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309<!-- End Google Tag Manager (noscript) --><div id="page" class="site"> 310 <a class="skip-link screen-reader-text" href="#primary">Skip to content</a> 311 312 <header id="masthead" class="site-header"> 313 <div class="site-header-inner flexrow"> 314 <div class="site-branding"> 315 <a href="https://www.bwpcommunications.com/" class="custom-logo-link" rel="home"><img width="284" height="284" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/04/BWP-Logo_Fattened-for-Web_041125.png?fit=284%2C284&ssl=1" class="custom-logo" alt="BWP Communications" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/04/BWP-Logo_Fattened-for-Web_041125.png?w=284&ssl=1 284w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/04/BWP-Logo_Fattened-for-Web_041125.png?resize=150%2C150&ssl=1 150w" sizes="(max-width: 284px) 100vw, 284px" /></a> <p class="site-title"><a href="https://www.bwpcommunications.com/" rel="home">BWP Communications</a></p> 316 </div><!-- .site-branding --> 317 318 319 320 <nav id="site-navigation" class="main-navigation"> 321 <button class="mobile-menu-button-custom menu-toggle" aria-haspopup="true" role="button" id="mainnavbtn" aria-controls="primary-menu" aria-expanded="false"> 322 <div class="menu-bar menu-bar-top"></div> 323 <div class="menu-bar menu-bar-middle"></div> 324 <div class="menu-bar menu-bar-bottom"></div> 325 </button> 326 327 328 <div class="menu-primary-menu-container"><ul id="primary-menu" class="menu"><li id="menu-item-17" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-9 current_page_item current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-17"><a href="https://www.bwpcommunications.com/how/" aria-current="page">HOW</a> 329<ul class="sub-menu"> 330 <li id="menu-item-70" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-70"><a href="/how/#approach" aria-current="page">Approach</a></li> 331 <li id="menu-item-196" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-196"><a href="/how/#process" aria-current="page">Process</a></li> 332 <li id="menu-item-2736" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2736"><a href="https://www.bwpcommunications.com/faq/">FAQs</a></li> 333</ul> 334</li> 335<li id="menu-item-18" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-18"><a href="https://www.bwpcommunications.com/we/">WE</a> 336<ul class="sub-menu"> 337 <li id="menu-item-76" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-76"><a href="/we/#clients-experience">Clients & Experience</a></li> 338 <li id="menu-item-75" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-75"><a href="/we/#services">Services</a></li> 339 <li id="menu-item-514" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-514"><a href="https://www.bwpcommunications.com/blog/">Blog</a></li> 340 <li id="menu-item-81" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-81"><a href="/contact">Contact Us</a></li> 341</ul> 342</li> 343<li id="menu-item-19" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-19"><a href="https://www.bwpcommunications.com/work/">WORK</a> 344<ul class="sub-menu"> 345 <li id="menu-item-2664" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2664"><a href="/work">Portfolio</a></li> 346</ul> 347</li> 348</ul></div> </nav> 349 350 <!-- #site-navigation --> 351 </div> 352 </header><!-- #masthead --> 353 354 355 356 357 <main id="primary" class="site-main"> 358 359<article id="post-9" class="post-9 page type-page status-publish hentry"> 360 <header class="entry-header"> 361 <h2 class="entry-title">HOW</h2> </header><!-- .entry-header --> 362 363 364 <div class="entry-content"> 365 366<div class="wp-block-group bg-red header-bg"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div> 367 368 369 370<div class="wp-block-group bg-red hero-wrap"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 371<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 372<div class="wp-block-group hero-bgvideo-wrapper how"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 373<video id="herovidhowdesk" class="hero-bgvideo how mobile-hide" autoplay loop muted playsinline> 374 <source 375 src="/wp-content/uploads/2024/08/Arrow-hevc-safari.mp4" 376 type='video/mp4; codecs="hvc1"'> 377 <source 378 src="/wp-content/uploads/2024/08/Arrow-vp9-chrome.webm" 379 type="video/webm"> 380</video> 381 382<video id="herovidhowmobile" class="hero-bgvideo how mobile-show" autoplay loop muted playsinline> 383 <source 384 src="/wp-content/uploads/2024/08/Arrow-hevc-safari.mp4" 385 type='video/mp4; codecs="hvc1"'> 386 <source 387 src="/wp-content/uploads/2024/08/Arrow-vp9-chrome.webm" 388 type="video/webm"> 389</video> 390 391
392<script> 393var viddesk = document.getElementById('herovidhowdesk'); 394viddesk.load(); 395viddesk.playbackRate = 2; 396 397var vidmobile = document.getElementById('herovidhowmobile'); 398vidmobile.load(); 399vidmobile.playbackRate = 3; 400</script>
400 401</div></div> 402 403 404 405<div class="wp-block-group hero-content-wrapper"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 406<div class="wp-block-group whitetext hero-content"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 407<div class="wp-block-group howhero-split is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex"> 408<h1 class="wp-block-heading">You. You are our how.</h1> 409</div> 410 411 412 413<p class="has-text-align-left shortwraplarge wp-block-paragraph" style="font-size:20px;font-style:normal;font-weight:500">For almost 30 years weâve been brand building and one thing has always remained the same- YOU. Your purpose, story, goals, and success, become the backbone of our determination to purposefully go above and beyond whatâs expected.</p> 414</div></div> 415</div></div> 416</div></div> 417</div></div> 418 419 420 421<div class="wp-block-group bg-darkgray"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 422<div class="wp-block-group whitetext"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 423<h2 class="wp-block-heading shortwrapxlarge h1">Digging for data: Thatâs how we get to know the customer</h2> 424 425 426 427<p class="shortwrap2xlarge alignleft wp-block-paragraph">By integrating a strategic combination of quantitative and qualitative research, we gather vital data and insights by observing how users interact with things in their natural environment. And with the right data, we build brand loyalty and long-lasting, meaningful relationships, that keep your customers coming back.</p> 428 429 430 431<div style="height:41px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div> 432 433 434 435<h2 class="wp-block-heading">Our research tools include:</h2> 436 437 438 439<div class="wp-block-group flex-row wrap flex-col-3 research-tools"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 440<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 441<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/emotional-mapping.jpg?resize=390%2C253&ssl=1" alt="" class="wp-image-33" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/emotional-mapping.jpg?w=390&ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/emotional-mapping.jpg?resize=300%2C195&ssl=1 300w" sizes="(max-width: 390px) 100vw, 390px" /></figure> 442 443 444 445<h5 class="wp-block-heading">Emotional Mapping</h5> 446 447 448 449<p class="wp-block-paragraph">This qualitative research tool identifies the emotional benefits of a brand and taps into how consumers should feel when they are engaging with your brand.</p> 450</div></div> 451 452 453 454<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 455<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="640" height="419" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=640%2C419&ssl=1" alt="Graphic for Marketing Personas, with a variety of cartoon facial expressions" class="wp-image-507" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?w=1645&ssl=1 1645w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=300%2C196&ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=1024%2C670&ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=768%2C503&ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=1536%2C1006&ssl=1 1536w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?w=1280&
455ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /></figure> 456 457 458 459<h5 class="wp-block-heading">Marketing Personas</h5> 460 461 462 463<p class="wp-block-paragraph">Fictional profiles representing groups of similar people in a target audience are used to reach people on a deeper level and deliver on-target and on-time messaging.</p> 464</div></div> 465 466 467 468<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 469<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-UX.jpg?resize=390%2C253&ssl=1" alt="" class="wp-image-32" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-UX.jpg?w=390&ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-UX.jpg?resize=300%2C195&ssl=1 300w" sizes="(max-width: 390px) 100vw, 390px" /></figure> 470 471 472 473<h5 class="wp-block-heading">User Experience (UX) Research</h5> 474 475 476 477<p class="wp-block-paragraph">A complex analysis of the relationship between a product and the person using it, identifies patterns and behaviors that strengthen a userâs experience.</p> 478</div></div> 479 480 481 482<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 483<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-interview.jpg?resize=390%2C253&ssl=1" alt="" class="wp-image-37" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-interview.jpg?w=390&ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-interview.jpg?resize=300%2C195&ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure> 484 485 486 487<h5 class="wp-block-heading">Interviews</h5> 488 489 490 491<p class="wp-block-paragraph">Interviews with stakeholders, customers, or employees provide direct, nuanced feedback that reveals motivations, opinions, and brand associations in the participantsâ own words.</p> 492</div></div> 493 494 495 496<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 497<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/focus-groups.jpg?resize=390%2C253&ssl=1" alt="" class="wp-image-34" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/focus-groups.jpg?w=390&ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/focus-groups.jpg?resize=300%2C195&ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure> 498 499 500 501<h5 class="wp-block-heading">Workshops & Focus Groups</h5> 502 503 504 505<p class="wp-block-paragraph">Participants share insights, opinions, attitudes, and sentiments that are used to help make more informed plans and decisions about your brand.</p> 506</div></div> 507 508 509 510<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 511<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-concept-testing.jpg?resize=390%2C253&ssl=1" alt="" class="wp-image-36" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-concept-testing.jpg?w=390&ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-concept-testing.jpg?resize=300%2C195&ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure> 512 513 514 515<h5 class="wp-block-heading">Product Concept Gen & Testing</h5> 516 517 518 519<p class="wp-block-paragraph">This data allows us to validate design and marketing strategies early on and help save time and resources by moving forward with smarter concepts.</p> 520</div></div> 521 522 523 524<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 525<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="415" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=64
5250%2C415&ssl=1" alt="" class="wp-image-39" style="object-fit:cover" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=1024%2C664&ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=300%2C194&ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=768%2C498&ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=1536%2C996&ssl=1 1536w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=2048%2C1328&ssl=1 2048w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?w=1280&ssl=1 1280w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?w=1920&ssl=1 1920w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure> 526 527 528 529<h5 class="wp-block-heading">Surveys</h5> 530 531 532 533<p class="wp-block-paragraph">Conduct in-person, on-line, and phone surveys to extract concrete insights directly from your target markets.</p> 534</div></div> 535 536 537 538<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 539<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/marketing-personas.jpg?resize=390%2C253&ssl=1" alt="" class="wp-image-35" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/marketing-personas.jpg?w=390&ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/marketing-personas.jpg?resize=300%2C195&ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure> 540 541 542 543<h5 class="wp-block-heading">Social Media Research</h5> 544 545 546 547<p class="wp-block-paragraph">We gather both historical and real-time data to identify trends, patterns, and human behaviors associated with your product or brand.</p> 548</div></div> 549 550 551 552<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 553<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="416" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=640%2C416&ssl=1" alt="" class="wp-image-38" style="object-fit:cover" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=1024%2C666&ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=300%2C195&ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=768%2C500&ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=1536%2C1000&ssl=1 1536w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=2048%2C1333&ssl=1 2048w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?w=1280&ssl=1 1280w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?w=1920&ssl=1 1920w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure> 554 555 556 557<h5 class="wp-block-heading">Blog Data Research</h5> 558 559 560 561<p class="wp-block-paragraph">Blog data research helps identify trending topics and optimize SEO strategies, adding value by guiding content creation, improving visibility, and driving better marketing decisions.</p> 562</div></div> 563</div></div> 564</div></div> 565</div></div> 566 567 568 569<div id="approach" class="wp-block-group bg-white"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 570<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 571<h2 class="wp-block-heading h1 shortwrapxlarge">With the right data comes a downright, effective strategy</h2> 572 573 574 575<p class="shortwrapxlarge redtext wp-block-paragraph">Using the qualitative data and insights we gather, we begin to organize,humanize, and refine our findings to develop strategies that not only align with your business goals, but connect to the core of human interaction and emotion and effectively tell your story.</p> 576 577 578 579<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> 580 581 582 583<h3 class="wp-block-heading has-text-align-center darkgraytext">Consumer insights that influence our strategy generation</h3> 584 585 586<div class="wp-block-image mobile-hide"> 587<figure class="aligncenter size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="208" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=64
5870%2C208&ssl=1" alt="Infographic with overlaid colored circles representing categories of consumer insight" class="wp-image-211" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=1024%2C332&ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=300%2C97&ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=768%2C249&ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?w=1272&ssl=1 1272w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure> 588</div> 589 590<div class="wp-block-image mobile-show"> 591<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="454" height="1024" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=454%2C1024&ssl=1" alt="" class="wp-image-964" style="width:350px;height:auto" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=454%2C1024&ssl=1 454w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=133%2C300&ssl=1 133w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=768%2C1732&ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=681%2C1536&ssl=1 681w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?w=790&ssl=1 790w" sizes="auto, (max-width: 454px) 100vw, 454px" /></figure> 592</div> 593 594 595<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> 596 597 598 599<div style="height:40px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div> 600 601 602 603<div style="height:40px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div> 604</div></div> 605</div></div> 606 607 608 609<div id="process" class="wp-block-group bg-subwhite"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 610<div class="wp-block-group eight-steps-wrapper"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 611<h2 class="wp-block-heading h1 shortwrapxlarge">A little bit of process will go a long and worth-while way</h2> 612 613 614 615<p class="redtext shortwrap2xlarge wp-block-paragraph">No matter the project scope, ultimately, we want our creative work to help you, your brand, and your business, attain a connection to your stakeholders, build brand awareness, embolden your brand messaging and its reach, and develop and reinforce brand loyalty. At BWP, our creative team uses an in-depth, 8 step process that allows for new discoveries, idea generation, and problem solving, and ensures that we all meet our goals.</p> 616 617 618 619<h3 class="wp-block-heading has-text-align-left darkgraytext">We call this: 8 Steps To Attainment</h3> 620 621 622<div class="wp-block-image"> 623<figure class="aligncenter size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="609" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?resize=640%2C609&ssl=1" alt="Infographic with overlaid colored circles representing 8 steps to attainment" class="wp-image-210" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?w=910&ssl=1 910w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?resize=300%2C285&ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?resize=768%2C731&ssl=1 768w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure> 624</div> 625 626 627<div class="wp-block-group eight-steps-content mobile-show"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 628<div class="wp-block-group column-textblock step1"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 629<h3 class="wp-block-heading">1: Research and Discovery</h3> 630 631 632 633<p class="wp-block-paragraph">Through internal stakeholder workshops, we assess the challenges, develop a competitive analysis, and complete a consumer discovery. Then, using ethnography, personal interviews, charettes, focus groups, surveys, consensus building and additional investigation, we begin to unlock the untold stories that translate into the foundation of a brandâs success.</p> 634</div></div> 635 636 637 638<div class="wp-block-group column-textblock step2"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 639<h3 class="wp-block-heading">
6392: Strategic Ideation</h3> 640 641 642 643<p class="wp-block-paragraph">We take a deep dive into data collection and build customer personas, emotional maps and behavior models that translate into authentic, sustainable, economical, and emotional points of connection. We then align these points to create our brand strategy.</p> 644</div></div> 645 646 647 648<div class="wp-block-group column-textblock step3"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 649<h3 class="wp-block-heading">3: Brand Architecture</h3> 650 651 652 653<p class="wp-block-paragraph">In collaboration and buy-in from all stakeholder groups, actionable insights established in steps 1 & 2 are translated into marketing opportunities, positioning strategies and a cohesive brand architecture, or structure that supports the brandâs value proposition. Here we will establish the mission, vision, values, persona, essence, positioning statements and taglines.</p> 654</div></div> 655 656 657 658<div class="wp-block-group column-textblock step4"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 659<h3 class="wp-block-heading">4: Story Development</h3> 660 661 662 663<p class="wp-block-paragraph">By knitting together the strategic positioning, brand architecture, essence, positioning, and differentiating characteristics of your brand, we reveal memorable brand stories that connect to every touchpoint and channel where your brand intersects with each audience.</p> 664</div></div> 665 666 667 668<div class="wp-block-group column-textblock step5"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 669<h3 class="wp-block-heading">5: Stakeholder Alignment & Analysis</h3> 670 671 672 673<p class="wp-block-paragraph">Utilizing appropriate communications and evaluation methodologies, we connect with internal and external, and present and past brand communities, potential customers, and all relevant stakeholders to test, survey, confirm and reaffirm the brand strategy. If itâs needed, we revise the strategy and then engage all channels and communities to share brand stories and begin to build brand equity.</p> 674</div></div> 675 676 677 678<div class="wp-block-group column-textblock step6"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 679<h3 class="wp-block-heading">6: Execution, Deliverable Analysis & Testing</h3> 680 681 682 683<p class="wp-block-paragraph">Through omni-channels and tactics selected to connect brand to audience, the launch is executed. From brand ID, web, apps, and social media, to packaging, digital marketing, content generation, and video- there are countless channels to market within, test, analyze, and refine and relaunch if needed.</p> 684</div></div> 685 686 687 688<div class="wp-block-group column-textblock step7"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 689<h3 class="wp-block-heading">7: Deliverable Confirmation & Marketing Plans</h3> 690 691 692 693<p class="wp-block-paragraph">Deliverables are prepared and presented to all stakeholder groups to obtain further insight and final buy-in. Utilizing the user experience research and data from step 6, we identify the optimal channels for each market segment, fine tune the execution and develop a strategic marketing plan to attain future success.</p> 694</div></div> 695 696 697 698<div class="wp-block-group column-textblock step8"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 699<h3 class="wp-block-heading">8: Implementation & Attainment Analysis</h3> 700 701 702 703<p class="wp-block-paragraph">Following the execution and deliverable confirmation, tracking and a full-scale analysis of the results follows,to determine if weâve attained success. If needed, improvement tactics to increase reach are implemented, and final attainment for future viability is established.</p> 704</div></div> 705</div></div> 706 707 708 709<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> 710<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 711<div class="wp-block-group column-textblock step1"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 712<h3 class="wp-block-heading">1: Research and Discovery</h3> 713 714 715 716<p class="wp-block-paragraph">Through internal stakeholder workshops, we assess the challenges, develop a competitive analysis, and complete a consumer discovery. Then, using ethnography, personal interviews, charettes, focus groups, surveys, consensus building and additional investigation, we begin to unlock the untold stories that translate into the foundation of a brandâs success.<br></p> 717 718 719 720<p class="wp-block-paragraph"></p> 721</div></div> 722</div> 723 724 725 726<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 727<div class="wp-block-group column-textblock step5"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 728<h3 class="wp-block-heading">5: Stakeholder Alignment & Analysis</h3> 729 730 731 732<p class="wp-block-paragraph">Utilizing appropriate communications and evaluation methodologies, we connect with internal and external, and present and past brand communities, potential customers, and all relevant stakeholders to test, survey, confirm and reaffirm the brand strategy. If itâs needed, we revise the strategy and then engage all channels and communities to share brand stories and begin to build brand equity.</p> 733</div></div> 734</div> 735</div> 736 737 738 739<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> 740<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 741<div class="wp-block-group column-textblock step2"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 742<h3 class="wp-block-heading">
7422: Strategic Ideation</h3> 743 744 745 746<p class="wp-block-paragraph">We take a deep dive into data collection and build customer personas, emotional maps and behavior models that translate into authentic, sustainable, economical, and emotional points of connection. We then align these points to create our brand strategy.</p> 747</div></div> 748</div> 749 750 751 752<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 753<div class="wp-block-group column-textblock step6"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 754<h3 class="wp-block-heading">6: Execution, Deliverable Analysis & Testing</h3> 755 756 757 758<p class="wp-block-paragraph">Through omni-channels and tactics selected to connect brand to audience, the launch is executed. From brand ID, web, apps, and social media, to packaging, digital marketing, content generation, and video- there are countless channels to market within, test, analyze, and refine and relaunch if needed.</p> 759</div></div> 760</div> 761</div> 762 763 764 765<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> 766<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 767<div class="wp-block-group column-textblock step3"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 768<h3 class="wp-block-heading">3: Brand Architecture</h3> 769 770 771 772<p class="wp-block-paragraph">In collaboration and buy-in from all stakeholder groups, actionable insights established in steps 1 & 2 are translated into marketing opportunities, positioning strategies and a cohesive brand architecture, or structure that supports the brandâs value proposition. Here we will establish the mission, vision, values, persona, essence, positioning statements and taglines.</p> 773</div></div> 774</div> 775 776 777 778<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 779<div class="wp-block-group column-textblock step7"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 780<h3 class="wp-block-heading">7: Deliverable Confirmation & Marketing Plans</h3> 781 782 783 784<p class="wp-block-paragraph">Deliverables are prepared and presented to all stakeholder groups to obtain further insight and final buy-in. Utilizing the user experience research and data from step 6, we identify the optimal channels for each market segment, fine tune the execution and develop a strategic marketing plan to attain future success.</p> 785</div></div> 786</div> 787</div> 788 789 790 791<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex"> 792<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 793<div class="wp-block-group column-textblock step4"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 794<h3 class="wp-block-heading">4: Story Development</h3> 795 796 797 798<p class="wp-block-paragraph">By knitting together the strategic positioning, brand architecture, essence, positioning, and differentiating characteristics of your brand, we reveal memorable brand stories that connect to every touchpoint and channel where your brand intersects with each audience.</p> 799</div></div> 800</div> 801 802 803 804<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 805<div class="wp-block-group column-textblock step8"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> 806<h3 class="wp-block-heading">8: Implementation & Attainment Analysis</h3> 807 808 809 810<p class="wp-block-paragraph">Following the execution and deliverable confirmation, tracking and a full-scale analysis of the results follows,to determine if weâve attained success. If needed, improvement tactics to increase reach are implemented, and final attainment for future viability is established.</p> 811</div></div> 812</div> 813</div> 814 815 816 817<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> 818 819 820 821<div style="height:40px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div> 822</div></div> 823</div></div> 824 </div><!-- .entry-content --> 825 826 </article><!-- #post-9 --> 827 828 </main><!-- #main --> 829 830 831 <footer id="colophon" class="site-footer bg-darkgray"> 832 <div> 833 <p class="h3 whitetext">We Can't Wait to Connect.</p> 834 </div> 835 <div style="height: 20px;" aria-hidden="true" class="wp-block-spacer mobile-hide"></div> 836 837 <div class="footer-wrapper"> 838 <div class="footer-left"> 839 <p><a href="mailto:[email protected]">[email protected]</a></p> 840 <p>654 W 100 S, Salt Lake City, UT 84104</p> 841 <p>O: 8O1.8O9.3574</p> 842 <p><a href="tel:8018093574">M: 801.809.3574</a></p> 843 <div class="wp-block-button white-btn"><a class="wp-block-button__link wp-element-button" href="/contact">Contact Us</a></div> 844 <div style="height: 40px;" aria-hidden="true" class="wp-block-spacer"></div> 845 </div> 846 <div class="footer-right"> 847 <div class="footer-menus"> 848 <div> 849 <p><a href="/#who-we-are">Who We Are</a></p> 850 <p><a href="/how">How We Work</a></p> 851 <p><a href="/how/#approach">Our Approach</a></p> 852 <p><a href="/how/#process">Our Process</a></p> 853 </div> 854 <div> 855 <p><a href="/we/#clients-expertise">Clients & Expertise</a></p> 856 <p><a href="/we/#services">Services</a></p> 857 <p><a href="/blog">Blog</a></p> 858 <p><a href="/work">Our Work</a></p> 859 </div>
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