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171                        <time class="date" datetime="2021-10-12T13:19:17+00:00">
172                            
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175October 12, 2021
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180                    <span>1 min to read</span>
181                </p>
182                <h1 class="post-title">The Making of Lakme</h1>
183                <p class="post-subtitle">The discussion between M.O.Matthai, the secretary to Pt.Nehru, and K.A.D.Naoroji in Delhi led to the beginning of Lakme.</p>
184
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196                <h3 id="a-protest">A Protest</h3>
197<p>Cosmetics were an import item then. Thanks to the rising price of the dollar, the government decided to curb imports, affecting the business of importing cosmetics. When Indian women protested against the stopping of all imports of foreign cosmetics due to foreign exchange constraints. Angry delegations met Nehru who then asked his secretary M.O. Mathai, to look into it. Nehru asked him a simple question? why India could not manufacture these cosmetics in India. 
198Mathai reached out to the Tata resident representative in Delhi, A.D. Naoroji(grandson of Dadabhai Naoroji), asked if Tatas could manufacture the whole range of cosmetics in India.</p>
199
200<blockquote>
201  <p>“We will give you whatever support you need”.</p>
202</blockquote>
203
204<p>Mathai assured Naoroji.</p>
205<h3 id="brand">Brand.</h3>
206<p>Tata Oil Mills was already in the business of making hair oil, detergents, bathing soap, etc., competing with Levers. So, this looks like a logical extension. 
207Simone, Naval Tata’s wife, who was born in France and studied in Switzerland, was given the charge of running Lakmé.
208Parmeshwar Godrej and Maureen Wadia were with <a href="https://www.thebizdom.in/will-maharaja-smile-back/">Air India</a> as the  air hostess. And, soon Maureen Wadia - wife of Nusli Wadia and founder of Gladrags, was Lakme‘s first Indian model. She was followed by Rekha. 
209<img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1634284555/rekha-lakme-1979-ft-120312_tjjpdj.jpg" alt="" />
210Shombit Sengupta the creator of logos of Britannia, Wipro, etc created their logo.</p>
211
212<h3 id="the-sale">The Sale</h3>
213<p>While Lakme was a going and successful concern, liberalisation presented new challenges given its lack of financial depth.</p>
214
215<p>Following the liberalisation policy of the Government of India since the early 1990s, Hindustan Unilever has been even more aggressive in strengthening its market presence through acquisitions.</p>
216
217<p>HLL in 1993 organised the merger into itself of the 75-year old Tata Oil Mills Company (Tomco). Tata’s also sold the domestic and international sales and marketing network of Lakme to a 50:50 joint venture called Lakme-Lever. And, finally, in 1996 Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore.</p>
218
219<p>The money was reinvested into another business that was conceptualized by Simone Tata. She went on to create Trent and Westside, which is now run by her son Noel Tata.</p>
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235                                <a href="/lalit-modi-man-of-many-season/">
236                                    
237                                        <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1594838481/Lalit_Modi_rzk9rf.png">
238                                    
239                                    <h3>Lalit Modi: Man of Many Season</h3>
240                                </a>
241                            </li>
242                        
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244                                <a href="/the-story-of-zomato/">
245                                    
246                                        <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1626285415/Tasty_Food_by_Slidesgo_tswvjs.png">
247                                    
248                                    <h3>The Story of Zomato</h3>
249                                </a>
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253                                <a href="/the-eno-story/">
254                                    
255                                        <img src="https://pbs.twimg.com/media/EvadvRhVIAIo2ED?format=jpg&name=medium">
256                                    
257                                    <h3>The ENO Story</h3>
258                                </a>
259                            </li>
260                        
261                    </ul>
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295        <h3 class="title">From ideology to modernity: The 30th anniversary of LPG</h3>
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321                        <a href="/the-making-of-an-agrochemical-giant-from-india/">
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325                                
326                            </figure>
327                            <h3>The Making of an Agrochemical giant from india</h3>
328                            <p>The Shroffs, another story of how "Success stories start with failure" with an element of Make In India. All this leading to the making of an Agrochemical giant from India.</p>
329                        </a>
330                    </li>
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333                        <a href="/a-radio-brand-binaca/">
334                            <figure>
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336                                    <img src="https://res.cloudinary.com/thebizdom-in/image/upload/v1625908694/bina1_gsypvm.jpg">
337                                
338                            </figure>
339                            <h3>A Radio Brand: Binaca</h3>
340                            <p>In the 1970s, Hindi music lovers would tune in every week to listen to Binaca Geetmala, a popular countdown show of Hindi film songs.</p>
341                        </a>
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543            "name": "The Making of Lakme",
544            "headline": "The discussion between M.O.Matthai, the secretary to Pt.Nehru, and K.A.D.Naoroji in Delhi led to the beginning of Lakme.",
545            "description": "Just when the Nehru government was getting ready to take away one of the favorite baby of JRD. Tata, they also wanted his help!",
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547            "url": "https://www.thebizdom.in/the-making-of-lakme/",
548            "articleBody": "A Protest
549Cosmetics were an import item then. Thanks to the rising price of the dollar, the government decided to curb imports, affecting the business of importing cosmetics. When Indian women protested against the stopping of all imports of foreign cosmetics due to foreign exchange constraints. Angry delegations met Nehru who then asked his secretary M.O. Mathai, to look into it. Nehru asked him a simple question? why India could not manufacture these cosmetics in India. 
550Mathai reached out to the Tata resident representative in Delhi, A.D. Naoroji(grandson of Dadabhai Naoroji), asked if Tatas could manufacture the whole range of cosmetics in India.
551
552
553  “We will give you whatever support you need”.
554
555
556Mathai assured Naoroji.
557Brand.
558Tata Oil Mills was already in the business of making hair oil, detergents, bathing soap, etc., competing with Levers. So, this looks like a logical extension. 
559Simone, Naval Tata’s wife, who was born in France and studied in Switzerland, was given the charge of running Lakmé.
560Parmeshwar Godrej and Maureen Wadia were with Air India as the  air hostess. And, soon Maureen Wadia - wife of Nusli Wadia and founder of Gladrags, was Lakme‘s first Indian model. She was followed by Rekha. 
561
562Shombit Sengupta the creator of logos of Britannia, Wipro, etc created their logo.
563
564The Sale
565While Lakme was a going and successful concern, liberalisation presented new challenges given its lack of financial depth.
566
567Following the liberalisation policy of the Government of India since the early 1990s, Hindustan Unilever has been even more aggressive in strengthening its market presence through acquisitions.
568
569HLL in 1993 organised the merger into itself of the 75-year old Tata Oil Mills Company (Tomco). Tata’s also sold the domestic and international sales and marketing network of Lakme to a 50:50 joint venture called Lakme-Lever. And, finally, in 1996 Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore.
570
571The money was reinvested into another business that was conceptualized by Simone Tata. She went on to create Trent and Westside, which is now run by her son Noel Tata.
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