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88/*# sourceURL=global-styles-inline-css */
89</style>
90
91<link rel='stylesheet' id='smart-tabs-shared-fontawesome-css-css' href='https://www.bwpcommunications.com/wp-content/plugins/wp-expand-tabs-free/src/Shared/Assets//font-awesome.min.css?ver=3.1.6' media='all' />
92<link rel='stylesheet' id='wpos-slick-style-css' href='https://www.bwpcommunications.com/wp-content/plugins/wp-slick-slider-and-image-carousel/assets/css/slick.css?ver=3.7.8.1' media='all' />
93<link rel='stylesheet' id='wpsisac-public-style-css' href='https://www.bwpcommunications.com/wp-content/plugins/wp-slick-slider-and-image-carousel/assets/css/wpsisac-public.css?ver=3.7.8.1' media='all' />
94<style id="jetpack-stats-inline-css">
95img#wpstats{display:none}
96/*# sourceURL=jetpack-stats-inline-css */
97</style>
98<link rel='stylesheet' id='bwpcomm-style-css' href='https://www.bwpcommunications.com/wp-content/themes/bwpcomm/style.css?ver=1.0.0' media='all' />
99<link rel='stylesheet' id='bwpcomm-sass-css' href='https://www.bwpcommunications.com/wp-content/themes/bwpcomm/sass/style.css?version=1.0.6&#038;ver=7.1.2' media='all' />
100<link rel='stylesheet' id='google-fonts-plus-jakarta-sans-css' href='//fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:wght@400;500;600;700;800&#038;display=swap&#038;ver=7.1.2' media='all' />
101<link rel='stylesheet' id='google-fonts-dm-serif-text-css' href='//fonts.googleapis.com/css2?family=DM+Serif+Text&#038;display=swap&#038;ver=7.1.2' media='all' />
102<link rel='stylesheet' id='dashicons-css' href='https://c0.wp.com/c/7.1.2/wp-includes/css/dashicons.min.css' media='all' />
103<link rel='stylesheet' id='admin-bar-css' href='https://c0.wp.com/c/7.1.2/wp-includes/css/admin-bar.min.css' media='all' />
104<link rel='stylesheet' id='pressable-cache-management-toolbar-css' href='https://www.bwpcommunications.com/wp-content/plugins/pressable-cache-management/admin/public/css/toolbar.css?ver=1789485910' media='all' />
105<script id="jquery-core-js" src="https://c0.wp.com/c/7.1.2/wp-includes/js/jquery/jquery.min.js"></script>
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105
106<script id="jquery-migrate-js" src="https://c0.wp.com/c/7.1.2/wp-includes/js/jquery/jquery-migrate.min.js"></script>
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106
107<script id="bwp-sliders-js" src="https://www.bwpcommunications.com/wp-content/themes/bwpcomm/js/sliders.js?ver=1"></script>
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107
108<script id="bwp-slick-js" src="https://www.bwpcommunications.com/wp-content/themes/bwpcomm/js/slick.min.js?ver=7.1.2"></script>
108
109<link rel="https://api.w.org/" href="https://www.bwpcommunications.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.bwpcommunications.com/wp-json/wp/v2/pages/9" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.bwpcommunications.com/xmlrpc.php?rsd" />
110
111<link rel='shortlink' href='https://www.bwpcommunications.com/?p=9' />
112<script type='application/ld+json'>
113{
114  "@context": "http://www.schema.org",
115  "name": "BWP Communications",
116  "type": "LocalBusiness",
117  "url": "https://www.bwpcommunications.com/",
118  "sameAs": [
119     "https://www.facebook.com/BWPCommunications",
120     "https://twitter.com/bwpcom",
121     "https://www.linkedin.com/company/bwp-communications"
122  ],
123  "logo": "https://www.bwpcommunications.com/images/elements/Logo_001.jpg",
124  "priceRange": "-",
125  "email": "[email protected]",
126  "image": "https://www.bwpcommunications.com/images/elements/Logo_001.jpg",
127  "description": "BWP is a relationship-driven ad agency located in Salt Lake City, Utah with top-tier creative supported by ethnographic, user-experience research. Both a traditional and digital marketing firm, BWP has been in operation for 18 years serving a base of local and national brands and organizations.",
128  "address": {
129     "@type": "PostalAddress",
130     "streetAddress": "654 W. 100 S.",
131     "addressLocality": "Salt Lake City",
132     "addressRegion": "Utah",
133     "postalCode": "84104",
134     "addressCountry": "USA"
135  },
136  "geo": {
137     "@type": "GeoCoordinates",
138     "latitude": "40.767454",
139     "longitude": "-111.9122507"
140  },
141  "hasMap": "https://www.google.com/maps/place/BWP+Communications/@40.767454,-111.9122507,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x1048f081a244a1a6!8m2!3d40.767454!4d-111.910062",
142  "telephone": "(801) 359-2766"
143}
144</script>
144
145<!-- Google Tag Manager -->
146<script>
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146(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
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150GTM-K6C8NVD
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150');
150</script>
150
151<!-- End Google Tag Manager -->
152<!-- Global site tag (gtag.js) - Google Analytics -->
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152
153<script async src="https://www.googletagmanager.com/gtag/js?id=
153UA-28819602-1
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153"></script>
154<script>
155  
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155window.dataLayer = window.dataLayer || [];
156  function gtag(){dataLayer.push(arguments);}
157  gtag('js', new Date());
158  gtag('config', '
158UA-28819602-1
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158');
159</script>
159		<style type="text/css">
160					.site-title,
161			.site-description {
162				position: absolute;
163				clip: rect(1px, 1px, 1px, 1px);
164				}
165					</style>
166		<link rel="icon" href="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/cropped-bwplogo-whitetext.png?fit=32%2C32&#038;ssl=1" sizes="32x32" />
167<link rel="icon" href="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/cropped-bwplogo-whitetext.png?fit=192%2C192&#038;ssl=1" sizes="192x192" />
168<link rel="apple-touch-icon" href="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/cropped-bwplogo-whitetext.png?fit=180%2C180&#038;ssl=1" />
169<meta name="msapplication-TileImage" content="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/cropped-bwplogo-whitetext.png?fit=270%2C270&#038;ssl=1" />
170<style id="wp-custom-css">
171img[data-lazyloaded]{
172    opacity: 0;
173}
174img.litespeed-loaded{
175    -webkit-transition: opacity .5s linear 0.2s;
176    -moz-transition: opacity .5s linear 0.2s;
177    transition: opacity .5s linear 0.2s;
178    opacity: 1;
179}
180/*Accordion Customization*/
181.plethoraplugins-accordion.plethoraplugins-theme__minimal.plethoraplugins-theme__basic .pds-accordion__title {
182    background: transparent !important;
183	    padding-bottom: 0px;
184	padding-left: 0px;
185}
186.plethoraplugins-accordion.plethoraplugins-theme__minimal.plethoraplugins-theme__basic{
187	background: transparent;
188}
189.dark-bckgrnd span.pds-accordion__heading{
190	color: #fff;
191}
192.dark-bckgrnd span.pds-accordion__icon {
193    color: #fff;
194}
195span.pds-accordion__heading {
196    font-family: "DM Serif Text", "Georgia", serif;
197    color: #D62328;
198    font-weight: 500 !important;
199    font-size: 28px;
200}
201span.pds-accordion__heading strong{
202	font-weight: 500 !important;
203}
204div#ac-what_makes_bwp_different_from_other_agencies p {
205    color: #560000;
206    font-family: "Plus Jakarta Sans", "Arial", sans-serif;
207    font-size: 18px;
208    line-height: 1.5;
209    font-weight: 500;
210}
211.plethoraplugins-accordion.plethoraplugins-theme__minimal.plethoraplugins-theme__basic {
212    padding-left: 0px;
213}
214.pds-accordion__content{
215	padding-left: 0px !important;
216}
217
218/* Home */
219.home h1.text-pretty {
220	margin-bottom: 10px;
221}
222@media (max-width:500px) {
223	.home h1.text-pretty {
224		font-size:40px !important;
225		margin-bottom: 15px;  
226	}
227}
228.fluentform.ff-default.fluentform_wrapper_3.ff_guten_block.ff_guten_block-3.ffs_custom_wrap {
229    margin-top: 30px;
230}
231.fluentform.ff-default.fluentform_wrapper_4.ff_guten_block.ff_guten_block-4.ffs_default_wrap{
232	margin-top: 30px;
233}
234</style>
235<style id="core-block-supports-inline-css">
236.wp-container-core-group-is-layout-8f761849{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-8f761849{flex-wrap:nowrap;}
237/*# sourceURL=core-block-supports-inline-css */
238</style>
239<link rel='stylesheet' id='wpforms-choicesjs-css' href='https://www.bwpcommunications.com/wp-content/plugins/wpforms-lite/assets/css/choices.min.css?ver=10.2.0' media='all' />
240<link rel='stylesheet' id='wpforms-modern-full-css' href='https://www.bwpcommunications.com/wp-content/plugins/wpforms-lite/assets/css/frontend/modern/wpforms-full.min.css?ver=2.0.1.1' media='all' />
241<style id="wpforms-modern-full-inline-css">
242:root {
243				--wpforms-field-border-radius: 3px;
244--wpforms-field-border-style: solid;
245--wpforms-field-border-size: 1px;
246--wpforms-field-background-color: #ffffff;
247--wpforms-field-border-color: rgba( 0, 0, 0, 0.25 );
248--wpforms-field-border-color-spare: rgba( 0, 0, 0, 0.25 );
249--wpforms-field-text-color: rgba( 0, 0, 0, 0.7 );
250--wpforms-field-menu-color: #ffffff;
251--wpforms-label-color: rgba( 0, 0, 0, 0.85 );
252--wpforms-label-sublabel-color: rgba( 0, 0, 0, 0.55 );
253--wpforms-label-error-color: #d63637;
254--wpforms-button-border-radius: 3px;
255--wpforms-button-border-style: none;
256--wpforms-button-border-size: 1px;
257--wpforms-button-background-color: #066aab;
258--wpforms-button-border-color: #066aab;
259--wpforms-button-text-color: #ffffff;
260--wpforms-page-break-color: #066aab;
261--wpforms-background-image: none;
262--wpforms-background-position: center center;
263--wpforms-background-repeat: no-repeat;
264--wpforms-background-size: cover;
265--wpforms-background-width: 100px;
266--wpforms-background-height: 100px;
267--wpforms-background-color: rgba( 0, 0, 0, 0 );
268--wpforms-background-url: none;
269--wpforms-container-padding: 0px;
270--wpforms-container-border-style: none;
271--wpforms-container-border-width: 1px;
272--wpforms-container-border-color: #000000;
273--wpforms-container-border-radius: 3px;
274--wpforms-field-size-input-height: 43px;
275--wpforms-field-size-input-spacing: 15px;
276--wpforms-field-size-font-size: 16px;
277--wpforms-field-size-line-height: 19px;
278--wpforms-field-size-padding-h: 14px;
279--wpforms-field-size-checkbox-size: 16px;
280--wpforms-field-size-sublabel-spacing: 5px;
281--wpforms-field-size-icon-size: 1;
282--wpforms-label-size-font-size: 16px;
283--wpforms-label-size-line-height: 19px;
284--wpforms-label-size-sublabel-font-size: 14px;
285--wpforms-label-size-sublabel-line-height: 17px;
286--wpforms-button-size-font-size: 17px;
287--wpforms-button-size-height: 41px;
288--wpforms-button-size-padding-h: 15px;
289--wpforms-button-size-margin-top: 10px;
290--wpforms-container-shadow-size-box-shadow: none;
291			}
292/*# sourceURL=wpforms-modern-full-inline-css */
293</style>
294
295</head>
296
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359<article id="post-9" class="post-9 page type-page status-publish hentry">
360	<header class="entry-header">
361		<h2 class="entry-title">HOW</h2>	</header><!-- .entry-header -->
362
363	
364	<div class="entry-content">
365		
366<div class="wp-block-group bg-red header-bg"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"></div></div>
367
368
369
370<div class="wp-block-group bg-red hero-wrap"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
371<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
372<div class="wp-block-group hero-bgvideo-wrapper how"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
373<video id="herovidhowdesk" class="hero-bgvideo how mobile-hide" autoplay loop muted playsinline>
374    <source 
375        src="/wp-content/uploads/2024/08/Arrow-hevc-safari.mp4" 
376        type='video/mp4; codecs="hvc1"'>
377    <source 
378        src="/wp-content/uploads/2024/08/Arrow-vp9-chrome.webm" 
379        type="video/webm">
380</video>
381
382<video id="herovidhowmobile" class="hero-bgvideo how mobile-show" autoplay loop muted playsinline>
383    <source 
384        src="/wp-content/uploads/2024/08/Arrow-hevc-safari.mp4" 
385        type='video/mp4; codecs="hvc1"'>
386    <source 
387        src="/wp-content/uploads/2024/08/Arrow-vp9-chrome.webm" 
388        type="video/webm">
389</video>
390
391
392<script>
393var viddesk = document.getElementById('herovidhowdesk');
394viddesk.load();
395viddesk.playbackRate = 2;
396
397var vidmobile = document.getElementById('herovidhowmobile');
398vidmobile.load();
399vidmobile.playbackRate = 3;
400</script>
400
401</div></div>
402
403
404
405<div class="wp-block-group hero-content-wrapper"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
406<div class="wp-block-group whitetext hero-content"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
407<div class="wp-block-group howhero-split is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex">
408<h1 class="wp-block-heading">You. You are our how.</h1>
409</div>
410
411
412
413<p class="has-text-align-left shortwraplarge wp-block-paragraph" style="font-size:20px;font-style:normal;font-weight:500">For almost 30 years we’ve been brand building and one thing has always remained the same- YOU. Your purpose, story, goals, and success, become the backbone of our determination to purposefully go above and beyond what’s expected.</p>
414</div></div>
415</div></div>
416</div></div>
417</div></div>
418
419
420
421<div class="wp-block-group bg-darkgray"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
422<div class="wp-block-group whitetext"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
423<h2 class="wp-block-heading shortwrapxlarge h1">Digging for data: That’s how we get to know the customer</h2>
424
425
426
427<p class="shortwrap2xlarge alignleft wp-block-paragraph">By integrating a strategic combination of quantitative and qualitative research, we gather vital data and insights by observing how users interact with things in their natural environment. And with the right data, we build brand loyalty and long-lasting, meaningful relationships, that keep your customers coming back.</p>
428
429
430
431<div style="height:41px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div>
432
433
434
435<h2 class="wp-block-heading">Our research tools include:</h2>
436
437
438
439<div class="wp-block-group flex-row wrap flex-col-3 research-tools"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
440<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
441<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/emotional-mapping.jpg?resize=390%2C253&#038;ssl=1" alt="" class="wp-image-33" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/emotional-mapping.jpg?w=390&amp;ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/emotional-mapping.jpg?resize=300%2C195&amp;ssl=1 300w" sizes="(max-width: 390px) 100vw, 390px" /></figure>
442
443
444
445<h5 class="wp-block-heading">Emotional Mapping</h5>
446
447
448
449<p class="wp-block-paragraph">This qualitative research tool identifies the emotional benefits of a brand and taps into&nbsp;how consumers should feel when they are engaging with your brand.</p>
450</div></div>
451
452
453
454<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
455<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="640" height="419" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=640%2C419&#038;ssl=1" alt="Graphic for Marketing Personas, with a variety of cartoon facial expressions" class="wp-image-507" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?w=1645&amp;ssl=1 1645w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=300%2C196&amp;ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=1024%2C670&amp;ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=768%2C503&amp;ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?resize=1536%2C1006&amp;ssl=1 1536w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/marketing-personas-graphic.png?w=1280&amp;
455ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /></figure>
456
457
458
459<h5 class="wp-block-heading">Marketing Personas</h5>
460
461
462
463<p class="wp-block-paragraph">Fictional profiles representing groups of&nbsp;similar people in a target audience are used to reach people on a deeper level and deliver on-target and on-time messaging.</p>
464</div></div>
465
466
467
468<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
469<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-UX.jpg?resize=390%2C253&#038;ssl=1" alt="" class="wp-image-32" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-UX.jpg?w=390&amp;ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-UX.jpg?resize=300%2C195&amp;ssl=1 300w" sizes="(max-width: 390px) 100vw, 390px" /></figure>
470
471
472
473<h5 class="wp-block-heading">User Experience (UX) Research</h5>
474
475
476
477<p class="wp-block-paragraph">A complex analysis of the relationship between&nbsp;a product and the person using it, identifies&nbsp;patterns and behaviors that strengthen a user’s experience.</p>
478</div></div>
479
480
481
482<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
483<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-interview.jpg?resize=390%2C253&#038;ssl=1" alt="" class="wp-image-37" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-interview.jpg?w=390&amp;ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-interview.jpg?resize=300%2C195&amp;ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure>
484
485
486
487<h5 class="wp-block-heading">Interviews</h5>
488
489
490
491<p class="wp-block-paragraph">Interviews with stakeholders, customers, or employees provide direct, nuanced feedback that reveals motivations, opinions, and brand associations in the participants’ own words.</p>
492</div></div>
493
494
495
496<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
497<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/focus-groups.jpg?resize=390%2C253&#038;ssl=1" alt="" class="wp-image-34" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/focus-groups.jpg?w=390&amp;ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/focus-groups.jpg?resize=300%2C195&amp;ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure>
498
499
500
501<h5 class="wp-block-heading">Workshops &amp; Focus Groups</h5>
502
503
504
505<p class="wp-block-paragraph">Participants share insights, opinions, attitudes, and sentiments that are used to help make more informed plans and decisions about your brand.</p>
506</div></div>
507
508
509
510<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
511<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-concept-testing.jpg?resize=390%2C253&#038;ssl=1" alt="" class="wp-image-36" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-concept-testing.jpg?w=390&amp;ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/bwp-site-concept-testing.jpg?resize=300%2C195&amp;ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure>
512
513
514
515<h5 class="wp-block-heading">Product Concept Gen &amp; Testing</h5>
516
517
518
519<p class="wp-block-paragraph">This data allows us to validate design and marketing strategies early on and help save time and resources by moving forward with smarter concepts.</p>
520</div></div>
521
522
523
524<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
525<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="415" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=64
5250%2C415&#038;ssl=1" alt="" class="wp-image-39" style="object-fit:cover" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=1024%2C664&amp;ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=300%2C194&amp;ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=768%2C498&amp;ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=1536%2C996&amp;ssl=1 1536w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?resize=2048%2C1328&amp;ssl=1 2048w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/surveys-tile.png?w=1920&amp;ssl=1 1920w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure>
526
527
528
529<h5 class="wp-block-heading">Surveys</h5>
530
531
532
533<p class="wp-block-paragraph">Conduct in-person, on-line, and phone surveys to extract concrete insights directly from your target markets.</p>
534</div></div>
535
536
537
538<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
539<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="390" height="253" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/marketing-personas.jpg?resize=390%2C253&#038;ssl=1" alt="" class="wp-image-35" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/marketing-personas.jpg?w=390&amp;ssl=1 390w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/marketing-personas.jpg?resize=300%2C195&amp;ssl=1 300w" sizes="auto, (max-width: 390px) 100vw, 390px" /></figure>
540
541
542
543<h5 class="wp-block-heading">Social Media Research</h5>
544
545
546
547<p class="wp-block-paragraph">We gather both historical and real-time data to identify trends, patterns, and human behaviors associated with your product or brand.</p>
548</div></div>
549
550
551
552<div class="wp-block-group services-category"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
553<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="416" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=640%2C416&#038;ssl=1" alt="" class="wp-image-38" style="object-fit:cover" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=1024%2C666&amp;ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=300%2C195&amp;ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=768%2C500&amp;ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=1536%2C1000&amp;ssl=1 1536w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?resize=2048%2C1333&amp;ssl=1 2048w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/02/blogdata-tile.png?w=1920&amp;ssl=1 1920w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure>
554
555
556
557<h5 class="wp-block-heading">Blog Data Research</h5>
558
559
560
561<p class="wp-block-paragraph">Blog data research helps identify trending topics and optimize SEO strategies, adding value by guiding content creation, improving visibility, and driving better marketing decisions.</p>
562</div></div>
563</div></div>
564</div></div>
565</div></div>
566
567
568
569<div id="approach" class="wp-block-group bg-white"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
570<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
571<h2 class="wp-block-heading h1 shortwrapxlarge">With the right data comes a downright, effective strategy</h2>
572
573
574
575<p class="shortwrapxlarge redtext wp-block-paragraph">Using the qualitative data and insights we gather, we begin to organize,humanize, and refine our findings to develop strategies that not only align&nbsp;with your business goals, but connect to the core of human interaction&nbsp;and emotion and effectively tell your story.</p>
576
577
578
579<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>
580
581
582
583<h3 class="wp-block-heading has-text-align-center darkgraytext">Consumer insights that influence our strategy generation</h3>
584
585
586<div class="wp-block-image mobile-hide">
587<figure class="aligncenter size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="208" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=64
5870%2C208&#038;ssl=1" alt="Infographic with overlaid colored circles representing categories of consumer insight" class="wp-image-211" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=1024%2C332&amp;ssl=1 1024w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=300%2C97&amp;ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?resize=768%2C249&amp;ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/consumerinsights_screenshot.png?w=1272&amp;ssl=1 1272w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure>
588</div>
589
590<div class="wp-block-image mobile-show">
591<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="454" height="1024" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=454%2C1024&#038;ssl=1" alt="" class="wp-image-964" style="width:350px;height:auto" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=454%2C1024&amp;ssl=1 454w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=133%2C300&amp;ssl=1 133w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=768%2C1732&amp;ssl=1 768w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?resize=681%2C1536&amp;ssl=1 681w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2025/03/strategy-illustration.vertical.png?w=790&amp;ssl=1 790w" sizes="auto, (max-width: 454px) 100vw, 454px" /></figure>
592</div>
593
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595<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>
596
597
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599<div style="height:40px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div>
600
601
602
603<div style="height:40px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div>
604</div></div>
605</div></div>
606
607
608
609<div id="process" class="wp-block-group bg-subwhite"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
610<div class="wp-block-group eight-steps-wrapper"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
611<h2 class="wp-block-heading h1 shortwrapxlarge">A little bit of process will go a long and worth-while way</h2>
612
613
614
615<p class="redtext shortwrap2xlarge wp-block-paragraph">No matter the project scope, ultimately, we want our creative work to help you, your brand, and your business, attain a connection to your stakeholders, build brand awareness, embolden your brand messaging and its reach, and develop and reinforce brand loyalty. At BWP, our creative team uses an in-depth, 8 step process that allows for new discoveries, idea generation, and problem solving, and ensures that we all meet our goals.</p>
616
617
618
619<h3 class="wp-block-heading has-text-align-left darkgraytext">We call this: 8 Steps To Attainment</h3>
620
621
622<div class="wp-block-image">
623<figure class="aligncenter size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="609" src="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?resize=640%2C609&#038;ssl=1" alt="Infographic with overlaid colored circles representing 8 steps to attainment" class="wp-image-210" srcset="https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?w=910&amp;ssl=1 910w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?resize=300%2C285&amp;ssl=1 300w, https://i0.wp.com/www.bwpcommunications.com/wp-content/uploads/2024/03/8steps_screenshot.png?resize=768%2C731&amp;ssl=1 768w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure>
624</div>
625
626
627<div class="wp-block-group eight-steps-content mobile-show"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
628<div class="wp-block-group column-textblock step1"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
629<h3 class="wp-block-heading">1: Research and Discovery</h3>
630
631
632
633<p class="wp-block-paragraph">Through internal stakeholder workshops, we assess the challenges, develop a competitive analysis, and complete a consumer discovery. Then, using ethnography, personal interviews, charettes, focus groups, surveys, consensus building and additional investigation, we begin to unlock the untold stories that translate into the foundation of a brand’s success.</p>
634</div></div>
635
636
637
638<div class="wp-block-group column-textblock step2"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
639<h3 class="wp-block-heading">
6392: Strategic Ideation</h3>
640
641
642
643<p class="wp-block-paragraph">We take a deep dive into data collection and build customer personas, emotional maps and behavior models that translate into authentic, sustainable, economical, and emotional points of connection. We then align these points to create our brand strategy.</p>
644</div></div>
645
646
647
648<div class="wp-block-group column-textblock step3"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
649<h3 class="wp-block-heading">3: Brand Architecture</h3>
650
651
652
653<p class="wp-block-paragraph">In collaboration and buy-in from all stakeholder groups, actionable insights established in steps 1 &amp; 2 are translated into marketing opportunities, positioning strategies and a cohesive brand architecture, or structure that supports the brand’s value proposition. Here we will establish the mission, vision, values, persona, essence, positioning statements and taglines.</p>
654</div></div>
655
656
657
658<div class="wp-block-group column-textblock step4"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
659<h3 class="wp-block-heading">4: Story Development</h3>
660
661
662
663<p class="wp-block-paragraph">By knitting together the strategic positioning, brand architecture, essence, positioning, and differentiating characteristics of your brand, we reveal memorable brand stories that connect to every touchpoint and channel where your brand intersects with each audience.</p>
664</div></div>
665
666
667
668<div class="wp-block-group column-textblock step5"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
669<h3 class="wp-block-heading">5: Stakeholder Alignment &amp; Analysis</h3>
670
671
672
673<p class="wp-block-paragraph">Utilizing appropriate communications and evaluation methodologies, we connect with internal and external, and present and past brand communities, potential customers, and all relevant stakeholders to test, survey, confirm and reaffirm the brand strategy. If it’s needed, we revise the strategy and then engage all channels and communities to share brand stories and begin to build brand equity.</p>
674</div></div>
675
676
677
678<div class="wp-block-group column-textblock step6"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
679<h3 class="wp-block-heading">6: Execution, Deliverable Analysis &amp; Testing</h3>
680
681
682
683<p class="wp-block-paragraph">Through omni-channels and tactics selected to connect brand to audience, the launch is executed. From brand ID, web, apps, and social media, to packaging, digital marketing, content generation, and video- there are countless channels to market within, test, analyze, and refine and relaunch if needed.</p>
684</div></div>
685
686
687
688<div class="wp-block-group column-textblock step7"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
689<h3 class="wp-block-heading">7: Deliverable Confirmation &amp; Marketing Plans</h3>
690
691
692
693<p class="wp-block-paragraph">Deliverables are prepared and presented to all stakeholder groups to obtain further insight and final buy-in. Utilizing the user experience research and data from step 6, we identify the optimal channels for each market segment, fine tune the execution and develop a strategic marketing plan to attain future success.</p>
694</div></div>
695
696
697
698<div class="wp-block-group column-textblock step8"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
699<h3 class="wp-block-heading">8: Implementation &amp; Attainment Analysis</h3>
700
701
702
703<p class="wp-block-paragraph">Following the execution and deliverable confirmation, tracking and a full-scale analysis of the results follows,to determine if we’ve attained success. If needed, improvement tactics to increase reach are implemented, and final attainment for future viability is established.</p>
704</div></div>
705</div></div>
706
707
708
709<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
710<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
711<div class="wp-block-group column-textblock step1"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
712<h3 class="wp-block-heading">1: Research and Discovery</h3>
713
714
715
716<p class="wp-block-paragraph">Through internal stakeholder workshops, we assess the challenges, develop a competitive analysis, and complete a consumer discovery. Then, using ethnography, personal interviews, charettes, focus groups, surveys, consensus building and additional investigation, we begin to unlock the untold stories that translate into the foundation of a brand’s success.<br></p>
717
718
719
720<p class="wp-block-paragraph"></p>
721</div></div>
722</div>
723
724
725
726<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
727<div class="wp-block-group column-textblock step5"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
728<h3 class="wp-block-heading">5: Stakeholder Alignment &amp; Analysis</h3>
729
730
731
732<p class="wp-block-paragraph">Utilizing appropriate communications and evaluation methodologies, we connect with internal and external, and present and past brand communities, potential customers, and all relevant stakeholders to test, survey, confirm and reaffirm the brand strategy. If it’s needed, we revise the strategy and then engage all channels and communities to share brand stories and begin to build brand equity.</p>
733</div></div>
734</div>
735</div>
736
737
738
739<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
740<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
741<div class="wp-block-group column-textblock step2"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
742<h3 class="wp-block-heading">
7422: Strategic Ideation</h3>
743
744
745
746<p class="wp-block-paragraph">We take a deep dive into data collection and build customer personas, emotional maps and behavior models that translate into authentic, sustainable, economical, and emotional points of connection. We then align these points to create our brand strategy.</p>
747</div></div>
748</div>
749
750
751
752<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
753<div class="wp-block-group column-textblock step6"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
754<h3 class="wp-block-heading">6: Execution, Deliverable Analysis &amp; Testing</h3>
755
756
757
758<p class="wp-block-paragraph">Through omni-channels and tactics selected to connect brand to audience, the launch is executed. From brand ID, web, apps, and social media, to packaging, digital marketing, content generation, and video- there are countless channels to market within, test, analyze, and refine and relaunch if needed.</p>
759</div></div>
760</div>
761</div>
762
763
764
765<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
766<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
767<div class="wp-block-group column-textblock step3"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
768<h3 class="wp-block-heading">3: Brand Architecture</h3>
769
770
771
772<p class="wp-block-paragraph">In collaboration and buy-in from all stakeholder groups, actionable insights established in steps 1 &amp; 2 are translated into marketing opportunities, positioning strategies and a cohesive brand architecture, or structure that supports the brand’s value proposition. Here we will establish the mission, vision, values, persona, essence, positioning statements and taglines.</p>
773</div></div>
774</div>
775
776
777
778<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
779<div class="wp-block-group column-textblock step7"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
780<h3 class="wp-block-heading">7: Deliverable Confirmation &amp; Marketing Plans</h3>
781
782
783
784<p class="wp-block-paragraph">Deliverables are prepared and presented to all stakeholder groups to obtain further insight and final buy-in. Utilizing the user experience research and data from step 6, we identify the optimal channels for each market segment, fine tune the execution and develop a strategic marketing plan to attain future success.</p>
785</div></div>
786</div>
787</div>
788
789
790
791<div class="wp-block-columns eight-steps-content mobile-hide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
792<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
793<div class="wp-block-group column-textblock step4"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
794<h3 class="wp-block-heading">4: Story Development</h3>
795
796
797
798<p class="wp-block-paragraph">By knitting together the strategic positioning, brand architecture, essence, positioning, and differentiating characteristics of your brand, we reveal memorable brand stories that connect to every touchpoint and channel where your brand intersects with each audience.</p>
799</div></div>
800</div>
801
802
803
804<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
805<div class="wp-block-group column-textblock step8"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
806<h3 class="wp-block-heading">8: Implementation &amp; Attainment Analysis</h3>
807
808
809
810<p class="wp-block-paragraph">Following the execution and deliverable confirmation, tracking and a full-scale analysis of the results follows,to determine if we’ve attained success. If needed, improvement tactics to increase reach are implemented, and final attainment for future viability is established.</p>
811</div></div>
812</div>
813</div>
814
815
816
817<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>
818
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820
821<div style="height:40px" aria-hidden="true" class="wp-block-spacer mobile-hide"></div>
822</div></div>
823</div></div>
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825
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830
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833			<p class="h3 whitetext">We Can't Wait to Connect.</p>
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839				<p><a href="mailto:[email protected]">[email protected]</a></p>
840				<p>654 W 100 S, Salt Lake City, UT 84104</p>
841				<p>O: 8O1.8O9.3574</p>
842				<p><a href="tel:8018093574">M: 801.809.3574</a></p>
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847				<div class="footer-menus">
848					<div>
849						<p><a href="/#who-we-are">Who We Are</a></p>
850						<p><a href="/how">How We Work</a></p>
851						<p><a href="/how/#approach">Our Approach</a></p>
852						<p><a href="/how/#process">Our Process</a></p>
853					</div>
854					<div>
855						<p><a href="/we/#clients-expertise">Clients & Expertise</a></p>
856						<p><a href="/we/#services">Services</a></p>
857						<p><a href="/blog">Blog</a></p>
858						<p><a href="/work">Our Work</a></p>
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939				el.dispatchEvent(e);
940			};
941		const wpformsRecaptchaSync = ( func ) => {
942				return function() {
943					const context = this;
944					const args = arguments;
945
946					// Sync with jQuery ready event.
947					jQuery( document ).ready( function() {
948						func.apply( context, args );
949					} );
950				}
951			};
952		var wpformsRecaptchaLoad = wpformsRecaptchaSync( function () {
953					Array.prototype.forEach.call(document.querySelectorAll(".g-recaptcha"), function (el) {
954						try {
955							var recaptchaID = grecaptcha.render(el, {
956								"callback": function () {
957									wpformsRecaptchaCallback(el);
958								},
959								"error-callback": function () {
960									wpformsRecaptchaErrorCallback(el);
961								}
962							}, true);
963							el.closest("form").querySelector("button[type=submit]").recaptchaID = recaptchaID;
964						} catch (error) {}
965					});
966					wpformsDispatchEvent(document, "wpformsRecaptchaLoaded", true);
967				} );
968				var wpformsRecaptchaCallback = function (el) {
969					var $form = el.closest("form");
970					if (typeof wpforms.formSubmit === "function") {
971						wpforms.formSubmit($form);
972					} else {
973						$form.querySelector("button[type=submit]").recaptchaID = false;
974						$form.submit();
975					}
976				};
977				var wpformsRecaptchaErrorCallback = function (el) {
978					var $form = el.closest("form");
979					$form.querySelector("button[type=submit]").dataset.captchaInvalid = true;
980				};
981			
982//# sourceURL=wpforms-recaptcha-js-after
983</script>
vendor: 1 bytes, line 983
983
984<script id="wpforms-address-field-js" src="https://www.bwpcommunications.com/wp-content/plugins/wpforms-lite/assets/js/frontend/fields/address.min.js?ver=2.0.1.1"></script>
vendor: 1 bytes, line 984
984
985<script id="wp-emoji-settings" type="application/json">
986{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://www.bwpcommunications.com/wp-includes/js/wp-emoji-release.min.js?ver=7.1.2"}}
987</script>
vendor: 1 bytes, line 987
987
988<script type="module">
989/*! This file is auto-generated */
990var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))});
991//# sourceURL=https://www.bwpcommunications.com/wp-includes/js/wp-emoji-loader.min.js
992</script>
992
993		
993<script type="text/javascript">
994			(function() {
995			var t   = document.createElement( 'script' );
996			t.type  = 'text/javascript';
997			t.async = true;
998			t.id    = 'gauges-tracker';
999			t.setAttribute( 'data-site-id', '39ac8772955358fd88da0404' );
1000			t.src = '//secure.gaug.es/track.js';
1001			var s = document.getElementsByTagName( 'script' )[0];
1002			s.parentNode.insertBefore( t, s );
1003			})();
1004		</script>
1004
1005		
1005<script type='text/javascript'>
1006/* <![CDATA[ */
1007var wpforms_settings = {"val_required":"This field is required.","val_email":"Please enter a valid email address.","val_email_suggestion":"Did you mean {suggestion}?","val_email_suggestion_title":"Click to accept this suggestion.","val_email_restricted":"This email address is not allowed.","val_number":"Please enter a valid number.","val_number_positive":"Please enter a valid positive number.","val_minimum_price":"Amount entered is less than the required minimum.","val_confirm":"Field values do not match.","val_checklimit":"You have exceeded the number of allowed selections: {#}.","val_limit_characters":"{count} of {limit} max characters.","val_limit_words":"{count} of {limit} max words.","val_min":"Please enter a value greater than or equal to {0}.","val_max":"Please enter a value less than or equal to {0}.","val_recaptcha_fail_msg":"Google reCAPTCHA verification failed, please try again later.","val_turnstile_fail_msg":"Cloudflare Turnstile verification failed, please try again later.","val_inputmask_incomplete":"Please fill out the field in required format.","uuid_cookie":"","locale":"en","country":"","country_list_label":"Country list","wpforms_plugin_url":"https:\/\/www.bwpcommunications.com\/wp-content\/plugins\/wpforms-lite\/","gdpr":"","ajaxurl":"https:\/\/www.bwpcommunications.com\/wp-admin\/admin-ajax.php","mailcheck_enabled":"1","mailcheck_domains":[],"mailcheck_toplevel_domains":["dev"],"is_ssl":"1","nonce":"a9b75aee2f","currency_code":"USD","currency_thousands":",","currency_decimals":"2","currency_decimal":".","currency_symbol":"$","currency_symbol_pos":"left","val_requiredpayment":"Payment is required.","val_creditcard":"Please enter a valid credit card number.","css_vars":["field-border-radius","field-border-style","field-border-size","field-background-color","field-border-color","field-text-color","field-menu-color","label-color","label-sublabel-color","label-error-color","button-border-radius","button-border-style","button-border-size","button-background-color","button-border-color","button-text-color","page-break-color","background-image","background-position","background-repeat","background-size","background-width","background-height","background-color","background-url","container-padding","container-border-style","container-border-width","container-border-color","container-border-radius","field-size-input-height","field-size-input-spacing","field-size-font-size","field-size-line-height","field-size-padding-h","field-size-checkbox-size","field-size-sublabel-spacing","field-size-icon-size","label-size-font-size","label-size-line-height","label-size-sublabel-font-size","label-size-sublabel-line-height","button-size-font-size","button-size-height","button-size-padding-h","button-size-margin-top","container-shadow-size-box-shadow"],"isModernMarkupEnabled":"1","formErrorMessagePrefix":"Form error message","errorMessagePrefix":"Error message","submitBtnDisabled":"Submit button is disabled during form submission.","readOnlyDisallowedFields":["captcha","map","content","divider","hidden","html","entry-preview","pagebreak","payment-total"],"error_updating_token":"Error updating token. Please try again or contact support if the issue persists.","network_error":"Network error or server is unreachable. Check your connection or try again later.","token_cache_lifetime":"86400","hn_data":[],"analytics_composite_field_types":["name","address","date-time","email","password","paypal-commerce"],"analytics_base64":"1","address_field":{"list_countries_without_states":["GB","DE","CH","NL"]}}
1008/* ]]> */
1009</script>
1009
1010
1011</body>
1012</html>
1013<!--
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1016	served from batcache in 0.003 seconds
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