PageSourceSearch

https://cstmr.com/blog/discovery-optimization-guide/

html cstmr.com collected 2026-10-02 12:21:56 UTC 313,447 bytes, 98 lines download raw bytes

1<!doctype html> <html lang="en-US"> <head>
1<script>if(navigator.userAgent.match(/MSIE|Internet Explorer/i)||navigator.userAgent.match(/Trident\/7\..*?rv:11/i)){let e=document.location.href;if(!e.match(/[?&]nonitro/)){if(e.indexOf("?")==-1){if(e.indexOf("#")==-1){document.location.href=e+"?nonitro=1"}else{document.location.href=e.replace("#","?nonitro=1#")}}else{if(e.indexOf("#")==-1){document.location.href=e+"&nonitro=1"}else{document.location.href=e.replace("#","&nonitro=1#")}}}}</script>
1<link rel="preconnect" href="https://js.hs-scripts.com" /><link rel="preconnect" href="https://www.googletagmanager.com" /><link rel="preconnect" href="https://cstmr.com" /><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1" /><link rel="preload" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2022/02/white-corner-right.svg" as="image" fetchpriority="high" /><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><title>Discovery Optimization and The Shifting Landscape of Search | CSTMR Fintech &amp; Financial Marketing</title><meta name="description" content="AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online." /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Discovery Optimization and The Shifting Landscape of Search | CSTMR Fintech &amp; Financial Marketing" /><meta property="og:description" content="AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online." /><meta property="og:url" content="https://cstmr.com/blog/discovery-optimization-guide/" /><meta property="og:site_name" content="CSTMR Fintech &amp; Financial Marketing" /><meta property="article:publisher" content="https://www.facebook.com/cstmrmarketing" /><meta property="article:published_time" content="2025-11-11T19:59:00+00:00" /><meta property="article:modified_time" content="2025-11-25T14:27:32+00:00" /><meta property="og:image" content="https://cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-scaled.jpg" /><meta property="og:image:width" content="1920" /><meta property="og:image:height" content="749" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Brendan Bresnahan" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:creator" content="@CSTMRMarketing" /><meta name="twitter:site" content="@CSTMRMarketing" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Brendan Bresnahan" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="11 minutes" /><meta name="generator" content="Site Kit by Google 1.188.0" /><meta name="description" content="AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online." /><meta name="generator" content="Elementor 4.3.1; features: additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto" /><meta name="msapplication-TileImage" content="https://cstmr.com/wp-content/uploads/2021/10/fav_icon.svg" /><meta name="generator" content="NitroPack" />
1<script>var NPSH,NitroScrollHelper;NPSH=NitroScrollHelper=function(){let e=null;const o=window.sessionStorage.getItem("nitroScrollPos");function t(){let e=JSON.parse(window.sessionStorage.getItem("nitroScrollPos"))||{};if(typeof e!=="object"){e={}}e[document.URL]=window.scrollY;window.sessionStorage.setItem("nitroScrollPos",JSON.stringify(e))}window.addEventListener("scroll",function(){if(e!==null){clearTimeout(e)}e=setTimeout(t,200)},{passive:true});let r={};r.getScrollPos=()=>{if(!o){return 0}const e=JSON.parse(o);return e[document.URL]||0};r.isScrolled=()=>{return r.getScrollPos()>document.documentElement.clientHeight*.5};return r}();</script>
1<script>(function(){var a=false;var e=document.documentElement.classList;var i=navigator.userAgent.toLowerCase();var n=["android","iphone","ipad"];var r=n.length;var o;var d=null;for(var t=0;t<r;t++){o=n[t];if(i.indexOf(o)>-1)d=o;if(e.contains(o)){a=true;e.remove(o)}}if(a&&d){e.add(d);if(d=="iphone"||d=="ipad"){e.add("ios")}}})();</script>
1<style id="nitro-fonts">@font-face{font-family:"Font Awesome 5 Free";font-style:normal;font-weight:400;font-display:swap;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2") format("woff2")}@font-face{font-family:"Font Awesome 5 Free";font-style:normal;font-weight:900;font-display:swap;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2") format("woff2")}@font-face{font-family:"Font Awesome 5 Brands";font-style:normal;font-weight:400;font-display:swap;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-brands-400.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-brands-400.woff2") format("woff2")}@font-face{font-family:eicons;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/eicons/fonts/a8cc1cd77e912e09f9d3ea9f5ee3fdca.eicons.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/eicons/fonts/a8cc1cd77e912e09f9d3ea9f5ee3fdca.eicons.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}@font-face{font-family:"Font Awesome 5 Brands";font-style:normal;font-weight:400;font-display:swap;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-brands-400.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-brands-400.woff2") format("woff2")}@font-face{font-family:"Font Awesome 5 Free";font-style:normal;font-weight:400;font-display:swap;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2") format("woff2")}@font-face{font-family:"Font Awesome 5 Free";font-style:normal;font-weight:900;font-display:swap;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.eot");src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2") format("woff2")}@font-face{font-family:"Merriweather";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-adrggj.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-
1drggj.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-sdrggj.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-wdrggj.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-udra.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-adrggj.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-
1drggj.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-sdrggj.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-wdrggj.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-udra.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-adrggj.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-
1drggj.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-sdrggj.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-wdrggj.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-udra.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-adrggj.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-
1drggj.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-sdrggj.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-wdrggj.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:italic;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4c0qyriqwlorhsvowk_l5-etxcvx0zbwlvkh2gk9hlmp0v5ya-xxpqczlvf-udra.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqnj-mfqa.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyisequj-mfqa.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqlj-mfqa.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqkj-mfqa.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqqj-k.woff2") format("woff2");
1unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqnj-mfqa.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyisequj-mfqa.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqlj-mfqa.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqkj-mfqa.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:500;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqqj-k.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqnj-mfqa.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyisequj-mfqa.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqlj-mfqa.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqkj-mfqa.woff2") format("woff2");
1unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:700;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqqj-k.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqnj-mfqa.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyisequj-mfqa.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqlj-mfqa.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqkj-mfqa.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Merriweather";font-style:normal;font-weight:900;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/merriweather-u-4e0qyriqwlorhsvowk_l5uca6zusyeqozppe3hozj5ex1wtlaqwmyiseqqj-k.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkc3kawzu.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkankawzu.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkcnkawzu.woff2") format("woff2");
1unicode-range:U+1F00-1FFF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkbxkawzu.woff2") format("woff2");unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkenkawzu.woff2") format("woff2");unicode-range:U+0302-0303,U+0305,U+0307-0308,U+0310,U+0312,U+0315,U+031A,U+0326-0327,U+032C,U+032F-0330,U+0332-0333,U+0338,U+033A,U+0346,U+034D,U+0391-03A1,U+03A3-03A9,U+03B1-03C9,U+03D1,U+03D5-03D6,U+03F0-03F1,U+03F4-03F5,U+2016-2017,U+2034-2038,U+203C,U+2040,U+2043,U+2047,U+2050,U+2057,U+205F,U+2070-2071,U+2074-208E,U+2090-209C,U+20D0-20DC,U+20E1,U+20E5-20EF,U+2100-2112,U+2114-2115,U+2117-2121,U+2123-214F,U+2190,U+2192,U+2194-21AE,U+21B0-21E5,U+21F1-21F2,U+21F4-2211,U+2213-2214,U+2216-22FF,U+2308-230B,U+2310,U+2319,U+231C-2321,U+2336-237A,U+237C,U+2395,U+239B-23B7,U+23D0,U+23DC-23E1,U+2474-2475,U+25AF,U+25B3,U+25B7,U+25BD,U+25C1,U+25CA,U+25CC,U+25FB,U+266D-266F,U+27C0-27FF,U+2900-2AFF,U+2B0E-2B11,U+2B30-2B4C,U+2BFE,U+3030,U+FF5B,U+FF5D,U+1D400-1D7FF,U+1EE00-1EEFF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkahkawzu.woff2") format("woff2");unicode-range:U+0001-000C,U+000E-001F,U+007F-009F,U+20DD-20E0,U+20E2-20E4,U+2150-218F,U+2190,U+2192,U+2194-2199,U+21AF,U+21E6-21F0,U+21F3,U+2218-2219,U+2299,U+22C4-22C6,U+2300-243F,U+2440-244A,U+2460-24FF,U+25A0-27BF,U+2800-28FF,U+2921-2922,U+2981,U+29BF,U+29EB,U+2B00-2BFF,U+4DC0-4DFF,U+FFF9-FFFB,U+10140-1018E,U+10190-1019C,U+101A0,U+101D0-101FD,U+102E0-102FB,U+10E60-10E7E,U+1D2C0-1D2D3,U+1D2E0-1D37F,U+1F000-1F0FF,U+1F100-1F1AD,U+1F1E6-1F1FF,U+1F30D-1F30F,U+1F315,U+1F31C,U+1F31E,U+1F320-1F32C,U+1F336,U+1F378,U+1F37D,U+1F382,U+1F393-1F39F,U+1F3A7-1F3A8,U+1F3AC-1F3AF,U+1F3C2,U+1F3C4-1F3C6,U+1F3CA-1F3CE,U+1F3D4-1F3E0,U+1F3ED,U+1F3F1-1F3F3,U+1F3F5-1F3F7,U+1F408,U+1F415,U+1F41F,U+1F426,U+1F43F,U+1F441-1F442,U+1F444,U+1F446-1F449,U+1F44C-1F44E,U+1F453,U+1F46A,U+1F47D,U+1F4A3,U+1F4B0,U+1F4B3,U+1F4B9,U+1F4BB,U+1F4BF,U+1F4C8-1F4CB,U+1F4D6,U+1F4DA,U+1F4DF,U+1F4E3-1F4E6,U+1F4EA-1F4ED,U+1F4F7,U+1F4F9-1F4FB,U+1F4FD-1F4FE,U+1F503,U+1F507-1F50B,U+1F50D,U+1F512-1F513,U+1F53E-1F54A,U+1F54F-1F5FA,U+1F610,U+1F650-1F67F,U+1F687,U+1F68D,U+1F691,U+1F694,U+1F698,U+1F6AD,U+1F6B2,U+1F6B9-1F6BA,U+1F6BC,U+1F6C6-1F6CF,U+1F6D3-1F6D7,U+1F6E0-1F6EA,U+1F6F0-1F6F3,U+1F6F7-1F6FC,U+1F700-1F7FF,U+1F800-1F80B,U+1F810-1F847,U+1F850-1F859,U+1F860-1F887,U+1F890-1F8AD,U+1F8B0-1F8BB,U+1F8C0-1F8C1,U+1F900-1F90B,U+1F93B,U+1F946,U+1F984,U+1F996,U+1F9E9,U+1FA00-1FA6F,U+1FA70-1FA7C,U+1FA80-1FA89,U+1FA8F-1FAC6,U+1FACE-1FADC,U+1FADF-1FAE9,U+1FAF0-1FAF8,U+1FB00-1FBFF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkcxkawzu.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkchkawzu.woff2") format("woff2");
1unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkbnka.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkc3kawzu.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkankawzu.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkcnkawzu.woff2") format("woff2");unicode-range:U+1F00-1FFF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkbxkawzu.woff2") format("woff2");unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkenkawzu.woff2") format("woff2");unicode-range:U+0302-0303,U+0305,U+0307-0308,U+0310,U+0312,U+0315,U+031A,U+0326-0327,U+032C,U+032F-0330,U+0332-0333,U+0338,U+033A,U+0346,U+034D,U+0391-03A1,U+03A3-03A9,U+03B1-03C9,U+03D1,U+03D5-03D6,U+03F0-03F1,U+03F4-03F5,U+2016-2017,U+2034-2038,U+203C,U+2040,U+2043,U+2047,U+2050,U+2057,U+205F,U+2070-2071,U+2074-208E,U+2090-209C,U+20D0-20DC,U+20E1,U+20E5-20EF,U+2100-2112,U+2114-2115,U+2117-2121,U+2123-214F,U+2190,U+2192,U+2194-21AE,U+21B0-21E5,U+21F1-21F2,U+21F4-2211,U+2213-2214,U+2216-22FF,U+2308-230B,U+2310,U+2319,U+231C-2321,U+2336-237A,U+237C,U+2395,U+239B-23B7,U+23D0,U+23DC-23E1,U+2474-2475,U+25AF,U+25B3,U+25B7,U+25BD,U+25C1,U+25CA,U+25CC,U+25FB,U+266D-266F,U+27C0-27FF,U+2900-2AFF,U+2B0E-2B11,U+2B30-2B4C,U+2BFE,U+3030,U+FF5B,U+FF5D,U+1D400-1D7FF,U+1EE00-1EEFF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkahkawzu.woff2") format("woff2");unicode-range:U+0001-000C,U+000E-001F,U+007F-009F,U+20DD-20E0,U+20E2-20E4,U+2150-218F,U+2190,U+2192,U+2194-2199,U+21AF,U+21E6-21F0,U+21F3,U+2218-2219,U+2299,U+22C4-22C6,U+2300-243F,U+2440-244A,U+2460-24FF,U+25A0-27BF,U+2800-28FF,U+2921-2922,U+2981,U+29BF,U+29EB,U+2B00-2BFF,U+4DC0-4DFF,U+FFF9-FFFB,U+10140-1018E,U+10190-1019C,U+101A0,U+101D0-101FD,U+102E0-102FB,U+10E60-10E7E,U+1D2C0-1D2D3,U+1D2E0-1D37F,U+1F000-1F0FF,U+1F100-1F1AD,U+1F1E6-1F1FF,U+1F30D-1F30F,U+1F315,U+1F31C,U+1F31E,U+1F320-1F32C,U+1F336,U+1F378,U+1F37D,U+1F382,U+1F393-1F39F,U+1F3A7-1F3A8,U+1F3AC-1F3AF,U+1F3C2,U+1F3C4-1F3C6,U+1F3CA-1F3CE,U+1F3D4-1F3E0,U+1F3ED,U+1F3F1-1F3F3,U+1F3F5-1F3F7,U+1F408,U+1F415,U+1F41F,U+1F426,U+1F43F,U+1F441-1F442,U+1F444,U+1F446-1F449,U+1F44C-1F44E,U+1F453,U+1F46A,U+1F47D,U+1F4A3,U+1F4B0,U+1F4B3,U+1F4B9,U+1F4BB,U+1F4BF,U+1F4C8-1F4CB,U+1F4D6,U+1F4DA,U+1F4DF,U+1F4E3-1F4E6,U+1F4EA-1F4ED,U+1F4F7,U+1F4F9-1F4FB,U+1F4FD-1F4FE,U+1F503,U+1F507-1F50B,U+1F50D,U+1F512-1F513,U+1F53E-1F54A,U+1F54F-1F5FA,U+1F610,U+1F650-1F67F,U+1F687,U+1F68D,U+1F691,U+1F694,U+1F698,U+1F6AD,U+1F6B2,U+1F6B9-1F6BA,U+1F6BC,U+1F6C6-1F6CF,U+1F6D3-1F6D7,U+1F6E0-1F6EA,U+1F6F0-1F6F3,U+1F6F7-1F6FC,U+1F700-1F7FF,U+1F800-1F80B,U+1F810-1F847,U+1F850-1F859,U+1F860-1F887,U+1F890-1F8AD,U+1F8B0-1F8BB,U+1F8C0-1F8C1,U+1F900-1F90B,U+1F93B,U+1F946,U+1F984,U+1F996,U+1F9E9,U+1FA00-1FA6F,U+1FA70-1FA7C,U+1FA80-1FA89,U+1FA8F-1FAC6,U+1FACE-1FADC,U+1FADF-1FAE9,U+1FAF0-1FAF8,U+1FB00-1FBFF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkcxkawzu.woff2") format("woff2");
1unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkchkawzu.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Roboto";font-style:italic;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkbnka.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3gubgee.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3iubgee.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3cubgee.woff2") format("woff2");unicode-range:U+1F00-1FFF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3-ubgee.woff2") format("woff2");unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluamawcubgee.woff2") format("woff2");unicode-range:U+0302-0303,U+0305,U+0307-0308,U+0310,U+0312,U+0315,U+031A,U+0326-0327,U+032C,U+032F-0330,U+0332-0333,U+0338,U+033A,U+0346,U+034D,U+0391-03A1,U+03A3-03A9,U+03B1-03C9,U+03D1,U+03D5-03D6,U+03F0-03F1,U+03F4-03F5,U+2016-2017,U+2034-2038,U+203C,U+2040,U+2043,U+2047,U+2050,U+2057,U+205F,U+2070-2071,U+2074-208E,U+2090-209C,U+20D0-20DC,U+20E1,U+20E5-20EF,U+2100-2112,U+2114-2115,U+2117-2121,U+2123-214F,U+2190,U+2192,U+2194-21AE,U+21B0-21E5,U+21F1-21F2,U+21F4-2211,U+2213-2214,U+2216-22FF,U+2308-230B,U+2310,U+2319,U+231C-2321,U+2336-237A,U+237C,U+2395,U+239B-23B7,U+23D0,U+23DC-23E1,U+2474-2475,U+25AF,U+25B3,U+25B7,U+25BD,U+25C1,U+25CA,U+25CC,U+25FB,U+266D-266F,U+27C0-27FF,U+2900-2AFF,U+2B0E-2B11,U+2B30-2B4C,U+2BFE,U+3030,U+FF5B,U+FF5D,U+1D400-1D7FF,U+1EE00-1EEFF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluamaxkubgee.woff2") format("woff2");
1unicode-range:U+0001-000C,U+000E-001F,U+007F-009F,U+20DD-20E0,U+20E2-20E4,U+2150-218F,U+2190,U+2192,U+2194-2199,U+21AF,U+21E6-21F0,U+21F3,U+2218-2219,U+2299,U+22C4-22C6,U+2300-243F,U+2440-244A,U+2460-24FF,U+25A0-27BF,U+2800-28FF,U+2921-2922,U+2981,U+29BF,U+29EB,U+2B00-2BFF,U+4DC0-4DFF,U+FFF9-FFFB,U+10140-1018E,U+10190-1019C,U+101A0,U+101D0-101FD,U+102E0-102FB,U+10E60-10E7E,U+1D2C0-1D2D3,U+1D2E0-1D37F,U+1F000-1F0FF,U+1F100-1F1AD,U+1F1E6-1F1FF,U+1F30D-1F30F,U+1F315,U+1F31C,U+1F31E,U+1F320-1F32C,U+1F336,U+1F378,U+1F37D,U+1F382,U+1F393-1F39F,U+1F3A7-1F3A8,U+1F3AC-1F3AF,U+1F3C2,U+1F3C4-1F3C6,U+1F3CA-1F3CE,U+1F3D4-1F3E0,U+1F3ED,U+1F3F1-1F3F3,U+1F3F5-1F3F7,U+1F408,U+1F415,U+1F41F,U+1F426,U+1F43F,U+1F441-1F442,U+1F444,U+1F446-1F449,U+1F44C-1F44E,U+1F453,U+1F46A,U+1F47D,U+1F4A3,U+1F4B0,U+1F4B3,U+1F4B9,U+1F4BB,U+1F4BF,U+1F4C8-1F4CB,U+1F4D6,U+1F4DA,U+1F4DF,U+1F4E3-1F4E6,U+1F4EA-1F4ED,U+1F4F7,U+1F4F9-1F4FB,U+1F4FD-1F4FE,U+1F503,U+1F507-1F50B,U+1F50D,U+1F512-1F513,U+1F53E-1F54A,U+1F54F-1F5FA,U+1F610,U+1F650-1F67F,U+1F687,U+1F68D,U+1F691,U+1F694,U+1F698,U+1F6AD,U+1F6B2,U+1F6B9-1F6BA,U+1F6BC,U+1F6C6-1F6CF,U+1F6D3-1F6D7,U+1F6E0-1F6EA,U+1F6F0-1F6F3,U+1F6F7-1F6FC,U+1F700-1F7FF,U+1F800-1F80B,U+1F810-1F847,U+1F850-1F859,U+1F860-1F887,U+1F890-1F8AD,U+1F8B0-1F8BB,U+1F8C0-1F8C1,U+1F900-1F90B,U+1F93B,U+1F946,U+1F984,U+1F996,U+1F9E9,U+1FA00-1FA6F,U+1FA70-1FA7C,U+1FA80-1FA89,U+1FA8F-1FAC6,U+1FACE-1FADC,U+1FADF-1FAE9,U+1FAF0-1FAF8,U+1FB00-1FBFF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3oubgee.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3kubgee.woff2") format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:300;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3yuba.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3gubgee.woff2") format("woff2");unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3iubgee.woff2") format("woff2");unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3cubgee.woff2") format("woff2");
1unicode-range:U+1F00-1FFF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3-ubgee.woff2") format("woff2");unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluamawcubgee.woff2") format("woff2");unicode-range:U+0302-0303,U+0305,U+0307-0308,U+0310,U+0312,U+0315,U+031A,U+0326-0327,U+032C,U+032F-0330,U+0332-0333,U+0338,U+033A,U+0346,U+034D,U+0391-03A1,U+03A3-03A9,U+03B1-03C9,U+03D1,U+03D5-03D6,U+03F0-03F1,U+03F4-03F5,U+2016-2017,U+2034-2038,U+203C,U+2040,U+2043,U+2047,U+2050,U+2057,U+205F,U+2070-2071,U+2074-208E,U+2090-209C,U+20D0-20DC,U+20E1,U+20E5-20EF,U+2100-2112,U+2114-2115,U+2117-2121,U+2123-214F,U+2190,U+2192,U+2194-21AE,U+21B0-21E5,U+21F1-21F2,U+21F4-2211,U+2213-2214,U+2216-22FF,U+2308-230B,U+2310,U+2319,U+231C-2321,U+2336-237A,U+237C,U+2395,U+239B-23B7,U+23D0,U+23DC-23E1,U+2474-2475,U+25AF,U+25B3,U+25B7,U+25BD,U+25C1,U+25CA,U+25CC,U+25FB,U+266D-266F,U+27C0-27FF,U+2900-2AFF,U+2B0E-2B11,U+2B30-2B4C,U+2BFE,U+3030,U+FF5B,U+FF5D,U+1D400-1D7FF,U+1EE00-1EEFF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluamaxkubgee.woff2") format("woff2");unicode-range:U+0001-000C,U+000E-001F,U+007F-009F,U+20DD-20E0,U+20E2-20E4,U+2150-218F,U+2190,U+2192,U+2194-2199,U+21AF,U+21E6-21F0,U+21F3,U+2218-2219,U+2299,U+22C4-22C6,U+2300-243F,U+2440-244A,U+2460-24FF,U+25A0-27BF,U+2800-28FF,U+2921-2922,U+2981,U+29BF,U+29EB,U+2B00-2BFF,U+4DC0-4DFF,U+FFF9-FFFB,U+10140-1018E,U+10190-1019C,U+101A0,U+101D0-101FD,U+102E0-102FB,U+10E60-10E7E,U+1D2C0-1D2D3,U+1D2E0-1D37F,U+1F000-1F0FF,U+1F100-1F1AD,U+1F1E6-1F1FF,U+1F30D-1F30F,U+1F315,U+1F31C,U+1F31E,U+1F320-1F32C,U+1F336,U+1F378,U+1F37D,U+1F382,U+1F393-1F39F,U+1F3A7-1F3A8,U+1F3AC-1F3AF,U+1F3C2,U+1F3C4-1F3C6,U+1F3CA-1F3CE,U+1F3D4-1F3E0,U+1F3ED,U+1F3F1-1F3F3,U+1F3F5-1F3F7,U+1F408,U+1F415,U+1F41F,U+1F426,U+1F43F,U+1F441-1F442,U+1F444,U+1F446-1F449,U+1F44C-1F44E,U+1F453,U+1F46A,U+1F47D,U+1F4A3,U+1F4B0,U+1F4B3,U+1F4B9,U+1F4BB,U+1F4BF,U+1F4C8-1F4CB,U+1F4D6,U+1F4DA,U+1F4DF,U+1F4E3-1F4E6,U+1F4EA-1F4ED,U+1F4F7,U+1F4F9-1F4FB,U+1F4FD-1F4FE,U+1F503,U+1F507-1F50B,U+1F50D,U+1F512-1F513,U+1F53E-1F54A,U+1F54F-1F5FA,U+1F610,U+1F650-1F67F,U+1F687,U+1F68D,U+1F691,U+1F694,U+1F698,U+1F6AD,U+1F6B2,U+1F6B9-1F6BA,U+1F6BC,U+1F6C6-1F6CF,U+1F6D3-1F6D7,U+1F6E0-1F6EA,U+1F6F0-1F6F3,U+1F6F7-1F6FC,U+1F700-1F7FF,U+1F800-1F80B,U+1F810-1F847,U+1F850-1F859,U+1F860-1F887,U+1F890-1F8AD,U+1F8B0-1F8BB,U+1F8C0-1F8C1,U+1F900-1F90B,U+1F93B,U+1F946,U+1F984,U+1F996,U+1F9E9,U+1FA00-1FA6F,U+1FA70-1FA7C,U+1FA80-1FA89,U+1FA8F-1FAC6,U+1FACE-1FADC,U+1FADF-1FAE9,U+1FAF0-1FAF8,U+1FB00-1FBFF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3oubgee.woff2") format("woff2");unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3kubgee.woff2") format("woff2");
1unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;font-display:swap}@font-face{font-family:"Roboto";font-style:normal;font-weight:400;font-stretch:100%;src:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/source/rev-31488c1/cstmr.com/wp-content/uploads/elementor/google-fonts/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3yuba.woff2") format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;font-display:swap}</style><link rel="stylesheet" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/externalFontFace/nitro-min-noimport-ffa8e4b74449184935e0e311d9c2dd7e-stylesheet.css" /><style type="text/css" id="nitro-critical-css">@charset "UTF-8";ul{box-sizing:border-box}:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}:root{--wp--preset--font-size--normal:16px;
1--wp--preset--font-size--huge:42px}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);
1--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}:root{--wp--style--global--content-size:800px;--wp--style--global--wide-size:1200px}:where(body){margin:0}:root{--wp--style--block-gap:24px}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}a{color:var(--e-global-color-65b5894)}.elementor-button{background-color:#f5622c;color:#fff !important;font-family:"Merriweather",serif;font-size:1.25rem;font-weight:700;text-transform:capitalize;line-height:1.5rem;border-radius:.5rem;padding:14px 28px;border:none;text-decoration:none}ul.sub-menu.elementor-nav-menu--dropdown{padding-top:20px}@media only screen and (max-width:600px){ul.sub-menu.elementor-nav-menu--dropdown{padding-top:0}}.menu-services-menu li.menu-item a:before{content:"";width:38px;height:59px;display:block;background-image:none;margin-left:-4rem}.menu-services-menu li.menu-item{display:flex}.menu-services-menu li.menu-item a{padding-left:4rem !important}.finsights-menu h2.elementor-heading-title{margin:0;padding-left:4rem}.finsights-menu h2.elementor-heading-title a{margin:0;color:var(--e-global-color-text);display:flex}.finsights-menu .elementor-widget-text-editor{padding-left:4rem}.finsights-menu .elementor-widget-text-editor p{margin:0;color:var(--e-global-color-text)}.finsights-menu h2.elementor-heading-title a:before{content:"";width:38px;height:59px;display:block;background-image:none;margin-left:-4rem;margin-right:1.6rem}body,html{margin:0;padding:0;height:100%}.post-author h4.elementor-author-box__name:before{content:"By";color:var(--e-global-color-text)}@media only screen and (min-width:1600px){.elementor-page-76 .elementor-76 .elementor-element.elementor-element-1c8bf42>.elementor-element-populated{padding:0 50% 0 15%}}.elementor-grid-item:nth-child(4){margin-top:-.8rem}:root{--ecs-color-primary:#2271b1;--ecs-color-secondary:#135e96;--ecs-color-text:#1e1e1e;--ecs-color-accent:#d63638;--ecs-color-bg:#fff;--ecs-color-bg-alt:#f6f6f6}.e-con.e-ecs-flex:not([class*="elementor-hidden-"]){--display:flex;display:flex}@media (max-width:1024px){.e-con.e-ecs-custom.e-ecs-tablet-flex .ecs-injected-structure>*{width:100% !important;position:static !important;grid-area:unset !important}.e-con.e-ecs-custom.e-ecs-tablet-grid .ecs-injected-structure>*{width:100% !important;position:static !important;grid-area:unset !important}}@media (max-width:767px){.e-con.e-ecs-custom.e-ecs-mobile-flex .ecs-injected-structure>*{width:100% !important;position:static !important;grid-area:unset !important}.e-con.e-ecs-custom.e-ecs-mobile-grid .ecs-injected-structure>*{width:100% !important;position:static !important;grid-area:unset !important}}:root{--swiper-theme-color:#007aff}:root{--swiper-navigation-size:44px}.elementor-element{--swiper-theme-color:#000;--swiper-navigation-size:44px;--swiper-pagination-bullet-size:6px;--swiper-pagination-bullet-horizontal-gap:6px}.ecs-nav-layout-horizontal .elementor-nav-menu--main,.ecs-nav-layout-vertical .elementor-nav-menu--main{display:var(--ecs-nav-main-display,flex) !important}.ecs-nav-layout-horizontal .elementor-nav-menu--main .elementor-nav-menu,.ecs-nav-layout-vertical .elementor-nav-menu--main .elementor-nav-menu{flex-direction:var(--ecs-nav-main-dir,row) !important}.ecs-nav-layout-horizontal .elementor-menu-toggle,.ecs-nav-layout-vertical .elementor-menu-toggle{display:var(--ecs-nav-toggle-display,none) !important}.ecs-nav-layout-horizontal .elementor-nav-menu--main .elementor-item::before,.ecs-nav-layout-horizontal .elementor-nav-menu--main .elementor-item::after,.ecs-nav-layout-vertical .elementor-nav-menu--main .elementor-item::before,.ecs-nav-layout-vertical .elementor-nav-menu--main .elementor-item::after{visibility:var(--ecs-nav-ptr-vis,visible)}.ecs-nav-layout-horizontal .elementor-nav-menu--main .elementor-nav-menu>li,.ecs-nav-layout-vertical .elementor-nav-menu--main .elementor-nav-menu>li{flex-grow:var(--ecs-nav-li-grow,0)}@media (max-width:1024px){.ecs-nav-layout-horizontal.elementor-nav-menu--dropdown-tablet .elementor-nav-menu--main{display:none !important}.ecs-nav-layout-horizontal.elementor-nav-menu--dropdown-tablet .elementor-menu-toggle{display:flex !important}}:root{--direction-multiplier:1}.elementor-screen-only{height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;top:-10000em;width:1px;clip:rect(0,0,0,0);border:0}.elementor *,.elementor :after,.elementor :before{box-sizing:border-box}.elementor a{box-shadow:none;text-decoration:none}.elementor img{border:none;border-radius:0;box-shadow:none;height:auto;max-width:100%}.elementor .elementor-background-overlay{inset:0;position:absolute}.e-con-inner>.elementor-element.elementor-absolute,.e-con>.elementor-element.elementor-absolute,.elementor-widget-wrap>.elementor-element.elementor-absolute{position:absolute}.elementor-widget-wrap .elementor-element.elementor-widget__width-auto{max-width:100%}.elementor-element.elementor-absolute{z-index:1}.elementor-element{--flex-direction:initial;--flex-wrap:initial;--justify-content:initial;--align-items:initial;--align-content:initial;--gap:initial;--flex-basis:initial;--flex-grow:initial;--flex-shrink:initial;--order:initial;--align-self:initial;align-self:var(--align-self);flex-basis:var(--flex-basis);flex-grow:var(--flex-grow);flex-shrink:var(--flex-shrink);order:var(--order)}.elementor-element:where(.e-con-full,.elementor-widget){align-content:var(--align-content);align-items:var(--align-items);flex-direction:var(--flex-direction);flex-wrap:var(--flex-wrap);gap:var(--row-gap) var(--column-gap);justify-content:var(--justify-content)}:root{--page-title-display:block}.elementor-page-title{display:var(--page-title-display)}.elementor-section{position:relative}.elementor-section .elementor-container{display:flex;margin-inline:auto;position:relative}@media (max-width:1024px){.elementor-section .elementor-container{flex-wrap:wrap}}.elementor-section.elementor-section-boxed>.elementor-container{max-width:1140px}.elementor-section.elementor-section-items-middle>.elementor-container{align-items:center}.elementor-widget-wrap{align-content:flex-start;flex-wrap:wrap;position:relative;width:100%}.elementor:not(.elementor-bc-flex-widget) .elementor-widget-wrap{display:flex}.elementor-widget-wrap>.elementor-element{width:100%}.elementor-widget{position:relative}.elementor-widget:not(:last-child){margin-block-end:var(--kit-widget-spacing,20px)}.elementor-widget:not(:last-child).elementor-absolute,.elementor-widget:not(:last-child).elementor-widget__width-auto{margin-block-end:0}.elementor-column{display:flex;min-height:1px;position:relative}.elementor-column-gap-default>.elementor-column>.elementor-element-populated{padding:10px}.elementor-inner-section .elementor-column-gap-no .elementor-element-populated{padding:0}@media (min-width:768px){.elementor-column.elementor-col-33{width:33.333%}.elementor-column.elementor-col-66{width:66.666%}.elementor-column.elementor-col-100{width:100%}}@media (max-width:767px){.elementor-column{width:100%}}.elementor-grid{display:grid;grid-column-gap:var(--grid-column-gap);grid-row-gap:var(--grid-row-gap)}.elementor-grid .elementor-grid-item{min-width:0}.elementor-grid-0 .elementor-grid{display:inline-block;margin-block-end:calc(-1 * var(--grid-row-gap));width:100%;word-spacing:var(--grid-column-gap)}.elementor-grid-0 .elementor-grid .elementor-grid-item{display:inline-block;margin-block-end:var(--grid-row-gap);word-break:break-word}.elementor-grid-1 .elementor-grid{grid-template-columns:repeat(1,1fr)}@media (max-width:1024px){.elementor-grid-tablet-2 .elementor-grid{grid-template-columns:repeat(2,1fr)}}@media (max-width:767px){.elementor-grid-mobile-1 .elementor-grid{grid-template-columns:repeat(1,1fr)}}@media (prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}.e-con{--border-radius:0;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-style:initial;--border-color:initial;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;
1--content-width:min(100%,var(--container-max-width,1140px));--width:100%;--min-height:initial;--height:auto;--text-align:initial;--margin-top:0px;--margin-right:0px;--margin-bottom:0px;--margin-left:0px;--padding-top:var(--container-default-padding-top,10px);--padding-right:var(--container-default-padding-right,10px);--padding-bottom:var(--container-default-padding-bottom,10px);--padding-left:var(--container-default-padding-left,10px);--position:relative;--z-index:revert;--overflow:visible;--gap:var(--widgets-spacing,20px);--row-gap:var(--widgets-spacing-row,20px);--column-gap:var(--widgets-spacing-column,20px);--overlay-mix-blend-mode:initial;--overlay-opacity:1;--e-con-grid-template-columns:repeat(3,1fr);--e-con-grid-template-rows:repeat(2,1fr);border-radius:var(--border-radius);height:var(--height);min-height:var(--min-height);min-width:0;overflow:var(--overflow);position:var(--position);width:var(--width);z-index:var(--z-index);--flex-wrap-mobile:wrap}.e-con{--margin-block-start:var(--margin-top);--margin-block-end:var(--margin-bottom);--margin-inline-start:var(--margin-left);--margin-inline-end:var(--margin-right);--padding-inline-start:var(--padding-left);--padding-inline-end:var(--padding-right);--padding-block-start:var(--padding-top);--padding-block-end:var(--padding-bottom);--border-block-start-width:var(--border-top-width);--border-block-end-width:var(--border-bottom-width);--border-inline-start-width:var(--border-left-width);--border-inline-end-width:var(--border-right-width)}.e-con{margin-block-end:var(--margin-block-end);margin-block-start:var(--margin-block-start);margin-inline-end:var(--margin-inline-end);margin-inline-start:var(--margin-inline-start);padding-inline-end:var(--padding-inline-end);padding-inline-start:var(--padding-inline-start)}.e-con.e-flex{--flex-direction:column;--flex-basis:auto;--flex-grow:0;--flex-shrink:1;flex:var(--flex-grow) var(--flex-shrink) var(--flex-basis)}.e-con-full,.e-con>.e-con-inner{padding-block-end:var(--padding-block-end);padding-block-start:var(--padding-block-start);text-align:var(--text-align)}.e-con-full.e-flex,.e-con.e-flex>.e-con-inner{flex-direction:var(--flex-direction)}.e-con,.e-con>.e-con-inner{display:var(--display)}.e-con-boxed.e-flex{align-content:normal;align-items:normal;flex-direction:column;flex-wrap:nowrap;justify-content:normal}.e-con-boxed{gap:initial;text-align:initial}.e-con.e-flex>.e-con-inner{align-content:var(--align-content);align-items:var(--align-items);align-self:auto;flex-basis:auto;flex-grow:1;flex-shrink:1;flex-wrap:var(--flex-wrap);justify-content:var(--justify-content)}.e-con>.e-con-inner{gap:var(--row-gap) var(--column-gap);height:100%;margin:0 auto;max-width:var(--content-width);padding-inline-end:0;padding-inline-start:0;width:100%}:is(.elementor-section-wrap,[data-elementor-id])>.e-con{--margin-left:auto;--margin-right:auto;max-width:min(100%,var(--width))}.e-con .elementor-widget.elementor-widget{margin-block-end:0}.e-con:before{border-block-end-width:var(--border-block-end-width);border-block-start-width:var(--border-block-start-width);border-color:var(--border-color);border-inline-end-width:var(--border-inline-end-width);border-inline-start-width:var(--border-inline-start-width);border-radius:var(--border-radius);border-style:var(--border-style);content:var(--background-overlay);display:block;height:max(100% + var(--border-top-width) + var(--border-bottom-width),100%);left:calc(0px - var(--border-left-width));mix-blend-mode:var(--overlay-mix-blend-mode);opacity:var(--overlay-opacity);position:absolute;top:calc(0px - var(--border-top-width));width:max(100% + var(--border-left-width) + var(--border-right-width),100%)}.e-con .elementor-widget{min-width:0}.e-con>.e-con-inner>.elementor-widget>.elementor-widget-container,.e-con>.elementor-widget>.elementor-widget-container{height:100%}.e-con.e-con>.e-con-inner>.elementor-widget,.elementor.elementor .e-con>.elementor-widget{max-width:100%}.e-con .elementor-widget:not(:last-child){--kit-widget-spacing:0px}@media (max-width:767px){.e-con.e-flex{--width:100%;--flex-wrap:var(--flex-wrap-mobile)}}.elementor-heading-title{line-height:1;margin:0;padding:0}.elementor-button{background-color:#69727d;border-radius:3px;color:#fff;display:inline-block;fill:#fff;font-size:15px;line-height:1;padding:12px 24px;text-align:center}.elementor-button:visited{color:#fff}.elementor-button-content-wrapper{display:flex;flex-direction:row;gap:5px;justify-content:center}.elementor-button-text{display:inline-block}.elementor-button span{text-decoration:inherit}.elementor-icon{color:#69727d;display:inline-block;font-size:50px;line-height:1;text-align:center}.elementor-icon svg{display:block;height:1em;position:relative;width:1em}.elementor-icon svg:before{left:50%;position:absolute;transform:translateX(-50%)}@media (max-width:767px){.elementor .elementor-hidden-mobile{display:none}}@media (min-width:768px) and (max-width:1024px){.elementor .elementor-hidden-tablet{display:none}}@media (min-width:1025px) and (max-width:99999px){.elementor .elementor-hidden-desktop{display:none}}.elementor-6623 .elementor-element.elementor-element-0b8303c{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap}.elementor-6623 .elementor-element.elementor-element-b9126e7{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:-1px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-6623 .elementor-element.elementor-element-b9126e7:not(.elementor-motion-effects-element-type-background){background-color:rgba(255,255,255,0);background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2024/03/mob-menu-side.svg");background-position:center right;background-repeat:no-repeat;background-size:contain}.elementor-6623 .elementor-element.elementor-element-b9126e7.e-con{--flex-grow:0;--flex-shrink:0}.elementor-6623 .elementor-element.elementor-element-4dff095{--display:flex;--overlay-opacity:1;--padding-top:4rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem}.elementor-6623 .elementor-element.elementor-element-4dff095:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-accent)}.elementor-6623 .elementor-element.elementor-element-4dff095::before{background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2024/03/mob-menu-bg.svg");--background-overlay:"";background-position:bottom right;background-repeat:no-repeat}.elementor-6623 .elementor-element.elementor-element-d378a6f{--ecs-nav-main-display:none;--ecs-nav-main-dir:row;--ecs-nav-toggle-display:flex}.elementor-6623 .elementor-element.elementor-element-d378a6f>.elementor-widget-container{background-color:rgba(255,255,255,0)}.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown .elementor-item,.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown .elementor-sub-item{justify-content:flex-start}.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown a{color:var(--e-global-color-text);
1fill:var(--e-global-color-text)}.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown{background-color:rgba(255,255,255,0)}.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown .elementor-item,.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown .elementor-sub-item{font-family:"Merriweather",Sans-serif;font-size:1.25rem;font-weight:700;text-transform:capitalize}@media (min-width:768px){.elementor-6623 .elementor-element.elementor-element-b9126e7{--width:4.9rem}}@media (max-width:1024px){.elementor-6623 .elementor-element.elementor-element-0b8303c{--min-height:100vh;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}}@media (max-width:767px){.elementor-6623 .elementor-element.elementor-element-0b8303c{--min-height:100vh;--flex-wrap:nowrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-6623 .elementor-element.elementor-element-b9126e7{--width:4rem;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:-1px}.elementor-6623 .elementor-element.elementor-element-4dff095::before{background-size:60vw auto}.elementor-6623 .elementor-element.elementor-element-4dff095{--padding-top:4rem;--padding-bottom:2rem;--padding-left:1rem;--padding-right:1rem}.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown .elementor-item,.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown .elementor-sub-item{font-size:1.15rem}.elementor-6623 .elementor-element.elementor-element-d378a6f .elementor-nav-menu--dropdown a{padding-top:1rem;padding-bottom:1rem}.elementor-6623 .elementor-element.elementor-element-558b528>.elementor-widget-container{margin:1rem 0rem 0rem 0rem}}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image img{display:inline-block;vertical-align:middle}.elementor-item:after,.elementor-item:before{display:block;position:absolute}.elementor-item:not(:hover):not(:focus):not(.elementor-item-active):not(.highlighted):after,.elementor-item:not(:hover):not(:focus):not(.elementor-item-active):not(.highlighted):before{opacity:0}.elementor-nav-menu--main .elementor-nav-menu a{padding:13px 20px}.elementor-nav-menu--layout-horizontal{display:flex}.elementor-nav-menu--layout-horizontal .elementor-nav-menu{display:flex;flex-wrap:wrap}.elementor-nav-menu--layout-horizontal .elementor-nav-menu a{flex-grow:1;white-space:nowrap}.elementor-nav-menu--layout-horizontal .elementor-nav-menu>li{display:flex}.elementor-nav-menu--layout-horizontal .elementor-nav-menu>li:not(:first-child)>a{margin-inline-start:var(--e-nav-menu-horizontal-menu-item-margin)}.elementor-nav-menu--layout-horizontal .elementor-nav-menu>li:not(:last-child)>a{margin-inline-end:var(--e-nav-menu-horizontal-menu-item-margin)}.elementor-nav-menu--layout-horizontal .elementor-nav-menu>li:not(:last-child):after{align-self:center;border-color:var(--e-nav-menu-divider-color,#000);border-left-style:var(--e-nav-menu-divider-style,solid);border-left-width:var(--e-nav-menu-divider-width,2px);content:var(--e-nav-menu-divider-content,none);height:var(--e-nav-menu-divider-height,35%)}.elementor-widget-nav-menu .elementor-widget-container{display:flex;flex-direction:column}.elementor-nav-menu{position:relative;z-index:2}.elementor-nav-menu:after{clear:both;content:" ";display:block;font:0/0 serif;height:0;overflow:hidden;visibility:hidden}.elementor-nav-menu,.elementor-nav-menu li,.elementor-nav-menu ul{display:block;line-height:normal;list-style:none;margin:0;padding:0}.elementor-nav-menu ul{display:none}.elementor-nav-menu a,.elementor-nav-menu li{position:relative}.elementor-nav-menu li{border-width:0}.elementor-nav-menu a{align-items:center;display:flex}.elementor-nav-menu a{line-height:20px;padding:10px 20px}.elementor-nav-menu .sub-arrow{align-items:center;display:flex;line-height:1;margin-block-end:-10px;margin-block-start:-10px;padding:10px;padding-inline-end:0}.elementor-menu-toggle{align-items:center;background-color:rgba(0,0,0,.05);border:0 solid;border-radius:3px;color:#33373d;display:flex;font-size:var(--nav-menu-icon-size,22px);justify-content:center;padding:.25em}.elementor-menu-toggle:not(.elementor-active) .elementor-menu-toggle__icon--close{display:none}.elementor-nav-menu--dropdown{background-color:#fff;font-size:13px}.elementor-nav-menu--dropdown-none .elementor-menu-toggle,.elementor-nav-menu--dropdown-none .elementor-nav-menu--dropdown{display:none}.elementor-nav-menu--dropdown.elementor-nav-menu__container{margin-top:10px;overflow-x:hidden;overflow-y:auto;transform-origin:top}.elementor-nav-menu--dropdown.elementor-nav-menu__container .elementor-sub-item{font-size:.85em}.elementor-nav-menu--dropdown a{color:#33373d}ul.elementor-nav-menu--dropdown a{border-inline-start:8px solid transparent;text-shadow:none}.elementor-nav-menu--toggle{--menu-height:100vh}.elementor-nav-menu--toggle .elementor-menu-toggle:not(.elementor-active)+.elementor-nav-menu__container{max-height:0;overflow:hidden;transform:scaleY(0)}@media (max-width:1024px){.elementor-nav-menu--dropdown-tablet .elementor-nav-menu--main{display:none}}@media (min-width:1025px){.elementor-nav-menu--dropdown-tablet .elementor-menu-toggle,.elementor-nav-menu--dropdown-tablet .elementor-nav-menu--dropdown{display:none}.elementor-nav-menu--dropdown-tablet nav.elementor-nav-menu--dropdown.elementor-nav-menu__container{overflow-y:hidden}}.e-con{--container-widget-width:100%}.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.elementor-widget.elementor-icon-list--layout-inline .elementor-widget-container{overflow:hidden}.elementor-widget .elementor-icon-list-items.elementor-inline-items{display:flex;flex-wrap:wrap;margin-inline:-8px}.elementor-widget .elementor-icon-list-items.elementor-inline-items .elementor-inline-item{word-break:break-word}.elementor-widget .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-inline:8px}.elementor-widget .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{border-width:0;border-inline-start-width:1px;border-style:solid;height:100%;inset-inline-end:-8px;inset-inline-start:auto;position:relative;width:auto}.elementor-widget .elementor-icon-list-items{list-style-type:none;margin:0;padding:0}.elementor-widget .elementor-icon-list-item{margin:0;padding:0;position:relative}.elementor-widget .elementor-icon-list-item:after{inset-block-end:0;position:absolute;width:100%}.elementor-widget .elementor-icon-list-item,.elementor-widget .elementor-icon-list-item a{align-items:var(--icon-vertical-align,center);display:flex;font-size:inherit}
1.elementor-widget:not(.elementor-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-align-start) .elementor-icon-list-item:after{inset-inline-end:0}@media (min-width:-1){.elementor-widget:not(.elementor-widescreen-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-widescreen-align-start) .elementor-icon-list-item:after{inset-inline-end:0}}@media (max-width:-1){.elementor-widget:not(.elementor-laptop-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-laptop-align-start) .elementor-icon-list-item:after{inset-inline-end:0}.elementor-widget:not(.elementor-tablet_extra-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-tablet_extra-align-start) .elementor-icon-list-item:after{inset-inline-end:0}}@media (max-width:1024px){.elementor-widget:not(.elementor-tablet-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-tablet-align-start) .elementor-icon-list-item:after{inset-inline-end:0}}@media (max-width:-1){.elementor-widget:not(.elementor-mobile_extra-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-mobile_extra-align-start) .elementor-icon-list-item:after{inset-inline-end:0}}@media (max-width:767px){.elementor-widget:not(.elementor-mobile-align-end) .elementor-icon-list-item:after{inset-inline-start:0}.elementor-widget:not(.elementor-mobile-align-start) .elementor-icon-list-item:after{inset-inline-end:0}}.elementor .elementor-element ul.elementor-icon-list-items{padding:0}.elementor-post-info__terms-list{display:inline-block}.elementor-icon-list-items .elementor-icon-list-item .elementor-icon-list-text{display:inline-block}.elementor-icon-list-items .elementor-icon-list-item .elementor-icon-list-text span{display:inline}.fab,.fas{-moz-osx-font-smoothing:grayscale;-webkit-font-smoothing:antialiased;display:inline-block;font-style:normal;font-variant:normal;text-rendering:auto;line-height:1}.fa-angle-down:before{content:""}.fa-envelope:before{content:""}.fa-facebook:before{content:""}.fa-linkedin:before{content:""}.fa-twitter:before{content:""}.fas{font-family:"Font Awesome 5 Free";font-weight:900}.elementor-share-buttons--color-custom.elementor-share-buttons--skin-minimal .elementor-share-btn{border-color:var(--e-share-buttons-primary-color,#ea4335);color:var(--e-share-buttons-primary-color,#ea4335)}.elementor-share-buttons--color-custom.elementor-share-buttons--skin-minimal .elementor-share-btn__icon{background-color:var(--e-share-buttons-primary-color,#ea4335);color:var(--e-share-buttons-secondary-color,#fff)}.elementor-share-buttons--view-icon .elementor-share-btn{justify-content:center}.elementor-share-buttons--view-icon .elementor-share-btn__icon{flex-grow:1;justify-content:center}.elementor-share-btn{align-items:center;display:flex;font-size:10px;height:4.5em;justify-content:flex-start;overflow:hidden}.elementor-share-btn__icon{align-items:center;align-self:stretch;display:flex;justify-content:center;position:relative;width:4.5em}.elementor-share-btn__icon i{font-size:var(--e-share-buttons-icon-size,1.7em)}.elementor-widget-share-buttons{text-align:var(--alignment,inherit);-moz-text-align-last:var(--alignment,inherit);text-align-last:var(--alignment,inherit)}.elementor-widget-share-buttons.elementor-grid-0 .elementor-widget-container{font-size:0}.fab{font-family:"Font Awesome 5 Brands";font-weight:400}.elementor-author-box{align-items:center;display:flex}.elementor-author-box__avatar{flex-shrink:0;margin-inline-end:25px}.elementor-author-box__avatar img{border-radius:500px;-o-object-fit:cover;object-fit:cover;width:100px}.elementor-author-box__text{flex-grow:1;font-size:17px}.elementor-author-box__name{font-size:24px;margin-bottom:5px}.elementor-author-box--layout-image-left .elementor-author-box{flex-direction:row}.elementor-author-box--layout-image-left .elementor-author-box__avatar{margin-left:0;margin-right:25px}.elementor-author-box--align-left .elementor-author-box{text-align:left}.elementor-widget-author-box:not(.elementor-author-box--layout-image-above) .elementor-author-box__avatar{align-self:flex-start}.elementor-widget-author-box:not(.elementor-author-box--layout-image-above).elementor-author-box--image-valign-middle .elementor-author-box__avatar{align-self:center}.elementor-widget-posts:after{display:none}.elementor-posts-container:not(.elementor-posts-masonry){align-items:stretch}.elementor-posts-container .elementor-post{margin:0;padding:0}.elementor-posts-container .elementor-post__thumbnail{overflow:hidden}.elementor-posts-container .elementor-post__thumbnail img{display:block;max-height:none;max-width:none;width:100%}.elementor-posts-container .elementor-post__thumbnail__link{display:block;position:relative;width:100%}.elementor-posts-container.elementor-has-item-ratio .elementor-post__thumbnail{inset:0}.elementor-posts-container.elementor-has-item-ratio .elementor-post__thumbnail img{height:auto;left:calc(50% + 1px);position:absolute;top:calc(50% + 1px);transform:scale(1.01) translate(-50%,-50%)}.elementor-posts .elementor-post{flex-direction:column}.elementor-posts .elementor-post__thumbnail{position:relative}.elementor-posts--skin-classic .elementor-post{overflow:hidden}.elementor-posts--thumbnail-top .elementor-post__thumbnail__link{margin-bottom:20px}.elementor-posts .elementor-post{display:flex}[data-elementor-type=popup]:not(.elementor-edit-area){display:none}[class*=" eicon-"]{display:inline-block;font-family:eicons;font-size:inherit;font-weight:400;font-style:normal;font-variant:normal;line-height:1;text-rendering:auto;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.eicon-menu-bar:before{content:""}.eicon-close:before{content:""}.elementor-kit-5{--e-global-color-primary:#f5622c;--e-global-color-secondary:#2df5cd;--e-global-color-text:#003036;--e-global-color-accent:#fff;--e-global-color-ffdd79f:#ccc;--e-global-color-748a2ac:#999;--e-global-color-71539da:#595959;--e-global-color-359bf62:#373f41;--e-global-typography-primary-font-family:"Merriweather";--e-global-typography-primary-font-weight:900;--e-global-typography-secondary-font-family:"Merriweather";--e-global-typography-secondary-font-weight:900;--e-global-typography-text-font-family:"Roboto";
1--e-global-typography-text-font-weight:400;--e-global-typography-text-line-height:1.5em;--e-global-typography-accent-font-family:"Roboto";--e-global-typography-accent-font-weight:500;--e-global-typography-e1a1c01-font-family:"Merriweather";--e-global-typography-e1a1c01-font-size:4.75rem;--e-global-typography-e1a1c01-font-weight:900;--e-global-typography-e1a1c01-line-height:5.7rem;--e-global-typography-e1a1c01-letter-spacing:.0125rem;--e-global-typography-f97a608-font-family:"Merriweather";--e-global-typography-f97a608-font-size:3.875rem;--e-global-typography-f97a608-font-weight:900;--e-global-typography-f97a608-line-height:4.2625rem;--e-global-typography-a77b83a-font-family:"Merriweather";--e-global-typography-a77b83a-font-size:3.5rem;--e-global-typography-a77b83a-font-weight:900;--e-global-typography-a77b83a-line-height:3.85rem;--e-global-typography-27590fd-font-family:"Roboto";--e-global-typography-27590fd-font-size:1.5rem;--e-global-typography-27590fd-font-weight:500;--e-global-typography-27590fd-line-height:1.8rem;--e-global-typography-27590fd-letter-spacing:.00625rem;--e-global-typography-e62c42c-font-family:"Roboto";--e-global-typography-e62c42c-font-size:1.25rem;--e-global-typography-e62c42c-font-weight:500;--e-global-typography-e62c42c-line-height:1.375rem;--e-global-typography-e62c42c-letter-spacing:.00625rem;--e-global-typography-3834019-font-family:"Roboto";--e-global-typography-3834019-font-size:1rem;--e-global-typography-3834019-font-weight:400;--e-global-typography-3834019-line-height:1.25rem;--e-global-typography-3834019-letter-spacing:.0125rem;--e-global-typography-d265752-font-family:"Roboto";--e-global-typography-d265752-font-size:.75rem;--e-global-typography-d265752-font-weight:400;--e-global-typography-d265752-line-height:1rem;--e-global-typography-d265752-letter-spacing:.0125rem;--e-global-typography-555cd60-font-family:"Merriweather";--e-global-typography-555cd60-font-size:1.25rem;--e-global-typography-555cd60-font-weight:700;--e-global-typography-555cd60-text-transform:capitalize;--e-global-typography-555cd60-line-height:1.5rem;--e-global-typography-dc2a9f1-font-family:"Roboto";--e-global-typography-dc2a9f1-font-size:.875rem;--e-global-typography-dc2a9f1-text-transform:uppercase;--e-global-typography-dc2a9f1-letter-spacing:.0125rem;--e-global-typography-6210131-font-family:"Roboto";--e-global-typography-6210131-font-size:3rem;--e-global-typography-6210131-font-weight:300;--e-global-typography-6210131-font-style:italic;--e-global-typography-6210131-line-height:4.25rem;color:var(--e-global-color-text);font-family:"Roboto",Sans-serif;font-size:1.25rem;font-weight:400;line-height:1.4em;letter-spacing:0rem}.elementor-kit-5 .elementor-button{background-color:var(--e-global-color-primary);font-family:"Merriweather",Sans-serif;font-size:1.25rem;font-weight:700;text-transform:capitalize;text-decoration:none;line-height:1.5rem;color:var(--e-global-color-accent);border-radius:.5rem .5rem .5rem .5rem}.elementor-kit-5 p{margin-block-end:2rem}.elementor-kit-5 a{color:var(--e-global-color-primary)}.elementor-kit-5 h1{font-family:"Merriweather",Sans-serif;font-size:3.5rem;font-weight:900;line-height:4.5rem;letter-spacing:.0125rem}.elementor-kit-5 h2{font-family:"Merriweather",Sans-serif;font-size:2.75rem;font-weight:900;line-height:3.025rem}.elementor-kit-5 h4{font-family:"Merriweather",Sans-serif;font-size:1.625rem;font-weight:900;line-height:2rem;letter-spacing:.0125rem}.elementor-section.elementor-section-boxed>.elementor-container{max-width:1140px}.e-con{--container-max-width:1140px}.elementor-widget:not(:last-child){margin-block-end:0px}.elementor-element{--widgets-spacing:0px 0px;--widgets-spacing-row:0px;--widgets-spacing-column:0px}@media (max-width:1024px){.elementor-section.elementor-section-boxed>.elementor-container{max-width:1024px}.e-con{--container-max-width:1024px}}@media (max-width:767px){.elementor-kit-5{--e-global-typography-primary-font-size:2.4rem;--e-global-typography-primary-line-height:1.2em;--e-global-typography-text-font-size:1.1rem;--e-global-typography-text-line-height:1.4em;--e-global-typography-e1a1c01-font-size:2.4rem;--e-global-typography-e1a1c01-line-height:2.8rem;--e-global-typography-f97a608-font-size:2rem;--e-global-typography-f97a608-line-height:2.2rem;--e-global-typography-a77b83a-font-size:2rem;--e-global-typography-a77b83a-line-height:2.2rem;--e-global-typography-3834019-font-size:.8em;--e-global-typography-3834019-line-height:1.4em;--e-global-typography-6210131-font-size:2rem;--e-global-typography-6210131-line-height:1.4em;font-size:1.2rem;line-height:1.4em}.elementor-kit-5 h1{font-size:2.5rem;line-height:1.2em}.elementor-kit-5 h2{font-size:2rem;line-height:1.2em}.elementor-section.elementor-section-boxed>.elementor-container{max-width:767px}.e-con{--container-max-width:767px}}h2,h4{margin-top:2.5rem}.fab,.fas{-moz-osx-font-smoothing:grayscale;-webkit-font-smoothing:antialiased;display:inline-block;font-style:normal;font-variant:normal;text-rendering:auto;line-height:1}.fa-angle-down:before{content:""}.fa-envelope:before{content:""}.fa-facebook:before{content:""}.fa-linkedin:before{content:""}.fa-twitter:before{content:""}.fab{font-family:"Font Awesome 5 Brands"}.fab{font-weight:400}.fas{font-family:"Font Awesome 5 Free"}.fas{font-weight:900}.elementor-8 .elementor-element.elementor-element-7d4ba23{--display:flex;--padding-top:1.6rem;--padding-bottom:1.6rem;--padding-left:1rem;--padding-right:1rem}.elementor-8 .elementor-element.elementor-element-7d4ba23:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-primary)}.elementor-8 .elementor-element.elementor-element-24790cb{--display:flex;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;--gap:1rem 1rem;--row-gap:1rem;--column-gap:1rem;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-8 .elementor-element.elementor-element-b64409b>.elementor-widget-container{margin:4px 0px 0px 0px}.elementor-8 .elementor-element.elementor-element-b64409b .elementor-icon-wrapper{text-align:center}.elementor-8 .elementor-element.elementor-element-b39fa0c{--display:flex;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;--gap:1rem 1rem;--row-gap:1rem;--column-gap:1rem;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-8 .elementor-element.elementor-element-01c9790 .elementor-heading-title{font-family:"Merriweather",Sans-serif;font-size:1.3rem;font-weight:700;text-transform:capitalize;line-height:1.5rem;color:var(--e-global-color-accent)}.elementor-8 .elementor-element.elementor-element-1831e5b .elementor-button{font-size:1.125rem;border-style:solid;border-width:1px 1px 1px 1px;border-color:var(--e-global-color-accent)}body:not(.rtl) .elementor-8 .elementor-element.elementor-element-7dc139c{right:2rem}.elementor-8 .elementor-element.elementor-element-7dc139c{top:50%}.elementor-8 .elementor-element.elementor-element-7dc139c .elementor-icon-wrapper{text-align:center}.elementor-8 .elementor-element.elementor-element-7dc139c .elementor-icon{font-size:20px}.elementor-8 .elementor-element.elementor-element-7dc139c .elementor-icon svg{height:20px}.elementor-8 .elementor-element.elementor-element-b267dd5{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-8 .elementor-element.elementor-element-9423687{--display:flex;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:.9rem;--padding-bottom:.9rem;--padding-left:3rem;--padding-right:3rem;--z-index:199}.elementor-8 .elementor-element.elementor-element-9423687:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-text)}.elementor-8 .elementor-element.elementor-element-9423687.e-con{--flex-grow:0;--flex-shrink:0}.elementor-8 .elementor-element.elementor-element-9f9cc61{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-8 .elementor-element.elementor-element-9f9cc61.e-con{--flex-grow:0;--flex-shrink:0}.elementor-8 .elementor-element.elementor-element-4a7d8c4{text-align:start}.elementor-8 .elementor-element.elementor-element-4a7d8c4 img{width:230px}.elementor-8 .elementor-element.elementor-element-18024d0 .elementor-icon-wrapper{text-align:center}.elementor-8 .elementor-element.elementor-element-993c254{--display:flex;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-end;--align-items:center;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-8 .elementor-element.elementor-element-48bc91f{--ecs-nav-main-display:flex;--ecs-nav-main-dir:row;--ecs-nav-toggle-display:none;
1--e-nav-menu-horizontal-menu-item-margin:calc(2.3rem / 2)}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-menu-toggle{margin-left:auto}.elementor-8 .elementor-element.elementor-element-48bc91f>.elementor-widget-container{margin:0rem 2.2rem 0rem 0rem}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown .elementor-item{justify-content:flex-start}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu .elementor-item{font-family:"Merriweather",Sans-serif;font-weight:500}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--main .elementor-item{color:var(--e-global-color-accent);fill:var(--e-global-color-accent);padding-left:0px;padding-right:0px}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown a,.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-menu-toggle{color:var(--e-global-color-text);fill:var(--e-global-color-text)}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown{background-color:var(--e-global-color-accent);border-radius:.5em .5em .5em .5em}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown .elementor-item{font-family:"Merriweather",Sans-serif;font-size:1.1rem;font-weight:700}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown li:first-child a{border-top-left-radius:.5em;border-top-right-radius:.5em}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown li:last-child a{border-bottom-right-radius:.5em;border-bottom-left-radius:.5em}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu__container.elementor-nav-menu--dropdown{box-shadow:0px 0px 15px 0px rgba(0,0,0,.32)}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown li:not(:last-child){border-style:none}.elementor-8 .elementor-element.elementor-element-48bc91f div.elementor-menu-toggle{color:var(--e-global-color-primary)}.elementor-8 .elementor-element.elementor-element-a7b38bb .elementor-icon-wrapper{text-align:center}.elementor-8 .elementor-element.elementor-element-86edb29 .elementor-button{border-radius:.5rem .5rem .5rem .5rem}.elementor-location-header:before{content:"";display:table;clear:both}@media (min-width:768px){.elementor-8 .elementor-element.elementor-element-9423687{--width:100%}.elementor-8 .elementor-element.elementor-element-9f9cc61{--width:22.408%}}@media (max-width:1024px){.elementor-8 .elementor-element.elementor-element-7d4ba23{--padding-top:1.6rem;--padding-bottom:1.6rem;--padding-left:1rem;--padding-right:5rem}.elementor-8 .elementor-element.elementor-element-01c9790 .elementor-heading-title{font-size:1.1rem}.elementor-8 .elementor-element.elementor-element-1831e5b.elementor-element{--flex-grow:1;--flex-shrink:0}.elementor-8 .elementor-element.elementor-element-9f9cc61{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap}.elementor-8 .elementor-element.elementor-element-18024d0>.elementor-widget-container{margin:0rem 2.2rem 0rem 0rem}.elementor-8 .elementor-element.elementor-element-18024d0 .elementor-icon{font-size:2rem}.elementor-8 .elementor-element.elementor-element-18024d0 .elementor-icon svg{height:2rem}.elementor-8 .elementor-element.elementor-element-a7b38bb>.elementor-widget-container{margin:0rem 2.2rem 0rem 0rem}.elementor-8 .elementor-element.elementor-element-a7b38bb .elementor-icon{font-size:2rem}.elementor-8 .elementor-element.elementor-element-a7b38bb .elementor-icon svg{height:2rem}}@media (max-width:767px){.elementor-8 .elementor-element.elementor-element-7d4ba23{--padding-top:1.6rem;--padding-bottom:1.6rem;--padding-left:1rem;--padding-right:3rem}.elementor-8 .elementor-element.elementor-element-24790cb{--align-items:flex-start;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--flex-wrap:nowrap}body:not(.rtl) .elementor-8 .elementor-element.elementor-element-7dc139c{right:1rem}.elementor-8 .elementor-element.elementor-element-7dc139c{top:2.5rem}.elementor-8 .elementor-element.elementor-element-7dc139c .elementor-icon{font-size:16px}.elementor-8 .elementor-element.elementor-element-7dc139c .elementor-icon svg{height:16px}.elementor-8 .elementor-element.elementor-element-9423687{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px}.elementor-8 .elementor-element.elementor-element-9f9cc61{--justify-content:space-between;--align-items:center;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%)}.elementor-8 .elementor-element.elementor-element-4a7d8c4 img{width:13rem}.elementor-8 .elementor-element.elementor-element-18024d0>.elementor-widget-container{margin:0rem 0rem 0rem 0rem}.elementor-8 .elementor-element.elementor-element-993c254{--width:100%;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:center;--align-items:center;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem}.elementor-8 .elementor-element.elementor-element-48bc91f>.elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:0px 0px 0px 0px}.elementor-8 .elementor-element.elementor-element-48bc91f.elementor-element{--flex-grow:1;--flex-shrink:0}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu .elementor-item{font-size:1.6rem;line-height:1.2em}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--main .elementor-item{padding-left:0px;padding-right:0px}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown .elementor-item{font-size:1.5rem}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu--dropdown a{padding-left:24px;padding-right:24px;padding-top:.8rem;padding-bottom:.8rem}.elementor-8 .elementor-element.elementor-element-48bc91f .elementor-nav-menu__container.elementor-nav-menu--dropdown{margin-top:21px !important}.elementor-8 .elementor-element.elementor-element-48bc91f{--nav-menu-icon-size:32px}.elementor-8 .elementor-element.elementor-element-86edb29{width:100%;max-width:100%}.elementor-8 .elementor-element.elementor-element-86edb29>.elementor-widget-container{margin:1rem 0rem 0rem 0rem;padding:0rem 0rem 0rem 0rem}}.elementor-8 .elementor-element.elementor-element-7dc139c{transform:translateY(-50%)}.elementor-71 .elementor-element.elementor-element-07a6f62 .elementor-menu-toggle{margin:0 auto}.elementor-71 .elementor-element.elementor-element-07a6f62 .elementor-nav-menu--dropdown .elementor-item{justify-content:flex-start}.elementor-71 .elementor-element.elementor-element-07a6f62 .elementor-nav-menu .elementor-item{font-family:"Roboto",Sans-serif;font-size:1rem;font-weight:400;line-height:1.25rem;letter-spacing:.0125rem}.elementor-71 .elementor-element.elementor-element-ce4296b .elementor-menu-toggle{margin:0 auto}.elementor-71 .elementor-element.elementor-element-ce4296b .elementor-nav-menu--dropdown .elementor-item{justify-content:flex-start}.elementor-71 .elementor-element.elementor-element-ce4296b .elementor-nav-menu .elementor-item{font-family:"Roboto",Sans-serif;font-size:1rem;font-weight:400;line-height:1.25rem;letter-spacing:.0125rem}.elementor-71 .elementor-element.elementor-element-871c1a7 .elementor-menu-toggle{margin:0 auto}.elementor-71 .elementor-element.elementor-element-871c1a7 .elementor-nav-menu--dropdown .elementor-item{justify-content:flex-start}.elementor-71 .elementor-element.elementor-element-871c1a7 .elementor-nav-menu .elementor-item{font-family:"Roboto",Sans-serif;font-size:1rem;font-weight:400;line-height:1.25rem;letter-spacing:.0125rem}.elementor-location-header:before{content:"";display:table;clear:both}.elementor-76 .elementor-element.elementor-element-7f6554b{--display:flex;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:1rem;--padding-bottom:1rem;--padding-left:3rem;--padding-right:3rem}.elementor-76 .elementor-element.elementor-element-7f6554b:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-text)}.elementor-76 .elementor-element.elementor-element-da1c871{--display:flex;--flex-direction:row;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:flex-end;--padding-top:0rem;--padding-bottom:0rem;--padding-left:1.4rem;--padding-right:0rem}.elementor-76 .elementor-element.elementor-element-fb5742b{width:auto;max-width:auto;top:-6px}body:not(.rtl) .elementor-76 .elementor-element.elementor-element-fb5742b{left:0px}.elementor-76 .elementor-element.elementor-element-fb5742b .elementor-icon-wrapper{text-align:start}.elementor-76 .elementor-element.elementor-element-fb5742b .elementor-icon{font-size:14px}.elementor-76 .elementor-element.elementor-element-fb5742b .elementor-icon svg{height:14px}.elementor-76 .elementor-element.elementor-element-f35197a .elementor-icon-list-item:not(:last-child):after{content:"";border-color:var(--e-global-color-accent)}.elementor-76 .elementor-element.elementor-element-f35197a .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:not(:last-child):after{border-inline-start-style:solid}.elementor-76 .elementor-element.elementor-element-f35197a .elementor-inline-items .elementor-icon-list-item:not(:last-child):after{border-inline-start-width:1px}.elementor-76 .elementor-element.elementor-element-f35197a{--e-icon-list-icon-size:14px;--icon-vertical-offset:0px}.elementor-76 .elementor-element.elementor-element-f35197a .elementor-icon-list-item>a{font-family:var(--e-global-typography-d265752-font-family),Sans-serif;font-size:var(--e-global-typography-d265752-font-size);
1font-weight:var(--e-global-typography-d265752-font-weight);line-height:var(--e-global-typography-d265752-line-height);letter-spacing:var(--e-global-typography-d265752-letter-spacing)}.elementor-76 .elementor-element.elementor-element-f35197a .elementor-icon-list-text{color:var(--e-global-color-accent)}.elementor-76 .elementor-element.elementor-element-f598b27>.elementor-container>.elementor-column>.elementor-widget-wrap{align-content:center;align-items:center}.elementor-76 .elementor-element.elementor-element-f598b27>.elementor-container{min-height:400px}.elementor-76 .elementor-element.elementor-element-f598b27{margin-top:0px;margin-bottom:0px;padding:0px 0px 0px 0px}.elementor-76 .elementor-element.elementor-element-1c8bf42:not(.elementor-motion-effects-element-type-background)>.elementor-widget-wrap{background-color:var(--e-global-color-text)}.elementor-76 .elementor-element.elementor-element-1c8bf42>.elementor-element-populated>.elementor-background-overlay{background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/blog-overlay.svg");background-position:top left;background-repeat:no-repeat;opacity:1}.elementor-76 .elementor-element.elementor-element-1c8bf42>.elementor-element-populated{padding:0% 30% 0% 10%}.elementor-76 .elementor-element.elementor-element-2a40dd7 .elementor-icon-list-text{color:var(--e-global-color-primary)}.elementor-76 .elementor-element.elementor-element-2a40dd7 .elementor-icon-list-item{font-size:16px;font-weight:600;text-transform:uppercase}.elementor-76 .elementor-element.elementor-element-627f395{--grid-side-margin:0px;--grid-column-gap:0px;--grid-row-gap:0px;--grid-bottom-margin:0px;--e-share-buttons-primary-color:rgba(2,1,1,0)}.elementor-76 .elementor-element.elementor-element-51d3b56>.elementor-container>.elementor-column>.elementor-widget-wrap{align-content:center;align-items:center}.elementor-76 .elementor-element.elementor-element-51d3b56:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-text)}.elementor-76 .elementor-element.elementor-element-51d3b56>.elementor-background-overlay{background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/post-bg.svg");background-position:center right;background-repeat:no-repeat;background-size:contain;opacity:1}.elementor-76 .elementor-element.elementor-element-51d3b56>.elementor-container{min-height:300px}.elementor-76 .elementor-element.elementor-element-51d3b56{margin-top:0rem;margin-bottom:0rem;padding:0rem 3rem 1rem 3rem}.elementor-76 .elementor-element.elementor-element-270f193.elementor-column.elementor-element[data-element_type="column"]>.elementor-widget-wrap.elementor-element-populated{align-content:flex-start;align-items:flex-start}.elementor-76 .elementor-element.elementor-element-270f193>.elementor-element-populated{padding:0rem 8rem 0rem 0rem}.elementor-76 .elementor-element.elementor-element-622c5c2 .elementor-icon-list-text{color:var(--e-global-color-secondary)}.elementor-76 .elementor-element.elementor-element-622c5c2 .elementor-icon-list-item{font-size:16px;font-weight:600;text-transform:uppercase}.elementor-76 .elementor-element.elementor-element-3a14f0f .elementor-heading-title{font-family:"Merriweather",Sans-serif;font-size:3.5rem;font-weight:900;line-height:1.3em;color:var(--e-global-color-accent)}.elementor-76 .elementor-element.elementor-element-a3f733f>.elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:0rem 0rem 0rem 0rem}.elementor-76 .elementor-element.elementor-element-a3f733f{--alignment:left;--e-share-buttons-primary-color:rgba(2,1,1,0)}.elementor-76 .elementor-element.elementor-element-a3f733f .elementor-share-btn{height:3.5rem}.elementor-76 .elementor-element.elementor-element-026eb47{width:auto;max-width:auto;align-self:center}.elementor-76 .elementor-element.elementor-element-026eb47>.elementor-widget-container{margin:0rem 1rem 0rem 0rem}.elementor-76 .elementor-element.elementor-element-026eb47.elementor-element{--flex-grow:0;--flex-shrink:0}.elementor-76 .elementor-element.elementor-element-026eb47 .elementor-author-box__avatar img{width:40px;height:40px;border-radius:8px}body:not(.rtl) .elementor-76 .elementor-element.elementor-element-026eb47:not(.elementor-author-box--layout-image-above) .elementor-author-box__avatar{margin-right:0px;margin-left:0}.elementor-76 .elementor-element.elementor-element-026eb47 .elementor-author-box__name{color:var(--e-global-color-accent);font-family:"Merriweather",Sans-serif;font-size:13px;font-weight:400}.elementor-76 .elementor-element.elementor-element-2f9558d{width:auto;max-width:auto;align-self:center}.elementor-76 .elementor-element.elementor-element-2f9558d>.elementor-widget-container{margin:-1px 0px 0px 0px;padding:0px 0px 0px 20px;border-style:solid;border-width:0px 0px 0px 1px;border-color:var(--e-global-color-secondary)}.elementor-76 .elementor-element.elementor-element-2f9558d .elementor-icon-list-text{color:var(--e-global-color-accent)}.elementor-76 .elementor-element.elementor-element-2f9558d .elementor-icon-list-item{font-size:13px}.elementor-76 .elementor-element.elementor-element-adf4eda{margin-top:2rem;margin-bottom:2rem;padding:0px 20px 0px 20px}.elementor-76 .elementor-element.elementor-element-a660fa3>.elementor-element-populated{padding:0rem 4rem 0rem 0rem}.elementor-76 .elementor-element.elementor-element-a6bfb4e>.elementor-widget-container{margin:0rem 0rem 2rem 0rem}.elementor-76 .elementor-element.elementor-element-a6bfb4e img{width:100%;height:14rem;object-fit:cover;object-position:center center;border-radius:10px 10px 10px 10px}.elementor-76 .elementor-element.elementor-element-0bae51c>.elementor-widget-container{margin:0rem 0rem 4rem 0rem}.elementor-76 .elementor-element.elementor-element-0bae51c{font-size:18px;line-height:26px}.elementor-76 .elementor-element.elementor-element-ea77ffc>.elementor-element-populated{padding:0px 0px 0px 26px}.elementor-76 .elementor-element.elementor-element-4c4f493>.elementor-widget-wrap>.elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-block-end:10px}.elementor-76 .elementor-element.elementor-element-4c4f493>.elementor-element-populated{margin:0rem 0rem 3rem 0rem;--e-column-margin-right:0rem;--e-column-margin-left:0rem}.elementor-76 .elementor-element.elementor-element-35a5928{width:auto;max-width:auto;top:0px}body:not(.rtl) .elementor-76 .elementor-element.elementor-element-35a5928{left:-20px}.elementor-76 .elementor-element.elementor-element-35a5928 .elementor-icon-wrapper{text-align:start}.elementor-76 .elementor-element.elementor-element-35a5928 .elementor-icon{font-size:14px}.elementor-76 .elementor-element.elementor-element-35a5928 .elementor-icon svg{height:14px}.elementor-76 .elementor-element.elementor-element-f9d5e29>.elementor-widget-container{margin:0rem 0rem -1rem 0rem}.elementor-76 .elementor-element.elementor-element-f9d5e29{font-size:.85em;line-height:1.3em}.elementor-76 .elementor-element.elementor-element-2300d5c{margin-top:40px;margin-bottom:0px}.elementor-76 .elementor-element.elementor-element-130a313{width:auto;max-width:auto}body:not(.rtl) .elementor-76 .elementor-element.elementor-element-130a313{left
1:-20px}.elementor-76 .elementor-element.elementor-element-130a313 .elementor-icon-wrapper{text-align:start}.elementor-76 .elementor-element.elementor-element-130a313 .elementor-icon{font-size:14px}.elementor-76 .elementor-element.elementor-element-130a313 .elementor-icon svg{height:14px}.elementor-76 .elementor-element.elementor-element-4e00f32>.elementor-widget-container{margin:0px 0px 20px 0px}.elementor-76 .elementor-element.elementor-element-f538edb{--grid-row-gap:25px;--grid-column-gap:25px}.elementor-76 .elementor-element.elementor-element-f538edb .elementor-posts-container .elementor-post__thumbnail{padding-bottom:calc(.5 * 100%)}.elementor-76 .elementor-element.elementor-element-f538edb:after{content:"0.5"}.elementor-76 .elementor-element.elementor-element-f538edb .elementor-post__thumbnail__link{width:100%}.elementor-76 .elementor-element.elementor-element-f538edb .elementor-post__thumbnail{border-radius:10px 10px 10px 10px}.elementor-76 .elementor-element.elementor-element-f538edb.elementor-posts--thumbnail-top .elementor-post__thumbnail__link{margin-bottom:10px}@media (min-width:768px){.elementor-76 .elementor-element.elementor-element-a660fa3{width:69.333%}.elementor-76 .elementor-element.elementor-element-ea77ffc{width:30%}}@media (max-width:1024px){.elementor-76 .elementor-element.elementor-element-f35197a .elementor-icon-list-item>a{font-size:var(--e-global-typography-d265752-font-size);line-height:var(--e-global-typography-d265752-line-height);letter-spacing:var(--e-global-typography-d265752-letter-spacing)}.elementor-76 .elementor-element.elementor-element-627f395{--grid-side-margin:0px;--grid-column-gap:0px;--grid-row-gap:0px;--grid-bottom-margin:0px}}@media (max-width:767px){.elementor-76 .elementor-element.elementor-element-7f6554b{--padding-top:1rem;--padding-bottom:1rem;--padding-left:1rem;--padding-right:1rem}.elementor-76 .elementor-element.elementor-element-f35197a .elementor-icon-list-item>a{font-size:var(--e-global-typography-d265752-font-size);line-height:var(--e-global-typography-d265752-line-height);letter-spacing:var(--e-global-typography-d265752-letter-spacing)}.elementor-76 .elementor-element.elementor-element-1c8bf42>.elementor-element-populated{padding:20px 20px 20px 20px}.elementor-76 .elementor-element.elementor-element-627f395{--grid-side-margin:0px;--grid-column-gap:0px;--grid-row-gap:0px;--grid-bottom-margin:0px}.elementor-76 .elementor-element.elementor-element-51d3b56>.elementor-container{min-height:230px}.elementor-76 .elementor-element.elementor-element-51d3b56>.elementor-background-overlay{background-position:center right;background-size:480px auto}.elementor-76 .elementor-element.elementor-element-51d3b56{padding:1rem 1.5rem 1rem 1.5rem}.elementor-76 .elementor-element.elementor-element-270f193>.elementor-element-populated{padding:0px 0px 0px 0px}.elementor-76 .elementor-element.elementor-element-3a14f0f .elementor-heading-title{font-size:1.8rem;line-height:1.4em}.elementor-76 .elementor-element.elementor-element-026eb47>.elementor-widget-container{margin:0rem 0rem -.5rem 0rem}.elementor-76 .elementor-element.elementor-element-026eb47.elementor-element{--align-self:center}.elementor-76 .elementor-element.elementor-element-026eb47{align-self:center}.elementor-76 .elementor-element.elementor-element-2f9558d>.elementor-widget-container{margin:0px 0px 0px 0px;padding:0rem 0rem 0rem 1rem}.elementor-76 .elementor-element.elementor-element-2f9558d .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(0px / 2);margin-left:calc(0px / 2)}.elementor-76 .elementor-element.elementor-element-2f9558d .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-0px / 2);margin-left:calc(-0px / 2)}body:not(.rtl) .elementor-76 .elementor-element.elementor-element-2f9558d .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-0px / 2)}.elementor-76 .elementor-element.elementor-element-2f9558d .elementor-icon-list-item{line-height:1em}.elementor-76 .elementor-element.elementor-element-a660fa3>.elementor-element-populated{padding:0px 0px 0px 0px}.elementor-76 .elementor-element.elementor-element-a6bfb4e>.elementor-widget-container{margin:-1rem 0rem 1rem 0rem}.elementor-76 .elementor-element.elementor-element-a6bfb4e img{height:10rem;object-fit:cover}.elementor-76 .elementor-element.elementor-element-ea77ffc>.elementor-element-populated{padding:0px 0px 0px 0px}.elementor-76 .elementor-element.elementor-element-0edc521{margin-top:40px;margin-bottom:0px}.elementor-76 .elementor-element.elementor-element-be2b7f0{margin-top:40px;margin-bottom:0px}.elementor-76 .elementor-element.elementor-element-f538edb .elementor-posts-container .elementor-post__thumbnail{padding-bottom:calc(.5 * 100%)}.elementor-76 .elementor-element.elementor-element-f538edb:after{content:"0.5"}.elementor-76 .elementor-element.elementor-element-f538edb .elementor-post__thumbnail__link{width:100%}}.elementor-6773 .elementor-element.elementor-element-6d320bd8{--display:flex;--min-height:100vh;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--overlay-opacity:1;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;--z-index:999}.elementor-6773 .elementor-element.elementor-element-6d320bd8::before{--background-overlay:""}.elementor-6773 .elementor-element.elementor-element-556ddee0{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:-1px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-6773 .elementor-element.elementor-element-556ddee0:not(.elementor-motion-effects-element-type-background){background-color:rgba(255,255,255,0);background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2024/03/mob-menu-side.svg");background-position:top right;background-repeat:repeat-y;background-size:contain}.elementor-6773 .elementor-element.elementor-element-556ddee0.e-con{--flex-grow:0;--flex-shrink:0}.elementor-6773 .elementor-element.elementor-element-741f6952{--spacer-size:50px}.elementor-6773 .elementor-element.elementor-element-b9af1ba{--display:flex;--gap:2rem 2rem;--row-gap:2rem;--column-gap:2rem;--overlay-opacity:1;--padding-top:4rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:6rem}.elementor-6773 .elementor-element.elementor-element-b9af1ba:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-accent)}.elementor-6773 .elementor-element.elementor-element-b9af1ba::before{background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2024/03/mob-menu-bg.svg");--background-overlay:"";background-position:bottom right;background-repeat:no-repeat}.elementor-6773 .elementor-element.elementor-element-5b87118{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-6773 .elementor-element.elementor-element-70a4fc9 .elementor-heading-title{font-size:2.4rem;font-weight:700;line-height:3.8rem}.elementor-6773 .elementor-element.elementor-element-f65edff{font-family:var(--e-global-typography-3834019-font-family),Sans-serif;font-size:var(--e-global-typography-3834019-font-size);
1font-weight:var(--e-global-typography-3834019-font-weight);line-height:var(--e-global-typography-3834019-line-height);letter-spacing:var(--e-global-typography-3834019-letter-spacing)}.elementor-6773 .elementor-element.elementor-element-ad81c74{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-6773 .elementor-element.elementor-element-16cf40e .elementor-heading-title{font-size:2.4rem;font-weight:700;line-height:3.8rem}.elementor-6773 .elementor-element.elementor-element-ed2a9ea{font-family:var(--e-global-typography-3834019-font-family),Sans-serif;font-size:var(--e-global-typography-3834019-font-size);font-weight:var(--e-global-typography-3834019-font-weight);line-height:var(--e-global-typography-3834019-line-height);letter-spacing:var(--e-global-typography-3834019-letter-spacing)}@media (min-width:768px){.elementor-6773 .elementor-element.elementor-element-556ddee0{--width:5rem}}@media (max-width:1024px){.elementor-6773 .elementor-element.elementor-element-f65edff{font-size:var(--e-global-typography-3834019-font-size);line-height:var(--e-global-typography-3834019-line-height);letter-spacing:var(--e-global-typography-3834019-letter-spacing)}.elementor-6773 .elementor-element.elementor-element-ed2a9ea{font-size:var(--e-global-typography-3834019-font-size);line-height:var(--e-global-typography-3834019-line-height);letter-spacing:var(--e-global-typography-3834019-letter-spacing)}}@media (max-width:767px){.elementor-6773 .elementor-element.elementor-element-f65edff{font-size:var(--e-global-typography-3834019-font-size);line-height:var(--e-global-typography-3834019-line-height);letter-spacing:var(--e-global-typography-3834019-letter-spacing)}.elementor-6773 .elementor-element.elementor-element-ed2a9ea{font-size:var(--e-global-typography-3834019-font-size);line-height:var(--e-global-typography-3834019-line-height);letter-spacing:var(--e-global-typography-3834019-letter-spacing)}}.elementor-6599 .elementor-element.elementor-element-13e65b4{--display:flex;--min-height:100vh;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--overlay-opacity:1;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;--z-index:999}.elementor-6599 .elementor-element.elementor-element-13e65b4::before{--background-overlay:""}.elementor-6599 .elementor-element.elementor-element-5be339f{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:-1px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-6599 .elementor-element.elementor-element-5be339f:not(.elementor-motion-effects-element-type-background){background-color:rgba(255,255,255,0);background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2024/03/mob-menu-side.svg");background-position:top right;background-repeat:repeat-y;background-size:contain}.elementor-6599 .elementor-element.elementor-element-5be339f.e-con{--flex-grow:0;--flex-shrink:0}.elementor-6599 .elementor-element.elementor-element-a697745{--spacer-size:50px}.elementor-6599 .elementor-element.elementor-element-fe28909{--display:flex;--overlay-opacity:1;--padding-top:4rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem}.elementor-6599 .elementor-element.elementor-element-fe28909:not(.elementor-motion-effects-element-type-background){background-color:var(--e-global-color-accent)}.elementor-6599 .elementor-element.elementor-element-fe28909::before{background-image:url("https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2024/03/mob-menu-bg.svg");--background-overlay:"";background-position:bottom right;background-repeat:no-repeat}.elementor-6599 .elementor-element.elementor-element-1d21966{--ecs-nav-main-display:flex;--ecs-nav-main-dir:column;--ecs-nav-toggle-display:none;
1--e-nav-menu-horizontal-menu-item-margin:calc(1.75rem / 2)}.elementor-6599 .elementor-element.elementor-element-1d21966 .elementor-menu-toggle{margin:0 auto}.elementor-6599 .elementor-element.elementor-element-1d21966 .elementor-nav-menu--dropdown .elementor-item{justify-content:flex-start}.elementor-6599 .elementor-element.elementor-element-1d21966 .elementor-nav-menu .elementor-item{font-family:"Merriweather",Sans-serif;font-size:2.4rem;font-weight:700;line-height:3.8rem}.elementor-6599 .elementor-element.elementor-element-1d21966 .elementor-nav-menu--main .elementor-item{color:var(--e-global-color-text);fill:var(--e-global-color-text);padding-left:0px;padding-right:0px;padding-top:0px;padding-bottom:0px}.elementor-6599 .elementor-element.elementor-element-1d21966 .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu>li:not(:last-child){margin-bottom:1.75rem}@media (max-width:767px){.elementor-6599 .elementor-element.elementor-element-1d21966 .elementor-nav-menu .elementor-item{font-size:2.5rem;line-height:1.2em}}@media (min-width:768px){.elementor-6599 .elementor-element.elementor-element-5be339f{--width:5rem}}h4{margin-top:0em}@media screen and (max-height:1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}@media screen and (max-height:640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}:where(section h1),:where(article h1),:where(nav h1),:where(aside h1){font-size:2em}</style>   <link rel="profile" href="https://gmpg.org/xfn/11" />  
1<script>(function(){window.ecsSchemeConfig={systemAuto:false,darkLogoUrl:""};var e=document.cookie.match(/(?:^|;\s*)ecs_color_scheme=([^;]+)/);if(e&&e[1]==="alt"){document.documentElement.setAttribute("data-ecs-scheme","alt")}else if(!e&&false){if(window.matchMedia&&window.matchMedia("(prefers-color-scheme:dark)").matches){document.documentElement.setAttribute("data-ecs-scheme","alt")}}})();</script>
1    <link rel="canonical" href="https://cstmr.com/blog/discovery-optimization-guide/" />                      
1<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#article","isPartOf":{"@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/"},"author":{"name":"Brendan Bresnahan","@id":"https:\/\/cstmr.com\/#\/schema\/person\/89648dd1a5caa29becab64bcadb6a4c0"},"headline":"Discovery Optimization and The Shifting Landscape of Search","datePublished":"2025-11-11T19:59:00+00:00","dateModified":"2025-11-25T14:27:32+00:00","mainEntityOfPage":{"@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/"},"wordCount":2480,"publisher":{"@id":"https:\/\/cstmr.com\/#organization"},"image":{"@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/cstmr.com\/wp-content\/uploads\/2025\/11\/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-scaled.jpg","keywords":["digital marketing","financial services","fintech"],"articleSection":["Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/","url":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/","name":"Discovery Optimization and The Shifting Landscape of Search | CSTMR Fintech &amp; Financial Marketing","isPartOf":{"@id":"https:\/\/cstmr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#primaryimage"},"image":{"@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/cstmr.com\/wp-content\/uploads\/2025\/11\/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-scaled.jpg","datePublished":"2025-11-11T19:59:00+00:00","dateModified":"2025-11-25T14:27:32+00:00","description":"AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.","breadcrumb":{"@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#primaryimage","url":"https:\/\/cstmr.com\/wp-content\/uploads\/2025\/11\/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-scaled.jpg","contentUrl":"https:\/\/cstmr.com\/wp-content\/uploads\/2025\/11\/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-scaled.jpg","width":1920,"height":749,"caption":"Three glowing teal hexagons on a dark blue background, each containing an icon—representing SEO, AEO, and GEO."},{"@type":"BreadcrumbList","@id":"https:\/\/cstmr.com\/blog\/discovery-optimization-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cstmr.com\/"},{"@type":"ListItem","position":2,"name":"Discovery Optimization and The Shifting Landscape of Search"}]},{"@type":"WebSite","@id":"https:\/\/cstmr.com\/#website","url":"https:\/\/cstmr.com\/","name":"CSTMR Fintech & Financial Marketing","description":"Transforming Financial Brands","publisher":{"@id":"https:\/\/cstmr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cstmr.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cstmr.com\/#organization","name":"CSTMR","url":"https:\/\/cstmr.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cstmr.com\/#\/schema\/logo\/image\/","url":"https:\/\/cstmr.com\/wp-content\/uploads\/2021\/10\/fav_icon.svg","contentUrl":"https:\/\/cstmr.com\/wp-content\/uploads\/2021\/10\/fav_icon.svg","width":244,"height":244,"caption":"CSTMR"},"image":{"@id":"https:\/\/cstmr.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cstmrmarketing","https:\/\/x.com\/CSTMRMarketing","https:\/\/www.linkedin.com\/company\/cstmr"]},{"@type":"Person","@id":"https:\/\/cstmr.com\/#\/schema\/person\/89648dd1a5caa29be
1cab64bcadb6a4c0","name":"Brendan Bresnahan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0940fd5016142b8f86ff215f7b597cfad15ada61db8cb6c0c7ccb75f9719020?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0940fd5016142b8f86ff215f7b597cfad15ada61db8cb6c0c7ccb75f9719020?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0940fd5016142b8f86ff215f7b597cfad15ada61db8cb6c0c7ccb75f9719020?s=96&d=blank&r=g","caption":"Brendan Bresnahan"},"url":"https:\/\/cstmr.com\/blog\/author\/brendan\/"}]}</script>
1  <link href='//www.googletagmanager.com' rel="dns-prefetch" /> <link rel="alternate" type="application/rss+xml" title="CSTMR Fintech &amp; Financial Marketing &raquo; Feed" href="https://cstmr.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="CSTMR Fintech &amp; Financial Marketing &raquo; Comments Feed" href="https://cstmr.com/comments/feed/" /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://cstmr.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fcstmr.com%2Fblog%2Fdiscovery-optimization-guide%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://cstmr.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fcstmr.com%2Fblog%2Fdiscovery-optimization-guide%2F&#038;format=xml" /> <style id="wp-img-auto-sizes-contain-inline-css">img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}</style> <style id="wp-emoji-styles-inline-css">img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}</style>  <link rel="stylesheet" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/combinedCss/nitro-min-noimport-be29175bd501d4dc7baffd579e22652d-stylesheet.css" /><style id="global-styles-inline-css">:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;
1--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}.wp-block-button{--wp--preset--dimension--25:25%;--wp--preset--dimension--50:50%;--wp--preset--dimension--75:75%;--wp--preset--dimension--100:100%}:root{--wp--style--global--content-size:800px;--wp--style--global--wide-size:1200px}:where(body){margin:0}.wp-site-blocks>.alignleft{float:left;margin-right:2em}.wp-site-blocks>.alignright{float:right;margin-left:2em}.wp-site-blocks>.aligncenter{justify-content:center;margin-left:auto;margin-right:auto}:where(.wp-site-blocks)>*{margin-block-start:24px;margin-block-end:0}:where(.wp-site-blocks)>:first-child{margin-block-start:0}:where(.wp-site-blocks)>:last-child{margin-block-end:0}:root{--wp--style--block-gap:24px}:root :where(.is-layout-flow)>:first-child{margin-block-start:0}:root :where(.is-layout-flow)>:last-child{margin-block-end:0}:root :where(.is-layout-flow)>*{margin-block-start:24px;margin-block-end:0}:root :where(.is-layout-constrained)>:first-child{margin-block-start:0}:root :where(.is-layout-constrained)>:last-child{margin-block-end:0}:root :where(.is-layout-constrained)>*{margin-block-start:24px;margin-block-end:0}:root :where(.is-layout-flex){gap:24px}:root :where(.is-layout-grid){gap:24px}.is-layout-flow>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-flow>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-flow>.aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-constrained>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-constrained>.aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>:where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>.alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*, div){margin:0}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}:root :where(.wp-element-button, .wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;
1padding-top:calc(.667em + 2px);padding-right:calc(1.333em + 2px);padding-bottom:calc(.667em + 2px);padding-left:calc(1.333em + 2px);text-decoration:none;text-transform:inherit}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}
1.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:root :where(.wp-block-icon svg){width:24px}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style>                                                     
1<script type='text/javascript'>
2  var elementskit = {
3   resturl: 'https://cstmr.com/wp-json/elementskit/v1/',
4  }
5
6  </script>
6<script id="nelio-ab-testing-visitor-type-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/nelio-ab-testing/assets/dist/js/render-blocking-nitro-min-f90409d24a9aff4b3aeeafb39abeabf7.visitor-type.js"></script>
6 
6<script id="jquery-core-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-includes/js/jquery/render-blocking-nitro-min-f43b551b749a36845288913120943cc6.jquery.min.js"></script>
6 
6<script id="jquery-migrate-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-includes/js/jquery/render-blocking-nitro-min-558973c0fd98109493258c8470e94016.jquery-migrate.min.js"></script>
6 
6<script id="ecs-mobile-menu-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/ele-custom-skin/modules/mobile-menu/assets/js/render-blocking-nitro-min-971240d021195d14750158e9ded034d7.ecs-mobile-menu.min.js"></script>
6 
6<script id="font-awesome-4-shim-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/font-awesome/js/render-blocking-nitro-min-5b31223e2ef611d00bfe4e71ed403f89.v4-shims.min.js"></script>
vendor: 83 bytes, line 6
6    <script id="google_gtagjs-js" src="https://www.googletagmanager.com/gtag/js?id=
6G-6BBD7Y8JT5
vendor: 18 bytes, line 6
6" async></script> 
6<script id="google_gtagjs-js-after">
7window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}
8gtag("set","linker",{"domains":["cstmr.com"]});
9gtag("js", new Date());
10gtag("set", "developer_id.dZTNiMT", true);
11gtag("config", "G-6BBD7Y8JT5");
12gtag("config", "AW-942391814");
13 window._googlesitekit = window._googlesitekit || {}; window._googlesitekit.throttledEvents = []; window._googlesitekit.gtagEvent = (name, data) => { var key = JSON.stringify( { name, data } ); if ( !! window._googlesitekit.throttledEvents[ key ] ) { return; } window._googlesitekit.throttledEvents[ key ] = true; setTimeout( () => { delete window._googlesitekit.throttledEvents[ key ]; }, 5 ); gtag( "event", name, { ...data, event_source: "site-kit" } ); }; 
14//# sourceURL=google_gtagjs-js-after
15</script>
15 
15<script id="ecs_ajax_load-js-extra">
16var ecs_ajax_params = {"ajaxurl":"https://cstmr.com/wp-admin/admin-ajax.php","posts":"{\"page\":0,\"name\":\"discovery-optimization-guide\",\"error\":\"\",\"m\":\"\",\"p\":0,\"post_parent\":\"\",\"subpost\":\"\",\"subpost_id\":\"\",\"attachment\":\"\",\"attachment_id\":0,\"pagename\":\"\",\"page_id\":0,\"second\":\"\",\"minute\":\"\",\"hour\":\"\",\"day\":0,\"monthnum\":0,\"year\":0,\"w\":0,\"category_name\":\"\",\"tag\":\"\",\"cat\":\"\",\"tag_id\":\"\",\"author\":\"\",\"author_name\":\"\",\"feed\":\"\",\"tb\":\"\",\"paged\":0,\"meta_key\":\"\",\"meta_value\":\"\",\"preview\":\"\",\"s\":\"\",\"sentence\":\"\",\"title\":\"\",\"fields\":\"all\",\"menu_order\":\"\",\"embed\":\"\",\"category__in\":[],\"category__not_in\":[],\"category__and\":[],\"post__in\":[],\"post__not_in\":[],\"post_name__in\":[],\"tag__in\":[],\"tag__not_in\":[],\"tag__and\":[],\"tag_slug__in\":[],\"tag_slug__and\":[],\"post_parent__in\":[],\"post_parent__not_in\":[],\"author__in\":[],\"author__not_in\":[],\"search_columns\":[],\"post_type\":[\"post\",\"page\",\"e-landing-page\"],\"ignore_sticky_posts\":false,\"suppress_filters\":false,\"cache_results\":true,\"update_post_term_cache\":true,\"update_menu_item_cache\":false,\"lazy_load_term_meta\":true,\"update_post_meta_cache\":true,\"posts_per_page\":9,\"nopaging\":false,\"comments_per_page\":\"50\",\"no_found_rows\":false,\"order\":\"DESC\"}","nonce":"6268a481c5"};
17//# sourceURL=ecs_ajax_load-js-extra
18</script>
18 
18<script id="ecs_ajax_load-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/ele-custom-skin/assets/js/render-blocking-nitro-min-971240d021195d14750158e9ded034d7.ecs_ajax_pagination.min.js"></script>
18 
18<script id="ecs-script-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/ele-custom-skin/assets/js/render-blocking-nitro-min-971240d021195d14750158e9ded034d7.ecs.min.js"></script>
18 <link rel="https://api.w.org/" href="https://cstmr.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://cstmr.com/wp-json/wp/v2/posts/7641" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://cstmr.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://cstmr.com/?p=7641' />    
18<script nitro-exclude>
vendor: 359 bytes, lines 18-22
18(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
19        new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
20        j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
21        'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
22    })(window,document,'script','dataLayer','
22GTM-N5DN6K7
vendor: 3 bytes, line 22
22');
22</script>
22   
22<script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/2256315.js" nitro-delay-ms="6500"></script>
22   
22<script>
vendor: 397 bytes, lines 22-29
22
23!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
24n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
25n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
26t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
27document,'script','//connect.facebook.net/en_US/fbevents.js');
28
29fbq('init', '
29879538095492563
vendor: 30 bytes, lines 29-30
29');
30fbq('track', "PageView");
30</script>
30 <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=879538095492563&ev=PageView&noscript=1" /></noscript>  <link rel="stylesheet" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/combinedCss/nitro-min-noimport-9493f0f3a8b1915c010301047c92a1a5-stylesheet.css" /><style>.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}</style><link rel="stylesheet" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/combinedCss/nitro-min-noimport-7a9328720daa26d462efe94641fbbb21-stylesheet.css" /> <link rel="icon" sizes="32x32" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/fav_icon.svg" /> <link rel="icon" sizes="192x192" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/fav_icon.svg" /> <link rel="apple-touch-icon" href="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/fav_icon.svg" />  
30<script nitro-exclude>window.IS_NITROPACK=!0;window.NITROPACK_STATE='FRESH';</script>
30<style>.nitro-cover{visibility:hidden!important;}</style>
30<script nitro-exclude>window.nitro_lazySizesConfig=window.nitro_lazySizesConfig||{};window.nitro_lazySizesConfig.lazyClass="nitro-lazy";nitro_lazySizesConfig.srcAttr="nitro-lazy-src";nitro_lazySizesConfig.srcsetAttr="nitro-lazy-srcset";nitro_lazySizesConfig.expand=10;nitro_lazySizesConfig.expFactor=1;nitro_lazySizesConfig.hFac=1;nitro_lazySizesConfig.loadMode=1;nitro_lazySizesConfig.ricTimeout=50;nitro_lazySizesConfig.loadHidden=true;(function(){let t=null;let e=false;let a=false;let i=window.scrollY;let r=Date.now();function n(){window.removeEventListener("scroll",n);window.nitro_lazySizesConfig.expand=300}function o(t){let e=t.timeStamp-r;let a=Math.abs(i-window.scrollY)/e;let n=Math.max(a*200,300);r=t.timeStamp;i=window.scrollY;window.nitro_lazySizesConfig.expand=n}window.addEventListener("scroll",o,{passive:true});window.addEventListener("NitroStylesLoaded",function(){e=true});window.addEventListener("load",function(){a=true});document.addEventListener("lazybeforeunveil",function(t){let e=false;let a=t.target.getAttribute("nitro-lazy-mask");if(a){let i="url("+a+")";t.target.style.maskImage=i;t.target.style.webkitMaskImage=i;e=true}let i=t.target.getAttribute("nitro-lazy-bg");if(i){let a=t.target.style.backgroundImage.replace("data:image/gif;base64,R0lGODlhAQABAIABAAAAAP///yH5BAEAAAEALAAAAAABAAEAAAICTAEAOw==",i.replace(/\(/g,"%28").replace(/\)/g,"%29"));if(a===t.target.style.backgroundImage){a="url("+i.replace(/\(/g,"%28").replace(/\)/g,"%29")+")"}t.target.style.backgroundImage=a;e=true}if(t.target.tagName=="VIDEO"){if(t.target.hasAttribute("nitro-lazy-poster")){t.target.setAttribute("poster",t.target.getAttribute("nitro-lazy-poster"))}else if(!t.target.hasAttribute("poster")){t.target.setAttribute("preload","metadata")}e=true}let r=t.target.getAttribute("data-nitro-fragment-id");if(r){if(!window.loadNitroFragment(r,"lazy")){t.preventDefault();return false}}if(t.target.classList.contains("av-animated-generic")){t.target.classList.add("avia_start_animation","avia_start_delayed_animation");e=true}if(!e){let e=t.target.tagName.toLowerCase();if(e!=="img"&&e!=="iframe"){t.target.querySelectorAll("img[nitro-lazy-src],img[nitro-lazy-srcset]").forEach(function(t){t.classList.add("nitro-lazy")})}}})})();</script>
30<script id="nitro-lazyloader">(function(e,t){if(typeof module=="object"&&module.exports){module.exports=lazySizes}else{e.lazySizes=t(e,e.document,Date)}})(window,function e(e,t,r){"use strict";if(!e.IntersectionObserver||!t.getElementsByClassName||!e.MutationObserver){return}var i,n;var a=t.documentElement;var s=e.HTMLPictureElement;var o="addEventListener";var l="getAttribute";var c=e[o].bind(e);var u=e.setTimeout;var f=e.requestAnimationFrame||u;var d=e.requestIdleCallback||u;var v=/^picture$/i;var m=["load","error","lazyincluded","_lazyloaded"];var g=Array.prototype.forEach;var p=function(e,t){return e.classList.contains(t)};var z=function(e,t){e.classList.add(t)};var h=function(e,t){e.classList.remove(t)};var y=function(e,t,r){var i=r?o:"removeEventListener";if(r){y(e,t)}m.forEach(function(r){e[i](r,t)})};var b=function(e,r,n,a,s){var o=t.createEvent("CustomEvent");if(!n){n={}}n.instance=i;o.initCustomEvent(r,!a,!s,n);e.dispatchEvent(o);return o};var C=function(t,r){var i;if(!s&&(i=e.picturefill||n.pf)){i({reevaluate:true,elements:[t]})}else if(r&&r.src){t.src=r.src}};var w=function(e,t){return(getComputedStyle(e,null)||{})[t]};var A=function(e,t,r){r=r||e.offsetWidth;while(r<n.minSize&&t&&!e._lazysizesWidth){r=t.offsetWidth;t=t.parentNode}return r};var E=function(){var e,r;var i=[];var n=function(){var t;e=true;r=false;while(i.length){t=i.shift();t[0].apply(t[1],t[2])}e=false};return function(a){if(e){a.apply(this,arguments)}else{i.push([a,this,arguments]);if(!r){r=true;(t.hidden?u:f)(n)}}}}();var x=function(e,t){return t?function(){E(e)}:function(){var t=this;var r=arguments;E(function(){e.apply(t,r)})}};var L=function(e){var t;var i=0;var a=n.throttleDelay;var s=n.ricTimeout;var o=function(){t=false;i=r.now();e()};var l=d&&s>49?function(){d(o,{timeout:s});if(s!==n.ricTimeout){s=n.ricTimeout}}:x(function(){u(o)},true);return function(e){var n;if(e=e===true){s=33}if(t){return}t=true;n=a-(r.now()-i);if(n<0){n=0}if(e||n<9){l()}else{u(l,n)}}};var T=function(e){var t,i;var n=99;var a=function(){t=null;e()};var s=function(){var e=r.now()-i;if(e<n){u(s,n-e)}else{(d||a)(a)}};return function(){i=r.now();if(!t){t=u(s,n)}}};var _=function(){var i,s;var o,f,d,m;var A;var T=new Set;var _=new Map;var M=/^img$/i;var R=/^iframe$/i;var W=function(){return/^((?!chrome|android).)*safari/i.test(navigator.userAgent)}();var O="onscroll"in e&&!/glebot/.test(navigator.userAgent);var S=0;var F=0;var I=function(e){S--;if(F){F--}if(e&&e.target){y(e.target,I)}if(!e||S<0||!e.target){S=0;F=0}if(J.length&&S-F<1&&S<3){u(function(){while(J.length&&S-F<1&&S<4){K({target:J.shift()})}})}};var P=function(e){if(A==null){A=w(t.body,"visibility")=="hidden"}return A||!(w(e.parentNode,"visibility")=="hidden"&&w(e,"visibility")=="hidden")};var B=function(e){z(e.target,n.loadedClass);h(e.target,n.loadingClass);h(e.target,n.lazyClass);y(e.target,$)};var D=x(B);var $=function(e){D({target:e.target})};var k=function(e,t){if(W){e.src=t;return}try{e.contentWindow.location.replace(t)}catch(r){e.src=t}};var q=function(e){var t;var r=e[l](n.srcsetAttr);if(t=n.customMedia[e[l]("data-media")||e[l]("media")]){e.setAttribute("media",t)}if(r){e.setAttribute("srcset",r)}};var H=x(function(e,t,r,i,a){var s,o,c,f,m,p;if(!(m=b(e,"lazybeforeunveil",t)).defaultPrevented){if(i){if(r){z(e,n.autosizesClass)}else{e.setAttribute("sizes",i)}}o=e[l](n.srcsetAttr);s=e[l](n.srcAttr);if(a){c=e.parentNode;f=c&&v.test(c.nodeName||"")}p=t.firesLoad||"src"in e&&(o||s||f);m={target:e};if(p){y(e,I,true);clearTimeout(d);d=u(I,2500);z(e,n.loadingClass);y(e,$,true)}if(f){g.call(c.getElementsByTagName("source"),q)}if(o){e.setAttribute("srcset",o)}else if(s&&!f){if(R.test(e.nodeName)){k(e,s)}else{e.src=s}}if(o||f){C(e,{src:s})}}E(function(){if(e._lazyRace){delete e._lazyRace}if(!p||e.complete){if(p){I(m)}else{S--}B(m)}})});var j=function(e){if(n.isPaused)return;var t,r;var a=M.test(e.nodeName);var o=a&&(e[l](n.sizesAttr)||e[l]("sizes"));var c=o=="auto";if(c&&a&&(e.src||e.srcset)&&!e.complete&&!p(e,n.errorClass)){return}t=b(e,"lazyunveilread").detail;if(c){N.updateElem(e,true,e.offsetWidth)}S++;if((r=J.indexOf(e))!=-1){J.splice(r,1)}_.delete(e);T.delete(e);i.unobserve(e);s.unobserve(e);H(e,t,c,o,a)};var G=function(e){var t,r;for(t=0,r=e.length;t<r;t++){if(e[t].isIntersecting===false){continue}j(e[t].target)}};var J=[];var K=function(e,r){var i,n,a,s;for(n=0,a=e.length;n<a;n++){if(r&&e[n].boundingClientRect.width>0&&e[n].boundingClientRect.height>0){_.set(e[n].target,{rect:e[n].boundingClientRect,scrollTop:t.documentElement.scrollTop,scrollLeft:t.documentElement.scrollLeft})}if(e[n].boundingClientRect.bottom<=0&&e[n].boundingClientRect.right<=0&&e[n].boundingClientRect.left<=0&&e[n].boundingClientRect.top<=0){continue}if(!e[n].isIntersecting){continue}s=e[n].target;if(S-F<1&&S<4){F++;j(s)}else if((i=J.indexOf(s))==-1){J.push(s)}else{J.splice(i,1)}}};var Q=function(){var e,t;for(e=0,t=o.length;e<t;e++){if(!o[e]._lazyAdd&&!o[e].classList.contains(n.loadedClass)){o[e]._lazyAdd=true;i.observe(o[e]);s.observe(o[e]);T.add(o[e]);if(!O){j(o[e])}}}};var U=function(){if(n.isPaused)return;if(_.size===0)return;const r=t.documentElement.scrollTop;const i=t.documentElement.scrollLeft;A=null;
30const a=r+e.innerHeight+n.expand;const s=i+e.innerWidth+n.expand*n.hFac;const o=r-n.expand;const l=(i-n.expand)*n.hFac;for(let e of _){const[t,r]=e;const i=r.rect.top+r.scrollTop;const n=r.rect.bottom+r.scrollTop;const c=r.rect.left+r.scrollLeft;const u=r.rect.right+r.scrollLeft;if(n>=o&&i<=a&&u>=l&&c<=s&&P(t)){j(t)}}};return{_:function(){m=r.now();o=t.getElementsByClassName(n.lazyClass);i=new IntersectionObserver(G);s=new IntersectionObserver(K,{rootMargin:n.expand+"px "+n.expand*n.hFac+"px"});const e=new ResizeObserver(e=>{if(T.size===0)return;s.disconnect();s=new IntersectionObserver(K,{rootMargin:n.expand+"px "+n.expand*n.hFac+"px"});_=new Map;for(let e of T){s.observe(e)}});e.observe(t.documentElement);c("scroll",L(U),true);new MutationObserver(Q).observe(a,{childList:true,subtree:true,attributes:true});Q()},unveil:j}}();var N=function(){var e;var r=x(function(e,t,r,i){var n,a,s;e._lazysizesWidth=i;i+="px";e.setAttribute("sizes",i);if(v.test(t.nodeName||"")){n=t.getElementsByTagName("source");for(a=0,s=n.length;a<s;a++){n[a].setAttribute("sizes",i)}}if(!r.detail.dataAttr){C(e,r.detail)}});var i=function(e,t,i){var n;var a=e.parentNode;if(a){i=A(e,a,i);n=b(e,"lazybeforesizes",{width:i,dataAttr:!!t});if(!n.defaultPrevented){i=n.detail.width;if(i&&i!==e._lazysizesWidth){r(e,a,n,i)}}}};var a=function(){var t;var r=e.length;if(r){t=0;for(;t<r;t++){i(e[t])}}};var s=T(a);return{_:function(){e=t.getElementsByClassName(n.autosizesClass);c("resize",s)},checkElems:s,updateElem:i}}();var M=function(){if(!M.i){M.i=true;N._();_._()}};(function(){var t;var r={lazyClass:"lazyload",lazyWaitClass:"lazyloadwait",loadedClass:"lazyloaded",loadingClass:"lazyloading",preloadClass:"lazypreload",errorClass:"lazyerror",autosizesClass:"lazyautosizes",srcAttr:"data-src",srcsetAttr:"data-srcset",sizesAttr:"data-sizes",minSize:40,customMedia:{},init:true,hFac:.8,loadMode:2,expand:400,ricTimeout:0,throttleDelay:125,isPaused:false};n=e.nitro_lazySizesConfig||e.nitro_lazysizesConfig||{};for(t in r){if(!(t in n)){n[t]=r[t]}}u(function(){if(n.init){M()}})})();i={cfg:n,autoSizer:N,loader:_,init:M,uP:C,aC:z,rC:h,hC:p,fire:b,gW:A,rAF:E};return i});</script>
30<script nitro-exclude>(function(){var t={childList:false,attributes:true,subtree:false,attributeFilter:["src"],attributeOldValue:true};var e=null;var r=[];function n(t){let n=r.indexOf(t);if(n>-1){r.splice(n,1);e.disconnect();a()}t.src=t.getAttribute("nitro-og-src");t.parentNode.querySelector(".nitro-removable-overlay")?.remove()}function i(){if(!e){e=new MutationObserver(function(t,e){t.forEach(t=>{if(t.type=="attributes"&&t.attributeName=="src"){let r=t.target;let n=r.getAttribute("nitro-og-src");let i=r.src;if(i!=n&&t.oldValue!==null){e.disconnect();let o=i.replace(t.oldValue,"");if(i.indexOf("data:")===0&&["?","&"].indexOf(o.substr(0,1))>-1){if(n.indexOf("?")>-1){r.setAttribute("nitro-og-src",n+"&"+o.substr(1))}else{r.setAttribute("nitro-og-src",n+"?"+o.substr(1))}}r.src=t.oldValue;a()}}})})}return e}function o(e){i().observe(e,t)}function a(){r.forEach(o)}window.addEventListener("message",function(t){if(t.data.action&&t.data.action==="playBtnClicked"){var e=document.getElementsByTagName("iframe");for(var r=0;r<e.length;r++){if(t.source===e[r].contentWindow){n(e[r])}}}});document.addEventListener("DOMContentLoaded",function(){document.querySelectorAll("iframe[nitro-og-src]").forEach(t=>{r.push(t)});a()})})();</script>
30<script nitro-exclude>(function(){const e=document.createElement("link");if(!(e.relList&&e.relList.supports&&e.relList.supports("prefetch"))){return}let t=document.cookie.includes("9d63262f59cd9b3378f01392c");let n={initNP_PPL:function(){if(window.NP_PPL!==undefined)return;window.NP_PPL={prefetches:[],lcpEvents:[],other:[]}},logPrefetch:function(e,n,r){let o=JSON.parse(window.sessionStorage.getItem("nitro_prefetched_urls"));if(o===null)o={};if(o[e]===undefined){o[e]={type:n,initiator:r};window.sessionStorage.setItem("nitro_prefetched_urls",JSON.stringify(o))}if(!t)return;window.NP_PPL.prefetches.push({url:e,type:n,initiator:r,timestamp:performance.now()})},logLcpEvent:function(e,n=null){if(!t)return;window.NP_PPL.lcpEvents.push({message:e,data:n,timestamp:performance.now()})},logOther:function(e,n=null){if(!t)return;window.NP_PPL.other.push({message:e,data:n,timestamp:performance.now()})}};if(t){n.initNP_PPL()}let r=0;const o=300;let l=".cstmr.com";let c=new RegExp(l+"$");function a(){return performance.now()-r>o}function u(){let e;let t=performance.now();const r={capture:true,passive:true};document.addEventListener("touchstart",o,r);document.addEventListener("mouseover",l,r);function o(e){t=performance.now();const n=e.target.closest("a");if(!n||!s(n)){return}g(n.href,"TOUCH")}function l(r){n.logOther("mouseoverListener() called",r);if(performance.now()-t<1111){return}const o=r.target.closest("a");if(!o||!s(o)){return}o.addEventListener("mouseout",c,{passive:true});e=setTimeout(function(){n.logOther("mouseoverTimer CALLBACK called",r);g(o.href,"HOVER");e=undefined},85)}function c(t){if(t.relatedTarget&&t.target.closest("a")==t.relatedTarget.closest("a")){return}if(e){clearTimeout(e);e=undefined}}}function f(){if(!PerformanceObserver.supportedEntryTypes.includes("largest-contentful-paint")){n.logLcpEvent("PerformanceObserver does not support LCP events in this browser.");return}let e=new PerformanceObserver(e=>{n.logLcpEvent("LCP_DETECTED",e.getEntries().at(-1).element);C=e.getEntries().at(-1).element});let t=function(e){k=window.requestIdleCallback(O);window.removeEventListener("load",t)};I.forEach(e=>{window.addEventListener(e,P,{once:true})});e.observe({type:"largest-contentful-paint",buffered:true});window.addEventListener("load",t)}function s(e){if(!e){n.logOther("Link Not Prefetchable: empty link element.",e);return false}if(!e.href){n.logOther("Link Not Prefetchable: empty href attribute.",e);return false}let t=e.href;let r=null;try{r=new URL(t)}catch(t){n.logOther("Link Not Prefetchable: "+t,e);return false}let o="."+r.hostname.replace("www.","");if(!["http:","https:"].includes(e.protocol)){n.logOther("Link Not Prefetchable: missing protocol in the URL.",e);return false}if(e.protocol=="http:"&&location.protocol=="https:"){n.logOther("Link Not Prefetchable: URL is HTTP but the current page is HTTPS.",e);return false}if(e.getAttribute("href").charAt(0)=="#"||e.hash&&e.pathname+e.search==location.pathname+location.search){n.logOther("Link Not Prefetchable: URL is the current location but with a hash.",e);return false}if(c.exec(o)===null){n.logOther("Link Not Prefetchable: Different domain.",e);return false}for(i=0;i<x.length;i++){if(t.match(x[i])!==null){n.logOther("Link Not Prefetchable: Excluded URL "+t+".",{link:e,regex:x[i]});return false}}return true}function p(){let e=navigator.connection;if(!e){return false}if(e.saveData){n.logOther("Data Saving Mode detected.");return true}return false}function d(){if(M!==null){return M}M=p();return M}if(!window.requestIdleCallback){window.requestIdleCallback=function(e,t){var t=t||{};var n=1;var r=t.timeout||n;var o=performance.now();return setTimeout(function(){e({get didTimeout(){return t.timeout?false:performance.now()-o-n>r},timeRemaining:function(){return Math.max(0,n+(performance.now()-o))}})},n)}}if(!window.cancelIdleCallback){window.cancelIdleCallback=function(e){clearTimeout(e)}}let h=function(e,t){n.logLcpEvent("MUTATION_DETECTED",e);clearTimeout(R);R=setTimeout(T,500,e)};let m=function(){return window.NavAI!==undefined};let g=function(e,t="",o=false){if(b.indexOf(e)>-1){n.logOther("Prefetch skipped: URL is already prefetched.",e);return}if(b.length>
3015){n.logOther("Prefetch skipped: Maximum prefetches threshold reached.");return}if(!o&&!a()){n.logOther("Prefetch skipped: on cooldown",e);return}if(d()){n.logOther("Prefetch skipped: limited connection",e);return}if(m()){n.logOther("Prefetch skipped: NavAI is present",e);return}let l="prefetch";if(HTMLScriptElement.supports&&HTMLScriptElement.supports("speculationrules")){l=Math.floor(Math.random()*2)===1?"prefetch":"prerender";if(l==="prefetch"){L(e)}if(l==="prerender"){E(e)}}else{L(e)}b.push(e);r=performance.now();n.logPrefetch(e,l,t);return true};function L(e){const t=document.createElement("link");t.rel="prefetch";t.setAttribute("nitro-exclude",true);t.type="text/html";t.href=e;document.head.appendChild(t)}function E(e){let t={prerender:[{source:"list",urls:[e]}]};let n=document.createElement("script");n.type="speculationrules";n.textContent=JSON.stringify(t);document.body.appendChild(n)}function w(e){let t=document.querySelector("body");while(e!=t){if(v(e)){e=e.parentElement;n.logOther("Skipping LCP container level: Inside a <nav> element.",e);continue}let t=Array.from(e.querySelectorAll("a"));n.logOther("filtering links...",t);t=t.filter(t=>{if(v(t)){n.logOther("Skipping link: Inside a <nav> element.",e);return false}return s(t)});if(t.length>0)return[t,e];e=e.parentElement}return[[],null]}function v(e){return e.closest("nav")!==null||e.nodeName=="NAV"}function P(e){S=true;if(y&&!U){_()}}function O(e){y=true;if(S&&!U){if(_()){window.cancelIdleCallback(k)}else{A++;if(A>2){window.cancelIdleCallback(k);n.logLcpEvent("IDLE_CALLBACK_CANCELLED")};}}}function _(){if(C==null){n.logLcpEvent("doLcpPrefetching_CALLBACK_CALLED_WITHOUT_LCP_ELEMENT");return false}let e=[];[e,N]=w(C);if(e.length==0){n.logLcpEvent("NO_LINKS_FOUND");return false}if(e.length>0){g(e[0].href,"LCP",!U);U=true}D.observe(N,{subtree:true,childList:true,attributes:true});n.logLcpEvent("MUTATION_OBSERVER_REGISTERED");window.cancelIdleCallback(k);n.logLcpEvent("IDLE_CALLBACK_CANCELLED")};function T(e){n.logLcpEvent("MUTATION_RESCAN_TRIGGERED",e);let t=w(N)[0];if(t.length>0){g(t[0].href,"LCP_MUTATION")}}let b=[];let C=null;let N=null;let k=0;let A=0;let I=["mousemove","click","keydown","touchmove","touchstart"];let S=false;let y=false;const D=new MutationObserver(h);let R=0;let U=false;let M=null;let x=JSON.parse(atob("W10="));if(Object.prototype.toString.call(x)==="[object Object]"){n.logOther("EXCLUDES_AS_OBJECT",x);let e=[];for(const t in x){e.push(x[t])}x=e}x=x.map(e=>new RegExp(e));if(navigator.connection){navigator.connection.onchange=function(e,t){M=null;n.logOther("Connection changed",{effectiveType:navigator.connection.effectiveType,rtt:navigator.connection.rtt,downlink:navigator.connection.downlink,saveData:navigator.connection.saveData})}}f();u()})();</script>
30<script nitro-exclude>(()=>{if(window.NitroPack=window.NitroPack||{coreVersion:"dev",isCounted:!1},!window.NitroPack.isCounted){window.NitroPack.isCounted=!0;const e=()=>{let e=performance?.getEntriesByType?.("navigation")?.[0];return document.prerendering||e?.activationStart>0?"_prr":"navigational-prefetch"===e?.deliveryType||void 0===e?.deliveryType&&e&&e.responseStart-e.requestStart<=5?"_pre":"_dow"},i=(e,i)=>{navigator.sendBeacon("https://to.getnitropack.com/p",JSON.stringify({siteId:"wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi",url:window.location.href,referrer:i||"",isOptimized:!!window.IS_NITROPACK,coreVersion:"dev",missReason:window.NPTelemetryMetadata?.missReason||"",pageType:window.NPTelemetryMetadata?.pageType||"",isEligibleForOptimization:!!window.NPTelemetryMetadata?.isEligibleForOptimization||!1,pageLoadMode:e}))};(async()=>{await new Promise(e=>{document.prerendering?document.addEventListener("prerenderingchange",e,{once:!0}):e()}),await new Promise(e=>{"complete"===document.readyState?e():window.addEventListener("load",e)}),i(e(),document.referrer)})(),window.addEventListener("pageshow",e=>{if(e.persisted){let e=document.prerendering||self.performance?.getEntriesByType?.("navigation")[0]?.activationStart>0;"visible"!==document.visibilityState||e||i("_bfr","")}})}})();</script>
30</head> <body class="wp-singular post-template-default single single-post postid-7641 single-format-standard wp-custom-logo wp-embed-responsive wp-theme-hello-elementor wp-child-theme-cstmr-2024 eio-default hello-elementor-default elementor-default elementor-kit-5 elementor-page-76 nitro-nojs">
vendor: 67 bytes, line 30
30<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
30GTM-N5DN6K7
vendor: 82 bytes, line 30
30" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
30<script>(function(){if(typeof NPSH!=="undefined"&&NPSH.isScrolled()){setTimeout(()=>{document.body.classList.remove("nitro-cover")},1e3);document.body.classList.add("nitro-cover");window.addEventListener("load",function(){document.body.classList.remove("nitro-cover")})}})();</script>
30 <header data-elementor-type="header" data-elementor-id="8" class="elementor elementor-8 elementor-location-header" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-7d4ba23 e-ecs-flex e-flex e-con-boxed e-con e-parent" data-id="7d4ba23" data-element_type="container" data-e-type="container" id="top_banner" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-24790cb e-con-full e-ecs-flex e-flex e-con e-child" data-id="24790cb" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-b64409b elementor-view-default elementor-widget elementor-widget-icon" data-id="b64409b" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="47" viewbox="0 0 41 47" fill="none"><path d="M18.9893 1.25293C19.9242 0.712984 21.0758 0.712983 22.0107 1.25293L38.6406 10.8545C39.576 11.3947 40.1514 12.393 40.1514 13.4717V32.6748C40.1513 33.6874 39.6451 34.6271 38.8115 35.1846L38.6406 35.291L22.0107 44.8926C21.1342 45.3988 20.0673 45.4312 19.167 44.9883L18.9893 44.8926L2.35938 35.291C1.4242 34.7508 0.848676 33.7533 0.848633 32.6748V13.4717C0.848633 12.3916 1.42473 11.3943 2.35938 10.8555V10.8545L18.9893 1.25293Z" stroke="white" stroke-width="1.69632"></path><path d="M13.4771 32.5658C13.1879 32.8553 12.8473 33 12.4553 33C12.0635 33 11.723 32.8553 11.4338 32.5658C11.1446 32.2763 11 31.9388 11 31.5534C11 31.168 11.1446 30.8307 11.4338 30.5414L16.5972 25.3856L13.9764 24.5222C13.6854 24.4177 13.5434 24.2198 13.5504 23.9285C13.5575 23.6374 13.7064 23.4439 13.9971 23.348L22.4216 20.816C22.6445 20.7428 22.8469 20.7972 23.029 20.9793C23.2111 21.1615 23.2656 21.3643 23.1924 21.5876L20.663 30.0205C20.5672 30.3118 20.3738 30.461 20.0828 30.468C19.792 30.475 19.5943 30.3329 19.4897 30.0416L18.6276 27.4181L13.4771 32.5658ZM31 20.4811C31 22.0505 30.5637 23.4691 29.6911 24.7368C28.8184 26.0047 27.666 26.9115 26.234 27.4572C25.9675 27.5583 25.7057 27.5583 25.4487 27.4572C25.1919 27.3561 25.013 27.1721 24.912 26.9053C24.8107 26.6385 24.8141 26.3765 24.9221 26.1194C25.0302 25.8621 25.2174 25.6829 25.484 25.5818C26.5031 25.1964 27.3375 24.539 27.9872 23.6095C28.6372 22.6801 28.9622 21.6373 28.9622 20.4811C28.9622 18.9849 28.43 17.704 27.3656 16.6385C26.3012 15.573 25.0217 15.0403 23.527 15.0403C22.372 15.0403 21.3324 15.3633 20.4082 16.0094C19.484 16.6555 18.8294 17.4887 18.4445 18.5088C18.3435 18.7756 18.1679 18.9674 17.9179 19.0842C17.6679 19.2011 17.4096 19.209 17.1431 19.1076C16.8765 19.0065 16.6871 18.8253 16.5748 18.5639C16.4624 18.3023 16.4568 18.0381 16.5578 17.7712C17.0945 16.3516 17.9912 15.2016 19.2478 14.3211C20.5047 13.4404 21.9311 13 23.527 13C25.5998 13 27.3635 13.728 28.8181 15.1841C30.2727 16.6402 31 18.4059 31 20.4811Z" fill="white"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-b39fa0c e-con-full e-ecs-flex e-flex e-con e-child" data-id="b39fa0c" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-01c9790 elementor-widget elementor-widget-heading" data-id="01c9790" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container nitro-lazy"> <h4 class="elementor-heading-title elementor-size-default">Before you speak to an agency, download our free Buyer’s Guide.</h4> </div> </div> <div class="elementor-element elementor-element-1831e5b elementor-widget elementor-widget-button" data-id="1831e5b" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://cstmr.com/agency-buyers-guide/" data-wpel-link="internal"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text nitro-lazy">Get Your Buyer’s Guide</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-7dc139c elementor-absolute hide-banner elementor-view-default elementor-widget elementor-widget-icon" data-id="7dc139c" data-element_type="widget" data-e-type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;}" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="24.374" height="24.374" viewbox="0 0 24.374 24.374"><path id="Path_303" data-name="Path 303" d="M14.773-14.625l7.812-7.812L24.2-24.048a.61.61,0,0,0,0-.861l-1.724-1.724a.61.61,0,0,0-.861,0L12.187-17.21,2.764-2
306.634a.61.61,0,0,0-.861,0L.178-24.91a.61.61,0,0,0,0,.862L9.6-14.625.178-5.2a.61.61,0,0,0,0,.861L1.9-2.616a.61.61,0,0,0,.862,0l9.424-9.423L20-4.228l1.611,1.611a.61.61,0,0,0,.861,0L24.2-4.34a.61.61,0,0,0,0-.861Z" transform="translate(0 26.812)" fill="#fff"></path></svg> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-b267dd5 e-con-full e-ecs-flex e-flex e-con e-parent" data-id="b267dd5" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-b947fdb elementor-widget elementor-widget-html" data-id="b947fdb" data-element_type="widget" data-e-type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> 
30<script>
31    document.querySelectorAll('.hide-banner').forEach(function(btn) {
32        btn.addEventListener('click', function(e) {
33        e.preventDefault();
34        document.getElementById('top_banner').style.display = 'none';
35    });
36});        
37    </script>
37 </div> </div> </div> <div class="elementor-element elementor-element-9423687 e-con-full e-ecs-flex e-flex e-con e-parent" data-id="9423687" data-element_type="container" data-e-type="container" id="hide-header" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}"> <div class="elementor-element elementor-element-9f9cc61 e-con-full e-ecs-flex e-flex e-con e-child" data-id="9f9cc61" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-4a7d8c4 elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="4a7d8c4" data-element_type="widget" data-e-type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://cstmr.com" data-wpel-link="internal" class=""> <img alt="" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/CSTMR-logo.svg" class="attachment-full size-full wp-image-6385 nitro-lazy" decoding="async" nitro-lazy-empty id="Mjc4OjEzMQ==-1" data-nitro-empty-id="Mjc4OjEzMQ==-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzQ4IDEwMiIgd2lkdGg9IjM0OCIgaGVpZ2h0PSIxMDIiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /> </a> </div> </div> <div class="elementor-element elementor-element-18024d0 elementor-hidden-desktop elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon" data-id="18024d0" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjY2MjMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D"> <svg xmlns="http://www.w3.org/2000/svg" width="34" height="8" viewbox="0 0 34 8" fill="none"><path d="M20.75 4C20.75 6.10938 19.0312 7.75 17 7.75C14.8906 7.75 13.25 6.10938 13.25 4C13.25 1.96875 14.8906 0.25 17 0.25C19.0312 0.25 20.75 1.96875 20.75 4ZM30.125 0.25C32.1562 0.25 33.875 1.96875 33.875 4C33.875 6.10938 32.1562 7.75 30.125 7.75C28.0156 7.75 26.375 6.10938 26.375 4C26.375 1.96875 28.0156 0.25 30.125 0.25ZM3.875 0.25C5.90625 0.25 7.625 1.96875 7.625 4C7.625 6.10938 5.90625 7.75 3.875 7.75C1.76562 7.75 0.125 6.10938 0.125 4C0.125 1.96875 1.76562 0.25 3.875 0.25Z" fill="#F5622C"></path></svg> </a> </div> </div> </div> </div> <div class="elementor-element elementor-element-993c254 e-con-full e-ecs-flex e-flex e-con e-child" data-id="993c254" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-48bc91f e--pointer-none ecs-toggle-align-right elementor-hidden-tablet elementor-hidden-mobile ecs-nav-layout-horizontal elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="48bc91f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;fas fa-caret-down\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-48bc91f" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-35"><a href="https://cstmr.com/our-work/" class="elementor-item" data-wpel-link="internal">Our Work</a></li> <li class="menu-services menu-item menu-item-type-custom menu-item-object-custom menu-item-6612"><a class="elementor-item">What We Do</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8032"><a href="https://cstmr.com/how-we-engage/" class="elementor-item" data-wpel-link="internal">How We Engage</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4874"><a href="https://cstmr.com/about-us/" class="elementor-item" data-wpel-link="internal">The Team</a></li> <li class="menu-finsights menu-item menu-item-type-custom menu-item-object-custom menu-item-6803"><a class="elementor-item">Finsights</a></li> </ul> </nav> <div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-48bc91f" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-35"><a href="https://cstmr.com/our-work/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Our Work</a></li> <li class="menu-services menu-item menu-item-type-custom menu-item-object-custom menu-item-6612"><a class="elementor-item" tabindex="-1">What We Do</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8032"><a href="https://cstmr.com/how-we-engage/" class="elementor-item" tabindex="-1" data-wpel-link="internal">How We Engage</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4874"><a href="https://cstmr.com/about-us/" class="elementor-item" tabindex="-1" data-wpel-link="internal">The Team</a></li> <li class="menu-finsights menu-item menu-item-type-custom menu-item-object-custom menu-item-6803"><a class="elementor-item" tabindex="-1">Finsights</a></li> </ul> </nav> </div> </div> <div class="elementor-element elementor-element-a7b38bb elementor-hidden-desktop elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon" data-id="a7b38bb" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjY2MjMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D"> <svg xmlns="http://www.w3.org/2000/svg" width="34" height="8" viewbox="0 0 34 8" fill="none"><path d="M20.75 4C20.75 6.10938 19.0312 7.75 17 7.75C14.8906 7.75 13.25 6.10938 13.25 4C13.25 1.96875 14.8906 0.25 17 0.25C19.0312 0.25 20.75 1.96875 20.75 4ZM30.125 0.25C32.1562 0.25 33.875 1.9
376875 33.875 4C33.875 6.10938 32.1562 7.75 30.125 7.75C28.0156 7.75 26.375 6.10938 26.375 4C26.375 1.96875 28.0156 0.25 30.125 0.25ZM3.875 0.25C5.90625 0.25 7.625 1.96875 7.625 4C7.625 6.10938 5.90625 7.75 3.875 7.75C1.76562 7.75 0.125 6.10938 0.125 4C0.125 1.96875 1.76562 0.25 3.875 0.25Z" fill="#F5622C"></path></svg> </a> </div> </div> </div> <div class="elementor-element elementor-element-86edb29 elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-button" data-id="86edb29" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://cstmr.com/strategic-consult/" data-wpel-link="internal"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Schedule a Call</span> </span> </a> </div> </div> </div> </div> </div> </header> <div data-elementor-type="single-post" data-elementor-id="76" class="elementor elementor-76 elementor-location-single post-7641 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-digital-marketing tag-financial-services tag-fintech" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-7f6554b e-con-full e-ecs-flex e-flex e-con e-parent" data-id="7f6554b" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-da1c871 e-con-full e-ecs-flex e-flex e-con e-child" data-id="da1c871" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-fb5742b elementor-widget__width-auto elementor-absolute elementor-view-default elementor-widget elementor-widget-icon" data-id="fb5742b" data-element_type="widget" data-e-type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;}" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="38" height="59" viewbox="0 0 38 59" fill="none"><g clip-path="url(#clip0_336_5654)"><path d="M38 12.4716C38 11.0609 37.2359 9.75782 35.9963 9.05361L21.0037 0.528492C19.7629 -0.176815 18.2359 -0.176815 16.9952 0.528492L2.00369 9.05361C0.764054 9.75782 0 11.0609 0 12.4716V29.5207C0 30.1624 0.175977 30.7733 0.465561 31.3251H0.452195L0.494519 31.392C0.53907 31.4743 0.590304 31.55 0.641538 31.6278L16.6321 57.2778C17.7169 59.0186 20.2853 59.0186 21.369 57.2778L37.3585 31.6278C37.4097 31.5489 37.4609 31.4732 37.5055 31.3909L37.5478 31.324H37.5344C37.824 30.7723 38 30.1613 38 29.5196V12.4716Z" fill="#F5622C"></path></g><defs><clippath id="clip0_336_5654"><rect width="38" height="58.5833" fill="white"></rect></clippath></defs></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-f35197a elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list" data-id="f35197a" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="https://cstmr.com" data-wpel-link="internal"> <span class="elementor-icon-list-text">Home</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="https://cstmr.com/finsights-marketing-blog/" data-wpel-link="internal"> <span class="elementor-icon-list-text">Finsights Blog</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="https://cstmr.com/blog/discovery-optimization-guide/" data-wpel-link="internal"> <span class="elementor-icon-list-text">Discovery Optimization and The Shifting Landscape of Search</span> </a> </li> </ul> </div> </div> </div> </div> <section class="elementor-section elementor-top-section elementor-element elementor-element-f598b27 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-mid
37dle elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default" data-id="f598b27" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8bf42" data-id="1c8bf42" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-2a40dd7 elementor-widget elementor-widget-post-info" data-id="2a40dd7" data-element_type="widget" data-e-type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-797562f elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <span class="elementor-post-info__terms-list-item">Strategy</span> </span> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-db8895d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="db8895d" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Discovery Optimization and The Shifting Landscape of Search</h1> </div> </div> <div class="elementor-element elementor-element-627f395 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons" data-id="627f395" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid" role="list"> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook"> <span class="elementor-share-btn__icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter"> <span class="elementor-share-btn__icon"> <i class="fab fa-twitter" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin"> <span class="elementor-share-btn__icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51d3b56 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="51d3b56" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-270f193" data-id="270f193" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-622c5c2 elementor-widget elementor-widget-post-info" data-id="622c5c2" data-element_type="widget" data-e-type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-797562f elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <span class="elementor-post-info__terms-list-item">Strategy</span> </span> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-3a14f0f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="3a14f0f" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Discovery Optimization and The Shifting Landscape of Search</h1> </div> </div> <div class="elementor-element elementor-element-a3f733f elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons" data-id="a3f733f" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid" role="list"> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook"> <span class="elementor-share-btn__icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter"> <span class="elementor-share-btn__icon"> <i class="fab fa-twitter" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin"> <span class="elementor-share-btn__icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email"> <span class="elementor-share-btn__icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-026eb47 elementor-widget__width-auto post-author elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-widget elementor-widget-author-box" data-id="026eb47" data-element_type="widget" data-e-type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img alt="Picture of Brendan Bresnahan" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/desktop/optimized/rev-5be59eb/secure.gravatar.com/avatar/caf5b469f40bfcaecb83234a9dd54100.c0940fd5016142b8f86ff215f7b597cfad15ada61db8cb6c0c7ccb75f9719020" class="nitro-lazy" decoding="async" nitro-lazy-empty id="NDc0OjE5Mw==-1" data-nitro-empty-id="NDc0OjE5Mw==-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDQgNDQiIHdpZHRoPSI0NCIgaGVpZ2h0PSI0NCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=" /> </div> <div class="elementor-author-box__text"> <div> <h4 class="elementor-author-box__name"> Brendan Bresnahan </h4> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-2f9558d elementor-widget__width-auto elementor-widget elementor-widget-post-info" data-id="2f9558d" data-element_type="widget" data-e-type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-384d07e elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>November 11, 2025</time> </span> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-adf4eda elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="adf4eda" data-element_type="section" data-e-type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a660fa3" data-id="a660fa3" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6bfb4e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="a6bfb4e" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img width="800" height="312" alt="Three glowing teal hexagons on a dark blue background, each containing an icon—representing SEO, AEO, and GEO." sizes="(max-width: 800px) 100v
37w, 800px" nitro-lazy-srcset="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-1024x399.jpg 1024w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-300x117.jpg 300w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-768x299.jpg 768w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-1536x599.jpg 1536w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-scaled.jpg 1920w" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-1024x399.jpg" class="attachment-large size-large wp-image-7650 nitro-lazy" decoding="async" nitro-lazy-empty id="NTA4OjEwNDM=-1" data-nitro-empty-id="NTA4OjEwNDM=-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAyNCAzOTkiIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjM5OSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=" /> </div> </div> <div class="elementor-element elementor-element-0bae51c elementor-widget elementor-widget-theme-post-content" data-id="0bae51c" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p class="wp-block-paragraph"><strong>The way people search, discover, and engage with information is changing fast</strong>.&nbsp;</p> <p class="wp-block-paragraph">GenAI tools like ChatGPT and Google’s AI Overview are becoming go-to resources for quick answers—reducing clicks and rewriting the rules of online visibility, especially for fintech and financial services firms.</p> <p class="wp-block-paragraph">Even when users start with a search engine, they’re often served AI-generated summaries instead of traditional link lists. In many cases, they don’t click at all, giving rise to the term “zero-click search.”&nbsp;</p> <p class="wp-block-paragraph">Today, financial service brands get discovered across a fragmented digital ecosystem, including GenAI platforms, YouTube, Reddit, social platforms, and third-party publications. <strong>Search engine results aren’t driving the traffic they used to.</strong>&nbsp;</p> <p class="wp-block-paragraph">These scattered mentions, placements, and citations are increasingly how trust is now built with businesses and consumers.</p> <p class="wp-block-paragraph">This shift has led CSTMR to reframe how we approach digital growth and the strategies we recommend to our clients.&nbsp;</p> <p class="wp-block-paragraph">Content marketing is no longer just about optimizing for traffic alone; <strong>it’s about optimizing for discoverability.</strong> Your financial services brand needs to position itself as a credible authority, with visibility in the places that build your brand’s awareness and reputation with your ideal client profile (ICP).&nbsp;</p> <p class="wp-block-paragraph">At CSTMR, <strong>we’ve evolved our approach to match this new reality</strong> as we help financial brands win visibility today and stay ahead of where digital discovery is heading tomorrow. <strong>&nbsp;&nbsp;&nbsp;&nbsp;</strong></p> <h2 class="wp-block-heading">Introducing Discovery Optimization</h2> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Discovery Optimization Is the Next Evolution of SEO" width="800" height="450" frameborder="0" referrerpolicy="str
37ict-origin-when-cross-origin" allowfullscreen allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;" nitro-og-src="https://www.youtube.com/embed/hlKB5OhSyKU?feature=oembed&enablejsapi=1&autoplay=1" nitro-lazy-src="data:text/html;base64,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" class="nitro-lazy"></iframe> </div></figure> <p class="wp-block-paragraph">As GenAI reshapes how people discover brands, the strategies we’ve traditionally labeled as SEO (and the channels where those strategies play out) are evolving.</p> <p class="wp-block-paragraph"><strong>What it means “to search” has changed. </strong>From the <a href="https://cstmr.com/blog/evolution-of-marketing-attribution/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">attribution era</a> until very recently, this term was nearly synonymous with a linear process—enter a query, scan results/links, and click through to a website—usually on Google.&nbsp;</p> <p class="wp-block-paragraph">But today, the meaning has expanded, and <strong>discovery happens across platforms and channels, driven by GenAI and often without a single click.</strong> AI Overviews have shown to cut <a href="https://ahrefs.com/blog/ai-overviews-reduce-clicks/" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">click-through rates by 34.5%</a> for top results, and <a href="https://arstechnica.com/google/2025/05/zero-click-searches-googles-ai-tools-are-the-culmination-of-its-hubris/" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">more than 40% of searches</a> now end without a direct website visit. This shift is broadening our understanding of visibility beyond the conventional definition of SEO.&nbsp;</p> <p class="wp-block-paragraph">To continue driving growth, financial services companies need <strong>strategies that help them get discovered, cited, and trusted across every digital touchpoint</strong>—old and new—where questions are asked and answers are delivered.</p> <p class="wp-block-paragraph">The truth is, SEO isn’t dead, far from it.</p> <p class="wp-block-paragraph">It is now part of a bigger, more dynamic ecosystem we call <strong><a href="https://cstmr.com/financial-marketing-services/discovery-optimization-seo/" data-wpel-link="internal">Discovery Optimization</a> </strong>that encompasses SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), social search, and other digital paths that people use to uncover information and get answers.</p> <figure class="wp-block-image size-full"><img fetchpriority="high" width="1920" height="818" alt="" sizes="(max-width: 1920px) 100vw, 1920px" nitro-lazy-srcset="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Discovery-Optimization-1-1-scaled.jpg 1920w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Discovery-Optimization-1-1-300x128.jpg 300w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Discovery-Optimization-1-1-1024x436.jpg 1024w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Discovery-Optimization-1-1-768x327.jpg 768w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Discovery-Optimization-1-1-1536x654.jpg 1536w" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2025/11/Discovery-Optimization-1-1-scaled.jpg" class="wp-image-7651 nitro-lazy" decoding="async" nitro-lazy-empty id="NTc5Ojc1NQ==-1" data-nitro-empty-id="NTc5Ojc1NQ==-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTkyMCA4MTgiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjgxOCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=" /></figure> <p class="wp-block-paragraph">It may help to think of Discover Optimization as a river of digital traffic with tributary streams extending across the internet. Each stream contributes to the overall volume. Some are larger than others, but all of them matter.&nbsp;</p> <h3 class="wp-block-heading"><strong>What Is SEO</strong><strong> (Search Engine Optimization)?</strong></h3> <p class="wp-block-paragraph">SEO is the part of Discovery Optimization that everyone already knows—and for good reason. <strong>It’s been the backbone of online visibility for over two decades.</strong> And although digital marketing techniques advance relentlessly, SEO remains a primary tributary for digital and physical traffic.</p> <p class="wp-block-paragraph">At its core,<strong> SEO is about helping brands rank in traditional (organic) search engine results</strong> by optimizing website structure/content and developing authority. It’s evolved significantly over time, but <a href="https://cstmr.com/blog/seo-audit-checklist-for-fintechs/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">the fundamentals are alive and well</a>.</p> <p class="wp-block-paragraph">SEO can generally be broken down <a href="https://cstmr.com/blog/seo-for-financial-services/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">into three key sub-categories</a>:</p> <ul class="wp-block-list"> <li><strong>On-Page SEO:</strong> Content creation, page structure optimization, and topic cluster development, all designed to align with user <a href="https://cstmr.com/blog/understanding-search-intent-seo/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">search intent</a></li> <li><a href="https://cstmr.com/blog/technical-seo-for-fintechs/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal"><strong>Technical SEO</strong></a><strong>:</strong> Optimizing the structure and performance of your website, including navigation, sitemaps, metadata (title tags, alt text), site speed, and mobile responsiveness</li> <li><strong>Off-Page SEO: </strong>Activities that build authority beyond your website, like backlink outreach, brand mentions, and digital PR</li> </ul> <p class="wp-block-paragraph">At CSTMR, we promote and execute comprehensive SEO strategies, ensuring website health, and building topic-driven content that matches what users are searching for. <strong>These practices still matter—and will for a long time—even as user behavior and preferences change.&nbsp;</strong></p> <p class="wp-block-paragraph">But SEO is no longer the entire game. It is a key component, but <strong>a singular focus on traditional SEO</strong>–especially with a heavy emphasis on your website–<strong>is likely to lead to diminishing returns.&nbsp;</strong></p> <p class="wp-block-paragraph">To show up in GenAI platforms, AI Overviews, and fast-answer environments, financial services firms should adjust for how search behavior has changed and how AI models process and surface information.</p> <p class="wp-block-paragraph"><strong>That’s where AEO and GEO come into play.</strong></p> <h3 class="wp-block-heading"><strong>What Is AEO</strong><strong> (</strong><strong>Answer Engine Optimization</strong><strong>)?</strong></h3> <p class="wp-block-paragraph">AEO focuses on <strong>optimizing content so it is selected by Google to appear in AI-driven search.</strong> Think fast answers like AI Overviews, featured snippets, People Also Ask boxes, and voice search results.&nbsp;</p> <p class="wp-block-paragraph">It’s about showing up when someone needs a quick answer, not an essay. Strong AEO means focusing on answering common questions clearly, using <
37a href="https://www.searchenginejournal.com/technical-seo/schema/#:~:text=By%20structuring%20your%20webpage%20data,specific%20aspects%20of%20your%20business." target="_blank" rel="noreferrer noopener external" data-wpel-link="external">schema markup</a>, and being the first to give a simple, direct response to what people are searching for. <strong>This is less about volume and more about precision.&nbsp;</strong></p> <p class="wp-block-paragraph">Google AI Mode, for example, leverages “query fan-out.”&nbsp;</p> <p class="wp-block-paragraph">This means it issues multiple sub-queries concurrently, synthesizing answers from diverse sources. Here, those companies that leverage traditional SEO and content strategy best practices—<strong>like a hub-and-spoke topic cluster structure</strong>—are more likely to appear in AI Overviews.</p> <p class="wp-block-paragraph">And there are even more new terms popping up, like AIO (AI Integration Optimization), SXO (Search Experience Optimization), and LEO (LLM Engine Optimization).&nbsp;</p> <p class="wp-block-paragraph">Each one focuses on a slightly different angle, but they’re all circling the same core idea: <strong>helping brands expand their reach and build trust in a new kind of search environment</strong>, where meaningful connections with your customers are more precious than ever.&nbsp;</p> <p class="wp-block-paragraph">While the acronyms may be new, financial brands cannot afford to lose focus on the guiding principle of<strong> helping users find trusted, helpful answers, and fast</strong>. AEO simply reflects how that goal now plays out in an AI-powered search landscape.</p> <h3 class="wp-block-heading"><strong>What Is GEO (</strong><strong>Generative Engine Optimization</strong><strong>)?</strong></h3> <p class="wp-block-paragraph">GEO is about making sure content gets<strong> picked up and understood by GenAI tools like ChatGPT, Gemini, or Perplexity.&nbsp;</strong></p> <p class="wp-block-paragraph">These platforms don’t just list results; they summarize, “pull in,” and cite content they think is relevant. So with GEO, your financial services brand needs to appear in and be cited by those summaries.&nbsp;</p> <p class="wp-block-paragraph"><strong>That means having clear, trustworthy content that reflects expertise and covers topics deeply.</strong> It also means structuring website content (both at the page and library level) so it’s easy for these models to reference, like using clean headings, solid internal linking, and citing reputable sources.&nbsp;</p> <p class="wp-block-paragraph"><strong>Your goal is always to be the source that AI tools are pulling from.</strong></p> <h2 class="wp-block-heading">The Search Fundamentals Still Matter</h2> <p class="wp-block-paragraph">And while the data show how quickly things are shifting, <strong>the core principles of visibility haven’t changed.&nbsp;</strong></p> <p class="wp-block-paragraph">In a world where 80% of search users rely on AI summaries <a href="https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">at least 40% of the time</a>, the power of helpful content, quality links, <a href="https://cstmr.com/blog/unpacking-topical-relevance-in-fintech-seo/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">topical relevance</a>, and real authority can’t be overstated. These tactics are vital to your SEO—and they also power AEO, GEO, and other discoverability strategies.</p> <p class="wp-block-paragraph">Whether content is being surfaced in a traditional search engine or AI model, <strong>the underlying quality signals are the same.</strong> And that’s the real opportunity; more ways to be discovered, more chances to be trusted.</p> <p class="wp-block-paragraph">In a recent comment, <a href="https://searchengineland.com/google-danny-sullivan-good-seo-good-geo-461464?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">Google’s former search liaison Danny Sullivan</a> said:</p> <figure class="wp-block-pullquote"><blockquote><p><strong>“Good SEO is also good GEO.”</strong></p></blockquote></figure> <p class="wp-block-paragraph">He is not saying they are the same thing.&nbsp;</p> <p class="wp-block-paragraph">Rather, he is saying that <a href="https://cstmr.com/blog/how-to-create-original-content/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">content that is original</a>, clear, helpful, and well-structured isn’t just optimized for traditional organic search,<strong> it’s also more likely to be pulled into generative answers.</strong> No hacks or overhauls required.&nbsp;</p> <p class="wp-block-paragraph">In fact, <a href="https://www.searchenginejournal.com/google-says-you-dont-need-aeo-or-geo-to-rank-in-ai-overviews/551939/?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">Google recently clarified</a> that you don’t need to chase new acronyms like AEO or GEO to show up in AI Overviews. <strong>You’re better off focusing on quality and clarity.</strong> That’s a helpful reminder in a time when getting your brand front and center feels more complex than ever.</p> <p class="wp-block-paragraph">So yes, the landscape is changing. But the playbook hasn’t been thrown out—it’s being updated.</p> <h2 class="wp-block-heading">AI, Authority, and the New Rules for Financial Brands</h2> <p class="wp-block-paragraph">At CSTMR, we work with fintech and financial services brands to improve discoverability and visibility in a digital space that’s evolving with each new AI model or feature rollout—<strong>and will continue to change rapidly for the foreseeable future.</strong>&nbsp;</p> <p class="wp-block-paragraph">You need a trusted partner who can <strong>guide you through the Discovery Optimization process for your specific industry and target audience.</strong></p> <p class="wp-block-paragraph">Financial services sits in a category known as YMYL (Your Money or Your Life); topics that can directly impact people’s financial stability or personal well-being. <strong>That means these brands are held to a higher standard.</strong> And while sectors like health and legal have already seen major shifts from AI-generated answers, financial services is moving more cautiously.</p> <p class="wp-block-paragraph">For example, AI Overviews appear in only <a href="https://seranking.com/blog/ai-overviews-and-ymyl
37-topics-research/" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">41.67% of finance-related keywords</a>, compared to 77.67%in legal and 65.33% in health.</p> <p class="wp-block-paragraph">It’s good to have healthy expectations in the age of Discovery Optimization—<strong>even if your rankings stay strong, the traffic may not follow the way it did in years past.</strong>&nbsp;</p> <p class="wp-block-paragraph">According to Ahrefs, 97.7% of AI Overviews <a href="https://ahrefs.com/blog/insights-from-56-million-ai-overviews/" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">appear for informational searches</a> (most financial services queries lean towards informational), so top-of-funnel queries are where we’re seeing the biggest drop in clicks. It’s not time to panic. It’s time to get prepared.</p> <p class="wp-block-paragraph"><strong>Ideally, your marketing strategy helps increase visibility across the entire Discovery Optimization spectrum</strong>, ensuring that your content reflects E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trust) and is positioned to earn trust no matter how users discover it.</p> <p class="wp-block-paragraph">And here’s the key to note—for the majority of marketing content, E-E-A-T might help improve discoverability. <strong>For YMYL, it’s a gatekeeper.&nbsp;</strong></p> <p class="wp-block-paragraph">If your organization’s content doesn’t reflect real experience, credible voices, and a clear signal of trust, it may not appear at all, especially as AI-driven platforms get more selective about what they surface.&nbsp;</p> <p class="wp-block-paragraph">To paraphrase <a href="https://searchengineland.com/b2b-authority-ai-search-era-456207" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">this piece from Search Engine Land</a>, financial brands that want to stay relevant in AI-powered search<strong> need to show up not just as experts, but as authorities in their space.&nbsp;</strong></p> <p class="wp-block-paragraph">The distinction lies in simply having accurate content versus being a brand that is consistently recognized, cited, and trusted across channels and discovery systems.&nbsp;</p> <h3 class="wp-block-heading"><strong>Cross-Channel Content&nbsp;</strong></h3> <p class="wp-block-paragraph">While a website is still a foundational pillar of brand visibility, on its own, <strong>it no longer offers a compelling competitive edge.&nbsp;&nbsp;&nbsp;</strong></p> <p class="wp-block-paragraph">AI-generated results now treat YouTube videos, PR, and community forums as credible referral sources. That means visibility isn’t limited to websites—it’s distributed— and discoverability can no longer exist in a silo.</p> <p class="wp-block-paragraph"><strong>Discovery Optimization requires a cross-channel approach.</strong>&nbsp;</p> <p class="wp-block-paragraph">Your brand needs a presence on owned platforms (like blogs, YouTube), earned media (press, industry publications), and shared channels (social, community forums). This distributed approach not only mitigates organic traffic volatility<strong> but also increases the chance of being cited in AI Overviews and remembered by users.</strong></p> <p class="wp-block-paragraph">Cross-channel content boosts discoverability, reinforces E-E-A-T signals, and builds a resilient ecosystem that adapts to how people and AI uncover trustworthy information.</p> <h3 class="wp-block-heading"><strong>Blog Content as a Core Visibility Driver</strong></h3> <p class="wp-block-paragraph"><strong>For financial brands, blog content is not just a “nice-to-have,” </strong><a href="https://cstmr.com/blog/how-to-create-original-content/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">it’s a strategic growth engine</a>.&nbsp;</p> <p class="wp-block-paragraph">For YMYL brands where trust and expertise are non-negotiable, long-form blog content has always served as a powerful tool for education, relationship building, and sustained visibility.&nbsp;</p> <p class="wp-block-paragraph">The same holds true in the current environment, but with even more opportunity to find and nurture target audiences with high-quality, well-researched, and user-centric content:</p> <ul class="wp-block-list"> <li><strong>For SEO:</strong> blog content <strong>drives organic visibility and</strong> <strong>builds authority</strong> through topically connected, keyword-aligned articles&nbsp;</li> <li><strong>For AEO:</strong> clear, concise, and logically structured blog content (especially those leveraging Q&amp;A sections) <strong>improves performance in featured snippets, voice search, and AI Overviews</strong></li> <li><strong>For GEO:</strong> highly actionable, resource-rich blog content <strong>increases the likelihood of being cited within GenAI platforms</strong></li> </ul> <p class="wp-block-paragraph">While each channel and strategy has unique mechanisms for surfacing content, their success factors overlap considerably. What drives strong organic visibility for blog content<strong>—structured, authoritative, intent aligned, value-rich, etc.—</strong>also powers performance in AEO and GEO.</p> <p class="wp-block-paragraph">Experience has shown us that, with respect to blog content, <strong>GEO can diverge topically.</strong> Some articles that perform well in organic search and AEO <strong>may not see the same traction in GenAI referral traffic</strong>, depending on how those systems source and contextualize information.&nbsp;</p> <p class="wp-block-paragraph">But one pattern is consistent across every discovery channel: <strong>weak content performs poorly, always.</strong></p> <p class="wp-block-paragraph">As AI shifts the search landscape, blog content remains one of the most scalable and flexible ways to communicate expertise and drive discoverability, no matter where users are searching.</p> <h3 class="wp-block-heading"><strong>YouTube as a Strategic Asset</strong></h3> <p class="wp-block-paragraph">Accounting for over <strong>8% of impressions and 12% of mentions across the top 10 domains appearing in AI Overviews</strong>, YouTube stands out as <a href="https://ahrefs.com/blog/insights-from-56-million-ai-overviews/" target="_blank" rel="noreferrer noopener external" data-wpel-link="external">a major visibility driver</a>. For YMYL content, video provides a unique opportunity to:</p> <ul class="wp-block-list"> <li>Reinforce E-E-A-T visually and authentically</li> <li>Extend content reach across AI, organic, and video search</li> <li>Build trust and brand recognition in zero-click environments</li> <li>Improve organic SERP presence via video carousels and rich snippets</li> <li>Drive indirect traffic and lead nurturing</li> <li>Increase shareability and cross-channel utility</li> </ul> <p class="wp-block-paragraph">As GenAI becomes ubiquitous, <strong>brands without a strong video presence risk falling behind.</strong> <a href="https://cstmr.com/blog/youtube-seo-overview-fintech/" target="_blank" rel="noreferrer noopener" data-wpel-link="internal">YouTube isn’t just a content channel</a>—it’s a credibility signal, a discovery engine, and a shortcut into AI-generated responses.&nbsp;</p> <h2 class="wp-block-heading">Trust Is Still the Best Pathway to Growth</h2> <p class="wp-block-paragraph"><strong>Discovery Optimization reflects the reality that digital visibility spans more than simple search activity.</strong> But that doesn’t mean SEO is gone—it just operates within a larger, more dynamic framework.</p> <p class="wp-block-paragraph">Helpful content, topic clusters, strong links, and authority still win.&nbsp;</p> <p class="wp-block-paragraph">What’s changed is where visibility happens—and how people discover your financial services brand. AI-driven answers, zero-click search, and new acronyms like GEO or AEO add new layers to an old game.</p> <p class="wp-block-paragraph"><strong>At CSTMR, our commitment to you is simple: we build lasting visibility and authority for financial and fintech brands.&nbsp;</strong></p> <p class="wp-block-paragraph">The metrics for “search” success today don’t stop at impressions, clicks, and keyword rankings—they now include your brand’s presence across platforms, mentions within AI tools, and the authority signals that shape visibility everywhere users search.</p> <p class="wp-block-paragraph">The financial brands that win in this new era will be the ones that treat owned, earned, and shared channels as part of one unified approach<strong>—and driven by </strong><strong>Discovery Optimization</strong><strong>.</strong> That’s the path we create for our clients, and that’s what will keep them discoverable, trusted, and successful as digital marketing evolves.</p> <p class="wp-block-paragraph">If you’re ready to optimize your brand for discovery, <a href="https://cstmr.com/strategic-consult/" data-wpel-link="internal">schedule a call today.</a>&nbsp;</p> </div> </div> <div class="elementor-element elementor-element-a512252 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-rounded elementor-grid-0 elementor-widget elementor-widget-share-buttons" data-id="a512252" data-element_type="widget" data-e-type="widget" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid" role="list"> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_twitter" role="button" tabindex="0" aria-label="Share on twitter"> <span class="elementor-share-btn__icon"> <i class="fab fa-twitter" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_linkedin" role="button" tabindex="0" aria-label="Share on linkedin"> <span class="elementor-share-btn__icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_facebook" role="button" tabindex="0" aria-label="Share on facebook"> <span class="elementor-share-btn__icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="elementor-grid-item" role="listitem"> <div class="elementor-share-btn elementor-share-btn_email" role="button" tabindex="0" aria-label="Share on email"> <span class="elementor-share-btn__icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-45feb4a post-bio elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box" data-id="45feb4a" data-element_type="widget" data-e-type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img alt="Picture of Brendan Bresnahan" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/desktop/optimized/rev-5be59eb/secure.gravatar.com/avatar/f545fb96b7c3ac4392f1e50ef9c6c642.c0940fd5016142b8f86ff215f7b597cfad15ada61db8cb6c0c7ccb75f9719020" class="nitro-lazy" decoding="async" nitro-lazy-empty id="OTQ2OjE5NA==-1" data-nitro-empty-id="OTQ2OjE5NA==-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDMwMCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIzMDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /> </div> <div class="elementor-author-box__text"> <div> <div class="elementor-author-box__name"> Brendan Bresnahan </div> </div> <div class="elementor-author-box__bio"> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ea77ffc" data-id="ea77ffc" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0edc521 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0edc521" data-element_type="section" data-e-type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c4f493" data-id="4c4f493" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-35a5928 elementor-widget__width-auto elementor-absolute elementor-view-default elementor-widget elementor-widget-icon" data-id="35a5928" data-element_type="widget" data-e-type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;}" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="38" height="59" viewbox="0 0 38 59" fill="none"><g clip-path="url(#clip0_336_5654)"><path d="M38 12.4716C38 11.0609 37.2359 9.75782 35.9963 9.05361L21.0037 0.528492C19.7629 -0.176815 18.2359 -0.176815 16.9952 0.528492L2.00369 9.05361C0.764054 9.75782 0 11.0609 0 12.4716V29.5207C0 30.1624 0.175977 30.7733 0.465561 31.3251H0.452195L0.494519 31.392C0.53907 31.4743 0.590304 31.55 0.641538 31.6278L16.6321 57.2778C17.7169 59.0186 20.2853 59.0186 21.369 57.2778L37.3585 31.6278C37.4097 31.5489 37.4609 31.4732 37.5055 31.3909L37.5478 31.324H37.5344C37.824 30.7723 38 30.1613 38 29.5196V12.4716Z" fill="#F5622C"></path></g><defs><clippath id="clip0_336_5654"><rect width="38" height="58.5833" fill="white"></rect></clippath></defs></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-7a31f62 elementor-widget elementor-widget-heading" data-id="7a31f62" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Get Fintech Insights for Growth</h4> </div> </div> <div class="elementor-element elementor-element-f9d5e29 elementor-widget elementor-widget-text-editor" data-id="f9d5e29" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.</p> </div> </div> <div class="elementor-element elementor-element-f7a8be2 elementor-widget elementor-widget-html" data-id="f7a8be2" data-element_type="widget" data-e-type="widget" data-widget_type="html.default"> <div class="elementor-widget-container">  
37<script charset="utf-8" type="text/javascript" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/js.hsforms.net/forms/render-blocking-nitro-min-v2.js"></script>
37 
37<script>
38hbspt.forms.create({
39region: "na1",
40portalId: "2256315",
41formId: "ed6d84f5-f5d1-4d99-a2dd-d61680c6c27b"
42});
43</script>
43 </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-be2b7f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be2b7f0" data-element_type="section" data-e-type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1a37ba6" data-id="1a37ba6" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a87ccc3 elementor-widget elementor-widget-image" data-id="a87ccc3" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="/mighty-finsights-podcast/" data-wpel-link="internal"> <img width="320" height="480" alt="Follow Mighty Finsights Podcast" sizes="(max-width: 320px) 100vw, 320px" nitro-lazy-srcset="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/320x480.webp 320w, https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/320x480-200x300.png 200w" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/320x480.webp" class="attachment-medium_large size-medium_large wp-image-7195 nitro-lazy" decoding="async" nitro-lazy-empty id="MTAxMTo0MDM=-1" data-nitro-empty-id="MTAxMTo0MDM=-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzIwIDQ4MCIgd2lkdGg9IjMyMCIgaGVpZ2h0PSI0ODAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /> </a> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2300d5c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2300d5c" data-element_type="section" data-e-type="section" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e5fb049" data-id="e5fb049" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-130a313 elementor-widget__width-auto elementor-absolute elementor-view-default elementor-widget elementor-widget-icon" data-id="130a313" data-element_type="widget" data-e-type="widget" data-settings="{&quot;_position&quot;:&quot;absolute&quot;}" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="38" height="59" viewbox="0 0 38 59" fill="none"><g clip-path="url(#clip0_336_5654)"><path d="M38 12.4716C38 11.0609 37.2359 9.75782 35.9963 9.05361L21.0037 0.528492C19.7629 -0.176815 18.2359 -0.176815 16.9952 0.528492L2.00369 9.05361C0.764054 9.75782 0 11.0609 0 12.4716V29.5207C0 30.1624 0.175977 30.7733 0.465561 31.3251H0.452195L0.494519 31.392C0.53907 31.4743 0.590304 31.55 0.641538 31.6278L16.6321 57.2778C17.7169 59.0186 20.2853 59.0186 21.369 57.2778L37.3585 31.6278C37.4097 31.5489 37.4609 31.4732 37.5055 31.3909L37.5478 31.324H37.5344C37.824 30.7723 38 30.1613 38 29.5196V12.4716Z" fill="#F5622C"></path></g><defs><clippath id="clip0_336_5654"><rect width="38" height="58.5833" fill="white"></rect></clippath></defs></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-4e00f32 elementor-widget elementor-widget-heading" data-id="4e00f32" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Featured Articles</h4> </div> </div> <div class="elementor-element elementor-element-f538edb elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="f538edb" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div role="list" class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid elementor-has-item-ratio"> <article class="elementor-post elementor-grid-item post-8407 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-email-marketing-strategy tag-financial-services-email-deliverability" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://cstmr.com/blog/email-marketing-for-financial-services-2/" tabindex="-1" data-wpel-link="internal"> <div class="elementor-post__thumbnail"><img width="1" height="1" alt="Email journey with multiple touchpoints leading to a conversion." nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2026/08/How-Financial-Brands-Can-Turn-Email-Into-a-Growth-System.png" class="attachment-medium_large size-medium_large wp-image-8408 nitro-lazy" decoding="async" nitro-lazy-empty id="MTAzOTozMzI=-1" data-nitro-empty-id="MTAzOTozMzI=-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgOTk1MSAzODc4IiB3aWR0aD0iOTk1MSIgaGVpZ2h0PSIzODc4IiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://cstmr.com/blog/email-marketing-for-financial-services-2/" data-wpel-link="internal"> How Financial Brands Can Turn Email Into a High Return System </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-8183 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-brand-trust tag-how-to-build-brand-trust tag-know-like-and-trust tag-know-like-trust tag-zmot tag-zmot-marketing" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://cstmr.com/blog/zero-moment-of-truth-trust-ladder/" tabindex="-1" data-wpel-link="internal"> <div class="elementor-post__thumbnail"><img width="768" height="299" alt="An line graph showing a upward step-like progression across three marked checkpoints, representing stages of growth on a dark grid background." nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2026/06/Moving-up-the-Trust-Ladder_-From-Zero-Moment-of-Truth-to-Conversion-768x299.png" class="attachment-medium_large size-medium_large wp-image-8354 nitro-lazy" decoding="async" nitro-lazy-empty id="MTA1MDo0MzM=-1" data-nitro-empty-id="MTA1MDo0MzM=-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzY4IDI5OSIgd2lkdGg9Ijc2OCIgaGVpZ2h0PSIyOTkiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://cstmr.com/blog/zero-moment-of-truth-trust-ladder/" data-wpel-link="internal"> Moving up the Trust Ladder: From Zero Moment of Truth to Conversion </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-8125 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy" role="listitem"> <a class="elementor-post__thumbnail__link" href="https://cstmr.com/blog/from-keywords-to-discovery-the-new-rules-of-ai-in-performance-marketing/" tabindex="-1" data-wpel-link="internal"> <div class="elementor-post__thumbnail"><img width="768" height="299" alt="" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2026/06/Hero-From-Keywords-to-Discovery_-The-New-Rules-of-AI-in-Performance-Marketing-768x299.png" class="attachment-medium_large size-medium_large wp-image-8162 nitro-lazy" decoding="async" nitro-lazy-empty id="MTA2MTozMDE=-1" data-nitro-empty-id="MTA2MTozMDE=-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzY4IDI5OSIgd2lkdGg9Ijc2OCIgaGVpZ2h0PSIyOTkiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /></div> </a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://cstmr.com/blog/from-keywords-to-discovery-the-new-rules-of-ai-in-performance-marketing/" data-wpel-link="internal"> From Keywords to Discovery: The New Rules of AI in Performance Marketing </a> </h3> </div> </article> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6431140 elementor-section-content-mid
43dle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6431140" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa54c1b" data-id="fa54c1b" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5a4fa8 elementor-widget elementor-widget-heading" data-id="e5a4fa8" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ready to build your brand into something better?</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd539d8" data-id="dd539d8" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b47eeb1 elementor-align-justify elementor-widget elementor-widget-button" data-id="b47eeb1" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://cstmr.com/contact-us/strategic-consult/" data-wpel-link="internal"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get in Touch</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> 
43<script nitro-exclude>
44                document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? '0' : '1') + '; path=/; SameSite=Lax';
45            </script>
45 
45<script nitro-exclude>
46    if (!window.NITROPACK_STATE || window.NITROPACK_STATE != 'FRESH') {
47        var proxyPurgeOnly = 0;
48        if (typeof navigator.sendBeacon !== 'undefined') {
49            var nitroData = new FormData(); nitroData.append('nitroBeaconUrl', 'aHR0cHM6Ly9jc3Rtci5jb20vYmxvZy9kaXNjb3Zlcnktb3B0aW1pemF0aW9uLWd1aWRlLw=='); nitroData.append('nitroBeaconCookies', 'W10='); nitroData.append('nitroBeaconHash', '352f45a3bb5ae14488d84e810c809ebee92203f806fb3d970087d2d303fe72dbc39debbe32251c94067e3be5c397ad6754ec3c60310d7464a60c1ce5baf9cba8'); nitroData.append('proxyPurgeOnly', ''); nitroData.append('layout', 'post'); navigator.sendBeacon(location.href, nitroData);
50        } else {
51            var xhr = new XMLHttpRequest(); xhr.open('POST', location.href, true); xhr.setRequestHeader('Content-Type', 'application/x-www-form-urlencoded'); xhr.send('nitroBeaconUrl=aHR0cHM6Ly9jc3Rtci5jb20vYmxvZy9kaXNjb3Zlcnktb3B0aW1pemF0aW9uLWd1aWRlLw==&nitroBeaconCookies=W10=&nitroBeaconHash=352f45a3bb5ae14488d84e810c809ebee92203f806fb3d970087d2d303fe72dbc39debbe32251c94067e3be5c397ad6754ec3c60310d7464a60c1ce5baf9cba8&proxyPurgeOnly=&layout=post');
52        }
53    }
54</script>
54 <footer data-elementor-type="footer" data-elementor-id="71" data-elementor-post-type="elementor_library" class="elementor elementor-71 elementor-location-footer nitro-lazy"> <div class="elementor-element elementor-element-87177e2 e-ecs-flex e-flex e-con-boxed e-con e-parent" data-id="87177e2" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-f0079a9 e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="f0079a9" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-0c3c436 elementor-widget elementor-widget-spacer" data-id="0c3c436" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-93fb474 e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="93fb474" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-d861b0f elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image" data-id="d861b0f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="1" height="1" alt="" nitro-lazy-src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/images/optimized/rev-5be59eb/cstmr.com/wp-content/uploads/2021/10/footer-logo.svg" class="attachment-large size-large wp-image-6425 nitro-lazy" decoding="async" nitro-lazy-empty id="MTE0MDoxODI=-1" data-nitro-empty-id="MTE0MDoxODI=-1" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTgwIDE2NSIgd2lkdGg9IjE4MCIgaGVpZ2h0PSIxNjUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /> </div> </div> <div class="elementor-element elementor-element-67f805f e-con-full e-ecs-flex e-flex e-con e-child" data-id="67f805f" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-ceea4db elementor-widget elementor-widget-heading" data-id="ceea4db" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default"><a href="https://cstmr.com/financial-marketing-services/" data-wpel-link="internal">Services</a></h5> </div> </div> <div class="elementor-element elementor-element-07a6f62 ecs-nav-layout-vertical e--pointer-none elementor-nav-menu--dropdown-none elementor-nav-menu--toggle elementor-nav-menu--burger ecs-toggle-align-center elementor-widget elementor-widget-nav-menu" data-id="07a6f62" data-element_type="widget" data-e-type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-07a6f62" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6508"><a href="https://cstmr.com/financial-marketing-services/branding/" class="elementor-item" data-wpel-link="internal">Branding</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4750"><a href="https://cstmr.com/financial-marketing-services/marketing-strategy/" class="elementor-item" data-wpel-link="internal">Marketing Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4748"><a href="https://cstmr.com/financial-marketing-services/brand-marketing/" class="elementor-item" data-wpel-link="internal">Brand Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7175"><a href="https://cstmr.com/financial-marketing-services/performance-marketing/" class="elementor-item" data-wpel-link="internal">Performance Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4749"><a href="https://cstmr.com/financial-marketing-services/experience-design/" class="elementor-item" data-wpel-link="internal">Experience Design</a></li> </ul> </nav> <div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-07a6f62" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6508"><a href="https://cstmr.com/financial-marketing-services/branding/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Branding</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4750"><a href="https://cstmr.com/financial-marketing-services/marketing-strategy/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Marketing Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4748"><a href="https://cstmr.com/financial-marketing-services/brand-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Brand Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7175"><a href="https://cstmr.com/financial-marketing-services/performance-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Performance Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4749"><a href="https://cstmr.com/financial-marketing-services/experience-design/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Experience Design</a></li> </ul> </nav> </div> </div> </div> <div class="elementor-element elementor-element-8210c7b e-con-full e-ecs-flex e-flex e-con e-child" data-id="8210c7b" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-e37d0bf elementor-widget elementor-widget-heading" data-id="e37d0bf" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Industries</h5> </div> </div> <div class="elementor-element elementor-element-ce4296b ecs-nav-layout-vertical e--pointer-none elementor-nav-menu--dropdown-none elementor-nav-menu--toggle elementor-nav-menu--burger ecs-toggle-align-center elementor-widget elementor-widget-nav-menu" data-id="ce4296b" data-element_type="widget" data-e-type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-ce4296b" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4814"><a href="https://cstmr.com/financial-marketing-services/banking/" class="elementor-item" data-wpel-link="internal">Banking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4813"><a href="https://cstmr.com/financial-marketing-services/lending/" class="elementor-item" data-wpel-link="internal">Lending</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4811"><a href="https://cstmr.com/financial-marketing-services/payments/" class="elementor-item" data-wpel-link="internal">Payments</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4809"><a href="https://cstmr.com/financial-marketing-services/insurance/" class="elementor-item" data-wpel-link="internal">Insurance</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4812"><a href="https://cstmr.com/financial-marketing-services/investing/" class="elementor-item" data-wpel-link="internal">Investing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6991"><a href="https://cstmr.com/financial-marketing-services/" class="elementor-item" data-wpel-link="internal">Fintech</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4810"><a href="https://cstmr.com/financial-marketing-services/credit/" class="elementor-item" data-wpel-link="internal">Credit</a></li> </ul> </nav> <div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-ce4296b" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4814"><a href="https://cstmr.com/financial-marketing-services/banking/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Banking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4813"><a href="https://cstmr.com/financial-marketing-services/lending/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Lending</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4811"><a href="https://cstmr.com/financial-marketing-services/payments/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Payments</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4809"><a href="https://cstmr.com/financial-marketing-services/insurance/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Insurance</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4812"><a href="https://cstmr.com/financial-marketing-services/investing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Investing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6991"><a href="https://cstmr.com/financial-marketing-services/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Fintech</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4810"><a href="https://cstmr.com/financial-marketing-services/credit/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Credit</a></li> </ul> </nav> </div> </div> </div> <div class="elementor-element elementor-element-803a3fc e-con-full e-ecs-flex e-flex e-con e-child" data-id="803a3fc" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-23065c9 elementor-widget elementor-widget-heading" data-id="23065c9" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default"><a href="https://cstmr.com/about-us/" data-wpel-link="internal">Get to know CSTMR</a></h5> </div> </div> <div class="elementor-element elementor-element-871c1a7 ecs-nav-layout-vertical e--pointer-none elementor-nav-menu--dropdown-none elementor-nav-menu--toggle elementor-nav-menu--burger ecs-toggle-align-center elementor-widget elementor-widget-nav-menu" data-id="871c1a7" data-element_type="widget" data-e-type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-871c1a7" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7176"><a href="https://cstmr.com/our-approach-marketing/" class="elementor-item" data-wpel-link="internal">Our Approach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8034"><a href="https://cstmr.com/how-we-engage/" class="elementor-item" data-wpel-link="internal">How We Engage</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4776"><a href="/about-us" class="elementor-item" data-wpel-link="internal">About Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7222"><a href="https://cstmr.com/finsights-marketing-blog/" class="elementor-item" data-wpel-link="internal">Finsights Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7223"><a href="https://cstmr.com/mighty-finsights-podcast/" class="elementor-item" data-wpel-link="internal">Mighty Finsights Podcast</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6475"><a href="https://cstmr.com/contact-us/" class="elementor-item" data-wpel-link="internal">Contact Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4957"><a href="https://cstmr.com/join-us/" class="elementor-item" data-wpel-link="internal">Careers</a></li> </ul> </nav> <div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-871c1a7" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7176"><a href="https://cstmr.com/our-approach-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Our Approach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8034"><a href="https://cstmr.com/how-we-engage/" class="elementor-item" tabindex="-1" data-wpel-link="internal">How We Engage</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4776"><a href="/about-us" class="elementor-item" tabindex="-1" data-wpel-link="internal">About Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7222"><a href="https://cstmr.com/finsights-marketing-blog/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Finsights Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7223"><a href="https://cstmr.com/mighty-finsights-podcast/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Mighty Finsights Podcast</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6475"><a href="https://cstmr.com/contact-us/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Contact Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4957"><a href="https://cstmr.com/join-us/" class="elementor-item" ta
54bindex="-1" data-wpel-link="internal">Careers</a></li> </ul> </nav> </div> </div> </div> <div class="elementor-element elementor-element-4ffc829 e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="4ffc829" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-4254c17 elementor-shape-circle elementor-grid-3 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="4254c17" data-element_type="widget" data-e-type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid" role="list"> <span class="elementor-grid-item" role="listitem"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-271102c" href="https://www.linkedin.com/company/cstmr/" target="_blank" data-wpel-link="external" rel="external noopener noreferrer"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="47" height="52" viewbox="0 0 47 52" fill="none"><path d="M46.62 15.0689V36.5496C46.62 38.0967 45.7945 39.5257 44.4551 40.298L25.8532 51.0383C24.5138 51.8119 22.8641 51.8119 21.5246 51.0383L2.92275 40.298C1.58329 39.5244 0.757812 38.0954 0.757812 36.5496V15.0689C0.757812 13.5218 1.58329 12.0928 2.92275 11.3205L21.5246 0.580173C22.8641 -0.193391 24.5138 -0.193391 25.8532 0.580173L44.4551 11.3205C45.7945 12.0941 46.62 13.5231 46.62 15.0689Z" fill="white"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M18.5979 34.3896V22.7877H14.7416V34.3896H18.5979ZM16.6697 21.2037C18.0145 21.2037 18.8515 20.3128 18.8515 19.1994C18.8264 18.061 18.0145 17.1948 16.6952 17.1948C15.3761 17.1948 14.5137 18.061 14.5137 19.1994C14.5137 20.3128 15.3505 21.2037 16.6446 21.2037H16.6697Z" fill="#003036"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M20.7317 34.3896H24.5879V27.9106C24.5879 27.5639 24.6129 27.2175 24.7148 26.9696C24.9935 26.2768 25.628 25.5593 26.6933 25.5593C28.0887 25.5593 28.6469 26.6232 28.6469 28.1829V34.3896H32.5028V27.7372C32.5028 24.1737 30.6004 22.5155 28.0633 22.5155C25.9829 22.5155 25.0696 23.6783 24.5622 24.4703H24.588V22.7877H20.7318C20.7824 23.8764 20.7317 34.3896 20.7317 34.3896Z" fill="#003036"></path></svg> </a> </span> <span class="elementor-grid-item" role="listitem"> <a class="elementor-icon elementor-social-icon elementor-social-icon-Might Finsights Podcast elementor-repeater-item-94df404" href="https://cstmr.com/mighty-finsights-podcast/" data-wpel-link="internal"> <span class="elementor-screen-only">Might Finsights Podcast</span> <svg xmlns="http://www.w3.org/2000/svg" width="39" height="43" viewbox="0 0 39 43" fill="none"><path d="M38.8098 12.5529V30.4471C38.8098 31.7359 38.1204 32.9263 37.0018 33.5696L21.4672 42.5167C20.3486 43.1611 18.9709 43.1611 17.8523 42.5167L2.31773 33.5696C1.19913 32.9252 0.509766 31.7348 0.509766 30.4471V12.5529C0.509766 11.2641 1.19913 10.0737 2.31773 9.43037L17.8523 0.483304C18.9709 -0.161101 20.3486 -0.161101 21.4672 0.483304L37.0018 9.43037C38.1204 10.0748 38.8098 11.2652 38.8098 12.5529Z" fill="white"></path><path d="M22.0265 23.3459C21.9949 23.0615 21.9 22.8562 21.7101 22.6666C21.354 22.2953 20.729 22.0504 19.9932 22.0504C19.2574 22.0504 18.6323 22.2874 18.2763 22.6666C18.0943 22.8641 17.9915 23.0615 17.9598 23.3459C17.8965 23.8989 17.9361 24.3728 17.9994 25.1391C18.0627 25.8658 18.1813 26.8374 18.3317 27.8169C18.4424 28.52 18.5295 28.8991 18.6086 29.1677C18.7431 29.6101 19.2257 29.9892 19.9932 29.9892C20.7606 29.9892 21.2512 29.6022 21.3778 29.1677C21.4569 28.8991 21.5439 28.52 21.6547 27.8169C21.805 26.8295 21.9237 25.8658 21.987 25.1391C22.0582 24.3728 22.0898 23.8989 22.0265 23.3459Z" fill="#003036"></path><path d="M21.9376 19.3171C21.9376 20.3914 21.0673 21.2604 19.9913 21.2604C18.9152 21.2604 18.0449 20.3914 18.0449 19.3171C18.0449 18.2428 18.9152 17.3739 19.9913 17.3739C21.0673 17.3739 21.9376 18.2507 21.9376 19.3171Z" fill="#003036"></path><path d="M19.9686 11.6625C15.4271 11.6783 11.7085 15.3594 11.6452 19.8936C11.5978 23.5667 13.9476 26.7107 17.2311 27.864C17.3102 27.8956 17.3893 27.8245 17.3814 27.7455C17.3418 27.4611 17.2944 27.1767 17.2627 26.8924C17.2469 26.7897 17.1836 26.7107 17.0966 26.6633C14.5014 25.5337 12.6896 22.9348 12.7212 19.9252C12.7608 15.9755 15.9889 12.7605 19.9369 12.7289C23.98 12.6973 27.2793 15.9676 27.2793 19.9963C27.2793 22.9743 25.4754 25.5337 22.904 26.6633C22.809 26.7028 22.7457 26.7897 22.7378 26.8924C22.6982 27.1767 22.6587 27.4611 22.6191 27.7455C22.6033 27.8324 22.6903 27.8956 22.7694 27.864C26.0213 26.7265 28.3553 23.6299 28.3553 19.9963C28.3395 15.3989 24.5813 11.6546 19.9686 11.6625Z" fill="#003036"></path><path d="M19.7789 14.4271C16.8198 14.5377 14.4462 16.9786 14.4067 19.9329C14.383 21.8762 15.3561 23.5982 16.8515 24.6172C16.9227 24.6646 17.0255 24.6093 17.0255 24.5224C17.0018 24.1828 17.0018 23.8826 17.0176 23.5666C17.0255 23.4639 16.986 23.3691 16.9069 23.298C15.997 22.4449 15.4431 21.2284 15.4748 19.8855C15.5381 17.5158 17.4449 15.5883 19.8184 15.4935C22.3977 15.3908 24.5182 17.4605 24.5182 20.004C24.5182 21.2995 23.9643 22.4686 23.0861 23.298C23.0149 23.3691 22.9753 23.4639 22.9753 23.5666C22.9911 23.8747 22.9833 24.1749 22.9674 24.5145C22.9595 24.6014 23.0624 24.6646 23.1415 24.6093C24.6131 23.6061 25.5863 21.9078 25.5863 19.9961C25.5942 16.8522 22.9595 14.3007 19.7789 14.4271Z" fill="#003036"></path></svg> </a> </span> <span class="elementor-grid-item" role="listitem"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-9aad55e" href="https://www.youtube.com/@cstmrfintechmarketingdesign" target="_blank" data-wpel-link="external" rel="external noopener noreferrer"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="47" height="52" viewbox="0 0 47 52" fill="none"><path d="M46.4286 15.0689V36.5496C46.4286 38.0967 45.6031 39.5257 44.2637 40.298L25.6618 51.0383C24.3223 51.8119 22.6727 51.8119 21.3332 51.0383L2.73135 40.298C1.39189 39.5244 0.566406 38.0954 0.566406 36.5496V15.0689C0.566406 13.5218 1.39189 12.0928 2.73135 11.3205L21.3332 0.580173C22.6727 -0.193391 24.3223 -0.193391 25.6618 0.580173L44.2637 11.3205C45.6031 12.0941 46.4286 13.5231 46.4286 15.0689Z" fill="white"></path><path d="M33.043 21.0809C32.9314 20.6346 32.7039 20.2258 32.3836 19.8956C32.0633 19.5654 31.6616 19.3256 31.2189 19.2003C29.6017 18.8054 23.1326 18.8054 23.1326 18.8054C23.1326 18.8054 16.6635 18.8054 15.0463 19.2379C14.6036 19.3632 14.2019 19.603 13.8816 19.9332C13.5613 20.2634 13.3338 20.6722 13.2221 21.1185C12.9261 22.7598 12.7814 24.4248 12.7896 26.0925C12.779 27.7728 12.9238 29.4505 13.2221 31.1042C13.3453 31.5366 13.5778 31.9299 13.8974 32.2461C14.2169 32.5624 14.6126 32.7908 15.0463 32.9095C16.6635 33.342 23.1326 33.342 23.1326 33.342C23.1326 33.342 29.6017 33.342 31.2189 32.9095C31.6616 32.7843 32.0633 32.5444 32.3836 32.2142C32.7039 31.8841 32.9314 31.4752 33.043 31.0289C33.3367 29.4 33.4815 27.7477 33.4756 26.0925C33.4861 24.4122 33.3413 22.7345 33.043 21.0809Z" fill="#003036"></path><path d="M21.0176 29.1674L26.4241 26.0928L21.0176 23.0181V29.1674Z" fill="white"></path></svg> </a> </span> <span class="elementor-grid-item" role="listitem"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-9c449dd" href="https://www.instagram.com/cstmrmarketing/" target="_blank" data-wpel-link="external" rel="external noopener noreferrer"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="47" height="52" viewbox="0 0 47 52" fill="none"><path d="M46.8329 15.4504V36.9311C46.8329 38.4782 46.0074 39.9072 44.668 40.6795L26.0661 51.4198C24.7266 52.1934 23.077 52.1934 21.7375 51.4198L3.13564 40.6795C1.79618 39.9059 0.970703 38.4769 0.970703 36.9311V15.4504C0.970703 13.9033 1.79618 12.4742 3.13564 11.702L21.7375 0.961643C23.077 0.188079 24.7266 0.188079 26.0661 0.961643L44.668 11.702C46.0074 12.4755 46.8329 13.9046 46.8329 15.4504Z" fill="white"></path><path d="M28.2388 17.3066H18.8361C16.2396 17.3066 14.1348 19.4114 14.1348 22.0079V31.4107C14.1348 34.0071 16.2396 36.112 18.8361 36.112H28.2388C30.8353 36.112 32.9402 34.0071 32.9402 31.4107V22.0079C32.9402 19.4114 30.8353 17.3066 28.2388 17.3066Z" stroke="#003036" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27.2999 26.1166C27.4159 26.8991 27.2822 27.6983 26.9179 28.4005C26.5535 29.1027 25.977 29.6721 25.2704 30.0278C24.5638 30.3835 23.763 30.5073 22.9819 30.3816C22.2009 30.2559 21.4793 29.8871 20.92 29.3277C20.3606 28.7684 19.9918 28.0468 19.8661 27.2658C19.7404 26.4847 19.8642 25.6839 20.2199 24.9773C20.5756 24.2707 21.145 23.6942 21.8472 23.3298C22.5494 22.9655 23.3486 22.8318 24.1311 22.9479C24.9294 23.0662 25.6683 23.4382 26.2389 24.0088C26.8095 24.5794 27.1815 25.3183 27.2999 26.1166Z" stroke="#003036" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M28.709 21.5378H28.7195" stroke="#003036" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg> </a> </span> <span class="elementor-grid-item" role="listitem"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8cb
54168b" href="https://twitter.com/cstmrmarketing" target="_blank" data-wpel-link="external" rel="external noopener noreferrer"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="47" height="52" viewbox="0 0 47 52" fill="none"><path d="M46.7372 15.4504V36.9311C46.7372 38.4782 45.9117 39.9072 44.5723 40.6795L25.9704 51.4198C24.6309 52.1934 22.9813 52.1934 21.6418 51.4198L3.03994 40.6795C1.70048 39.9059 0.875 38.4769 0.875 36.9311V15.4504C0.875 13.9033 1.70048 12.4742 3.03994 11.702L21.6418 0.961643C22.9813 0.188079 24.6309 0.188079 25.9704 0.961643L44.5723 11.702C45.9117 12.4755 46.7372 13.9046 46.7372 15.4504Z" fill="white"></path><path d="M28.1727 17.5766H30.8094L25.0491 24.1602L31.8256 33.1191H26.5197L22.3638 27.6856L17.6086 33.1191H14.9704L21.1316 26.0771L14.6309 17.5766H20.0715L23.828 22.543L28.1727 17.5766ZM27.2474 31.5409H28.7084L19.2777 19.0719H17.7099L27.2474 31.5409Z" fill="#003036"></path></svg> </a> </span> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-31d871c e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="31d871c" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-d9cd37d elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="d9cd37d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Copyright 2026 © CSTMR, LLC. All rights reserved.</span> </div> </div> <div class="elementor-element elementor-element-2eed899 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget__width-auto elementor-widget elementor-widget-icon-list" data-id="2eed899" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="https://cstmr.com/privacy/" data-wpel-link="internal"> <span class="elementor-icon-list-text">Privacy Policy</span> </a> </li> </ul> </div> </div> </div> </div> </div> </div> </footer>
54<script nitro-exclude>(function(){var t=[];var e={};var r=null;var a={enabled:true,observeSelectors:['[class*="slider"]','[id*="slider"]',".fotorama",".esg-grid"],attributes:["src","data-src"]};var i=function(t){setTimeout(t,0)};var l=function(){document.querySelectorAll("[nitro-lazy-empty]").forEach(function(t){let r=t.getAttribute("nitro-lazy-src");let a=t.dataset.nitroEmptyId;if(a&&r){e[a]=r}});r=new MutationObserver(n);let t=document.querySelectorAll(a.observeSelectors.join(","));for(let e=0;e<t.length;++e){r.observe(t[e],{subtree:true,childList:true,attributes:true,attributeFilter:a.attributes,characterData:false,attributeOldValue:false,characterDataOldValue:false})}};var n=function(t){for(let e=0;e<t.length;++e){switch(t[e].type){case"attributes":let r=t[e].target;let a=r.dataset.nitroEmptyId;if(a&&o(a)){r.setAttribute("nitro-lazy-"+t[e].attributeName,o(a));if(r.className.indexOf("nitro-lazy")<0){r.className+=" nitro-lazy"}}break;case"childList":if(t[e].addedNodes.length>0){for(let r=0;r<t[e].addedNodes.length;++r){let a=t[e].addedNodes[r];i(function(t){return function(){s(t,true)}}(a))}}break}}};var s=function(e,r){if(!(e instanceof HTMLElement))return;if(t.indexOf(e)>-1)return;let l=e.dataset.nitroEmptyId;if(l&&o(l)){for(let t=0;t<a.attributes.length;++t){if(e.getAttribute(a.attributes[t])){e.setAttribute("nitro-lazy-"+a.attributes[t],o(l));if(e.className.indexOf("nitro-lazy")<0){e.className+=" nitro-lazy"}}}if(e.style.backgroundImage){e.setAttribute("nitro-lazy-bg",o(l));if(e.className.indexOf("nitro-lazy")<0){e.className+=" nitro-lazy"}}}t.push(e);if(r){e.querySelectorAll("*").forEach(function(t){i(function(){s(t)})})}};function o(t){return e[t]}if(a.enabled){l()}})();</script>
54 
54<script type="speculationrules">
55{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/cstmr-2024/*","/wp-content/themes/hello-elementor/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
56</script>
56 <div data-elementor-type="popup" data-elementor-id="6623" class="elementor elementor-6623 elementor-location-popup" data-elementor-settings="{&quot;entrance_animation&quot;:&quot;slideInRight&quot;,&quot;entrance_animation_mobile&quot;:&quot;slideInRight&quot;,&quot;exit_animation&quot;:&quot;slideInRight&quot;,&quot;exit_animation_mobile&quot;:&quot;slideInRight&quot;,&quot;entrance_animation_duration&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;prevent_scroll&quot;:&quot;yes&quot;,&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-0b8303c elementor-hidden-desktop e-ecs-flex e-flex e-con-boxed e-con e-parent" data-id="0b8303c" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-b9126e7 e-con-full e-ecs-flex e-flex e-con e-child" data-id="b9126e7" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> </div> <div class="elementor-element elementor-element-4dff095 e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="4dff095" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-d378a6f ecs-nav-layout-dropdown elementor-widget elementor-widget-nav-menu" data-id="d378a6f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;layout&quot;:&quot;dropdown&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\&quot;fas fa-angle-down\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-d378a6f" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6614"><a href="https://cstmr.com/our-work/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Our Work</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7178"><a href="https://cstmr.com/our-approach-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Our Approach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8033"><a href="https://cstmr.com/how-we-engage/" class="elementor-item" tabindex="-1" data-wpel-link="internal">How We Engage</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6616"><a href="https://cstmr.com/financial-marketing-services/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Financial Marketing Services<span class="sub-arrow"><i class="fas fa-angle-down" aria-hidden="true"></i></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6617"><a href="https://cstmr.com/financial-marketing-services/branding/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Branding</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6619"><a href="https://cstmr.com/financial-marketing-services/marketing-strategy/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Marketing Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6620"><a href="https://cstmr.com/financial-marketing-services/brand-marketing/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Brand Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7177"><a href="https://cstmr.com/financial-marketing-services/performance-marketing/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Performance Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6618"><a href="https://cstmr.com/financial-marketing-services/experience-design/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Experience Design</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-7226"><a href="https://cstmr.com/finsights-marketing-blog/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Finsights<span class="sub-arrow"><i class="fas fa-angle-down" aria-hidden="true"></i></span></a> <ul class="sub-menu elementor-nav-menu--dropdown"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7224"><a href="https://cstmr.com/finsights-marketing-blog/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Finsights Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7225"><a href="https://cstmr.com/mighty-finsights-podcast/" class="elementor-sub-item" tabindex="-1" data-wpel-link="internal">Mighty Finsights Podcast</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6613"><a href="https://cstmr.com/about-us/" class="elementor-item" tabindex="-1" data-wpel-link="internal">About Us</a></li> </ul> </nav> </div> </div> <div class="elementor-element elementor-element-558b528 elementor-widget elementor-widget-button" data-id="558b528" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://cstmr.com/strategic-consult/" data-wpel-link="internal"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Schedule a Call</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div data-elementor-type="popup" data-elementor-id="6773" class="elementor elementor-6773 elementor-location-popup" data-elementor-settings="{&quot;entrance_animation&quot;:&quot;slideInRight&quot;,&quot;exit_animation&quot;:&quot;slideInRight&quot;,&quot;entrance_animation_duration&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;open_selector&quot;:&quot;.menu-finsights&quot;,&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-6d320bd8 e-ecs-flex e-flex e-con-boxed e-con e-parent" data-id="6d320bd8" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-556ddee0 e-con-full e-ecs-flex e-flex e-con e-child" data-id="556ddee0" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-741f6952 elementor-widget elementor-widget-spacer" data-id="74
561f6952" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-b9af1ba finsights-menu e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="b9af1ba" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-5b87118 finsights-container e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="5b87118" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-70a4fc9 elementor-widget elementor-widget-heading" data-id="70a4fc9" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://cstmr.com/finsights-marketing-blog/" data-wpel-link="internal">Finsights Blog</a></h2> </div> </div> <div class="elementor-element elementor-element-f65edff elementor-widget elementor-widget-text-editor" data-id="f65edff" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Marketing insights, news, and strategy from the CSTMR Team.</p> </div> </div> </div> </div> <div class="elementor-element elementor-element-ad81c74 finsights-container e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="ad81c74" data-element_type="container" data-e-type="container" data-settings="{&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-16cf40e elementor-widget elementor-widget-heading" data-id="16cf40e" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://cstmr.com/mighty-finsights-podcast/" data-wpel-link="internal">Mighty Finsights Podcast</a></h2> </div> </div> <div class="elementor-element elementor-element-ed2a9ea elementor-widget elementor-widget-text-editor" data-id="ed2a9ea" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div data-elementor-type="popup" data-elementor-id="6599" class="elementor elementor-6599 elementor-location-popup" data-elementor-settings="{&quot;entrance_animation&quot;:&quot;slideInRight&quot;,&quot;exit_animation&quot;:&quot;slideInRight&quot;,&quot;entrance_animation_duration&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;open_selector&quot;:&quot;.menu-services&quot;,&quot;a11y_navigation&quot;:&quot;yes&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-13e65b4 e-ecs-flex e-flex e-con-boxed e-con e-parent" data-id="13e65b4" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-5be339f e-con-full e-ecs-flex e-flex e-con e-child" data-id="5be339f" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="elementor-element elementor-element-a697745 elementor-widget elementor-widget-spacer" data-id="a697745" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-fe28909 e-ecs-flex e-flex e-con-boxed e-con e-child" data-id="fe28909" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-1d21966 ecs-nav-layout-vertical e--pointer-none elementor-nav-menu--dropdown-none menu-services-menu elementor-nav-menu--toggle elementor-nav-menu--burger ecs-toggle-align-center elementor-widget elementor-widget-nav-menu" data-id="1d21966" data-element_type="widget" data-e-type="widget" data-settings="{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;toggle&quot;:&quot;burger&quot;}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-1d21966" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7173"><a href="https://cstmr.com/our-approach-marketing/" class="elementor-item" data-wpel-link="internal">Our Approach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6642"><a href="https://cstmr.com/financial-marketing-services/" class="elementor-item" data-wpel-link="internal">Our Services</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6601"><a href="https://cstmr.com/financial-marketing-services/branding/" class="elementor-item" data-wpel-link="internal">Branding</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6603"><a href="https://cstmr.com/financial-marketing-services/marketing-strategy/" class="elementor-item" data-wpel-link="internal">Marketing Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6604"><a href="https://cstmr.com/financial-marketing-services/brand-marketing/" class="elementor-item" data-wpel-link="internal">Brand Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7174"><a href="https://cstmr.com/financial-marketing-services/performance-marketing/" class="elementor-item" data-wpel-link="internal">Performance Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6602"><a href="https://cstmr.com/financial-marketing-services/experience-design/" class="elementor-item" data-wpel-link="internal">Experience Design</a></li> </ul> </nav> <div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1d21966" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7173"><a href="https://cstmr.com/our-approach-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Our Approach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6642"><a href="https://cstmr.com/financial-marketing-services/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Our Services</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6601"><a href="https://cstmr.com/financial-marketing-services/branding/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Branding</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6603"><a href="https://cstmr.com/financial-marketing-services/marketing-strategy/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Marketing Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6604"><a href="https://cstmr.com/financial-marketing-services/brand-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Brand Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7174"><a href="https://cstmr.com/financial-marketing-services/performance-marketing/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Performance Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6602"><a href="https://cstmr.com/financial-marketing-services/experience-design/" class="elementor-item" tabindex="-1" data-wpel-link="internal">Experience Design</a></li> </ul> </nav> </div> </div> </div> </div> </div> </div> </div> 
56<script>(()=>{const e=()=>{const e=document.querySelectorAll(`.e-con.e-parent:not(.e-lazyloaded)`);const t=new IntersectionObserver(e=>{e.forEach(e=>{if(e.isIntersecting){let o=e.target;if(o){o.classList.add("e-lazyloaded")}t.unobserve(e.target)}})},{rootMargin:"200px 0px 200px 0px"});e.forEach(e=>{t.observe(e)})};const t=["DOMContentLoaded","elementor/lazyload/observe"];t.forEach(t=>{document.addEventListener(t,e)})})();</script>
56  
56<script id="dynamic-conditions-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/dynamicconditions/Public/js/render-blocking-nitro-min-93f6bbeb695c41e93346a8b399164ddd.dynamic-conditions-public.js"></script>
56 
56<script id="custom-tabs-js-extra">
57var acfData = [""];
58//# sourceURL=custom-tabs-js-extra
59</script>
59 
59<script id="custom-tabs-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/themes/cstmr-2024/js/render-blocking-nitro-min-515256a13fd66d71a2887d1dc1ecc93c.custom.js"></script>
59 
59<script id="ecs-color-switcher-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/ele-custom-skin/modules/color-scheme/assets/js/render-blocking-nitro-min-971240d021195d14750158e9ded034d7.ecs-color-switcher.min.js"></script>
59 
59<script id="swiper-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/lib/swiper/v8/render-blocking-nitro-min-94a4701bb958b20e75992b5ddad32783.swiper.min.js"></script>
59 
59<script id="elementor-webpack-runtime-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/js/render-blocking-nitro-min-5b31223e2ef611d00bfe4e71ed403f89.webpack.runtime.min.js"></script>
59 
59<script id="elementor-frontend-modules-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/js/render-blocking-nitro-min-5b31223e2ef611d00bfe4e71ed403f89.frontend-modules.min.js"></script>
59 
59<script id="jquery-ui-core-js-before">
60jQuery.uiBackCompat = true;
61//# sourceURL=jquery-ui-core-js-before
62</script>
62 
62<script id="jquery-ui-core-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-includes/js/jquery/ui/render-blocking-nitro-min-0a10d908e87b2b6ed806d5aed3e16f58.core.min.js"></script>
62 
62<script id="elementor-frontend-js-before">
63var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnX":"Share on X","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"4.3.1","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"container":true,"theme_builder_v2":true,"landing-pages":true,"nested-elements":true,"import-export-customization":true,"e_pro_atomic_form":true,"e_pro_collection_loop":true},"urls":{"assets":"https:\/\/cstmr.com\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/cstmr.com\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/cstmr.com\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"caa8aa0856","atomicFormsSendForm":"03e11e9d2d"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":7641,"title":"Discovery%20Optimization%20and%20The%20Shifting%20Landscape%20of%20Search%20%7C%20CSTMR%20Fintech%20%26%20Financial%20Marketing","excerpt":"AI is reshaping digital discovery. Learn how Discovery Optimization\u2014SEO, AEO, and GEO\u2014helps financial brands stay visible and trusted online.","featuredImage":"https:\/\/cstmr.com\/wp-content\/uploads\/2025\/11\/Hero-How-Smart-Financial-Brands-Scale_-Start-With-a-Brand-Model-2-1024x399.jpg"}};
64//# sourceURL=elementor-frontend-js-before
65</script>
65 
65<script id="elementor-frontend-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor/assets/js/render-blocking-nitro-min-5b31223e2ef611d00bfe4e71ed403f89.frontend.min.js"></script>
65 
65<script id="ecs-slider-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/ele-custom-skin/modules/container-layout/assets/js/render-blocking-nitro-min-971240d021195d14750158e9ded034d7.ecs-slider.min.js"></script>
65 
65<script id="smartmenus-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor-pro/assets/lib/smartmenus/render-blocking-nitro-min-157612113ce533659b235a200c97c899.jquery.smartmenus.min.js"></script>
65 
65<script id="e-sticky-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor-pro/assets/lib/sticky/render-blocking-nitro-min-b2f9d836bbcd1e9502dbb5af0d45c72e.jquery.sticky.min.js"></script>
65 
65<script id="imagesloaded-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-includes/js/render-blocking-nitro-min-bb9380835a1e1ed6a189fce7cbb36d11.imagesloaded.min.js"></script>
65 
65<script id="googlesitekit-events-provider-content-events-js-before">
66window._googlesitekit = window._googlesitekit || {};
67window._googlesitekit.contentEvents = {"postID":7641,"isSinglePost":true,"hasVimeoEmbed":false};
68//# sourceURL=googlesitekit-events-provider-content-events-js-before
69</script>
69 
69<script id="googlesitekit-events-provider-content-events-js" defer src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/google-site-kit/dist/assets/js/render-blocking-nitro-min-googlesitekit-events-provider-content-events-c7172f3fd0e4d5ad62ef.js"></script>
69 
69<script id="ekit-core-js-extra">
70var ekit_config = {"ajaxurl":"https://cstmr.com/wp-admin/admin-ajax.php","nonce":"25d5a8f52d","i18n":{"video_frame":"Video player","close":"Close","slider_prev":"Previous slide","slider_next":"Next slide","slider_first":"This is the first slide","slider_last":"This is the last slide","slider_bullet":"Go to slide {{index}}"}};
71//# sourceURL=ekit-core-js-extra
72</script>
72 
72<script id="ekit-core-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widgets/render-blocking-nitro-min-860399804e35347f6eb323360562421d.core.js"></script>
72 
72<script id="ekit-nav-menu-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widgets/render-blocking-nitro-min-860399804e35347f6eb323360562421d.nav-menu.js"></script>
72 
72<script id="magnific-popup-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementskit-lite/assets/libs/magnific-popup/render-blocking-nitro-min-860399804e35347f6eb323360562421d.jquery.magnific-popup.min.js"></script>
72 
72<script id="ekit-menu-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/render-blocking-nitro-min-860399804e35347f6eb323360562421d.nav-menu.js"></script>
72 
72<script id="ekit-header-search-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widgets/render-blocking-nitro-min-860399804e35347f6eb323360562421d.header-search.js"></script>
72 
72<script id="ekit-header-offcanvas-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widgets/render-blocking-nitro-min-860399804e35347f6eb323360562421d.header-offcanvas.js"></script>
72 
72<script id="wp-hooks-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-includes/js/dist/render-blocking-nitro-min-4ce2ab91498ae366da5d6122fc8d9025.hooks.min.js"></script>
72 
72<script id="wp-i18n-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-includes/js/dist/render-blocking-nitro-min-99afb6c04294d9bb8cb31ab8996eab50.i18n.min.js"></script>
72 
72<script id="wp-i18n-js-after">
73wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );
74//# sourceURL=wp-i18n-js-after
75</script>
75 
75<script id="elementor-pro-frontend-js-before">
76var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/cstmr.com\/wp-admin\/admin-ajax.php","nonce":"69d3366a61","urls":{"assets":"https:\/\/cstmr.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/cstmr.com\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/cstmr.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
77//# sourceURL=elementor-pro-frontend-js-before
78</script>
78 
78<script id="elementor-pro-frontend-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor-pro/assets/js/render-blocking-nitro-min-b2f9d836bbcd1e9502dbb5af0d45c72e.frontend.min.js"></script>
78 
78<script id="pro-elements-handlers-js" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/cstmr.com/wp-content/plugins/elementor-pro/assets/js/render-blocking-nitro-min-b2f9d836bbcd1e9502dbb5af0d45c72e.elements-handlers.min.js"></script>
78 
78<script id="wp-emoji-settings" type="application/json">
79{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://cstmr.com/wp-includes/js/wp-emoji-release.min.js?ver=7.1.2"}}
80</script>
80 
80<script type="module">
81/*! This file is auto-generated */
82var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))});
83//# sourceURL=https://cstmr.com/wp-includes/js/wp-emoji-loader.min.js
84</script>
84      
84<script type="text/javascript">
85/* <![CDATA[ */
86var google_conversion_id = 942391814;
87var google_custom_params = window.google_tag_params;
88var google_remarketing_only = true;
89/* ]]> */
90</script>
90 
90<script type="text/javascript" src="https://cstmr.com/nitropack_static/wISmLUWgrLfOOEUmjkGqmDWvREAmUVsi/assets/static/optimized/rev-31488c1/www.googleadservices.com/pagead/render-blocking-nitro-min-conversion.js">
91</script>
91 <noscript> <div style="display:inline;"> <img loading="lazy" height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/942391814/?value=0&amp;guid=ON&amp;script=0"/> </div> </noscript>  
91<script type="text/javascript">
92(function(d,s,i,r) {
93if (d.getElementById(i)){return;}
94var n=d.createElement(s),e=d.getElementsByTagName(s)[0];
95n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/2256315.js';
96e.parentNode.insertBefore(n, e);
97})(document,"script","hs-analytics",300000);
98</script>
98  
98<script id="nitro-nojs">addEventListener("load", (event) => {document.body.classList.remove("nitro-nojs");});</script>
98<script>(function(){function c(){var b=a.contentDocument||(a.contentWindow&&a.contentWindow.document);if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a443ab6f6f1b2ced',t:'MTc5MDk0MzcxNQ=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script>
98</body> </html> 

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.