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353  <h1 class="h1" style="background-color: ; color: ">
354      Benefits of HCD
355  </h1>
356
357          <p class="sub-title">What will the HCD approach help me do? Why should I use it now? How is it different from the way we work today?</p>
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412        
413                                                                          <div class="field node field_landingpg_content_blocks  section-cntr odd-t entity_reference_revisions">
414                                                                                                              <div class="odd normal-alternate-bg-colors section-component bg-automatic white-bg">
415
416<div class="section section--block component-section ">
417  <div class="container">
418        
419                                  <div class="field paragraph field_component_sec_blocks  odd-t entity_reference_revisions">
420                                      <div class="paragraph-component-col-50x50 field_component_sec_blocks-item odd">
421<div class="column-block section-block-content rectangle aligned-left">
422  <div class="col-2">
423      <div class="col50 column-block-left">
424	  	
425                            <div class="field paragraph field_component_collcon_item  odd-t entity_reference_revisions">
426
427                                  <div class="field paragraph field_component_colcell_blocks  odd-t entity_reference_revisions">
428                                      <div class="field_component_colcell_blocks-item odd">
429
430  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--twocolumn">
431                  
432                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
433          <div class="view-section_2col field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
434    
435                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/two_column/public/why-use-it_3.png.webp?itok=Vxbt0Pey" width="570" height="490" alt="Editorial illustration of an exchange system">
436
437
438</div>
439            
440      </div>
441</div>
442            
443        
444        
445            </div>
446</div>
447                  </div>
448      </div>
449            
450	  </div>
451	  <div class="col50 column-block-right">
452	  	
453                            <div class="field paragraph field_component_colrcon_item  odd-t entity_reference_revisions">
454
455                                  <div class="field paragraph field_component_colcell_blocks  odd-t entity_reference_revisions">
456                                      <div class="field_component_colcell_blocks-item odd">  <div class="text--block-content section-block-content">
457    <div class="comp-txt">
458                            <div class="field paragraph field_component_text_content  odd-t text_long"><blockquote>
459<p>
459The human-centred approach emphasizes both the perspective and participation of the people we are trying to serve at every step, resulting in more inclusive, tailored and empowering solutions.</p>
460</blockquote></div>
461            </div>
462      </div>
463</div>
464                  </div>
465      </div>
466            
467	  </div>
468  </div>
469</div>
470</div>
471                  </div>
472      
473  </div>
474</div>
475</div>
476                                                                                                                                        
477                                                    <div class="even normal-alternate-bg-colors section-component bg-automatic grey-lightest-bg">
478
479<div class="section section--block component-section has-title ">
480  <div class="container">
481          <div class="stitle-cntr">
482        <div class="text">
483  
484  <h2 class="field center field--name-field-component-sec-title" style="background-color: ; color: ">
485      Origin of the HCD approach
486  </h2>
487
488</div>
489        
490      </div>
491        
492                                  <div class="field paragraph field_component_sec_blocks  odd-t entity_reference_revisions">
493                                      <div class="paragraph-component-media field_component_sec_blocks-item odd"><div class="section--block-media section-block-content container">
494      <div class="media-block display-large">
495          <figure class="media-block--figure-large">
496                
497                              <div class="field paragraph field_component_media_media  odd-t entity_reference">
498          <figure class="view-media_photo_essay field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
499    
500                            <div class="field media image  odd-t">  <noscript class="blazy-no-js">
501  <img src="" data-src="" alt="Origins of HCD schema: The human-centred approach combines the best parts  of behavioral sciences and design research to embrace evidence-based approaches that focus locally." loading="eager" width="1140" height="599">
502</noscript>
503
504      <picture>
505                        <source srcset="/sites/unicef.org.hcd4health/files/styles/media_large_image/public/BS-DT-HCD-01_1.png.webp?itok=ddla66RM" media="all and (min-width: 992px)" type="image/webp" width="1140" height="599"></source>
506                  <source srcset="/sites/unicef.org.hcd4health/files/styles/column_image/public/BS-DT-HCD-01_1.png.webp?itok=MotgVF-0" media="all and (min-width: 768px)" type="image/webp" width="865" height="454"></source>
507                  <source srcset="/sites/unicef.org.hcd4health/files/styles/two_column/public/BS-DT-HCD-01_1.png.webp?itok=tEibyv4C" type="image/webp" width="570" height="299"></source>
508                        <img loading="lazy" width="1140" height="599" src="/sites/unicef.org.hcd4health/files/styles/media_large_image/public/BS-DT-HCD-01_1.png.webp?itok=ddla66RM" alt="Origins of HCD schema: The human-centred approach combines the best parts  of behavioral sciences and design research to embrace evidence-based approaches that focus locally.">
509
510    </picture>
511    
512
513</div>
514            
515          <div class="img-cc-cntr content-full-grid">
516        <figcaption class="img-caption">
517                                    
518
519  <span class="note m-credit grey3 field_media_img_credit no-copyright">UNICEF NYHQ</span>
520
521                                                          
522  <span class="m-caption caption grey3 field_media_img_caption"></span>
523
524                              </figcaption>
525      </div>
526      </figure>
527</div>
528            
529      </figure>
530  </div>
531</div>
532</div>
533                  </div>
534      
535  </div>
536</div>
537</div>
538                                                                                                                                        
539                                                    <div class="odd normal-alternate-bg-colors section-component bg-automatic white-bg">
540
541<div class="section section--block component-section has-title ">
542  <div class="container">
543          <div class="stitle-cntr">
544        <div class="text">
545  
546  <h2 class="field center field--name-field-component-sec-title" style="background-color: ; color: ">
547      What will it help me do?
548  </h2>
549
550</div>
551        
552      </div>
553        
554                                  <div class="field paragraph field_component_sec_blocks  odd-t entity_reference_revisions">
555                                      <div class="paragraph-component-media field_component_sec_blocks-item odd"><div class="section--block-media section-block-content container">
556      <div class="media-block display-large">
557          <figure class="media-block--figure-large">
558                
559                              <div class="field paragraph field_component_media_media  odd-t entity_reference">
560          <figure class="view-media_photo_essay field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
561    
562                            <div class="field media image  odd-t">  <noscript class="blazy-no-js">
563  <img src="" data-src="" alt="Graphic highlighting what HCD will help you do: Save money, find new solutions, close the empathy gap, save time, reduce the inequities." loading="eager" width="1140" height="534">
564</noscript>
565
566      <picture>
567                        <source srcset="/sites/unicef.org.hcd4health/files/styles/media_large_image/public/HelpMeDo.png.webp?itok=ejvm9g1n" media="all and (min-width: 992px)" type="image/webp" width="1140" height="534"></source>
568                  <source srcset="/sites/unicef.org.hcd4health/files/styles/column_image/public/HelpMeDo.png.webp?itok=-eVEHafI" media="all and (min-width: 768px)" type="image/webp" width="865" height="405"></source>
569                  <source srcset="/sites/unicef.org.hcd4health/files/styles/two_column/public/HelpMeDo.png.webp?itok=PXYoScg4" type="image/webp" width="570" height="267"></source>
570                        <img loading="lazy" width="1140" height="534" src="/sites/unicef.org.hcd4health/files/styles/media_large_image/public/HelpMeDo.png.webp?itok=ejvm9g1n" alt="Graphic highlighting what HCD will help you do: Save money, find new solutions, close the empathy gap, save time, reduce the inequities.">
571
572    </picture>
573    
574
575</div>
576            
577          <div class="img-cc-cntr content-full-grid">
578        <figcaption class="img-caption">
579                                    
580
581  <span class="note m-credit grey3 field_media_img_credit no-copyright">UNICEF NYHQ</span>
582
583                                                          
584  <span class="m-caption caption grey3 field_media_img_caption"></span>
585
586                              </figcaption>
587      </div>
588      </figure>
589</div>
590            
591      </figure>
592  </div>
593</div>
594</div>
595                  </div>
596      
597  </div>
598</div>
599</div>
600                                                                                                                                        
601                                                    <div class="even normal-alternate-bg-colors section-component bg-automatic grey-lightest-bg">
602
603<div class="section section--block component-section has-title ">
604  <div class="container">
605          <div class="stitle-cntr">
606        <div class="text">
607  
608  <h2 class="field center field--name-field-component-sec-title" style="background-color: ; color: ">
609      How is it different?
610  </h2>
611
612</div>
613        
614      </div>
615        
616                                  <div class="field paragraph field_component_sec_blocks  odd-t entity_reference_revisions">
617                                      <div class="paragraph-component-col-quarter field_component_sec_blocks-item odd">
618  <div class="column-block rectangle aligned-left">
619          
620                                                              <div class="field paragraph field_component_col_25_con_items col-4 entity_reference_revisions">
621                                      <div class="field_component_col_25_con_items-item odd">
622
623                                                              <div class="field paragraph field_component_colcell_blocks entity_reference_revisions">
624                                      <div class="field_component_colcell_blocks-item odd">
625
626  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
627                  
628                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
629          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
630    
631                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/team_0.png.webp?itok=SHuS1F1N" width="400" height="171" alt="Header illustration: 3 check marks">
632
633
634</div>
635            
636      </div>
637</div>
638            
639        
640        
641            </div>
642</div>
643                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
644    <div class="comp-txt">
645                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
646<h5><strong>Work in a team of 3-5</strong></h5>
647
648<p>While input from many parties is important, it can lead to a slow process. There are moments &mdash; such as brainstorming &mdash; where you will invite additional participants to join. But start with a core team of three to five members that will participate in the entire process.</p>
649
650<p>&nbsp;</p></div>
651            </div>
652      </div>
653</div>
654                                        <div class="field_component_colcell_blocks-item odd">
655
656  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
657                  
658                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
659          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
660    
661                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/desk.png.webp?itok=PwqdBmLO" width="400" height="171" alt="Header illustration: desk with computer">
662
663
664</div>
665            
666      </div>
667</div>
668            
669        
670        
671            </div>
672</div>
673                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
674    <div class="comp-txt">
675                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
676<h5><strong>Leave your desk behind</strong></h5>
677
678<p>Whether or not you have formal training, you can be an effective researcher simply by being a curious, perceptive person. The best results come from observing and talking to caregivers out in the field who are experiencing the problem you are looking to solve.</p></div>
679            </div>
680      </div>
681</div>
682                  </div>
683      </div>
684                                        <div class="field_component_col_25_con_items-item even">
685
686                                                              <div class="field paragraph field_component_colcell_blocks entity_reference_revisions">
687                                      <div class="field_component_colcell_blocks-item odd">
688
689  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
690                  
691                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
692          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
693    
694                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/diverse.png.webp?itok=zm_Sz1JQ" width="400" height="171" alt="Header illustration: arrow with 3 different shapes on it">
695
696
697</div>
698            
699      </div>
700</div>
701            
702        
703        
704            </div>
705</div>
706                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
707    <div class="comp-txt">
708                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
709<h5><strong>Recruit diverse roles</strong></h5>
710
711<p>
711Ideally, each team member holds a different role so your team has diverse and complementary perspectives. Consider team members&rsquo; breadth of experiences, not just titles and functions.&nbsp;</p>
712
713<p>&nbsp;</p>
714
715<p>&nbsp;</p>
716
717<p>&nbsp;</p></div>
718            </div>
719      </div>
720</div>
721                                        <div class="field_component_colcell_blocks-item odd">
722
723  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
724                  
725                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
726          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
727    
728                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/story_0.png.webp?itok=QSiGAPkh" width="400" height="171" alt="Header illustration: speech bubble with mother and child inside">
729
730
731</div>
732            
733      </div>
734</div>
735            
736        
737        
738            </div>
739</div>
740                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
741    <div class="comp-txt">
742                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
743<h5><strong>Share a story</strong></h5>
744
745<p>Facts are important, but stories make facts memorable. Share your stories from the field. Who did you meet? What did you see? How did you see it in a new way?</p></div>
746            </div>
747      </div>
748</div>
749                  </div>
750      </div>
751                                        <div class="field_component_col_25_con_items-item odd">
752
753                                                              <div class="field paragraph field_component_colcell_blocks entity_reference_revisions">
754                                      <div class="field_component_colcell_blocks-item odd">
755
756  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
757                  
758                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
759          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
760    
761                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/week.png.webp?itok=InkrIX0G" width="400" height="171" alt="Header illustration: clock">
762
763
764</div>
765            
766      </div>
767</div>
768            
769        
770        
771            </div>
772</div>
773                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
774    <div class="comp-txt">
775                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
776<h5><strong>Think in weeks, not months</strong></h5>
777
778<p>Work fast and be nimble. This entire process may be completed in a short amount of time. It should never drag on for months. It relies on quick trials and tests to move forward with confidence.<br>
779<br>
780&nbsp;</p>
781
782<p>&nbsp;</p></div>
783            </div>
784      </div>
785</div>
786                                        <div class="field_component_colcell_blocks-item odd">
787
788  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
789                  
790                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
791          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
792    
793                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/tangible_0.png.webp?itok=OyRYwl5I" width="400" height="171" alt="Header illustration: arrows pointing in two clear directions">
794
795
796</div>
797            
798      </div>
799</div>
800            
801        
802        
803            </div>
804</div>
805                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
806    <div class="comp-txt">
807                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
808<h5><strong>Make it tangible</strong></h5>
809
810<p>Mock-ups, sketches and role play give users a physical representation to experience and react to. Even a rough approximation of your idea will create clarity for you as the creator and allow for realistic feedback from users.</p>
811
812<p>&nbsp;</p></div>
813            </div>
814      </div>
815</div>
816                  </div>
817      </div>
818                                        <div class="field_component_col_25_con_items-item even">
819
820                                                              <div class="field paragraph field_component_colcell_blocks entity_reference_revisions">
821                                      <div class="field_component_colcell_blocks-item odd">
822
823  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
824                  
825                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
826          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
827    
828                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/experiment.png.webp?itok=aau8W1wl" width="400" height="171" alt="Header illustration: pen scribbling">
829
830
831</div>
832            
833      </div>
834</div>
835            
836        
837        
838            </div>
839</div>
840                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
841    <div class="comp-txt">
842                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
843<h5><strong>Experiment again &amp; again</strong></h5>
844
845<p>Since this process occurs in short sprints, it encourages experimental trials that may not always work out. That is okay &mdash; instead of agonizing over the perfect solution, try many possibilities and learn just as much from what does not work as from what does.</p>
846
847<p>&nbsp;</p></div>
848            </div>
849      </div>
850</div>
851                                        <div class="field_component_colcell_blocks-item odd">
852
853  <div class="paragraph paragraph--type--component-media-reference paragraph--view-mode--default">
854                  
855                              <div class="field paragraph field_component_mediaref_media  odd-t entity_reference">
856          <div class="view-section field field--name-field-component-media field--type-entity-reference field--label-hidden field--item">
857    
858                            <div class="field media image  odd-t">      <img loading="lazy" src="/sites/unicef.org.hcd4health/files/styles/crop_thumbnail/public/creative_0.png.
858webp?itok=BmXMRGW1" width="400" height="171" alt="Header illustration: lightbulb shining">
859
860
861</div>
862            
863      </div>
864</div>
865            
866        
867        
868            </div>
869</div>
870                                        <div class="field_component_colcell_blocks-item even">  <div class="text--block-content section-block-content">
871    <div class="comp-txt">
872                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
873<p><strong>Everyone is creative</strong></p>
874
875<p>This process benefits from everyone&rsquo;s creativity, not just those who hold design positions. Everyone is familiar with the challenges and is therefore capable of thinking about causes and designing solutions.</p></div>
876            </div>
877      </div>
878</div>
879                  </div>
880      </div>
881                  </div>
882      
883      </div>
884</div>
885                  </div>
886      
887  </div>
888</div>
889</div>
890                                                                                                                                        
891                                                    <div class="odd normal-alternate-bg-colors section-component bg-automatic white-bg">
892
893<div class="section section--block component-section ">
894  <div class="container">
895        
896                                          <div class="field paragraph field_component_sec_blocks entity_reference_revisions">
897                                      <div class="paragraph-component-block-quote field_component_sec_blocks-item odd"><blockquote class="text">
898  <p><strong>Why now?</strong> Prioritizing vulnerable groups, better understanding the constraints they face and resolving the challenges preventing them from accessing vital health services has a fresh urgency.</p>
899  </blockquote>
900</div>
901                                        <div class="paragraph-component-col-third field_component_sec_blocks-item even">  <div class="column-block rectangle aligned-left">
902          
903                                                      <div class="field paragraph field_component_col_33_con_items col-3 odd-t entity_reference_revisions">
904                                      <div class="field_component_col_33_con_items-item odd">
905
906                                  <div class="field paragraph field_component_colcell_blocks  odd-t entity_reference_revisions">
907                                      <div class="field_component_colcell_blocks-item odd">  <div class="text--block-content section-block-content">
908    <div class="comp-txt">
909                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
910<h5><strong>A focus on equity</strong></h5>
911
912<p>&nbsp;</p>
913
914<h6>The global health community has underscored the importance of prioritizing the most susceptible populations rather than exclusively focusing on coverage. This pro-equity principle requires that health programmes systematically identify and reach the least visible and most marginalized to achieve coverage with equity.</h6></div>
915            </div>
916      </div>
917</div>
918                  </div>
919      </div>
920                                        <div class="field_component_col_33_con_items-item even">
921
922                                  <div class="field paragraph field_component_colcell_blocks  odd-t entity_reference_revisions">
923                                      <div class="field_component_colcell_blocks-item odd">  <div class="text--block-content section-block-content">
924    <div class="comp-txt">
925                            <div class="field paragraph field_component_text_content  odd-t text_long"><hr>
926<h5><strong>A focus on demand</strong></h5>
927
928<p>&nbsp;</p>
929
930<h6>Any programme providing health services requires that users accept and seek out those services. When that does not happen, demand fails to meet supply.</h6></div>
931            </div>
932      </div>
933</div>
934                  </div>
935      </div>
936                                        <div class="field_component_col_33_con_items-item odd">
937
938                                  <div class="field paragraph field_component_colcell_blocks  odd-t entity_reference_revisions">
939                                      <div class="field_component_colcell_blocks-item odd">  <div class="text--block-content section-block-content">
940    <div class="comp-txt">
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942<h5><strong>Demand is about behaviour</strong></h5>
943
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945
946<h6>Challenges of demand revolve around decision-making and action taking. Drivers to action (such as timely reminders to activate intentions) and barriers to action (such as social distance or poor perception of services) can influence caregivers' decisions.</h6></div>
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