https://estimatekit.com/assets/HVACPriceBookGuide2026-R5RzOEQ_.js

1import{j as e,L as c,H as u,h as p,a as m,F as d}from"./index-CbvCveKN.js";import{A as h}from"./ArticleMeta-xcFkOt5B.js";import{G as b}from"./GuideArticle-DKwmJI-y.js";import"./ReviewArticle-B6ttacL3.js";import"./format-Caq5j0OG.js";import"./triangle-alert-BJBV5PBt.js";import"./info-BV9W_U4B.js";import"./pricing-CveG69c_.js";import"./arrow-right-dw9dfM3J.js";const t=({to:n,children:l})=>e.jsx(c,{to:n,style:{color:"#f26a1b"},children:l}),i={crumb:"TEMPLATES",readMinutes:18,h1:["HVAC price book template:","free Excel download + setup guide."],dek:"Build a contractor pricing system that protects your profit: equipment, labor and material pricing, markup formulas, and a free Excel template (2026).",author:{initials:"TP",name:"Travis Paivarinta",role:"Founder, EstimateKit"},published:"JAN 16, 2026",updated:"SEP 23, 2026",glance:[{k:"TEMPLATE",v:"Free",s:"Excel, 6 tabs, works in Sheets"},{k:"SECTIONS",v:"6",s:"equipment to add-ons"},{k:"EQUIPMENT MARKUP",v:"30–50%",s:"common furnaces and ACs"},{k:"TIME TO BUILD",v:"10–15 hrs",s:"spread over four weeks"}],tocLabel:"IN THIS GUIDE",aside:{label:"SKIP THE SPREADSHEET",copy:e.jsxs(e.Fragment,{children:["EstimateKit has a built-in price book: set your markups once and every quote applies them. ",e.jsx("strong",{children:"$49"}),"/mo, whole team."]}),button:"Try free for 14 days →"},intro:[{t:"p",body:e.jsxs(e.Fragment,{children:['The HVAC contractor with a well-organized price book makes more money than the one who "figures it out" on every job. When you guess on pricing, you either leave money on the table (too low) or lose jobs to competitors (too high). A ',e.jsx("strong",{children:"price book"})," removes the guessing."]})},{t:"callout",label:"FREE EXCEL PRICE BOOK TEMPLATE",body:e.jsxs(e.Fragment,{children:["Equipment, materials, labor rates, service packages and markup formulas in one Excel workbook (also opens in Google Sheets). ",e.jsx(t,{to:"/free-templates",children:"Download the free price book template →"})]})},{t:"p",body:e.jsxs(e.Fragment,{children:["This guide shows you exactly how to build an ",e.jsx("strong",{children:"HVAC price book template"})," that keeps your profit consistent on every job. We'll cover what to include, how to calculate markup, and how to maintain it so it stays accurate. Updated for 2026."]})},{t:"p",body:"What you'll get: complete price book structure, equipment and labor pricing guidance, markup calculation formulas, and a free downloadable Excel template you can customize for your business."}],sections:[{id:"download",num:"01",title:"FREE HVAC PRICE BOOK TEMPLATE DOWNLOAD",toc:"Free Excel template download",h2:["Free HVAC price book template download.","Excel, six tabs, formulas built in."],blocks:[{t:"p",body:"We provide a complete Excel price book template with all the sections covered in this guide."},{t:"lists",cols:[{label:"WHAT'S INCLUDED",hot:!0,items:["Equipment database (furnaces, ACs, heat pumps)","Materials pricing list","Labor rate calculator","Service package builder","Markup formulas (automatic calculations)","Maintenance agreement pricing"]},{label:"TEMPLATE TABS",items:["Tab 1: Equipment (main price book)","Tab 2: Materials","Tab 3: Labor rates","Tab 4: Service packages","Tab 5: Job cost calculator","Tab 6: Instructions"]}]},{t:"p",body:e.jsx(e.Fragment,{children:e.jsx(t,{to:"/free-templates",children:"Download the free price book template →"})})},{t:"callout",label:"ALTERNATIVE TO EXCEL",body:e.jsxs(e.Fragment,{children:["EstimateKit is a complete HVAC business platform ($49/month for your whole team) with a built-in price book. Pick items from it and they land on the quote at your prices, with good-better-best options, then manage customers, jobs and invoices from the same place. ",e.jsx(t,{to:"/signup",children:"Try free for 14 days →"})]})}]},{id:"what",num:"02",title:"WHAT IS AN HVAC PRICE BOOK?",toc:"What is an HVAC price book?",h2:["What is an HVAC price book?","Your master reference for pricing."],blocks:[{t:"p",body:"An HVAC price book is your master reference for pricing every job consistently. It contains all your equipment costs, material prices, labor rates, and markup formulas in one place. When you need to quote a job, you look up the items, apply your formulas, and know exactly what to charge."},{t:"h3",text:"Why every contractor needs one"},{t:"lists",cols:[{label:"WITHOUT A PRICE BOOK",muted:!0,items:["Pricing varies job-to-job (inconsistent)","Must calculate every quote from scratch","Easy to forget costs and lose money","Can take 1-2 hours per quote","Rely on memory (which fails)"]},{label:"WITH A PRICE BOOK",hot:!0,items:["Every job priced consistently","Look up prices in seconds","Never forget costs (it's all documented)","Create quotes in 20-30 minutes","System works even when you're tired"]}]},{t:"kv",title:"The ROI of a price book",rows:[{k:"Time saved: 1+ hours per quote × 10 quotes/month",v:"10+ hours"}

1,{k:"Money saved",v:'Fewer "forgot that material" misses'},{k:"Profit gained",v:"Same markup on every job"}]},{t:"p",body:'The contractors who complain about "tight margins" are often the ones pricing from memory. Organized contractors know their numbers and protect their profit.'}]},{id:"include",num:"03",title:"WHAT TO INCLUDE IN YOUR HVAC PRICE BOOK",toc:"What to include (6 sections)",h2:["What to include in your HVAC price book.","Six core sections."],blocks:[{t:"p",body:"A complete HVAC price book has six core sections. Each section builds on the others to give you complete job pricing capability. The cost and sell figures below are typical ranges; use your own distributor costs."},{t:"h3",text:"Section 1: Equipment pricing"},{t:"p",body:"This is your largest section—all the equipment you install with costs and selling prices."},{t:"table",label:"FURNACES (BY BTU AND EFFICIENCY)",head:["TYPE","BTU RANGE","COST RANGE","SELL RANGE (40% MARKUP)"],hot:3,rows:[["80% AFUE Standard","40,000-100,000","$800-1,500","$1,120-2,100"],["90% AFUE Mid-efficiency","40,000-100,000","$1,200-2,200","$1,680-3,080"],["95%+ AFUE High-efficiency","40,000-100,000","$1,800-3,500","$2,520-4,900"]]},{t:"table",label:"AIR CONDITIONERS (BY TONNAGE AND SEER)",head:["SEER RATING","TONNAGE","COST RANGE","SELL RANGE"],hot:3,rows:[["14 SEER (minimum)","2-5 ton","$1,500-3,000","$2,100-4,200"],["16 SEER (mid-tier)","2-5 ton","$2,200-4,000","$3,080-5,600"],["18+ SEER (premium)","2-5 ton","$3,500-6,500","$4,900-9,100"]]},{t:"table",label:"HEAT PUMPS (BY TONNAGE AND HSPF)",head:["HSPF RATING","TONNAGE","COST RANGE","SELL RANGE"],hot:3,rows:[["8.2+ HSPF Standard","2-5 ton","$2,000-4,000","$2,800-5,600"],["10+ HSPF High-efficiency","2-5 ton","$3,500-7,000","$4,900-9,800"]]},{t:"table",label:"DUCTLESS MINI-SPLITS, THERMOSTATS AND AIR QUALITY",head:["ITEM","COST","SELL"],hot:2,minWidth:480,rows:[["Single-zone 9,000 BTU mini-split","$800-1,200","$1,120-1,680"],["Single-zone 12,000 BTU mini-split","$1,000-1,500","$1,400-2,100"],["Multi-zone 2-head mini-split","$2,500-4,000","$3,500-5,600"],["Multi-zone 4-head mini-split","$4,500-7,000","$6,300-9,800"],["Thermostat, basic (non-programmable)","$25-50","$75-125"],["Thermostat, programmable","$50-100","$125-200"],["Thermostat, smart WiFi (Nest, Ecobee)","$150-250","$300-450"],["Media air filters","$80-150","$200-350"],["UV air purifiers","$200-400","$500-900"],["Whole-home humidifiers","$200-400","$500-800"],["Air scrubbers","$500-800","$1,000-1,400"]]},{t:"h3",text:"Section 2: Materials and supplies"},{t:"table",label:"COMMON MATERIALS YOU USE ON MOST JOBS",head:["MATERIAL","UNIT","COST","SELL PRICE"],hot:3,rows:[["R-410A Refrigerant","Per pound","$15-25","$50-75"],['Copper line set (3/8" x 3/4")',"Per 25 ft","$80-120","$150-200"],["Flex duct (insulated)","Per 25 ft","$50-80","$100-150"],["Sheet metal duct","Per linear ft","$8-15","$20-35"],["Supply registers","Each","$15-30","$40-70"],["Return grilles","Each","$20-50","$50-100"],["Condensate pump","Each","$60-100","$120-180"],["Disconnect box","Each","$30-50","$75-100"]]},{t:"p",body:e.jsxs(e.Fragment,{children:["Markup on materials varies a lot by item (refrigerant runs far higher than duct). The ",e.jsx(t,{to:"/blog/hvac-markup-chart-2026",children:"HVAC markup chart"})," has typical percentages for each."]})},{t:"h3",text:"Section 3: Labor rates"},{t:"twoKv",cols:[{label:"HOURLY RATES",rows:[{k:"Basic installation",v:"$100-125/hr"},{k:"Complex installation",v:"$125-150/hr"},{k:"Service call",v:"$95-125/hr"},{k:"Emergency service",v:"$150-200/hr"},{k:"Diagnostic",v:"$85-125 flat"},{k:"Helper/apprentice",v:"$50-75/hr"}]},{label:"FLAT RATE BY TASK",rows:[{k:"Furnace installation",v:"$800-1,200"},{k:"AC installation",v:"$800-1,200"},{k:"Ductwork (per 10 feet)",v:"$150-250"},{k:"Thermostat installation",v:"$150-250"},{k:"Filter change",v:"$75-125"},{k:"System tune-up",v:"$125-175"}]}]},{t:"p",body:e.jsxs(e.Fragment,{children:["To turn a technician wage into a billable rate, use the ",e.jsx(t,{to:"/hvac-labor-rate-calculator",children:"HVAC labor rate calculator"}),"."]})},{t:"h3",text:"Section 4: Service packages"},{t:"p",body:"Pre-built packages for common jobs speed up quoting dramatically:"},{t:"receipt",title:'"Standard AC Replacement" (3-ton, 14 SEER)',lines:[{k:"Equipment",v:"$2,100"},{k:"Installation labor",v:"$900"},{k:"Electrical",v:"$200"},{k:"Materials (line set, drain, etc.)",v:"$350"}],total:"$3,550",margin:"package total"},{t:"receipt",title:'"Premium System Replacement" (Furnace + AC)',lines:[{k:"90% Furnace",v:"$2,400"},{k:"16 SEER AC",v:"$4,200"},{k:"Installation labor",v:"$1,800"},{k:"Materials & electrical",v:"$600"},{k:"Smart thermostat",v:"$350"}],total:"$9,350",margin:"package total"},{t:"h3",text:"Section 5: Maintenance agreements"},{t:"table",head:["PLAN","PRICE","INCLUDES"],hot:1,minWidth:480,rows:[["Basic","$199/year","1 tune-up per year"],["Standard","$399/year","2 tune-ups + priority scheduling"],["Premium","$599/year","2 tune-ups + priority + 10% parts discount"]]},{t:"p",body:e.jsxs(e.Fragment,{children:["More on plan design in the ",e.jsx(t,{to:"/blog/hvac-maintenance-agreement-template-2026",children:"HVAC maintenance agreement template"})," guide."]})},{t:"h3",text:"Section 6: Add-ons and upgrades"},{t:"kv",label:"COMMON UPGRADES CUSTOMERS BUY",rows:[{k:"Extended warranty",v:"+$200-500"},{k:"Smart thermostat upgrade",v:"+$150-300"},{k:"Air quality package",v:"+$500-1,000"},{k:"Zoning system",v:"+$1,500-3,000"},{k:"UV light",v:"+$400-600"},{k:"Whole-home humidifier",v:"+$500-800"}],note:e.jsxs(e.Fragment,{children:["Add-ons are a good way to raise the average ticket without discounting the main system. Packages plus add-ons also give you the three tiers for ",e.jsx(t,{to:"/blog/good-better-best-quotes",children:"good-better-best pricing"}),"."]})}]},{id:"markup",num:"04",title:"HOW TO CALCULATE YOUR HVAC MARKUP PERCENTAGES",toc:"How to calculate markup",h2:["How to calculate your HVAC markup percentages.","Markup is not margin."],blocks:[{t:"callout",label:"THE MARKUP FORMULA",body:e.jsxs(e.Fragment,{children:[e.jsx("span",{className:"ek-mono",style:{color:"#e6ebf2"}

1,children:"Selling Price = Cost × (1 + Markup Percentage)"}),e.jsx("br",{}),"Example: equipment cost $2,000, markup 40%: $2,000 × 1.40 = ",e.jsx("strong",{children:"$2,800"})]})},{t:"table",label:"INDUSTRY STANDARD MARKUPS",head:["CATEGORY","MARKUP RANGE","NOTES"],hot:1,minWidth:520,rows:[["Common equipment (furnaces, ACs)","30-50%","Competitive, customers shop around"],["Specialty/premium equipment","40-60%","Less price comparison"],["Small items (thermostats, filters)","50-80%","Higher % but lower total profit"],["Materials (ductwork, refrigerant)","20-40%","Standard materials markup"],["Accessories & add-ons","30-50%","Value-based pricing"]]},{t:"p",body:e.jsxs(e.Fragment,{children:["For a fuller breakdown by item, including refrigerant and small parts, see the ",e.jsx(t,{to:"/blog/hvac-markup-chart-2026",children:"HVAC markup chart 2026"}),", or run your own numbers in the ",e.jsx(t,{to:"/hvac-markup-calculator",children:"HVAC markup calculator"}),"."]})},{t:"h3",text:"Calculating your markup"},{t:"steps",cells:[{step:"STEP 1 · EQUIPMENT",d:"Your cost for the unit",v:"$2,000"},{step:"MATERIALS",d:"Line set, pad, drain, electrical",v:"$400"},{step:"LABOR",d:"8 hours × $100",v:"$800"},{step:"TOTAL COST",d:"Everything the job costs you",v:"$3,200"}]},{t:"receipt",title:"Step 2: Determine desired profit (target 40% margin on the total job)",lines:[{k:"Total cost",v:"$3,200"},{k:"Selling price: $3,200 ÷ 0.60",v:"$5,333"},{k:"Profit: $5,333 - $3,200",v:"$2,133"}],total:"$5,333",margin:"40% of selling price"},{t:"callout2",cells:[{label:"MARKUP",body:"Percentage added to cost. Cost $100, markup 50% = sell $150. Profit $50 = 33% margin."},{label:"PROFIT MARGIN",body:"Percentage of selling price. Sell $150, profit $50 = 33% profit margin. Most contractors think in markup but should think in profit margin."}]},{t:"cells",label:"TARGET PROFIT MARGINS BY JOB TYPE",columns:4,cells:[{main:"35–50%",sub:"New installations"},{main:"30–40%",sub:"Replacements"},{main:"40–60%",sub:"Service calls"},{main:"50–70%",sub:"Maintenance contracts"}]},{t:"list",label:"WHAT KILLS PROFIT",items:["Forgetting small materials (adds up)","Underestimating labor hours","Not updating costs quarterly","Competing on price (race to bottom)"]}]},{id:"build",num:"05",title:"HOW TO BUILD YOUR HVAC PRICE BOOK (STEP-BY-STEP)",toc:"Build it step by step",h2:["How to build your HVAC price book, step by step.","Four weeks, 10-15 hours."],blocks:[{t:"steps",cells:[{step:"WEEK 1",d:"Equipment research",v:"4–6 hrs"},{step:"WEEK 2",d:"Materials and labor",v:"3–4 hrs"},{step:"WEEK 3",d:"Service packages",v:"2–3 hrs"},{step:"WEEK 4",d:"Test and refine",v:"2–3 hrs"}]},{t:"defs",label:"WEEK 1: EQUIPMENT RESEARCH (4-6 HOURS)",rows:[{t:"Day 1-2: List everything you install",d:"Go through the past 6-12 months of jobs. What did you install? Furnaces, ACs, heat pumps, thermostats, air quality products."},{t:"Day 3-4: Get wholesale costs",d:"Call your distributors. Get costs for the 20-30 most common items. Ask about price trends."},{t:"Day 5: Enter equipment into Excel",d:"Use the template, add your items: model numbers, descriptions, costs, target markup (start with 40%)."}]},{t:"defs",label:"WEEK 2: MATERIALS AND LABOR (3-4 HOURS)",rows:[{t:"Day 1: Materials pricing",d:"List common materials: refrigerant, copper line sets, ductwork, registers, electrical supplies. Get costs from your supplier. Apply 30-40% markup."},{t:"Day 2: Calculate labor rates",d:"What do you pay techs? ($20-30/hour) Add 30% for taxes, insurance, benefits. True cost: $26-39/hour. Sell labor at: $100-125/hour."},{t:"Day 3: Create flat rate pricing",d:"For common tasks, set flat rates based on typical time × your labor rate + small markup."}]},{t:"defs",label:"WEEKS 3-4: PACKAGES, TEST AND LAUNCH",rows:[{t:"Week 3: Service packages (2-3 hours)",d:"Build 3-5 common packages: Standard Furnace Replacement, Premium AC Replacement, Full System Replacement. Pre-calculate totals for quick quoting."},{t:"Week 4, Day 1: Create practice quotes",d:"Use the price book to quote 5 past jobs. Compare to what you actually charged. Adjust if needed."},{t:"Week 4, Day 2: Get feedback",d:"Show the price book to an experienced contractor friend or mentor for review."},{t:"Week 4, Day 3: Launch",d:"Start using the price book on real quotes. Track actual costs vs estimates."}]},{t:"p",body:e.jsxs(e.Fragment,{children:[e.jsx("strong",{children:"Total time investment:"})," 10-15 hours."]})}]},{id:"flat",num:"06",title:"FLAT RATE VS TIME & MATERIALS PRICE BOOKS",toc:"Flat rate vs time & materials",h2:["Flat rate vs time & materials price books.","Use both."],blocks:[{t:"h3",text:"Flat rate pricing"},{t:"p",body:"Every task has a fixed price regardless of time taken. Best for: service calls, common installations, residential work."},{t:"lists",cols:[{label:"PROS",hot:!0,items:["Fast quotes (look up price, done)","Customer knows exact cost upfront","Rewards efficie

1ncy","Easier to train estimators"]},{label:"CONS",muted:!0,items:["Inflexible for unusual jobs","Must price higher to cover worst-case"]}]},{t:"h3",text:"Time & materials pricing"},{t:"p",body:"Charge for actual time + materials used + markup. Best for: complex installations, commercial work, custom jobs."},{t:"lists",cols:[{label:"PROS",hot:!0,items:["Flexible for any job","Fair for unusual situations","Can be lower for simple jobs"]},{label:"CONS",muted:!0,items:["Slower quotes (must estimate time)","Customer uncertainty","Penalizes efficiency"]}]},{t:"callout",label:"HYBRID APPROACH (RECOMMENDED)",body:"Use flat rate for 80% of common jobs (service calls, standard replacements, common repairs, maintenance). Use T&M for 20% of unusual jobs (custom ductwork, commercial projects, weird old houses). Your price book should have both."}]},{id:"update",num:"07",title:"HOW TO KEEP YOUR PRICE BOOK UPDATED",toc:"Keep it updated",h2:["How to keep your price book updated.","Quarterly checks, one annual review."],blocks:[{t:"list",label:"QUARTERLY PRICE REVIEWS (EVERY 3 MONTHS)",numbered:!0,items:['Check equipment costs: call distributors. "Any price changes on my common items?" Equipment prices typically move 5-15% per year.',"Adjust selling prices: if costs went up 10%, increase your selling prices 10%. Don't eat the cost increase.","Review profitability: look at last quarter's jobs. Which were most profitable? Which lost money? Adjust accordingly."]},{t:"list",label:"ANNUAL COMPREHENSIVE REVIEW",items:["Review entire equipment list (add new models, delete discontinued)","Recalculate labor rates (did tech wages increase?)","Compare to competitors (are you priced right?)","Update service packages"]},{t:"list",label:"TRACK PRICE CHANGES IN EXCEL: ADD THESE COLUMNS",items:["Current price","Last quarter price","Change %","Date updated"]},{t:"list",label:"WHEN TO RAISE PRICES",items:["Equipment costs increase","Labor costs increase","Demand exceeds capacity (you're too busy)","Your expertise has grown (10 years experience > 2 years)"]},{t:"p",body:"Don't apologize for price increases. Confident contractors raise prices. Broke contractors compete on price."}]},{id:"mistakes",num:"08",title:"7 HVAC PRICE BOOK MISTAKES TO AVOID",toc:"7 price book mistakes",h2:["7 HVAC price book mistakes to avoid.","And the fix for each."],blocks:[{t:"mistakes",rows:[{t:"Not including all costs",d:'Forgot to account for drive time, small supplies (screws, tape, sealant), disposal fees, permits. These "little things" add up to 5-10% of job cost.',fix:"Use a cost checklist for every job type."},{t:"Outdated pricing",d:"Built the price book in 2023, it's now 2026, never updated. If equipment costs are up 20% and you're quoting old prices, you're losing money.",fix:"Quarterly updates, minimum."},{t:"Markup too low",d:`"I'll only mark up 20% to be competitive." Can't pay bills with 20% markup after overhead.`,fix:"Minimum markup: 30% on equipment, 35-40% overall job."},{t:"Forgetting labor burden",d:`Pay a tech $25/hour, charge $100/hour, think "I'm making $75/hour." Wrong. After taxes, insurance, benefits, true cost is $35/hour. Actual profit: $65/hour.`,fix:"Calculate true labor cost including all burden."},{t:"No complexity adjustment",d:"Same price for an easy basement furnace and a nightmare attic install.",fix:"Add complexity multipliers: Easy = standard price, Medium = +15%, Hard = +30%."},{t:"Competing on price",d:"Constantly undercutting competitors to win jobs. End up busy and broke.",fix:"Compete on value, speed, service—not price."},{t:"Paralysis by perfectionism",d:`"My price book isn't perfect yet, so I won't use it."`,fix:"An 80% accurate price book used today beats a perfect price book never finished."}]}]},{id:"start",num:"09",title:"BUILD YOUR HVAC PRICE BOOK TODAY",toc:"Build yours today",h2:["Build your HVAC price book today.","Excel or software, just start."],blocks:[{t:"p",body:"A price book is the foundation of a profitable HVAC business. Without one, you're guessing on every job. With one, you're confidently pricing work that makes money."},{t:"p",body:e.jsxs(e.Fragment,{children:[e.jsx("strong",{children:"Time investment:"})," 10-15 hours to build. ",e.jsx("strong",{children:"Return:"})," consistent, accurate pricing on every quote after that."]})},{t:"callout2",cells:[{label:"FREE EXCEL TEMPLATE",body:e.jsxs(e.Fragment,{children:[e.jsx(t,{to:"/free-templates",children:"Download the free Excel template"})," and spend this weekend building your price book. Future you will thank present you."]})},{label:"OR SKIP EXCEL",body:e.jsxs(e.Fragment,{children:["EstimateKit has the price book built in, with good-better-best quotes, customers, jobs, invoices and up to 25 team members for $49/month. ",e.jsx(t,{to:"/signup",children:"Start free trial →"})]})}]},{t:"p",body:"Either path works—just commit to building and maintaining your price book. Your business's profitability depends on it."}]}],faqTitle:"FAQ: HVAC PRICE BOOK TEMPLATES",faqPosition:8,faqs:[{question:"Do I need a price book if I only do service work?",answer:"Yes. Flat rate pricing for common repairs speeds up quotes and increases consistency. Service contractors benefit just as much from organized pricing as installation contractors."},{question:"Can I share my price book with competitors?",answer:"No. Your markup and pricing strategy is proprietary business information. This is your competitive advantage—guard it carefully."},{question:"Should I show customers my price book?",answer:"No. Customers see the quote, not your internal pricing formulas. Your price book is a tool for creating quotes, not a customer-facing document."},{question:"How detailed should labor be?",answer:"At minimum, have rates for installation vs service work. Ideal: rates by specific task (furnace install, AC install, thermostat replacement, etc.)."},{question:"Can I use someone else's price book?",answer:"As a starting point, yes. But customize for your market, costs, and overhead. Your costs ≠ their costs. What works in Texas may not work in New York."},{question:"What if my price book shows I've been losing money?",answer:"This is a common realization. Better to know now than after bankruptcy. Raise prices on future jobs and learn from the experience."},{question:"Should apprentices/helpers cost less?",answer:"Yes, but not much less. A helper may cost you $20/hour but charge $75-85 (not the full $100+ you charge for a licensed tech)."},{question:"How do I handle price objections?",answer:`"I understand it seems high. This price reflects quality equipment, expert installation, warranty, and my 15 years of experience. I'd rather explain price once than apologize for quality forever."`}],cta:{label:"COMPLETE HVAC BUSINESS PLATFORM — $49/MONTH",h2:["Your price book, built in.","Every quote applies your markups."],body:"Skip Excel entirely. EstimateKit keeps your price book and markups in one place and builds good-better-best quotes from it, with customers, jobs and invoices alongside.",button:"Start free trial →",note:"$49/month for your whole team · 14-day free trial",points:["Built-in price book with your markups","Good-better-best options on every quote","Customer approves online and can e-sign","Works offline on your phone","Up to 25 team members included"]},related:{label:"RELATED ARTICLES",intro:"The price book is one piece of the pricing system. These 

1cover the rest.",items:[{title:"HVAC Markup Chart 2026",dek:"Parts 30-200%, equipment 35-50%, labor $95-225/hr.",to:"/blog/hvac-markup-chart-2026"},{title:"HVAC Quote Template: Free Download + Guide",dek:"Professional quote templates with customization tips.",to:"/blog/hvac-quote-template-free-download-2026"},{title:"10 Best Free HVAC Estimate Templates",dek:"Comprehensive template reviews and downloads.",to:"/blog/free-hvac-estimate-templates-2026"}]}},r="https://estimatekit.com/blog/hvac-price-book-template-guide-2026",o="HVAC Price Book Template: Free Excel Download + Setup Guide",a="Build your HVAC price book: equipment, labor and material pricing, markup formulas, flat rate vs time and materials, plus a free Excel price book template.",s="https://estimatekit.com/og/blog/hvac-price-book-template-guide-2026.jpg",C=()=>e.jsxs(e.Fragment,{children:[e.jsxs(u,{children:[e.jsx("title",{children:o}),e.jsx("meta",{name:"description",content:a}),e.jsx("link",{rel:"canonical",href:r}),e.jsx("meta",{property:"og:title",content:o}),e.jsx("meta",{property:"og:description",content:a}),e.jsx("meta",{property:"og:type",content:"article"}),e.jsx("meta",{property:"og:url",content:r}),e.jsx("meta",{property:"og:image",content:s}),e.jsx("meta",{name:"twitter:card",content:"summary_large_image"}),e.jsx("meta",{name:"twitter:title",content:o}),e.jsx("meta",{name:"twitter:description",content:a}),e.jsx("script",{type:"application/ld+json",children:JSON.stringify(p(i.faqs))})]}),e.jsx(h,{title:o,description:a,url:r,image:s,publishedISO:"2026-01-16",updatedISO:"2026-09-23"}),e.jsxs("div",{className:"min-h-screen bg-[#07090d]",children:[e.jsx(m,{}),e.jsx(b,{d:i}),e.jsx(d,{})]})]});export{C as default};