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1</head><body><div id="__next"><nav class="sticky-top p-0 flex-column styles_navbar_custom__7syrs styles_navbar_transparent__p8adH navbar navbar-expand-sm navbar-light"><div class="container-fluid mw-100 m-0 p-3 container"><a href="/" class="mr-3 navbar-brand"><img src="/_next/static/media/logo.cae52be4.svg" width="118" height="32" alt="React Bootstrap logo" class="d-inline-block align-top ms-2"/></a><div class="navbar-nav"><a role="button" tabindex="0" href="/#lets_chat" class="styles_lets_chat_btn__CfpbD me-2 btn btn-primary">LET'S CHAT<img class="ms-2" src="/_next/static/media/arrow-right.7711c3b5.svg"/></a></div></div></nav><div class="text-white styles_hero__7hKm7 styles_home_hero__ROJpe card"><picture><source media="(min-width:768px)" srcSet="/_next/static/media/hero_bg.1a300fcd.svg"/><img src="/_next/static/media/hero_mobile_bg.a904a3c5.svg" class="styles_masks__eOOIK"/></picture><div class="styles_overlay__wwsuh card-img-overlay"><h1><div class="text-center styles_subtitle__v3Nfc card-subtitle h6">Creativity only works when it ...</div><div class="text-center styles_title__JYo6Y card-title h5">RESONATES</div></h1><div class="text-center styles_text__Iopts"></div></div></div><div class="styles_orange_line__JGqUL"></div><div id="who_we_are" class="text-black styles_who_we_are__my76s card"><img src="/_next/static/media/who_we_are.3690f95a.svg" class="styles_masks__Oa039" alt="Who we Are"/><div class="styles_overlay__bqN49 card-img-overlay"><div class="styles_container__g_EsC"><div class="styles_container__g_EsC container"><div class="styles_row__sjvyb row"><div class="styles_title_col__2FZbO col-lg-6"><div class="styles_subtitle__Rh_Wy card-subtitle h6">WHO WE ARE</div><div class="styles_title__AGrmd card-title h5">SINCE 1993, WEâVE BEEN CONNECTING BRANDS WITH THEIR AUDIENCES</div></div><div class="styles_content_col__VYgZy col-lg-6"><div><p class="styles_big_text__bCQr_ card-text">At KHWS we deliver more effective marketing solutions because we build in the power of data and behavioural science.</p><div class="styles_small_text__ODNPJ"><p>Our creative outputs are informed by our proprietary insight tools and methodologies, developed in close partnership with Durham University Business School. These can turbocharge our briefings by identifying and leveraging unconscious purchasing cuesâ¦we call them <a href="https://www.khws.co.uk/insightactivation">Sales Triggers</a></p> 2<p>It's an approach designed to deliver hard working, super smart creative solutions that RESONATE.</p></div></div></div></div></div></div></div></div><div id="our_capabilities" class="text-white styles_our_capabilities__do2_J card"><img class="card-img styles_masks__no9rQ" src="/_next/static/media/our_capabilities.1bd44567.svg"/><div class="styles_overlay__0DWdr card-img-overlay"><div class="px-5 container"><div class="mt-4 styles_subtitle__a2lhl card-subtitle h6">OUR CAPABILITIES</div><div class="styles_title__OfJc8 card-title h5">MARKETING THAT RESONATES</div><p class="my-4 text-center card-text">The ultimate secret weapon every marketer wins with is knowing your customer and what resonates with them. This knowledge powers effectiveness across a full range of marketing disciplines:</p><div class="my-4 g-2 row"><div class="my-md-3 styles_small_text__gmVSy col-lg-4"><img src="https://khws-back-gflg.onrender.com/uploads/our_capabilities_brand_marketing_05d476c1d0.png" width="64" height="64"/><p class="styles_big_text__9HyRM card-text">Brand marketing</p><ul> 3<li>Proposition development</li> 4<li>Market segmentation</li> 5<li>Brand strategy</li> 6<li>Sponsorship activation</li> 7<li>Content marketing</li> 8<li>B2B / Account Based Marketing</li> 9</ul></div><div class="my-md-3 styles_small_text__gmVSy col-lg-4"><img src="https://khws-back-gflg.onrender.com/uploads/our_capabilities_channel_marketing_da394080fc.png" width="64" height="64"/><p class="styles_big_text__9HyRM card-text">Channel marketing</p><ul> 10<li>Retail activation</li> 11<li>Product development</li> 12<li>Category theatre</li> 13<li>Category navigation</li> 14<li>Point of sale (POS)</li> 15<li>Sales promotions</li> 16</ul></div><div class="my-md-3 styles_small_text__gmVSy col-lg-4"><img src="https://khws-back-gflg.onrender.com/uploads/our_capabilities_digital_marketing_74f691dae4.png" width="64" height="64"/><p class="styles_big_text__9HyRM card-text">Digital marketing</p><ul> 17<li>Social media</li> 18<li>E-commerce / Online shopping</li> 19<li>CX / UX design</li> 20<li>Website / app development</li> 21<li>Augmented / Virtual Reality</li> 22<li>Data analytics</li> 23</ul></div></div><div class="text-center mt-2"><a role="button" tabindex="0" href="https://www.khws.co.uk/insightactivation" class="styles_btn__egQ_p btn btn-primary"><div class="d-flex align-items-center">we make creativity resonate<img class="ms-2" width="24" height="24" src="/_next/static/media/link.7320ad72.svg"/></div></a></div></div></div></div><div class="styles_blue_line__UzYKm"></div><div id="case_studies" class="text-black styles_case_studies__OxRCy styles_big_height__cMGhW c
23ard"><img src="/_next/static/media/case_studies.3fec498f.svg" class="styles_masks__ThDQX"/><div class="px-0 styles_overlay__q4S5E card-img-overlay"><div class="styles_container__i8wEq container"><div class="styles_subtitle__uAysO card-subtitle h6">CASE STUDIES</div><div class="mb-4 styles_title__ll5BB card-title h5">Some of the brands weâve helped to win fans and drive sales</div></div><div class="styles_container_right__ozRM6 container"><div class="slick-slider slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:166.66666666666669%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_case_study__Oz4DP pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/samsung_Frame_7e59796b50.jpg"/><div class="p-0 card-body"><div class="styles_title__ll5BB mt-4 mb-2"><p><strong>From</strong> homogenous marketâ¦</p> 24<p><strong>To</strong> a new category of TV</p></div><div class="styles_subtitle__uAysO my-2 card-subtitle h6"><span class="styles_bold__8lUCy">Samsung</span> / <!-- -->Brand Marketing</div><div class="mt-4 mb-2"><h3>Challenge</h3> 25<p>Despite technological advances, the TV market is homogenous in style. Samsung wanted to shake up the market with new product development rooted in ae
25sthetics.</p> 26<h3>Solution</h3> 27<p><strong>Our Sales Trigger methodology identified that lifestyle-focused shoppers put a premium on technology that lets them express their tastes. Our âBeauty & Brainsâ campaign demonstrated how Samsungâs Frame and Serif technologies and unique style aesthetic can enhance homes, successfully creating a new category of TV and delivering launch sales 400% over target.</strong></p></div></div></div></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_case_study__Oz4DP pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/Bacardi_830c413b1b.jpg"/><div class="p-0 card-body"><div class="styles_title__ll5BB mt-4 mb-2"><p><strong>From</strong> category normsâ¦</p> 28<p><strong>To</strong> identifying new purchase motivations</p></div><div class="styles_subtitle__uAysO my-2 card-subtitle h6"><span class="styles_bold__8lUCy">Bacardi</span> / <!-- -->Channel Marketing</div><div class="mt-4 mb-2"><h3>Challenge</h3> 29<p>Bacardi historically based its retail activation on the brandâs DNA of music, cocktails and partiesâ¦as do all rum brands.</p> 30<h3>Solution</h3> 31<p><strong>Our Sales Trigger methodology uncovered that Bacardiâs audiences would buy a rum brand with strong sustainable credentials. We developed a comprehensive range of retail partner activations to bring Bacardiâs sustainability credentials to life and establish increased market dominance.</strong></p></div></div></div></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_case_study__Oz4DP pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/Weetabix_image_ea194276b5.jpg"/><div class="p-0 card-body"><div class="styles_title__ll5BB mt-4 mb-2"><p><strong>From</strong> failing on packâ¦</p> 32<p><strong>To</strong> new messaging that resonates</p></div><div class="styles_subtitle__uAysO my-2 card-subtitle h6"><span class="styles_bold__8lUCy">WEETABIX</span> / <!-- -->Channel Marketing</div><div class="mt-4 mb-2"><h3>Challenge</h3> 33<p>Weetabix wanted to refocus its on-pack messaging to appeal to lapsed and occasional consumers.</p> 34<h3>Solution</h3> 35<p><strong>Our insight behavioural methodology confirmed that "the Nationâs Favourite Cerealâ was a message that no longer had cut-through, but identified two key Sales Triggers to inspire our creative solution: â100% British Wheatâ + âsourced in farms no more than 50 miles from the Weetabix factoryâ, demonstrating a distinct sustainable value.</strong></p></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_case_study__Oz4DP pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/Vaillant_Image_1920x1080px_fe24616cd1.jpg"/><div class="p-0 card-body"><div class="styles_title__ll5BB mt-4 mb-2"><p><strong>From</strong> challenger entryâ¦</p> 36<p><strong>To</strong> sector domination</p></div><div class="styles_subtitle__uAysO my-2 card-subtitle h6"><span class="styles_bold__8lUCy">Vaillant</span> / <!-- -->Brand Marketing</div><div class="mt-4 mb-2"><h3>Challenge</h3> 37<p>The opportunity to obtain market leadership in the heat pump category led Vaillant to reconsider all its marketing objectives in order to align behind delivering the ultimate customer experience.</p> 38<h3>Solution</h3> 39<p><strong>We ran a series of on-site and off-site workshops to capture a full 360 understanding of the company, its customers, its competition and the cultural context of the next decade. Our strategists synthesised this knowledge and worked with Vaillant to plan out a 5-year marketing strategy, identifying high-level marketing objectives and developing a roadmap for their delivery.</strong></p></div></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_case_study__Oz4DP pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/dpd_uk_driver_delivering_1_1_1_a132fb72e3.jpg"/><div class="p-0 card-body"><div class="styles_title__ll5BB mt-4 mb-2"><p><strong>From</strong> driver shortageâ¦</p> 40<p><strong>To</strong> Christmas cheer</p></div>
40<div class="styles_subtitle__uAysO my-2 card-subtitle h6"><span class="styles_bold__8lUCy">DPD</span> / <!-- -->Digital Marketing</div><div class="mt-4 mb-2"><h3>Challenge</h3> 41<p>The Christmas period is the busiest time of the year for deliveries, creating a challenge for on-time courier deliveries. DPD had to recruit more drivers to meet high demand for its service.</p> 42<h3>Solution</h3> 43<p><strong>Targeted broadly for people (18 to 60+) with spare time and who can drive, our EARN 3XTRA campaign achieved exceptional click-through rates on search, Meta Business Suite and display advertising.</strong></p></div></div></div></div></div></div></div><div class="slick-dots"><ul class="blue_dots" style="padding:0px"> <li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li> </ul></div></div></div><div class="styles_container__i8wEq container"><div class="styles_partners__QPxRx justify-content-center mt-5 text-center row"><div class="slick-slider slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:766.6666666666667%;left:-100%"><div data-index="-6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" 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aria-hidden="true" style="outline:none;width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Schwartz_BLACK_88247c0fdd.png"/></div></div></div><div data-index="16" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Tilda_BLACK_234eab57f9.png"/></div></div></div><div data-index="17" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Twinings_logo_BLACK_9763b7c117.png"/></div></div></div><div data-index="18" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Vaillant_logo_BLACK_8bf2b8a03c.png"/></div></div></div><div data-index="19" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Weetabix_BLACK_9a46e50389.png"/></div></div></div><div data-index="20" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Asahi_logo_BLACK_4344083aae.png"/></div></div></div><div data-index="21" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Bacardi_logo_BLACK_9bbc35c6f2.png"/></div></div></div><div data-index="22" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Bridgestone_BLACK_d736d573f6.png"/></div></div></div><div data-index="23" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/DMG_logo_BLACK_c7542aaa46.png"/></div></div></div><div data-index="24" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/DPD_logo_BLACK_58b70427f9.png"/></div></div></div><div data-index="25" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Esso_BLACK_398cafeef9.png"/></div></div></div><div data-index="26" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Ex
43xon_Mobil_logo_BLACK_69afeceeae.png"/></div></div></div><div data-index="27" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Futue_Tech_BLACK_f8394f5df3.png"/></div></div></div><div data-index="28" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Haagan_Dazs_logo_BLACK_fea474b0a1.png"/></div></div></div><div data-index="29" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Hills_logo_BLACK_271f84e2eb.png"/></div></div></div><div data-index="30" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Jacobs_BLACK_19fc2aeb6d.png"/></div></div></div><div data-index="31" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Mc_Vities_BLACK_f2a3679f48.png"/></div></div></div><div data-index="32" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Mobil1_logo_BLACK_ffcf783e00.png"/></div></div></div><div data-index="33" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Old_El_Paso_BLACK_a6c6488e1d.png"/></div></div></div><div data-index="34" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Samsung_logo_BLACK_05669431cc.png"/></div></div></div><div data-index="35" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Schwartz_BLACK_88247c0fdd.png"/></div></div></div><div data-index="36" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Tilda_BLACK_234eab57f9.png"/></div></div></div><div data-index="37" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Twinings_logo_BLACK_9763b7c117.png"/></div></div></div><div data-index="38" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Vaillant_logo_BLACK_8bf2b8a03c.png"/></div></div></div><div data-index="39" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:2.1739130434782608%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="col-lg-2 col-sm-4 col-6"><img class="styles_partner_logo__UiKCi" src="https://khws-back-gflg.onrender.com/uploads/Weetabix_BLACK_9a46e50389.png"/></div></div></div></div></div></div></div></div></div></div><div id="people_and_culture" class="text-white styles_people_and_culture__4ysNM card"><img src="/_next/static/media/people_and_culture.d1e7f947.jpg" class="styles_masks__BujJj"/>
43<div class="styles_overlay__qm3aC card-img-overlay"><div class="container"><div class="row"><div class="styles_title_col__P7Rqr col-lg-6"></div><div class="styles_content_col__9t0D3 col-lg-6"><div><div class="styles_subtitle__fLjyW card-subtitle h6">PEOPLE AND CULTURE</div><div class="styles_title__D1uDZ card-title h5">A SUPERPOWERED TEAM OF EXPERTS</div><p class="styles_big_text__b29j3 card-text"></p><div class="styles_small_text__Hf4VQ"><p>Weâre fiercely proud of our independent status. Since 1993 weâve thrived by being a place where weâre all encouraged to shine in an honest, forward-thinking, collaborative and inclusive culture.</p> 44<p>Our values:</p> 45<ul> 46<li>Work Smart: innovation, collaboration, can-do</li> 47<li>Be the best you can be: learning, pride, change</li> 48<li>Look out for each other: integrity, care, inspiration</li> 49</ul></div></div></div></div></div></div></div><div id="testimonials" class="text-black styles_testimonials__4hgGJ card"><img src="/_next/static/media/testimonials.26abb352.svg" class="styles_masks__WNAc0"/><div class="styles_overlay__yiXXr card-img-overlay"><div class="container"><div class="row"><div class="styles_title_col__PsMz0 col-lg-6"><div class="styles_subtitle__sCu6X card-subtitle h6">
49TESTIMONIALS</div><div class="styles_title__8Mj4E card-title h5">Hereâs what our clients say about us </div></div><div class="styles_content_col__lGFfY col-lg-6"><div class="slick-slider vertical slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_testimonial__VMjUZ pe-5 card"><div class="p-0 card-body"><p class="styles_textimonial_text__rDGXw my-2 card-text">"It is very important that customers resonate with the creative. KHWS know how to translate insights into different audiencesâ languages." </p><div class="my-1"><p>Monica, Asahi</p></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%;position:relative;left:-14px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_testimonial__VMjUZ pe-5 card"><div class="p-0 card-body"><p class="styles_textimonial_text__rDGXw my-2 card-text">âYou come up with something different, that makes you look twice. Then you deliver action and results.â </p><div class="my-1"><p>Tim, DPD</p></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%;position:relative;left:-28px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_testimonial__VMjUZ pe-5 card"><div class="p-0 card-body"><p class="styles_textimonial_text__rDGXw my-2 card-text">âKHWS have really helped us to reverse engineer our communications to align with what our customers want to hear.â </p><div class="my-1"><p>Adam, Jacobs</p></div></div></div></div></div></div></div><div class="slick-dots"><ul class="purple_dots" style="padding:0px"> <li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li> </ul></div></div></div></div></div></div></div><div class="styles_blue_line__QlkSG"></div><div id="our_insights" class="text-black styles_our_insights__h_TLg styles_big_height__tincG card"><img src="/_next/static/media/case_studies.3fec498f.svg" class="styles_masks__EMu_B"/><div class="px-0 styles_overlay__CqDO5 card-img-overlay"><div class="styles_container__cLLrZ container"><div class="styles_subtitle__Ih_On card-subtitle h6">OUR INSIGHTS</div><div class="mb-4 styles_title__NYbAe card-title h5">Take a deeper look at some of our Sales Triggers</div></div><div class="styles_container_right__PNAMB container"><div class="slick-slider slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:166.66666666666669%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_insight__uyeuT pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/GV_T_He_DXYA_Af_J7_E_4c545a477e.jpg"/><div class="p-0 card-body"><div class="styles_title__NYbAe mt-4 mb-2"><p>Less Means More</p></div><div class="styles_subtitle__Ih_On my-2 card-subtitle h6"><span class="styles_bold__gjQoY">Andrew Watts, Holly Murrell, Cai Jin</span></div><div class="mt-4 mb-2"><p>Discover how the scarcity effect drives consumer demand and brand value. Explore real-world examples, including the Oasis reunion tour and H&M collaborations, and learn about our âLess Means Moreâ Sales Trigger. 50<em>Image source: <a href="https://x.com/oasis/status/1828334310945964333/photo/1">X</a></em></p></div><a target="_blank" class="styles_link__J0phH" href="https://e.khws.co.uk/less-means-more">Find out more -></a></div></div></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_insight__uyeuT pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/better_than_average_image_2_2065cde174.jpg"/><div class="p-0 card-body"><div class="styles_title__NYbAe mt-4 mb-2"><p>Better than average</p></div>
50<div class="styles_subtitle__Ih_On my-2 card-subtitle h6"><span class="styles_bold__gjQoY">Andrew Watts, Holly Murrell, Cai Jin</span></div><div class="mt-4 mb-2"><p>Introducing our third Sales Trigger</p> 51<p>Imagine that you are in a supermarket and choosing a bottle of wine to take to a dinner party.</p></div><a target="_blank" class="styles_link__J0phH" href="https://e.khws.co.uk/better-than-average">Find out more -></a></div></div></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_insight__uyeuT pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/Choice_overload_cartoon_d66e74cbad.png"/><div class="p-0 card-body"><div class="styles_title__NYbAe mt-4 mb-2"><p>Choice Reduction</p></div><div class="styles_subtitle__Ih_On my-2 card-subtitle h6"><span class="styles_bold__gjQoY">Andrew Watts, Holly Murrell, Cai Jin</span></div><div class="mt-4 mb-2"><p>Overcoming the barrier of choice overload</p> 52<p>How often do you sit down to dinner and flick through your streaming services before finally settling on that comfort show that you have watched more times than you can count, with slightly colder food, feeling significantly wearier?</p></div><a target="_blank" class="styles_link__J0phH" href="https://e.khws.co.uk/choice-reduction">Find out more -></a></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_insight__uyeuT pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/Confirmation_Bias_f4c69ef176.png"/><div class="p-0 card-body"><div class="styles_title__NYbAe mt-4 mb-2"><p>Itâs obvious, isnât it?</p></div><div class="styles_subtitle__Ih_On my-2 card-subtitle h6"><span class="styles_bold__gjQoY">Andrew Watts, Holly Murrell, Cai Jin</span></div><div class="mt-4 mb-2"><p>How Confirmation Bias can drive sales</p> 53<p>How many times have you heard gossip which involves someone youâre not fond of and thought, âI knew there was something off about them?' Chances are, itâll be quite a few.</p></div><a target="_blank" class="styles_link__J0phH" href="https://e.khws.co.uk/its-obvious-isnt-it">Find out more -></a></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div tabindex="-1" style="width:100%;display:inline-block" class="styles_insight__uyeuT pe-5 bg-transparent border-0 card"><img class="card-img-top" src="https://khws-back-gflg.onrender.com/uploads/Instant_Gratification_d84ef66316.jpg"/><div class="p-0 card-body"><div class="styles_title__NYbAe mt-4 mb-2"><p>What's your Instant Gratification?</p></div><div class="styles_subtitle__Ih_On my-2 card-subtitle h6"><span class="styles_bold__gjQoY">Andrew Watts, Holly Murrell, Cai Jin</span></div><div class="mt-4 mb-2"><p>The second of our Sales Trigger Series</p> 54<p>If Summer bodies are made in the Winter, why is it so hard to turn down that extra slice of cake, or say no to those pigs in blankets going spare? We know that indulging in these treats goes against that beach body we strive to achieve, and yet we still do it, why?</p></div><a target="_blank" class="styles_link__J0phH" href="https://e.khws.co.uk/instant-gratification">Find out more -></a></div></div></div></div></div></div><div class="slick-dots"><ul class="blue_dots" style="padding:0px"> <li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li> </ul></div></div></div></div></div><div id="lets_chat" class="text-white styles_lets_chat__JHZ3h card"><img src="/_next/static/media/lets-chat.c07daee9.svg" class="styles_masks__BVVP1"/><div class="styles_overlay___cvW0 card-img-overlay"><div class="container"><div class="row"><div class="styles_title_col__xIcaU col-lg-6">
54<div class="styles_subtitle__gwhz3 card-subtitle h6">CONTACT US</div><div class="styles_title__CtJjR card-title h5">TALK TO US ABOUTâ¦</div><div class="mb-5 styles_description__xMRW7"><ul> 55<li>Creative campaigns that resonate with your customers</li> 56<li>Sales growth through leveraging unconscious purchasing cues</li> 57</ul></div></div><div class="styles_content_col__KZ765 col-lg-6"><form class=""><div class="mb-4"><input name="name" required="" placeholder="First and last name" type="text" id="formName" class="styles_form__UMYgf form-control" value=""/></div><div class="mb-4"><input required="" name="email" placeholder="Email address" type="text" id="formEmail" class="styles_form__UMYgf form-control" value=""/><div class="invalid-feedback">Please enter a valid email address.</div></div><div class="mb-4"><input name="company" placeholder="Company (optional)" type="text" id="formCompany" class="styles_form__UMYgf form-control" value=""/></div><div class="mb-4"><textarea maxLength="1000" required="" name="message" rows="3" placeholder="What could we help you with in a 30-minute chat? " id="formMessage" class="styles_formMessage__IE6wB styles_form__UMYgf form-control"></textarea></div><div class="mb-4"><small class="styles_formText__pr7mK form-text">By clicking the button below you agree to the <a class="styles_pageLink__V12_X" href="/privacy">Terms & Conditions</a>.</small></div><button type="submit" disabled="" class="styles_lets_chat_btn__lsIIP btn btn-primary">LET'S CHAT<img class="ms-2" width="24" height="24" src="/_next/static/media/arrow-right.7711c3b5.svg"/></button></form></div></div></div></div></div><footer class="styles_footer__1cZ8q px-3"><div class="container-fluid mw-100 container"><div class="row"><div class="styles_first_col__wPoTo col-lg-3"><a href="#" class="mr-3 navbar-brand"><img src="/_next/static/media/logo.cae52be4.svg" width="118" height="32" alt="React Bootstrap logo" class="d-inline-block align-top"/></a><p class="pt-3 m-0 opacity-50">KHWS Limited. All Rights Reserved 2024</p><p class="m-0 opacity-50">Reg No. 2781801 / Vat No. 626293139</p></div><div class="styles_second_col__IOOzB col-lg-3"><p class="m-0">20 Farringdon Street, London</p><p class="m-0">EC4A 4AB United Kingdom</p><p class="mt-3"><a href="tel:44(0)2073243340" class="styles_phone__IJosY">+44 (0) 207 324 3340</a></p><p class="mt-3"><a class="me-2" href="https://uk.linkedin.com/company/khws" target="_blank"><img src="/_next/static/media/LinkedIn.df3102b2.svg" height="32" alt="LinkedIn logo" class=""/></a><a href="https://www.instagram.com/khwslondon/" target="_blank"><img src="/_next/static/media/Instagram.b6d2d052.svg" height="32" alt="Instagram logo" class=""/></a></p></div><div class="styles_third_col__8_aLs col-lg-6"><img src="/_next/static/media/AIA.555629f6.svg" height="40" alt="AIA logo" class="styles_partner_logo__BPtst"/><img src="/_next/static/media/Showpad.fcabf737.svg" height="24" alt="Showpad logo" class="styles_partner_logo__BPtst styles_middle_logo__mKkEX"/><img src="/_next/static/media/Durham University.9a6899f2.svg" height="40" alt="Durham University logo" class="styles_partner_logo__BPtst"/><div class="styles_pageLinks__cO9Ru mt-3"><a href="/privacy">Privacy Policy</a></div></div></div></div></footer></div>
57<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"data":{"id":1,"attributes":{"createdAt":"2024-07-01T10:42:18.471Z","updatedAt":"2025-03-18T15:46:03.984Z","publishedAt":"2024-07-01T10:42:19.431Z","seo":{"id":1,"metaTitle":"KHWS London | Marketing that resonates","metaDescription":"We deliver more effective marketing solutions because we build in the power of data and behavioural science.","keywords":null,"metaRobots":null,"structuredData":null,"metaViewport":null,"canonicalURL":null,"metaImage":{"data":null},"metaSocial":null},"hero":{"id":1,"title":"RESONATES","subtitle":"Creativity only works when it ...","text":"","background":{"data":null},"backgroundMobile":{"data":null}},"who_we_are":{"id":1,"title":"SINCE 1993, WEâVE BEEN CONNECTING BRANDS WITH THEIR AUDIENCES","text":"Our creative outputs are informed by our proprietary insight tools and methodologies, developed in close partnership with Durham University Business School. These can turbocharge our briefings by identifying and leveraging unconscious purchasing cuesâ¦we call them [Sales Triggers](https://www.khws.co.uk/insightactivation)\n\nIt's an approach designed to deliver hard working, super smart creative solutions that RESONATE.","subtitle":"At KHWS we deliver more effective marketing solutions because we build in the power of data and behavioural science.","section":"WHO WE ARE","link":null,"buttonText":null,"background":{"data":null}},"people_and_culture":{"id":2,"title":"A SUPERPOWERED TEAM OF EXPERTS","text":"Weâre fiercely proud of our independent status. Since 1993 weâve thrived by being a place where weâre all encouraged to shine in an honest, forward-thinking, collaborative and inclusive culture. \n\nOur values: \n\n- Work Smart: innovation, collaboration, can-do \n- Be the best you can be: learning, pride, change \n- Look out for each other: integrity, care, inspiration ","subtitle":null,"section":"PEOPLE AND CULTURE","link":null,"buttonText":null,"background":{"data":null}},"our_capabilities":{"id":1,"title":"MARKETING THAT RESONATES","text":"The ultimate secret weapon every marketer wins with is knowing your customer and what resonates with them. This knowledge powers effectiveness across a full range of marketing disciplines:","link":"https://www.khws.co.uk/insightactivation","buttonText":"we make creativity resonate","section":"OUR CAPABILITIES","background":{"data":null},"items":[{"id":4,"title":"Brand marketing","content":"- Proposition development\n- Market segmentation\n- Brand strategy\n- Sponsorship activation\n- Content marketing\n- B2B / Account Based Marketing","icon":{"data":{"id":4,"attributes":{"name":"our_capabilities_brand_marketing.png","alternativeText":null,"caption":null,"width":64,"height":64,"formats":null,"hash":"our_capabilities_brand_marketing_05d476c1d0","ext":".png","mime":"image/png","size":0.39,"url":"/uploads/our_capabilities_brand_marketing_05d476c1d0.png","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-07-04T14:46:55.929Z","updatedAt":"2024-07-04T14:47:05.624Z"}}}},{"id":6,"title":"Channel marketing","content":"- Retail activation\n- Product development\n- Category theatre\n- Category navigation\n- Point of sale (POS)\n- Sales promotions ","icon":{"data":{"id":5,"attributes":{"name":"our_capabilities_channel_marketing.png","alternativeText":null,"caption":null,"width":64,"height":64,"formats":null,"hash":"our_capabilities_channel_marketing_da394080fc","ext":".png","mime":"image/png","size":0.42,"url":"/uploads/our_capabilities_channel_marketing_da394080fc.png","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-07-04T14:46:55.920Z","updatedAt":"2024-07-04T14:46:55.920Z"}}}},{"id":5,"title":"Digital marketing","content":"- Social media\n- E-commerce / Online shopping\n- CX / UX design\n- Website / app development\n- Augmented / Virtual Reality\n- Data analytics","icon":{"data":{"id":3,"attributes":{"name":"our_capabilities_digital_marketing.png","alternativeText":null,"caption":null,"width":64,"height":64,"formats":null,"hash":"our_capabilities_digital_marketing_74f691dae4","ext":".png","mime":"image/png","size":0.32,"url":"/uploads/our_capabilities_digital_marketing_74f691dae4.png","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-0
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