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29 30<!-- End Jekyll SEO tag --> 31 32 33 34 <title>Blog - Dropmark</title> 35 36 37 <link rel="shortcut icon" href="/assets/images/favicon.png" /> 38 <link rel="apple-touch-icon" href="/assets/images/apple-touch-icon.png" /> 39 40 <link rel="alternate" type="application/rss+xml" title="Dropmark Blog (RSS)" href="https://www.dropmark.com/feed.xml" /> 41 <link rel="alternate" type="application/json" title="Dropmark Blog (JSON)" href="https://www.dropmark.com/feed.json" /> 42 43 <link rel="stylesheet" href="/assets/css/all.css?20230508" /> 44 <link rel="stylesheet" href="/assets/css/layouts/blog.css?20230508"> 45 </head> 46 <body class="layout--blog page--blog has-cover-image"> 47 48 49 50 51 52<section class="cover cover--has-image"> 53 54 55 <header class="header container"> 56 <div class="row row--header"> 57 <div class="col col--header"> 58 <a href="/ " class="logo"> 59 <svg class="logo__svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" 60 viewBox="0 0 202.4 274.4" style="enable-background:new 0 0 202.4 274.4;" xml:space="preserve"> 61 <defs> 62 <clippath id="logo__mask"> 63 <path d="M101.2,0C101.2,0,0,72,0,173.2c0,55.9,45.3,101.2,101.2,101.2c55.9,0,101.2-45.3,101.2-101.2 64 C202.4,72,101.2,0,101.2,0z M101.2,231.9L101.2,231.9l-54.3-62.5h24.2V98h60.2v71.4h24.2L101.2,231.9z"/> 65 </clippath> 66 </defs> 67 <g id="logo__shapes" clip-path="url(#logo__mask)"> 68 <!-- need to dynamically change the color of this --> 69 <rect class="logo__bg" x="0" y="0" width="100%" height="100%" fill="none"/> 70 </g> 71</svg> 72 73 <p class="logo__text">Dropmark</p> 74 </a> 75 </div> 76 <div class="col col--header"> 77 <nav class="nav nav--list"> 78 <ul class="nav__items"> 79 80 <li class="nav__item"> 81 82 <a href="https://www.dropmark.com/features" class="fade">Features</a> 83 84 </li> 85 86 <li class="nav__item"> 87 88 <a href="https://www.dropmark.com/apps" class="fade">Apps</a> 89 90 </li> 91 92 <li class="nav__item"> 93 94 <a href="https://www.dropmark.com/plans" class="fade">Plans</a> 95 96 </li> 97 98 <li class="nav__item"> 99 100 <a href="https://www.dropmark.com/blog" class="fade">Blog</a> 101 102 </li> 103 104 <li class="nav__item"> 105 106 <a href="https://app.dropmark.com/login" class="fade">Log in</a> 107 108 </li> 109 110 <li class="nav__item"> 111 <a href="https://app.dropmark.com/signup" class="button fade">Sign up</a> 112 </li> 113 <li class="nav__close-list-item"><button type="button" class="nav__close fade">×</button></li> 114 </ul> 115 </nav> 116 <button type="button" class="nav nav--mobile fade">Menu</button> 117 </div> 118 </div> 119 </header> 120 121 122 123 124 <div class="cover__image__wrap"> 125 <img src="/uploads/plugin.png" role="presentation" class="cover__image" /> 126 </div> 127 128 129 130 131 132 133 134 135 136 137 </section> 138 139 140 141 142<main class="blog"> 143 144 145 146 147<main class="blog-post"> 148 <article class="post"> 149 <header class="post__header"> 150 151 <h1><a href="/blog/our-new-figma-plugin/">Our new Figma plugin</a></h1> 152 <nav> 153 154 <ul> 155 156 <li><a href="/blog/tags/announcements">#Announcements</a></li> 157 158 <li><a href="/blog/tags/how-to">#How to</a></li> 159 160 </ul> 161 </nav> 162 </header> 163 <section class="post__content content"> 164 165 <p>You spend hours collecting inspiration for your projects, but what happens once you move on to creating? Do you drag your inspiration into Figma one by one? Or bounce between browser tabs when you need to reference something?</p> 166 167<p>Our new Figma plugin brings your Dropmark references straight into your workspace with just a link to your collection. Drop the URL to a public collection, and choose whether to display per collection or per stack. The plugin handles the rest, organizing your items into artboards so you can spend less time setting up and more time creating.</p> 168
169<video autoplay="" muted="" loop=""> 170 <source src="/uploads/plugin-demo.mp4" type="video/mp4" /> 171 </video> 172<p><br /></p> 173 174<p><small>If you love Dropmark, weâd love for you to <a href="https://www.figma.com/community/plugin/1626301989263492919/dropmark-moodboard">leave us a review</a> in the Figma community to help reach more people!</small></p> 175 176 177 </section> 178 </article> 179 180 181</main> 182 183 184 185 186 187<main class="blog-post"> 188 <article class="post"> 189 <header class="post__header"> 190 191 <a href="/blog/using-dropmark-to-kickstart-your-creativity-vol-2/"><img src="/uploads/blog-2a0223.png"></a> 192 193 <h1><a href="/blog/using-dropmark-to-kickstart-your-creativity-vol-2/">Kickstart your creativity vol. 2</a></h1> 194 <nav> 195 196 <ul> 197 198 <li><a href="/blog/tags/inspiration">#Inspiration</a></li> 199 200 </ul> 201 </nav> 202 </header> 203 <section class="post__content content"> 204 205 <p>Ideation doesnât have to be limited to the precursor of a project. Yet, we creatives often keep the two tied together. Nothing bad happens when you arenât ideating just for the fun of it, but incorporating it into your creative practices can broaden your mental models in unexpected ways, serve as inspiration for your leisure projects, or come in handy when youâre brainstorming your next client brief. Weâre back again with a new iteration of creative exercises you can try with Dropmark to get those juices flowing.</p> 206 207<p><strong>Alien anthropologist:</strong> Collect images of things as if youâre seeing human culture for the first time. For instance, if an alien encountered a traffic light for the first time, how do you think they would capture it through a photograph? A naive approach to everyday items can inspire fresh perspectives on things you take for granted in your creative life.</p> 208 209<p><strong>Ad-lib your vibes:</strong> Try asking a question through a moodboard rather than words. For example: âWhat does this piece of music look like?â âWhat personality would this HEX code have?â or âWhat does this perfume look like?â</p> 210 211<p><img src="/uploads/adlib.png" alt="adlib.png" /></p> 212 213<p><strong>Decade immersion:</strong> Spend a self-imposed amount of time only referencing one era and collecting materials from that time. Donât limit yourself to the visual arts here. Collect architecture, interior design, car design, fashion, etc.</p> 214 215<p><strong>Commute collection:</strong> On a day when youâre taking public transportation or walking to a destination, collect items from your journey. This practice can be a nice way to start finding inspiration in the mundane and challenge you to be present and take in the world around you in ways you may not normally engage.</p> 216 217<p><strong>Texture diary:</strong> Give yourself some amount of time to document all things texture: surfaces, materials, and unintentional patterns in things like rust or shadows.</p> 218 219<p><img src="/uploads/texture.png" alt="texture.png" /></p> 220 221<p><strong>Collect by emotion:</strong> Similar to the vibes exercise, but a little reversed. Collect things that make you feel a certain way rather than trying to create an aesthetic collection around a feeling.</p> 222 223<p>We hope you give some of these exercises a try! Looking for more inspiration? <a href="https://www.dropmark.com/blog/using-dropmark-to-kickstart-your-creativity/">Check out vol. 1</a></p> 224 225 226 </section> 227 </article> 228 229 230</main> 231 232 233 234 235 236<main class="blog-post"> 237 <article class="post"> 238 <header class="post__header"> 239 240 <a href="/blog/001-fresh-favs/"><img src="/uploads/fresh-favs.png"></a> 241 242 <h1><a href="/blog/001-fresh-favs/">Objects and other things we're collecting</a></h1> 243 <nav> 244 245 <ul> 246 247 <li><a href="/blog/tags/inspiration">#Inspiration</a></li> 248 249 </ul> 250 </nav> 251 </header> 252 <section class="post__content content"> 253 254 <p>Structured softness. The cold weather has really settled in, and weâre reaching for a hint of warmth, softness, and playfulness. Here are a few things that weâve been into recently.</p> 255 256<p><img src="/uploads/ff-001.png" alt="ff-001.png" /></p> 257 258<p><strong><a href="https://gt-canon.com/">GT Canon</a></strong><br /> 259A new release from Grilli and a bit no-nonsense (perfect for January and mother winter), Canon is a serif that ââ¦aims for modern functionality rather than stylistic reinvention.â Built on digital drawing logic with a La Croix level nod to the pen, Canon is setting out to be a new reference point for serif typefaces.</p> 260 261<p><strong><a href="https://blog.maximeheckel.com/posts/shades-of-halftone/?utm_source=heydesigner.com">Shades of halftone</a></strong><br /> 262A deep, hands-on exploration of creating halftone effects using shaders (GLSL) for the web. Like GT Canon, this halftone shader concept pays homage to the past while combining analog technology with the digital world to push creativity in a new direction.</p> 263 264<p><strong><a href="https://universalworks.com/products/multi-lucas-cotton-mix-s130-jacket">Coat</a></strong><br /> 265Neutral. Clean. Slightly boxy. This chore jacket, inspired by a vintage find, is the kind of piece that makes everything else feel intentional.</p> 266 267<p><strong><a href="https://www.1101.com/store/techo/en/2026/pc/detail_cover/wb26_tiehorses/">Hobonichi Techno 2026</a></strong><br /> 268While this specific iteration is sold out (with no restock plannedâ¦sad), these very popular journals keep us inspired to get things done, even though the weather makes us want to stay in bed.</p> 269 270<p><strong><a href="https://riteofway.co/">Rite of Way</a></strong><br /> 271A contemporary fragrance brand that feels atmospheric without being overwrought.</p> 272 273<p><strong><a href="https://www.amazon.com/gp/product/4861522471/ref=ewc_pr_img_1?smid=A82QYD8O7TZOO&psc=1">A Dictionary of Color Combinations Vol. 1</a></strong><br />
274Forever relevant but recently discovered. A source of inspiration for so many types of projects, this pocket-sized manual of color will be endlessly useful.</p> 275 276<p><strong><a href="https://codepen.io/vii120/pen/KwMBaaY">Highlighted text with CSS gradient</a></strong><br /> 277Another analog gone digital moment. This CSS gradient effect is a playful way to organize information or call out specific elements in a CTA or something similar, as a new iteration of the penciled underlines and circles weâve seen.</p> 278 279<p><strong><a href="https://codepen.io/holasoymalva/pen/ZYOoRgG">Gravity effect</a></strong><br /> 280Will never get tired of effects like this. Not a fan of the noises, but glad to have a reference to hold on to for later projects.</p> 281 282<p><strong><a href="https://codepen.io/BalintFerenczy/pen/qENdpoL">Cloud generator</a></strong><br /> 283Endless entertaining? Absolutely. This could absolutely be repurposed to create a great landing page for a website. There is an opportunity for a fun discovery moment or just a background animation for visual interest.</p> 284 285<p><strong><a href="https://codepen.io/cameronknight/pen/ogxWmBP">Interactive Liquid Gradient using Three.js</a></strong><br /> 286Gradients are still all over the place but we think that itâs always a good idea to change it up where you can and this subtle liquid vibe is feeling good.</p> 287 288<p><strong><a href="https://codepen.io/designfenix/pen/OPyapww">Text frame border animation rotation</a></strong><br /> 289Fun take on a text marquee? Sign us up. Reminds us of some of the elements from a reverse engineer we looked at on the paper company GF Smith.</p> 290 291 292 </section> 293 </article> 294 295 296</main> 297 298 299 300 301 302<main class="blog-post"> 303 <article class="post"> 304 <header class="post__header"> 305 306 <a href="/blog/turn-your-creative-supplies-into-a-digital-catalog/"><img src="/uploads/disorganizedtools.jpg"></a> 307 308 <h1><a href="/blog/turn-your-creative-supplies-into-a-digital-catalog/">Turning creative chaos into a digital catalog</a></h1> 309 <nav> 310 311 <ul> 312 313 <li><a href="/blog/tags/inspiration">#Inspiration</a></li> 314 315 </ul> 316 </nav> 317 </header> 318 <section class="post__content content"> 319 320 <p>At Dropmark, weâre always curious about how creative people actually work, including the ways they find new use cases for the products they use. Below, our teammate Tylee walks us through how she transformed crafting supplies into a creative catalog and what she learned about making tools that work for real makers.</p> 321 322<p>Having creative outlets is a lot of fun. Learning new ways to express your creativity is always a treat, and by treat I mostly mean the part where you get to collect new tools and supplies. There is nothing more thrilling than entering a craft store. They must put something in the air because they all have me itching to touch and explore the massive potential inside every aisle. Have I personally ever wanted to make jewelry? No. But do I think about it every time I see those glittery bins and needle-nose pliers? Yes. The downer is when you actually find what you went to the store for and realize you also need blue paint⦠but do you already have that shade of blue at home?</p> 323 324<p>I recently became an avid knitter, and part of that hobby includes collecting a ton of yarn through project leftovers or aspirational yarn when I encounter a skein that is too beautiful to leave behind. The problem Iâve run into is the organization of it all. What brands have I used? What colors? What projects did I make? Do I already have some of this yarn at home? Dropmark has given me a simple way to design a <a href="https://dpmk.in/F99Cg7Snc1">digital catalog</a> of my yarns. Itâs been super helpful and fun, so I wanted to share how I did it.</p> 325 326<p><img src="/uploads/yarn_stash.png" alt="yarn_stash.png" /></p> 327 328<p>First, I took âyearbook picturesâ for each yarn that I have to use as thumbnails. Sorting my stash this way really let me see what colors Iâve been gravitating toward. A bit eye-opening, Iâll stay away from gray for a while. Each color is a stack labeled with the retail name, and inside each stack, Iâve linked to the online store or manufacturer. Iâve also added links to the patterns I used for each yarn. Again, I used custom thumbnails to display a photograph of my finished object so I can see how my own tension and knitting practice result in a particular fiber. Finally, I added tags for color and weight so that I can make searching my catalog simple.</p> 329 330<p><img src="/uploads/yarn_info.png" alt="yarn_info.png" /></p> 331 332<p>The best part is, Iâve realized that this style of cataloging extends to other hobbies as well! A side benefit of this whole process is that I started this catalog as a way to organize things I canât easily see all the time, especially when Iâm out buying new yarns. But Iâve come away inspired by my other hobbies, like photography.</p> 333 334<p>If youâre curious about creating your own catalog but arenât sure how it translates to your hobby, check out our other examples below and give it a go!</p> 335 336<p><strong>Designers</strong><br /> 337Licensed fonts and projects youâve used them on<br /> 338UI kits<br /> 339Illustration packs</p> 340 341<p><strong>Illustrators & artists</strong><br /> 342Brushes<br /> 343Inks<br /> 344Paper types</p> 345 346<p><strong>Photographers</strong><br /> 347Lenses<br /> 348Film stocks<br /> 349Presets</p> 350 351<p>Dropmark is often where ideas begin, but it can also be where your creative system lives. When collections hold both inspiration and execution, you spend less time searching and more time making.<br /> 352Your supplies stop being scattered. Your past work becomes useful again. And every new project starts with clarity instead of chaos.</p> 353 354 355 </section> 356 </article> 357 358 359</main> 360 361 362 363 364 365<main class="blog-post"> 366 <article class="post"> 367 <header class="post__header"> 368 369 <a href="/blog/how-alessia-mazzarella-gets-things-done/"><img src="/uploads/KNMA_Zubtrak.jpeg"></a> 370 371 <h1><a href="/blog/how-alessia-mazzarella-gets-things-done/">Alessia Mazzarella on the vernacular muse</a></h1> 372 <nav> 373 374 <ul> 375 376 <li><a href="/blog/tags/interview">#Interview</a></li> 377 378 </ul> 379 </nav> 380 </header> 381 <section class="post__content content"> 382 383 <p>Some designers fall in love with color, others with layout. But for <a href="https://alessiamazzarella.com/">Alessia</a>, it was always type. Even as a graphic design student, she found herself drawn to the parts of a project that involved letterforms. Eventually, a realization clicked into place: she didnât just want to choose typefaces. She wanted to draw them.</p> 384 385<p>Type design offered the perfect blend of structure and intuition. âItâs about defining a system and an underlying logic,â she explains, âwhile leaving space for small surprises and specific, original details.â That duality of precision paired with humanity runs throughout her work.</p> 386 387<p>Growing up in Italy meant being surrounded by a vivid typographic landscape: hand-painted shop signs, solemn cemetery inscriptions, pragmatic municipal wayfinding, and spatterings of expressive lettering. The coexistence of the formal and quirky, carefully planned and the charmingly imperfect, shaped the way she reads and interprets visual language. âIâm interested in how letterforms behave as a system,â she says, âbut also in the local deviations that make them feel human.â</p> 388 389<h3 id="a-process-built-on-gesture-structure-and-trying-things-in-the-wild">A process built on gesture, structure, and trying things in the wild</h3> 390 391<p>Guided by a structural idea or a detail she wants to explore or a specific feeling she wants the typeface to have, Alessia ditches the sketchbook for exploring directly in the font editor.  âI often think of letters as movements or gestures, and then try to understand how the outline would wrap around that movement.â Sometimes inspiration comes from observing movement in the worldâa gesture, a bend, a shift in weightâand imagining how an outline might wrap around it.</p> 392 393<p><img src="/uploads/WIP.jpg" alt="WIP.jpg" /></p> 394 395<p>Once a rough proof emerges, she defines the scope. Is this an expressive one-off display face or the seed of a multi-weight family? She focuses early on the defining weights and the features that give the typeface its voice.</p> 396 397<p>When the design stabilizes, she exits the mindset of âtype designerâ and begins testing it in the real world. It appears in documents, teaching materials, and any setting where the type needs to perform quietly and confidently. âItâs the moment where I check whether the letterforms behave well alongside other content,â she explains, âand whether anything still feels distracting or unresolved.â</p> 398 399<h3 id="typeland-a-studio-built-on-collaboration-and-curiosity">Typeland: A studio built on collaboration and curiosity</h3> 400 401<p><a href="https://type.land/">Typeland</a> began as a simple portfolio necessity. A place to share type work separate from her graphic design projects after completing the MA in Typeface Design at the University of Reading.</p> 402 403<p><img src="/uploads/Proxima_Nova_Devanagari.jpg" alt="Proxima_Nova_Devanagari.jpg" /></p> 404 405<p>Together with her partner, Vaibhav Singh, it quickly developed into a full-fledged studio. Since 2020, it has grown into a practice that publishes its own retail type library and takes on custom type and multi-script projects, with special expertise in Indic scripts and large pan-Indic systems. Working on projects like the <a href="https://type.land/blog/proxima-nova-devanagari">Indian-script companions</a> of Proxima Nova, their work sits at the intersection of research and practice across multiple languages.</p> 406 407<p>One of their latest releases, <a href="https://type.land/typefaces/djaggety">Djaggety</a>, is a pixel font that exemplifies Alessiaâs process by beginning life in the classroom as a teaching tool. Its motto of less finessing, more accepting, embodies the human-centered approach to Typelandâs voice in type design.</p> 408 409<p><img src="/uploads/Djaggety.jpg" alt="Djaggety.jpg" /></p> 410 411<h3 id="vernacular-sources-that-inspire">Vernacular sources that inspire</h3> 412 413<p>While historical specimens and canonical references remain part of her research, much of her inspiration comes from the vernacular. She gravitates toward cemetery inscriptions, especially in small Italian towns where hand-carved or metal letters reveal idiosyncratic quirks.</p> 414 415<blockquote> 416 <p>â¦it is often those imperfect, very local bits of lettering that stay with me.</p> 417</blockquote> 418 419<p>Sheâs equally drawn to aging shopfronts and vinyl-cut signage that has warped, peeled, or been patched over. Imperfection, she argues, often carries the clues that make letterforms compelling. Wood type specimens, with their scale shifts and color play, echo this
419spirited irregularity and remain a favorite reference point.</p> 420 421<h3 id="how-dropmark-helps-make-sense-of-a-chaotic-camera-roll">How Dropmark helps make sense of a chaotic camera roll</h3> 422 423<p>Like many designers, she relies on her camera roll to capture anything that sparks an idea, but the results can become unruly fast.</p> 424 425<p>âI constantly take photos of things that catch my eye, then later I have no idea why a particular image felt important,â she says. Dropmark gives that impulse a loose but meaningful structure. Broad collections like color, packaging, signage, and layouts help her corral screenshots and photos into references actually worth revisiting.</p> 426 427<h3 id="on-letters-that-delight-or-dont">On letters that delight (or donât)</h3> 428<p>Ask her for a favorite letter, and she doesnât hesitate: the âs.â</p> 429 430<p>A successful âsâ demands negotiation. Itâs one of the most structurally revealing letters in any typeface. âItâs not enjoyable while Iâm working on it,â she admits, âbut when it finally clicks and sits comfortably with its neighboring letters, itâs very satisfying.â</p> 431 432<p>Thereâs also a solid list of letters she doesnât enjoy drawing (which her friends know well), but those remain off the record. In general, she loves letters that carry structural weight within a word, acting almost as proof of whether the typefaceâs core idea is truly holding together.</p> 433 434<p><img src="/uploads/Balbum.jpg" alt="Balbum.jpg" /></p> 435 436<h3 id="a-mundane-archive-with-surprising-charms">A mundane archive with surprising charms</h3> 437<p>Asked what sheâs Dropmarked recently, she mentions something wonderfully ordinary: supermarket own-brand packaging. Supermarkets craft internal visual languages to distinguish product tiers, often with surprisingly sharp typography or clever logos hiding in plain sight.</p> 438 439<p>âIt feels like a very mundane archive,â she says, âbut itâs a good reminder that interesting design decisions are present in the most ordinary of contexts.â</p> 440 441<p>Thanks so much to Alessia for chatting with us! Check out more of her work at her <a href="https://alessiamazzarella.com/">website</a>, and check out more of <a href="https://type.land/">Typeland</a> or follow them on <a href="https://www.instagram.com/typeland/">Instagram</a> and <a href="https://typo.social/@typeland">Mastodon</a>.</p> 442 443 444 </section> 445 </article> 446 447 448</main> 449 450 451 452 453 454<main class="blog-post"> 455 <article class="post"> 456 <header class="post__header"> 457 458 <a href="/blog/reverse-engineered-fishwife/"><img src="/uploads/header-1dcefc.png"></a> 459 460 <h1><a href="/blog/reverse-engineered-fishwife/">Reverse Engineered - Fishwife</a></h1> 461 <nav> 462 463 <ul> 464 465 <li><a href="/blog/tags/inspiration">#Inspiration</a></li> 466 467 <li><a href="/blog/tags/reverse-engineered">#Reverse Engineered</a></li> 468 469 </ul> 470 </nav> 471 </header> 472 <section class="post__content content"> 473 474 <p>With retro illustration and playful UI/UX, Fishwifeâs energetic branding hasnât just made tinned fish sexy, itâs reminded us that packaging can be fun again. Theyâre not the newest brand on the block, but with the skies turning gray for winter, we were craving a dive into a brand built on bright color, bold imagery, and unapologetic playfulness.</p> 475 476<p>Founded in 2020, Fishwife took a dusty pantry staple and brought it into the spotlight, turning it into both a cultural object and a lifestyle brand. Through eye-catching packaging and a thoughtfully whimsical digital experience, theyâve created an illustrated world you can hold in your hand and click through. Working with illustrator Danny Miller, their digital-first presence leans heavily on brand building and storytelling, shaping an identity that extends far beyond the tin.</p> 477 478<p>Once we started picking apart the details, we found so many delightful choices: saturated color used with confidence, a serif + sans-serif type pairing that feels retro yet modern, subtle microinteractions, illustration-as-UI moments, and a dozen other details that come together to create a cohesive, charming experience. It drives a genuine compulsion to start a tinned fish obsessionâ¦even if youâve never enjoyed a
478sardine in your life. Hereâs some of what we found:</p> 479 480<p><a href="https://demo.dropmark.com/2036968"><img src="/uploads/fishwifebrand.png" alt="fishwifebrand.png" /></a></p> 481 482<p><strong>A color strategy that expands the packaging universe</strong><br /> 483Fishwife immerses you in a vibrant <a href="https://demo.dropmark.com/2036968/37033551">color palette</a>. Each SKU has its own vibrant hue, and the website uses those colors as full-bleed backgrounds, section dividers, and product page accents. This creates instant recognition: the same color that hits you on the shelf greets you on the screen. Rather than defaulting to white, they let color do the storytelling.</p> 484 485<p><strong><a href="https://demo.dropmark.com/2036968/37033678">Serif + sans serif type</a> pairing that feels like retro-modern charm</strong><br /> 486The friendly serif Recoleta adds warmth and a touch of retro storytelling, reminiscent of old cookbooks. Paired with a clean sans serif, Albert Sans, for more minor details and product info, striking a balance between playful and practical.</p> 487 488<p><strong>Photography styled to amplify the packaging</strong><br /> 489Fishwifeâs <a href="https://demo.dropmark.com/2036968/37037296">photography</a> seems simple, yet it anchors the siteâs visual rhythm. The tins feature photography with a simple, plain background that complements the color palette. Images are cleanly composed, with ample negative space, allowing the illustrations to be the hero. Product stacks, angled tins, and overhead shots add dimension to the compositions without clutter. Lastly, recipe images and lifestyle shots use soft, natural light and gently textured surfaces to balance the bold packaging.</p> 490 491<p><strong>Microinteractions that add life without slowing you down</strong><br /> 492Hover effects and subtly animated accents bring personality to each interaction. They are tiny moments that donât feel gimmicky but more like a digital wink to the viewer. These <a href="https://demo.dropmark.com/2036968/37037287">microinteractions</a>, like product card tilts, subtle JavaScript wiggles on handmade SVG illustrations, and the deep retro drop shadow on buttons, mimic the energy of the packaging illustrations, creating continuity.</p> 493 494<p><strong>Why it all works</strong><br /> 495The illustrated packaging sets the tone, the photography grounds it, and the UI/UX carries that energy into motion, interaction, and narrative. On the shelf, the tins are vibrant little objects. Online, they become portals into a larger illustrated universe.</p> 496 497<p>Check out our brand dissection on <a href="https://dpmk.in/Wz5GFh4Kn">Dropmark</a> and get started on your own!</p> 498 499 500 </section> 501 </article> 502 503 504</main> 505 506 507 <nav class="blog__nav"> 508 <a href="/blog/archive">View all posts →</a> 509 </nav> 510</main> 511 512 <footer class="footer"> 513 <div class="container"> 514 <div class="row"> 515 516 <div class="col first"> 517 <a href="http://oak.is" class="fade oak">Made by Oak Studios</a> 518 <p class="footer__copyright" title="Dropmark® is a registered trademark of Oak Studios, LLC">© 2011-2026 Dropmark®</p> 519 </div> 520 521 <nav class="footer__nav col"> 522 523 </nav> 524 525 526 <div class="col"> 527 <ul class="footer__nav__item"> 528 529 530 <li><a href="https://app.dropmark.com/signup" class="fade">Sign up</a></li> 531 532 533 534 <li><a href="https://app.dropmark.com/login" class="fade">Log in</a></li> 535 536 537 </ul> 538 </div> 539 540 <div class="col"> 541 <ul class="footer__nav__item"> 542 543 544 <li><a href="https://www.dropmark.com/features" class="fade">Features</a></li> 545 546 547 548 <li><a href="https://www.dropmark.com/teams" class="fade">Teams</a></li> 549 550 551 552 <li><a href="https://www.dropmark.com/apps" class="fade">Apps</a></li> 553 554 555 556 <li><a href="https://www.dropmark.com/plans" class="fade">Plans</a></li> 557 558 559 560 <li><a href="https://www.dropmark.com/our-story" class="fade">Our story</a></li> 561 562 563 564 <li><a href="https://www.dropmark.com/blog" class="fade">Blog</a></li> 565 566 567 </ul> 568 </div> 569 570 <div class="col"> 571 <ul class="footer__nav__item"> 572 573 574 <li><a href="https://support.dropmark.com/" class="fade">Support</a></li> 575 576 577 578 <li><a href="https://www.dropmark.com/purpose" class="fade">Purpose</a></li> 579 580 581 582 <li><a href="https://www.dropmark.com/privacy" class="fade">Privacy</a></li> 583 584 585 586 <li><a href="https://www.dropmark.com/terms" class="fade">Terms</a></li> 587 588 589 590 <li><a href="https://www.dropmark.com/gdpr" class="fade">GDPR</a></li> 591 592 593 </ul> 594 </div> 595 596 <div class="col"> 597 <ul class="footer__nav__item"> 598 599 600 <li><a href="https://twitter.com/dropmark" rel="me" class="fade">Twitter</a></li> 601 602 603 604 <li><a href="https://www.instagram.com/dropmark" rel="me" class="fade">Instagram</a></li> 605 606 607 608 <li><a href="https://vimeo.com/dropmark" rel="me" class="fade">Vimeo</a></li> 609 610 611 612 <li><a href="https://www.facebook.com/dropmark" rel="me" class="fade">Facebook</a></li> 613 614 615 616 <li><a href="https://oak.social/@dropmark" rel="me" class="fade">Mastodon</a></li> 617 618 619 </ul> 620 </div> 621 622 623 </div> 624 </div> 625</footer> 626 627 628
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