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404                <li><a href="/seccion/mundo" target="_self" class="internacional" title="Sección Internacional" rel="noreferrer">Internacional</a></li>
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406                <li><a href="/seccion/musica" target="_self" class="musica" title="Sección Música" rel="noreferrer">Música</a></li>
407                <li><a href="/tag/sexy" target="_self" class="sexy" title="Sección Sexy" rel="noreferrer">Sexy</a></li>
408        </ul>		<div class="follow-us follow-us--header d-xs-none d-md-flex">
409    <p class="mr-auto"><small><strong>Seguinos</strong></small></p>
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555			<h1 class="article__title mb-1">Lotte Department Store nombró a Jennie de BLACKPINK como su primera embajadora en 10 años</h1>
556						<h2 class="article__headline mb-1">
557				La cantante y miembro de BLACKPINK es la primera embajadora de marca de los grandes almacenes Lotte en aproximadamente una década.
558			</h2>
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560
561
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565								 <picture class="cls-optimized">
566    
567            <source media="(max-width: 414px)" srcset="https://fotos.perfil.com/2026/10/01/trim/414/233/jennie-2338161.jpg?webp" type="image/webp" />
568                <source media="(max-width: 768px)" srcset="https://fotos.perfil.com/2026/10/01/trim/720/405/jennie-2338161.jpg?webp" type="image/webp" />
569                <source media="(max-width: 1024px)" srcset="https://fotos.perfil.com/2026/10/01/trim/635/357/jennie-2338161.jpg?webp" type="image/webp" />
570                <source srcset="https://fotos.perfil.com/2026/10/01/trim/950/534/jennie-2338161.jpg?webp" type="image/webp" />
571        
572    
573            <source media="(max-width: 414px)" srcset="https://fotos.perfil.com/2026/10/01/trim/414/233/jennie-2338161.jpg" />
574                <source media="(max-width: 768px)" srcset="https://fotos.perfil.com/2026/10/01/trim/720/405/jennie-2338161.jpg" />
575                <source media="(max-width: 1024px)" srcset="https://fotos.perfil.com/2026/10/01/trim/635/357/jennie-2338161.jpg" />
576                <img alt="JENNIE" class="img-fluid" src="https://fotos.perfil.com/2026/10/01/trim/950/534/jennie-2338161.jpg" style="width: 100%" >
577        </picture>
578 
579				<figcaption class="article__media-caption">JENNIE<span class="article__media-source"> | LOTTE</span></figcaption>
580			</figure>
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652					<p>La estrella mundial y miembro de BLACKPINK&nbsp;<strong><a target="_blank"  href="https://exitoina.perfil.com/noticias/destacada/adidas-presenta-primera-coleccion-colaboracion-jennie-lanzamiento-mundial.phtml">JENNIE</a> </strong>se convirtió oficialmente en la nueva imagen y Embajadora Global de Marca para <strong>LOTTE</strong>, la principal Tienda Departamental de Corea del Sur, promoviendo el mensaje de<em> "<strong>ser tú mismo</strong></em><strong>"</strong>.</p>
653
654<p>La campaña de colaboración entre Lotte Department Store y JENNIE se centra en el mensaje <em>“As I am” </em>que transmite la idea de “ser fiel a ti mismo (있는 그대로의 나)” y respetar los gustos y valores únicos de cada individuo.</p>
655
656<p>Esto marca la primera vez en unos 10 años que Lotte Department Store ha elegido a una artista como su modelo publicitario.</p>
657
658<div style="text-align:center">
659<figure class="image" style="display:inline-block"><img style="max-width: 100%; width: 100%;" alt="Lotte Department Store nombró a Jennie de BLACKPINK como su primera embajadora en 10 años" src="https://fotos.perfil.com//2026/10/01/900/0/lotte-department-store-nombro-a-jennie-de-blackpink-como-su-primera-embajadora-en-10-anos-2338151.jpg" loading="lazy" />
660<figcaption>Lotte Department Store nombró a Jennie de BLACKPINK como su primera embajadora en 10 años</figcaption>
661</figure>
662</div>
663
664<p>Lotte Department Store planea dar a conocer el valor de su marca a clientes de todo el mund
664o y elevar su competitividad en el mercado global mediante la colaboración con Jennie, quien ha asegurado un <a target="_blank" href="https://exitoina.perfil.com/noticias/destacada/jennie-primera-embajadora-global-vaseline-en-150-anos-historia-marca.phtml">amplio reconocimiento</a> e <a target="_blank" href="https://exitoina.perfil.com/noticias/destacada/jennie-causo-revuelo-impactante-look-gala-time100-2026-nueva-york.phtml">influencia en mercados globales</a> que van más allá de Asia, incluyendo Europa y Norteamérica.</p>
665
666<p>Lotte Department Store desplegará una campaña de marketing de marca a gran escala junto con Jennie a partir de octubre. Se llevarán a cabo campañas en el interior y exterior de todas las tiendas, así como en diversos canales en línea y fuera de línea, con el fin de transmitir el valor de marca y los mensajes que persigue Lotte Department Store.</p>
667
668<p>Con Jennie, quien ha expresado consistentemente su propio estilo único e individualidad, <strong>la campaña enfatiza la idea de “ser uno mismo” al respetar quién eres tal como eres y alentando a todos a abrazar e expresar de manera independiente sus propios gustos y valores</strong>.</p>
669
670<div style="text-align:center">
671<figure class="image" style="display:inline-block"><img style="max-width: 100%; width: 100%;" alt="Jennie nueva embajadora de Department Store" src="https://fotos.perfil.com//2026/10/01/900/0/jennie-nueva-embajadora-de-department-store-2338160.jpg" loading="lazy" />
672<figcaption>Jennie nueva embajadora de Department Store</figcaption>
673</figure>
674</div>
675
676<p>El video de la campaña protagonizado por la <strong>integrante de BLACKPINK</strong> se revelará por primera vez el 21 de octubre a través del canal oficial de YouTube de Lotte Department Store y sus cuentas de redes sociales. La campaña luego se expandirá a la televisión y anuncios digitales.</p>
677
678<p>Jung Hyun-seok, CEO de Lotte Department Store, dijo: “Combinando el poder global de influencia de la embajadora con el valor de marca de Lotte Department Store, ampliaremos los puntos de contacto para comunicarnos con clientes de todo el mund
678o y haremos que la presencia única de Lotte Department Store en el mercado minorista global sea aún más clara. Basándonos en la experiencia de marca diferenciada exclusiva de Lotte Department Store, que abarca los diversos gustos y estilos de vida de los clientes, nos transformaremos en una marca minorista global”.</p>
679
680<h2>¿Qué es&nbsp;Lotte Department Store?</h2>
681
682<p>Lotte Department Store es una de las cadenas de grandes almacenes más grandes de Corea del Sur, con sede central en Jung-gu, Seúl, y un referente global del comercio minorista.</p>
683
684<p>La empresa gestiona grandes almacenes en todo el país, incluyendo su sucursal principal cerca de Myeongdong en el centro de Seúl; Lotte Department Store Jamsil en el distrito de Songpa, al sur de Seúl; y Seomyeon en el distrito de Busanjin, Busan.</p>
685
686<p>Las celebridades nacionales Girls' Generation (2012-2015), Hyun Bin (2013-2014), Park Shin-hye (2015), Yoo Seung-ho (2015) y Shin Min-ah (2017-2018) han sido embajadores de la marca, hasta casi 10 años después cuando Lotte eligió a Jennie y volvió a utilizar la estrategia de embajadores.</p>
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782								<div class="tags mb-2">
783
784    <div class="aside__title">En esta Nota</div>
785
786    <ul class="tags__list">
787        
788                <label for="tag-celebrities">Personalidades:</label>
789                        <li class="tags__item"><a href="https://exitoina.perfil.com/Personalidaes/jennie">Jennie</a></li>
790                                <li class="tags__item"><a href="https://exitoina.perfil.com/Personalidaes/blackpink">BLACKPINK</a></li>
791                                <li class="tags__item"><a href="https://exitoina.perfil.com/Personalidaes/lotte">LOTTE</a></li>
792                                
793                
794                
795                
796                
797                <label for="tag-themes">Temas:</label>
798                        <li class="tags__item"><a href="https://exitoina.perfil.com/temas/kpop">Kpop</a></li>
799                                <li class="tags__item"><a href="https://exitoina.perfil.com/temas/moda">Moda</a></li>
800                            </ul>
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