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18                            <meta name="description" content="SmartAdvisor Match makes it easier to find a financial advisor. We are committed to bringing you the most accurate and comprehensive understanding of financial advisors so you can comfortably find the right one for you.">
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49                        <a>
50                            <span>Browse Advisors</span>
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112            
113
114
115<section class="about-intro full-bleed">
116    <figure class="about-intro-image"></figure>
117    <div class="about-intro-text">
118        <h1>We make it easier to find a financial advisor.</h1>
119        <p>
120            We are committed to bringing you the most accurate and comprehensive understanding of financial advisors
121            so you can comfortably decide which advisor is right for you.
122        </p>
123    </div>
124</section>
125
126<section class="about-summary">
127    <div>
128        <h2>Who We Are</h2>
129        <p>
130            SmartAdvisor Match is a solution brought to you by the award-winning team of experts at SmartAsset,
131            a personal finance company that reaches approximately 75 million* people per month.
132        </p>
133        <p>
134            SmartAsset offers free and personalized tools to empower you to make smart personal finance decisions around
135            homebuying, retirement, taxes and more. Now we’re proud to offer a way to help you find a financial advisor.
136        </p>
137        <p>
138            <i> *As of September 2021. </i>
139        </p>
140    </div>
141    <div>
142        <h2>How We Do It</h2>
143        <p>
144            Our team, including more than a dozen Certified Educators in Personal Finance (CEPF), has spent thousands of
145            hours researching and compiling information on the more than 300,000 registered investment advisors. We used our
146            data and finance expertise to sift through millions of data points to highlight only the most important.
147        </p>
148    </div>
149</section>
150
151<section class="about-subsections full-bleed">
152
153    <div class="about-mission">
154        <p>SmartAdvisor Match is brought to you by:</p>
155        <img src="https://s3.amazonaws.com/sam-statics/images/common/smartasset_transparent.png" class="about-mission-sa_logo" alt="SmartAsset logo."/>
156        <h3>Our mission is to empower people to make smart financial decisions.</h3>
157        <p>We are passionate about empowering people to meet their financial goals. We believe in giving you all the
158            tools you need, including educational articles and calculators. Recognized as an industry leader, SmartAsset
159            has received multiple awards and been referenced in thous
159ands of media articles since 2012.</p>
160    </div>
161
162    <div class="about-awards">
163        <h2>Awards and Recognition</h2>
164        <div class="awards_disclosure">
165            *Other than application and licensing fees, SmartAsset did not provide compensation for the
166            aforementioned awards.
167        </div>
168        <ul class="awards_list">
169            <li>
170                <div class="award_one">
171                    <div class="award_one-inner">
172                        <div class="award_one-date">2022</div>
173                        <div class="award_one-img">
174                            <div class="award_one-img_inner">
175                                <img src="/public/images/awards/award-top-company-2022-Twitter-smartasset.png" alt="Award Logotype"/>
176                            </div>
177                        </div>
178                        <div class="award_one-data">
179                            <div class="award_one-recognition">#81</div>
180                            <div class="award_one-category">YC Top Companies - 2022</div>
181                            <div class="award_one-organization">Y Combinator</div>
182                        </div>
183                    </div>
184                </div>
185            </li>
186            <li>
187                <div class="award_one">
188                    <div class="award_one-inner">
189                        <div class="award_one-date">2021</div>
190                        <div class="award_one-img">
191                            <div class="award_one-img_inner">
192                                <img src="/public/images/awards/award-TF500_YGS_Stacked_2021.png" alt="Award Logotype"/>
193                            </div>
194                        </div>
195                        <div class="award_one-data">
196                            <div class="award_one-recognition">Ranked 160th </div>
197                            <div class="award_one-category">Deloitte Technology Fast 500™</div>
198                            <div class="award_one-organization">Deloitte</div>
199                        </div>
200                    </div>
201                </div>
202            </li>
203            <li>
204                <div class="award_one">
205                    <div class="award_one-inner">
206                        <div class="award_one-date">2021</div>
207                        <div class="award_one-img">
208                            <div class="award_one-img_inner">
209                                <img src="/public/images/awards/award-The_30_Top_Funded_Black_and_Latinx_Founded_Blog+Banner.png" alt="Award Logotype"/>
210                            </div>
211                        </div>
212                        <div class="award_one-data">
213                            <div class="award_one-recognition">The 30 Top Funded</div>
214                            <div class="award_one-category">The 30 Top Funded Black- and Latinx-Founded Companies in 2021</div>
215                            <div class="award_one-organization">Crunchbase</div>
216                        </div>
217                    </div>
218                </div>
219            </li>
220            <li>
221                <div class="award_one">
222                    <div class="award_one-inner">
223                        <div class="award_one-date">2021</div>
224                        <div class="award_one-img">
225                            <div class="award_one-img_inner">
226                                <img src="/public/images/awards/award-Inc-5000-Color-Medallion.png" alt="Award Logotype"/>
227                            </div>
228                        </div>
229                        <div class="award_one-data">
230                            <div class="award_one-recognition">Ranked # 561 (top 11%)</div>
231                            <div class="award_one-category">Inc. 5000</div>
232                            <div class="award_one-organization">Inc.</div>
233                        </div>
234                    </div>
235                </div>
236            </li>
237            <li>
238                <div class="award_one">
239                    <div class="award_one-inner">
240                        <div class="award_one-date">2021</div>
241                        <div class="award_one-img award_one-img--sm">
242                            <div class="award_one-img_inner">
243                                <img src="/public/images/awards/award-ThinkAdvisor-Luminaries-2022.png" alt="Award Logotype"/>
244                            </div>
245                        </div>
246                        <div class="award_one-data">
247                            <div class="award_one-recognition">Winner</div>
248                            <div class="award_one-category">LUMINARIES Class of 2021 - Thought Leadership — Programs, Products & Services</div>
249                            <div class="award_one-organization">ThinkAdvisor</div>
250                        </div>
251                    </div>
252                </div>
253            </li>
254            <li>
255                <div class="award_one">
256                    <div class="award_one-inner">
257                        <div class="award_one-date">2021</div>
258                        <div class="award_one-img award_one-img--sm">
259                            <div class="award_one-img_inner">
260                                <img src="/public/images/awards/award-fintech.png" alt="Award Logotype"/>
261                            </div>
262                        </div>
263                        <div class="award_one-data">
264                            <div class="award_one-recognition">Winner</div>
265                            <div class="award_one-category">Fintech Awards - Best Financial Planning Technology Company - New York</div>
266                            <div class="award_one-organization">Wealth and Finance International</div>
267                        </div>
268                    </div>
269                </div>
270            </li>
271
272            <li>
273                <div class="award_one">
274                    <div class="award_one-inner">
275                        <div class="award_one-date">2021</div>
276                        <div class="award_one-img award_one-img--sm">
277                            <div class="award_one-img_inner">
278                                <img src="/public/images/awards/award-Fintech-report.png" alt="Award Logotype"/>
279                            </div>
280                        </div>
281                        <div class="award_one-data">
282                            <div class="award_one-recognition">Winner - Michael Carvin</div>
283                            <div class="award_one-category">
283Top 50 Financial Technology CEOs of 2021</div>
284                            <div class="award_one-organization">The Financial Technology Report</div>
285                        </div>
286                    </div>
287                </div>
288            </li>
289            <li>
290                <div class="award_one">
291                    <div class="award_one-inner">
292                        <div class="award_one-date">2021</div>
293                        <div class="award_one-img award_one-img--sm">
294                            <div class="award_one-img_inner">
295                                <img src="/public/images/awards/award-2021-EOY-Finalist.png" alt="Award Logotype"/>
296                            </div>
297                        </div>
298                        <div class="award_one-data">
299                            <div class="award_one-recognition">Winner - Michael Carvin</div>
300                            <div class="award_one-category">Entrepreneur Of The Year® 2021 New York</div>
301                            <div class="award_one-organization">Ernst & Young LLP (EY)</div>
302                        </div>
303                    </div>
304                </div>
305            </li>
306            <li>
307                <div class="award_one">
308                    <div class="award_one-inner">
309                        <div class="award_one-date">2021</div>
310                        <div class="award_one-img award_one-img--sm">
311                            <div class="award_one-img_inner">
312                                <img src="/public/images/awards/award-Fintech-report.png" alt="Award Logotype"/>
313                            </div>
314                        </div>
315                        <div class="award_one-data">
316                            <div class="award_one-recognition">Winner (ranked # 47)</div>
317                            <div class="award_one-category">The Top 100 Financial Technology Companies of 2021</div>
318                            <div class="award_one-organization">The Financial Technology Report</div>
319                        </div>
320                    </div>
321                </div>
322            </li>
323            <li>
324                <div class="award_one">
325                    <div class="award_one-inner">
326                        <div class="award_one-date">2021</div>
327                        <div class="award_one-img">
328                            <div class="award_one-img_inner">
329                                <img src="/public/images/awards/award-Site_Badges_2021_webby_honoree.png" alt="Award Logotype"/>
330                            </div>
331                        </div>
332                        <div class="award_one-data">
333                            <div class="award_one-recognition">Honoree</div>
334                            <div class="award_one-category">Websites and Mobile Sites: Financial Services/Banking</div>
335                            <div class="award_one-organization">Webby Awards</div>    
336                        </div>
337                    </div>
338                </div>
339            </li>
340            <li>
341                <div class="award_one">
342                    <div class="award_one-inner">
343                        <div class="award_one-date">2020</div>
344                        <div class="award_one-img">
345                            <div class="award_one-img_inner">
346                                <img src="/public/images/awards/award-contentAwards19_1200mast-002-1.png" alt="Award Logotype"/>
347                            </div>
348                        </div>
349                        <div class="award_one-data">
350                            <div class="award_one-recognition">Honorable Mention (Content Series), Honorable Mention (Financial Services Campaign) - LC Launch</div>
351                            <div class="award_one-category">Content Marketing Awards</div>
352                            <div class="award_one-organization">Ragan’s PR Daily</div>
353                        </div>
354                    </div>
355                </div>
356            </li>
357            <li>
358                <div class="award_one">
359                    <div class="award_one-inner">
360                        <div class="award_one-date">2020</div>
361                        <div class="award_one-img">
362                            <div class="award_one-img_inner">
363                                <img src="/public/images/awards/award-Forbes.png" alt="Award Logotype"/>
364                            </div>
365                        </div>
366                        <div class="award_one-data">
367                            <div class="award_one-recognition">Winner (7th in NYC, 10th in the Finance category and 32nd overall)</div>
368                            <div class="award_one-category">
368America's Best Startup Employer in 2020</div>
369                            <div class="award_one-organization">Forbes</div>
370                        </div>
371                    </div>
372                </div>
373            </li>
374            <li>
375                <div class="award_one">
376                    <div class="award_one-inner">
377                        <div class="award_one-date">2020</div>
378                        <div class="award_one-img">
379                            <div class="award_one-img_inner">
380                                <img src="/public/images/awards/award-2020-Benzinga-Global-Fintech-Awards-ListmakerBadge.png" alt="Award Logotype"/>
381                            </div>
382                        </div>
383                        <div class="award_one-data">
384                            <div class="award_one-recognition">Finalist / Listmaker <br />(Live Connections)</div>
385                            <div class="award_one-category">Best New Product</div>
386                            <div class="award_one-organization">Benzinga</div>
387                        </div>
388                    </div>
389                </div>
390            </li>
391            <li>
392                <div class="award_one">
393                    <div class="award_one-inner">
394                        <div class="award_one-date">2020</div>
395                        <div class="award_one-img">
396                            <div class="award_one-img_inner">
397                                <img src="/public/images/awards/award-Finovate.png" alt="Award Logotype"/>
398                            </div>
399                        </div>
400                        <div class="award_one-data">
401                            <div class="award_one-recognition">Finalist</div>
402                            <div class="award_one-category">Best Wealth Management Solution</div>
403                            <div class="award_one-organization">Finovate</div>
404                        </div>
405                    </div>
406                </div>
407            </li>
408            <li>
409                <div class="award_one">
410                    <div class="award_one-inner">
411                        <div class="award_one-date">2018</div>
412                        <div class="award_one-img">
413                            <div class="award_one-img_inner">
414                                <img src="/public/images/awards/award-YCombinator.png" alt="Award Logotype"/>
415                            </div>
416                        </div>
417                        <div class="award_one-data">
418                            <div class="award_one-recognition">Top 100 Company</div>
419                            <div class="award_one-category">Top 100 Company</div>
420                            <div class="award_one-organization">Y Combinator</div>
421                        </div>
422                    </div>
423                </div>
424            </li>
425        </ul>
426    </div>
427
428
429    <div class="about-press">
430        <h2>In the Press</h2>
431        <img src="https://s3.amazonaws.com/sam-statics/images/common/nyt.png" class="nyt" alt="New York Times logo." />
432        <img src="https://s3.amazonaws.com/sam-statics/images/common/wsj.png" class="wsj" alt="The Wall Street logo." />
433        <img src="https://s3.amazonaws.com/sam-statics/images/common/forbes.png" class="forbes" alt="Forbes logo." />
434        <img src="https://s3.amazonaws.com/sam-statics/images/common/thinkadvisor.png" class="thinkadvisor" alt="ThinkAdvisor logo." />
435        <img src="https://s3.amazonaws.com/sam-statics/images/common/wealthmgt.png" class="wealthmgt" alt="WealthManagement logo." />
436    </div>
437
438    <a name="contact"></a>
439    <div class="about-contact">
440        <h2>Our Office</h2>
441        <a href="https://goo.gl/maps/HghNRRCQfNFg4LaP8" target="_blank">
442            <img class="about-contact-office_location_map" src="//d31s10tn3clc14.cloudfront.net/imgs/about_maps/Address-E42.png" alt="Map of SmartAsset located at 122 East 42nd Street, Suite 4300, New York, NY 10168."/>
443            <address class="about_contact_details-map_address">122 East 42nd Street, Suite 4300, <br> New York, NY 10168</address>
444        </a>
445        <aside class="about-contact-email_block">
446            <h3>Contact Us</h3>
447            <p>
448                We're available by email to answer your questions.
449            </p>
450            <p>
451                For general questions, please contact:
452                <a href='mailto:[email protected]'>[email protected]</a>
453            </p>
454            <p>
455                For inquiries about the advisor or firm profiles on this site, please contact: <br>
456                <a href='mailto:[email protected]'>[email protected]</a>
457            </p>
458        </aside>
459    </div>
460
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487    <div class="footer_middle">
488        <span>
489            SmartAsset Advisors, LLC ("SmartAsset"), a wholly owned subsidiary of Financial Insight Technology, is
490            registered with the U.S. Securities and Exchange Commission as an investment adviser. SmartAsset’s services
491            are limited to referring users to third party advisers registered or chartered as fiduciaries ("Adviser(s)")
492            with a regulatory body in the United States that have elected to participate in our matching platform based
493            on information gathered from users through our online questionnaire.  SmartAsset receives compensation from
494            Advisers for our services.  SmartAsset does not review the ongoing performance of any Adviser, participate
495            in the management of any user’s account by an Adviser or provide advice regarding specific investments.
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499            advisors.
500        </span>
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502            This is not an offer to buy or sell any security or interest. All investing involves risk,
503            including loss of principal. Working with an adviser may come with potential downsides,
504            such as payment of fees (which will reduce returns). Past performance is not a guarantee of future results.
505            There are no guarantees that working with an adviser will yield positive returns. The existence
506            of a fiduciary duty does not prevent the rise of potential conflicts of interest.
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515        
515<script>
516    var IS_DEV = false;
517
518    var smartasset = smartasset || {};
519
520    smartasset.page = smartasset.page || {};
521
522    smartasset.page.pageKey = 'sm.general.st.about';
523
524    /**
525     * Event handler for newsletter form submission, shared on both the home
526     * and about pages.
527     *
528     * @param form {element} - the form
529     * @param section {string} - where this newsletter form is placed
530     */
531    smartasset.page.submitNewsletterFormEvent = function(form, section)
532    {
533                if (section)
534        {
535            smartasset.analytics.eventTrack(section+'-newsletter-click')
536        }
537    };
538
539    /**
540     * Helper jQuery extensions used by SA
541     */
542    (function($)
543    {
544        var queryParser = function(a)
545        {
546            var i, p, b = {};
547            if (a === "")
548            {
549                return {};
550            }
551            for (i = 0; i < a.length; i += 1)
552            {
553                p = a[i].split('=');
554                if (p.length === 2)
555                {
556                    b[p[0]] = decodeURIComponent(p[1].replace(/\+/g, " "));
557                }
558            }
559            return b;
560        };
561
562        $.queryParams = function()
563        {
564            return queryParser(window.location.search.substr(1).split('&'));
565        };
566
567        $.hashParams = function()
568        {
569            return queryParser(window.location.hash.substr(1).split('&'));
570        };
571    })(jQuery);
572</script>
572
573
574
575
576
577<script>
vendor: 374 bytes, lines 577-582
577
578        (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
579                new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
580            j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
581            '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
582    })(window,document,'script','dataLayer','
582GTM-TSBTL8G
vendor: 17 bytes, lines 582-584
582');
583    
584        
584(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
585        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
586            m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
587    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
588
589        ga('create', 'UA-24847606-8', 'auto');
590    ga('require', 'linkid');
591
592    // TODO: investigate "contentGroupX" set calls
593    
594        (function(f,b){if(!b.__SV){var a,e,i,g;window.mixpanel=b;b._i=[];b.init=function(a,e,d){function f(b,h){var a=h.split(".");2==a.length&&(b=b[a[0]],h=a[1]);b[h]=function(){b.push([h].concat(Array.prototype.slice.call(arguments,0)))}}var c=b;"undefined"!==typeof d?c=b[d]=[]:d="mixpanel";c.people=c.people||[];c.toString=function(b){var a="mixpanel";"mixpanel"!==d&&(a+="."+d);b||(a+=" (stub)");return a};c.people.toString=function(){return c.toString(1)+".people (stub)"};i="disable track track_pageview track_links track_forms register register_once alias unregister identify name_tag set_config people.set people.set_once people.increment people.append people.track_charge people.clear_charges people.delete_user".split(" ");
595        for(g=0;g<i.length;g++)f(c,i[g]);b._i.push([a,e,d])};b.__SV=1.2;a=f.createElement("script");a.type="text/javascript";a.async=!0;a.src="//cdn.mxpnl.com/libs/mixpanel-2.2.min.js";e=f.getElementsByTagName("script")[0];e.parentNode.insertBefore(a,e)}})(document,window.mixpanel||[]);
596
597    mixpanel.init('d5897f20e8f08376b08cb139cc4f4513', {window: {navigator: {doNotTrack: '0'}}});
598
599    // register useragent
600    mixpanel.register({"UserAgent": navigator.userAgent});
601
602    // also ignore "bot" traffic, no IS_BOT flag yet ...
603    mixpanel.register({"$ignore": false});
604
605    //
606    // PC -- implementation from https://blog.mixpanel.com/2015/05/11/community-tip-last-touch-utm-tags/
607    //
608    function getQueryParam(url, param) {
609        // Expects a raw URL
610        param = param.replace(/[[]/, "\[").replace(/[]]/, "\]");
611        var regexS = "[\?&]" + param + "=([^&#]*)",
612                regex = new RegExp( regexS ),
613                results = regex.exec(url);
614        if (results === null || (results && typeof(results[1]) !== 'string' && results[1].length)) {
615            return '';
616        } else {
617            return decodeURIComponent(results[1]).replace(/\W/gi, ' ');
618        }
619    }
620
621    function campaignParams()
622    {
623        var campaign_keywords = 'utm_source utm_medium utm_campaign utm_content utm_term'.split(' ')
624                , kw = ''
625                , params = {}
626                , first_params = {};
627        var index;
628        for (index = 0;
628 index < campaign_keywords.length; ++index)
629        {
630            kw = getQueryParam(document.URL, campaign_keywords[index]);
631            if (kw.length)
632            {
633                params[campaign_keywords[index] + ' [last touch]'] = kw;
634            }
635        }
636        for (index = 0; index < campaign_keywords.length; ++index)
637        {
638            kw = getQueryParam(document.URL, campaign_keywords[index]);
639            if (kw.length)
640            {
641                first_params[campaign_keywords[index] + ' [first touch]'] = kw;
642            }
643        }
644        mixpanel.people.set(params);
645        mixpanel.people.set_once(first_params);
646        mixpanel.register(params);
647    }
648
649    campaignParams();
vendor: 478 bytes, lines 649-661
649
650    
651    
652    !function(f,b,e,v,n,t,s)
653    {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
654            n.callMethod.apply(n,arguments):n.queue.push(arguments)};
655        if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
656        n.queue=[];t=b.createElement(e);t.async=!0;
657        t.src=v;s=b.getElementsByTagName(e)[0];
658        s.parentNode.insertBefore(t,s)}(window, document,'script',
659            'https://connect.facebook.net/en_US/fbevents.js');
660
661    fbq('init', '
6611662171304043876
vendor: 14 bytes, lines 661-664
661');
662
663    
664    
664// entry point for start up fn
665    $(function()
666    {
667        var startup = function()
668        {
669            smartasset.analytics.initializeTracking();
670        };
671
672        startup();
673    });
674
675
676</script>
676        
676<script src="/public/dist/168A888D89E9168D3EC03F882AE29D92.js" type="text/javascript"></script>
676
677    </body>
678</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.