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93<script type="text/javascript" id="piano-integration-js-extra"> 94/* <![CDATA[ */ 95var pianoSettings = {"aid":"6LaRkvUre6","sandbox":"","debug":"","env":"production","rids":{"plus":null},"rest_endpoints":{"term_info":"https://digiday.com/wp-json/piano/v1/term/info","admin_base":"https://digiday.ddm.vipdev.lndo.site/wp-admin/admin-ajax.php"},"deepDive":"1","brand":"digiday"}; 96//# sourceURL=piano-integration-js-extra 97/* ]]> */ 98</script>
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99<script type="text/javascript" defer="defer" src="https://experience.tinypass.com/xbuilder/experience/load?aid=6LaRkvUre6&ver=2.1" id="tinypass-js"></script>
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102<script type="application/ld+json" class="wp-parsely-metadata">{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Digiday","url":"https:\/\/digiday.com"}</script>
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194 195 <link rel="icon" href="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=32" sizes="32x32" /> 196<link rel="icon" href="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=192" sizes="192x192" /> 197<link rel="apple-touch-icon" href="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=180" /> 198<meta name="msapplication-TileImage" content="https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=270" /> 199 <style type="text/css" id="wp-custom-css"> 200 .network-event-quotes-section { 201 background-color: #00042d; 202} 203 204.network-event-quotes-section .er-testimonials-slider-wrapper .er-testimonials-slider .item { 205 background-color: #00042d; 206} 207 208.article .bottom-article-links-bar .copy-url 209 210 { 211 background-color: #fff; 212} 213 214.article .bottom-article-links-bar .copy-url 215 { 216 padding-left: 0px!important; 217} 218 219#piano-meter-offer .tp-container-inner { 220 margin-bottom: 300px; 221} 222 223.cta-promo-section { 224 margin-bottom: 0px!important; 225} </style> 226 </head> 227 228<body class="home wp-singular page-template-default page page-id-514540 wp-embed-responsive wp-theme-digiday digiday tp-level-false">
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228 229 <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
229GTM-K62HL6S
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229" 230 height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
230<div class="ad_960"> 231 <div class="leaderboard_center"> 232 <div id="div-gpt-ad-web_leaderboard" class="dfp-ad dfp-web_leaderboard" data-ad-unit="web_leaderboard"> 233
233<script type="text/javascript"> 234 if ( "undefined" !== typeof googletag ) { 235 googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_leaderboard"); } ); 236 } 237 </script>
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313 314 <div class="bottom_row"> 315 <a class="btn_dropdown" href="#">News</a> 316 <a href="https://digiday.com/plus/">Digiday +</a> 317<a href="/podcasts/">Podcasts</a> 318<a href="/events">Events</a> 319<a href="/awards/">Awards</a> 320 </div> 321 </div> 322 323 <div class="mobile_menu"> 324 <div class="mobile_menu_wrapper"> 325 <div class="close"> 326 <a href="#" class="btn_close"><img src="https://digiday.com/wp-content/themes/digiday/client/new-assets/images/icon_close-white.svg"></a> 327 </div> 328 <div class="sections"> 329 <div class="section nav-sections"> 330 <ul id="menu-main-menu-1" class="menu"><li><a href="/">News</a></li><li class="menu-nav_pulse menu-item menu-item-type-custom menu-item-object-custom menu-item-223951"><a href="https://digiday.com/plus/">Digiday +</a></li> 331<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-276493"><a href="/podcasts/">Podcasts</a></li> 332<li class="menu-nav_events menu-item menu-item-type-custom 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579 580 </div></div></li><li class=""> 581 <div class="news-content"> 582 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/retail-revolution/">Retail Revolution</a></div> <a class="link" href="https://digiday.com/marketing/some-marketers-see-no-ceiling-for-beauty-brands-advertising-in-sports/" title="Some marketers see âno ceilingâ for beauty brands advertising in sports">Some marketers see âno ceilingâ for beauty brands advertising in sports</a> 583 <div class="article-info"><span class="date">September 22, 2026</span> 584 585 586 587 </div> </div> 588</li> 589<li class="sponsored"> 590 <div class="news-content"> 591 <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <a class="link" href="https://digiday.com/sponsored/why-advertisers-should-stop-treating-verification-like-a-receipt/?utm_campaign=digidaydis&utm_medium=referral&utm_source=digidayhp-sponsored-placement" title="Why advertisers should stop treating verification like a receipt">Why advertisers should stop treating verification like a receipt</a> 592 <div class="article-info"><span class="date">September 16, 2026</span> 593 594 595 596 </div> </div> 597</li> 598<li class=""> 599 <div class="news-content"> 600 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/dps/">Digiday Publishing Summit</a></div> <a class="link" href="https://digiday.com/media/how-semafor-is-redefining-the-head-of-video-role/" title="How Semafor is redefining the head of video role">How Semafor is redefining the head of video role</a> 601 <div class="article-info"><span class="date">September 22, 2026</span> 602 603 604 605 </div> </div> 606</li> 607<li class=""> 608 <div class="news-content"> 609 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/creator-economy/">The Creator Economy</a></div> <a class="link" href="https://digiday.com/future-of-tv/some-creators-want-to-negotiate-deals-like-tv-networks/" title="Some creators want to negotiate deals like TV networks">Some creators want to negotiate deals like TV networks</a> 610 <div class="article-info"><span class="date">September 22, 2026</span> 611 612 613 614 </div> </div> 615</li> 616<li class="plus"> 617 <div class="news-content"> 618 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <a class="link" href="https://digiday.com/media-buying/ad-tech-briefing-googles-ad-tech-remedies-arrive-just-as-the-platform-battle-moves-to-ai/" title="Ad Tech Briefing: Googleâs ad tech remedies arrive just as the platform battle moves to AI">Ad Tech Briefing: Googleâs ad tech remedies arrive just as the platform battle moves to AI</a> 619 <div class="article-info"><span class="date">September 22, 2026</span> 620 621 622 623 </div> </div> 624</li> 625</div> </div> 626</div> 627 </div> 628 </div> 629 </div> 630</div> 631 632 633<div class="smart-promo-section "> 634 <div id="div-gpt-ad-web_hp_mid1" class="dfp-ad dfp-web_hp_mid1" data-ad-unit="web_hp_mid1"> 635
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639 640 </div></div> 641 642 643 644 645 <section id="latest_stories" class=""> 646 <div class="container"> 647 <div class="section-title-contain"> 648 <h3 class="home-section-title"> 649 <span>OpenAI's ads program matures</span> 650 </h3> 651 <div class="section-view-more"><a href="https://digiday.com/tag/wpopenai/">View More</a></div> 652 </div> 653 <div class="flex-container"> 654 655<div class="block-text"> 656 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-cpc-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-cpc-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-cpc-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-cpc-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 657 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></div> <h4> 658 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/openai-turns-on-cost-per-click-ads-inside-chatgpt/" title="OpenAI turns on cost-per-click ads inside ChatGPT"> 659 OpenAI turns on cost-per-click ads inside ChatGPT </a> 660 </h4> 661 <div class="article-info"><span class="date">April 21, 2026</span> 662 663 664 665 </div> <!-- The Excerpt --> 666 </div> 667</div> 668 669<div class="block-text"> 670 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/10/openai-ads-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/10/openai-ads-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/10/openai-ads-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/10/openai-ads-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 671 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></div> <h4> 672 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/everything-is-coming-down-chatgpt-ads-are-getting-cheaper/" title="âEverything is coming downâ: ChatGPT ads are getting cheaper"> 673 âEverything is coming downâ: ChatGPT ads are getting cheaper </a> 674 </h4> 675 <div class="article-info"><span class="date">April 17, 2026</span> 676 677 678 679 </div> <!-- The Excerpt --> 680 </div> 681</div> 682 683<div class="block-text"> 684 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-ads-manager-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-ads-manager-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-ads-manager-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/04/openai-ads-manager-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 685 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></div> <h4> 686 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/a-closer-look-at-openais-ads-manager-and-how-much-work-it-still-needs/" title="A closer look at OpenAIâs ads manager â and how much work it still needs"> 687 A closer look at OpenAIâs ads manager â and how much work it still needs </a> 688 </h4> 689 <div class="article-info"><span class="date">April 15, 2026</span> 690 691 692 693 </div> <!-- The Excerpt --> 694 </div> 695</div> 696 </div> 697 <div id="tp-member-exclusives-text" class="subscribe-text"> 698 <div class="subscribe-contain"> 699 <div class="piano-logged-in"> 700 </div> 701 <div class="piano-logged-out"> 702 </div> 703 </div> 704 </div> 705 </div> 706 </section> 707 708 709 <section id="latest_stories" class=""> 710 <div class="container"> 711 <div class="section-title-contain"> 712 <h3 class="home-section-title">
713 <span>Media</span> 714 </h3> 715 <div class="section-view-more"><a href="https://digiday.com/media/">View More</a></div> 716 </div> 717 <div class="flex-container"> 718 719<div class="block-text"> 720 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/07/zero-search-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/07/zero-search-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/07/zero-search-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/07/zero-search-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 721 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/generative-ai/">The Business of AI</a></div> <h4> 722 <a id="home-featured-block" class="title" href="https://digiday.com/media/comscore-data-shows-how-ai-discovery-is-splintering-beyond-chatgpt/" title="Comscore data shows how AI discovery is splintering beyond ChatGPT"> 723 Comscore data shows how AI discovery is splintering beyond ChatGPT </a> 724 </h4> 725 <div class="article-info"><span class="date">September 22, 2026</span> 726 727 728 729 </div> <!-- The Excerpt --> 730 <p>Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.</p> 731 </div> 732</div> 733 734<div class="block-text"> 735 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/openai-lawsuit-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/openai-lawsuit-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/01/openai-lawsuit-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/01/openai-lawsuit-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 736 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/ai-revenue-generation/">AI Revenue Generation</a></div> <h4> 737 <a id="home-featured-block" class="title" href="https://digiday.com/media/paywall-violation-eviscerates-fair-use-defense-what-openai-nyt-twist-means-for-publishers/" title="Paywall violation âevisceratesâ fair use defense: What OpenAI-NYT twist means for publishers"> 738 Paywall violation âevisceratesâ fair use defense: What OpenAI-NYT twist means for publishers </a> 739 </h4> 740 <div class="article-info"><span class="date">September 21, 2026</span> 741 742 743 744 </div> <!-- The Excerpt --> 745 <p>For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated. </p> 746 </div> 747</div> 748 749<div class="block-text"> 750 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/02/walmart-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/02/walmart-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/02/walmart-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/02/walmart-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 751 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/modern-retail/">Modern Retail</a></div> <h4> 752 <a id="home-featured-block" class="title" href="https://digiday.com/media/walmart-adds-marketplace-data-deeper-ai-features-to-scintilla-insights-platform/" title="Walmart adds marketplace data, deeper AI features to Scintilla insights platform"> 753 Walmart adds marketplace data, deeper AI features to Scintilla insights platform </a> 754 </h4> 755 <div class="article-info"><span class="date">September 18, 2026</span> 756 757 758 759 </div> <!-- The Excerpt --> 760 <p>The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.</p> 761 </div> 762</div> 763 </div> 764 <div id="tp-member-exclusives-text" class="subscribe-text"> 765 <div class="subscribe-contain"> 766 <div class="piano-logged-in"> 767 </div> 768 <div class="piano-logged-out"> 769 </div> 770 </div> 771 </div> 772 </div> 773 </section> 774 775 776 <section id="latest_stories" class=""> 777 <div class="container"> 778 <div class="section-title-contain"> 779 <h3 class="home-section-title">
780 <span>Marketing</span> 781 </h3> 782 <div class="section-view-more"><a href="https://digiday.com/marketing/">View More</a></div> 783 </div> 784 <div class="flex-container"> 785 786<div class="block-text"> 787 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/04/checkout-funnel-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/04/checkout-funnel-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/04/checkout-funnel-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/04/checkout-funnel-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 788 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/retail-media-rewritten/">Retail Media Rewritten</a></div> <h4> 789 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/the-case-for-and-against-retail-media-networks-as-brand-building-channels/" title="The case for and against retail media networks as brand-building channels"> 790 The case for and against retail media networks as brand-building channels </a> 791 </h4> 792 <div class="article-info"><span class="date">September 21, 2026</span> 793 794 795 796 </div> <!-- The Excerpt --> 797 <p>Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.</p> 798 </div> 799</div> 800 801<div class="block-text"> 802 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/06/pinterest-fund-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" /> <div class="news-content"> 803 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/content-commerce/">Content & Commerce</a></div> <h4> 804 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/pinterest-unveils-new-suite-of-ad-tools-including-visual-search-ads-in-its-pitch-to-brands/" title="Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands"> 805 Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands </a> 806 </h4> 807 <div class="article-info"><span class="date">September 21, 2026</span> 808 809 810 811 </div> <!-- The Excerpt --> 812 <p>For brands, Pinterest executives said, the opportunity is huge. Pinterestâs user base is growing and, importantly for many companies, young.</p> 813 </div> 814</div> 815 816<div class="block-text"> 817 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/08/creators-business-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/08/creators-business-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/08/creators-business-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/08/creators-business-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 818 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 819 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/future-of-marketing-briefing-creators-are-learning-to-pitch-aeo-not-just-audiences/" title="Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences"> 820 Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences </a> 821 </h4> 822 <div class="article-info"><span class="date">September 18, 2026</span> 823 824 825 826 </div> <!-- The Excerpt --> 827 <p>The next line in a creatorâs pitch: I got cited</p> 828 </div> 829</div> 830 </div> 831 <div id="tp-member-exclusives-text" class="subscribe-text"> 832 <div class="subscribe-contain"> 833 <div class="piano-logged-in"> 834 </div> 835 <div class="piano-logged-out"> 836 </div> 837 </div> 838 </div> 839 </div> 840 </section> 841 842 843<div class="smart-promo-section "> 844 <div id="div-gpt-ad-web_hp_mid2" class="dfp-ad dfp-web_hp_mid2" data-ad-unit="web_hp_mid2"> 845
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849 850 </div></div> 851 852 853 <section id="latest_stories" class=""> 854 <div class="container"> 855 <div class="section-title-contain"> 856 <h3 class="home-section-title"> 857 <span>Future of TV</span> 858 </h3> 859 <div class="section-view-more"><a href="https://digiday.com/future-of-tv/">View More</a></div> 860 </div> 861 <div class="flex-container"> 862 863<div class="block-text"> 864 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/08/tv-revenue-digiday.gif?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="TV with dollar sign representing balancing multichannel tv advertising to create revenue." /> <div class="news-content"> 865 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 866 <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-every-major-streaming-subscription-price-increase-since-2019/" title="Future of TV Briefing: Every major streaming subscription price increase since 2019"> 867 Future of TV Briefing: Every major streaming subscription price increase since 2019 </a> 868 </h4> 869 <div class="article-info"><span class="date">September 16, 2026</span> 870 871 872 873 </div> <!-- The Excerpt --> 874 <p>This weekâs Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.</p> 875 </div> 876</div> 877 878<div class="block-text"> 879 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 880 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 881 <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-where-have-all-the-cord-cutters-gone/" title="Future of TV Briefing: Where have all the cord-cutters gone?"> 882 Future of TV Briefing: Where have all the cord-cutters gone? </a> 883 </h4> 884 <div class="article-info"><span class="date">September 9, 2026</span> 885 886 887 888 </div> <!-- The Excerpt --> 889 <p>This weekâs Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but theyâre not exactly getting rid of cable TV.</p> 890 </div> 891</div> 892 893<div class="block-text"> 894 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/08/creator-scrutiny-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/08/creator-scrutiny-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/08/creator-scrutiny-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/08/creator-scrutiny-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 895 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 896 <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-how-strong-are-the-fundamentals-of-the-creator-economy-really/" title="Future of TV Briefing: How strong are the fundamentals of the creator economy, really?"> 897 Future of TV Briefing: How strong are the fundamentals of the creator economy, really? </a> 898 </h4> 899 <div class="article-info"><span class="date">September 2, 2026</span> 900 901 902 903 </div> <!-- The Excerpt --> 904 <p>This weekâs Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.</p> 905 </div> 906</div> 907 </div> 908 <div id="tp-member-exclusives-text" class="subscribe-text"> 909 <div class="subscribe-contain"> 910 <div class="piano-logged-in"> 911 </div> 912 <div class="piano-logged-out"> 913 </div> 914 </div> 915 </div> 916 </div> 917 </section> 918 919 920 <section id="latest_stories" class=""> 921 <div class="container"> 922 <div class="section-title-contain"> 923 <h3 class="home-section-title">
924 <span>Media Buying</span> 925 </h3> 926 <div class="section-view-more"><a href="https://digiday.com/media-buying/">View More</a></div> 927 </div> 928 <div class="flex-container"> 929 930<div class="block-text"> 931 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2023/09/google-target-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2023/09/google-target-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2023/09/google-target-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2023/09/google-target-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 932 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/google-on-trial/">Google on Trial</a></div> <h4> 933 <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/can-adland-realistically-reduce-its-reliance-on-googles-vertically-integrated-ad-stack/" title="Can adland realistically reduce its reliance on Googleâs vertically integrated ad stack?"> 934 Can adland realistically reduce its reliance on Googleâs vertically integrated ad stack? </a> 935 </h4> 936 <div class="article-info"><span class="date">September 21, 2026</span> 937 938 939 940 </div> <!-- The Excerpt --> 941 <p>The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.</p> 942 </div> 943</div> 944 945<div class="block-text"> 946 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/08/soda-revenue-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/08/soda-revenue-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/08/soda-revenue-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/08/soda-revenue-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 947 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 948 <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/media-buying-briefing-handicapping-the-fight-to-win-over-coca-colas-north-american-media/" title="Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media"> 949 Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media </a> 950 </h4> 951 <div class="article-info"><span class="date">September 21, 2026</span> 952 953 954 955 </div> <!-- The Excerpt --> 956 <p>WPP seems to be in the catbird seat to hold onto Coca-Cola’s global media business. But will Omnicom or Dentsu win North American media?</p> 957 </div> 958</div> 959 960<div class="block-text"> 961 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/01/google-remedies-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/01/google-remedies-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/01/google-remedies-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/01/google-remedies-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 962 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/google-on-trial/">Google on Trial</a></div> <h4> 963 <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/who-wins-and-loses-from-the-remedies-to-googles-ad-tech-monopoly/" title="Who wins and loses from the remedies to Google’s ad tech monopoly"> 964 Who wins and loses from the remedies to Google’s ad tech monopoly </a> 965 </h4> 966 <div class="article-info"><span class="date">September 18, 2026</span> 967 968 969 970 </div> <!-- The Excerpt --> 971 <p>Google avoided a breakup. Here’s who actually benefits from what it got instead.</p> 972 </div> 973</div> 974 </div> 975 <div id="tp-member-exclusives-text" class="subscribe-text"> 976 <div class="subscribe-contain"> 977 <div class="piano-logged-in"> 978 </div> 979 <div class="piano-logged-out"> 980 </div> 981 </div> 982 </div> 983 </div> 984 </section> 985 986 987<div class="smart-promo-section "> 988 <div id="div-gpt-ad-web_hp_mid3" class="dfp-ad dfp-web_hp_mid3" data-ad-unit="web_hp_mid3"> 989
989<script type="text/javascript"> 990 if ( "undefined" !== typeof googletag ) { 991 googletag.cmd.push( function() { googletag.display("div-gpt-ad-web_hp_mid3"); } ); 992 } 993 </script>
993 994 </div></div> 995 996 997 <section id="latest_stories" class=""> 998 <div class="container"> 999 <div class="section-title-contain"> 1000 <h3 class="home-section-title"> 1001 <span>Annual research reports </span> 1002 </h3> 1003 <div class="section-view-more"><a href="https://digiday.com/series/research/">View More</a></div> 1004 </div> 1005 <div class="flex-container"> 1006 1007<div class="block-text"> 1008 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1009 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1010 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-the-2026-guide-to-holiday-marketing-strategies-including-a-frame-brands-mastercard-and-ritual/" title="Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual"> 1011 Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual </a> 1012 </h4> 1013 <div class="article-info"><span class="date">August 5, 2026</span> 1014 1015 1016 1017 </div> <!-- The Excerpt --> 1018 </div> 1019</div> 1020 1021<div class="block-text"> 1022 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/10/tv-subs-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1023 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1024 <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/d-research-marketers-navigate-a-changing-ctv-landscape/" title="D+ Research: Marketers navigate a changing CTV landscape"> 1025 D+ Research: Marketers navigate a changing CTV landscape </a> 1026 </h4> 1027 <div class="article-info"><span class="date">August 3, 2026</span> 1028 1029 1030 1031 </div> <!-- The Excerpt --> 1032 </div> 1033</div> 1034 1035<div class="block-text"> 1036 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/06/ai-beauty-digiday.webp?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/06/ai-beauty-digiday.webp?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/06/ai-beauty-digiday.webp?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/06/ai-beauty-digiday.webp?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1037 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1038 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/d-research-marketers-hesitate-to-adopt-ai-for-influencer-and-ctv-marketing/" title="D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing"> 1039 D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing </a> 1040 </h4> 1041 <div class="article-info"><span class="date">July 9, 2026</span> 1042 1043 1044 1045 </div> <!-- The Excerpt --> 1046 </div> 1047</div> 1048 </div> 1049 <div id="tp-member-exclusives-text" class="subscribe-text"> 1050 <div class="subscribe-contain"> 1051 <div class="piano-logged-in"> 1052 </div> 1053 <div class="piano-logged-out"> 1054 </div> 1055 </div> 1056 </div> 1057 </div> 1058 </section> 1059 1060 1061<div class="smart-promo-section "> 1062 <div id="div-gpt-ad-web_hp_mid3" class="dfp-ad dfp-web_hp_mid3" data-ad-unit="web_hp_mid3"> 1063
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1067 1068 </div></div> 1069 1070 1071 <section id="latest_stories" class=""> 1072 <div class="container"> 1073 <div class="section-title-contain"> 1074 <h3 class="home-section-title"> 1075 <span>Podcasts</span> 1076 </h3> 1077 <div class="section-view-more"><a href="https://digiday.com/podcasts/">View More</a></div> 1078 </div> 1079 <div class="flex-container"> 1080 1081<div class="block-text"> 1082 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0914.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0914.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0914.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0914.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1083 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/marketing-on-platforms/">Marketing on Platforms</a></div> <h4> 1084 <a id="home-featured-block" class="title" href="https://digiday.com/podcasts/as-more-surfaces-become-ad-inventory-the-economics-get-complicated/" title="As more surfaces become ad inventory, the economics get complicated"> 1085 As more surfaces become ad inventory, the economics get complicated </a> 1086 </h4> 1087 <div class="article-info"><span class="date">September 15, 2026</span> 1088 1089 1090 1091 </div> <!-- The Excerpt --> 1092 </div> 1093</div> 1094 1095<div class="block-text"> 1096 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/11/amazon-scrutiny-digiday3.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/11/amazon-scrutiny-digiday3.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/11/amazon-scrutiny-digiday3.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/11/amazon-scrutiny-digiday3.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1097 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/programmatic-luxury/">The Programmatic Marketer</a></div> <h4> 1098 <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/frogs-in-the-boiling-water-the-amazon-ftc-case-and-the-myth-of-ad-auction-transparency/" title="âFrogs in the boiling waterâ: The Amazon-FTC case and the myth of ad auction transparency"> 1099 âFrogs in the boiling waterâ: The Amazon-FTC case and the myth of ad auction transparency </a> 1100 </h4> 1101 <div class="article-info"><span class="date">September 8, 2026</span> 1102 1103 1104 1105 </div> <!-- The Excerpt --> 1106 </div> 1107</div> 1108 1109<div class="block-text"> 1110 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0831.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0831.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0831.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/09/Digiday_1030x600_0831.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1111 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/topic/the-platform-effect/">Publishing in the Platform Era</a></div> <h4> 1112 <a id="home-featured-block" class="title" href="https://digiday.com/podcasts/5-questions-facing-advertisers-publishers-and-creators-heading-into-fall/" title="5 questions facing advertisers, publishers and creators heading into fall"> 1113 5 questions facing advertisers, publishers and creators heading into fall </a> 1114 </h4> 1115 <div class="article-info"><span class="date">September 1, 2026</span> 1116 1117 1118 1119 </div> <!-- The Excerpt --> 1120 </div> 1121</div> 1122 </div> 1123 <div id="tp-member-exclusives-text" class="subscribe-text"> 1124 <div class="subscribe-contain"> 1125 <div class="piano-logged-in"> 1126 </div> 1127 <div class="piano-logged-out"> 1128 </div> 1129 </div> 1130 </div> 1131 </div> 1132 </section> 1133 1134 1135 <section id="latest_stories" class=""> 1136 <div class="container"> 1137 <div class="section-title-contain"> 1138 <h3 class="home-section-title">
1139 <span>Research</span> 1140 </h3> 1141 <div class="section-view-more"><a href="https://digiday.com/series/research/">View More</a></div> 1142 </div> 1143 <div class="flex-container"> 1144 1145<div class="block-text"> 1146 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/04/social-shopping-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1147 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1148 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-the-marketers-2026-guide-to-creator-marketing-including-duolingo-ulta-and-youtube/" title="Digiday+ Research: The marketersâ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube"> 1149 Digiday+ Research: The marketersâ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube </a> 1150 </h4> 1151 <div class="article-info"><span class="date">July 1, 2026</span> 1152 1153 1154 1155 </div> <!-- The Excerpt --> 1156 </div> 1157</div> 1158 1159<div class="block-text"> 1160 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2024/03/retail-competition-digiday.png?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2024/03/retail-competition-digiday.png?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2024/03/retail-competition-digiday.png?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2024/03/retail-competition-digiday.png?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1161 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1162 <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/marketers-ai-for-social-retail-media-skepticism-in-ai-ad-buying/" title="D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying"> 1163 D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying </a> 1164 </h4> 1165 <div class="article-info"><span class="date">June 10, 2026</span> 1166 1167 1168 1169 </div> <!-- The Excerpt --> 1170 </div> 1171</div> 1172 1173<div class="block-text"> 1174 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2025/10/magnifying-search-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2025/10/magnifying-search-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2025/10/magnifying-search-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2025/10/magnifying-search-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1175 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1176 <a id="home-featured-block" class="title" href="https://digiday.com/marketing/digiday-research-marketers-optimize-geo-strategies-amid-the-effects-of-zero-click-search/" title="Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search"> 1177 Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search </a> 1178 </h4> 1179 <div class="article-info"><span class="date">May 11, 2026</span> 1180 1181 1182 1183 </div> <!-- The Excerpt --> 1184 </div> 1185</div> 1186 </div> 1187 <div id="tp-member-exclusives-text" class="subscribe-text"> 1188 <div class="subscribe-contain"> 1189 <div class="piano-logged-in"> 1190 </div> 1191 <div class="piano-logged-out"> 1192 </div> 1193 </div> 1194 </div> 1195 </div> 1196 </section> 1197 1198 1199 1200<hr class="wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots" style="background-color:#cccccc;color:#cccccc"/> 1201 1202 1203 1204 1205 <section id="latest_stories" class=""> 1206 <div class="container"> 1207 <div class="section-title-contain"> 1208 <h3 class="home-section-title">
1209 <span>Upfronts</span> 1210 </h3> 1211 <div class="section-view-more"><a href="https://digiday.com/series/upfronts/">View More</a></div> 1212 </div> 1213 <div class="flex-container"> 1214 1215<div class="block-text"> 1216 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/03/person-tv-watch-digiday.jpg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/03/person-tv-watch-digiday.jpg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/03/person-tv-watch-digiday.jpg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/03/person-tv-watch-digiday.jpg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1217 <div class="eyebrow red locked-eyebrow upper-title exclusive"><a href="https://digiday.com/plus/">Member Exclusive</a></div> <h4> 1218 <a id="home-featured-block" class="title" href="https://digiday.com/future-of-tv/future-of-tv-briefing-the-upfront-is-overtaking-streamings-programmatic-marketplace/" title="Future of TV Briefing: The upfront is overtaking streamingâs programmatic marketplace"> 1219 Future of TV Briefing: The upfront is overtaking streamingâs programmatic marketplace </a> 1220 </h4> 1221 <div class="article-info"><span class="date">May 20, 2026</span> 1222 1223 1224 1225 </div> <!-- The Excerpt --> 1226 <p>This weekâs Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.</p> 1227 </div> 1228</div> 1229 1230<div class="block-text"> 1231 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/05/tv-ads-upfront.001.jpeg?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/05/tv-ads-upfront.001.jpeg?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/05/tv-ads-upfront.001.jpeg?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/05/tv-ads-upfront.001.jpeg?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1232 <div class="eyebrow regular-eyebrow upper-title"><a href="https://digiday.com/series/upfronts/">Upfronts</a></div> <h4> 1233 <a id="home-featured-block" class="title" href="https://digiday.com/media-buying/why-amazon-and-youtube-pitched-operating-systems-not-just-tv-inventory-at-this-years-upfront/" title="Why Amazon and YouTube pitched operating systems, not just TV inventory at this yearâs upfront"> 1234 Why Amazon and YouTube pitched operating systems, not just TV inventory at this yearâs upfront </a> 1235 </h4> 1236 <div class="article-info"><span class="date">May 18, 2026</span> 1237 1238 1239 1240 </div> <!-- The Excerpt --> 1241 <p>Negotiations over identity, infrastructure, AI-driven buying take place as much as programing. </p> 1242 </div> 1243</div> 1244 1245<div class="block-text"> 1246 <img decoding="async" width="439" height="277" src="https://digiday.com/wp-content/uploads/sites/3/2026/09/increasing-sales-digiday.webp?w=439&h=277&crop=1" class="attachment-cat-block-thumbs size-cat-block-thumbs wp-post-image" alt="" srcset="https://digiday.com/wp-content/uploads/sites/3/2026/09/increasing-sales-digiday.webp?resize=439,277 439w, https://digiday.com/wp-content/uploads/sites/3/2026/09/increasing-sales-digiday.webp?resize=555,350 555w, https://digiday.com/wp-content/uploads/sites/3/2026/09/increasing-sales-digiday.webp?resize=160,100 160w" sizes="(max-width: 439px) 100vw, 439px" /> <div class="news-content"> 1247 <div class="eyebrow blue sponsored-eyebrow upper-title"><a href="https://digiday.com/sponsored/">Sponsored</a></div> <h4> 1248 <a id="home-featured-block" class="title" href="https://digiday.com/sponsored/why-the-cmos-next-chapter-is-becoming-a-true-business-leader-again/" title="Why the CMO’s next chapter is becoming a true business leader again"> 1249 Why the CMO’s next chapter is becoming a true business leader again </a> 1250 </h4> 1251 <div class="article-info"><span class="date">September 10, 2026</span> 1252 1253 1254 1255 </div> <!-- The Excerpt --> 1256 <p>CMOs became stewards of activity rather than owners of outcomes, reshaping how the position was perceived at the highest levels of the organization.</p> 1257 </div> 1258</div> 1259 </div> 1260 <div id="tp-member-exclusives-text" class="subscribe-text"> 1261 <div class="subscribe-contain"> 1262 <div class="piano-logged-in"> 1263 </div> 1264 <div class="piano-logged-out"> 1265 </div> 1266 </div> 1267 </div> 1268 </div> 1269 </section> 1270 1271 1272<div class="more-media-block glossy"> 1273 <div class="container"> 1274 <div class="more-media-holder more-media-wrapper "> 1275 <div class="line-title"> 1276 <span class="thin">more from</span> 1277 <span class="thick">Glossy</span> 1278 </div> 1279 <div class="more-media-block-wrapper"> 1280 <div class="col col-1"> 1281 <ul class="links"> 1282 <li><a href="https://www.glossy.co/beauty/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Beauty</a></li> 1283 <li><a href="https://www.glossy.co/fashion/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Fashion</a></li> 1284 <li><a href="https://www.glossy.co/pop/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Pop</a></li> 1285 <li><a href="https://www.glossy.co/shop/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-glossy">Shopping</a></li> 1286 <li><a 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