlist_col flexwrap">
815    
816    <div class="head_icon">
817      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(3).png" alt="header product icons  (3)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(3).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(3).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(3).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(3).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(3).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(3).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(3).png 192w" sizes="(max-width: 64px) 100vw, 64px">
818    </div>
819    
820    
821    
822    <div class="headlist_content">
823      <div class="headlist_tile">
824        <a href="https://pulseqed.ai/">PulseQED</a>
825      </div>
826      <div class="headlist_text"><p>Connected data platform for market and consumer insights with predictive modeling</p></div>
827    </div>
828    <a class="headlist_link" href="https://pulseqed.ai/"></a>
829  </div>
830  
831
832  
833  <div class="headlist_col flexwrap">
834    
835    <div class="head_icon">
836      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(11).png" alt="header product icons  (11)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(11).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(11).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(11).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(11).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(11).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(11).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(11).png 192w" sizes="(max-width: 64px) 100vw, 64px">
837    </div>
838    
839    
840    
841    <div class="headlist_content">
842      <div class="headlist_tile">
843        <a href="https://www.scanmarqed.com/data-integration-platform/marketingtracker">MarketingTracker</a>
844      </div>
845      <div class="headlist_text"><p>Continuous market and brand performance tracking with automated storyboards</p></div>
846    </div>
847    <a class="headlist_link" href="https://www.scanmarqed.com/data-integration-platform/marketingtracker"></a>
848  </div>
849  
850
851  
852  <div class="headlist_col flexwrap">
853    
854    <div class="head_icon">
855      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(10).png" alt="header product icons  (10)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(10).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(10).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(10).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(10).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(10).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(10).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(10).png 192w" sizes="(max-width: 64px) 100vw, 64px">
856    </div>
857    
858    
859    
860    <div class="headlist_content">
861      <div class="headlist_tile">
862        <a href="https://www.scanmarqed.com/sales-operations-planning/promo2go">Promo2Go</a>
863      </div>
864      <div class="headlist_text"><p>
864Promotional effectiveness analytics for commercial and trade marketing teams</p></div>
865    </div>
866    <a class="headlist_link" href="https://www.scanmarqed.com/sales-operations-planning/promo2go"></a>
867  </div>
868  
869
870  
871  <div class="headlist_col flexwrap">
872    
873    <div class="head_icon">
874      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(6).png" alt="header product icons  (6)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(6).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(6).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(6).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(6).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(6).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(6).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(6).png 192w" sizes="(max-width: 64px) 100vw, 64px">
875    </div>
876    
877    
878    
879    <div class="headlist_content">
880      <div class="headlist_tile">
881        <a href="https://www.scanmarqed.com/revenue-optimization/insights2go">Insights2Go</a>
882      </div>
883      <div class="headlist_text"><p>Automated insights delivery aligned to management reporting cycles</p></div>
884    </div>
885    <a class="headlist_link" href="https://www.scanmarqed.com/revenue-optimization/insights2go"></a>
886  </div>
887  
888</div>
889                      </div>
890                    </div>
891                  
892                </div>
893
894              </div>
895              
896            </li>
897            
898            <li class="hs-menu-item hs-item-has-children">
899              
900              
901              <a href="">Solutions</a>
902
903              
904              
905              
906              
907              
908              
909              
910              
911
912              <div class="headsub_menu flexwrap hs-menu-children-wrapper " style="width:1500px;min-width:1500px;max-width:1500px;">
913
914                
915                <div class="headmenu_lf">
916                  
917                  <div class="head_lfimg" style="background-image:url(https://www.scanmarqed.com/hubfs/2e1794%20%284%29-1.png);"></div>
918                  <div class="head_lftext"><p><span>ScanmarQED provides practical analytical solutions for marketing and sales professionals.&nbsp;</span></p></div>
919                  
920                </div>
921                
922
923                
924                
925                <div class="headmenu_rght">
926                  
927                    <div class="headmenu_cols-wrap headmenu_cols-wrap--thr flexwrap">
928                      <div class="headmenu_col headmenu_col--1">
929                        <div class="headmenu_col-heading">Marketing Effectiveness Measurement</div>
930                        <div class="headlist_row flexwrap">
931  
932  <div class="headlist_col flexwrap">
933    
934    <div class="head_icon">
935      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(12).png" alt="header product icons  (12)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(12).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(12).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(12).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(12).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(12).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(12).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(12).png 192w" sizes="(max-width: 64px) 100vw, 64px">
936    </div>
937    
938    
939    
940    <div class="headlist_content">
941      <div class="headlist_tile">
942        <a href="https://www.scanmarqed.com/marketing-mix-modeling">Marketing Mix Modeling (MMM)</a>
943      </div>
944      <div class="headlist_text">Measure the true impact of every marketing investment, across channels, geographies, and time.</div>
945    </div>
946    <a class="headlist_link" href="https://www.scanmarqed.com/marketing-mix-modeling"></a>
947  </div>
948  
949
950  
951  <div class="headlist_col flexwrap">
952    
953    <div class="head_icon">
954      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=64&amp;height=65&amp;name=header%20product%20icons%20%20(28).png" alt="header product icons  (28)" width="64" height="65" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=32&amp;height=33&amp;name=header%20product%20icons%20%20(28).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=64&amp;height=65&amp;name=header%20product%20icons%20%20(28).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=96&amp;height=98&amp;name=header%20product%20icons%20%20(28).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=128&amp;height=130&amp;name=header%20product%20icons%20%20(28).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=160&amp;height=163&amp;name=header%20product%20icons%20%20(28).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(28).png?width=192&amp;height=195&amp;name=header%20product%20icons%20%20(28).png 192w" sizes="(max-width: 64px) 100vw, 64px">
955    </div>
956    
957    
958    
959    <div class="headlist_content">
960      <div class="headlist_tile">
961        <a href="https://www.scanmarqed.com/marketing-attribution">Multi-touch Attribution (MTA)</a>
962      </div>
963      <div class="headlist_text"><p>Attribute performance across touchpoints. See the full journey from exposure to conversion.<strong><span><br></span></strong></p></div>
964    </div>
965    <a class="headlist_link" href="https://www.scanmarqed.com/marketing-attribution"></a>
966  </div>
967  
968
969  
970  <div class="headlist_col flexwrap">
971    
972    <div class="head_icon">
973      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(30).png" alt="header product icons  (30)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(30).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(30).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(30).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(30).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(30).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(30).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(30).png 192w" sizes="(max-width: 64px) 100vw, 64px">
974    </div>
975    
976    
977    
978    <div class="headlist_content">
979      <div class="headlist_tile">
980        <a href="https://roivenue.com/umm/?rm_cd_cid=019aa114-3e4f-74e0-82e4-eeb4277ed68c">Unified Marketing Measurement (UMM)</a>
981      </div>
982      <div class="headlist_text"><p>MMM, MTA, and experiments unified in one framework.</p></div>
983    </div>
984    <a class="headlist_link" href="https://roivenue.com/umm/?rm_cd_cid=019aa114-3e4f-74e0-82e4-eeb4277ed68c"></a>
985  </div>
986  
987</div>
988                      </div>
989                      <div class="headmenu_col headmenu_col--2">
990                        <div class="headmenu_col-heading">Market &amp; Consumer Insights </div>
991                        <div class="headlist_row flexwrap">
992  
993  <div class="headlist_col flexwrap">
994    
995    <div class="head_icon">
996      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(13).png" alt="header product icons  (13)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(13).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(13).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(13).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(13).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(13).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(13).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(13).png 192w" sizes="(max-width: 64px) 100vw, 64px">
997    </div>
998    
999    
1000    
1001    <div class="headlist_content">
1002      <div class="headlist_tile">
1003        <a href="https://www.scanmarqed.com/revenue-optimization">Revenue Optimization</a>
1004      </div>
1005      <div class="headlist_text"><p>Connect marketing activity to commercial outcomes and revenue growth.</p></div>
1006    </div>
1007    <a class="headlist_link" href="https://www.scanmarqed.com/revenue-optimization"></a>
1008  </div>
1009  
1010
1011  
1012  <div class="headlist_col flexwrap">
1013    
1014    <div class="head_icon">
1015      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(15).png" alt="header product icons  (15
1015)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(15).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(15).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(15).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(15).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(15).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(15).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(15).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1016    </div>
1017    
1018    
1019    
1020    <div class="headlist_content">
1021      <div class="headlist_tile">
1022        <a href="https://www.scanmarqed.com/data-connectors">Data connectors</a>
1023      </div>
1024      <div class="headlist_text"><p>Integrate your marketing, sales, and media data sources in one place.</p></div>
1025    </div>
1026    <a class="headlist_link" href="https://www.scanmarqed.com/data-connectors"></a>
1027  </div>
1028  
1029
1030  
1031  <div class="headlist_col flexwrap">
1032    
1033    <div class="head_icon">
1034      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(14).png" alt="header product icons  (14)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(14).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(14).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(14).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(14).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(14).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(14).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(14).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1035    </div>
1036    
1037    
1038    
1039    <div class="headlist_content">
1040      <div class="headlist_tile">
1041        <a href="https://www.scanmarqed.com/brand-management">Brand and Consumer Insights</a>
1042      </div>
1043      <div class="headlist_text"><p>Track brand health, consumer perception, and advertising impact over time.</p></div>
1044    </div>
1045    <a class="headlist_link" href="https://www.scanmarqed.com/brand-management"></a>
1046  </div>
1047  
1048</div>
1049                      </div>
1050                      <div class="headmenu_col headmenu_col--3">
1051                        <div class="headmenu_col-heading">Use Cases</div>
1052                        <div class="headlist_row flexwrap">
1053  
1054  <div class="headlist_col flexwrap">
1055    
1056    <div class="head_icon">
1057      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=156&amp;height=156&amp;name=header%20product%20icons%20%20(44).png" alt="header product icons  (44)" width="156" height="156" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=78&amp;height=78&amp;name=header%20product%20icons%20%20(44).png 78w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=156&amp;height=156&amp;name=header%20product%20icons%20%20(44).png 156w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=234&amp;height=234&amp;name=header%20product%20icons%20%20(44).png 234w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=312&amp;height=312&amp;name=header%20product%20icons%20%20(44).png 312w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=390&amp;height=390&amp;name=header%20product%20icons%20%20(44).png 390w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(44).png?width=468&amp;height=468&amp;name=header%20product%20icons%20%20(44).png 468w" sizes="(max-width: 156px) 100v
1057w, 156px">
1058    </div>
1059    
1060    
1061    
1062    <div class="headlist_content">
1063      <div class="headlist_tile">
1064        <a href="https://www.scanmarqed.com/marketing-mix-modeling/brands-and-agencies">MMM for Brands and Agencies</a>
1065      </div>
1066      <div class="headlist_text"><p>MMM for consumer brands and the agencies that plan their media.</p></div>
1067    </div>
1068    <a class="headlist_link" href="https://www.scanmarqed.com/marketing-mix-modeling/brands-and-agencies"></a>
1069  </div>
1070  
1071</div>
1072                      </div>
1073                    </div>
1074                  
1075                </div>
1076
1077              </div>
1078              
1079            </li>
1080            
1081            <li class="hs-menu-item hs-item-has-children">
1082              
1083              
1084              <a href="https://www.scanmarqed.com/about-us">Company</a>
1085
1086              
1087              
1088              
1089              
1090              
1091              
1092              
1093              
1094
1095              <div class="headsub_menu flexwrap hs-menu-children-wrapper " style="width:1500px;min-width:1500px;max-width:1500px;">
1096
1097                
1098                <div class="headmenu_lf">
1099                  
1100                  <div class="head_lfimg" style="background-image:url(https://www.scanmarqed.com/hubfs/2e1794%20%2819%29.png);"></div>
1101                  <div class="head_lftext"><p><span>We are on a mission to&nbsp;</span><span>help you take control </span><span>over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.</span></p></div>
1102                  
1103                </div>
1104                
1105
1106                
1107                
1108                <div class="headmenu_rght">
1109                  
1110                    <div class="headmenu_cols-wrap headmenu_cols-wrap--two flexwrap">
1111                      <div class="headmenu_col headmenu_col--1">
1112                        
1113                        <div class="headlist_row flexwrap">
1114  
1115  <div class="headlist_col flexwrap">
1116    
1117    <div class="head_icon">
1118      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(16).png" alt="header product icons  (16)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(16).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(16).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(16).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(16).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(16).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(16).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(16).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1119    </div>
1120    
1121    
1122    
1123    <div class="headlist_content">
1124      <div class="headlist_tile">
1125        <a href="https://www.scanmarqed.com/about-us">About us</a>
1126      </div>
1127      <div class="headlist_text"><p>About ScanmarQED, our mission, vision, and values</p></div>
1128    </div>
1129    <a class="headlist_link" href="https://www.scanmarqed.com/about-us"></a>
1130  </div>
1131  
1132
1133  
1134  <div class="headlist_col flexwrap">
1135    
1136    <div class="head_icon">
1137      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(19).png" alt="header product icons  (19)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(19).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(19).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(19).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(19).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(19).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(19).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(19).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1138    </div>
1139    
1140    
1141    
1142    <div class="headlist_content">
1143      <div class="headlist_tile">
1144        <a href="https://www.scanmarqed.com/partners-scanmarqed">Partners</a>
1145      </div>
1146      <div class="headlist_text"><p>Accelerate your business growth with ScanmarQED’s Partner Program.</p></div>
1147    </div>
1148    <a class="headlist_link" href="https://www.scanmarqed.com/partners-scanmarqed"></a>
1149  </div>
1150  
1151</div>
1152                      </div>
1153                      <div class="headmenu_col headmenu_col--2">
1154                        
1155                        <div class="headlist_row flexwrap">
1156  
1157  <div class="headlist_col flexwrap">
1158    
1159    <div class="head_icon">
1160      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(17).png" alt="header product icons  (17)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(17).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(17).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(17).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(17).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(17).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(17).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(17).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1161    </div>
1162    
1163    
1164    
1165    <div class="headlist_content">
1166      <div class="headlist_tile">
1167        <a href="https://www.scanmarqed.com/careers">Careers</a>
1168      </div>
1169      <div class="headlist_text"><p>Join our team</p></div>
1170    </div>
1171    <a class="headlist_link" href="https://www.scanmarqed.com/careers"></a>
1172  </div>
1173  
1174
1175  
1176  <div class="headlist_col flexwrap">
1177    
1178    <div class="head_icon">
1179      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(18).png" alt="header product icons  (18)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(18).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(18).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(18).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(18).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(18).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(18).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(18).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1180    </div>
1181    
1182    
1183    
1184    <div class="headlist_content">
1185      <div class="headlist_tile">
1186        <a href="https://www.scanmarqed.com/contact">Contact us</a>
1187      </div>
1188      <div class="headlist_text"><p>We're here for you</p></div>
1189    </div>
1190    <a class="headlist_link" href="https://www.scanmarqed.com/contact"></a>
1191  </div>
1192  
1193</div>
1194                      </div>
1195                    </div>
1196                  
1197                </div>
1198
1199              </div>
1200              
1201            </li>
1202            
1203            <li class="hs-menu-item hs-item-has-children">
1204              
1205              
1206              <a href="">Insights</a>
1207
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1213              
1214              
1215              
1216
1217              <div class="headsub_menu flexwrap hs-menu-children-wrapper " style="width:1500px;min-width:1500px;max-width:1500px;">
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1220                <div class="headmenu_lf">
1221                  
1222                  <div class="head_lfimg" style="background-image:url(https://www.scanmarqed.com/hubfs/2e1794%20%2816%29.png);"></div>
1223                  <div class="head_lftext"><p><span>News, trends, events, and more</span></p></div>
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1231                  
1232                    <div class="headmenu_cols-wrap headmenu_cols-wrap--two flexwrap">
1233                      <div class="headmenu_col headmenu_col--1">
1234                        
1235                        <div class="headlist_row flexwrap">
1236  
1237  <div class="headlist_col flexwrap">
1238    
1239    <div class="head_icon">
1240      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(20).png" alt="header product icons  (2
12400)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(20).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(20).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(20).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(20).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(20).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(20).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(20).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1241    </div>
1242    
1243    
1244    
1245    <div class="headlist_content">
1246      <div class="headlist_tile">
1247        <a href="https://www.scanmarqed.com/blog">Blog</a>
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1249      <div class="headlist_text"><div>
1250<div>
1251<div data-widget-type="cell" data-x="0" data-w="12">
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1255<div>
1256<p>News, trends, events and more</p>
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1259</div>
1260</div>
1261</div>
1262</div>
1263</div></div>
1264    </div>
1265    <a class="headlist_link" href="https://www.scanmarqed.com/blog"></a>
1266  </div>
1267  
1268
1269  
1270  <div class="headlist_col flexwrap">
1271    
1272    <div class="head_icon">
1273      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(21).png" alt="header product icons  (21)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(21).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(21).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(21).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(21).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(21).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(21).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(21).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1274    </div>
1275    
1276    
1277    
1278    <div class="headlist_content">
1279      <div class="headlist_tile">
1280        <a href="https://www.scanmarqed.com/webinars">Webinars</a>
1281      </div>
1282      <div class="headlist_text"><p>Explore a variety of analytics webinars with tips &amp; tricks, best practices, and new ideas!</p></div>
1283    </div>
1284    <a class="headlist_link" href="https://www.scanmarqed.com/webinars"></a>
1285  </div>
1286  
1287
1288  
1289  <div class="headlist_col flexwrap">
1290    
1291    <div class="head_icon">
1292      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(24).png" alt="header product icons  (24)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(24).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(24).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(24).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(24).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(24).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(24).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(24).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1293    </div>
1294    
1295    
1296    
1297    <div class="headlist_content">
1298      <div class="headlist_tile">
1299        <a href="https://www.scanmarqed.com/podcasts">Podcasts</a>
1300      </div>
1301      <div class="headlist_text"><p>Let's talk marketing analytics</p></div>
1302    </div>
1303    <a class="headlist_link" href="https://www.scanmarqed.com/podcasts"></a>
1304  </div>
1305  
1306
1307  
1308  <div class="headlist_col flexwrap">
1309    
1310    <div class="head_icon">
1311      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(26).png" alt="header product icons  (26)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(26).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(26).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(26).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(26).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(26).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(26).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(26).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1312    </div>
1313    
1314    
1315    
1316    <div class="headlist_content">
1317      <div class="headlist_tile">
1318        <a href="https://www.scanmarqed.com/e-learning">Elearning</a>
1319      </div>
1320      <div class="headlist_text"><p><span data-teams="true">Get started on your learning journey - elearning</span></p></div>
1321    </div>
1322    <a class="headlist_link" href="https://www.scanmarqed.com/e-learning"></a>
1323  </div>
1324  
1325</div>
1326                      </div>
1327                      <div class="headmenu_col headmenu_col--2">
1328                        
1329                        <div class="headlist_row flexwrap">
1330  
1331  <div class="headlist_col flexwrap">
1332    
1333    <div class="head_icon">
1334      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(23).png" alt="header product icons  (23)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(23).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(23).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(23).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(23).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(23).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(23).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(23).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1335    </div>
1336    
1337    
1338    
1339    <div class="headlist_content">
1340      <div class="headlist_tile">
1341        <a href="https://www.scanmarqed.com/reports-scanmarqed">Industry reports</a>
1342      </div>
1343      <div class="headlist_text"><p>Explore the future of marketing measurement</p></div>
1344    </div>
1345    <a class="headlist_link" href="https://www.scanmarqed.com/reports-scanmarqed"></a>
1346  </div>
1347  
1348
1349  
1350  <div class="headlist_col flexwrap">
1351    
1352    <div class="head_icon">
1353      <img src="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(22).png" alt="header product icons  (22)" width="64" height="64" style="max-width:100%;height:auto;" srcset="https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=32&amp;height=32&amp;name=header%20product%20icons%20%20(22).png 32w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=64&amp;height=64&amp;name=header%20product%20icons%20%20(22).png 64w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=96&amp;height=96&amp;name=header%20product%20icons%20%20(22).png 96w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=128&amp;height=128&amp;name=header%20product%20icons%20%20(22).png 128w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=160&amp;height=160&amp;name=header%20product%20icons%20%20(22).png 160w, https://www.scanmarqed.com/hs-fs/hubfs/header%20product%20icons%20%20(22).png?width=192&amp;height=192&amp;name=header%20product%20icons%20%20(22).png 192w" sizes="(max-width: 64px) 100vw, 64px">
1354    </div>
1355    
1356    
1357    
1358    <div class="headlist_content">
1359      <div class="headlist_tile">
1360        <a href="https://www.scanmarqed.com/whitepapers">White papers</a>
1361      </div>
1362      <div class="headlist_text"><p>Explore our ever-expanding ecosystem of free white papers!</p></div>
1363    </div>
1364    <a class="headlist_link" href="https://www.scanmarqed.com/whitepapers"></a>
1365  </div>
1366  
1367
1368  
1369  <div class="headlist_col flexwrap">
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1667                <a href="https://www.scanmarqed.com/blog/making-mmm-safe-in-an-ai-driven-world.-a-buyers-checklist-for-the-ai-era">
1668                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(37)-1.png" alt="Making MMM Safe in an AI-Driven World: A Buyer's Checklist for the AI era" title="rec_post.name">
1669                </a>
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1673                  <div class="blog-filters post_cats">
1674                    
1675                    <span>Marketing Mix Modeling</span>
1676                    
1677                  </div>
1678                  <h3><a href="https://www.scanmarqed.com/blog/making-mmm-safe-in-an-ai-driven-world.-a-buyers-checklist-for-the-ai-era">Making MMM Safe in an AI-Driven World: A Buyer's Checklist for the AI era</a></h3>
1679                  
1680                  <p></p>
1681                  
1682                </div>
1683                <div class="blog-filters post_author_date">
1684                  <span><span>By Brian Cusick</span><span>Sep 15, 2026</span></span>
1685                  <!--<span>12 minute read</span>-->
1686                </div>
1687              </div>
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1691          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna Marketing_Mix_Modeling MMM_Labs ">
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1694                <a href="https://www.scanmarqed.com/blog/what-agentic-mmm-means-and-what-it-doesnt">
1695                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(36).png" alt="What " Agentic MMM" Means and What It Doesn't" title="rec_post.name">
1696                </a>
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1702                    <span>Marketing Mix Modeling</span>
1703                    
1704                    <span>MMM Labs</span>
1705                    
1706                  </div>
1707                  <h3><a href="https://www.scanmarqed.com/blog/what-agentic-mmm-means-and-what-it-doesnt">What "Agentic MMM" Means and What It Doesn't</a></h3>
1708                  
1709                  <p>Agentic MMM is a marketing mix modeling system that...</p>
1710                  
1711                </div>
1712                <div class="blog-filters post_author_date">
1713                  <span><span>By Gabriel Mohanna</span><span>Sep 2, 2026</span></span>
1714                  <!--<span>18 minute read</span>-->
1715                </div>
1716              </div>
1717            </div>
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1719          
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1723                <a href="https://www.scanmarqed.com/blog/mmm-labs-claude-connector">
1724                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(35)-1.png" alt="Agentic MMM: Run Marketing Mix Modeling From Claude" title="rec_post.name">
1725                </a>
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1729                  <div class="blog-filters post_cats">
1730                    
1731                    <span>Marketing Mix Modeling</span>
1732                    
1733                    <span>MMM Labs</span>
1734                    
1735                  </div>
1736                  <h3><a href="https://www.scanmarqed.com/blog/mmm-labs-claude-connector">Agentic MMM: Run Marketing Mix Modeling From Claude</a></h3>
1737                  
1738                  <p>MMM Labs Is Now Available Directly in Claude MMM Labs,...</p>
1739                  
1740                </div>
1741                <div class="blog-filters post_author_date">
1742                  <span><span>By Gabriel Mohanna</span><span>Aug 19, 2026</span></span>
1743                  <!--<span>14 minute read</span>-->
1744                </div>
1745              </div>
1746            </div>
1747          </div>
1748          
1749          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling ">
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1751              <div class="blog-filters post_img">
1752                <a href="https://www.scanmarqed.com/blog/ai-in-marketing-mix-modeling">
1753                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(34)-1.png" alt="How Is AI Changing Marketing Mix Modeling? What's Real Today vs. Roadmap" title="rec_post.name">
1754                </a>
1755              </div>
1756              <div class="blog-filters post_content">
1757                <div class="blog-filters post_content_inner">
1758                  <div class="blog-filters post_cats">
1759                    
1760                    <span>Marketing Mix Modeling</span>
1761                    
1762                  </div>
1763                  <h3><a href="https://www.scanmarqed.com/blog/ai-in-marketing-mix-modeling">How Is AI Changing Marketing Mix Modeling? What's Real Today vs. Roadmap</a></h3>
1764                  
1765                  <p>AI's role in Marketing Mix Modeling (MMM) is shifting...</p>
1766                  
1767                </div>
1768                <div class="blog-filters post_author_date">
1769                  <span><span>By Phil Spencer</span><span>Aug 4, 2026</span></span>
1770                  <!--<span>13 minute read</span>-->
1771                </div>
1772              </div>
1773            </div>
1774          </div>
1775          
1776          <div class="blog-filters flower main_cols" data-category="Tessa_Holzenbosch Revenue_Optimization ">
1777            <div class="blog-filters inner_cols">
1778              <div class="blog-filters post_img">
1779                <a href="https://www.scanmarqed.com/blog/your-data-made-it-into-the-warehouse.-thats-just-the-first-step">
1780                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(31)-1.png" alt="Your data made it into the warehouse. That's just the first step." title="rec_post.name">
1781                </a>
1782              </div>
1783              <div class="blog-filters post_content">
1784                <div class="blog-filters post_content_inner">
1785                  <div class="blog-filters post_cats">
1786                    
1787                    <span>Revenue Optimization</span>
1788                    
1789                  </div>
1790                  <h3><a href="https://www.scanmarqed.com/blog/your-data-made-it-into-the-warehouse.-thats-just-the-first-step">Your data made it into the warehouse. That's just the first step.</a></h3>
1791                  
1792                  <p>Getting data into one place is a solved problem for...</p>
1793                  
1794                </div>
1795                <div class="blog-filters post_author_date">
1796                  <span><span>By Tessa Holzenbosch</span><span>Jun 25, 2026</span></span>
1797                  <!--<span>6 minute read</span>-->
1798                </div>
1799              </div>
1800            </div>
1801          </div>
1802          
1803          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans Revenue_Optimization ">
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1805              <div class="blog-filters post_img">
1806                <a href="https://www.scanmarqed.com/blog/promotional-effectiveness-masterclass-part-1-why-the-market-shift-changes-everything-about-how-you-should-be-planning-promotions">
1807                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(30)-1.png" alt="Promotional Effectiveness Masterclass | Part 1: Why the Market Shift Changes Everything About How You Should Be Planning Promotions" title="rec_post.name">
1808                </a>
1809              </div>
1810              <div class="blog-filters post_content">
1811                <div class="blog-filters post_content_inner">
1812                  <div class="blog-filters post_cats">
1813                    
1814                    <span>Revenue Optimization</span>
1815                    
1816                  </div>
1817                  <h3><a href="https://www.scanmarqed.com/blog/promotional-effectiveness-masterclass-part-1-why-the-market-shift-changes-everything-about-how-you-should-be-planning-promotions">Promotional Effectiveness Masterclass | Part 1: Why the Market Shift Changes Everything About How You Should Be Planning Promotions</a></h3>
1818                  
1819                  <p>When did you last fundamentally rethink your...</p>
1820                  
1821                </div>
1822                <div class="blog-filters post_author_date">
1823                  <span><span>By Harm van der Schans</span><span>Jun 4, 2026</span></span>
1824                  <!--<span>8 minute read</span>-->
1825                </div>
1826              </div>
1827            </div>
1828          </div>
1829          
1830          <div class="blog-filters flower main_cols" data-category="Kenneth_Wailes Marketing_Mix_Modeling ">
1831            <div class="blog-filters inner_cols">
1832              <div class="blog-filters post_img">
1833                <a href="https://www.scanmarqed.com/blog/your-mmm-results-are-only-as-good-as-the-person-who-built-them">
1834                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(29)-2.png" alt="Your MMM results are only as good as the person who built them" title="rec_post.name">
1835                </a>
1836              </div>
1837              <div class="blog-filters post_content">
1838                <div class="blog-filters post_content_inner">
1839                  <div class="blog-filters post_cats">
1840                    
1841                    <span>Marketing Mix Modeling</span>
1842                    
1843                  </div>
1844                  <h3><a href="https://www.scanmarqed.com/blog/your-mmm-results-are-only-as-good-as-the-person-who-built-them">Your MMM results are only as good as the person who built them</a></h3>
1845                  
1846                  <p>The technical quality of a marketing mix model is only...</p>
1847                  
1848                </div>
1849                <div class="blog-filters post_author_date">
1850                  <span><span>By Kenneth Wailes</span><span>May 28, 2026</span></span>
1851                  <!--<span>6 minute read</span>-->
1852                </div>
1853              </div>
1854            </div>
1855          </div>
1856          
1857          <div class="blog-filters flower main_cols" data-category="Tessa_Holzenbosch Revenue_Optimization ">
1858            <div class="blog-filters inner_cols">
1859              <div class="blog-filters post_img">
1860                <a href="https://www.scanmarqed.com/blog/your-leadership-team-isnt-arguing-about-strategy.-theyre-arguing-about-numbers">
1861                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(24)-1.png" alt="Your leadership team&nbsp;isn't&nbsp;arguing about strategy.&nbsp;They're&nbsp;arguing about numbers." title="rec_post.name">
1862                </a>
1863              </div>
1864              <div class="blog-filters post_content">
1865                <div class="blog-filters post_content_inner">
1866                  <div class="blog-filters post_cats">
1867                    
1868                    <span>Revenue Optimization</span>
1869                    
1870                  </div>
1871                  <h3><a href="https://www.scanmarqed.com/blog/your-leadership-team-isnt-arguing-about-strategy.-theyre-arguing-about-numbers">Your leadership team&nbsp;isn't&nbsp;arguing about strategy.&nbsp;They're&nbsp;arguing about numbers.</a></h3>
1872                  
1873                  <p>The data exists. The problem is that three functions...</p>
1874                  
1875                </div>
1876                <div class="blog-filters post_author_date">
1877                  <span><span>By Tessa Holzenbosch</span><span>May 7, 2026</span></span>
1878                  <!--<span>7 minute read</span>-->
1879                </div>
1880              </div>
1881            </div>
1882          </div>
1883          
1884          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna Marketing_Mix_Modeling MMM_Labs ">
1885            <div class="blog-filters inner_cols">
1886              <div class="blog-filters post_img">
1887                <a href="https://www.scanmarqed.com/blog/the-cost-of-methodological-lock-in">
1888                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(22)-1.png" alt="The&nbsp;Cost of&nbsp;Methodological&nbsp;Lock-In" title="rec_post.name">
1889                </a>
1890              </div>
1891              <div class="blog-filters post_content">
1892                <div class="blog-filters post_content_inner">
1893                  <div class="blog-filters post_cats">
1894                    
1895                    <span>Marketing Mix Modeling</span>
1896                    
1897                    <span>MMM Labs</span>
1898                    
1899                  </div>
1900                  <h3><a href="https://www.scanmarqed.com/blog/the-cost-of-methodological-lock-in">The&nbsp;Cost of&nbsp;Methodological&nbsp;Lock-In</a></h3>
1901                  
1902                  <p>Most MMM practitioners don’t think of methodological...</p>
1903                  
1904                </div>
1905                <div class="blog-filters post_author_date">
1906                  <span><span>By Gabriel Mohanna</span><span>Apr 30, 2026</span></span>
1907                  <!--<span>5 minute read</span>-->
1908                </div>
1909              </div>
1910            </div>
1911          </div>
1912          
1913          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling MMM_Labs ">
1914            <div class="blog-filters inner_cols">
1915              <div class="blog-filters post_img">
1916                <a href="https://www.scanmarqed.com/blog/the-benefits-of-a-multi-engine-approach-to-mmm">
1917                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(19)-1.png" alt="The Benefits of a Multi-Engine Approach to MMM" title="rec_post.name">
1918                </a>
1919              </div>
1920              <div class="blog-filters post_content">
1921                <div class="blog-filters post_content_inner">
1922                  <div class="blog-filters post_cats">
1923                    
1924                    <span>Marketing Mix Modeling</span>
1925                    
1926                    <span>MMM Labs</span>
1927                    
1928                  </div>
1929                  <h3><a href="https://www.scanmarqed.com/blog/the-benefits-of-a-multi-engine-approach-to-mmm">The Benefits of a Multi-Engine Approach to MMM</a></h3>
1930                  
1931                  <p>What is Multi-Engine MMM?</p>
1932                  
1933                </div>
1934                <div class="blog-filters post_author_date">
1935                  <span><span>By Phil Spencer</span><span>Feb 26, 2026</span></span>
1936                  <!--<span>5 minute read</span>-->
1937                </div>
1938              </div>
1939            </div>
1940          </div>
1941          
1942          <div class="blog-filters flower main_cols" data-category="ScanmarQED News MMM_Labs ">
1943            <div class="blog-filters inner_cols">
1944              <div class="blog-filters post_img">
1945                <a href="https://www.scanmarqed.com/blog/scanmarqed-acquires-mmm-labs-to-advance-next-generation-multi-engine-mmm">
1946                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(17)-1.png" alt="ScanmarQED acquires MMM Labs to advance next‑generation, multi‑engine MMM" title="rec_post.name">
1947                </a>
1948              </div>
1949              <div class="blog-filters post_content">
1950                <div class="blog-filters post_content_inner">
1951                  <div class="blog-filters post_cats">
1952                    
1953                    <span>News</span>
1954                    
1955                    <span>MMM Labs</span>
1956                    
1957                  </div>
1958                  <h3><a href="https://www.scanmarqed.com/blog/scanmarqed-acquires-mmm-labs-to-advance-next-generation-multi-engine-mmm">ScanmarQED acquires MMM Labs to advance next‑generation, multi‑engine MMM</a></h3>
1959                  
1960                  <p>ScanmarQED today announced the acquisition of MMM Labs,...</p>
1961                  
1962                </div>
1963                <div class="blog-filters post_author_date">
1964                  <span><span>By ScanmarQED</span><span>Jan 20, 2026</span></span>
1965                  <!--<span>3 minute read</span>-->
1966                </div>
1967              </div>
1968            </div>
1969          </div>
1970          
1971          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna MMM_Labs ">
1972            <div class="blog-filters inner_cols">
1973              <div class="blog-filters post_img">
1974                <a href="https://www.scanmarqed.com/blog/10-things-marketers-need-to-know-about-mmm-for-better-roi">
1975                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(4)-1.png" alt="10 Things Marketers Need to Know About MMM for Better ROI" title="rec_post.name">
1976                </a>
1977              </div>
1978              <div class="blog-filters post_content">
1979                <div class="blog-filters post_content_inner">
1980                  <div class="blog-filters post_cats">
1981                    
1982                    <span>MMM Labs</span>
1983                    
1984                  </div>
1985                  <h3><a href="https://www.scanmarqed.com/blog/10-things-marketers-need-to-know-about-mmm-for-better-roi">10 Things Marketers Need to Know About MMM for Better ROI</a></h3>
1986                  
1987                  <p>In today's competitive and complex marketing landscape,...</p>
1988                  
1989                </div>
1990                <div class="blog-filters post_author_date">
1991                  <span><span>By Gabriel Mohanna</span><span>Jan 20, 2026</span></span>
1992                  <!--<span>6 minute read</span>-->
1993                </div>
1994              </div>
1995            </div>
1996          </div>
1997          
1998          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna MMM_Labs ">
1999            <div class="blog-filters inner_cols">
2000              <div class="blog-filters post_img">
2001                <a href="https://www.scanmarqed.com/blog/what-executives-need-to-know-about-mmm">
2002                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(5)-1.png" alt="What Executives Need to Know About MMM (Marketing Mix Modeling)" title="rec_post.name">
2003                </a>
2004              </div>
2005              <div class="blog-filters post_content">
2006                <div class="blog-filters post_content_inner">
2007                  <div class="blog-filters post_cats">
2008                    
2009                    <span>MMM Labs</span>
2010                    
2011                  </div>
2012                  <h3><a href="https://www.scanmarqed.com/blog/what-executives-need-to-know-about-mmm">What Executives Need to Know About MMM (Marketing Mix Modeling)</a></h3>
2013                  
2014                  <p></p>
2015                  
2016                </div>
2017                <div class="blog-filters post_author_date">
2018                  <span><span>By Gabriel Mohanna</span><span>Jan 20, 2026</span></span>
2019                  <!--<span>6 minute read</span>-->
2020                </div>
2021              </div>
2022            </div>
2023          </div>
2024          
2025          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna MMM_Labs ">
2026            <div class="blog-filters inner_cols">
2027              <div class="blog-filters post_img">
2028                <a href="https://www.scanmarqed.com/blog/what-agency-execs-need-to-know-about-mmm-marketing-mix-modeling">
2029                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(6)-1.png" alt="What Agency Execs Need to Know About MMM (Marketing Mix Modeling)" title="rec_post.name">
2030                </a>
2031              </div>
2032              <div class="blog-filters post_content">
2033                <div class="blog-filters post_content_inner">
2034                  <div class="blog-filters post_cats">
2035                    
2036                    <span>MMM Labs</span>
2037                    
2038                  </div>
2039                  <h3><a href="https://www.scanmarqed.com/blog/what-agency-execs-need-to-know-about-mmm-marketing-mix-modeling">What Agency Execs Need to Know About MMM (Marketing Mix Modeling)</a></h3>
2040                  
2041                  <p></p>
2042                  
2043                </div>
2044                <div class="blog-filters post_author_date">
2045                  <span><span>By Gabriel Mohanna</span><span>Jan 20, 2026</span></span>
2046                  <!--<span>6 minute read</span>-->
2047                </div>
2048              </div>
2049            </div>
2050          </div>
2051          
2052          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna MMM_Labs ">
2053            <div class="blog-filters inner_cols">
2054              <div class="blog-filters post_img">
2055                <a href="https://www.scanmarqed.com/blog/mmm-labs-new-in-mmm-capturing-delayed-advertising-effects">
2056                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(9)-1.png" alt="New in MMM: Capturing Delayed Advertising Effects" title="rec_post.name">
2057                </a>
2058              </div>
2059              <div class="blog-filters post_content">
2060                <div class="blog-filters post_content_inner">
2061                  <div class="blog-filters post_cats">
2062                    
2063                    <span>MMM Labs</span>
2064                    
2065                  </div>
2066                  <h3><a href="https://www.scanmarqed.com/blog/mmm-labs-new-in-mmm-capturing-delayed-advertising-effects">New in MMM: Capturing Delayed Advertising Effects</a></h3>
2067                  
2068                  <p>In advertising, customers rarely see an ad and...</p>
2069                  
2070                </div>
2071                <div class="blog-filters post_author_date">
2072                  <span><span>By Gabriel Mohanna</span><span>Jan 20, 2026</span></span>
2073                  <!--<span>5 minute read</span>-->
2074                </div>
2075              </div>
2076            </div>
2077          </div>
2078          
2079          <div class="blog-filters flower main_cols" data-category="Gabriel_Mohanna MMM_Labs ">
2080            <div class="blog-filters inner_cols">
2081              <div class="blog-filters post_img">
2082                <a href="https://www.scanmarqed.com/blog/how-to-use-mmm-without-historical-data-alternative-data-sources-and-techniques">
2083                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(13)-1.png" alt="How to Use MMM Without Historical Data: Alternative Data Sources and Techniques" title="rec_post.name">
2084                </a>
2085              </div>
2086              <div class="blog-filters post_content">
2087                <div class="blog-filters post_content_inner">
2088                  <div class="blog-filters post_cats">
2089                    
2090                    <span>MMM Labs</span>
2091                    
2092                  </div>
2093                  <h3><a href="https://www.scanmarqed.com/blog/how-to-use-mmm-without-historical-data-alternative-data-sources-and-techniques">How to Use MMM Without Historical Data: Alternative Data Sources and Techniques</a></h3>
2094                  
2095                  <p>Data – we all want it, some have A LOT of it… others...</p>
2096                  
2097                </div>
2098                <div class="blog-filters post_author_date">
2099                  <span><span>By Gabriel Mohanna</span><span>Jan 20, 2026</span></span>
2100                  <!--<span>6 minute read</span>-->
2101                </div>
2102              </div>
2103            </div>
2104          </div>
2105          
2106          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2107            <div class="blog-filters inner_cols">
2108              <div class="blog-filters post_img">
2109                <a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-5">
2110                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20(3)-1.png" alt="A Taxonomy of Biases in Marketing Mix Model Effect Estimation – Part 5" title="rec_post.name">
2111                </a>
2112              </div>
2113              <div class="blog-filters post_content">
2114                <div class="blog-filters post_content_inner">
2115                  <div class="blog-filters post_cats">
2116                    
2117                    <span>Marketing Mix Modeling</span>
2118                    
2119                  </div>
2120                  <h3><a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-5">A Taxonomy of Biases in Marketing Mix Model Effect Estimation – Part 5</a></h3>
2121                  
2122                  <p>One of the interesting things about Marketing Mix...</p>
2123                  
2124                </div>
2125                <div class="blog-filters post_author_date">
2126                  <span><span>By Ted Lorenzen</span><span>Dec 12, 2025</span></span>
2127                  <!--<span>13 minute read</span>-->
2128                </div>
2129              </div>
2130            </div>
2131          </div>
2132          
2133          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling Multi-touch_attribution ">
2134            <div class="blog-filters inner_cols">
2135              <div class="blog-filters post_img">
2136                <a href="https://www.scanmarqed.com/blog/aligning-mta-mmm-experiments-a-clearer-path-to-marketing-measurement">
2137                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website.png" alt="Aligning MTA, MMM &amp; Experiments: A Clearer Path to Marketing Measurement" title="rec_post.name">
2138                </a>
2139              </div>
2140              <div class="blog-filters post_content">
2141                <div class="blog-filters post_content_inner">
2142                  <div class="blog-filters post_cats">
2143                    
2144                    <span>Marketing Mix Modeling</span>
2145                    
2146                    <span>Multi-touch attribution</span>
2147                    
2148                  </div>
2149                  <h3><a href="https://www.scanmarqed.com/blog/aligning-mta-mmm-experiments-a-clearer-path-to-marketing-measurement">Aligning MTA, MMM &amp; Experiments: A Clearer Path to Marketing Measurement</a></h3>
2150                  
2151                  <p>If you’ve ever worked with MTA, MMM, or Experiments,...</p>
2152                  
2153                </div>
2154                <div class="blog-filters post_author_date">
2155                  <span><span>By Phil Spencer</span><span>Nov 20, 2025</span></span>
2156                  <!--<span>15 minute read</span>-->
2157                </div>
2158              </div>
2159            </div>
2160          </div>
2161          
2162          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling ">
2163            <div class="blog-filters inner_cols">
2164              <div class="blog-filters post_img">
2165                <a href="https://www.scanmarqed.com/blog/the-profit-curve-playbook-smarter-spending-through-mmm-part-1">
2166                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-10-22T142826.881.png" alt="The Profit Curve Playbook: Smarter Spending through MMM - Part 1" title="rec_post.name">
2167                </a>
2168              </div>
2169              <div class="blog-filters post_content">
2170                <div class="blog-filters post_content_inner">
2171                  <div class="blog-filters post_cats">
2172                    
2173                    <span>Marketing Mix Modeling</span>
2174                    
2175                  </div>
2176                  <h3><a href="https://www.scanmarqed.com/blog/the-profit-curve-playbook-smarter-spending-through-mmm-part-1">The Profit Curve Playbook: Smarter Spending through MMM - Part 1</a></h3>
2177                  
2178                  <p>Are you spending to the Curve or leaving Profit on the...</p>
2179                  
2180                </div>
2181                <div class="blog-filters post_author_date">
2182                  <span><span>By Phil Spencer</span><span>Oct 23, 2025</span></span>
2183                  <!--<span>11 minute read</span>-->
2184                </div>
2185              </div>
2186            </div>
2187          </div>
2188          
2189          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Revenue_Optimization ">
2190            <div class="blog-filters inner_cols">
2191              <div class="blog-filters post_img">
2192                <a href="https://www.scanmarqed.com/blog/what-is-fmcg-analysis-use-cases-benefits-strategic-impact">
2193                  <img width="100%" src="https://www.scanmarqed.com/hubfs/What%20is%20F
2193MCG%20analytics.png" alt="What is FMCG Analysis? Use Cases, Benefits &amp; Strategic Impact" title="rec_post.name">
2194                </a>
2195              </div>
2196              <div class="blog-filters post_content">
2197                <div class="blog-filters post_content_inner">
2198                  <div class="blog-filters post_cats">
2199                    
2200                    <span>Revenue Optimization</span>
2201                    
2202                  </div>
2203                  <h3><a href="https://www.scanmarqed.com/blog/what-is-fmcg-analysis-use-cases-benefits-strategic-impact">What is FMCG Analysis? Use Cases, Benefits &amp; Strategic Impact</a></h3>
2204                  
2205                  <p>FMCG analytics, or FMCG analysis, is the practice of...</p>
2206                  
2207                </div>
2208                <div class="blog-filters post_author_date">
2209                  <span><span>By Philippa Senior</span><span>Oct 16, 2025</span></span>
2210                  <!--<span>6 minute read</span>-->
2211                </div>
2212              </div>
2213            </div>
2214          </div>
2215          
2216          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2217            <div class="blog-filters inner_cols">
2218              <div class="blog-filters post_img">
2219                <a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-4">
2220                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-09-04T125329.370.png" alt="A taxonomy of biases in Marketing Mix Model effect estimation – Part 4" title="rec_post.name">
2221                </a>
2222              </div>
2223              <div class="blog-filters post_content">
2224                <div class="blog-filters post_content_inner">
2225                  <div class="blog-filters post_cats">
2226                    
2227                    <span>Marketing Mix Modeling</span>
2228                    
2229                  </div>
2230                  <h3><a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-4">A taxonomy of biases in Marketing Mix Model effect estimation – Part 4</a></h3>
2231                  
2232                  <p>For those of you perusing LinkedIn for interview prep...</p>
2233                  
2234                </div>
2235                <div class="blog-filters post_author_date">
2236                  <span><span>By Ted Lorenzen</span><span>Sep 4, 2025</span></span>
2237                  <!--<span>19 minute read</span>-->
2238                </div>
2239              </div>
2240            </div>
2241          </div>
2242          
2243          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling ">
2244            <div class="blog-filters inner_cols">
2245              <div class="blog-filters post_img">
2246                <a href="https://www.scanmarqed.com/blog/what-is-marketing-mix-modeling">
2247                  <img width="100%" src="https://www.scanmarqed.com/hubfs/What%20is%20marketing%20mix%20modeling.png" alt="What is Marketing Mix Modeling (MMM)? A Strategic Guide for Performance Marketers" title="rec_post.name">
2248                </a>
2249              </div>
2250              <div class="blog-filters post_content">
2251                <div class="blog-filters post_content_inner">
2252                  <div class="blog-filters post_cats">
2253                    
2254                    <span>Marketing Mix Modeling</span>
2255                    
2256                  </div>
2257                  <h3><a href="https://www.scanmarqed.com/blog/what-is-marketing-mix-modeling">What is Marketing Mix Modeling (MMM)? A Strategic Guide for Performance Marketers</a></h3>
2258                  
2259                  <p>Marketing Mix Modeling (MMM) is a statistical method...</p>
2260                  
2261                </div>
2262                <div class="blog-filters post_author_date">
2263                  <span><span>By Philippa Senior</span><span>Sep 3, 2025</span></span>
2264                  <!--<span>16 minute read</span>-->
2265                </div>
2266              </div>
2267            </div>
2268          </div>
2269          
2270          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans Revenue_Optimization ">
2271            <div class="blog-filters inner_cols">
2272              <div class="blog-filters post_img">
2273                <a href="https://www.scanmarqed.com/blog/from-price-wars-to-value-creation-how-inflation-is-reshaping-the-supermarket-sector">
2274                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T094852.011.png" alt="From Price Wars to Value Creation: How Inflation Is reshaping the Supermarket Sector" title="rec_post.name">
2275                </a>
2276              </div>
2277              <div class="blog-filters post_content">
2278                <div class="blog-filters post_content_inner">
2279                  <div class="blog-filters post_cats">
2280                    
2281                    <span>Revenue Optimization</span>
2282                    
2283                  </div>
2284                  <h3><a href="https://www.scanmarqed.com/blog/from-price-wars-to-value-creation-how-inflation-is-reshaping-the-supermarket-sector">From Price Wars to Value Creation: How Inflation Is reshaping the Supermarket Sector</a></h3>
2285                  
2286                  <p>2023 and 2024 marked record-breaking years for Dutch...</p>
2287                  
2288                </div>
2289                <div class="blog-filters post_author_date">
2290                  <span><span>By Harm van der Schans</span><span>Jul 10, 2025</span></span>
2291                  <!--<span>7 minute read</span>-->
2292                </div>
2293              </div>
2294            </div>
2295          </div>
2296          
2297          <div class="blog-filters flower main_cols" data-category="Roz_Bowman Marketing_Mix_Modeling News ">
2298            <div class="blog-filters inner_cols">
2299              <div class="blog-filters post_img">
2300                <a href="https://www.scanmarqed.com/blog/making-the-most-of-a-slope">
2301                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T100616.373.png" alt="Making the most of a slope" title="rec_post.name">
2302                </a>
2303              </div>
2304              <div class="blog-filters post_content">
2305                <div class="blog-filters post_content_inner">
2306                  <div class="blog-filters post_cats">
2307                    
2308                    <span>Marketing Mix Modeling</span>
2309                    
2310                    <span>News</span>
2311                    
2312                  </div>
2313                  <h3><a href="https://www.scanmarqed.com/blog/making-the-most-of-a-slope">Making the most of a slope</a></h3>
2314                  
2315                  <p>With the Tour de France and La Vuelta just around the...</p>
2316                  
2317                </div>
2318                <div class="blog-filters post_author_date">
2319                  <span><span>By Roz Bowman</span><span>Jul 3, 2025</span></span>
2320                  <!--<span>6 minute read</span>-->
2321                </div>
2322              </div>
2323            </div>
2324          </div>
2325          
2326          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling ">
2327            <div class="blog-filters inner_cols">
2328              <div class="blog-filters post_img">
2329                <a href="https://www.scanmarqed.com/blog/daily-vs.-weekly-data-in-mmm-more-isnt-always-more">
2330                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T102357.633.png" alt="Daily vs. Weekly Data in MMM: More Isn’t Always More" title="rec_post.name">
2331                </a>
2332              </div>
2333              <div class="blog-filters post_content">
2334                <div class="blog-filters post_content_inner">
2335                  <div class="blog-filters post_cats">
2336                    
2337                    <span>Marketing Mix Modeling</span>
2338                    
2339                  </div>
2340                  <h3><a href="https://www.scanmarqed.com/blog/daily-vs.-weekly-data-in-mmm-more-isnt-always-more">Daily vs. Weekly Data in MMM: More Isn’t Always More</a></h3>
2341                  
2342                  <p>Marketing Mix Modeling (MMM) has long been challenged...</p>
2343                  
2344                </div>
2345                <div class="blog-filters post_author_date">
2346                  <span><span>By Phil Spencer</span><span>Jun 18, 2025</span></span>
2347                  <!--<span>12 minute read</span>-->
2348                </div>
2349              </div>
2350            </div>
2351          </div>
2352          
2353          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2354            <div class="blog-filters inner_cols">
2355              <div class="blog-filters post_img">
2356                <a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-3">
2357                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T102456.350.png" alt="A taxonomy of biases in Marketing Mix Model effect estimation – Part 3" title="rec_post.name">
2358                </a>
2359              </div>
2360              <div class="blog-filters post_content">
2361                <div class="blog-filters post_content_inner">
2362                  <div class="blog-filters post_cats">
2363                    
2364                    <span>Marketing Mix Modeling</span>
2365                    
2366                  </div>
2367                  <h3><a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-3">A taxonomy of biases in Marketing Mix Model effect estimation – Part 3</a></h3>
2368                  
2369                  <p>“There is a lot of art in Marketing Mix Modeling” say...</p>
2370                  
2371                </div>
2372                <div class="blog-filters post_author_date">
2373                  <span><span>By Ted Lorenzen</span><span>May 15, 2025</span></span>
2374                  <!--<span>18 minute read</span>-->
2375                </div>
2376              </div>
2377            </div>
2378          </div>
2379          
2380          <div class="blog-filters flower main_cols" data-category="Philippa_Senior News ">
2381            <div class="blog-filters inner_cols">
2382              <div class="blog-filters post_img">
2383                <a href="https://www.scanmarqed.com/blog/news-flash-harm-van-der-schans-nominated-for-data-professional-agency-side-of-the-year-2025">
2384                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T102731.428.png" alt="News flash: Harm van der Schans Nominated for ‘Data Professional – Agency Side of the Year 2025’!" title="rec_post.name">
2385                </a>
2386              </div>
2387              <div class="blog-filters post_content">
2388                <div class="blog-filters post_content_inner">
2389                  <div class="blog-filters post_cats">
2390                    
2391                    <span>News</span>
2392                    
2393                  </div>
2394                  <h3><a href="https://www.scanmarqed.com/blog/news-flash-harm-van-der-schans-nominated-for-data-professional-agency-side-of-the-year-2025">News flash: Harm van der Schans Nominated for ‘Data Professional – Agency Side of the Year 2025’!</a></h3>
2395                  
2396                  <p>We’re thrilled to share that our very own Harm van der...</p>
2397                  
2398                </div>
2399                <div class="blog-filters post_author_date">
2400                  <span><span>By Philippa Senior</span><span>Apr 22, 2025</span></span>
2401                  <!--<span>3 minute read</span>-->
2402                </div>
2403              </div>
2404            </div>
2405          </div>
2406          
2407          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling ">
2408            <div class="blog-filters inner_cols">
2409              <div class="blog-filters post_img">
2410                <a href="https://www.scanmarqed.com/blog/response-googles-modern-measurement-playbook">
2411                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T102949.559.png" alt="Our thoughts on Google's Modern Measurement Playbook" title="rec_post.name">
2412                </a>
2413              </div>
2414              <div class="blog-filters post_content">
2415                <div class="blog-filters post_content_inner">
2416                  <div class="blog-filters post_cats">
2417                    
2418                    <span>Marketing Mix Modeling</span>
2419                    
2420                  </div>
2421                  <h3><a href="https://www.scanmarqed.com/blog/response-googles-modern-measurement-playbook">Our thoughts on Google's Modern Measurement Playbook</a></h3>
2422                  
2423                  <p>Google has recently released the latest version of...</p>
2424                  
2425                </div>
2426                <div class="blog-filters post_author_date">
2427                  <span><span>By Philippa Senior</span><span>Apr 22, 2025</span></span>
2428                  <!--<span>7 minute read</span>-->
2429                </div>
2430              </div>
2431            </div>
2432          </div>
2433          
2434          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2435            <div class="blog-filters inner_cols">
2436              <div class="blog-filters post_img">
2437                <a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-1">
2438                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103153.333.png" alt="A taxonomy of biases in Marketing Mix Model effect estimation – Part 1" title="rec_post.name">
2439                </a>
2440              </div>
2441              <div class="blog-filters post_content">
2442                <div class="blog-filters post_content_inner">
2443                  <div class="blog-filters post_cats">
2444                    
2445                    <span>Marketing Mix Modeling</span>
2446                    
2447                  </div>
2448                  <h3><a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-1">A taxonomy of biases in Marketing Mix Model effect estimation – Part 1</a></h3>
2449                  
2450                  <p>One of the ways I can tell who is an experienced...</p>
2451                  
2452                </div>
2453                <div class="blog-filters post_author_date">
2454                  <span><span>By Ted Lorenzen</span><span>Apr 16, 2025</span></span>
2455                  <!--<span>13 minute read</span>-->
2456                </div>
2457              </div>
2458            </div>
2459          </div>
2460          
2461          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Marketing_Mix_Modeling ">
2462            <div class="blog-filters inner_cols">
2463              <div class="blog-filters post_img">
2464                <a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-for-atypical-brands-can-it-work-for-you">
2465                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103337.658.png" alt="Marketing Mix Modeling for Atypical Brands: Can It Work for You?" title="rec_post.name">
2466                </a>
2467              </div>
2468              <div class="blog-filters post_content">
2469                <div class="blog-filters post_content_inner">
2470                  <div class="blog-filters post_cats">
2471                    
2472                    <span>Marketing Mix Modeling</span>
2473                    
2474                  </div>
2475                  <h3><a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-for-atypical-brands-can-it-work-for-you">Marketing Mix Modeling for Atypical Brands: Can It Work for You?</a></h3>
2476                  
2477                  <p>Marketing Mix Modeling (MMM) is a widely used technique...</p>
2478                  
2479                </div>
2480                <div class="blog-filters post_author_date">
2481                  <span><span>By Brian Cusick</span><span>Apr 3, 2025</span></span>
2482                  <!--<span>7 minute read</span>-->
2483                </div>
2484              </div>
2485            </div>
2486          </div>
2487          
2488          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2489            <div class="blog-filters inner_cols">
2490              <div class="blog-filters post_img">
2491                <a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-2">
2492                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103444.463.png" alt="A taxonomy of biases in Marketing Mix Model effect estimation – Part 2" title="rec_post.name">
2493                </a>
2494              </div>
2495              <div class="blog-filters post_content">
2496                <div class="blog-filters post_content_inner">
2497                  <div class="blog-filters post_cats">
2498                    
2499                    <span>Marketing Mix Modeling</span>
2500                    
2501                  </div>
2502                  <h3><a href="https://www.scanmarqed.com/blog/a-taxonomy-of-biases-in-marketing-mix-model-effect-estimation-part-2">A taxonomy of biases in Marketing Mix Model effect estimation – Part 2</a></h3>
2503                  
2504                  <p>A key strength of Marketing Mix Models as an approach...</p>
2505                  
2506                </div>
2507                <div class="blog-filters post_author_date">
2508                  <span><span>By Ted Lorenzen</span><span>Feb 13, 2025</span></span>
2509                  <!--<span>9 minute read</span>-->
2510                </div>
2511              </div>
2512            </div>
2513          </div>
2514          
2515          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling ">
2516            <div class="blog-filters inner_cols">
2517              <div class="blog-filters post_img">
2518                <a href="https://www.scanmarqed.com/blog/our-response-to-googles-mer
2518idian-launch">
2519                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103610.372.png" alt="Our response to Google's Meridian launch" title="rec_post.name">
2520                </a>
2521              </div>
2522              <div class="blog-filters post_content">
2523                <div class="blog-filters post_content_inner">
2524                  <div class="blog-filters post_cats">
2525                    
2526                    <span>Marketing Mix Modeling</span>
2527                    
2528                  </div>
2529                  <h3><a href="https://www.scanmarqed.com/blog/our-response-to-googles-meridian-launch">Our response to Google's Meridian launch</a></h3>
2530                  
2531                  <p>Google's announcement of Meridian, its new open-source...</p>
2532                  
2533                </div>
2534                <div class="blog-filters post_author_date">
2535                  <span><span>By Philippa Senior</span><span>Feb 6, 2025</span></span>
2536                  <!--<span>4 minute read</span>-->
2537                </div>
2538              </div>
2539            </div>
2540          </div>
2541          
2542          <div class="blog-filters flower main_cols" data-category="Marieke_de_Koning Marketing_Mix_Modeling ">
2543            <div class="blog-filters inner_cols">
2544              <div class="blog-filters post_img">
2545                <a href="https://www.scanmarqed.com/blog/can-you-truly-automate-marketing-mix-modeling">
2546                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103713.384.png" alt="Can you truly automate Marketing Mix Modeling?" title="rec_post.name">
2547                </a>
2548              </div>
2549              <div class="blog-filters post_content">
2550                <div class="blog-filters post_content_inner">
2551                  <div class="blog-filters post_cats">
2552                    
2553                    <span>Marketing Mix Modeling</span>
2554                    
2555                  </div>
2556                  <h3><a href="https://www.scanmarqed.com/blog/can-you-truly-automate-marketing-mix-modeling">Can you truly automate Marketing Mix Modeling?</a></h3>
2557                  
2558                  <p>Automation and AI are revolutionizing industries at a...</p>
2559                  
2560                </div>
2561                <div class="blog-filters post_author_date">
2562                  <span><span>By Marieke de Koning</span><span>Jan 31, 2025</span></span>
2563                  <!--<span>9 minute read</span>-->
2564                </div>
2565              </div>
2566            </div>
2567          </div>
2568          
2569          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling ">
2570            <div class="blog-filters inner_cols">
2571              <div class="blog-filters post_img">
2572                <a href="https://www.scanmarqed.com/blog/choosing-between-additive-and-multiplicative-models-in-marketing-mix-modeling">
2573                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103836.403.png" alt="Choosing between Additive and Multiplicative models in Marketing Mix Modeling" title="rec_post.name">
2574                </a>
2575              </div>
2576              <div class="blog-filters post_content">
2577                <div class="blog-filters post_content_inner">
2578                  <div class="blog-filters post_cats">
2579                    
2580                    <span>Marketing Mix Modeling</span>
2581                    
2582                  </div>
2583                  <h3><a href="https://www.scanmarqed.com/blog/choosing-between-additive-and-multiplicative-models-in-marketing-mix-modeling">Choosing between Additive and Multiplicative models in Marketing Mix Modeling</a></h3>
2584                  
2585                  <p>In the world of data-driven decision-making, selecting...</p>
2586                  
2587                </div>
2588                <div class="blog-filters post_author_date">
2589                  <span><span>By Phil Spencer</span><span>Jan 23, 2025</span></span>
2590                  <!--<span>4 minute read</span>-->
2591                </div>
2592              </div>
2593            </div>
2594          </div>
2595          
2596          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2597            <div class="blog-filters inner_cols">
2598              <div class="blog-filters post_img">
2599                <a href="https://www.scanmarqed.com/blog/is-your-mmm-broken">
2600                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T103948.328.png" alt="In response to " Your MMM is Broken", a viable estimation strategy" title="rec_post.name">
2601                </a>
2602              </div>
2603              <div class="blog-filters post_content">
2604                <div class="blog-filters post_content_inner">
2605                  <div class="blog-filters post_cats">
2606                    
2607                    <span>Marketing Mix Modeling</span>
2608                    
2609                  </div>
2610                  <h3><a href="https://www.scanmarqed.com/blog/is-your-mmm-broken">In response to "Your MMM is Broken", a viable estimation strategy</a></h3>
2611                  
2612                  <p>A few weeks back, this paper got some attention in the...</p>
2613                  
2614                </div>
2615                <div class="blog-filters post_author_date">
2616                  <span><span>By Ted Lorenzen</span><span>Oct 24, 2024</span></span>
2617                  <!--<span>7 minute read</span>-->
2618                </div>
2619              </div>
2620            </div>
2621          </div>
2622          
2623          <div class="blog-filters flower main_cols" data-category="Anezka_Augustinova Multi-touch_attribution ">
2624            <div class="blog-filters inner_cols">
2625              <div class="blog-filters post_img">
2626                <a href="https://www.scanmarqed.com/blog/understanding-clicks-vs.-impressions-key-marketing-touchpoints">
2627                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T104314.443.png" alt="Understanding Clicks vs. Impressions: key marketing touchpoints" title="rec_post.name">
2628                </a>
2629              </div>
2630              <div class="blog-filters post_content">
2631                <div class="blog-filters post_content_inner">
2632                  <div class="blog-filters post_cats">
2633                    
2634                    <span>Multi-touch attribution</span>
2635                    
2636                  </div>
2637                  <h3><a href="https://www.scanmarqed.com/blog/understanding-clicks-vs.-impressions-key-marketing-touchpoints">Understanding Clicks vs. Impressions: key marketing touchpoints</a></h3>
2638                  
2639                  <p>Crafting a successful marketing strategy goes beyond...</p>
2640                  
2641                </div>
2642                <div class="blog-filters post_author_date">
2643                  <span><span>By Anezka Augustinova</span><span>Oct 17, 2024</span></span>
2644                  <!--<span>8 minute read</span>-->
2645                </div>
2646              </div>
2647            </div>
2648          </div>
2649          
2650          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling ">
2651            <div class="blog-filters inner_cols">
2652              <div class="blog-filters post_img">
2653                <a href="https://www.scanmarqed.com/blog/how-to-use-marketing-mix-models-for-forecasting-and-optimization">
2654                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T104650.312.png" alt="How to use Marketing Mix Models for forecasting and optimization" title="rec_post.name">
2655                </a>
2656              </div>
2657              <div class="blog-filters post_content">
2658                <div class="blog-filters post_content_inner">
2659                  <div class="blog-filters post_cats">
2660                    
2661                    <span>Marketing Mix Modeling</span>
2662                    
2663                  </div>
2664                  <h3><a href="https://www.scanmarqed.com/blog/how-to-use-marketing-mix-models-for-forecasting-and-optimization">How to use Marketing Mix Models for forecasting and optimization</a></h3>
2665                  
2666                  <p>So, you’ve built a solid Marketing Mix Model (MMM) to...</p>
2667                  
2668                </div>
2669                <div class="blog-filters post_author_date">
2670                  <span><span>By Phil Spencer</span><span>Oct 3, 2024</span></span>
2671                  <!--<span>15 minute read</span>-->
2672                </div>
2673              </div>
2674            </div>
2675          </div>
2676          
2677          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Marketing_Mix_Modeling ">
2678            <div class="blog-filters inner_cols">
2679              <div class="blog-filters post_img">
2680                <a href="https://www.scanmarqed.com/blog/navigating-the-evolving-marketing-mix-modeling-landscape-balancing-automation-with-expertise">
2681                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T104751.326.png" alt="Navigating the evolving MMM landscape: balancing automation with expertise" title="rec_post.name">
2682                </a>
2683              </div>
2684              <div class="blog-filters post_content">
2685                <div class="blog-filters post_content_inner">
2686                  <div class="blog-filters post_cats">
2687                    
2688                    <span>Marketing Mix Modeling</span>
2689                    
2690                  </div>
2691                  <h3><a href="https://www.scanmarqed.com/blog/navigating-the-evolving-marketing-mix-modeling-landscape-balancing-automation-with-expertise">Navigating the evolving MMM landscape: balancing automation with expertise</a></h3>
2692                  
2693                  <p>The landscape of Marketing Mix Modeling (MMM) is...</p>
2694                  
2695                </div>
2696                <div class="blog-filters post_author_date">
2697                  <span><span>By Brian Cusick</span><span>Sep 19, 2024</span></span>
2698                  <!--<span>7 minute read</span>-->
2699                </div>
2700              </div>
2701            </div>
2702          </div>
2703          
2704          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans  ">
2705            <div class="blog-filters inner_cols">
2706              <div class="blog-filters post_img">
2707                <a href="https://www.scanmarqed.com/blog/are-you-getting-the-most-out-of-your-data">
2708                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T104843.314.png" alt="Are you getting the most out of your data?" title="rec_post.name">
2709                </a>
2710              </div>
2711              <div class="blog-filters post_content">
2712                <div class="blog-filters post_content_inner">
2713                  <div class="blog-filters post_cats">
2714                    
2715                  </div>
2716                  <h3><a href="https://www.scanmarqed.com/blog/are-you-getting-the-most-out-of-your-data">Are you getting the most out of your data?</a></h3>
2717                  
2718                  <p>In an era where data shapes marketing strategies,...</p>
2719                  
2720                </div>
2721                <div class="blog-filters post_author_date">
2722                  <span><span>By Harm van der Schans</span><span>Sep 12, 2024</span></span>
2723                  <!--<span>6 minute read</span>-->
2724                </div>
2725              </div>
2726            </div>
2727          </div>
2728          
2729          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Marketing_Mix_Modeling ">
2730            <div class="blog-filters inner_cols">
2731              <div class="blog-filters post_img">
2732                <a href="https://www.scanmarqed.com/blog/how-actionable-insights-increased-roi">
2733                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T104945.347.png" alt="How actionable insights increased ROI" title="rec_post.name">
2734                </a>
2735              </div>
2736              <div class="blog-filters post_content">
2737                <div class="blog-filters post_content_inner">
2738                  <div class="blog-filters post_cats">
2739                    
2740                    <span>Marketing Mix Modeling</span>
2741                    
2742                  </div>
2743                  <h3><a href="https://www.scanmarqed.com/blog/how-actionable-insights-increased-roi">How actionable insights increased ROI</a></h3>
2744                  
2745                  <p>Background Our client was an old brand with a new...</p>
2746                  
2747                </div>
2748                <div class="blog-filters post_author_date">
2749                  <span><span>By Brian Cusick</span><span>Jul 25, 2024</span></span>
2750                  <!--<span>3 minute read</span>-->
2751                </div>
2752              </div>
2753            </div>
2754          </div>
2755          
2756          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
2757            <div class="blog-filters inner_cols">
2758              <div class="blog-filters post_img">
2759                <a href="https://www.scanmarqed.com/blog/an-olympic-effort-achieving-gold-standard-marketing-effectiveness">
2760                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105045.347.png" alt="An Olympic effort – achieving gold standard marketing effectiveness" title="rec_post.name">
2761                </a>
2762              </div>
2763              <div class="blog-filters post_content">
2764                <div class="blog-filters post_content_inner">
2765                  <div class="blog-filters post_cats">
2766                    
2767                    <span>Marketing Mix Modeling</span>
2768                    
2769                  </div>
2770                  <h3><a href="https://www.scanmarqed.com/blog/an-olympic-effort-achieving-gold-standard-marketing-effectiveness">An Olympic effort – achieving gold standard marketing effectiveness</a></h3>
2771                  
2772                  <p>As the world eagerly anticipates the Paris Olympics...</p>
2773                  
2774                </div>
2775                <div class="blog-filters post_author_date">
2776                  <span><span>By ScanmarQED</span><span>Jul 17, 2024</span></span>
2777                  <!--<span>7 minute read</span>-->
2778                </div>
2779              </div>
2780            </div>
2781          </div>
2782          
2783          <div class="blog-filters flower main_cols" data-category="Milan_Knapp Multi-touch_attribution ">
2784            <div class="blog-filters inner_cols">
2785              <div class="blog-filters post_img">
2786                <a href="https://www.scanmarqed.com/blog/rethinking-multi-touch-attribution-in-a-privacy-first-world">
2787                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105141.894.png" alt="Rethinking Multi-touch Attribution in a privacy-first world" title="rec_post.name">
2788                </a>
2789              </div>
2790              <div class="blog-filters post_content">
2791                <div class="blog-filters post_content_inner">
2792                  <div class="blog-filters post_cats">
2793                    
2794                    <span>Multi-touch attribution</span>
2795                    
2796                  </div>
2797                  <h3><a href="https://www.scanmarqed.com/blog/rethinking-multi-touch-attribution-in-a-privacy-first-world">Rethinking Multi-touch Attribution in a privacy-first world</a></h3>
2798                  
2799                  <p>For years, digital marketing managers have depended on...</p>
2800                  
2801                </div>
2802                <div class="blog-filters post_author_date">
2803                  <span><span>By Milan Knapp</span><span>Jul 11, 2024</span></span>
2804                  <!--<span>9 minute read</span>-->
2805                </div>
2806              </div>
2807            </div>
2808          </div>
2809          
2810          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans Revenue_Optimization ">
2811            <div class="blog-filters inner_cols">
2812              <div class="blog-filters post_img">
2813                <a href="https://www.scanmarqed.com/blog/the-last-mile-attributing-your-brand-vs-market-impact">
2814                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105246.954.png" alt="Attributing your brand vs market impact" title="rec_post.name">
2815                </a>
2816              </div>
2817              <div class="blog-filters post_content">
2818                <div class="blog-filters post_content_inner">
2819                  <div class="blog-filters post_cats">
2820                    
2821                    <span>Revenue Optimization</span>
2822                    
2823                  </div>
2824                  <h3><a href="https://www.scanmarqed.com/blog/the-last-mile-attributing-your-brand-vs-market-impact">Attributing your brand vs market impact</a></h3>
2825                  
2826                  <p></p>
2827                  
2828                </div>
2829                <div class="blog-filters post_author_date">
2830                  <span><span>By Harm van der Schans</span><span>Jun 14, 2024</span></span>
2831                  <!--<span>9 minute read</span>-->
2832                </div>
2833              </div>
2834            </div>
2835          </div>
2836          
2837          <div class="blog-filters flower main_cols" data-category="Tina_Keightley Marketing_Mix_Modeling ">
2838            <div class="blog-filters inner_cols">
2839              <div class="blog-filters post_img">
2840                <a href="https://www.scanmarqed.com/blog/aggregated-response-curves-are-here">
2841                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105340.358-1.png" alt="Aggregated response curves are here!" title="rec_post.name">
2842                </a>
2843              </div>
2844              <div class="blog-filters post_content">
2845                <div class="blog-filters post_content_inner">
2846                  <div class="blog-filters post_cats">
2847                    
2848                    <span>Marketing Mix Modeling</span>
2849                    
2850                  </div>
2851                  <h3><a href="https://www.scanmarqed.com/blog/aggregated-response-curves-are-here">Aggregated response curves are here!</a></h3>
2852                  
2853                  <p>strataQED just got better with our latest release 2024.2</p>
2854                  
2855                </div>
2856                <div class="blog-filters post_author_date">
2857                  <span><span>By Tina Keightley</span><span>May 30, 2024</span></span>
2858                  <!--<span>3 minute read</span>-->
2859                </div>
2860              </div>
2861            </div>
2862          </div>
2863          
2864          <div class="blog-filters flower main_cols" data-category="Tina_Keightley Marketing_Mix_Modeling ">
2865            <div class="blog-filters inner_cols">
2866              <div class="blog-filters post_img">
2867                <a href="https://www.scanmarqed.com/blog/understanding-why-your-roi-might-change">
2868                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105532.415.png" alt="Understanding why your ROI might change" title="rec_post.name">
2869                </a>
2870              </div>
2871              <div class="blog-filters post_content">
2872                <div class="blog-filters post_content_inner">
2873                  <div class="blog-filters post_cats">
2874                    
2875                    <span>Marketing Mix Modeling</span>
2876                    
2877                  </div>
2878                  <h3><a href="https://www.scanmarqed.com/blog/understanding-why-your-roi-might-change">Understanding why your ROI might change</a></h3>
2879                  
2880                  <p>When updating a model one tends to compare the...</p>
2881                  
2882                </div>
2883                <div class="blog-filters post_author_date">
2884                  <span><span>By Tina Keightley</span><span>May 9, 2024</span></span>
2885                  <!--<span>6 minute read</span>-->
2886                </div>
2887              </div>
2888            </div>
2889          </div>
2890          
2891          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans Revenue_Optimization ">
2892            <div class="blog-filters inner_cols">
2893              <div class="blog-filters post_img">
2894                <a href="https://www.scanmarqed.com/blog/why-comparability-matters-and-choosing-the-best-kpi-to-use-for-revenue-optimization">
2895                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105625.281.png" alt="Why comparability matters and choosing the best KPI for Revenue Optimization" title="rec_post.name">
2896                </a>
2897              </div>
2898              <div class="blog-filters post_content">
2899                <div class="blog-filters post_content_inner">
2900                  <div class="blog-filters post_cats">
2901                    
2902                    <span>Revenue Optimization</span>
2903                    
2904                  </div>
2905                  <h3><a href="https://www.scanmarqed.com/blog/why-comparability-matters-and-choosing-the-best-kpi-to-use-for-revenue-optimization">Why comparability matters and choosing the best KPI for Revenue Optimization</a></h3>
2906                  
2907                  <p>Many brands struggle to compare opportunities and...</p>
2908                  
2909                </div>
2910                <div class="blog-filters post_author_date">
2911                  <span><span>By Harm van der Schans</span><span>Apr 18, 2024</span></span>
2912                  <!--<span>6 minute read</span>-->
2913                </div>
2914              </div>
2915            </div>
2916          </div>
2917          
2918          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
2919            <div class="blog-filters inner_cols">
2920              <div class="blog-filters post_img">
2921                <a href="https://www.scanmarqed.com/blog/our-data-security-upgrade">
2922                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105820.671-1.png" alt="Our Data Security Upgrade" title="rec_post.name">
2923                </a>
2924              </div>
2925              <div class="blog-filters post_content">
2926                <div class="blog-filters post_content_inner">
2927                  <div class="blog-filters post_cats">
2928                    
2929                    <span>News</span>
2930                    
2931                  </div>
2932                  <h3><a href="https://www.scanmarqed.com/blog/our-data-security-upgrade">Our Data Security Upgrade</a></h3>
2933                  
2934                  <p>We are proud to announce that ScanmarQED has attained...</p>
2935                  
2936                </div>
2937                <div class="blog-filters post_author_date">
2938                  <span><span>By ScanmarQED</span><span>Apr 18, 2024</span></span>
2939                  <!--<span>1 minute read</span>-->
2940                </div>
2941              </div>
2942            </div>
2943          </div>
2944          
2945          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
2946            <div class="blog-filters inner_cols">
2947              <div class="blog-filters post_img">
2948                <a href="https://www.scanmarqed.com/blog/response-curves-lost-in-paradise">
2949                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T105953.432.png" alt="Response Curves: Lost in Paradise" title="rec_post.name">
2950                </a>
2951              </div>
2952              <div class="blog-filters post_content">
2953                <div class="blog-filters post_content_inner">
2954                  <div class="blog-filters post_cats">
2955                    
2956                    <span>Marketing Mix Modeling</span>
2957                    
2958                  </div>
2959                  <h3><a href="https://www.scanmarqed.com/blog/response-curves-lost-in-paradise">Response Curves: Lost in Paradise</a></h3>
2960                  
2961                  <p>What are response curves and why you should care about...</p>
2962                  
2963                </div>
2964                <div class="blog-filters post_author_date">
2965                  <span><span>By Ted Lorenzen</span><span>Apr 4, 2024</span></span>
2966                  <!--<span>9 minute read</span>-->
2967                </div>
2968              </div>
2969            </div>
2970          </div>
2971          
2972          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling ">
2973            <div class="blog-filters inner_cols">
2974              <div class="blog-filters post_img">
2975                <a href="https://www.scanmarqed.com/blog/crystal-clear-the-importance-of-transparency-in-marketing-mix-modeling">
2976                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T110331.292.png" alt="Crystal clear? The importance of transparency in Marketing Mix Modeling" title="rec_post.name">
2977                </a>
2978              </div>
2979              <div class="blog-filters post_content">
2980                <div class="blog-filters post_content_inner">
2981                  <div class="blog-filters post_cats">
2982                    
2983                    <span>Marketing Mix Modeling</span>
2984                    
2985                  </div>
2986                  <h3><a href="https://www.scanmarqed.com/blog/crystal-clear-the-importance-of-transparency-in-marketing-mix-modeling">Crystal clear? The importance of transparency in Marketing Mix Modeling</a></h3>
2987                  
2988                  <p>I remember being told early in my career that marketing...</p>
2989                  
2990                </div>
2991                <div class="blog-filters post_author_date">
2992                  <span><span>By Phil Spencer</span><span>Mar 14, 2024</span></span>
2993                  <!--<span>6 minute read</span>-->
2994                </div>
2995              </div>
2996            </div>
2997          </div>
2998          
2999          <div class="blog-filters flower main_cols" data-category="Ted_Lorenzen Marketing_Mix_Modeling ">
3000            <div class="blog-filters inner_cols">
3001              <div class="blog-filters post_img">
3002                <a href="https://www.scanmarqed.com/blog/how-to-dramatically-speed-up-your-mmm">
3003                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T110429.349.png" alt="How to dramatically speed up your Marketing Mix Modeling" title="rec_post.name">
3004                </a>
3005              </div>
3006              <div class="blog-filters post_content">
3007                <div class="blog-filters post_content_inner">
3008                  <div class="blog-filters post_cats">
3009                    
3010                    <span>Marketing Mix Modeling</span>
3011                    
3012                  </div>
3013                  <h3><a href="https://www.scanmarqed.com/blog/how-to-dramatically-speed-up-your-mmm">How to dramatically speed up your Marketing Mix Modeling</a></h3>
3014                  
3015                  <p>I learned Marketing Mix Modeling - what MMM is, how to...</p>
3016                  
3017                </div>
3018                <div class="blog-filters post_author_date">
3019                  <span><span>By Ted Lorenzen</span><span>Mar 8, 2024</span></span>
3020                  <!--<span>7 minute read</span>-->
3021                </div>
3022              </div>
3023            </div>
3024          </div>
3025          
3026          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Multi-touch_attribution ">
3027            <div class="blog-filters inner_cols">
3028              <div class="blog-filters post_img">
3029                <a href="https://www.scanmarqed.com/blog/is-mta-dead">
3030                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T110757.305.png" alt="Is MTA dead?" title="rec_post.name">
3031                </a>
3032              </div>
3033              <div class="blog-filters post_content">
3034                <div class="blog-filters post_content_inner">
3035                  <div class="blog-filters post_cats">
3036                    
3037                    <span>Multi-touch attribution</span>
3038                    
3039                  </div>
3040                  <h3><a href="https://www.scanmarqed.com/blog/is-mta-dead">Is MTA dead?</a></h3>
3041                  
3042                  <p>The original promise of Multi-Touch Attribution (MTA)...</p>
3043                  
3044                </div>
3045                <div class="blog-filters post_author_date">
3046                  <span><span>By Philippa Senior</span><span>Feb 29, 2024</span></span>
3047                  <!--<span>8 minute read</span>-->
3048                </div>
3049              </div>
3050            </div>
3051          </div>
3052          
3053          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans Revenue_Optimization ">
3054            <div class="blog-filters inner_cols">
3055              <div class="blog-filters post_img">
3056                <a href="https://www.scanmarqed.com/blog/how-to-use-pricing-analyses-to-grow-your-business">
3057                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T111556.412.png" alt="How to use pricing analyses to grow your business" title="rec_post.name">
3058                </a>
3059              </div>
3060              <div class="blog-filters post_content">
3061                <div class="blog-filters post_content_inner">
3062                  <div class="blog-filters post_cats">
3063                    
3064                    <span>Revenue Optimization</span>
3065                    
3066                  </div>
3067                  <h3><a href="https://www.scanmarqed.com/blog/how-to-use-pricing-analyses-to-grow-your-business">How to use pricing analyses to grow your business</a></h3>
3068                  
3069                  <p>So far, we’ve talked about the theoretical background...</p>
3070                  
3071                </div>
3072                <div class="blog-filters post_author_date">
3073                  <span><span>By Harm van der Schans</span><span>Feb 8, 2024</span></span>
3074                  <!--<span>7 minute read</span>-->
3075                </div>
3076              </div>
3077            </div>
3078          </div>
3079          
3080          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling Multi-touch_attribution ">
3081            <div class="blog-filters inner_cols">
3082              <div class="blog-filters post_img">
3083                <a href="https://www.scanmarqed.com/blog/decoding-marketing-analytics-navigating-the-landscape-of-daily-mmm-vs.-mta">
3084                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T111653.020.png" alt="Is daily MMM a good substitute for MTA?" title="rec_post.name">
3085                </a>
3086              </div>
3087              <div class="blog-filters post_content">
3088                <div class="blog-filters post_content_inner">
3089                  <div class="blog-filters post_cats">
3090                    
3091                    <span>Marketing Mix Modeling</span>
3092                    
3093                    <span>Multi-touch attribution</span>
3094                    
3095                  </div>
3096                  <h3><a href="https://www.scanmarqed.com/blog/decoding-marketing-analytics-navigating-the-landscape-of-daily-mmm-vs.-mta">Is daily MMM a good substitute for MTA?</a></h3>
3097                  
3098                  <p>The increased focus on consumer privacy in recent years...</p>
3099                  
3100                </div>
3101                <div class="blog-filters post_author_date">
3102                  <span><span>By Phil Spencer</span><span>Jan 24, 2024</span></span>
3103                  <!--<span>8 minute read</span>-->
3104                </div>
3105              </div>
3106            </div>
3107          </div>
3108          
3109          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events Webinar ">
3110            <div class="blog-filters inner_cols">
3111              <div class="blog-filters post_img">
3112                <a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-multi-touch-attribution-or-both">
3113                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T111807.145.png" alt="Marketing Mix Modeling, Multi-Touch Attribution, or both?" title="rec_post.name">
3114                </a>
3115              </div>
3116              <div class="blog-filters post_content">
3117                <div class="blog-filters post_content_inner">
3118                  <div class="blog-filters post_cats">
3119                    
3120                    <span>Events</span>
3121                    
3122                    <span>Webinar</span>
3123                    
3124                  </div>
3125                  <h3><a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-multi-touch-attribution-or-both">Marketing Mix Modeling, Multi-Touch Attribution, or both?</a></h3>
3126                  
3127                  <p>Are you a marketer struggling with budget planning and...</p>
3128                  
3129                </div>
3130                <div class="blog-filters post_author_date">
3131                  <span><span>By ScanmarQED</span><span>Jan 22, 2024</span></span>
3132                  <!--<span>2 minute read</span>-->
3133                </div>
3134              </div>
3135            </div>
3136          </div>
3137          
3138          <div class="blog-filters flower main_cols" data-category="Roz_Bowman Marketing_Mix_Modeling Data_Analytics ">
3139            <div class="blog-filters inner_cols">
3140              <div class="blog-filters post_img">
3141                <a href="https://www.scanmarqed.com/blog/leave-no-trace">
3142                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T111907.970.png" alt="Leave No Trace - unless you're an advertiser" title="rec_post.name">
3143                </a>
3144              </div>
3145              <div class="blog-filters post_content">
3146                <div class="blog-filters post_content_inner">
3147                  <div class="blog-filters post_cats">
3148                    
3149                    <span>Marketing Mix Modeling</span>
3150                    
3151                    <span>Data Analytics</span>
3152                    
3153                  </div>
3154                  <h3><a href="https://www.scanmarqed.com/blog/leave-no-trace">Leave No Trace - unless you're an advertiser</a></h3>
3155                  
3156                  <p>As the New Year progresses at a scary pace, we can...</p>
3157                  
3158                </div>
3159                <div class="blog-filters post_author_date">
3160                  <span><span>By Roz Bowman</span><span>Jan 18, 2024</span></span>
3161                  <!--<span>13 minute read</span>-->
3162                </div>
3163              </div>
3164            </div>
3165          </div>
3166          
3167          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Multi-touch_attribution ">
3168            <div class="blog-filters inner_cols">
3169              <div class="blog-filters post_img">
3170                <a href="https://www.scanmarqed.com/blog/bart-de-pauw-of-groupm-and-marcel-van-der-kooi-of-scanmarqed-discuss-triangulation">
3171                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112026.312.png" alt="Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation" title="rec_post.name">
3172                </a>
3173              </div>
3174              <div class="blog-filters post_content">
3175                <div class="blog-filters post_content_inner">
3176                  <div class="blog-filters post_cats">
3177                    
3178                    <span>Marketing Mix Modeling</span>
3179                    
3180                    <span>Multi-touch attribution</span>
3181                    
3182                  </div>
3183                  <h3><a href="https://www.scanmarqed.com/blog/bart-de-pauw-of-groupm-and-marcel-van-der-kooi-of-scanmarqed-discuss-triangulation">Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation</a></h3>
3184                  
3185                  <p>In this interview, Chief Business Intelligence Officer...</p>
3186                  
3187                </div>
3188                <div class="blog-filters post_author_date">
3189                  <span><span>By ScanmarQED</span><span>Jan 3, 2024</span></span>
3190                  <!--<span>15 minute read</span>-->
3191                </div>
3192              </div>
3193            </div>
3194          </div>
3195          
3196          <div class="blog-filters flower main_cols" data-category="Roz_Bowman Marketing_Mix_Modeling News ">
3197            <div class="blog-filters inner_cols">
3198              <div class="blog-filters post_img">
3199                <a href="https://www.scanmarqed.com/blog/its-behind-you-blog">
3200                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112127.399.png" alt="" It's behind you!"" title="rec_post.name">
3201                </a>
3202              </div>
3203              <div class="blog-filters post_content">
3204                <div class="blog-filters post_content_inner">
3205                  <div class="blog-filters post_cats">
3206                    
3207                    <span>Marketing Mix Modeling</span>
3208                    
3209                    <span>News</span>
3210                    
3211                  </div>
3212                  <h3><a href="https://www.scanmarqed.com/blog/its-behind-you-blog">"It's behind you!"</a></h3>
3213                  
3214                  <p>What did the pantomime dame shout to the econometrician...</p>
3215                  
3216                </div>
3217                <div class="blog-filters post_author_date">
3218                  <span><span>By Roz Bowman</span><span>Dec 13, 2023</span></span>
3219                  <!--<span>8 minute read</span>-->
3220                </div>
3221              </div>
3222            </div>
3223          </div>
3224          
3225          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling ">
3226            <div class="blog-filters inner_cols">
3227              <div class="blog-filters post_img">
3228                <a href="https://www.scanmarqed.com/blog/minimizing-the-pain-of-data-collection">
3229                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112233.999.png" alt="Minimizing the pain of data collection" title="rec_post.name">
3230                </a>
3231              </div>
3232              <div class="blog-filters post_content">
3233                <div class="blog-filters post_content_inner">
3234                  <div class="blog-filters post_cats">
3235                    
3236                    <span>Marketing Mix Modeling</span>
3237                    
3238                  </div>
3239                  <h3><a href="https://www.scanmarqed.com/blog/minimizing-the-pain-of-data-collection">Minimizing the pain of data collection</a></h3>
3240                  
3241                  <p>Data collection is one of the most important...</p>
3242                  
3243                </div>
3244                <div class="blog-filters post_author_date">
3245                  <span><span>By Philippa Senior</span><span>Dec 6, 2023</span></span>
3246                  <!--<span>10 minute read</span>-->
3247                </div>
3248              </div>
3249            </div>
3250          </div>
3251          
3252          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans News Revenue_Optimization ">
3253            <div class="blog-filters inner_cols">
3254              <div class="blog-filters post_img">
3255                <a href="https://www.scanmarqed.com/blog/practical-implementation-and-best-in-class-dashboards">
3256                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112337.407.png" alt="Price Elasticities: practical implementation and best-in-class dashboards" title="rec_post.name">
3257                </a>
3258              </div>
3259              <div class="blog-filters post_content">
3260                <div class="blog-filters post_content_inner">
3261                  <div class="blog-filters post_cats">
3262                    
3263                    <span>News</span>
3264                    
3265                    <span>Revenue Optimization</span>
3266                    
3267                  </div>
3268                  <h3><a href="https://www.scanmarqed.com/blog/practical-implementation-and-best-in-class-dashboards">Price Elasticities: practical implementation and best-in-class dashboards</a></h3>
3269                  
3270                  <p>What you will need: ePOS Sell-out data is the main...</p>
3271                  
3272                </div>
3273                <div class="blog-filters post_author_date">
3274                  <span><span>By Harm van der Schans</span><span>Nov 16, 2023</span></span>
3275                  <!--<span>5 minute read</span>-->
3276                </div>
3277              </div>
3278            </div>
3279          </div>
3280          
3281          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Marketing_Mix_Modeling News ">
3282            <div class="blog-filters inner_cols">
3283              <div class="blog-filters post_img">
3284                <a href="https://www.scanmarqed.com/blog/making-media-measurement-actionable-blog">
3285                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112437.366.png" alt="Making media measurement actionable" title="rec_post.name">
3286                </a>
3287              </div>
3288              <div class="blog-filters post_content">
3289                <div class="blog-filters post_content_inner">
3290                  <div class="blog-filters post_cats">
3291                    
3292                    <span>Marketing Mix Modeling</span>
3293                    
3294                    <span>News</span>
3295                    
3296                  </div>
3297                  <h3><a href="https://www.scanmarqed.com/blog/making-media-measurement-actionable-blog">Making media measurement actionable</a></h3>
3298                  
3299                  <p>Will measurement give you everything you want?</p>
3300                  
3301                </div>
3302                <div class="blog-filters post_author_date">
3303                  <span><span>By Brian Cusick</span><span>Nov 2, 2023</span></span>
3304                  <!--<span>7 minute read</span>-->
3305                </div>
3306              </div>
3307            </div>
3308          </div>
3309          
3310          <div class="blog-filters flower main_cols" data-category="Roz_Bowman Marketing_Mix_Modeling News ">
3311            <div class="blog-filters inner_cols">
3312              <div class="blog-filters post_img">
3313                <a href="https://www.scanmarqed.com/blog/beyond-the-ghosts-unmasking-the-realities-of-ai-and-mmm">
3314                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112530.321.png" alt="Beyond the Ghosts: Unmasking the realities of AI and MMM" title="rec_post.name">
3315                </a>
3316              </div>
3317              <div class="blog-filters post_content">
3318                <div class="blog-filters post_content_inner">
3319                  <div class="blog-filters post_cats">
3320                    
3321                    <span>Marketing Mix Modeling</span>
3322                    
3323                    <span>News</span>
3324                    
3325                  </div>
3326                  <h3><a href="https://www.scanmarqed.com/blog/beyond-the-ghosts-unmasking-the-realities-of-ai-and-mmm">Beyond the Ghosts: Unmasking the realities of AI and MMM</a></h3>
3327                  
3328                  <p>In the current landscape, the buzz surrounding AI is...</p>
3329                  
3330                </div>
3331                <div class="blog-filters post_author_date">
3332                  <span><span>By Roz Bowman</span><span>Oct 25, 2023</span></span>
3333                  <!--<span>13 minute read</span>-->
3334                </div>
3335              </div>
3336            </div>
3337          </div>
3338          
3339          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling News ">
3340            <div class="blog-filters inner_cols">
3341              <div class="blog-filters post_img">
3342                <a href="https://www.scanmarqed.com/blog/open-source-mmm-vs-strataqed">
3343                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112715.329.png" alt="Open-source MMM vs strataQED" title="rec_post.name">
3344                </a>
3345              </div>
3346              <div class="blog-filters post_content">
3347                <div class="blog-filters post_content_inner">
3348                  <div class="blog-filters post_cats">
3349                    
3350                    <span>Marketing Mix Modeling</span>
3351                    
3352                    <span>News</span>
3353                    
3354                  </div>
3355                  <h3><a href="https://www.scanmarqed.com/blog/open-source-mmm-vs-strataqed">Open-source MMM vs strataQED</a></h3>
3356                  
3357                  <p>One of the most frequent questions we get asked today...</p>
3358                  
3359                </div>
3360                <div class="blog-filters post_author_date">
3361                  <span><span>By Phil Spencer</span><span>Oct 18, 2023</span></span>
3362                  <!--<span>5 minute read</span>-->
3363                </div>
3364              </div>
3365            </div>
3366          </div>
3367          
3368          <div class="blog-filters flower main_cols" data-category="Harm_van_der_Schans News Revenue_Optimization ">
3369            <div class="blog-filters inner_cols">
3370              <div class="blog-filters post_img">
3371                <a href="https://www.scanmarqed.com/blog/price-elasticities">
3372                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112817.332.png" alt="Price Elasticities: how to use them to steer pricing decisions" title="rec_post.name">
3373                </a>
3374              </div>
3375              <div class="blog-filters post_content">
3376                <div class="blog-filters post_content_inner">
3377                  <div class="blog-filters post_cats">
3378                    
3379                    <span>News</span>
3380                    
3381                    <span>Revenue Optimization</span>
3382                    
3383                  </div>
3384                  <h3><a href="https://www.scanmarqed.com/blog/price-elasticities">Price Elasticities: how to use them to steer pricing decisions</a></h3>
3385                  
3386                  <p>What is price elasticity? Basic demand and supply...</p>
3387                  
3388                </div>
3389                <div class="blog-filters post_author_date">
3390                  <span><span>By Harm van der Schans</span><span>Oct 3, 2023</span></span>
3391                  <!--<span>5 minute read</span>-->
3392                </div>
3393              </div>
3394            </div>
3395          </div>
3396          
3397          <div class="blog-filters flower main_cols" data-category="Phil_Spencer Marketing_Mix_Modeling News ">
3398            <div class="blog-filters inner_cols">
3399              <div class="blog-filters post_img">
3400                <a href="https://www.scanmarqed.com/blog/how-incremental-is-your-attribution">
3401                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112903.360.png" alt="How incremental is your attribution?" title="rec_post.name">
3402                </a>
3403              </div>
3404              <div class="blog-filters post_content">
3405                <div class="blog-filters post_content_inner">
3406                  <div class="blog-filters post_cats">
3407                    
3408                    <span>Marketing Mix Modeling</span>
3409                    
3410                    <span>News</span>
3411                    
3412                  </div>
3413                  <h3><a href="https://www.scanmarqed.com/blog/how-incremental-is-your-attribution">How incremental is your attribution?</a></h3>
3414                  
3415                  <p>Every marketer wants to understand cause and effect –...</p>
3416                  
3417                </div>
3418                <div class="blog-filters post_author_date">
3419                  <span><span>By Phil Spencer</span><span>Sep 12, 2023</span></span>
3420                  <!--<span>6 minute read</span>-->
3421                </div>
3422              </div>
3423            </div>
3424          </div>
3425          
3426          <div class="blog-filters flower main_cols" data-category="Tessa_Holzenbosch News Revenue_Optimization ">
3427            <div class="blog-filters inner_cols">
3428              <div class="blog-filters post_img">
3429                <a href="https://www.scanmarqed.com/blog/margin-under-pressure-smart-support">
3430                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T112954.369.png" alt="Margin under pressure: looking for smart software for support" title="rec_post.name">
3431                </a>
3432              </div>
3433              <div class="blog-filters post_content">
3434                <div class="blog-filters post_content_inner">
3435                  <div class="blog-filters post_cats">
3436                    
3437                    <span>News</span>
3438                    
3439                    <span>Revenue Optimization</span>
3440                    
3441                  </div>
3442                  <h3><a href="https://www.scanmarqed.com/blog/margin-under-pressure-smart-support">Margin under pressure: looking for smart software for support</a></h3>
3443                  
3444                  <p>With volumes under pressure and costs rising, how do...</p>
3445                  
3446                </div>
3447                <div class="blog-filters post_author_date">
3448                  <span><span>By Tessa Holzenbosch</span><span>Jan 4, 2023</span></span>
3449                  <!--<span>5 minute read</span>-->
3450                </div>
3451              </div>
3452            </div>
3453          </div>
3454          
3455          <div class="blog-filters flower main_cols" data-category="ScanmarQED  ">
3456            <div class="blog-filters inner_cols">
3457              <div class="blog-filters post_img">
3458                <a href="https://www.scanmarqed.com/blog/scanmarqed-roivenue">
3459                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113100.718.png" alt="ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform" title="rec_post.name">
3460                </a>
3461              </div>
3462              <div class="blog-filters post_content">
3463                <div class="blog-filters post_content_inner">
3464                  <div class="blog-filters post_cats">
3465                    
3466                  </div>
3467                  <h3><a href="https://www.scanmarqed.com/blog/scanmarqed-roivenue">ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform</a></h3>
3468                  
3469                  <p>ScanmarQED, a leading provider of marketing insights...</p>
3470                  
3471                </div>
3472                <div class="blog-filters post_author_date">
3473                  <span><span>By ScanmarQED</span><span>Nov 29, 2022</span></span>
3474                  <!--<span>3 minute read</span>-->
3475                </div>
3476              </div>
3477            </div>
3478          </div>
3479          
3480          <div class="blog-filters flower main_cols" data-category="Philippa_Senior News Data_Analytics ">
3481            <div class="blog-filters inner_cols">
3482              <div class="blog-filters post_img">
3483                <a href="https://www.scanmarqed.com/blog/marketingtracker-5.22">
3484                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113203.379.png" alt="Our Newest Update! MarketingTracker 5.22 is now available" title="rec_post.name">
3485                </a>
3486              </div>
3487              <div class="blog-filters post_content">
3488                <div class="blog-filters post_content_inner">
3489                  <div class="blog-filters post_cats">
3490                    
3491                    <span>News</span>
3492                    
3493                    <span>Data Analytics</span>
3494                    
3495                  </div>
3496                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker-5.22">Our Newest Update! MarketingTracker 5.22 is now available</a></h3>
3497                  
3498                  <p>Selected Plot line</p>
3499                  
3500                </div>
3501                <div class="blog-filters post_author_date">
3502                  <span><span>By Philippa Senior</span><span>Nov 11, 2022</span></span>
3503                  <!--<span>4 minute read</span>-->
3504                </div>
3505              </div>
3506            </div>
3507          </div>
3508          
3509          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
3510            <div class="blog-filters inner_cols">
3511              <div class="blog-filters post_img">
3512                <a href="https://www.scanmarqed.com/blog/optimizing-your-marketing-portfolio-checklist">
3513                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113254.384.png" alt="Optimize your marketing portfolio checklist" title="rec_post.name">
3514                </a>
3515              </div>
3516              <div class="blog-filters post_content">
3517                <div class="blog-filters post_content_inner">
3518                  <div class="blog-filters post_cats">
3519                    
3520                    <span>Marketing Mix Modeling</span>
3521                    
3522                  </div>
3523                  <h3><a href="https://www.scanmarqed.com/blog/optimizing-your-marketing-portfolio-checklist">Optimize your marketing portfolio checklist</a></h3>
3524                  
3525                  <p>One of the challenges that marketers face is how to...</p>
3526                  
3527                </div>
3528                <div class="blog-filters post_author_date">
3529                  <span><span>By ScanmarQED</span><span>Aug 19, 2022</span></span>
3530                  <!--<span>4 minute read</span>-->
3531                </div>
3532              </div>
3533            </div>
3534          </div>
3535          
3536          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Marketing_Mix_Modeling ">
3537            <div class="blog-filters inner_cols">
3538              <div class="blog-filters post_img">
3539                <a href="https://www.scanmarqed.com/blog/4-elemental-questions-to-ask-regarding-marketing-mix-modeling">
3540                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113351.375.png" alt="4 elemental questions to ask regarding Marketing Mix Modeling" title="rec_post.name">
3541                </a>
3542              </div>
3543              <div class="blog-filters post_content">
3544                <div class="blog-filters post_content_inner">
3545                  <div class="blog-filters post_cats">
3546                    
3547                    <span>Marketing Mix Modeling</span>
3548                    
3549                  </div>
3550                  <h3><a href="https://www.scanmarqed.com/blog/4-elemental-questions-to-ask-regarding-marketing-mix-modeling">4 elemental questions to ask regarding Marketing Mix Modeling</a></h3>
3551                  
3552                  <p>New choices for Marketing Mix Modeling implementation...</p>
3553                  
3554                </div>
3555                <div class="blog-filters post_author_date">
3556                  <span><span>By Brian Cusick</span><span>Jul 1, 2022</span></span>
3557                  <!--<span>5 minute read</span>-->
3558                </div>
3559              </div>
3560            </div>
3561          </div>
3562          
3563          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Marketing_Mix_Modeling ">
3564            <div class="blog-filters inner_cols">
3565              <div class="blog-filters post_img">
3566                <a href="https://www.scanmarqed.com/blog/two-truths-of-mmm">
3567                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113439.285.png" alt="The 2 Truths of MMM" title="rec_post.name">
3568                </a>
3569              </div>
3570              <div class="blog-filters post_content">
3571                <div class="blog-filters post_content_inner">
3572                  <div class="blog-filters post_cats">
3573                    
3574                    <span>Marketing Mix Modeling</span>
3575                    
3576                  </div>
3577                  <h3><a href="https://www.scanmarqed.com/blog/two-truths-of-mmm">The 2 Truths of MMM</a></h3>
3578                  
3579                  <p>2 Truths and a Lie 1) Marketing Mix Models are just as...</p>
3580                  
3581                </div>
3582                <div class="blog-filters post_author_date">
3583                  <span><span>By Brian Cusick</span><span>May 2, 2022</span></span>
3584                  <!--<span>2 minute read</span>-->
3585                </div>
3586              </div>
3587            </div>
3588          </div>
3589          
3590          <div class="blog-filters flower main_cols" data-category="Philippa_Senior News Data_Analytics ">
3591            <div class="blog-filters inner_cols">
3592              <div class="blog-filters post_img">
3593                <a href="https://www.scanmarqed.com/blog/marketingtracker-5.21">
3594                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113545.382.png" alt="Our Newest Update is Live! MarketingTracker 5.21" title="rec_post.name">
3595                </a>
3596              </div>
3597              <div class="blog-filters post_content">
3598                <div class="blog-filters post_content_inner">
3599                  <div class="blog-filters post_cats">
3600                    
3601                    <span>News</span>
3602                    
3603                    <span>Data Analytics</span>
3604                    
3605                  </div>
3606                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker-5.21">Our Newest Update is Live! MarketingTracker 5.21</a></h3>
3607                  
3608                  <p>Easier synchronization setup Your data speaks volumes,...</p>
3609                  
3610                </div>
3611                <div class="blog-filters post_author_date">
3612                  <span><span>By Philippa Senior</span><span>Apr 25, 2022</span></span>
3613                  <!--<span>5 minute read</span>-->
3614                </div>
3615              </div>
3616            </div>
3617          </div>
3618          
3619          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling News ">
3620            <div class="blog-filters inner_cols">
3621              <div class="blog-filters post_img">
3622                <a href="https://www.scanmarqed.com/blog/strataqeds-new-nested-forecasting-optimization-module">
3623                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113651.437.png" alt="Maximize your returns with strataQED's new Nested Forecasting module" title="rec_post.name">
3624                </a>
3625              </div>
3626              <div class="blog-filters post_content">
3627                <div class="blog-filters post_content_inner">
3628                  <div class="blog-filters post_cats">
3629                    
3630                    <span>Marketing Mix Modeling</span>
3631                    
3632                    <span>News</span>
3633                    
3634                  </div>
3635                  <h3><a href="https://www.scanmarqed.com/blog/strataqeds-new-nested-forecasting-optimization-module">Maximize your returns with strataQED's new Nested Forecasting module</a></h3>
3636                  
3637                  <p>Key features allow you to: View the direct and indirect...</p>
3638                  
3639                </div>
3640                <div class="blog-filters post_author_date">
3641                  <span><span>By Philippa Senior</span><span>Apr 19, 2022</span></span>
3642                  <!--<span>5 minute read</span>-->
3643                </div>
3644              </div>
3645            </div>
3646          </div>
3647          
3648          <div class="blog-filters flower main_cols" data-category="ScanmarQED Data_Analytics ">
3649            <div class="blog-filters inner_cols">
3650              <div class="blog-filters post_img">
3651                <a href="https://www.scanmarqed.com/blog/collaborative-insights">
3652                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113751.379.png" alt="Collaborative Insights" title="rec_post.name">
3653                </a>
3654              </div>
3655              <div class="blog-filters post_content">
3656                <div class="blog-filters post_content_inner">
3657                  <div class="blog-filters post_cats">
3658                    
3659                    <span>Data Analytics</span>
3660                    
3661                  </div>
3662                  <h3><a href="https://www.scanmarqed.com/blog/collaborative-insights">Collaborative Insights</a></h3>
3663                  
3664                  <p>Collaboration story time Let me tell you a short story...</p>
3665                  
3666                </div>
3667                <div class="blog-filters post_author_date">
3668                  <span><span>By ScanmarQED</span><span>Apr 13, 2022</span></span>
3669                  <!--<span>10 minute read</span>-->
3670                </div>
3671              </div>
3672            </div>
3673          </div>
3674          
3675          <div class="blog-filters flower main_cols" data-category="Tina_Keightley News Data_Analytics ">
3676            <div class="blog-filters inner_cols">
3677              <div class="blog-filters post_img">
3678                <a href="https://www.scanmarqed.com/blog/nested-modeling-benefits">
3679                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113842.395.png" alt="What are the benefits of Nested Modeling?" title="rec_post.name">
3680                </a>
3681              </div>
3682              <div class="blog-filters post_content">
3683                <div class="blog-filters post_content_inner">
3684                  <div class="blog-filters post_cats">
3685                    
3686                    <span>News</span>
3687                    
3688                    <span>Data Analytics</span>
3689                    
3690                  </div>
3691                  <h3><a href="https://www.scanmarqed.com/blog/nested-modeling-benefits">What are the benefits of Nested Modeling?</a></h3>
3692                  
3693                  <p>For those of you who aren’t familiar with nested...</p>
3694                  
3695                </div>
3696                <div class="blog-filters post_author_date">
3697                  <span><span>By Tina Keightley</span><span>Mar 23, 2022</span></span>
3698                  <!--<span>4 minute read</span>-->
3699                </div>
3700              </div>
3701            </div>
3702          </div>
3703          
3704          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling ">
3705            <div class="blog-filters inner_cols">
3706              <div class="blog-filters post_img">
3707                <a href="https://www.scanmarqed.com/blog/winning-agency-pitches-with-real-insights">
3708                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130148.294.png" alt="Winning Agency Pitches With Real Insights" title="rec_post.name">
3709                </a>
3710              </div>
3711              <div class="blog-filters post_content">
3712                <div class="blog-filters post_content_inner">
3713                  <div class="blog-filters post_cats">
3714                    
3715                    <span>Marketing Mix Modeling</span>
3716                    
3717                  </div>
3718                  <h3><a href="https://www.scanmarqed.com/blog/winning-agency-pitches-with-real-insights">Winning Agency Pitches With Real Insights</a></h3>
3719                  
3720                  <p>The New Business Pitch As a wide-eyed twenty-something,...</p>
3721                  
3722                </div>
3723                <div class="blog-filters post_author_date">
3724                  <span><span>By Philippa Senior</span><span>Nov 11, 2021</span></span>
3725                  <!--<span>2 minute read</span>-->
3726                </div>
3727              </div>
3728            </div>
3729          </div>
3730          
3731          <div class="blog-filters flower main_cols" data-category="ScanmarQED  ">
3732            <div class="blog-filters inner_cols">
3733              <div class="blog-filters post_img">
3734                <a href="https://www.scanmarqed.com/blog/scanmarqed-social-project-materialized">
3735                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T113930.344.png" alt="It takes a village to raise a child: ScanmarQED social project materialized" title="rec_post.name">
3736                </a>
3737              </div>
3738              <div class="blog-filters post_content">
3739                <div class="blog-filters post_content_inner">
3740                  <div class="blog-filters post_cats">
3741                    
3742                  </div>
3743                  <h3><a href="https://www.scanmarqed.com/blog/scanmarqed-social-project-materialized">It takes a village to raise a child: ScanmarQED social project materialized</a></h3>
3744                  
3745                  <p>Social responsibility is one of our pillars at...</p>
3746                  
3747                </div>
3748                <div class="blog-filters post_author_date">
3749                  <span><span>By ScanmarQED</span><span>Oct 22, 2021</span></span>
3750                  <!--<span>2 minute read</span>-->
3751                </div>
3752              </div>
3753            </div>
3754          </div>
3755          
3756          <div class="blog-filters flower main_cols" data-category="ScanmarQED MarketingTracker ">
3757            <div class="blog-filters inner_cols">
3758              <div class="blog-filters post_img">
3759                <a href="https://www.scanmarqed.com/blog/actionable-insights-with-marketingtracker">
3760                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114015.546.png" alt="MarketingTracker: Actionable Marketing Insights with no hassle" title="rec_post.name">
3761                </a>
3762              </div>
3763              <div class="blog-filters post_content">
3764                <div class="blog-filters post_content_inner">
3765                  <div class="blog-filters post_cats">
3766                    
3767                    <span>MarketingTracker</span>
3768                    
3769                  </div>
3770                  <h3><a href="https://www.scanmarqed.com/blog/actionable-insights-with-marketingtracker">MarketingTracker: Actionable Marketing Insights with no hassle</a></h3>
3771                  
3772                  <p>Over the years, we've been working hard to bring you...</p>
3773                  
3774                </div>
3775                <div class="blog-filters post_author_date">
3776                  <span><span>By ScanmarQED</span><span>Sep 29, 2021</span></span>
3777                  <!--<span>1 minute read</span>-->
3778                </div>
3779              </div>
3780            </div>
3781          </div>
3782          
3783          <div class="blog-filters flower main_cols" data-category="Tina_Keightley Big_data Marketing_Mix_Modeling Data_Analytics ">
3784            <div class="blog-filters inner_cols">
3785              <div class="blog-filters post_img">
3786                <a href="https://www.scanmarqed.com/blog/media-halo-effect">
3787                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114351.302.png" alt="Media Halo Effect" title="rec_post.name">
3788                </a>
3789              </div>
3790              <div class="blog-filters post_content">
3791                <div class="blog-filters post_content_inner">
3792                  <div class="blog-filters post_cats">
3793                    
3794                    <span>Big data</span>
3795                    
3796                    <span>Marketing Mix Modeling</span>
3797                    
3798                    <span>Data Analytics</span>
3799                    
3800                  </div>
3801                  <h3><a href="https://www.scanmarqed.com/blog/media-halo-effect">Media Halo Effect</a></h3>
3802                  
3803                  <p>What is the Media Halo Effect? When you advertise,...</p>
3804                  
3805                </div>
3806                <div class="blog-filters post_author_date">
3807                  <span><span>By Tina Keightley</span><span>Jul 27, 2021</span></span>
3808                  <!--<span>5 minute read</span>-->
3809                </div>
3810              </div>
3811            </div>
3812          </div>
3813          
3814          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Data_Analytics ">
3815            <div class="blog-filters inner_cols">
3816              <div class="blog-filters post_img">
3817                <a href="https://www.scanmarqed.com/blog/marketingtracker-5.20">
3818                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114457.367.png" alt="Our Newest Update is Live! MarketingTracker 5.20" title="rec_post.name">
3819                </a>
3820              </div>
3821              <div class="blog-filters post_content">
3822                <div class="blog-filters post_content_inner">
3823                  <div class="blog-filters post_cats">
3824                    
3825                    <span>News</span>
3826                    
3827                    <span>Data Analytics</span>
3828                    
3829                  </div>
3830                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker-5.20">Our Newest Update is Live! MarketingTracker 5.20</a></h3>
3831                  
3832                  <p>New Features for Business Users New Charts The last few...</p>
3833                  
3834                </div>
3835                <div class="blog-filters post_author_date">
3836                  <span><span>By ScanmarQED</span><span>Jul 22, 2021</span></span>
3837                  <!--<span>7 minute read</span>-->
3838                </div>
3839              </div>
3840            </div>
3841          </div>
3842          
3843          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling Events Webinar ">
3844            <div class="blog-filters inner_cols">
3845              <div class="blog-filters post_img">
3846                <a href="https://www.scanmarqed.com/blog/your-data-a-raw-bitcoin-to-mine-yourself">
3847                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114559.302.png" alt="Webinar: Your data, a raw bit
3847coin to mine yourself" title="rec_post.name">
3848                </a>
3849              </div>
3850              <div class="blog-filters post_content">
3851                <div class="blog-filters post_content_inner">
3852                  <div class="blog-filters post_cats">
3853                    
3854                    <span>Marketing Mix Modeling</span>
3855                    
3856                    <span>Events</span>
3857                    
3858                    <span>Webinar</span>
3859                    
3860                  </div>
3861                  <h3><a href="https://www.scanmarqed.com/blog/your-data-a-raw-bitcoin-to-mine-yourself">Webinar: Your data, a raw bitcoin to mine yourself</a></h3>
3862                  
3863                  <p>In a world where data is omnipresent, knowing how to...</p>
3864                  
3865                </div>
3866                <div class="blog-filters post_author_date">
3867                  <span><span>By Philippa Senior</span><span>Jul 14, 2021</span></span>
3868                  <!--<span>2 minute read</span>-->
3869                </div>
3870              </div>
3871            </div>
3872          </div>
3873          
3874          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling Webinar Partner ">
3875            <div class="blog-filters inner_cols">
3876              <div class="blog-filters post_img">
3877                <a href="https://www.scanmarqed.com/blog/5-good-reasons-to-internalize-your-marketing-modeling-projects">
3878                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114649.316.png" alt="5 reasons to internalize your Marketing Modeling projects" title="rec_post.name">
3879                </a>
3880              </div>
3881              <div class="blog-filters post_content">
3882                <div class="blog-filters post_content_inner">
3883                  <div class="blog-filters post_cats">
3884                    
3885                    <span>Marketing Mix Modeling</span>
3886                    
3887                    <span>Webinar</span>
3888                    
3889                    <span>Partner</span>
3890                    
3891                  </div>
3892                  <h3><a href="https://www.scanmarqed.com/blog/5-good-reasons-to-internalize-your-marketing-modeling-projects">5 reasons to internalize your Marketing Modeling projects</a></h3>
3893                  
3894                  <p>But like any effective tool, MMM needs the right...</p>
3895                  
3896                </div>
3897                <div class="blog-filters post_author_date">
3898                  <span><span>By Philippa Senior</span><span>Jul 9, 2021</span></span>
3899                  <!--<span>4 minute read</span>-->
3900                </div>
3901              </div>
3902            </div>
3903          </div>
3904          
3905          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Partner ">
3906            <div class="blog-filters inner_cols">
3907              <div class="blog-filters post_img">
3908                <a href="https://www.scanmarqed.com/blog/introducing-sayg">
3909                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114752.621.png" alt="Introducing SAYG, our marketing ROI partner" title="rec_post.name">
3910                </a>
3911              </div>
3912              <div class="blog-filters post_content">
3913                <div class="blog-filters post_content_inner">
3914                  <div class="blog-filters post_cats">
3915                    
3916                    <span>News</span>
3917                    
3918                    <span>Partner</span>
3919                    
3920                  </div>
3921                  <h3><a href="https://www.scanmarqed.com/blog/introducing-sayg">Introducing SAYG, our marketing ROI partner</a></h3>
3922                  
3923                  <p>Q: Please give us a little background on your...</p>
3924                  
3925                </div>
3926                <div class="blog-filters post_author_date">
3927                  <span><span>By ScanmarQED</span><span>Jun 8, 2021</span></span>
3928                  <!--<span>2 minute read</span>-->
3929                </div>
3930              </div>
3931            </div>
3932          </div>
3933          
3934          <div class="blog-filters flower main_cols" data-category="Brian_Cusick Events Webinar ">
3935            <div class="blog-filters inner_cols">
3936              <div class="blog-filters post_img">
3937                <a href="https://www.scanmarqed.com/blog/webinar-trends-in-marketing-measurement-new-ways-and-reasons-to-build-internal-capabilities">
3938                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114844.292.png" alt="Webinar: Trends in marketing measurement: New ways to build internal 
3938capabilities" title="rec_post.name">
3939                </a>
3940              </div>
3941              <div class="blog-filters post_content">
3942                <div class="blog-filters post_content_inner">
3943                  <div class="blog-filters post_cats">
3944                    
3945                    <span>Events</span>
3946                    
3947                    <span>Webinar</span>
3948                    
3949                  </div>
3950                  <h3><a href="https://www.scanmarqed.com/blog/webinar-trends-in-marketing-measurement-new-ways-and-reasons-to-build-internal-capabilities">Webinar: Trends in marketing measurement: New ways to build internal capabilities</a></h3>
3951                  
3952                  <p>Today, marketers need to be able to leverage a variety...</p>
3953                  
3954                </div>
3955                <div class="blog-filters post_author_date">
3956                  <span><span>By Brian Cusick</span><span>May 19, 2021</span></span>
3957                  <!--<span>3 minute read</span>-->
3958                </div>
3959              </div>
3960            </div>
3961          </div>
3962          
3963          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
3964            <div class="blog-filters inner_cols">
3965              <div class="blog-filters post_img">
3966                <a href="https://www.scanmarqed.com/blog/beginners-guide-to-marketing-mix-modeling">
3967                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T114929.279.png" alt="Beginner’s guide to Marketing Mix Modeling" title="rec_post.name">
3968                </a>
3969              </div>
3970              <div class="blog-filters post_content">
3971                <div class="blog-filters post_content_inner">
3972                  <div class="blog-filters post_cats">
3973                    
3974                    <span>Marketing Mix Modeling</span>
3975                    
3976                  </div>
3977                  <h3><a href="https://www.scanmarqed.com/blog/beginners-guide-to-marketing-mix-modeling">Beginner’s guide to Marketing Mix Modeling</a></h3>
3978                  
3979                  <p>Marketing Mix Modeling is the analysis of aggregate...</p>
3980                  
3981                </div>
3982                <div class="blog-filters post_author_date">
3983                  <span><span>By ScanmarQED</span><span>May 4, 2021</span></span>
3984                  <!--<span>42 minute read</span>-->
3985                </div>
3986              </div>
3987            </div>
3988          </div>
3989          
3990          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
3991            <div class="blog-filters inner_cols">
3992              <div class="blog-filters post_img">
3993                <a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-the-benefits-of-building-a-good-model">
3994                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115021.371.png" alt="Marketing Mix Modeling: The benefits of building a good model" title="rec_post.name">
3995                </a>
3996              </div>
3997              <div class="blog-filters post_content">
3998                <div class="blog-filters post_content_inner">
3999                  <div class="blog-filters post_cats">
4000                    
4001                    <span>Marketing Mix Modeling</span>
4002                    
4003                  </div>
4004                  <h3><a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-the-benefits-of-building-a-good-model">Marketing Mix Modeling: The benefits of building a good model</a></h3>
4005                  
4006                  <p>What are the benefits of a good Marketing Mix Model?...</p>
4007                  
4008                </div>
4009                <div class="blog-filters post_author_date">
4010                  <span><span>By ScanmarQED</span><span>Mar 26, 2021</span></span>
4011                  <!--<span>10 minute read</span>-->
4012                </div>
4013              </div>
4014            </div>
4015          </div>
4016          
4017          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Events Webinar ">
4018            <div class="blog-filters inner_cols">
4019              <div class="blog-filters post_img">
4020                <a href="https://www.scanmarqed.com/blog/webinar-nested-marketing-mix-modeling-for-financial-services">
4021                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115110.415.png" alt="Webinar: Nested Marketing Mix Modeling for Financial Services" title="rec_post.name">
4022                </a>
4023              </div>
4024              <div class="blog-filters post_content">
4025                <div class="blog-filters post_content_inner">
4026                  <div class="blog-filters post_cats">
4027                    
4028                    <span>Marketing Mix Modeling</span>
4029                    
4030                    <span>Events</span>
4031                    
4032                    <span>Webinar</span>
4033                    
4034                  </div>
4035                  <h3><a href="https://www.scanmarqed.com/blog/webinar-nested-marketing-mix-modeling-for-financial-services">Webinar: Nested Marketing Mix Modeling for Financial Services</a></h3>
4036                  
4037                  <p>Financial services companies are facing many challenges...</p>
4038                  
4039                </div>
4040                <div class="blog-filters post_author_date">
4041                  <span><span>By ScanmarQED</span><span>Mar 2, 2021</span></span>
4042                  <!--<span>2 minute read</span>-->
4043                </div>
4044              </div>
4045            </div>
4046          </div>
4047          
4048          <div class="blog-filters flower main_cols" data-category="ScanmarQED Data_Analytics ">
4049            <div class="blog-filters inner_cols">
4050              <div class="blog-filters post_img">
4051                <a href="https://www.scanmarqed.com/blog/a-research-agencys-journey-to-visualization-and-analytics-excellence">
4052                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115209.276.png" alt="A Research Agency's Journey to Visualization and Analytics Excellence" title="rec_post.name">
4053                </a>
4054              </div>
4055              <div class="blog-filters post_content">
4056                <div class="blog-filters post_content_inner">
4057                  <div class="blog-filters post_cats">
4058                    
4059                    <span>Data Analytics</span>
4060                    
4061                  </div>
4062                  <h3><a href="https://www.scanmarqed.com/blog/a-research-agencys-journey-to-visualization-and-analytics-excellence">A Research Agency's Journey to Visualization and Analytics Excellence</a></h3>
4063                  
4064                  <p>The Challenge A mid-sized research agency active in the...</p>
4065                  
4066                </div>
4067                <div class="blog-filters post_author_date">
4068                  <span><span>By ScanmarQED</span><span>Feb 23, 2021</span></span>
4069                  <!--<span>7 minute read</span>-->
4070                </div>
4071              </div>
4072            </div>
4073          </div>
4074          
4075          <div class="blog-filters flower main_cols" data-category="ScanmarQED Elearning Online_Course ">
4076            <div class="blog-filters inner_cols">
4077              <div class="blog-filters post_img">
4078                <a href="https://www.scanmarqed.com/blog/learn-how-to-design-dashboards-in-marketingtracker">
4079                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115317.281.png" alt="Learn how to design dashboards in MarketingTracker" title="rec_post.name">
4080                </a>
4081              </div>
4082              <div class="blog-filters post_content">
4083                <div class="blog-filters post_content_inner">
4084                  <div class="blog-filters post_cats">
4085                    
4086                    <span>Elearning</span>
4087                    
4088                    <span>Online Course</span>
4089                    
4090                  </div>
4091                  <h3><a href="https://www.scanmarqed.com/blog/learn-how-to-design-dashboards-in-marketingtracker">Learn how to design dashboards in MarketingTracker</a></h3>
4092                  
4093                  <p>A follow up to the "Introduction to MarketingTracker"...</p>
4094                  
4095                </div>
4096                <div class="blog-filters post_author_date">
4097                  <span><span>By ScanmarQED</span><span>Feb 11, 2021</span></span>
4098                  <!--<span>2 minute read</span>-->
4099                </div>
4100              </div>
4101            </div>
4102          </div>
4103          
4104          <div class="blog-filters flower main_cols" data-category="Tina_Keightley Marketing_Mix_Modeling News ">
4105            <div class="blog-filters inner_cols">
4106              <div class="blog-filters post_img">
4107                <a href="https://www.scanmarqed.com/blog/nested-modeling-technical-blog">
4108                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115408.361.png" alt="Nested Modeling Technical Blog" title="rec_post.name">
4109                </a>
4110              </div>
4111              <div class="blog-filters post_content">
4112                <div class="blog-filters post_content_inner">
4113                  <div class="blog-filters post_cats">
4114                    
4115                    <span>Marketing Mix Modeling</span>
4116                    
4117                    <span>News</span>
4118                    
4119                  </div>
4120                  <h3><a href="https://www.scanmarqed.com/blog/nested-modeling-technical-blog">Nested Modeling Technical Blog</a></h3>
4121                  
4122                  <p>What is Nested Modeling A nested model represents an...</p>
4123                  
4124                </div>
4125                <div class="blog-filters post_author_date">
4126                  <span><span>By Tina Keightley</span><span>Jan 25, 2021</span></span>
4127                  <!--<span>16 minute read</span>-->
4128                </div>
4129              </div>
4130            </div>
4131          </div>
4132          
4133          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling News ">
4134            <div class="blog-filters inner_cols">
4135              <div class="blog-filters post_img">
4136                <a href="https://www.scanmarqed.com/blog/nested-modeling-is-here">
4137                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115456.300.png" alt="Nested Modeling Is Here!" title="rec_post.name">
4138                </a>
4139              </div>
4140              <div class="blog-filters post_content">
4141                <div class="blog-filters post_content_inner">
4142                  <div class="blog-filters post_cats">
4143                    
4144                    <span>Marketing Mix Modeling</span>
4145                    
4146                    <span>News</span>
4147                    
4148                  </div>
4149                  <h3><a href="https://www.scanmarqed.com/blog/nested-modeling-is-here">Nested Modeling Is Here!</a></h3>
4150                  
4151                  <p>What is Nested Modeling A nested model represents an...</p>
4152                  
4153                </div>
4154                <div class="blog-filters post_author_date">
4155                  <span><span>By ScanmarQED</span><span>Jan 14, 2021</span></span>
4156                  <!--<span>9 minute read</span>-->
4157                </div>
4158              </div>
4159            </div>
4160          </div>
4161          
4162          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
4163            <div class="blog-filters inner_cols">
4164              <div class="blog-filters post_img">
4165                <a href="https://www.scanmarqed.com/blog/how-brand-health-metrics-can-help-you-improve-your-marketing-mix-modeling">
4166                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115553.302.png" alt="How Brand Health metrics can improve your Marketing Mix Modeling" title="rec_post.name">
4167                </a>
4168              </div>
4169              <div class="blog-filters post_content">
4170                <div class="blog-filters post_content_inner">
4171                  <div class="blog-filters post_cats">
4172                    
4173                    <span>Marketing Mix Modeling</span>
4174                    
4175                  </div>
4176                  <h3><a href="https://www.scanmarqed.com/blog/how-brand-health-metrics-can-help-you-improve-your-marketing-mix-modeling">How Brand Health metrics can improve your Marketing Mix Modeling</a></h3>
4177                  
4178                  <p>Adding Brand Health metrics to your Marketing Mix...</p>
4179                  
4180                </div>
4181                <div class="blog-filters post_author_date">
4182                  <span><span>By ScanmarQED</span><span>Jan 12, 2021</span></span>
4183                  <!--<span>22 minute read</span>-->
4184                </div>
4185              </div>
4186            </div>
4187          </div>
4188          
4189          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Data_Analytics ">
4190            <div class="blog-filters inner_cols">
4191              <div class="blog-filters post_img">
4192                <a href="https://www.scanmarqed.com/blog/marketingtracker-5.19-deep-dive">
4193                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115645.305.png" alt="MarketingTracker 5.19 Deep Dive" title="rec_post.name">
4194                </a>
4195              </div>
4196              <div class="blog-filters post_content">
4197                <div class="blog-filters post_content_inner">
4198                  <div class="blog-filters post_cats">
4199                    
4200                    <span>News</span>
4201                    
4202                    <span>Data Analytics</span>
4203                    
4204                  </div>
4205                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker-5.19-deep-dive">MarketingTracker 5.19 Deep Dive</a></h3>
4206                  
4207                  <p>Charting functionality High-Low Chart We added a new...</p>
4208                  
4209                </div>
4210                <div class="blog-filters post_author_date">
4211                  <span><span>By ScanmarQED</span><span>Dec 14, 2020</span></span>
4212                  <!--<span>7 minute read</span>-->
4213                </div>
4214              </div>
4215            </div>
4216          </div>
4217          
4218          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Data_Analytics ">
4219            <div class="blog-filters inner_cols">
4220              <div class="blog-filters post_img">
4221                <a href="https://www.scanmarqed.com/blog/marketingtracker-5.19-is-here">
4222                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115737.154.png" alt="MarketingTracker 5.19 is here!" title="rec_post.name">
4223                </a>
4224              </div>
4225              <div class="blog-filters post_content">
4226                <div class="blog-filters post_content_inner">
4227                  <div class="blog-filters post_cats">
4228                    
4229                    <span>News</span>
4230                    
4231                    <span>Data Analytics</span>
4232                    
4233                  </div>
4234                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker-5.19-is-here">MarketingTracker 5.19 is here!</a></h3>
4235                  
4236                  <p>New High-Low Chart There is no surprise when saying...</p>
4237                  
4238                </div>
4239                <div class="blog-filters post_author_date">
4240                  <span><span>By ScanmarQED</span><span>Dec 8, 2020</span></span>
4241                  <!--<span>3 minute read</span>-->
4242                </div>
4243              </div>
4244            </div>
4245          </div>
4246          
4247          <div class="blog-filters flower main_cols" data-category="ScanmarQED Data_Analytics Revenue_Optimization ">
4248            <div class="blog-filters inner_cols">
4249              <div class="blog-filters post_img">
4250                <a href="https://www.scanmarqed.com/blog/how-to-calculate-price-elasticities">
4251                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115822.345.png" alt="How to calculate price elasticities?" title="rec_post.name">
4252                </a>
4253              </div>
4254              <div class="blog-filters post_content">
4255                <div class="blog-filters post_content_inner">
4256                  <div class="blog-filters post_cats">
4257                    
4258                    <span>Data Analytics</span>
4259                    
4260                    <span>Revenue Optimization</span>
4261                    
4262                  </div>
4263                  <h3><a href="https://www.scanmarqed.com/blog/how-to-calculate-price-elasticities">How to calculate price elasticities?</a></h3>
4264                  
4265                  <p>What is price elasticity? Broadly speaking, an...</p>
4266                  
4267                </div>
4268                <div class="blog-filters post_author_date">
4269                  <span><span>By ScanmarQED</span><span>Dec 4, 2020</span></span>
4270                  <!--<span>15 minute read</span>-->
4271                </div>
4272              </div>
4273            </div>
4274          </div>
4275          
4276          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
4277            <div class="blog-filters inner_cols">
4278              <div class="blog-filters post_img">
4279                <a href="https://www.scanmarqed.com/blog/why-do-i-need-to-integrate-data-to-analyze-promotions">
4280                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T115910.328.png" alt="Why do I need to integrate data to analyze promotions?" title="rec_post.name">
4281                </a>
4282              </div>
4283              <div class="blog-filters post_content">
4284                <div class="blog-filters post_content_inner">
4285                  <div class="blog-filters post_cats">
4286                    
4287                    <span>Revenue Optimization</span>
4288                    
4289                  </div>
4290                  <h3><a href="https://www.scanmarqed.com/blog/why-do-i-need-to-integrate-data-to-analyze-promotions">Why do I need to integrate data to analyze promotions?</a></h3>
4291                  
4292                  <p>What do you need to know about your promotions? To...</p>
4293                  
4294                </div>
4295                <div class="blog-filters post_author_date">
4296                  <span><span>By ScanmarQED</span><span>Nov 30, 2020</span></span>
4297                  <!--<span>9 minute read</span>-->
4298                </div>
4299              </div>
4300            </div>
4301          </div>
4302          
4303          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Events Webinar ">
4304            <div class="blog-filters inner_cols">
4305              <div class="blog-filters post_img">
4306                <a href="https://www.scanmarqed.com/blog/webinar-explore-the-power-of-nested-modeling">
4307                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120001.350.png" alt="Webinar: Explore the Power of Nested Modeling" title="rec_post.name">
4308                </a>
4309              </div>
4310              <div class="blog-filters post_content">
4311                <div class="blog-filters post_content_inner">
4312                  <div class="blog-filters post_cats">
4313                    
4314                    <span>Marketing Mix Modeling</span>
4315                    
4316                    <span>Events</span>
4317                    
4318                    <span>Webinar</span>
4319                    
4320                  </div>
4321                  <h3><a href="https://www.scanmarqed.com/blog/webinar-explore-the-power-of-nested-modeling">Webinar: Explore the Power of Nested Modeling</a></h3>
4322                  
4323                  <p>The world of marketing is ever-changing. The way...</p>
4324                  
4325                </div>
4326                <div class="blog-filters post_author_date">
4327                  <span><span>By ScanmarQED</span><span>Nov 26, 2020</span></span>
4328                  <!--<span>1 minute read</span>-->
4329                </div>
4330              </div>
4331            </div>
4332          </div>
4333          
4334          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
4335            <div class="blog-filters inner_cols">
4336              <div class="blog-filters post_img">
4337                <a href="https://www.scanmarqed.com/blog/product-strategy-for-revenue-optimization-in-the-consumer-packaged-goods-industry">
4338                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120049.360.png" alt="Product Strategy for&nbsp;Revenue Optimization&nbsp;in the CPG Industry" title="rec_post.name">
4339                </a>
4340              </div>
4341              <div class="blog-filters post_content">
4342                <div class="blog-filters post_content_inner">
4343                  <div class="blog-filters post_cats">
4344                    
4345                    <span>Revenue Optimization</span>
4346                    
4347                  </div>
4348                  <h3><a href="https://www.scanmarqed.com/blog/product-strategy-for-revenue-optimization-in-the-consumer-packaged-goods-industry">Product Strategy for&nbsp;Revenue Optimization&nbsp;in the CPG Industry</a></h3>
4349                  
4350                  <p>In today’s blog, we will cover how price segments,...</p>
4351                  
4352                </div>
4353                <div class="blog-filters post_author_date">
4354                  <span><span>By ScanmarQED</span><span>Nov 19, 2020</span></span>
4355                  <!--<span>9 minute read</span>-->
4356                </div>
4357              </div>
4358            </div>
4359          </div>
4360          
4361          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
4362            <div class="blog-filters inner_cols">
4363              <div class="blog-filters post_img">
4364                <a href="https://www.scanmarqed.com/blog/the-fundamentals-of-pricing-strategy-in-revenue-optimization-part-2">
4365                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120144.342.png" alt="Pricing Strategy in&nbsp;Revenue Optimization&nbsp;– Part 2" title="rec_post.name">
4366                </a>
4367              </div>
4368              <div class="blog-filters post_content">
4369                <div class="blog-filters post_content_inner">
4370                  <div class="blog-filters post_cats">
4371                    
4372                    <span>Revenue Optimization</span>
4373                    
4374                  </div>
4375                  <h3><a href="https://www.scanmarqed.com/blog/the-fundamentals-of-pricing-strategy-in-revenue-optimization-part-2">Pricing Strategy in&nbsp;Revenue Optimization&nbsp;– Part 2</a></h3>
4376                  
4377                  <p>This blog is a two-part series on pricing in Revenue...</p>
4378                  
4379                </div>
4380                <div class="blog-filters post_author_date">
4381                  <span><span>By ScanmarQED</span><span>Oct 6, 2020</span></span>
4382                  <!--<span>7 minute read</span>-->
4383                </div>
4384              </div>
4385            </div>
4386          </div>
4387          
4388          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
4389            <div class="blog-filters inner_cols">
4390              <div class="blog-filters post_img">
4391                <a href="https://www.scanmarqed.com/blog/the-fundamentals-of-pricing-strategy-in-revenue-optimization-part-1">
4392                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120231.372.png" alt="Pricing Strategy in Revenue Optimization – Part 1" title="rec_post.name">
4393                </a>
4394              </div>
4395              <div class="blog-filters post_content">
4396                <div class="blog-filters post_content_inner">
4397                  <div class="blog-filters post_cats">
4398                    
4399                    <span>Revenue Optimization</span>
4400                    
4401                  </div>
4402                  <h3><a href="https://www.scanmarqed.com/blog/the-fundamentals-of-pricing-strategy-in-revenue-optimization-part-1">Pricing Strategy in Revenue Optimization – Part 1</a></h3>
4403                  
4404                  <p>This blog is a two-part Q&amp;A series on pricing in...</p>
4405                  
4406                </div>
4407                <div class="blog-filters post_author_date">
4408                  <span><span>By ScanmarQED</span><span>Sep 22, 2020</span></span>
4409                  <!--<span>12 minute read</span>-->
4410                </div>
4411              </div>
4412            </div>
4413          </div>
4414          
4415          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events Webinar Revenue_Optimization ">
4416            <div class="blog-filters inner_cols">
4417              <div class="blog-filters post_img">
4418                <a href="https://www.scanmarqed.com/blog/webinar-promotions-in-revenue-optimization">
4419                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120329.323.png" alt="Webinar: Promotions in Revenue Optimization" title="rec_post.name">
4420                </a>
4421              </div>
4422              <div class="blog-filters post_content">
4423                <div class="blog-filters post_content_inner">
4424                  <div class="blog-filters post_cats">
4425                    
4426                    <span>Events</span>
4427                    
4428                    <span>Webinar</span>
4429                    
4430                    <span>Revenue Optimization</span>
4431                    
4432                  </div>
4433                  <h3><a href="https://www.scanmarqed.com/blog/webinar-promotions-in-revenue-optimization">Webinar: Promotions in Revenue Optimization</a></h3>
4434                  
4435                  <p>Promo pressure means that nowadays you can always see...</p>
4436                  
4437                </div>
4438                <div class="blog-filters post_author_date">
4439                  <span><span>By ScanmarQED</span><span>Sep 3, 2020</span></span>
4440                  <!--<span>1 minute read</span>-->
4441                </div>
4442              </div>
4443            </div>
4444          </div>
4445          
4446          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events Webinar Revenue_Optimization ">
4447            <div class="blog-filters inner_cols">
4448              <div class="blog-filters post_img">
4449                <a href="https://www.scanmarqed.com/blog/webinar-pricing-optimization-for-revenue-optimization">
4450                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120424.335.png" alt="Webinar: Price Optimization for Revenue Optimization" title="rec_post.name">
4451                </a>
4452              </div>
4453              <div class="blog-filters post_content">
4454                <div class="blog-filters post_content_inner">
4455                  <div class="blog-filters post_cats">
4456                    
4457                    <span>Events</span>
4458                    
4459                    <span>Webinar</span>
4460                    
4461                    <span>Revenue Optimization</span>
4462                    
4463                  </div>
4464                  <h3><a href="https://www.scanmarqed.com/blog/webinar-pricing-optimization-for-revenue-optimization">Webinar: Price Optimization for Revenue Optimization</a></h3>
4465                  
4466                  <p>In a world driven by data, it's critical for you to...</p>
4467                  
4468                </div>
4469                <div class="blog-filters post_author_date">
4470                  <span><span>By ScanmarQED</span><span>Aug 19, 2020</span></span>
4471                  <!--<span>1 minute read</span>-->
4472                </div>
4473              </div>
4474            </div>
4475          </div>
4476          
4477          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling News ">
4478            <div class="blog-filters inner_cols">
4479              <div class="blog-filters post_img">
4480                <a href="https://www.scanmarqed.com/blog/strataqed-v2020-2-is-here">
4481                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120514.313.png" alt="strataQED v2020-2 is here!" title="rec_post.name">
4482                </a>
4483              </div>
4484              <div class="blog-filters post_content">
4485                <div class="blog-filters post_content_inner">
4486                  <div class="blog-filters post_cats">
4487                    
4488                    <span>Marketing Mix Modeling</span>
4489                    
4490                    <span>News</span>
4491                    
4492                  </div>
4493                  <h3><a href="https://www.scanmarqed.com/blog/strataqed-v2020-2-is-here">strataQED v2020-2 is here!</a></h3>
4494                  
4495                  <p>Model Definition can now sort, filter, and search First...</p>
4496                  
4497                </div>
4498                <div class="blog-filters post_author_date">
4499                  <span><span>By ScanmarQED</span><span>Aug 6, 2020</span></span>
4500                  <!--<span>3 minute read</span>-->
4501                </div>
4502              </div>
4503            </div>
4504          </div>
4505          
4506          <div class="blog-filters flower main_cols" data-category="Tina_Keightley Marketing_Mix_Modeling ">
4507            <div class="blog-filters inner_cols">
4508              <div class="blog-filters post_img">
4509                <a href="https://www.scanmarqed.com/blog/the-single-most-important-output-of-your-marketing-mix-model-the-response-curve">
4510                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120604.478.png" alt="The most important output of your Marketing Mix Model: response curves" title="rec_post.name">
4511                </a>
4512              </div>
4513              <div class="blog-filters post_content">
4514                <div class="blog-filters post_content_inner">
4515                  <div class="blog-filters post_cats">
4516                    
4517                    <span>Marketing Mix Modeling</span>
4518                    
4519                  </div>
4520                  <h3><a href="https://www.scanmarqed.com/blog/the-single-most-important-output-of-your-marketing-mix-model-the-response-curve">The most important output of your Marketing Mix Model: response curves</a></h3>
4521                  
4522                  <p>What are response curves? As an important output of...</p>
4523                  
4524                </div>
4525                <div class="blog-filters post_author_date">
4526                  <span><span>By Tina Keightley</span><span>Aug 4, 2020</span></span>
4527                  <!--<span>7 minute read</span>-->
4528                </div>
4529              </div>
4530            </div>
4531          </div>
4532          
4533          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
4534            <div class="blog-filters inner_cols">
4535              <div class="blog-filters post_img">
4536                <a href="https://www.scanmarqed.com/blog/our-newest-update-is-live-marketingtracker-5.18">
4537                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120653.400.png" alt="Our Update MarketingTracker 5.18 is live now!" title="rec_post.name">
4538                </a>
4539              </div>
4540              <div class="blog-filters post_content">
4541                <div class="blog-filters post_content_inner">
4542                  <div class="blog-filters post_cats">
4543                    
4544                    <span>News</span>
4545                    
4546                  </div>
4547                  <h3><a href="https://www.scanmarqed.com/blog/our-newest-update-is-live-marketingtracker-5.18">Our Update MarketingTracker 5.18 is live now!</a></h3>
4548                  
4549                  <p>Import your API Data With our Web API support function,...</p>
4550                  
4551                </div>
4552                <div class="blog-filters post_author_date">
4553                  <span><span>By ScanmarQED</span><span>Jul 9, 2020</span></span>
4554                  <!--<span>4 minute read</span>-->
4555                </div>
4556              </div>
4557            </div>
4558          </div>
4559          
4560          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events Webinar Revenue_Optimization ">
4561            <div class="blog-filters inner_cols">
4562              <div class="blog-filters post_img">
4563                <a href="https://www.scanmarqed.com/blog/webinar-introduction-to-revenue-optimization">
4564                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120742.452.png" alt="Webinar: Introduction to Revenue Optimization" title="rec_post.name">
4565                </a>
4566              </div>
4567              <div class="blog-filters post_content">
4568                <div class="blog-filters post_content_inner">
4569                  <div class="blog-filters post_cats">
4570                    
4571                    <span>Events</span>
4572                    
4573                    <span>Webinar</span>
4574                    
4575                    <span>Revenue Optimization</span>
4576                    
4577                  </div>
4578                  <h3><a href="https://www.scanmarqed.com/blog/webinar-introduction-to-revenue-optimization">Webinar: Introduction to Revenue Optimization</a></h3>
4579                  
4580                  <p>Revenue Optimization has been gaining popularity in...</p>
4581                  
4582                </div>
4583                <div class="blog-filters post_author_date">
4584                  <span><span>By ScanmarQED</span><span>Jul 2, 2020</span></span>
4585                  <!--<span>1 minute read</span>-->
4586                </div>
4587              </div>
4588            </div>
4589          </div>
4590          
4591          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
4592            <div class="blog-filters inner_cols">
4593              <div class="blog-filters post_img">
4594                <a href="https://www.scanmarqed.com/blog/how-automation-fuels-revenue-optimization">
4595                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120832.388.png" alt="How Automation Fuels Revenue Optimization" title="rec_post.name">
4596                </a>
4597              </div>
4598              <div class="blog-filters post_content">
4599                <div class="blog-filters post_content_inner">
4600                  <div class="blog-filters post_cats">
4601                    
4602                    <span>Revenue Optimization</span>
4603                    
4604                  </div>
4605                  <h3><a href="https://www.scanmarqed.com/blog/how-automation-fuels-revenue-optimization">How Automation Fuels Revenue Optimization</a></h3>
4606                  
4607                  <p>If you’ve read our “The Current State of Revenue...</p>
4608                  
4609                </div>
4610                <div class="blog-filters post_author_date">
4611                  <span><span>By ScanmarQED</span><span>Jul 1, 2020</span></span>
4612                  <!--<span>7 minute read</span>-->
4613                </div>
4614              </div>
4615            </div>
4616          </div>
4617          
4618          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Data_Analytics ">
4619            <div class="blog-filters inner_cols">
4620              <div class="blog-filters post_img">
4621                <a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-integrated-planning">
4622                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T120918.318.png" alt="Marketing Mix Modeling Integrated Planning" title="rec_post.name">
4623                </a>
4624              </div>
4625              <div class="blog-filters post_content">
4626                <div class="blog-filters post_content_inner">
4627                  <div class="blog-filters post_cats">
4628                    
4629                    <span>Marketing Mix Modeling</span>
4630                    
4631                    <span>Data Analytics</span>
4632                    
4633                  </div>
4634                  <h3><a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-integrated-planning">Marketing Mix Modeling Integrated Planning</a></h3>
4635                  
4636                  <p>How updating your Marketing Mix Modeling process...</p>
4637                  
4638                </div>
4639                <div class="blog-filters post_author_date">
4640                  <span><span>By ScanmarQED</span><span>May 27, 2020</span></span>
4641                  <!--<span>2 minute read</span>-->
4642                </div>
4643              </div>
4644            </div>
4645          </div>
4646          
4647          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Data_Analytics ">
4648            <div class="blog-filters inner_cols">
4649              <div class="blog-filters post_img">
4650                <a href="https://www.scanmarqed.com/blog/unfamiliar-data-in-an-unfamiliar-world-revisited">
4651                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121004.351.png" alt="Unfamiliar Data in an Unfamiliar World - Revisited" title="rec_post.name">
4652                </a>
4653              </div>
4654              <div class="blog-filters post_content">
4655                <div class="blog-filters post_content_inner">
4656                  <div class="blog-filters post_cats">
4657                    
4658                    <span>Marketing Mix Modeling</span>
4659                    
4660                    <span>Data Analytics</span>
4661                    
4662                  </div>
4663                  <h3><a href="https://www.scanmarqed.com/blog/unfamiliar-data-in-an-unfamiliar-world-revisited">Unfamiliar Data in an Unfamiliar World - Revisited</a></h3>
4664                  
4665                  <p>What was the idea of the original blog post? On 27th...</p>
4666                  
4667                </div>
4668                <div class="blog-filters post_author_date">
4669                  <span><span>By ScanmarQED</span><span>May 14, 2020</span></span>
4670                  <!--<span>2 minute read</span>-->
4671                </div>
4672              </div>
4673            </div>
4674          </div>
4675          
4676          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Events Webinar ">
4677            <div class="blog-filters inner_cols">
4678              <div class="blog-filters post_img">
4679                <a href="https://www.scanmarqed.com/blog/webinar-building-and-using-marketing-mix-models-in-the-covid-19-economy">
4680                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121052.447.png" alt="Building and Using Marketing Mix Models ​in the COVID-19 Economy​" title="rec_post.name">
4681                </a>
4682              </div>
4683              <div class="blog-filters post_content">
4684                <div class="blog-filters post_content_inner">
4685                  <div class="blog-filters post_cats">
4686                    
4687                    <span>Marketing Mix Modeling</span>
4688                    
4689                    <span>Events</span>
4690                    
4691                    <span>Webinar</span>
4692                    
4693                  </div>
4694                  <h3><a href="https://www.scanmarqed.com/blog/webinar-building-and-using-marketing-mix-models-in-the-covid-19-economy">Building and Using Marketing Mix Models ​in the COVID-19 Economy​</a></h3>
4695                  
4696                  <p></p>
4697                  
4698                </div>
4699                <div class="blog-filters post_author_date">
4700                  <span><span>By ScanmarQED</span><span>Apr 30, 2020</span></span>
4701                  <!--<span>1 minute read</span>-->
4702                </div>
4703              </div>
4704            </div>
4705          </div>
4706          
4707          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Events Webinar Online_Course ">
4708            <div class="blog-filters inner_cols">
4709              <div class="blog-filters post_img">
4710                <a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-beginner-course">
4711                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121142.353.png" alt="Marketing Mix Modeling (MMM) Beginner's Course" title="rec_post.name">
4712                </a>
4713              </div>
4714              <div class="blog-filters post_content">
4715                <div class="blog-filters post_content_inner">
4716                  <div class="blog-filters post_cats">
4717                    
4718                    <span>Marketing Mix Modeling</span>
4719                    
4720                    <span>Events</span>
4721                    
4722                    <span>Webinar</span>
4723                    
4724                    <span>Online Course</span>
4725                    
4726                  </div>
4727                  <h3><a href="https://www.scanmarqed.com/blog/marketing-mix-modeling-beginner-course">Marketing Mix Modeling (MMM) Beginner's Course</a></h3>
4728                  
4729                  <p></p>
4730                  
4731                </div>
4732                <div class="blog-filters post_author_date">
4733                  <span><span>By ScanmarQED</span><span>Apr 24, 2020</span></span>
4734                  <!--<span>1 minute read</span>-->
4735                </div>
4736              </div>
4737            </div>
4738          </div>
4739          
4740          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events Webinar ">
4741            <div class="blog-filters inner_cols">
4742              <div class="blog-filters post_img">
4743                <a href="https://www.scanmarqed.com/blog/webinar-improve-the-effectiveness-of-virtual-teams-with-collaborative-analytics">
4744                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121228.421.png" alt="Improve the effectiveness of virtual teams with collaborative analytics" title="rec_post.name">
4745                </a>
4746              </div>
4747              <div class="blog-filters post_content">
4748                <div class="blog-filters post_content_inner">
4749                  <div class="blog-filters post_cats">
4750                    
4751                    <span>Events</span>
4752                    
4753                    <span>Webinar</span>
4754                    
4755                  </div>
4756                  <h3><a href="https://www.scanmarqed.com/blog/webinar-improve-the-effectiveness-of-virtual-teams-with-collaborative-analytics">Improve the effectiveness of virtual teams with collaborative analytics</a></h3>
4757                  
4758                  <p></p>
4759                  
4760                </div>
4761                <div class="blog-filters post_author_date">
4762                  <span><span>By ScanmarQED</span><span>Apr 24, 2020</span></span>
4763                  <!--<span>1 minute read</span>-->
4764                </div>
4765              </div>
4766            </div>
4767          </div>
4768          
4769          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events Webinar ">
4770            <div class="blog-filters inner_cols">
4771              <div class="blog-filters post_img">
4772                <a href="https://www.scanmarqed.com/blog/webinar-portfolio-reallocation-for-the-post-corona-re-planning">
4773                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121314.567.png" alt="Webinar: Portfolio reallocation for the post Corona replanning" title="rec_post.name">
4774                </a>
4775              </div>
4776              <div class="blog-filters post_content">
4777                <div class="blog-filters post_content_inner">
4778                  <div class="blog-filters post_cats">
4779                    
4780                    <span>Events</span>
4781                    
4782                    <span>Webinar</span>
4783                    
4784                  </div>
4785                  <h3><a href="https://www.scanmarqed.com/blog/webinar-portfolio-reallocation-for-the-post-corona-re-planning">Webinar: Portfolio reallocation for the post Corona replanning</a></h3>
4786                  
4787                  <p></p>
4788                  
4789                </div>
4790                <div class="blog-filters post_author_date">
4791                  <span><span>By ScanmarQED</span><span>Apr 14, 2020</span></span>
4792                  <!--<span>1 minute read</span>-->
4793                </div>
4794              </div>
4795            </div>
4796          </div>
4797          
4798          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Data_Analytics ">
4799            <div class="blog-filters inner_cols">
4800              <div class="blog-filters post_img">
4801                <a href="https://www.scanmarqed.com/blog/introducing-strataqed-2020.1">
4802                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121400.310.png" alt="Introducing strataQED 2020.1" title="rec_post.name">
4803                </a>
4804              </div>
4805              <div class="blog-filters post_content">
4806                <div class="blog-filters post_content_inner">
4807                  <div class="blog-filters post_cats">
4808                    
4809                    <span>News</span>
4810                    
4811                    <span>Data Analytics</span>
4812                    
4813                  </div>
4814                  <h3><a href="https://www.scanmarqed.com/blog/introducing-strataqed-2020.1">Introducing strataQED 2020.1</a></h3>
4815                  
4816                  <p>We’re delighted to introduce you to a major new release...</p>
4817                  
4818                </div>
4819                <div class="blog-filters post_author_date">
4820                  <span><span>By ScanmarQED</span><span>Apr 3, 2020</span></span>
4821                  <!--<span>4 minute read</span>-->
4822                </div>
4823              </div>
4824            </div>
4825          </div>
4826          
4827          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Data_Analytics ">
4828            <div class="blog-filters inner_cols">
4829              <div class="blog-filters post_img">
4830                <a href="https://www.scanmarqed.com/blog/check-out-the-latest-release-of-marketingtracker-5.17">
4831                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121445.446.png" alt="Improve your collaboration with MarketingTracker 5.17" title="rec_post.name">
4832                </a>
4833              </div>
4834              <div class="blog-filters post_content">
4835                <div class="blog-filters post_content_inner">
4836                  <div class="blog-filters post_cats">
4837                    
4838                    <span>News</span>
4839                    
4840                    <span>Data Analytics</span>
4841                    
4842                  </div>
4843                  <h3><a href="https://www.scanmarqed.com/blog/check-out-the-latest-release-of-marketingtracker-5.17">Improve your collaboration with MarketingTracker 5.17</a></h3>
4844                  
4845                  <p>In this new version, we’ve added several features to...</p>
4846                  
4847                </div>
4848                <div class="blog-filters post_author_date">
4849                  <span><span>By ScanmarQED</span><span>Mar 31, 2020</span></span>
4850                  <!--<span>5 minute read</span>-->
4851                </div>
4852              </div>
4853            </div>
4854          </div>
4855          
4856          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling Data_Analytics ">
4857            <div class="blog-filters inner_cols">
4858              <div class="blog-filters post_img">
4859                <a href="https://www.scanmarqed.com/blog/unfamiliar-data-in-an-unfamiliar-world">
4860                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121537.304.png" alt="Unfamiliar Data in an Unfamiliar World" title="rec_post.name">
4861                </a>
4862              </div>
4863              <div class="blog-filters post_content">
4864                <div class="blog-filters post_content_inner">
4865                  <div class="blog-filters post_cats">
4866                    
4867                    <span>Marketing Mix Modeling</span>
4868                    
4869                    <span>Data Analytics</span>
4870                    
4871                  </div>
4872                  <h3><a href="https://www.scanmarqed.com/blog/unfamiliar-data-in-an-unfamiliar-world">Unfamiliar Data in an Unfamiliar World</a></h3>
4873                  
4874                  <p>The available data sources and their challenges As the...</p>
4875                  
4876                </div>
4877                <div class="blog-filters post_author_date">
4878                  <span><span>By ScanmarQED</span><span>Mar 27, 2020</span></span>
4879                  <!--<span>5 minute read</span>-->
4880                </div>
4881              </div>
4882            </div>
4883          </div>
4884          
4885          <div class="blog-filters flower main_cols" data-category="ScanmarQED Big_data News Data_Analytics ">
4886            <div class="blog-filters inner_cols">
4887              <div class="blog-filters post_img">
4888                <a href="https://www.scanmarqed.com/blog/marketingtracker5.16-update-is-live">
4889                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121625.327.png" alt="MarketingTracker 5.16 Update is Live!" title="rec_post.name">
4890                </a>
4891              </div>
4892              <div class="blog-filters post_content">
4893                <div class="blog-filters post_content_inner">
4894                  <div class="blog-filters post_cats">
4895                    
4896                    <span>Big data</span>
4897                    
4898                    <span>News</span>
4899                    
4900                    <span>Data Analytics</span>
4901                    
4902                  </div>
4903                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker5.16-update-is-live">MarketingTracker 5.16 Update is Live!</a></h3>
4904                  
4905                  <p></p>
4906                  
4907                </div>
4908                <div class="blog-filters post_author_date">
4909                  <span><span>By ScanmarQED</span><span>Jan 16, 2020</span></span>
4910                  <!--<span>2 minute read</span>-->
4911                </div>
4912              </div>
4913            </div>
4914          </div>
4915          
4916          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
4917            <div class="blog-filters inner_cols">
4918              <div class="blog-filters post_img">
4919                <a href="https://www.scanmarqed.com/blog/marketing-measurement-and-optimization-solutions">
4920                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121709.510.png" alt="Marketing Measurement&nbsp; Solutions - Marketing Mix Modeling" title="rec_post.name">
4921                </a>
4922              </div>
4923              <div class="blog-filters post_content">
4924                <div class="blog-filters post_content_inner">
4925                  <div class="blog-filters post_cats">
4926                    
4927                    <span>Marketing Mix Modeling</span>
4928                    
4929                  </div>
4930                  <h3><a href="https://www.scanmarqed.com/blog/marketing-measurement-and-optimization-solutions">Marketing Measurement&nbsp; Solutions - Marketing Mix Modeling</a></h3>
4931                  
4932                  <p>What are the Marketing Measurement and Optimization...</p>
4933                  
4934                </div>
4935                <div class="blog-filters post_author_date">
4936                  <span><span>By ScanmarQED</span><span>Oct 18, 2019</span></span>
4937                  <!--<span>3 minute read</span>-->
4938                </div>
4939              </div>
4940            </div>
4941          </div>
4942          
4943          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
4944            <div class="blog-filters inner_cols">
4945              <div class="blog-filters post_img">
4946                <a href="https://www.scanmarqed.com/blog/scanmarqed-featured-in-the-forrester-report">
4947                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121752.352.png" alt="ScanmarQED featured in the Forrester report" title="rec_post.name">
4948                </a>
4949              </div>
4950              <div class="blog-filters post_content">
4951                <div class="blog-filters post_content_inner">
4952                  <div class="blog-filters post_cats">
4953                    
4954                    <span>News</span>
4955                    
4956                  </div>
4957                  <h3><a href="https://www.scanmarqed.com/blog/scanmarqed-featured-in-the-forrester-report">ScanmarQED featured in the Forrester report</a></h3>
4958                  
4959                  <p></p>
4960                  
4961                </div>
4962                <div class="blog-filters post_author_date">
4963                  <span><span>By ScanmarQED</span><span>Sep 30, 2019</span></span>
4964                  <!--<span>1 minute read</span>-->
4965                </div>
4966              </div>
4967            </div>
4968          </div>
4969          
4970          <div class="blog-filters flower main_cols" data-category="ScanmarQED  ">
4971            <div class="blog-filters inner_cols">
4972              <div class="blog-filters post_img">
4973                <a href="https://www.scanmarqed.com/blog/artificial-intelligence-machine-learning-and-deep-learning-what-are-these">
4974                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121846.308.png" alt="Artificial Intelligence, Machine Learning, and Deep Learning" title="rec_post.name">
4975                </a>
4976              </div>
4977              <div class="blog-filters post_content">
4978                <div class="blog-filters post_content_inner">
4979                  <div class="blog-filters post_cats">
4980                    
4981                  </div>
4982                  <h3><a href="https://www.scanmarqed.com/blog/artificial-intelligence-machine-learning-and-deep-learning-what-are-these">Artificial Intelligence, Machine Learning, and Deep Learning</a></h3>
4983                  
4984                  <p>In March, I attended the Machine Learning conference in...</p>
4985                  
4986                </div>
4987                <div class="blog-filters post_author_date">
4988                  <span><span>By ScanmarQED</span><span>Sep 17, 2019</span></span>
4989                  <!--<span>3 minute read</span>-->
4990                </div>
4991              </div>
4992            </div>
4993          </div>
4994          
4995          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
4996            <div class="blog-filters inner_cols">
4997              <div class="blog-filters post_img">
4998                <a href="https://www.scanmarqed.com/blog/portfolioqed-update">
4999                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T121935.610.png" alt="portfolioQED update" title="rec_post.name">
5000                </a>
5001              </div>
5002              <div class="blog-filters post_content">
5003                <div class="blog-filters post_content_inner">
5004                  <div class="blog-filters post_cats">
5005                    
5006                    <span>News</span>
5007                    
5008                  </div>
5009                  <h3><a href="https://www.scanmarqed.com/blog/portfolioqed-update">portfolioQED update</a></h3>
5010                  
5011                  <p>To get these updates, simply open your software with...</p>
5012                  
5013                </div>
5014                <div class="blog-filters post_author_date">
5015                  <span><span>By ScanmarQED</span><span>Jul 29, 2019</span></span>
5016                  <!--<span>3 minute read</span>-->
5017                </div>
5018              </div>
5019            </div>
5020          </div>
5021          
5022          <div class="blog-filters flower main_cols" data-category="ScanmarQED Big_data Marketing_Mix_Modeling ">
5023            <div class="blog-filters inner_cols">
5024              <div class="blog-filters post_img">
5025                <a href="https://www.scanmarqed.com/blog/sample-4-reasons-to-implement-machine-learning-within-your-marketing-department-2">
5026                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122026.375.png" alt="4 Reasons to Implement Machine Learning in your Marketing Department" title="rec_post.name">
5027                </a>
5028              </div>
5029              <div class="blog-filters post_content">
5030                <div class="blog-filters post_content_inner">
5031                  <div class="blog-filters post_cats">
5032                    
5033                    <span>Big data</span>
5034                    
5035                    <span>Marketing Mix Modeling</span>
5036                    
5037                  </div>
5038                  <h3><a href="https://www.scanmarqed.com/blog/sample-4-reasons-to-implement-machine-learning-within-your-marketing-department-2">4 Reasons to Implement Machine Learning in your Marketing Department</a></h3>
5039                  
5040                  <p>When we first started applying Machine Learning...</p>
5041                  
5042                </div>
5043                <div class="blog-filters post_author_date">
5044                  <span><span>By ScanmarQED</span><span>Jun 6, 2019</span></span>
5045                  <!--<span>2 minute read</span>-->
5046                </div>
5047              </div>
5048            </div>
5049          </div>
5050          
5051          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
5052            <div class="blog-filters inner_cols">
5053              <div class="blog-filters post_img">
5054                <a href="https://www.scanmarqed.com/blog/the-benefits-of-automation-for-cpg-companies">
5055                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122114.485.png" alt="White Paper: The Benefits of Automation for CPG Companies" title="rec_post.name">
5056                </a>
5057              </div>
5058              <div class="blog-filters post_content">
5059                <div class="blog-filters post_content_inner">
5060                  <div class="blog-filters post_cats">
5061                    
5062                    <span>Revenue Optimization</span>
5063                    
5064                  </div>
5065                  <h3><a href="https://www.scanmarqed.com/blog/the-benefits-of-automation-for-cpg-companies">White Paper: The Benefits of Automation for CPG Companies</a></h3>
5066                  
5067                  <p>Sophisticated analytical solutions for marketing teams...</p>
5068                  
5069                </div>
5070                <div class="blog-filters post_author_date">
5071                  <span><span>By ScanmarQED</span><span>May 17, 2019</span></span>
5072                  <!--<span>3 minute read</span>-->
5073                </div>
5074              </div>
5075            </div>
5076          </div>
5077          
5078          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
5079            <div class="blog-filters inner_cols">
5080              <div class="blog-filters post_img">
5081                <a href="https://www.scanmarqed.com/blog/an-introduction-to-revenue-optimization-in-the-food-beverage-industry">
5082                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122203.290.png" alt="White Paper:&nbsp;Revenue Optimization&nbsp;in the Food &amp; Beverage Industry" title="rec_post.name">
5083                </a>
5084              </div>
5085              <div class="blog-filters post_content">
5086                <div class="blog-filters post_content_inner">
5087                  <div class="blog-filters post_cats">
5088                    
5089                    <span>Revenue Optimization</span>
5090                    
5091                  </div>
5092                  <h3><a href="https://www.scanmarqed.com/blog/an-introduction-to-revenue-optimization-in-the-food-beverage-industry">White Paper:&nbsp;Revenue Optimization&nbsp;in the Food &amp; Beverage Industry</a></h3>
5093                  
5094                  <p>New ways to think about revenue optimization CPG brands...</p>
5095                  
5096                </div>
5097                <div class="blog-filters post_author_date">
5098                  <span><span>By ScanmarQED</span><span>May 7, 2019</span></span>
5099                  <!--<span>2 minute read</span>-->
5100                </div>
5101              </div>
5102            </div>
5103          </div>
5104          
5105          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5106            <div class="blog-filters inner_cols">
5107              <div class="blog-filters post_img">
5108                <a href="https://www.scanmarqed.com/blog/more-collaboration-with-marketingtracker-5.15">
5109                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122249.254.png" alt="More collaboration with MarketingTracker 5.15" title="rec_post.name">
5110                </a>
5111              </div>
5112              <div class="blog-filters post_content">
5113                <div class="blog-filters post_content_inner">
5114                  <div class="blog-filters post_cats">
5115                    
5116                    <span>News</span>
5117                    
5118                  </div>
5119                  <h3><a href="https://www.scanmarqed.com/blog/more-collaboration-with-marketingtracker-5.15">More collaboration with MarketingTracker 5.15</a></h3>
5120                  
5121                  <p>MarketingTracker 5.15 introduces many new features and...</p>
5122                  
5123                </div>
5124                <div class="blog-filters post_author_date">
5125                  <span><span>By ScanmarQED</span><span>Apr 19, 2019</span></span>
5126                  <!--<span>3 minute read</span>-->
5127                </div>
5128              </div>
5129            </div>
5130          </div>
5131          
5132          <div class="blog-filters flower main_cols" data-category="ScanmarQED Revenue_Optimization ">
5133            <div class="blog-filters inner_cols">
5134              <div class="blog-filters post_img">
5135                <a href="https://www.scanmarqed.com/blog/will-there-be-a-second-summer-of-love-for-the-beer-industry">
5136                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122338.328.png" alt="Will there be a second Summer of Love for the Beer industry?" title="rec_post.name">
5137                </a>
5138              </div>
5139              <div class="blog-filters post_content">
5140                <div class="blog-filters post_content_inner">
5141                  <div class="blog-filters post_cats">
5142                    
5143                    <span>Revenue Optimization</span>
5144                    
5145                  </div>
5146                  <h3><a href="https://www.scanmarqed.com/blog/will-there-be-a-second-summer-of-love-for-the-beer-industry">Will there be a second Summer of Love for the Beer industry?</a></h3>
5147                  
5148                  <p>Those brewers needing to sure up this year’s...</p>
5149                  
5150                </div>
5151                <div class="blog-filters post_author_date">
5152                  <span><span>By ScanmarQED</span><span>Apr 17, 2019</span></span>
5153                  <!--<span>5 minute read</span>-->
5154                </div>
5155              </div>
5156            </div>
5157          </div>
5158          
5159          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Elearning ">
5160            <div class="blog-filters inner_cols">
5161              <div class="blog-filters post_img">
5162                <a href="https://www.scanmarqed.com/blog/marketingtracker-elearning-course">
5163                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122438.266.png" alt="MarketingTracker elearning course" title="rec_post.name">
5164                </a>
5165              </div>
5166              <div class="blog-filters post_content">
5167                <div class="blog-filters post_content_inner">
5168                  <div class="blog-filters post_cats">
5169                    
5170                    <span>News</span>
5171                    
5172                    <span>Elearning</span>
5173                    
5174                  </div>
5175                  <h3><a href="https://www.scanmarqed.com/blog/marketingtracker-elearning-course">MarketingTracker elearning course</a></h3>
5176                  
5177                  <p></p>
5178                  
5179                </div>
5180                <div class="blog-filters post_author_date">
5181                  <span><span>By ScanmarQED</span><span>Mar 26, 2019</span></span>
5182                  <!--<span>1 minute read</span>-->
5183                </div>
5184              </div>
5185            </div>
5186          </div>
5187          
5188          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling News Elearning ">
5189            <div class="blog-filters inner_cols">
5190              <div class="blog-filters post_img">
5191                <a href="https://www.scanmarqed.com/blog/become-a-certified-strataqed-modeling-master">
5192                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122528.329.png" alt="Become a Certified strataQED Modeling Master" title="rec_post.name">
5193                </a>
5194              </div>
5195              <div class="blog-filters post_content">
5196                <div class="blog-filters post_content_inner">
5197                  <div class="blog-filters post_cats">
5198                    
5199                    <span>Marketing Mix Modeling</span>
5200                    
5201                    <span>News</span>
5202                    
5203                    <span>Elearning</span>
5204                    
5205                  </div>
5206                  <h3><a href="https://www.scanmarqed.com/blog/become-a-certified-strataqed-modeling-master">Become a Certified strataQED Modeling Master</a></h3>
5207                  
5208                  <p>StrataQED enables analysts to build models that...</p>
5209                  
5210                </div>
5211                <div class="blog-filters post_author_date">
5212                  <span><span>By ScanmarQED</span><span>Mar 19, 2019</span></span>
5213                  <!--<span>1 minute read</span>-->
5214                </div>
5215              </div>
5216            </div>
5217          </div>
5218          
5219          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Events ">
5220            <div class="blog-filters inner_cols">
5221              <div class="blog-filters post_img">
5222                <a href="https://www.scanmarqed.com/blog/han-meijer-opens-mie19">
5223                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122623.309.png" alt="Han Meijer opens MIE'19" title="rec_post.name">
5224                </a>
5225              </div>
5226              <div class="blog-filters post_content">
5227                <div class="blog-filters post_content_inner">
5228                  <div class="blog-filters post_cats">
5229                    
5230                    <span>News</span>
5231                    
5232                    <span>Events</span>
5233                    
5234                  </div>
5235                  <h3><a href="https://www.scanmarqed.com/blog/han-meijer-opens-mie19">Han Meijer opens MIE'19</a></h3>
5236                  
5237                  <p>ScanmarQED will be hosting two masterclasses at the MIE.</p>
5238                  
5239                </div>
5240                <div class="blog-filters post_author_date">
5241                  <span><span>By ScanmarQED</span><span>Feb 6, 2019</span></span>
5242                  <!--<span>1 minute read</span>-->
5243                </div>
5244              </div>
5245            </div>
5246          </div>
5247          
5248          <div class="blog-filters flower main_cols" data-category="ScanmarQED News Events ">
5249            <div class="blog-filters inner_cols">
5250              <div class="blog-filters post_img">
5251                <a href="https://www.scanmarqed.com/blog/meet-us-at-the-mie-in-utrecht-2019">
5252                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122719.324.png" alt="Meet us at the MIE in Utrecht - 6 and 7 February" title="rec_post.name">
5253                </a>
5254              </div>
5255              <div class="blog-filters post_content">
5256                <div class="blog-filters post_content_inner">
5257                  <div class="blog-filters post_cats">
5258                    
5259                    <span>News</span>
5260                    
5261                    <span>Events</span>
5262                    
5263                  </div>
5264                  <h3><a href="https://www.scanmarqed.com/blog/meet-us-at-the-mie-in-utrecht-2019">Meet us at the MIE in Utrecht - 6 and 7 February</a></h3>
5265                  
5266                  <p>ScanmarQED will be hosting two masterclasses at the MIE...</p>
5267                  
5268                </div>
5269                <div class="blog-filters post_author_date">
5270                  <span><span>By ScanmarQED</span><span>Jan 21, 2019</span></span>
5271                  <!--<span>2 minute read</span>-->
5272                </div>
5273              </div>
5274            </div>
5275          </div>
5276          
5277          <div class="blog-filters flower main_cols" data-category="ScanmarQED Marketing_Mix_Modeling ">
5278            <div class="blog-filters inner_cols">
5279              <div class="blog-filters post_img">
5280                <a href="https://www.scanmarqed.com/blog/hospital-stakeholders-arent-all-marketers-but-they-all-believe-in-science-part-1">
5281                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122809.312.png" alt="Hospital stakeholders aren't Marketers, but they believe in Science (Part 1)" title="rec_post.name">
5282                </a>
5283              </div>
5284              <div class="blog-filters post_content">
5285                <div class="blog-filters post_content_inner">
5286                  <div class="blog-filters post_cats">
5287                    
5288                    <span>Marketing Mix Modeling</span>
5289                    
5290                  </div>
5291                  <h3><a href="https://www.scanmarqed.com/blog/hospital-stakeholders-arent-all-marketers-but-they-all-believe-in-science-part-1">Hospital stakeholders aren't Marketers, but they believe in Science (Part 1)</a></h3>
5292                  
5293                  <p>Marketing Mix Modelling (MMM) is an established tool...</p>
5294                  
5295                </div>
5296                <div class="blog-filters post_author_date">
5297                  <span><span>By ScanmarQED</span><span>Jan 15, 2019</span></span>
5298                  <!--<span>3 minute read</span>-->
5299                </div>
5300              </div>
5301            </div>
5302          </div>
5303          
5304          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5305            <div class="blog-filters inner_cols">
5306              <div class="blog-filters post_img">
5307                <a href="https://www.scanmarqed.com/blog/improved-dashboard-navigation-with-marketingtracker-5.14">
5308                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122900.312.png" alt="Improved Dashboard Navigation with MarketingTracker 5.14" title="rec_post.name">
5309                </a>
5310              </div>
5311              <div class="blog-filters post_content">
5312                <div class="blog-filters post_content_inner">
5313                  <div class="blog-filters post_cats">
5314                    
5315                    <span>News</span>
5316                    
5317                  </div>
5318                  <h3><a href="https://www.scanmarqed.com/blog/improved-dashboard-navigation-with-marketingtracker-5.14">Improved Dashboard Navigation with MarketingTracker 5.14</a></h3>
5319                  
5320                  <p>
5320Building on MarketingTracker 5.13, MarketingTracker...</p>
5321                  
5322                </div>
5323                <div class="blog-filters post_author_date">
5324                  <span><span>By ScanmarQED</span><span>Dec 24, 2018</span></span>
5325                  <!--<span>3 minute read</span>-->
5326                </div>
5327              </div>
5328            </div>
5329          </div>
5330          
5331          <div class="blog-filters flower main_cols" data-category="Philippa_Senior Marketing_Mix_Modeling ">
5332            <div class="blog-filters inner_cols">
5333              <div class="blog-filters post_img">
5334                <a href="https://www.scanmarqed.com/blog/four-tips-for-media-agencies-to-demo-effectiveness-capability">
5335                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T122942.278.png" alt="4 Tips for Media Agencies to demonstrate an Effectiveness Capability" title="rec_post.name">
5336                </a>
5337              </div>
5338              <div class="blog-filters post_content">
5339                <div class="blog-filters post_content_inner">
5340                  <div class="blog-filters post_cats">
5341                    
5342                    <span>Marketing Mix Modeling</span>
5343                    
5344                  </div>
5345                  <h3><a href="https://www.scanmarqed.com/blog/four-tips-for-media-agencies-to-demo-effectiveness-capability">4 Tips for Media Agencies to demonstrate an Effectiveness Capability</a></h3>
5346                  
5347                  <p>In my last blog post (Winning Agency Pitches with Real...</p>
5348                  
5349                </div>
5350                <div class="blog-filters post_author_date">
5351                  <span><span>By Philippa Senior</span><span>Nov 9, 2018</span></span>
5352                  <!--<span>5 minute read</span>-->
5353                </div>
5354              </div>
5355            </div>
5356          </div>
5357          
5358          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5359            <div class="blog-filters inner_cols">
5360              <div class="blog-filters post_img">
5361                <a href="https://www.scanmarqed.com/blog/take-control-of-your-trade-spend">
5362                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130025.333.png" alt="Take control of your trade spend" title="rec_post.name">
5363                </a>
5364              </div>
5365              <div class="blog-filters post_content">
5366                <div class="blog-filters post_content_inner">
5367                  <div class="blog-filters post_cats">
5368                    
5369                    <span>News</span>
5370                    
5371                  </div>
5372                  <h3><a href="https://www.scanmarqed.com/blog/take-control-of-your-trade-spend">Take control of your trade spend</a></h3>
5373                  
5374                  <p>Planning, sales and marketing are now able to utilize...</p>
5375                  
5376                </div>
5377                <div class="blog-filters post_author_date">
5378                  <span><span>By ScanmarQED</span><span>Nov 1, 2018</span></span>
5379                  <!--<span>3 minute read</span>-->
5380                </div>
5381              </div>
5382            </div>
5383          </div>
5384          
5385          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5386            <div class="blog-filters inner_cols">
5387              <div class="blog-filters post_img">
5388                <a href="https://www.scanmarqed.com/blog/jde-and-scanmarqed">
5389                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130111.405.png" alt="ScanmarQED’s Insights2Go launched at JDE" title="rec_post.name">
5390                </a>
5391              </div>
5392              <div class="blog-filters post_content">
5393                <div class="blog-filters post_content_inner">
5394                  <div class="blog-filters post_cats">
5395                    
5396                    <span>News</span>
5397                    
5398                  </div>
5399                  <h3><a href="https://www.scanmarqed.com/blog/jde-and-scanmarqed">ScanmarQED’s Insights2Go launched at JDE</a></h3>
5400                  
5401                  <p>Instead of manually creating dashboards, Jacobs Douwe...</p>
5402                  
5403                </div>
5404                <div class="blog-filters post_author_date">
5405                  <span><span>By ScanmarQED</span><span>Oct 23, 2018</span></span>
5406                  <!--<span>1 minute read</span>-->
5407                </div>
5408              </div>
5409            </div>
5410          </div>
5411          
5412          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5413            <div class="blog-filters inner_cols">
5414              <div class="blog-filters post_img">
5415                <a href="https://www.scanmarqed.com/blog/hackathon-by-the-dutch-development-team-of-scanmarqed">
5416                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130234.414.png" alt="Hackathon by the Dutch development team of ScanmarQED" title="rec_post.name">
5417                </a>
5418              </div>
5419              <div class="blog-filters post_content">
5420                <div class="blog-filters post_content_inner">
5421                  <div class="blog-filters post_cats">
5422                    
5423                    <span>News</span>
5424                    
5425                  </div>
5426                  <h3><a href="https://www.scanmarqed.com/blog/hackathon-by-the-dutch-development-team-of-scanmarqed">Hackathon by the Dutch development team of ScanmarQED</a></h3>
5427                  
5428                  <p>Surrounded by a lot of small companies ranging from...</p>
5429                  
5430                </div>
5431                <div class="blog-filters post_author_date">
5432                  <span><span>By ScanmarQED</span><span>Oct 3, 2018</span></span>
5433                  <!--<span>1 minute read</span>-->
5434                </div>
5435              </div>
5436            </div>
5437          </div>
5438          
5439          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5440            <div class="blog-filters inner_cols">
5441              <div class="blog-filters post_img">
5442                <a href="https://www.scanmarqed.com/blog/new-arrival-harmonized-market-insights-hmi">
5443                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130311.257.png" alt="ScanmarQED launches a data visualization solution to measure brand performance" title="rec_post.name">
5444                </a>
5445              </div>
5446              <div class="blog-filters post_content">
5447                <div class="blog-filters post_content_inner">
5448                  <div class="blog-filters post_cats">
5449                    
5450                    <span>News</span>
5451                    
5452                  </div>
5453                  <h3><a href="https://www.scanmarqed.com/blog/new-arrival-harmonized-market-insights-hmi">ScanmarQED launches a data visualization solution to measure brand performance</a></h3>
5454                  
5455                  <p>Cross-source Analytics and Marketing Mix Modelling on...</p>
5456                  
5457                </div>
5458                <div class="blog-filters post_author_date">
5459                  <span><span>By ScanmarQED</span><span>Mar 30, 2018</span></span>
5460                  <!--<span>2 minute read</span>-->
5461                </div>
5462              </div>
5463            </div>
5464          </div>
5465          
5466          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5467            <div class="blog-filters inner_cols">
5468              <div class="blog-filters post_img">
5469                <a href="https://www.scanmarqed.com/blog/measure-your-brand-performance-with-marketingtracker-5.12">
5470                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130353.233.png" alt="Measure your Brand Performance with MarketingTracker 5.12" title="rec_post.name">
5471                </a>
5472              </div>
5473              <div class="blog-filters post_content">
5474                <div class="blog-filters post_content_inner">
5475                  <div class="blog-filters post_cats">
5476                    
5477                    <span>News</span>
5478                    
5479                  </div>
5480                  <h3><a href="https://www.scanmarqed.com/blog/measure-your-brand-performance-with-marketingtracker-5.12">Measure your Brand Performance with MarketingTracker 5.12</a></h3>
5481                  
5482                  <p>It’s here! Clever new features to boost productivity,...</p>
5483                  
5484                </div>
5485                <div class="blog-filters post_author_date">
5486                  <span><span>By ScanmarQED</span><span>Feb 28, 2018</span></span>
5487                  <!--<span>2 minute read</span>-->
5488                </div>
5489              </div>
5490            </div>
5491          </div>
5492          
5493          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5494            <div class="blog-filters inner_cols">
5495              <div class="blog-filters post_img">
5496                <a href="https://www.scanmarqed.com/blog/new-regional-hub-opens-in-dubai">
5497                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130434.343.png" alt="New regional Hub opens in Dubai" title="rec_post.name">
5498                </a>
5499              </div>
5500              <div class="blog-filters post_content">
5501                <div class="blog-filters post_content_inner">
5502                  <div class="blog-filters post_cats">
5503                    
5504                    <span>News</span>
5505                    
5506                  </div>
5507                  <h3><a href="https://www.scanmarqed.com/blog/new-regional-hub-opens-in-dubai">New regional Hub opens in Dubai</a></h3>
5508                  
5509                  <p></p>
5510                  
5511                </div>
5512                <div class="blog-filters post_author_date">
5513                  <span><span>By ScanmarQED</span><span>Jan 24, 2018</span></span>
5514                  <!--<span>1 minute read</span>-->
5515                </div>
5516              </div>
5517            </div>
5518          </div>
5519          
5520          <div class="blog-filters flower main_cols" data-category="ScanmarQED News ">
5521            <div class="blog-filters inner_cols">
5522              <div class="blog-filters post_img">
5523                <a href="https://www.scanmarqed.com/blog/corporate-social-responsibility-srilanka">
5524                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130519.330.png" alt="ScanmarQED Sponsors Development Project in Sri Lanka" title="rec_post.name">
5525                </a>
5526              </div>
5527              <div class="blog-filters post_content">
5528                <div class="blog-filters post_content_inner">
5529                  <div class="blog-filters post_cats">
5530                    
5531                    <span>News</span>
5532                    
5533                  </div>
5534                  <h3><a href="https://www.scanmarqed.com/blog/corporate-social-responsibility-srilanka">ScanmarQED Sponsors Development Project in Sri Lanka</a></h3>
5535                  
5536                  <p>Aiding by teaching the basics of modern IT ScanmarQED...</p>
5537                  
5538                </div>
5539                <div class="blog-filters post_author_date">
5540                  <span><span>By ScanmarQED</span><span>Dec 14, 2017</span></span>
5541                  <!--<span>1 minute read</span>-->
5542                </div>
5543              </div>
5544            </div>
5545          </div>
5546          
5547          <div class="blog-filters flower main_cols" data-category="ScanmarQED Events ">
5548            <div class="blog-filters inner_cols">
5549              <div class="blog-filters post_img">
5550                <a href="https://www.scanmarqed.com/blog/scanmarqed-wins-main-software-50-edition-2017">
5551                  <img width="100%" src="https://www.scanmarqed.com/hubfs/Blog%20NEW%20website%20-%202025-07-08T130556.297.png" alt="ScanmarQED wins Main Software 50 edition 2017" title="rec_post.name">
5552                </a>
5553              </div>
5554              <div class="blog-filters post_content">
5555                <div class="blog-filters post_content_inner">
5556                  <div class="blog-filters post_cats">
5557                    
5558                    <span>Events</span>
5559                    
5560                  </div>
5561                  <h3><a href="https://www.scanmarqed.com/blog/scanmarqed-wins-main-software-50-edition-2017">ScanmarQED wins Main Software 50 edition 2017</a></h3>
5562                  
5563                  <p>Among the 150+ companies that participated, ScanmarQED...</p>
5564                  
5565                </div>
5566                <div class="blog-filters post_author_date">
5567                  <span><span>By ScanmarQED</span><span>Nov 15, 2017</span></span>
5568                  <!--<span>1 minute read</span>-->
5569                </div>
5570              </div>
5571            </div>
5572          </div>
5573          
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5643<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
5644<div id="hs_cos_wrapper_module_174480127173813" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_174480127173813_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Connected data. Better decisions.</span></div>
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5681<div id="hs_cos_wrapper_module_174480127173819" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
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5693<span id="hs_cos_wrapper_module_174480127173819_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=47&amp;height=47&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png" class="hs-image-widget " width="47" height="47" style="max-width: 100%; height: auto;" alt="ISO" title="ISO" loading="lazy" srcset="https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=24&amp;height=24&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png 24w, https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=47&amp;height=47&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png 47w, https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=71&amp;height=71&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png 71w, https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=94&amp;height=94&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png 94w, https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=118&amp;height=118&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png 118w, https://www.scanmarqed.com/hs-fs/hubfs/Untitled%20design%20-%202025-03-19T121715.428.png?width=141&amp;height=141&amp;name=Untitled%20design%20-%202025-03-19T121715.428.png 141w" sizes="(max-width: 47px) 100vw, 47px"></span></div>
5694
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5701</div><!--end row-wrapper -->
5702
5703</div><!--end widget-span -->
5704<div class="span2 widget-span widget-type-cell dnd-column cell_1760366178933-vertical-alignment" style="" data-widget-type="cell" data-x="4" data-w="2">
5705
5706<div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row">
5707<div class="row-fluid ">
5708<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
5709<div id="hs_cos_wrapper_module_17603661789333" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17603661789333_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="color: #152346;"><span style="font-weight: normal;">SOLUTIONS</span><br><br><a href="https://www.scanmarqed.com/marketing-measurement" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Marketing Effectiveness Measurement</span></a></span><br><span style="color: #152346;"><a href="https://www.scanmarqed.com/revenue-optimization" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Revenue Optimization</span></a></span><br><span style="color: #152346;"><a href="https://www.scanmarqed.com/brand-management" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Brand &amp; Consumer Insights</span></a></span><br><span style="font-size: 14px; color: #152346;"><a href="https://www.scanmarqed.com/data-connectors" rel="noopener" target="_blank" style="color: #152346;">Data Connectors</a><br></span></p></span></div>
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5716<div class="span2 widget-span widget-type-cell cell_1760437157212-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="2">
5717
5718<div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row">
5719<div class="row-fluid ">
5720<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
5721<div id="hs_cos_wrapper_module_174480127173821" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_174480127173821_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="color: #152346;"><span style="font-weight: normal;">PRODUCTS</span><br><br></span><span style="font-size: 14px; color: #152346;"><a data-insert="true"></a><a href="https://pulseqed.ai/" rel="noopener" target="_blank"></a><a href="https://pulseqed.ai/" rel="noopener" target="_blank">PulseQED</a><br><a href="https://pulseqed.ai/planning-marketing-effectiveness-planning-pulse-planner?" rel="noopener" target="_blank">Pulse Planner</a><br><a href="https://mmmlabs.ai/" rel="noopener" target="_blank">MMM Labs</a><br><a href="https://www.scanmarqed.com/marketing-mix-modeling/strataqed" rel="noopener" target="_blank">strataQED</a><br><a href="https://www.scanmarqed.com/data-integration-platform/marketingtracker" rel="noopener" target="_blank">Marketing Tracker</a><br><a href="https://www.scanmarqed.com/sales-operations-planning/promo2go" rel="noopener" target="_blank">Promo2Go</a><a href="https://www.scanmarqed.com/marketing-mix-modeling/portfolioqed" rel="noopener" target="_blank"><br></a><a href="https://www.scanmarqed.com/revenue-optimization/insights2go" rel="noopener" target="_blank">Insights2Go</a></span><span style="font-size: 14px; color: #152346;"></span></p></span></div>
5722
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5728<div class="span2 widget-span widget-type-cell cell_17448012717385-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="8" data-w="2">
5729
5730<div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row">
5731<div class="row-fluid ">
5732<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
5733<div id="hs_cos_wrapper_module_17448012717392" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17448012717392_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="color: #152346;"><span style="font-weight: normal;">RESOURCES</span><br><br><a href="https://www.scanmarqed.com/blog" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Blog</span></a></span><br><span style="color: #152346;"><a href="https://www.scanmarqed.com/case-study" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Case Studies</span></a></span><br><span style="color: #152346;"><a href="https://www.scanmarqed.com/webinars" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Webinars</span></a></span><br><span style="font-size: 14px; color: #152346;"><a href="https://www.scanmarqed.com/whitepapers" rel="noopener" target="_blank" style="color: #152346;">White papers&nbsp;</a><br><a href="https://www.scanmarqed.com/e-learning" rel="noopener" target="_blank" style="color: #152346;">E-learning</a><br><a href="https://knowledgebase.scanmarqed.com/" rel="noopener" target="_blank" style="color: #152346;">Knowledge Base</a></span></p></span></div>
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5738
5739</div><!--end widget-span -->
5740<div class="span2 widget-span widget-type-cell cell_17448012717386-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="10" data-w="2">
5741
5742<div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row">
5743<div class="row-fluid ">
5744<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
5745<div id="hs_cos_wrapper_module_17448012717394" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17448012717394_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="color: #152346;"><span style="font-weight: normal;">COMPANY</span><br><br><a href="https://www.scanmarqed.com/about-us" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">About Us</span></a></span><br><span style="color: #152346;"><a href="https://www.scanmarqed.com/leadership-team" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Executive Leadership Team</span></a></span><br><span style="color: #152346;"><a href="https://www.scanmarqed.com/partners-scanmarqed" rel="noopener" target="_blank" style="color: #152346;"><span style="font-size: 14px;">Become a partner</span></a></span><br><span style="font-size: 14px; color: #152346;"><a href="https://www.scanmarqed.com/careers" rel="noopener" target="_blank" style="color: #152346;">Careers</a><br><a href="https://www.scanmarqed.com/contact" rel="noopener" target="_blank" style="color: #152346;">Contact us</a></span></p></span></div>
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5824
5825  <a rel="nofollow noopener" class="hs-social-follow__link hs-social-follow__link--linkedin" target="_blank" aria-label="Follow us on LinkedIn" href="https://www.linkedin.com/company/scanmarqed/">
5826    <span id="hs_cos_wrapper_module_17448012584368_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon hs-social-follow__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="LinkedIn3_layer"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /></g></svg></span>
5827  </a></div></div>
5828
5829</div><!--end widget-span -->
5830</div><!--end row-->
5831</div><!--end row-wrapper -->
5832
5833</div><!--end widget-span -->
5834<div class="span3 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="3" data-w="3">
5835
5836<div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row">
5837<div class="row-fluid ">
5838<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
5839<div id="hs_cos_wrapper_module_174480125843610" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_174480125843610_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="font-size: 14px; font-weight: normal; text-align: center;"><span style="color: #ffffff;"><a href="https://www.scanmarqed.com/terms" rel="noopener" target="_blank" style="color: #ffffff;">Terms and Conditions&nbsp;</a></span></p></span></div>
5840
5841</div><!--end widget-span -->
5842</div><!--end row-->
5843</div><!--end row-wrapper -->
5844
5845</div><!--end widget-span -->
5846<div class="span3 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="6" data-w="3">
5847
5848<div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row">
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5850<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
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5852
5853</div><!--end widget-span -->
5854</div><!--end row-->
5855</div><!--end row-wrapper -->
5856
5857</div><!--end widget-span -->
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5864
5865</div><!--end widget-span -->
5866</div><!--end row-->
5867</div><!--end row-wrapper -->
5868
5869</div><!--end widget-span -->
5870</div><!--end row-->
5871</div><!--end row-wrapper -->
5872
5873</div><!--end widget-span -->
5874</div>
5875</div>
5876</div>
5877</footer></div>
5878      
5879</div>
5880    
5881    
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vendor: 1 bytes, line 5896
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vendor: 1 bytes, line 5897
5897
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vendor: 1 bytes, line 5898
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5901
5902
5903<script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script>
vendor: 1 bytes, line 5903
5903
5904<script src="https://www.scanmarqed.com/hubfs/hub_generated/module_assets/1/213604770383/1783515966893/module_New_Website_Header_QED.min.js"></script>
vendor: 1 bytes, line 5904
5904
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5906
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6055
6056<script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/6153617.js"></script>
6056
6057<!-- End of HubSpot Analytics Code -->
6058
6059
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