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https://www.weswwim.com/

html weswwim.com collected 2026-10-04 04:00:09 UTC 333,447 bytes, 9 lines download raw bytes

1<!DOCTYPE html><html lang="en" data-critters-container><head><meta charset="utf-8"><meta name="viewport" content="width=device-width"><meta name="description" content="We specialise in influencer marketing, social media, content creation and copywriting. Our experience spans lifestyle, health and beauty and home and interiors."><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@site"><meta name="twitter:creator" content="@weswwim"><meta property="og:description" content="We specialise in influencer marketing, social media, content creation and copywriting. Our experience spans lifestyle, health and beauty and home and interiors."><meta property="og:type" content="website"><meta property="og:locale" content="en_GB"><meta property="og:site_name" content="Swwim"><title>Homepage | Swwim</title><meta name="robots" content="index,follow"><meta property="og:title" content="Homepage"><meta property="og:url" content="https://www.weswwim.com/"><meta property="og:image" content><meta property="og:image:alt" content="Homepage"><meta property="og:image:width" content="1200"><meta property="og:image:height" content="630"><link rel="canonical" href="https://www.weswwim.com/">
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5<div class="container_container__vJwa7 "><div class="flex flex-wrap pb-3 md:pb-16 2xl:pb-24"><div class="w-full md:ml-auto"><div class="relative z-40"><h2 class="relative z-10 font-display uppercase text-[13vw] md:text-[10.5vw] 2xl:text-[160px] leading-none md:text-right hidden md:block"><span class="block overflow-hidden"><span class="block" style="transform:translateY(100%) translateZ(0)">We&#x27;re all about</span></span><span class="block overflow-hidden"><span class="block" style="transform:translateY(100%) translateZ(0)"> <span class="stroke">The Graft</span></span></span></h2><h2 class="relative z-10 block md:hidden font-display uppercase text-[13vw] md:text-[10.5vw] 2xl:text-[170px] leading-none md:text-right">We&#x27;re all about <span class="stroke">the graft</span></h2></div></div></div><div class="flex flex-wrap relative z-50"><div class="w-full md:w-5/12 md:ml-auto"><div class="w-11/12"><div class="content content--opaque content--fancy text-lg 2xl:text-xl"><h1>So sit back, relax and let us build the raft </h1><p>Social never sleeps but your marketing team can’t do everything. We handle the daily grind of content creation, ad management and influencers, so you can spend your energy where it counts.</p></div><a class="relative inline-block text-current font-bold pb-[10px] fancy-link ring-white group undefined" href="/case-studies"><span class="block group-hover:opacity-60 transition-opacity ease-in-out duration-500">Case Studies</span><div class="absolute bottom-0 left-0 w-full"><div class="relative z-10 overflow-hidden py-2"><div class="absolute bottom-0 left-0 w-full group-hover:opacity-60 transition-opacity ease-in-out duration-500"><div class="relative flex overflow-x-hidden"><div class="animate-marquee-fast animation whitespace-nowrap"><svg class="block w-full" viewBox="0 0 78 7" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M38.553 4.595c-.729.068-1.373-.134-1.806-.572-.455-.462-.591-1.121-.383-1.768.102-.314-.058-.57-.357-.7-2.997-1.298-4.725.07-6.252 1.277-1.06.837-2.06 1.628-3.511 1.763-.732.07-1.374-.134-1.806-.572-.454-.462-.6-1.123-.38-1.768.16-.471-.31-.68-.359-.7-.748-.325-1.419-.482-2.027-.517-1.823-.108-3.082.888-4.228 1.794-1.059.837-2.06 1.628-3.511 1.763-.732.07-1.373-.134-1.805-.572-.455-.462-.6-1.123-.381-1.768.16-.471-.31-.68-.358-.7-2.996-1.297-4.725.07-6.253 1.277-1.06.837-2.059 1.628-3.51 1.763-.386.037-.664.333-.622.663.04.307.343.534.697.534a.847.847 0 00.078-.003c1.911-.18 3.186-1.187 4.31-2.076 1.361-1.075 2.375-1.87 4.19-1.268a2.746 2.746 0 00.775 2.352c.644.654 1.578 1.012 2.607 1.012.115 0 .233-.007.35-.016a.848.848 0 00.078-.004c1.911-.18 3.186-1.187 4.31-2.075 1.358-1.072 2.37-1.865 4.177-1.272a.103.103 0 00.013.005 2.746 2.746 0 00.775 2.35c.645.654 1.578 1.013 2.608 1.013.14 0 .281-.007.424-.02 1.913-.18 3.188-1.187 4.313-2.076 1.359-1.075 2.375-1.87 4.189-1.267a2.745 2.745 0 00.777 2.35c.644.654 1.578 1.013 2.608 1.013.14 0 .28-.006.424-.02.386-.036.664-.333.621-.662-.042-.33-.385-.57-.775-.533z" fill="currentColor" stroke="currentColor" stroke-width=".72"/><path d="M76.553 4.595c-.729.068-1.373-.134-1.806-.572-.455-.462-.591-1.121-.383-1.768.102-.314-.058-.57-.357-.7-2.997-1.298-4.726.07-6.252 1.277-1.06.837-2.06 1.628-3.511 1.763-.732.07-1.374-.134-1.806-.572-.455-.462-.6-1.123-.38-1.768.16-.471-.31-.68-.359-.7-.748-.325-1.419-.482-2.026-.517-1.824-.108-3.083.888-4.229 1.794-1.059.837-2.06 1.628-3.511 1.763-.731.07-1.373-.134-1.805-.572-.455-.462-.6-1.123-.381-1.768.16-.471-.31-.68-.358-.7-2.995-1.297-4.725.07-6.253 1.277-1.06.837-2.059 1.628-3.51 1.763-.386.037-.664.333-.622.663.04.307.343.534.697.534a.844.844 0 00.078-.003c1.911-.18 3.186-1.187 4.31-2.076 1.361-1.075 2.375-1.87 4.19-1.268a2.746 2.746 0 00.775 2.352c.645.654 1.578 1.012 2.607 1.012.115 0 .233-.007.35-.016a.848.848 0 00.078-.004c1.911-.18 3.186-1.187 4.31-2.075 1.358-1.072 2.37-1.865 4.177-1.272l.013.005a2.746 2.746 0 00.775 2.35c.645.654 1.578 1.013 2.608 1.013.14 0 .281-.007.424-.02 1.913-.18 3.188-1.187 4.313-2.076 1.359-1.075 2.374-1.87 4.188-1.267a2.745 2.745 0 00.778 2.35c.644.654 1.578 1.013 2.608 1.013.14 0 .28-.006.424-.02.386-.036.664-.333.622-.662-.043-.33-.386-.57-.775-.533z" fill="currentColor" stroke="currentColor" stroke-width=".72"/></svg></div><div class="absolute top-0 animation animate-marquee2-fast whitespace-nowrap">
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5<div class="w-full md:w-5/12 md:px-3 2xl:px-5 mb-3 md:mb-0"><div class="bg-blue-dark overflow-hidden"><div class="block md:hidden transform scale-[1.01] group-hover:scale-110 group-focus:scale-110 transition ease-in-out duration-500"><div class="w-full will-change bg-grey-100 dark:bg-grey-700"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:61.29032258064516%"></span><img alt="Why B2B Social Media Marketing Should Be Part of Your Strategy" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" class="w-full will-change opacity-0  transition-opacity duration-500 ease-in-out" 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5<div class="w-full md:w-7/12 md:px-3 2xl:px-5"><div class="flex flex-wrap items-start min-h-full"><div class="w-full flex flex-wrap items-start pb-5"><h3 class="block text-2xl md:text-3xl lg:text-4xl font-display w-full xl:w-7/12 pr-8 md:pr-16 md:pt-2 group-hover:opacity-60 transition-opacity ease-in-out duration-500">Why B2B Social Media Marketing Should Be Part of Your Strategy</h3><span class=" rounded-full relative overflow-hidden transform -rotate-90 ml-auto group-hover:scale-125 transition-transform  ease-in-out duration-500 mr-1 hidden md:block"><span class="block transition-colors ease-in-out duration-500 bg-white group-hover:bg-opacity-0"><span class="block text-blue-dark group-hover:text-white"><svg class="absolute top-0 left-0 -translate-y-12 group-hover:translate-y-0 transition ease-in-out duration-500 w-8 transform rotate-180 z-10" viewBox="0 0 35 35" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M24 16.57l-6.188-6.232-6.188 6.231M17.812 10.338V25" 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fill="currentColor"/></svg><span class="block -mb-px">2 min read</span></span></div><span class="font-display ml-auto flex flex-wrap items-center order-1 md:order-2 md:mb-0"><span class="block">By <!-- -->Becky</span><div class="w-10 h-10 rounded-full border-white border-2 ml-3"><div class="rounded-full will-change object-cover object-left bg-grey-100 dark:bg-grey-700"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" class="rounded-full will-change object-cover object-left opacity-0  transition-opacity duration-500 ease-in-out" 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5<div class="w-full md:w-7/12 md:px-3 2xl:px-5"><div class="flex flex-wrap items-start min-h-full"><div class="w-full flex flex-wrap items-start pb-5"><h3 class="block text-2xl md:text-3xl lg:text-4xl font-display w-full xl:w-7/12 pr-8 md:pr-16 md:pt-2 group-hover:opacity-60 transition-opacity ease-in-out duration-500">Meta’s new ad restrictions: What charities need to know</h3><span class=" rounded-full relative overflow-hidden transform -rotate-90 ml-auto group-hover:scale-125 transition-transform  ease-in-out duration-500 mr-1 hidden md:block"><span class="block transition-colors ease-in-out duration-500 bg-white group-hover:bg-opacity-0"><span class="block text-blue-dark group-hover:text-white"><svg class="absolute top-0 left-0 -translate-y-12 group-hover:translate-y-0 transition ease-in-out duration-500 w-8 transform rotate-180 z-10" viewBox="0 0 35 35" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M24 16.57l-6.188-6.232-6.188 6.231M17.812 10.338V25" stroke="currentColor" stroke-width="1.008"/></svg><svg class="group-hover:translate-y-12 transition ease-in-out duration-500 w-8 relative z-10 transform rotate-180" viewBox="0 0 35 35" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M24 16.57l-6.188-6.232-6.188 6.231M17.812 10.338V25" stroke="currentColor" stroke-width="1.008"/></svg><span class="absolute inset-0 flex flex-wrap z-1 items-center justify-center"><span class="w-0 h-0 rounded-full bg-blue-dark group-hover:w-full group-hover:h-full transition-all ease-in-out duration-500 opacity-0 group-hover:opacity-100 transform scale-110"></span></span></span></span></span></div><div class="w-full flex flex-wrap items-center md:items-center mt-auto md:pb-2"><div class="flex flex-wrap items-start"><span class="font-display uppercase text-sm md:mb-0 mr-3 md:mr-5 flex items-center"><svg class="w-3 md:w-4 mr-2 md:-mt-1" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4.007 14.76a.823.823 0 000-1.163l-.173-.173 1.948-.865.06.067.878.863a2.68 2.68 0 004.22-3.21l2.167-.958.49.484a.822.822 0 001.162-1.163L6.36.24a.824.824 0 00-1.163 1.166l.408.408-4.115 9.266-.083-.086A.823.823 0 00.24 12.157l2.604 2.603c.322.32.841.32 1.163 0zm5.396-2.375a1.121 1.121 0 01-1.583 0l-.503-.51 2.188-.965c.342.447.299 1.08-.102 1.476zM6.854 3.061l1.197 1.197L3.55 10.5l3.305-7.439z" fill="currentColor"/></svg><span class="block -mb-px">News</span></span><span class="font-display uppercase text-sm md:mb-0 opacity-60 mr-3 md:mr-10 block">21.02.25</span><span class="font-display text-sm mb-1 md:mb-0 items-center hidden md:flex"><svg class="w-3 md:w-4 mr-2" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8.5 17c4.693 0 8.5-3.807 8.5-8.5S13.193 0 8.5 0A8.502 8.502 0 000 8.5C0 13.193 3.807 17 8.5 17zM7.512 4.116a.597.597 0 011.193 0v4.507l2.49 1.873a.617.617 0 01.124.844.576.576 0 01-.473.247.555.555 0 01-.35-.124L7.76 9.405a.604.604 0 01-.247-.473V4.116z" fill="currentColor"/></svg><span class="block -mb-px">3 min read</span></span></div><span class="font-display ml-auto flex flex-wrap items-center order-1 md:order-2 md:mb-0"><span class="block">By <!-- -->Emma</span><div class="w-10 h-10 rounded-full border-white border-2 ml-3"><div class="rounded-full will-change object-cover object-left bg-grey-100 dark:bg-grey-700"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" class="rounded-full will-change object-cover object-left opacity-0  transition-opacity duration-500 ease-in-out" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"><noscript><img sizes="100vw" srcset="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fja7gk6cd%2Fproduction%2F0e0d239a78ecfaa77e43dbb58292b20886b34f7c-
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5<div class="w-full md:w-7/12 md:px-3 2xl:px-5"><div class="flex flex-wrap items-start min-h-full"><div class="w-full flex flex-wrap items-start pb-5"><h3 class="block text-2xl md:text-3xl lg:text-4xl font-display w-full xl:w-7/12 pr-8 md:pr-16 md:pt-2 group-hover:opacity-60 transition-opacity ease-in-out duration-500">Hydraulic presses and other &quot;oddly satisfying&quot; content</h3><span class=" rounded-full relative overflow-hidden transform -rotate-90 ml-auto group-hover:scale-125 transition-transform  ease-in-out duration-500 mr-1 hidden md:block"><span class="block transition-colors ease-in-out duration-500 bg-white group-hover:bg-opacity-0"><span class="block text-blue-dark group-hover:text-white"><svg class="absolute top-0 left-0 -translate-y-12 group-hover:translate-y-0 transition ease-in-out duration-500 w-8 transform rotate-180 z-10" viewBox="0 0 35 35" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M24 16.57l-6.188-6.232-6.188 6.231M17.812 10.338V25" 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9762x920.jpg"}},"imageAuthor":null},"categories":[{"title":"News"}],"content":[{"_key":"090618cfccaf","_type":"block","children":[{"_key":"33e1374a86320","_type":"span","marks":["strong"],"text":"So, What’s Going On?"}],"markDefs":[],"style":"normal"},{"_key":"5cf1eb1a6978","_type":"block","children":[{"_key":"928793ea37ad0","_type":"span","marks":[],"text":"Meta’s new rules mean that if your website falls into a “restricted” category then certain website actions are now off-limits for ad optimisation. Some actions which have been effected include: donations, lead generation, or purchases. A lot of charities fall under the “health and wellness” category, so they’ve been hit hard by this change."}],"markDefs":[],"style":"normal"},{"_key":"4545cf43937c","_type":"block","children":[{"_key":"8f808f7b46070","_type":"span","marks":[],"text":"Meta says it’s all about protecting user privacy but the lack of transparency around how sites are classified makes this extra tricky."}],"markDefs":[],"style":"normal"},{"_key":"1a9e9e1b463e","_type":"block","children":[{"_key":"dca27faaf6dc0","_type":"span","marks":["strong"],"text":"How this affects charities"}],"markDefs":[],"style":"h3"},{"_key":"d2ecfb18ef71","_type":"block","children":[{"_key":"ae37352d23000","_type":"span","marks":["strong"],"text":"Harder to find the right donors"},{"_key":"ae37352d23001","_type":"span","marks":[],"text":": Without conversion tracking, Meta’s algorithms can’t target your ideal supporters as accurately."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"42dd66f391d9","_type":"block","children":[{"_key":"9dddc03f9d790","_type":"span","marks":["strong"],"text":"Retargeting? Nope."},{"_key":"9dddc03f9d791","_type":"span","marks":[],"text":" Say goodbye to custom audiences based on website actions."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"15639f82749a","_type":"block","children":[{"_key":"4ba8e86c07670","_type":"span","marks":["strong"],"text":"Upper-funnel ads still work"},{"_key":"4ba8e86c07671","_type":"span","marks":[],"text":": Awareness campaigns are still fair game, as are any campaigns with conversion goals which take place on Metabut direct-response fundraising is taking the biggest hit."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"db4c9ca8ca4b","_type":"block","children":[{"_key":"2725d2558e3a0","_type":"span","marks":[],"text":"There are a few things you can try to overcome these changes…"}],"markDefs":[],"style":"normal"},{"_key":"348677520d80","_type":"block","children":[{"_key":"87e733d32dc20","_type":"span","marks":["strong"],"text":"Your game plan: How to stay ahead"}],"markDefs":[],"style":"h3"},{"_key":"2f163cb70df9","_type":"block","children":[{"_key":"5bfe2473487c0","_type":"span","marks":["strong"],"text":"1. Appeal your website’s category"}],"markDefs":[],"style":"h4"},{"_key":"5f2fddcb8cb1","_type":"block","children":[{"_key":"28f25b1250680","_type":"span","marks":[],"text":"Think Meta made a mistake? Hit that appeal button and see if you can get your website reclassified. This does mean going around the houses with Meta Support, which we wouldn’t wish on our worst enemy but you might get somewhere!"}],"markDefs":[],"style":"normal"},{"_key":"8bdb51769082","_type":"block","children":[{"_key":"1bb2e0ca063e0","_type":"span","marks":["strong"],"text":"2. Get creative with Meta ads"}],"markDefs":[],"style":"h4"},{"_key":"f7477336b40f","_type":"block","children":[{"_key":"a3d46ec476ed0","_type":"span","marks":["strong"],"text":"Go big on brand awareness"},{"_key":"a3d46ec476ed1","_type":"span","marks":[],"text":": Focus on campaigns that don’t rely on website conversions. Utilise Meta for prospecting and awareness and convert that interest elsewhere."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"194850cd94cd","_type":"block","children":[{"_key":"5f6b7cae5b790","_type":"span","marks":["strong"],"text":"Keep all your conversion goals within Meta"},{"_key":"5f6b7cae5b791","_type":"span","marks":[],"text":": Eg. run a Meta Lead Gen form synced to your CRM, rather than directing people to the forms on your website."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"6aae30eec688","_type":"block","children":[{"_key":"24f95b2e3db40","_type":"span","marks":["strong"],"text":"Track clicks through Meta, not conversions"},{"_key":"24f95b2e3db41","_type":"span","marks":[],"text":": Use Google Analytics to measure ad performance."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"084aa9e5b127","_type":"block","children":[{"_key":"e20d2d3349f90","_type":"span","marks":["strong"],"text":"3. Consider alternative domains"}],"markDefs":[],"style":"h4"},{"_key":"644572243474","_type":"block","children":[{"_key":"0fb714106efb0","_type":"span","marks":[],"text":"Some charities are launching separate domains for fundraising campaigns to sidestep restrictions. By directing your ad traffic to a domain which isn’t flagged as “health and wellness” you can sidestep the restrictions."}],"markDefs":[],"style":"normal"},{"_key":"2404094d556c","_type":"block","children":[{"_key":"d758e103c5150","_type":"span","marks":["strong"],"text":"4. Explore other digital channels"}],"markDefs":[],"style":"h4"},{"_key":"3d5672c98bec","_type":"block","children":[{"_key":"ba1d52c4690a0","_type":"span","marks":[],"text":"Meta isn’t the only channel in town! Check out:"}],"markDefs":[],"style":"normal"},{"_key":"03cd67cd43fc","_type":"block","children":[{"_key":"ddd0015da3ee0","_type":"span","marks":["strong"],"text":"YouTube \u0026 Performance Max"},{"_key":"ddd0015da3ee1","_type":"span","marks":[],"text":" – Great for awareness and video focused campaigns."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"}
9,{"_key":"18623c0707cd","_type":"block","children":[{"_key":"565c86c763b80","_type":"span","marks":["strong"],"text":"TikTok, LinkedIn, Pinterest"},{"_key":"565c86c763b81","_type":"span","marks":[],"text":" – Alternative platforms with unique targeting options."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"a9814a7dd422","_type":"block","children":[{"_key":"375b7bf4afa70","_type":"span","marks":["strong"],"text":"5. Diversify your fundraising approach"}],"markDefs":[],"style":"h4"},{"_key":"6f29012169b3","_type":"block","children":[{"_key":"47127c10dc4a0","_type":"span","marks":["strong"],"text":"TV, direct mail, and print ads"},{"_key":"47127c10dc4a1","_type":"span","marks":[],"text":" still pull in donors."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"e2e2b09d6ab7","_type":"block","children":[{"_key":"c307720bf6c90","_type":"span","marks":["strong"],"text":"Face-to-face fundraising"},{"_key":"c307720bf6c91","_type":"span","marks":[],"text":" + digital follow-ups = a winning combo."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"9fb8c931a6cb","_type":"block","children":[{"_key":"5e1d89725f3b0","_type":"span","marks":["strong"],"text":"Leverage gratitude-driven engagement"},{"_key":"5e1d89725f3b1","_type":"span","marks":[],"text":" (like My Thank You) to turn appreciation into action."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"7e43ce56b867","_type":"block","children":[{"_key":"020680cced120","_type":"span","marks":["strong"],"text":"Final thoughts"}],"markDefs":[],"style":"h3"},{"_key":"3b5fd8a0e9fb","_type":"block","children":[{"_key":"d7309e23134d0","_type":"span","marks":[],"text":"Yes, these changes are a curveball but you’ve got this! Adapt, experiment, and stay ahead of the game. Meta isn’t the only player in town and with the right strategy, your charity can keep making an impact."}],"markDefs":[],"style":"normal"},{"_key":"6d4c18d5574e","_type":"block","children":[{"_key":"9765977045d30","_type":"span","marks":[],"text":"Need a hand? "},{"_key":"9765977045d31","_type":"span","marks":["strong","39f7831677a6"],"text":"Swwim"},{"_key":"9765977045d32","_type":"span","marks":[],"text":" is here to help!"}],"markDefs":[{"_key":"39f7831677a6","_type":"link","href":"https://www.weswwim.com/contact"}],"style":"normal"}],"date":"2025-02-21","heroImage":{"asset":{"_createdAt":"2025-02-05T14:58:28Z","_id":"image-9a137aaae75f0009a27fab742aad8ae1ec59d97b-2000x1334-jpg","_rev":"YzE7DGtamivW0gaJavfeI0","_type":"sanity.imageAsset","_updatedAt":"2025-02-05T14:58:28Z","assetId":"9a137aaae75f0009a27fab742aad8ae1ec59d97b","extension":"jpg","metadata":{"_type":"sanity.imageMetadata","blurHash":"VtK,{cE0ofxtjZ~ps:WBkBof%Nf5adjbWX-qV@WpWBRj","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.4992503748125936,"height":1334,"width":2000},"hasAlpha":false,"isOpaque":true,"lqip":"data:image/jpeg;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#3d455f","foreground":"#fff","population":0.74,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#63411f","foreground":"#fff","population":7.11,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#63411f","foreground":"#fff","population":7.11,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#d5aeab","foreground":"#000","population":2.33,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#fceae0","foreground":"#000","population":4.79,"title":"#000"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#977743","foreground":"#fff","population":6.76,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#bdbe46","foreground":"#000","population":0.08,"t
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9o, describe your idea about how brands can use oddly satisfying content?"}],"markDefs":[],"style":"normal"},{"_key":"db9d7eddb4f2","_type":"block","children":[{"_key":"2f147353e79b0","_type":"span","marks":[],"text":"Brands can remix existing content (such as podcast highlights or educational videos) with oddly satisfying content to increase viewer retention and tap into current trends."}],"markDefs":[],"style":"normal"},{"_key":"0ef785b0b5cf","_type":"imageCarousel","images":[{"_key":"999275228c95","_type":"image","asset":{"_ref":"image-c72d000bd1a4bb9018fcb0f2ae2e3311720c5471-800x800-gif","_type":"reference"}}]},{"_key":"a39c3ff67654","_type":"block","children":[{"_key":"439095823e540","_type":"span","marks":["strong"],"text":"What are some examples of ASMR videos that brands could pair with their own content?"}],"markDefs":[],"style":"normal"},{"_key":"a2d4da9be4bd","_type":"block","children":[{"_key":"138098d989440","_type":"span","marks":[],"text":"Gameplay videos"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"9de14143b120","_type":"block","children":[{"_key":"b158da0c1ac00","_type":"span","marks":[],"text":"Closeups of people or machines cutting, squishing or crumpling things"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"0ae87a50a79c","_type":"block","children":[{"_key":"02db231e56440","_type":"span","marks":[],"text":"Closeups of people baking, building legos, sewing, painting, crafting"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"a9802a5e8823","_type":"block","children":[{"_key":"c0d858b59d1c","_type":"span","marks":["strong"],"text":"Why do you think ASMR videos are so successful?"}],"markDefs":[],"style":"normal"},{"_key":"69a3a7daede1","_type":"block","children":[{"_key":"3bc70542836a0","_type":"span","marks":[],"text":"ASMR videos are the brain tickles of the internet. 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9date.js\"\u003e\u003c/script\u003e\u003cscript type=\"text/javascript\"\u003e(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true);\u003c/script\u003e\u003c/div\u003e\n","pageType":"single","specificPage":[{"_id":"singleton-home","_type":"home"}],"title":"Home page"},{"embedCode":"\u003cdiv id=\"mc_embed_shell\"\u003e\n      \u003clink href=\"//cdn-images.mailchimp.com/embedcode/classic-061523.css\" rel=\"stylesheet\" type=\"text/css\"\u003e\n  \u003cstyle type=\"text/css\"\u003e\n        #mc_embed_signup{background:#fff; false;clear:left; font:14px Helvetica,Arial,sans-serif; width: 600px;}\n        /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n           We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */\n\u003c/style\u003e\n\u003cdiv id=\"mc_embed_signup\"\u003e\n    \u003cform action=\"https://weswwim.us13.list-manage.com/subscribe/post?u=a15d6a11b0fb279a814280022\u0026amp;id=23124acf1f\u0026amp;f_id=00a0cdedf0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\"\u003e\n        \u003cdiv id=\"mc_embed_signup_scroll\"\u003e\u003ch2\u003eSubscribe\u003c/h2\u003e\n            \u003cdiv class=\"indicates-required\"\u003e\u003cspan class=\"asterisk\"\u003e*\u003c/span\u003e indicates required\u003c/div\u003e\n            \u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-EMAIL\"\u003eEmail Address \u003cspan class=\"asterisk\"\u003e*\u003c/span\u003e\u003c/label\u003e\u003cinput type=\"email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\" value=\"\"\u003e\u003c/div\u003e\u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-FNAME\"\u003eFirst Name \u003c/label\u003e\u003cinput type=\"text\" name=\"FNAME\" class=\" text\" id=\"mce-FNAME\" value=\"\"\u003e\u003c/div\u003e\u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-LNAME\"\u003eLast Name \u003c/label\u003e\u003cinput type=\"text\" name=\"LNAME\" class=\" text\" id=\"mce-LNAME\" value=\"\"\u003e\u003c/div\u003e\n\u003cdiv hidden=\"\"\u003e\u003cinput type=\"hidden\" name=\"tags\" value=\"7242439\"\u003e\u003c/div\u003e\n        \u003cdiv id=\"mce-responses\" class=\"clear\"\u003e\n            \u003cdiv class=\"response\" id=\"mce-error-response\" style=\"display: none;\"\u003e\u003c/div\u003e\n            \u003cdiv class=\"response\" id=\"mce-success-response\" style=\"display: none;\"\u003e\u003c/div\u003e\n        \u003c/div\u003e\u003cdiv aria-hidden=\"true\" style=\"position: absolute; 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false;clear:left; font:14px Helvetica,Arial,sans-serif; width: 600px;}\n        /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n           We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */\n\u003c/style\u003e\n\u003cdiv id=\"mc_embed_signup\"\u003e\n    \u003cform action=\"https://weswwim.us13.list-manage.com/subscribe/post?u=a15d6a11b0fb279a814280022\u0026amp;id=23124acf1f\u0026amp;f_id=00e593e2f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\"\u003e\n        \u003cdiv id=\"mc_embed_signup_scroll\"\u003e\u003ch2\u003eSubscribe\u003c/h2\u003e\n            \u003cdiv class=\"indicates-required\"\u003e\u003cspan class=\"asterisk\"\u003e*\u003c/span\u003e indicates required\u003c/div\u003e\n            \u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-EMAIL\"\u003eEmail Address \u003cspan class=\"asterisk\"\u003e*\u003c/span\u003e\u003c/label\u003e\u003cinput type=\"email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\" value=\"\"\u003e\u003c/div\u003e\n\u003cdiv hidden=\"\"\u003e\u003cinput type=\"hidden\" name=\"tags\" value=\"7241280\"\u003e\u003c/div\u003e\n        \u003cdiv id=\"mce-responses\" class=\"clear foot\"\u003e\n            \u003cdiv class=\"response\" id=\"mce-error-response\" style=\"display: none;\"\u003e\u003c/div\u003e\n            \u003cdiv class=\"response\" id=\"mce-success-response\" style=\"display: none;\"\u003e\u003c/div\u003e\n        \u003c/div\u003e\n    \u003cdiv aria-hidden=\"true\" style=\"position: absolute; 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9date.js\"\u003e\u003c/script\u003e\u003cscript type=\"text/javascript\"\u003e(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true);\u003c/script\u003e\u003c/div\u003e\n","pageType":"single","specificPage":[{"_id":"6799d151-a7b2-4db8-b16d-8c65800e2b40","_type":"events"}],"title":"Splash"},{"embedCode":"\u003cdiv id=\"mc_embed_shell\"\u003e\n      \u003clink href=\"//cdn-images.mailchimp.com/embedcode/classic-061523.css\" rel=\"stylesheet\" type=\"text/css\"\u003e\n  \u003cstyle type=\"text/css\"\u003e\n        #mc_embed_signup{background:#fff; false;clear:left; font:14px Helvetica,Arial,sans-serif; width: 600px;}\n        /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n           We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */\n\u003c/style\u003e\n\u003cdiv id=\"mc_embed_signup\"\u003e\n    \u003cform action=\"https://weswwim.us13.list-manage.com/subscribe/post?u=a15d6a11b0fb279a814280022\u0026amp;id=23124acf1f\u0026amp;f_id=001dccedf0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\"\u003e\n        \u003cdiv id=\"mc_embed_signup_scroll\"\u003e\u003ch2\u003eSubscribe\u003c/h2\u003e\n            \u003cdiv class=\"indicates-required\"\u003e\u003cspan class=\"asterisk\"\u003e*\u003c/span\u003e indicates required\u003c/div\u003e\n            \u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-EMAIL\"\u003eEmail Address \u003cspan class=\"asterisk\"\u003e*\u003c/span\u003e\u003c/label\u003e\u003cinput type=\"email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\" value=\"\"\u003e\u003c/div\u003e\u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-FNAME\"\u003eFirst Name \u003c/label\u003e\u003cinput type=\"text\" name=\"FNAME\" class=\" text\" id=\"mce-FNAME\" value=\"\"\u003e\u003c/div\u003e\u003cdiv class=\"mc-field-group\"\u003e\u003clabel for=\"mce-LNAME\"\u003eLast Name \u003c/label\u003e\u003cinput type=\"text\" name=\"LNAME\" class=\" text\" id=\"mce-LNAME\" value=\"\"\u003e\u003c/div\u003e\n\u003cdiv hidden=\"\"\u003e\u003cinput type=\"hidden\" name=\"tags\" value=\"7241281\"\u003e\u003c/div\u003e\n        \u003cdiv id=\"mce-responses\" class=\"clear\"\u003e\n            \u003cdiv class=\"response\" id=\"mce-error-response\" style=\"display: none;\"\u003e\u003c/div\u003e\n            \u003cdiv class=\"response\" id=\"mce-success-response\" style=\"display: none;\"\u003e\u003c/div\u003e\n        \u003c/div\u003e\u003cdiv aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\"\u003e\u003cinput type=\"text\" name=\"b_a15d6a11b0fb279a814280022_23124acf1f\" tabindex=\"-1\" value=\"\"\u003e\u003c/div\u003e\u003cdiv class=\"clear\"\u003e\u003cinput type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\" value=\"Subscribe\"\u003e\u003c/div\u003e\n    \u003c/div\u003e\n\u003c/form\u003e\n\u003c/div\u003e\n\u003cscript type=\"text/javascript\" src=\"//s3.amazonaws.com/downloads.mailchimp.com/js/mc-validate.js\"\u003e\u003c/script\u003e\u003cscript type=\"text/javascript\"\u003e(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true);\u003c/script\u003e\u003c/div\u003e\n","pageType":"single","specificPage":[{"_id":"f6398c86-6519-405b-b170-9bdbe455bd0f","_type":"events"}],"title":"Agency Friends"}],"preview":false},"__N_SSG":true},"page":"/","query":{},"buildId":"z8IuOh0mSoHL3s28LZgtG","isFallback":false,"gsp":true,"scriptLoader":[]}</script>
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.