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14 15 <meta property="og:description" content="Digital marketing tips, insights, and techniques from Mighty Roar. Topics include marketing strategy, inbound marketing, advertising, digital, and measurement & analytics."> 16 <meta property="og:title" content="Mighty Roar | Marketing Trends & Insights"> 17 <meta name="twitter:description" content="Digital marketing tips, insights, and techniques from Mighty Roar. Topics include marketing strategy, inbound marketing, advertising, digital, and measurement & analytics."> 18 <meta name="twitter:title" content="Mighty Roar | Marketing Trends & Insights"> 19 20 21 22 23 <style> 24a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'âº';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} 25</style> 26 27<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48872167284/1790628475445/template_main-head.min.css"> 28<link class="hs-async-css" rel="preload" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48873109810/1790628482506/template_main-foot.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> 29<noscript><link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48873109810/1790628482506/template_main-foot.min.css"></noscript> 30<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/193799158100/1777309735350/template_child.min.css"> 31 32<style> 33 34 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { 35 max-width: none !important; 36 vertical-align: bottom; 37 padding: 5px 0; 38 position: relative; 39} 40 41.hhs-top-bar .mega-menu .hs-menu-wrapper > ul > li > ul:before { 42 content: ''; 43} 44 45.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a { 46 display:flex; 47 align-items:center; 48} 49 50.hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a svg { 51 margin-left:4px !important; 52 width: 10px; 53} 54 55.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 { 56 position: relative; 57} 58 59.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:hover:after { 60 width: 100%; 61} 62 63.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, 64.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active-branch:after, 65.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after { 66 content: ''; 67 position: absolute; 68 left: 0px; 69 bottom: 4px; 70 width: 0; 71 height: 2px; 72 transition: width 220ms ease-in; 73} 74.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, 75.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active-branch:after{ 76 width: 100%; 77} 78 79.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-menu-depth-1:after { 80 height: 0; 81} 82 83 84 85.hhs-menu-toggle { 86 padding-left: 1em; 87 display: flex; 88 z-index: 1001; 89} 90 91.hhs-side-menu .hhs-menu-toggle { 92 text-align: right; 93 float: right; 94 margin-right: 15px; 95} 96 97.hhs-side-menu.is-open .hhs-menu-toggle { 98 display: block; 99} 100 101.hhs-side-menu .hhs-menu-toggle button { 102 position: relative; 103} 104 105.hamburger-icon { 106 width: 1.6em; 107 height: 1em; 108 position: relative; 109 display: block; 110 margin: auto; 111} 112.hamburger-icon .line { 113 display: block; 114 background: #666; 115 width: 1.6em; 116 height: 3px; 117 position: absolute; 118 left: 0; 119 border-radius: 0.025em; 120 transition: all 0.4s; 121 border-radius: 1em; 122} 123.hamburger-icon .line.line-1 { 124 top: 0; 125} 126.hamburger-icon .line.line-2 { 127 top: 50%; 128} 129.hamburger-icon .line.line-3 { 130 top: 100%; 131} 132 133 134.hamburger-icon.active .line-1 { 135 transform: translateY(0.75em) translateX(0) rotate(45deg); 136} 137.hamburger-icon.active .line-2 { 138 opacity: 0; 139} 140.hamburger-icon.active .line-3 { 141 transform: translateY(-0.25em) translateX(0) rotate(-45deg); 142} 143
144.hhs-side-menu__mobile-controls { 145 padding-right: 1em; 146 margin-bottom: 0em; 147 float: left; 148} 149 150.hhs-nav-grid { 151 display: flex; 152 align-items: center; 153} 154 155.hhs-nav-grid__extras { 156 display: flex; 157} 158 159 160 161.hhs-top-bar .hs-search-field { 162 position: relative; 163 width: 1px; 164 z-index: 1000000; 165} 166 167.hhs-top-bar .hs-search-field__bar { 168 left: 0; 169 max-width: 0; 170 overflow: hidden; 171 transition: all 0.125s ease-in-out; 172 height: 100%; 173} 174 175.hhs-top-bar .hs-search-field__bar form { 176 height: 100%; 177} 178 179.hhs-top-bar .hs-search-field.is-open .hs-search-field__bar { 180 width: 40vw; 181 max-width: 40vw; 182 left: -40vw; 183 position: absolute; 184} 185 186.hhs-top-bar .hs-search-field__bar .hs-search-field__input { 187 border: 0; 188 border: 1px solid #ccc; 189 position: relative; 190 z-index: 1000; 191 -webkit-border-radius: 3px 3px 3px 3px; 192 border-radius: 3px 3px 3px 3px; 193 padding: 5px 8px !important; 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436} 437 438.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper {
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470 visibility: visible; 471} 472 473 474body.user-is-tabbing .hs-menu-item.hs-menu-depth-3:focus-within > .hs-menu-children-wrapper { 475 opacity: 1; 476 visibility: visible; 477} 478 479.hhs-side-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a:after { 480 content: '' !important; 481} 482 483@media (min-width: 510px) { 484 .hhs-side-menu__mobile-controls { 485 display: none; 486 } 487} 488 489 490@media (max-width: 509px) { 491 .hhs-nav-grid__extras .top-bar-search, 492 .hhs-nav-grid__extras .hhs-lang-switch { 493 display: none; 494 } 495} 496 497.hhs-side-menu .sc-site-header__menu.hs-menu-flow-vertical { 498 overflow: initial; 499 height: auto; 500} 501 502.hhs-side-menu span { 503 display: inline; 504} 505 506.hhs-side-menu__controls { 507 position: relative; 508 width: 100%; 509 z-index: 100000; 510 margin: 0em 0 0 auto; 511} 512 513 514.hhs-side-menu__controls .hs-search-field .hs-search-field__bar { 515 width: 0px; 516 display: none; 517} 518 519.hhs-side-menu__controls .hs-search-field.is-open .hs-search-field__bar { 520 width: 14.5em; 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583 position: fixed; 584 width: 100%; 585 padding:15px; 586 z-index: 10000; 587 box-shadow: 0 4px 5px 0 rgba(0,0,0,0.1); 588} 589 590.mega-menu { 591 opacity: 0; 592 pointer-events: none; 593 transition: opacity .2s ease-in-out, 594 max-height .8s ease-in-out, 595 padding .2s ease-in-out; 596 transition-delay: 300ms; 597 max-height: 0; 598 padding: 0; 599 cursor: default; 600 box-sizing: border-box; 601 background-clip: padding-box; 602} 603.mega-menu.active { 604 opacity: 1; 605 visibility: visible; 606 pointer-events: inherit; 607 max-height: 10000px; 608 padding: 50px 0; 609} 610 611.mega-menu::before { 612 content: ''; 613 width: 100%; 614 display: block; 615 background: transparent; 616 position: absolute; 617 pointer-events: auto; 618} 619 620.mega-menu.mega-scrolled { 621 top: 55px; 622} 623 624 625.side-bar-nav { 626 height:680px; 627 overflow-y: scroll; 628} 629 630.side-bar-nav .hs-menu-wrapper.hs-menu-flow-vertical.flyouts>ul li.hs-item-has-children ul.hs-menu-children-wrapper, 631.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical.flyouts>ul li.hs-item-has-children ul.hs-menu-children-wrapper { 632 left: auto; 633 top: auto; 634 visibility: visible; 635 opacity: 1; 636 position: static; 637} 638 639.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical > ul { 640 margin-bottom: 0px; 641} 642 643.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical>ul li a, 644.mega-menu .widget-type-post_listing ul li a{ 645 padding: 2px 0px !important; 646 width: auto !important; 647 white-space: normal; 648 text-indent: inherit; 649} 650 651.mega-menu .key-menu .hs-menu-wrapper.hs-menu-flow-vertical>ul li:first-child a { 652 padding: 0px 0px !important; 653 width: auto !important; 654} 655 656 657.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical > ul li.hs-menu-depth-2 > a { 658 font-size: .9em; 659 padding-left: 5px; 660} 661 662.hhs-top-bar .mega-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li{ 663 margin-top: 5px; 664 margin-bottom: 5px; 665} 666 667.custom-menu-primary .mega-menu .hs-menu-wrapper>ul, 668.custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul, 669.custom-menu-primary .mega-menu .widget-type-post_listing ul, 670.custom-menu-primary .mega-menu .widget-type-post_listing ul ul{ 671 -webkit-box-shadow: none; 672 box-shadow: none; 673 background: transparent !important; 674} 675 676.custom-menu-primary .hs-menu-wrapper > ul ul, 677.custom-menu-primary .mega-menu .key-menu .hs-menu-wrapper>ul, 678.custom-menu-primary .mega-menu .key-menu .hs-menu-wrapper>ul ul { 679 padding: 0px; 680} 681 682.custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul { 683 min-width: 170px !important; 684} 685 686.custom-menu-primary .hs-menu-wrapper .mega-menu > ul > li, 687.custom-menu-primary .mega-menu .hs-menu-wrapper>ul>li,
688.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .hs-menu-flow-vertical ul li a, 689.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .widget-type-post_listing ul li a{ 690 text-transform: none !important; 691 font-weight: normal !important; 692 display: block; 693 clear: both; 694} 695 696.hhs-top-bar .mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { 697 padding-bottom: 5px; 698} 699 700.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .key-menu.hs-menu-flow-vertical ul li:first-child a { 701 line-height: 1em; 702} 703 704.custom-menu-primary .mega-menu .hs-menu-wrapper > ul > li, 705.custom-menu-primary .hs-menu-wrapper .mega-menu > ul > li { 706 margin-left: 0px !important; 707} 708 709.custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul { 710 padding: 0px 0 10px 10px !important; 711} 712 713.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu>ul li a { 714 font-weight: normal !important; 715} 716 717.custom-menu-primary .hs-menu-wrapper .mega-menu ul>li>ul:before, 718.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children>a:after { 719 display: none !important; 720} 721 722.custom-menu-primary .mega-menu .hs-menu-wrapper > ul li a:hover { 723 background-color: transparent !important; 724} 725 726.custom-menu-primary .mega-menu .hs-menu-wrapper > ul { 727 float: none !important; 728} 729 730.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper { 731 display: block; 732 opacity: 1; 733 visibility: visible; 734 position: static; 735} 736 737 738.mega-text-con { 739 white-space: normal; 740} 741.mega-text-con ul { 742 padding-left: 20px !important; 743} 744.mega-text-con li { 745 list-style-type: disc; 746 width: 100%; 747} 748 749.custom-menu-primary .hs-menu-wrapper > ul .mega-menu ul { 750 background: transparent !important; 751 box-shadow: none !important; 752 -webkit-box-shadow: none !important; 753} 754 755 756 757@media (max-width: 922px){ 758 .mega-menu.active { 759 display: none !important; 760 opacity: 0; 761 } 762 .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a span { 763 padding: 0px !important; 764 } 765 .header-container-wrapper .container-fluid .mega-menu {display: none !important;} 766 .header-container-wrapper .container-fluid .row-fluid .mega-menu, 767 .custom-menu-primary .mega-menu { 768 display: none; 769 opacity: 0; 770 visibility: hidden; 771 } 772} 773 774.mega-nav-con .hs-menu-item { 775 width: 100%; 776} 777 778.mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper { 779 display: block; 780 width: 100%; 781 visibility: visible; 782 opacity: 1; 783 position: static; 784 background: none; 785 padding-left: 0.33em !important; 786} 787 788.mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { 789 padding: 0.33em 0; 790} 791 792[class^=mega-drop].loaded::before { 793 display: block; 794 width: 20px; 795 height: 20px; 796 position: absolute; 797 right: -20px; 798 top: 0; 799} 800 801.hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a .mega-menu svg { 802 width: auto !important; 803} 804 805 806 807.hhs-nav { 808 padding-right: 0 !important; 809 padding-left: 0 !important; 810} 811 812 813.hhs-alt-nav .hhs-header-logo .logo-sticky, 814.hhs-header-logo .logo-standard { 815 display: block; 816} 817 818.hhs-alt-nav .hhs-header-logo .logo-standard, 819.hhs-header-logo .logo-sticky { 820 display: none; 821} 822.sticky-menu .hhs-header-logo .logo-standard { 823 display: none; 824} 825.sticky-menu .hhs-header-logo .logo-sticky { 826 display: block; 827} 828 829.hhs-header-logo, 830.hhs-nav-opt-items { 831 display: table-cell; 832 vertical-align: middle; 833} 834 835.hhs-header-logo { 836 position: relative; 837 z-index: 10; 838} 839 840.hhs-header-menu { 841 float: right !important; 842} 843 844 845 846 847 .hhs-lang-switch { 848 float: right; 849 } 850 851.hhs-lang-switch span { 852 display: flex; 853 height: 100%; 854} 855 856 .hhs-lang-switch .lang_switcher_class { 857 padding: 7px 10px; 858 display: flex; 859 align-items:center; 860 } 861 862 .hhs-lang-switch .globe_class { 863 background-image: none !important; 864 -webkit-font-smoothing: antialiased; 865 display: inline-block; 866 font-style: normal; 867 font-variant: normal; 868 text-rendering: auto; 869 line-height: 1; 870 font-weight: 900; 871 } 872 873 874.hhs-side-menu__controls .hhs-lang-switch { 875 position: absolute; 876 top: 5px; 877 right: 100px; 878} 879 880.hhs-side-menu__controls .hhs-lang-switch .lang_switcher_class { 881 padding: 0px; 882 margin-top: 0; 883} 884 885 886 .hhs-lang-switch .lang_list_class { 887 text-align: left; 888 border: none; 889 top: 35px;
890 left: -10px; 891 padding-top: 0px !important; 892 -webkit-box-shadow: 0 0 5px 0px rgba(0,0,0,0.1); 893 box-shadow: 0 0 5px 0px rgba(0,0,0,0.1); 894 min-width: 100px; 895 width: max-content; 896 } 897 898.hhs-side-menu .hhs-lang-switch .lang_list_class { 899 top: 30px; 900 z-index: 1000; 901} 902 903 .hhs-lang-switch .lang_list_class:before { 904 border: none; 905 width: 100% !important; 906 height: 15px !important; 907 background-color: transparent; 908 margin-left: auto; 909 left: auto; 910 } 911 .hhs-lang-switch .lang_list_class:after { 912 border: 5px solid transparent; 913 left: 85px; 914 top: -10px; 915 } 916 .hhs-side-menu .hhs-lang-switch .lang_list_class:after { 917 left: 76px; 918 } 919 920 921 922 .hhs-lang-switch .lang_list_class li:first-child, 923 .hhs-lang-switch .lang_list_class li{ 924 border: none !important; 925 } 926 .hhs-lang-switch .lang_list_class li:first-child { 927 padding-top: 10px; 928 } 929 930 .hhs-lang-switch .lang_list_class li:last-child { 931 padding-bottom: 10px; 932 } 933 934 .hhs-lang-switch .lang_list_class li { 935 padding: 0px; 936 margin-bottom: 0px; 937 } 938 939 940.hhs-lang-switch .lang_list_class li a { 941 display: block; 942} 943 944.hhs-lang-switch, 945.hhs-header-search, 946.hhs-header-cta { 947 float: right; 948 margin-left: 15px; 949 z-index: 1000; 950 position: relative; 951 display: flex; 952} 953 954.hhs-head-cta-1 { 955 margin-right: 15px; 956} 957 958.hhs-lang-switch a, 959.hhs-header-search a{ 960 padding: 10px 5px; 961 display: block; 962} 963 964.hhs-header-search a i { 965 vertical-align: bottom; 966} 967 968.hhs-lang-switch .globe_class svg { 969 vertical-align: middle; 970} 971 972 973.hhs-header-mod .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper li { 974 width: 100%; 975 display: block; 976 clear: both; 977} 978 979.hhs-header-hat { 980 position: relative; 981 z-index: 1000; 982} 983 984 985.hhs-header-hat .col-12 { 986 padding-left: 0px; 987 padding-right: 0px; 988} 989 990.hhs-header-hat .col-12 * { 991 margin-bottom: 0px; 992} 993 994.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul { 995 float: right; 996} 997.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a span { 998 padding: 10px 0; 999} 1000 1001 1002 1003.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li .mega-menu a { 1004 color: #555555 !important; 1005 padding: 5px; 1006 text-transform: none; 1007} 1008 1009.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li .mega-menu a { 1010 white-space: normal !important; 1011} 1012 1013.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper { 1014 display: block; 1015 opacity: 1; 1016 visibility: visible; 1017 position: static; 1018} 1019 1020.mega-text-con { 1021 white-space: normal; 1022} 1023.mega-text-con ul { 1024 padding-left: 20px !important; 1025} 1026.mega-text-con li { 1027 list-style-type: disc; 1028 width: 100%; 1029} 1030 1031.custom-menu-primary .hs-menu-wrapper > ul .mega-menu ul { 1032 background: transparent !important; 1033 box-shadow: none !important; 1034 -webkit-box-shadow: none !important; 1035} 1036 1037 1038 1039.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul { 1040 margin-right: 0px; 1041} 1042 1043.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { 1044 max-width: none; 1045 overflow: visible; 1046} 1047 1048 1049 1050 1051.custom-menu-primary .hs-menu-wrapper { 1052 overflow: visible !important; 1053} 1054 1055.custom-menu-primary .hs-menu-wrapper > ul{ 1056 float: right; 1057} 1058 1059.custom-menu-primary .hs-menu-wrapper > ul > li{ 1060 font-weight: normal; 1061 margin-left: 0px !important; 1062 margin-bottom: 0px; 1063} 1064 1065.custom-menu-primary .hs-menu-wrapper > ul > li > a{ 1066 padding: 10px 15px; 1067 position: relative; 1068 display: block; 1069} 1070 1071.custom-menu-primary a:hover { 1072 color: #000000; 1073} 1074 1075 1076.hs-menu-children-wrapper .hs-menu-item.active, 1077.custom-menu-primary .hs-menu-wrapper .hs-menu-children-wrapper li.active a:hover, 1078.sticky-menu .hs-menu-item.active, 1079.sticky-menu .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover{ 1080 background-color: transparent !important; 1081 cursor: default !important; 1082} 1083 1084 1085.sticky-menu { 1086 visibility: hidden; 1087 -webkit-transform: translateY(-100%); 1088 -ms-transform: translateY(-100%); 1089 -o-transform: translateY(-100%); 1090 transform: translateY(-100%); 1091 -webkit-transition: all .3s ease; 1092 -o-transition: all .3s ease; 1093 transition: all .3s ease; 1094 opacity: 0; 1095 -webkit-box-shadow: 0 2px 3px 1px rgba(0,0,0,.1); 1096 box-shadow: 0 2px 3px 1px rgba(0,0,0,.1); 1097} 1098 1099.sticky-menu.active { 1100 z-index: 1000; 1101 position: fixed; 1102 top: 0; 1103 left: 0; 1104 right: 0; 1105 visibility: visible; 1106 -webkit-transform: translateY(0); 1107 -ms-transform: translateY(0); 1108 -o-transform: translateY(0); 1109 transform: translateY(0); 1110 transition: all .3s ease; 1111 opacity: 1; 1112} 1113 1114 1115 1116 1117 1118.sticky-menu .widget-type-logo img { 1119 height: 35px !important; 1120 width: auto !important; 1121 margin: 10px 0; 1122} 1123 1124.hhs-header.sticky-menu.active { 1125 padding: 5px 0px !important; 1126} 1127 1128.custom-menu-primary.js-enabled .hamburger { 1129 display: none; 1130} 1131 1132@media (max-width: 922px){ 1133 .sticky-menu.active { 1134 position: static !important; 1135 } 1136 .sticky-menu .widget-type-cta { 1137 display: none; 1138 } 1139 .sticky-menu .widget-type-logo img { 1140 margin: 0; 1141 } 1142 .sticky-menu .page-center { 1143 padding: 0 10px !important; 1144 } 1145 .hhs-nav { 1146 position: relative; 1147 } 1148 .hhs-nav-opt-items { 1149 padding-right: 40px; 1150 } 1151 .custom-menu-primary.js-enabled { 1152 float: none; 1153 position: absolute; 1154 top: 0px; 1155 left: 0px; 1156 } 1157 .custom-menu-primary .hs-menu-wrapper, 1158 .custom-menu-primary.js-enabled .hs-menu-wrapper, 1159 .custom-menu-primary.js-enabled .hs-menu-children-wrapper{ 1160 display: none; 1161 } 1162 .custom-menu-primary.js-enabled .hamburger { 1163 display: inline-block; 1164 } 1165 .hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { 1166 padding: 0px 15px; 1167 } 1168 .hhs-header-logo { 1169 position: relative; 1170 z-index: 1000; 1171 } 1172 .custom-menu-primary.js-enabled .hs-menu-wrapper > ul > li{ 1173 margin-left: 0px !important; 1174 } 1175 .hamburger { 1176 padding-top: 10px; 1177 } 1178} 1179 1180@media (max-width: 575px){ 1181 nav { 1182 transition: height 0.5s ease-in-out; 1183 } 1184 .hhs-header-mod .hhs-nav { 1185 padding-top: 25px; 1186 } 1187 .custom-menu-primary.js-enabled { 1188 top: 20px; 1189 } 1190 .hhs-hat-menu { 1191 position: relative; 1192 } 1193 .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a { 1194 text-align: center !important; 1195 padding: 0 !important; 1196 } 1197 .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul li li a { 1198 padding: 2px 10px !important; 1199 } 1200 .hhs-hat-menu .hhs-header-search a { 1201 padding: 5px 0px 5px 10px; 1202 } 1203 1204 .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul, 1205 .hhs-hat-menu > ul { 1206 width: 100% !important; 1207 margin: 0px auto !important; 1208 float: none !important; 1209 text-align: center; 1210 } 1211 1212 .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 { 1213 display: inline-block; 1214 text-align: center; 1215 padding: 0 5px; 1216 } 1217 .hhs-hat-menu .hs-menu-children-wrapper:before { 1218 text-align: left; 1219 } 1220} 1221 1222 1223 1224 1225 1226 .hhs-top-bar { 1227 background-color: rgba(0, 0, 0, 0.0); 1228 padding: 20px 0; 1229 1230 position: absolute; 1231 left: 0; 1232 right: 0; 1233 z-index: 1000; 1234 1235 } 1236 .hhs-top-bar.sticky-menu.active { 1237 padding: 5px 0; 1238 } 1239 1240 @media (min-width: 992px) { 1241 1242 .hhs-header-hat .container, 1243 .hhs-top-bar .container { 1244 padding-right: 30px; 1245 padding-left: 30px; 1246 } 1247 1248 } 1249 1250
1251 1252 .hhs-top-bar.hhs-alt-nav .logo-sticky, 1253 .logo-standard { 1254 max-width: 245px; 1255 float: left; 1256 } 1257 1258 .hhs-top-bar.hhs-alt-nav.sticky-menu.active .logo-sticky, 1259 .logo-sticky { 1260 max-width: 145px; 1261 float: left; 1262 } 1263 1264 .hhs-header-logo { 1265 padding-top: 0px; 1266 } 1267 1268 1269 .hhs-nav-grid__menu { 1270 1271 margin-left: auto; 1272 1273 } 1274 1275 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a, 1276 .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a { 1277 color: rgba(255, 255, 255, 1.0); 1278 } 1279 1280 1281 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li { 1282 margin: 15px 10px; 1283 } 1284 1285 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, 1286 .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a:hover, 1287 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover{ 1288 color: rgba(242, 245, 248, 1.0); 1289 } 1290 1291 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, 1292 .hhs-header-search a svg, 1293 .hhs-lang-switch svg, 1294 .top-bar-search svg{ 1295 fill: rgba(255, 255, 255, 1); 1296 } 1297 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg { 1298 fill: rgba(242, 245, 248, 1.0); 1299 } 1300 1301 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg { 1302 -webkit-transition: fill 400ms ease-in-out; 1303 -moz-transition: fill 400ms ease-in-out; 1304 -ms-transition: fill 400ms ease-in-out; 1305 -o-transition: fill 400ms ease-in-out; 1306 transition: fill 400ms ease-in-out; 1307 } 1308 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li li a svg { 1309 -moz-transform: rotate(-90deg); 1310 -webkit-transform: rotate(-90deg); 1311 -o-transform: rotate(-90deg); 1312 -ms-transform: rotate(-90deg); 1313 transform: rotate(-90deg); 1314 vertical-align: sub; 1315 } 1316 1317 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, 1318 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after { 1319 background-color: rgba(242, 245, 248, 1.0); 1320 } 1321 1322 1323 1324 .hhs-lang-switch .globe_class svg{ 1325 fill: rgba(255, 255, 255, 1); 1326 } 1327 1328 .lang_list_class li { 1329 background: rgba(255, 255, 255, 1) !important; 1330 } 1331 1332 .hhs-lang-switch .lang_list_class:after { 1333 border-bottom-color: rgba(255, 255, 255, 1) !important; 1334 } 1335 1336 1337 1338 .hhs-hat-menu .hs-menu-children-wrapper, 1339 .sc-site-header__menu .hs-menu-children-wrapper { 1340 background-color: rgba(255, 255, 255, 1) !important; 1341 } 1342 1343 .sc-site-header__menu .mega-menu .hs-menu-children-wrapper { 1344 background-color: transparent !important; 1345 } 1346 1347 .hhs-hat-menu .hs-menu-children-wrapper:before, 1348 .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper:before { 1349 color: rgba(255, 255, 255, 1) !important; 1350 } 1351 1352 .hhs-hat-menu .hs-menu-children-wrapper li a, 1353 .hhs-lang-switch .lang_list_class li a, 1354 .custom-menu-primary .hs-menu-wrapper > ul li a, 1355 .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper li a, 1356 .hhs-lang-switch .lang_list_class li a { 1357 color: #444444; 1358 font-size: 14px !important; 1359 } 1360 1361 .hhs-hat-menu .hs-menu-children-wrapper li a:hover, 1362 .hhs-lang-switch .lang_list_class li a:hover, 1363 .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item.hs-menu-depth-2 a:hover, 1364 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover{ 1365 background-color: rgba(0, 164, 189, 1) !important; 1366 } 1367 1368 .hhs-hat-menu .hs-menu-children-wrapper li a:hover, 1369 .hhs-lang-switch .lang_list_class li a:hover, 1370 .custom-menu-primary .hs-menu-wrapper > ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover, 1371 .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item.hs-menu-depth-2 a:hover, 1372 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover{ 1373 color: #fff !important; 1374 } 1375 1376 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-item.hs-menu-depth-2 a:hover svg { 1377 fill: #fff !important; 1378 } 1379 1380 .custom-menu-primary .hs-menu-wrapper > ul li.hs-item-has-children ul.hs-menu-children-wrapper li.active a:hover { 1381 color: #444444 !important; 1382 } 1383 1384 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item.sub-active > a, 1385 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item.sub-active > a{ 1386 background-color: rgba(242, 245, 248, 1) !important; 1387 color: #444444 !important; 1388 } 1389 1390 1391 1392 .hhs-top-bar.hhs-alt-nav.sticky-menu, 1393 .hhs-top-bar.sticky-menu, 1394 .hhs-top-bar.hhs-alt-nav{ 1395 background-color: rgba(255, 255, 255, 0.95); 1396 } 1397 .sticky-menu.active { 1398 background-color: rgba(255, 255, 255, 0.95); 1399 } 1400 1401 .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a, 1402 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a, 1403 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a, 1404 .sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links li a, 1405 .sticky-menu .hhs-lang-switch .globe_class:before{ 1406 color: rgba(36, 54, 75, 1.0); 1407 } 1408 1409 .hhs-top-bar.hhs-alt-nav .hhs-lang-switch .globe_class svg { 1410 fill: rgba(36, 54, 75, 1.0); 1411 } 1412 1413 .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, 1414 .sticky-menu .hhs-nav-grid__extras svg, 1415 .hhs-top-bar.hhs-alt-nav .hhs-header-search a svg { 1416 fill: rgba(36, 54, 75, 1.0); 1417 } 1418 1419 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item a { 1420 color: #444444; 1421 } 1422 1423 .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, 1424 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, 1425 .hhs-top-bar.hhs-alt-nav .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .hs-menu-depth-1:first-child:hover, 1426 .hhs-top-bar.hhs-alt-nav .fas:hover, 1427 .sticky-menu .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .hs-menu-depth-1:first-child:hover, 1428 .sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links li a:hover, 1429 .sticky-menu .hhs-header-search a i:hover{ 1430 color: rgba(36, 54, 75, 1.0) !important; 1431 } 1432 .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg, 1433 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg { 1434 fill: rgba(36, 54, 75, 1.0) !important; 1435 } 1436 1437
1438 1439 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, 1440 .hhs-top-bar.hhs-alt-nav .hhs-header-search a svg, 1441 .hhs-top-bar.hhs-alt-nav .top-bar-search svg { 1442 fill: rgba(36, 54, 75, 1) !important; 1443 } 1444 1445 1446 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, 1447 .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after, 1448 .sticky-menu.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after, 1449 .sticky-menu.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after { 1450 background-color: rgba(36, 54, 75, 1.0); 1451 } 1452 1453 1454 1455 .hhs-header-cta .cta-secondary, 1456 .hhs-header-cta .cta-tertiary, 1457 .hhs-header-cta .cta-primary, 1458 .hhs-header-cta .cta-four, 1459 .hhs-header-cta .cta-five{ 1460 padding: 15px 15px !important; 1461 font-size: 10px !important; 1462 -webkit-box-shadow: none; 1463 box-shadow: none; 1464 } 1465 1466 1467 1468 1469 .hhs-side-menu { 1470 width: 400px; 1471 } 1472 1473 .hhs-side-menu { 1474 background-color: rgba(255, 255, 255, 1.0); 1475 } 1476 1477 .body-wrapper::after { 1478 background-color: rgba(0, 0, 0, 0.6); 1479 } 1480 1481 1482 1483 .hamburger-icon .line { 1484 background: rgba(255, 255, 255, 1.0); 1485 } 1486 1487 .hhs-top-bar.hhs-alt-nav .hamburger-icon .line, 1488 .sticky-menu .hamburger-icon .line { 1489 background: rgba(68, 68, 68, 1.0); 1490 } 1491 1492 .hamburger-icon.active .line { 1493 background: rgba(68, 68, 68, 1.0); 1494 } 1495 .hhs-side-menu .top-bar-search svg, 1496 .hhs-side-menu .hhs-lang-switch .globe_class svg { 1497 fill: rgba(68, 68, 68, 1.0); 1498 } 1499 .hhs-side-menu .top-bar-search { 1500 padding: 4px; 1501 } 1502 .hhs-side-menu .top-bar-search svg { 1503 height: 20px; 1504 width: 20px; 1505 } 1506 1507 1508 .hhs-side-menu__controls .hhs-lang-switch { 1509 right: 70px !important; 1510 } 1511 1512 1513 1514 .hhs-side-menu .hhs-lang-switch .globe_class:before, 1515 .hhs-side-menu .fas{ 1516 color: rgba(68, 68, 68, 1.0); 1517 } 1518 1519 .hhs-top-bar .fas { 1520 fill: #fff; 1521 } 1522 1523 .hhs-side-menu__footer a svg, 1524 .hhs-side-menu__footer a:visited svg { 1525 fill: #333333; 1526 } 1527 1528 .hhs-side-menu__footer a:hover svg, 1529 .hhs-side-menu__footer a:focus svg { 1530 fill: #666666; 1531 } 1532 1533 1534 1535 .hhs-side-menu .hhs-side-menu__mobile li a { 1536 font-size: 18px; 1537 font-weight: bold; 1538 color: rgba(102, 102, 102, 1.0); 1539 } 1540 1541 .hhs-side-menu .hhs-side-menu__mobile li a:hover { 1542 color: rgba(0, 0, 0, 1.0); 1543 } 1544 1545 .hhs-sidebar-nav-toggle svg { 1546 fill: rgba(153, 153, 153, 1.0); 1547 } 1548 1549 1550 1551 .hhs-side-menu__extras .hs-menu-item a, 1552 .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a { 1553 font-size: 14px; 1554 font-weight: nomral; 1555 color: rgba(102, 102, 102, 1); 1556 } 1557 1558 .hhs-side-menu__extras .hs-menu-item a:hover, 1559 .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a:hover { 1560 color: rgba(0, 164, 189, 1); 1561 } 1562 1563 1564 1565 1566 .hhs-side-menu__extras {flex: 1;} 1567 1568 1569 @media (max-width: 575px) { 1570 .hhs-side-menu { 1571 width: 100%; 1572 } 1573 } 1574 1575 1576 1577 1578 1579 1580 1581 1582 1583 1584 1585 .hhs-menu-toggle { 1586 display: none; 1587 } 1588 @media (max-width: 960px) { 1589 .hhs-menu-toggle { 1590 display: block; 1591 } 1592 } 1593 @media (max-width: 920px) { 1594 .hhs-menu-toggle { 1595 display: block; 1596 } 1597 } 1598 1599
1600 1601 1602 .hhs-side-menu__ctas .hhs-side-cta-1, 1603 .hhs-side-menu__ctas .hhs-side-cta-2{ 1604 display: none; 1605 } 1606 1607 @media (max-width: 960px) { 1608 .hhs-extras-ctas, 1609 .hhs-extras-ctas .hhs-head-cta-1 { 1610 display: none; 1611 } 1612 .hhs-side-menu__ctas .hhs-side-cta-1 { 1613 display: inline-block; 1614 margin-right: 15px; 1615 } 1616 } 1617 @media (max-width: 920px) { 1618 .hhs-extras-ctas .hhs-head-cta-2 { 1619 display: none; 1620 } 1621 .hhs-side-menu__ctas .hhs-side-cta-2 { 1622 display: inline-block; 1623 } 1624 } 1625 1626 1627 1628 1629 @media (min-width: 850px) { 1630 .hhs-side-menu__mobile { 1631 display: none; 1632 } 1633 } 1634 1635 @media (max-width: 850px) { 1636 .main-nav .sc-site-header__menu { 1637 display: none; 1638 } 1639 } 1640 1641 1642 1643 1644 1645 1646 1647 1648 1649 1650 1651 1652 1653 1654 @media (max-width: 922px) { 1655 .custom-menu-primary .hs-menu-wrapper > ul { 1656 margin-top: 10px !important; 1657 } 1658 .custom-menu-primary .hs-menu-wrapper > ul, 1659 .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover{ 1660 background-color: rgba(255, 255, 255, 1) !important; 1661 } 1662 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover, 1663 .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover { 1664 color: #444444 ; 1665 } 1666 .custom-menu-primary .hs-menu-wrapper > ul li{ 1667 1668 border-top: 1px solid rgba(0, 0, 0, .1) !important; 1669 1670 } 1671 .custom-menu-primary .hs-menu-wrapper > ul ul li{ 1672 1673 background-color: rgba(0, 0, 0, .05); 1674 1675 } 1676 1677 .sticky-menu.active { 1678 position: static !important; 1679 } 1680 .sticky-menu.active { 1681 display: none !important; 1682 height: 0px !important; 1683 } 1684 1685 } 1686 1687 1688 @media (max-width: 575px) { 1689 .logo-standard, .logo-sticky { 1690 max-width: 200px !important; 1691 } 1692 1693 .hhs-nav-opt-items .hhs-header-search { 1694 right: 3px; 1695 } 1696 .hhs-nav-opt-items .hhs-lang-switch 1697 { 1698 right: 33px; 1699 } 1700 1701 } 1702 1703 1704</style> 1705 1706<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48873109812/1790628463018/template_global-footer.min.css"> 1707<style> 1708 1709 1710 1711 #hs_cos_wrapper_global_footer .hhs-footer-mod { 1712 padding-top: 10px; 1713 padding-bottom: 10px; 1714 1715 1716 background-color: rgba(0, 33, 49, 1.0); 1717 } 1718 1719 1720 1721 1722 .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a, 1723 .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a, 1724 .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a { 1725 color: #8798a6 !important; 1726 } 1727 .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover, 1728 .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover, 1729 .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover { 1730 color: #667788 !important; 1731 } 1732 .foot-nav-title, 1733 .hhs-foot-rss div.col-title, 1734 .hhs-foot-nav-col div.col-title { 1735 margin-bottom: 0px; 1736 padding-left: 0px; 1737 } 1738 1739 .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text p, 1740 .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text l1, 1741 .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text span, 1742 .hhs-foot-rss label{ 1743 color: #444444; 1744 } 1745 1746 .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a { 1747 font-size: 12px !important; 1748 } 1749 1750 1751 .hhs-footer-mod .hhs-post-content a h6 { 1752 color: #444444; 1753 font-size: 16px; 1754 line-height: 20px; 1755 } 1756 .hhs-footer-mod .hhs-post-summary p { 1757 color: #444444; 1758 font-size: 14px; 1759 line-height: 18px; 1760 } 1761 .hhs-foot-rss .hs-rss-title:hover { 1762 color: #ff7a59; 1763 } 1764 .hhs-footer-mod .hhs-post-feat-img { 1765 min-height: 100px; 1766 } 1767 .hhs-foot-rss .hs-rss-item.hs-with-featured-image .hs-rss-item-text { 1768 margin-top: 100px; 1769 } 1770 .hhs-foot-break-line { 1771 border-color: #002131; 1772 } 1773 .hhs-foot-copyright { 1774 color: #8798a6; 1775 } 1776 1777 1778 1779 1780 @media (max-width: 575px) { 1781 .hhs-foot-nav-col .hhs-col-content { 1782 display: none; 1783 text-align: center; 1784 } 1785 .hhs-foot-nav-col .hhs-col-content.open-menu { 1786 display: block; 1787 text-align: center; 1788 } 1789 button.foot-nav-title { 1790 color: ; 1791 } 1792 } 1793 1794 1795 1796 #hs_cos_wrapper_global_footer .hhs-social-con svg { 1797 width:20px; 1798 height: 20px; }#hs_cos_wrapper_global_footer .hhs-social-con svg { fill: #8798a6; } 1799 #hs_cos_wrapper_global_footer .hhs-social-con svg:hover {fill: #667788;}@media (max-width: 922px) { 1800 #hs_cos_wrapper_global_footer .hhs-footer-mod { 1801 padding-top: 10px; 1802 padding-bottom: 10px; 1803 } 1804 } 1805 1806 1807 1808 #return-to-top { 1809 background: rgba(36, 54, 75, 0.7); 1810 left: 20px; 1811 } 1812 #return-to-top:hover { 1813 background: rgba(36, 54, 75, 0.9); 1814 } 1815 1816 1817 1818 @media (max-width: 575px) { 1819 #hs_cos_wrapper_global_footer .hhs-footer-mod { 1820 padding-top: 10px; 1821 padding-bottom: 10px; 1822 } 1823 .hhs-foot-nav-col { 1824 border-color: #002131; 1825 } 1826 } 1827</style> 1828 1829<style> 1830 1831 1832 1833 1834 1835 1836 1837 1838</style> 1839 1840<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48873109309/1790628462051/template_hero-banner.min.css"> 1841 1842<style> 1843 1844
1845 1846 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod { 1847 padding-top: 150px; 1848 padding-bottom: 150px;z-index: 1;background-repeat: no-repeat; 1849 background-size: cover; 1850 background-position: center bottom;} 1851 1852 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .row { 1853 margin-top: 60px; 1854 } 1855 1856 @media (max-width: 922px) { 1857 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod { 1858 padding-top: 100px; 1859 padding-bottom: 100px; 1860 } 1861 } 1862 @media (max-width: 575px) { 1863 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod { 1864 padding-top: 100px; 1865 padding-bottom: 150px; 1866 }}#hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .first-col .hhs-col-inner { 1867 text-align: left;}#hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .first-col .hhs-col-inner { 1868 text-align: left; 1869 } 1870 @media (max-width: 575px) { 1871 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .first-col .hhs-col-inner { 1872 text-align: left; 1873 } 1874 } 1875 1876 1877 #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h1, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h2,#hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h3, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h4, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h5, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h6, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text p, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text span, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text label, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text li { 1878 color: #ffffff; 1879 } 1880 1881 1882 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .second-col .hhs-col-inner { 1883 text-align: left;} 1884 @media (max-width: 575px) { 1885 #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .second-col .hhs-col-inner { 1886 text-align: left; 1887 } 1888 } 1889 1890 1891 1892 #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h1, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h2,#hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h3, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h4, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h5, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h6, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text p, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text span, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text label, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text li { 1893 color: #ffffff; 1894 }#hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-form-con {margin-left: 0px; 1895 margin-right: auto;} 1896 #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-form-con { 1897 max-width: 100%; 1898 } 1899 #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-form-con .mdl-checkbox__box-outline { 1900 border-color: #ffffff !important; 1901 }</style> 1902 1903 1904<style> 1905 1906 1907 .hhs-blog-grid-cards { 1908 1909 background-color: rgba(255, 255, 255, 1.0); 1910 1911 padding-top: 0px; 1912 padding-bottom: 0px; 1913 } 1914 1915 1916 @media (max-width: 922px) { 1917 .hhs-blog-grid-cards { 1918 padding-top: 0px; 1919 padding-bottom: 0px; 1920 } 1921 } 1922 1923 @media (max-width: 575px) { 1924 .hhs-blog-grid-cards { 1925 padding-top: 0px; 1926 padding-bottom: 0px; 1927 } 1928 } 1929 1930 1931 1932 1933 1934 @media screen and (min-width: 922px) { 1935 .hhs-blog-grid-cards .blog-index__post { 1936 flex: 0 0 calc(100%/2); 1937 } 1938 } 1939 1940 @media screen and (min-width: 1000px) { 1941 .hhs-blog-grid-cards.listing-page .blog-index__post { 1942 flex: 0 0 calc(100%/3); 1943 } 1944 } 1945 1946 @media screen and (min-width: 922px) { 1947 .hhs-blog-grid-cards.listing-page .blog-index__post--large { 1948 flex: 1 0 100%; 1949 display: flex; 1950 justify-items: space-between; 1951 } 1952 } 1953 1954 .blog-recent-posts__post, 1955 .hhs-blog-card-inner, 1956 .blog-index__post--large { 1957 background-color: rgba(255, 255, 255, 1.0); 1958 } 1959 1960 1961 1962 1963 .feat-cust-height { 1964 height: 180px; 1965 overflow: hidden; 1966 } 1967 .feat-cust-height img { 1968 width: 100%; 1969 height: 100% !important; 1970 object-fit: cover; 1971 object-position: center; 1972 } 1973 1974
1975 1976 1977 1978 p.reading-minutes { 1979 margin-bottom: 5px; 1980 color: rgba(153, 153, 153, 1.0); 1981 text-transform: uppercase; 1982 font-size: 12px; 1983 } 1984 1985 1986 1987 1988 1989 1990 .blog-index__post--large h4.card_post_title, 1991 .blog-index__post--large h4.card_post_title a { 1992 font-size: 28px; 1993 color: rgba(68, 68, 68, 1.0); 1994 line-height: 1.3em; 1995 } 1996 .blog-index__post-content--small h4.card_post_title, 1997 .blog-index__post-content--small h4.card_post_title a { 1998 font-size: 20px; 1999 color: rgba(68, 68, 68, 1.0); 2000 line-height: 1.2em; 2001 } 2002 2003 @media (max-width: 575px) { 2004 .blog-index__post--large h4.card_post_title, 2005 .blog-index__post--large h4.card_post_title a { 2006 font-size: 20px; 2007 } 2008 .blog-index__post-content--small h4.card_post_title 2009 .blog-index__post-content--small h4.card_post_title a { 2010 font-size: 24px; 2011 } 2012 } 2013 2014 2015 2016 2017 2018 2019 2020 .blog-index__post-author span { 2021 font-size: 14px; 2022 } 2023 2024 2025 a.blog-index__post-author-name { 2026 color: rgba(102, 102, 102, 1.0); 2027 } 2028 2029 2030 2031 2032 2033 2034 2035 .blog-recent-posts__post p, .blog-index__post--large p, .blog-index__post--small p, .blog-index__tag-subtitle { 2036 color: rgba(102, 102, 102, 1.0); 2037 font-size: 18px ; 2038 } 2039 2040 2041 2042 2043 2044 2045 2046 2047 2048 .hhs-blog-grid-cards .blog-index__post-tag { 2049 color: rgba(153, 153, 153, 1.0); 2050 background: rgba(238, 238, 238, 1.0); 2051 } 2052 .hhs-blog-grid-cards .blog-index__post-tag:hover, 2053 .hhs-blog-grid-cards .blog-index__post-tag:focus{ 2054 color: rgba(250, 250, 250, 1.0); 2055 background: rgba(153, 153, 153, 1.0); 2056 } 2057 2058 2059 2060 2061 2062 .dnd-blog-listing .blog-index__post--large.pull-up-card { 2063 margin-top: -130px; 2064 position: relative; 2065 z-index: 5; 2066 } 2067 2068 2069 2070 2071 .hhs-blog-grid-cards .blog-pagination__prev-link svg, 2072 .hhs-blog-grid-cards .blog-pagination__next-link svg, 2073 .hhs-blog-grid-cards .blog-pagination__link { 2074 color: rgba(68, 68, 68, 1.0); 2075 } 2076 2077 .hhs-blog-grid-cards .blog-pagination__prev-link svg, 2078 .hhs-blog-grid-cards .blog-pagination__next-link svg { 2079 fill: rgba(68, 68, 68, 1.0); 2080 } 2081 2082 .hhs-blog-grid-cards .blog-pagination__link--active { 2083 border: 2px solid rgba(0, 164, 189, 1.0); 2084 } 2085 2086 .hhs-blog-grid-cards .blog-pagination__number-link:hover, 2087 .hhs-blog-grid-cards .blog-pagination__number-link:focus { 2088 border: 2px solid rgba(0, 164, 189, 1.0); 2089 background-color: rgba(0, 164, 189, 1.0); 2090 color: rgba(255, 255, 255, 1.0); 2091 } 2092 2093</style> 2094 2095 2096<style> 2097 2098 2099 2100 #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-text-mod { 2101 padding-top: 50px; 2102 padding-bottom: 25px;background-color: rgba(242, 245, 248, 1);} 2103 2104 @media (max-width: 922px) { 2105 #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-text-mod { 2106 padding-top: 50px; 2107 padding-bottom: 25px; 2108 } 2109 } 2110 @media (max-width: 575px) { 2111 #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-text-mod { 2112 padding-top: 50px; 2113 padding-bottom: 10px; 2114 } 2115 } 2116 2117 2118 2119 #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-video-player { 2120 background: #000000 url() no-repeat center center; 2121 background-size: cover; 2122 }#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h1, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h2,#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h3, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h4, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h5, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h6, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text p, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text span, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text li, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text blockquote {text-align: center; 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48.3-47.8 11.4-42.9 11.4-132.3 11.4-132.3s0-89.4-11.4-132.3zm-317.5 213.5V175.2l142.7 81.2-142.7 81.2z" /></svg> 2981 <span class="screen-reader-text">YouTube</span> 2982 </a> 2983 2984 2985 2986 2987 2988 2989 2990 2991 2992 2993 2994 </div> 2995</div> 2996 2997 2998 2999 3000 3001 3002 3003 3004 3005</div> 3006 </div> 3007 </header> 3008 <main id="main-content" role="main"> 3009 3010<main class="body-container-wrapper"> 3011 <div class="container-fluid body-container dnd-blog-listing body-container--blog-index"> 3012<div class="row-fluid-wrapper"> 3013<div class="row-fluid"> 3014<div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> 3015 3016<div class="row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-vertical-alignment dnd_area-row-0-force-full-width-section dnd-section dnd_area-row-0-padding"> 3017<div class="row-fluid "> 3018<div class="span12 widget-span widget-type-custom_widget dnd_area-module-1-vertical-alignment 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3041<div id="" class="hhs-hero-mod 3042 show-mobile 3043 show-tablet 3044 show-desktop 3045 3046 " style="background-image: url('https://www.mightyroar.com/hubfs/Navy_GR_1-04.jpg');"> 3047 3048 <div class="container" style=""> 3049 3050 <div class="row"> 3051 3052 <div class="col-12 first-col"> 3053 <div class="hhs-col-inner"> 3054 <div class="hhs-col-inner-con"> 3055 3056 <div class="hhs-rich-text"> 3057 3058 <h1>Blog</h1> 3059 3060 </div> 3061 3062 3063 </div> 3064 3065 </div> 3066 </div> 3067 3068 </div> 3069 3070 </div> 3071 <span class="hhs-hero-overlay"></span> 3072 3073 3074 3075</div> 3076 3077 3078 3079 3080 3081 3082 3083 3084 3085 3086 3087 3088 3089 3090 3091 3092</div> 3093 3094</div><!--end widget-span --> 3095</div><!--end row--> 3096</div><!--end row-wrapper --> 3097 3098<div class="row-fluid-wrapper row-depth-1 row-number-3 dnd_area-row-2-force-full-width-section dnd_area-row-2-padding dnd-section dnd_area-row-2-vertical-alignment"> 3099<div class="row-fluid "> 3100<div class="span12 widget-span widget-type-custom_widget dnd-module dnd_area-module-3-vertical-alignment" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> 3101<div id="hs_cos_wrapper_dnd_area-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 3102 3103 3104 3105 3106 3107 3108 3109 3110 3111 3112 3113 3114 3115 3116 3117<div class="hhs-blog-grid-cards listing-page"> 3118 <div class="container"> 3119 <div class="row"> 3120 <div class="blog-index"> 3121 3122 3123 3124 3125 <div class="blog-index__post-content--large-wrapper"> 3126 <div class="blog-index__post blog-index__post--large pull-up-card"> 3127 3128 <a class="blog-index__post-image blog-index__post-image--large" href="https://www.mightyroar.com/blog/considered-purchases-consumer-marketing"> 3129 <img src="https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=4564&height=3043&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg" alt="" width="4564" height="3043" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=2282&height=1522&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 2282w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=4564&height=3043&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 4564w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=6846&height=4565&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 6846w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=9128&height=6086&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 9128w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=11410&height=7608&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 11410w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=13692&height=9129&name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 13692w" sizes="(max-width: 4564px) 100vw, 4564px"> 3130 </a> 3131 3132 <div class="blog-index__post-content blog-index__post-content--large"> 3133 3134 <p class="reading-minutes"> 3135 3136 3137 3138 3139 3140 7 min read</p> 3141 3142 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/considered-purchases-consumer-marketing">How High-Consideration Consumer Purchases Get Made (And Why Your Funnel Keeps Missing Them)</a></h4> 3143 3144 <div class="blog-index__post-author"> 3145 3146
3147 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3148 </div> 3149 3150 3151 3152 <p>
3152When marketing teams sit down to discuss their funnel or the consumer journey, it's easy to assume that a customer knows they have a problem, sees an ad, does some comparison shopping, then makes their decision. On paper, they fly through marketing...</p> 3153 3154 3155 3156 3157 <div class="blog-index__post-tags"> 3158 3159 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3160 3161 </div> 3162 3163 3164 3165 3166 3167 </div> 3168 </div> 3169 </div> 3170 3171 3172 3173 3174 3175 <div class="blog-index__post blog-index__post--small"> 3176 <div class="hhs-blog-card-inner"> 3177 3178 <a href="https://www.mightyroar.com/blog/credit-union-marketing-tough-economy" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3179 <img src="https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=1536&height=1024&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png" alt="Close-up of Andrew Jacksonâs portrait on a U.S. twenty-dollar bill, altered to show a bruised black eye and a sad, downturned expression." width="1536" height="1024" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=768&height=512&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 768w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=1536&height=1024&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 1536w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=2304&height=1536&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 2304w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=3072&height=2048&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 3072w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=3840&height=2560&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 3840w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=4608&height=3072&name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 4608w" sizes="(max-width: 1536px) 100vw, 1536px"> 3180 </a> 3181 3182 <div class="blog-index__post-content blog-index__post-content--small"> 3183 3184 <p class="reading-minutes"> 3185 3186 3187 3188 3189 3190 7 min read</p> 3191 3192 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/credit-union-marketing-tough-economy">Credit Union Marketing In A Tough Economy</a></h4> 3193 3194 <div class="blog-index__post-author"> 3195 3196 3197 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&
3197name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3198 </div> 3199 3200 3201 3202 <p>When the economy gets shaky and everyday costs keep climbing, your members don't stop needing financial services. They need more from you, yet most...</p> 3203 3204 3205 3206 3207 <div class="blog-index__post-tags"> 3208 3209 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3210 3211 </div> 3212 3213 3214 </div> 3215 3216 3217 3218 </div> 3219 </div> 3220 3221 3222 3223 3224 3225 <div class="blog-index__post blog-index__post--small"> 3226 <div class="hhs-blog-card-inner"> 3227 3228 <a href="https://www.mightyroar.com/blog/brand-positioning-statement" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3229 <img src="https://www.mightyroar.com/hs-fs/hubfs/how%20to%20create%20a%20brand%20positioning%20statement%20%7C%20branding%20agency%20%7C%20mighty%20roar%20%7C%20atlanta%20georgia.jpg?quality=low" alt="" width="0" height="0" loading="lazy"> 3230 </a> 3231 3232 <div class="blog-index__post-content blog-index__post-content--small"> 3233 3234 <p class="reading-minutes"> 3235 3236 3237 3238 3239 3240 4 min read</p> 3241 3242 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/brand-positioning-statement">Brand Positioning Statement: What It Is and How to Write One</a></h4> 3243 3244 <div class="blog-index__post-author"> 3245 3246 3247 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3248 </div> 3249 3250 3251 3252 <p>A brand positioning statement defines the specific place your brand occupies in the mind of your target audience. It answers who you are for, why...</p> 3253 3254 3255 3256 3257 <div class="blog-index__post-tags"> 3258 3259 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3260 3261 </div> 3262 3263 3264 </div> 3265 3266 3267 3268 </div> 3269 </div> 3270 3271 3272 3273 3274 3275 <div class="blog-index__post blog-index__post--small"> 3276 <div class="hhs-blog-card-inner"> 3277 3278 <a href="https://www.mightyroar.com/blog/first-90-days-with-agency" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3279 <img src="https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=4032&height=3024&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg" alt="Two colleagues discussing and sketching website wireframes on a whiteboard in an office lou
3279nge area with large windows in the background." width="4032" height="3024" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=2016&height=1512&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 2016w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=4032&height=3024&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 4032w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=6048&height=4536&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 6048w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=8064&height=6048&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 8064w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=10080&height=7560&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 10080w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=12096&height=9072&name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 12096w" sizes="(max-width: 4032px) 100vw, 4032px"> 3280 </a> 3281 3282 <div class="blog-index__post-content blog-index__post-content--small"> 3283 3284 <p class="reading-minutes"> 3285 3286 3287 3288 3289 3290 5 min read</p> 3291 3292 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/first-90-days-with-agency">What to Expect in Your First 90 Days With an Agency</a></h4> 3293 3294 <div class="blog-index__post-author"> 3295 3296 3297 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3298 </div> 3299 3300 3301 3302 <p>The first few months with a new agency can feel strange. Progress moves slower than you hoped, yet the calendar somehow fills up faster than...</p> 3303 3304 3305 3306 3307 <div class="blog-index__post-tags"> 3308 3309 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/uncategorized">General</a> 3310 3311 </div> 3312 3313 3314 </div> 3315 3316 3317 3318 </div> 3319 </div> 3320 3321 3322 3323 3324 3325 <div class="blog-index__post blog-index__post--small"> 3326 <div class="hhs-blog-card-inner"> 3327 3328 <a href="https://www.mightyroar.com/blog/customer-asking-chatgpt" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3329 <img src="https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=5293&height=3348&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg" alt="Smartphone screen displaying " What can I help with?" from a Generative AI assistant" width="5293" height="3348" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=2647&height=1674&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 2647w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=5293&height=3348&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 5293w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=7940&height=5022&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 7940w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=10586&height=6696&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 10586w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=13233&height=8370&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 13233w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=15879&height=10044&name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 15879w" sizes="(max-width: 5293px) 100vw, 5293px"> 3330 </a> 3331 3332 <div class="blog-index__post-content blog-index__post-content--small"> 3333 3334 <p class="reading-minutes"> 3335 3336 3337 3338 3339 3340 6 min read</p> 3341 3342 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/customer-asking-chatgpt">Your Next Customer Isnât Googling You. Theyâre Asking ChatGPT.</a></h4> 3343 3344 <div class="blog-index__post-author"> 3345 3346
3347 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3348 </div> 3349 3350 3351 3352 <p>What is Generative Engine Optimization? Generative engine optimization (GEO) is the practice of making your brand visible in AI-generated answers....</p> 3353 3354 3355 3356 3357 <div class="blog-index__post-tags"> 3358 3359 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/digital">Digital</a><span> </span> 3360 3361 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3362 3363 </div> 3364 3365 3366 </div> 3367 3368 3369 3370 </div> 3371 </div> 3372 3373 3374 3375 3376 3377 <div class="blog-index__post blog-index__post--small"> 3378 <div class="hhs-blog-card-inner"> 3379 3380 <a href="https://www.mightyroar.com/blog/incrementality-experiments" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3381 <img src="https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=1048&height=514&name=2026-01-12_12-00-59.png" alt="Image showing an incrementality test results dashboard showing 23.4% lift and 3.24x ROAS for Q4 2024 paid social campaign" width="1048" height="514" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=524&height=257&name=2026-01-12_12-00-59.png 524w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=1048&height=514&name=2026-01-12_12-00-59.png 1048w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=1572&height=771&name=2026-01-12_12-00-59.png 1572w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=2096&height=1028&name=2026-01-12_12-00-59.png 2096w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=2620&height=1285&name=2026-01-12_12-00-59.png 2620w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=3144&height=1542&name=2026-01-12_12-00-59.png 3144w" sizes="(max-width: 1048px) 100vw, 1048px"> 3382 </a> 3383 3384 <div class="blog-index__post-content blog-index__post-content--small"> 3385 3386 <p class="reading-minutes"> 3387 3388 3389 3390 3391 3392 5 min read</p> 3393 3394 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/incrementality-experiments">Incrementality Experiments: Measuring What Actually Works</a></h4> 3395 3396 <div class="blog-index__post-author"> 3397 3398
3399 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3400 </div> 3401 3402 3403 3404 <p>Every CMO is chasing the same question underneath all the dashboards and attribution reports: which parts of my marketing actually create new demand,...</p> 3405 3406 3407 3408 3409 <div class="blog-index__post-tags"> 3410 3411 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3412 3413 </div> 3414 3415 3416 </div> 3417 3418 3419 3420 </div> 3421 </div> 3422 3423 3424 3425 3426 3427 <div class="blog-index__post blog-index__post--small"> 3428 <div class="hhs-blog-card-inner"> 3429 3430 <a href="https://www.mightyroar.com/blog/cfo-doesnt-trust-marketing" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3431 <img src="https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=4480&height=2874&name=CMO%20CFO%20Budget%20Meeting.jpg" alt="" width="4480" height="2874" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=2240&height=1437&name=CMO%20CFO%20Budget%20Meeting.jpg 2240w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=4480&height=2874&name=CMO%20CFO%20Budget%20Meeting.jpg 4480w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=6720&height=4311&name=CMO%20CFO%20Budget%20Meeting.jpg 6720w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=8960&height=5748&name=CMO%20CFO%20Budget%20Meeting.jpg 8960w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=11200&height=7185&name=CMO%20CFO%20Budget%20Meeting.jpg 11200w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=13440&height=8622&name=CMO%20CFO%20Budget%20Meeting.jpg 13440w" sizes="(max-width: 4480px) 100vw, 4480px"> 3432 </a> 3433 3434 <div class="blog-index__post-content blog-index__post-content--small"> 3435 3436 <p class="reading-minutes"> 3437 3438 3439 3440 3441 3442 7 min read</p> 3443 3444 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/cfo-doesnt-trust-marketing">Why Your CFO Doesn't Trust Marketing & How to Fix It [Free Template]</a></h4> 3445 3446 <div class="blog-index__post-author"> 3447 3448
3449 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3450 </div> 3451 3452 3453 3454 <p>Build trust with your CFO by replacing scattered marketing metrics with a focused measurement system: pick 1-2 conversion events finance already uses...</p> 3455 3456 3457 3458 3459 <div class="blog-index__post-tags"> 3460 3461 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/measurement">Measurement</a><span> </span> 3462 3463 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3464 3465 </div> 3466 3467 3468 </div> 3469 3470 3471 3472 </div> 3473 </div> 3474 3475 3476 3477 3478 3479 <div class="blog-index__post blog-index__post--small"> 3480 <div class="hhs-blog-card-inner"> 3481 3482 <a href="https://www.mightyroar.com/blog/year-end-marketing-audit" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3483 <img src="https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=3840&height=2400&name=2025%20to%202026.jpg" alt="" width="3840" height="2400" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=1920&height=1200&name=2025%20to%202026.jpg 1920w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=3840&height=2400&name=2025%20to%202026.jpg 3840w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=5760&height=3600&name=2025%20to%202026.jpg 5760w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=7680&height=4800&name=2025%20to%202026.jpg 7680w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=9600&height=6000&name=2025%20to%202026.jpg 9600w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=11520&height=7200&name=2025%20to%202026.jpg 11520w" sizes="(max-width: 3840px) 100vw, 3840px"> 3484 </a> 3485 3486 <div class="blog-index__post-content blog-index__post-content--small"> 3487 3488 <p class="reading-minutes"> 3489 3490 3491 3492 3493 3494 4 min read</p> 3495 3496 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/year-end-marketing-audit">8 Steps for Conducting a Year-End Marketing Review</a></h4> 3497 3498 <div class="blog-index__post-author"> 3499 3500
3501 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3502 </div> 3503 3504 3505 3506 <p>Another year down, which means it's time for marketers everywhere to shift from execution mode to evaluation mode.</p> 3507 3508 3509 3510 3511 <div class="blog-index__post-tags"> 3512 3513 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3514 3515 </div> 3516 3517 3518 </div> 3519 3520 3521 3522 </div> 3523 </div> 3524 3525 3526 3527 3528 3529 <div class="blog-index__post blog-index__post--small"> 3530 <div class="hhs-blog-card-inner"> 3531 3532 <a href="https://www.mightyroar.com/blog/why-rebrands-fail" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3533 <img src="https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=1273&height=664&name=Fail.png" alt="" width="1273" height="664" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=637&height=332&name=Fail.png 637w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=1273&height=664&name=Fail.png 1273w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=1910&height=996&name=Fail.png 1910w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=2546&height=1328&name=Fail.png 2546w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=3183&height=1660&name=Fail.png 3183w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=3819&height=1992&name=Fail.png 3819w" sizes="(max-width: 1273px) 100vw, 1273px"> 3534 </a> 3535 3536 <div class="blog-index__post-content blog-index__post-content--small"> 3537 3538 <p class="reading-minutes"> 3539 3540 3541 3542 3543 3544 4 min read</p> 3545 3546 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/why-rebrands-fail">Why Comfortable Rebrands Fail</a></h4> 3547 3548 <div class="blog-index__post-author"> 3549 3550 3551 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&
3551name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3552 </div> 3553 3554 3555 3556 <p>Have you ever been part of a rebranding project and had a board member or senior leader say, "That's not who we are."</p> 3557 3558 3559 3560 3561 <div class="blog-index__post-tags"> 3562 3563 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/advertising">Advertising</a><span> </span> 3564 3565 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a><span> </span> 3566 3567 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/branding">Branding</a> 3568 3569 </div> 3570 3571 3572 </div> 3573 3574 3575 3576 </div> 3577 </div> 3578 3579 3580 3581 3582 3583 <div class="blog-index__post blog-index__post--small"> 3584 <div class="hhs-blog-card-inner"> 3585 3586 <a href="https://www.mightyroar.com/blog/brand-vs-performance-marketing" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;"> 3587 <img src="https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=1212&height=502&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg" alt="Split graphic comparing Brand Marketing (green background) and Performance Marketing (blue background) with âVSâ in the center." width="1212" height="502" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=606&height=251&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 606w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=1212&height=502&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 1212w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=1818&height=753&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 1818w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=2424&height=1004&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 2424w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=3030&height=1255&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 3030w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=3636&height=1506&name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 3636w" sizes="(max-width: 1212px) 100vw, 1212px"> 3588 </a> 3589 3590 <div class="blog-index__post-content blog-index__post-content--small"> 3591 3592 <p class="reading-minutes"> 3593 3594 3595 3596 3597 3598 5 min read</p> 3599 3600 <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/brand-vs-performance-marketing">Brand vs. Performance Marketing: How To Find The Right Balance</a></h4> 3601 3602 <div class="blog-index__post-author"> 3603 3604 3605 <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=15&name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=30&name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=45&name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=60&name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=75&name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&width=90&
3605name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span> 3606 </div> 3607 3608 3609 3610 <p>Brand marketing builds awareness and trust over time. Performance marketing drives immediate, measurable actions like clicks, signups, and sales....</p> 3611 3612 3613 3614 3615 <div class="blog-index__post-tags"> 3616 3617 <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a> 3618 3619 </div> 3620 3621 3622 </div> 3623 3624 3625 3626 </div> 3627 </div> 3628 3629 3630 3631 </div> 3632 3633 <div class="blog-pagination"> 3634 3635 3636 3637 3638 3639 3640 3641 <a class="blog-pagination__link blog-pagination__number-link blog-pagination__link--active" aria-label="Page 1" href="https://www.mightyroar.com/blog/page/1">1</a> 3642 3643 3644 3645 3646 <a class="blog-pagination__link blog-pagination__number-link " aria-label="Page 2" href="https://www.mightyroar.com/blog/page/2">2</a> 3647 3648 3649 3650 3651 <a class="blog-pagination__link blog-pagination__number-link " aria-label="Page 3" href="https://www.mightyroar.com/blog/page/3">3</a> 3652 3653 3654 3655 3656 <a class="blog-pagination__link blog-pagination__number-link " aria-label="Page 4" href="https://www.mightyroar.com/blog/page/4">4</a> 3657 3658 3659 3660 3661 <a class="blog-pagination__link blog-pagination__number-link " aria-label="Page 5" href="https://www.mightyroar.com/blog/page/5">5</a> 3662 3663 3664 3665 <a class="blog-pagination__link blog-pagination__next-link " aria-label="Page Next" href="https://www.mightyroar.com/blog/page/2"> 3666 Next 3667 <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" width="13" aria-hidden="true"><g id="chevron-right1_layer"><path d="M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z" /></g></svg> 3668 </a> 3669 3670 </div> 3671 3672 </div> 3673 </div> 3674</div></div> 3675 3676</div><!--end widget-span --> 3677</div><!--end row--> 3678</div><!--end row-wrapper --> 3679 3680</div><!--end widget-span --> 3681</div> 3682</div> 3683</div> 3684</main> 3685 3686 </main> 3687 <footer class="footer"> 3688 <div class="footer__container"> 3689 <div id="hs_cos_wrapper_global_footer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 3690 3691 3692 3693 3694 3695<div id="" class="hhs-footer-mod " aria-label="Footer"> 3696 <div class="container"><div class="row hhs-foot-nav-cols"><div class="col-lg-3 col-12 col-md-6"> 3697 <div class="hhs-foot-nav-col hhs-foot-rss nav-col-1"><div style="font-family: ; ; color: ; font-size: 18px;" class="col-title hide-mobile"></div> 3698 3699 <button class="foot-nav-title col-head-1 hide-desktop hide-tablet show-mobile" aria-expanded="false" aria-controls="nav-col-1-content" aria-label="Toggle navigation for "></button> 3700 <div class="hhs-col-content" role="region" aria-label=""></div> 3701 </div> 3702 </div> 3703 <div class="col-lg-3 col-12 col-md-6"> 3704 <div class="hhs-foot-nav-col hhs-foot-rss nav-col-2"><div style="font-family: ; ; color: ; font-size: 18px;" class="col-title hide-mobile"></div> 3705 3706 <button class="foot-nav-title col-head-2 hide-desktop hide-tablet show-mobile" aria-expanded="false" aria-controls="nav-col-1-content" aria-label="Toggle navigation for "></button> 3707 <div class="hhs-col-content" aria-label=""></div> 3708 </div> 3709 </div><div class="col-lg-3 col-12 col-md-6"> 3710 <div class="hhs-foot-nav-col hhs-foot-rss nav-col-3"><div style="font-family: ; ; color: ; font-size: 18px;" class="col-title hide-mobile"></div> 3711 3712 <button class="foot-nav-title col-head-3 hide-desktop hide-tablet show-mobile" aria-expanded="false" aria-controls="nav-col-1-content" aria-label="Toggle navigation for "></button> 3713 <div class="hhs-col-content" aria-label=""><div class="hs-embed-wrapper" data-service="apis.google" data-script-embed="true" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 308px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper">
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3805<script defer src="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/32753562146/1790628457186/template_jquery-modal-min.min.js"></script>
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3805
3806<script src="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/193796031507/1777309732795/template_child.min.js"></script>
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3806
3807<script> 3808var hsVars = hsVars || {}; hsVars['language'] = 'en'; 3809</script>
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3811 3812
3813<script> 3814var hamburger = document.querySelectorAll('.js-toggle-main-nav'); 3815var hhsMenuQuickLinks = document.querySelectorAll('.hs-menu-item__quicklink'); 3816var hhsMenuSubNavToggle = document.querySelectorAll('.js-sidebar-nav-toggle'); 3817var sideMenuLinks = document.querySelectorAll('.js-side-menu a'); // Select all anchor links within the side menu 3818 3819function toggleMenu() { 3820 hamburger.forEach(item => { 3821 item.classList.toggle('active'); 3822 }); 3823 document.querySelector('.js-side-menu').classList.toggle('is-open'); 3824 document.querySelector('.body-wrapper').classList.toggle('nav-is-open'); 3825 return false; 3826}; 3827 3828hhsMenuSubNavToggle.forEach(item => { 3829 item.addEventListener('click', function(e) { 3830 e.preventDefault(); 3831 this.classList.toggle('is-open'); 3832 this.parentNode.nextElementSibling.classList.toggle('is-open'); 3833 }) 3834}); 3835 3836// Check if the event target or any of its parents has a specific class 3837function hasParentWithClass(element, classname) { 3838 if (element.classList && element.classList.contains(classname)) { 3839 return true; 3840 } 3841 return element.parentNode && hasParentWithClass(element.parentNode, classname); 3842} 3843 3844// Add this loop to attach event listeners to all side menu links 3845sideMenuLinks.forEach(link => { 3846 link.addEventListener('click', function(e) { 3847 // Prevent the side menu from closing if the clicked link or any parent is a toggle button 3848 if (!hasParentWithClass(e.target, 'js-sidebar-nav-toggle')) { 3849 // Check if the clicked link is an anchor link 3850 if(this.getAttribute('href').startsWith('#')) { 3851 toggleMenu(); // Call the toggleMenu function to close the side menu 3852 } 3853 } 3854 }); 3855}); 3856 3857 3858(function() { 3859 function handleFirstTab(e) { 3860 if (e.key === "Tab") { 3861 document.body.classList.add("user-is-tabbing"); 3862 window.removeEventListener("keydown", handleFirstTab); 3863 } 3864 } 3865 3866 window.addEventListener("keydown", handleFirstTab); 3867})(); 3868 3869 3870// THIS IS FOR THE LANGUAGE SWITCHER 3871 document.addEventListener('DOMContentLoaded', function() { 3872 // SVG markup 3873 var svgHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" style="width: 18px; 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3874 3875 // Get all .hhs-lang-switch containers 3876 var containers = document.querySelectorAll('.hhs-lang-switch'); 3877 3878 // Loop through each container 3879 containers.forEach(function(container) { 3880 // Check if the .globe_class exists within the current container 3881 var globeClass = container.querySelector('.globe_class'); 3882 3883 if (globeClass) { 3884 // If .globe_class exists within the container, prepend the SVG to it 3885 globeClass.insertAdjacentHTML('afterbegin', svgHTML); 3886 } else { 3887 // If .globe_class doesn't exist, prepend the SVG to the current .hhs-lang-switch container 3888 container.insertAdjacentHTML('afterbegin', svgHTML); 3889 } 3890 }); 3891}); 3892 3893 3894 3895 // CHECK FOR NOTIFICATION BAR 3896 var notificationBar = document.querySelector(".notification-bar-small-bar"); 3897 var notificationBarHeight = 0; 3898 if (notificationBar) { 3899 notificationBarHeight = notificationBar.offsetHeight; 3900 } 3901 3902 3903 3904 3905 // THIS IS FOR THE STICKY HEADER 3906 3907 (function() { 3908 var header = document.querySelector(".hhs-top-bar"); 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3936 3937
3938<script defer> 3939 $(function (e) { 3940 $('.foot-nav-title.col-head-1').click(function () { 3941 $(this).next('.hhs-foot-nav-col.nav-col-1 .hhs-col-content').slideToggle(250); 3942 $('.foot-nav-title').toggleClass('is-active'); 3943 $('.hhs-foot-nav-col.nav-col-1 .hhs-col-content').toggleClass('open-menu'); 3944 return false; 3945 }); 3946 3947 $('.foot-nav-title.col-head-2').click(function () { 3948 $(this).next('.hhs-foot-nav-col.nav-col-2 .hhs-col-content').slideToggle(250); 3949 $('.foot-nav-title').toggleClass('is-active'); 3950 $('.hhs-foot-nav-col.nav-col-2 .hhs-col-content').toggleClass('open-menu'); 3951 return false; 3952 }); 3953 3954 $('.foot-nav-title.col-head-3').click(function () { 3955 $(this).next('.hhs-foot-nav-col.nav-col-3 .hhs-col-content').slideToggle(250); 3956 $('.foot-nav-title').toggleClass('is-active'); 3957 $('.hhs-foot-nav-col.nav-col-3 .hhs-col-content').toggleClass('open-menu'); 3958 return false; 3959 }); 3960 3961 $('.foot-nav-title.col-head-4').click(function () { 3962 $(this).next('.hhs-foot-nav-col.nav-col-4 .hhs-col-content').slideToggle(250); 3963 $('.foot-nav-title').toggleClass('is-active'); 3964 $('.hhs-foot-nav-col.nav-col-4 .hhs-col-content').toggleClass('open-menu'); 3965 return false; 3966 }); 3967 }); 3968 </script>
vendor: 1 bytes, line 3968
3968
3969<script defer> 3970var txt = ""; 3971txt += "<p>Browser CodeName: " + navigator.appCodeName + "</p>"; 3972txt += "<p>Browser Name: " + navigator.appName + "</p>"; 3973txt += "<p>Browser Version: " + navigator.appVersion + "</p>"; 3974txt += "<p>Cookies Enabled: " + navigator.cookieEnabled + "</p>"; 3975txt += "<p>Browser Language: " + navigator.language + "</p>"; 3976txt += "<p>Browser Online: " + navigator.onLine + "</p>"; 3977txt += "<p>Platform: " + navigator.platform + "</p>"; 3978txt += "<p>User-agent header: " + navigator.userAgent + "</p>"; 3979 3980</script>
3980 3981 3982
3982<script> 3983 var returnToTop = document.getElementById('return-to-top'); 3984 3985 window.addEventListener('scroll', function() { 3986 if (window.scrollY >= 50) { 3987 returnToTop.style.display = 'block'; 3988 } else { 3989 returnToTop.style.display = 'none'; 3990 } 3991 }); 3992 3993 returnToTop.addEventListener('click', function() { 3994 scrollToTop(500); 3995 }); 3996 3997 function scrollToTop(scrollDuration) { 3998 var scrollStep = -window.scrollY / (scrollDuration / 15); 3999 var scrollInterval = setInterval(function() { 4000 if (window.scrollY !== 0) { 4001 window.scrollBy(0, scrollStep); 4002 } else { 4003 clearInterval(scrollInterval); 4004 } 4005 }, 15); 4006 } 4007 </script>
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4099" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.