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86<feFuncB tableValues="0.35294117647059 0.47058823529412" type="table"></feFuncB><feFuncA tableValues="1 1" type="table"></feFuncA></feComponentTransfer><feComposite in2="SourceGraphic" operator="in"></feComposite></filter></defs></svg><svg focusable="false" height="0" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" viewBox="0 0 0 0" width="0" xmlns="http://www.w3.org/2000/svg"><defs><filter id="wp-duotone-purple-green"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 "></feColorMatrix><feComponentTransfer color-interpolation-filters="sRGB"><feFuncR tableValues="0.65098039215686 0.40392156862745" type="table"></feFuncR><feFuncG tableValues="0 1" type="table"></feFuncG><feFuncB tableValues="0.44705882352941 0.4" type="table"></feFuncB><feFuncA tableValues="1 1" type="table"></feFuncA></feComponentTransfer><feComposite in2="SourceGraphic" operator="in"></feComposite></filter></defs></svg><svg focusable="false" height="0" role="none" style="visibility: hidden; position: absolute; left: -9999px; overflow: hidden;" viewBox="0 0 0 0" width="0" xmlns="http://www.w3.org/2000/svg"><defs><filter id="wp-duotone-blue-orange"><feColorMatrix color-interpolation-filters="sRGB" type="matrix" values=" .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 .299 .587 .114 0 0 "></feColorMatrix><feComponentTransfer color-interpolation-filters="sRGB"><feFuncR tableValues="0.098039215686275 1" type="table"></feFuncR><feFuncG tableValues="0 0.66274509803922" type="table"></feFuncG><feFuncB tableValues="0.84705882352941 0.41960784313725" type="table"></feFuncB><feFuncA tableValues="1 1" type="table"></feFuncA></feComponentTransfer><feComposite in2="SourceGraphic" operator="in"></feComposite></filter></defs></svg><div class="hfeed" id="page"> 87 <header id="branding"> 88 <hgroup> 89 <h1 id="site-title"><span><a href="/" rel="home">Hugo Balta</a></span></h1> 90 <h2 id="site-description">Digital and Broadcast media executive</h2> 91 </hgroup> 92 93 <a href="/"> 94 <img alt="Hugo Balta" height="714" src="/2020/10/cropped-894cc74d-233a-412b-b9da-6821148a4fdc.webp" width="1000"/> 95 </a> 96 97 <form action="#" id="searchform" onsubmit="return false"> 98 <label class="assistive-text" for="s">Search</label> 99 <input class="field" id="s" name="s" placeholder="Search" type="text"/> 100 <input class="submit" id="searchsubmit" name="submit" type="submit" value="Search"/> 101 </form> 102 103 <nav id="access"> 104 <h3 class="assistive-text">Main menu</h3> 105 <div class="menu-menu-2-container"><ul class="menu" id="menu-menu-2"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-191" id="menu-item-191"><a href="/welcomebienvenidos/">Welcome</a></li> 106<li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-199" id="menu-item-199"><a href="/about-hugo/">About Hugo</a> 107<ul class="sub-menu"> 108 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-322" id="menu-item-322"><a href="/about-hugo/">About Hugo</a></li> 109 <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-284 current_page_item menu-item-320" id="menu-item-320"><a aria-current="page" href="/experience/">Experience</a></li> 110 <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-497" id="menu-item-497"><a href="/chicago-tonight-latino-voices/">Chicago Tonight: Latino Voices</a></li> 111</ul> 112</li> 113<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-249" id="menu-item-249"><a href="/follow-me/">Follow Me</a> 114<ul class="sub-menu"> 115 116 117 118</ul> 119</li> 120<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-521" id="menu-item-521"><a href="/latino-news-network/">Latino News Network</a></li> 121<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-373" id="menu-item-373"><a href="/hortencia-zavala-scholarship/">Hortencia Zavala Foundation</a> 122<ul class="sub-menu"> 123 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-409" id="menu-item-409"><a href="#">Scholarship Recipients</a></li> 124</ul> 125</li> 126<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-278" id="menu-item-278"><a href="/nahj-president/">NAHJ President</a></li> 127<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-537" id="menu-item-537"><a href="#">Straight Talk</a></li> 128<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211" id="menu-item-211"><a href="#">In The Media</a></li> 129<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212" id="menu-item-212"><a href="#">En español</a></li> 130<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-412" id="menu-item-412"><a href="#">Guest Speaker</a></li> 131<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-213" id="menu-item-213"><a href="#">On The Road</a></li> 132<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-214" id="menu-item-214"><a href="#">Calendar</a> 133<ul class="sub-menu"> 134 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-260" id="menu-item-260"><a href="#">December</a></li> 135 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-258" id="menu-item-258"><a href="#">January</a></li> 136 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-259" id="menu-item-259"><a href="#">
136February</a></li> 137 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-261" id="menu-item-261"><a href="#">March</a></li> 138 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-262" id="menu-item-262"><a href="#">April</a></li> 139 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-263" id="menu-item-263"><a href="#">May</a></li> 140 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-264" id="menu-item-264"><a href="#">June</a></li> 141 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-265" id="menu-item-265"><a href="#">July</a></li> 142 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-266" id="menu-item-266"><a href="#">August</a></li> 143 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-267" id="menu-item-267"><a href="#">September</a></li> 144 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-268" id="menu-item-268"><a href="#">October</a></li> 145 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-269" id="menu-item-269"><a href="#">November</a></li> 146</ul> 147</li> 148</ul></div> </nav> 149 </header> 150 151 152 <div id="main"> 153 154 <div id="primary"> 155 <div id="content" role="main"> 156 157 158 159<article class="post-284 page type-page status-publish hentry" id="post-284"> 160 <header class="entry-header"> 161 <h1 class="entry-title">Experience</h1> 162 </header> 163 164 <div class="entry-content"> 165 <p><span style="text-decoration: underline"><strong>Executive Editor </strong></span>                                        2/2021 â Present</p> 166<p><strong>Management </strong><br/> 167<strong>Strategy </strong><br/> 168<strong>Diversity</strong></p> 169<p>I guide reporting that is inclusive and reflective of the diverse communities of Chicago, provide clear coverage strategies, and enable journalists at The Chicago Reporter to do their best possible work, balancing daily news with longer-term investigations.</p> 170<p><span style="text-decoration: underline"><strong>Owner/Publisher </strong></span>                                        1/2019 â Present</p> 171<p><strong>Management</strong><br/> 172<strong>Strategy</strong></p> 173<p>Manage, educate, and motivate the editorial and social media team to create high-quality content. Oversee editorial calendar and content mix. Work with editors and writers in the six markets that the Latino News Network oversees, to assign and optimize content using best practices. Produce special packages and projects, including editorial programs with sponsor integration.</p> 174<p><span style="text-decoration: underline"><strong>Adjunct Professor</strong></span>                                        9/2022- Present</p> 175<p>I teach a hands-on/lecture course at Columbia College Chicago that provides an opportunity for the future reporter and video journalist to practice with his or her own material in the production of news stories for television. Stand-ups, interviews, voice-overs, sound bites, cut-aways, writing to video, and the use of the television medium to tell the journalistic story are hallmarks of this course.</p> 176<p><span style="text-decoration: underline"><strong>News Director </strong></span>                                        2/2020 â 2/2021</p> 177<p><strong>Management </strong><br/> 178<strong>Editorial </strong><br/> 179<strong>Strategy </strong><br/> 180<strong>Diversity</strong></p> 181<p>Responsible for leading, planning, reporting, producing, and editing news content and engagement across television, digital, audio and in the community.</p> 182<p>Manage the stationâs news operations, setting budgets, establishing goals and directing the staff that produces local news daily.</p> 183<p>Expanded local news operations from 5 days a week to 7 in digital and broadcast.</p> 184<p>Launched WTTW Voices series to better serve Latino and Black community.</p> 185<p>Work closely with local and corporate management to establish News content, philosophy and direction</p> 186<p>Serve as Executive Producer of WTTWâs flagship news program Chicago Tonight</p> 187<p>Host of Chicago Tonight: Latino Voices</p> 188<p>Member of Diversity & Inclusion Council</p> 189<p><span style="text-decoration: underline"><strong>Senior Producer </strong></span>                                     1/2019 â 1/2020</p> 190<p><strong>Management </strong><br/> 191<strong>Editorial</strong><br/> 192<strong>Politics</strong></p> 193<p>Drive the editorial and production vision and execution of news and political live programming at MSNBC.</p> 194<p>Oversight includes theâ¦<br/> 195Planning of segment and story focus,<br/> 196Identifying special guests for shows,<br/> 197Copy edit scripts,<br/>
198Coach and mentor staff,<br/> 199Control room supervisor.</p> 200<p><span style="text-decoration: underline"><strong>Senior Director of Multicultural Initiatives </strong></span>            12/2014 â 9/2018</p> 201<p><strong>Content Production</strong><br/> 202<strong>Talent Development </strong><br/> 203<strong>Diversity & Inclusion</strong></p> 204<p>Leverage proven news judgment, experience in managing complex projects to lead a startup department in the planning and production of video and written content focused on multicultural audiences across all platforms at ESPN, ABC News. Lead the development of talent performance by building trust while designing and developing initiatives that expand their roles in meeting personal and business goals. Align with DATG company priorities by educating the organizationâs leaders on the most effective philosophy and approach in engaging and serving multicultural and US Hispanic audiences.</p> 205<p><span style="text-decoration: underline"><strong>Senior Management Consultant </strong></span>                      1/11-Present</p> 206<p><strong>Consultant </strong><br/> 207<strong>Career Coach</strong><br/> 208<strong>Trainer</strong></p> 209<p>Bilingual multi platform Media and Diversity & Inclusion expert with experience in coaching leaders and teams in developing initiatives resulting in growing traffic, business and corporate cultural sensibilities. Coach department leaders and their teams in improving storytelling techniques (the gathering, packaging and delivery of content). Lead the development and execution of diversity and inclusion training programs for media and academic professionals increasing their awareness, cultural proficiency and demonstrating the impact to business. Consult leaders, teams and individuals in producing marketing strategies which grow brands and revenue.</p> 210<p><span style="text-decoration: underline"><strong>President</strong></span>                                             6/2018-2020</p> 211<p>I am serving a second term (first term was 2012-2014). As President of the National Association of Hispanic Journalists (NAHJ), I lead the Board of Directors in the planning and execution of projects benefitting members and sponsors.<br/> 212-Champion and protect NAHJâs mission of the fair treatment of Latinos in the workplace and media coverage<br/> 213-Provide sponsors with strategies to meet their business goals and objectives<br/> 214-Oversee the production of regional and national conferences to nurture relationships between local chapter and national board leaders, enhance programs, training and networking events for members<br/> 215-Responsible for working with the executive director in the growth of membership, fundraising and financial performance of the association<br/> 216-Travel across the country leading lectures at schools of higher learning, consultant for media companies and lead sessions focused on the Latino community</p> 217<p><strong><span style="text-decoration: underline">C</span><span style="text-decoration: underline">oo</span><span style="text-decoration: underline">rdinating Producer</span>          </strong>                       9/11-11/14</p> 218<p>Responsible for the content and on-air look of studio and event related programs; driving creativity, accuracy, storytelling and entertainment of shows at ESPN.<br/> 219-Lead producers, on-air personnel, production and remote staff in the editorial planning and execution of daily programs such as SportsCenter, NBA Tonight, College Basketball Live and NFL Live<br/> 220-Hispanic Initiative Champion consulting several department leaders on short and long term projects which expand ESPNâs brand and business by better serving the U.S. Hispanic sports fan<br/> 221-Guide all aspects (editorial, production, marketing, budget) of special program One Nacion focused on the top 10 Hispanic athletes of all time.<br/> 222-Provide consistent and ongoing feedback to production units and direct reports</p> 223<p><span style="text-decoration: underline"><strong>Managing Editor </strong></span>                                   6/10-9/11</p> 224<p>-Oversee assignment WCBS-TV desk staff, including performance management.<br/> 225-Plan and execute day-to-day coverage emphasizing enterprise, breaking news, ethical news gathering and audience development<br/> 226-Oversee general-assignment reporting staff including approval of scripts, coaching and performance<br/> 227-Lead editorial meetings focused on ethical and professional standards<br/> 228-Maintain the news stationâs mission and journalistic credibility<br/> 229-Manage expenses within authorized budget<br/> 230-Assist with team leadership of news department</p> 231<p><span style="text-decoration: underline"><strong>Media Consultant</strong></span>                                   12/09-12/10</p> 232<p>Provide management, strategy, implementation and organizational consulting services on all media platforms.<br/>
233â¢Research and lead media strategy to execute successful campaign across multiple platforms<br/> 234â¢Build and maintain relationships with journalists to increase clientâs visibility<br/> 235â¢Plan and write all press/promotional materials (releases, news advisories, pitch letters, etc.)<br/> 236â¢Develop and manage budgets (production, marketing)<br/> 237â¢Coach client on media (communication, presence, relationships)<br/> 238â¢Establish, build and maintain quality relationships with clients (sponsors, leads)<br/> 239â¢Produce creative events specific to the marketing needs of clients</p> 240<p><span style="text-decoration: underline"><strong>Senior Producer</strong></span>                                     5/10-7/10</p> 241<p>Provide management, strategy, implementation and organizational consulting services on all media platforms.<br/> 242â¢Research and lead media strategy to execute successful campaign across multiple platforms<br/> 243â¢Build and maintain relationships with journalists to increase clientâs visibility<br/> 244â¢Plan and write all press/promotional materials (releases, news advisories, pitch letters, etc.)<br/> 245â¢Develop and manage budgets (production, marketing)<br/> 246â¢Coach client on media (communication, presence, relationships)<br/> 247â¢Establish, build and maintain quality relationships with clients (sponsors, leads)<br/> 248â¢Produce creative events specific to the marketing needs of clients</p> 249<p><span style="text-decoration: underline"><strong>Vice President of News</strong></span>                             2/03-10/09</p> 250<p>Production: Administered the mission and tactical operations of a multiplatform local content organization (News, Entertainment, Commercial).<br/> 251Marketing: Lead the strategic development of all viewer-focused marketing to build the Telemundo 47 brand and drive audience tune-in/usage of its various platforms.<br/> 252Sales: Conducted innovative multiplatform initiatives to support Sales team in generating revenue (product integration, promotions and sponsorships).<br/> 253Network: Conceptualized the production of content relevant to a national audience for News, Sports and Entertainment Programming.<br/> 254Operations: Directed the investing and implementation of new technology to improve on-air product, comply with operational financial goals and enhance the skills of personnel.</p> 255<p>For more information on my experience I invite you to visit my </p> 256<div class="sharedaddy sd-like-enabled sd-sharing-enabled" id="jp-post-flair"><div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-email"><span>Email</span></li><li class="share-facebook"><a class="share-facebook sd-button share-icon" data-shared="sharing-facebook-284" href="/experience/" rel="nofollow noopener noreferrer" target="_blank" title="Click to share on Facebook"><span>Facebook</span></a></li><li class="share-print"><a class="share-print sd-button share-icon" data-shared="" href="/experience/#print" rel="nofollow noopener noreferrer" target="_blank" title="Click to print"><span>Print</span></a></li><li class="share-linkedin"><a class="share-linkedin sd-button share-icon" data-shared="sharing-linkedin-284" href="/experience/" rel="nofollow noopener noreferrer" target="_blank" title="Click to share on LinkedIn"><span>LinkedIn</span></a></li><li class="share-twitter"><a class="share-twitter sd-button share-icon" data-shared="sharing-twitter-284" href="/experience/" rel="nofollow noopener noreferrer" target="_blank" title="Click to share on Twitter"><span>Twitter</span></a></li><li class="share-end"></li></ul></div></div></div><div class="sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded" data-name="like-post-frame-1427315-284-63d920a14d447" data-src="/likes/index.html" data-title="Like or Reblog" id="like-post-wrapper-1427315-284-63d920a14d447"><h3 class="sd-title">Like this:</h3>
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