1<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><title>GM CFO: Real EV Improvement Will Be a â28 Story | IndustryWeek</title>
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115<meta name="twitter:image:src" content="https://img.industryweek.com/files/base/ebm/industryweek/image/2026/09/6aabed1fc4319f91b91bb787-gm_chevy_blazer_ev_3.png?auto=format,compress&fit=fill&fill=blur&w=1200&h=630"><meta name="robots" content="max-image-preview:large"><meta name="contentId" content="55405793"><meta name="pterm" content="companies & executives"><meta name="tag" content="ev batteries,electric vehicles,rivian,general motors"><meta name="author" content="Geert De Lombaerde"><meta name="date-pub" content="2026-09-17"><meta name="article:published_time" content="Sep 17th 2026"><meta name="sterms" content="home"><meta name="autoTags" content="["Electric Vehicle (EV) Technology","Battery Innovation","Lithium Manganese-Rich Batteries","EV Market Share","EV Manufacturing Capacity","Supply Chain Management","EV Economics and Profitability","Mass-Market EVs","EV Charging Infrastructure","Automotive Industry Trends"]"><meta name="industries" content="["Automotive Manufacturing","Electric Vehicle Technology","Battery Innovation and Energy Storage","Supply Chain and Logistics for EVs","Consumer Automotive Market"]"><meta name="persona_summary" content=""The target audience for this content includes investors, industry analysts, and automotive professionals interested in the long-term development, technological advancements, and market strategies of electric vehicle manufacturers like GM and Rivian.""><meta name="topic_category" content=""Automotive Industry EV Development and Strategy""><meta name="company_types" content="["Automotive Manufacturing","Electric Vehicle (EV) Technology & Innovation","Supply Chain & Logistics","Battery Technology & Energy Storage","Automotive Supplier & Parts Manufacturing"]">
115<meta name="company_sample" content="["Tesla, Inc.","Ford Motor Company","Rivian Automotive Inc.","LG Energy Solution","Toyota Motor Corporation","Honda Motor Co., Ltd.","Audi AG","General Motors Company","BMW Group","Nissan Motor Corporation"]"><meta name="intent_signals" content="["Interest in electric vehicle (EV) market growth and timelines","Focus on battery technology advancements and cost improvements","Investment considerations and financial outlook for EV operations","Market share and competitive positioning in the EV industry","Consumer demand and adoption of mass-market electric vehicles"]"><meta name="related_topics" content="["Advancements in Lithium Manganese-Rich (LMR) Battery Technology","Market Strategies for Rivian's R2 and Mass-Market EV Expansion","Economic Challenges and Profitability Goals in the EV Industry","Impact of Supply Chain Coordination on EV Production Scalability","Comparative Analysis of EV Market Share Growth Among Major Automakers"]"><meta name="job_functions" content="["Chief Executive Officer","Chief Operating Officer","Chief Financial Officer","Chief Technology Officer","Chief Marketing Officer","VP of Operations","VP of Manufacturing","VP of Supply Chain","Director of Manufacturing","Product Manager"]"><meta name="BlueConic" content="{"page_type":"content","canonical_path":"/leadership/companies-executives/news/55405793/gm-cfo-real-ev-improvement-will-be-a-28-story","content":{"id":55405793,"type":"news","name":"GM CFO: Real EV Improvement Will Be a â28 Story","published":"2026-09-17T14:51:05.000Z"},"company":{"id":"","name":""},"section":{"id":65900,"name":"Companies & Executives","alias":"leadership/companies-executives","fullName":"Leadership > Companies & Executives"},"section_hierarchy":[{"id":65820,"name":"Leadership","alias":"leadership"},{"id":65900,"name":"Companies & Executives","alias":"leadership/companies-executives"}],"taxonomy":[{"type":"Tag","name":"EV Batteries","fullName":"Tag: EV Batteries (3256942)","id":3256942},{"type":"Tag","name":"Electric Vehicles","fullName":"Tag: Electric Vehicles (3184416)","id":3184416},{"type":"Tag","name":"Rivian","fullName":"Tag: Rivian (3168192)","id":3168192},{"type":"Tag","name":"General Motors","fullName":"Tag: General Motors (3148259)","id":3148259}],"authors":[{"id":21176230,"name":"Geert De Lombaerde"}]}"><link rel="canonical" href="https://www.industryweek.com/leadership/companies-executives/news/55405793/gm-cfo-real-ev-improvement-will-be-a-28-story">
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157gap:var(--client-spacing);padding:0;" data-v-196964cf><!--[--><div style="padding-top:0;padding-bottom:0;" class="column-wrapper" data-v-196964cf><div style="width:100%;" data-v-196964cf><div class="column-1 column block-align-top" data-v-196964cf data-v-beab612a><div class="standard-blocks" style="display:block;flex:;align-items:;" data-v-beab612a><!--[--><div class="block-wrapper e584-71c9-8f3-5010" style="margin-bottom:24px;padding-top:0;display:block;flex:;align-items:;" data-v-beab612a><div class="block-1 block" data-v-beab612a data-v-94d9b856><div class="above-cta" style="background-color:white;border:;padding:0;border-radius:0;box-shadow:;" data-v-94d9b856><!----><div class="content" style="border-radius:0;padding:0px;" data-v-94d9b856><div class="web-content-title-new left" style="--link-color:#0000ee;" block-id="e584-71c9-8f3-5010" data-v-94d9b856><div class="above-line" role="region"><div class="section-wrapper left"><div><!--[--><a href="/leadership/companies-executives" class="section">Companies & Executives</a><!--]--></div><!----></div><h1 class="title-text">GM CFO: Real EV Improvement Will Be a â28 Story</h1><div class="teaser-text">At a Morgan Stanley conference, Paul Jacobson said new battery project is set to improve carsâ performance and economics. Also: Rivianâs R.J. Scaringe discussed his teamâs mass-market plans.</div><div class="byline-event-group"><!----><div class="author-row"><!----><div class="all-authors"><div class="author-contributor"><!--[--><div class="author"><div><!--[--><a href="/21176230">Geert De Lombaerde</a><!--]--></div><!----></div><!--]--></div><!----></div><div class="dot first"></div><div class="date-read-time"><div class="date">Sept. 17, 2026</div><div class="dot second"></div><div class="read-time">4 min read </div></div></div><div class="ebm-button-wrapper icon hollow google-button" style="--button-text-color:var(--color-white);--button-accent-color:#767676;--hollow-hover-background:#d9d9d9;" data-v-ab2fac35><a href="https://www.google.com/preferences/source?q=industryweek.com" class="ebm-button ebm-button--hollow ebm-button--small" target="_blank" style="border-radius:0;" data-v-ab2fac35><div class="content icon-left" data-v-ab2fac35><!--[--><div class="ebm-icon mdi:plus-box-multiple-outline" style="min-width:18px;min-height:18px;color:;" data-v-ab2fac35><span class="iconify i-mdi:plus-box-multiple-outline icon" aria-hidden="true" style="font-size:18px;color:;"></span> </div><span class="ebm-button-label" data-v-ab2fac35>Add Us On Google</span><!--]--><!----></div></a></div></div></div><div class="below-line" role="region"><div class="comment-count"><div tabindex="0" style="display:none;"><span></span></div></div><div class="ebm-share-wrapper" role="region" content-id="55405793" data-v-d359f70d><ul class="ebm-share-list" role="list" data-v-d359f70d><!--[--><li class="ebm-share-item facebook-icon" data-v-d359f70d><a href="javascript:void(0)" aria-label="facebook" data-v-d359f70d><!--[--><div class="ebm-icon mingcute:facebook-line" style="min-width:20px;min-height:20px;color:#767676;" data-v-d359f70d><span class="iconify i-mingcute:facebook-line icon" aria-hidden="true" style="font-size:20px;color:#767676;"></span> </div><!--]--></a></li><li class="ebm-share-item linkedin-icon" data-v-d359f70d><a href="javascript:void(0)" aria-label="linkedin" data-v-d359f70d><!--[--><div class="ebm-icon mingcute:linkedin-line" style="min-width:20px;min-height:20px;color:#767676;" data-v-d359f70d><span class="iconify i-mingcute:linkedin-line icon" aria-hidden="true" style="font-size:20px;color:#767676;"></span> </div><!--]--></a></li><li class="ebm-share-item twitter-icon" data-v-d359f70d><a href="javascript:void(0)" aria-label="twitter" data-v-d359f70d><!--[--><div class="ebm-icon mingcute:social-x-line" style="min-width:20px;min-height:20px;color:#767676;" data-v-d359f70d><span class="iconify i-mingcute:social-x-line icon" aria-hidden="true" style="font-size:20px;color:#767676;"></span> </div><!--]--></a></li><li class="ebm-share-item reddit-icon" data-v-d359f70d><a href="javascript:void(0)" aria-label="reddit" data-v-d359f70d><!--[--><div class="ebm-icon mingcute:reddit-line" style="min-width:20px;min-height:20px;color:#767676;" data-v-d359f70d><span class="iconify i-mingcute:reddit-line icon" aria-hidden="true" style="font-size:20px;color:#767676;"></span> </div><!--]--></a></li>
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157<span class="iconify i-mdi:printer-outline icon" aria-hidden="true" style="font-size:20px;color:#757575;"></span> </div></a><!--]--></div><!----></div></div><!----><!----></div></div></div><!----></div></div><div class="block-wrapper 2d01-2332-aa0-cf33" style="margin-bottom:24px;padding-top:24px;display:block;flex:;align-items:;" data-v-beab612a><div class="block-2 block" data-v-beab612a data-v-94d9b856><div class="above-cta" style="background-color:white;border:;padding:0;border-radius:0;box-shadow:;" data-v-94d9b856><!----><div class="content" style="border-radius:0;padding:0px;" data-v-94d9b856><div class="ebm-content-teaser-image" style="width:100%;" block-id="2d01-2332-aa0-cf33" data-v-94d9b856><span class="ebm-content-teaser-image__small"><div class="web-image" credit-position="top"><figure class="ebm-image-wrapper"><div class="image-credit" data-v-ab10a904><div class="text-wrapper" data-v-ab10a904><div class="text" style="font-family:Inter;" data-v-ab10a904>General Motors Corp.</div></div><div class="icon-wrapper" data-v-ab10a904><div class="ebm-icon mdi:image-area icon" style="min-width:16px;min-height:16px;color:;" data-v-ab10a904><span class="iconify i-mdi:image-area icon" aria-hidden="true" style="font-size:16px;color:;"></span> </div></div></div><div href target="_blank" aria-label class="ebm-image -type container" style="padding:0;"><div class="image-content"><span class="web-image-tooltip" data-v-03db02b0><img src="https://img.industryweek.com/files/base/ebm/industryweek/image/2026/09/6aabed1fc4319f91b91bb787-gm_chevy_blazer_ev_3.png?auto=format,compress&fit=fill&fill=blur&q=45?w=250&width=250" alt="6aabed1fc4319f91b91bb787 Gm Chevy Blazer Ev 3" height width="250" loading="lazy" style="border-radius:0;" data-v-03db02b0><span class="web-image-tooltip__content" aria-hidden="true" style="left:12px;top:16px;" data-v-03db02b0>6aabed1fc4319f91b91bb787 Gm Chevy Blazer Ev 3</span></span></div><!----></div></figure></div></span><!----><!----><!----></div></div></div><!----></div></div><div class="block-wrapper 766fd320-b9de-417c-aff3-7aec24dd1b6a hide-bottom-border" style="margin-bottom:24px;padding-top:24px;display:block;flex:;align-items:;" data-v-beab612a><div class="block-3 block" data-v-beab612a data-v-94d9b856><div class="above-cta" style="background-color:white;border:;padding:0;border-radius:0;box-shadow:;" data-v-94d9b856><!----><div class="content" style="border-radius:0;padding:0px;" data-v-94d9b856><div class="body-block" block-id="766fd320-b9de-417c-aff3-7aec24dd1b6a" data-v-94d9b856><div id="before-content"></div><div class="body-content"><!----><div><!--[--><div type="style"><style>@import url('https://fonts.googleapis.com/css2?family=Inter:[email protected]&display=swap'); 158 .ebm-page__main h1, .ebm-page__main h2, .ebm-page__main h3, .ebm-page__main h4, 159 .ebm-page__main h5, .ebm-page__main h6 { 160 font-family: Inter; 161 } 162 body { 163 line-height: 150%; 164 letter-spacing: 0.025em; 165 } 166 button, .ebm-button-wrapper { font-family: Inter; } 167 .label-style { 168 text-transform: uppercase; 169 color: var(--color-grey); 170 font-weight: 600; 171 font-size: 0.75rem; 172 } 173 .caption-style { 174 font-size: 0.75rem; 175 color: color-mix(in srgb, currentColor 60%, transparent); 176 } 177 178 #onetrust-pc-sdk [id*=btn-handler], #onetrust-pc-sdk [class*=btn-handler] { 179 background-color: #BA0C2F !important; 180 border-color: #BA0C2F !important; 181 } 182 #onetrust-policy a, #onetrust-pc-sdk a, #ot-pc-content a { 183 color: #BA0C2F !important; 184 } 185 #onetrust-consent-sdk #onetrust-pc-sdk .ot-active-menu { 186 border-color: #BA0C2F !important; 187 } 188 #onetrust-consent-sdk #onetrust-accept-btn-handler, 189 #onetrust-banner-sdk #onetrust-reject-all-handler, 190 #onetrust-consent-sdk #onetrust-pc-btn-handler.cookie-sett
190ing-link { 191 background-color: #BA0C2F !important; 192 border-color: #BA0C2F !important; 193 } 194 #onetrust-consent-sdk 195 .onetrust-pc-btn-handler { 196 color: #BA0C2F !important; 197 border-color: #BA0C2F !important; 198 } 199 </style></div><div id="fb-root"></div><div class="web-body-blocks page-contents__content-body"><!--[--><div class="block text" style="--primary-font:Inter;--secondary-font:Inter;--link-color:#0000ee;--color-primary-main:#BA0C2F;"><!----><!----><div class="embed natural" style="max-width:autopx;"><!----></div><!--[--><div style="width:100%;text-align:left;" class="text"><section style="font-size:1.1rem;line-height:1.8rem;" class="web-html"><!----><div class="html"><p class="MsoNormal">Next year won’t bring big electric-vehicle headlines from General Motors Corp., CFO Paul Jacobson told an investment bank’s conference this week. For marked improvements in the automotive giant’s EV business, investors will need to wait until 2028.</p> 200<p class="MsoNormal">Speaking at Morgan Stanley’s 14th Annual Laguna Conference on Sept. 15, Jacobson said the GM leadership team led by Chair and CEO Mary Barra – who has over the past year and change regularly reiterated that EVs are GM’s North Star for the long term – has made good progress this year on trimming production capacity to match the moment and using some of the company’s cash flow to settle with various EV suppliers.</p> 201<p class="MsoNormal">GM has booked nearly $11 billion in EV-related charges since the middle of last year and Jacobson this summer told investors that figure shouldn’t rise significantly from here.</p> 202<p class="MsoNormal">And now? A bit of a breather.</p> 203<p class="MsoNormal">“So ’27, I think, is going to be a little bit of a sort of flat spot in the EV journey, depending on how much volume we pick up and might get some scale benefits, et cetera,” he told the Laguna conference. The GM team, he added, is “really looking to ’28 to start that step function improvement again and getting there. We still believe EVs are a long-term play for us, and we’ve got to get it right. We’ve got to get them profitable.”</p> 204<p class="MsoNormal">A notable component of that 2028 timeline is the start of production of lithium manganese-rich batteries that GM has developed with LG Energy Solution. When GM and LG Energy officials announced their partnership in May of last year, they said the LMR technology has a 33% higher energy density than top lithium iron phosphate (LFP) cells.</p> 205<p class="MsoNormal">At Laguna, Jacobson said LMR offers “premium and power load at the same cost as LFP.”</p></div><div class="preview-overlay" style="display:none;"></div></section></div><!--]--></div><div class="block content" style="--primary-font:Inter;--secondary-font:Inter;--link-color:#0000ee;--color-primary-main:#BA0C2F;"><!----><!----><div class="embed right large" style="max-width:autopx;"><div style="background-color:;padding:0;"><div class="content-list left multi-col columns-2 default"><!--[--><div class="item-row"><!--[--><div class="item"><div class="content-item-new image-left left scale-small default content-item" style="display:flex;flex-direction:row;" title-font-size="16" image-shaping="crop" page-company-name><!----><!----><div class="image-wrapper"><div><!--[--><div class="web-image" credit-position="top"><figure class="ebm-image-wrapper"><div class="image-credit" data-v-ab10a904><div class="text-wrapper" data-v-ab10a904><div class="text" style="font-family:Inter;" data-v-ab10a904>Cooper-Standard Holdings Inc.</div></div><div class="icon-wrapper" data-v-ab10a904><div class="ebm-icon mdi:image-area icon" style="min-width:16px;min-height:16px;color:;" data-v-ab10a904><span class="iconify i-mdi:image-area icon" aria-hidden="true" style="font-size:16px;color:;"></span> </div></div></div><a href="/leadership/companies-executives/news/55402302/auto-supplier-ceos-there-will-and-needs-to-be-more-consolidation" target="_self" aria-label="auto supplier ceos there will and needs to be more consolidation" class="ebm-image news-type container 1.8" style="padding:0;"><div class="image-content"><span class="web-image-tooltip" data-v-03db02b0><img src="https://img.industryweek.com/files/base/ebm/industryweek/image/2026/09/6a9737a3d1ad5c1c5757917b-cps_illo_1.png?auto=format,compress&fit=crop&q=45&h=139&height=139&w=250&width=250" alt="cps_illo_1" height="139" width="250" loading="lazy" style="border-radius:0;" data-v-03db02b0><span class="web-image-tooltip__content" aria-hidden="true" style="left:12px;top:16px;" data-v-03db02b0>cps_illo_1</span></span></div><!----></a></figure></div><!--]--></div></div><div class="text-box"><!----><div><!--[--><a href="/leadership/companies-executives/news/55402302/auto-supplier-ceos-there-will-and-needs-to-be-more-consolidation" target="_self" class="title-wrapper"><div class="title-icon-wrapper"><h2 style="font-family:var(--primary-font-family);" class="clamp-headline title-text-wrapper"><div class="title-text">Auto Supplier CEOs: There Will and Needs to Be More Consolidation</div></h2></div></a>
205<!--]--></div><!----><!----><!----><div class="date-wrapper"><!----><div class="date">Sept. 1, 2026</div></div></div></div></div><div class="item"><div class="content-item-new image-left left scale-small default content-item" style="display:flex;flex-direction:row;" title-font-size="16" image-shaping="crop" page-company-name><!----><!----><div class="image-wrapper"><div><!--[--><div class="web-image" credit-position="top"><figure class="ebm-image-wrapper"><div class="image-credit" data-v-ab10a904><div class="text-wrapper" data-v-ab10a904><div class="text" style="font-family:Inter;" data-v-ab10a904>Lucid Group Inc.</div></div><div class="icon-wrapper" data-v-ab10a904><div class="ebm-icon mdi:image-area icon" style="min-width:16px;min-height:16px;color:;" data-v-ab10a904><span class="iconify i-mdi:image-area icon" aria-hidden="true" style="font-size:16px;color:;"></span> </div></div></div><a href="/leadership/companies-executives/news/55396054/lucid-eyes-massive-cost-cuts-operational-reset" target="_self" aria-label="lucid eyes massive cost cuts operational reset" class="ebm-image news-type container 1.8" style="padding:0;"><div class="image-content"><span class="web-image-tooltip" data-v-03db02b0><img src="https://img.industryweek.com/files/base/ebm/industryweek/image/2026/08/6a739c5cf1989481f93b6546-lcid_gravity_3.png?auto=format,compress&fit=crop&q=45&h=139&height=139&w=250&width=250" alt="lcid_gravity_3" height="139" width="250" loading="lazy" style="border-radius:0;" data-v-03db02b0><span class="web-image-tooltip__content" aria-hidden="true" style="left:12px;top:16px;" data-v-03db02b0>lcid_gravity_3</span></span></div><!----></a></figure></div><!--]--></div></div><div class="text-box"><!----><div><!--[--><a href="/leadership/companies-executives/news/55396054/lucid-eyes-massive-cost-cuts-operational-reset" target="_self" class="title-wrapper"><div class="title-icon-wrapper"><h2 style="font-family:var(--primary-font-family);" class="clamp-headline title-text-wrapper"><div class="title-text">Lucid Eyes Massive Cost Cuts, Operational Reset</div></h2></div></a><!--]--></div><!----><!----><!----><div class="date-wrapper"><!----><div class="date">Aug. 5, 2026</div></div></div></div></div><!--]--></div><div class="item-row"><!--[--><div class="item"><div class="content-item-new image-left left scale-small default content-item" style="display:flex;flex-direction:row;" title-font-size="16" image-shaping="crop" page-company-name><!----><!----><div class="image-wrapper"><div><!--[--><div class="web-image" credit-position="top"><figure class="ebm-image-wrapper"><div class="image-credit" data-v-ab10a904><div class="text-wrapper" data-v-ab10a904><div class="text" style="font-family:Inter;" data-v-ab10a904>Rivian Automotive</div></div><div class="icon-wrapper" data-v-ab10a904><div class="ebm-icon mdi:image-area icon" style="min-width:16px;min-height:16px;color:;" data-v-ab10a904><span class="iconify i-mdi:image-area icon" aria-hidden="true" style="font-size:16px;color:;"></span> </div></div></div><a href="/leadership/companies-executives/news/55375187/ev-notes-rivian-alters-georgia-plant-plans" target="_self" aria-label="ev notes rivian alters georgia plant plans" class="ebm-image news-type container 1.8" style="padding:0;"><div class="image-content"><span class="web-image-tooltip" data-v-03db02b0><img src="https://img.industryweek.com/files/base/ebm/industryweek/image/2026/05/69f8c248e02dc4d00bccf9ee-rivn_r2_1.png?auto=format,compress&fit=crop&q=45&h=139&height=139&w=250&width=250" alt="rivn_r2_1" height="139" width="250" loading="lazy" style="border-radius:0;" data-v-03db02b0><span class="web-image-tooltip__content" aria-hidden="true" style="left:12px;top:16px;" data-v-03db02b0>rivn_r2_1</span></span></div><!----></a></figure></div><!--]--></div></div><div class="text-box"><!----><div><!--[--><a href="/leadership/companies-executives/news/55375187/ev-notes-rivian-alters-georgia-plant-plans" target="_self" class="title-wrapper"><div class="title-icon-wrapper"><h2 style="font-family:var(--primary-font-family);" class="clamp-headline title-text-wrapper"><div class="title-text">EV Notes: Rivian Alters Georgia Plant Plans, No Nissan EVs in Mississippi</div></h2></div></a>
205<!--]--></div><!----><!----><!----><div class="date-wrapper"><!----><div class="date">May 4, 2026</div></div></div></div></div><!--]--></div><!--]--></div></div></div><!--[--><div style="width:100%;text-align:left;" class="text"><section style="font-size:1.1rem;line-height:1.8rem;" class="web-html"><!----><div class="html"><p>“So that will be a stark improvement – thousands of dollars per vehicle at the pack level for new EVs as we start to roll those out,” he added.</p> 206<p>GM ranks second in EV market share behind Tesla and has been growing its market share in recent quarters, finishing June with about 13% of total sales. But it will still book a sizable loss from the venture this year, although it will be between $1 billion and $1.5 billion less than in 2025. Hence the need to improve the economics of its batteries as well as other elements of production with an eye to 2028 and beyond.</p> 207<p class="MsoNormal">Someone absolutely not looking for 2027 to be a flat year is R.J. Scaringe, the founder, chairman and CEO of Rivian Automotive Inc. Speaking at the Laguna conference a few hours after Jacobson, Scaringe discussed his team’s progress with the R2, a vehicle with a roughly $50,000 price tag that Rivian began delivering to customers in June.</p> 208<p class="MsoNormal">Scaringe told the Morgan Stanley audience that plans remain on track to launch a second shift at Rivian’s Normal, Illinois, plant in the coming weeks. The biggest hurdle in doing so, he said, isn’t Rivian’s own factory capacity or its ability to recruit and train workers but rather to shepherd suppliers on the exp
208ansion journey.</p> 209<p class="MsoNormal">“Bringing a second shift on to then not be busy because you don’t have parts is also a challenge,” Scaringe added. “We want to coordinate that really tightly with the ramp-up of the supply chain. But that’s been choreographed really nicely.”</p> 210<p class="MsoNormal">Analysts’ consensus estimates have Rivian delivering 82,000 R2s next year – a big step up from Rivian executives’ estimate that they’ll deliver between 65,000 and 70,000 combined from their R1, R2 and delivery van platforms. Scaringe didn’t commit to that goal but said that R2 is a mass-market vehicle and thus shouldn’t be thought of as competing mainly with Tesla’s Model Y.</p> 211<p class="MsoNormal">“The opportunity is the vast majority of folks who aren't buying Model Y. So that’s folks that are maybe in a Toyota RAV4 or 4Runner [or a] Ford Bronco or Honda CR-V or Audi Q5,” Scaringe said. “It’s the most popular segment in the United States and makes up about half the demand in the United States. […] That was the goal: To bring, call it, regular consumers in, not just early adopters, not just tech adopters.”</p> 212<p class="MsoNormal">So far, so good when it comes to test drives and sales conversions, Scaringe said. And if the Rivian team books wild successes with the R2 next year and beyond, it’ll very likely be because it will have succeeded at breaking many more buyers away from their internal-combustion habits. That will be good news for the EV ambitions of GM as well.</p></div><div class="preview-overlay" style="display:none;"></div></section></div><!--]--></div><!--]--><span></span><span></span><div style="display:block;"><!----></div></div><!--]--></div><div><div><!----></div><!----><!----><div class="below-body"><!----><!----></div></div></div></div></div></div><!----></div></div><div class="block-wrapper 624d-770f-8f1-8aed hide-bottom-border" style="margin-bottom:24px;padding-top:24px;display:block;flex:;align-items:;" data-v-beab612a><div class="block-4 block" data-v-beab612a data-v-94d9b856><div class="above-cta" style="background-color:var(--color-secondary-container);border:1px solid var(--color-line);padding:calc(var(--client-spacing)/2);border-radius:0;box-shadow:;" data-v-94d9b856><!----><div class="content" style="border-radius:0;padding:0px;" data-v-94d9b856><div class="about-author-new" display-all-authors="true" block-id="624d-770f-8f1-8aed" data-v-94d9b856 data-v-290a263d><h2 class="heading" data-v-290a263d> About the Author </h2><div class="web-profiles" style="--background-color:var(--color-secondary-container);" data-v-290a263d><!--[--><div class="profile-item"><div class="left"><!----><div class="ebm-button-wrapper solid profile-email" style="--button-text-color:var(--color-white);--button-accent-color:#BA0C2F;--hollow-hover-background:#d9d9d9;" data-v-ab2fac35><a href="/cdn-cgi/l/email-protection#bfd8dbdad3d0d2dddedacddbdaffdad1dbdadec9d0cddd8ddd91dcd0d2" class="ebm-button ebm-button--solid ebm-button--medium" target="_self" style="border-radius:0;" data-v-ab2fac35><div class="content icon-left" data-v-ab2fac35><!----><!--[--> Email <!--]--></div></a></div></div><div class="profile-content"><h3 class="profile-name"><a href="https://www.industryweek.com/leadership/companies-executives/contact/21176230/geert-de-lombaerde">Geert De Lombaerde</a></h3><h3 class="profile-title">Senior Editor</h3><!----><div class="profile-bio"><div id="profileText21176230" class="text"><div style="width:100%;text-align:left;"><section style="font-size:1.1rem;line-height:1.8rem;" class="web-html"><!----><div class="html"><p>A native of Belgium, Geert De Lombaerde has been in business journalism since the mid-1990s and writes about public companies, markets and economic trends for Endeavor Business Media publications, focusing on <em>IndustryWeek</em>, <em>FleetOwner</em>, <em>Oil & Gas Journal</em>, <em>T&D World</em> and <em>Healthcare Innovation</em>. He also curates the twice-monthly Market Moves Strategy newsletter that showcases Endeavor stories on
212strategy, leadership and investment and contributes to other <a href="https://intelligence.endeavorb2b.com/newsletters-market-moves/" target="_blank" rel="noopener">Market Moves newsletters</a>.</p> 213<p>With a degree in journalism from the University of Missouri, he began his reporting career at the <em>Business Courier</em> in Cincinnati in 1997, initially covering retail and the courts before shifting to banking, insurance and investing. He later was managing editor and editor of the <em>Nashville Business Journal</em> before being named editor of the <em>Nashville Post</em> in early 2008. He led a team that helped grow the <em>Post</em>'s online traffic more than fivefold before joining Endeavor in September 2021.</p></div><div class="preview-overlay" style="display:none;"></div></section></div></div><!----></div></div></div><!--]--></div></div></div></div><!----></div></div><div class="block-wrapper e28580cf-07ba-400f-b98d-c31ef1721973 hide-bottom-border" style="margin-bottom:24px;padding-top:24px;display:block;flex:;align-items:;" data-v-beab612a><div class="block-5 block" data-v-beab612a data-v-94d9b856><div class="above-cta" style="background-color:white;border:;padding:0;border-radius:0;box-shadow:;" data-v-94d9b856><!----><div class="content" style="border-radius:0;padding:0px;" data-v-94d9b856><div class="ebm-web-subscribe" block-id="e28580cf-07ba-400f-b98d-c31ef1721973" data-v-94d9b856><div class="web-subscribe-content"><div class="web-subscribe-header">Sign up for our eNewsletters <div class="web-subscribe-subtext">Get the latest news and updates</div></div><div class="ebm-button-wrapper icon solid web-subscribe-button" style="--button-text-color:var(--color-white);--button-accent-color:var(--color-primary-main);--hollow-hover-background:#d9d9d9;" data-v-ab2fac35><button type="button" class="ebm-button ebm-button--solid ebm-button--large" style="border-radius:0;" data-v-ab2fac35><div class="content icon-right" data-v-ab2fac35><!--[--><div class="ebm-icon mdi:arrow-right" style="min-width:18px;min-height:18px;color:;" data-v-ab2fac35><span class="iconify i-mdi:arrow-right icon" aria-hidden="true" style="font-size:18px;color:;"></span> </div><span class="ebm-button-label" data-v-ab2fac35>Sign Up</span><!--]--><!----></div></button></div><span></span></div></div></div></div><!----></div></div><div class="block-wrapper ffe4-6117-d86-b257" style="margin-bottom:24px;padding-top:24px;display:block;flex:;align-items:;" data-v-beab612a><div class="block-6 block" data-v-beab612a data-v-94d9b856><div class="above-cta" style="background-color:white;border:;padding:0;border-radius:0;box-shadow:;" data-v-94d9b856><div class="web-grid-title primary block-title" data-v-94d9b856><div class="topbar"></div><h1 class="title"><!----> Related</h1><div class="divider"></div><!----></div><div class="content" style="border-radius:0;padding:0px;" data-v-94d9b856><div class="blueconic-recommendations" data-v-94d9b856><div class="blueconic-recommendations" page-company-name><div class="content-list above multi-col columns-2 default"><!--[--><div class="item-row"><!--[--><div class="item"><div class="content-item-new image-above left scale-small default content-item" style="display:block;flex-direction:row;" title-font-size="16" image-shaping="crop" page-company-name><!----><!----><div class="image-wrapper"><div><!--[--><div class="web-image" credit-position="top"><figure class="ebm-image-wrapper"><!----><a href="https://informa.blueconic.net/rest/v2/recommendations/redirect?storeId=6ba9b6b7-bbca-46d5-861c-46fc9a64f76a&profileId=&itemId=55383390" target="_blank" aria-label="redirect?storeId=6ba9b6b7 bbca 46d5 861c 46fc9a64f76a&profileId=&itemId=55383390" class="ebm-image -type container 1.8" style="padding:0;"><div class="image-content"><span class="web-image-tooltip" data-v-03db02b0><img src="https://informa.blueconic.net/rest/v2/contentStores/6ba9b6b7-bbca-46d5-861c-46fc9a64f76a/items/55383390/image?auto=format,compress&fit=crop&q=45&h=139&height=139&w=250&width=250" alt="Jabil's Ambitious Emissions Reductions" height="139" width="250" loading="lazy" style="border-radius:0;" data-v-03db02b0><span class="web-image-tooltip__content" aria-hidden="true" style="left:12px;top:16px;" data-v-03db02b0>Jabil's Ambitious Emissions Reductions</span></span></div><!----></a></figure></div><!--]--></div></div><div class="text-box"><!----><div><!--[--><a href="https://informa.blueconic.net/rest/v2/recommendations/redirect?storeId=6ba9b6b7-bbca-46d5-861c-46fc9a64f76a&profileId=&itemId=55383390" target="_blank" class="title-wrapper"><div class="title-icon-wrapper"><h2 style="font-family:var(--primary-font-family);" class="clamp-headline title-text-wrapper"><div class="title-text">Jabil's Ambitious Emissions Reductions</div></h2></div></a>
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213<script type="application/json" data-nuxt-data="nuxt-app" data-ssr="true" id="__NUXT_DATA__">[["ShallowReactive",1],{"data":2,"state":522,"once":1078,"_errors":1080,"serverRendered":39,"path":215},["ShallowReactive",3],{"page":4},{"name":5,"module":6,"type":7,"alias":6,"contentTypes":6,"pageType":6,"isGlobal":8,"tenants":9,"propagate":6,"hideHeader":8,"hideFooter":8,"key":6,"loadMoreType":11,"primaryGrid":13,"secondaryGrid":512,"excludeAds":519,"pageData":53,"cache":6,"created":6,"usedContentIds":520,"usedIssueIds":521,"id":56,"isPopulated":8},"Content - UI\u002FUX - Comments Enabled\u002FEvent Personif.ai - IW Only",null,"content",false,[10],"ebm_industryweek",{"type":12},"page-scroll",{"rows":14},[15,33],{"settings":16,"columns":21,"id":32},{"borderRadius":8,"dropShadow":8,"backgroundColor":17,"textColor":18,"borderTopWidth":19,"borderTopColor":20},"white","black",0,"transparent",[22],{"settings":23,"blocks":24},{},[25],{"id":26,"type":27,"settings":28},"1787-855f-3dc-24c5","gam_ad",{"title":29,"link":29,"titleIcon":29,"keepInView":8,"trackingId":29,"cta":30,"adUnitPattern":31},"",{"text":29,"buttonLink":29,"buttonLabel":29},"66bcf5d10d0c84631aa45ff7","5c60-5832-841-133a",{"settings":34,"columns":40,"id":511},{"layout":35,"verticalPadding":36,"backgroundColor":37,"horizontalPadding":36,"borderTopWidth":19,"borderTopColor":20,"columnPriority":38,"equalizeBlocks":8,"borderRadius":8,"dropShadow":8,"groupBlocks":39,"textColor":18},"2_1","small","#ffffff","largest_first",true,[41,436],{"settings":42,"blocks":43,"id":435},{"horizontalPadding":36},[44,281,289,359,375,384,420,427],{"id":45,"type":46,"settings":47,"data":52},"e584-71c9-8f3-5010","content_title",{"title":29,"link":29,"titleIcon":29,"keepInView":8,"trackingId":29,"cta":48,"showSummary":39,"showDate":39,"hideSocialLinks":8,"sectionLinkDisplay":49,"textAlign":50,"imagePosition":51},{"text":29,"buttonLink":29,"buttonLabel":29},"primary-section","left","none",{"item":53,"primarySection":257},{"type":54,"contentId":55,"layoutId":56,"__typename":57,"shortName":58,"published":59,"labels":6,"layout":6,"aiAttribution":6,"highlightsHeading":60,"highlightsText":6,"gating":61,"userRegistration":62,"source":6,"byline":6,"id":55,"name":58,"seoTitle":58,"teaser":64,"explicitTeaser":65,"bodyBlocks":66,"publishedDate":149,"company":6,"membership":150,"contributors":151,"metadata":153,"relatedContent":212,"siteContext":214,"images":217,"primaryImage":226,"taxonomy":228,"authors":251,"primarySection":257,"websiteSchedules":267,"layoutType":7},"News",55405793,"69e298b9904f919eb45a1e5b","ContentNews","GM CFO: Real EV Improvement Will Be a â28 Story",1789656665000,"Key Highlights",{"surveyType":6,"surveyId":6},{"isRequired":8,"accessLevels":63},[],"At a Morgan Stanley conference, Paul Jacobson said new battery project is set to improve carsâ performance and economics. Also: Rivianâs R.J. Scaringe discussed his teamâs mass...","At a Morgan Stanley conference, Paul Jacobson said new battery project is set to improve carsâ performance and economics. Also: Rivianâs R.J. Scaringe discussed his teamâs mass-market plans.",[67,71],{"type":68,"settings":69},"text",{"text":70,"blockTitle":29},"\u003Cp class=\"MsoNormal\">Next year won’t bring big electric-vehicle headlines from General Motors Corp., CFO Paul Jacobson told an investment bank’s conference this week. For marked improvements in the automotive giant’s EV business, investors will need to wait until 2028.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">Speaking at Morgan Stanley’s 14th Annual Laguna Conference on Sept. 15, Jacobson said the GM leadership team led by Chair and CEO Mary Barra – who has over the past year and change regularly reiterated that EVs are GM’s North Star for the long term – has made good progress this year on trimming production capacity to match the moment and using some of the company’s cash flow to settle with various EV suppliers.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">GM has booked nearly $11 billion in EV-related charges since the middle of last year and Jacobson this summer told investors that figure shouldn’t rise significantly from here.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">And now? A bit of a breather.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">“So ’27, I think, is going to be a little bit of a sort of flat spot in the EV journey, depending on how much volume we pick up and might get some scale benef
213its, et cetera,” he told the Laguna conference. The GM team, he added, is “really looking to ’28 to start that step function improvement again and getting there. We still believe EVs are a long-term play for us, and we’ve got to get it right. We’ve got to get them profitable.”\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">A notable component of that 2028 timeline is the start of production of lithium manganese-rich batteries that GM has developed with LG Energy Solution. When GM and LG Energy officials announced their partnership in May of last year, they said the LMR technology has a 33% higher energy density than top lithium iron phosphate (LFP) cells.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">At Laguna, Jacobson said LMR offers “premium and power load at the same cost as LFP.”\u003C\u002Fp>",{"type":7,"settings":72,"data":81},{"text":73,"blockTitle":29,"showSummary":8,"showPublishDate":39,"hideCompanyDate":8,"imagePosition":50,"embedAlign":74,"embedSize":75,"numberOfColumns":76,"backgroundColor":29,"contentIds":77},"\u003Cp>“So that will be a stark improvement – thousands of dollars per vehicle at the pack level for new EVs as we start to roll those out,” he added.\u003C\u002Fp>\n\u003Cp>GM ranks second in EV market share behind Tesla and has been growing its market share in recent quarters, finishing June with about 13% of total sales. But it will still book a sizable loss from the venture this year, although it will be between $1 billion and $1.5 billion less than in 2025. Hence the need to improve the economics of its batteries as well as other elements of production with an eye to 2028 and beyond.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">Someone absolutely not looking for 2027 to be a flat year is R.J. Scaringe, the founder, chairman and CEO of Rivian Automotive Inc. Speaking at the Laguna conference a few hours after Jacobson, Scaringe discussed his team’s progress with the R2, a vehicle with a roughly $50,000 price tag that Rivian began delivering to customers in June.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">Scaringe told the Morgan Stanley audience that plans remain on track to launch a second shift at Rivian’s Normal, Illinois, plant in the coming weeks. The biggest hurdle in doing so, he said, isn’t Rivian’s own factory capacity or its ability to recruit and train workers but rather to shepherd suppliers on the exp
213ansion journey.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">“Bringing a second shift on to then not be busy because you don’t have parts is also a challenge,” Scaringe added. “We want to coordinate that really tightly with the ramp-up of the supply chain. But that’s been choreographed really nicely.”\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">Analysts’ consensus estimates have Rivian delivering 82,000 R2s next year – a big step up from Rivian executives’ estimate that they’ll deliver between 65,000 and 70,000 combined from their R1, R2 and delivery van platforms. Scaringe didn’t commit to that goal but said that R2 is a mass-market vehicle and thus shouldn’t be thought of as competing mainly with Tesla’s Model Y.\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">“The opportunity is the vast majority of folks who aren't buying Model Y. So that’s folks that are maybe in a Toyota RAV4 or 4Runner [or a] Ford Bronco or Honda CR-V or Audi Q5,” Scaringe said. “It’s the most popular segment in the United States and makes up about half the demand in the United States. […] That was the goal: To bring, call it, regular consumers in, not just early adopters, not just tech adopters.”\u003C\u002Fp>\n\u003Cp class=\"MsoNormal\">So far, so good when it comes to test drives and sales conversions, Scaringe said. And if the Rivian team books wild successes with the R2 next year and beyond, it’ll very likely be because it will have succeeded at breaking many more buyers away from their internal-combustion habits. That will be good news for the EV ambitions of GM as well.\u003C\u002Fp>","right","large",2,[78,79,80],55402302,55396054,55375187,{"items":82},[83,109,129],{"type":54,"shortName":84,"published":85,"labels":6,"blueConic":6,"blueConicClient":6,"leaders":6,"gating":86,"userRegistration":87,"id":78,"name":84,"teaser":89,"publishedDate":90,"company":6,"membership":91,"layoutOverride":6,"primarySection":92,"primaryImage":96,"siteContext":100,"authors":102},"Auto Supplier CEOs: There Will and Needs to Be More Consolidation",1788296329000,{"surveyType":6,"surveyId":6},{"isRequired":8,"accessLevels":88},[],"Speaking to a recent investor conference, executives also spoke about plans to diversify their revenues away from vehicles.","Sep 1st 2026",[],{"alias":93,"name":94,"id":95},"leadership\u002Fcompanies-executives","Companies & Executives",65900,{"name":97,"credit":98,"isLogo":8,"displayName":6,"src":99,"alt":97},"cps_illo_1","Cooper-Standard Holdings Inc.","https:\u002F\u002Fimg.industryweek.com\u002Ffiles\u002Fbase\u002Febm\u002Findustryweek\u002Fimage\u002F2026\u002F09\u002F6a9737a3d1ad5c1c5757917b-cps_illo_1.png?auto=format%2Ccompress&w=320",{"path":101},"\u002Fleadership\u002Fcompanies-executives\u002Fnews\u002F55402302\u002Fauto-supplier-ceos-there-will-and-needs-to-be-more-consolidation",{"edges":103},[104],{"node":105},{"name":106,"id":107,"path":108},"Geert De Lombaerde",21176230,"\u002Fleadership\u002Fcompanies-executives\u002Fcontact\u002F21176230\u002Fgeert-de-lombaerde",{"type":54,"shortName":110,"published":111,"labels":6,"blueConic":6,"blueConicClient":6,"leaders":6,"gating":112,"userRegistration":113,"id":79,"name":110,"teaser":115,"publishedDate":116,"company":6,"membership":117,"layoutOverride":6,"primarySection":118,"primaryImage":119,"siteContext":123,"authors":125},"Lucid Eyes Massive Cost Cuts, Operational Reset",1785962844000,{"surveyType":6,"surveyId":6},{"isRequired":8,"accessLevels":114},[],"The new CEO of the EV maker, which cut a shift at its Arizona plant in June, also is pushing out the launch of its first midsized vehicle. âWe have disappointed on several fronts...","Aug 5th 2026",[],{"alias":93,"name":94,"id":95},{"name":120,"credit":121,"isLogo":8,"displayName":6,"src":122,"alt":120},"lcid_gravity_3","Lucid Group Inc.","https:\u002F\u002Fimg.industryweek.com\u002Ffiles\u002Fbase\u002Febm\u002Findustryweek\u002Fimage\u002F2026\u002F08\u002F6a739c5cf1989481f93b6546-lcid_gravity_3.png?auto=format%2Ccompress&w=320",{"path":124},"\u002Fleadership\u002Fcompanies-executives\u002Fnews\u002F55396054\u002Flucid-eyes-massive-cost-cuts-operational-reset",{"edges":126},[127],{"node":128},{"name":106,"id":107,"path":108},{"type":54,"shortName":130,"published":131,"labels":6,"blueConic":6,"blueConicClient":6,"leaders":6,"gating":132,"userRegistration":133,"id":80,"name":130,"teaser":135,"publishedDate":136,"company":6,"membership":137,"layoutOverride":6,"primarySection":138,"primaryImage":139,"
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protected]","\u003Cp>A native of Belgium, Geert De Lombaerde has been in business journalism since the mid-1990s and writes about public companies, markets and economic trends for Endeavor Business Media publications, focusing on \u003Cem>IndustryWeek\u003C\u002Fem>, \u003Cem>FleetOwner\u003C\u002Fem>, \u003Cem>Oil & Gas Journal\u003C\u002Fem>, \u003Cem>T&D World\u003C\u002Fem> and \u003Cem>Healthcare Innovation\u003C\u002Fem>. He also curates the twice-monthly Market Moves Strategy newsletter that showcases Endeavor stories on
213strategy, leadership and investment and contributes to other \u003Ca href=\"https:\u002F\u002Fintelligence.endeavorb2b.com\u002Fnewsletters-market-moves\u002F\" target=\"_blank\" rel=\"noopener\">Market Moves newsletters\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>With a degree in journalism from the University of Missouri, he began his reporting career at the \u003Cem>Business Courier\u003C\u002Fem> in Cincinnati in 1997, initially covering retail and the courts before shifting to banking, insurance and investing. He later was managing editor and editor of the \u003Cem>Nashville Business Journal\u003C\u002Fem> before being named editor of the \u003Cem>Nashville Post\u003C\u002Fem> in early 2008. He led a team that helped grow the \u003Cem>Post\u003C\u002Fem>'s online traffic more than fivefold before joining Endeavor in September 2021.\u003C\u002Fp>",{"path":108,"canonicalUrl":373},"https:\u002F\u002Fwww.industryweek.com\u002Fleadership\u002Fcompanies-executives\u002Fcontact\u002F21176230\u002Fgeert-de-lombaerde",[107],{"type":376,"settings":377,"id":383},"subscribe",{"link":29,"title":29,"keepInView":8,"trackingId":29,"titleIcon":29,"cta":378,"backgroundColor":20,"contentPadding":8,"usePodStyle":8,"buttonColor":379,"subscribeText":380,"text":381,"verticalPadding":36,"buttonText":382,"buttonTextColor":37,"buttonBackgroundColor":379,"subscribeTextColor":37,"colorScheme":286},{"text":29,"buttonLink":29,"buttonLabel":29},"#000000","Sign up for Wastewater Digest eNewsletters","Sign up for Officer eNewsletters","SIGN UP","e28580cf-07ba-400f-b98d-c31ef1721973",{"id":385,"type":386,"settings":387,"data":396},"ffe4-6117-d86-b257","blueconic_recommendations",{"title":388,"link":29,"titleIcon":29,"keepInView":8,"trackingId":29,"cta":389,"style":390,"method":391,"startDaysAgo":392,"endDaysAgo":19,"numberOfItems":76,"imagePosition":393,"nativeXAdSlotIndex":76,"catalogs":394,"recommendationType":395,"numberOfColumns":76,"showSponsoredLabel":8},"Related",{"text":29,"buttonLink":29,"buttonLabel":29},"standard","api",365,"above","internalEditorial","LOOK_ALIKE",{"items":397},[398,409],{"id":399,"description":400,"image":401,"name":402,"published":403,"trackingUrl":404,"url":405,"dataType":316,"labels":6,"siteContext":406,"originalUrl":405,"primarySection":407,"primaryImage":408,"teaser":400},"55383390","The manufacturer has surpassed its sustainability goals by establishing clear ownership, strong governance and reliable data.","https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002FcontentStores\u002F6ba9b6b7-bbca-46d5-861c-46fc9a64f76a\u002Fitems\u002F55383390\u002Fimage?etag=1785257848397","Jabil's Ambitious Emissions Reductions",1781049600000,"https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002Frecommendations\u002Fredirect?storeId=6ba9b6b7-bbca-46d5-861c-46fc9a64f76a&profileId=&itemId=55383390","https:\u002F\u002Fwww.industryweek.com\u002Fleadership\u002Fstrategic-planning-execution\u002Farticle\u002F55383390\u002Fjabils-ambitious-emissions-reductions",{"path":404},{},{"src":401},{"id":410,"description":411,"image":412,"name":413,"published":414,"trackingUrl":415,"url":416,"dataType":316,"labels":6,"siteContext":417,"originalUrl":416,"primarySection":418,"primaryImage":419,"teaser":411},"55371381","3D printing from the practical to the bizarre.","https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002FcontentStores\u002F6ba9b6b7-bbca-46d5-861c-46fc9a64f76a\u002Fitems\u002F55371381\u002Fimage?etag=1787974763184","Images From the Floor at RAPID + TCT 2026",1777420800000,"https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002Frecommendations\u002Fredirect?storeId=6ba9b6b7-bbca-46d5-861c-46fc9a64f76a&profileId=&itemId=55371381","https:\u002F\u002Fwww.industryweek.com\u002Ftechnology-and-iiot\u002Fadditive\u002Fmedia-gallery\u002F55371381\u002Fimages-from-the-floor-at-rapid-tct-2026",{"path":415},{},{"src":412},{"id":421,"type":386,"settings":422,"data":425},"3299-5524-9aa-1f67",{"title":29,"link":29,"titleIcon":29,"keepInView":8,"trackingId":29,"cta":423,"style":390,"method":424,"startDaysAgo":305,"endDaysAgo":19,"numberOfItems":76,"imagePosition":393,"
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Here's how.","https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002FcontentStores\u002F6ba9b6b7-bbca-46d5-861c-46fc9a64f76a\u002Fitems\u002F55402605\u002Fimage?etag=1790235923387","Manufacturing Day 2026: Help IndustryWeek Tell the Stories of Manufacturing",1788307200000,"https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002Frecommendations\u002Fredirect?storeId=6ba9b6b7-bbca-46d5-861c-46fc9a64f76a&profileId=&itemId=55402605","https:\u002F\u002Fwww.industryweek.com\u002Findustry-events\u002Fmanufacturing-day\u002Farticle\u002F55402605\u002Fmanufacturing-day-2026-help-industryweek-tell-the-stories-of-manufacturing",{"path":477},{},{"src":474},{"id":483,"description":484,"image":485,"name":486,"published":487,"trackingUrl":488,"url":489,"dataType":316,"labels":6,"siteContext":490,"originalUrl":489,"primarySection":491,"primaryImage":492,"teaser":484},"55405662","The Ohio Manufacturersâ Association will administer the program, replacing the state.","https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002FcontentStores\u002F6ba9b6b7-bbca-46d5-861c-46fc9a64f76a\u002Fitems\u002F55405662\u002Fimage?etag=1789902742337","Ohio Manufacturing Extension Partnership Funding Restored",1789516800000,"https:\u002F\u002Finforma.blueconic.net\u002Frest\u002Fv2\u002Frecommendations\u002Fredirect?storeId=6ba9b6b7-bbca-46d5-861c-46fc9a64f76a&profileId=&itemId=55405662","https:\u002F\u002Fwww.industryweek.com\u002Fleadership\u002Farticle\u002F55405662\u002Fohio-manufacturing-extension-partnership-funding-restored",{"path":488},{},{"src":485},{"id":494,"type":27,"settings":495},"794d-239a-605-c793",{"title":29,"link":29,"keepInView":39,"trackingId":29,"titleIcon":29,"cta":496,"backgroundColor":29,"contentPadding":39,"adUnitPattern":497},{"text":29,"buttonLink":29,"buttonLabel":29},"66bcf5d20d0c84631aa46003",{"id":499,"type":386,"settings":500,"data":503},"6e93-0536-adc-47fe",{"title":501,"link":29,"keepInView":39,"trackingId":29,"titleIcon":29,"cta":502,"colorScheme":286,"backgroundColor":29,"contentPadding":39,"numberOfItems":306,"showSummary":8,"showDate":8,"imagePosition":51,"numberOfColumns":458,"method":424,"teaserDisplay":51,"hidePrimarySectionAndLabel":8,"style":390,"startDaysAgo":305,"endDaysAgo":19,"nativeXAdSlotIndex":19,"showSponsoredLabel":8},"Sponsored Picks",{"text":29,"buttonLink":29,"buttonLabel":29},{"items":504},[],{"id":506,"type":27,"settings":507},"bcf6-5a38-bcc-e85e",{"title":29,"link":29,"titleIcon":29,"keepInView":8,"trackingId":29,"cta":508,"adUnitPattern":509},{"text":29,"buttonLink":29,"buttonLabel":29},"66bcf5d20d0c84631aa45fff","e2cc1415-ad48-476e-8687-a651cd551796","fabfea45-d75b-47bd-b9a1-5daa72021d41",{"rows":513},[514],{"settings":515,"columns":516},{},[517],{"blocks":518},[],{"welcomeAd":8,"headerLeaderboardAd":8,"stickyLeaderboardAd":8,"contentBodyNativeAd":8,"contentBodyEmbedAd":8,"contentListNativeAd":8,"reskinAd":8},[55],[],["Reactive",523],{"$ssite-settings":524,"$stoasts":822,"$smembershipList":823,"$sadUnitPatterns":851,"$scacheAge":1036,"$sgatingInfoState55405793":-1,"$swelcomeAd":1037,"$sskinAd":1040,"$ssponsoredSearchAd":1041,"$sadUnit66bcf5ce0d0c84631aa45fdf":1042,"$sadUnit66bcf5cf0d0c84631aa45fe1":1043,"$sadUnit66bcf5d40d0c84631aa46015":1044,"$sadUnit68f68923523928c453489319":1045,"$sadUnit66bcf5d50d0c84631aa4601b":1046,"$sadUnit66bcf5d10d0c84631aa45ff7":1047,"$sviafoura":1048,"$snativeAd":1049,"$sbcEventRecommendations":1057,"$sadUnit671ff7cc1d67b446a196247a":1076,"$somedaInjectionarticle":29,"$sadUnit66bcf5d20d0c84631aa46003":1077},{"contactUsBlock":525,"contactsBlock":6,"contentTitleBlock":528,"inquiryFormBlock":534,"leadersBlock":539,"marketingBlock":6,"podcastsBlock":6,"sectionTreeBlock":540,"colors":542,"companyUpdate":564,"content":567,"contentRecommendations":6,"contracts":589,"footer":591,"general":596,"header":601,"headerCtaText":605,"memberships":606,"menu":610,"modules":709,"newsletters":710,"socialLinks":793,"systemOutage":6,"tenantInfo":797,"thirdPartyScripts":802},{"sendFrom":526,"sendTo":527},"www.industryweek.com \[email protected]>","[email protected], [email protected]",{"socialShareLinks":529},[530,531,532,533],"facebook","linkedin","twitter","reddit",{"emailHeaderImage":535,"sendBcc":536,"sendFrom":537,"sendTo":538},"https:\u002F\u002Fimg.industryweek.com\u002Ffiles\u002Fbase\u002Febm\u002Findustryweek\u002Fimage\u002Fwebsite\u002Finquiry\u002F1779885402097-iw_logo.png","[email protected]","IndustryWeek.com \[email protected]>","[email protected]",{"logo":29,"section":19},{"parentSections":541},[],{"other":543,"primary":557,"secondary":561},{"line":544,"linkColorOverride":545,"misc":546},"#CDCDCD","#0000ee",[547,548,379,549,37,20,550,551,552,553,554,555,556],"#ba2031","#7d868c","#efefef","#666666","#00464f","#d7d7d7","#e5e5e5","#23408f","#720c18","#4e2b6b",{"container":558,"main":559,"onContainer":560},"#d9d9d9","#BA0C2F","#66071a",{"container":300,"main":562,"onContainer":563}
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