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3    <title>Mighty Roar | Marketing Trends &amp; Insights</title>
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5    <meta name="description" content="Digital marketing tips, insights, and techniques from Mighty Roar. Topics include marketing strategy, inbound marketing, advertising, digital, and measurement &amp; analytics.">
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14<script>hsjQuery = window['jQuery'];</script>
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15    <meta property="og:description" content="Digital marketing tips, insights, and techniques from Mighty Roar. Topics include marketing strategy, inbound marketing, advertising, digital, and measurement &amp; analytics.">
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23    <style>
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25</style>
26
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30<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/193799158100/1777309735350/template_child.min.css">
31
32<style>
33  
34 .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
35	max-width: none !important;
36	vertical-align: bottom;
37  padding: 5px 0;
38  position: relative;
39}
40
41.hhs-top-bar .mega-menu .hs-menu-wrapper > ul > li > ul:before {
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44
45.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a {
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50.hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a svg {
51  margin-left:4px !important;
52  width: 10px;
53}
54
55.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 {
56 position: relative; 
57}
58
59.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:hover:after {
60 width: 100%;
61}
62
63.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after,
64.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active-branch:after,
65.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after {
66    content: '';
67    position: absolute;
68    left: 0px;
69    bottom: 4px;
70    width: 0;
71    height: 2px;
72    transition: width 220ms ease-in;
73}
74.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after,
75.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active-branch:after{
76 width: 100%;
77}
78
79.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-menu-depth-1:after {
80 height: 0; 
81}
82
83
84
85.hhs-menu-toggle {
86	padding-left: 1em;
87	display: flex;
88	z-index: 1001;
89}
90
91.hhs-side-menu .hhs-menu-toggle {
92  text-align: right;
93  float: right;
94  margin-right: 15px;
95}
96
97.hhs-side-menu.is-open .hhs-menu-toggle {
98  display: block;
99}
100
101.hhs-side-menu .hhs-menu-toggle button {
102  position: relative;
103}
104
105.hamburger-icon {
106	width: 1.6em;
107	height: 1em;
108	position: relative;
109	display: block;
110	margin: auto;
111}
112.hamburger-icon .line {
113	display: block;
114	background: #666;
115	width: 1.6em;
116	height: 3px;
117	position: absolute;
118	left: 0;
119	border-radius: 0.025em;
120	transition: all 0.4s;
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125}
126.hamburger-icon .line.line-2 {
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128}
129.hamburger-icon .line.line-3 {
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131}
132
133
134.hamburger-icon.active .line-1 {
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136}
137.hamburger-icon.active .line-2 {
138	opacity: 0;
139}
140.hamburger-icon.active .line-3 {
141	transform: translateY(-0.25em) translateX(0) rotate(-45deg);
142}
143
144.hhs-side-menu__mobile-controls {
145	padding-right: 1em;
146  margin-bottom: 0em;
147  float: left;
148}
149
150.hhs-nav-grid {
151	display: flex;
152	align-items: center;
153}
154
155.hhs-nav-grid__extras {
156	display: flex;
157}
158
159
160
161.hhs-top-bar .hs-search-field {
162	position: relative;
163	width: 1px;
164  z-index: 1000000;
165}
166
167.hhs-top-bar .hs-search-field__bar {
168	left: 0;
169	max-width: 0;
170	overflow: hidden;
171	transition: all 0.125s ease-in-out;
172  height: 100%;
173}
174
175.hhs-top-bar .hs-search-field__bar form {
176 height: 100%; 
177}
178
179.hhs-top-bar .hs-search-field.is-open .hs-search-field__bar {
180	width: 40vw;
181	max-width: 40vw;
182	left: -40vw;
183  position: absolute;
184}
185
186.hhs-top-bar .hs-search-field__bar .hs-search-field__input {
187	border: 0;
188	border: 1px solid #ccc;
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197.top-bar-search {
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199	background: none;
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207}
208
209  .top-bar-search svg {
210   height: 18px;
211    width: 18px;
212  }
213  
214.hhs-side-menu .top-bar-search {
215  position: absolute;
216  top: 2px;
217  right: 52px;
218}
219
220.hhs-side-menu__controls .hhs-lang-switch .globe_class:before,
221.hhs-side-menu .fas {
222 font-size: 20px; 
223}
224
225.hhs-menu-button {
226	border: 0;
227	background: none;
228	display: inline-block;
229	cursor: pointer;
230}
231
232@media (max-width: 575px) {
233  .hhs-menu-button {
234    vertical-align: super;
235  }
236}
237
238.sc-site-header__menu .hs-menu-children-wrapper {
239	padding: 0.33em 0 !important;
240}
241
242.sc-site-header__menu .hs-menu-item.hs-menu-depth-2 {
243	width: 100%;
244}
245
246.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a {
247 padding: 10px 0px; 
248}
249
250.hhs-lang-switch .lang_list_class li a {
251 padding: 10px; 
252}
253
254
255.hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
256 visibility: hidden;
257  opacity: 0;
258}
259
260
261
262.hhs-side-menu .hhs-lang-switch .globe_class:before {
263	color: #000; 
264}
265
266.hhs-side-menu {
267	position: fixed;
268	max-height: 100vh; 
269	top: 0;
270	bottom: 0;
271	background-color: #fff;
272	padding-top: 1em;
273	z-index: 100001;
274	overflow-y: auto;
275	right: -100%;
276	transition: all 0.5s ease-in-out;
277}
278
279.page-editor .hhs-side-menu {
280	height: 0px; 
281}
282
283.hhs-side-menu.is-open {
284	right: 0;
285}
286
287.body-wrapper.nav-is-open  {
288	overflow-y: hidden;
289}
290
291.body-wrapper::after {
292	content: '';
293	position: absolute;
294	top: 0;
295	right: 0;
296	bottom: 0;
297	left: 100%;
298	opacity: 0;
299	pointer-events: none;
300	z-index: 1000;
301	transition: all 0.33s ease-in-out;
302}
303
304.body-wrapper.nav-is-open::after {
305	left: 0;
306	opacity: 1;
307}
308
309.hhs-side-menu__ctas {
310	padding: 1.88em 2em 0em;
311}
312
313.hhs-side-menu__form {
314	padding: 0em 2em 0em;
315}
316.hhs-side-menu__text {
317	padding: 0em 2em 0em;
318}
319
320.hhs-side-menu__text.text-above {
321 padding-top: 2em; 
322}
323
324.hhs-side-menu__ctas .hhs-header-cta {
325	float: left;
326	margin: 0 1em 0 0;
327}
328.hhs-side-menu__ctas .hhs-header-cta a {
329 margin-bottom: 15px; 
330}
331
332.hs-menu-flow-vertical .hhs-nav-links {
333	display: block;
334}
335
336.hs-menu-wrapper.hs-menu-flow-vertical>ul li a {
337	padding: 0.2em 0 !important;
338	max-width: 100%;
339	width: 100%;
340  overflow: visible;
341}
342
343.hhs-side-menu__mobile {
344	padding: 1em 2.25em 0 2em;
345}
346
347.hhs-side-menu__mobile .sc-site-header__menu {
348	padding-bottom: 1em;
349	border-bottom: 1px solid rgba(125,125,125, 0.42);
350}
351
352.hhs-nav-links {
353	margin: 0 !important;
354  vertical-align: bottom;
355}
356
357.hs-menu-wrapper.hs-menu-flow-vertical>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
358	font-size: 0.88em;
359	display: block;
360	visibility: visible;
361	opacity: 1;
362	position: static;
363	background: none;
364	padding-left: 1.33em !important;
365	padding-top: 0 !important;
366}
367
368.hhs-side-menu .hs-menu-flow-vertical>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
369	max-height: 0;
370	overflow: hidden;
371  opacity: 0;
372	transition: none;
373  -webkit-transition: none;
374  background-color: transparent !important;
375}
376
377.hhs-side-menu .hs-menu-flow-vertical>ul li.hs-item-has-children ul.hs-menu-children-wrapper.is-open {
378	max-height: 100%;
379  opacity: 1;
380	transition: none ;
381  -webkit-transition: none;
382  margin-top: 15px;
383}
384
385.fa-caret-right::after {
386	content: '\f0da';
387}
388
389.hhs-sidebar-nav-toggle {
390  display: inline-block;
391	border: 0;
392	background: none;
393	font-size: 1rem;
394	padding: 0.25rem 0.66rem 0.25rem;
395	line-height: 1;
396  width: 48px;
397  height: 48px;
398  position: absolute;
399  right: 0;
400  top: -10px;
401	-webkit-transition: all 300ms ease-in-out;
402	-moz-transition: all 300ms ease-in-out;
403	-ms-transition: all 300ms ease-in-out;
404	-o-transition: all 300ms ease-in-out;
405	transition: all 300ms ease-in-out;
406}
407
408.hhs-sidebar-nav-toggle.is-open > * {
409	transform: rotate(45deg);
410	-webkit-transition: all 300ms ease-in-out;
411	-moz-transition: all 300ms ease-in-out;
412	-ms-transition: all 300ms ease-in-out;
413	-o-transition: all 300ms ease-in-out;
414	transition: all 300ms ease-in-out;
415}
416
417.hhs-side-menu__extras {
418	padding: 0.66em 2em;
419}
420.hhs-side-menu__extras .hs-menu-item {
421	width: 100%;
422}
423
424.hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
425	width: 100%;
426	padding: 0.25em 0;
427  overflow: visible;
428}
429
430.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
431  max-width: 250px;
432  width: max-content;
433  line-height: 1;
434  -webkit-box-shadow: 0 0 4px 4px rgba(0,0,0,0.05);
435  box-shadow: 0 0 4px 4px rgba(0,0,0,0.05);
436}
437
438.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper {
439  -webkit-box-shadow: 0 0 0px 0px rgba(0,0,0,0.0);
440  box-shadow: 0 0 0px 0px rgba(0,0,0,0.0);
441}
442
443.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a {
444  line-height: 1;
445  width: auto !important;
446  padding: 10px 20px 10px 10px;
447}
448
449.hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
450  visibility: visible;
451  opacity: 1;
452  position: static;
453}
454.hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a {
455 text-indent: 10px; 
456}
457.hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li li a {
458 text-indent: 20px; 
459}
460  
461
462body.user-is-tabbing .hs-menu-item.hs-menu-depth-1:focus-within > .hs-menu-children-wrapper {
463  opacity: 1;
464  visibility: visible;
465}
466
467
468body.user-is-tabbing .hs-menu-item.hs-menu-depth-2:focus-within > .hs-menu-children-wrapper {
469  opacity: 1;
470  visibility: visible;
471}
472
473
474body.user-is-tabbing .hs-menu-item.hs-menu-depth-3:focus-within > .hs-menu-children-wrapper {
475  opacity: 1;
476  visibility: visible;
477}
478
479.hhs-side-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a:after {
480  content: '' !important;
481}
482
483@media (min-width: 510px) {
484	.hhs-side-menu__mobile-controls {
485		display: none;
486	}
487}
488
489
490@media (max-width: 509px) {
491	.hhs-nav-grid__extras .top-bar-search,
492	.hhs-nav-grid__extras .hhs-lang-switch {
493		display: none;
494	}
495}
496
497.hhs-side-menu .sc-site-header__menu.hs-menu-flow-vertical {
498	overflow: initial;
499	height: auto;
500}
501
502.hhs-side-menu span {
503	display: inline;
504}
505
506.hhs-side-menu__controls {
507	position: relative; 
508  width: 100%;
509  z-index: 100000;
510  margin: 0em 0 0 auto;
511}
512
513
514.hhs-side-menu__controls .hs-search-field .hs-search-field__bar {
515 width: 0px;
516  display: none;
517}
518
519.hhs-side-menu__controls .hs-search-field.is-open .hs-search-field__bar {
520	width: 14.5em;
521	max-width: 14.5em;
522  top: -3px;
523	left: 2em;
524  display: block;
525  position: absolute;
526  height: 100px;
527}
528
529.hhs-side-menu__controls .hs-search-field {
530	z-index: 1000; 
531}
532
533.hhs-side-menu__controls .hs-search-field input {
534	padding: 8px;
535  font-size: 16px;
536  border: 1px solid #dddddd;
537  -webkit-border-radius: 3px;
538  border-radius: 3px;
539  outline: none;
540  box-shadow: none;
541}
542
543.hhs-side-menu .hs-menu-wrapper.hs-menu-flow-vertical li a {
544  white-space: inherit;
545}
546
547.hhs-side-menu__footer {
548	padding: 2em;
549	text-align: right;
550}
551
552.hhs-side-menu__footer i {
553	font-size: 18px;
554	padding: 5px;
555}
556.hhs-side-menu__footer i span {
557	display: none;
558}
559
560
561.hhs-side-menu__footer svg {
562	width: 28px;
563  height: 28px;
564	padding: 5px;
565}
566
567
568.hhs-side-menu {
569	display: flex;
570	flex-direction: column;
571}
572
573
574
575.hhs-top-bar div.hs_cos_wrapper_type_cta {
576	display: inline; 
577}
578
579
580
581.mega-menu {
582	left: 0; 
583	position: fixed;
584	width: 100%;
585	padding:15px;
586	z-index: 10000;
587	box-shadow: 0 4px 5px 0 rgba(0,0,0,0.1);
588}
589
590.mega-menu {
591	opacity: 0; 
592	pointer-events: none; 
593	transition: opacity .2s ease-in-out,
594				max-height .8s ease-in-out,
595				padding .2s ease-in-out;
596  transition-delay: 300ms;
597	max-height: 0;
598	padding: 0;
599  cursor: default;
600  box-sizing: border-box;
601  background-clip: padding-box;
602}
603.mega-menu.active {
604	opacity: 1;
605	visibility: visible; 
606	pointer-events: inherit;
607	max-height: 10000px;
608	padding: 50px 0; 
609}
610
611.mega-menu::before {
612	content: '';
613	width: 100%;
614	display: block;
615	background: transparent;
616	position: absolute;
617  pointer-events: auto;
618}
619
620.mega-menu.mega-scrolled {
621	top: 55px; 
622}
623
624
625.side-bar-nav {
626	height:680px;
627	overflow-y: scroll;
628}
629
630.side-bar-nav .hs-menu-wrapper.hs-menu-flow-vertical.flyouts>ul li.hs-item-has-children ul.hs-menu-children-wrapper,
631.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical.flyouts>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
632	left: auto;
633	top: auto;
634	visibility: visible;
635	opacity: 1;
636	position: static; 
637}
638
639.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical > ul {
640	margin-bottom: 0px; 
641}
642
643.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical>ul li a,
644.mega-menu .widget-type-post_listing ul li a{
645	padding: 2px 0px !important;
646	width: auto !important;
647	white-space: normal;
648	text-indent: inherit;
649}
650
651.mega-menu .key-menu .hs-menu-wrapper.hs-menu-flow-vertical>ul li:first-child a {
652	padding: 0px 0px !important;
653	width: auto !important;
654}
655
656
657.mega-menu .hs-menu-wrapper.hs-menu-flow-vertical > ul li.hs-menu-depth-2 > a {
658	font-size: .9em;
659	padding-left: 5px;
660}
661
662.hhs-top-bar .mega-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li{
663 margin-top: 5px;
664 margin-bottom: 5px;
665}
666
667.custom-menu-primary .mega-menu .hs-menu-wrapper>ul,
668.custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul,
669.custom-menu-primary .mega-menu .widget-type-post_listing ul,
670.custom-menu-primary .mega-menu .widget-type-post_listing ul ul{
671	-webkit-box-shadow: none;
672	box-shadow: none;
673	background: transparent !important;
674}
675
676.custom-menu-primary .hs-menu-wrapper > ul ul,
677.custom-menu-primary .mega-menu .key-menu .hs-menu-wrapper>ul,
678.custom-menu-primary .mega-menu .key-menu .hs-menu-wrapper>ul ul {
679	padding: 0px; 
680}
681
682.custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul {
683	min-width: 170px !important;
684}
685
686.custom-menu-primary .hs-menu-wrapper .mega-menu > ul > li,
687.custom-menu-primary .mega-menu .hs-menu-wrapper>ul>li,
688.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .hs-menu-flow-vertical ul li a,
689.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .widget-type-post_listing ul li a{
690	text-transform: none !important;
691	font-weight: normal !important;
692	display: block;
693	clear: both;
694}
695
696.hhs-top-bar .mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
697	padding-bottom: 5px;
698}
699
700.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu .key-menu.hs-menu-flow-vertical ul li:first-child a {
701	line-height: 1em; 
702}
703
704.custom-menu-primary .mega-menu .hs-menu-wrapper > ul > li, 
705.custom-menu-primary .hs-menu-wrapper .mega-menu > ul > li {
706	margin-left: 0px !important;
707}
708
709.custom-menu-primary .mega-menu .hs-menu-wrapper>ul ul {
710	padding: 0px 0  10px 10px !important; 
711}
712
713.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu>ul li a {
714	font-weight: normal !important; 
715}
716
717.custom-menu-primary .hs-menu-wrapper .mega-menu ul>li>ul:before,
718.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children>a:after {
719	display: none !important; 
720}
721
722.custom-menu-primary .mega-menu .hs-menu-wrapper > ul li a:hover {
723	background-color: transparent !important; 
724}
725
726.custom-menu-primary .mega-menu .hs-menu-wrapper > ul {
727	float: none !important; 
728}
729
730.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper {
731	display: block;
732	opacity: 1;
733	visibility: visible;
734	position: static;
735}
736
737
738.mega-text-con {
739	white-space: normal; 
740}
741.mega-text-con ul {
742	padding-left: 20px !important; 
743}
744.mega-text-con li {
745	list-style-type: disc; 
746	width: 100%;
747}
748
749.custom-menu-primary .hs-menu-wrapper > ul .mega-menu ul {
750	background: transparent !important; 
751	box-shadow: none !important;
752	-webkit-box-shadow: none !important;
753}
754  
755
756
757@media (max-width: 922px){
758	.mega-menu.active {
759		display: none !important;
760		opacity: 0;
761	}
762	.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a span {
763		padding: 0px !important; 
764	}
765	.header-container-wrapper .container-fluid .mega-menu {display: none !important;}
766	.header-container-wrapper .container-fluid .row-fluid .mega-menu,
767	.custom-menu-primary .mega-menu {
768		display: none;
769		opacity: 0;
770		visibility: hidden;
771	}
772}
773
774.mega-nav-con .hs-menu-item {
775	width: 100%;
776}
777
778.mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper {
779	display: block;
780	width: 100%;
781	visibility: visible;
782	opacity: 1;
783	position: static;
784	background: none;
785	padding-left: 0.33em !important;
786}
787
788.mega-nav-con .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
789	padding: 0.33em 0;
790}
791
792[class^=mega-drop].loaded::before {
793 display: block;
794   width: 20px;
795  height: 20px;
796  position: absolute;
797  right: -20px;
798  top: 0;
799}
800
801.hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children>a .mega-menu svg {
802 width: auto !important; 
803}
804
805
806
807.hhs-nav {
808	padding-right: 0 !important;
809	padding-left: 0 !important;
810}
811
812
813.hhs-alt-nav .hhs-header-logo .logo-sticky,
814.hhs-header-logo .logo-standard {
815	display: block;
816}
817
818.hhs-alt-nav .hhs-header-logo .logo-standard,
819.hhs-header-logo .logo-sticky {
820	display: none;
821}
822.sticky-menu .hhs-header-logo .logo-standard {
823	display: none;
824}
825.sticky-menu .hhs-header-logo .logo-sticky {
826	display: block;
827}
828
829.hhs-header-logo,
830.hhs-nav-opt-items {
831	display: table-cell;
832	vertical-align: middle;
833}
834
835.hhs-header-logo {
836	position: relative;
837	z-index: 10;
838}
839
840.hhs-header-menu {
841	float: right !important;
842}
843
844
845
846 
847 .hhs-lang-switch {
848   float: right;
849 }
850
851.hhs-lang-switch span {
852  display: flex;
853  height: 100%;
854}
855 
856 .hhs-lang-switch .lang_switcher_class {
857   padding: 7px 10px;
858   display: flex;
859   align-items:center;
860 }
861 
862 .hhs-lang-switch .globe_class {
863   background-image: none !important;
864   -webkit-font-smoothing: antialiased;
865   display: inline-block;
866   font-style: normal;
867   font-variant: normal;
868   text-rendering: auto;
869   line-height: 1;
870   font-weight: 900;
871 }
872
873
874.hhs-side-menu__controls .hhs-lang-switch {
875	position: absolute;
876	top: 5px;
877	right: 100px;
878}
879
880.hhs-side-menu__controls .hhs-lang-switch .lang_switcher_class {
881	padding: 0px;
882	margin-top: 0;
883}
884
885 
886 .hhs-lang-switch .lang_list_class {
887   text-align: left;
888   border: none;
889   top: 35px;
890   left: -10px;
891   padding-top: 0px !important;
892   -webkit-box-shadow: 0 0 5px 0px rgba(0,0,0,0.1);
893   box-shadow: 0 0 5px 0px rgba(0,0,0,0.1);
894   min-width: 100px;
895   width: max-content;
896 }
897
898.hhs-side-menu .hhs-lang-switch .lang_list_class {
899   top: 30px;
900  z-index: 1000;
901}
902 
903 .hhs-lang-switch .lang_list_class:before {
904    border: none;
905   width: 100% !important;
906   height: 15px !important;
907   background-color: transparent;
908   margin-left: auto;
909   left: auto;
910 }
911 .hhs-lang-switch .lang_list_class:after {
912   border: 5px solid transparent;
913   left: 85px;
914   top: -10px;
915 }
916 .hhs-side-menu .hhs-lang-switch .lang_list_class:after {
917   left: 76px;
918 }
919
920
921
922 .hhs-lang-switch .lang_list_class li:first-child,
923 .hhs-lang-switch .lang_list_class li{
924   border: none !important; 
925 }
926 .hhs-lang-switch .lang_list_class li:first-child {
927   padding-top: 10px; 
928 }
929 
930 .hhs-lang-switch .lang_list_class li:last-child {
931   padding-bottom: 10px; 
932 }
933 
934 .hhs-lang-switch .lang_list_class li {
935   padding: 0px; 
936   margin-bottom: 0px;
937 }
938 
939
940.hhs-lang-switch .lang_list_class li a {
941  display: block;
942}
943
944.hhs-lang-switch,
945.hhs-header-search,
946.hhs-header-cta {
947	float: right;
948	margin-left: 15px;
949	z-index: 1000;
950	position: relative;
951  display: flex;
952}
953  
954.hhs-head-cta-1 {
955  margin-right: 15px;
956}
957
958.hhs-lang-switch a,
959.hhs-header-search a{
960	padding: 10px 5px;
961	display: block;
962}
963
964.hhs-header-search a i {
965	vertical-align: bottom;
966}
967
968.hhs-lang-switch .globe_class svg {
969	vertical-align: middle;
970}
971
972
973.hhs-header-mod .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper li {
974	width: 100%;
975	display: block;
976	clear: both;
977}
978
979.hhs-header-hat {
980	position: relative;
981	z-index: 1000;
982}
983
984
985.hhs-header-hat .col-12 {
986	padding-left: 0px;
987	padding-right: 0px;
988}
989
990.hhs-header-hat .col-12 * {
991 margin-bottom: 0px; 
992}
993
994.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul {
995	float: right;
996}
997.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a span {
998	padding: 10px 0;
999}
1000
1001
1002
1003.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li .mega-menu a {
1004	color: #555555 !important;
1005	padding: 5px;
1006	text-transform: none;
1007}
1008
1009.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li .mega-menu a {
1010  white-space: normal !important;
1011}
1012
1013.hs-menu-wrapper.hs-menu-flow-horizontal .mega-menu ul li.hs-item-has-children ul.hs-menu-children-wrapper {
1014	display: block;
1015	opacity: 1;
1016	visibility: visible;
1017	position: static;
1018}
1019
1020.mega-text-con {
1021	white-space: normal; 
1022}
1023.mega-text-con ul {
1024	padding-left: 20px !important; 
1025}
1026.mega-text-con li {
1027	list-style-type: disc; 
1028	width: 100%;
1029}
1030
1031.custom-menu-primary .hs-menu-wrapper > ul .mega-menu ul {
1032	background: transparent !important; 
1033	box-shadow: none !important;
1034	-webkit-box-shadow: none !important;
1035}
1036
1037
1038
1039.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul {
1040	margin-right: 0px;
1041}
1042
1043.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
1044	max-width: none;
1045	overflow: visible;
1046}
1047
1048
1049
1050
1051.custom-menu-primary .hs-menu-wrapper {
1052	overflow: visible !important;
1053}
1054
1055.custom-menu-primary .hs-menu-wrapper > ul{
1056	float: right;
1057}
1058
1059.custom-menu-primary .hs-menu-wrapper > ul > li{
1060	font-weight: normal;
1061	margin-left: 0px !important;
1062	margin-bottom: 0px;
1063}
1064
1065.custom-menu-primary .hs-menu-wrapper > ul > li > a{
1066	padding: 10px 15px;
1067	position: relative;
1068	display: block;
1069}
1070
1071.custom-menu-primary a:hover {
1072	color: #000000;
1073}
1074
1075
1076.hs-menu-children-wrapper .hs-menu-item.active,
1077.custom-menu-primary .hs-menu-wrapper .hs-menu-children-wrapper li.active a:hover,
1078.sticky-menu .hs-menu-item.active,
1079.sticky-menu .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover{
1080	background-color: transparent !important;
1081	cursor: default !important;
1082}
1083  
1084
1085.sticky-menu {
1086	visibility: hidden;
1087	-webkit-transform: translateY(-100%);
1088	-ms-transform: translateY(-100%);
1089	-o-transform: translateY(-100%);
1090	transform: translateY(-100%);
1091	-webkit-transition: all .3s ease;
1092	-o-transition: all .3s ease;
1093	transition: all .3s ease;
1094	opacity: 0;
1095	-webkit-box-shadow: 0 2px 3px 1px rgba(0,0,0,.1);
1096	box-shadow: 0 2px 3px 1px rgba(0,0,0,.1);
1097}
1098
1099.sticky-menu.active {
1100	z-index: 1000;
1101	position: fixed;
1102	top: 0;
1103	left: 0;
1104	right: 0;
1105	visibility: visible;
1106	-webkit-transform: translateY(0);
1107	-ms-transform: translateY(0);
1108	-o-transform: translateY(0);
1109	transform: translateY(0);
1110	transition: all .3s ease;
1111	opacity: 1;
1112}
1113
1114
1115
1116
1117
1118.sticky-menu .widget-type-logo img {
1119	height: 35px !important;
1120	width: auto !important;
1121	margin: 10px 0;
1122}
1123
1124.hhs-header.sticky-menu.active {
1125	padding: 5px 0px !important;
1126}
1127
1128.custom-menu-primary.js-enabled .hamburger {
1129	display: none;
1130}
1131
1132@media (max-width: 922px){
1133	.sticky-menu.active {
1134		position: static !important;
1135	}
1136	.sticky-menu .widget-type-cta {
1137		display: none;
1138	}
1139	.sticky-menu .widget-type-logo img {
1140		margin: 0;
1141	}
1142	.sticky-menu .page-center {
1143		padding: 0 10px !important;
1144	}
1145	.hhs-nav {
1146		position: relative;
1147	}
1148	.hhs-nav-opt-items {
1149		padding-right: 40px;
1150	}
1151	.custom-menu-primary.js-enabled {
1152		float: none;
1153		position: absolute;
1154		top: 0px;
1155		left: 0px;
1156	}
1157	.custom-menu-primary .hs-menu-wrapper,
1158	.custom-menu-primary.js-enabled .hs-menu-wrapper,
1159	.custom-menu-primary.js-enabled .hs-menu-children-wrapper{
1160		display: none;
1161	}
1162	.custom-menu-primary.js-enabled .hamburger {
1163		display: inline-block;
1164	}
1165	.hhs-header-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
1166		padding: 0px 15px;
1167	}
1168	.hhs-header-logo {
1169		position: relative;
1170		z-index: 1000;
1171	}
1172	.custom-menu-primary.js-enabled .hs-menu-wrapper > ul > li{
1173		margin-left: 0px !important;
1174	}
1175	.hamburger {
1176		padding-top: 10px; 
1177	}
1178}
1179
1180@media (max-width: 575px){
1181	nav {
1182		transition: height 0.5s ease-in-out;
1183	}
1184	.hhs-header-mod .hhs-nav {
1185		padding-top: 25px; 
1186	}
1187	.custom-menu-primary.js-enabled {
1188		top: 20px; 
1189	}
1190	.hhs-hat-menu {
1191		position: relative;
1192	}
1193	.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a {
1194		text-align: center !important;
1195		padding: 0 !important;
1196	}
1197	.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul li li a {
1198		padding: 2px 10px !important;
1199	}
1200	.hhs-hat-menu .hhs-header-search a {
1201		padding: 5px 0px 5px 10px;
1202	}
1203
1204	.hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul,
1205	.hhs-hat-menu > ul {
1206		width: 100% !important;
1207		margin: 0px auto !important;
1208		float: none !important;
1209    text-align: center;
1210	}
1211  
1212  .hhs-hat-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1 {
1213   display: inline-block;
1214    text-align: center;
1215    padding: 0 5px;
1216  }
1217  .hhs-hat-menu .hs-menu-children-wrapper:before {
1218   text-align: left; 
1219  }
1220}
1221
1222
1223  
1224  
1225  
1226  .hhs-top-bar {
1227    background-color: rgba(0, 0, 0, 0.0);
1228    padding: 20px 0;
1229    
1230      position: absolute;
1231      left: 0;
1232      right: 0;
1233      z-index: 1000;
1234    
1235  }
1236  .hhs-top-bar.sticky-menu.active {
1237    padding: 5px 0; 
1238  }
1239  
1240  @media (min-width: 992px) {
1241    
1242      .hhs-header-hat .container,
1243      .hhs-top-bar .container {
1244        padding-right: 30px;
1245        padding-left: 30px;
1246      }
1247    
1248  }
1249  
1250  
1251  
1252  .hhs-top-bar.hhs-alt-nav .logo-sticky,
1253  .logo-standard  {
1254    max-width: 245px;
1255    float: left;
1256  }
1257  
1258  .hhs-top-bar.hhs-alt-nav.sticky-menu.active .logo-sticky,
1259  .logo-sticky  {
1260    max-width: 145px;
1261    float: left;
1262  }
1263  
1264  .hhs-header-logo {
1265    padding-top:  0px;
1266  }
1267  
1268  
1269  .hhs-nav-grid__menu {
1270    
1271      margin-left: auto;
1272    
1273  }
1274  
1275  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a,
1276  .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a {
1277    color: rgba(255, 255, 255, 1.0);
1278  }
1279  
1280  
1281  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li {
1282    margin: 15px 10px;
1283  }
1284  
1285  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover,
1286  .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a:hover,
1287  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover{
1288    color: rgba(242, 245, 248, 1.0);
1289  } 
1290  
1291  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg,
1292  .hhs-header-search a svg,
1293  .hhs-lang-switch svg,
1294  .top-bar-search svg{
1295    fill: rgba(255, 255, 255, 1);
1296  }
1297  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg {
1298   fill: rgba(242, 245, 248, 1.0); 
1299  }
1300  
1301  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg {
1302    -webkit-transition: fill 400ms ease-in-out;
1303    -moz-transition: fill 400ms ease-in-out;
1304    -ms-transition: fill 400ms ease-in-out;
1305    -o-transition: fill 400ms ease-in-out;
1306    transition: fill 400ms ease-in-out;
1307  }
1308  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li li a svg {
1309    -moz-transform: rotate(-90deg);
1310    -webkit-transform: rotate(-90deg);
1311    -o-transform: rotate(-90deg);
1312    -ms-transform: rotate(-90deg);
1313    transform: rotate(-90deg);
1314    vertical-align: sub;
1315  }
1316  
1317  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after,
1318  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after {
1319    background-color: rgba(242, 245, 248, 1.0);
1320  }
1321  
1322  
1323  
1324  .hhs-lang-switch .globe_class svg{
1325    fill: rgba(255, 255, 255, 1);
1326  }
1327  
1328  .lang_list_class li {
1329     background: rgba(255, 255, 255, 1) !important;
1330  }
1331  
1332  .hhs-lang-switch .lang_list_class:after {
1333   border-bottom-color: rgba(255, 255, 255, 1) !important;
1334  }
1335  
1336  
1337 
1338  .hhs-hat-menu .hs-menu-children-wrapper,
1339  .sc-site-header__menu .hs-menu-children-wrapper {
1340    background-color: rgba(255, 255, 255, 1) !important;
1341  }
1342  
1343  .sc-site-header__menu .mega-menu .hs-menu-children-wrapper {
1344    background-color: transparent !important;
1345  }
1346  
1347  .hhs-hat-menu .hs-menu-children-wrapper:before,
1348  .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper:before {
1349     color: rgba(255, 255, 255, 1) !important;
1350  }
1351  
1352  .hhs-hat-menu .hs-menu-children-wrapper li a,
1353  .hhs-lang-switch .lang_list_class li a,
1354  .custom-menu-primary .hs-menu-wrapper > ul li a, 
1355  .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper li a,
1356  .hhs-lang-switch .lang_list_class li a {
1357    color: #444444;
1358    font-size: 14px !important;
1359  }
1360  
1361  .hhs-hat-menu .hs-menu-children-wrapper li a:hover,
1362  .hhs-lang-switch .lang_list_class li a:hover,
1363  .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item.hs-menu-depth-2 a:hover,
1364  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover{
1365   background-color: rgba(0, 164, 189, 1) !important;
1366  }
1367  
1368  .hhs-hat-menu .hs-menu-children-wrapper li a:hover,
1369  .hhs-lang-switch .lang_list_class li a:hover,
1370  .custom-menu-primary .hs-menu-wrapper > ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover,
1371  .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item.hs-menu-depth-2 a:hover,
1372  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover{
1373   color: #fff !important;
1374  }
1375  
1376  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-item.hs-menu-depth-2 a:hover svg {
1377    fill: #fff !important;
1378  }
1379  
1380  .custom-menu-primary .hs-menu-wrapper > ul li.hs-item-has-children ul.hs-menu-children-wrapper li.active a:hover {
1381    color: #444444 !important;
1382  }
1383  
1384  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item.sub-active > a,
1385  .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item.sub-active > a{
1386      background-color: rgba(242, 245, 248, 1) !important;
1387     color: #444444 !important;
1388    }
1389    
1390  
1391  
1392  .hhs-top-bar.hhs-alt-nav.sticky-menu,
1393  .hhs-top-bar.sticky-menu,
1394  .hhs-top-bar.hhs-alt-nav{
1395    background-color: rgba(255, 255, 255, 0.95);
1396  }
1397  .sticky-menu.active {
1398    background-color: rgba(255, 255, 255, 0.95);
1399  }
1400  
1401  .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a,
1402  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a,
1403  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links .hs-menu-item a,
1404  .sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links li a,
1405  .sticky-menu .hhs-lang-switch .globe_class:before{
1406    color: rgba(36, 54, 75, 1.0);
1407  }
1408  
1409  .hhs-top-bar.hhs-alt-nav .hhs-lang-switch .globe_class svg {
1410     fill: rgba(36, 54, 75, 1.0);
1411  }
1412  
1413  .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg,
1414  .sticky-menu .hhs-nav-grid__extras svg,
1415  .hhs-top-bar.hhs-alt-nav .hhs-header-search a svg {
1416    fill: rgba(36, 54, 75, 1.0);
1417  }
1418  
1419  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links ul .hs-menu-item a {
1420    color: #444444;
1421  }
1422  
1423  .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover,
1424  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover,
1425  .hhs-top-bar.hhs-alt-nav .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .hs-menu-depth-1:first-child:hover,
1426  .hhs-top-bar.hhs-alt-nav .fas:hover,
1427  .sticky-menu .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal .hs-menu-depth-1:first-child:hover,
1428  .sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal ul.hhs-nav-links li a:hover,
1429  .sticky-menu .hhs-header-search a i:hover{
1430    color: rgba(36, 54, 75, 1.0) !important;
1431  }
1432  .hhs-top-bar.sticky-menu .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg,
1433  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover svg {
1434   fill: rgba(36, 54, 75, 1.0) !important; 
1435  }
1436  
1437  
1438  
1439  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a svg, 
1440  .hhs-top-bar.hhs-alt-nav .hhs-header-search a svg, 
1441  .hhs-top-bar.hhs-alt-nav .top-bar-search svg {
1442    fill: rgba(36, 54, 75, 1) !important;
1443  }
1444  
1445  
1446  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after,
1447  .hhs-top-bar.hhs-alt-nav .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after,
1448  .sticky-menu.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1.active:after,
1449  .sticky-menu.hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-menu-depth-1:after {
1450    background-color: rgba(36, 54, 75, 1.0);
1451  }
1452 
1453  
1454  
1455  .hhs-header-cta .cta-secondary,
1456  .hhs-header-cta .cta-tertiary,
1457  .hhs-header-cta .cta-primary,
1458  .hhs-header-cta .cta-four,
1459  .hhs-header-cta .cta-five{
1460    padding: 15px 15px !important;
1461    font-size: 10px !important;
1462    -webkit-box-shadow: none;
1463    box-shadow: none;
1464  }
1465  
1466   
1467   
1468  
1469  .hhs-side-menu {
1470   width:  400px;
1471  }
1472  
1473  .hhs-side-menu {
1474   background-color:  rgba(255, 255, 255, 1.0);
1475  }
1476  
1477  .body-wrapper::after {
1478    background-color:  rgba(0, 0, 0, 0.6);
1479  }
1480  
1481  
1482  
1483  .hamburger-icon .line {
1484    background: rgba(255, 255, 255, 1.0);
1485  }
1486  
1487  .hhs-top-bar.hhs-alt-nav .hamburger-icon .line,
1488  .sticky-menu .hamburger-icon .line {
1489    background: rgba(68, 68, 68, 1.0);
1490  }
1491  
1492  .hamburger-icon.active .line {
1493    background: rgba(68, 68, 68, 1.0);
1494  }
1495  .hhs-side-menu .top-bar-search svg,
1496  .hhs-side-menu .hhs-lang-switch .globe_class svg {
1497    fill: rgba(68, 68, 68, 1.0);
1498  }
1499  .hhs-side-menu .top-bar-search {
1500    padding: 4px;
1501  }
1502  .hhs-side-menu .top-bar-search svg {
1503   height: 20px;
1504    width: 20px;
1505  }
1506  
1507  
1508    .hhs-side-menu__controls .hhs-lang-switch {
1509      right: 70px !important;   
1510    }
1511  
1512  
1513  
1514  .hhs-side-menu .hhs-lang-switch .globe_class:before,
1515  .hhs-side-menu .fas{
1516    color: rgba(68, 68, 68, 1.0);
1517  }
1518  
1519  .hhs-top-bar .fas {
1520    fill: #fff;
1521  }
1522  
1523  .hhs-side-menu__footer a svg,
1524  .hhs-side-menu__footer a:visited svg {
1525    fill: #333333;
1526  }
1527  
1528  .hhs-side-menu__footer a:hover svg,
1529  .hhs-side-menu__footer a:focus svg {
1530    fill: #666666;
1531  }
1532  
1533  
1534  
1535  .hhs-side-menu .hhs-side-menu__mobile li a {
1536    font-size: 18px;
1537    font-weight: bold;
1538    color: rgba(102, 102, 102, 1.0);
1539  }
1540  
1541  .hhs-side-menu .hhs-side-menu__mobile li a:hover {
1542    color: rgba(0, 0, 0, 1.0);
1543  }
1544  
1545  .hhs-sidebar-nav-toggle svg {
1546    fill: rgba(153, 153, 153, 1.0);
1547  }
1548  
1549  
1550  
1551  .hhs-side-menu__extras .hs-menu-item a,
1552  .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a {
1553    font-size: 14px;
1554    font-weight: nomral;
1555    color: rgba(102, 102, 102, 1);
1556  }
1557  
1558  .hhs-side-menu__extras .hs-menu-item a:hover,
1559  .hhs-side-menu__extras .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper a:hover {
1560    color: rgba(0, 164, 189, 1);
1561  }
1562  
1563  
1564  
1565  
1566    .hhs-side-menu__extras {flex: 1;}
1567  
1568  
1569  @media (max-width: 575px) {
1570    .hhs-side-menu {
1571     width: 100%; 
1572    }
1573  }
1574  
1575   
1576   
1577  
1578  
1579  
1580  
1581  
1582  
1583  
1584  
1585    .hhs-menu-toggle {
1586      display: none;  
1587    }
1588    @media (max-width: 960px) {
1589      .hhs-menu-toggle {
1590        display: block;  
1591      }
1592    }
1593    @media (max-width: 920px) {
1594      .hhs-menu-toggle {
1595        display: block;  
1596      }
1597    }
1598  
1599  
1600    
1601  
1602  .hhs-side-menu__ctas .hhs-side-cta-1,
1603  .hhs-side-menu__ctas .hhs-side-cta-2{
1604    display: none;
1605  }
1606  
1607  @media (max-width: 960px) {
1608      .hhs-extras-ctas,
1609      .hhs-extras-ctas .hhs-head-cta-1 {
1610        display: none;
1611      }
1612      .hhs-side-menu__ctas .hhs-side-cta-1 {
1613        display: inline-block;
1614        margin-right: 15px;
1615      }
1616    }
1617    @media (max-width: 920px) {
1618      .hhs-extras-ctas .hhs-head-cta-2 {
1619        display: none;
1620      }
1621      .hhs-side-menu__ctas .hhs-side-cta-2 {
1622        display: inline-block;
1623      }
1624    }
1625  
1626  
1627  
1628  
1629    @media (min-width: 850px) {
1630      .hhs-side-menu__mobile {
1631        display: none;
1632      }
1633    }
1634
1635  @media (max-width: 850px) {
1636    .main-nav .sc-site-header__menu {
1637       display: none;
1638      }
1639    }
1640  
1641  
1642  
1643  
1644  
1645  
1646  
1647  
1648  
1649  
1650  
1651  
1652  
1653   
1654  @media (max-width: 922px) {
1655    .custom-menu-primary .hs-menu-wrapper > ul {
1656       margin-top: 10px !important;
1657    }
1658    .custom-menu-primary .hs-menu-wrapper > ul,
1659    .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover{
1660      background-color:  rgba(255, 255, 255, 1) !important;
1661    }
1662    .hhs-top-bar .hs-menu-wrapper.hs-menu-flow-horizontal>ul li a:hover,
1663    .custom-menu-primary .hs-menu-wrapper > ul li.active a:hover {
1664      color:  #444444 ;
1665    }
1666    .custom-menu-primary .hs-menu-wrapper > ul li{
1667      
1668        border-top: 1px solid rgba(0, 0, 0, .1) !important; 
1669      
1670    }
1671    .custom-menu-primary .hs-menu-wrapper > ul ul li{
1672      
1673        background-color: rgba(0, 0, 0, .05);
1674      
1675    }
1676    
1677      .sticky-menu.active {
1678        position: static !important;
1679      }
1680      .sticky-menu.active {
1681        display: none !important;
1682        height: 0px !important;
1683      }
1684    
1685  }
1686  
1687  
1688  @media (max-width: 575px) {
1689    .logo-standard, .logo-sticky {
1690      max-width: 200px !important;
1691    }
1692    
1693      .hhs-nav-opt-items .hhs-header-search {
1694        right: 3px;
1695      }
1696      .hhs-nav-opt-items .hhs-lang-switch
1697       {
1698        right: 33px;
1699      }
1700    
1701  }
1702  
1703  
1704</style>
1705
1706<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48873109812/1790628463018/template_global-footer.min.css">
1707<style>
1708  
1709  
1710  
1711  #hs_cos_wrapper_global_footer .hhs-footer-mod {
1712    padding-top: 10px;
1713    padding-bottom: 10px;
1714    
1715    
1716      background-color: rgba(0, 33, 49, 1.0);
1717    }
1718  
1719
1720
1721  
1722  .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a,
1723  .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a,
1724  .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a {
1725    color: #8798a6 !important;
1726  }
1727  .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover,
1728  .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal>ul li.hs-item-has-children ul.hs-menu-children-wrapper li a:hover,
1729  .hhs-foot-nav-col .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover {
1730    color: #667788  !important;
1731  }
1732  .foot-nav-title,
1733  .hhs-foot-rss div.col-title,
1734  .hhs-foot-nav-col div.col-title {
1735    margin-bottom: 0px;
1736    padding-left: 0px;
1737  }
1738
1739  .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text p,
1740  .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text l1,
1741  .hhs-foot-rss .hs_cos_wrapper_type_inline_rich_text span,
1742  .hhs-foot-rss label{
1743    color: #444444;
1744  }
1745  
1746  .hhs-foot-base-nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a {
1747    font-size: 12px !important;
1748  }
1749
1750  
1751  .hhs-footer-mod .hhs-post-content a h6  {
1752    color: #444444;
1753    font-size: 16px;
1754    line-height: 20px;
1755  }
1756  .hhs-footer-mod .hhs-post-summary p  {
1757    color: #444444;
1758    font-size: 14px;
1759    line-height: 18px;
1760  }
1761  .hhs-foot-rss .hs-rss-title:hover {
1762    color: #ff7a59;
1763  }
1764   .hhs-footer-mod .hhs-post-feat-img {
1765    min-height: 100px;
1766  }
1767  .hhs-foot-rss .hs-rss-item.hs-with-featured-image .hs-rss-item-text  {
1768   margin-top: 100px;
1769  }
1770  .hhs-foot-break-line {
1771    border-color:  #002131;
1772  }
1773  .hhs-foot-copyright {
1774    color: #8798a6;
1775  }
1776  
1777  
1778  
1779  
1780    @media (max-width: 575px) {
1781     .hhs-foot-nav-col .hhs-col-content {
1782       display: none; 
1783       text-align: center;
1784     }
1785     .hhs-foot-nav-col .hhs-col-content.open-menu {
1786       display: block;
1787       text-align: center;
1788     } 
1789      button.foot-nav-title {
1790       color: ; 
1791      }
1792    }
1793  
1794
1795  
1796  #hs_cos_wrapper_global_footer .hhs-social-con svg { 
1797      width:20px;
1798      height: 20px; }#hs_cos_wrapper_global_footer .hhs-social-con svg { fill:  #8798a6; }
1799    #hs_cos_wrapper_global_footer .hhs-social-con svg:hover {fill:  #667788;}@media (max-width: 922px) {
1800    #hs_cos_wrapper_global_footer .hhs-footer-mod {
1801      padding-top: 10px;
1802      padding-bottom: 10px;
1803    }
1804  }
1805
1806  
1807  
1808  #return-to-top {
1809   background: rgba(36, 54, 75, 0.7);
1810    left: 20px;
1811  }
1812  #return-to-top:hover {
1813   background: rgba(36, 54, 75, 0.9);
1814  }
1815  
1816
1817  
1818  @media (max-width: 575px) {
1819    #hs_cos_wrapper_global_footer .hhs-footer-mod {
1820      padding-top: 10px;
1821      padding-bottom: 10px;
1822    }
1823    .hhs-foot-nav-col {
1824     border-color: #002131;
1825    }
1826  }
1827</style>
1828
1829<style>
1830
1831  
1832
1833
1834
1835
1836
1837  
1838</style>
1839
1840<link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48873109309/1790628462051/template_hero-banner.min.css">
1841
1842<style>
1843  
1844  
1845  
1846  #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod {
1847    padding-top: 150px;
1848    padding-bottom:  150px;z-index: 1;background-repeat: no-repeat;
1849        background-size: cover;
1850        background-position: center bottom;}
1851  
1852  #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .row {
1853    margin-top:  60px;
1854  }
1855  
1856  @media (max-width: 922px) {
1857    #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod {
1858      padding-top: 100px;
1859      padding-bottom: 100px;
1860    }
1861  }
1862  @media (max-width: 575px) {
1863    #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod {
1864      padding-top: 100px;
1865      padding-bottom: 150px;
1866    }}#hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .first-col .hhs-col-inner {
1867    text-align:  left;}#hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .first-col .hhs-col-inner {
1868    text-align:  left;
1869  }
1870  @media (max-width: 575px) {
1871    #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .first-col .hhs-col-inner {
1872      text-align:  left;
1873    }
1874  }
1875  
1876  
1877  #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h1, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h2,#hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h3, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h4, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h5, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text h6, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text p, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text span, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text label, #hs_cos_wrapper_dnd_area-module-2 .first-col .hhs-rich-text li {
1878    color: #ffffff;
1879  }
1880  
1881  
1882  #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .second-col .hhs-col-inner {
1883    text-align:  left;}
1884  @media (max-width: 575px) {
1885    #hs_cos_wrapper_dnd_area-module-2 .hhs-hero-mod .second-col .hhs-col-inner {
1886      text-align:  left;
1887    }
1888  }
1889  
1890  
1891  
1892  #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h1, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h2,#hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h3, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h4, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h5, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text h6, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text p, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text span, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text label, #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-rich-text li {
1893    color: #ffffff;
1894  }#hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-form-con {margin-left: 0px;
1895        margin-right: auto;}
1896    #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-form-con {
1897     max-width:  100%;
1898    }
1899    #hs_cos_wrapper_dnd_area-module-2 .second-col .hhs-form-con .mdl-checkbox__box-outline {
1900      border-color: #ffffff !important;
1901    }</style>
1902
1903
1904<style>
1905  
1906  
1907  .hhs-blog-grid-cards {
1908    
1909      background-color: rgba(255, 255, 255, 1.0);
1910    
1911      padding-top: 0px;
1912      padding-bottom: 0px;
1913  }
1914  
1915  
1916  @media (max-width: 922px) {
1917    .hhs-blog-grid-cards {
1918     padding-top: 0px;
1919      padding-bottom: 0px;
1920    }
1921  }
1922  
1923  @media (max-width: 575px) {
1924    .hhs-blog-grid-cards {
1925      padding-top: 0px;
1926      padding-bottom: 0px;
1927    }
1928  }
1929  
1930  
1931  
1932   
1933  
1934  @media screen and (min-width: 922px) {
1935    .hhs-blog-grid-cards .blog-index__post {
1936      flex:  0 0 calc(100%/2);
1937    }
1938  }
1939  
1940   @media screen and (min-width: 1000px) {
1941    .hhs-blog-grid-cards.listing-page .blog-index__post {
1942      flex:  0 0 calc(100%/3);
1943    }
1944  }
1945
1946  @media screen and (min-width: 922px) {
1947    .hhs-blog-grid-cards.listing-page .blog-index__post--large {
1948      flex: 1 0 100%;
1949      display: flex;
1950      justify-items: space-between;
1951    }
1952  }
1953  
1954  .blog-recent-posts__post,
1955  .hhs-blog-card-inner,
1956  .blog-index__post--large {
1957    background-color: rgba(255, 255, 255, 1.0);
1958  }
1959  
1960  
1961  
1962  
1963    .feat-cust-height {
1964      height: 180px;
1965      overflow: hidden;
1966    }
1967    .feat-cust-height img {
1968      width: 100%;
1969      height: 100% !important;
1970      object-fit: cover;
1971      object-position: center;
1972    }
1973  
1974  
1975  
1976  
1977  
1978    p.reading-minutes {
1979      margin-bottom: 5px;
1980      color: rgba(153, 153, 153, 1.0);
1981      text-transform: uppercase;
1982      font-size: 12px;
1983    }
1984  
1985  
1986  
1987  
1988  
1989
1990  .blog-index__post--large h4.card_post_title,
1991  .blog-index__post--large h4.card_post_title a {
1992    font-size: 28px;
1993    color: rgba(68, 68, 68, 1.0);
1994    line-height: 1.3em;
1995  }
1996  .blog-index__post-content--small h4.card_post_title,
1997  .blog-index__post-content--small h4.card_post_title a {
1998    font-size: 20px;
1999    color: rgba(68, 68, 68, 1.0);
2000    line-height: 1.2em;
2001  }
2002  
2003  @media (max-width: 575px) {
2004    .blog-index__post--large h4.card_post_title,
2005    .blog-index__post--large h4.card_post_title a {
2006    font-size: 20px; 
2007    }
2008    .blog-index__post-content--small h4.card_post_title
2009    .blog-index__post-content--small h4.card_post_title a {
2010      font-size: 24px;
2011    }
2012  }
2013  
2014  
2015  
2016  
2017  
2018  
2019  
2020  .blog-index__post-author span {
2021    font-size: 14px;
2022  }
2023  
2024   
2025    a.blog-index__post-author-name {
2026      color: rgba(102, 102, 102, 1.0);
2027    }
2028  
2029  
2030  
2031  
2032  
2033  
2034   
2035    .blog-recent-posts__post p, .blog-index__post--large p, .blog-index__post--small p, .blog-index__tag-subtitle {
2036      color: rgba(102, 102, 102, 1.0);
2037      font-size: 18px ;
2038    }
2039  
2040  
2041  
2042  
2043  
2044  
2045  
2046  
2047  
2048    .hhs-blog-grid-cards .blog-index__post-tag {
2049      color: rgba(153, 153, 153, 1.0);
2050      background: rgba(238, 238, 238, 1.0);
2051    }
2052    .hhs-blog-grid-cards .blog-index__post-tag:hover,
2053    .hhs-blog-grid-cards .blog-index__post-tag:focus{
2054      color: rgba(250, 250, 250, 1.0);
2055      background: rgba(153, 153, 153, 1.0);
2056    }
2057  
2058  
2059  
2060  
2061  
2062    .dnd-blog-listing .blog-index__post--large.pull-up-card {
2063      margin-top: -130px;
2064      position: relative;
2065      z-index: 5;
2066    }
2067  
2068  
2069  
2070  
2071  .hhs-blog-grid-cards .blog-pagination__prev-link svg, 
2072  .hhs-blog-grid-cards .blog-pagination__next-link svg,
2073  .hhs-blog-grid-cards .blog-pagination__link {
2074    color: rgba(68, 68, 68, 1.0);
2075  }
2076  
2077  .hhs-blog-grid-cards .blog-pagination__prev-link svg, 
2078  .hhs-blog-grid-cards .blog-pagination__next-link svg {
2079    fill: rgba(68, 68, 68, 1.0);
2080  }
2081  
2082  .hhs-blog-grid-cards .blog-pagination__link--active {
2083    border: 2px solid rgba(0, 164, 189, 1.0);
2084  }
2085  
2086  .hhs-blog-grid-cards .blog-pagination__number-link:hover, 
2087  .hhs-blog-grid-cards .blog-pagination__number-link:focus {
2088    border: 2px solid rgba(0, 164, 189, 1.0);
2089    background-color: rgba(0, 164, 189, 1.0);
2090    color: rgba(255, 255, 255, 1.0);
2091  }
2092  
2093</style>
2094
2095
2096<style>
2097  
2098  
2099  
2100  #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-text-mod {
2101      padding-top: 50px;
2102      padding-bottom:  25px;background-color: rgba(242, 245, 248, 1);}
2103  
2104  @media (max-width: 922px) {
2105    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-text-mod {
2106      padding-top: 50px;
2107      padding-bottom: 25px;
2108    }
2109  }
2110  @media (max-width: 575px) {
2111    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-text-mod {
2112      padding-top: 50px;
2113      padding-bottom: 10px;
2114    }
2115  }
2116  
2117  
2118  
2119    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .hhs-video-player {
2120      background: #000000 url() no-repeat center center;
2121      background-size: cover;
2122    }#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h1, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h2,#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h3, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h4, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h5, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h6, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text p, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text span, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text li, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text blockquote {text-align: center;
2123  }@media (max-width: 992px) {
2124    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h1, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h2,#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h3, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h4, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h5, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h6, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text p, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text span, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text li {
2125      text-align: center;
2126    }
2127  }
2128  @media (max-width: 575px) {
2129    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h1, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h2,#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h3, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h4, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h5, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text h6, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text p, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text span, #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text li {
2130      text-align: center;
2131    }
2132  }@media (max-width: 992px) {
2133    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text {
2134      text-align: center;
2135    }
2136  }
2137  @media (max-width: 575px) {
2138    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text {
2139      text-align: center;
2140    }
2141  }#hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text-in {
2142      display: table; 
2143      height: 100%;
2144      width: 100%;
2145    }
2146    #hs_cos_wrapper_widget_55d278d3-4877-4113-9786-612dee01948c .c1 .hhs-rich-text {
2147      display: table-cell;
2148      vertical-align: middle;
2149    }
2150  
2151  
2152  
2153  
2154  
2155  
2156  
2157  
2158  
2159  
2160  
2161  
2162  
2163</style>
2164
2165<link class="hs-async-css" rel="preload" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48870540605/1777309802686/template_row-multi-column-content.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'">
2166<noscript><link rel="stylesheet" href="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/48870540605/1777309802686/template_row-multi-column-content.min.css"></noscript>
2167<style>
2168  @font-face {
2169    font-family: "Poppins";
2170    font-weight: 300;
2171    font-style: normal;
2172    font-display: swap;
2173    src: url("/_hcms/googlefonts/Poppins/300.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/300.woff") format("woff");
2174  }
2175  @font-face {
2176    font-family: "Poppins";
2177    font-weight: 500;
2178    font-style: normal;
2179    font-display: swap;
2180    src: url("/_hcms/googlefonts/Poppins/500.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/500.woff") format("woff");
2181  }
2182  @font-face {
2183    font-family: "Poppins";
2184    font-weight: 600;
2185    font-style: normal;
2186    font-display: swap;
2187    src: url("/_hcms/googlefonts/Poppins/600.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/600.woff") format("woff");
2188  }
2189  @font-face {
2190    font-family: "Poppins";
2191    font-weight: 700;
2192    font-style: normal;
2193    font-display: swap;
2194    src: url("/_hcms/googlefonts/Poppins/700.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/700.woff") format("woff");
2195  }
2196  @font-face {
2197    font-family: "Poppins";
2198    font-weight: 800;
2199    font-style: normal;
2200    font-display: swap;
2201    src: url("/_hcms/googlefonts/Poppins/800.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/800.woff") format("woff");
2202  }
2203  @font-face {
2204    font-family: "Poppins";
2205    font-weight: 400;
2206    font-style: normal;
2207    font-display: swap;
2208    src: url("/_hcms/googlefonts/Poppins/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/regular.woff") format("woff");
2209  }
2210  @font-face {
2211    font-family: "Nunito Sans";
2212    font-weight: 400;
2213    font-style: normal;
2214    font-display: swap;
2215    src: url("/_hcms/googlefonts/Nunito_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Nunito_Sans/regular.woff") format("woff");
2216  }
2217  @font-face {
2218    font-family: "Nunito Sans";
2219    font-weight: 700;
2220    font-style: normal;
2221    font-display: swap;
2222    src: url("/_hcms/googlefonts/Nunito_Sans/700.woff2") format("woff2"), url("/_hcms/googlefonts/Nunito_Sans/700.woff") format("woff");
2223  }
2224</style>
2225
2226<!-- Editor Styles -->
2227<style id="hs_editor_style" type="text/css">
2228#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d  { background-color: #f2f5f8 !important; background-image: none !important; display: block !important; padding-bottom: 15px !important; padding-left: 15px !important; padding-right: 15px !important; padding-top: 0px !important }
2229#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="submit"] { background-color: #FFFFFF !important; background-image: none !important; color: #FFFFFF !important; line-height: 20.7px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; text-align: center !important }
2230#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d .hs-button { background-color: #FFFFFF !important; background-image: none !important; color: #FFFFFF !important; line-height: 20.7px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; text-align: center !important }
2231#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="text"] { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2232#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="email"] { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2233#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d textarea { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2234#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="number"] { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2235#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d select { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2236#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="file"] { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2237#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="tel"] { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2238#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d input[type="date"] { background-color: #FFFFFF !important; background-image: none !important; border-color: #8798a6 !important; border-style: solid !important; padding-top: 12px !important }
2239#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) { color: #24364b !important }
2240#hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) p , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) li , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) span , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) label , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) h1 , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) h2 , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) h3 , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) h4 , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) h5 , #hs_cos_wrapper_widget_ae866ca8-e18f-4133-9549-a7117bfc520d label:not(.hs-error-msg) h6  { color: #24364b !important }
2241.dnd_area-row-0-force-full-width-section > .row-fluid {
2242  max-width: none !important;
2243}
2244.dnd_area-row-1-force-full-width-section > .row-fluid {
2245  max-width: none !important;
2246}
2247.dnd_area-row-2-force-full-width-section > .row-fluid {
2248  max-width: none !important;
2249}
2250/* HubSpot Non-stacked Media Query Styles */
2251@media (min-width:768px) {
2252  .dnd_area-row-0-vertical-alignment > .row-fluid {
2253    display: -ms-flexbox !important;
2254    -ms-flex-direction: row;
2255    display: flex !important;
2256    flex-direction: row;
2257  }
2258  .dnd_area-row-1-vertical-alignment > .row-fluid {
2259    display: -ms-flexbox !important;
2260    -ms-flex-direction: row;
2261    display: flex !important;
2262    flex-direction: row;
2263  }
2264  .dnd_area-row-2-vertical-alignment > .row-fluid {
2265    display: -ms-flexbox !important;
2266    -ms-flex-direction: row;
2267    display: flex !important;
2268    flex-direction: row;
2269  }
2270  .dnd_area-module-1-vertical-alignment {
2271    display: -ms-flexbox !important;
2272    -ms-flex-direction: column !important;
2273    -ms-flex-pack: center !important;
2274    display: flex !important;
2275    flex-direction: column !important;
2276    justify-content: center !important;
2277  }
2278  .dnd_area-module-1-vertical-alignment > div {
2279    flex-shrink: 0 !important;
2280  }
2281  .dnd_area-module-2-vertical-alignment {
2282    display: -ms-flexbox !important;
2283    -ms-flex-direction: column !important;
2284    -ms-flex-pack: center !important;
2285    display: flex !important;
2286    flex-direction: column !important;
2287    justify-content: center !important;
2288  }
2289  .dnd_area-module-2-vertical-alignment > div {
2290    flex-shrink: 0 !important;
2291  }
2292  .dnd_area-module-3-vertical-alignment {
2293    display: -ms-flexbox !important;
2294    -ms-flex-direction: column !important;
2295    -ms-flex-pack: center !important;
2296    display: flex !important;
2297    flex-direction: column !important;
2298    justify-content: center !important;
2299  }
2300  .dnd_area-module-3-vertical-alignment > div {
2301    flex-shrink: 0 !important;
2302  }
2303}
2304/* HubSpot Styles (default) */
2305.dnd_area-row-0-padding {
2306  padding-top: 0px !important;
2307  padding-bottom: 0px !important;
2308  padding-left: 0px !important;
2309  padding-right: 0px !important;
2310}
2311.dnd_area-row-1-padding {
2312  padding-top: 0px !important;
2313  padding-bottom: 0px !important;
2314  padding-left: 0px !important;
2315  padding-right: 0px !important;
2316}
2317.dnd_area-row-2-padding {
2318  padding-top: 0px !important;
2319  padding-bottom: 0px !important;
2320  padding-left: 0px !important;
2321  padding-right: 0px !important;
2322}
2323</style>
2324    
2325
2326    
2327<!--  Added by GoogleAnalytics4 integration -->
2328<script data-cookieconsent="ignore">
2329var _hsp = window._hsp = window._hsp || [];
2330window.dataLayer = window.dataLayer || [];
2331function gtag(){dataLayer.push(arguments);}
2332
2333var useGoogleConsentModeV2 = true;
2334var waitForUpdateMillis = 1000;
2335
2336
2337if (!window._hsGoogleConsentRunOnce) {
2338  window._hsGoogleConsentRunOnce = true;
2339
2340  gtag('consent', 'default', {
2341    'ad_storage': 'denied',
2342    'analytics_storage': 'denied',
2343    'ad_user_data': 'denied',
2344    'ad_personalization': 'denied',
2345    'wait_for_update': waitForUpdateMillis
2346  });
2347
2348  if (useGoogleConsentModeV2) {
2349    _hsp.push(['useGoogleConsentModeV2'])
2350  } else {
2351    _hsp.push(['addPrivacyConsentListener', function(consent){
2352      var hasAnalyticsConsent = consent && (consent.allowed || (consent.categories && consent.categories.analytics));
2353      var hasAdsConsent = consent && (consent.allowed || (consent.categories && consent.categories.advertisement));
2354
2355      gtag('consent', 'update', {
2356        'ad_storage': hasAdsConsent ? 'granted' : 'denied',
2357        'analytics_storage': hasAnalyticsConsent ? 'granted' : 'denied',
2358        'ad_user_data': hasAdsConsent ? 'granted' : 'denied',
2359        'ad_personalization': hasAdsConsent ? 'granted' : 'denied'
2360      });
2361    }]);
2362  }
2363}
2364
2365gtag('js', new Date());
2366gtag('set', 'developer_id.dZTQ1Zm', true);
2367gtag('config', 'G-23C8TE41Z3');
2368</script>
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2368
2369<script data-cookieconsent="ignore" async src="https://www.googletagmanager.com/gtag/js?id=
2369G-23C8TE41Z3
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2369"></script>
2370
2371<!-- /Added by GoogleAnalytics4 integration -->
2372
2373
2374<!-- Google Tag Manager -->
2375<script>
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2375(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
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2379</script>
2379
2380<!-- End Google Tag Manager -->
2381<script type="text/javascript">
2382    (function(c,l,a,r,i,t,y){
2383        c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
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2519                             
2520                             
2521                             ">
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2524                      
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2534                             
2535                             
2536                             
2537                             ">
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2550                             
2551                             
2552                             
2553                             ">
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2636                      Credit Union Marketing Guide
2637                      
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2644                        
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2649                             
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2652                      Digital Marketing RFP Guide
2653                      
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2657                
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2659                      
2660                    </ul>
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2663                
2664              
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2666                        
2667                
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2669                             
2670                             
2671                             
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2686                             
2687                             
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2778               
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2794               
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2878               
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2884        
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2894               
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2898      <a href="https://www.mightyroar.com/digital-marketing-rfp-guide" target="" class=" ">
2899        Digital Marketing RFP Guide
2900        
2901      </a>
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2904    
2905    
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2916               
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3042            show-mobile
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3057                    
3058                    <h1>Blog</h1>
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3102
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3126              <div class="blog-index__post blog-index__post--large pull-up-card">
3127                
3128                  <a class="blog-index__post-image blog-index__post-image--large" href="https://www.mightyroar.com/blog/considered-purchases-consumer-marketing">
3129                    <img src="https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=4564&amp;height=3043&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg" alt="" width="4564" height="3043" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=2282&amp;height=1522&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 2282w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=4564&amp;height=3043&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 4564w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=6846&amp;height=4565&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 6846w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=9128&amp;height=6086&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 9128w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=11410&amp;height=7608&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 11410w, https://www.mightyroar.com/hs-fs/hubfs/Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg?width=13692&amp;height=9129&amp;name=Woman%20Shopping%20for%20Flooring%20in%20Showroom.jpg 13692w" sizes="(max-width: 4564px) 100vw, 4564px">
3130                  </a>
3131                
3132                <div class="blog-index__post-content  blog-index__post-content--large">
3133                  
3134                    <p class="reading-minutes">
3135                      
3136                      
3137                      
3138                      
3139                      
3140                      7 min read</p>
3141                  
3142                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/considered-purchases-consumer-marketing">How High-Consideration Consumer Purchases Get Made (And Why Your Funnel Keeps Missing Them)</a></h4>
3143                  
3144                    <div class="blog-index__post-author">
3145                      
3146                      
3147                      <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3148                    </div>
3149                    
3150                    
3151                     
3152                      <p>
3152When marketing teams sit down to discuss their funnel or the consumer journey, it's easy to assume that a customer knows they have a problem, sees an ad, does some comparison shopping, then makes their decision. On paper, they fly through marketing...</p>
3153                    
3154                    
3155                    
3156                      
3157                        <div class="blog-index__post-tags">
3158                          
3159                            <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3160                          
3161                        </div>
3162                      
3163                    
3164                    
3165                    
3166                    
3167                </div>
3168              </div>
3169            </div>
3170          
3171        
3172        
3173          
3174          
3175            <div class="blog-index__post blog-index__post--small">
3176              <div class="hhs-blog-card-inner">   
3177                
3178                  <a href="https://www.mightyroar.com/blog/credit-union-marketing-tough-economy" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3179                    <img src="https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=1536&amp;height=1024&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png" alt="Close-up of Andrew Jackson’s portrait on a U.S. twenty-dollar bill, altered to show a bruised black eye and a sad, downturned expression." width="1536" height="1024" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=768&amp;height=512&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 768w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=1536&amp;height=1024&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 1536w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=2304&amp;height=1536&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 2304w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=3072&amp;height=2048&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 3072w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=3840&amp;height=2560&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 3840w, https://www.mightyroar.com/hs-fs/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png?width=4608&amp;height=3072&amp;name=ChatGPT%20Image%20Mar%2030%2c%202026%2c%2001_07_14%20PM.png 4608w" sizes="(max-width: 1536px) 100vw, 1536px">
3180                  </a>
3181                
3182                <div class="blog-index__post-content  blog-index__post-content--small">
3183                  
3184                    <p class="reading-minutes">
3185                      
3186                      
3187                      
3188                      
3189                      
3190                      7 min read</p>
3191                  
3192                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/credit-union-marketing-tough-economy">Credit Union Marketing In A Tough Economy</a></h4>
3193                  
3194                  <div class="blog-index__post-author">
3195                    
3196                    
3197                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;
3197name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3198                  </div>
3199                  
3200                  
3201                   
3202                    <p>When the economy gets shaky and everyday costs keep climbing, your members don't stop needing financial services. They need more from you, yet most...</p>
3203                  
3204                  
3205                  
3206                     
3207                      <div class="blog-index__post-tags">
3208                        
3209                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3210                        
3211                      </div>
3212                    
3213                  
3214                </div>
3215                
3216                
3217                
3218              </div>
3219            </div>
3220          
3221        
3222        
3223          
3224          
3225            <div class="blog-index__post blog-index__post--small">
3226              <div class="hhs-blog-card-inner">   
3227                
3228                  <a href="https://www.mightyroar.com/blog/brand-positioning-statement" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3229                    <img src="https://www.mightyroar.com/hs-fs/hubfs/how%20to%20create%20a%20brand%20positioning%20statement%20%7C%20branding%20agency%20%7C%20mighty%20roar%20%7C%20atlanta%20georgia.jpg?quality=low" alt="" width="0" height="0" loading="lazy">
3230                  </a>
3231                
3232                <div class="blog-index__post-content  blog-index__post-content--small">
3233                  
3234                    <p class="reading-minutes">
3235                      
3236                      
3237                      
3238                      
3239                      
3240                      4 min read</p>
3241                  
3242                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/brand-positioning-statement">Brand Positioning Statement: What It Is and How to Write One</a></h4>
3243                  
3244                  <div class="blog-index__post-author">
3245                    
3246                    
3247                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3248                  </div>
3249                  
3250                  
3251                   
3252                    <p>A brand positioning statement defines the specific place your brand occupies in the mind of your target audience. It answers who you are for, why...</p>
3253                  
3254                  
3255                  
3256                     
3257                      <div class="blog-index__post-tags">
3258                        
3259                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3260                        
3261                      </div>
3262                    
3263                  
3264                </div>
3265                
3266                
3267                
3268              </div>
3269            </div>
3270          
3271        
3272        
3273          
3274          
3275            <div class="blog-index__post blog-index__post--small">
3276              <div class="hhs-blog-card-inner">   
3277                
3278                  <a href="https://www.mightyroar.com/blog/first-90-days-with-agency" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3279                    <img src="https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=4032&amp;height=3024&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg" alt="Two colleagues discussing and sketching website wireframes on a whiteboard in an office lou
3279nge area with large windows in the background." width="4032" height="3024" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=2016&amp;height=1512&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 2016w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=4032&amp;height=3024&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 4032w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=6048&amp;height=4536&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 6048w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=8064&amp;height=6048&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 8064w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=10080&amp;height=7560&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 10080w, https://www.mightyroar.com/hs-fs/hubfs/Website%20Planning%20Session%20at%20Whiteboard.jpeg?width=12096&amp;height=9072&amp;name=Website%20Planning%20Session%20at%20Whiteboard.jpeg 12096w" sizes="(max-width: 4032px) 100vw, 4032px">
3280                  </a>
3281                
3282                <div class="blog-index__post-content  blog-index__post-content--small">
3283                  
3284                    <p class="reading-minutes">
3285                      
3286                      
3287                      
3288                      
3289                      
3290                      5 min read</p>
3291                  
3292                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/first-90-days-with-agency">What to Expect in Your First 90 Days With an Agency</a></h4>
3293                  
3294                  <div class="blog-index__post-author">
3295                    
3296                    
3297                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3298                  </div>
3299                  
3300                  
3301                   
3302                    <p>The first few months with a new agency can feel strange. Progress moves slower than you hoped, yet the calendar somehow fills up faster than...</p>
3303                  
3304                  
3305                  
3306                     
3307                      <div class="blog-index__post-tags">
3308                        
3309                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/uncategorized">General</a>
3310                        
3311                      </div>
3312                    
3313                  
3314                </div>
3315                
3316                
3317                
3318              </div>
3319            </div>
3320          
3321        
3322        
3323          
3324          
3325            <div class="blog-index__post blog-index__post--small">
3326              <div class="hhs-blog-card-inner">   
3327                
3328                  <a href="https://www.mightyroar.com/blog/customer-asking-chatgpt" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3329                    <img src="https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=5293&amp;height=3348&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg" alt="Smartphone screen displaying " What can I help with?" from a Generative AI assistant" width="5293" height="3348" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=2647&amp;height=1674&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 2647w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=5293&amp;height=3348&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 5293w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=7940&amp;height=5022&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 7940w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=10586&amp;height=6696&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 10586w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=13233&amp;height=8370&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 13233w, https://www.mightyroar.com/hs-fs/hubfs/tim-witzdam-yWyBU5v3FLI-unsplash.jpg?width=15879&amp;height=10044&amp;name=tim-witzdam-yWyBU5v3FLI-unsplash.jpg 15879w" sizes="(max-width: 5293px) 100vw, 5293px">
3330                  </a>
3331                
3332                <div class="blog-index__post-content  blog-index__post-content--small">
3333                  
3334                    <p class="reading-minutes">
3335                      
3336                      
3337                      
3338                      
3339                      
3340                      6 min read</p>
3341                  
3342                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/customer-asking-chatgpt">Your Next Customer Isn’t Googling You. They’re Asking ChatGPT.</a></h4>
3343                  
3344                  <div class="blog-index__post-author">
3345                    
3346                    
3347                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3348                  </div>
3349                  
3350                  
3351                   
3352                    <p>What is Generative Engine Optimization? Generative engine optimization (GEO) is the practice of making your brand visible in AI-generated answers....</p>
3353                  
3354                  
3355                  
3356                     
3357                      <div class="blog-index__post-tags">
3358                        
3359                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/digital">Digital</a><span> </span>
3360                        
3361                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3362                        
3363                      </div>
3364                    
3365                  
3366                </div>
3367                
3368                
3369                
3370              </div>
3371            </div>
3372          
3373        
3374        
3375          
3376          
3377            <div class="blog-index__post blog-index__post--small">
3378              <div class="hhs-blog-card-inner">   
3379                
3380                  <a href="https://www.mightyroar.com/blog/incrementality-experiments" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3381                    <img src="https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=1048&amp;height=514&amp;name=2026-01-12_12-00-59.png" alt="Image showing an incrementality test results dashboard showing 23.4% lift and 3.24x ROAS for Q4 2024 paid social campaign" width="1048" height="514" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=524&amp;height=257&amp;name=2026-01-12_12-00-59.png 524w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=1048&amp;height=514&amp;name=2026-01-12_12-00-59.png 1048w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=1572&amp;height=771&amp;name=2026-01-12_12-00-59.png 1572w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=2096&amp;height=1028&amp;name=2026-01-12_12-00-59.png 2096w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=2620&amp;height=1285&amp;name=2026-01-12_12-00-59.png 2620w, https://www.mightyroar.com/hs-fs/hubfs/2026-01-12_12-00-59.png?width=3144&amp;height=1542&amp;name=2026-01-12_12-00-59.png 3144w" sizes="(max-width: 1048px) 100vw, 1048px">
3382                  </a>
3383                
3384                <div class="blog-index__post-content  blog-index__post-content--small">
3385                  
3386                    <p class="reading-minutes">
3387                      
3388                      
3389                      
3390                      
3391                      
3392                      5 min read</p>
3393                  
3394                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/incrementality-experiments">Incrementality Experiments: Measuring What Actually Works</a></h4>
3395                  
3396                  <div class="blog-index__post-author">
3397                    
3398                    
3399                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3400                  </div>
3401                  
3402                  
3403                   
3404                    <p>Every CMO is chasing the same question underneath all the dashboards and attribution reports: which parts of my marketing actually create new demand,...</p>
3405                  
3406                  
3407                  
3408                     
3409                      <div class="blog-index__post-tags">
3410                        
3411                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3412                        
3413                      </div>
3414                    
3415                  
3416                </div>
3417                
3418                
3419                
3420              </div>
3421            </div>
3422          
3423        
3424        
3425          
3426          
3427            <div class="blog-index__post blog-index__post--small">
3428              <div class="hhs-blog-card-inner">   
3429                
3430                  <a href="https://www.mightyroar.com/blog/cfo-doesnt-trust-marketing" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3431                    <img src="https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=4480&amp;height=2874&amp;name=CMO%20CFO%20Budget%20Meeting.jpg" alt="" width="4480" height="2874" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=2240&amp;height=1437&amp;name=CMO%20CFO%20Budget%20Meeting.jpg 2240w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=4480&amp;height=2874&amp;name=CMO%20CFO%20Budget%20Meeting.jpg 4480w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=6720&amp;height=4311&amp;name=CMO%20CFO%20Budget%20Meeting.jpg 6720w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=8960&amp;height=5748&amp;name=CMO%20CFO%20Budget%20Meeting.jpg 8960w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=11200&amp;height=7185&amp;name=CMO%20CFO%20Budget%20Meeting.jpg 11200w, https://www.mightyroar.com/hs-fs/hubfs/CMO%20CFO%20Budget%20Meeting.jpg?width=13440&amp;height=8622&amp;name=CMO%20CFO%20Budget%20Meeting.jpg 13440w" sizes="(max-width: 4480px) 100vw, 4480px">
3432                  </a>
3433                
3434                <div class="blog-index__post-content  blog-index__post-content--small">
3435                  
3436                    <p class="reading-minutes">
3437                      
3438                      
3439                      
3440                      
3441                      
3442                      7 min read</p>
3443                  
3444                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/cfo-doesnt-trust-marketing">Why Your CFO Doesn't Trust Marketing &amp; How to Fix It [Free&nbsp;Template]</a></h4>
3445                  
3446                  <div class="blog-index__post-author">
3447                    
3448                    
3449                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3450                  </div>
3451                  
3452                  
3453                   
3454                    <p>Build trust with your CFO by replacing scattered marketing metrics with a focused measurement system: pick 1-2 conversion events finance already uses...</p>
3455                  
3456                  
3457                  
3458                     
3459                      <div class="blog-index__post-tags">
3460                        
3461                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/measurement">Measurement</a><span> </span>
3462                        
3463                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3464                        
3465                      </div>
3466                    
3467                  
3468                </div>
3469                
3470                
3471                
3472              </div>
3473            </div>
3474          
3475        
3476        
3477          
3478          
3479            <div class="blog-index__post blog-index__post--small">
3480              <div class="hhs-blog-card-inner">   
3481                
3482                  <a href="https://www.mightyroar.com/blog/year-end-marketing-audit" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3483                    <img src="https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=3840&amp;height=2400&amp;name=2025%20to%202026.jpg" alt="" width="3840" height="2400" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=1920&amp;height=1200&amp;name=2025%20to%202026.jpg 1920w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=3840&amp;height=2400&amp;name=2025%20to%202026.jpg 3840w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=5760&amp;height=3600&amp;name=2025%20to%202026.jpg 5760w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=7680&amp;height=4800&amp;name=2025%20to%202026.jpg 7680w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=9600&amp;height=6000&amp;name=2025%20to%202026.jpg 9600w, https://www.mightyroar.com/hs-fs/hubfs/2025%20to%202026.jpg?width=11520&amp;height=7200&amp;name=2025%20to%202026.jpg 11520w" sizes="(max-width: 3840px) 100vw, 3840px">
3484                  </a>
3485                
3486                <div class="blog-index__post-content  blog-index__post-content--small">
3487                  
3488                    <p class="reading-minutes">
3489                      
3490                      
3491                      
3492                      
3493                      
3494                      4 min read</p>
3495                  
3496                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/year-end-marketing-audit">8 Steps for Conducting a Year-End Marketing Review</a></h4>
3497                  
3498                  <div class="blog-index__post-author">
3499                    
3500                    
3501                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3502                  </div>
3503                  
3504                  
3505                   
3506                    <p>Another year down, which means it's time for marketers everywhere to shift from execution mode to evaluation mode.</p>
3507                  
3508                  
3509                  
3510                     
3511                      <div class="blog-index__post-tags">
3512                        
3513                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3514                        
3515                      </div>
3516                    
3517                  
3518                </div>
3519                
3520                
3521                
3522              </div>
3523            </div>
3524          
3525        
3526        
3527          
3528          
3529            <div class="blog-index__post blog-index__post--small">
3530              <div class="hhs-blog-card-inner">   
3531                
3532                  <a href="https://www.mightyroar.com/blog/why-rebrands-fail" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3533                    <img src="https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=1273&amp;height=664&amp;name=Fail.png" alt="" width="1273" height="664" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=637&amp;height=332&amp;name=Fail.png 637w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=1273&amp;height=664&amp;name=Fail.png 1273w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=1910&amp;height=996&amp;name=Fail.png 1910w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=2546&amp;height=1328&amp;name=Fail.png 2546w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=3183&amp;height=1660&amp;name=Fail.png 3183w, https://www.mightyroar.com/hs-fs/hubfs/Fail.png?width=3819&amp;height=1992&amp;name=Fail.png 3819w" sizes="(max-width: 1273px) 100vw, 1273px">
3534                  </a>
3535                
3536                <div class="blog-index__post-content  blog-index__post-content--small">
3537                  
3538                    <p class="reading-minutes">
3539                      
3540                      
3541                      
3542                      
3543                      
3544                      4 min read</p>
3545                  
3546                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/why-rebrands-fail">Why Comfortable Rebrands Fail</a></h4>
3547                  
3548                  <div class="blog-index__post-author">
3549                    
3550                    
3551                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;
3551name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3552                  </div>
3553                  
3554                  
3555                   
3556                    <p>Have you ever been part of a rebranding project and had a board member or senior leader say, "That's not who we are."</p>
3557                  
3558                  
3559                  
3560                     
3561                      <div class="blog-index__post-tags">
3562                        
3563                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/advertising">Advertising</a><span> </span>
3564                        
3565                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a><span> </span>
3566                        
3567                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/branding">Branding</a>
3568                        
3569                      </div>
3570                    
3571                  
3572                </div>
3573                
3574                
3575                
3576              </div>
3577            </div>
3578          
3579        
3580        
3581          
3582          
3583            <div class="blog-index__post blog-index__post--small">
3584              <div class="hhs-blog-card-inner">   
3585                
3586                  <a href="https://www.mightyroar.com/blog/brand-vs-performance-marketing" class="blog-index__post-image blog-index__post-image--small feat-cust-height" style="padding-bottom: 0px; margin-bottom: 0px;">
3587                    <img src="https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=1212&amp;height=502&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg" alt="Split graphic comparing Brand Marketing (green background) and Performance Marketing (blue background) with “VS” in the center." width="1212" height="502" loading="lazy" srcset="https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=606&amp;height=251&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 606w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=1212&amp;height=502&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 1212w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=1818&amp;height=753&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 1818w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=2424&amp;height=1004&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 2424w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=3030&amp;height=1255&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 3030w, https://www.mightyroar.com/hs-fs/hubfs/Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg?width=3636&amp;height=1506&amp;name=Neutral-Modern-Minimalist-Fashion-Comparison-YouTube-Thumbnail.jpg 3636w" sizes="(max-width: 1212px) 100vw, 1212px">
3588                  </a>
3589                
3590                <div class="blog-index__post-content  blog-index__post-content--small">
3591                  
3592                    <p class="reading-minutes">
3593                      
3594                      
3595                      
3596                      
3597                      
3598                      5 min read</p>
3599                  
3600                  <h4 class="card_post_title"><a href="https://www.mightyroar.com/blog/brand-vs-performance-marketing">Brand vs. Performance Marketing: How To Find The Right Balance</a></h4>
3601                  
3602                  <div class="blog-index__post-author">
3603                    
3604                    
3605                    <span><a class="blog-index__post-author-name" href="https://www.mightyroar.com/blog/author/kevin-smith"><img class="blog-index__post-author-image" src="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg" width="30" loading="lazy" alt="Picture of Kevin Smith" srcset="https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=15&amp;name=kevin_headshot_bio.jpg 15w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=30&amp;name=kevin_headshot_bio.jpg 30w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=45&amp;name=kevin_headshot_bio.jpg 45w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=60&amp;name=kevin_headshot_bio.jpg 60w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=75&amp;name=kevin_headshot_bio.jpg 75w, https://www.mightyroar.com/hs-fs/hubfs/Headshots/kevin_headshot_bio.jpg?quality=high&amp;width=90&amp;
3605name=kevin_headshot_bio.jpg 90w" sizes="(max-width: 30px) 100vw, 30px"> Kevin Smith</a>: </span>
3606                  </div>
3607                  
3608                  
3609                   
3610                    <p>Brand marketing builds awareness and trust over time. Performance marketing drives immediate, measurable actions like clicks, signups, and sales....</p>
3611                  
3612                  
3613                  
3614                     
3615                      <div class="blog-index__post-tags">
3616                        
3617                          <a class="blog-index__post-tag" href="https://www.mightyroar.com/blog/tag/strategy">Strategy</a>
3618                        
3619                      </div>
3620                    
3621                  
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3790
3791  <a href="javascript:" id="return-to-top" role="button">
3792    <svg xmlns="http://www.w3.org/2000/svg" role="presentation" viewbox="0 0 512 512"><path d="M233.4 105.4c12.5-12.5 32.8-12.5 45.3 0l192 192c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L256 173.3 86.6 342.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3l192-192z" /></svg>
3793    <span class="screen-reader-text">Return to top</span>
3794  </a>
3795
3796  
3797</div>
3798        </div>
3799      </footer>
3800    </div>
3801    
3802<!-- HubSpot performance collection script -->
3803<script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script>
vendor: 1 bytes, line 3803
3803
3804<script src="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/102517240365/1790628458324/template_clean-pro.min.js"></script>
vendor: 1 bytes, line 3804
3804
3805<script defer src="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/32753562146/1790628457186/template_jquery-modal-min.min.js"></script>
vendor: 1 bytes, line 3805
3805
3806<script src="https://www.mightyroar.com/hubfs/hub_generated/template_assets/1/193796031507/1777309732795/template_child.min.js"></script>
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3806
3807<script>
3808var hsVars = hsVars || {}; hsVars['language'] = 'en';
3809</script>
3809
3810
3811<script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script>
3811
3812
3813<script>  
3814var hamburger = document.querySelectorAll('.js-toggle-main-nav');
3815var hhsMenuQuickLinks = document.querySelectorAll('.hs-menu-item__quicklink');
3816var hhsMenuSubNavToggle = document.querySelectorAll('.js-sidebar-nav-toggle');
3817var sideMenuLinks = document.querySelectorAll('.js-side-menu a'); // Select all anchor links within the side menu
3818
3819function toggleMenu() {
3820  hamburger.forEach(item => {
3821    item.classList.toggle('active');
3822  });
3823  document.querySelector('.js-side-menu').classList.toggle('is-open');
3824  document.querySelector('.body-wrapper').classList.toggle('nav-is-open');
3825  return false;
3826};
3827
3828hhsMenuSubNavToggle.forEach(item => {
3829  item.addEventListener('click', function(e) {
3830    e.preventDefault();
3831    this.classList.toggle('is-open');
3832    this.parentNode.nextElementSibling.classList.toggle('is-open');
3833  })
3834});
3835
3836// Check if the event target or any of its parents has a specific class
3837function hasParentWithClass(element, classname) {
3838  if (element.classList && element.classList.contains(classname)) {
3839    return true;
3840  }
3841  return element.parentNode && hasParentWithClass(element.parentNode, classname);
3842}
3843
3844// Add this loop to attach event listeners to all side menu links
3845sideMenuLinks.forEach(link => {
3846  link.addEventListener('click', function(e) {
3847    // Prevent the side menu from closing if the clicked link or any parent is a toggle button
3848    if (!hasParentWithClass(e.target, 'js-sidebar-nav-toggle')) {
3849      // Check if the clicked link is an anchor link
3850      if(this.getAttribute('href').startsWith('#')) {
3851        toggleMenu(); // Call the toggleMenu function to close the side menu
3852      }
3853    }
3854  });
3855});
3856
3857
3858(function() {
3859  function handleFirstTab(e) {
3860    if (e.key === "Tab") {
3861      document.body.classList.add("user-is-tabbing");
3862      window.removeEventListener("keydown", handleFirstTab);
3863    }
3864  }
3865
3866  window.addEventListener("keydown", handleFirstTab);
3867})();
3868
3869
3870// THIS IS FOR THE LANGUAGE SWITCHER
3871 document.addEventListener('DOMContentLoaded', function() {
3872    // SVG markup
3873    var svgHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" style="width: 18px; height: 18px;"><path d="M352 256c0 22.2-1.2 43.6-3.3 64H163.3c-2.2-20.4-3.3-41.8-3.3-64s1.2-43.6 3.3-64H348.7c2.2 20.4 3.3 41.8 3.3 64zm28.8-64H503.9c5.3 20.5 8.1 41.9 8.1 64s-2.8 43.5-8.1 64H380.8c2.1-20.6 3.2-42 3.2-64s-1.1-43.4-3.2-64zm112.6-32H376.7c-10-63.9-29.8-117.4-55.3-151.6c78.3 20.7 142 77.5 171.9 151.6zm-149.1 0H167.7c6.1-36.4 15.5-68.6 27-94.7c10.5-23.6 22.2-40.7 33.5-51.5C239.4 3.2 248.7 0 256 0s16.6 3.2 27.8 13.8c11.3 10.8 23 27.9 33.5 51.5c11.6 26 20.9 58.2 27 94.7zm-209 0H18.6C48.6 85.9 112.2 29.1 190.6 8.4C165.1 42.6 145.3 96.1 135.3 160zM8.1 192H131.2c-2.1 20.6-3.2 42-3.2 64s1.1 43.4 3.2 64H8.1C2.8 299.5 0 278.1 0 256s2.8-43.5 8.1-64zM194.7 446.6c-11.6-26-20.9-58.2-27-94.6H344.3c-6.1 36.4-15.5 68.6-27 94.6c-10.5 23.6-22.2 40.7-33.5 51.5C272.6 508.8 263.3 512 256 512s-16.6-3.2-27.8-13.8c-11.3-10.8-23-27.9-33.5-51.5zM135.3 352c10 63.9 29.8 117.4 55.3 151.6C112.2 482.9 48.6 426.1 18.6 352H135.3zm358.1 0c-30 74.1-93.6 130.9-171.9 151.6c25.5-34.2 45.2-87.7 55.3-151.6H493.4z"/></svg>';
3874
3875    // Get all .hhs-lang-switch containers
3876    var containers = document.querySelectorAll('.hhs-lang-switch');
3877
3878    // Loop through each container
3879    containers.forEach(function(container) {
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3881        var globeClass = container.querySelector('.globe_class');
3882
3883        if (globeClass) {
3884            // If .globe_class exists within the container, prepend the SVG to it
3885            globeClass.insertAdjacentHTML('afterbegin', svgHTML);
3886        } else {
3887            // If .globe_class doesn't exist, prepend the SVG to the current .hhs-lang-switch container
3888            container.insertAdjacentHTML('afterbegin', svgHTML);
3889        }
3890    });
3891});
3892
3893   
3894
3895     // CHECK FOR NOTIFICATION BAR
3896  var notificationBar = document.querySelector(".notification-bar-small-bar");
3897  var notificationBarHeight = 0;
3898  if (notificationBar) {
3899    notificationBarHeight = notificationBar.offsetHeight;
3900  }
3901
3902
3903
3904  
3905  // THIS IS FOR THE STICKY HEADER
3906    
3907      (function() {
3908        var header = document.querySelector(".hhs-top-bar");
3909          document.addEventListener("scroll", function() {
3910            var scroll = window.scrollY; // Corrected from document.scrollTop
3911            if (scroll >= 200) {
3912                header.classList.add("sticky-menu");
3913            } else {
3914                header.classList.remove('sticky-menu');
3915            }
3916          });
3917      })();
3918    
3919
3920  document.addEventListener("scroll", function() {
3921    // Variables
3922    var header = document.querySelector(".hhs-top-bar");
3923    var scroll = window.scrollY; // Corrected from document.scrollTop
3924    if (scroll >= 50) {
3925      header.classList.add("active");
3926    } else {
3927      header.classList.remove('active');
3928    }
3929  });
3930  
3931
3932  
3933
3934
3935  
3936</script>
3936
3937
3938<script defer>
3939    $(function (e) {
3940      $('.foot-nav-title.col-head-1').click(function () {
3941        $(this).next('.hhs-foot-nav-col.nav-col-1 .hhs-col-content').slideToggle(250);
3942        $('.foot-nav-title').toggleClass('is-active');
3943        $('.hhs-foot-nav-col.nav-col-1 .hhs-col-content').toggleClass('open-menu');
3944        return false;
3945      });
3946
3947      $('.foot-nav-title.col-head-2').click(function () {
3948        $(this).next('.hhs-foot-nav-col.nav-col-2 .hhs-col-content').slideToggle(250);
3949        $('.foot-nav-title').toggleClass('is-active');
3950        $('.hhs-foot-nav-col.nav-col-2 .hhs-col-content').toggleClass('open-menu');
3951        return false;
3952      });
3953
3954      $('.foot-nav-title.col-head-3').click(function () {
3955        $(this).next('.hhs-foot-nav-col.nav-col-3 .hhs-col-content').slideToggle(250);
3956        $('.foot-nav-title').toggleClass('is-active');
3957        $('.hhs-foot-nav-col.nav-col-3 .hhs-col-content').toggleClass('open-menu');
3958        return false;
3959      });
3960
3961      $('.foot-nav-title.col-head-4').click(function () {
3962        $(this).next('.hhs-foot-nav-col.nav-col-4 .hhs-col-content').slideToggle(250);
3963        $('.foot-nav-title').toggleClass('is-active');
3964        $('.hhs-foot-nav-col.nav-col-4 .hhs-col-content').toggleClass('open-menu');
3965        return false;
3966      });
3967    });   
3968    </script>
vendor: 1 bytes, line 3968
3968
3969<script defer>
3970var txt = "";
3971txt += "<p>Browser CodeName: " + navigator.appCodeName + "</p>";
3972txt += "<p>Browser Name: " + navigator.appName + "</p>";
3973txt += "<p>Browser Version: " + navigator.appVersion + "</p>";
3974txt += "<p>Cookies Enabled: " + navigator.cookieEnabled + "</p>";
3975txt += "<p>Browser Language: " + navigator.language + "</p>";
3976txt += "<p>Browser Online: " + navigator.onLine + "</p>";
3977txt += "<p>Platform: " + navigator.platform + "</p>";
3978txt += "<p>User-agent header: " + navigator.userAgent + "</p>";
3979
3980</script>
3980
3981
3982  
3982<script>
3983    var returnToTop = document.getElementById('return-to-top');
3984
3985    window.addEventListener('scroll', function() {
3986      if (window.scrollY >= 50) {
3987        returnToTop.style.display = 'block';
3988      } else {
3989        returnToTop.style.display = 'none';
3990      }
3991    });
3992
3993    returnToTop.addEventListener('click', function() {
3994      scrollToTop(500);
3995    });
3996
3997    function scrollToTop(scrollDuration) {
3998      var scrollStep = -window.scrollY / (scrollDuration / 15);
3999      var scrollInterval = setInterval(function() {
4000        if (window.scrollY !== 0) {
4001          window.scrollBy(0, scrollStep);
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4003          clearInterval(scrollInterval);
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4007
4008  
4009
4010
4011
4012
4013
4014
4015
4016
4017
4018  
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4026  </script>
4026
4027
4028
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4030    ((el) => {
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4046
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4048
4049<!-- End of Web Interactives Embed Code -->
4050
4051<!-- Start of HubSpot Analytics Code -->
4052<script type="text/javascript">
4053var _hsq = _hsq || [];
4054_hsq.push(["setContentType", "listing-page"]);
4055_hsq.push(["setCanonicalUrl", "https:\/\/www.mightyroar.com\/blog"]);
4056_hsq.push(["setPageId", "67564066124"]);
4057_hsq.push(["setContentMetadata", {
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4068
4069
4070<script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/5550149.js"></script>
4070
4071<!-- End of HubSpot Analytics Code -->
4072
4073
4074<script type="text/javascript">
4075var hsVars = {
4076    render_id: "32519a05-c519-4ed2-8496-0cf76eaffe13",
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4083    cp_hs_base_url: "https://cp.hubspot.com",
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4095
4096<script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.js"></script>
4096
4097
4098<!-- Google Tag Manager (noscript) -->
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4098
4099<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
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4099" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
4100<!-- End Google Tag Manager (noscript) -->
4101<script type="text/javascript" src="https://cdn.mailshake.com/2018-05-01/mailshake.js?e=open"></script>
4101
4102<!-- SuperSchema AI Bot Tracking -->
4103<script>
4104document.addEventListener('DOMContentLoaded', function() {
4105  var img = document.createElement('img');
4106  img.src = 'https://track.superschema.workers.dev/pixel/TLfnxdYf5k4P?path=' + encodeURIComponent(window.location.pathname);
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4109  img.style.cssText = 'position:absolute;left:-9999px;';
4110  img.alt = '';
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4112});
4113</script>
4113
4114<div id="fb-root"></div>
4115  
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4119  js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v3.0";
4120  fjs.parentNode.insertBefore(js, fjs);
4121 }(document, 'script', 'facebook-jssdk'));</script>
4121 
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4121
4122 
4123
4124
4125  
4126</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.