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1</head><body><div hidden=""><!--$--><!--/$--></div><a href="#main-content" class="absolute left-0 top-0 py-2 px-4 z-50 transform -translate-y-full focus:translate-y-0 transition">Skip to main content</a><header class="nd-Header-root"><div class="nd-OmnipresentOverlay-root"><div class="nd-OmnipresentOverlay-real"><nav class="nd-DesktopMenu-root"><div class="nd-DesktopMenu-content"><a class="nd-Menu-logoContainer" aria-label="Navigate to home" href="/"><span class="nd-Menu-logo block relative"><img alt="LâInstitut" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/img/logos/lInstitut_full.svg"/></span></a><ul class="nd-DesktopMenu-linksContainer"><li><a class="nd-DesktopMenu-link" title="Approach" href="/approach"><span>Approach</span></a></li><li><a class="nd-DesktopMenu-link" title="Projects" href="/projects"><span>Projects</span></a></li><li><a class="nd-DesktopMenu-link" title="Team" href="/team"><span>Team</span></a></li><li><a class="nd-DesktopMenu-link" title="Contact" href="/contact"><span>Contact</span></a></li></ul><div class="nd-DesktopMenu-actionsBlock"><div class="nd-LanguageLink"><a class="nd-LanguageLink-link" href="/fr">Fr</a></div></div></div></nav></div><div class="nd-OmnipresentOverlay-ghost nd-OmnipresentOverlay-ghostHidden hidden" style="top:0;width:0"><nav class="nd-DesktopMenu-root"><div class="nd-DesktopMenu-content"><a class="nd-Menu-logoContainer" aria-label="Navigate to home" href="/"><span class="nd-Menu-logo block relative"><img alt="LâInstitut" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/img/logos/lInstitut_full.svg"/></span></a><ul class="nd-DesktopMenu-linksContainer"><li><a class="nd-DesktopMenu-link" title="Approach" href="/approach"><span>Approach</span></a></li><li><a class="nd-DesktopMenu-link" title="Projects" href="/projects"><span>Projects</span></a></li><li><a class="nd-DesktopMenu-link" title="Team" href="/team"><span>Team</span></a></li><li><a class="nd-DesktopMenu-link" title="Contact" href="/contact"><span>Contact</span></a></li></ul><div class="nd-DesktopMenu-actionsBlock"><div class="nd-LanguageLink"><a class="nd-LanguageLink-link" href="/fr">Fr</a></div></div></div></nav></div></div><div class="nd-MobileMenu-root" id="nd-MobileMenu"><div class="nd-MobileMenu-header"><div class="nd-MobileMenuHeader-content"><a class="nd-Menu-logoContainer" aria-label="Navigate to home" href="/"><span class="nd-Menu-logo block relative"><img alt="LâInstitut" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/img/logos/lInstitut_full.svg"/></span></a><button class="nd-MobileMenuHeader-drawerOpenButton" aria-controls="nav" aria-expanded="false" aria-label="Navigation drawer toggle"></button></div></div><div class="nd-MobileMenuDrawer-backdrop" role="presentation"></div></div></header><div id="main-content"></div><main class="page-Approach"><div class="reveal nd-Hero-root"><span class="nd-Hero-visual"><img alt="" draggable="false" loading="lazy" width="1920" height="1067" decoding="async" data-nimg="1" class="object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fd238eedb6834a39c256f0a377f34b99a53b3f2db_322f529ee2.webp&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fd238eedb6834a39c256f0a377f34b99a53b3f2db_322f529ee2.webp&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fd238eedb6834a39c256f0a377f34b99a53b3f2db_322f529ee2.webp&w=3840&q=75"/></span><div class="nd-Hero-copy"><h1 class="nd-Hero-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">âPeople donât care how much you know, until they know how much you care.â</span></p></div></h1><h2 class="nd-Hero-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">
1Teddy Roosevelt</span></p></div></h2></div></div><div class="nd-StackLayout nd-StackLayout-variant-y nd-Layout-light"><div class="site-Principles reveal site-Services"><div class="site-Services-intro"><div class="site-Services-introCopy"><span class="site-Services-snippet nd-Text nd-Text-plain">Our approach</span><h2 class="site-Services-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">What guides our thinking</span></p></div></h2><span class="site-Services-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">In true collaboration with our clients, we reveal deeply hidden truths that inform effective decision-making.</span></p></div></span></div></div><div class="site-Services-products"><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_b32f9a77fa.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">We revise and reframe how we think</span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_1_2a1051e6c4.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">We redefine the concept of strategy</span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_2_a028d26b86.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">We reinvigorate our partners to think differently</span></div></div></div></div></div><div class="linstitut-Approach-block linstitut-approach-onLight nd-StackLayout nd-StackLayout-variant-y nd-Layout-light"><div class="container-p site-FeaturedService"><div class="site-FeaturedService-content reveal revealable"><span class="site-FeaturedService-visual"><img alt="" draggable="false" loading="lazy" width="1150" height="1150" decoding="async" data-nimg="1" class="object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fa279d7a7fa17983e63f3c02187b192658cf44eff_6fe43704a5.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fa279d7a7fa17983e63f3c02187b192658cf44eff_6fe43704a5.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2Fa279d7a7fa17983e63f3c02187b192658cf44eff_6fe43704a5.png&w=3840&q=75"/></span><div class="site-FeaturedService-copy"><span class="site-FeaturedService-snippet nd-Text nd-Text-plain">Connected Intelligence</span><h3 class="site-FeaturedService-name nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Weâre addicted thinkers</span></p></div></h3><span class="site-FeaturedService-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Weâre not your average consulting firmâweâre addicted thinkers. Our unique approach is called Connected Intelligence, designed to access, release, and activate the insight, imagination, and power hidden within an organization.</span></p></div></span></div></div></div><img alt="" loading="lazy" width="900" height="1000" decoding="async" data-nimg="1" class="linstitut-Approach-backgroundImage object-center" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwavy-colour.68b27bf5.png&w=1080&q=75&dpl=dpl_GYp4VbnQejm7dW76w9dSYatYWzbn 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwavy-colour.68b27bf5.png&w=1920&q=75&dpl=dpl_GYp4VbnQejm7dW76w9dSYatYWzbn 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwavy-colour.68b27bf5.png&w=1920&q=75&dpl=dpl_GYp4VbnQejm7dW76w9dSYatYWzbn"/></div><div class="nd-StackLayout nd-StackLayout-variant-yLarge nd-Layout-transparent"><div class="site-FeaturedServices container-p site-Services"><div class="site-Services-intro"><div class="site-Services-introCopy"><span class="site-Services-snippet nd-Text nd-Text-plain">Weâre master planners</span><h2 class="site-Services-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">For leaders with the ambition to create value, drive change and be a force for good</span></p></div></h2><span class="site-Services-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">For years weâve helped organizations of all kinds uncover what truly drives them. Because real, lasting change starts with understanding what makes you tick.</span></p></div></span></div></div><div class="site-Services-products"><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_3545ef819d.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">Illumination</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Uncovering the emotional DNA of the organization or brand and the context in which it operates</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_e9b54844ec.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">Imagination</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Identifying the North Star of the brand or organization and defining core strategic drivers</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_05bf163a70.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">Intention</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Developing the roadmap for sustainable success</span></p></div></span></div></div><div class="site-ProductSummary"><div class="site-ProductSummary-content"><span class="site-ProductSummary-icon block w-full h-full block relative"><img alt="" draggable="false" loading="lazy" decoding="async" data-nimg="fill" class="object-center block w-full h-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://tasteful-cheese-c23bcd7b18.media.strapiapp.com/LI_Imagery_402f34ebe6.svg"/></span><span class="site-ProductSummary-name nd-Text nd-Text-plain">Immersion</span><span class="site-ProductSummary-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Adopting the new way of thinking and applying it to the everyday</span></p></div></span></div></div></div></div></div><div class="linstitut-Approach-block linstitut-approach-onDark nd-StackLayout nd-StackLayout-variant-yLarge nd-Layout-transparent"><div class="container-p site-FeaturedService"><div class="site-FeaturedService-content reveal revealable"><div class="site-FeaturedService-copy"><span class="site-FeaturedService-snippet nd-Text nd-Text-plain">Our proprietary methodology</span>
1<h3 class="site-FeaturedService-name nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Structural Mapping Process®</span></p></div></h3><span class="site-FeaturedService-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">One of our unique tools, the Structural Mapping Process (SMP), our proprietary methodology, allows us to uncover the deeply held beliefs and needs of the marketplace to reveal all aspects of the big picture. In other words, we help our clients see the unseen.</span></p></div></span></div></div></div><img alt="" loading="lazy" width="802" height="923" decoding="async" data-nimg="1" class="linstitut-Approach-backgroundImage object-center" style="color:transparent" src="/_next/static/media/structuralmapping.ffb8db18.svg"/></div><div class="overflow-x-clip nd-StackLayout nd-StackLayout-variant-yLarge nd-Layout-transparent"><div class="site-Testimonials"><h2 class="site-Testimonials-headline nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Business breakthroughs</span></p></div></h2><div class="site-Testimonials-testimonials"><div class="reveal nd-HorizontalScroller-root"><div class="nd-HorizontalScroller-items-container"><ol style="transform:none;-webkit-touch-callout:none;-webkit-user-select:none;user-select:none;touch-action:pan-y" class="nd-HorizontalScroller-items" draggable="false"><li class="nd-HorizontalScroller-item"><div class="site-Testimonial"><span class="site-Testimonial-companyName nd-Text nd-Text-plain">Sothebyâs International Realty</span><span class="site-Testimonial-quote nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">I had the pleasure of working closely with LâInstitut to discover our brand DNA before creating a transformational global campaign. My executives and top agents were blown away by their methods and acumen.</span></p></div></span><div class="site-Testimonial-author"><span class="site-Testimonial-authorName nd-Text nd-Text-plain">Isadora Badi</span><span class="site-Testimonial-authorTitle nd-Text nd-Text-plain">Former Global VP Marketing</span></div></div></li><li class="nd-HorizontalScroller-item"><div class="site-Testimonial"><span class="site-Testimonial-companyName nd-Text nd-Text-plain">The Cadillac Fairview Corporation Limited</span><span class="site-Testimonial-quote nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Their approach and style allowed us to really move as a team while leveraging the ideas and energies of each individual person. I highly recommend their approach for complex organizations that want to make real change happen quickly.</span></p></div></span><div class="site-Testimonial-author"><span class="site-Testimonial-authorName nd-Text nd-Text-plain">Jason Anderson</span><span class="site-Testimonial-authorTitle nd-Text nd-Text-plain">Senior Vice President, Marketing</span></div></div></li><li class="nd-HorizontalScroller-item"><div class="site-Testimonial"><span class="site-Testimonial-companyName nd-Text nd-Text-plain">JW Marriott</span><span class="site-Testimonial-quote nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">The L'Institut team helped us articulate a truly ownable and differentiated brand purposeâone that aligned key stakeholders and gave us a clear sense of direction. Their process didnât just clarify who we are; it unified us around why we exist.</span></p></div></span><div class="site-Testimonial-author"><span class="site-Testimonial-authorName nd-Text nd-Text-plain">Mitzi McNair</span><span class="site-Testimonial-authorTitle nd-Text nd-Text-plain">Former Head of Brand</span></div></div></li></ol></div><div class="nd-HorizontalScroller-controls"><button class="nd-HorizontalScroller-prev" disabled="" aria-label="prev" aria-disabled="true"><svg class="stroke-black" width="20px" height="20px" viewBox="0 0 20 20" fill="none"><path d="M6.94449 15.957L0.833375 10.0001M0.833375 10.0001L6.94449 4.04317M0.833375 10.0001L19.1667 10.0001" stroke="{color}" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><button class="nd-HorizontalScroller-next" disabled="" aria-label="next" aria-disabled="true"><svg class="stroke-black" width="20px" height="20px" viewBox="0 0 20 20" fill="none"><path d="M13.0555 4.04297L19.1666 9.9999M19.1666 9.9999L13.0555 15.9568M19.1666 9.9999H0.833292" stroke="inherit" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></div></div></div><div class="linstitut-Approach-block linstitut-approach-onDark nd-StackLayout nd-StackLayout-variant-y nd-Layout-transparent"><div class="container-p site-FeaturedService"><div class="site-FeaturedService-content reveal revealable"><span class="site-FeaturedService-visual"><img alt="" draggable="false" loading="lazy" width="1150" height="1150" decoding="async" data-nimg="1" class="object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2F81c496f4b5e5e6ef8353371b73170adfdc57c759_f3057edd8a.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2F81c496f4b5e5e6ef8353371b73170adfdc57c759_f3057edd8a.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Ftasteful-cheese-c23bcd7b18.media.strapiapp.com%2F81c496f4b5e5e6ef8353371b73170adfdc57c759_f3057edd8a.png&w=3840&q=75"/></span><div class="site-FeaturedService-copy"><span class="site-FeaturedService-snippet nd-Text nd-Text-plain">Projects</span>
1<h3 class="site-FeaturedService-name nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Where weâve made an impact</span></p></div></h3><span class="site-FeaturedService-description nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class="">Thanks to our unique Connected Intelligence tools and processes, we have helped our clients see their organizations, their brands, their strategy, their identity in a new light. Take a look at the difference our work has made.</span></p></div></span><a class="site-FeaturedService-cta nd-Link nd-Clickable nd-Link-variant-link nd-Clickable-variant-link" href="/projects"><span class="nd-Link-label nd-Clickable-label">Explore our projects</span></a></div></div></div></div><div class="nd-StackLayout nd-StackLayout-variant-y nd-Layout-transparent"><div class="container-p reveal revealable nd-CallToAction"><div class="nd-CallToAction-content"><h2 class="nd-CallToAction-headline nd-Text nd-Text-plain">The map to your future</h2><span class="nd-CallToAction-caption nd-Text nd-Text-markup nd-Text-richtext"><div class=""><p><span class=""> is waiting.</span></p></div></span><div class="nd-CallToAction-action"><a class="nd-CallToAction-cta nd-Link nd-Clickable nd-Link-variant-link nd-Clickable-variant-link" href="/contact"><span class="nd-Link-label nd-Clickable-label">Letâs connect</span></a></div></div></div></div></main><!--$--><!--/$--><footer class="site-Footer-root"><div class="site-Footer-content"><div class="site-Footer-main"><div class="site-Footer-details"><div class="site-Footer-siteLinks"><h2 class="site-Footer-siteLinksTitle">Explore</h2><div class="site-Footer-siteLinksList"><h3><a class="site-Footer-siteLink" title="Approach" href="/approach"><span>Approach</span></a></h3><h3><a class="site-Footer-siteLink" title="Projects" href="/projects"><span>Projects</span></a></h3><h3><a class="site-Footer-siteLink" title="Team" href="/team"><span>Team</span></a></h3><h3><a class="site-Footer-siteLink" title="Contact" href="/contact"><span>Contact</span></a></h3></div></div><ul class="site-Footer-locations"><li class="site-Footer-location"><h2 class="site-Footer-locationCity">Toronto</h2><div class="site-Footer-locationDetails"><span class="site-Footer-address">96 Spadina Avenue, #801</span><span class="site-Footer-address">Toronto, ON ⢠M5V 2J6</span></div></li><li class="site-Footer-location"><h2 class="site-Footer-locationCity">Montreal</h2><div class="site-Footer-locationDetails"><span class="site-Footer-address">780 Brewster Avenue, 4th Floor</span><span class="site-Footer-address">Montreal, QC ⢠H4C 2K1</span></div></li></ul></div><div class="site-Footer-socialLinks"><h2 class="site-Footer-socialLinksTitle">Follow us</h2><div class="site-Footer-socialLinksList"><a aria-label="LinkedIn" class="site-Footer-socialLink" target="_blank" href="https://www.linkedin.com/company/l%27institut-id%C3%A9e?trk=top_nav_home"><svg class="fill-[#fff]" width="20px" height="20px" viewBox="0 0 20 20" fill="none"><path d="M18.5195 0H1.47656C0.660156 0 0 0.644531 0 1.44141V18.5547C0 19.3516 0.660156 20 1.47656 20H18.5195C19.3359 20 20 19.3516 20 18.5586V1.44141C20 0.644531 19.3359 0 18.5195 0ZM5.93359 17.043H2.96484V7.49609H5.93359V17.043ZM4.44922 6.19531C3.49609 6.19531 2.72656 5.42578 2.72656 4.47656C2.72656 3.52734 3.49609 2.75781 4.44922 2.75781C5.39844 2.75781 6.16797 3.52734 6.16797 4.47656C6.16797 5.42187 5.39844 6.19531 4.44922 6.19531ZM17.043 17.043H14.0781V12.4023C14.0781 11.2969 14.0586 9.87109 12.5352 9.87109C10.9922 9.87109 10.7578 11.0781 10.7578 12.3242V17.043H7.79688V7.49609H10.6406V8.80078H10.6797C11.0742 8.05078 12.043 7.25781 13.4844 7.25781C16.4883 7.25781 17.043 9.23438 17.043 11.8047V17.043V17.043Z" fill="inherit"></path></svg></a></div></div></div><div class="site-Footer-legal"><div class="site-Footer-logoContainer"><svg width="56" height="56" viewBox="0 0 56 56" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M53.8589 38.2397C55.1302 35.0956 55.8505 31.6116 55.8505 27.9575C55.8505 12.5767 43.2651 0 27.9253 0C27.5863 0 27.2473 0 26.8659 0C11.9922 0.594841 0 12.959 0 28C0 43.3809 12.5431 56 27.9253 56C38.2648 56 47.3331 50.2641 52.1216 41.8938H52.2487C52.9267 40.7041 53.52 39.557 53.8589 38.2397ZM53.1385 24.1335C51.8673 21.2019 49.7485 18.525 47.0789 16.5706C46.6128 13.1715 45.2144 10.1548 43.2227 7.60546C48.5196 11.557 52.1216 17.3779 53.1385 24.1335ZM44.9177 19.4598C44.9177 24.0061 43.0533 28.2125 40.1293 31.3566C40.0022 28.4249 39.1971 25.4082 37.5868 22.6039C35.9765 19.6723 33.6459
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