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147 <a href="https://www.thebizdom.in/newsletter">Newsletter</a> 148 </li> 149 150 151</ul> 152 153 </nav> 154</aside> 155 156<div class="search-wrapper"> 157 <div class="search-form"> 158 <input type="text" class="search-field" placeholder="Search"> 159 <svg class="icon-remove-sign"><use xlink:href="#icon-close"></use></svg> 160 <ul class="search-results search-list"></ul> 161 </div> 162</div> 163 164 165 166 <section class="post two-columns"> 167 <article role="article" class="post-content"> 168 <p class="post-info"> 169 170 <svg class="icon-calendar" id="date"><use xlink:href="#icon-calendar"></use></svg> 171 <time class="date" datetime="2021-10-12T13:19:17+00:00"> 172 173 174 175October 12, 2021 176 177 </time> 178 179 <svg id="clock" class="icon-clock"><use xlink:href="#icon-clock"></use></svg> 180 <span>1 min to read</span> 181 </p> 182 <h1 class="post-title">The Making of Lakme</h1> 183 <p class="post-subtitle">The discussion between M.O.Matthai, the secretary to Pt.Nehru, and K.A.D.Naoroji in Delhi led to the beginning of Lakme.</p> 184 185 186 <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1634284466/The_making_of_lakme_from_Tata_vybmxf.png" alt="Featured image" class="post-cover"> 187 188 189 <!-- Pagination links --> 190 191 192 193 <!-- Add your table of contents here --> 194 195 196 <h3 id="a-protest">A Protest</h3> 197<p>Cosmetics were an import item then. Thanks to the rising price of the dollar, the government decided to curb imports, affecting the business of importing cosmetics. When Indian women protested against the stopping of all imports of foreign cosmetics due to foreign exchange constraints. Angry delegations met Nehru who then asked his secretary M.O. Mathai, to look into it. Nehru asked him a simple question? why India could not manufacture these cosmetics in India. 198Mathai reached out to the Tata resident representative in Delhi, A.D. Naoroji(grandson of Dadabhai Naoroji), asked if Tatas could manufacture the whole range of cosmetics in India.</p> 199 200<blockquote> 201 <p>âWe will give you whatever support you needâ.</p> 202</blockquote> 203 204<p>Mathai assured Naoroji.</p> 205<h3 id="brand">Brand.</h3> 206<p>Tata Oil Mills was already in the business of making hair oil, detergents, bathing soap, etc., competing with Levers. So, this looks like a logical extension. 207Simone, Naval Tataâs wife, who was born in France and studied in Switzerland, was given the charge of running Lakmé. 208Parmeshwar Godrej and Maureen Wadia were with <a href="https://www.thebizdom.in/will-maharaja-smile-back/">Air India</a> as the air hostess. And, soon Maureen Wadia - wife of Nusli Wadia and founder of Gladrags, was Lakmeâs first Indian model. She was followed by Rekha. 209<img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1634284555/rekha-lakme-1979-ft-120312_tjjpdj.jpg" alt="" /> 210Shombit Sengupta the creator of logos of Britannia, Wipro, etc created their logo.</p> 211 212<h3 id="the-sale">The Sale</h3> 213<p>While Lakme was a going and successful concern, liberalisation presented new challenges given its lack of financial depth.</p> 214 215<p>Following the liberalisation policy of the Government of India since the early 1990s, Hindustan Unilever has been even more aggressive in strengthening its market presence through acquisitions.</p> 216 217<p>HLL in 1993 organised the merger into itself of the 75-year old Tata Oil Mills Company (Tomco). Tataâs also sold the domestic and international sales and marketing network of Lakme to a 50:50 joint venture called Lakme-Lever. And, finally, in 1996 Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore.</p> 218 219<p>The money was reinvested into another business that was conceptualized by Simone Tata. She went on to create Trent and Westside, which is now run by her son Noel Tata.</p> 220 221 222 <!-- Pagination links --> 223 224 225 </article> 226 227 228 <aside class="see-also"> 229 <h2>See also</h2> 230 <ul> 231 232 233 234 <li> 235 <a href="/lalit-modi-man-of-many-season/"> 236 237 <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1594838481/Lalit_Modi_rzk9rf.png"> 238 239 <h3>Lalit Modi: Man of Many Season</h3> 240 </a> 241 </li> 242 243 <li> 244 <a href="/the-story-of-zomato/"> 245 246 <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1626285415/Tasty_Food_by_Slidesgo_tswvjs.png"> 247 248 <h3>The Story of Zomato</h3> 249 </a> 250 </li> 251 252 <li> 253 <a href="/the-eno-story/"> 254 255 <img src="https://pbs.twimg.com/media/EvadvRhVIAIo2ED?format=jpg&name=medium"> 256 257 <h3>The ENO Story</h3> 258 </a> 259 </li> 260 261 </ul> 262 </aside> 263 264 265 </section> 266 267 <!-- Add time bar only for pages without pagination --> 268 269 <div class="time-bar" data-minutes="1"> 270 <span class="time-completed"></span> 271 <span class="time-remaining"></span> 272 <div class="bar">
273 <span class="completed" style="width:0%;"></span> 274 <span class="remaining" style="width:100%;"></span> 275 </div> 276</div> 277 278 <div class="recommendation"> 279 <div class="message"> 280 <strong>Why don't you read something next?</strong> 281 <div> 282 <button> 283 <svg><use xlink:href="#icon-arrow-right"></use></svg> 284 <span>Go back to top</span> 285 </button> 286 </div> 287 </div> 288 289 <a href="/from-ideology-to-modernity-the-30th-anniversary-of-lpg/" class="post-preview"> 290 <div class="image"> 291 292 <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1627147003/1991_gghgcw.png"> 293 294 </div> 295 <h3 class="title">From ideology to modernity: The 30th anniversary of LPG</h3> 296 </a> 297</div> 298 299 300 301 <!-- Show modal if the post is the last one --> 302 303 304 <!-- Show modal before user leaves the page --> 305 306 <div class="modal exit closed"> 307 <div class="window"> 308 <svg class="close"> 309 <use xlink:href="#icon-close"></use> 310 </svg> 311 <div class="header"> 312 <h2>Don't go yet!</h2> 313 <p>You may also like...</p> 314 </div> 315 <div class="content"> 316 <ul> 317 318 319 320 <li> 321 <a href="/the-making-of-an-agrochemical-giant-from-india/"> 322 <figure> 323 324 <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1623603921/UPL_b6hnhv.png"> 325 326 </figure> 327 <h3>The Making of an Agrochemical giant from india</h3> 328 <p>The Shroffs, another story of how "Success stories start with failure" with an element of Make In India. All this leading to the making of an Agrochemical giant from India.</p> 329 </a> 330 </li> 331 332 <li> 333 <a href="/a-radio-brand-binaca/"> 334 <figure> 335 336 <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1625908694/bina1_gsypvm.jpg"> 337 338 </figure> 339 <h3>A Radio Brand: Binaca</h3> 340 <p>In the 1970s, Hindi music lovers would tune in every week to listen to Binaca Geetmala, a popular countdown show of Hindi film songs.</p> 341 </a> 342 </li> 343 344 </ul> 345 </div> 346 </div> 347 <div class="mask"></div> 348</div> 349 350 351 352 <!-- Add your newsletter subscription form here --> 353 354 <section class="share"> 355 <h3>Share</h3> 356 <a aria-label="Share on Twitter" href="https://twitter.com/intent/tweet?text="Just when the Nehru government was getting ready to take away one of the favorite baby of JRD. Tata, they also wanted his help!"%20https://www.thebizdom.in/the-making-of-lakme/%20via%20@teambizdom&hashtags=DesiBrand," 357 onclick="window.open(this.href, 'twitter-share', 'width=550,height=235');return false;" title="Share on Twitter"> 358 <svg class="icon icon-twitter"><use xlink:href="#icon-twitter"></use></svg> 359 </a> 360 <a aria-label="Share on Facebook" href="https://www.facebook.com/sharer/sharer.php?u=https://www.thebizdom.in/the-making-of-lakme/" 361 onclick="window.open(this.href, 'facebook-share','width=580,height=296');return false;" title="Share on Facebook"> 362 <svg class="icon icon-facebook"><use xlink:href="#icon-facebook"></use></svg> 363 </a> 364</section> 365 366 367 368 <section class="author"> 369 <div class="details"> 370 371 <img class="img-rounded" src="/assets/img/uploads/profile.png" alt="Siddharth Misra"> 372 373 <p class="def">Author</p> 374 <h3 class="name"> 375 <a href="/authors/sid-misra/">Siddharth Misra</a> 376 </h3> 377 <p class="desc">
377A born Moron.</p> 378 <p> 379 380 381 382 <a href="https://twitter.com/sidart_misra" title="Twitter"> 383 <svg><use xlink:href="#icon-twitter"></use></svg> 384 </a> 385 386 387 388 389 <a href="https://www.linkedin.com/in/misrasiddharth" title="LinkedIn"> 390 <svg><use xlink:href="#icon-linkedin"></use></svg> 391 </a> 392 393 </p> 394 </div> 395 </section> 396 397 398 399 400 401 402 403 404 405
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539<script type="application/ld+json"> 540 { 541 "@context": "http://schema.org", 542 "@type": "BlogPosting", 543 "name": "The Making of Lakme", 544 "headline": "The discussion between M.O.Matthai, the secretary to Pt.Nehru, and K.A.D.Naoroji in Delhi led to the beginning of Lakme.", 545 "description": "Just when the Nehru government was getting ready to take away one of the favorite baby of JRD. Tata, they also wanted his help!", 546 "image": "https://res.cloudinary.com/thebizdom-in/image/upload/v1634284466/The_making_of_lakme_from_Tata_vybmxf.png", 547 "url": "https://www.thebizdom.in/the-making-of-lakme/", 548 "articleBody": "A Protest 549Cosmetics were an import item then. Thanks to the rising price of the dollar, the government decided to curb imports, affecting the business of importing cosmetics. When Indian women protested against the stopping of all imports of foreign cosmetics due to foreign exchange constraints. Angry delegations met Nehru who then asked his secretary M.O. Mathai, to look into it. Nehru asked him a simple question? why India could not manufacture these cosmetics in India. 550Mathai reached out to the Tata resident representative in Delhi, A.D. Naoroji(grandson of Dadabhai Naoroji), asked if Tatas could manufacture the whole range of cosmetics in India. 551 552 553 âWe will give you whatever support you needâ. 554 555 556Mathai assured Naoroji. 557Brand. 558Tata Oil Mills was already in the business of making hair oil, detergents, bathing soap, etc., competing with Levers. So, this looks like a logical extension. 559Simone, Naval Tataâs wife, who was born in France and studied in Switzerland, was given the charge of running Lakmé. 560Parmeshwar Godrej and Maureen Wadia were with Air India as the air hostess. And, soon Maureen Wadia - wife of Nusli Wadia and founder of Gladrags, was Lakmeâs first Indian model. She was followed by Rekha. 561 562Shombit Sengupta the creator of logos of Britannia, Wipro, etc created their logo. 563 564The Sale 565While Lakme was a going and successful concern, liberalisation presented new challenges given its lack of financial depth. 566 567Following the liberalisation policy of the Government of India since the early 1990s, Hindustan Unilever has been even more aggressive in strengthening its market presence through acquisitions. 568 569HLL in 1993 organised the merger into itself of the 75-year old Tata Oil Mills Company (Tomco). Tataâs also sold the domestic and international sales and marketing network of Lakme to a 50:50 joint venture called Lakme-Lever. And, finally, in 1996 Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore. 570 571The money was reinvested into another business that was conceptualized by Simone Tata. She went on to create Trent and Westside, which is now run by her son Noel Tata. 572", 573 "wordcount": "352", 574 "inLanguage": "en", 575 "dateCreated": "2021-10-12/", 576 "datePublished": "2021-10-12/", 577 "dateModified": "2021-10-12/", 578 "author": { 579 "@type": "Person", 580 "name": "Mohan Krishnan", 581 582 "image": "/assets/img/uploads/Mohan.jpg", 583 584 "jobTitle": "", 585 "url": "https://www.thebizdom.in/authors/mohan/", 586 "sameAs": [ 587 "https://twitter.com/vmokris" 588 ] 589 }, 590 "publisher": { 591 "@type": "Organization", 592 "name": "TheBizdom", 593 "url": "https://www.thebizdom.in/", 594 "logo": { 595 "@type": "ImageObject", 596 "url": "https://www.thebizdom.in/assets/img/blog-image.png", 597 "width": "600", 598 "height": "315" 599 } 600 }, 601 "mainEntityOfPage": "True", 602 "genre": "tata", 603 "articleSection": "tata", 604 "keywords": ["DesiBrand"] 605 } 606 </script>
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