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159<article class="post-284 page type-page status-publish hentry" id="post-284">
160	<header class="entry-header">
161		<h1 class="entry-title">Experience</h1>
162	</header>
163
164	<div class="entry-content">
165		<p><span style="text-decoration: underline"><strong>Executive Editor </strong></span>                                                                               2/2021 – Present</p>
166<p><strong>Management </strong><br/>
167<strong>Strategy </strong><br/>
168<strong>Diversity</strong></p>
169<p>I guide reporting that is inclusive and reflective of the diverse communities of Chicago, provide clear coverage strategies, and enable journalists at The Chicago Reporter to do their best possible work, balancing daily news with longer-term investigations.</p>
170<p><span style="text-decoration: underline"><strong>Owner/Publisher </strong></span>                                                                               1/2019 – Present</p>
171<p><strong>Management</strong><br/>
172<strong>Strategy</strong></p>
173<p>Manage, educate, and motivate the editorial and social media team to create high-quality content. Oversee editorial calendar and content mix. Work with editors and writers in the six markets that the Latino News Network oversees, to assign and optimize content using best practices. Produce special packages and projects, including editorial programs with sponsor integration.</p>
174<p><span style="text-decoration: underline"><strong>Adjunct Professor</strong></span>                                                                               9/2022- Present</p>
175<p>I teach a hands-on/lecture course at Columbia College Chicago that provides an opportunity for the future reporter and video journalist to practice with his or her own material in the production of news stories for television. Stand-ups, interviews, voice-overs, sound bites, cut-aways, writing to video, and the use of the television medium to tell the journalistic story are hallmarks of this course.</p>
176<p><span style="text-decoration: underline"><strong>News Director </strong></span>                                                                               2/2020 – 2/2021</p>
177<p><strong>Management </strong><br/>
178<strong>Editorial </strong><br/>
179<strong>Strategy </strong><br/>
180<strong>Diversity</strong></p>
181<p>Responsible for leading, planning, reporting, producing, and editing news content and engagement across television, digital, audio and in the community.</p>
182<p>Manage the station’s news operations, setting budgets, establishing goals and directing the staff that produces local news daily.</p>
183<p>Expanded local news operations from 5 days a week to 7 in digital and broadcast.</p>
184<p>Launched WTTW Voices series to better serve Latino and Black community.</p>
185<p>Work closely with local and corporate management to establish News content, philosophy and direction</p>
186<p>Serve as Executive Producer of WTTW’s flagship news program Chicago Tonight</p>
187<p>Host of Chicago Tonight: Latino Voices</p>
188<p>Member of Diversity &amp; Inclusion Council</p>
189<p><span style="text-decoration: underline"><strong>Senior Producer </strong></span>                                                                          1/2019 – 1/2020</p>
190<p><strong>Management </strong><br/>
191<strong>Editorial</strong><br/>
192<strong>Politics</strong></p>
193<p>Drive the editorial and production vision and execution of news and political live programming at MSNBC.</p>
194<p>Oversight includes the…<br/>
195Planning of segment and story focus,<br/>
196Identifying special guests for shows,<br/>
197Copy edit scripts,<br/>
198Coach and mentor staff,<br/>
199Control room supervisor.</p>
200<p><span style="text-decoration: underline"><strong>Senior Director of Multicultural Initiatives </strong></span>                       12/2014 – 9/2018</p>
201<p><strong>Content Production</strong><br/>
202<strong>Talent Development </strong><br/>
203<strong>Diversity &amp; Inclusion</strong></p>
204<p>Leverage proven news judgment, experience in managing complex projects to lead a startup department in the planning and production of video and written content focused on multicultural audiences across all platforms at ESPN, ABC News. Lead the development of talent performance by building trust while designing and developing initiatives that expand their roles in meeting personal and business goals. Align with DATG company priorities by educating the organization’s leaders on the most effective philosophy and approach in engaging and serving multicultural and US Hispanic audiences.</p>
205<p><span style="text-decoration: underline"><strong>Senior Management Consultant </strong></span>                                           1/11-Present</p>
206<p><strong>Consultant </strong><br/>
207<strong>Career Coach</strong><br/>
208<strong>Trainer</strong></p>
209<p>Bilingual multi platform Media and Diversity &amp; Inclusion expert with experience in coaching leaders and teams in developing initiatives resulting in growing traffic, business and corporate cultural sensibilities. Coach department leaders and their teams in improving storytelling techniques (the gathering, packaging and delivery of content). Lead the development and execution of diversity and inclusion training programs for media and academic professionals increasing their awareness, cultural proficiency and demonstrating the impact to business. Consult leaders, teams and individuals in producing marketing strategies which grow brands and revenue.</p>
210<p><span style="text-decoration: underline"><strong>President</strong></span>                                                                                        6/2018-2020</p>
211<p>I am serving a second term (first term was 2012-2014). As President of the National Association of Hispanic Journalists (NAHJ), I lead the Board of Directors in the planning and execution of projects benefitting members and sponsors.<br/>
212-Champion and protect NAHJ’s mission of the fair treatment of Latinos in the workplace and media coverage<br/>
213-Provide sponsors with strategies to meet their business goals and objectives<br/>
214-Oversee the production of regional and national conferences to nurture relationships between local chapter and national board leaders, enhance programs, training and networking events for members<br/>
215-Responsible for working with the executive director in the growth of membership, fundraising and financial performance of the association<br/>
216-Travel across the country leading lectures at schools of higher learning, consultant for media companies and lead sessions focused on the Latino community</p>
217<p><strong><span style="text-decoration: underline">C</span><span style="text-decoration: underline">oo</span><span style="text-decoration: underline">rdinating Producer</span>                 </strong>                                             9/11-11/14</p>
218<p>Responsible for the content and on-air look of studio and event related programs; driving creativity, accuracy, storytelling and entertainment of shows at ESPN.<br/>
219-Lead producers, on-air personnel, production and remote staff in the editorial planning and execution of daily programs such as SportsCenter, NBA Tonight, College Basketball Live and NFL Live<br/>
220-Hispanic Initiative Champion consulting several department leaders on short and long term projects which expand ESPN’s brand and business by better serving the U.S. Hispanic sports fan<br/>
221-Guide all aspects (editorial, production, marketing, budget) of special program One Nacion focused on the top 10 Hispanic athletes of all time.<br/>
222-Provide consistent and ongoing feedback to production units and direct reports</p>
223<p><span style="text-decoration: underline"><strong>Managing Editor </strong></span>                                                                     6/10-9/11</p>
224<p>-Oversee assignment WCBS-TV desk staff, including performance management.<br/>
225-Plan and execute day-to-day coverage emphasizing enterprise, breaking news, ethical news gathering and audience development<br/>
226-Oversee general-assignment reporting staff including approval of scripts, coaching and performance<br/>
227-Lead editorial meetings focused on ethical and professional standards<br/>
228-Maintain the news station’s mission and journalistic credibility<br/>
229-Manage expenses within authorized budget<br/>
230-Assist with team leadership of news department</p>
231<p><span style="text-decoration: underline"><strong>Media Consultant</strong></span>                                                                     12/09-12/10</p>
232<p>Provide management, strategy, implementation and organizational consulting services on all media platforms.<br/>
233•Research and lead media strategy to execute successful campaign across multiple platforms<br/>
234•Build and maintain relationships with journalists to increase client’s visibility<br/>
235•Plan and write all press/promotional materials (releases, news advisories, pitch letters, etc.)<br/>
236•Develop and manage budgets (production, marketing)<br/>
237•Coach client on media (communication, presence, relationships)<br/>
238•Establish, build and maintain quality relationships with clients (sponsors, leads)<br/>
239•Produce creative events specific to the marketing needs of clients</p>
240<p><span style="text-decoration: underline"><strong>Senior Producer</strong></span>                                                                        5/10-7/10</p>
241<p>Provide management, strategy, implementation and organizational consulting services on all media platforms.<br/>
242•Research and lead media strategy to execute successful campaign across multiple platforms<br/>
243•Build and maintain relationships with journalists to increase client’s visibility<br/>
244•Plan and write all press/promotional materials (releases, news advisories, pitch letters, etc.)<br/>
245•Develop and manage budgets (production, marketing)<br/>
246•Coach client on media (communication, presence, relationships)<br/>
247•Establish, build and maintain quality relationships with clients (sponsors, leads)<br/>
248•Produce creative events specific to the marketing needs of clients</p>
249<p><span style="text-decoration: underline"><strong>Vice President of News</strong></span>                                                        2/03-10/09</p>
250<p>Production: Administered the mission and tactical operations of a multiplatform local content organization (News, Entertainment, Commercial).<br/>
251Marketing: Lead the strategic development of all viewer-focused marketing to build the Telemundo 47 brand and drive audience tune-in/usage of its various platforms.<br/>
252Sales: Conducted innovative multiplatform initiatives to support Sales team in generating revenue (product integration, promotions and sponsorships).<br/>
253Network: Conceptualized the production of content relevant to a national audience for News, Sports and Entertainment Programming.<br/>
254Operations: Directed the investing and implementation of new technology to improve on-air product, comply with operational financial goals and enhance the skills of personnel.</p>
255<p>For more information on my experience I invite you to visit my </p>
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291								<a class="actnbr-action actnbr-actn-follow" href="">
292			<svg class="gridicon gridicons-reader-follow" height="24" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><g><path d="M23 16v2h-3v3h-2v-3h-3v-2h3v-3h2v3h3zM20 2v9h-4v3h-3v4H4c-1.1 0-2-.9-2-2V2h18zM8 13v-1H4v1h4zm3-3H4v1h7v-1zm0-2H4v1h7V8zm7-4H4v2h14V4z"></path></g></svg><span>Follow</span>
293		</a>
294		<a class="actnbr-action actnbr-actn-following no-display" href="">
295			<svg class="gridicon gridicons-reader-following" height="24" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><g><path d="M23 13.482L15.508 21 12 17.4l1.412-1.388 2.106 2.188 6.094-6.094L23 13.482zm-7.455 1.862L20 10.89V2H2v14c0 1.1.9 2 2 2h4.538l4.913-4.832 2.095 2.176zM8 13H4v-1h4v1zm3-2H4v-1h7v1zm0-2H4V8h7v1zm7-3H4V4h14v2z"></path></g></svg><span>Following</span>
296		</a>
297							<div class="actnbr-popover tip tip-top-left actnbr-notice" id="follow-bubble">
298							<div class="tip-arrow"></div>
299							<div class="tip-inner actnbr-follow-bubble">
300															<ul>
301											<li class="actnbr-sitename">
302			<a href="/">
303				<img alt="" class="avatar avatar-50" height="50" src="/blavatar/eba09f5751e4ddb894232e0b50c1b56e.webp" width="50"/>				Hugo Balta			</a>
304		</li>
305										<form accept-charset="utf-8" action="#" onsubmit="return false" style="display: none;">
306																				<div>
307										<input aria-label="Enter your email address" class="actnbr-email-field" name="email" placeholder="Enter your email address" type="email"/>
308										</div>
309										<input name="action" type="hidden" value="subscribe"/>
310										<input name="blog_id" type="hidden" value="1427315"/>
311										<input name="source" type="hidden" value="/experience/"/>
312										<input name="sub-type" type="hidden" value="actionbar-follow"/>
313										<input id="_wpnonce" name="_wpnonce" type="hidden" value="3f189093b4"/>										<div class="actnbr-button-wrap">
314											<button type="submit" value="Sign me up">
315												Sign me up											</button>
316										</div>
317									</form>
318									<li class="actnbr-login-nudge">
319										<div>
320											Already have a WordPress.com account? Log in now.										</div>
321									</li>
322								</ul>
323															</div>
324						</div>
325					</li>
326							<li class="actnbr-ellipsis actnbr-hidden">
327				<svg class="gridicon gridicons-ellipsis" height="24" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><g><path d="M7 12c0 1.104-.896 2-2 2s-2-.896-2-2 .896-2 2-2 2 .896 2 2zm12-2c-1.104 0-2 .896-2 2s.896 2 2 2 2-.896 2-2-.896-2-2-2zm-7 0c-1.104 0-2 .896-2 2s.896 2 2 2 2-.896 2-2-.896-2-2-2z"></path></g></svg>				<div class="actnbr-popover tip tip-top-left actnbr-more">
328					<div class="tip-arrow"></div>
329					<div class="tip-inner">
330						<ul>
331									<li class="actnbr-sitename">
332			<a href="/">
333				<img alt="" class="avatar avatar-50" height="50" src="/blavatar/eba09f5751e4ddb894232e0b50c1b56e.webp" width="50"/>				Hugo Balta			</a>
334		</li>
335								<li class="actnbr-folded-customize">
336								<a>
337									<svg class="gridicon gridicons-customize" height="20" viewBox="0 0 24 24" width="20" xmlns="http://www.w3.org/2000/svg"><g><path d="M2 6c0-1.505.78-3.08 2-4 0 .845.69 2 2 2 1.657 0 3 1.343 3 3 0 .386-.08.752-.212 1.09.74.594 1.476 1.19 2.19 1.81L8.9 11.98c-.62-.716-1.214-1.454-1.807-2.192C6.753 9.92 6.387 10 6 10c-2.21 0-4-1.79-4-4zm12.152 6.848l1.34-1.34c.607.304 1.283.492 2.008.492 2.485 0 4.5-2.015 4.5-4.5 0-.725-.188-1.4-.493-2.007L18 9l-2-2 3.507-3.507C18.9 3.188 18.225 3 17.5 3 15.015 3 13 5.
337015 13 7.5c0 .725.188 1.4.493 2.007L3 20l2 2 6.848-6.848c1.885 1.928 3.874 3.753 5.977 5.45l1.425 1.148 1.5-1.5-1.15-1.425c-1.695-2.103-3.52-4.092-5.448-5.977z"></path></g></svg>									<span>Customize</span>
338								</a>
339							</li>
340																<li class="actnbr-folded-follow">
341												<a class="actnbr-action actnbr-actn-follow" href="">
342			<svg class="gridicon gridicons-reader-follow" height="24" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><g><path d="M23 16v2h-3v3h-2v-3h-3v-2h3v-3h2v3h3zM20 2v9h-4v3h-3v4H4c-1.1 0-2-.9-2-2V2h18zM8 13v-1H4v1h4zm3-3H4v1h7v-1zm0-2H4v1h7V8zm7-4H4v2h14V4z"></path></g></svg><span>Follow</span>
343		</a>
344		<a class="actnbr-action actnbr-actn-following no-display" href="">
345			<svg class="gridicon gridicons-reader-following" height="24" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><g><path d="M23 13.482L15.508 21 12 17.4l1.412-1.388 2.106 2.188 6.094-6.094L23 13.482zm-7.455 1.862L20 10.89V2H2v14c0 1.1.9 2 2 2h4.538l4.913-4.832 2.095 2.176zM8 13H4v-1h4v1zm3-2H4v-1h7v1zm0-2H4V8h7v1zm7-3H4V4h14v2z"></path></g></svg><span>Following</span>
346		</a>
347										</li>
348																	<li class="actnbr-signup">Sign up</li>
349									<li class="actnbr-login">Log in</li>
350																	<li class="actnbr-shortlink">Copy shortlink</li>
351																	<li class="flb-report">Report this content</li>
352																	<li class="actnbr-reader">
353										
354											View post in Reader										
355									</li>
356																	<li class="actnbr-subs">
357										Manage subscriptions
358									</li>
359																		<li class="actnbr-fold"><a href="">Collapse this bar</a></li>
360															</ul>
361					</div>
362				</div>
363			</li>
364		</ul>
365	</div>
366	
367
368
369	
370	
370<script type="text/javascript">window.WPCOM_sharing_counts={"\/experience\/":284};</script>
370
371				
371<script id="comment-like-js-extra">var comment_like_text={"loading":"Loading...","swipeUrl":""};</script>
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387	
388	<div id="likes-other-gravatars">
389		<div class="likes-text">
390			<span>%d</span> bloggers like this:		</div>
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