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228 <div class="content-wrapper"> 229 <div class="blog-header-row"> 230 <div class="blog-header-col"> 231 <h6><span>Our News</span></h6> 232 <h1><strong>WHATâS HAPPENING AT CCUK</strong></h1> 233 <p>A curated resource library to help you grow through marketing and advertising with CCUK.</p> 234 </div> 235 <div class="blog-header-cat"> 236 237 <ul> 238 239 <li><a href="https://content.communicorpuk.com/article/tag/radio-advertising">Radio Advertising</a></li> 240 241 <li><a href="https://content.communicorpuk.com/article/tag/radio">Radio</a></li> 242 243 <li><a href="https://content.communicorpuk.com/article/tag/why-radio">Why Radio?</a></li> 244 245 <li><a href="https://content.communicorpuk.com/article/tag/radio-news">radio news</a></li> 246 247 <li><a href="https://content.communicorpuk.com/article/tag/advertising">advertising</a></li> 248 249 <li><a href="https://content.communicorpuk.com/article/tag/insights">insights</a></li> 250 251 <li><a href="https://content.communicorpuk.com/article/tag/marketing-news">marketing news</a></li> 252 253 <li><a href="https://content.communicorpuk.com/article/tag/ai">AI</a></li> 254 255 <li><a href="https://content.communicorpuk.com/article/tag/britain">Britain</a></li> 256 257 <li><a href="https://content.communicorpuk.com/article/tag/roi">ROI</a></li> 258 259 <li><a href="https://content.communicorpuk.com/article/tag/audience">audience</a></li> 260 261 <li><a href="https://content.communicorpuk.com/article/tag/campaigns">campaigns</a></li> 262 263 <li><a href="https://content.communicorpuk.com/article/tag/re-evaluating">re-evaluating</a></li> 264 265 <li><a href="https://content.communicorpuk.com/article/tag/target-customers">target customers</a></li> 266 267 <li><a href="https://content.communicorpuk.com/article/tag/2018">2018</a></li> 268 269 <li><a href="https://content.communicorpuk.com/article/tag/frequency">Frequency</a></li> 270 271 <li><a href="https://content.communicorpuk.com/article/tag/tv">TV</a></li> 272 273 <li><a href="https://content.communicorpuk.com/article/tag/audio">audio</a></li> 274 275 <li><a href="https://content.communicorpuk.com/article/tag/audio-first">audio first</a></li> 276 277 <li><a href="https://content.communicorpuk.com/article/tag/audio-marketing">audio marketing</a></li> 278 279 <li><a href="https://content.communicorpuk.com/article/tag/authenticity">authenticity</a></li> 280 281 <li><a href="https://content.communicorpuk.com/article/tag/brand">brand</a></li> 282 283 <li><a href="https://content.communicorpuk.com/article/tag/brand-building">brand building</a></li> 284 285 <li><a href="https://content.communicorpuk.com/article/tag/budget">budget</a></li> 286 287 <li><a href="https://content.communicorpuk.com/article/tag/campaign">campaign</a></li> 288 289 <li><a href="https://content.communicorpuk.com/article/tag/car">car</a></li> 290 291 <li><a href="https://content.communicorpuk.com/article/tag/context">context</a></li> 292 293 <li><a href="https://content.communicorpuk.com/article/tag/cost">cost</a></li> 294 295 <li><a href="https://content.communicorpuk.com/article/tag/cost-effective">cost-effective</a></li> 296 297 <li><a href="https://content.communicorpuk.com/article/tag/creative">creative</a></li> 298 299 </ul> 300 </div> 301 </div> 302 </div> 303 304 <img class="banner--img" src="https://content.communicorpuk.com/hubfs/Communicorpuk_September2022/Images/ccp-vector-background.6e0109.svg" alt="Vector Backgroun
304d"> 305 306</div> 307</div> 308 309</div><!--end widget-span --> 310</div><!--end row--> 311</div><!--end row-wrapper --> 312 313</div><!--end widget-span --> 314</div> 315</div> 316</div> 317 318 319 320 <div class="container-fluid"> 321<div class="row-fluid-wrapper"> 322<div class="row-fluid"> 323<div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> 324 325<div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section dnd_area_blog-row-0-force-full-width-section"> 326<div class="row-fluid "> 327<div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> 328 329<div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> 330<div class="row-fluid "> 331<div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> 332<div id="hs_cos_wrapper_dnd_area_blog-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="blog-listing-wrapper"> 333 <div class="content-wrapper"> 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 <div class="post-item"> 349 350 351 352 <a href="https://content.communicorpuk.com/article/3-tips-for-clear-and-effective-radio-advertising"> 353 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/chub_backup/man-with-headphones-w1920.jpg" alt="3 Tips for Clear and Effective Radio Advertising"> 354 </a> 355 356 357 358 <div class="post-description"> 359 360 361 <a href="https://content.communicorpuk.com/article/3-tips-for-clear-and-effective-radio-advertising"> 362 <p class="title"><strong>3 Tips for Clear and Effective Radio Advertising</strong></p> 363 </a> 364 365 366 <div class="post-expert"> 367 368 369 370 371 <p></p> 372 373 374 375 </div> 376 377 378 <a class="read-more" href="https://content.communicorpuk.com/article/3-tips-for-clear-and-effective-radio-advertising">Find out more <i class="fa-solid fa-arrow-right"></i></a> 379 380 381 </div> 382 </div> 383 384 385 386 387 388 389 390 391 392 393 394 395 396 <div class="post-item"> 397 398 399 400 <a href="https://content.communicorpuk.com/article/key-factors-in-uk-regional-advertising-for-brands"> 401 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/AdobeStock_130723925.jpeg" alt="Key Factors in UK Regional Advertising for Brands"> 402 </a> 403 404 405 406 <div class="post-description"> 407 408 409 <a href="https://content.communicorpuk.com/article/key-factors-in-uk-regional-advertising-for-brands"> 410 <p class="title"><strong>Key Factors in UK Regional Advertising for Brands</strong></p> 411 </a> 412 413 414 <div class="post-expert"> 415 416 417 418 419 <p>Regional advertising gives brands a powerful way to grow. It helps you build brand awareness at scale while staying relevant to the towns and cities...</p> 420 421 422 423 </div> 424 425 426 <a class="read-more" href="https://content.communicorpuk.com/article/key-factors-in-uk-regional-advertising-for-brands">Find out more <i class="fa-solid fa-arrow-right"></i></a> 427 428 429 </div> 430 </div> 431 432 433 434 435 436 437 438 439 440 441 442 443 444 <div class="post-item"> 445 446 447 448 <a href="https://content.communicorpuk.com/article/what-leading-her-way-taught-me-about-leadership"> 449 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/1773846821279.jpeg" alt="What Leading Her Way taught me about leadership"> 450 </a> 451 452 453 454 <div class="post-description"> 455 456 457 <a href="https://content.communicorpuk.com/article/what-leading-her-way-taught-me-about-leadership"> 458 <p class="title"><strong>What Leading Her Way taught me about leadership</strong></p> 459 </a> 460 461 462 <div class="post-expert"> 463 464 465 466 467 <p>When we created Leading Her Way for International Womenâs Day, I wanted to look beyond job titles and professional achievements. I wanted to...</p> 468 469 470 471 </div> 472 473 474 <a class="read-more" href="https://content.communicorpuk.com/article/what-leading-her-way-taught-me-about-leadership">Find out more <i class="fa-solid fa-arrow-right"></i></a> 475 476 477 </div> 478 </div> 479 480 481 482 483 484 485 486 487 488 489 490 491 492 <div class="post-item"> 493 494 495 496 <a href="https://content.communicorpuk.com/article/how-commuter-time-radio-advertising-reaches-uk-region"> 497 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/AdobeStock_1977729778.jpeg" alt="How Commuter-Time Radio Advertising Reaches UK Region"> 498 </a> 499 500 501 502 <div class="post-description"> 503 504 505 <a href="https://content.communicorpuk.com/article/how-commuter-time-radio-advertising-reaches-uk-region"> 506 <p class="title"><strong>How Commuter-Time Radio Advertising Reaches UK Region</strong></p> 507 </a> 508 509 510 <div class="post-expert"> 511 512 513 514 515 <p>
515When people are commuting, they are often planning, deciding, and switching into the next part of their day. That makes those listening moments...</p> 516 517 518 519 </div> 520 521 522 <a class="read-more" href="https://content.communicorpuk.com/article/how-commuter-time-radio-advertising-reaches-uk-region">Find out more <i class="fa-solid fa-arrow-right"></i></a> 523 524 525 </div> 526 </div> 527 528 529 530 531 532 533 534 535 536 537 538 539 540 <div class="post-item"> 541 542 543 544 <a href="https://content.communicorpuk.com/article/what-is-search-by-name-and-why-it-matters-for-modern-marketing"> 545 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/Search%20By%20Name.png" alt="What is " Search By Name" and Why It Matters For Modern Marketing"> 546 </a> 547 548 549 550 <div class="post-description"> 551 552 553 <a href="https://content.communicorpuk.com/article/what-is-search-by-name-and-why-it-matters-for-modern-marketing"> 554 <p class="title"><strong>What is "Search By Name" and Why It Matters For Modern Marketing</strong></p> 555 </a> 556 557 558 <div class="post-expert"> 559 560 561 562 563 <p>âSearch by nameâ is a marketing strategy focused on getting customers to search for your brand directly, rather than searching by category. Instead...</p> 564 565 566 567 </div> 568 569 570 <a class="read-more" href="https://content.communicorpuk.com/article/what-is-search-by-name-and-why-it-matters-for-modern-marketing">Find out more <i class="fa-solid fa-arrow-right"></i></a> 571 572 573 </div> 574 </div> 575 576 577 578 579 580 581 582 583 584 585 586 587 588 <div class="post-item"> 589 590 591 592 <a href="https://content.communicorpuk.com/article/how-do-marketing-teams-use-radio-advertising-alongside-digital-channels"> 593 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/blog%20img.png" alt="How Do Marketing Teams Use Radio Advertising Alongside Digital Channels?"> 594 </a> 595 596 597 598 <div class="post-description"> 599 600 601 <a href="https://content.communicorpuk.com/article/how-do-marketing-teams-use-radio-advertising-alongside-digital-channels"> 602 <p class="title"><strong>How Do Marketing Teams Use Radio Advertising Alongside Digital Channels?</strong></p> 603 </a> 604 605 606 <div class="post-expert"> 607 608 609 610 611 <p>Marketing teams use radio advertising alongside digital channels by giving each channel a clear role in the customer journey. Radio is often used to...</p> 612 613 614 615 </div> 616 617 618 <a class="read-more" href="https://content.communicorpuk.com/article/how-do-marketing-teams-use-radio-advertising-alongside-digital-channels">Find out more <i class="fa-solid fa-arrow-right"></i></a> 619 620 621 </div> 622 </div> 623 624 625 626 627 628 629 630 631 632 633 634 635 636 <div class="post-item"> 637 638 639 640 <a href="https://content.communicorpuk.com/article/how-to-measure-uk-radio-advertising-roi-in-2026"> 641 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/ROI.png" alt="How to Measure UK Radio Advertising ROI in 2026"> 642 </a> 643 644 645 646 <div class="post-description"> 647 648 649 <a href="https://content.communicorpuk.com/article/how-to-measure-uk-radio-advertising-roi-in-2026"> 650 <p class="title"><strong>How to Measure UK Radio Advertising ROI in 2026</strong></p> 651 </a> 652 653 654 <div class="post-expert"> 655 656 657 658 659 <p>Measuring UK radio advertising ROI in 2026 means comparing the cost of your campaign against the business outcomes it helps generate, including...</p> 660 661 662 663 </div> 664 665 666 <a class="read-more" href="https://content.communicorpuk.com/article/how-to-measure-uk-radio-advertising-roi-in-2026">Find out more <i class="fa-solid fa-arrow-right"></i></a> 667 668 669 </div> 670 </div> 671 672 673 674 675 676 677 678 679 680 681 682 683 684 <div class="post-item"> 685 686 687 688 <a href="https://content.communicorpuk.com/article/why-audio-belongs-in-every-media-plan"> 689 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/Manchester-logo-2024-1000x539.png" alt="Why Audio Belongs In Every Media Plan"> 690 </a> 691 692 693 694 <div class="post-description"> 695 696 697 <a href="https://content.communicorpuk.com/article/why-audio-belongs-in-every-media-plan"> 698 <p class="title"><strong>Why Audio Belongs In Every Media Plan</strong></p> 699 </a> 700 701 702 <div class="post-expert"> 703 704 705 706 707 <p>
707At Tuning In North, new econometric analysis from WPP Media and Radiocentre, based on £1.8bn of media investment across 141 brands, provides one of...</p> 708 709 710 711 </div> 712 713 714 <a class="read-more" href="https://content.communicorpuk.com/article/why-audio-belongs-in-every-media-plan">Find out more <i class="fa-solid fa-arrow-right"></i></a> 715 716 717 </div> 718 </div> 719 720 721 722 723 724 725 726 727 728 729 730 731 732 <div class="post-item"> 733 734 735 736 <a href="https://content.communicorpuk.com/article/weapons-of-mass-disruption"> 737 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/Int571%20-%20CCUK%20PEOPLE%20HATE%20ADVERTISING%2016x9.jpg" alt="Weapons of Mass Disruption"> 738 </a> 739 740 741 742 <div class="post-description"> 743 744 745 <a href="https://content.communicorpuk.com/article/weapons-of-mass-disruption"> 746 <p class="title"><strong>Weapons of Mass Disruption</strong></p> 747 </a> 748 749 750 <div class="post-expert"> 751 752 753 754 755 <p>By John-Paul Hughes, Executive Creative Director</p> 756 757 758 759 </div> 760 761 762 <a class="read-more" href="https://content.communicorpuk.com/article/weapons-of-mass-disruption">Find out more <i class="fa-solid fa-arrow-right"></i></a> 763 764 765 </div> 766 </div> 767 768 769 770 771 772 773 774 775 776 777 778 779 780 <div class="post-item"> 781 782 783 784 <a href="https://content.communicorpuk.com/article/audio-trends-that-will-shape-advertising-in-2026"> 785 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/CCUK%20NEWSLETTER%20IMAGES%20(2).jpg" alt="Audio Trends That Will Shape Advertising in 2026"> 786 </a> 787 788 789 790 <div class="post-description"> 791 792 793 <a href="https://content.communicorpuk.com/article/audio-trends-that-will-shape-advertising-in-2026"> 794 <p class="title"><strong>Audio Trends That Will Shape Advertising in 2026</strong></p> 795 </a> 796 797 798 <div class="post-expert"> 799 800 801 802 803 <p>Why brands that understand how audio is changing will outperform others In 2026, advertisers face a familiar challenge: more noise, more choice, and...</p> 804 805 806 807 </div> 808 809 810 <a class="read-more" href="https://content.communicorpuk.com/article/audio-trends-that-will-shape-advertising-in-2026">Find out more <i class="fa-solid fa-arrow-right"></i></a> 811 812 813 </div> 814 </div> 815 816 817 818 819 820 821 822 823 824 825 826 827 828 <div class="post-item"> 829 830 831 832 <a href="https://content.communicorpuk.com/article/radio-advertising-glossary"> 833 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/CapMic.png" alt="The Always Up To Date Radio Advertising Glossary"> 834 </a> 835 836 837 838 <div class="post-description"> 839 840 841 <a href="https://content.communicorpuk.com/article/radio-advertising-glossary"> 842 <p class="title"><strong>The Always Up To Date Radio Advertising Glossary</strong></p> 843 </a> 844 845 846 <div class="post-expert"> 847 848 849 850 851 <p></p> 852 853 854 855 </div> 856 857 858 <a class="read-more" href="https://content.communicorpuk.com/article/radio-advertising-glossary">Find out more <i class="fa-solid fa-arrow-right"></i></a> 859 860 861 </div> 862 </div> 863 864 865 866 867 868 869 870 871 872 873 874 875 876 <div class="post-item"> 877 878 879 880 <a href="https://content.communicorpuk.com/article/tuning-in-2025-radios-reach-resonance-and-results-amplified"> 881 <img class="featured-image" src="https://content.communicorpuk.com/hubfs/TUNING%20IN%20NORTH%202025-1.jpg" alt="Why Radio Still Drives Growth in a Digital World"> 882 </a> 883 884 885 886 <div class="post-description"> 887 888 889 <a href="https://content.communicorpuk.com/article/tuning-in-2025-radios-reach-resonance-and-results-ampl
889ified"> 890 <p class="title"><strong>Why Radio Still Drives Growth in a Digital World</strong></p> 891 </a> 892 893 894 <div class="post-expert"> 895 896 897 898 899 <p>Communicorp UK on Audioâs ROI Advantage At this yearâs Tuning In 2025, radio proved once again that itâs not just surviving in a digital world,...</p> 900 901 902 903 </div> 904 905 906 <a class="read-more" href="https://content.communicorpuk.com/article/tuning-in-2025-radios-reach-resonance-and-results-amplified">Find out more <i class="fa-solid fa-arrow-right"></i></a> 907 908 909 </div> 910 </div> 911 912 913 </div> 914 <img src="https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/ccp-vector.c094a6.svg" alt="vector" class="list-item-bg"> 915</div></div> 916 917</div><!--end widget-span --> 918</div><!--end row--> 919</div><!--end row-wrapper --> 920 921</div><!--end widget-span --> 922</div><!--end row--> 923</div><!--end row-wrapper --> 924 925</div><!--end widget-span --> 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